Retailers Forum Magazine July 2023 EMAG

etailers 

VOL. 43 NO. 03 

JULY 2023 

Connecting Wholesalers and Retailers Since Since 1981 1981

Want More Info? Circle #07 on page 11 • www.Vendor411.com 

Page 2 JULY 2023 | RETAILERS FORUM MAGAZINE

ENTICE Your CUSTOMERS with a 

COMPLETE Bedroom Solution 

NEW with COOLING Technology 

PILLOWS - 25% of body weight is on the pillow, 

getting the right pillow 

with a new mattress will improve sleep 

SHEETS - 73% of customers 

that purchase a new mattress 

will buy a new sheet set within 

the next 3 days, give them all 

they need! 

CARRYING A QUALITY BEDDING 

LINE IN YOUR STORE WILL: 

• Increase sales 

• Finalize more deals 

• Increase foot traffic 

• Increase customer base 

• Get more happy customers 

FULL LINE OF COMFORTERS 

MATTRESS 

PROTECTOR 

You wouldn't sell a car 

without insurance. Don't sell 

a mattress without a 

mattress protector 


Call for your FREE Clara Clark catalog today! 

845.738.4832 845.533.4590 

www.claraclark.com 

cs@sanderscollection.com 

RETAILERS FORUM MAGAZINE | JULY 2023 Page 3

GROW YOUR SILVER JEWELRY BUSINESS 

by Leveraging The Manufacturing Capabilities of Guang Dong China 

Fashion Geometry Round 925 

Sterling Silver Hoop Earrings 

$ 11.31 

Casual Leaves 925 Sterling 

Silver Studs Earrings 

$ 1.72 

WHY CHOOSE US 

1. We are the #1 silver jewelry wholesale 

supplier from China. 

2. We sell only jewelry in solid 925 sterling silver, 

with or without gold/rhodium plating. 

3. You are purchasing from the source. Our 

clients are not only retail stores but also 

distributors and manufacturers. 

4. Start from Panyu Guangzhou, 1994, more than 

25 years’ silver jewelry supply/manufacture/ 

wholesale experience. 

5. 100 new arrivals every week. 

6. 100% Satisfaction Guaranteed: 60 days no 

questions asked returns. 

Party Blue CZ Stars Twisted 

Sterling Silver Studs Earrings 

$2.54 

Dark Blue Flower CZ 925 Silver 

Enamel Pendant 

$10.53 

Fashion White CZ 

Twinkle Star 925 

Sterling Silver Studs 

Earrings 

$8.54 

Chinese Style Blue 

Cloisonne Enamel 

Flower 925 Silver 

Earrings 

$3.90 

Simple Starfish 

Five Stars 925 

Sterling Silver 

Necklace 

$5.60 

Fashion Blue 

Epoxy Stars 

925 Silver 

Wide Ring 

$7.03 

Simple Hollow Engraving 

Flower Heart 925 Sterling 

Silver Flower 

Adjustable Ring 

$2.99 

Fashion Nable Simple 

Adjustable Clouds 

925 Sterling Silver 

Ring 

$5.03 

Real Natural Blue 

Lapis Lazuili Heart 

Gift 925 Sterling 

Silver Ring 

$10.90 

Vintage Infinity 

925 Sterling 

Silver Love CZ 

Ring 

$6.65 

WE SHIP WORLDWIDE ~ ALL CREDIT CARDS ACCEPTED ~ DROPSHIPPING AVAILABLE ~ NO MINIMUMS 

www.BUNDJEWELRY. 

EWELRY.com 


WHOLESALE 

Costume Club 

• Disposables 

• Atomizers 

H2 E-Cig Round 

Mouth Atomizer 

$1.85 

• Kits 

• E-Cig Ba teries 

5mL Bo tle 

Liquid E-Juice 

for E-Cig $1.30 

E-Case w/2 

Cigare tes + 1 USB 

Charger $10.50 

1 0’S IN STOCK 

All Occassions 

Fast Same Day Shipping 

Flat Rate Delivery 

E-Cig kit Includes 1 cig, 

10cartridges, Wa l, USB, 

Car Chargers $6.50 

• E-Liquids 

• E-Cig A ce sories 

Round Mouth E-Cig 

3.5ml Atomizer Set 

w/Coil Heads $3.83 

SHISHA Zero 

Nicotine Disposable 

E-Cig $3.45 

This is a Buying Guide for 

RETAIL STORE OWNERS 

Presented within the pages are the latest offerings from the 

country’s leading merchandise wholesalers. The advertisers 

herein sell strictly wholesale and require that you purchase with 

the intent of reselling through retail channels. 

Sell to over 60,000 

stores through Forum 

631/754-5000 

DRESS UP FOR 

PROFITS! 

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS! 

Every Day’s A Treat! 

See our ad on page 28 

www.USACostumers.com 

Light Up WithoUt 

Lighting Up! 

LOGIC WHOLESALE 

see our ad on page 37 

Start. 

Electronic 

Cigarettes 

Full Service Wholesaler • We Ship Worldwide 

Grow. 

Repair. 

Our specialty is helping sma l and 

mid-sized busine ses achieve su ce s. 

Contact us for fr e consultation. 

1-800-433-7002 

info@ForumBA.com • www.ForumBA.com 

Always Be 

Fashionable 

FASHIONABLE 

SALES 

See our ad on Pg 63 

www.Lightecig.com 

We Dropship - Distributors WanteD • Scroll website to bo tom - Click on WHoLESALE 

SMALL 

BUSINESS 

CONSULTING 

ForumBA.com 

Ad on Page 18 

INDEX 

ADVERTISERS INDEX 

AUGUST 2022 

BLING IT ON! 

HipWholesale.com 

See our ad on Page 27 

Does anybody 

read these? 

CALL 631-754-5000 and 

you’ll get a FREE 3-mo. 

subscription! 

Congratulations to 

FIND THE FINDS 

Northport, NY 

PLEASE PATRONIZE THE LEADING WHOLESALERS 

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE 

THE TRUSTED BUYING SOURCE FOR RETAIL STORES! 

ADVERTISING 

FORUM AD RATES .......... 09 

APPAREL 

1 STOP WHOLESALE ........ 35 

BLANK TEES. ............... 28 

BOUTIQUE CLOSEOUTS. ..... 51 

CAPSMITH ............. 20-21 

CLOTHINGWARE ........... 71 

DD BULK ................... 60 

FASHIONABLE 

FASHIONABLE SALES. ....... 63 

WATCHES 

SNEAKY SAVINGS ON SNEAKERS 

SKMEI 1463 Fashion Women 

Watches W/ Leather Strap 

$14.99 

FLIRTY WHOLESALE ........ 24 

KARMA CIRCLE. ............ 03 

SCARF WAREHOUSE ........ 84 

For Men & Women 

See Our Ad On PAge 59 

SKMEI 1258 Digital Sport Watch 

For Men W/ 50m Waterproof 

SKMEI 9178 

Creativity Sku l 

Quartz Watch 

For Men 

$16.99 

SKMEI 1704 Elegant Girl Clock 

W/ Japan Quartz Movement 

$18.99 

$13.99 

STYLISH PLUS .............. 45 

T SHIRT REP ................ 88 

UIN DEALS ................. 61 

LINKS 

SKMEI 123 Fashion 

Casual Sport Watch 

W/ Stainle s Steel Strap 

Liebig L1013 Japan Quartz 

Movement Golden Watch 

$13.99 

$15.99 

UNIVERSE WHOLESALE. ..... 47 

USACOSTUMERS.COM ...... 28 

ASSORTED ITEMS 

AUCTION FINDER ........... 34 

BEAN WHOLESALERS ....... 24 

DINO DROPSHIP . . . . . . . . . . . . 57 

DOBA DROPSHIP ........... 15 

EVERYTHING CLOSEOUTS ... 70 

EZ DROPSHIP. .............. 68 

FIND IT ASIA. ............... 86 

LIEBIG L2004 Quartz Watches 

For Men 

$17.99 

SKMEI 1419 Simple Style 

Women Quartz Watches 

$12.99 

MEGA UBID ................ 74 

RAMSONS IMPORTS ........ 13 

SWEET WHOLESALERS ...... 55 

TOP TEN WHOLESALE ....... 83 

BOOKS 

AUCTION BOOK ............ 80 

BUYERS CONTACTS ......... 79 

CLOSEOUT DIRECTORY ..... 89 

HIDDEN WEALTH ........... 82 

TRADE PUBLICATIONS ...90-96 

CANDY 


CELLULAR 

CELLCITY.BIZ .............. 29 

SKMEI 1676 Simple Watches 

For Men IP68 W/ Leather Strap 

WHOLE-CELL .............. 73 

$15.99 

SKMEI 1690 

Quartz Watches For Womens 

W/ Rhinestone Decoration 

$16.99 

COMPUTERS 

REFURB SHOPS ............. 32 

CONSUMER ELECT. 

