LIQUI MOLY NEWS 27.2023

LIQUI MOLY IBERIA & SOUTH AMERICA WEEK 27.2023 

MOTOR OILS · ADDITIVES · CAR CARE

LIQUI MOLY supports MX Ribatejo‘s 

4th round in Carvoeira 

PORTUGAL 

They say the show must go on, and since our presence at the 

MX Ribatejo‘s events, that there‘s only a show with LIQUI MOLY! 

The partnership between both entities has been very fruitful in 

brand activation, increased awareness, and support to our riders — a 

trend reinforced in the latest round of the championship in Carvoeira, 

Torres Vedras. Ten riders supported by LM clients or directly through 

the brand were on stage, all reunited in a beautiful LIQUI MOLY 

paddock meticulously placed in the most visible areas of the track. 

See it for yourself on the following pages! 

The brand was also highlighted 

in the Molygen Cup trophies, directly connecting 

participants to our high-performance range 

Another great picture by Rúben Policarpo (@ruben.policarpo), who works closely with the organization in each event. 

WEEK 27.2023· LIQUI MOLY Iberia & South America · www.liqui-moly.com 

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PORTUGAL 

The stage was set for a great LIQUI MOLY motorbike party. 

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WEEK 27.2023· LIQUI MOLY Iberia & South America · www.liqui-moly.com

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PORTUGAL 

Everything organized: our riders stayed together in the LM paddock, 

showing the spirit ofthe competition and from everyone connected to us. 

Raijan Brito and Gonçalo Silva. 

Pitlane Performance brought a great touch with this 

LIQUI MOLY backdrop with their logo! 

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Diana Murta beneath the LM umbrella! 

Tomás Silva. 

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PORTUGAL 

THE LIQUI MOLY COLORS DID NOT GO UNNOTICED ON THE TRACK AND IN TH 

CATCHING THE EYES OF THE OTHER PARTICIPATING TEAMS AND THE MANY 

THE AUDIENCE. THE MAIN POINTS OF ATTRACTION, FROM THE BAR TO THE 

AREA, WERE VERY MUCH “GLUED“ TO THE LM ZONES. 

The kids having fun: Santiago Pereira and Tomás Silva. 

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E PADDOCK, 

PEOPLE IN 

BIKES WASHING 

Martim Espinho and his biggest supporter, Nélson Espinho. 

The best motorbike products from LIQUI MOLY were at the riders‘ service. 

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PORTUGAL 

Tiago Matos with his parents. 


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Goodies for everyone: as usual, LIQUI MOLY rewarded 

all riders that went to the podium of the championship‘s ten categories. 

Duarte Jesus (left) and Miguel Santos (right) represented our brand during another spectacular weekend! 

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LIQUI MOLY & Metrocar join forces 

during great Rali de Castelo Branco 

PORTUGAL 

Parts house Metrocar and LIQUI MOLY worked together to 

activate both brands in the best possible way during another 

edition of the popular Rali de Castelo Branco. The event is part 

of the Portuguese Rally Championship and counted, as usual, with 

thousands of spectators eager to follow the cars and drivers‘ actions 

on the road and in the paddock. Iberia‘s Ricardo Carmo supported 

the client during the event between 30 June and 01 July, working 

out several demonstrations and technical explanations about LM‘s 

extensive range of products. Excellent job! 


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WITH THREE TENTS, FLAGS, AN INFLATABLE, TWO LM GIRLS, & AMAZING 

LM GOODIES, THE CLIENT PROMOTED HIS BUSINESS & THE GROWING 

BOND WITH LIQUI MOLY AS ITS PREMIUM BRAND OF LUBRICANTS. 

Rally fan Patrícia Vicente 

with driver Pedro Silva, 

Metrocar manager Amândio Barata, 

co-driver Roberto Santos 

& LM Iberia‘s Ricardo Carmo 

during one of many 

activation moments 

with Metrocar‘s 

supported 

rally duo. 

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PORTUGAL 


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THE LIQUI MOLY BRAND WAS CLEARLY VISIBLE IN THE PADDOCK AND 

NEAR THE TRADITIONAL PARC FERMÉ. 

