Retailers Forum Magazine June 2023 EMAG

etailers 

VOL. 43 NO. 02 

JUNE 2023 

Dad's 

& 

Grad's 

Issue 

Connecting Wholesalers and Retailers Since Since 1981 1981

OHIO 

KNIFE 

wholesale distributor 

909 EAST WAYNE STREET, SUITE 119 • CELINA, OH 45822 

Visit Our Website: 

www.OhioKnifeSales.com 

Apply for Dealership Online 

PHONE: 419.549.8200 

KNIVES • SWORDS • SHARPENERS • ACCESSORIES • AIRGUNS & AMMO • HUNTING BLINDS & MORE 

FREE Shipping on your First Order of $ 100.00 or More When You Mention This AD! 

Warehouse Full • Order by 2:00pm Eastern time • Ships Same Day! 

OKC - M9 Bayonet & Scabbard - Black 

$ 

117.36 

Bubba Blade-BB1-7F 7 Inch-Tapered Flex 

$ 

38.12 

Smith & Wesson BSPECLS - Large Special Ops 

Liner Lock M.A.G.I.C. Assist... $ 18.99 

Stainless Steel Pliers 

8.5 inch... $ 39.87 

Smith & Wesson 3 Pack 8 inch 

Throwing Knives... $ 13.19 

OKC-705 5-Pc. Cutlery Set $ 39.59 

OKC-Spec Plus Alpha Survival 

$ 

18.99 

Bubba Multi-Flex 

Interchangeable Blade 

$ 

72.46 

ColdSteel - B6254 - Big Boar Blowguns - 4 Foot Blowgun 

$ 

24.89 ColdSteel 

Drop Forged Hunter... $ 34.56 

Schrade Old Timer Splinter Carvin 

Knife Traditional Pocket Knife 

$ 

16.39 

Benjamin 392S .22-Caliber Bolt Action 

Variable Pump Air Rifle, Black... $ 189.99 

ColdSteel 

Cheap Shot 

125 Grain 10 Pack 

$ 

6.65 

Schrade Little Ricky Full Tang Drop Point 

Re-Curve Fixed Blade Knife... $ 32.99 

Smith & Wesson 3 Piece Camping 

Set with Sheath... $ 21.99 

SOG-SOGFARI - 13” MACHETE... $ 21.84 

Sig Sauer 1911 

”We The People” 

Air Pistol - CO2 Powered 

$ 

66.98 

Kershaw 1660OR - Leek- Orange 

$ 

47.37 

Generational USA Sharpfinger 152OTG 

$ 

56.24 

SOG-TACTICAL 

TOMAHAWK 

$ 

34.75 

SOG 

FASTHAWK 

$ 

35.49 

Kershaw Launch 9... $ 80.21 

Kershaw 1987 - RJ Tactical 3.0 

$ 

22.56 

SOG-KEYTRON - SATIN, STRAIGHT 

$ 

16.54 

Gamo Swarm Magnum G2 .177cal IGT 

Gas Piston Powered Pellet Air Rifle... $ 244.43 

CALL FOR SPECIAL PRICING DEALS! 

WE are a full line distributor for all the many brands we carry. We also have a full 

compliment of air guns and Ammo as well as Cold Steel Blowguns and Accessories. 

NEW PRODUCTS ADDED WEEKLY • LIMITED QUANTITIES ON ALL SALE ITEMS 

Want More Info? Circle #04 on page 11 • www.Vendor411.com 

Page 2 JUNE 2023 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #10 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | JUNE 2023 Page 3

Bling On A Global Scale! 

Sophisticated Designs - Celebrity Inspired 

CHAINS - RINGS - NECKLACES - GRILLZ 

HUGE VARIETY FOR MEN & WOMEN - ALL LATEST STYLES 

Helloice Drip 

Broken Heart 

Pendant in Gold 

$ 49.95 

Helloice 9mm 

Cuban Chain 

Set in Gold 

$ 99.98 

Helloice 14mm Iced Prong 

Cuban Chain in Gold 

$ 89.95 

Helloice Iced Lil 

Money Pendant 

in Gold 

$ 59.95 

HIP HOP 

HEADQUARTERS 

Helloice Iced Cross 

King Crown Ring 

$ 49.99 

Helloice 12mm 

Initial Letter Iced 

Prong Cuban Chain 

& Bracelet Set in Gold 

$ 149.95 

Helloice Iced Hoop Earring 

$ 39.95 

Helloice 14mm Iced 

Prong Cuban Ring 

in Gold 

$ 69.95 

Helloice Iced 

Rocket Powered 

Pendant 

in White Gold 

$ 49.95 

Helloice Iced 20mm 

Miami Cuban 

Bracelet with Big 

Box Clasp 

in White Gold 

$ 76.99 

Helloice 13mm 8” Iced Figaro Cuban Bracelet 

$ 39.95 

Helloice 39mm Iced 

Two-tone White 

Dial Stainless Steel 

Watch in Gold 

$ 89.95 

NO MINIMUM ORDER - FAST SHIPPING - 30-DAY RETURNS 

We Service Boutiques & Online Stores Worldwide 

www.HipWholesale.com 


WHOLESALE 

Costume Club 

• Disposables 

• Atomizers 

H2 E-Cig Round 

Mouth Atomizer 

$1.85 

• Kits 

• E-Cig Ba teries 

5mL Bo tle 

Liquid E-Juice 

for E-Cig $1.30 

E-Case w/2 

Cigare tes + 1 USB 

Charger $10.50 

1 0’S IN STOCK 

All Occassions 

Fast Same Day Shipping 

Flat Rate Delivery 

E-Cig kit Includes 1 cig, 

10cartridges, Wa l, USB, 

Car Chargers $6.50 

• E-Liquids 

• E-Cig A ce sories 

Round Mouth E-Cig 

3.5ml Atomizer Set 

w/Coil Heads $3.83 

SHISHA Zero 

Nicotine Disposable 

E-Cig $3.45 

This is a Buying Guide for 

RETAIL STORE OWNERS 

Presented within the pages are the latest offerings from the 

country’s leading merchandise wholesalers. The advertisers 

herein sell strictly wholesale and require that you purchase with 

the intent of reselling through retail channels. 

Sell to over 60,000 

stores through Forum 

631/754-5000 

DRESS UP FOR 

PROFITS! 

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS! 

Every Day’s A Treat! 

See our ad on page 28 

www.USACostumers.com 

Light Up WithoUt 

Lighting Up! 

LOGIC WHOLESALE 

see our ad on page 37 

Start. 

Electronic 

Cigarettes 

Full Service Wholesaler • We Ship Worldwide 

Grow. 

Repair. 

Our specialty is helping sma l and 

mid-sized busine ses achieve su ce s. 

Contact us for fr e consultation. 

1-800-433-7002 

info@ForumBA.com • www.ForumBA.com 

Always Be 

Fashionable 

FASHIONABLE 

SALES 

See our ad on Pg 63 

www.Lightecig.com 

We Dropship - Distributors WanteD • Scroll website to bo tom - Click on WHoLESALE 

SMALL 

BUSINESS 

CONSULTING 

ForumBA.com 

Ad on Page 18 

INDEX 

ADVERTISERS INDEX 

AUGUST 2022 

BLING IT ON! 

HipWholesale.com 

See our ad on Page 27 

Does anybody 

read these? 

CALL 631-754-5000 and 

you’ll get a FREE 3-mo. 

subscription! 

Congratulations to 

FIND THE FINDS 

Northport, NY 

PLEASE PATRONIZE THE LEADING WHOLESALERS 

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE 

THE TRUSTED BUYING SOURCE FOR RETAIL STORES! 

ADVERTISING 

FORUM AD RATES .......... 09 

APPAREL 

1 STOP WHOLESALE ........ 35 

BLANK TEES. ............... 28 

BOUTIQUE CLOSEOUTS. ..... 51 

CAPSMITH ............. 20-21 

CLOTHINGWARE ........... 71 

DD BULK ................... 60 

FASHIONABLE 

FASHIONABLE SALES. ....... 63 

WATCHES 

SNEAKY SAVINGS ON SNEAKERS 

SKMEI 1463 Fashion Women 

Watches W/ Leather Strap 

$14.99 

FLIRTY WHOLESALE ........ 24 

KARMA CIRCLE. ............ 03 

SCARF WAREHOUSE ........ 84 

For Men & Women 

See Our Ad On PAge 59 

SKMEI 1258 Digital Sport Watch 

For Men W/ 50m Waterproof 

SKMEI 9178 

Creativity Sku l 

Quartz Watch 

For Men 

$16.99 

SKMEI 1704 Elegant Girl Clock 

W/ Japan Quartz Movement 

$18.99 

$13.99 

STYLISH PLUS .............. 45 

T SHIRT REP ................ 88 

UIN DEALS ................. 61 

LINKS 

SKMEI 123 Fashion 

Casual Sport Watch 

W/ Stainle s Steel Strap 

Liebig L1013 Japan Quartz 

Movement Golden Watch 

$13.99 

$15.99 

UNIVERSE WHOLESALE. ..... 47 

USACOSTUMERS.COM ...... 28 

ASSORTED ITEMS 

AUCTION FINDER ........... 34 

BEAN WHOLESALERS ....... 24 

DINO DROPSHIP . . . . . . . . . . . . 57 

DOBA DROPSHIP ........... 15 

EVERYTHING CLOSEOUTS ... 70 

EZ DROPSHIP. .............. 68 

FIND IT ASIA. ............... 86 

LIEBIG L2004 Quartz Watches 

For Men 

$17.99 

SKMEI 1419 Simple Style 

Women Quartz Watches 

$12.99 

MEGA UBID ................ 74 

RAMSONS IMPORTS ........ 13 

SWEET WHOLESALERS ...... 55 

TOP TEN WHOLESALE ....... 83 

BOOKS 

AUCTION BOOK ............ 80 

BUYERS CONTACTS ......... 79 

CLOSEOUT DIRECTORY ..... 89 

HIDDEN WEALTH ........... 82 

TRADE PUBLICATIONS ...90-96 

CANDY 


CELLULAR 

CELLCITY.BIZ .............. 29 

SKMEI 1676 Simple Watches 

For Men IP68 W/ Leather Strap 

WHOLE-CELL .............. 73 

$15.99 

SKMEI 1690 

Quartz Watches For Womens 

W/ Rhinestone Decoration 

$16.99 

COMPUTERS 

REFURB SHOPS ............. 32 

CONSUMER ELECT. 

