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A MUSICAL VOYAGE - Royal Australian Navy

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Benefits<br />

31. The total cost to stage the 2007 events equates to spending $75 per head to deliver <strong>Navy</strong>’s<br />

message directly to a specially targeted audience. Additional benefits include broadcasting the<br />

event direct to our deployed forces using INMARSAT, developing future promotional material from<br />

images captured from the first events, and developing a wider reach through commercial radio and<br />

television. Also, audiences will be invited to make a donation to a major charity; similar to the inflight<br />

program conducted by Qantas, and this will reflect well upon <strong>Navy</strong> as a responsible corporate<br />

entity.<br />

32. The first performances in 2007 and 2008 will present valuable learning opportunities should<br />

<strong>Navy</strong> wish to proceed with the third and fourth international events in 2011 and 2013. Moreover, the<br />

first performances will allow <strong>Navy</strong> to gauge the level of interest in attracting wider corporate<br />

sponsorship to assist in reducing costs for the proposed much larger events. Importantly though, the<br />

potential value to <strong>Navy</strong>’s image as an ‘organisation with a worldwide reputation for excellence’<br />

through hosting international events in 2011 and 2013, is significant.<br />

CONCLUSION<br />

33. This series of <strong>Navy</strong> Tattoo and Tattoo-Styled Concerts will give a platform in which to<br />

deliver <strong>Navy</strong>’s message to its key audience group and help to tell <strong>Navy</strong>’s story with additional<br />

benefits realised through using a mix of television and radio broadcast opportunities to reach a<br />

National audience.<br />

34. This proposal will:<br />

a. enhance recruiting through communicating goals and achievements to a specially<br />

targeted external audience;<br />

b. improve reputation and community awareness and complement <strong>Navy</strong>’s broader<br />

community engagement strategy; and<br />

c. contribute to retention and recruiting by giving <strong>Navy</strong>’s people a way in which<br />

showcase there skills and life experiences and feel good about Who We Are and<br />

What We Do.<br />

RECOMMENDATION<br />

35. Recommend you support this proposal, seek additional funds as part of <strong>Navy</strong>’s Budget<br />

Development Proposal process, and direct the formation of the Project Team.<br />

P.C. ANDERSON<br />

LCDR, RAN<br />

DMUS-N<br />

23 Apr 07<br />

Annexes:<br />

A. Project Team<br />

B. <strong>Navy</strong> Tattoo (Arena Plan)<br />

C. Draft <strong>Navy</strong> Tattoo (Performance Synopsis)<br />

D. Draft <strong>Navy</strong> Tattoo (Rehearsal Timetable)<br />

E. Draft <strong>Navy</strong> Tattoo (Sequence of Events)<br />

F. Draft Tattoo-Styled Concert (Rehearsal Timetable)<br />

G. Draft Tattoo-Styled Concert (Sequence of Events)<br />

H. Project Budget<br />

Enclosures:<br />

1. Map of GI<br />

2. Perth Concert Hall seating plan<br />

3. Quote from Daylight International<br />

<strong>Royal</strong> <strong>Australian</strong> <strong>Navy</strong> Band: A Musical Voyage

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