Martial Arts World News Magazine - Volume 23 | Issue 4

The #1 Business Resource for the Martial Arts Industry

The #1 Business Resource for the Martial Arts Industry


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<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com VOLUME <strong>23</strong> | ISSUE 4<br />

The #1 Business Resource for the <strong>Martial</strong> <strong>Arts</strong> Industry<br />

The Inspiring Story of<br />

Willie<br />

‘The Bam’<br />

Johnson<br />

& Wife Kimber<br />

ISKA US Open<br />

A Different Kind<br />

of Karate Event!<br />

Zuckerberg<br />

Wins Gold!<br />

Accepts Elon’s<br />

Challenge!<br />

Rothrock<br />

<strong>Martial</strong> <strong>Arts</strong><br />

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Honored!<br />

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14 Tech Mogul Mark Zuckerberg<br />

Surprises <strong>Martial</strong> <strong>Arts</strong><br />

Community with Gold and Silver<br />

Wins<br />

30 US Open Ushers in the New Era<br />

of Karate Events<br />

36 The Inspiring Journey of Willie<br />

‘The Bam’ Johnson.<br />

103 FREE Tool of the Month<br />


14 Industry Insights<br />

15 Birthdays<br />

18 Industry Innovations<br />

22 Social 411<br />

54 School Profiles<br />

65 Classified Ads<br />

99 Advertiser Index<br />


59 Tell Us Your Story<br />

78 Feature Your School,<br />

Organization, Accomplishment,<br />

or Event<br />


6 Editorial<br />

Es quassunt qui simaxim fugitae velluptatia sam,<br />

Master Toby Milroy<br />

8 <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> Faculty<br />

12 The Way of the Samurai<br />

Combative Weapons Q & A (Part 6)<br />

Shihan Dana Abbott<br />

58 Teamwork<br />

Creating Your School Owners To-Do List<br />

Hanshi Dave Kovar<br />

60 Mind Mastery<br />

Public Speaking for <strong>Martial</strong> Artists (Part 1)<br />

Grandmaster Jessie Bowen<br />

62 Growth Hacks<br />

Optimizing Advertising Strategies: Google Vs.<br />

Facebook and Instagram<br />

Mr. Sean Lee<br />

64 Ninja Business Tactics<br />

Finding The Gift of Living Masterfully<br />

An-Shu Stephen Hayes<br />

66 After School Excellence<br />

The Difference Between Babysitting and <strong>Martial</strong> <strong>Arts</strong><br />

Education<br />

Grandmaster Mike Bugg<br />

68 Pillars of Success<br />

Speak Like Successful People!<br />

Grandmaster Y. K. Kim<br />

72 Staff Development<br />

15 Gym Myth That School Owners Should Know (Part 1)<br />

Master Zulfi Ahmed<br />

74 Extraordinary Marketing<br />

Everything is Negotiable (Part 1)<br />

Grandmaster Stephen Oliver<br />

76 Mastering Modern BJJ<br />

Whoever Starts Strong Will Not Always Be the One<br />

Who Finishes Strong<br />

Master Carlos Machado<br />

4 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4

STAFF<br />

80 Next Level Strategy<br />

Teaching Commitment (Part 2)<br />

Shihan Allie Alberigo<br />

84 The Millionaire Smarts Coach<br />

Free Yourself From Too Much Stuff (Part 4)<br />

Ms. Lee Milteer<br />

88 Budo Philosophy<br />

Reason and Magic (Part 2)<br />

Shidoshi Alfredo Tucci<br />

90 Master the Basics<br />

3 Secrets to a Great Beginner’s Class<br />

Master Tina Bane<br />

92 Instructional Excellence<br />

The Value of Philosophy<br />

Grandmaster Tim McCarthy<br />

94 Business Buzz<br />

The Purpose Driven Academy<br />

Grandmaster Lawrence Arthur<br />

96 <strong>Martial</strong> <strong>Arts</strong> Philosophy<br />

The Day Mr. Jim “Mattress Mack” Mcingvale Taught<br />

Me a Valuable Lesson<br />

Sensei Gary Lee<br />

98 Management Excellence<br />

Preparing Staff for Success (Part 1)<br />

Grandmaster Kirk Pelt<br />

100 The Warrior Way<br />

Motivation: Towards or Away From? (Part 1)<br />

Grandmaster Bill Clark<br />

102 Tactical Self-Defense<br />

Each Situation Dictates Its Own Response (Part 3)<br />

Grandmaster Tom Patire<br />

104 Tools & Tactics<br />

Protect Your Reputation<br />

Ms. Chris Lee<br />

VOLUME <strong>23</strong> | ISSUE 4<br />


Master Toby Milroy<br />


Mr. Sean Lee<br />


Mr. Jeff Reulbach<br />


Mr. Frank Meyer<br />


Mr. Amen Blue<br />


Ms. Erin Pham<br />


Shihan Dana Abbott<br />

Grandmaster Zulfi Ahmed<br />

Shihan Allie Alberigo<br />

Grandmaster Lawrence Arthur<br />

Master Tina Bane<br />

Grandmaster Jessie Bowen<br />

Grandmaster Mike Bugg<br />

Grandmaster Bill Clark<br />

An-Shu Stephen Hayes<br />

Professor Willie “The Bam” Johnson<br />

Grandmaster Y. K. Kim<br />

Hanshi Dave Kovar<br />

Ms. Chris Lee<br />

Sensei Gary Lee<br />

Mr. Sean Lee<br />

Master Carlos Machado<br />

Grandmaster Tim McCarthy<br />

Ms. Lee Milteer<br />

Grandmaster Stephen Oliver<br />

Grandmaster Tom Patire<br />

Grandmaster Kirk Pelt<br />

Shidoshi Alfredo Tucci<br />

The mission of <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

<strong>News</strong> <strong>Magazine</strong> is to be the definitive<br />

source for information, news, education,<br />

ethical business practices,<br />

product reviews and innovative<br />

developments in the world of martial<br />

arts business.<br />

<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

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MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4 5


A Record-Breaking Summer or<br />

the “Summer Slowdown”<br />

– It’s Your CHOICE!<br />

by Master Toby Milroy<br />

We’re only a couple weeks into the summer season, but already, we’re seeing some recordbreaking<br />

participation in our ‘external’ summer programs, our ‘internal’ summer camps, and<br />

some inspiring results from our community marketing and lead generation activities.<br />

If you’ve been following our series on maximizing the summer<br />

months, you’ll know what I’m describing, if not, visit<br />

TryAtlasSoftware.com/summer where you can get the FREE<br />

Video series and downloads to help you crush it in June, July<br />

and August.<br />

Our communities seem to be excited to get ‘out’<br />

and do things this season!<br />

With upcoming 4th of July events, business to<br />

business promotions, internal marketing and other<br />

external marketing systems, we expect to generate<br />

2000+ leads, and 100+ enrollments (per location)<br />

by the end of August, and we’re off to an exciting<br />

start already.<br />

For some school owners, this level<br />

of ‘effort’ and systemization seem<br />

impossible.<br />

I’ve met some in our industry<br />

who have such deep self-limiting<br />

beliefs, they’ve all but ensured<br />

their own failure in their schools.<br />

They struggle to ‘imagine’ that<br />

it’s even ‘possible’ to enroll 20<br />

or 30 or 40 new students in a<br />

month, so, they don’t.<br />

They have limited beliefs, so<br />

they take limited action(s), therefore<br />

get limited results.<br />

We all learn how to overcome these self-limiting beliefs as<br />

we become more ‘Masterful’ of our art, and ourselves, but all too<br />

often, we fail to apply these same lessons to our business. In my<br />

view, it’s really the largest single ‘problem’ we face, and I believe it<br />

to be the largest limiting factor to our industry.<br />

Why do the top 15% of schools in our industry earn 80% of<br />

the revenue?<br />

It’s an ‘easy’ excuse to make, (and sadly, too common) to say that<br />

these top performing schools have simply “sold out”, or are McDojos/<br />

Belt Factories. But, in LARGE part, this is simply that…an excuse.<br />

The overwhelming majority of the top operators that I know,<br />

work with, and consider to be colleagues, are HIGHLY ethical<br />

people, have VERY, VERY high quality standards, and in truth,<br />

are teaching FAR, FAR more ‘valuable’ lessons than most of the<br />

naysayers.<br />

They also have FAR better ‘systems’ and far better leadership<br />

skills than I see at the lower end of the spectrum.<br />

Part of my mission is to help school owners who ‘want’ to be<br />

top performers, get there. Help them implement these high level<br />

‘systems’ that save them so much time, help them attract more students,<br />

and make a far larger impact in their communities. All while<br />

RAISING their quality standards, and creating better students at<br />

the same time.<br />

I couldn’t be more proud!<br />

If you need help “Systemizing” your school, or implementing<br />

these high impact marketing systems, my team will be happy to<br />

help you - give us a call here at HQ – 1-800-275-1600!<br />

MASTER TOBY MILROY is a 5th degree black belt. Known as “The Master Systemizer,” Master Toby Milroy<br />

has positively influenced more martial arts schools than anyone in our industry. He has built a successful multi-school<br />

organization, lead the national trade association for the martial arts industry, and coached some of the most successful<br />

martial arts school operators in the world.<br />

6 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4<br />

Photo by Pheelings Media





No Egos – No Politics – No Trolls<br />

Just <strong>News</strong>, Tips, Strategies, and Tools to Help You Grow Your School!<br />



6<br />

Master Toby Milroy<br />

is a 5th degree Black Belt, the CEO and<br />

Publisher of <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong><br />

<strong>Magazine</strong>, and the Executive Vice<br />

President for AMS. In addition to building<br />

a successful multi-school organization,<br />

Master Milroy has positively influenced<br />

more martial arts schools than virtually<br />

anyone in our industry.<br />

12<br />

Grandmaster Zulfi Ahmed<br />

has amassed acclaim as a world-class<br />

competitor, martial arts educator, and is<br />

most notably founder and designer of<br />

the internationally renowned style, Bushi<br />

Ban. With over 45 years of martial arts<br />

experience and over 300 martial arts<br />

awards, his schools include ten locations<br />

across Texas.<br />

58<br />

Hanshi Dave Kovar<br />

is an 8th degree black belt and recognized<br />

as the “Trainer of Trainers.” Hanshi<br />

Kovar is an internationally acclaimed<br />

instructor with black belt degrees in ten<br />

different martial arts styles. His systems<br />

have been implemented in hundreds of<br />

schools around the US.<br />

62<br />

Mr. Sean Lee<br />

is the Executive Director of Sales and<br />

Marketing for hundreds of martial arts<br />

schools and specializes in online and social<br />

media marketing using his extensive<br />

professional experience in sports and<br />

martial arts marketing, contract negotiation,<br />

and investment.<br />

64<br />

An-Shu Stephen Hayes<br />

has authored more than 20 books,<br />

worked as a bodyguard for the Dalai<br />

Lama, supervised over 30 school locations<br />

worldwide, and was named, "One of<br />

the 10 Most Influential Living <strong>Martial</strong> Artists<br />

in the <strong>World</strong>" by Black Belt <strong>Magazine</strong>.<br />

66<br />

Grandmaster Mike Bugg<br />

is a 9th degree black belt and the owner<br />

of a 1.5 million-per-year location, with one<br />

of the largest after school and summer<br />

camp programs in the country.<br />

60<br />

Grandmaster Jessie Bowen<br />

is President of Karate International of Durham,<br />

Inc., a member of the American <strong>Martial</strong><br />

<strong>Arts</strong> Association Sport Karate League<br />

and Hall of Fame, and has been a member<br />

of the Duke University PE Staff for over 25<br />

years. He is the author of Zen Mind-Body<br />

Mindfulness Meditation and Zen Mind-Body<br />

Mindfulness Meditation for <strong>Martial</strong> <strong>Arts</strong>.<br />

68<br />

Grandmaster Y. K. Kim<br />

is the most successful martial arts business<br />

leader in the US, having written<br />

over 30 books on martial arts, business,<br />

leadership, and success. He has won<br />

numerous public service awards and is<br />

the founder of the leading martial arts<br />

marketing and management company in<br />

the US.<br />

8 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4


72<br />

Shihan Dana Abbott<br />

is a 7th degree black belt in Kenjutsu,<br />

starting his 14-year education in Tokyo.<br />

He has published five books and designed<br />

a US Patent. Abbott has also<br />

conducted seminars in over 30 countries<br />

and obtained his black belt at the Hombu<br />

dojo in Yokohama. He currently offers<br />

online classes on LearntheSword.com.<br />

74<br />

Grandmaster Stephen Oliver<br />

is a 9th degree black belt and is the<br />

founder and CEO of Mile High Karate<br />

schools, and founder of the <strong>Martial</strong> <strong>Arts</strong><br />

Wealth Mastery Program.<br />

76<br />

Master Carlos Machado<br />

is one of the pioneers of Brazilian Jiu<br />

Jitsu in the United States of America.<br />

Currently a Coral Belt, and promoted<br />

to Black Belt by Carlos Gracie Junior,<br />

Carlos Machado came to the USA in the<br />

early 1990’s with his brothers where they<br />

formed the RCJ Machado Jiu Jitsu Association,<br />

one of the strongest & growing<br />

BJJ organizations in the world today.<br />

80<br />

Shihan Allie Alberigo<br />

is a 7th degree black belt, the founder of<br />

the L.I. Ninjutsu Centers, one of the largest<br />

Ninjutsu schools on the planet, the<br />

author of 4 books, and an entrepreneur<br />

with one of the first online coaching companies<br />

(TakingItToTheNextLevel.com).<br />

84<br />

Ms. Lee Milteer<br />

is an Intuitive Business Coach, awardwinning<br />

professional speaker, and TV<br />

personality who has counseled and<br />

trained over a million people throughout<br />

her career. Lee is Stephen Oliver’s<br />

<strong>Martial</strong> <strong>Arts</strong> Wealth Mastery’s Millionaire<br />

Smarts Coach and is also a best-selling<br />

author of educational resources.<br />

88<br />

Shidoshi Alfredo Tucci<br />

is the CEO and General Manager of the<br />

Budo International Publishing Company,<br />

a leading publisher in the martial arts<br />

with over 35 years in the industry. He<br />

is also author of several books: The<br />

Immaterial Dimension, The Way of the<br />

Warrior, and The Spirit. He currently lives<br />

in Valencia, Spain.<br />

90<br />

Master Tina Bane<br />

is a 6th degree master instructor and<br />

owner of a Top Ten martial arts school<br />

with successful after school and summer<br />

camp programs.<br />

92<br />

Grandmaster Tim McCarthy<br />

is a 9th degree black belt and is a martial<br />

arts educator with a master’s degree in<br />

education. He has been instrumental in<br />

developing two industry-changing programs,<br />

and has directed and been featured<br />

in hundreds of martial arts videos<br />

and webinars.<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4 9


94<br />

Grandmaster Lawrence Arthur<br />

is a martial artist specializing in Karate,<br />

Kung Fu, Kenpo, Shoto-kan, and Gojurue,<br />

with 40 Super Kick Karate locations,<br />

and founder of AFKA. <strong>World</strong> champion<br />

Lawrence also runs the Black Belt Success<br />

Systems consulting firm, training<br />

martial arts instructors on proper business<br />

practices in schools all over the country.<br />

96<br />

Sensei Gary Lee<br />

the American Samurai, is a 9th Dan black<br />

belt, a USA Karate Federation gold medalist,<br />

winner of five Super Grand National<br />

Titles, a featured actor in the movie Sidekicks,<br />

and is the founder of the National<br />

Sport Karate Museum.<br />

100<br />

Grandmaster Bill Clark<br />

is a 9th degree black belt and a former<br />

PKA Fighter of the year. He is widely<br />

considered one of the top experts in martial<br />

arts business with over 40 years of<br />

leadership and innovation, having been<br />

inducted into almost every Hall of Fame<br />

in the industry. He is one of the largest<br />

multi-school owners in the world.<br />

102<br />

Grandmaster Tom Patire<br />

is known as “America’s Leading Personal<br />

Safety Expert” and has appeared on<br />

Good Morning America, The CBS Morning<br />

Show, The Colbert Report, Montel,<br />

plus in mainstream publications such as<br />

Family Circle, Redbook, Fortune <strong>Magazine</strong>,<br />

and The Wall Street Journal.<br />

98<br />

Grandmaster Kirk Pelt<br />

is a 9th degree black belt and is the<br />

President of a multimillion-dollar, multischool<br />

organization, has a 30-year track<br />

record of success, and is currently on the<br />

leading edge of martial arts curriculum<br />

and business innovation.<br />

104<br />

Ms. Chris Lee<br />

is a martial arts business development<br />

consultant with a background in online<br />

and social media marketing.<br />

We’re Seeking Contributors!<br />

Do you have something to share?<br />

We’d love to hear about it!<br />


407-895-1996 Editor@<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com<br />

<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com/Ureport<br />

10 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4

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Combative Weapons Q & A (Part 6)<br />

by Shihan Dana Abbott<br />

The Japanese Art of Chanbara Promises<br />

Safe Sparring for All <strong>Martial</strong> Artists<br />

From Foam to Steel<br />

Q: How well do the lessons learned in chanbara translate to<br />

real self-defense with real weapons?<br />

These weapons allow one to see, understand and correct their<br />

weaknesses while polishing their strong points in a safe injury<br />

free environment. Moreover, chanbara allows the martial artist<br />

and combatant to fight at a true speed and power exactly like one<br />

would use in a real life situation. A real weapon used for training at<br />

a true speed and power is not forgiving and all beginning students<br />

will be injured in a very short period of time. That is why most<br />

martial art schools let the student wait until they are higher ranked<br />

colored belts before they go on to weapons. Now,<br />

even white bets can polish their martial art<br />

weaponry aspirations. Even if the student<br />

does not use weaponry one can practice<br />

with a chanbara sword<br />

for 8 to ten hours and<br />

their reaction time,<br />

balance, speed, timing,<br />

etc. will improve<br />

dramatically. One will<br />

almost be able to spar<br />

with an opponent and<br />

be able to eat a sandwich<br />

and drink a coke before the<br />

punch comes in. Chanbara<br />

weaponry allows one<br />

to counter and watch<br />

every strike at a true<br />

speed. When one goes<br />

back to his traditional<br />

weapon they will have a<br />

much stronger feeling of<br />

confidence and martial agility. Nothing will take the place of the<br />

traditional weapon, but using the chanbara weapons will polish the<br />

traditionalist at a much faster and safer pace.<br />

Armed Equivalent of Reality Fighting<br />

Q: Does performing sword techniques at full speed and full<br />

power against an opponent who is striking back cause a person<br />

to eliminate some of the fancier moves taught in the traditional<br />

sword arts?<br />

Yes, anything that is fancy and used at a true speed will put<br />

you into difficulty. All those techniques used in movies and TV<br />

especially would have gotten you cut into ribbons within the first 5<br />

seconds. The sword is like a gun. You go in, take the shot…get out<br />

and go home. Anything else is a waste of time, effort and opens up<br />

huge avenues to injury and the loosing score. Simple is best and<br />

the sword has been kept simple for thousands of years. Moreover,<br />

the combatant does not have the time to think fancy when a sword<br />

is whizzing towards their head. Get it...Get out...Don’t get hit.<br />

Q: Are all the traditional moves exactly the same as<br />

chanbara moves?<br />

Chanbara is nothing new. It uses all the techniques that the<br />

Japanese used for centuries in war and battle. The only thing different,<br />

is that with science and technology one is able to practice<br />

the art of the sword and weaponry safely without getting injured.<br />

If you practiced traditional kendo, you would move this way. If you<br />

practiced from a movie you saw, you would practice your way. It is<br />

all viable in a fight although, through traditional sword technique<br />

one is apt to have a higher percentage of wins vs. loses.<br />

SHIHAN DANA ABBOTT Is a 7th degree black belt in Kenjutsu, starting his 14-year education<br />

in Tokyo. He has published five books and designed a US Patent. Abbott has also conducted seminars in<br />

over 30 countries and obtained his black belt at the Hombu dojo in Yokohama. He currently offers online<br />

classes on LearntheSword.com, his unique swordsmanship academy.<br />

12 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4<br />

Photograph by Pierre-Yves Beaudouin

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Tech Mogul Mark Zuckerberg<br />