SKMEI 1722 Ladies 

Quartz Analog Silicone 

Wrist Watch 

FIND IT CHINA .............. 65 

$15.99 

FAST SHIPPING - 100% GUARANTEED AND WARANTEED - FAST SHIPPING 

ALL CREDIT CARDS ACCEPTED - WE SHIP WORLDWIDE - WHOLESALERS WELCOME 

CREDIT CARD 

PROCESSING 

EXP MERCHANT ............ 81 

SKMEI 1703 Fashion Flower Shape 

Dial Ladies Quartz Clock 

W/ 30m Waterproof 

$17.99 

www.TimeWholesalers.com 

We make it easy to find products and suppliers 

without having to flip through entire magazine 

1. Check the INDEX on Pages 6 & 7. 

2. Find the Product Category and View the Various Companies. 

3. CLICK on the Company you’re interested in and their Ad Page 

will Open Immediately. 

Found an ad that Interests you and want to know more? 

1. CLICK on the website in the ad and you will open the 

company’s website. 

2. CLICK on an email in the ad and you can send a message 

ALL WEBSITES AND EMAILS IN EVERY AD ARE LIVE LINKS. 

JUST CLICK ON THEM! 

RESPONDER 

CLICK ON BANNERS 

IN SELECT ADS 


TO GET FREE CATALOGS/PRICING 

Many companies are enrolled in our Reader Response 

Program (Page 11). You can contact multiple 

companies with 1-CLICK! 

1. Find the Reader Response Banner in an Ad. 

2. CLICK on the banner and it will open up an Inquiry Form. 

3. Select Companies you want FREE CATALOGS and Info from. 

4. You can also access this FREE Program on Page 11 

or www.Vendor411.com directly. 

FORUM PUBLISHING COMPANY 

CONTACT US: 

TEL: 1-800-635-7654 

383 East Main Street, Centerport, NY 11721 

FAX: 631-754-0630 

www.RetailersForum.com 

RETAILERS FORUM Email: MAGAZINE ForumPublishing@gmail.com 

| JUNE 2023 Page 5

Sell to over 60,000 

stores through Forum 

631/754-5000 

Start. 

Light Up Without 

Lighting Up! 

Full Service Wholesaler • We Ship Worldwide 

LOGIC • WHOLESALE 

Kits 

• E-Liquids 

Grow. See our ad on Page 04 

Repair. 

Our specialty is helping small and 

mid-sized businesses achieve success. 

Contact us for free consultation. 

see our ad on page 39 

1-800-433-7002 


DRESS UP FOR 

PROFITS! 

Every Day’s A Treat! 

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS! 

WHOLESALE 

Costume Club 

www.USACostumers 

See our USACostumers.com 

ad on page 28 

• Disposables 

• Atomizers 

GOOAALL! 

All Your 

Sports Equipment at 

H2 E-Cig Round 

Mouth Atomizer 

$1.85 

5mL Bottle 

E- Liquid E-Juice 

for E-Cig $1.30 

SOLEFFECT 

E-Case w/2 

Cigarettes + 1 USB 

Charger $10.50 

E-Cig kit Includes 1 cig, 

10cartridges, Wall, USB, 

Car Chargers $6.50 

www.Lightecig.com 

see our ad on Page 03 

BLING IT ON! 

HipWholesale.com 

SMALL 

BUSINESS 

CONSULTING 

ForumBA.com 

Ad on Page 32 

100’S IN STOCK 

All Occassions 

Fast Same Day Shipping 

Flat Rate Delivery 

Electronic 

Cigarettes 

• E-Cig Batteries 

Round Mouth E-Cig 

3.5ml Atomizer Set 

w/Coil Heads $3.83 

• E-Cig Accessories 

SHISHA Zero 

Nicotine Disposable 

E-Cig $3.45 

We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE 

SNEAKY SAVINGS ON SNEAKERS 

See Our Ad on Page 29 

Does anybody 

read these? 

CALL 631-754-5000 and 

you’ll get a FREE 3-mo. 

subscription! 

Congratulations to 

WINDOWS UP 

Long Island, NY 

ADVERTISERS INDEX 

PLEASE PATRONIZE THE LEADING WHOLESALERS 

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE 

THE TRUSTED BUYING SOURCE FOR RETAIL STORES! 


ADVERTISING 

FORUM AD RATES .......... 09 

APPAREL 

1 STOP WHOLESALE. ........ 27 

BLANK TEES. ............... 32 

BOUTIQUE CLOSEOUTS ...... 57 

CLOTHINGWARE ............ 69 

DD BULK ................... 22 

FASHIONABLE SALES. ....... 51 

FLIRTY WHOLESALE ......... 40 

STYLE IN FASHION .......... 18 

STYLISH PLUS .............. 55 

UIN DEALS ................. 53 

USACOSTUMERS.COM ....... 28 

ASSORTED ITEMS 

AUCTION FINDER. ........... 66 

BEAN WHOLESALERS ....... 24 

DINO DROPSHIP. ............ 37 

DOBA DROPSHIP ............ 73 

EVERYTHING CLOSEOUTS. ... 50 

EZ DROPSHIP ............... 58 

FIND IT ASIA ................ 84 

MEGA UBID ................. 72 

RAMSONS IMPORTS ......... 15 


TOP TEN WHOLESALE ....... 79 

BOOKS 

AUCTION BOOK ............. 80 

BUYERS CONTACTS ......... 83 

CLOSEOUT DIRECTORY ...... 86 

HIDDEN WEALTH ............ 82 

TRADE PUBLICATIONS ..... 88-94 

CANDY 


CELLULAR 

CELLCITY.BIZ ............... 61 

WHOLE-CELL ............... 25 

COLLECTIBLES 

PATTER’S COLLECTIBLES .... 20 

COMPUTERS 

REFURB SHOPS. ............ 52 

CONSUMER ELECT. 

FIND IT CHINA. .............. 45 

CREDIT CARD 

PROCESSING 

EXP MERCHANT. ............. 67

#1 

BUYING GUIDE 

FOR RETAIL STORES! 

DISPLAY/SUPPLIES 

& SERVICES 

AVVO ADVISORS ............ 76 

CC WAREHOUSE ............ 81 

E-STORE BUILDERS ......... 64 

E STORE SIGNS ............. 65 

E-STORE SITES ............. 44 

FB CAMPAIGNS ............. 56 

FORUM ADVISORS. .......... 32 

FUNDING OFFICES. .......... 54 

KWIK INC. .................. 38 

PAYROLL HELPER ........... 62 

PROTECTION PLANS. ........ 60 

RETAILERS BANK ........... 78 

SALES GROUP BAGS ........ 24 

SETON SIGNAGE ............ 85 

WHOLESALESOURCES.COM . . . . . 

INSIDE BACK COVER 

DROPSHIPPERS 

DINO DROPSHIP. ............ 37 

DOBA DROPSHIP ............ 73 

EZ DROPSHIP ............... 58 

E-CIGARETTES & 

SMOKE SHOP ITEMS 

3’x5’Embroidered Flags $14.00 Each 

LIGHT E CIG ................ 21 

View our 148 page Catalog online ! 

www.RIOhio.com 

LOGIC WHOLESALE ......... 39 

USA VAPE DEALS ........... 59 

Hat Pins $6.00 dz 

$36.00 dz 

Garden Flags 

$48.00 dz 

Metal Signs 

$5.50 Each 

Tri-Fold 

$5.00 Each 

3’x5’Embroidered Flags 

$14.00 Each 

Belt Buckles 

$36.00 dz 

$9.00 dz 

FOOTWEAR 

Playing Cards 

$18.00 dz 

$24.00 dz 

$21.00 dz 

$18.00 dz 

5” Patches $36.00 dz 

$39.00 dz 

SNEAKER CLEARANCE ...... 29 

HANDBAGS 

Leather Wallets $5.50 each 

Garden Flags WindSocks 

48.00 dz COOL GLOWING. ............ 19 

$48.00 dz 

$18.00 dz 

$21.00 dz 

$36.00 ut 72 pcs 

BAG CLOSEOUTS ........... Magnets 3”x8” $18.00 35 dz 

BAG VENDORS. ............. 26 

12”x18” Metal Signs 

$5.50 Each 

HOME & HOUSEWARE 

CLARA CLARK .............. 13 

Belt Buckles 

$42.00 dz 

DAKOTA STEEL ART .......16/17 

MERCHANDISE REP ......... 28 

RUG PROFITS. .............. 47 

RUSH SUPPLIERS ........... 74 

JEWELRY/ACCESSORIES 

BLING WHOLESALER .............49 

BODY CANDY HQ .......BACK COVER 

BUND JEWELRY. .................75 

CLOSEOUTS FOR SALE ...........33 

HEAVENLY WHOLESALE. ..........36 

HIP WHOLESALE .................04 

JEWEL CLEARANCE ..............26 

JEWELRY MINERS ................71 

SHAKE WHOLESALE. .............46 

UNIVERSE WHOLESALE ...........63 

ZIRCONIA .......................20 

Min.Order 

$150.00 

$4.50 Each 

$42.00 dz 

NOVELTY SELLER ........... 43 

Metal Sign 

$4.75 each 

$48.00 dz 

Metal Plates 

$27.00 dz 

8” x 12” Metal Signs 

$39.00 dz 

$4.00 each 

SPECIAL $30.00 dz 8” x 12” Parking FEATURES 

Sign $18.00 dz 

12” Metal Signs 

$5.00 Each 

$7.00 Each 

Patches $18.00 dz 

Belt Buckles 

$36.00 dz 

NOVELTIES 

CARTOON CONCEPTS ....... 68 

3pc Magnet 

$5.25 Each 

PPE SUPPLIES 

$15.00 dz 

$15.50 Each 

PPE STOCKROOM ........... 48 

R/C & TOYS 

RC VARIETY ................ 23 

SOARING RC. ............... 70 

FORUM WORKSHOP ......... 30 

Leather Bracelet $18.00 dz 

READER RESPONSE ......... 11 

RETAILING NEWS. ........... 14 

WHAT’S HOT ................ 12 

SPORTING GOODS/ 

SECURITY PRODUCTS 

12”x18” Metal Sign $5.25 each 

$36.00 ut/72pcs 

$15.00 dz 

Stylish & Fashionable 

36 pcBiker Ring 

$24.00 dz 

Best Friend Necklace 

RAMSON’S 

$39.00 unit 

$24.00 dz/sets 

1ut/5 dz Mood Rings $33.00 unit 

OHIO KNIFE. ................ 02 

SOLEFFECT ................ 03 

SUNGLASSES 

AMSTYLE .................. 18 

TRADE SHOWS 

ADD MARKETPLACE ......... 77 

THE MARKET CENTER ....... 18 

WATCHES & CLOCKS 

TIME WHOLESALERS ........ 31 

WATCH DEALERS ........... 22 

WEDDING ITEMS 

SMARTEST BARGAIN ........ 42 

WELCOME NEW READERS! 