SKMEI 1722 Ladies 

Quartz Analog Silicone 

Wrist Watch 

FIND IT CHINA .............. 65 

$15.99 

FAST SHIPPING - 100% GUARANTEED AND WARANTEED - FAST SHIPPING 

ALL CREDIT CARDS ACCEPTED - WE SHIP WORLDWIDE - WHOLESALERS WELCOME 

CREDIT CARD 

PROCESSING 

EXP MERCHANT ............ 81 

SKMEI 1703 Fashion Flower Shape 

Dial Ladies Quartz Clock 

W/ 30m Waterproof 

$17.99 

www.TimeWholesalers.com 

We make it easy to find products and suppliers 

without having to flip through entire magazine 

1. Check the INDEX on Pages 6 & 7. 

2. Find the Product Category and View the Various Companies. 

3. CLICK on the Company you’re interested in and their Ad Page 

will Open Immediately. 

Found an ad that Interests you and want to know more? 

1. CLICK on the website in the ad and you will open the 

company’s website. 

2. CLICK on an email in the ad and you can send a message 

ALL WEBSITES AND EMAILS IN EVERY AD ARE LIVE LINKS. 

JUST CLICK ON THEM! 

RESPONDER 

CLICK ON BANNERS 

IN SELECT ADS 


TO GET FREE CATALOGS/PRICING 

Many companies are enrolled in our Reader Response 

Program (Page 11). You can contact multiple 

companies with 1-CLICK! 

1. Find the Reader Response Banner in an Ad. 

2. CLICK on the banner and it will open up an Inquiry Form. 

3. Select Companies you want FREE CATALOGS and Info from. 

4. You can also access this FREE Program on Page 11 

or www.Vendor411.com directly. 

FORUM PUBLISHING COMPANY 

CONTACT US: 

TEL: 1-800-635-7654 

383 East Main Street, Centerport, NY 11721 

FAX: 631-754-0630 

www.RetailersForum.com 

RETAILERS FORUM Email: MAGAZINE ForumPublishing@gmail.com 

| JULY 2023 Page 5

Sell to over 60,000 

stores through Forum 

631/754-5000 

DRESS UP FOR 

PROFITS! 

Every Day’s A Treat! 

RS with a 

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS! 

WHOLESALE 

100’S IN STOCK 

Costume Club 

All Occassions 

Fast Same Day Shipping 

Flat Rate Delivery 

Solution 

www.USACostumers 

See NEW our USACostumers.com 

with ad on COOLING page Technology 20 

Light Up Without 

Lighting Up! 

LLOWS - 25% of body weight is on the pillow, 

getting Full the Service right Wholesaler pillow • We Ship Worldwide 

• LOGIC Disposables • WHOLESALE 

Kits 

• E-Liquids 

with a new mattress 

• Atomizers 

will 

• E-Cig 

improve 

Batteries • 

sleep 

E-Cig Accessories 

see our ad on page 43 

OMFORTERS 

H2 E-Cig Round 

Mouth Atomizer 

$1.85 

Electronic 

Cigarettes 

Clara Clark Collection 

Sales 

in 

Slumber 

5mL Bottle 

E- Liquid E-Juice 

for E-Cig $1.30 

E-Case w/2 

Cigarettes + 1 USB 

Charger $10.50 

E-Cig kit Includes 1 cig, 

10cartridges, Wall, USB, 

Car Chargers $6.50 

Round Mouth E-Cig 

3.5ml Atomizer Set 

w/Coil Heads $3.83 

BLING IT ON! 

HipWholesale.com 


SMALL 

BUSINESS a mattress without a 

mattress protector 

CONSULTING 

ForumBA.com 

Ad on Page 36 

SHISHA Zero 

Nicotine Disposable 

E-Cig $3.45 

www.Lightecig.com 

see our ad on Page 03 

We Dropship - Distributors WanteD • Scroll website bottom - Click on WHoLESALE 

SNEAKY 

SHEETS 

SAVINGS 

- 73% 

ON 

of customers 

SNEAKERS 

that purchase a new mattress 

will buy a new sheet set within 

the next 3 days, give them all 

they need! 

Does anybody 

read these? 

CALL 631-754-5000 and 

you’ll get a FREE 3-mo. 

subscription! 

ark catalog today! 

Congratulations to 

GEORGE THE PLUMBER 

Asharoken, NY 

845.533.4590 

See Our Ad on Page 55 

MATTRESS 

PROTECTOR 

You wouldn't sell a car 

without insurance. Don't sell 

cs@sanderscollection.com 

ADVERTISERS INDEX 


PLEASE PATRONIZE THE LEADING WHOLESALERS 

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE 

THE TRUSTED BUYING SOURCE FOR RETAIL STORES! 

ADVERTISING 

FORUM AD RATES .......... 09 

APPAREL 

1 STOP WHOLESALE. ........ 53 

BOUTIQUE CLOSEOUTS ...... 49 

CLOTHINGWARE ............ 73 

DD BULK ................... 40 

FASHIONABLE SALES. ....... 29 

FLIRTY WHOLESALE ......... 30 

HEAVENLY SUITS ............ 18 

SCARF WAREHOUSE. ........ 35 

STYLE IN FASHION .......... 18 

STYLISH PLUS .............. 63 

UIN DEALS ................. 25 

USACOSTUMERS.COM ....... 20 

ASSORTED ITEMS 

BEAN WHOLESALERS ....... 32 

DINO DROPSHIP. ............ 39 

DOBA DROPSHIP ............ 19 

EVERYTHING CLOSEOUTS. ... 56 

EZ DROPSHIP ............... 44 

FIND IT ASIA ................ 83 

HEAVENLY WHOLESALE. ..... 24 

MEGA UBID ................. 66 

RAMSONS IMPORTS ......... 02 


TOP TEN WHOLESALE ....... 79 

BOOKS 

AUCTION BOOK ............. 82 

BUYERS CONTACTS ......... 85 

CLOSEOUT DIRECTORY ...... 84 

HIDDEN WEALTH ............ 80 

TRADE PUBLICATIONS ..... 86-92 

CANDY 


CELLULAR 

CELLCITY.BIZ ............... 57 

WHOLE-CELL ............... 45 

COLLECTIBLES 

PATTER’S COLLECTIBLES .... 18 

COMPUTERS 

REFURB SHOPS. ............ 58 

CONSUMER ELECT. 

FIND IT CHINA. .............. 47 

CREDIT CARD 

PROCESSING 

EXP MERCHANT. ............. 69

#1 

BUYING GUIDE 

FOR RETAIL STORES! 

DISPLAY/SUPPLIES 

& SERVICES 

AVVO ADVISORS ............ 28 

CC WAREHOUSE ............ 65 

E-STORE BUILDERS ......... 60 

E STORE SIGNS ............. 51 

E-STORE SITES ............. 72 

FB CAMPAIGNS ............. 52 

FORUM ADVISORS. .......... 36 

KWIK INC. .................. 54 

PAYROLL HELPER ........... 64 

PROTECTION PLANS. ........ 38 

RETAILERS BANK ........... 48 

SALES GROUP BAGS ........ 62 

SETON SIGNAGE ............ 81 

WHOLESALESOURCES.COM . . . . . 

INSIDE BACK COVER 

DROPSHIPPERS 

DINO DROPSHIP. ............ 39 

DOBA DROPSHIP ............ 19 

EZ DROPSHIP ............... 44 

HEALTH & BEAUTY 

CORIUM 21 LLC ..............34 

E-CIGARETTES & 

SMOKE SHOP ITEMS 

3’x5’Embroidered Flags $14.00 Each 

LIGHT E CIG ................ 31 

View our 148 page Catalog online ! 

www.RIOhio.com 

LOGIC WHOLESALE ......... 43 

Belt Buckles $18.00 dz 

USA VAPE DEALS 

$36.00 

........... 

