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T<br />
TOPS<br />
M<br />
OF THE MONTH<br />
<strong>TOM</strong>O<br />
RETAIL REAL ESTATE<br />
TOPS<br />
OF THE<br />
MONTH<br />
Essential News About The Players In In<br />
The Retail Real Property Estate Market In in Germany<br />
THE HOTTEST DEALS +++<br />
INTERVIEWS +++ STATEMENTS<br />
+++ PARTICULARS +++<br />
ANALYSES +++ PROJECTS<br />
presented by HI-HEUTE.DE<br />
July <strong>2023</strong><br />
High prices are offsetting spending restraint in European retail. <br />
Symbol image: Unsplash / Jacek Dylag<br />
Inflation fuels EU retail trade<br />
Significant increase in sales despite high purchasing restraint<br />
The retail sector in the 27 EU<br />
member states was again able<br />
to significantly increase its<br />
sales in 2022. Last year, for<br />
example, around 2.83 trillion<br />
euros flowed into the retail<br />
sector, corresponding to a 6.5<br />
percent increase in sales.<br />
The highest gains were recorded<br />
by the Eastern European<br />
countries, all with growth rates<br />
of over nine percent. At 23 percent,<br />
Slovakia is clearly in first<br />
place. This is shown by a new<br />
study on retail in Europe, in<br />
which GfK examines important<br />
key indicators.<br />
While retail sales in Eastern<br />
Europe increased significantly<br />
in 2022, the picture was different<br />
in Scandinavia. Finland, for<br />
example, achieved sales growth<br />
of just three percent, while retail<br />
sales in Sweden actually declined<br />
slightly by one percent.<br />
Eastern Europe top,<br />
Scandinavia flop<br />
A more detailed look at fast-moving<br />
consumer goods (FMCG)<br />
shows that here, too, the Eastern<br />
European countries and, above<br />
all, Slovakia are among the leaders.<br />
Across the EU, the growth<br />
rate of FMCG products was 6.9<br />
percent; in Slovakia, sales even<br />
grew by 38 percent, which is<br />
many times higher than sales in<br />
the non-food sector.<br />
Trade is in crisis<br />
„First the Corona pandemic,<br />
then the war of aggression on<br />
Ukraine - European retail is<br />
experiencing one crisis after another,“<br />
explains study director<br />
Dr. Philipp Willroth. „Despite<br />
this, the retail sector recorded<br />
a significant increase in sales in<br />
2022. This is mainly due to increased<br />
consumer prices, especially<br />
for food and in the FMCG<br />
sector in general. However, people<br />
in Europe remain unsettled<br />
due to high inflation and the war<br />
in Ukraine, as well as the associated<br />
economic consequences,<br />
and tend to be more frugal with<br />
their money.“<br />
In the free „Retail Europe“<br />
study, GfK‘s Geomarketing division<br />
examined the key indicators<br />
for European retail in 2022.<br />
The study offers comprehensive<br />
trend analyses for numerous<br />
European countries and is thus<br />
an important orientation aid for<br />
retailers, investors and project<br />
developers.
Page 2 T O M<br />
NEWS<br />
July <strong>2023</strong><br />
IKEA celebrates 80 years:<br />
Into the future!<br />
From small mail order business to furniture giant<br />
What began in 1943 as a small<br />
mail-order business with orders<br />
delivered on bicycles by<br />
the then 17-year-old founder<br />
Ingvar Kamprad has now<br />
grown into a global company.<br />
Over the past 80 years, IKEA<br />
has come a long way and become<br />
a beloved brand.<br />
With more than 460 stores in 62<br />
countries, around 700 million<br />
visitors annually, and 2.6 billion<br />
online visitors, IKEA is now one<br />
of the largest furniture retailers<br />
in the world. IKEA‘s vision is to<br />
create a better everyday life for<br />
the many people. What founder<br />
Ingvar Kamprad proclaimed is<br />
today filled with life by around<br />
231,000 IKEA employees all<br />
over the world. For 80 years, the<br />
company has made it its mission<br />
to help its customers with their<br />
wishes, dreams and needs for a<br />
better life at home - and to do so<br />
at prices that are affordable for<br />
as many as possible.<br />
„We have been privileged to be<br />
part of the homes of so many<br />
people around the world for<br />
eight decades now. It‘s a role we<br />
intend to continue playing for<br />
More than 6,000 employees<br />
celebrated dm‘s 50th birthday<br />
under the motto „Lust<br />
for the Future“ with guest of<br />
honor Olaf Scholz. The Chancellor<br />
addressed strong words<br />
to the dm working community.<br />
Thousands of dm-drogerie<br />
markt employees made their<br />
way to the dm-arena at the<br />
Karlsruhe trade fair despite<br />