Advertise in 

Metal Sign 

12”X18” $5.75 Each 

See Page 9 

BUSINESS BOOKS 

www.BizBooks.org 

STYLE IN FASHION 

Fashions 

from Around 

the World 

$6.00 dz Hat Pins Also 

See our Ad on Page 18 

sold by the 

Gigantic dozen! Selection 

of Variety Goods 

See our Ad on Page 15 

DROPSHIP TO PROFITS! 

Tri- Color Necklace $18.00 dz 

1000’s of Items 

See our ad on Page 73 

WHOLESALERS: 

Increase Your Sales 

By Advertising Here! 

631-754-5000 

WIND SPINNERS 

Sells Like 

A Breeze! 

DAKOTA STEEL 

See Our Ad on Pgs. 16/17 

VISIT FORUM ON 

THE INTERNET 

View our latest books at 

www.bizbooks.org 

WE HAVE BUYERS 

Databases for ALL Industries 

www.BuyersContacts.com

ADVERTISING INFORMATION 

www.retailersforum.com 

VOL 28 NO. 2 

JUNE 2008 

MARKETING TIPS! 

MERCHANDISE SOURCES 

RETAILING TIPS 

SELL LIKE AN 

EGYPTIAN! 

Reach Active Buyers with our Print Readership 

Plus over 265,000+ Page Views Monthly Online 

✔ Apparel and Accessory Stores 

✔ Card and Gift Stores 

✔ Discount and Dollar Stores 

✔ Distributors and Jobbers 

✔ General Merchandise Stores 

✔ Internet On Line Stores 

✔ Mail Order Catalog Sales 

✔ Novelty and Toy Stores 

✔ On Line Stores 

✔ Resort and Souvenir Stores 

✔ Sporting Goods Stores 

✔ Variety Merchandise Stores 

✔ Wholesalers 

ESTABLISHED IN 1981 as a buying source for store 

owners and wholesalers, Retailers Forum offers advertisers 

a large national circulation to showcase their products 

and services. Many of our readers are located in rural 

areas where access to merchandise is difficult, making our 

magazine indispensable to their buyers. 

Through our unique direct mail and trade show 

circulation we constantly rotate our mailing lists, adding 

new stores monthly enabling us to deliver new, fresh 

buyers each and every month you advertise with us. 

In addition to your print ad, your company will be 

featured in our digital on line monthly version at 

www.RFmagazine.com. Our online magazine produces 

over 265,000+ page views monthly for our advertisers, 

which is in addition to our print and mail distribution. 

Your online ad will link to your website and email 

address and we provide unlimited transfers from our 

readers into your website 24/7. 


383 East Main Street, Centerport, NY 11721 


CONTACT US: 

TEL: 1-800-635-7654 

FAX: 631-754-0630 

Email: ForumPublishing@gmail.com 


etailers 

ADVERTISING RATES 

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES 

1⁄8 Page $400 $300 $275 $250 

¼ Page $525 $425 $400 $350 

½ Page $625 $525 $500 $450 

Full Page $850 $750 $700 $650 

2 Pages $1,350 $1,250 $1,150 $1,050 

Prices shown per month, above rates include full color printing 

ADVERTISING SPECS 

1⁄8 Page: 2¼" high x 3¼" wide 

¼ Page: 4‚" high x 3¼" wide 

½ Page: 

Full Page: 

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred 

PDF format in CMYK color, 300 dpi resolution only 

✔ Monthly print and mail magazine 

✔ Online magazine and search marketing 

✔ Distribution at top trade shows 

4‚" high x 7" wide or 

9½" high x 3¼" wide 

9½" high x 7" wide 

FULL MARKETING PROGRAM INCLUDED >> 

Printed Magazine 

• Your ad is featured in our 

printed magazine circulated to 

buyers across the USA. Includes 

distribution at industry’s top trade 

shows. 

Complete Digital Magazine 

• Your ad runs on-line at 

www.RFmagazine.com 

• Over 265,000+ monthly 

page views 

• Active link to your website 

Phone APP 

• Your company included in our free 

iPhone and Android APP. Imagine 

YOUR company right 

on the buyers phones! 

Reader Response 

• Generates leads from buyers interested 

in your products through a 

code placed in 

your ad and on-line at 

www.vendor411.com. Free for 

all half and full-page ads. 

Search Marketing 

• Your company included in the 

industry’s leading search engine: 

www.supplier411.com 

• Saturation marketing coverage on 

our new wholesale portal: www. 

wholesalesources.com 

TOP INDUSTRY TRADE SHOWS 2023 

JANUARY 

Atlanta Gift Fair 

Los Angeles Market Week 

Philadelphia Gift & Variety Show 

Seattle Gift Show 

The Merchandise Center, IL 

FEBRUARY 

ASD Marketplace Las Vegas Show 

Louisville Gift Show 

Magic Sourcing Show 

New York Toy Fair 

Off Price Specialist Show 

Rocky Mountain Gift Show 

MARCH 

Atlanta Spring Gift Show 

California Marketplace 

Dallas Apparel & Accessories Show 

Greensboro Gift & Jewelry Show 


APRIL 

Hawaii Merchandise Expo 


MAY 

Las Vegas Licensing Show 

New Orleans Gift & Jewelry Show 

Northern Michigan Gift & Souvenir Show 

Off Price Show NY TBD 


JUNE 

Dallas Gift & Variety Show 


LA Fashion Market 

JULY 

Atlanta Gift & Home Furnishings 

California Marketplace 

Philadelphia Gift & Variety Show 


AUGUST 

ASD Market Week 

Biloxi Wholesale Show 

Louisville Gift Show 

Off Price Specialist Show 


Rocky Mountain Gift Show TBD 

St. Louis Gift Show 

SEPTEMBER 

Asia America Wholesale Show 

Dallas Home & Gift Show 

Greensboro Gfit & Jewelry Show 

Hawaii Gift Show 

Norton’s Gift & Variety Show 

Philadelphia Candy & Gift Show 


OCTOBER 

Dallas Apparel & Accessories Show 

Las Vegas Souvenir & Gift Show 


NOVEMBER 

Gatlinburg Gift Show 

Hawaii Merchandise Expo 


Smoky Mountain Variety 

DECEMBER 

Grand Strand Gift & Variety Show 



Our Large Holiday Issue Hits The Mails Before Thanksgiving to 

Maximize Advertisers Results! 

We provide physical magazines at shows or email free 

digital magazine to attendees using Attendee database lists. 

* Show schedules are subject to change without notice.

From the 

PUBLISHER 

Dads & Grads Mean Big Business 

FIRST and fore-most I want to thank 

everyone for their kind words as we 

celebrated our 42nd Anniversary last 

month. It has been a long and winding 

road over the last four decades and we 

are honored to be the last monthly trade 

magazine servicing our industry standing. 

ONE of the realizations I, or anyone 

who has been in business for a long time 

is that many of the people and companies 

you knew are no longer. That is one of the 

bittersweet moments of our celebration 

last month. There are very few companies 

left from our 1980’s heyday of our industry. 

This becomes most apparent when we 

walk the trade shows and don’t see the 

familiar faces of the past. 

WE started our company in 1981 which 

was a great time in the industry, pre 

internet which gave importance to the 

print media. Fast forward and we have all 

embraced online marketing and sales and 

changed with the times. Our e-magazines 

are built on one of the most prolific 

platforms available and have been a boom 

to increasing our readership. 

IN an editorial back in 2008 we were 

addressing the recession economy. It was 

tough time back then that toppled many 

businesses. We recovered and had several 

years of a great run until covid and the illadvised 

shutdowns destroyed many lives 

and businesses. After two years many 

of us got back on our feet and restarted 

our operations with promise. Now we 

are back in a financial crisis (much of it 

self-inflicted) and we’re finding ourselves 

needing to buckle down again. 

>> ON-LINE SOURCING 

THE ride in our industry is always 

turbulent. Your highs are high and your… 

you know what I mean. Every day brings 

new challenges and opportunities and 

we believe there are always brighter days 

ahead if we pay attention to our operations. 

THE month of June is the time for 

Dads and Grads. It’s a good month for 

retailers as their will be money spent on 

both segments. Our job as retailers is to 

make sure shoppers will be at our stores 

or on our websites. Gifts for dad can range 

from sporting goods, recreational items, 

grilling supplies, auto accessories and the 

like. For grads, which come in all sizes 

and ages ranging from pre-K grads eyeing 

the latest doll house or Tonka toy to your 

high school or college grad eyeing that 

Mercedes or Tesla. 

REMEMBER it is never too late to add a 

quick sign to your front window or website 

home page inviting shoppers to browse 

your Dad and Grad gift section. Always 

remember to remind your customers that 

you have what they need. And sometimes 

they just don’t know what they need! That 

is where your sales skills come in. 

USE your imagination to create gifts 

out of overstock merchandise you have 

at your store. Making gift baskets or filling 

mugs with themed items will move old 

inventory in a new way. It’s all about being 

creative. 

IN closing, thanks again for your 

readership over the many years. And a 

special thanks to Ramson’s Imports, our 

longest running advertiser. Here’s to new 

friends and readers over the next 42 years! 

The entire issue of 

Retailers Forum Magazine 

is posted on-line at 


Includes: Website Links * 

E-Mail Links * Printable PDF’s 

ACCESS OUR MAGAZINE 

FROM ANYWHERE 24/7 

RETAILERS 

FORUM 

SALES & MARKETING 

Gregory Brown 

Tom Richards 

Scott Savitt 

Martin Stevens 

OFFICE MANAGER 

Leah C. 