dz 

59 

Hat Pins $6.00 dz 

Garden Flags 

$48.00 dz 

Metal Signs 

$5.50 Each 

3’x5’Embroidered Flags 

$14.00 Each 

$9.00 dz 

FOOTWEAR 

Playing Cards 

$18.00 dz 

$24.00 dz 

$21.00 dz 

5” Patches $36.00 dz 

$39.00 dz 

Garden Flags 

48.00 dz 

$18.00 dz 

Tri-Fold 

$36.00 dz 

$5.00 Each 

SNEAKER CLEARANCE ...... 55 

Leather Wallets $5.50 each 

HANDBAGS 

$21.00 dz 

$36.00 ut 72 pcs 

Magnets 3”x8” $18.00 dz 

BAG CLOSEOUTS ........... 27 

BAG VENDORS. ............. 20 

HOME & HOUSEWARE 

CLARA CLARK .............. 03 

DAKOTA STEEL ART .......16/17 

MERCHANDISE REP ......... 22 

RUG PROFITS. .............. 15 

RUSH SUPPLIERS ........... 46 

JEWELRY/ACCESSORIES 

BLING WHOLESALER .............13 

BODY CANDY HQ ................71 

BUND JEWELRY. .................04 

CLOSEOUTS FOR SALE ...........61 

HIP WHOLESALE .................33 

JEWEL CLEARANCE ..............22 

JEWELRY MINERS ................41 

SHAKE WHOLESALE. .............50 

UNIVERSE WHOLESALE ...........76 

WindSocks 

$48.00 dz 

Min.Order 

$150.00 

Metal Sign 

$4.75 each 

$48.00 dz 

$4.50 Each 

NOVELTIES 

3pc Magnet 

$5.25 Each 

$42.00 dz 

Metal Plates 

$27.00 dz 

$15.50 Each 

CARTOON CONCEPTS ....... 68 

COOL GLOWING. .. BACK COVER 

NOVELTY SELLER ........... 77 

PPE SUPPLIES 

PPE STOCKROOM ........... 74 

R/C & TOYS 

8” x 12” Metal Signs 

$39.00 dz 

RC VARIETY ................ 75 

$4.00 each 

$30.00 dz 8” x 12” Parking Sign $18.00 dz 

SOARING RC. ............... 42 

Leather Bracelet $18.00 dz 

SPECIAL FEATURES 

Patches $18.00 dz 

Belt Buckles 

WHAT’S $36.00 dz HOT ................ 1ut/5 dz Mood Rings $33.00 unit 12 

Advertise in 

Metal Sign 

12”X18” $5.75 Each 

See Page 9 

12”x18” Metal Sign $5.25 each 

BUSINESS BOOKS 

www.BizBooks.org 

STYLE IN FASHION 

$36.00 ut/72pcs 

$15.00 dz 

Stylish & Fashionable 

Fashions 

from Around 

the World 

$6.00 dz Hat Pins Also 

See our Ad on Page 18 

sold by the 

Gigantic dozen! Selection 

of Variety Goods 

12” Metal Signs 

12”x18” Metal Signs $5.00 Each 

$5.50 Each 

FORUM WORKSHOP $15.00 dz ......... 26 

36 pcBiker Ring 

$24.00 dz 

Best Friend Necklace 

RAMSON’S 

$39.00 unit 

$24.00 dz/sets 

Belt Buckles 

See our Ad on Page 02 

$7.00 Each 

$42.00 dz READER RESPONSE ......... 11 

RETAILING NEWS. ........... 14 

SPORTING GOODS 

OHIO KNIFE. .................21 

TRADE SHOWS 

ASD MARKETPLACE ......... 37 

WATCHES & CLOCKS 

TIME WHOLESALERS ........ 23 

WATCH DEALERS ........... 24 

WEDDING ITEMS 

SMARTEST BARGAIN ........ 70 

WELCOME NEW READERS! 

DROPSHIP TO PROFITS! 

Tri- Color Necklace $18.00 dz 

1000’s of Items 


WHOLESALERS: 

Increase Your Sales 

By Advertising Here! 

631-754-5000 

WIND SPINNERS 

Sells Like 

A Breeze! 

DAKOTA STEEL 

See Our Ad on Pgs. 16/17 

VISIT FORUM ON 

THE INTERNET 

View our latest books at 

www.bizbooks.org 

WE HAVE BUYERS 

Databases for ALL Industries 

www.BuyersContacts.com

ADVERTISING INFORMATION 

www.retailersforum.com 

VOL 28 NO. 2 

JUNE 2008 

MARKETING TIPS! 

MERCHANDISE SOURCES 

RETAILING TIPS 

SELL LIKE AN 

EGYPTIAN! 

Reach Active Buyers with our Print Readership 

Plus over 265,000+ Page Views Monthly Online 

✔ Apparel and Accessory Stores 

✔ Card and Gift Stores 

✔ Discount and Dollar Stores 

✔ Distributors and Jobbers 

✔ General Merchandise Stores 

✔ Internet On Line Stores 

✔ Mail Order Catalog Sales 

✔ Novelty and Toy Stores 

✔ On Line Stores 

✔ Resort and Souvenir Stores 

✔ Sporting Goods Stores 

✔ Variety Merchandise Stores 

✔ Wholesalers 

ESTABLISHED IN 1981 as a buying source for store 

owners and wholesalers, Retailers Forum offers advertisers 

a large national circulation to showcase their products 

and services. Many of our readers are located in rural 

areas where access to merchandise is difficult, making our 

magazine indispensable to their buyers. 

Through our unique direct mail and trade show 

circulation we constantly rotate our mailing lists, adding 

new stores monthly enabling us to deliver new, fresh 

buyers each and every month you advertise with us. 

In addition to your print ad, your company will be 

featured in our digital on line monthly version at 

www.RFmagazine.com. Our online magazine produces 

over 265,000+ page views monthly for our advertisers, 

which is in addition to our print and mail distribution. 

Your online ad will link to your website and email 

address and we provide unlimited transfers from our 

readers into your website 24/7. 


383 East Main Street, Centerport, NY 11721 


CONTACT US: 

TEL: 1-800-635-7654 

FAX: 631-754-0630 

Email: ForumPublishing@gmail.com 


etailers 

ADVERTISING RATES 

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES 

1⁄8 Page $400 $300 $275 $250 

¼ Page $525 $425 $400 $350 

½ Page $625 $525 $500 $450 

Full Page $850 $750 $700 $650 

2 Pages $1,350 $1,250 $1,150 $1,050 

Prices shown per month, above rates include full color printing 

ADVERTISING SPECS 

1⁄8 Page: 2¼" high x 3¼" wide 

¼ Page: 4‚" high x 3¼" wide 

½ Page: 

Full Page: 

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred 

PDF format in CMYK color, 300 dpi resolution only 

✔ Monthly print and mail magazine 

✔ Online magazine and search marketing 

✔ Distribution at top trade shows 

4‚" high x 7" wide or 

9½" high x 3¼" wide 

9½" high x 7" wide 

FULL MARKETING PROGRAM INCLUDED >> 

Printed Magazine 

• Your ad is featured in our 

printed magazine circulated to 

buyers across the USA. Includes 

distribution at industry’s top trade 

shows. 

Complete Digital Magazine 

• Your ad runs on-line at 

www.RFmagazine.com 

• Over 265,000+ monthly 

page views 

• Active link to your website 

Phone APP 

• Your company included in our free 

iPhone and Android APP. Imagine 

YOUR company right 

on the buyers phones! 

Reader Response 

• Generates leads from buyers interested 

in your products through a 

code placed in 

your ad and on-line at 

www.vendor411.com. Free for 

all half and full-page ads. 

Search Marketing 

• Your company included in the 

industry’s leading search engine: 

www.supplier411.com 

• Saturation marketing coverage on 

our new wholesale portal: www. 

wholesalesources.com 

TOP INDUSTRY TRADE SHOWS 2023 

JANUARY 

Atlanta Gift Fair 

Los Angeles Market Week 

Philadelphia Gift & Variety Show 

Seattle Gift Show 

The Merchandise Center, IL 

FEBRUARY 

ASD Marketplace Las Vegas Show 

Louisville Gift Show 

Magic Sourcing Show 

New York Toy Fair 

Off Price Specialist Show 

Rocky Mountain Gift Show 

MARCH 

Atlanta Spring Gift Show 

California Marketplace 

Dallas Apparel & Accessories Show 

Greensboro Gift & Jewelry Show 


APRIL 

Hawaii Merchandise Expo 


MAY 

Las Vegas Licensing Show 

New Orleans Gift & Jewelry Show 

Northern Michigan Gift & Souvenir Show 

Off Price Show NY TBD 


JUNE 

Dallas Gift & Variety Show 


LA Fashion Market 

JULY 

Atlanta Gift & Home Furnishings 

California Marketplace 

Philadelphia Gift & Variety Show 


AUGUST 

ASD Market Week 

Biloxi Wholesale Show 

Louisville Gift Show 

Off Price Specialist Show 


Rocky Mountain Gift Show TBD 

St. Louis Gift Show 

SEPTEMBER 

Asia America Wholesale Show 

Dallas Home & Gift Show 

Greensboro Gfit & Jewelry Show 

Hawaii Gift Show 

Norton’s Gift & Variety Show 

Philadelphia Candy & Gift Show 


OCTOBER 

Dallas Apparel & Accessories Show 

Las Vegas Souvenir & Gift Show 


NOVEMBER 

Gatlinburg Gift Show 

Hawaii Merchandise Expo 


Smoky Mountain Variety 

DECEMBER 

Grand Strand Gift & Variety Show 



Our Large Holiday Issue Hits The Mails Before Thanksgiving to 

Maximize Advertisers Results! 

We provide physical magazines at shows or email free 

digital magazine to attendees using Attendee database lists. 

* Show schedules are subject to change without notice.

From the 

PUBLISHER 

No Summertime Blues Here! 

DO you have the summertime blues? 

With summer just now kicking into gear 

this is a really great time for retailers 

who sell fun-in-the-sun merchandise to 

prosper. 

AFTER a long winter it feels that the 

summer has come upon us very quickly. If 

your store already sells summer clothing 

and accessories, beach and recreational 

goods or seasonal items this is your time 

to ring up sales. 

CONSUMERS are ready for a great 

shopping experience and it is our job to 

provide one. But what if your business 

does not cater to summer fun? If you 

run a variety type store or website why 

can’t you have a summer fun aisle or 

section. There are big margins in pool 

equipment, super soaker toys and the like 

and you could be increasing your sales 

by offering these items. 

HOWEVER, if you have a strictly 

seasonal business and can’t or do not 

want to cater to the summer buyers then 

you should be using this slower time 

to prepare your strategies for the next 

season and eventually holiday sales. 

Make this year different than the past 

ones when you promised to make a plan 

when you were slow but procrastinated 

yourself right into Christmas! 