midsummer temperatures. The<br />
hall was atmospherically bathed<br />
in the warm orange and<br />
magenta tones of the anniversary<br />
year, which underlined the<br />
motto. Many of the colleagues<br />
who had come to the event<br />
wore official T-shirts and bags<br />
or had printed them themselves<br />
especially for the event,<br />
Ingvar Kamprad founded IKEA in 1943. <br />
the next 80 years and beyond,<br />
because we are passionate about<br />
homes and the lives people lead<br />
at home,“ says Jon Abrahamsson<br />
Ring, CEO of Inter IKEA<br />
Group. „Without our employees,<br />
customers, suppliers and<br />
partners, it would be impossible<br />
for IKEA to be where it is today.<br />
We are grateful and proud, and<br />
today we celebrate together the<br />
successes of the past 80 years.“<br />
IKEA is a company that puts<br />
people at the center of everything<br />
it does. As we move into<br />
with which they expressed their<br />
sense of belonging to their dm<br />
working group.<br />
Christoph Werner, Chairman of<br />
the Management Board, welcomed<br />
the employees and partners<br />
of the company in front<br />
Photo: IKEA<br />
the future, IKEA aims to contribute<br />
to a fairer and more equal<br />
society, improving the lives of<br />
millions of people who come<br />
into contact with or are affected<br />
by the company. As a global<br />
player, IKEA has a great responsibility<br />
and wants to continue<br />
to advocate for positive change<br />
and make a positive impact - inside<br />
and outside IKEA. To this<br />
end, the company has set ambitious<br />
goals in its sustainability<br />
strategy „People & Planet Positive,“<br />
among other things.<br />
50 years of dm: High-profile visit<br />
from Chancellor Olaf Scholz<br />
Big employee party with political guests<br />
Chancellor Olaf Scholz was a guest at the dm employee party.<br />
<br />
Photo: dm<br />
of the densely packed rows of<br />
the dm-arena. Fifty years in the<br />
German single-payment retail<br />
sector is a long time, especially<br />
in view of the competition<br />
in the retail sector, he said. The<br />
basis for the company‘s<br />
JLL analysis: Textile<br />
sector slowly returning<br />
to old retail strength<br />
The German leasing market for<br />
retail real estate held its own in<br />
the first half of the year, primarily<br />
with large leases of 2,000 sqm and<br />
more from the textile sector. With<br />
a letting volume of 213,000 sqm<br />
at the half-year point and 112,000<br />
sqm of this in the second quarter,<br />
the market closed at around<br />
the same level as in the previous<br />
six quarters and only around two<br />
percent below the half-year figure<br />
for 2022, with the share of large<br />
deals in total letting turnover rising<br />
from 25 to 38 percent. The<br />
textile retail sector was primarily<br />
responsible for the strong increase<br />
in this size class, with 51,000<br />
sqm in the second quarter and a<br />
total of 98,100 sqm in the first<br />
half of the year. However, while<br />
total take-up remained almost<br />
constant, the number of deals fell<br />
year-on-year from 470 to 414<br />
new leases. Dirk Wichner, Head<br />
of Retail Leasing JLL Germany:<br />
„The textile sector is regaining its<br />
old strength and clearly leads the<br />
field again in a sector comparison<br />
with 46 percent. Some brands<br />
have done their homework during<br />
the pandemic, implemented a<br />
multichannel strategy with brickand-mortar<br />
and online retail, and<br />
are presenting themselves in both<br />
areas in a customer-oriented manner.<br />
However, not only the sales<br />
side, but also the logistics infrastructure<br />
with its delivery services<br />
has been improved in many cases.<br />
This is where the wheat has been<br />
separated from the chaff in recent<br />
years.“<br />
Aygül Özkan to<br />
succeed ZIA CEO<br />
Oliver Wittke<br />
Aygül Özkan (51), former Minister<br />
for Social Affairs and Construction<br />
in Lower Saxony and<br />
Managing Director of a Deutsche<br />
Bank subsidiary, will replace<br />
former Parliamentary State<br />
Secretary Oliver Wittke (56) in<br />
the full-time leadership of the<br />
Central Real Estate Committee<br />
in 2024. Wittke had informed<br />
the association‘s board that he<br />
would like to leave the leading<br />
association of the real estate industry<br />
next year after three years<br />
of service for personal reasons.<br />
Özkan had already served as managing<br />
director of the ZIA since<br />
September 2020, most recently<br />
as deputy chief executive officer<br />
as well as managing director of<br />
the ZIA Academy.