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PORTUGAL 

Ricardo Carmo and the Metrocar team did a terrific job 

regarding the brand‘s activation with this blue and red paddock. 


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LM supports MP Auto‘s in the 

Encarnação Karting Competition 

PORTUGAL 

Through LM Iberia‘s David Monteiro, LIQUI MOLY has supported 

client MP Auto during the Encarnação Karting Competition — 

a licensed event from the Portuguese Motorsport Federation 

(FPAK). Taking place in the market area of this parish of Mafra, LIQUI 

MOLY client MP Auto competed in the 80cc category, winning the 

event through Carlos Vicente among thousands of spectators and 

dozens of teams of mechanics and professionals from the automotive 

sector. 


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CARLOS VICENTE POSES WITH HIS TROPHY AFTER A FANTASTIC EVENT 

WHERE OUR BRAND WAS ONCE AGAIN A FOCAL POINT FOR EVERYONE 

WHO VISITED AND SUPPORTED THE EVER-GROWING ENCARNAÇÃO 

KARTING COMPETITION. 

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PORTUGAL 


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THE BATTLE BETWEEN THE LIQUI MOLY KARTS WAS CHEERED BY THE 

THOUSANDS OF SPECTATORS. 

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LIQUI MOLY expands its motorbike 

presence in Celorico de Basto through 

J.A. Curvas 

PORTUGAL 

Motorbike business J.A. Curvas proposed change of facilities at 

the end of last year was an opportunity that LM Iberia‘s Hugo 

Ferreira couldn‘t miss. Reinforcing the contacts established 

with owner João Teixeira, the management of this amazing motorbike 

dealership & workshop agreed to place LIQUI MOLY as its brand 

of choice among motorcycle clients and friends. They‘re currently 

working with our 10W40 oil in 20-liter bottles and 60-liter barrels in 

the workshop, but also additives, care products, and 1-liter oils of 

several viscosities in the shop. Let‘s keep growing together! 

Click here 

Watch the video with Gonçalo‘s kart. 


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PORTUGAL 

Hugo Ferreira with store manager Carlos Mendes... 


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...and shopping manager Diogo Carvalho. 

JOÃO TEIXEIRA, COLLABORATOR DIOGO CARVALHO, AND LM IBERIA‘S 

HUGO FERREIRA ARE WORKING TOGETHER TO ENHANCE LIQUI MOLY‘S 

PRESENCE AT J.A. CURVAS. 

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PORTUGAL 

WEEK 27.2022· LIQUI MOLY Iberia & South America · www.liqui-moly.com 

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There‘s huge potential to continue increasing LIQUI MOLY‘s motorbike range at J.A. Curvas. 

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MecaMotorsport commits 

to LIQUI MOLY‘s products 

PORTUGAL 

Located in Grândola, Alentejo region, MecaMotorsport is a 

workshop dounded in 2014 by João Pereira that operates in 

all auto maintenance and repair areas. Having recently joined 

the LIQUI MOLY family after the contacts established by Iberia‘s José 

Correia, it now offers to its loyal customers LM‘s oils, additives, and 

service products. Manager Sérgio Santos decided to bet on a premium 

brand to serve his customers better, and we couldn‘t be happier with 

the relationship and the trust shown towards our brand. 

MecaMotorsport Manager Sérgio Santos 

with LM Iberia‘s José Correia at Meca Motorsport facilities. 


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A NEW EXHIBITOR FILLED WITH LIQUI MOLY PRODUCTS, INCLUDING 

ONE OF THE FOUR BOXES RECENTLY BOUGHT OF OUR SHNELLREINIGER, 

HIGHLIGHT THE LM COMMITMENT OF CGA‘S MECAMOTORSPORT. 

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PORTUGAL 

David Monteiro addresses the audience in a crowded AutopeçasCab training room. 