Surprises <strong>Martial</strong> <strong>Arts</strong> Community<br />

with Gold and Silver Wins<br />

In a stunning turn of events, Mark Zuckerberg, the renowned<br />

Facebook and Meta founder, has triumphed in his debut Brazilian<br />

jiu-jitsu tournament held in Redwood City, California. The 38-yearold<br />

tech billionaire, widely known for his contributions to the digital<br />

world, has now proven his mettle on the<br />

martial arts stage.<br />

During the pandemic, Zuckerberg developed<br />

a keen interest in martial arts, dedicating<br />

himself to mastering the craft. His hard<br />

work and determination paid off as he proudly<br />

claimed both gold and silver medals for the<br />

Guerrilla Jiu Jitsu team. The victory came as a<br />

delightful surprise to many, particularly within<br />

the martial arts community.<br />

Zuckerberg took to Instagram to share his<br />

excitement, stating, “Competed in my first<br />

jiu-jitsu tournament and won some medals for<br />

the Guerrilla Jiu Jitsu team.” His achievement<br />

sparked widespread praise and admiration,<br />

with one of his coaches, Khai “the Shadow” Wu, offering heartfelt<br />

congratulations.<br />

Witnessing Zuckerberg’s remarkable performance, Coach<br />

Wu expressed his awe, saying, “Yesterday, getting to see Zuck<br />

compete was pretty epic. No match was easy,<br />

and everything was earned. It was an honor<br />

to be able to help coach and offer any advice I<br />

could.”<br />

Zuckerberg’s triumph in the martial arts<br />

realm not only demonstrates his versatility but<br />

also inspires others to pursue their passions<br />

outside their comfort zones. As he continues<br />

to make groundbreaking strides in the digital<br />

world, his success in the martial arts arena adds<br />

yet another feather to his already illustrious cap.<br />

Breaking <strong>News</strong>: Recently, Elon Musk has<br />

issued a Challenge to face Mark Zuckerberg in<br />

a cage match potentially in the Vegas Octagon.<br />

Stay tuned as this story develops.<br />

14 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4


<strong>Martial</strong> <strong>Arts</strong> Celebrity Birthdays<br />

May<br />

May 5 ..............................Jim Kelly*<br />

May 12 ..........................Jerry Trimble<br />

May12 ............................Mike Bugg<br />

June<br />

June 17 .........................Scott Adkins<br />

June 17 .......................... Sho-Kosugi<br />

June 20 ......................Benny Urquidez<br />

May 21 ...........................Dave Kovar<br />

May 25 ..............................Cung Le<br />

*Deceased<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4 15


The Legacy Continues:<br />

Honoring Grandmaster Cynthia Rothrock<br />

Join the American <strong>Martial</strong> <strong>Arts</strong> Alliance as they embark on an<br />

unforgettable journey to celebrate our legacy! The American<br />

<strong>Martial</strong> <strong>Arts</strong> Legacy Weekend is a remarkable event where martial<br />

arts school owners can train with the world’s top martial artists and<br />

experience the true essence of our community.<br />

Mark your calendars for July 28-29,<br />

20<strong>23</strong>, as we gather at the prestigious<br />

Orleans Hotel & Casino in vibrant Las<br />

Vegas, NV. Prepare yourself for a weekend<br />

filled with inspiration, education, and camaraderie<br />

as we honor our martial arts heritage<br />

and recognize over 1,000 incredible martial artists<br />

featured in the renowned “Who’s Who in the <strong>Martial</strong><br />

<strong>Arts</strong>” books.<br />

This extraordinary event will bring together hundreds<br />

of martial artists from around the globe, creating<br />

a melting pot of talent, knowledge, and passion.<br />

Joining us as a special guest speaker is the legendary<br />

Grand Master Cynthia Rothrock, a true icon in<br />

the martial arts world. Imagine the opportunity<br />

to train alongside and learn from one of the<br />

greatest martial artists of our time!<br />

The American <strong>Martial</strong> <strong>Arts</strong> Legacy<br />

Weekend is more than just an occasion; it is<br />

a celebration of our community and its outstanding<br />

achievements. The VIP reception<br />

offers a unique chance to mingle with martial<br />

arts giants, including Grand Master Cynthia<br />

Rothrock and other distinguished practitioners.<br />

You can even have your copy of<br />

the acclaimed “Who’s Who in the <strong>Martial</strong><br />

<strong>Arts</strong>” biography book signed by some of the<br />

featured martial artists.<br />

Prepare to enrich your martial arts<br />

journey through a series of captivating lectures<br />

delivered by industry experts. From<br />

business strategies to personal development,<br />

these sessions are designed to help<br />

you advance your martial arts career.<br />

Imagine the invaluable knowledge you’ll<br />

gain by connecting with professionals,<br />

expanding your network, and learning<br />

from the best in the field. Together, we<br />

can grow and improve, raising the bar for<br />

martial arts excellence.<br />

Take your skills to the next level with<br />

expert-led workshops that will unlock your<br />

full potential. Our workshops, guided by top<br />

professionals, provide a rare opportunity to<br />

refine your techniques, broaden your knowledge,<br />

and develop essential skills for success.<br />

Whether you aspire to become a better leader<br />

or gain a competitive edge in your profession,<br />

our seminars will equip you with the tools and<br />

expertise you need to excel.<br />

The American <strong>Martial</strong> <strong>Arts</strong> Legacy Weekend<br />

is not just an event; it’s an experience that will<br />

shape your martial arts journey forever. Join us as<br />

we unite our strengths, celebrate our shared heritage, and<br />

pave the way for a brighter future. Become a part of our<br />

legacy and embrace the martial arts community like never<br />

before.<br />

Don’t miss out on this extraordinary opportunity<br />

to train with the best, learn from the masters, and<br />

celebrate martial arts with like-minded individuals.<br />

Mark your calendars, secure your spot, and get ready<br />

to make history at the American <strong>Martial</strong> <strong>Arts</strong> Legacy<br />

Weekend in Las Vegas, NV. Let us join forces, embrace<br />

the legacy, and together, we will soar to new<br />

heights of martial arts excellence!<br />

Legends Weekend –July 28-29, 20<strong>23</strong><br />

Orleans Hotel – LasVegas, NV<br />

Visit: whoswhointhemartialarts.com<br />

16 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4



Boost Your <strong>Martial</strong> <strong>Arts</strong> School’s Visibility<br />

with Apple Business Connect<br />

As a martial arts school owner, you understand the importance<br />

of promoting your business to attract new students and<br />

provide a seamless experience for existing ones. In today’s digital<br />

age, online visibility plays a crucial role in connecting with potential<br />

customers. Apple Business Connect offers a powerful tool for martial<br />

arts school owners to put their businesses on the map, quite<br />

literally, by utilizing Apple Maps. This article will explore how Apple<br />

Business Connect can benefit your martial arts school and help<br />

you reach a wider audience.<br />

Create an Impressive Place Card: Apple Business Connect<br />

allows you to create and manage your martial arts school’s place<br />

card on Apple Maps. A place card is a concise summary of your<br />

business that potential customers can access easily. With Apple<br />

Business Connect, you have complete control over how your<br />

business is presented. You can add photos, header images, logos,<br />

hours of operation, contact information, and more. By customizing<br />

your place card, you ensure that potential students have all the<br />

necessary information at a glance.<br />

Promote Special Offers and Announcements: Timely offers,<br />

promotions, and seasonal products can be effectively showcased<br />

through Apple Business Connect. You can create engaging<br />

showcases on your place card to inform customers about limitedtime<br />

offers and exciting announcements. Showcase features<br />

can include quick actions such as ordering delivery or booking a<br />

reservation. This functionality enables potential students to take<br />

immediate action with just a tap, increasing their likelihood of<br />

engaging with your martial arts school.<br />

Streamline Customer Engagement: Apple Business Connect<br />

offers convenient quick actions that empower customers to interact<br />

effortlessly with your martial arts school. With these features,<br />

customers can order food, book a reservation, schedule an appointment,<br />

purchase tickets, and more. By providing seamless and<br />

user-friendly ways for customers to engage, you enhance their<br />

overall experience and increase the likelihood of them becoming<br />

loyal students.<br />

Insights for Optimal Impact: Understanding how customers<br />

find and interact with your place cards, showcases, and quick actions<br />

is crucial for optimizing your reach. Apple Business Connect<br />

provides valuable insights that allow you to track and analyze the<br />

performance of your business on Apple Maps. With these insights,<br />

you can make data-driven adjustments to your marketing strategies,<br />

resulting in a more significant impact and improved business<br />

growth.<br />

Unlock the Full Potential of Apple Maps: Apple Maps is not<br />

just a navigation tool; it’s a comprehensive guide for exploring the<br />

world around you. By leveraging Apple Business Connect, your<br />

martial arts school can become an integral part of this global platform.<br />

Interacting with landmarks across the globe or in your local<br />

community, potential students can discover your school more easily.<br />

By aligning your business with Apple Maps, you tap into a vast<br />

user base that trusts Apple’s built-in apps for their everyday needs.<br />

Apple Business Connect offers an excellent opportunity for<br />

martial arts school owners to enhance their online presence and<br />

reach a wider audience. By creating a compelling place card,<br />

showcasing special offers, providing quick actions, and leveraging<br />

insights, you can optimize your marketing strategies and foster<br />

meaningful connections with potential students. By utilizing Apple<br />

Maps, your martial arts school can become a prominent landmark<br />

in the digital landscape, attracting more students and ensuring<br />

your business thrives in today’s competitive market.<br />

18 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4

We teach Character through Karate<br />

Kickstart Kids is an award winning in-school<br />

character development program that uses<br />

karate to teach life-changing values to middle<br />

school and high school students. The non-profit<br />

organization was founded in 1990 by martial<br />

artist, actor, and philanthropist Chuck Norris.<br />

For employment opportunities or to find out<br />

how you can help support this great cause, visit<br />

kickstartkids.org<br />



Ask Master Mom: Raising Productive<br />

Kids with Confidence and Discipline<br />

Congratulations! You have kids! It’s an incredible journey<br />

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Parenting is a journey filled with ups and<br />

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Don’t let the chaos of parenting<br />

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Remember, you’re not alone in<br />

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Visit: AskMasterMom.com<br />

20 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4

JOIN US!<br />



Sponsored by <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>Magazine</strong><br />

Join Us on the<br />

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Join Us for Our Business Brainstorming Sessions with Master Toby Milroy!<br />


July 11th<br />

August 8th<br />



SOCIAL 411<br />

What Is a Meta Description and What<br />

Does It Do For Your Website 101? (Part 1)<br />

meta description is an HTML tag used to express to searchers<br />

the content of any of your <strong>Martial</strong> <strong>Arts</strong> School website<br />

A<br />

pages. This description will show up under the title and URL of<br />

your page as it appears in search engine results. To optimize this<br />

for Google, your meta description should be kept somewhere<br />

between 140-160 characters.<br />

Here’s an example for martialartsworldnews.com:<br />

“The #1 business resource for the martial arts industry includes<br />

news, feature stories, and columns for martial arts professionals.”<br />

Why are Meta Descriptions Important?<br />

Since meta descriptions appear with your title and URL on the<br />

results pages, they can help or hurt your results’ click, meaning<br />

more or less visits to your trial offer pages.<br />

In terms of your school’s search result, your meta description<br />

has the most real estate (two lines of text compared to one line for<br />

the title and one line for URL), so take advantage of the opportunity<br />

to sell your <strong>Martial</strong> <strong>Arts</strong> School website with a meaningful<br />

message that benefits searchers.<br />

<br />

<strong>Martial</strong> <strong>Arts</strong> Business <strong>News</strong> and<br />

Tools for School Owners!<br />

<br />

<br />

T<br />

Social Media Tips to<br />

Grow Your <strong>Martial</strong> <strong>Arts</strong> School<br />

Tip #3 – Post Multiple Times Each Day<br />

The more your market sees your school<br />

name, programs, benefits, offers, and calls to<br />

action, the more quickly they remember and are<br />

prepared to respond. Social media marketing<br />

experts recommend repeating the same post<br />

at least 3 times a day because it takes at least 7<br />

times before it sinks in. Even so you have to find<br />

a balance in frequency because just as water<br />

is a necessity and good for a plant, too much<br />

of it can also destroy it. Using multiple social<br />

platforms to get your special offers out to your<br />

audience can help because it won’t feel as if<br />

you’re bombarding them.<br />

To have growing school enrollment numbers<br />

through social media marketing, you must post a<br />

number of times a day to your market and if you<br />

can automate your posts even better.<br />

22 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4<br />

Illustration (bottom) by GOCMEN

Our Goal is to Help Young Minds<br />

GROW Stronger and EMPOWER<br />

them through Stories that will:<br />

• Inspire Their Imagination<br />

• Develop Their Moral Compass<br />

• Set Positive Examples Both Visually and Verbally<br />

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SOCIAL 411<br />

12 SEO Tactics to Increase <strong>Martial</strong> <strong>Arts</strong><br />

School Website Traffic: #3<br />

3. Format Your Content for Search Engines & Target<br />

Featured Snippets<br />

If you want the content you write to perform well, make sure<br />

you’re answering the questions your audience is asking. One way<br />

to do this is to target featured snippets.<br />

Featured snippets appear at the top of the <strong>Martial</strong> <strong>Arts</strong> School<br />

search results page on Google. They’re designed to answer a<br />

user’s question without requiring them to leave the page. They’re<br />

highly visible, helpful, and likely to attract organic traffic since they<br />

appear before numbered results. You might also see them referred<br />

to as SERP features.<br />

These positions are highly sought after by digital marketers. To<br />

win one, you need to optimize your program’s featured content to<br />

target them. The strategies you use to target featured snippets can<br />

make your content more helpful to readers and improve your SEO,<br />

even if you don’t win the snippet in question.<br />

Here’s what to do:<br />

First, choose which content you want to optimize to target a<br />

featured snippet. Use a keyword tool to identify relevant keywords<br />

(Karate and Kung Fu) with the search intent and SERP feature you<br />

want to target.<br />

Next, search for that keyword yourself to see what type of<br />

content is currently featured. Make a note of what question the<br />

content answers and how it’s written.<br />

For example, is the snippet a bulleted list or a table? Is the information<br />

correct? What else ranks well? These observations will give<br />

you an idea of how to edit your content.<br />

Now edit your content.<br />

Make sure your content both asks and answers the target question<br />

in the snippet as clearly and concisely as possible. After all,<br />

studies show that a piece of content that asks a question is more<br />

likely to have a featured snippet.<br />

Organize your page using heading and subheaders. If it makes<br />

sense for your page, try to use one of your subheaders to target<br />

your desired SERP feature. Headings and subheadings make it<br />

easy to understand or search your page, which can help improve<br />

your search ranking.<br />

Finally, tighten up your page’s copy. Try to use short, direct<br />

sentences (no more than 20 words) with language that isn’t too<br />

complicated. And while you should try to avoid single-sentence<br />

paragraphs, you don’t want them to be too long, either.<br />

24 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4<br />

Illustration by BestForBest



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The Latest Guide<br />

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The world of martial arts is a very<br />

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Grandmaster Tim McCarthy<br />

Receives Doctorate Degree<br />

MAW <strong>News</strong> <strong>Magazine</strong> columnist Grandmaster Tim McCarthy was awarded a<br />

Doctorate Degree from the <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> Organization on April 29, 20<strong>23</strong>.<br />

MAWN: Grandmaster McCarthy – or should I say Doctor<br />

McCarthy – congratulations on receiving your Doctorate Degree.<br />

TM: Thank you. It was an honor to receive it in front of all my<br />

martial arts brothers and sisters at such a prestigious event.<br />

MAWN: What does this certificate represent to you?<br />

TM: It is the result of a lifetime of dedication to the martial arts<br />

in general and to the <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> Organization in particular.<br />

I have always considered myself more of a martial arts educator<br />

than a fighter, so after over 45 years of contributions, I humbly accept<br />

this esteemed recognition.<br />

MAWN: You mentioned the prestigious event. Where did you<br />

receive it?<br />

TM: I was invited as a special guest to the <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

Super Show in Orlando. It was a full day of competition and<br />

achievement. Hundreds of students from across the country<br />

came together to express their love and dedication to the martial<br />

arts. It had team competitions and individual competitions, all<br />

without violence. The system designed by Supreme Grandmaster<br />

Y. K. Kim creates a competition where students are motivated<br />

to improve themselves and their technique, yet no one walks<br />

away a loser.<br />

MAWN: In most tournaments students not only fight to win, but<br />

someone has to lose. How is this tournament different?<br />

TM: First of all, the main event is the team exhibition competitions,<br />

where each school puts on their best martial arts demonstration<br />

using costumes, music, forms, breaking, weapons, and<br />

choreographed sparring. The competition creates the motivation<br />

for students to do their best, to gain confidence by performing<br />

in front of a crowd, and to promote their school by showing the<br />

community the benefits of martial arts training. Of course, there is<br />

a prize for the winning team, but every competitor walks away with<br />

a medal for their efforts. No violence, no losers.<br />

During the day there is also individual and small team competitions<br />

in forms, breaking, and action movie style sparring. Each ring<br />

is assigned by age and rank, and then sub-divided into groups<br />

of 4. The 4 competitors or teams compete, and everyone gets a<br />

medal. Again, no losers.<br />

It used to break Supreme Grandmaster Kim’s heart to see one<br />

of his students get a tooth knocked out in traditional sparring. He<br />

came up with the action movie style sparring where two students<br />

form a team and choreograph a short sparring routine as if they<br />

were acting in a action movie. They learn sparring skills without<br />

actually hitting and hurting each other. Again, no violence.<br />

MAWN: Wow! That does sound like a fun day for everyone<br />

involved. Congratulations once again on your achievement, and<br />

we look forward to reading more of your column in future issues.<br />

28 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4




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US Open Ushers in<br />

the New Era of Karate Events<br />

U.S. Open ISKA <strong>World</strong> <strong>Martial</strong> <strong>Arts</strong> Championships<br />

Orlando, FL | June 29 – July 1, 20<strong>23</strong><br />

The Most Prestigious Event of its Kind<br />

Creative weapons form competitors in final preparations.<br />

The US Open is different.<br />

There are far too many martial arts tournaments out there that<br />

leave students, families and school operators with a bad taste in<br />

their mouth. Too many egos, unsportsmanlike conduct, poor judging,<br />

profanity, and general ‘chaos’ everywhere you look.<br />

For more than 20 years, the US Open has been leading the<br />

charge to change all that, and now, in 20<strong>23</strong>, the difference is<br />

obvious!<br />

Whether you are a world-rated competitor, a novice trying your<br />

hand at competition for the first time, a fan in love with the sport,<br />

or a school owner who wants to see their students bond over an<br />

amazing experience, the US Open is for EVERYONE.<br />

Every year, martial arts enthusiasts from across the globe<br />

gather at the iconic Walt Disney <strong>World</strong> Resort in Orlando, Florida,<br />

to witness the spectacle of the US Open <strong>Martial</strong> <strong>Arts</strong> Tournament.<br />