WHEN you make advance plans for 

your business you will make better buying 

decisions and more accurate budgeting 

for your store rather than rushing at the 

>> ON-LINE SOURCING 

last minute and often overpaying for 

inventory or missing out on the hottest 

sellers because they’ve sold out. Make 

your checklists on what needs to be done 

at your store. 

ALSO it is important to think about 

merchandise and the summer brings 

with it some of the largest trade shows in 

the country where you should be looking 

for the next “big thing.” You’ll also find 

that when you visit trade shows you 

will get invigorated and energized about 

your business and the next season. You 

will interact with peers and suppliers 

and your creative juices will flow. And 

don’t forget to pursue trade magazines 

like ours and search engines like 

www.wholesalesources.com to find the 

newest ideas and products. 

FOR the last few issues I have been 

encouraging you to “go after the business” 

and be proactive in bringing buyers into 

your store. With every new season comes 

new opportunity to increase our sales, 

make new customers and expand our 

profits. 

IN closing I would like to wish all of 

our readers and supporters a happy and 

healthy Independence Day. We ask that 

you share your thoughts and prayers 

to our service men and women who 

currently, or have in the past, sacrificed 

for us to allow our independence and 

freedom that we cherish daily. 

The entire issue of 

Retailers Forum Magazine 

is posted on-line at 


Includes: Website Links * 

E-Mail Links * Printable PDF’s 

ACCESS OUR MAGAZINE 

FROM ANYWHERE 24/7 

RETAILERS 

FORUM 

SALES & MARKETING 

Gregory Brown 

Tom Richards 

Scott Savitt 

Martin Stevens 

OFFICE MANAGER 

Leah C. 

PRODUCTION 

Lisa Maresca-Smith 

CREDIT DEPARTMENT 

Kristine Hines 

CIRCULATION 

Discount Reading Svc. 

LITERARY STAFF 

Patricia Luebke 

Jason Meyers 

Rachel Spearman 

COLOR PRODUCTION 

Anchor Imaging 

PRINTING 

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ART DIRECTION 

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Trade Channel 

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RETAILERS FORUM is published monthly at $75/year USA, 

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APPAREL 

❑ All Advertisers in APPAREL 

❑ 14. Style In Fashion 

BUSINESS SERVICES 

❑ All Advertisers in BUSINESS SERVICES 

❑ 24. Forum Business Advisors 

COLLECTIBLES 

❑ All Advertisers in COLLECTIBLES 

❑ 03. Patter’s Collectibles 

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❑ All Advertisers in HEALTH & BEAUTY 

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❑ All Advertisers in JEWELRY 

❑ 01. Zirconia Jewelry 

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WHAT’S HOT 

For more information, contact: 

www.CoolGlowing.com 


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SAFER THAN FIREWORKS 

YES I know that the spark and sizzle of fi reworks is always fun and exciting as well 

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RETAILING NEWS 

Don’t Be Bud Light! 

BUSINESS owners across the country, both large and small have been paying attention to the 

culture wars as some big players have gone what is called “woke.” I’m sure you are familiar with 

the Bud Light roll-out, followed by Target “tuck-in swim suits” and now Kohl’s pride lines. What all of 

these companies have in common is the backlash that has come from their unpopular decisions. 

PEOPLE around the country are generally open-minded. If a store has a “pride display” most 

shoppers could care less. The problem that many businesses are running into is that they are 

misreading the room. Consumers biggest issues are having social issues thrust upon them. Worse 

yet is when the issues have to do with their children. Bud Light, Target and the rest who jumped 

on the bandwagon have all lost billions of dollars and dis-enfranchised their regular clients. That in 

itself is a lesson to learn. 

YOUR store can do whatever you like but before you leap into controversial territory, we all 

need to see who and how it serves. If you are a social warrior than you can contribute to causes 

that are important to you rather than impose your ideology on your shoppers. 

THE real truth is that most people do not care about how people live their lives or their lifestyles 

but when the divisiveness ramps up it creates problems. Be smart, don’t fall into the division trap 

that is set. Celebrate all of your customers and respect all of their beliefs! 

Selling On Social Media Platforms 

THERE is no way to avoid it, Insta, FB, Tik, and all the rest play a large part in the retailing 

community with many of our younger shoppers. With the advent of AI, which will probably result in 

the end of our civilization (just saying!), we all need to be on the top of our game when it comes 

to marketing and selling using social media platforms. 

ONE of the big changes with social media is that they are relying more on what is called microinfluencers 

than celebrities. Users also need to have a seamless shopping experience once they 

decide to make purchases. One very interesting development is that consumers are searching for 

products and reviews on social media rather than using traditional search engines as they have 

done in the past. This is true for about 25% of consumers in the ages of 18-54. Gen Z consumers find 

that the number rises to 36%. This is a big shift in search patterns when it comes to retailing goods. 

INTERESTINGLY, almost 40% of young people, when they are looking for a place to have lunch, 

are not going to Google Maps or Search but instead going to TikTok or Instagram. Who knew? Up 

till now many of us thought those apps were just for idiots posting videos! 

AND believe it, TikTok has taken notice of this and recently has been testing new features to drive 

search traffic. Younger consumers want more visual responses and that is where traditional search 

engines have to step it up. Who cares about the allegations that TikTok transmits our personal data 

to the CCP – it will show us where to eat lunch! (What has happened to us?) 

WITH the new ChatGPT there have already been over 1 billion monthly visitors and over 100 

million active users. Want to stay in business for the next decade, either learn these platforms or 

hire someone to run your social media campaigns. It is no longer enough to post a sentence or 

two on Twitter or Facebook. If you want remain competitive, it’s your move. 

For Late-Breaking Industry News Visit: www.RetailersForum.com 

If It Affects Retailing We Report On It! 


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Page 16 JULY 2023 | RETAILERS FORUM MAGAZINE 

Want More Info? Circle #23 on page 11 • www.Vendor411.com



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Page 18 

JULY 2023 | RETAILERS FORUM MAGAZINE

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Page 20 

Tory Burch Kerrington 

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Schrade Old Timer Splinter Carvin 

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Benjamin 392S .22-Caliber Bolt Action 

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Want More Info? Circle #04 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | JULY 2023 Page 21

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IInvicta Pro Diver Mens Quartz 

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Invicta is a fast growing watch brand, and is considered by 

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FORUM WORKSHOP 

forumworkshop 

Starting Your Own 

Business 

STARTING YOUR OWN 

Business 

A Good Idea 

May or May Not Be 

a Good Business 

There are lots of reasons to start your own 

business. My reason was that my employer offered 

me the opportunity. He asked if I wanted 

to form a partnership with him and turn the 

typesetting department of his quick-print shop 

into a separate business. 

My father had always preached self-employment, 

even though he was a well-paid corporate 

executive. “Youʼll never get rich working for 

someone else,” I remember him saying. At one 

time he thought about going into business for 

himself. But he had to pay for the lifestyle to 

which he and his wife had grown accustomed. 

So he remained a loyal corporate employee. 

Since I donʼt remember my father ever saying 

much more than that, I suppose it took on some 

internal importance to me. When the opportunity 

arose, I took the risk. Whatever the reason, 

and I have heard many, the only real reason 

anyone should go into business is to make 

money. Nothing else counts – not ego satisfaction, 

not making a difference in the world, not 

the joy of running your own show – because 

when there is no income derived from your 

loyal employees, the satisfaction you derive 

from a job well done, are by-products of running 

a profitable business. 


What Is a 

Profitable Business? 

What is a “profitable” business? 

At the very minimum it is 

one that pays its bills, in cash, 

and affords the owner a decent 

standard of living. Weʼre not talking 

yachts, Park Avenue penthouses, 

and six month cruises 

around the world. Weʼre talking 

about food, clothing, shelter, 

monthly entertainment, and 

enough income so that you never 

have to look over your shoulder 

in fear of bill collectors. Enough 

income so you (and your family, if applicable) 

can sleep nights and look forward to what each 

day brings. 

How much is enough? Later I will talk about 

salaries in detail. But for the owner, “enough” 

depends on your age, your debts, your expectations, 

and where you live. Twenty thousand 

dollars buys a lot in Salt Lake City, Utah where 

many of the entrepreneurs profiled in this article 

conduct business. In New York City, you would 

have to have a small apartment and a lot of 

roommates on that income. 

continued...

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How Much Will 

You Need to Make? 

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Your age, needs and responsibilities 

make this a variable 

amount. If you are between eighteen 

and twenty-five years of age, 

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stocked refrigerator, a weekly trip to a fast food 

joint with a date, and money left over for an occasional 

movie is probably “enough.” If you are 

twenty-five to thirty-five and have worked for a 

number of years, you have probably acquired 

some furniture and an automobile. Perhaps you 

are a couple and have incurred new expenses, 

like a house payment, child care, or medical 

forumworkshop 

care. You will need more money to “get by.” 