Page 3 T O M<br />
TOP STATEMENT OF THE MONTH July <strong>2023</strong><br />
TOP STATEMENT<br />
July<br />
„I‘m annoyed by analysts‘<br />
doubts about whether online<br />
retail will grow. Yes, e-commerce<br />
was and is declining in<br />
2022 and <strong>2023</strong>. Many analysts<br />
take a very mathematical<br />
view and say that this will<br />
continue. However, I have a<br />
fundamentally different opinion.<br />
You have to zoom out<br />
further and look at the whole<br />
thing from a multi-year perspective.<br />
Then you can see<br />
that the trend towards online<br />
retailing is unbroken. It will<br />
continue to grow, probably at<br />
similar growth rates to what<br />
it was before Corona.“<br />
Tarek Müller, founder and CO-<br />
CEO of About You in an interview<br />
with the German trade journal<br />
Textilwirtschaft<br />
Foto: Johannes Arlt/About You
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to real estate<br />
We find solid platforms from which we can create sound investments, all around the<br />
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Page 5 T O M<br />
ANALYSES July <strong>2023</strong><br />
In real terms, declines in food retail fell, but in nominal terms they rose. <br />
Symbol image: Unsplash / Tara Clark<br />
In food: High Prices Absorb Minus Sales<br />
New Destatis figures on retail sales for the first half of the year<br />
According to provisional results<br />
from the Federal Statistical<br />
Office (Destatis), retail<br />
companies in Germany reported<br />
4.5 percent lower sales in<br />
real terms in the first half of<br />
<strong>2023</strong> than in the same period<br />
of 2022.<br />
By comparison, nominal sales<br />
rose by 3.6 percent year-on-year.<br />
The difference between nominal<br />
and real results reflects<br />
the significant rise in retail price<br />
levels.<br />
In the first six months of this<br />
year, retail food sales posted a<br />
significant decline of 5.8 percent<br />
in real terms compared<br />
with the first half of 2022, but<br />
an increase of 7.6 percent in nominal<br />
terms.<br />
High rate<br />
of inflation<br />
The reason for the real decline<br />
accompanied by a nominal increase<br />
in sales is the sharp rise<br />
in food prices, which was the<br />
strongest price driver of the<br />
overall inflation rate in the first<br />
half of <strong>2023</strong>.<br />
The sharp rise in food prices is<br />
also likely to be the main cause<br />
of the decline in real industry<br />
sales: In all 24 months of the<br />
past two years, real food retail<br />
sales have fallen compared with<br />
the same month a year earlier.<br />
Non-food retail sales also recorded<br />
a decline in the first half of<br />
the year. In real terms, it fell by<br />
3.6 percent, while in nominal<br />
terms it rose by 1.1 percent.<br />
The decline in sales was particularly<br />
high in internet and mail<br />
order retail, which recorded a<br />
drop of 7.3 percent in real terms<br />
and 2.6 percent in nominal<br />
terms in the period from January<br />
to June <strong>2023</strong> compared with<br />
the same period last year.<br />
The sales performance of DIY<br />
stores also paints a similar picture.<br />
Here, sales fell by 6.9 percent<br />
in real terms and by 0.8<br />
percent in nominal terms. By<br />
contrast, retail sales of textiles,<br />
clothing, footwear and leather<br />
goods were up 7.3 percent in<br />
real terms and 9.3 percent in nominal<br />
terms in the first half of<br />
<strong>2023</strong>.<br />
Non-food and<br />
e-retail clearly<br />
falling behind<br />
The results are likely to be due<br />
in part to base effects from corona-related<br />
special developments<br />
in the prior-year period. Internet<br />
retailing and DIY stores in particular<br />
posted high sales growth<br />
at times during the pandemic,<br />
whereas sales at clothing stores<br />
fell sharply and only stabilized<br />
once the Corona protection<br />
measures were lifted.
www.wisag.de<br />
Your shopping centre in the best hands<br />
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We go one step further for you.<br />
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Tel. +49 162 7861-324 joaquin.jimenez.zabala@wisag.de
Page 7 T O M<br />
NEWS July <strong>2023</strong><br />
European Commission pro<br />
purchasing alliances<br />
Lower prices, more variety, better quality<br />
The decision of the European<br />
Commission is a strong signal<br />
and confirmation for the action<br />
of international purchasing<br />
alliances. Particularly in<br />
times of high inflation, it is important<br />
that we, together with<br />
our international partners,<br />
can act as a counterweight to<br />
the market-powerful, international<br />
branded goods groups<br />
in the interests of consumers in<br />
the EU,“ says Markus Mosa,<br />
CEO of EDEKA ZENTRALE<br />
Stiftung & Co. KG.<br />
For several years now, the European<br />
Commission has been<br />
taking a close look at the practices<br />
of international purchasing<br />
alliances. It now states that such<br />
alliances represent an important<br />
counterweight to large brand<br />
manufacturers and thus promote<br />
competition overall. In the<br />
present case, the investigations<br />
did not reveal any evidence of<br />
anti-competitive effects of such<br />
negotiations, so the Commission<br />
sees no reason to continue the<br />
investigation.<br />
New world of experience<br />
made by Breuninger<br />
Extensive remodeling work to be completed in fall<br />
More than 12,500 square meters<br />
of retail space in total are<br />
being extensively remodeled at<br />
the new Breuninger flagship<br />
store in Munich. A large part<br />
of the remodeling has already<br />
been completed, so the fashion<br />
and lifestyle company is now<br />
presenting a new shopping<br />