PRODUCTION 

Lisa Maresca-Smith 

CREDIT DEPARTMENT 

Kristine Hines 

CIRCULATION 

Discount Reading Svc. 

LITERARY STAFF 

Patricia Luebke 

Jason Meyers 

Rachel Spearman 

COLOR PRODUCTION 

Anchor Imaging 

PRINTING 

Composing Room 

ART DIRECTION 

Gregory Stevens 

Martin Stevens 

OVERSEAS OFFICE 

Trade Channel 

N.W. Guineastr 30 

2022 PA Haarlem 

Netherlands 

+31-23-531-90-22 

Published Monthly by: 

Forum Publishing Co. 

383 East Main Street 

Centerport, NY 11721 

Tel: 631/754-5000 

Fax: 631/754-0630 

forumpublishing@gmail.com 

www.retailersforum.com 

42 Years 

1981-2023 

RETAILERS FORUM is published monthly at $75/year USA, 

$125/year foreign. 

Entire contents copyright ©2023 by Forum Publishing. 

Publisher assumes no responsibility for contents herein. 

First and third class postage paid at Centerport, NY. Bulk 

mail paid at NY, Brookfield, WI and Hooksett, NH under 

private mail indicia via publication mailing.

etailers 

READER RESPONSE 

FAST 

FASTER 

SUPER FAST 

MAIL 

Return This Form By Mail to: 

FORUM READER SERVICE 

383 East Main Street 

Centerport, NY 11721 

FAX 

Complete & FAX 

This Page to: 

(631) 754-0630 

ONLINE 

Fill Out 

Online Inquiry at: 

www.Vendor411.com 

Receive FREE Information on Products & Services in this Issue 

➥ 

APPAREL 

❑ All Advertisers in APPAREL 

❑ 14. Style In Fashion 

BUSINESS SERVICES 

❑ All Advertisers in BUSINESS SERVICES 

❑ 24. Forum Business Advisors 

COLLECTIBLES 

❑ All Advertisers in COLLECTIBLES 

❑ 03. Patter’s Collectibles 

CREDIT CARD PROCESSING 

❑ All Advertisers in CREDIT CARD PROCESSING 

❑ 68. EXP Merchant 

GENERAL & VARIETY 

❑ All Advertisers in GENERAL & VARIETY 

❑ 07. Ramsons 

Look For Reader Response Banner in Our ADS! 


ADVERTISER INDEX 

HOME & HOUSE 

❑ All Advertisers in HOME & HOUSE 

❑ 23. 

Dakota Steel Art 

❑ 21. Sanders Collection 

JEWELRY 

❑ All Advertisers in JEWELRY 

❑ 01. Zirconia Jewelry 

SPORTING GOODS 

❑ All Advertisers in SPORTING GOODS 

❑ 04. Ohio Knife 

❑ 10. Sol Effect 

SUNGLASSES 

❑ All Advertisers in SUNGLASSES 

❑ 06. Amstyle 

WESTERN ACCESSORIES 

❑ All Advertisers in WESTERN ACCESSORIES 

❑ 33. JR Palacios 

FREE INFORMATION REQUEST FORM: 

Fax: 631-754-0630 • On-Line: www.Vendor411.com 

Mail: Forum Publishing Co., 383 E. Main Street, Centerport, NY 11721 

Your Name ____________________________________________ Type of Business ____________________________________ 

Company Name ____________________________________________________________________________________________ 

Address ___________________________________________________________________________________________________ 

City ___________________________________________________State _____________________ Zip ______________________ 

E-Mail: ________________________________________________Tel _______________________ Fax ______________________ 

➥

WHAT’S HOT 

For more information, contact: 

www.RIOhio.com 

1-614-846-4809 

$2.75 


www.StyleInFashion.com 

1-213-624-9728 


www.Forum123.com 

Tel: 1-631-754-5000 

Page 12 JUNE 2023 | RETAILERS FORUM MAGAZINE 

GRAND OLD FLAG 

AS I mentioned in my editorial, Ramon’s Imports is one of our longest running 

advertisers and has been with us, as well as in business, for 

decades. This is a great company that has thousands of products 

that easily can stock your store or online site easily. 

WITH the spring and summer seasons here, your customers will 

be proudly displaying flags of all sorts on their property. If you 

have shopped flags you will see that they can be very costly to buy 

wholesale and have high retail ticket prices. Not true at Ramson’s 

Imports! They specialize in high quality flags and even have 2-sided 

embroidered flags as well. 

THIS month’s hot product at Ramson’s is large 3x5 flags at 

just $2.75 each (100 min.) They have many styles available at this 

special deal price and we encourage you to check out their website 

for the flags and the 1000’s of other items they stock. 

$ 

8.00 

STYLE IN FASHION = SALES 

ANOTHER long-time advertiser and friend of Forum is Style in Fashion 

in Los Angeles, California. This well-established apparel company has 

years of sourcing experience in the garment industry and have proven 

success as a leading importer from Thailand and India. 

WHEN it comes to fashion apparel, the most important factor is 

having the right merchandise at the sharpest prices. Style In Fashion 

features the latest men’s and women’s styles in Dashiki Print as well 

as tie-dye, solid acid wash, dresses of all types, pants sets and more. 

IF you are established in apparel sales you need to check out their 

latest free catalog. If you have been considering adding apparel lines 

to your business you need to call Style In Fashion and let them guide 

you to the best sellers and lines to make your endeavor profitable. 

THE hot item this month is their beautiful butterfly kaftan at an 

amazing price of $8.00. While supplies last! 

USA AUCTION DIRECTORY 

I’M sure that you have heard great stories about how someone 

snapped up a great deal at a local or national auction. How and 

where do people get the scoop on these auctions? 

THE USA Auction Directory will be your guide to auctions in every 

state in the USA and shows you how to sign up for free to be on 

the auction mailing lists. 

INCLUDED are all types of auctions including government, 

property, livestock, jewelry, autos and boats, businesses and tons 

or merchandise. The best part of this comprehensive directory is 

that you don’t have to buy anything further! Everything you need 

to be a successful auction buyer is included. The book is available 

in print or PDF format for just $39.95

ENTICE Your CUSTOMERS with a 

COMPLETE Bedroom Solution 

NEW with COOLING Technology 

PILLOWS - 25% of body weight is on the pillow, 

getting the right pillow 

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SHEETS - 73% of customers 

that purchase a new mattress 

will buy a new sheet set within 

the next 3 days, give them all 

they need! 

CARRYING A QUALITY BEDDING 

LINE IN YOUR STORE WILL: 

• Increase sales 

• Finalize more deals 

• Increase foot traffic 

• Increase customer base 

• Get more happy customers 

FULL LINE OF COMFORTERS 

MATTRESS 

PROTECTOR 

You wouldn't sell a car 

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a mattress without a 

mattress protector 


Call for your FREE Clara Clark catalog today! 

845.738.4832 845.533.4590 

www.claraclark.com 

cs@sanderscollection.com 

RETAILERS FORUM MAGAZINE | JUNE 2023 Page 13

RETAILING NEWS 

Macy’s Investing in Diverse Entrepreneurs 

THE department store chain is offering underrepresented businesses access to funding, 

mentorship, and the opportunity to be a supplier to national retailers. 

MACY’S has committed $30 million to a partnership with Momentus Capital that aims to make 

up to $200 million in loans and equity investment available to undeserved growth-stage businesses. 

LAST year Macy’s unveiled a new social purpose initiative called Mission Every One, in which the 

retailer promised to invest in changes that would better meet the needs of people, communities, 

and the planet. 

NOW, Macy’s is ramping up to begin delivering on one portion of that promise, with a program 

designed to help diverse and underrepresented businesses get easier access to funding and to 

mentoring and education that will help them take their businesses to the next level. 

THE program, called S.P.U.R. Pathways, is seeing applications from growth-stage businesses 

looking to become big enough to supply national retailers the size of Macy’s. S.P.U.R. stands for 

Shared Purposes, Unlimited Reach. 

MACY’S VP of Procurement said “At Macy’s we often meet terrific, underrepresented business 

owners with great ideas for services or products. For more than a decade Macy’s has been offering 

a workshop to offer education and access to diverse suppliers. But increasingly it became obvious 

that a key problem for small, minority owned businesses was access to financing.” 

THE largest challenge for many partners we work with today, and those we want to work with 

in the future, is their lack of scale, which is hindered by the lack of substantial capital deployment. 

This program is a multi-year, multifaceted effort with a big goal of closing the wealth gaps and 

systematic barriers faced by diverse-owned businesses. 

OVER the next five years, Macy’s will invest over $30 million in the program, including a $20 

million investment in its own supplier access fund, and an additional $10 with Momentus. Funding 

amounts can range from $20,000 SBA loans to $5 million equity investments or $30 million commercial 

real estate loans. 

Appendectomy in Aisle Five 

WALMART, which currently runs 30 healthcare locations, continues to invest in the channel, with 

plans to operate more than 75 Walmart Health centers by the end of next year. The next group of 

units are scheduled near Oklahoma City and will then expand to Missouri and Arizona with further 

growth in Texas. 

THE plan is to make healthcare more convenient and affordable to people with better access to 

primary care, labs, x-ray, dental, hearing and more. The plan is to make health care more efficient 

as well to ensure that patients spend less time in the waiting room. Additionally with pharmacies at 

all stores it will make it even more convenient for patients to do one-stop medical care shopping. 

SO next time you’re in Walmart you can run in for a fast root canal or EKG and pick up some 

groceries on the way out of the store. With over 90% of the U.S. population within 10 miles of a 

Walmart store this seems to be a sound investment. 

For Late-Breaking Industry News Visit: www.RetailersForum.com 

If It Affects Retailing We Report On It! 





Want More Info? Circle #23 on page 11 • www.Vendor411.com




STYLE IN FASHION INC. 

WEST-SIDE DESIGNS 

We Carry Winter 

Sweaters & Jackets 

at Moderate 

Prices 

MANY STYLES AVAILABLE IN 

DASHIKI PRINT 

for Men & Women 

Imported from 

Thailand & India 

Tie-Dye, Hawaiian Print, 

Solid Acid Wash, Printed Dresses, 

Baby Doll Dresses, Blouses, 

Skirt Sets, Pant Sets, Skirts, Sundresses, 

Umbrella Dresses in Rayon & Cotton 

Fabric. We also carry Magic Wrap, 

Sarongs, Handkerchief Dresses, Pancho 

Tops - all in Regular and Plus Size. 

