IFA INTERNATIONAL 2023

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IFA 2023 

GREEN 

INNOVATION 

PIONEERING SUSTAINABLE 

TECH AT IFA BERLIN 

TRADE TALK 

"IT'S ALWAYS 

FUELED BY 

INNOVATION" 

Dr Karsten Wildberger 

CEO, MediaMarktSaturn 

Retail Group 

EXCLUSIVE INTERVIEW 

Benjamin 

Braun 

Chief Marketing 

Officer for Europe, 

Samsung 

"ALL SAMSUNG 

PRODUCTS WILL BE 

WI-FI ENABLED 

BY 2024" 

#17 

#19 

#20 

EXCLUSIVE 

INTERVIEW 

MONIQUE LEMPERS 

Chief Impact Officer, 

Fairphone 

DAY 4 EDITION

DAY 4 

MONDAY 4 TH SEPTEMBER 2023 

HALL 3.1 / 101 

HALL 3.1 / 105 

HALL 23 / 101 

HALL 25 

150 A-K 

HALL 8.2 / 101 


GREEN 

INNOVATION 

PIONEERING SUSTAINABLE 

TECH AT IFA BERLIN 

TRADE TALK 

"IT'S ALWAYS 

FUELED BY 

INNOVATION" 

Dr Karsten Wildberger 


Retail Group 

EXCLUSIVE INTERVIEW 

Benjamin 

Braun 


Officer for Europe, 

Samsung 

"ALL SAMSUNG 

PRODUCTS WILL BE 

WI-FI ENABLED 

BY 2024" 

#17 

#19 

#20 

EXCLUSIVE 

INTERVIEW 

MONIQUE LEMPERS 


Fairphone

I NEWS I 

Morning Briefing 

by Oliver Merlin, 

Managing Director of IFA 

Management 

Forget manic Monday, it's mechanic 

Monday for day four of IFA! 

Good morning IFA enthusiasts, rise and 

shine for day four! For those of you who 

are joining us for the first time today, 

welcome! If the past few days have 

been any indication, we're in for another 

exhilarating ride today. The weekend 

was a tech lover's dream come true, 

with every corner of the Messe Berlin 

echoing with innovation, chatter, and 

the unmistakable hum of excitement. 

The Sustainability Village, where the 

future of eco-friendly tech was on full 

display, was a particular highlight. 

For those of you who might've missed 

it, the Global Markets area opened its 

doors yesterday, unveiling a world of 

technological marvels. If you haven't 

wandered its aisles yet, you'll want to 

put that at the top of your list for today. 

If you're looking for a conference to 

attend, you might want to start with 

Babbel's Co-founder Thomas Hall on 

the IFA Next stage with his conference 

on Babbel's expansion into the US at 

10:45 a.m. And if you're one to keep an 

eye on innovation, carve out some time 

at 4:15 p.m. for the Pitch battle finale. 

This is where the future of startups is 

being decided! Over in the Sustainability 

Village, Uwe Schulte is gearing up 

to unravel the complexities of global 

supply chains and their sustainable 

future at 11:00 a.m. And for those with 

a keen interest in the European Green 

Deal, Paolo Falcioni's 11:30 a.m. session 

is where you'll want to be. E-waste, a 

pressing concern for our industry, gets 

its spotlight at noon with Jens von 

Wedel leading the charge. 

Navigating IFA can be a whirlwind, so 

don't forget that if you ever feel the need 

to catch your breath, our outdoor coworking 

spaces are your haven. Perfect 

for a moment of respite, a quick email 

check, or just to take in some Berlin sun. 

From the tech aficionados to the firsttime 

attendees, I'd like to thank every 

single one of you for making IFA 2023 

the success that it is. Your passion, 

questions, and boundless enthusiasm 

are what make this event truly special. 

So, let's dive into day four with the same 

zest and zeal, making it another day for 

the books. Can't wait to see you around, 

share some tech stories, and perhaps 

even share a laugh or two. Here's to 

another day of discovery and business. 

Happy exploring! 

Now, if robots, automation, and the 

future of tech tickle your fancy, you're in 

for a treat! The world's leading robotics 

companies are showcasing their latest 

innovations at the "House of Robots". 

Get up close and personal with cuttingedge 

robots like Desdemona, Mirokaï, 

RoboSphere, and the robotic dog, Spot. 

Dive deep into the robot revolution and 

explore how automation is reshaping 

our lives, both at home and at work. 