and experience world full of<br />
inspiring product worlds, hip<br />
brands and innovative concepts.<br />
The final completion of<br />
all floors will take place in the<br />
fall.<br />
The extensive renovation work,<br />
worth tens of millions of euros,<br />
is entering its final phase, and<br />
the traditional store on Sendlinger<br />
Strasse will be resplendent<br />
in new splendor. Fashion,<br />
beauty, shoes and accessories<br />
- exclusive designer brands,<br />
selected newcomer brands and<br />
must-haves of the season are<br />
now presented on more than<br />
12,500 square meters spread<br />
over six floors at the Breuninger<br />
flagship store in Munich.<br />
With around 1000 square meters,<br />
the company offers one of<br />
The European Commission has confirmed the benefits of international<br />
purchasing alliances. <br />
Photo: EDEKA<br />
the largest women‘s shoe worlds<br />
in the upscale and high-fashion<br />
segment in southern Germany.<br />
Golden Goose, Jimmy Choo,<br />
Isabel Marant, Tod‘s, Autry,<br />
New Balance and Adidas Originals<br />
are just a small selection<br />
of the extensive range of brands<br />
and products.<br />
On the light-flooded floors above,<br />
the collections for women<br />
and men from coveted premium<br />
The decision concerns, among<br />
others, AgeCore, of which EDE-<br />
KA was still a member at the<br />
start of the investigations, and<br />
the Epic Partners buying group<br />
founded in 2021 by EDEKA and<br />
other European retailers.<br />
Breuninger CEOs René Weise (left) and Alexander Entov at the Munich<br />
location. <br />
Photo: E.Breuninger GmbH & Co.<br />
and designer brands such as Iris<br />
von Arnim, Etro, Marin, Vetements,<br />
Max Mara, Brunello<br />
Cucinelli, Zimmermann, Victoria<br />
Beckham and Zegna are on<br />
display.<br />
In the high-fashion segment,<br />
customers can expect brands<br />
such as Sandro, Maje, Ami Paris,<br />
Dsquared, Ganni, Bash, Offwhite<br />
and Palm Angels.<br />
„K in Lautern“ to get<br />
a complete service<br />
provider floor<br />
The shopping center „K in<br />
Lautern“ will change. According<br />
to information from<br />
SWR, a complete floor is to<br />
be converted for service providers.<br />
Due to store closures<br />
and vacancies, operator ECE<br />
is said to have revised its concept<br />
accordingly. It is not yet<br />
known which services these<br />
will be. Basically anything is<br />
conceivable, from a doctor‘s<br />
office to a fitness studio. The<br />
fashion and shopping stores<br />
as well as Fst food providers<br />
could then move to the lower<br />
areas of the shopping center<br />
and fill gaps there.<br />
Aerium sells<br />
‚Nordlicht Kiel‘<br />
shopping center<br />
The pan-European investment<br />
and asset manager Aerium<br />
has sold ‚Nordlicht Kiel‘ in<br />
the state capital of Schleswig-<br />
Holstein. The property at the<br />
northern end of Holstenstrasse,<br />
built in 2012, is a shopping<br />
center with a leasable area of<br />
approximately 20,000 sqm,<br />
distributed over four sales levels<br />
to a total of 15 stores. The<br />
current main tenants include<br />
Saturn, Rewe, dm, John Reed,<br />
Tedi and KiK. A total of approximately<br />
700 parking spaces<br />
are available via two parking<br />
garages. The buyer is the Danish<br />
investor NPV, which<br />
plans a comprehensive repositioning<br />
and redevelopment of<br />
the center in cooperation with<br />
PPF Immobilien Management<br />
GmbH from Ahrensburg. The<br />
parties have agreed not to disclose<br />
the purchase price. The<br />
transaction was brokered by<br />
Engel & Völkers Commercial<br />
Hamburg and Copenhagen.<br />
Signa Prime records<br />
devaluation of<br />
billions of euros<br />
Signa Prime, the main real estate<br />
company owned by Austrian<br />
billionaire René Benko,<br />
made a net loss of about one<br />
billion euros last year. This is<br />
according to a presentation by<br />
Signa to its banks, which has<br />
now been reported by Handelsblatt.<br />
The loss is mainly<br />
due to a revaluation of the<br />
properties in Signa Prime‘s<br />
portfolio.
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... to shopping star
Page 9 T O M<br />
NEWS July <strong>2023</strong><br />
Viktoria Karree becomes<br />
Husemann Karree<br />
Bochum business district of HBB makes good progress<br />
HBB Hanseatische Betreuungs-<br />
und Beteiligungsgesellschaft<br />
from Hamburg will<br />
open parts of the business<br />
district at Husemannplatz in<br />
downtown Bochum this year.<br />
Three multi-story buildings will<br />
house a variety of uses including<br />
shopping, restaurants, offices,<br />
a hotel and fitness facilities.<br />
The leasable area is 37,500<br />
square meters plus a two-story<br />
underground parking garage. In<br />
the future, the business district<br />
will be known as Husemann<br />
Karree, inviting employees,<br />
visitors and customers to work<br />
and linger. Why Husemann<br />
Karree and no longer Viktoria<br />
Karree? The numerous existing<br />
and planned projects on Viktoriastrasse<br />
have led to frequent<br />
name confusion. For example,<br />
the city‘s House of Knowledge<br />
is being built in the immediate<br />
vicinity, but will not be completed<br />
for several years.<br />
The new name is intended to<br />
emphasize the central location<br />
The real estate industry views<br />
the foreseeable return to full<br />
VAT in the restaurant sector<br />
with great concern. „Innkeepers<br />
and restaurant operators<br />
are already only able to pass<br />
on their drastic cost increases<br />
to customers to a limited<br />
extent, and a VAT hike could<br />
increasingly put businesses in<br />
economic difficulties,“ warns<br />
ZIA President Dr. Andreas<br />
Mattner.<br />
to Husemannplatz and the pedestrian<br />