Combining the thrill of competition with the enchantment of Disney,<br />

this annual event has become a cherished tradition for martial<br />

artists and fans alike. In this article, we will explore the magic and<br />

excitement that make the US Open a unique experience in the<br />

world of martial arts.<br />

Imagine stepping into the vibrant world of Disney, where dreams<br />

come true and magic fills the air. Now add the intensity and discipline<br />

of martial arts, and you have the extraordinary setting of the<br />

US Open Tournament. The event takes place within the sprawling<br />

confines of the Walt Disney <strong>World</strong> Resort, providing a breathtaking<br />

backdrop for athletes to showcase their skills. From the adrenalinepumping<br />

action to the iconic Disney landmarks, participants and<br />

spectators are immersed in an unforgettable experience.<br />

Master Milroy and<br />

NASKA Promoter, Larry Carnahan<br />

Hanshi Dave Kovar with Master Milroy<br />

School owners and team leaders are vip guests<br />

Take advantage of a once-per-year opportunity to earn recognition<br />

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ISKA <strong>World</strong> <strong>Martial</strong> <strong>Arts</strong> Championships. Whether your school<br />

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chance for your students to bond outside the training hall with you<br />

30 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4


and their training mates while being inspired by the performances<br />

they will witness and making new friends from around the world –<br />

And it all happens where dreams come true, in the home of magic<br />

itself – Walt Disney <strong>World</strong><br />

ISKA world championships<br />

<strong>World</strong>-Class Competitors and <strong>Martial</strong> <strong>Arts</strong> Legends: One of the<br />

highlights of the US Open Tournament is the presence of worldclass<br />

competitors and martial arts legends. Renowned athletes<br />

from around the globe gather to showcase their skills, creating an<br />

atmosphere of intense competition and mutual respect. It is not uncommon<br />

to witness awe-inspiring performances from champions<br />

who have achieved legendary status in the martial arts community.<br />

The tournament provides a rare opportunity for aspiring martial<br />

artists to learn from the best and for fans to witness exceptional<br />

displays of skill and athleticism.<br />

Whether you practice Traditional or Contemporary <strong>Martial</strong> <strong>Arts</strong>,<br />

Competition Divisions Are Offered for Every Age Group and Skill<br />

Level ranging from Novice First-Timers to the most Experienced<br />

Professional Black Belt Competitors. The US Open <strong>Martial</strong> <strong>Arts</strong><br />

Tournament offers a wide range of competition categories and<br />

divisions, catering to various martial arts styles and skill levels.<br />

Participants can engage in forms, weapons, and sparring competitions,<br />

showcasing their expertise and artistry. Divisions are available<br />

for different age groups, allowing both seasoned competitors<br />

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a platform for participants to express their unique styles and push<br />

the boundaries of their martial arts prowess.<br />

Spectator Experience and Disney Magic: The US Open<br />

Tournament offers a unique experience for spectators, combining<br />

the excitement of martial arts with the enchantment of<br />

Disney. Attendees can explore the tournament’s various venues,<br />

each filled with electrifying action and the vibrant energy of<br />

competitors. Between matches, visitors can explore the magical<br />

attractions of the Disney parks, providing a memorable balance<br />

between intense martial arts competition and immersive family<br />

entertainment. The tournament’s synergy with the Disney experience<br />

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spectators alike.<br />

Promoting Camaraderie and Unity: Beyond the competition,<br />

the US Open Tournament fosters camaraderie and unity<br />

among participants. <strong>Martial</strong> artists from diverse backgrounds<br />

come together to share their passion for the art form, forging<br />

lifelong connections and friendships. The tournament serves as<br />

a platform for cultural exchange, where participants can learn<br />

from different styles and approaches. This sense of unity and camaraderie<br />

extends beyond the tournament, enriching the global<br />

martial arts community.<br />

The US Open <strong>Martial</strong> <strong>Arts</strong> Tournament at Disney is a remarkable<br />

fusion of martial arts excellence and the magic of Disney. The<br />

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atmosphere create an unrivaled experience for martial artists and<br />

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entertainment, the US Open at Disney is an event that should not<br />

be missed. It embodies the essence of martial arts and reminds us<br />

that dreams can truly become a reality.<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4 31


ISKA Events<br />

Forms (Empty-Hand)<br />

• Traditional Forms<br />

• Creative Forms<br />

• Musical Forms<br />

• Extreme Forms<br />

Team Events<br />

• Team Point Sparring<br />

• Team Continuous Sparring<br />

• Team Synchronized Forms<br />

• Team Demonstration<br />

Weapons<br />

• Traditional Weapons Forms<br />

• Creative Weapons Forms<br />

• Musical Weapons Forms<br />

• Extreme Weapons Forms<br />

Open Breaking DIvisions<br />

• OPEN Creative Multi-Direction Wood Breaking<br />

• OPEN Creative Breaking<br />

• OPEN Power Board Breaking<br />

• OPEN Speed Board Breaking<br />

• OPEN High Jump Board Breaking<br />

• OPEN Power Concrete Breaking<br />

Sparring Divisions<br />

• Continuous Light Contact Sparring<br />

• Light Contact Point Sparring<br />

• Light Contact Clash Sparring<br />

• Submission Grappling<br />

• Light Contact Sport MM<br />

Feature Divisions<br />

• Handicapable / Adaptive Divisions<br />

• Fight Choreography Demonstration<br />

32 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4

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From Inner City Struggles to <strong>Martial</strong> <strong>Arts</strong> Mentor:<br />

The Inspiring Journey of<br />

Willie<br />

‘The Bam’<br />



MAWN: You’ve been around for quite<br />

some time and have a truly fascinating<br />

story. Can you please begin by giving<br />

us a little background on how you got<br />

involved in martial arts and the journey<br />

that led you there?<br />

WJ: Thank you. I first became interested<br />

in martial arts when I was just<br />

six years old. It all started when I went<br />

to see the Bruce Lee movie “Chinese<br />

Connection”. This film had a profound<br />

impact on me, especially considering<br />

the challenges I faced as a child growing<br />

up in the inner city. Watching that<br />

movie was an internal awakening for me,<br />

that gave me hope and inspiration.<br />

I believe it’s crucial to recognize that<br />

martial arts allow us to convey our messages<br />

through various mediums. Whether<br />

it’s in a classroom, a book, a movie,<br />

or even music, the power of vibrations<br />

cannot be underestimated. What Bruce<br />

Lee expressed through that movie not<br />

only inspired me but countless others<br />

as well. As I grew older, I began to<br />

understand the significance of what<br />

he represented. He stood up against<br />

the struggles and hardships that afflicted<br />

both him and his community.<br />

<strong>Martial</strong> arts became his<br />

vehicle for fighting against<br />

those challenges. During<br />

that time, I found myself<br />

fighting through similar<br />

circumstances as a child.<br />

I’ve shared this story<br />

before, but I experienced<br />

a wide range of hardships<br />

that can happen to<br />

a young person like me,<br />

including bullying and molestation.<br />

These negative<br />

experiences really plagued<br />

me, but I put myself on a<br />

quest to find mentors who<br />

could guide me and help me<br />

learn during that period.<br />

At that time, not a lot of<br />

people truly understood the<br />

power of martial arts. So we<br />

would come out of a movie<br />

theater, attempting to imitate<br />

the kicks, punches, and even<br />

make the weapons we saw<br />

in the movies. However,<br />

martial arts schools were scarce during<br />

that time. Nevertheless, the desire to<br />

learn the art and uncover its mystical<br />

elements drove me to seek out teachers<br />

and attend community centers to<br />

explore disciplines like gymnastics. Of<br />

course, the same things we see happening<br />

to children today were happening<br />

back then, but we didn’t have the<br />

support like they do today. People didn’t<br />

grasp the benefits of the martial arts,<br />

but we could feel them. Unfortunately,<br />

our parents often dismissed it as something<br />

mystical and would say, “This ain’t<br />

going to bring no money” or expressed<br />

other negatives that go along with it.<br />

MAWN: For a lot of people the Bruce<br />

Lee movies were a catalyst in beginning<br />

martial arts training. Who helped you to<br />

get started training in the martial arts in<br />

the environment you were in at that time?<br />

WJ: At the time, I was<br />

visiting different clubs,<br />

but the one that had a<br />

profound impact on me was the McKim<br />

Community Center in the neighborhood<br />

of Baltimore City. I met an instructor<br />

named Kenna Parker, who directed me<br />

in a system of martial arts called Kang<br />

Duk Won. It included Wing Chung,<br />

Aikido, and gymnastics. It was like the<br />

Shaolin temple of the inner city. It was a<br />

place that instilled character in children,<br />

and it helped to build mine. Also, with<br />

the help of Black Belt <strong>Magazine</strong> and<br />

other martial arts books, I was following<br />

what martial arts greats like Cynthia<br />

Rothrock and others were doing. Those<br />

magazines were a wealth of knowledge,<br />

providing information about all the martial<br />

arts tournaments and seminars.<br />

Due to my passion and love for the<br />

arts at such a young age, I began to<br />

follow the path of these remarkable individuals.<br />

As a child, I even wrote letters<br />

to potential sponsors like McDonald’s<br />

and 7-Eleven, unaware of the full extent<br />

of what I was doing. Amazingly, my<br />

determination was evident, and these<br />

companies responded by sponsoring<br />

me to participate in karate tournaments<br />

and similar events. That’s how it all<br />

started for me. I seized every opportunity<br />

to connect with martial arts because<br />

I believe the higher levels of martial arts<br />

is a universal connection to all for enhancing<br />

human development. We just<br />

use the tools of kicks and punches<br />

to get there and that’s what I was<br />

attracted to. It allowed me to form<br />

connections with others in the<br />

martial arts community, ultimately<br />

bringing me to where I<br />

am today.<br />

MAWN: You know people<br />

tend to forget that in the ‘70s<br />

and early ‘80s, martial arts<br />

wasn’t widely known. However,<br />

it had a dedicated following,<br />

even though it didn’t have the<br />

same mainstream recognition it<br />

enjoys today. Organizations like<br />

the Professional Karate Association<br />

(PKA) were able to sell out venues<br />

like Madison Square Garden, creating<br />

these huge events. It was similar<br />

to the UFC in a way, with these big<br />

shows that inspired many individuals to<br />

seek out martial arts.<br />

38 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4


You had a challenging childhood that<br />

was far from easy, to put it mildly. <strong>Martial</strong><br />

arts became a means for you to cope<br />

with those difficulties and eventually<br />

build a successful life. You’ve shared<br />

stories about your time in jail, struggles<br />

with drugs, and various other obstacles<br />

that you overcame. Can you provide<br />

us with some context regarding those<br />

experiences? What impact did they have<br />

on you?<br />

WJ: Certainly, the challenges we<br />

see our children facing today are not<br />

entirely new. These issues have always<br />

existed, but they were not as exposed<br />

or widely acknowledged in the past.<br />

Often, people failed to pay attention to<br />

such matters when they occurred within<br />

specific segments of society.<br />

We need to remember that the ‘70s<br />

were a very significant period of cultural<br />

expression, following the civil rights<br />

struggle. It was a time when communities<br />

were connected, where people<br />

could leave their doors unlocked, and<br />

respect was valued, especially for<br />

elders. We didn’t have cell phones or<br />

all the technological advancements we<br />

have today. However, if you dared to<br />

disrespect an elder or act out of line,<br />

you could be sure that word would<br />

travel quickly. By the time you reached a<br />

few blocks down the street, your mother<br />

would be waiting with a belt, ready to<br />

discipline you. There was a strong sense<br />

of community and interconnectedness.<br />

Now, I must emphasize that I’m<br />

not implying everyone made perfect<br />

choices or behaved appropriately. Bad<br />

things happened, and people made<br />

poor choices regardless of authority.<br />

Even the police got along with us in the<br />

community. I’m not saying everything<br />

was ideal, but we managed to get along,<br />

and trust was there. We could leave our<br />

doors unlocked, and while drugs and<br />

crime existed, it wasn’t as the media<br />

might suggest.<br />

What we often label today as bullying,<br />

I view as a struggle to communicate<br />

with individuals who are trying to take<br />

advantage of you or exploit you in some<br />

way. You had to fight back and learn<br />

how to communicate effectively. Back<br />

then, your parents would say, “You’ve<br />

got a disagreement? Let’s walk down<br />

the street.” You would go to the other<br />

child’s house, and the parents would<br />

say, “Let them fight it out. Work it out.”<br />

Meanwhile, they would sit on the porch,<br />

enjoying hot dogs while we settled our<br />

differences. It may sound peculiar, but<br />

that’s the power of martial arts. By the<br />

time we were exhausted and leaning on<br />

each other, unable to fight anymore, we<br />

had become the best of friends. It was a<br />

defining moment, fostering growth and<br />

earning respect. However, something<br />

shifted in the ‘80s when communities<br />

became flooded with drugs during the<br />

crack epidemic.<br />

MAWN: We might say, the “good old<br />

days,” with reference to how communities<br />

were back then. So can you tell us<br />

about the change you saw in the ‘80s?<br />

WJ: It was a transformative time in<br />

history. If you look back and do the<br />

research, you’ll see how everything<br />

changed economically. Programs that<br />

once existed in the community were<br />

taken away, and people had to focus<br />

on survival. As a child, witnessing my<br />

mother on welfare, I had to grow up<br />

early, as did many other kids. We had<br />

to step up and help out. We couldn’t sit<br />

around and talk back to our parents. We<br />

didn’t do anything that would make their<br />

problems worse. We may not have fully<br />

understood the details, but we could<br />

sense the fear in our mothers when<br />

continued on page 42<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4 39

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the man knocked on the door at the<br />