Once you reach thirty-six and realize that you 

have about thirty years left to prepare for retirement, 

you will want to afford all of the above, 

plus a plushy annual 

vacation, and 

to save and invest 

a bunch of money 

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without kids and 

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than double that 

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forumworkshop 


Deduct from that salary figure your estimated 

value of “amenities.” Is managing your own 

time, working your own hours, taking Monday 

off, having a no-smoking office worth something 

to you? Probably. Put a dollar amount on that 

and subtract it from what you feel you must 

earn. You will pay a price when you are self-employed: 

insecurity, long hours, high Social Security 

taxes. Put a dollar amount on those too, 

and decide how much you must earn to make 

it worth your while to be in business for yourself. 

Then set a deadline by which you expect 

to earn that amount. It is unlikely that you will 

earn what you want – what you are worth – 

soon. Starting a new business requires an investment 

in both money and time. No formula 

exists to help you know how long it will take to 

earn what you want, if your business succeeds. 

But you can take an educated guess. 

This educated guess is part of the research you 

should do before you start your business. Now 

that you have decided what you are worth, itʼs 

time to take a look at the product or service you 

intend to sell to the public. You must determine 

if it has a value. You must find out if people are 

willing to buy what you want to sell, and if you 

can make money selling it for that price. 

What are 

you worth? 

What Are You Worth? 

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RESEARCH 

Business textbooks 

contain a lot of 

information about 

how to do 

market research. 

Basically, you should survey people and find 

out if they want a product or service, how often 

they will use it, what they are willing to pay, how 

far they will travel to obtain it, etc. The problem 

with that type of formal research is twofold: 

➀ 

people donʼt know what they want or 

how much they are willing to pay for 

something when you survey them; 

and 

forumworkshop 

➁ 

it is very expensive to do this type of 

research. Large companies with large 

research and development budgets do 

it all the time; it doesnʼt always work. 

Small businesses rarely do survey research. 

Something else happens that takes the place 

of a formal study and produces the same, if not 

more accurate, information. This is experience. 

Of the twenty people Iʼve interviewed (for publishing 

magazine articles) who started new 

businesses, three started based on a hobby, 

four turned a part-time avocation into a full-time 

career and business, one stumbled upon the 

idea and make it work, and eleven worked for 

someone else in the same or a similar line of 

work. Among those businesses, four employ 

two generations. 

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WHY DO SO MANY PEOPLE 

TURN A JOB INTO SELF-EMPLOYMENT? 

forumworkshop 

A FEW CASE HISTORIES 

The best reason is that they have something 

upon which to base a decision. By working for 

someone else, you are, in a way, doing market 

research. You can see if people come into your 

employerʼs place of business, what they buy, 

how much they spend. And, most important, 

you can hear what they complain about. Then 

you can decide if you can do it better and make 

money doing it. 

Guy Lester, owner of The Ringmaker, a custom 

jewelry shop, worked as a manager for Heritage 

Keepsake Diamonds. When the company 

he worked for declared bankruptcy (Chapter 

11) and later sold out, he was offered a new position 

with the takeover company. Guy says that 

prompted him to start his own company. He decided 

he could do a better job for himself. He 

and a partner started in a 100-year-old house 

as jewelry manufacturers. When a retail location 

became available in a new section of a mall 

downtown, Lester and partner Paul Chapman 

obtained a loan from the eleventh bank they 

tried. When the money ran out, the pair spent 

nights in sleeping bags on the floor of their new 

store to make an inventory. continued.. 

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What did he do differently than the original 

business? Guy specialized in custom-made 

jewelry and only had one store. John Felt, the 

original owner of Keepsake, had a large inventory 

of manufactured pieces, purchased with 

bank loans at high interest rates. Furthermore, 

“investors” had induced him into opening fifteen 

stores based on the success of his first. When 

John asked for the cash the investors had 

promised, he discovered that the only investment 

they had ever planned to make was advice 

(which is usually the case.) 

Rhett Barney, owner of Frankly My Dear, a designer-label 

womenʼs clothing resale shop, 

worked for a similar business. He sold womenʼs 

clothing for fifteen years before he opened his 

own business. He knew his market well and noticed 

that women who buy better dresses tend 

forumworkshop 

to by new items frequently. He concluded that a 

lot of fine merchandise was hanging in closets. 

So, when he started, he called his former customers 

(he had kept a list over the years as do 

most professional retail salespeople) and 

asked them if they would like to sell their “old” 

dresses on consignment. “I went to some of 

their homes,” he says, “others brought things to 

me: garbage bags full. As the word spread at 

social functions and bridge clubs, it snowballed.” 

Most of his inventory was less than six 

months old. 

He also added 

market samples to 

his line, and he 

carried accessories, 

both used items and 

those produced by 

local designers. 

continued.. 


Page 36 


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forumworkshop 


Barney also put his experience 

in visual display 

to use in his own 

business. Unlike most 

resale shops where customers 

have to push 

garments along bars 

and dig for bargains, 

Barney artfully draped 

Ralph Lauren, Charles 

Jourdan, Halston Ultrasuede, 

and Argenti 

dresses over chairs and 

displayed slacks, shirts, 

and skirts on clothing 

stands. He said a willingness 

to put in long 

hours overcame an initial 

lack of capital. 

Judy Harris, owner of Classy Lady, a womenʼs 

fashion store, worked for a similar womenʼs 

shop that closed. When her employer quit, 

Judyʼs husband suggested that she start her 

own business. The lease on the mall space 

where she had worked was available. So she 

took the risk. Only two-thirds of the inventory 

she ordered that September for Christmas 

sales actually arrived. But she says her first 

season was “OK. I had the advantage that this 

was a clothing store before, and since itʼs in a 

mall location, people just stumbled in.” Five 

years later, she had two mall stores. Her clothing 

is high fashion, and her prices are directed 

toward the medium income woman. She attributes 

her success to one-on-one service, 

something she learned from her former employer, 

she says, and repeat business. 

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Judy says her most successful salespeople 

help their customers find pieces that coordinate 

with previous yearsʼ purchases. She has built 

her business on the concept that todayʼs 

women are interested in “investment dressing.” 

Judy, Rhett, and Guy did the easiest and 

cheapest type of market research. They simply 

learned by doing. None of them set out to 

be self-employed. But they gained certain skills 

and used their intelligence to recognize what 

their employers were doing to make money – 

and what more they could do. They had access 

to other information that encouraged them to go 

off on their own. They knew how much inventory 

costs, appropriate markups for their industries, 

where and how to promote their 

businesses, how and from whom to buy 

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forumworkshop 

fact that some people would buy that type 

of product at certain prices. There were also 

a lot of things they could not know until they 

tried it for themselves, which is what this article 

is about. Still, what these three people did was 

to take a calculated risk. 

My experience is similar. I 

worked for the owner of a 

quick-print shop as a typesetter. 

I had a little background 

in layout using a 

computer. Six months later 

he said he thought it would 

be a good idea if the typesetting 

service became a 

separate business so that it 

could attract work from other 

small printing businesses. 

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I had the numbers (monthly income and expenses.) 

As part of my job, I kept track of time 

and billing. I knew that the typesetting “business,” 

with my partnerʼs two print shops as its 

only customers, would generate an income I 

could live on. In fact, I would get an automatic 

$100 raise. That raise would cost me a $7,000 

investment – half of our estimated value of the 

companyʼs assets. I would be paid back in the 

first year, doing the same work I was already 

doing. Essentially, I was willing to work for 

free for less than one year to have part ownership 

in a business. 

There are other, more risky ways to start a business. 

For instance, if you have a hobby you are 

particularly adept at and your friends buy what 

you make, you might want to start a business 

based on that. Proceed slowly. Before you quit 


forumworkshop 

your job, try it parttime. 

When your avocation 

is producing 

as much income as 

your full-time job, 

then quit your job 

and build your business. 

While friends 

may want to buy 

your handicrafts or 

photographs, that 

does not necessarily 

mean that the general public will – that you can 

make a living off it. Remember, when you sell a 

hobby, you sell your own time, and there are 

only twenty-four hours in a day. Your income is 

limited by the number of items you can produce 

and the hourly rate you charge for each piece. 

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For example, a strip of tatted lace takes me 

three days of bus rides to produce. I donʼt think 

anyone would pay the $5.00 I might charge to 

justify my time. (Thatʼs $5.00 an hour.) After all, 

wages are lower in the Far East, so how could 

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taught the women at her 

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to sell at church 

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so successful, she and her 

husband George spend 

much of their time traveling 

to neighboring towns in 


forumworkshop 

South Dakota to market their products. Neighboring 

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could hire other people and 

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forumworkshop 


Carrie Bissellʼs experience is similar. A flight attendant 

at the same time, Carrie had a strong 

interest in aerobics. She didnʼt just “do” aerobic 

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of which muscles. At first, her interest 

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a classified ad and answering machine attached 

to her home telephone, she attracted 

students to her basement aerobic classes. As 

the aerobic movement caught on and demand 

went up, Carrie made the move to a studio, but 

kept her flying job so she could afford to pay the 

rent no matter what happened. Her message 

machine continued to fill classes. Eventually, 

she began to take leaves of absence to teach 

twelve to fifteen classes a week in advanced 

aerobics. When flight delays made it impossible 

to get back to Salt Lake for the classes, Carrie 

had to make a career decision. She followed 

demand and by 1987 employed sixteen instructors 

who teach beginning, intermediate, and advanced 

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she is selling someone 

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to video production 

and personalized instruction. 