We also carry 

Belly Dance & Zumba 

outfits in lots of different styles. 

321 Olympic Blvd. Los Angeles, CA 90015 

Tel: (213) 624-9728 

Fax: (213) 624-2115 

email: Andy@StyleInFashion.com 

View Our Catalog Online or Call for Catalog 

SAMPLE 

PACKAGE 

$300 

Quantity 

Discounts 

Available 

www.StyleinFashion.com 


Why pay full wholesale? Get name brand and extreme 

value merchandise at far below wholesale prices. 

Safely source product in-person at our June Market. 

www.tmcexpo.com 

Register for Our June Market: 

• Tuesday, June 26th-27th 

• Name brands & extreme value merchandise 

• America’s largest permanent collection of specialists 

• Practically the entire closeout industry under one roof 

REGISTER AT 

www.tmcexpo.com 

TMC The Merchandise Center, 9555 Foster Avenue, Suite 600, Schiller Park Illinois 60176 ©Copyright 2023 

Page 18 

JUNE 2023 | RETAILERS FORUM MAGAZINE

CoolG owing.com 

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White LED Diamond 

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WAREHOUSE 

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SHIPPING ORDERS WITHIN 24-48 HOURS 

CHECK OUT OUR NEW CLEARANCE SECTION! 


Page 20 


EVERYTHING E-CIG 

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YOUR INVICTA WHOLESALER 

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$849.00 

Sale Price: $ 109.00 

IInvicta Pro Diver Mens Quartz 

42mm - Model 33269 

$199.00 


Invicta is a fast growing watch brand, and is considered by 

collectors and enthusiasts alike to be a market leader in 

horological innovation and creativity. The long held belief 

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Invicta Bolt Womens Quartz 36 

mm Gold, Stainless Steel Case 

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Invicta Angel Womens Quartz 

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Invicta Corduba Quartz Mens 

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Invicta Specialty Womens Quartz 

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Charcoal Dial - Model 29395 

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LINGERIE & CLUB WEAR SPECIALISTS 

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STRAPLESS VINYL & MESH 

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LARGE PROFITS IN COFFEE! 

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POLY MAILERS • BUBBLE MAILERS • TAPES • STRETCH WRAPS • INDUSTRIAL SUPPLIES 

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CELL PHONE & ACCESSORIES HEADQUARTERS 

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Add Cell Phone & Accessories to Your Store or Website & Make Huge Profits 

CURRENT CELL PHONE SPECIALS 

Google Pixel 

128 GB- Very 

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Verizon-New 

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32 GB-Quite 

Black-Verizon 

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TABLETS 

Motorola Moto G6 

32 GB-Black 

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LG VS996 V30 

64 GB- Cloud 

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Apple iPhone 

6-32 GB-Space Gray 

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128 GB-Prism Crush 

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ACCESSORIES 

ZTE Z839 Blade 

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16 GB-Black 

Verizon Prepaid 

LTE - LIKE NEW 

Apple iPad mini 3 64 GB, Wi-Fi 

+ Cellular Verizon Locked 

7.9in - Gold 

Apple iPad Mini 128 GB, Wi-Fi 

+ Cellular Verizon 7.9 in - Gold 

Epix Audio SuperLoud 

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Braven 105 Wireless 

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Waterproof For Cell Phones 

Vivitar USB 

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Apple Devices 

B400 Stereo Music 

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Headset 

For Cell Phone-White 

Apple iPad Air 

1st Gen. 16 GB, 

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9.7in - Space 

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Kate Spade Hybrid 

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Audiolux Bluetooth Voice 

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Phone Back Case for Samsung 

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Want More Info? Circle #01 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | JUNE 2023 Page 27

LARGEST COSTUME SELECTION IN USA! 

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FORUM WORKSHOP 

Operating Your 

forumworkshop 

RETAIL 

STORE 

Operating Your 

RETAIL STORE 

Continued from last issue... 

DON’T FORGET TO ASK YOUR 

SUPPLIERS FOR HELP 

You can alleviate the cost of some of your marketing 

spending and increase its effectiveness 

by checking in with your suppliers first. It’s 

their job to help the retail network spread the 

word about their products. You may find them 

ready and eager to help you in your promotional 

effort now (and throughout your career 

in retail.) How much they’re willing to assist 

depends on the size of the company. The largest 

suppliers offer a marketing arsenal of in-store 

sales aids to promote their products on the 

showroom floor. These include counter cards, 

floor displays, posters, and a variety of premiums. 

Ask about any premiums before your Grand 

Opening. You may be able to save yourself the 

cost of the giveaways by getting them from 

your supplier and having your store name imprinted. 

These freebies are a chance to advertise 

your business. You want to be sure and use that 

first to your benefit, and then to your supplier’s. 

While you’re talking about premiums, 

hit up your suppliers for a prize to be given 

away during your Grand Opening festivities. 

It’s your responsibility to stay informed about 

what your suppliers are doing on the promotional 

and advertising fronts. Large suppliers 

create contests around products during the 

year as a means of building awareness. When 


you know what they’re doing, you can revise 

your plans as needed to make that promotion 

work for you. The same is true with advertising. 

Make sure your sales rep keeps you up-todate 

on his promotional plans. You want to be 

able to localize the national campaigns so 

they’ll benefit the store. You need to know 

what’s being promoted, when, and how, and 

when the company will feature its products in 

special packages like the freestanding inserts 

that regularly appear in Sunday papers. 

One area where your suppliers can really help 

you is with advertising. When major manufacturers 

have a product they want to push, they 

can be very accommodating in terms of advertising 

support. Some localize their national 

campaigns on TV, radio, and in print with 

dealer tags. The ad promotes the product and 

tells the public where to find it, listing local retailers 

stocking the product by name and telephone 

number. Many suppliers also have pools 

of co-op funds available to dealers. These finds 

can be used to help defray the cost of advertising 

that features the manufacturer’s products. 

Sometimes the co-op funds may be used only 

for ads highlighting a specified product, sometimes 

for ads featuring the product among 

many others. You may even be able to pool the 

co-op funds from several suppliers to pay for a 

store ad featuring all their products. Some restrictions 

usually apply on the use of co-op 

money. The amount of money available to the 

retailer depends on how much business the 

store does with the company. 

continued...

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BE SURE TO FOLLOW THE 

MANUFACTURER’S GUIDELINES OR 

YOU COULD LOSE THE SUPPORT. 

THE SAME IS TRUE WITH OTHER 

PROMOTIONAL MATERIALS AND 

IN-STORE SALES AIDS. 

Start. 

Grow. 

forumworkshop 

Repair. 

Our specialty is helping small and 

mid-sized businesses achieve success. 

Contact us for free consultation. 

Whether or not you’re using co-op funding in 

your advertising program, look to your suppliers 

to supply you with ad slicks and cameraready 

art to use in your own campaigns. Ad 

slicks are fully prepared print ads, in a variety 

of sizes. The only thing you need to drop in is 

your store name, logo, and address. Cameraready 

art includes photographs and line drawings 

of a product for use in your print ads. Even 

suppliers who can’t provide these materials 

should be able to provide you with a copy of 

their logos fro use in your advertising and promotions. 

Make sure you’re aware of any restrictions 

regarding the use of a logo. Most major 

manufacturers will also provide you with promotional 

literature for their products. Some 

will imprint the material with the store name 

for free; with others, you’ll need to cover that 

cost yourself. It’s a necessary and worthwhile 

expense. 

If you solicit marketing 

support from sup- 

 

pliers, you may be 

surprised to learn how 

much is available. The 

money and materials 

are there for those 

who learn to use them. 

You should, from 

opening day on. 

continued... 

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BUILDING ON YOUR 

OPENING STRATEGY 

Carefully planned and effectively promoted, 

your store’s grand opening should kick your 

business into gear. You want to do all you can 

to maintain and build on that momentum with 

your marketing program. Right now, think in 

terms of a one-year plan, with quarterly and 

midyear assessments of what’s working best 

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forumworkshop 


As you approach your first year in business, 

you don’t enjoy that insight. For now, assume 

your store will experience a peak sales season, 

with a couple of major sales weekends, and 

several lull periods. 

❄ ❅ ❆ 

That peak sales period, the fourth-quarter holiday 

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You want to make sure your message is heard 

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forumworkshop 


That means you should commit at least 20% of 

your ad budget to your key month of the year. 

Again, for most, that’s either November or December. 

Then take what’s left and divide it by 

eleven to give you a monthly marketing budget 

for the rest of the year. Look at that amount as 

your base allowance. Remember, you want to 

sweeten that fund as much as possible by taking 

full advantage of every available form of 

marketing support from your suppliers. 

Next, think in terms of what you want to accomplish 

with that monthly allotment. Your 

need to advertise consistently is only compounded 

by the need to experiment during this 

first year. How you go about that is a function 

of your budget and the advertising expenses in 

your area. At the very least, you want to keep 

the store name in print every week of the year. 

One month you may want to accomplish that 

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Experiment by the week and month, and by location 

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different print media, use the same ad, otherwise 

you won’t know if your customers are responding 

to the ad or what it’s promoting. 

And try different approaches 

to print. For 

 

the cost of your newspaper 

ads one week, 

you may want to invest 

in a direct mail piece. 

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forumworkshop 


Experimenting with broadcast media poses 

much more of a challenge because of the expense 

involved. If your ad budget allows this 

luxury, use your commercials to advertise 

something not carried in your print campaign. 

It will give you a clearer idea of how television 

or radio is helping business. 

 

Remember, to use radio or television 

effectively, you need to 

run a schedule of ads over a 

period of a few days or weeks. 

An effective advertising program in any 

medium requires consistency. Until your store 

develops a local reputation, you must consistently 

spend to keep its name before the public. 

As you spend, you must do everything else 

within your power to give shoppers a reason to 

visit the store. Selling gift certificates is a simple 

way to accomplish this and an easy program to 

administer. Offer them to customers from day 

one. Many store owners learn to use cross promotions 

with other non-competing retailers as 

a way to increase store traffic. Usually the promotion 

involves two businesses indirectly related: 

the clothing store and an area dry cleaner, 

for instance. By mutual agreement, each participating 

store owner refers customers to the 

other’s business. That referral usually includes 

some form of additional incentive such as a discount 

or special offer. 