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Meaningful LM Academy training 

at AutopeçasCab Seixal 

Once again supporting parts house AutopeçasCab, whose 

relationship with LIQUI MOLY is increasingly growing, Iberia‘s 

David Monteiro and Rafael Soares drove to the Seixal branch in 

Lisbon for an important training with staff and some of their clients. 

In this meeting, the focus was on LM‘s engine oils and additives, 

with both technicians emphasizing the importance of using the right 

lubricants in all systems and their operational benefits in the long 

term. 

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PORTUGAL 

Rafael Soares is becoming ever-more present at the LM Academy sessions. 


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DAVID AND RAFAEL GAVE SEVERAL EXAMPLES OF HOW LM‘S ADDITIVES 

CAN CONTRIBUTE TO THE WORKSHOPS‘ EFFICIENCY AND PROFITABILITY. 

THE FEEDBACK FROM EVERYONE WAS TREMENDOUSLY POSITIVE AND 

IMPACTED AUTOPEÇASCAB‘S SALES IN THE WEEKS IMMEDIATELY AFTER. 

Ricardo Vidigal carefully observes LM Iberia‘s David Monteiro explanation. 

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Pajápeças welcomes unforgettable 

LM Academy training & LM Day 

PORTUGAL 

More than 25 mechanics who work with LIQUI MOLY products 

participated in a vital LM Academy training session in parts 

house Pajápeças facilities in Penela. The training coordinated 

by Iberia‘s David Monteiro and Bruno Figueiredo cleared doubts 

about LM‘s lubricants and additives, giving the workshop mechanics 

valuable technical information regarding best practices on application, 

efficiency, and profitability. All contributed to a memorable LIQUI 

MOLY to signal Pajápeças‘ first anniversary. 

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PORTUGAL 

MANAGER PAULO ANTUNES WAS VERY PLEASED WITH THE ACTIONS 

THAT TOOK PLACE DURING PAJÁPEÇAS FIRST ANNIVERSARY. NOT ONLY 

DID WE CELEBRATE HIS ALLIANCE WITH LIQUI MOLY, BUT WE ALSO 

ENSURED THAT HIS CUSTOMERS WERE MUCH BETTER INFORMED AND 

CLARIFIED ABOUT THE QUALITY AND PERFORMANCE OF OUR PRODUCTS. 

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Positive feedback after extensive LM 

Academy training at FIMAG‘s warehouse 

PORTUGAL 

An LM Iberia trio composed of David Monteiro, Rafael Soares, 

and Bruno Figueiredo went to wholesaler FIMAG‘s warehouse 

in Coimbra to discuss technical and commercial aspects 

of our products with the partner‘s team of employees. In another 

compelling LM Academy training, the feedback from the session was 

very positive. Everyone absorbed the information, placed questions, 

and showed motivation to put the acquired knowledge into practice, 

further developing the brand at FIMAG‘s clients. 


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SEVERAL DEMONSTRATIONS WERE MADE BY RAFAEL SOARES (ON TOP) 

AND DAVID MONTEIRO (BELOW) IN FIMAG‘S FACILITIES IN COIMBRA. 

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PORTUGAL 

The brand was also highlighted 

in the Molygen Cup trophies, directly connecting 

participants to our high-performance range 


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From left to right, David Monteiro (LM Iberia), Carlos Pereira, João Quintino, Fernando Silva, 

Bruno Santos, Mário Ferreira, Celso Marques, António Santos, Rafael Soares (LM Iberia) and Carlos Melo. 

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More LIQUI MOLY references 

at Recambios DT‘s new store 

SPAIN 

R 

ecambios DT continues its expansion plan by opening a new 

store in San Isidro (south of Tenerife Island). Our brand plays 

an important role with the retailer and proof of it is a significant 

implantation of oils, additives, car care, and service products 

coordinated by LM Iberia‘s Secundino Delgado. With 45 years of 

history and nine shops in Tenerife Island, Recambios DT have become 

a great service platform for workshops and the professional and end 

consumer on new and used spare parts. 

LM Iberia‘s Ricardo Carmo and João Marques hold 

of the LIQUI MOLY products from the new purchase 

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some 

near one of our horizontal flags. 