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2 IFA INTERNATIONAL • MONDAY 4 TH SEPTEMBER 2023 www.ifa-berlin.com/content-hub

I NEWS I 

Kuvings' juicing revolution: 

Beyond extraction 

In a world increasingly leaning towards health and wellness, 

Kuvings is showcasing two innovative juicers at IFA this 

year. The REVO830, already a sensation since its debut a 

year ago, and the AUTO10, both exemplify a commitment 

to a healthier, more efficient juicing experience. 

Kuvings, a brand synonymous with 

health and innovation, presents two 

unique juicers: the REVO830 and 

the AUTO10. Proudly made in Korea, 

these products are not just about 

extracting juice; they represent 

Kuvings' dedication to enhancing the 

overall juicing experience. 

The REVO830, which impressively 

accounts for 70% of Kuvings' sales 

since its launch a year ago, boasts a 

dual feed chute design. This unique 

feature caters to both whole and 

elongated ingredients, making it 

particularly optimised for vegetables 

like carrots and celery. Its standout 

smart auto-cutting technology 

adjusts the juicing speed based on the 

ingredient, ensuring an optimal juice 

texture every time. Moreover, its lowspeed 

mastication technique gently 

presses the ingredients, preserving 

their nutrients and enhancing their 

taste. To make cleaning easier for 

users, the REVO830 simplifies the 

process with a special brush. The 

juicer also includes a special filter 

for crafting frozen ice creams and 

sorbets. 

On the other side, the AUTO10 

is designed for convenience and 

efficiency. This juicer allows users to 

insert whole fruits and vegetables 

without any prior preparation other 

than washing them. Its defining 

feature, the 3,000 cc hopper, is one 

of the largest on the market. Paired 

with Kuvings' specialised motor 

technology, it promises a seamless 

AUTO10 

juicing experience. The motor, crafted 

in Kuvings' own factory in Korea, 

underscores the brand's commitment 

to quality and performance. The 

AUTO10 also has a manual reverse 

rotation feature to ensures smooth 

operation. 

Available in three sleek colors: black, 

white, and red—with black being a 

global favourite—the REVO830 and 

AUTO10 continue to generate buzz. 

As the discourse around health and 

nutrition intensifies, Kuvings' offerings 

stand as a testament to the brand's 

vision for the future of juicing 

Hall 6.1 / Stand 201 

REVO830 

THREAD 

PULLS 

IT ALL 

TOGETHER 

AT EXPERT 

TALKS 

Today at the EXPERT TALKS stage in 

Hall 13 at IFA Global Markets, visitors 

can learn more about Thread, a wireless 

protocol specifically built for IoT devices. 

It’s designed to make devices work faster 

with more reliability and less power 

usage while communicating with other 

devices. 

In this presentation, Jorg Kennis, 

Marketing Commercial & Smart 

Buildings at Thread Group, will explain 

what Thread is, explore some of its 

technical aspects, and share how 

it works with building and home 

automation standards. 

Unlike some other low-powered 

smart home protocols, Thread is 

internet protocol (IP)-based, so it can 

directly connect to any other IP-based 

device, such as smartphones, tablets, 

computers, and Wi-Fi routers. 

As a low-power, low-bandwidth mesh 

networking protocol that uses 802.15.4 

radio technology, Thread is similar to 

existing smart home protocols, but unlike 

it doesn’t need a central hub or bridge. 

Thread devices communicate with each 

other directly, making Thread faster, 

especially over large networks. 

With a single IP-based network for 

lighting, climate systems, access control, 

and other applications, creating smart 

homes and smart buildings is made 

easier. 

Thread is run by a board of directors 

including Google, Apple, Amazon, 

Samsung SmartThings, Qualcomm, NXP, 

Assa Abloy (owners of Yale and August), 

Lutron, and others 

IFA INTERNATIONAL • MONDAY 4 TH SEPTEMBER 2023 3

I NEWS I 

"Innovative companies bring 

sustainability into the heart of 

their business" 

From left, Helena Stone, Editor-in-Chief of Geek Spin 

(moderator); Martina Fondi, Partner & Head of Forestry 

at Treedom; Tanja Reilly, Senior Strategic Account 

Executive at EcoVadis; Paul Randle, Co-founder at 

Sustainable Marketing Compass; and Rika Nakazawa, 

Vice President at NTT 

"Strategies for Green Economic Growth" might sound like a 

contradiction in terms, but the conference session on Saturday 

at IFA's Sustainable Forum in Hall 2.2 offered ideas on how to 

combine the two. 