By the time Carrie 

made the move from 

hobby to business, she 

knew that people, lots of 

people, were willing to 

pay money to learn what 

she had to teach. 

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She expanded and finally created a successful 

business by finding other people who could 

also teach. They make a good salary, and she 

makes a handsome income. 

forumworkshop 

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Going into the family business 

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most offspring resist the idea. 

It must be human nature (in 

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Afterward, the children come 

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Iʼve only interviewed one (successful) business 

owner in the past two years who ended up in 

business by accident. Charlie Hastingsʼ fatherin-law 

bought a roll-top desk and asked Charlie 

to take it apart and figure out how it was made. 

The attempt was futile, but the timing was perfect. 

The man who had sold the roll-top wanted 

to sell his business. Hastings was a sheet metal 

worker by trade. Luckily, the company came 

with a loyal employee who knew the art of rolltop 

desk construction, and Charlie was in business. 

He did learn the art. One can speculate 

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him to learn another craft. But running a business 

was foreign to Charlie. Competition from 

Taiwan made him change his product, for a 

short time, to veneer-top models. Not happy 

with what he was doing, Charlie went back to 

producing only solid oak desks and marketing 


forumworkshop 

them to business people who can afford custom-made, 

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There are only so 

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can make if each 

one takes three months to produce. Furthermore, 

it will not be as easy for Charlie to sell 

someone elseʼs time as it is for Marie Cavanaugh 

or Mike Mihlberger. Not many people 

have the talent, patience, or willingness to learn 

to make roll-top desks. Itʼs hard, messy, and 

somewhat hazardous work. 

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Candy dipping and clerking in an office supply 

store are easier to learn, the supply of available 

labor is ample, and the amount of money this 

type of worker will expect to earn is lower. 

Wood Revival Furniture is successful, according 

to the definition at the beginning of this article. 

But Mike and Marie have a better chance of 

getting rich. Still, whoʼs to say thatʼs important? 

Guy falls somewhere in between; he also 

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The time involved 

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IF YOU CAN’T 

MAKE A PROFIT 

Which leads to the conclusion of this discussion. 

If it wonʼt sell profitably, forget it. Maybe 

you can sell your tatted lace trim to friends, but 

you wonʼt sell enough to make a living. If you 

have to pay $1,000 an ounce for gold, and the 

public is only willing to pay $900 for that ounce 

turned into a handcrafted work of art, you are 

going to lose money. Or, as happened to me, if 

your technology becomes outdated, itʼs time to 

change your product or get out of business, or 

never start it. For Charlie, foreign competition 

determined that American-made veneer top 

desks (produced at USA wages) would not sell. 

continued.. 

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forumworkshop 


We live in a world economy to a great extent. 

Keep that in 

mind when you are 

deciding what business 

to start. While 

Marieʼs Hand-dipped 

chocolate is less expensive 

than most 

imported chocolate, 

lots of products and 

services can be manufacturers oversees for 

less. So if you think you have a wonderful idea 

because no one else in your town is doing it, 

look again. Maybe lots of others were doing it 

and went out of business because of foreign 

competition. Or, if they were smart, they did the 

“research” you should do (or learn from) and 

determined that they could not compete with 

foreign-made goods, and never started at all. 

How about those one-of-a-kind ideas like the 

pet rock, Cabbage Patch dolls, and Frisbees? If 

you come up with one of those, youʼll just have 

to believe in yourself and the willingness of the 

American public to spend money on frivolous, 

fun, or unique ideas. Do it first, do it fast, 

make your million; and when imports start 

to resemble your product, move on to the 

next brilliant idea. Of the above, Frisbees are 

the only one that has lasted over time. The others 

were fads. People can get rich off of fads. 

But the person who markets, distributes, and 

promotes will make the money – not necessarily 

the person who did the inventing. What good 

does a pet rock do you if you only sell it to people 

in your own town? You have to get it in 

every gift shop in the land, all at once, and advertise 

it. Just look at the track record. 

continued.. 

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forumworkshop 


Some people go into business because they 

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you go, you still need supplies. Guy, The Ringmaker, 

must purchase gold; Charlie, Wood Revival, 

needs wood. 

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The only business I can think of that has almost 

no start-up cost is panning for gold. All you 

need is a pan. But gold panners also make no 

money until they find gold dust in the stream. 

Even the timber operation that supplies Charlie 

with his wood has had to invest in expensive 

equipment, hire expensive labor, and plant new 

trees for the ones cut down – so there will be 

something to harvest in the future. 

CAPITAL & CASH FLOW 

Managing capital and cash flow is even more 

complex for service businesses. In quick printing, 

typesetting, and publishing, all of which I 

have experience doing, the customer receives 

the product or service and pays upon receipt, 

or over time. The difference is, in retail the 

owner invests capital in an inventory that can 

forumworkshop 

stay in the 

store until 

s o m e o n e 

pays to take 

it home. 

With service, 

the owner 

must invest 

not only capital 

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produce the end product. If the customer is not 

satisfied, or bounces a check, the loss is much 

greater. You cannot unmake a magazine or 

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you. You canʼt put business cards back on the 

shelf for someone else to buy. Unlike a couch 

or a camera, it makes no sense, nor will it generate 

any future income, if you repossess business 

stationery. 

continued.. 

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The loss is total. You canʼt 

take ink off paper, or uncut 

business cards. And you 

canʼt get your time back and 

use it to produce a product 

for a paying customer. 

That is why you need capital. It will come from 

somewhere. Business owners who start with 

very little money can create working capital by 

foregoing a salary. If the business you start 

generates enough cash for you to take home a 

salary, and you choose not to, in effect you are 

investing capital in your business. This sounds 

obvious. But too many businesses are started 

by people who want to get rich quick. They take 

home more cash than their businesses can 

support. They go broke. 

Build Your Own 

forumworkshop 

Since you need a product to 

sell, either in the form of 

goods on the shelf of a retail 

store, or the cost of producing 

a service or product, you 

need money to cover those 

expenses. I had a camera in 

my typesetting business that photographically 

reproduced black and white artwork for printing 

– a “stat camera.” I bought boxes of film for 

$100 per 100 sheets. By the time the box was 

used up, I had made a handsome “profit” on the 

film, but I had to spend some of that profit to 

buy the next box, as well as pay rent, phone, 

and service bills. If I sold a lot of film (in the form 

of prints) coupled with my other services, I generated 

sufficient cash flow to keep myself in 

supplies as well as take home a paycheck. 

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forumworkshop 


DON’T RUN YOUR 

BUSINESS ON CREDIT 

So it goes. If you publish a magazine, you have 

to pay photographers, typesetters, printers, perhaps 

a mailing service. It doesnʼt matter if those 

people are subcontractors or are on your payroll, 

those are your expenses. If your customers 

pay over time, you will have half of your money 

when the contract to place an ad is signed and 

half after the magazine is printed and distributed. 

But you still have all those costs of doing 

business, whether or not you are able to collect 

all those receivables. 

THE REASON MANY BUSINESSES 

GET INTO TROUBLE IS 

THEIR SUPPLIERS LET THEM. 

Credit is the way Americans buy things. It is 

also the way many businesses try to stay in 

business. I felt too nervous asking my suppliers 

to wait more than the thirty days they agreed to 

wait for their money. At times I went without a 

paycheck for thirty days so I could keep my bills 

current. But my debts were relatively small – always 

less than actual monthly income. That 

means I was running a successful business. 

continued.. 

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But if you are starting from 

scratch, trying to build a 

clientele, you will probably 

spend more money up 

front than you take in. Perhaps 

your suppliers will let 

you stretch your debts for more than thirty days. 

Thatʼs fine as long as you can make the payments. 

But watch out the first time you are late. 

Your suppliers are not in business to be your 

banker, anymore than you, as a start-up company, 

want to be a banker for your customers. 

They need cash, too, to pay their suppliers, 

their employees, and themselves. Eventually, 

they will ask you to “pay up” and if you are still 

taking in less cash than it is costing you to produce 

your product or service, you will begin to 

spend most of your time talking to lawyers instead 

of clients. 

forumworkshop 

TWO RULES 

GOVERN WORKING CAPITAL: 

1. GOOD MANAGEMENT CAN OVERCOME 

A LACK OF START-UP CAPITAL. 

2. CAPITAL CAN NEVER OVERCOME 

A LACK OF GOOD MANAGEMENT. 

Why? Simple: If you are a good manager, you 

will know when you can and cannot afford to 

pay yourself. You will know when too much debt 

threatens your business, and you will make the 

necessary changes to get out of debt by selling 

more or producing less or increasing productivity. 

You will only make promises you can keep, 

and you will stay honest. 

continued.. 

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If you are a good manager, 

given enough 

time (and it may take 

years) you will find a 

way to generate a 

cash flow that will pay 

the bills, and you will 

make your business 

work – assuming your 

business is based on 

“research” and you 

are in a viable business. Finally, if you are a 

good manager, and you remain honest and 

keep payments current, opportunities will open 

for you. Banks will consider making you loans; 

investors may find your company an attractive 

risk. Thatʼs because they will believe that you 

are in business for the long haul, because you 

have the ability to make the company succeed. 

forumworkshop 

MONEY MANAGEMENT 

On the other hand, if you are not a good manager, 

throwing money into the company will 

only hasten its demise. Poor managers tend to 

be shortsighted. They want their boats and cars 

now. They donʼt make choices based on the 

bottom line (income, expenses, and profits) . 