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SPAIN 


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INMACULADA MEDINA AND MARCOS MENDOZA ARE IN FRONT OF THIS 

NEW PROJECT. RECAMBIOS DT DECISION TO OFFER PREMIUM BRANDS 

AND STRONG CUSTOMER SUPPORT MATCHES LIQUI MOLY‘S VALUES. 

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Tallleres J.M. Hernández joins 

the LIQUI MOLY family 

SPAIN 

Amulti-brand workshop located in Elche, Valencia region, 

Talleres J.M. Hernández has recently begun to work with 

LIQUI MOLY by implementing some of our references of 

additives, glues, care, sprays, and Pro-Line products. Directed by 

José Hernández and followed by LM Iberia‘s Leonardo Molinari, the 

company offers several services, from diagnosis to quick mechanics, 

tire changing, brakes, suspension calibration, pre-ITV, and battery 

replacements. 

LEONARDO MOLINARI EXPLAINED TO JOSÉ HERNÁNDEZ SOME OF THE 

CHARACTERISTICS OF THE TOP LM PRODUCTS AND THE COMMERCIAL 

STRATEGIES THAT CAN BE APPLIED IN ORDER TO INCREASE PROFITABILITY. 


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Electromecanica Osuna welcomes 

LIQUI MOLY at its workshop 

SPAIN 

After the follow-up of LM Iberia‘s José Garcia, Electromecanica 

Osuna has started using LIQUI MOLY‘s service products, 

additives, and lubricants among their customers. The 

business managed by Jesús Quirós is located in Sevilla and dedicates 

to mechanics, electronics, and tires, enhancing our growth in the 

region. With more than 10 years in service, is one of the traditional 

workshops of the area. 

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Media outlets, online news & videos 

IBERIA 

From the LIQUI MOLY Husqvarna Intact GP Team performance 

in the European Moto2 Championship in Algarve to the 

performance of Juan Carlos Brito in Palo Blanco 2023, the 

amazing Dusty Track or Estrela Auto‘s new facilities with LIQUI 

MOLY image, our brand has been LM‘s heavily featured and 

highlighted in the Iberian outlets. Just click to read. 

Click here 

Click here 


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Click here 

Click here 

Click here 

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LIQUI MOLY cruises the week at high 

speed at Autódromo de San Antonio 

CHILE 

All at LIQUI MOLY love motorsports, so it‘s with no surprise 

that our colleagues in Chile have decided to keep supporting 

the events of Driving Experience in 2023. The latest round in 

Autódromo San Antonio took place last week, and the brand was 

present on and off the track to support the drivers and teams from 

every category and to give away many LIQUI MOLY gifts to the crowd. 

Great job! 


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T 

I 

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CHILE 


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HE EVENTS OF DRIVING EXPERIENCE ARE EVEN MORE PROFESSIONAL 

N 2023, WITH LIQUI MOLY HAVING EXTRA EXPOSURE IN THE PODIUM 

ND THE NEW TROPHIES AWARDED TO THE PARTICIPANTS. 

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LIQUI MOLY Chile spreads the word 

about the brand at Radio Futuro 

CHILE 

H 

ighlighting the excellent partnership among the parties, 

LIQUI MOLY Chile was once again one of the stars of the radio 

program Rock & Ruedas from Radio Futuro. Once again, 

Germán Rodriguez and the team spoke about our extensive range of 

products, welcoming the winter season in South America with many 

of our top solutions. 


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Click here 

Watch the video with everything that was said in this edition. 

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First stage of the new POS image 

at Lubricentro El Gaucho completed 

URUGUAY 

The team in Uruguay keeps working relentlessly to promote 

the brand in the country and near the professional customer. 

This time, the intervention reached Lubricentro El Gaucho, 

which regularly deals with dozens of vehicles. For this workshop, 

the Uruguayan marketing team opted to decorate a car elevator to 

obtain more visibility in the workshop‘s interior. The next step is to 

implement a new image on the outside. Stay tuned! 

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LIQUI MOLY NEWS 27.2023

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