Treating sustainability as a KPI is one 

way to bring it to the centre of an 

organisation's thinking according to 

Tanja Reilly, Senior Strategic Account 

Executive at EcoVadis: "Sustainability 

is an investment where you can get 

something back—it's an ROI (return on 

investment) and it can create value." 

In this context, Paul Randle, Co-founder 

of Sustainable Marketing Compass, 

warned against the temptation to 

greenwash: "It's a symptom of how some 

companies profit from sustainability. 

They are actually viewing it as a 

revenue stream." He added: "Innovative 

companies bring sustainability into the 

heart of their business and redefine 

what success is. You have to look 

at performance aligned to what the 

purpose of your organisation is." 

One obstacle to sustainability for 

companies can be resistance. Martina 

Fondi, Partner & Head of Forestry at 

Treedom said: "Sometimes it's just 

that companies do not want to change 

because change is difficult." Fondi 

suggests that her clients do life cycle 

assessments (LCAs) to understand 

environmental impacts "so they can 

learn more about their products and 

their processes. This way they can 

discover so many things that they can 

improve, and also save money". 

Breaking down company activities into 

bite-size pieces and analysing them 

in detail offers room to improve them 

and save resources. Sustainability is 

also about revising ingrained ideas and 

activities, then optimising them, which 

can help to cut spending and ultimately 

save natural resources 

IFA Sustainable Forum, 

Hall 2.2. - Sustainability Village 

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PLANTING 

A TREE BY 

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I NEWS I 

ADVERTORIAL 

Jeonbuk Technopark displays XR and 

holograms, from digital art to XR gaming 

chairs with 3D sound and vibration 

Visitors to IFA 2023 are invited to step into the future at 

the Jeonbuk Technopark in Hall 27 and experience XR and 

hologram technology coming to life. 

Examples of this cutting-edge 

technology is being showcased by 

10 companies, affiliated with the XR 

Material Component Equipment 

Support Center and the Hologram 

Contents Service Center of South 

Korea. Thanks to their success at IFA 

so far, several of these companies 

will meet with the Extended Reality 

Berlin-Brandenburg association 

for advancing XR industries on 

6th September. These companies 

are the Korea Research Institute 

of Chemical Technology, Korea 

Electronics Technology Institute, KIEL 

Institute and Jeolabukdo Contents 

Convergence Agency. 

"Jeonbuk Technopark is delighted to 

announce the forthcoming signing 

of a Memorandum of Understanding 

with XRBB at the upcoming meeting," 

a spokesperson said. "This significant 

step aims to cultivate robust 

relationships within the extended 

reality industry, fostering closer ties 

between South Korea and the Berlin- 

Brandenburg region." 

Here are some examples of 

companies on display at Jeonbuk 

Technopark: 

hub 27 / Stand 150 

TROUND 

Launched at IFA 2023, TROUND is 

hoping to impress the gaming, music, 

and film industries with the Sound 

XR chair. The chair comprises builtin 

speakers and sound wave vibrators 

which immerse users into 720° 

soundscapes and vibrations playing 

in synchronisation with objects on the 

screen it is connected to 

JEONGWAN COMPANY 

The "Gategram" by Holoway boasts a 

revolutionary display concept in the 

form of transparent LCD holograms. 

Companies can take their advertising 

to the next level with its eye-catching 

hologram displays. It can be placed all 

over: kiosks, art galleries, museums and 

on the street 

MODEL SOLUTION 

This company uses AR to improve safety, 

productivity, and efficiency in the workplace with 

its digital MS-AR20SE and MS-AR Binocular 

device. The head-mounted display shares what 

employees can see first-hand with other team 

members, for example for safety and quality 

control issues. Professionals of industries such 

as education, manufacturing and healthcare 

can benefit from the technology which focuses 

on functions such as Remote Assist, IoT, digital 

visualisation, digital workflow and safety 

checklist 

KHOLO 

Visitors can experience some of the world's first 

layered hologram art on display at the KHolo stand. 

The digital frame can display two layers of art 

simultaneously, such as a 3D or hologram image 

on top of video footage. Not only can the device be 

used to display art, but also in schools. KHolo is also 

exploring opportunities to introduce the technology 

into museums in South Korea 

Dreame 

Technology's 

L20 Ultra: 

The future of 

robotic cleaning 

unveiled at IFA 

2023 

Dreame Technology, a 

pioneer in home appliances, 

unveiled its latest robotic 

vacuum, the L20 Ultra, at IFA 

2023 in Berlin. This flagship 

model uses AI-driven 

MopExtend technology to 

ensure meticulous edge 

cleaning. The L20 Ultra not 

only cleans floors, but also 

self-maintains, setting a new 

standard in smart home 

cleaning according to the 

company. It includes a Duo- 

Scrub mopping system, dirt 

detection technology, and 

automatic base station to 

offer users an exceptional 

cleaning experience. 

