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Chapter Five 1999 Post-Elections Period - Leicester Research ...

Chapter Five 1999 Post-Elections Period - Leicester Research ...

119 was unique to the

119 was unique to the parliamentary corpus. Further, the sub-sections will attempt to interpretatively discuss the frames in light of the framing instruments used such as priming through culture and news values. 4.4.1 Leadership Frame The frame had 17 paragraphs as problem definitions. It had nine paragraphs in causal interpretations and 18 in moral evaluations (See Table 4.1). Of these, only 14 were coded from the Nation and the Chronicle. In discussing this frame, the sub-section begins with the BNL newspapers case for leadership. Following this, the sub-section will present the Nation and the Chronicle‟s perspective on the same issue. 4.4.1.1 The Leadership Frame in the BNL Newspapers In defining the problem with leadership in the new Malawi, the BNL newspapers used nine paragraphs to generally describe the new president and his team as inexperienced (See Table 4.14). Further, the BNL newspapers used another nine paragraphs to describe the new leaders as exhibiting this inexperience through their hastily announced and implemented directives as an editorial writer in the Daily Times (1994f) argued: The track record for the UDF-led government so far reveals that earlier decisions were made in haste and efforts to repair the damage without being seen to retreat has resulted in exposing lack of experience. In addition, the Daily Times (1994g, p.2) labelled the new president‟s style of leadership as lacking in direction and confused: President Bakili Muluzi is already raising eyebrows because of the style he is colouring the UDF government with, whose predominant feature at the moment is government by directives which are quite confusing at times.

120 Further to that, the president himself was labelled as immature and lacking tact and ability needed to lead the nation. The BNL newspapers used three paragraphs to describe the new leaders as pretentious and pompous (See Table 4.14). Table 4.14: Leadership Frame: BNL Newspapers Leadership Frame Problem Definition Presenters Paragraphs Articles The news leaders are hasty and equivocal BNL Newspapers 9 (50%) 7 The new leaders are inexperienced, pompous, and lead by directives BNL Newspapers 9 (50%) 8 Total Causal Interpretation 18 (100%) 15 The new leaders lied their way into power BNL Newspapers 6 (66.7%) 5 The new leaders lack confidence in their victory BNL Newspapers 3 (33.3%) 3 Total Moral Evaluation 9 (100%) 8 The President is divisive and unethical BNL Newspapers 4 (100%) 4 Proceeding from the above problem definition, the BNL newspapers logically identified the new leadership as the main causal agents. The newspapers argued that the new leaders had made false promises in order to ascend to power. This charge was the mainstay of the causal interpretation with six paragraphs of the nine in the Causal Interpretation component (See Table 4.14). Now that they were in power, they were unable to deliver and the people were suffering the consequences of such lies as the Malawi News (1994b, p.2) noted about the UDF‟s promise to provide smallholder farmers with free fertilisers: . . . they promised farmers . . . free fertilisers. Come the growing season, the UDF government failed to honour its promise. And yet, the UDF was aware that it was telling a lie.

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