In all you do to promote the business, 

think creatively: The future of your retail 

business and your retail career depends on 

how well you succeed in attracting as 

many people as possible to the store. 

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Page 38 


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forumworkshop 


REMEMBER THAT IT’S WORD 

OF MOUTH THAT MATTERS MOST 

Ultimately, however, it’s what happens after 

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forumworkshop 


You’re in business for yourself, with your 

own store, responsible for your future. 

Whether the future brings success or failure, it 

will be to your credit or blame, entirely. As 

much as opening day symbolizes, it is the 

weeks and months following this milestone 

that should be of real concern to you now. 

Opening day provides the retailer with a definite, 

definable target to work toward. 

You set the date and throw 

yourself into making it a resounding 

success. By the time you close 

the doors that first night, you’ll 

know how well you succeeded. 

But that’s only the starting point. 

Win or lose on opening day, the real anxieties 

of running your own business begin the following 

morning. From there forward, the tangible 

➧ 

goal is surviving long enough to realize the potential 

you planned and built into this retail 

venture. Your business opens with potential: 

each day beyond measures how well you’re 

doing to turn that promise into retail power. 

The faster that pace, the stronger the foundation 

that will allow you to realize your vision 

of a career in retailing. 

Retailing, by its nature, is a competitive venture. 

Even the store owner who opens a oneof-a-kind 

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The challenges confronting the retailer this first 

year of business should equip you for that future. 

Some aspects of your retail business will 

run smoother than you can now imagine; others 

will throw that proverbial spoke in the 

wheels that promises to overturn the operation. 

continued... 

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forumworkshop 


As personal as this entire project is, the 

retail entrepreneur must work not to get 

personally involved. This is your business, 

your dream and your future, but is a 

separate entity from yourself. 

When you get too caught up in the effort, and 

personalize the problems of the business, you 

lose the ability to judge clearly and to make the 

right decisions. Expect a tough first year, and 

you’ll be prepared to handle whatever providence 

throws your way. That attitude will always 

serve your plan and aspirations. When 

you’re prepared to deal with challenge, you’re 

mentally equipped to make the right decisions. 

EVOLVING WITH YOUR BUSINESS 

After opening day, you’ll quickly learn that 

even the best, most accurate business plan only 

hints at the realities of the retail marketplace. 

Your store may meet expectations from day 

one, but retailing in theory and retailing in 

practice offer entirely different perspectives to 

the store owner & operator. Numbers and projections 

on paper describe a finite world of 

measuring cause and effect; your market will 

reveal itself to you as a dynamic interplay of 

people and products, response and action. The 

best map can’t begin to describe the journey. 

With your eyes on the map only, you’d miss the 

scenery. That’s what makes 

the road worth traveling, 

where you learn and grow. 

Think for the moment of 

your retail venture as a trip. 


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Everything you do leading up to the store 

opening amounts to packing your bags and 

loading up the car. Opening day you cleared 

the city limits. The retail journey begins there 

with you, the retail entrepreneur, in the driver’s 

seat. Where are you heading? You’ve already 

indicated where you want to end up in your 

plans and goals. But your business 

plan, your goals, only begin 

 

to describe what awaits you in 

the retail marketplace, and it’s a 

best-case scenario at that. 

The experience getting there will teach you to 

be a better retailer. Your plans and priorities 

may change as you gain a better understanding 

of your market. Allow yourself the freedom to 

learn, to sharpen your retail skills from what 

the market teaches you. But maintain enough 

forumworkshop 


distance from your business so you can make 

the right decisions and recognize opportunity 

where it presents itself. 

Track your progress in a journal or notebook 

through the year. Write down your insights and 

what you learn and observe as your business 

builds. Compare these notes on actual experience 

with your written expectations. How are 

they similar, and how do they differ? The answers 

should serve as a resource for adjusting 

your business plan and strategy to the realities 

of your market. 

The retail entrepreneur keeps with his plans 

but evolves with the business. Survival is 

a hard-won result of timing and action. 

You can’t get that from a plan on paper. 

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SUCCESS REFLECTS YOUR ABILITY 

TO INTERPRET AND RESPOND 

TO THE REALITY OF RUNNING 

YOUR OWN BUSINESS. 

THE SIGNS OF SUCCESS 

Success can prove easy to describe but hard to 

hold. Your business plan outlines tangible goals 

for your business, long- and short-term. Along 

the way you want to look for additional assurances, 

the ongoing endorsements your business 

is on the right track. The easiest measure of success 

reveals itself at the cash register. When 

sales receipts match expectations, you’re reaching 

the parameters you’ve set for your own 

success. Cherish the moment. 

$¢$¢$¢$¢$¢$¢$¢ 

forumworkshop 

The other side of retail success is a story told 

by your customers. There are 2 things you 

want to see in your store: an ongoing increase 

in the number of shoppers, and some of the 

same faces returning to buy again and again. 

The new face in the store 

is always welcome, but 

continued prosperity 

depends on a loyal flowing. 

When people return 

to the store, it says 

you’re hitting the right 

chord, giving them what 

they want. You'll also 

know you’re on the right track when you can 

see the immediate impact of your advertising; 

when, through your customer polling and their 

comments, you know your message is reaching 

its targets. 

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forumworkshop 


Of course, the bottom line to your business is 

money. In your financial records, and your 

profit-and loss column, you’ll really be able to 

measure the breadth and extent of your success. 

Return to your business plan by the week 

and month, and compare how well your store 

is faring against projections for sales and profits. 

Obviously, the faster you accrue profits, the 

quicker you can relieve yourself of debt, and 

the better equipped you are to build on the core 

your store represents. 

Look also for signs of your success in how your 

competitors, direct and indirect, respond to 

your presence. If they’re suddenly running 

scared or increasing their advertising effort, 

you know you’re hitting the mark with your 

strategy. Don’t make the mistake of surrendering 

your advantage by rolling back your own 

effort. Regard the success that greets your business 

as a starting point, the appropriate beginning 

of a retail story you will write through 

your continued dedication to the retail vision 

behind your store. 

THE SIGNS OF TROUBLE 

 

Your first year as a retailer will 

likely include some setbacks. 

As store owner & operator, it’s 

up to you to continually monitor 

your business so none of 

those challenges develops to the point where it 

threatens your livelihood. Any indication of 

trouble in any aspect of your business demands 

an immediate response. Trouble, like success, 

will reveal itself at the cash register and in your 

showroom. 

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☎ 

The surest sign of trouble for 

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Misdirected promotions mean either you’re not 

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pull out all the stops and blanket the area 

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crowds will follow and you’ll know what 

media to use or you’ll know it’s time to reconsider 

your business and its location. 

forumworkshop 

SLOW TRAFFIC COULD ALSO SIGNAL 

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you’ve opened your doors. Get the message out 

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happens and you’ve done all you can to attract 

shoppers, recognize your obligation to yourself 

to reconsider the location. 

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Give yourself at least 6 months before giving 

up, though. It may take longer than you envisioned 

to establish your store. Once you’re convinced 

the place will not live up to its promise, 

start planning a move – the sooner the better. 

Throughout your retail career, you must be 

honest with yourself and learn to accept the lessons 

of the marketplace. 

If there are crowds in your store but no one 

seems to be buying, take the hint from your 

customers. Either your prices are too high or 

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how competitors handle similar merchandise 

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at pricing. Check theirs against yours. If theirs 

are lower, make sure the goods they’re carrying 

are of comparable quality. If so, you may have 

no choice but to respond by lowering your 

forumworkshop 

prices. No more than 10%. If that doesn’t help 

increase sales, lower them again. When forced 

to lower prices, do it gradually until you reach 

a level at which consumers respond. You’re not 

in business to beat any price around. Just track 

shopper responses to see where your prices 

need to be. 

 

When it seems 

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be dampening 

sales, try expanding 

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your good-better-best selection, with more 

merchandise at each pricing tier. At this point, 

go for breadth, not depth, until you identify the 

merchandise mix shoppers in your area seem 

to prefer. 

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forumworkshop 


Until sales activity picks up, play with your 

product display, rearranging inventory and 

placement until customers seem to respond. 

During the first few months your store is up 

and running, do everything you can, spend 

whatever it takes, to get your revenues up and 

running as well. If consumer response is not 

immediate, it’s your job to force it. 

The process may take longer than you expect, 

but you can’t wait too long. Look for the signs 

of success or trouble from day one, and act as 

needed. To sit back and wait for something to 

happen is to neglect your responsibility as 

owner & operator. Your future is at stake here, 

and your alone. 

For this reason, regard all your plans as outlines 

of preferred activity, easily revised as 

needed. It’s important to build some flexibility 

into your plans, and leave yourself an easy way 

out when market reality doesn’t match your expectations. 

Running your store should provide 

a learning experience from day one. Adapt 

your plans to what that experience teaches you. 

Your store requires a certain level of sales activity 

to realize its potential. The sooner that foundation 

is in place, the better. It’s up to the 

owner alone to move it along, to do whatever it 

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As you work toward that goal, 

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is one who recognizes 

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initial challenges to your store 

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✆outside for help. 

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Signs of trouble in your business do not signal 

failure. They are indicators that require your 

immediate attention. Not to respond is failure. 

If you do all you can, but cannot seem to get the 

business running, seek 

☹ 

the advice of the experts 

who helped you 

into business. Ask 

your attorney, accountant, 

and any other consultants 

for insight and 

suggestions on what 

you’re doing wrong. 

Talk to your customers and hear what they say 

about your business. They’ve got no financial 

stake in its future and may be able to point you 

to the problem immediately. 

forumworkshop 


Success will present itself to you in full bloom. 

The roots of trouble in your retail operation will 

prove more difficult to identify. You must 

scratch around and shed light on any problem 

before it develops into a threat to your future. 

You’ve planned too much and worked too hard 

bringing this business to life to let it slip away 

through neglect. It’s your duty to contain the 

problems, and turn the challenges of your business 

into new opportunities. 

Responding To The Competition 

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in the area, you will face competition. 

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forumworkshop 


☞Competition is a 

form of flattery, a 

sign you’re doing 

things well enough 

that others feel 

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presence. That compliment 

carries thorns, of course. Competition 

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expense. How you address the efforts of 

your adversaries early on will set the tone for 

the retailing future that awaits you. 