beginning of the month, worried that he<br />

might take away her sofa and charge<br />

her triple the amount of money that he<br />

paid for it. I may not have understood it<br />

entirely, but what I did know was that my<br />

mother was handicapped and treated<br />

like a piece of trash. But I refused to let<br />

anyone degrade my mother. So, as a<br />

young man, I had to find ways to hustle<br />

on the streets and do whatever it took to<br />

ensure my mother could have<br />

a better life because martial<br />

arts wasn’t paying the bills.<br />

<strong>Martial</strong> arts may provide a<br />

front, making it seem like we<br />

were big successful masters<br />

in our own right. But the truth<br />

was, we weren’t getting paid<br />

for all the time and effort we<br />

put into running the schools<br />

and training. We showed up at<br />

the Dojo early in the morning<br />

or late at night, but we<br />

were not getting paid. It was<br />

an external façade, maintaining<br />

that image, but so many<br />

of us from my generation<br />

were being destroyed. I was<br />

faced with a choice. Should I<br />

continue showing up, participating<br />

in tournaments, and<br />

doing all these things to make<br />

it appear as if I was successful?<br />

But then go back home<br />

and be unable to provide<br />

help to my mom. Also, I was<br />

a young man that had a child<br />

at a young age, and I couldn’t<br />

even afford to buy diapers. So<br />

as man I had to figure out how<br />

to hustle.<br />

MAWN: You were like<br />

the proverbial rock in a hard<br />

place. What were the lessons<br />

you learned and how did the martial arts<br />

come into play in your circumstances?<br />

WJ: I want to make it clear that I don’t<br />

blame anyone else for the choices I<br />

made. I take full responsibility for my<br />

actions. No one in my family chose<br />

to sell drugs and hustle, but I made<br />

the decision to do whatever it took to<br />

ensure that my mom would never be<br />

treated like a piece of trash again. It just<br />

so happened that martial arts was a part<br />

of my life at the same time in my journey.<br />

Although martial arts is my gift, I was<br />

also successful in the streets. But there<br />

are two levels of self-defense and the<br />

stuff we teach in the dojo is completely<br />

different from what goes on in the<br />

streets. The self-defense techniques we<br />

learn in the dojo don’t always apply to<br />

the real dangers we face on the streets.<br />

The people out there committing acts of<br />

violence and murder aren’t walking into<br />

dojos. That’s a whole different level of<br />

energy and danger.<br />

The people who are trying to hurt<br />

you from the street don’t care about<br />

the consequences. They don’t care<br />

about going to jail or even losing their<br />

own lives, but I have a family to think<br />

about. I can talk tough, but if I have to<br />

go to court and potentially face jail time<br />

for defending myself, can I handle that<br />

world on the other side? It’s a harsh<br />

reality we must face. So martial arts<br />

empowers us to make better choices, to<br />

find strength in difficult situations.<br />

Before I got into trouble, something<br />

amazing happened. Can you imagine a<br />

kid from the ghetto getting the opportunity<br />

to travel to mainland China? Because<br />

I was one of the best competitors<br />

in the world, my instructor found a way<br />

for me to travel to mainland<br />

China when the Great Wall had<br />

just opened. I got the chance<br />

to see a completely different<br />

world that I had never seen<br />

before. It was an eye-opening<br />

experience, and it further<br />

solidified the significance of<br />

martial arts in my life.<br />

MAWN: Wow, what a<br />

fantastic opportunity! What<br />

happened next in your journey<br />

because you clearly were<br />

heading straight for the top?<br />

WJ: I got certified and was<br />

training. Everything that I<br />

learned needed to provide an<br />

opportunity for me to succeed<br />

when I came back home, and it<br />

did. When I came back home,<br />

I began to win even more. The<br />

other beautiful thing about this<br />

was that I had been running<br />

a martial arts school since I<br />

was 17 years old. And I was<br />

taught by Nick Cokinos in the<br />

classroom at the beginning of<br />

EFC. I was in a room with Dave<br />

Kovar, Stephen Oliver, Dennis<br />

Brown. I was the youngest kid<br />

amongst these great business<br />

entrepreneurs.<br />

But I didn’t get it back then.<br />

I was taking it for granted. I<br />

was lying on my statistics. I was acting<br />

like I was making more than what I was<br />

making. I was showing up late to staff<br />

meetings, after I told them don’t show<br />

up late. And all this stuff. I was doing<br />

everything that kids do today, because I<br />

was playing on both sides of the fence.<br />

As a side note, if you are running<br />

a business and you have a young kid,<br />

42 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4


don’t abuse them and use them because<br />

you don’t know what the hell they<br />

are going through back home. Pay them<br />

for what they are worth and treat them<br />

with some respect.<br />

At the beginning, because we had<br />

this mystical idea about the martial<br />

arts, we thought that everybody would<br />

always have our best interests at heart.<br />

But when I was at the high point of my<br />

martial arts career, my mom died from<br />

cancer. When she died, I wanted to die.<br />

Everything that I did was on the brink of<br />

me wanting to die. Going through the<br />

warfare in Baltimore. Gang wars, shoot<br />

outs, pistol whipping, you name it, I saw<br />

it all. I was either the predator or the prey<br />

because I’ve been on both sides of that<br />

kind of stuff. But one day, I begged and<br />

pleaded because I wanted it to stop.<br />

Guess what? The greatest thing happened<br />

to me, I was incarcerated.<br />

MAWN: Whoa, that’s an amazing way<br />

to see your circumstances. How did you<br />

come to see a situation like this as a<br />

great thing for your life?<br />

WJ: My father had always warned<br />

me that jail was not a place for a man,<br />

especially a young black man. But despite<br />

his advice, I didn’t listen and found<br />

myself locked up. I was incarcerated,<br />

and it was a difficult experience for me<br />

because I was claustrophobic. Confinement<br />

triggered my claustrophobia, and I<br />

felt overwhelmed and wanted to take a<br />

sheet and hand myself. I was panicking,<br />

struggling with my emotions,<br />

and the stuff in my system<br />

only made it worse.<br />

But in April of 1989,<br />

I dropped down on<br />

my hands and knees<br />

and prayed to God for another<br />

chance to use martial arts to empower<br />

kids like me who had nobody<br />

to understand their struggles. When I<br />

left tournaments, nobody knew the hell<br />

I was going back to. No one in the<br />

dojo could speak to the things I<br />

was facing in those projects.<br />

My prayers were<br />

answered during my<br />

one-year sentence<br />

in a maximum security<br />

prison. I was<br />

locked in a small cell which I was let out<br />

for one hour each day. I held onto the<br />

belief that when the student is ready,<br />

the teacher will appear. I knew what I<br />

had to do and now it was time to do it.<br />

In that confined space, I wrote on every<br />

available surface, from toilet paper to<br />

newsletters. During my time in jail I<br />

formulated the ideas and principles that<br />

guide me to this day. <strong>Martial</strong> arts gave<br />

me the strength and direction I needed,<br />

and I began to go down the path.<br />

Remarkably, I never engaged in<br />

a fight while in a maximum security<br />

prison, despite being surrounded by<br />

individuals serving life sentences and<br />

hardened criminals. <strong>Martial</strong> arts was<br />

part of my daily routine, and everyone<br />

knew I was a martial artist. Behind those<br />

prison walls, it didn’t matter how much<br />

money I had or what titles I held to the<br />

murderers. The world inside was controlled<br />

by the prison authorities. I made<br />

a conscious decision not to get involved<br />

in any conflicts. I dedicated myself to<br />

practicing martial arts from the moment<br />

I woke up until I went to bed. I also read<br />

many books on self-empowerment and<br />

sought out places of spiritual guidance. I<br />

peacefully coexisted with everyone.<br />

MAWN: It sounds like a transformation<br />

had taken place in your life. What<br />

realizations did you have and where did<br />

they lead you?<br />

WJ:<br />

Interestingly,<br />

one day when I was released<br />

from jail, I continued my daily workouts.<br />

I pushed myself to do thousands of<br />

push-ups, maintained my physical and<br />

mental discipline. Remembering my<br />

katas, I realized how much I had taken<br />

for granted what Mr. Cokinos, Master<br />

Kovar, Stephen Oliver, and others had<br />

done for me as a young kid. But it was<br />

at this time that I put that knowledge to<br />

use. I developed a business plan. Really,<br />

two plans.<br />

I knew what not to do this time<br />

around. I returned home from jail with<br />

only $20 and a dream.<br />

MAWN: Can you tell us more of what<br />

went into that and how it plays out in<br />

the community?<br />

WJ: First, in the prison, there was a<br />

remarkable man named Brother D, who<br />

still remains the greatest person I’ve<br />

ever met. He told me that I had one responsibility<br />

which was to go home, get<br />

my son, stand up, and be a man. He told<br />

me that I needed to take the martial arts<br />

and use it to empower other children<br />

who went through things like I did. It<br />

was my duty to give away what God had<br />

blessed me with inside that jail cell in<br />

order to keep it.<br />

I didn’t need trophies, money, or accolades,<br />

nor did I require people to pat<br />

me on the back because God had already<br />

changed me. Consider this—when<br />

you leave jail, finding a job becomes<br />

incredibly challenging. Yet, I managed<br />

to open my own business. I started at a<br />

community center, and within 90 days, I<br />

had 100 students. The number grew so<br />

rapidly that my parents and others in<br />

our community had to find a building<br />

for us. When we finally opened<br />

our school, I had 100 contracts<br />

on the very first day. I knew the<br />

system and had my tests and<br />

everything else meticulously<br />

organized. Everything I do<br />

today in terms of running the<br />

business, the blueprint for<br />

success, was already<br />

in place – the<br />

marketing<br />

and promotions.<br />

I had<br />

to promote<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4 43


my product, make sure people knew its<br />

name, and get people to shout it from<br />

the rooftops. It’s all the same—whether<br />

it’s the hustle game or the business<br />

game. It took some maturity to realize<br />

the similarities, but now I pursue them<br />

for the right reasons.<br />

Once I recognized that jail was the<br />

greatest thing that happened to me, I<br />

understood why. It gave me the opportunity<br />

to truly know myself, love myself,<br />

and be my own best friend. It allowed<br />

me to develop a genuine appreciation<br />

for martial arts. We must always remember<br />

the pioneering individuals who started<br />

this movement in martial arts history.<br />

The individuals responsible for initiating<br />

these circumstances possessed the revelation<br />

to uncover the truth, which we<br />

are yet to comprehend fully. The contemporary<br />

urban culture experienced<br />

by our children is an enigma that eludes<br />

the understanding of most individuals.<br />

Nevertheless, I possess the ability to<br />

engage with even the<br />

baddest child and<br />

facilitate their comprehension.<br />

Similarly, I<br />

can aid them<br />

in understanding<br />

the<br />

perspectives<br />

of the wealthiest children.<br />

<strong>Martial</strong> <strong>Arts</strong> has provided me<br />

with this capacity.<br />

MAWN: Wow! Seems<br />

clear that since you’ve been<br />

there, you can relate and<br />

your success and huge<br />

organization growth goes<br />

a long way to say others<br />

could follow your success.<br />

WJ: True, but<br />

the size of the<br />

institution holds no significance to me.<br />

Monetary wealth can be acquired effortlessly,<br />

but true wealth transcends financial<br />

means. True wealth manifests in the<br />

relationships we cultivate, the individuals<br />

who listen to us, and the impact we<br />

make in the world. When we depart from<br />

this realm, wealth and the assurance of<br />

true value. At one point, I despised my<br />

educators for what I perceived as their<br />

indifference towards me. Now, I cherish<br />

I might die on my dojo floor because of<br />

the love I have for teaching.<br />

my teachers, and I can contact Master<br />

Brown at any given time because he assumes<br />

the role of a father figure, extending<br />

beyond that of a martial arts instructor.<br />

I had to mature in order to recognize<br />

the blessings bestowed upon me.<br />

In addition, the most extraordinary<br />

aspect of martial arts emerges<br />

when it becomes monotonous,<br />

exasperating, and<br />

detestable, and we persist<br />

and arrive at the realization<br />

that it was<br />

not the art itself<br />

that was mundane.<br />

Instead,<br />

it was our own<br />

boredom that<br />

hindered us.<br />

<strong>Martial</strong> arts<br />

represents<br />

an ongoing journey of self-discovery.<br />

This is the essence of Black Belt—it’s a<br />

new beginning, a platform for learning.<br />

MAWN: Your story is utterly captivating,<br />

serving as a profound motivation to<br />

transform martial arts into more than just<br />

a career, but rather a vocation that influences<br />

not only your own life but also the<br />

community and everyone around you.<br />

There seems to be some common traits<br />

among many individuals that have been<br />

highly successful in the martial arts<br />

industry, can you address that some?<br />

WJ: Yes, it is fascinating to observe<br />

how many of us in the martial arts that<br />

have managed to establish successful<br />

businesses have reached levels of success<br />

that might be considered unattainable.<br />

One thing is that a number of us<br />

have had personal struggles and past<br />

hardships that we had to rise above to<br />

find our path. Secondly, there has to be<br />

willingness to take personal responsibility<br />

for our failures and not simply dismiss<br />

or attribute them to societal factors,<br />

communal influence, upbringing, or any<br />

number of reasonable excuses. Another<br />

thing I have noticed in gaining significant<br />

money, there is the realization that<br />

it is not the ultimate goal. Money may<br />

serve as an indicator of certain things,<br />

but it does not express the fullness of<br />

our purpose. Wealth is far more important<br />

as I have said and that comes from<br />

putting first the things that enhance us<br />

as human beings.<br />

MAWN: Well said. Now, despite the<br />

challenging and enriching<br />

background<br />

you<br />

described,<br />

you also enjoyed<br />

an extraordinary<br />

career as a competitive<br />

martial artist at the highest<br />

level. Could you briefly elaborate on<br />

that journey and how you believe it has<br />

shaped your current path?<br />

WJ: Well, I must admit, I was once<br />

an egotistical natural athlete, going<br />

through that phase where you believe<br />

you’re the best person in the room<br />

and no one can defeat you. But<br />

I think it was necessary to go<br />

through some of that in order to<br />

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reach the point where we currently find<br />

ourselves. Wisdom cannot be attained<br />

without experiencing setbacks and<br />

defeats, acknowledging that there is<br />

always more to learn. In my early days,<br />

they called me the “Bus Boy” because<br />

I would enter these karate tournaments<br />

where I would have to travel on a threeday<br />

bus trip just to reach the venue.<br />

Since I couldn’t afford a hotel, I would<br />

compete at the Diamond Nationals, get<br />

eighth place, and immediately get back<br />

on the bus to return home. The first<br />

tournament I won, took place at Madison<br />

Square Garden during the prestigious<br />

Cho’s All American Championships.<br />

I hold a deep affection for New York.<br />

I competed in kung fu tournaments<br />

where I faced some of the best individuals<br />

in the city. I emerged victorious, and<br />

the experience was truly remarkable.<br />

Competing in those old-school events<br />

was intense because I sparred against<br />

renowned figures and watched and<br />

listened to others like Cynthia Rothrock<br />

and Billy Blanks. As the youngest competitor,<br />

I followed one rule and it played<br />

a significant role in my growth—whenever<br />

those guys were talking, I would<br />

shut up and listen attentively. I soaked<br />

up their wisdom, and it paid off when it<br />

was my turn to compete.<br />

Prior to my incarceration, I had<br />

already achieved remarkable success,<br />

winning world championships and being<br />

recognized as one of the top kung<br />

fu competitors in the world. When I<br />

came back I achieved even greater accomplishments<br />

than before. I won the<br />

<strong>World</strong> Championships in Germany and<br />

was honored with the Black Belt Hall<br />

of Fame title for Kung Fu Instructor of<br />

the Year in Baltimore. The accolades,<br />

though significant, are merely byproducts<br />

of my journey.<br />

MAWN: You certainly were at the top<br />

and it was well deserved. How has your<br />

journey impacted your instruction?<br />

WJ: The truth is, the ultimate joy for<br />

me lies in teaching. Seeing my students<br />

surpass anything I have ever achieved<br />

brings me immense happiness. When<br />

you visit my dojo, you’ll find me actively<br />

participating in every class—backflipping,<br />

rolling around, and joking with the<br />

parents. Teaching is what I truly love.<br />

I desired to be a champion more than<br />

anything else, but jail made me realize<br />

that I am a better teacher than I am a<br />

champion. I might die on my dojo floor<br />

because of the love I have for teaching.<br />

I enjoy people from all walks of life and I<br />

don’t get caught in racism.<br />

So the tournaments provided me with<br />

the opportunity to have mentors like<br />

Billy Blanks, who I can reach out to even<br />

now, and he reminds me of my purpose<br />

and helps me understand it. Wesley<br />

Snipes, Brandon Beliso, John Kokinos,<br />

and the list goes on. Knowing these<br />

individuals is the embodiment of true<br />

wealth. In the martial arts community,<br />

you can connect with people from many<br />

levels of economic backgrounds, but<br />

we’re still unified.<br />

My ultimate goal is to become a true<br />

representation of the joy of martial arts<br />

and pass it on to the next generation.<br />

I want the martial arts to evolve into<br />

something bigger and better than what<br />

it is today. The only way to bring this<br />

about is by focusing on passion rather<br />

than chasing money. As Damon John<br />

wisely advises, when you chase your<br />

passion, incredible things happen.<br />

I appreciate the significance of titles<br />

and tournaments, but what I truly cherish<br />

are the connections and camaraderie<br />

among like-minded individuals.<br />

Now when we’re together, we can be<br />

our authentic selves, cracking jokes,<br />

and simply being normal people. The<br />

tournaments provided me with that<br />

experience. I strive to instill that same<br />

spirit in my students and carry forward<br />

the legacy of those legendary figures.<br />

Through our creation of Point MMA, we<br />

aim to honor their contributions and<br />

preserve their memory.<br />

MAWN: Yes, the martial arts can be<br />

a wonderful community! Next, you have<br />

built a successful martial arts school<br />

where you teach children and families.<br />

What does the system of programs<br />

consist of and how is it serving your<br />

community?<br />

WJ: It has been a wonderful and challenging<br />

journey, but I always felt that<br />

there was more I could do to make a<br />

positive impact in the community. That’s<br />

where Point MMA comes into play. Point<br />

MMA is not just a martial arts program,<br />

it’s a mission-driven initiative.<br />

Part of this is the Complete <strong>Martial</strong><br />

Artist is my testimonial which I wrote to<br />

myself while I was in prison. What I’m<br />

doing with that is sharing with my students<br />

and parents is the self-discovery<br />

I hand and the things that I had learned<br />

from my experiences that would be able<br />

to help them through similar situations.<br />

It basically is not about a style, but<br />

more about the principles and values of<br />

martial arts for the whole mind, body,<br />

and spirit.<br />

Now with regard to Point MMA, its<br />

mission is to use martial arts as a catalyst<br />

for personal growth, empowerment,<br />

and social change. I would like to note<br />

that my wife Kimber Johnson is also the<br />

creator of that program, not just me. She<br />

just kind of remains behind the scenes,<br />

but I would not be able to do much of<br />

what we’re doing without her!<br />

At the time of its beginning, we were<br />

thinking about taking out sparring from<br />

our program because it seemed we<br />

were losing a lot of people over that,<br />

but that was mostly because of what<br />

was being seen in UFC. Sparring is<br />

essential to martial arts, but we didn’t<br />

think a child should be exposed to cage<br />

type fighting, so we made sure that the<br />

curriculum included an appropriate type<br />

of sparring. We believe that a complete<br />

46 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4

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system of martial arts is a powerful tool<br />

in transforming lives and communities<br />

when it aims at instilling discipline, confidence,<br />

and respect in students while<br />

also addressing important social issues<br />

for the greater good.<br />

MAWN: That sounds great and<br />

beneficial. What are some of the key<br />

components to the program?<br />

WJ: The program goes beyond traditional<br />

martial arts training and incorporates<br />

fitness, self-defense, character<br />

development, and leadership skills. We<br />

want to develop well-rounded individuals<br />

who not only excel in martial arts but<br />

also become responsible and passionate<br />

members of society. The Point MMA<br />

program is not just about training individuals,<br />

it’s about making a difference<br />

on a larger scale. So we actively engage<br />

with the community and collaborate with<br />

other organizations to address social<br />

issues like bullying, violence prevention,<br />

and youth empowerment. We organize<br />

events, workshops, and seminars that<br />

promote positive values and provide<br />

tools for personal growth.<br />

In addition, we connect great martial<br />

artist names to our techniques, like<br />

Chuck Norris and Billy Blanks. So when<br />

the students do, “the Billy Blank’s<br />

technique,” or any other technique with<br />

a name attached to it, it gives them a<br />

sense of connection and inspiration. Because<br />

they don’t know who some of the<br />

people are, they google the name and<br />

find out about the person. Then they<br />

associate themselves with the greatness<br />

of martial arts legends and feel<br />

motivated to achieve those techniques.<br />

This became a way for us to honor the<br />

pioneers and legends of martial arts and<br />

keep their legacy alive.<br />

Our goal is to create a community of<br />

martial artists who are not only skilled<br />

fighters but also advocates for change.<br />

We want to inspire our students to use<br />

their martial arts training and the values<br />

they learn to make a positive impact in<br />

their own lives and the lives of others<br />

because Point MMA is not just a martial<br />

arts program. It’s a philosophy, a mission,<br />

and a movement. It encompasses<br />

the complete martial artist concept,<br />

community engagement, and a commitment<br />

to making a difference in<br />

the world through martial arts for<br />

all children, regardless of their<br />

background or financial situation.<br />

We wanted to create an inclusive<br />

platform where kids could learn<br />

and grow in a supportive environment.<br />

MAWN: The program actually<br />

reached a national level of awareness<br />

and success. What do you<br />

think about the success and its<br />

reach to the world?<br />

WJ: Yes it has been really successful.<br />

We managed to reach<br />

the second round of the reality<br />

television show Shark Tank and<br />

even made it to the cover of Black<br />

Belt <strong>Magazine</strong>. So the program was<br />

nationally recognized, but what I<br />

wanted to do was bring things back<br />

to the community. We wanted the program<br />

to be accessible to all kids so we came<br />

up the the new Kids Point MMA which<br />

focuses on teaching 37 essential skills for<br />

kids by kids. So we got a lot of help from<br />

other industry leaders to help us in the<br />

direction we should go in for the kids.<br />

We also had to recognize the importance<br />

of integrating martial arts with<br />

other sports and activities that kids are<br />

involved in. We don’t want to compete<br />

with football, soccer, or basketball.<br />

Instead, we want to complement and<br />

enhance their overall athleticism. Our<br />

martial arts can provide valuable physical<br />

and mental training that can benefit<br />

young athletes in any sport.<br />

This enables kids to practice the 37<br />

skills outside of the school, like a kid<br />

practicing with a basketball outside<br />

of the gym. <strong>Martial</strong> arts didn’t seem to<br />

have this outside of the school kind of<br />

training element for kids, where they<br />

could train and teach their friends<br />

through the phone, tablet or computer,<br />

so we created it with this intention as<br />

well. The idea of 37, was to connect it<br />

to the pop culture of the 37 chambers<br />

of the Shaolin temple found in classic<br />

movies, etc.<br />

Once again, we believe Point MMA<br />

is not just about competition or winning<br />

championships. It’s about building character,<br />

instilling confidence, and teaching<br />

life skills that will serve children well<br />

beyond the mat, but the appropriate<br />

kind of sparring develops more than<br />

just a champion in the ring. We want our<br />

students to become champions in their<br />

communities, schools, and personal<br />

lives. We believe that the principles of<br />

martial arts, such as discipline, respect,<br />

and perseverance, can positively impact<br />

every aspect of a child’s life. We believe<br />

in the power of mentorship and peerto-peer<br />

teaching, where older students<br />

can guide and inspire younger students.<br />

This creates a sense of responsibility,<br />

leadership, and a deeper connection<br />

within the martial arts community. That’s<br />

the true essence and purpose of Point<br />

MMA and our Kids Point MMA program.<br />

MAWN: You have done a great job<br />

with this program, but it became even<br />

bigger than Point MMA. Can you explain<br />

a little bit more about the certification<br />

program in the Complete <strong>Martial</strong> <strong>Arts</strong><br />

system that also allows each student<br />

to learn how to teach martial arts in a<br />

structured environment with supervision?<br />

Also, please briefly explain about<br />

the 1 Million Scholarship Fund?<br />

WJ: That’s a great question. First, the<br />

Complete <strong>Martial</strong> <strong>Arts</strong> certification program<br />

equips individuals with the necessary<br />

skills and knowledge to effectively<br />

share our martial arts training curriculum<br />

with others. As mentioned, it’s not just<br />

about learning techniques, but also<br />

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about understanding the principles and<br />

