5 years ago

Social Cause Marketing - The Regis Group Inc

Social Cause Marketing - The Regis Group Inc

Can both take and give

Can both take and give directions in a professional, classy manner. Can explain plans to a group in a friendly, down-to-earth manner. Willing to change approaches depending on the makeup of the group. Step Two: Hone Your Transferable Skills Once you know the transferable skills you bring to the party, the next step is to make each of them better. Just as Apple continually works to improve each new iteration of its iPhone and Disney/Pixar Animation Studios works to improve each new film it makes, you need to continually sharpen your transferable skills. Art worked very hard over a number of years to improve his good listening skills in order to become a fantastic listener, his facilitating skills to become the person everyone wanted to facilitate meetings, and his publicspeaking skills to be an even more polished speaker that more people could feel comfortable listening to. Step Three: Showcase Your Transferable Skills Of course, having well-honed transferable skills will not help your career if no key decision-maker knows about them. You have to put these skills into motion where the right people can see you in order for them to consider you for new positions. Unfortunately, most of these opportunities come disguised in ìno or low payî options. Who cares? Think of them as ìcareer acceleratingî options. Just as a great new product needs to be nurtured in the marketplace until customers know about it, your skills have to be demonstrated over and over until the right people notice them. Make a list of every opportunity you can think of to demonstrate your skills, both inside and outside of your current organization. The objective is to get people talking about your skills. Here are a dozen or so ways Iíve seen people demonstrate their skills: Join a local professional association and volunteer to run a fund-raising event. Demonstrate your organizational and leadership skills. Offer to emcee an important community event. Do a killer job in your opening and closing remarks and in keeping the event moving smoothly and on time. Volunteer to mentor up-and-coming employees in your organization. This is what Art did. After three of his protÈgÈs proved to be highly successful employees, Art was promoted into a far more senior management position. Offer to work with long-term difficult clients. Demonstrate your ability to solve problems and create win-win scenarios for the company and the customer. Start a not-for-profit organization on a volunteer basis and make an enormous impact in your neighborhood. I saw one person collect hundreds of baseball gloves, bats, and balls and then take them to the poorest neighborhoods in the Dominican Republic. A lot of people sat up and took notice of his organizational and inspirational skills. Join a local Toastmasters group and/or take a Dale Carnegie Course on public speaking. You will meet a few dozen people from a variety of organizations and they will hear you speak on topics of your choice. One really good speech can lead to several really good conversations that might lead to all kinds of things. Become a board member of an association that you care deeply about. Take your responsibility as seriously as you do your own job. Demonstrate that you can be on time, prepared, and willing to tackle touchy subjects. Inside your organization take a lateral assignment overseas to show you can operate successfully in multiple cultures. Take a pay cut to move into a different department in order to let new people see your specific skills. Offer to do a breakout session at a national trade conference to demonstrate your skills in front of a variety of decision-makers and recommenders in other companies. The Noble and Necessary Job of a Manager Get involved in community groups such as a religious organization, Boy Scouts and Girl Scouts of America, Optimists Club, Rotary Clubs, and so on. In casual conversations be willing to add value to what the other person wants to achieve. Head up a high school or college reunion. Demonstrate expertise in social networking tools and other technological ways of enhancing the event. Write articles for your in-house publications and trade publications both in your industry and outside your industry. Articles are a great way to deliver value to other people. Step Four: Charge for Your Transferable Skills In the end, your transferable skills are of great value to a number of organizations. Donít take them lightly. Youíve spent years honing and showcasing these skills. They quite literally are your stock in trade. But donít toss them around lightly. Just as a great product deserves to demand a great price, you definitely will have earned the right to request a strong compensation package. If you donít take the value of what you bring to an organization seriously, how can you expect other people to do so? You can deliver value at low prices during the showcasing stage, but when it comes down to the hiring stage you need to ask for what you honestly believe youíre worth. Donít start low with the expectation your income will rise dramatically. If your new employer can get your transferable skills on a full-time basis at a low price, why will he or she double your salary in a short time? Your new boss knows the value he or she is receiving because youíve already showcased it. Now you need to request the value you think you deserve in the form of compensation. There they are. Four steps to leverage your transferable skills and accelerate your career. © 2009 Dan Coughlin. All Rights Reserved. Reference # 03M-2009-09-04-01 SEPTEMBER 2009 26 EFFECTIVE EXECUTIVE


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