zone. Harald Ortner,<br />
Managing Director of HBB,<br />
comments: „With our project,<br />
we see ourselves as an integral<br />
part of the city center at Husemannplatz<br />
and the one-A location<br />
Kortumstrasse. That‘s why<br />
we want to use the new name to<br />
highlight the prominent location<br />
of our project.“ Husemannplatz<br />
is currently being completely<br />
redesigned by the city and<br />
is set to become the city‘s new<br />
flagship.<br />
Domino effect due to<br />
gastronomy VAT?<br />
ZIA sees threat to city centers ahead<br />
Parts of the Husemann Karree in Bochum are scheduled to open<br />
this year. Visualization: HBB<br />
„Cafés, inns and restaurants are<br />
often the social heart of city<br />
centers. They contribute to liveliness<br />
and ensure frequencies<br />
in other areas such as retail. If<br />
they disappear from the Cities,<br />
then urban development is really<br />
slowed down - especially in<br />
a phase in which many centers<br />
want to take off anew.“<br />
Saying goodbye to the reduced<br />
VAT rate could thus set in motion<br />
a „domino effect for city<br />
centers“ and stop their creative<br />
further development, says Mattner.<br />
At the beginning of the Corona<br />
pandemic, the VAT on food<br />
The originally earlier planned<br />
opening date had to be postponed<br />
due to numerous supply<br />
bottlenecks, especially in the<br />
area of security technology. However,<br />
thanks to the excellent<br />
teamwork of all those involved<br />
in the construction, all problems<br />
have now been solved, so<br />
that the tenants in the first two<br />
sections will be able to open<br />
or move into their new offices<br />
before the end of this year. The<br />
third section will be completed<br />
by the middle of next year.<br />
According to ZIA, gastronomy plays a key role in revitalizing city<br />
centers. <br />
Symbol image: Pixabay / Felix Mittermeier<br />
had been reduced from 19 to<br />
seven percent. This regulation<br />
of the old federal government<br />
had been extended by the traffic<br />
light coalition until the end of<br />
<strong>2023</strong>, so the reduction will expire<br />
on January 1, 2024.<br />
Munich fashion store<br />
Konen became<br />
Breuninger flagship store<br />
In 2021, Stuttgart-based fashion<br />
retailer Breuninger took over<br />
Munich-based fashion house<br />
Konen. Now the traditional store<br />
has been presented to the public<br />
for the first time after extensive<br />
renovation work and a re-branding.<br />
The remodeling is not quite<br />
finished yet, but a large part<br />
of the total sales area of 12,500<br />
square meters is already shining<br />
in new splendor. To mark the occasion,<br />
the fashion house invited<br />
the press to take a sneak preview.<br />
Various experts gave tours of the<br />
newly designed rooms, including<br />
model Sarah Brandner, presenter<br />
Jenny Augusta, photographer<br />
Simon Lohmeyer and fashion<br />
expert Julian Daynov. The final<br />
completion of all floors will take<br />
place in the fall. Breuninger invested<br />
an amount in the doubledigit<br />
millions for the extensive<br />
remodeling measures, the company<br />
said. In the future, the new<br />
Breuninger store will present<br />
fashion, beauty, shoes and accessories<br />
on six floors, including<br />
exclusive designer brands such<br />
as Iris von Arnim, Etro, Marin,<br />
Vetements, Max Mara, Brunello<br />
Cucinelli, Zimmermann, Victoria<br />
Beckham and Zegna.<br />
Lidl apparently<br />
interested in taking over<br />
600 supermarkets in<br />
France<br />
In the bidding war for the highly<br />
indebted French retail group Casino,<br />
the German discounter Lidl<br />
has shown interest in taking over<br />
600 supermarkets in the neighboring<br />
country. However, there<br />
are no talks with the German<br />
supermarket chain in this regard,<br />
a spokeswoman for financial investor<br />
Attestor told dpa in Paris<br />
on Thursday. Attestor is in the<br />
starting blocks with billionaires<br />
Daniel Kretinsky and Marc Ladreit<br />
de Lacharrière to take over<br />
Casino. The investor group 3F<br />
had withdrawn on Monday. The<br />
Lidl inquiry had been related to<br />
a possible entry of 3F, the spokeswoman<br />
said. According to<br />
the statement, Lidl was interested<br />
in acquiring a total of around<br />
600 stores from Casino and the<br />
Monoprix brand, which belongs<br />
to the retail chain. Lidl did not<br />
comment on possible expansion<br />
plans in France when asked. Lidl<br />
already operates more than 1,500<br />
supermarkets in France.
Page 11<br />
T O M<br />
According to an analysis by<br />
Savills, fashion outlet centers<br />
have become more attractive<br />
in Europe in recent years as<br />
many consumers cut back on<br />
spending on non-basic consumer<br />
goods - including clothing,<br />
or luxury goods such as<br />
watches and jewelry - and instead<br />
spend more on markeddown<br />
branded goods, which<br />
are primarily available in<br />
outlet stores.<br />
ANALYSES<br />
Brand manufacturers favor<br />
German outlet centers<br />
Savills analysis: European FOCs gain in attractiveness<br />
July <strong>2023</strong><br />
Against this backdrop, a survey<br />
conducted by the consulting<br />
firm ecostra asked international<br />
brand manufacturers<br />
which European countries offer<br />
the greatest expansion potential<br />
for FOCs. Germany is the<br />
country most in demand among<br />
industry representatives - at<br />
46 percent, almost one in two<br />
companies said they planned<br />
to expand here within the next<br />
three years.<br />
Indulging<br />
This is followed by France (35<br />
percent), Spain (29 percent),<br />
the UK (19 percent) and Italy<br />
(19 percent). According to Savills,<br />
