Views
5 years ago

A MUSICAL VOYAGE - Royal Australian Navy

A MUSICAL VOYAGE - Royal Australian Navy

- 56 - 20. During the

- 56 - 20. During the proposed period, HMAS MANOORA (ID/FAMP), HMAS SYDNEY (IMAV 23), and HMAS KANIMBLA are alongside. HMA Ships STUART and NEWCASTLE are conducting aviation support but will be alongside during the weekend of the first performance. The preference is to use STUART and NEWCASTLE to form a backdrop for the tattoo; however, an alternate option is to use STUART and KANIMBLA. 21. Opportunity exists to enter an exclusive arrangement with Channel Nine Television (similar to and complementary with the broadcast schedule for Sea Patrol) to record and broadcast the tattoo and possibly package the event with a wider story about Navy and its broader family. 22. The arena plan is attached at Annex B with a synopsis of the performance contained at Annex C. A draft rehearsal timetable is contained at Annex D with an outline of the draft Sequence of Events shown at Annex E. A map of Garden Island is contained at Enclosure 1. Tattoo-Styled Concert 23. This brief also proposes to conduct a series Tattoo-Styled Concerts in the Perth Concert Hall with the first to be held on Sun 14 Oct 07 commencing at 1500 and concluding by 1730. The concert will be preceded by an afternoon tea and Navy Exposition commencing at 1330 comprising a mix of static and dynamic displays. The afternoon tea will provide an informal meet and greet opportunity for Navy’s Senior Officers to mingle with guests and families of our wider Navy family; including families from our deployed forces. The second, third and fourth performances would coincide in following years with the proposed Navy Tattoos. 24. Like the Navy Tattoo performances at FBE, entry will be free with seating provided for 1729 (hall capacity) invited guests from Defence Industry and the wider Naval and civilian communities. This concert coincides with the ABC Classic FM direct to air broadcast ‘Australia Wide’ and the band has been invited to perform a separate concert to the program’s regular audience of 400 people. This direct to air broadcast reaches a national radio audience of more than 360,000 people. Unfortunately, it is not possible to conduct the Tattoos-Styled Concert in conjunction with the direct broadcast. 25. A draft rehearsal timetable is contained at Annex F with an outline of the draft Sequence of Events shown at Annex G. The Seating Plan for the Perth Concert Hall is contained at Enclosure 2. BROAD IMPLEMENTATION STRATEGY Stages 26. There are five stages to this proposal: • Stage One. Approval stage. • Stage Two. Formation of the Project Team and development of the Work Breakdown Structure and Implementation Plans. • Stage Three. Creative Development and Design of the performances. • Stage Four. Conduct of the performances. • Stage Five. Evaluation and Post Activity Report. SUMMARY OF COSTS 27. Navy Tattoo. Resources used will draw upon those normally provided for Navy Week Open Day; however an estimated additional $364,005 will be required to stage the tattoo including funds for lighting, sound, staging, and to bring musicians from interstate. 28. Tattoo-Styled Concert. Costs to stage the concert are estimated to be $243,057. 29. Full Costs. The budget is contained at Annex H with full costs expected to be in the order of $607,062. RISKS AND BENEFITS Risks 30. The risk of inclement weather is low as October is generally fine with low rainfall recorded during the first two week period. The tattoo is not dependent on using the Major Fleet units other than for a backdrop; so there is limited risk should operational requirements change. Costs, however, may be reduced significantly should Service accommodation be available in Sydney and Perth. Royal Australian Navy Band: A Musical Voyage

- 57 - Benefits 31. The total cost to stage the 2007 events equates to spending $75 per head to deliver Navy’s message directly to a specially targeted audience. Additional benefits include broadcasting the event direct to our deployed forces using INMARSAT, developing future promotional material from images captured from the first events, and developing a wider reach through commercial radio and television. Also, audiences will be invited to make a donation to a major charity; similar to the inflight program conducted by Qantas, and this will reflect well upon Navy as a responsible corporate entity. 32. The first performances in 2007 and 2008 will present valuable learning opportunities should Navy wish to proceed with the third and fourth international events in 2011 and 2013. Moreover, the first performances will allow Navy to gauge the level of interest in attracting wider corporate sponsorship to assist in reducing costs for the proposed much larger events. Importantly though, the potential value to Navy’s image as an ‘organisation with a worldwide reputation for excellence’ through hosting international events in 2011 and 2013, is significant. CONCLUSION 33. This series of Navy Tattoo and Tattoo-Styled Concerts will give a platform in which to deliver Navy’s message to its key audience group and help to tell Navy’s story with additional benefits realised through using a mix of television and radio broadcast opportunities to reach a National audience. 34. This proposal will: a. enhance recruiting through communicating goals and achievements to a specially targeted external audience; b. improve reputation and community awareness and complement Navy’s broader community engagement strategy; and c. contribute to retention and recruiting by giving Navy’s people a way in which showcase there skills and life experiences and feel good about Who We Are and What We Do. RECOMMENDATION 35. Recommend you support this proposal, seek additional funds as part of Navy’s Budget Development Proposal process, and direct the formation of the Project Team. P.C. ANDERSON LCDR, RAN DMUS-N 23 Apr 07 Annexes: A. Project Team B. Navy Tattoo (Arena Plan) C. Draft Navy Tattoo (Performance Synopsis) D. Draft Navy Tattoo (Rehearsal Timetable) E. Draft Navy Tattoo (Sequence of Events) F. Draft Tattoo-Styled Concert (Rehearsal Timetable) G. Draft Tattoo-Styled Concert (Sequence of Events) H. Project Budget Enclosures: 1. Map of GI 2. Perth Concert Hall seating plan 3. Quote from Daylight International Royal Australian Navy Band: A Musical Voyage

Royal Australian Navy Band Hands Across The Sea Music Program
Download - Royal Australian Navy
Sydney - Royal Australian Navy
THE NAVY RESERVIST - Royal Australian Navy
ENGINE - Royal Australian Navy
Download - Royal Australian Navy
Download - Royal Australian Navy
ENGINEERING - Royal Australian Navy
Download - Royal Australian Navy
Download - Royal Australian Navy
The Trade by Rudyard Kipling - Royal Australian Navy
Download - Royal Australian Navy
Download - Royal Australian Navy
Download - Royal Australian Navy
Download - Royal Australian Navy
Royal Australian Navy band All Hands on Deck Music Program
Download - Royal Australian Navy
Download - Royal Australian Navy
Download - Royal Australian Navy
Engineering - Royal Australian Navy
Download - Royal Australian Navy
Download - Royal Australian Navy
Download - Royal Australian Navy
Navy Leadership Framework - Royal Australian Navy
Download - Royal Australian Navy
Download - Royal Australian Navy
Download - Royal Australian Navy
Download - Royal Australian Navy
Download - Royal Australian Navy