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Music as a Global Resource: - International Council for Caring ...

Music as a Global Resource: - International Council for Caring ...

SECTIONS:

SECTIONS: Music for Sustainable Community Development Music for Lifelong Learning NON-AUTONOMOUS TERRITORY: Puerto Rico PROJECT: MUSIC TO PROMOTE ENVIRONMENTAL AWARENESS: ECOMUSICLAJE Please Refer to SECTION I, PAGE 39 180

SECTION: Music for Lifelong Learning NON-AUTONOMOUS TERRITORY: Puerto Rico PROJECT: REBUILDING FAMILY LIFE THROUGH MUSIC: ATENCIÓN ATENCIÓN DESCRIPTION: “Atención Atención” is an educational music program for pre-school and primary school students, initially started in 1999 at the Drug, Alcohol and AIDS Prevention Institute of the Inter-American University of Puerto Rico. The “Atención Atención” project addresses through music many of the major social issues that Puerto Ricans are facing today, including the deterioration of family values, the high incidence of divorce, unemployment, alcoholism, drug addiction, and the diverse manifestations of violence. These issues adversely affect family life in general and especially children‟s lives. Taking into consideration that music is an essential part of the Puerto Rican culture, the music project “Atención Atención” is a powerful tool to work through these social issues in a preventative way, with even the youngest audiences. The objective of the program is to improve children‟s self-esteem by helping them incorporate key values into their lives. The program uses songs and music to teach children personal and family values, such as trust, perseverance, truth, respect and to encourage positive social skills. It also develops an awareness of the surrounding world and a respect for nature. All of the songs require students to be active participants in the learning process. Singing and dancing directly stimulates children‟s expressive potential, opening up communication channels, increasing self-confidence and strengthening student-teacher bonds. Atención Atención attempts to strengthen parent-child relationships by helping to develop communication channels. The program also focuses on working with special needs children, thereby improving their confidence and motivation. Atención Atención has participated in numerous efforts offering aid and support to various institutions in their mission to enrich children‟s lives, including the “Hospital del Niño de Puerto Rico”, the Pediatric Ward at San Jorge Children‟s Hospital, and the “Project for Children‟s Literacy” at the University of Puerto Rico. Atención Atención‟s educational foundation has moved from the classroom to the general public through live theater presentations and television. These activities are intended to demonstrate that music has no boundaries and children can have fun while learning. The “Atención Atención En Vivo” theater presentation premiered May 2005. Since then, the group has continued to offer a variety of live shows in theaters and coliseums island-wide, boasting sold-out shows year after year. CURRENT STATUS: Since 1999, with the support of various federal grants, teacher training workshops have been conducted all across Puerto Rico, focusing on using music to strengthen values. In the fall of 2009, the first season of “Atención Atención” debuted on the Univision Puerto Rico network. Currently, the show is in its second season and was renewed by Univision, enjoying the highest viewer ratings in the children‟s programming category. A third season is in its final production stage. After observing the show‟s success, the WAPA America network picked up the show in spring 2011, airing the first season nationwide in June 2011. During the past twelve years, Atención Atención has released 3 educational teacher‟s kits, 4 DVDs, and 5 music CDs. 181

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