Germany‘s top position<br />
in the survey is primarily due to<br />
its high GDP per capita (46,149<br />
euros) and the low density of<br />
FOC space per inhabitant compared<br />
to other European countries:<br />
Germany has around four<br />
square meters of FOC space<br />
per 1,000 inhabitants, compared<br />
with eleven square meters<br />
in the UK and twelve square<br />
meters in Italy.<br />
„It is not only in Germany that<br />
outlet centers enjoy extremely<br />
high popularity. They also<br />
attract customers from further<br />
afield, and the conscious decision<br />
to make a longer journey is<br />
usually accompanied by a specific<br />
desire to treat oneself and<br />
spend money.<br />
This often leads to an increased<br />
conversion rate - which makes<br />
retailers happy. Reduced prices<br />
for branded goods, especially<br />
from the luxury segment, are<br />
particularly attractive to customers,“<br />
says Daniel Kroppmanns,<br />
Director and Head of<br />
FOCs are popular with shopping fans. <br />
Retail Agency Germany at Savills.<br />
Remscheid under<br />
construction<br />
McArthurGlen is the largest<br />
operator of factory outlet centers<br />
in Europe and operates<br />
25 locations in nine countries.<br />
There are already three locations<br />
in Germany, including<br />
Designer Outlet Neumünster.<br />
Construction of a fourth location<br />
in Remscheid is currently<br />
underway and is expected to<br />
open in 2024/2025.<br />
NEINVER ranks second with<br />
19 managed outlet centers,<br />
including The Style Outlets<br />
in neighboring Roppenheim,<br />
France, which is located close<br />
to the French-German border.<br />
This strategic location allows<br />
the outlet to benefit from an<br />
expanded catchment area, attracting<br />
customers from both<br />
countries. NEINVER is the<br />
only industry player in Europe<br />
to have received sustainability<br />
certification for all the outlet<br />
centers it operates.<br />
With the growing popularity of<br />
FOCs among both locals and<br />
travelers, international retailers<br />
are recognizing the potential of<br />
these shopping destinations.<br />
Growing market<br />
segment<br />
In response, more and more<br />
international retailers are integrating<br />
outlet centers into their<br />
expansion strategies to capitalize<br />
on this growing market segment.In<br />
addition, FOCs offer<br />
the opportunity to offer excess<br />
inventory that could not be sold<br />
Symbol image: Unsplash / Artem Beliaikin<br />
during the pandemic period as<br />
quality merchandise at lower<br />
prices.<br />
Due to their lower operating<br />
costs compared to traditional<br />
shopping centers, they are also<br />
less affected by high energy<br />
costs.<br />
High performance<br />
„The appeal of outlet centers is<br />
due in part to their high performance<br />
during economic downturns,<br />
as they typically offer 30<br />
to 70 percent discounts on merchandise<br />
and provide value for<br />
money to an increasingly costconscious<br />
consumer. Highquality<br />
design, a wide range<br />
of brands and an attractive mix<br />
of shopping and leisure facilities<br />
are other factors that make<br />
FOCs attractive,“ says Georgia<br />
Ferris, European Research<br />
Analyst at Savills.
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Tailor-made investments in German supermarkets<br />
As real estate experts, we invest in grocery stores<br />
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The advantage?<br />
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supply ensure sustainable attractive returns for<br />
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Excellent network<br />
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Big plans? So do we.<br />
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GPEP GmbH · Hamburger Allee 26-28 · 60486 Frankfurt/Main GERMANY • www.g-pep.com
Page 13<br />
T O M<br />
INTERVIEW<br />
„Want to be a platform<br />
for solutions to the major challenges“<br />
EXPO REAL - Interview with Stefan Rummel, Managing Director of Messe München<br />
In round about two months,<br />
the entire real estate industry<br />
will once again be looking to<br />
Munich. From October 4 to 6,<br />
EXPO REAL will take place<br />
once again. As in previous years,<br />
the focus will once again<br />
be on major changes and<br />
challenges facing companies.<br />
Preparations are already in<br />
full swing. Stefan Rummel,<br />
Managing Director of Messe<br />
München, gives an outlook<br />
on the upcoming event in this<br />
interview.<br />
July <strong>2023</strong><br />
<strong>TOM</strong>: Mr. Rummel, participation<br />
at EXPO REAL 2022<br />
was almost at pre-Corona levels.<br />
What do you expect this<br />
year?<br />
Stefan Rummel: „As we are<br />
still receiving registrations<br />
from co-exhibitors, we do not<br />
have final figures at this stage,<br />
but we are expecting participation<br />
of more than 1,700 exhibitors<br />
- in other words, a slight<br />
decrease. Trade fairs are always<br />
the mirror of the industry<br />
and therefore also correspond<br />
to the current market situation,<br />
which is not quite easy.<br />
Some country participations<br />
will not come this year, such<br />
as Romania or Bulgaria. However,<br />
we have succeeded in gaining<br />
new exhibition partners,<br />
such as the ‚joint stand UK Cities<br />
and Partners‘ with the participations<br />
Opportunity London,<br />
Marketing Manchester,<br />
Newcastle and West Midlands.<br />
Also from Dubai we have again<br />
a larger participation with Majid<br />
Al Futtaim and for the first<br />
time the Real Estate General<br />
Authority exhibits from Saudi<br />
Arabia. And there will also be<br />
an Italian joint stand Real Estate<br />
Italy.“<br />
<strong>TOM</strong>: As the organizer, what<br />