values of martial arts and enables us to<br />

reach into the community by offering<br />

opportunities for individuals to become<br />

certified instructors. It’s about teens<br />

being able to mentor younger kids positively.<br />

This brings the benefits of martial<br />

arts to more people and empowers<br />

them to become leaders and instructors<br />

within their own communities. By training<br />

instructors passionate about martial<br />

arts, they make a positive impact and<br />

create a ripple effect to spread the values<br />

and teachings of martial arts further<br />

and wider.<br />

Additionally, we have established<br />

the 1 Million Scholarship Fund as part<br />

of our commitment to providing access<br />

to martial arts for children who may not<br />

have the financial means to participate.<br />

This scholarship fund aims to support<br />

deserving children who show potential<br />

and dedication to martial arts but may<br />

face financial barriers. By removing the<br />

financial obstacle, we can ensure that<br />

more children have the opportunity to<br />

experience the transformative power of<br />

martial arts and benefit from its positive<br />

influence.<br />

The combination of the certification<br />

program, outreach into the community,<br />

and the 1 Million Scholarship Fund work<br />

together to serve our mission of making<br />

martial arts accessible and impactful<br />

for everyone. Through these<br />

programs, we strive to create<br />

a positive and inclusive<br />

environment where individuals<br />

from all walks of life can<br />

participate and thrive in<br />

martial arts.<br />

Once again, our ultimate<br />

goal is to inspire and empower<br />

individuals to become<br />

champions in their own lives<br />

and make a difference in<br />

their communities. By providing<br />

the tools, resources, and<br />

opportunities for personal<br />

and professional growth,<br />

we aim to create a lasting<br />

impact that goes beyond the<br />

confines of the martial arts<br />

school. We want to contribute<br />

to the improvement of<br />

society by developing strong<br />

individuals who embody the values of<br />

martial arts and positively influence<br />

those around them.<br />

MAWN: This is a well thought out all<br />

inclusive program for your community.<br />

Can you expand a bit more of the impact<br />

on teenagers and younger students being<br />

mentored by them?<br />

WJ: Another excellent question. So,<br />

as the teenagers progress and become<br />

squad team members, we want to harness<br />

their potential and the skills they<br />

have developed to make a positive<br />

impact in their communities. One of our<br />

objectives is to provide opportunities for<br />

teenagers to become mentors and instructors<br />

themselves. By doing so, they<br />

not only enhance their own martial arts<br />

skills and leadership abilities but also<br />

become role models for younger children.<br />

They can pass on their knowledge,<br />

teach the 37 skills, and instill the values<br />

and principles of martial arts in the next<br />

generation.<br />

This mentorship program helps<br />

bridge the gap between teenagers and<br />

younger kids, allowing them to connect,<br />

learn from each other, and grow<br />

together. It fosters a sense of unity and<br />

camaraderie within our martial arts community.<br />

Through this process, the teenagers<br />

who have experienced personal<br />

challenges and growth can now use<br />

their own journey as a source of inspiration<br />

and guidance for others.<br />

Ultimately, our aim is to provide a<br />

platform for teenagers to transform their<br />

own lives and the lives of others through<br />

martial arts. By recognizing their potential<br />

and providing them with the tools<br />

and opportunities to lead, we contribute<br />

to their personal development, build<br />

character, and instill a sense of purpose.<br />

Together, we can create a community<br />

where everyone can thrive and make a<br />

positive difference.<br />

We understand the importance of<br />

creating an environment that caters<br />

to their evolving needs and interests.<br />

We want to provide them with a space<br />

where they can express themselves,<br />

find their own unique path within martial<br />

arts, and even explore entrepreneurial<br />

opportunities. We want to show them<br />

that martial arts can be a lifelong pursuit<br />

that goes beyond just training and competition.<br />

By empowering teenagers to have<br />

ownership over their martial arts journey,<br />

we can retain their interest and<br />

engagement during this crucial phase of<br />

their lives. We encourage their creativity,<br />

support their goals, and guide them<br />

towards realizing their full potential.<br />

Whether it’s through developing their<br />

own training programs, organizing<br />

events, or exploring business opportunities<br />

within the martial arts industry, we<br />

want to nurture their entrepreneurial<br />

spirit and help them succeed.<br />

In essence, our mission is to provide<br />

teenagers with the tools, resources, and<br />

mentorship they need to navigate this<br />

transformative stage of life while staying<br />

connected to the values and principles<br />

of martial arts. By doing so, we can help<br />

them build a strong foundation for success,<br />

both on and off the mat. Together,<br />

we can create a martial arts community<br />

that supports teenagers in realizing their<br />

potential, embracing their individuality,<br />

and making a positive impact in the<br />

world around them.<br />

MAWN: This is a wonderful and<br />

impactful program for the community<br />

and spread of the martial arts culture.<br />

Thank you for sharing your experience<br />

and knowledge with our readers.<br />

50 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4

Jan 26, 27, 28, 2024<br />

Tropicana Casino and Resort AC NJ<br />

718 856 8070 0r ActionMA4@gmail.com



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Reach For The Stars with Master Alirezael:<br />

Star Brazilian Jiujitsu<br />

is the owner and head coach of Star Brazilian Jiujitsu<br />

(BJJ). He is a Pan American Brazilian Jiujitsu Champion<br />

(Gi and No GI), <strong>World</strong> Sambo Champion, and a National<br />

Champion in wrestling. Starr BJJ hosts classes in<br />

Brazilian Jiu Jitsu, Muay Thai kickboxing, American<br />

Boxing, Wrestling, MMA, and Children’s BJJ where<br />

students are taught to strive to reach for the stars.<br />

MAWN: How long has your school been in business and what<br />

are the enrollment numbers?<br />

YA: Star Jiujitsu has been in business for 17 years. The average<br />

enrollment at our school is 150–170 students, with a current enrollment<br />

of 170.<br />

MAWN: What is the major contribution that your school is bringing<br />

to your community?<br />

YA: I used to be on the National Level Wrestling Team back<br />

home when I resided in Iran. Back then, people would find out<br />

about me because I had a very strong wrestling background:<br />

working with wrestlers, and helping with high school wrestling. So I<br />

started martial arts and Jiu-Jitsu because I was teaching wrestling,<br />

and then because of wrestling I kind of moved to Jiu-jitsu.<br />

MAWN: What are the most significant programs you provide<br />

and their benefits to participants?<br />

YA: The highlight of my day is the kids program. I especially<br />

enjoy working with kids who are acting out. I love to work with<br />

them because, obviously, martial arts is such a positive way to<br />

bring them peace. I have a bunch of examples of students who<br />

were literally getting up from the middle of the school class and<br />

just running away into the hallway. Now after some time with us,<br />

they’ve got smiley faces. I work with them to see a change in<br />

their attitude.<br />

MAWN: What has been your experience with trying to promote<br />

your school?<br />

YA: In the beginning, I would say I did not have much success.<br />

Although my numbers are not that bad, I did not have much<br />

success with advertising. Over the years, I have done a bunch<br />

of Facebook and Instagram ads. I promoted at the gym and with<br />

some at-home flyers.<br />

Once I hired a company for 4 months to help out and they<br />

promised me 30 students in one month after the initial $500 start<br />

up fee. Now, I’ve been in business long enough to know that they<br />

all will say everything and anything to you to get your business.<br />

They put a bunch of ads on Facebook and Instagram resulting in<br />

few leads, but unfortunately nobody signed up, so I spent 4k or 5k<br />

with no results.<br />

MAWN: So now, what is your process for student acquisition?<br />

YA: I have found that word of mouth promotion works the best.<br />

I get most of my students from the internet. Basically, they just<br />

search for Jiu-Jitsu or martial arts and then they find me. They<br />

visit the school and I let them try a few lessons so they can see<br />

the value.<br />

MAWN: Do you have a lead generating website and what<br />

about it has been most productive regarding leads?<br />

YA: Yes, I have an Amazing <strong>Martial</strong> <strong>Arts</strong> Website as part of the<br />

ATLAS management system. It has been generating 7 to 10 new<br />

enrollments from around 30 leads each month.<br />

MAWN: So you use ATLAS and what features are providing the<br />

best benefits for running your school more efficiently?<br />

YA: Yes, I use ATLAS which coordinates with the website for<br />

follow up leads.<br />

I do it myself by simply sending an email and giving a call,<br />

then I use the automation in the ATLAS system. I get leads every<br />

time. The email gets sent to me, and I reply to that. I call them<br />

and also I reply with an email, and then I follow up with them in a<br />

week or so. Whatever offer we’re doing at the time, I just follow<br />

up on every lead.<br />

MAWN: What advice do you have for other martial arts school<br />

owners for having business for having success in business?<br />

YA: My advice for other schools is just to create a very friendly<br />

atmosphere, because, especially in a sport like Jiu-Jitsu, which<br />

we teach, which is kind of rough. People have to feel extremely<br />

comfortable, and not be afraid to come in, and that’s where I<br />

come in. I just make sure they have a great time and make sure<br />

they know everybody is their friend. That’s what works for me. I<br />

also let them know this is not a gym where people are trying to<br />

beat you up.<br />

54 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4

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Which Easy Promotion Could<br />

Help You Open 12 Locations?<br />

25-year industry vet Master Do Hyun Chang reveals the one simple promotion that<br />

has skyrocketed his schools’ profits.<br />

MAWN: What market do you teach?<br />

DC: I’m located in Cary, North Carolina, and I teach primarily<br />

families.<br />

MAWN: What year did you open your school?<br />

DC: 1995.<br />

MAWN: Which martial arts styles do you teach?<br />

DC: Taekwondo only.<br />

MAWN: How many active students do you teach?<br />

DC: I have 12 locations, 2,500 students total, and 200 per<br />

school on average.<br />

MAWN: What do you consider your schools’ strengths?<br />

DC: We have eight kinds of rotations. We have a warming-up<br />

system where we rotate every two weeks for 15 minutes (a fourmonth<br />

circuit). We also rotate action (targets, etc., with music).<br />

Instructors and kids love it because they never get bored.<br />

MAWN: Do you have a Black Belt Club/Master Club/Leadership<br />

Program? If so, could you describe how that works?<br />

DC: We have a tuition-based Leadership Team for teenagers for<br />

$270 per month. We teach them how to understand and motivate<br />

others and students. We take our future staff through this program<br />

to invest time in our own staff. I teach most of the classes myself<br />

among the 12 locations so I also teach them how to run a school,<br />

focusing on finding good leaders and developing them more<br />

widely and deeply. My program is detail oriented to try to prevent<br />

students from burning out due to their lack of time management.<br />

It also develops and identifies their strengths like personality and<br />

intelligence. We spend a couple months on finding strengths.<br />

MAWN: Can you mention a few benefits that having a management<br />

system brings to your business?<br />

DC: It’s improved our relationship with our students, and our<br />

financial management, by not having to take a one-time payment.<br />

Our number one school uses nearly all of the tools.<br />

MAWN: What have been your most successful marketing systems,<br />

promotions, or strategies over the last year?<br />

DC: Birthday parties gain us two new enrollments on average.<br />

We had nine parties last week. If a student brings five or ten<br />

friends, four or five will sign up for a trial. We also sign kids up for a<br />

birthday party when they sign up for their trial. They book on their<br />

first time coming through our door. We’re fully booked with parties<br />

every single weekend. We have a disco ball, DJ booth, and a great<br />

sound system. The kids love it. It’s our biggest marketing strategy.<br />

MAWN: Why are you running multiple schools and expanding?<br />

DC: I want to be a good influence and help others develop life<br />

skills. I wanted to give back. Many of my staff and instructors were<br />

my students and they needed a secure job and money, but I had<br />

more staff than locations. It also makes good revenue; some of my<br />

staff is making more than $100,000 per year. We have no contract<br />

except for a non-compete. We also have a bonus program where<br />

they earn extra money for having over 200 students or $1 million in<br />

income a year in addition to a cut of our profits.<br />

56 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4

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Creating Your School Owners<br />

To-Do List<br />

by Hanshi Dave Kovar<br />

In the martial arts industry, it can be easy to feel like there is way too much on the todo<br />

list. Sometimes things can stack up and even the most organized people can get<br />

a little overwhelmed. Whenever this happens to me, I do an exercise I call “Plan, Act,<br />

Review, Renew.”<br />

This is a great exercise for martial arts school owners<br />

and instructors for identifying top priorities and getting them<br />

accomplished.<br />

Here’s how it works:<br />

1. Plan. Write down 10 things or tasks you<br />

would like to get done in your martial arts<br />

school. Don’t take any more than five minutes<br />

to do this. Write down even the most outrageous<br />

ideas that might pop in your head.<br />

Next, prioritize, in order of importance,<br />

everything you wrote down, using a number<br />

one for the highest priority items through 10<br />

for the least important. You need to have<br />

two or three priority one items. Go<br />

ahead and rewrite all of the priority<br />

one items on a separate piece<br />

of paper.<br />

2. Action. Your assignments<br />

for the next week are<br />

to make a plan of action<br />

for all of your number one<br />

priorities and take the first<br />

steps toward accomplishing<br />

these goals.<br />

3. Review. At the end of the<br />

week, take some time out of<br />

your day to look over your plan<br />

and acknowledge everything you accomplished. It helps to do this<br />

with your team so you can all hold each other accountable to your<br />

to-do lists. Set up a time to review your progress on a regular basis<br />

(maybe during your staff meeting) so you can stay on track.<br />

4. Renew. The final step is to renew your goals. Look over your<br />

original list every so often and re-prioritize. Are all 10 items still<br />

important? Have any been fully accomplished. If you decide one<br />

of your goals isn’t as important as it used to be, put it lower on the<br />

list. If it has been achieved, cross it off the list and start back at the<br />

planning step.<br />

HANSHI DAVE KOVAR is an 8th degree black belt and recognized as the “Trainer of Trainers.” Hanshi<br />

Dave Kovar is an internationally acclaimed instructor with black belt degrees in ten different martial arts styles. His<br />

systems have been implemented in hundreds of schools around the US.<br />

58 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4<br />

Photograph by Andres Victorero

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<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong> is the definitive source<br />

for information, news, education, ethical business<br />

practices, product reviews and innovative developments in<br />

the world of martial arts business.<br />

We are always on the look out for notable, engaging and<br />

valuable stories for our readers!<br />

If you, your school, organization, event, product, or service<br />

has a story that might be of value to our readers, we’d love to<br />

hear about it!<br />

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or Email Editor@<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com


Public Speaking for<br />

<strong>Martial</strong> Artists (Part 1)<br />

by Grandmaster Jessie Bowen<br />

This article supports martial artists in the growth and development<br />

of their martial arts programs to become better speakers<br />

and presenters.<br />

When was the last time you had to speak in front of a crowd?<br />

Perhaps you’re a martial arts instructor or school manager, and<br />

talking to a crowd or enrolling students is second nature. But, on<br />

the other hand, maybe you’re already a part of that group, aspiring<br />

to be a leader.<br />

Regardless of whether you’re used to speaking, it’s no<br />

secret that becoming a confident and skilled speaker isn’t<br />

only a necessary part of strong leadership. In many situations,<br />

it’s also an opportunity for you to earn money by<br />

spreading a message you care about. So let’s<br />

look at the path to public speaking and how to<br />

become a public speaker.<br />

My success at running a martial arts school<br />

for over 38 years and expanding that success<br />

into other opportunities has afforded<br />

me the opportunities to grow and develop a<br />

public speaking platform. I attribute this to my<br />

martial arts instructor, Jan Wellendorf, author<br />

and founder of Karate International of<br />

North Carolina.<br />

I began my teaching<br />

career as a martial arts<br />

instructor at the rank<br />

of greenbelt. I was<br />

21 years old, and I<br />

did not have a lot<br />

of life experience.<br />

The first night I<br />

was given the opportunity<br />

to lead<br />

the class, I stood<br />

there as everybody<br />

was looking and waiting for me to give the first command,<br />

but nothing would come out of my mouth. So I went to my instructor’s<br />

office as he was sitting there waiting for me, and I told him,<br />

“ Sir, I can’t do this. “ He said yes, you can. He gave me a manual<br />

that he had developed for his instructor program. It was called the<br />

Methodology of Teaching.<br />

I took the material, studied it, and came back the next day,<br />

and it wasn’t that much better. If I mispronounced a word or my<br />

grammar wasn’t correct after class, he would call me to the office<br />

and correct it. I know that many of you would say you would have<br />

walked out of his school and never returned. But those lessons<br />

and the discipline of returning to receive the corrections changed<br />

my life. In 2 1/2 years, I had my own karate franchise. I became<br />

the martial arts instructor at Duke University, a former sports<br />

coordinator for the US Olympic Committee, developed hundreds<br />

of students to the rank of black belt, a seminar facilitator for the<br />

world-renowned Silver Method training program, and a corporate<br />

educator for Duke Corporate Education traveling the world speaking<br />

the companies such as Nike, Raytheon, Swiss Re, Coca Cola,<br />

American Express, and others. I said all of that to say that when<br />

you become consciously aware of your speech and learn how to<br />

be an effective communicator, the doors of opportunity will open<br />

for you.<br />

Don’t leave it to chance. Instead, create a system of<br />

consistency.<br />

One of the biggest mistakes most martial arts school owners<br />

make is not understanding the telephone’s perceived value.<br />

The first words out of your mouth will “make it” or “break it” as to<br />

whether the person makes an appointment to attend your class.<br />

When a potential client calls to gain information about your martial<br />

arts program, it provides you with the opportunity to impress them<br />

through your voice and the words you speak to make an appointment<br />

and pursue you as a teacher.<br />

Contact Jessie Bowen or subscribe to his online training class if<br />

you need support. www.coachjessiebowen.com<br />

GRANDMASTER JESSIE BOWEN is president of Karate International of Durham, Inc., a member of the<br />

American <strong>Martial</strong> <strong>Arts</strong> Association Sport Karate League and Hall of Fame, and has been a member of the Duke University<br />

PE Staff for over 25 years. He is the author of Zen Mind-Body Mindfulness Meditation and Zen Mind-Body Mindfulness<br />

Meditation for <strong>Martial</strong> <strong>Arts</strong>, as well as several other books, programs, and audio CDs on meditation and success training.<br />

60 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4

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Optimizing Advertising<br />

Strategies: Google Vs. Facebook<br />

and Instagram<br />

by Mr. Sean Lee<br />

Let’s discuss the differences between Facebook, Instagram, and Google<br />

advertisements. Each platform targets different audiences.<br />

With Facebook and Instagram ads you can pinpoint a market<br />

based on user demographics through the platforms’ marketing<br />

tools. An example might be to send your promotions to parents<br />

with children between the ages of four and seventeen with a<br />

certain income range and location. In this case, not all of these<br />

individuals may currently be interested in martial arts training, but<br />

some of them could potentially be your target audience.<br />

On the other hand, Google search advertisements allow you<br />

to target people with similar interests, like parents with young<br />

children or individuals interested in martial arts and self-defense.<br />

However, the main difference lies in the nature of<br />

searches. Unlike Facebook and Instagram, where<br />

ads are displayed to users, Google cannot make<br />

people search for specific terms. Although<br />

Google provides options like promotional<br />

emails and affiliated websites, they have<br />

limitations. People tend to search on Google<br />

when they have some specific query or need,<br />

rather than casually browsing. In contrast, social<br />

media channels like Facebook and Instagram<br />

are commonly used for entertainment and<br />

socializing, resulting in users spending more<br />

time on these platforms. Consequently,<br />

ads on social media channels<br />

can be exposed to users more<br />

frequently than on Google.<br />

However, there is an important<br />

caveat. If someone<br />

searches for martial arts and<br />

your school appears on the<br />

first page or within the top results, either organically or through<br />

paid SEO efforts, there is a higher likelihood that they will click<br />

on your link and potentially sign up for a trial lesson. Therefore,<br />

Google search or Google advertisements tend to attract more<br />

qualified leads compared to Facebook and Instagram. While the<br />

latter platforms may indicate some level of interest in martial arts<br />

training, they might not be actively interested or fully aware of<br />

what’s involved. As a result, the opt-in rate for Facebook and Instagram<br />

ads can be lower, sometimes significantly lower, than that of<br />

Google advertisements. With this being the case, you have a better<br />

ratio of browsers showing up and converting into students at your<br />

school through google ads because they are already interested.<br />

Many of our customers who use our advertising services often<br />

ask which channel they should utilize. My recommendation is to<br />

use both channels, but emphasize Google. While Facebook and<br />

Instagram can generate higher lead numbers, it doesn’t necessarily<br />

mean that these leads are qualified or will enroll in your school.<br />

It’s common to see a situation where, out of 60 or 70 opt-ins in a<br />

couple of weeks, only half of them respond to follow-up calls. This<br />

is the nature of social media advertising. Therefore, it’s important<br />

to understand these dynamics. Additionally, it’s crucial to utilize<br />

other channels like flyers, door hangers, or even phone messages<br />

to maximize your reach. Every channel should be utilized because,<br />

ultimately, our goal is to increase the number of students<br />

in your school rather than focusing on conversion percentages.<br />

In summary, these are the differences between Google<br />

advertisements and Facebook/Instagram social media advertisements.<br />

It’s essential to have a comprehensive marketing strategy<br />

that incorporates various channels to achieve the desired student<br />

body numbers.<br />

SEAN LEE is the Executive Director of Sales and Marketing for hundreds of martial arts schools<br />

and specializes in online and social media marketing using his extensive professional experience in<br />

sports and martial arts marketing, contract negotiation, and investment.<br />

62 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4

BE RECOGNIZED in future editions of<br />

<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong>.<br />

Our goal at <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong> is to<br />

support our industry and help you grow your martial<br />

arts school. It’s incredibly useful for our readers to hear<br />

about YOUR specific experiences and results.<br />

You are part of a wonderful industry and community<br />

with <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong>, and now, you’ll<br />

be able to share and contribute to that community in a<br />

richer and more meaningful way than ever before!<br />

Share Stories About:<br />

• Achieving a New Rank<br />

• Opening a New Location<br />

• Winning an Award<br />

• Discovering a Successful Marketing Strategy<br />

• Building a Retention System that Works Well<br />

• Tournament Results<br />

• Anything else that our readers might find valuable!<br />

<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com/Ureport<br />

Or send your story ideas to Editor@<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com