They react to problems out of desperation, 

rather than calmly handling each situation. And 

when things get really bad, they lie and they 

hide. Theyʼre never around to answer the 

phone when a supplier calls to collect money. 

Theyʼre never around to answer their employeesʼ 

questions. They get greedy, forget promises, 

and start to act as though theyʼre doing 

everyone a big favor by providing jobs. 

continued.. 

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They let their emotions take over their brains 

and start to make bad choice after bad choice. 

They start to ask people to invest money, and 

they spend so much time looking for investors 

to bail them out that they forget to do their job. 

Bad managers donʼt sell anymore, or manage. 

They “donʼt have the time.” 

Banks and investors loan money to make 

money, not to save you. They are not interested 

in bailing you out. They are interested in putting 

their money to work so that it generates interest, 

dividends, or capital gains. If you are going 

to throw their capital at old bills, then this probably 

wonʼt happen. When you use their capital 

to buy supplies or equipment you will use to 

produce more or better products or services, 

that you can sell to generate more profits, this 

becomes an “investment.” 

forumworkshop 

LENDERS & INVESTORS 

Donʼt look for 

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Lenders 

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on their 

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will invest if they can expect a return on their 

money at some future time. If you need money 

to pay debts, sell your house, your car, your 

boat first; put that money to work in your business. 

Turn it around, then look for investors. 

continued.. 

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forumworkshop 


While investors cannot demand 

repayment like 

lenders, they will ask for 

something even more vital 

to your business – control. 

Investors are interested in future 

dividends and capital 

gains, which they expect will 

be higher than the interest 

you would pay a lender. Furthermore, 

they will want business. 

If you are asking for a 

lot of money, expect to give 

up a lot of control. This can 

work to your advantage or disadvantage. If you 

are a good manager, you donʼt need or want 

the interference. If you are not, and you pick an 

investor who has a proven track record of successfully 

running small companies, maybe itʼs 

time to relinquish control so 

that your business can turn 

around and become more 

profitable. Base your decision 

on how well you know 

yourself and how much you 

want to trust a stranger. But 

if you have sold everything 

you own to keep your business 

afloat, a clearer head 

might not be a bad idea. 

Just remember to check the 

potential investorʼs background 

as carefully as he or 

she has checked yours. And put everything in 

writing. Even if your investor is a close friend or 

relative, it is best to write down your mutual expectations, 

responsibilities, and obligations. 

continued.. 

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Page 70 


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Page 72 JULY 2023 | 

RAISING CAPITAL 

How do you raise capital? Look to yourself first. 

Even if you do get a bank loan, youʼre more 

likely to find a banker who will lend you money 

if you believe in yourself and your business 

idea enough to spend your own money. Perhaps 

you have some cash saved, or have 

come into an inheritance. 

I hear lots of people say, “But I canʼt spend that 

money. I have to save it for retirement.” True; 

but what did you plan to do with that money between 

now and when you retire? Invest it, I 

hope. If youʼre the type to stuff money in a mattress, 

youʼre not the type to run a small business. 

If you would buy stocks or mutual funds, 

forumworkshop 

RETAILERS FORUM MAGAZINE 

isnʼt that taking a risk on someone elseʼs management 

ability? You bet it is! Why not take the 

same (perhaps less) risk on your own ability to 

manage. 

Professional money managers examine a companyʼs 

product, income pattern, and management 

ability. You should invest in yourself in the 

same way. Thatʼs why so many of the business 

people I have 

interviewed 

based their 

businesses 

on their own 

professional 

background. 

continued.. 

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They recognized their own skill, and felt they 

could do at least as well as their former employers. 

Their former employers paid their salaries; 

so those businesses had to do at least well 

enough to meet payroll (which must be paid 

first; bills are second, but a close second), just 

to keep the doors open. 

But, you say, 

youʼve always 

spent 

e v e r y t h i n g 

youʼve ever 

e a r n e d . 

Youʼre young 

and just starting 

out and 

have never 

made an in- 

forumworkshop 

come to save. Bankers wonʼt even talk with 

you. There are other ways. Look first to relatives 

– mothers and fathers, for example. Just 

tell them you want to take a chance; show them 

the same facts and figures you would show a 

banker. Put in writing that the money is a gift, 

not an investment or a partnership interest (unless 

you all agree to do it that way). Then use 

that money to keep yourself and your business 

alive while you build your cash flow. 

Friends may invest in your business. 

This gets complicated. If you use this 

source for capital, make certain your 

friends understand they are taking a risk, 

there are no guarantees, and they 

donʼt get to run your company. 

continued in next issue ... 

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The Complete Guide to Making Money at Auctions! 

AUCTION 

SOURCES 

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providing Names, Addresses, Phone numbers and ALL the Information You Need 

to locate Auctions throughout all 50 states 

Government agencies continually seize billions of dollars of illegal merchandise. Due to this enormous 

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This comprehensive directory offers tips and tools of the trade designed to make your auction buying profi table. Whether you’re buying 

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BUY ALL YOUR 

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Trade 

MaGaZINeS 

Trade Magazines 

Swap Meet 

This exciting monthly magazine 

connects flea market vendors with 

wholesalers across the United 

States who specialize in supplying 

merchandise and services to 

flea marketers and swap meeters. 

It provides excellent resources for 

merchandise and each issue contains 

a bonus Directory of Flea 

Markets throughout the United 

States, listed by state order and 

includes full addresses, days of operation, 

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Order No. SM-S ...Swap Sample ...$10.00 

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Closeout News/ 

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Find Apparel, HBA and Cosmetics, Electronics, Home and 

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Page 86 86 

Retailers Forum 

SoloMayoreo 

“I Can Get 

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No. SOLO-S ...(Sample Copy) ...$7.50 

No. SOLO-SUB..(12 Issues) ...$60.00 


Retailers Forum was established 

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products that are outdated 

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Wholesale Gift Guide 

A Great resource to locate higher end 

decorative merchandise. This gigantic 

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Listed by category, over 4,000 

leading wholesalers and manufacturers 

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You’ll refer to this on a daily basis to 

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Order No. GG Gift Guide $39.95 

Annual Guide to the 

Licensing World 

Here is an incredible Directory that 

guides you through the world of Licensed 

prod-uct merchandising. Need to know 

who owns a license? Who to contact to 

distrib-ute a licensed product? This book 

has all the answers and covers the entire 

world! Licensors: Listing of companies 

that are the agents and license holders. 

These are the sources that you would 

apply to if you wish to obtain a license to 

manufacture 

merchandise. Licensees listed here you will find the companies who 

distribute licensed merchandise. Full listings include categories of 

merchandise each company handles. Contact these companies to buy 

the licensed merchandise that they have manufactured. The licensed 

merchandising industry moves billions of dollars of products every 

year and is one of the fastest growing segments of retailing. 

Order No. 321 $249.00 

USA Mail Order Catalogs 

New for this year is a compilation of BOTH 

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business-to-business catalogs in one huge 

volume! Part one of this incredible collection 

of mail order catalogs provides the 

most comprehensive look at the consumer 

catalog in the industry available anywhere. 

Over 7,000 consumer catalog companies 

are listed under 44 various product chapters 

from Animals to Toys and Games. 

Catalog size, number of catalogs mailed, 

sales volume and key executive names are provided for ease in marketing 

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The second part of this directory provides details on suppliers 

of everything from computers to laboratory supplies; office products 

to office design; marketing resources to safety equipment. Just about 

every kind of product or service that a business needs to operate is 

covered. 

Order No. 159237-156-6 1,900 pages $450.00 

BUCKS FOR BLING 

Sourcing For Jewelry 

Makers Directory 

Up-to-date and easy-to-use directory 

solving your jewelry materials sourcing, 

production and contracting needs. 

If you are considering your own line 

of jewelry items this is a must-have 

in locating materials and factories to 

produce it. 

Accessories 

Sourcing Directory 

The comprehensive directory provides 

you with direct sources for the designing 

and manufacturing of bags, belts, 

hats, shoes, gloves. You will find the top 

companies to help you produce your merchandise 

directly at their factories. 

Order No. 121 $150.00 

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1-800-635-7654 Business Directories 

Page 

RETAILERS 

87 

FORUM MAGAZINE | JULY 2023 Page 87

LEGAL 

DEPARTMENT 

How To Save Money on Legal Fees 

A poorly chosen lawyer can be the start of an 

expensive disaster. This book gives you information 

on: finding the right lawyer, how to save 

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Order No. 2598 240 pages $12.95 

Protect Yourself From 

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This groundbreaking book offers novela and 

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How to Protect 

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Incorporate Yourself 

Incorporating your business is simple and can 

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Order No. 176 Hdcvr $24.95 

The Partnership Book 

The best way going into 

business with a friend is 

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covering evaluation of partner 

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Order No. 0-87337-141-0 $39.95 

The Law (in Plain English) 

for Small Businesses 

This latest edition provides access to the most 

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Order No. -880559-95-1 245 pages $19.95 

Handbook of Successful Franchising 

Franchising is the best opportunity for new 

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start-up costs, long term support, legal rights, 

financial responsibilities, and marketing evaluation. 

