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News Release - Association of BC Forest Professionals

News Release - Association of BC Forest Professionals

answers to the question

answers to the question “What do you do in Forestry?” Comprehensive list of employment opportunities and consolidated job postings – advertise positions publicly Photography for promotional materials Develop promotional DVD/video Develop a documentary/TV show to improve the image of forestry and foresters (amongst both adults and a younger audience) Use media (radio, TV, print ads) - issue regular press releases to get positive messages out Coordinated radio spots Weekly radio program to discuss forestry issues (e.g. 10 mins/week on CBC radio) Have an environmentally friendly building Coordinate/develop strong partnerships with industry associations Joint recruitment with other institutions Message from education institutions should be built upon three key points: forestry is a marriage between forest sciences and social sciences, forestry is academically challenging, and forestry offers diverse careers. Recruitment Strategy for the B.C. Forest Sector Educational Institutions ABCFP Industry Associations First Nations June 2007 Page 44 of 53 Licensees Government Consultants/ Contractors External Provider

Feature success stories (of forestry students) to generate publicity Be honest with prospective students about the nature of the programs and the employment opportunities/conditions Compare and contrast forestry and engineering (or other more popular professions) to show the many areas of commonality Feature high tech aspects of forestry programs Recruitment Strategy for the B.C. Forest Sector Educational Institutions ABCFP Industry Associations First Nations June 2007 Page 45 of 53 Licensees Government Consultants/ Contractors External Provider

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