THE BIGGEST MISTAKE ANY RETAILER 

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If your entry compels 

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one who offers customers much more than the 

lowest price in town. The consumers who will 

support your future value the service and convenience 

that can only be found with a specialist 

like yourself. Price is important, but the 

lowest price will not support your business. 

continued... 

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YOUR BEST RESPONSE TO 

COMPETITION: EMPHASIZE THE 

STRENGTHS YOU BRING 

TO THE MARKET. 

Anyone can cut prices. What is it about your 

business that customers can’t find anywhere 

else? Be it service or selection, that’s what you 

want to tell your customers about in advertising. 

Play the pricing 

 

game and you’ll find 

yourself sucked into 

a downward spiral of 

diminishing returns. 

First your profits get 

squeezed, then the 

entire business. 

sumers 

forumworkshop 

Before long your dream is just another casualty 

of the retail price wars. Return frequently to 

your outline of why you are in business and 

who you want to serve. In what you’ve written 

you should find all the reason you need to 

forge ahead in the face of competition. 

AS A RETAILER YOU MUST RESPOND 

TO WHAT YOUR COMPETITORS DO 

AND SAY ABOUT YOU. 

Your best response is a reaffirmation of your 

business strategy, and what you want to do for 

the shopper that extra incentive to visit your 

store. But stick with the philosophy & strategy 

that convinced you that you could offer consomething 

they need in a retail store. 

continued... 

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MANAGING STOCK & INVENTORY 

During the early days of your business, closely 

monitor what happens with your inventory. 

Sales, by product and category, should provide 

an indicator of where to broaden your retail 

horizons. One of the secrets to retail success is 

having what the customers want, when they 

want it. This is another of your responsibilities 

as store owner & operator, one that helps set 

the pace of your success. You have one chance 

to win the customer: whenever he is in your 

store. If you don’t have what he wants when he 

wants it – especially an item at the core of your 

selection – he’ll go elsewhere. If he gets what 

he needs there, you can only hope he’ll find a 

reason to visit your store again. 

Build Your Own 

forumworkshop 

FOR OPENING DAY YOU 

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From opening day on, your orders must be 

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store. After the first month you should know 

what most interests your shoppers and what 

you should have in stock for the next quarter. 

Over time, your experience will teach you what 

to order, when, and what you need in terms of 

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forumworkshop 


During these first few months you develop 

this skill through a process of carefully observing 

your sales transactions. Over time 

you’ll gain an instinctive sense of when to start 

price reductions on certain merchandise to 

move it out of the store in the beginning of the 

product cycle rather than at the end. There will 

always be the surprise winners and losers on 

the sales floor. Managing 

 

inventory effectively means 

you eliminate the amount 

of surprise by knowing instinctively, 

from experience, 

what your customers want, 

and when. 

BROADENING YOUR HORIZONS 

WITH PRODUCTS & SERVICES 

The retailer who 

 

closely tracks sales 

performance learns 

to recognize opportunities 

for expanding 

the business. 

Regard your store 

on opening day as 

the core of your future, 

and always look for ways to build on that. 

Respond immediately but proceed cautiously. 

Once your store is established, you have the 

ideal forum for field-testing new products and 

services before making a commitment to any 

expansion. When adding inventory, look first 

for those products that promise the greatest 

profit potential. 

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ACCESSORIES AND IMPULSE ITEMS 

SERVE AS LOGICAL EXTENSIONS OF 

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AND THE BEST DIRECTION TO MOVE 

WHEN FIRST BROADENING YOUR 

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☛As high-profit items, they 

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When you add any product, 

use display and placement to highlight it for 

your customers. Put it where they can’t miss it. 

Talk it up. Make sure everyone who enters the 

store knows what else is now available from 

you. 

forumworkshop 

A strong customer service program will prove 

among your best tools for establishing a loyal 

customer base. New services, like new products, 

require that you proceed with caution. 

Start with the familiar, the necessary enhancements 

of what you’re already doing; the things 

that will broaden the store’s appeal and 

strengthen your relationship with customers. 

Begin with those services that represent a logical 

extension of your core business. 

 

When looking for new sales 

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closely to what your customers 

say. If you find yourself 

frequently explaining you don’t 

stock a particular item, maybe 

it’s time you did. 

continued... 

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Page 70 


✔ 

When your customers turn 

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maybe you are missing opportunities 

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them to someone else. Your 

commitment to your own 

goals for building a business 

with staying power. 

As you investigate ways to expand your business, 

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people who know best what your store could 

do for them. What they have to say in a few 

moments could save you hours of agonizing 

forumworkshop 

JUNE 2023 | RETAILERS FORUM MAGAZINE 

over how to make your a better business, the 

store that stands apart on the retail landscape, 

the store with the satisfied customers. 

RETAINING EMPLOYEES 

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QUALITY • RETAILERS TRUST FORUM MAGAZINE • SERVICE 

| JUNE 2023 Page 71


EVERY TIME YOU LOSE AN EMPLOYEE, 

YOU MUST GO THROUGH THE HIRING 

AND TRAINING PROCESS AGAIN. 

IT’S A DRAIN ON YOUR 

TIME AND RESOURCES. 

You’ll escape some of that process by doing all 

you can to keep staff turnover to a minimum. 

While you won’t be able to hold on to everyone, 

there are a few people you’ll want to keep, 

people who can grow with the business into 

positions of greater authority. 

There are no secrets to retaining 

staff. All that’s required 

☺ 

are the same management 

skills and sensitivity that go 

into effective team management 

and leadership. 

need 

forumworkshop 

Recognize those you hire for their contributions 

to the business with words and dollars, 

and they’ll know they are appreciated. Some 

will demonstrate interest in the business as 

soon as they join your team. Look for enthusiasm 

and the willingness to give that extra effort, 

to stay with every job until it’s completed. 

Those who demonstrate it are people you want 

to work to keep. Involve them in the decisionmaking 

process, soliciting their advice and 

opinions. Unless yours is the one-man or onewoman 

shop, you can’t be in touch with every 

customer. But you want to know what every 

customer has to say. Listen to what your 

staffers tell you, and their opinions about the 

business. You’ll learn who has the insight, the 

business sense that makes for a stronger team. 

Realize, even in the earliest days, that you’ll 

the help of others. 

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Page 72 JUNE 2023 | 

RETAILERS FORUM MAGAZINE

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Over time, as soon as the business starts to take 

off, recognize their contributions with cash rewards. 

Give people some form of incentive for 

staying with the business. Let them share in 

profits, or provide a bonus or pension program, 

and they’ll think twice before leaving. That 

kind of involvement also encourages people to 

work harder for the good of all. 

SHARING YOUR RESPONSIBILITY 

As an entrepreneur, it isn’t easy for you to share 

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You entered into business to be the boss, and 

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the authority to make decisions regarding the 

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dreams of retail success to realize the potential 

you’ve built into them. 

forumworkshop 

YOU CAN’T GUIDE 

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but you cannot get there entirely of 

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the crew; but there’s never any doubt there’s a 

captain in charge. 

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This retail venture is your ship to prosperity. 

But you can’t get where it can take you entirely 

on your own effort. Plan from the very beginning 

to share your responsibilities. That doesn’t 

mean you’ll be giving up any final authority. 

Rather, you’ll be making your own job easier 

and putting yourself in a better position to 

build your future. As your store grows and you 

look to expand it, you’ll be faced with new responsibilities. 

Cultivate and train a staff who 

can help you manage your business. Enter 

business knowing you will share your responsibility. 

Your effort alone can bring you success, 

but with the help of others, you’ll find it much 

easier to broaden the horizons of the business. 

Giving up some of your responsibility may be 

one of the toughest things for you to do as the 

owner and founder of the business. It’s also one 

of the most necessary. 

forumworkshop 


BUILDING ON YOUR SUCCESS 

FOR THOSE WHO POSSESS THE ENTRE- 

PRENEUR’S DRIVE AND SPIRIT, A RE- 

TAIL CAREER WILL ALWAYS PROMISE 

THE OPPORTUNITY TO MAKE YOUR 

OWN WAY THROUGH THE WORLD. 

As much as the retail 

 

business of the 21st century 

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businesses will always 

be, in essence, 

businesses whose existence 

is based on serving 

the needs of a buying 

public. 

continued... 

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You will face new channels of competition 

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Success for the retail entrepreneur is not an 

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“OPEN FOR BUSINESS” 

New article in next issue ... 

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The Complete Guide to Making Money at Auctions! 

AUCTION 

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The Retailers 

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Trade 

MaGaZINeS 

Trade Magazines 

Swap Meet 

This exciting monthly magazine 

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wholesalers across the United 

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It provides excellent resources for 

merchandise and each issue contains 

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includes full addresses, days of operation, 

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Closeout News/ 

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The Leading 

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Retailers Forum 

SoloMayoreo 

“I Can Get 

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Written in Spanish, 

this big monthly 

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Sources abound for 

variety merchandise of all 

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No. SOLO-S ...(Sample Copy) ...$7.50 

No. SOLO-SUB..(12 Issues) ...$60.00 


Retailers Forum was established 

out of the need for product 

sources among small retail 

merchandisers. Each month, 

Forum’s advertising pages feature 

merchandise offerings 

from the country’s !eading 

wholesalers, manufacturers, 

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Don’t confuse this 

magazine with some 

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publications offering 

products that are outdated 

and way over-priced. 

These are real rock-bottom 

wholesalers offering prices like 

Videos at $1.25 • Sunglasses at $3.00/dz • Rings at $0.25/ea. 

Buy where the retailing giants buy! The advertisers are professionals in 

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and the lowest prices available. Best of all, they will ship UPS no 

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Order No. RF-S - Sample Copy ...$10.00 

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Monthly 

Newspaper 

for Hispanic 

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Wholesale Gift Guide 

A Great resource to locate higher end 

decorative merchandise. This gigantic 

400 page guide is the definitive resource 

guide to finding suppliers for gift products. 

Listed by category, over 4,000 

leading wholesalers and manufacturers 

servicing the gift industry are included. 

• Accessories 

• Collectibles 

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You’ll refer to this on a daily basis to 

find new suppliers for products. 

Order No. GG Gift Guide $39.95 

Annual Guide to the 

Licensing World 

Here is an incredible Directory that 

guides you through the world of Licensed 

prod-uct merchandising. Need to know 

who owns a license? Who to contact to 

distrib-ute a licensed product? This book 

has all the answers and covers the entire 

world! Licensors: Listing of companies 

that are the agents and license holders. 

