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Chapter Five 1999 Post-Elections Period - Leicester Research ...

Chapter Five 1999 Post-Elections Period - Leicester Research ...

159 media scholars

159 media scholars reached (Chimombo & Chimombo, 1996; Patel, 2000), the interpretive analysis has revealed that far from being objective and balanced, the NPL newspapers remained closely affiliated with the UDF in their political commentary on the issues facing the nation in the 1999 post-election period. The analysis also revealed how framing tools such as culture, emphasis and news values played a leading role in crafting the frames. These tools were used to create resonance for these frames among the newspaper reading public. 5.3 Parliamentary Frames The corpus in the National Assembly was small. This was mainly because the opposition were boycotting parliament. Further, proceedings of the National Assembly were halted after the first day to negotiate a return for the boycotting MPs. When the National Assembly re-opened it was in 2000, making those sessions ineligible for inclusion in this study. Table 5.7: Summary of parliamentary frames in the 1999 case study Frames Speeches Frame Components Paragraphs Extended Mandate Frame UDF 11 (73.3%) Causal Interpretation 14 (66.7%) Moral Evaluation 7 (33.3%) Total 21 (100%) Leadership Frame UDF 4 (26.7%) Causal Interpretation 5 (55.6%) Moral Evaluation 4 (44.4%) Total 9 (100%) 15 (100%) 30 Reflecting the small size of the corpus, only 30 paragraphs were coded from 15 parliamentary speeches. These were categorised into two frames. The first was the Extended Mandate Frame which had 21 of these 30 paragraphs coded from 11 speeches.

160 The second was the Leadership Frame which had 9 of these 30 paragraphs which were coded from 4 speeches (See Table 5.7 above). The following sub-sections will discuss these frames in full. 5.3.1 Extended Mandate Frame The Extended Mandate Frame revealed the one-sided nature of the debate in the National Assembly in which the opposition were not represented. In this respect, the frame lacked a problem definition and treatment recommendation. In this sense, the frame was self-congratulatory on the part of the UDF in which the UDF MPs identified their party as the causal agent of their victory and took the opportunity to praise their party for bringing liberty to Malawi. The causal interpretation component consisted of eight of the 21 coded paragraphs representing 57.1% appearing in eight speeches. The UDF MPs reasoned that their victory at the polls was based on the success of their first five years in power during which they brought development to Malawi (See Table 5.8). In six paragraphs drawn from six speeches, they contrasted the UDF‟s first years against that of the MCP‟s 31 years in government arguing that they had done more for the country in five years than the MCP had done in 31 years. With respect to the above Kaliati (1999, p.57) observed: The past five years of His Excellency‟s democratic rule has seen wonderful development taking place throughout the country . . . for the past 31 years of MCP rule such development was not possible. In this respect, the UDF credited their victory directly to the electorate‟s appreciation of these developments. In the Moral Evaluation component, in seven coded paragraphs drawn from seven different speeches, the UDF MPs argued that the people had acquired a taste for liberty

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