Finding The Gift<br />

of Living Masterfully<br />

by An-Shu Stephen Hayes<br />

Developing real martial arts skill is not a quick-stick tack-on, but rather a<br />

deep-seeded accumulation.<br />

You have to learn good lessons and then repeat<br />

those over and over to make a part of you the new<br />

insights and ways of being.<br />

Make a point of sharing with everyone who enrolls<br />

alongside you in your martial arts training hall your stories<br />

of how practice has shaped and sharpened your life.<br />

Encourage all newcomers to look beyond the minutes<br />

of each class to the months and years needed<br />

to cultivate the deepest benefits of your<br />

shared martial art practice.<br />

As a seeker in a good and worthwhile<br />

martial arts dojo, you get to<br />

learn that:<br />

1. Most things are achievable,<br />

if you clearly state your goal, hold<br />

to the belief that you are worthy<br />

of succeeding at that goal, and just refuse<br />

to give up. Sure, one person in millions might<br />

win a lottery, but success rarely floats down<br />

as a surprise gift. Progress in the personal development<br />

needed to blossom into the person<br />

you were meant to be takes work<br />

and time because you are<br />

changing who you are and<br />

how the world is.<br />

2. What you<br />

enrolled for is not<br />

achieved in a<br />

class — or even a<br />

month of classes.<br />

The real power<br />

of martial arts<br />

training emerges when approached as a life-practice. Vibrant wellbeing<br />

is not derived from a single careful meal each week. Health<br />

restorative benefits of sleep are not achieved with one good night<br />

of deep, restful sleep on a weekend. Yes, you can certainly attend<br />

a few classes in the dojo to check out how it feels to train, but once<br />

committed training seriously begins, you must understand that<br />

nothing happens without long-term consistent focused effort.<br />

3. The most valuable lessons learned from years of martial<br />

arts practice are not immediately obvious. A powerful deep<br />

knowing, way under the surface and so hard to name and define<br />

before you get there and experience it, builds with sincere life-long<br />

practice of the martial arts. In a worthwhile martial arts school, you<br />

not only become a master of your martial technique, you become a<br />

master of living fully and authentically.<br />

4. And… This study’s benefits are way broader and deeper than<br />

you ever imagined when first enrolling.<br />

AN-SHU STEPHEN HAYES has authored more than 20 books, worked as a body guard for the Dali<br />

Lama, supervised over 30 school locations worldwide, and was named “A legend; one of the 10 most influential<br />

living martial artists in the world” by Black Belt <strong>Magazine</strong><br />

64 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4<br />

Photograph by BrianAJackson


Browse the <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong><br />


Do You Have Items to Sell?<br />

Is There Something You Need?<br />

Selling Your School?<br />

Looking to Buy a School?<br />

Are You An Instructor Looking For a<br />

Career in The <strong>Martial</strong> <strong>Arts</strong>?<br />

Are You a School Owner<br />

Looking to Hire Instructors?<br />

<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4 65


The Difference Between<br />

Babysitting and<br />

<strong>Martial</strong> <strong>Arts</strong> Education<br />

by Grandmaster Mike Bugg<br />

What is the difference between<br />

babysitting and a real school?<br />

Two things: attitude and content.<br />

Like everything else, your attitude controls your altitude. If you<br />

have the right attitude, you can soar with the eagles. If you have<br />

the wrong attitude, you may end up sleeping with the fishes.<br />

In a martial art school, the attitude must be CARE. If you care<br />

about your students, you will find or create a quality educational<br />

program. If you don’t care, you might as well be babysitting.<br />

What is a quality educational program? One that teaches<br />

real martial arts values, like honesty, integrity, perseverance, and<br />

leadership.<br />

Some school owners have started an after-school<br />

program because they’ve heard they can make a lot of<br />

money. If they take the easy way out by throwing out<br />

a ball and saying, “Everyone, play dodgeball!” I can<br />

understand that the screaming and chaos might<br />

make this instructor feel like a babysitter. After all,<br />

what is he teaching?<br />

Other school owners have an organized,<br />

quality educational program where students, the<br />

parents, and the instructors all know exactly what<br />

is being taught.<br />

Personally, I love to teach adults, but I also<br />

love to teach children because they will be the<br />

future leaders. In our modern society, there<br />

are too many children in desperate need<br />

of the martial arts because they come<br />

from broken homes. My instructors and<br />

I can spend more time with these students<br />

if they come to our after school<br />

program than if they come to our night time program. The only<br />

challenge is where to get enough high-quality activities to utilize all<br />

of this time.<br />

The AMS Kids monthly support pack makes all the difference in<br />

the world. It is written by martial arts educators, and the activities<br />

are designed hour-by-hour and day-by-day to develop a balanced<br />

child. During the school day they learn reading, math, history, and<br />

science. In the AMS Kids After School Program they learn physical<br />

fitness, mental fitness, and moral fitness.<br />

In addition, the AMS Kids program gives my school financial<br />

security for my adult programs. Most important of all, it helps me<br />

develop future leaders for my community.<br />

You see, I am fortunate to have been teaching martial arts long<br />

enough to have some of my former children and teen students as<br />

CEOs of our branch schools today. I fully expect these leaders of<br />

today to surpass me because the teaching tools I had are much<br />

better than the teaching tools available when I was coming up<br />

through the ranks.<br />

If you want to be a real martial arts educator, you already have<br />

the attitude, so all you need are the tools. With the AMS Kids program,<br />

you can soar with the eagles.<br />

GRANDMASTER MIKE BUGG is an 8th degree black belt and the owner of a $1.52 million-peryear<br />

location, with one of the largest after school and summer camp programs in the country.<br />

66 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4<br />

Photograph by JackF

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Speak Like Successful People!<br />

by Grandmaster Y. K. Kim<br />

The way you speak about yourself and others is so crucial, that it can ruin all your<br />

dreams, or make your lifetime special. Do not speak indulgently, without regard for<br />

feeling: Embarrassing or hurtful words will never be appealing. When your words<br />

are rational they might attract the mind, but self-interest will cause doubt, no<br />

matter how refined. When you speak from principle, others will reflect;<br />

you will build relationships and earn yourself respect<br />

Successful People have a<br />

Successful Communication<br />

Mindset<br />

Speak with C.C.U.L, and your third<br />

mouth (your heart). You can even save<br />

people’s lives. On top of that, you can turn<br />

obstacles into stepping-stones. (Meaning of<br />

C.C.U.L - Choose the right word carefully,<br />

Control your tone of voice, Use the<br />

proper body language, and make<br />

this one more choice: Listen<br />

with sincerity with all three<br />

ears,and you can become<br />

popular with all your<br />

peers!)<br />

Speak positively:<br />

Speak about possibilities<br />

and big hopes;<br />

motivate, recognize,<br />

and admire others<br />

with respect and<br />

care, and talk about<br />

future dreams and<br />

goals. You can open<br />

the door to opportunities.<br />

Speak wisely: Speak<br />

about why (problems) and how (solutions) while understanding<br />

others’ situations. You can even turn negative into positive.<br />

Speak sincerely: Speak truthfully based on principles, and you<br />

will earn trust and respect. You can build reliable networks.<br />

Speak positively, wisely, and sincerely with C.C.U.L. You can<br />

create an unlimited future.<br />

Failures Have a Poor Communication Mindset<br />

Speak negatively, carelessly, stupidly, unfairly, or arrogantly<br />

with your first mouth, and you will offer excuses, rude comments,<br />

and bad mouth others. On top of that, you will speak indulgently<br />

in any situation. You will confuse and irritate other people. You will<br />

break many relationships and close the door to opportunity both<br />

personally and professionally. You will limit yourself and block your<br />

own successful future.<br />

Can you speak like successful people?<br />

1. Intentionally speak positively, wisely, and sincerely with<br />

C.C.U.L until you speak like successful people.<br />

2. Intentionally put yourself in other people’s shoes, until it becomes<br />

second nature.<br />

3. Practice The 5 Pillars of True Success until it becomes a habit,<br />

which will empower you to speak like successful people.<br />

*This is an excerpt from the book The Five Pillars of True Success<br />

in the section on The Top 10 Successful Habits.<br />

GRANDMASTER Y. K. KIM is the most successful martial arts business leader in the US, having written<br />

over 30 books on martial arts, business, leadership, and success. He has won numerous public service<br />

awards and is the founder of the leading martial arts marketing and management company in the US.<br />

68 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4

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15 Gym Myth That School<br />

Owners Should Know (Part 1)<br />

by Grandmaster Zufi Ahmed<br />

Every year, around September or October we lose some teenagers from our martial<br />

art programmes to the lure of the gym.<br />

The usual explanation is that they want to go to the gym with<br />

their mates and weight train, despite the fact that the majority of<br />

them have earned their current peak physical conditioning through<br />

our training, they have been exposed to some myth or fad that<br />

promises them an instant fix. Massive arms, chest or abs etc.<br />

Now as I also train in the gym, I know the truth. Instead of 50<br />

minutes of intense physical exercise where they are pushed to<br />

their maximum, 10 or so teens bundle into the gym and tie up the<br />

bench press, lift with poor technique, take selfies of their<br />

abs in the mirrors, get injured and worst of all spend<br />

most of the time chatting. And they think they are<br />

going to be like Arnold?!<br />

Invariably they are convinced that there is<br />

some quick fix or trick which is going to make<br />

them huge, so whilst not attempting to rain<br />

on your parade here are some of these myths<br />

busted by www.bodybuilding.com with some<br />

<strong>News</strong> Flashes from yours truly.<br />

Myth #1: Light Weights & High Reps Increase<br />

Muscular Definition Performing high repetitions with<br />

light weights increases muscular endurance,<br />

but does not increase muscular definition.<br />

Following a healthy nutrition plan and<br />

performing cardiovascular exercise<br />

increases muscular definition. This is<br />

what you get in a <strong>Martial</strong> <strong>Arts</strong> Class<br />

Myth #2: Spot Reducing Fat<br />

Training a specific muscle group to<br />

spot reduce the fat surrounding it<br />

is just not possible. Fat is burned<br />

through cardiovascular exercise<br />

and proper dieting. Doing a set of crunches doesn’t burn the fat<br />

around the stomach. However, martial art training burns the fat<br />

throughout the entire body, including the stomach. Also, following<br />

a proper nutrition plan helps reduce the fat around the stomach<br />

and throughout the entire body. Here you will have easy access<br />

to the best cardio methods for fat loss, general health, endurance<br />

and how to make this seemingly boring activity fun and exciting!<br />

Myth #3: Training Abs Reduces Stomach Size Training the<br />

abdominals does not reduce stomach size. In fact, too much abdominal<br />

training could actually make the stomach bigger. The abs<br />

are muscles and grow as they are trained. Training the abs two to<br />

three times a week is more than enough. Keep in mind that the abs<br />

are also trained when performing many compound exercises such<br />

as squats and deadlifts, so you don’t want to train them too much.<br />

Myth #4: More Training Always Equals More Muscle Working<br />

out each muscle group too many times a week can lead to overtraining<br />

and a loss in muscle. If you are in an overtraining state, you<br />

must allow your body to recover for quite some time before getting<br />

back to regular training, in order for the body to fully recuperate<br />

and get back to normal. Being in an overtraining state and not<br />

allowing your body to recover for prolonged periods can lead to<br />

many severe symptoms, including: It is during the recovery period<br />

that your muscles grow, so not allowing them enough time to recover<br />

prevents muscular growth and could actually result in a loss<br />

of muscle, along with many of the symptoms mentioned above.<br />

Myth #5: Cardio Should Only Be Performed When Trying To<br />

Lose Fat Cardiovascular exercise should always be integrated in a<br />

workout regimen, whether or not you’re trying to lose fat. The only<br />

difference is the amount of cardio performed. If you are trying to<br />

lose fat, then there should be an increase in cardio. If fat loss is not<br />

your goal, then you should perform cardio a few times per week.<br />

GRANDMASTER ZULFI AHMED has amassed acclaim as a world-class competitor, martial<br />

arts educator, and is most notably founder and designer of the internationally renowned style, Bushi Ban.<br />

With over 45 years of martial arts experience and over 300 martial arts awards, his schools include ten<br />

locations across Texas.<br />

72 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4

Join a Winning Team!<br />

W Want a Truly Inspiring Career?<br />

W Want to Join a Growing, Creative, Vibrant Organization?<br />

W Want to Help Make the <strong>World</strong> a Better Place<br />

by Expanding the Reach of the <strong>Martial</strong> <strong>Arts</strong>?<br />

If So, We Want to Meet You!<br />

We’re Expanding Our Teams!<br />

Seeking:<br />

• Account Representatives<br />

• Sales Professionals<br />

• Administrative Professionals<br />

• Marketing Representatives<br />

• Data Entry Experts<br />

• Graphic Designers<br />

• Pre-Collection Agents<br />

• Collections Professionals<br />

• Web Designers<br />

• Web Developers<br />

• Software Engineers<br />

• IT Professionals<br />

Benefits:<br />

• Competitive Pay<br />

• Holiday Pay<br />

• Paid Sick Time<br />

• Paid Vacation<br />

• Insurance Options<br />

• 401K<br />

• and More!<br />



Everything is Negotiable (Part 1)<br />

by Grandmaster Stephen Oliver<br />

Just assume that anything that you need to buy, paying a monthly payment on or<br />

owe is negotiable. Clearly, some things are more difficult to negotiate than others, but<br />

ultimately, just about anything can be negotiated.<br />

Example: Did you sign a five- or ten-year lease when you<br />

opened — perhaps with stars in your eyes? It looked like the<br />

greatest thing ever. Suddenly a couple of years later, the payment<br />

begins to look like the national debt.<br />

Well, start by taking a look at your situation from the other side<br />

of the table.<br />

Does your owner have a full center and a waiting list to get in at<br />

20% more than you are paying? In that case, it might be real easy<br />

to sublet, or just be excused from your lease, so<br />

that the owner can shift to a “more substantial”<br />

client with an even higher lease payment.<br />

If you were in that owner’s place,<br />

wouldn’t you be in a huge hurry to<br />

release a tenant at a lower rate and then<br />

re-lease to a higher paying tenant, and<br />

possibly even to a national credit tenant?<br />

Discuss the situation with the owner<br />

or a realtor. Look for alternative space that<br />

is either smaller or leases at a lower amount<br />

per foot, or both. Sometimes<br />

it’s also possible to move<br />

within the same center to a<br />

smaller space, or to a less<br />

desirable space. Either<br />

way, this lowers your<br />

monthly outlay.<br />

Or, are you really<br />

about the only substantial<br />

tenant in a shopping<br />

center that looks like it’s<br />

about to be condemned?<br />

That’s a perfect opportunity<br />

to renegotiate your lease.<br />

Why? Well, what happens<br />

if you go out<br />

of business or<br />

just walk on the<br />

lease? First, the<br />

owner has to<br />

go looking for<br />

another tenant.<br />

If he already has<br />

vacancies, he’s<br />

been doing that<br />

without a lot of<br />

luck already hasn’t he? Once he finds a new tenant then he has to<br />

pay the realtor a commission, possibly pay for tenant finish, maybe<br />

provide some free rent, and definitely wait another two to six<br />

months to start collecting rents until the new tenant opens.<br />

You may have to be pretty tough in the negotiations in this<br />

case. Your owner may already be operating on a negative cash<br />

basis. You really have to make sure he believes that you are either:<br />

A. On the brink of insolvency, or that without a break, you won’t<br />

stay in business much longer, or;<br />

B. That you are ready to “walk away” from the lease and that<br />

you are really unconcerned about his possible legal remedies.<br />

Both of these examples are obviously extreme, but they give<br />

you the idea. If you want to pay your landlord $500 less per month<br />

for three years, that adds up to $18,000. What’s it going to cost him<br />

to re-lease the space. Figure out the downtime, realtor fees, tenant<br />

finish and free rent the owner will have to incur. Also, figure out<br />

what your real market rental should be — if you are paying over the<br />

market that’s a negotiating point in your favor. But, it would be one<br />

reason the owner may fight to keep you in your lease rather than<br />

putting the space on the market.<br />

As an aside: You are much better off in dealing with your lease if<br />

you are NOT personally signed on the lease, and don’t have a lot of<br />

assets in the corporation that runs your school. More on this later.<br />

GRANDMASTER STEPHEN OLIVER, is a 9th degree black belt and is the founder and CEO of<br />

Mile High Karate schools, and founder of the <strong>Martial</strong> <strong>Arts</strong> Wealth Mastery Program.<br />

74 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4<br />

Illustration by Rudzhan Nagiev



Whoever Starts Strong<br />

Will Not Always Be the One<br />

Who Finishes Strong<br />

by Master Carlos Machado<br />

Anyone who has done jiu jitsu for a while will always remember<br />

the starting days, when lack of knowledge and experience<br />

were plenty, and oxygen wasn’t!<br />

The very fact that a novice lacks knowledge makes it likely<br />

that he will be in a struggle when facing a more experienced<br />

team mate. It won’t be just the inability to anticipate or calculate<br />

which moves to go for, but the absence of strategy due to the<br />

lack of vision in regards to the jiu jitsu chess game.<br />

Like it was said in Sun Tzu’s “Art of War”, not knowing yourself<br />

or your opponent guarantees defeat every time. Then it<br />

comes to knowing your opponent but not yourself, which brings<br />

defeat every other time. Unless a student manages to know<br />

enough of what to do and also what to expect from another,<br />

until then no amount of knowledge will make them prevail in a<br />

convincing way.<br />

That is why I recommend the mirror strategy (emulate<br />

good mechanics), the vision (see what the outcome will<br />

likely be), and the seizing strategy (incorporate a move<br />

from an opponent into your game, then address the<br />

counter from more than one perspective).<br />

In Jiu Jitsu, perspective is everything, and strategy<br />

is how it is translated from a mindset to the mat.<br />

A student does not train to win or lose, but to<br />

become proficient in anticipating moves and<br />

capitalizing on opportunities. If one cannot<br />

overcome, at least he tries to delay an<br />

inevitable outcome. Make your training<br />

partner pay with sweat and fatigue<br />

whenever possible. An empty gas<br />

tank is an assurance of diminished<br />

speed and power, and more chances<br />

of imposing a game or reversing<br />

the tide.<br />

Therefore, patience is the first trait a novice should focus<br />

on. Be diligent in repeating the drills, maintaining the pace, and<br />

maximizing the time in which one stays on the mat. If fatigue<br />

overwhelms, slow down and breathe even when in a bad spot.<br />

Being chilled under pressure is a major step towards attaining<br />

another level of both patience and proficiency. In the jiu jitsu<br />

game, seasoned opponents will prevail over one another not so<br />

much when one side possesses a superior skill set, but mostly<br />

when someone has the ability to stay more focused and make<br />

less mistakes, what is not common when someone is rushed.<br />

It is also critical to become more effective on transitions, not<br />

just on positions. The ability to connect between a situation<br />

and another leads to a much higher rate of success.<br />

In order to go and keep on going, a student must learn<br />

how to flow from position to position. Nothing will cause more<br />

frustration than getting or being stuck in a position without<br />

knowing how to get out of it. It makes one feel more helpless<br />

than even getting tapped out. At least getting tapped means<br />

you can restart the rolling and have another chance at it. Being<br />

stuck basically means you watch the clock run without anything<br />

happening until the buzzer is up. Your destiny won’t be in your<br />

own hands.<br />

That is why I like to emphasize working from an early stage<br />

on getting out of bad positions, so that as training evolves and<br />

more time gets spent on rolling, it will be less likely that someone<br />

will remain for too long in the same spot against his will.<br />

Yet, with the correct mindset, a student will develop the<br />

understanding that in many situations, initially unfavorable,<br />

much can be done to mitigate or reverse it. In so doing, the<br />

practitioner will realize that the main objective in jiu jitsu, if nothing<br />

else, is to increase the odds of finishing in a better position,<br />

even from a bad start. And that goes the saying, “whoever<br />

starts strong will not always be the same who finishes strong!<br />

MASTER CARLOS MACHADO is one of the pioneers of Brazilian Jiu Jitsu in the United States of America.<br />