These are the sources that you would 

apply to if you wish to obtain a license to 

manufacture 

merchandise. Licensees listed here you will find the companies who 

distribute licensed merchandise. Full listings include categories of 

merchandise each company handles. Contact these companies to buy 

the licensed merchandise that they have manufactured. The licensed 

merchandising industry moves billions of dollars of products every 

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Order No. 321 $249.00 

USA Mail Order Catalogs 

New for this year is a compilation of BOTH 

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Over 7,000 consumer catalog companies 

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Catalog size, number of catalogs mailed, 

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your products to these catalogs. 

The second part of this directory provides details on suppliers 

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to office design; marketing resources to safety equipment. Just about 

every kind of product or service that a business needs to operate is 

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Order No. 159237-156-6 1,900 pages $450.00 

BUCKS FOR BLING 

Sourcing For Jewelry 

Makers Directory 

Up-to-date and easy-to-use directory 

solving your jewelry materials sourcing, 

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If you are considering your own line 

of jewelry items this is a must-have 

in locating materials and factories to 

produce it. 

Accessories 

Sourcing Directory 

The comprehensive directory provides 

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hats, shoes, gloves. You will find the top 

companies to help you produce your merchandise 

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Order No. 121 $150.00 

Order No. 122 $100.00 

1-800-635-7654 Business Directories 

Page 89 


LEGAL 

DEPARTMENT 

How To Save Money on Legal Fees 

A poorly chosen lawyer can be the start of an 

expensive disaster. This book gives you information 

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Order No. 2598 240 pages $12.95 

Protect Yourself From 

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This groundbreaking book offers novela and 

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Order No. 0-68485267-5 

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“A blockbuster 

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How to Protect 

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Incorporate Yourself 

Incorporating your business is simple and can 

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Order No. 176 Hdcvr $24.95 

The Partnership Book 

The best way going into 

business with a friend is 

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agreement. This book shows 

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Order No. 0-87337-141-0 $39.95 

The Law (in Plain English) 

for Small Businesses 

This latest edition provides access to the most 

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Order No. -880559-95-1 245 pages $19.95 

Handbook of Successful Franchising 

Franchising is the best opportunity for new 

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Company track records, history, units 

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every business area from food outlets to computer/electronic, 

to employment agencies. 

Order No. 30 520 pages $39.95 

This guide protects your business from internal or external fraud, scams and crime. Drawing 

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offers practical, proven guidelines for recognizing the scams, defending your business, and 

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Schemes, Bankruptcy Fraud, Coupon Theft, and Mailorder and Multi-Level. 

Order No. 82 204 pages $11.95 

1-800-635-7654 Legal Department 

Page 90 JUNE 2023 | RETAILERS FORUM MAGAZINE Page 90

APPAREL 

BUSINESS DIRECTORIES 

Fabrics, Services, Trims 

This up-to-date directory solves your 

production sourcing and contracting 

needs in the Americas. The sourcebook 

includes: sewing, cut-n-sew, and finishing 

contractors and apparel production 

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factories are sorted by clothing classification 

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Order No. 0971486743 $125.00 

A complete and updated guide listing 

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Listings include sales manager’s 

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Apparel Contractors (USA Edition) 

1-800-635-7654 Page 91 

Directory of Brand Name Apparel 

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Updated and easy-to-use directory 

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Developed and targeted for store 

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RN & WPL Encyclopedia 

A comprehensive listing of every Registered 

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to identify all sorts of goods imported, 

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126,500 records including contact information 

for more than 31,500 manufacturers, 

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The Small Design Company's Guide to 

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Upj-to-date guide created specifically for the smaller design houses and home sewing 

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Order No. A-106 $65.00 

Apparel Business Directories 


USA Closeout Directory 

Now, more than ever, it is essential for the success of your merchandising business to 

buy goods at the lowest prices possible. Our bestselling 

USA Closeout Directo-ry shows you how 

and most importantly, WHERE. Hundreds of 

closeout dealers specializing in selling goods 

often priced as low as 10¢ on the dollar are 

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Order No. 4 - 

Closeout Directory - $29.95 

Dollar Store 

Merchandise Guide 

The most complete directory of 

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Order No. DSM • Dollar Store 

$29.95 

Toy Importers & Wholesalers 

a s 

This is the definitive guide for 

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Included are names, addresses, 

phone and fax numbers as well 

company websites and e-mail 

addresses and descriptions of 

lines carried. 

Order No. TOY 

$29.95 

Directory of Smoke Shops 

Our EXCEL Directory contains over 7,000 

Smoke Shops/Head Shops in the U.S. 

It includes key buyer’s names, personal e-mails 

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is emailed to you in Excel format and is 

updated regularly. 

DIRECTORY INCLUDES: 

• 7,000 Smoke Shops/Head Shops 

• Phone Numbers 

• Over 60% Have Personal E-Mails 

• U.S and Canada 

• Company Addresses 

Order No. SSDB (Excel) 

$399.00 

Independent Sales Rep. Directory 

The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 

independent sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers 

and manufacturers looking to connect with retailers to introduce their lines into the retail space. Includes valuable 

information such as market focus, price points, territories served, number of locations, rep type, and specific brands 

canied. In addition each record includes address, phone number, key contacts, website address, and e-mail address. 

Arranged geographically, also includes an alphabetical index, a brand index, and a rep/contact index. Available in 

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Order No. SGREP-E Excel emailed to you $499.00 

1-800-635-7654 

Page 92 


Business Directories

Imagine 

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This is the 

most accurate 

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• Apparel • Electronics • Fragrances • General 

goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses 

• Watches • Toys and more! 

No. W1 Wholesale Sources $29.95 

Auction Directory 

Wholesale Sources 

Jam-packed 

with 1000’s 

of wholesale 

sources across 

the USA 

This is THE definitive guide to auctions! 

It not only tells you WHERE 

all the auctions are (all 50 states) but 

also HOW to participate in the auction 

process. Cash in on all government 

auctions, housing auctions, jewelry, 

cars, boats and more. Up-to-date 

information gives you names, addresses 

and phone numbers! And, unlike other 

auction websites or programs that require 

you to purchase updates or subscribe 

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this book - You need to buy nothing else! It’s an incredible book you 

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home, car, or indulge in jewelry. 

Order No. AUC- Auction Directory - $39.95 

How to Find, 

Sell and Broker 

Surplus and 

Liquidated 

Goods 

Hidden Wealth 

With this authoritive Directory, you will 

learn to turn pennies into dollars and get 

goods dirt cheap ...even free! Written by a 

retired liquidator, the author shares his well 

protected secrets and workings of this extremely profitable industry. 

Learn why those in the business have kept it confidential. You can now 

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Discover the proven techniques and see why there is no better 

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Order No. 1-88422-24-2 Hidden Wealth $39.95 

Jewelry Wholesalers 

& Manufacturers 

This exquisite directory will bring the 

world’s finest jewelers directly to you! Featuring 

fine jewelry of all types including: 

• Beads • Diamonds • Gemstones • Gold 

• Silver • Much More! The suppliers list 

their names, addresses, websites and specialties. 

All feature high-end quality jewelry that is 

sold wholesale for resale. You would have to travel the world over to 

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you are in the jewelry business and looking for new, high quality suppliers, 

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Order No. FJ $29.95 

Business Directories 

Hobby & Craft 

Suppliers Guide 

The crafts industry is one of the hottest-growing 

segments in the marketplace 

today. Scrap-booking, painting, 

needle-crafts and sewing are hobbies 

that are sweeping the nation. We have 

compiled the ultimate directory of 

wholesale suppliers furnishing materials 

for this huge industry. 

• Art Materials • Baskets • Beads/ 

Trim • Ceramics • Dolls • Fabrics • 

Floral • Holiday • Paint • More! 

Order No. AC $29.95 

Holiday Merchandise 

Wholesalers 

& Manufacturers 

Introducing our newest directory that puts 

the country’s largest suppliers of holiday 

merchandise at your fingertips. Seasonal 

merchandise is a mainstay of the industry, 

but up until now it was hard to locate the 

thousands of suppliers scattered across the country. We have ended 

your searching with one directory which includes all types of wholesale 

merchandise: • Bows • Candles • Cards • Costumes • More 

Order No. HM $29.95 


Page 

RETAILERS 

93 

FORUM MAGAZINE | JUNE 2023 Page 93

FORUM PUBLISHING CO. 

383 E. Main St. Centerport, N.Y. 11721 

T: 631-754-5000 

F: 631-754-0630 

E: ForumPublishing@aol.com 

Credit Card ORDERS: 800/635-7654 

FAX ORDERS: 631/754-0630 

INQUIRIES: 631/754-5000 

Website: www.bizbooks.org 

Order by phone 

1-800-635-7654 

You’ll save time ordering by phone instead 

of mail. Speak with our knowledgeable 

salespeople who will assist 

you in placing your credit card order. If 

you have questions about our products, 

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NAME _________________________________________________________________________________________________ 

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ZIP 

PHONE NUMBER (_______) ______________________________ EMAIL ___________________________________________ 

What Books Would You Like? 

PG QTY NUMBER TITLE PRICE 

SHIPPING 

CHARGES 

ALL ORDERS ADD $7.00 1st BOOK 

$4.00 EA. ADD’L BOOK 

CANADIAN $4.00 EA. SHIPMENTS: ADD’L $11.00 BOOK 1st BOOK 

$ 8.00 EACH ADDITIONAL 

Orders for SAMPLE COPIES of magazines: 

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DO NOT OR UPS ACCOUNT add shipping NUMBER ONLY charges 

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CANADIAN SHIPMENTS: 

$11.00 1st BOOK • $8.00 EACH ADD’L 

OUTSIDE OF USA: 

ORDERS CAN BE SHIPPED USING YOUR 

FEDEX OR UPS ACCOUNT NUMBER ONLY 

SUBTOTAL 

NYS SALES TAX 

SHIPPING 

TOTAL 

CHECK MONEY ORDER AMEX MASTERCARD VISA DISCOVER 

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SIGNATURE X ________________________________________________________ 

EXPIRATION DATE 

ALL BOOKS ARE SOLD AS INFORMATION 

ONLY ON NON-REFUNDABLE BASIS 

1-800-635-7654 Page 3994 

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Retailers Forum Magazine June 2023 EMAG

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