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News Release - Association of BC Forest Professionals

News Release - Association of BC Forest Professionals

Recruitment Activity

Recruitment Activity Educational Institutions Work with high school guidance counsellors to ensure that they are knowledgeable about forestry career options and will promote same to students Invite guidance counsellors to come to institution or place of business to find out more about forestry Start with very young kids – “Project Learning Tree” (Junior Forest Wardens) Support Junior Rangers and Junior Forest Wardens (presentations, silent auctions, trade shows) Become involved with youth groups with an out-of-doors focus (such as 4H clubs) Target parents with recruitment information Have a forestry info booth at after school functions Have materials available for mature students and job retraining programs Invite public to Forestry fairs and events Increase and improve word of mouth (e.g. grads, siblings, children of employees) Participate/volunteer in a variety of nonforestry events Encourage community volunteerism supported by employer/institution Put up posters in local stores Hold forestry Open Houses Establish information events with high profile speakers on important local resource topics – have follow-up discussions afterwards Recruitment Strategy for the B.C. Forest Sector ABCFP Industry Associations First Nations June 2007 Page 42 of 53 Licensees Government Consultants/ Contractors

Table 7. Image Building Use a professional design/PR firm to help with marketing, and branding Develop alternatives to the "hardhat" image of forestry Correct negative impressions (e.g. foresters only cut down trees, there are no jobs) Dispel DDD impression (forestry is “distant/dangerous/dirty”) Develop an associated interactive website Web-ready videos of forestry jobs and careers Establish a provincial website to promote professional and technical colleges and universities that offer forestry programs Develop websites on specific forest/forestry information (eg. Boreal forestry) suitable for kids for use as school resources Get on web search engines under key search terms Develop provincial-level brochures that deliver core information about the forest sector Develop “short and snappy” Recruitment Strategy for the B.C. Forest Sector Educational Institutions = needs development = existing effort ABCFP Industry Associations First Nations June 2007 Page 43 of 53 Licensees Government Consultants/ Contractors External Provider

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