Currently a Coral Belt, and promoted to Black Belt by Carlos Gracie Junior, Carlos Machado came to the USA in the early<br />

1990’s with his brothers where they formed the RCJ Machado Jiu Jitsu Association, one of the strongest & growing BJJ<br />

organizations in the world today.<br />

76 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4


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As professional martial arts school<br />

owners and instructors, it’s important<br />

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latest tools, tactics, and strategies<br />

for operating a successful martial<br />

arts school or organization.<br />

We here at <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong><br />

<strong>Magazine</strong> are on an unstoppable<br />

mission to help our industry grow,<br />

and one of the best ways to do that<br />

is by sharing “what’s working” and<br />

what’s not.<br />

So, we want to feature schools,<br />

school owners, instructors,<br />

organizations, students, and industry<br />

contributors that might have a story<br />

our readers would find valuable!<br />

No story is too small or too big for<br />

consideration so long as there is<br />

value to our readers.<br />

<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com/Ureport<br />

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Email Editor@<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com<br />

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"It doesn't matter the size of your school, the demographics or<br />

ranks of your students, Chip Townsend helps with all aspects<br />

of running a successful martial arts school!"<br />

-Justin Cuellar, Owner of Atalla County <strong>Martial</strong> <strong>Arts</strong>


Teaching Commitment (Part 2)<br />

by Shihan Allie Alberigo<br />

Every day you make decisions based on what you feel would be in their best interest<br />

or yours. Don’t you?<br />

Well the truth is as school owners we need to make the student<br />

and the parents understand that the martial arts will change<br />

their lives for the better. How do I do that? Most of all I talk about<br />

it, then I teach it and thirdly I live it. If the student is not present<br />

the lesson is not heard. That is why it is important to exercise<br />

your focus, self-control and self-discipline and<br />

make it to class. To teach the student when<br />

they least expect it. To train them in techniques<br />

of success without them really even<br />

knowing it, to help them achieve Black Belt<br />

Excellence as an everyday occurrence.<br />

Today is only what you have. There is not<br />

past. The future is only a dream. Make the<br />

most out of the moment.<br />

Helpful hints on how to keep<br />

training.<br />

Helpful hints for parents.<br />

1) Don’t let your child relax<br />

before class. Don’t<br />

let them settle into<br />

their favorite video<br />

game or TV show.<br />

Set up some time<br />

before their class<br />

to do some chores<br />

such as cleaning<br />

up their room, doing<br />

homework, or doing<br />

yard work even helping to prepare<br />

dinner. The martial arts school<br />

would be an invited break from this<br />

activity.<br />

2) Don’t give in to, I don’t<br />

want to go today. If you do, you<br />

will show them that they have a choice. This will make it difficult for<br />

you, the next time.<br />

3) Always encourage your child. Promote home practice and<br />

encourage participation in extracurricular events. Watch movies<br />

that are related to the martial arts with your children.<br />

4) Be consistent and organized. The child does not like to be<br />

rushed from here to there and not have the proper uniform or fighting<br />

gear is embarrassing to them.<br />

Adults<br />

Don’t let things get in the way of your routine.<br />

Try to always make your classes each week. In a 168 hour<br />

week, 3-5 hours is not that much.<br />

Don’t relax before training. Stay busy and motivated. Don’t fall<br />

into the pitfall of, I will do it tomorrow. That is one of the killers of<br />

good martial artists.<br />

Don’t let burnout disguise itself as realistic reasoning. If you are<br />

tired, rest properly but don’t quit.<br />

Always trust your teacher and ask them for advice or a fellow student<br />

that may give you insight on the situation you are going through.<br />

SHIHAN ALLIE ALBERIGO is a 7th degree black belt, the founder of the L.I. Ninjutsu<br />

Centers, one of the largest Ninjutsu schools on the planet, the author of 4 books, and an entrepreneur<br />

with one of the first online coaching companies.<br />

80 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4<br />

Image by Olivier Le Moal



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Free Yourself From<br />

Too Much Stuff (Part 4)<br />

By Lee Milteer<br />

Time to Play the Unmanifesting Game<br />

This is the fourth part in our Free Yourself from Too Much<br />

Stuff Series.<br />

Every spring at my home and office, we like to play the Unmanifesting<br />

Game. Unmanifesting is one of my favorite spring-time<br />

activities because it means that we are releasing things that no<br />

longer have value or importance to us. This is critical because<br />

these material items are draining us of time, money, and life energy.<br />

To motivate you, consider thinking of the following strategies<br />

as ways to help charity and yourself.<br />

Think of your time and efforts to clear out your spaces as actually<br />

doing something that could benefit others because of what<br />

you donate into the world.<br />

De-cluttering a whole house can seem overwhelming. BUT if<br />

it’s broken down into bite size chunks, it can be handled with ease.<br />

Start by de-cluttering for 10 to 15 minutes a day. That’s long<br />

enough to achieve something and it’s short enough that we can all<br />

fit it into our busy schedules. If you continue to do this one<br />

thing, it becomes a good habit. It will also ensure you<br />

keep your home or office clutter free in the future.<br />

De-clutter storage space first. Once you get<br />

control of drawers, cabinets, and closets it will be<br />

so much easier to find a home for everything.<br />

Pick one room for your 15-minute daily<br />

sessions and stick to it until everything is<br />

de-cluttered. It doesn’t really matter which<br />

room you start with.<br />

Be ruthless in deciding what to<br />

keep and what to let go. You can’t<br />

succeed at de-cluttering and simplifying<br />

your life or office unless<br />

you are willing to let stuff go. To<br />

make it easy, take the attitude that<br />

you are prosperous enough that if<br />

you happen to get rid of something you need in the future, you will<br />

simply give yourself permission to buy a new one, rent it, or even<br />

buy one from a secondhand store at a bargain.<br />

The bottom line is to go into this STUFF DIET with the mindset<br />

that most stuff can be replaced!! (Because it CAN!)<br />

Deal with paper. Little and often works best. Paper causes a lot<br />

of clutter. Bills, invoices, and receipts without a system get out of<br />

control fast. For example, you can stop paper clutter by creating a<br />

simple system for incoming mail. You’ll need a bin and a 2-tier tray.<br />

Designate one tray for items that require action, and the other for<br />

documents that need to be filed. Set up a filing system that suits<br />

your own personality and needs. Create reminders for scheduling<br />

actions like paying bills, appointments, and events. Microsoft<br />

Outlook on your computer is a good system.<br />

As soon as you bring something new into the house or office,<br />

set aside storage space for it. Always keep it in its place when not<br />

in use.<br />

There is nothing in this world that feels quite the same as looking<br />

around your home or office and seeing it in order. And there’s<br />

nothing more energy-draining than living with clutter, but it goes<br />

far beyond your own environment. De-cluttering will open new opportunities<br />

for you in your personal and career life because it frees<br />

up your life energy for new things.<br />

De-cluttering releases the blocks that have been holding you<br />

back. It ignites the fires of energy within you – energy you didn’t<br />

even know you had! The stress in your face and body will ease and<br />

your confidence will return when you feel more in control. Things<br />

start to fall into place in every area of your life when you de-clutter<br />

your surroundings.<br />

Your new motto:<br />

If It Doesn’t Serve a Purpose, Have Meaning, or Monetary<br />

Value—OUT IT MUST GO!<br />

Up Next: Part 5 of Free Yourself from Too Much Stuff<br />

MS. LEE MILTEER is an Intuitive Business Coach, award-winning professional speaker, and TV<br />

personality who has counseled and trained over a million people throughout her career. Lee is Stephen Oliver’s<br />

<strong>Martial</strong> <strong>Arts</strong> Wealth Mastery’s Millionaire Smarts Coach and is also a best-selling author of educational resources.<br />

Vist www.milteer.com<br />

84 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4<br />

Photo (right) by Drazen Zigic




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Reason and Magic (Part 2)<br />

by Shidoshi Alfredo Tucci<br />

We are living in a curious time, where<br />

the pendulum that swings back and<br />

forth, takes us from the Renaissance to<br />

the interest in the times when magical<br />

thinking had full validity over the rational.<br />

The resurgence of shamanism and interest in ancient peoples<br />

and cultures, whether Celtic, Amazonian, African, Castanedian<br />

or similar, is explained in the context of an emerging paradigm.<br />

In countries like Brazil, psychiatry and spirituality often go hand<br />

in hand; many leaders secretly seek the help of<br />

shamans, and more than a few people among<br />

celebrities seek help and direction in true<br />

astrology.<br />

There is a background rumor, an undeniable<br />

interest, an insatiable search for answers,<br />

at a time in which physics itself has taken us,<br />

by the micro and the macro, to the illusory limits<br />

of our perception and beyond, to the limits<br />

of the rational, establishing concepts such as<br />

parallel universes, black holes, or dark matter.<br />

A few days ago, and in the context of this<br />

resurgence of magical thinking, I heard<br />

Pope Francis abhor Magic, arguing<br />

that Christians should rely on<br />

divine providence, rather than use<br />

its tools. The fact of resorting to<br />

fortune tellers aiming to “guess the<br />

future or change life situations” is<br />

something that goes against faith,<br />

he claimed. Caramba! This is an<br />

explicit recognition of its values!<br />

If even the Pope pays attention<br />

to the subject, it means that<br />

it has become an enemy to<br />

consider. The “power of God that broke into Ephesus,” remarked<br />

Francisco, unmasked those who “used the name of Jesus to<br />

perform exorcism, without having the spiritual authority to do so.”<br />

Well folks! It seems that instead of denying it, what the man seeks<br />

is having the exclusivity!<br />

With so much information we would like to harbor the hope<br />

that modern man is in better conditions than ever to issue control<br />

commandos over his life and his environment ... and yet it’s not so.<br />

It seems as if by increasing the information, we are witnessing a<br />

parallel movement of formation degradation. The accent is placed<br />

on the continent of things, in their packaging, rather than in the<br />

contents. People choose to live in virtual worlds, instead of confronting<br />

the immediate; escapism has been established as normal<br />

and the systematic emptiness of character has become the canon.<br />

We must not lose hope. We humans have always wandered into<br />

our contradictions with talent, and they have driven us to grow and<br />

impose ourselves on other species. Ancient knowledge is growing<br />

once again, because there is an urgent need to reorder our tools to<br />

deal with the phenomenon of existence, beyond even the empire<br />

of reason.<br />

Knowing how to give to Caesar what is Caesar’s will be the task<br />

of a whole generation of leaders enlightened for such a task (not<br />

easy on the other hand), in order to accommodate the two phases<br />

of the human being within the framework of a coherence, not<br />

imposed as before, in which magicians took hold of everything they<br />

had nearby, to keep their trade afloat. Reason and magical thinking,<br />

left and right hemisphere ... as it always has been, the only way to<br />

tame the opposites is with a strong center, and large portions of the<br />

subtlest glue, composed in fair doses of need, purpose and love.<br />

SHIDOSHI ALFREDO TUCCI is the CEO and General Manager of the Budo International Publishing<br />

Company, a leading publisher in the martial arts with over 35 years in the industry. He is also author of several<br />

books: The Immaterial Dimension, The Way of the Warrior, and The Spirit. He currently lives in Valencia, Spain.<br />

88 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4<br />

Photograph by Kharchenko_irina7

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3 Secrets to a Great<br />

Beginner’s Class<br />

by Master Tina Bane<br />

Beginner’s class is the most important class in martial arts training. If you don’t have<br />

a great beginner’s class, it won’t matter how good your other classes are, because<br />

students will quit before they ever get to move up in rank.<br />

For this reason I strongly recommend that you teach a separate<br />

beginner’s class. When you just throw your beginners into your<br />

regular class, it can be very frustrating to all the students. Beginners<br />

have very different needs than more advanced students. When you<br />

put them both in the same class, one or the other will get frustrated,<br />

and your retention will suffer.<br />

All your classes must be educational, motivational, and practical.<br />

Here are three secrets I have discovered over the years for my<br />

beginners classes:<br />

First, take the time to teach your basics properly.<br />

Beginner’s class lays the foundation of the martial<br />

arts for these students. The basics we teach provide<br />

the foundation of every technique the students will<br />

learn, even the most advanced skills. Just as you<br />

cannot build a skyscraper on a foundation of sand,<br />

you cannot build powerful martial arts technique<br />

on sloppy basics. The quality of your<br />

black belts begins here.<br />

Take the extra time to explain the basics,<br />

allow the students to practice,<br />

and then help them improve. I<br />

like the P-I-R method of correction,<br />

which stands for:<br />

Praise, Improvement, Result.<br />

You praise the student<br />

for what he is doing well,<br />

suggest an area of improvement,<br />

and then tell him the result<br />

of following your advice. For example,<br />

“Good! I like the way you snap your kick<br />

out and back. If you point your knee a<br />

little higher, you will be<br />

able to kick higher.”<br />

Second, help<br />

students set shortterm,<br />

mid-term, and<br />

long-term goals. Students<br />

with goals have<br />

a reason to overcome<br />

the inevitable frustrations<br />

that come when<br />

they are pushing their limits. Help them learn to turn obstacles into<br />

stepping stones, to achieve higher levels of mastery. A short-term<br />

goal for a beginner is to pass his or her yellow belt test. A mid-term<br />

goal would be to receive their black belt. A long-term goal would be<br />

to become an instructor, to be able to share what they have learned<br />

with others.<br />

Third, make sure they get a good physical sweat and a good<br />

mental sweat in each class. The more immediate benefits they<br />

receive, the more necessary your classes will become in their lives.<br />

Physical sweat is a sign that they are getting into better shape.<br />

They are improving their strength, flexibility, and health, while<br />

reducing stress. At the end of every class you can measure your<br />

success in gallons of sweat.<br />

Mental sweat comes from understanding the principles behind<br />

the basics, which give us direction in our lives. Be sure to point out<br />

the practical applications of martial arts principles in everyday living.<br />

For example, we teach verbal self-defense alongside physical<br />

self-defense. Chances are your students will use verbal selfdefense<br />

in the next day or so, whereas they will probably not use<br />

physical self-defense for weeks, months, or even years. When they<br />

see immediate benefit, they have to come back for more.<br />

MASTER TINA BANE is a 6th degree master instructor and owner of a Top Ten martial arts school<br />

with successful after school and summer camp programs.<br />

90 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4<br />

Photograph by JackF

Lee Milteer is an Internationally known and celebrated<br />

Entrepreneur, Visionary, Best Selling Author, Award winning<br />

Professional Speaker, TV Personality, and Intuitive Business Mentor.<br />

Lee provides business and success advice and resources to nearly<br />

250,000 people around the world.<br />

Reclaim the Magic<br />

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The Value of Philosophy<br />

by Grandmaster Tim McCarthy<br />

Why are your classes better than any other fitness activities?<br />

Parents of children can choose from gymnastics, ballet, or<br />

various sports teams like baseball, basketball, or soccer. Adults<br />

can choose from zumba, pilates, spinning, kettlebell, yoga, or just<br />

go for a run, a bike ride, or join a gym. Fitness possibilities are everywhere,<br />

and usually cheaper than martial arts classes.<br />

What do you offer that makes your classes better?<br />

On a physical level, depending on your art,<br />

you probably offer a more complete exercise<br />

program. Where weight lifting develops<br />

strength, and running develops endurance,<br />

martial arts classes usually develop both,<br />

along with flexibility, balance, and coordination.<br />

Not many other activities develop the body<br />

in such a balanced way. However, pilates, yoga,<br />

and even P90 might.<br />

You could focus on self-defense.<br />

Certainly your martial arts classes teach<br />

life-saving self-defense techniques<br />

that the other fitness activities<br />

don’t. That’s a definite difference.<br />

However, how often do your<br />

students actually need physical<br />

self-defense? Certainly, when they<br />

do need it, it’s important . . . but if your school is in a<br />

typical suburban community, the chances are<br />

pretty low. If they train at your school for<br />

six months or even a year, and never<br />

need to defend themselves, why<br />

should they keep coming back?<br />

In my opinion, the key is the philosophy<br />

behind what we do. Teaching<br />

someone how to escape from<br />

a wrist grab is interesting: You feel<br />

the hand grabbing you, realize<br />

that the attacker has four fingers<br />

on one side of his hand and only<br />

one thumb on the other side<br />

of his hand, and you use the power of your entire arm to escape<br />

against his thumb. That’s practical, valuable self-defense information<br />

that might actually be used sometime in the future.<br />

However, there are several principles at work behind selfdefense.<br />

For example, evaluating someone else’s strong points<br />

and weak points, and then using your own strong point against a<br />

weak point, can be used on a daily basis in almost any<br />

relationship. The principle of choosing the path of<br />

least resistance (of acting against the thumb rather<br />

than the four fingers) has dozens of applications in<br />

different situations in our daily lives. The feeling of confidence<br />

that goes along with the realization that although<br />

someone may be stronger or in a position of power<br />

over us but has weak points, can be life-changing. The<br />

exercise of having students pull back, then move toward<br />

the fingers, then twist toward the thumb at the<br />

proper angle shows them that sometimes situations<br />

that seem impossible are indeed possible – and<br />

even easy – with the right knowledge.<br />

Now, I don’t recommend you overwhelm<br />

your students with all these possibilities and<br />

more in a single class. That’s a lot to swallow.<br />

However, any one of those principles could be the theme of a<br />

class. If you don’t already do so, simply choose one theme and<br />

build your class around it – like using your own strong points<br />

against an attacker’s weak points – and then choose several selfdefense<br />

applications that illustrate the same principle. At the end<br />

of class, when the student feels like they have gotten a good, balanced<br />

physical workout, and have learned an important principle<br />

that they can use tomorrow at school, at work, or in any relationship,<br />

then they have a good reason to keep coming back.<br />

I believe THAT is the value of philosophy in the martial arts. It<br />

is the difference between your classes and other (merely) physical<br />

activities, and it gives your students value in their daily lives that<br />

they cannot get anywhere else. It gives them a reason to keep<br />

coming back for more, even after they have earned their black<br />

belts and championship trophies.<br />

GRANDMASTER TIM MCCARTHY is a 9th degree black belt and is a martial arts educator<br />

with a master’s degree in education. He has been instrumental in developing two industry-changing<br />

programs, plus has directed and been featured in hundreds of martial arts videos and webinars.<br />