are you focusing on at EXPO<br />
REAL <strong>2023</strong>?<br />
Stefan Rummel: „Clearly on<br />
the quality of the trade fair. We<br />
want to bring together the right<br />
people from the right sectors on<br />
the right topics here in Munich<br />
- that is our aspiration and also<br />
what has always distinguished<br />
EXPO REAL.<br />
To ensure that, we work with<br />
Stefan Rummel, CEO of Messe München. <br />
various committees that support<br />
us in the further development<br />
of the event, the nomenclature<br />
or the setting of themes<br />
- always mindful of protecting<br />
the brand essence of EXPO<br />
REAL at the same time.“<br />
<strong>TOM</strong>: What can one imagine<br />
by further development?<br />
What‘s new for EXPO REAL<br />
<strong>2023</strong>?<br />
Stefan Rummel: „This year,<br />
for the first time, we will present<br />
the special show ‚EXPO<br />
REAL Decarb - make the climate<br />
change work‘, which is<br />
aimed at startups, scaleups and<br />
companies around the areas of<br />
‚real estate as an ecosystem‘,<br />
‚decarbonization of the real<br />
estate portfolio‘ and ‚climate-neutral<br />
neighborhood and<br />
urban development‘.<br />
The focus is on innovative and<br />
practical solutions to implement<br />
future projects in a climate-neutral<br />
way or to modernize<br />
existing buildings in a climateoptimized<br />
way. We deliberately<br />
wanted to create a platform<br />
here to enable companies with<br />
interface topics to other industries,<br />
such as from the construction<br />
and building materials<br />
industry, photovoltaic industry,<br />
providers of mobility concepts<br />
or companies with a Climate-<br />
Tech focus to have a presence.<br />
On the one hand, there will be<br />
the opportunity to discuss with<br />
industry experts and city representatives<br />
and to find joint cooperation<br />
and solution approaches<br />
for the challenges ahead;<br />
on the other hand, companies<br />
and their ideas will also be<br />
made visible via pitches.<br />
I am personally very pleased<br />
that we are realizing this special<br />
show at EXPO REAL <strong>2023</strong><br />
- we have been developing the<br />
topic and the corresponding<br />
format for a good year and now<br />
it is becoming reality.“<br />
T<br />
TOPS<br />
Photo: Messe München<br />
O M<br />
OF THE MONTH<br />
<strong>TOM</strong><br />
TOPS<br />
OPS F THE ONTH<br />
OF THE<br />
RETAIL REAL ESTATE<br />
Essential News About The Players In In<br />
The Retail Real Property Estate Market In in Germany<br />
IMPRINT<br />
MONTH<br />
Publisher:<br />
Handelsimmobilien Heute Verlagsgesellschaft<br />
mbH<br />
Address:<br />
Alexanderstraße 16<br />
45130 Essen<br />
Germany<br />
Tel. 0049-201-874 55 28<br />
Web: www.hi-heute.de<br />
Mail: tom@hi-heute.de<br />
Frequency of publication:<br />
monthly<br />
Circulation: approx. 5000 copies<br />
sent by e-mail<br />
Editorial team: Susanne Müller,<br />
Thorsten Müller<br />
Responsible in terms of press<br />
law: Thorsten Müller<br />
Layout: K4-PR, Essen<br />
THE HOT<br />
INTERVIE<br />
+++ PART<br />
ANALYSE<br />
presente<br />
March
URBAN CREATORS.<br />
Architecture | Development & Project Management<br />
European Council of Shopping Places (ECSP) Awards: Commendation for Best Renovation/Expansion for centres between 15.000 – 45.000 sqm
Page 15 T O M<br />
INTERVIEW July <strong>2023</strong><br />
„Our ESG expertise ensures the<br />
sustainable value creation of our properties“<br />
<strong>TOM</strong> exclusive interview with FOM Real Estate founder Professor Reinhard Walter<br />
For more than 25 years,<br />
FOM Real Estate has been<br />
a partner and contact for investors<br />
in the business areas<br />
of project development, asset<br />
management and investment<br />
management. The company<br />
was founded in 1997 by Professor<br />
Reinhard Walter, a lawyer<br />
by training, as a partner.<br />
Since then, projects with a total<br />
volume of more than four<br />
billion euros have been realized<br />
together with institutional<br />
partners. Retail properties are<br />
also a component of the portfolio,<br />
which can be significantly<br />
expanded in the future. In<br />
this context, <strong>TOM</strong> editor-inchief<br />
Thorsten Müller spoke<br />
with the company founder at<br />
the company‘s headquarters<br />
in Heidelberg.<br />
<strong>TOM</strong>: Professor Walter, take<br />
us back to the early days of<br />
your company. What drove<br />
you back then and what does<br />
the abbreviation FOM actually<br />
stand for?<br />
Prof. Reinhard Walter: Back<br />
in the 1990s, it was about the<br />
use of a large piece of land that<br />
a friend and I had acquired and<br />
for which we were looking for a<br />
possible use. We had it in mind<br />
for SAP. We developed a so-called<br />
BIT Center in close cooperation<br />
with the Fraunhofer Institute.<br />
That was a really strong<br />
concept, especially because<br />
it was geared toward the user<br />
and not primarily toward a high<br />
margin. Here, SAP employees<br />
and partners were already able<br />
to coordinate personal appointments<br />
via the intranet. Our original<br />
plan had to be significantly<br />
adjusted in terms of size due<br />
to the enormous interest on the<br />
part of the users and also moved<br />
to a different location - for us<br />
personally, this was a huge success<br />
and the starting signal for<br />
the founding of the company.<br />
Because we are convinced that<br />
office buildings of the future<br />
should adapt to the needs of<br />
their users, we came up with our<br />
company name FOM, which<br />
means „Future Office Management“<br />
for short. Innovation, flexibility<br />
and sustainability play<br />
the main role in our modern office<br />
concepts. This has been the<br />