Company track records, history, units 

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every business area from food outlets to computer/electronic, 

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Order No. 30 520 pages $39.95 

This guide protects your business from internal or external fraud, scams and crime. Drawing 

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offers practical, proven guidelines for recognizing the scams, defending your business, and 

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Order No. 82 204 pages $11.95 

1-800-635-7654 Legal Department 


Page 88

APPAREL 

BUSINESS DIRECTORIES 

Fabrics, Services, Trims 

This up-to-date directory solves your 

production sourcing and contracting 

needs in the Americas. The sourcebook 

includes: sewing, cut-n-sew, and finishing 

contractors and apparel production 

services from within the U.S., Canada 

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factories are sorted by clothing classification 

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This directory will help you put your 

own designs into production. 

Order No. 0971486743 $125.00 

A complete and updated guide listing 

over 2,600 nationwide suppliers of all 

types of domestic and imported fabrics, 

trims and notions, plus forecast 

services, swatch design studios and 

more for the apparel and design industries. 

Listings include sales manager’s 

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listed. This sourcebook provides you 

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make your own goods. 

Order No. 0971486735 $135.00 

Apparel Contractors (USA Edition) 

1-800-635-7654 Page 89 

Directory of Brand Name Apparel 

Manufacturers 

Updated and easy-to-use directory 

listing brand-name label manufacturers 

and importers in the women’s, 

men’s, children’s and accessory markets. 

Developed and targeted for store 

and catalog buyers to shop the apparel 

and accessory markets easily, there are 

over 2,800 brand name labels listed, 

broken down by types of apparel classifications. 

If you are looking for the 

SOURCES for brand name goods, 

this directory is for you. 

Order No. 0971486751 $135.00 

RN & WPL Encyclopedia 

A comprehensive listing of every Registered 

Number and Wool Product Label 

ever issued by the Federal Trade Commission 

to identify all sorts of goods imported, 

manufactured and/ or sold in the U.S. Over 

126,500 records including contact information 

for more than 31,500 manufacturers, 

importers and wholesalers of apparel 

and textile goods. Listings include where 

available: RN or WPL number, contact 

names & titles, street addresses, phone & 

fax numbers, website & e-mail addresses, 

type of business and product information. 

Order No. RN8. Directory $285 

Order No. RN8C Directory/CD Combo $475 

The Small Design Company's Guide to 

Wholesale Fabrics & Trims 

Upj-to-date guide created specifically for the smaller design houses and home sewing 

businesses. Directory lists fabric and trim companies that will sell to businesses that 

require 0 to 500 yards as a production order. Book lists low-minimum and in-stock 

fabric suppliers and all their contact information. 

Order No. A-106 $65.00 

Apparel Business Directories 


USA Closeout Directory 

Now, more than ever, it is essential for the success of your merchandising business to 

buy goods at the lowest prices possible. Our bestselling 

USA Closeout Directo-ry shows you how 

and most importantly, WHERE. Hundreds of 

closeout dealers specializing in selling goods 

often priced as low as 10¢ on the dollar are 

listed. Re-tailers, flea marketers, home party 

plan sellers ...anyone who sells merchandise 

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Order No. 4 - 

Closeout Directory - $29.95 

Dollar Store 

Merchandise Guide 

The most complete directory of 

wholesalers and manufacturers 

in the USA specializing in dollar 

store merchandise. Hundreds 

of companies are listed with 

complete contact information, 

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they sell. If you have a dollar 

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one, this new directory is a must! 

Order No. DSM • Dollar Store 

$29.95 

Toy Importers & Wholesalers 

a s 

This is the definitive guide for 

finding toy suppliers. Features 

over 156 pages of listings of both 

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Included are names, addresses, 

phone and fax numbers as well 

company websites and e-mail 

addresses and descriptions of 

lines carried. 

Order No. TOY 

$29.95 

Directory of Smoke Shops 

Our EXCEL Directory contains over 7,000 

Smoke Shops/Head Shops in the U.S. 

It includes key buyer’s names, personal e-mails 

and phone numbers. This directory 

is emailed to you in Excel format and is 

updated regularly. 

DIRECTORY INCLUDES: 

• 7,000 Smoke Shops/Head Shops 

• Phone Numbers 

• Over 60% Have Personal E-Mails 

• U.S and Canada 

• Company Addresses 

Order No. SSDB (Excel) 

$399.00 

Independent Sales Rep. Directory 

The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 

independent sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers 

and manufacturers looking to connect with retailers to introduce their lines into the retail space. Includes valuable 

information such as market focus, price points, territories served, number of locations, rep type, and specific brands 

canied. In addition each record includes address, phone number, key contacts, website address, and e-mail address. 

Arranged geographically, also includes an alphabetical index, a brand index, and a rep/contact index. Available in 

printed book format or Excel. 

Order No. SGREP-B Printed Book $359.00 

Order No. SGREP-E Excel emailed to you $499.00 

1-800-635-7654 

Page 90 


Business Directories

Imagine 

a book 

putting 

1000’s of 

wholesalers 

at your 

fingertips! 

This is the 

most accurate 

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• Apparel • Electronics • Fragrances • General 

goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses 

• Watches • Toys and more! 

No. W1 Wholesale Sources $29.95 

Auction Directory 

Wholesale Sources 

Jam-packed 

with 1000’s 

of wholesale 

sources across 

the USA 

This is THE definitive guide to auctions! 

It not only tells you WHERE 

all the auctions are (all 50 states) but 

also HOW to participate in the auction 

process. Cash in on all government 

auctions, housing auctions, jewelry, 

cars, boats and more. Up-to-date 

information gives you names, addresses 

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auction websites or programs that require 

you to purchase updates or subscribe 

to monthly or weekly pay-per-listing services, once you have 

this book - You need to buy nothing else! It’s an incredible book you 

can use minutes after you receive it. Change your life today. Buy a 

home, car, or indulge in jewelry. 

Order No. AUC- Auction Directory - $39.95 

How to Find, 

Sell and Broker 

Surplus and 

Liquidated 

Goods 

Hidden Wealth 

With this authoritive Directory, you will 

learn to turn pennies into dollars and get 

goods dirt cheap ...even free! Written by a 

retired liquidator, the author shares his well 

protected secrets and workings of this extremely profitable industry. 

Learn why those in the business have kept it confidential. You can now 

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Discover the proven techniques and see why there is no better 

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Order No. 1-88422-24-2 Hidden Wealth $39.95 

Jewelry Wholesalers 

& Manufacturers 

This exquisite directory will bring the 

world’s finest jewelers directly to you! Featuring 

fine jewelry of all types including: 

• Beads • Diamonds • Gemstones • Gold 

• Silver • Much More! The suppliers list 

their names, addresses, websites and specialties. 

All feature high-end quality jewelry that is 

sold wholesale for resale. You would have to travel the world over to 

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you are in the jewelry business and looking for new, high quality suppliers, 

you must order this directory! 

Order No. FJ $29.95 

Business Directories 

Hobby & Craft 

Suppliers Guide 

The crafts industry is one of the hottest-growing 

segments in the marketplace 

today. Scrap-booking, painting, 

needle-crafts and sewing are hobbies 

that are sweeping the nation. We have 

compiled the ultimate directory of 

wholesale suppliers furnishing materials 

for this huge industry. 

• Art Materials • Baskets • Beads/ 

Trim • Ceramics • Dolls • Fabrics • 

Floral • Holiday • Paint • More! 

Order No. AC $29.95 

Holiday Merchandise 

Wholesalers 

& Manufacturers 

Introducing our newest directory that puts 

the country’s largest suppliers of holiday 

merchandise at your fingertips. Seasonal 

merchandise is a mainstay of the industry, 

but up until now it was hard to locate the 

thousands of suppliers scattered across the country. We have ended 

your searching with one directory which includes all types of wholesale 

merchandise: • Bows • Candles • Cards • Costumes • More 

Order No. HM $29.95 


Page 91 


FORUM PUBLISHING CO. 

383 E. Main St. Centerport, N.Y. 11721 

T: 631-754-5000 

F: 631-754-0630 

E: ForumPublishing@aol.com 

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INQUIRIES: 631/754-5000 

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Order by phone 

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You’ll save time ordering by phone instead 

of mail. Speak with our knowledgeable 

salespeople who will assist 

you in placing your credit card order. If 

you have questions about our products, 

call Customer Service: (631)754-5000 

Mon-Fri 10am-5pm EST. 

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Please complete all information so we 

can fill your order promptly. We gladly 

accept checks, money orders and 

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date. Sorry we do not accept C.O.D 

or stamps. Checks must clear bank 

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Order by Fax 

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When charging purchases to your 

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completed order form via Fax 

Delivery Information 

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Allow 6-8 weeks for magazine subscriptions 

Order Online 


We download orders hourly and 

process within 24 hours. 

Sales Policy 

Books and Cassette programs are 

sold as information only and are 

guaranteed as represented in this 

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Page 92 JULY 2023 | RETAILERS FORUM MAGAZINE 39 92

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Retailers Forum Magazine July 2023 EMAG

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