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Chapter Five 1999 Post-Elections Period - Leicester Research ...

Chapter Five 1999 Post-Elections Period - Leicester Research ...

215 important framing

215 important framing device in the National Assembly. Further, in both corpora, the narratives in the frames revealed the strong presences of moral evaluations. These can only be traced back to the negative portrayal of the MEC and the UDF in all the frames. Of course, this was as a result of Mutharika‟s crafting of his agenda which exposed weaknesses in the previous UDF administration led by Muluzi. The second research question in this study relates to the influence of owners and their political alignment in the construction of frames in the newspapers. In this regard, the chapter has demonstrated that the press in Malawi in the wake of the 2004 elections experienced freedom due to changes in ownership at the BNL newspapers and changes of owner‟s political alliance at the NPL newspapers. The frames in the newspapers were similar across all the newspapers. This can only be explained by lack of political influence at the BNL newspapers and, at least, opinions different from the UDF at the NPL newspapers. Nevertheless, the support for Mutharika‟s agenda reflected across all the newspapers reveals that the political parties‟ lost influence with the newspapers in the 1994 post election period.

7.0 Introduction 216 Chapter Seven Comparisons and Generalisations This chapter attempts to draw comparisons and generalisations across the case studies regarding the frames detected in this study. The chapter will draw on the findings in the preceding three chapters in making these comparisons. Further, the chapter demonstrates the contribution made by the various frame components, in particular the problem definition components and the moral evaluation components in shaping the nature of these frames. The chapter will also argue that the frames owe much to the partisan nature of political discourse in Malawi especially during the 1994 and 1999 case studies. It will also argue that even though the frames in the 2004 case study were mostly negative in tone, this was mainly due to the general state of the country including a deteriorating economy, the opening up of democratic space and the emergence of several credible political parties who added their opinions to the political discourse. The chapter is divided into three main sections. The first section will collate the frames detected across all the case studies noting their features. It will also provide a brief discussion of the influence of owners as the case studies evolved. The second section will discuss the influence of the frame components. 7.1 Emergent or Issue-Specific Frames The frames identified in this thesis are issue-specific or emergent frames rather than generic frames. As de Vreese (2010, p.188) argues issue-specific frames pertain to specific topics or news events, whereas generic frames are broadly applicable to a range

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