92 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4<br />

Photograph by michaklootwijk

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The Purpose Driven Academy<br />

by Grandmaster Lawrence Arthur<br />

From the book “The Purpose Driven Church” on how to grow a church. There are<br />

many similarities to growing your academy and in growing a church.<br />

Purpose Driven Academy 5 part strategy for growth:<br />

1. Grow WARMER (closer) through fellowship. (activities such<br />

as bowling, picnics, putt-putt, tournaments, etc.) Provide an opportunity<br />

for your students to socialize together with their friends<br />

and fellow students in a non-martial way. Plan at least one activity<br />

(non-martial arts related event) and one martial arts related event<br />

every month. Put up a yearly calendar in your school with all the<br />

different events you have planned on it.<br />

2. Grow DEEPER through discipleship. (Leadership<br />

Training) Develop your students with Leadership<br />

classes and focus your efforts to train 95%<br />

of your students in your leadership program.<br />

Teach them more than just martial arts, teach<br />

them the “how” to teach your classes. Give<br />

them the opportunity to lead small groups to<br />

practice teaching what you are teaching them.<br />

3. Grow STRONGER through worship. (Make<br />

sure you are teaching good martial arts) The real<br />

reason students come to us in the first place is<br />

martial arts training. Train your students<br />

to become great martial artists,<br />

not just good tournament<br />

competitors or good at self<br />

defense, but leaders that<br />

know how to help other<br />

people achieve their<br />

best. Never stop learning<br />

and growing your<br />

martial arts skills.<br />

4. Grow<br />


through ministry.<br />

(VIP, Ask everyone to join) There are so many ways of recruiting<br />

new members and you should be evangelistic about inviting<br />

people to your school. Don’t be timid about asking others to join<br />

you on your quest for black belt excellence. If you truly believe in<br />

what you teach, share it with everyone.<br />

5. Grow LARGER through evangelism. (Train your replacement<br />

so you can grow) Constantly be training your replacement and<br />

your future academy location chief instructor. Provide the type of<br />

training that enables students to gain the confidence to go into the<br />

world and share their martial art training with others.<br />

The Power of Friendly Connection exercise: Make an effort today<br />

to be proactively friendly. Compliment people at random. See<br />

if you can create 10 smiles. It’s easy to do. I do it all the time. It’s like<br />

a friendly exercise. Flex your FRIENDLY MUSCLE EVERYDAY. NICE<br />

PAYS BIG!<br />

GRANDMASTER LAWRENCE ARTHUR has been a martial artist, specializing<br />

in Karate, Kung Fu, Kenpo, Shotokan, and Goju Ryu, since 1968. He owns 40 Super Kick Karate<br />

locations and is founder of the American Freestyle Karate Association (AFKA). A world champion<br />

and hall of famer, Lawrence also runs the Black Belt Success Systems consulting firm, which trains<br />

martial arts instructors on proper business practices and is used by schools all over the country.<br />

94 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4<br />

Photograph by marchmeena29


The Day Mr. Jim “Mattress<br />

Mack” Mcingvale Taught Me a<br />

Valuable Lesson<br />

By Sensei Gary Lee<br />

I was going to roast and give tribute to J. Pat Burleson on behalf of the Sport<br />

Karate Museum.<br />

I received a phone call from Ed Daniel in which he said he<br />

used to work out with “Mattress Mack” before he became the<br />

Furniture Guru. He had become super enthusiastic and said<br />

“Mattress Mack” is an amazing man. What I didn’t know is that<br />

Mr. Burleson and Mr. Daniel used to beat him up regularly and<br />

according to Mr. Daniel he was pretty good in the ring too.<br />

Anyway, they were buddies and then Ed suggested<br />

that I go and meet “Mattress Mack”<br />

and that maybe he could help in some<br />

way at the ROAST in Houston, Texas for<br />

Mr. J. Pat Burleson.<br />

I called Mattress Mack, Mr . Mcingvale,<br />

and set up an appointment<br />

at his main store for lunch and set<br />

the lunch date. The day of the lunch<br />

appointment, I was an airhead, and got<br />

involved with something else and forgot<br />

completely about the lunch engagement<br />

till a couple of hours<br />

later and then I called<br />

“Mattress Mack”.<br />

He answered,<br />

very politely as<br />

I shared with<br />

him that I<br />

had forgotten<br />

about<br />

the<br />

lunch date and asked if I could try again when it was convenient<br />

to him. He quickly said, “Yes. Gary, can you come in tomorrow<br />

morning at the main store?” I said, “Yes, Sir, I will be there when<br />

you open.<br />

Following morning, I arrived at the store at 8:00 AM. He was<br />

larger than life. I walked in and he greeted me, then asked me<br />

to go sit on the couch next to Elvis Presley’s Pink Cadillac which<br />

he had parked in the store. “It was so cool”, I thought to myself.<br />

I am sitting there watching the store open and it starts to get<br />

busy. 9:00 AM goes by, 10:00 AM goes by, and 11:00 AM goes<br />

by. At 12:00 PM, I see salesmen going to lunch. Then finally at<br />

1:00 PM, a lady comes to me and says, “Mr. Mcingvale will see<br />

you now in his office.”<br />

I realized he was teaching me a great lesson on keeping my<br />

word and showing up for appointments. For five hours, I waited<br />

next to Elvis’ Pink Cadillac on that couch. It was a great lesson.<br />

So there I was sitting in his office and he looked at me and said,<br />

“What Can I do for you? You’re a friend of Pat and Ed. What May<br />

I do for you, Gary?”<br />

I asked if he could come speak or could I give away some of<br />

his books. He reached and got 10 of his books, signed them and<br />

looked at me and asked, “Did you enjoy my couch?” I laughed<br />

and said, “Yes, sir.” He said “Please keep your appointments.<br />

Then people will learn to trust you.” I said, “Yes, Sir.”<br />

As I was walking out with the books, he stopped me and<br />

said, “Gary I want to help you with the Roast for Pat. Here is a<br />

check for $1500.” That was an amazing moment and a great<br />

lesson he had taught me . I have never been late to an appointment<br />

ever again. What an incredible lesson he taught me!<br />

SENSEI GARY LEE, the American Samurai, is a 9th Dan black belt, a USA Karate<br />

Federation gold medalist, winner of five Super Grand National Titles, a featured actor in<br />

the movie Sidekicks, and is the founder of the National Sport Karate Museum.<br />

96 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4<br />

Photo (right) by Burak Ceyhan


Preparing Staff for Success (Part 1)<br />

by Grandmaster Kirk Pelt<br />

Probably the most common question that I get whenever anyone asks me about<br />

summer camp is related to staffing. They ask, “How do you staff your camp?” This<br />

question goes back to the planning and original preparation for summer camp. So what<br />

is some of the thinking that must go into the planning and preparation for a great staff.<br />

First you have to have enough staff. If you plan on having a<br />

hundred summer campers and you have your schedule for the<br />

camp, you next have to figure out how many people you need<br />

to operate it for the maximum outcome. Maximum outcome<br />

means it’s the best summer camp ever. It need to be a camp<br />

that the kids love, the parents love, and that the staff<br />

loves.<br />

So you have to make sure you have enough<br />

staff, which may mean that you have to hire<br />

staff. Since you’re making more income, you<br />

can afford to hire more staff. As an alternative<br />

you also may have young black belts or<br />

young teenagers that need volunteer work.<br />

Many of them need volunteer hours for their<br />

high school. Your most loyal black belts can be<br />

reached out for this volunteer work to meet a<br />

requirement for high school.<br />

Currently, I have seven teenagers that<br />

are a part of the volunteer junior leaders.<br />

This volunteer role is going<br />

to help build up their leadership<br />

and help them become better<br />

instructors. It’s a win-win because<br />

it helps us organize and<br />

run summer camp so much<br />

better. We have more eyes,<br />

more engagements, and<br />

improve leadership in the<br />

school. Plus, they are gaining<br />

the volunteer hours<br />

they need for school.<br />

It’s just phenomenal and the parents love it. Now I don’t give<br />

them summer camp for free, but some people do and it’s worth<br />

it if you decide to. Instead I give them a discount for their children<br />

coming to summer camp as a teenager and building their<br />

leadership. Plus, they get their volunteer hours on top of that<br />

and the parents love it.<br />

I preface it to the student and the parent by telling them that<br />

this is training for them to have their own job one day. This is<br />

real world training and real life leadership for them. I expect you<br />

here at whatever time is said, and if you can’t make it, you call<br />

in. The parents love it because they want their kids to have that<br />

type of responsibility. The volunteer aspect is a critical part to<br />

make the stress less during summer camp because your fulltime<br />

staff will have more people to help them watch it. Maybe<br />

you’re the one that’s on the floor with them, but you have more<br />

people to help watch, organize, and engage the students to<br />

make it less stressful.<br />

GRANDMASTER KIRK PELT is an 8th degree black belt and is the President of a multi-million<br />

dollar, multi-school organization, has a 30-year track record of success, and is currently on the leading<br />

edge of martial arts curriculum and business innovation.<br />

98 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4


A Touch of Zen<br />

ATouchofZen.com .................................61<br />

Action Mega Convention<br />

ActionMegaHoh.com/. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51<br />

Atlas <strong>Martial</strong> <strong>Arts</strong> Software<br />

Atlas<strong>Martial</strong><strong>Arts</strong>Software.com ...............2, 40, 93<br />

Action Hero Photos<br />

ActionHeroPhotos.com ............................97<br />

Adventures of Harry & Friends<br />

AdventuresOfHarryAndFriends.com ................<strong>23</strong><br />

Amazing <strong>Martial</strong> <strong>Arts</strong> Websites<br />

Amazing<strong>Martial</strong><strong>Arts</strong>Websites.com. . . . . . . . . . . . . . . . 11, 81<br />

AMS Billing<br />

OurAMS.com ............................. 25, 70, 108<br />

AMSkids<br />

OurAMS.com/AfterSchool ......................35, 85<br />

Break Like a Champ<br />

TeamChipTKD.com ................................79<br />

Budo International <strong>Magazine</strong><br />

BudoInternational.com .............................82<br />

Extraordinary Marketing<br />

ExtraordinaryMarketing.com ........................75<br />

Master Karen Eden<br />

Century<strong>Martial</strong><strong>Arts</strong>.com ............................15<br />

Grandmaster Jessie Bowen<br />

ElitePublications.org ...........................17, 107<br />

Kick Start Kids<br />

KickStartKids.org ..................................19<br />

Kids Point MMA<br />

PointMMA.com ....................................87<br />

Kovar Systems<br />

KovarSystems.com ................................49<br />

Learn the Sword<br />

LearnTheSword.com ...............................27<br />

Lee Milteer<br />

Milteer.com ........................................91<br />

MA Biz Academy<br />

MABizAcademy.com .......................... 55, 101<br />

<strong>Martial</strong> <strong>Arts</strong> Business Institute<br />

MaBusinessInstitute.com ......................29, 105<br />

<strong>Martial</strong> <strong>Arts</strong> History Museum<br />

MAMuseum.com ..................................95<br />

Ninja Fighting Techniques<br />

tuttlepublishing.com ...............................31<br />

Otomix<br />

Otomix.com .......................................13<br />

Sport Karate Museum<br />

SportKarateMuseumArchives.com ..................97<br />

An-Shu Stephen K. Hayes<br />

NinjaSelfDefense.com .............................47<br />

Grandmaster Tim McCarthy<br />

4d-2d.com ........................................86<br />

Grandmaster Tom Patire<br />

TomPatire.com ....................................34<br />

Warrior Defence Lab<br />

TheEvolutionOfKrav.com ...........................77<br />

Grandmaster Y. K. Kim<br />

YkKim.com ....................................45, 68<br />

Grandmaster Zulfi Ahmed<br />

Lulu.com ..........................................26<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4 99


Motivation:<br />

Towards or Away From? (Part 1)<br />

by Grandmaster Bill Clark<br />

Not everyone is motivated the same way.<br />

Some people are “Towards” while others are “Away From”. Let<br />

me explain – Towards people are motivated by achievement and<br />

reward, good results – like being thin, while Away From people are<br />

motivated more to avoid pain, failure, or negative consequences<br />

like punishment.<br />

Towards<br />

Some examples of Towards motivators:<br />

• Get thinner<br />

• Be richer<br />

• Be a teacher<br />

• Win the competition<br />

• Get a raise or promotion • Fame and fortune<br />

Away From<br />

Some examples of Away From motivators:<br />

• Being fat and unhealthy • Being poor<br />

• Getting injured<br />

• Losing or looking stupid<br />

• Being fired<br />

• Broke and homeless<br />

These are all powerful, but different. Interestingly, more people<br />

are Away From types than they are Towards which is hard for the<br />

other to appreciate. For example, if you are a Towards person and<br />

motivated by success and achievement, you will use those same<br />

strategies to motivate the people around you. But guess who it<br />

won’t work on… the Away From folks! The reverse is also true.<br />

What’s also interesting, is that you may at first have an Away From<br />

motivation that finally makes you get off your butt and change your<br />

life, but pretty soon that turns into a Towards attitude because you<br />

set highly motivating goals. Sustaining the motivation will be key.<br />

GRANDMASTER BILL CLARK is a 9th degree black belt and a former PKA Fighter of<br />

the Year. He is widely considered one of the top experts in martial arts business with over 50 years<br />

of leadership and innovation, having been inducted into almost every Hall of Fame in the industry. He<br />

is one of the largest multi-school owners in the world.<br />

100 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4<br />

Photograph (right) by Nattakorn Maneerat


Each Situation Dictates Its Own<br />

Response (Part 3)<br />

By Tom Patire<br />

Looking at today’s volatile, unpredictable world one can see<br />

that real-world self-defense, situational awareness, and personal<br />

preservation are needed more than ever. People are being<br />

victimized not only on the streets but in their homes, schools,<br />

places of worship and businesses as well. Most attacks happen at<br />

random with the underlying majority are hate crimes, robberies,<br />

car-jackings or wrong-place wrong-time scenarios with the only<br />

common elements of being targeted is extensive physical harm to<br />

the victim(s), making headlines and/or stealing of their<br />

personal possessions.<br />

I personally don’t believe that any material<br />

possession is worth risking your life on and yet<br />

there are some people that disagree. That’s<br />

why in defense you have a choice, and that<br />

choice should be considered if you are alone<br />

(not protecting a loved one), and you want to risk<br />

your own personal harm. Never forget that training<br />

in classrooms (no matter how hard you go at it)<br />

still has control variables like rules or guidelines.<br />

It must be that way otherwise people<br />

would be severely hurt. maybe<br />

even killed, while training in a<br />

martial arts classroom.<br />

In today’s world rules,<br />

guidelines and laws go<br />

out the window when<br />

it comes to malicious<br />

based attacks. Criminals<br />

or physical abusers<br />

don’t respect your<br />

personal welfare or<br />

the laws that govern it,<br />

and the lack of care allows<br />

them to be more<br />

ruthless and vicious<br />

because they fear nothing.<br />

With that in play it all comes down to each situation dictates<br />

its own response. Proficient self-defense skills are a tool in your<br />

toolbox of personalized protection. That along with situational<br />

awareness, readability, de-escalation techniques along with a variety<br />

of physical defensive or offensive martial arts-based skills that<br />

can aid or save you or a loved ones from possible injury or death.<br />

Many variables can dictate the survival outcome of an altercation<br />

in one’s life as long as the mind and body are a cohesive and an<br />

undeniable team. Momentary judgment or lack thereof of what to<br />

do and when to do it along with proficiency and accuracy help or<br />

hinder surviving the situation that presents itself.<br />

To buy yourself some time and create a greater element of surprise<br />

(if you’re looking to execute your defense skills) one must be<br />

able to adapt to the events taking place if the time window of defense<br />

is there. In certain cases, a street-minded attacker expects<br />

you to be in full disarray, scared and emotionally unsettled. Listen<br />

to what he says and how he says it. Give him what he wants and<br />

as you play up your emotions try to get him to constantly speak.<br />

Speaking is a thought process that can help delay his reaction time<br />

and temporarily sidestep his thought process, opening the survival<br />

window a bit more. Remember movement hides movement so use<br />

it to your advantage to get to your best angle of defense or to put<br />

you closer to disabling him by targeting a vulnerable part of his<br />

anatomy.<br />

In executing your strike remember to stick to “Parallel Body<br />

Striking”. Defined as the proper use of equating your legs to strike<br />

his lower limb joints and your upper body hands/elbows to strike<br />

his most vulnerable targets in your direct path. As we all know from<br />

training, the human body is a great machine but has many flaws<br />

that a skilled defensive artist can take advantage of like disabling<br />

the base or disrupting air or blood flow. Any one of them will offset<br />

stability and can open the door to escape or take-out. Remember<br />

life is made up of choices and how we avoid or defend is a personal<br />

choice. If avoidance is not an option, then do what you have<br />

been trained to do without hesitation, regret, or remorse!<br />

Until next time Be Safe Always!<br />

GRANDMASTER TOM PATIRE, is known as “America’s Leading Personal Safety Expert” and has appeared<br />

on Good Morning America, The CBS Morning Show, The Colbert Report, Montel, plus in mainstream publications such as<br />

Family Circle, Redbook, Fortune <strong>Magazine</strong>, and The Wall Street Journal. He has written several books and has personal<br />

safety programs that can be incorporated into your martial arts school, available at TomPatire.com.<br />

102 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4

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Tools & Tactics<br />

Protect Your Reputation<br />

by Ms. Chris Lee<br />

Fortunately, martial arts instructors and masters enjoy a good reputation. You are<br />

highly respected in your school, and generally, when you meet someone out in public<br />

and tell them what you do, they treat you with the respect you deserve.<br />

The fastest way to diminish that respect and loyalty among your<br />

students is to try to collect your own tuition. Everything starts out<br />

fine when you make your sales presentation and outline the payment<br />

options. Your respect level increases as they attend class.<br />

Things keep rolling smoothly as long as they make their payments<br />

on time, but the minute you have to ask someone about a late<br />

payment, everything changes. You have moved out of the highly<br />

respected instructor/student relationship and into<br />

the adversarial client/bill collector relationship.<br />

They have probably been in that situation<br />

before and have developed an attitude and<br />

some bad behaviors, so it is natural for<br />

them to just revert to that behavior with<br />

you. Many martial arts instructors are<br />

shocked at this sudden shift in behavior.<br />

I know that some school owners<br />

try to avoid directly dealing with this<br />

situation by delegating the collection<br />

of tuition to a member of the staff, but<br />

that still sets up that adversarial<br />

relationship between the school<br />

and the student.<br />

A much better solution is to<br />

hire a professional tuition billing<br />

service to take all those headaches<br />

away. You can then take<br />

all the time you and your staff<br />

currently spend on sending<br />

late notices, calling students on<br />

the phone, and dealing with<br />

frustrated parents in person,<br />

and use that time to recruit<br />

new students. Every hour<br />

you spend collecting current<br />

tuition could be invested in recruiting new students who are worth<br />

thousands in additional income. When you try to handle your billing<br />

in-house, you save a nickel and miss out on making dollars. It’s<br />

just not worth it.<br />

In addition, if your billing company is run by martial artists like<br />

AMS, then the account representatives are trained to direct your<br />

students back to class. Many students think that just because they<br />

have an injury or other problem today, they will stop attending class<br />

and therefore stop paying. Well-trained professionals know how to<br />

remind them of their commitment, and get them to return to class as<br />

soon as they are able, all the while meeting their financial obligations.<br />

Professional companies also provide additional professional services,<br />

like accounting. Whenever you want to know who has paid<br />

and who is late, you can get up-to-date reports online anytime.<br />

If you or any member of your staff is spending time chasing<br />

after students for money, I recommend that you stop acting like an<br />

adversary. Trade in your headaches for extra time to enroll extra<br />

students, and earn extra income. Call the professionals at AMS at<br />

1-800-275-1600 to preserve your dignity and the good reputation<br />

of your school.<br />

MS. CHRIS LEE is a martial arts business development consultant with a background in online and<br />

social media marketing.<br />

104 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 4<br />

Photograph by Sergii Zyskо


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