case for almost three decades,<br />
Professor Reinhard Walter <br />
and not just since the topics became<br />
fashionable.<br />
Twenty-six years ago, we shaped<br />
the industry with our acronym<br />
and paved the way for a<br />
modern working world. Today,<br />
that is still our claim. And so<br />
we, too, are reinventing ourselves,<br />
evolving our acronym from<br />
Future Office Management to<br />
„Future Obligation Mindfullness,“<br />
or translated, „Mindfulness<br />
of Future Obligations.“<br />
<strong>TOM</strong>: While in the early days<br />
of FOM you primarily realized<br />
large corporate headquarters,<br />
such as those of<br />
Microsoft, T-Online, MAN or<br />
Allianz, retail real estate initially<br />
did not play a significant<br />
role for you.<br />
Prof. Reinhard Walter: At<br />
least only a minor role. However,<br />
through our family office,<br />
we have developed and leased<br />
retail projects before. With the<br />
establishment of our AIF capital<br />
management company FOM<br />
Invest, this type of use then became<br />
significantly more important<br />
for us. In 2021, we carried<br />
out a transaction for our special<br />
fund „FOMREF I“ and acquired<br />
a value-add portfolio from<br />
Photo: FOM Real Estate<br />
the investor group SCP for this<br />
purpose. The portfolio comprised<br />
four food retail locations<br />
in Duisburg, Hanover, Hildesheim<br />
and Mönchengladbach<br />
with a total site area of around<br />
170,000 sqm, which had previously<br />
been used predominantly<br />
by Real. They were part of a<br />
conversion project in the context<br />
of which a future-oriented<br />
repurposing of the locations<br />
took place. By repositioning the<br />
properties, we wanted to offer<br />
institutional investors attractive<br />
returns and create ESG-compliant<br />
investment opportunities.<br />
The three institutional investors<br />
then included FOM Invest‘s sister<br />
company, FOM Real Estate.<br />
The special fund had a volume<br />
of around 400 million euros.<br />
Our project was a great success.<br />
Today, Kaufland in Mönchengladbach,<br />
EDEKA in Hanover<br />
and OBI in Hildesheim are the<br />
new occupants; only Duisburg<br />
is not home to any retail partners.<br />
Here, a complete conversion<br />
is taking place and with it<br />
around 300 residential units.<br />
<strong>TOM</strong>: So is the retail asset<br />
class still of interest to you?<br />
Prof. Reinhard Walter: Definitely.<br />
Of course, we take an opportunistic<br />
view of the business,<br />
as we do in other areas. Wherever<br />
an interesting investment<br />
opportunity arises - preferably<br />
combined with the possibility<br />
of increasing the value of the<br />
property through refurbishment<br />
or repositioning - we will do so.<br />
And if it‘s even a large portfolio,<br />
we‘re even more open to it.<br />
<strong>TOM</strong>: Your team expertise in<br />
renewable energies and ESG<br />
also helps you in this regard,<br />
doesn‘t it?<br />
Prof. Reinhard Walter: We<br />
have recently strengthened our<br />
team in this area. The area of<br />
renewable energies offers attractive<br />
investment opportunities<br />
and fits perfectly with our<br />
ESG strategy and our DNA as<br />
a project developer. Together<br />
with our partner, the BRAWO<br />
Group, we are consistently expanding<br />
our KVG FOM Invest<br />
in this direction. Recently, the<br />
KVG was additionally granted<br />
permission for the asset class renewable<br />
energies. For us, environmental<br />
protection is also an<br />
essential factor for sustainable<br />
value creation in the real estate<br />
business - both for the KVG and<br />
its managed investment assets<br />
as well as for society. With our<br />
project developments, we make<br />
an active contribution to improving<br />
the eco and CO2-balance<br />
of our portfolio. As part of active<br />
asset management, we are<br />
improving the efficiency of our<br />
portfolio properties.<br />
<strong>TOM</strong>: All of this can also be<br />
applied to your current and<br />
future retail properties, can‘t<br />
it?<br />
Prof. Reinhard Walter: There<br />
are more and more examples<br />
of photovoltaic uses on the flat<br />
roofs of large food markets. This<br />
is also very interesting for us. In<br />
general, it‘s all about the complex<br />
implementation possibilities<br />
for the benefit of the desired<br />
energy turnaround. What is<br />
economically justifiable, what is<br />
required to stabilize the value of<br />
the property? These are important<br />
questions to which we find<br />
the right answers, depending on<br />
individual requirements. Not<br />
many capital management companies<br />
can do this.
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Page 17 T O M<br />
MAP OF THE MONTH July <strong>2023</strong><br />
GfK Regional Consumer Styles, Idealists, Germany <strong>2023</strong><br />
GfK’s Map of the Month for June shows the regional<br />
distribution of idealists in Germany in <strong>2023</strong>. Inflation,<br />
war in Ukraine, climate change – people have<br />
a lot on their minds at the moment. Especially the<br />
idealists, who are generally open-minded and want to<br />
enjoy life but not at the expense of the earth, are concerned<br />
about the climate and their environment. But<br />
where do most idealists live in Germany. According<br />
to the latest GfK study on regional consumer styles,<br />
the share of idealists is highest in the urban district of<br />
Braunschweig (24.95 percent), followed by the urban<br />
district of Mainz (23.65 percent) and the rural district<br />
of Erlangen-Hoechstadt (22.29 percent). On the<br />
other hand, the urban district of Suhl ranks last, with<br />
idealists accounting for just 4.45 percent of the population.
MOVE<br />
CLOSER