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BUILD Mag June 2023

A free resource for small business owners. Includes business tips and ideas, lifestyle content, small business features, quick lunch ideas and more

A free resource for small business owners. Includes business tips and ideas, lifestyle content, small business features, quick lunch ideas and more

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SMALL

BUSINESS

feature

It is a long road to becoming a household name, ask Fehmida

Jordaan who has transformed her "FEHMZ" name into a brand we

are all familiar with. Our small business feature takes a look at

this power house entrepreneur and social media marketing ninja.

Who or what is HGM/Fehmz Mocktails?

The HalaalGoodsMarket was just an idea in 2011, I used to love going to

markets but was always left wanting with halaal options other than the one

samosa aunty or the veg options.

A couple years later I was chatting with friends and complaining about the

same thing yet again and not a day later she read an article by Ishay Govender

talking about the gap there was for a halaal market around and that

catapulted my resolve to JUST DO IT. So I registered the website and told

myself to just do it. But the procrastination train got me and it was only until

2017 that I finally felt confident and ready to start something truly unique.

What makes this one different? It’s a first of its kind artisanal food and design

market that boasts halaal locally sourced items. With a growing niche market,

the halaal food industry is booming and local small businesses are entering the

scene to offer their fare to a wider audience.

This market is different in that it is entirely curated, it’s not possible to just

BOOK a stall at the market, a committee oversees the participation of each

vendor through an application process to curate the best connoisseurs of

Halaal goods. This is not a normal run of the mill event. Our vendors have

taken the flavours of the world and added the halaal touch. From Korean to

Japanese and a twist on traditional favourites, there’s something for every

palate.

B U I L D I D E A S | 7

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