Additionally, the L20 Ultra 

has unmasked Dreame 

Technology's new logo, 

heralding a fresh chapter for 

the brand 

CityCube A / Stand 209 


I NEWS I 

ADVERTORIAL 

Global Product Technical Innovation Award 

ceremony taking place at IFA 2023 

Every year, IFA Berlin offers the setting for benchmarking the 

most exciting product innovations in the fields of consumer 

electronics and home appliances, and IFA 2023 once again 

welcomed back the Global Product Technical Innovation 

Award (IFA-GPTIA). This year's prestigious ceremony, hosted 

by Europe Digital Group (EDG) and Asia Digital Europe (ADG) 

and supported by IFA, took place on Friday on the show floor. 

Winning companies were Bosch, 

Midea, LG, TCL, Panasonic, Samsung, 

BOE, LIEBHERR, KONKA and Miele, 

etc. Technology gold awards were 

presented by senior leaders of the 

organising committee and covered a 

range of categories including healthy 

air solutions, smart home applications, 

new display applications, and smart 

wearable devices, etc. 

From thousands of brands at home 

and abroad, the selection event 

recognises the role models of the year 

and provides a comprehensive analysis 

and evaluation of the global consumer 

electronics sector. It also highlights 

innovation and changes of various 

brands in core technology, product 

design, and application as the industry 

embraces intelligent technology, 

digitalisation, and other technologies. 

EDG CEO Jennifer said this year's list 

highlights how Chinese enterprises 

demonstrate the innovations of “China’s 

intelligent manufacturing” in the world 

with their excellent products and “hard 

& core technology”. 

Among the 15 selected companies, four 

were Chinese, accounting for almost 27 

per cent of winning products. Midea Air 

Virtuoso and Midea PortaSplit received 

the Healthy Air Quality Solution 

Technology Innovation Gold Award and 

Room Comfort Technology Innovation 

Gold Award respectively. TCL won the 

Smart Technology Brand Award while 

its FreshIN Series took home the Smart 

Air Purification Technology Gold Award. 

Konka's R7 Series won the Home Audio- 

Visual Experience Gold Award, and the 

Boe ADS Pro – UB Cell was granted 

the Innovative Display Application 

Technology Gold Award 

CEO of Midea Residential Air Conditioner 

Division Louis Zhao receiving the Room 

Comfort Technology Innovation Gold 

Award and Healthy Air Quality Solution 

Technology Innovation Gold Award from IFA 

Management's Dirk Koslowski and ADG's 

Yolanda Chi 

MIDEA 

Midea PortaSplit won the Room Comfort 

Technology Innovation Gold Award 

MIDEA 

The Midea Air Virtuoso won the Healthy Air Quality 

Solution Technology Innovation Gold Award 


I TRADE I NEWS TALK I 

BOE 

BOE ADS Pro - UB Cell won Innovative Display 

Application Technology Gold Award 

KONKA 

KONKA R7 Series won Home Audio-Visual Experience 

Gold Award 

General Manager of TCL 

Industries Europe Business Group 

Carlos Li, receiving the Smart 

Technology Brand Award 

CTO of KONKA GROUP Mr Zhong receiving the 

Home Audio-Visual Experience Gold Award 

TCL 

TCL FreshIN Series won Smart Air Purification 

Technology Gold Award 


I NEWS I 

SharkNinja doubles stand size 

and launches nine new products at IFA 2023 

The company is in very good shape, generating sales of $3.7 

billion last year and boasting a CAGR of 20% between 2008 

and 2022. 

At SharkNinja's press conference 

on Thursday ahead of IFA, Michael 

Maier, Managing Director DACH, said 

that the decision to more than double 

the size of its IFA exhibition space 

compared to last year was "testimony 

to the unprecedented growth and rapid 

expansion" of the company. 

Key to the consistent growth has been 

a focus on new products and "an 

obsession with five-star reviews from 

consumers", according to Tom Brown, 

President of EMEA, who added: "That 

means we've succeeded in making their 

lives better." 

At IFA 2023, SharkNinja is launching 

nine products in air frying, outdoor 

cooking, cordless vacuuming (including 

wet/dry carpet, and spot cleaning), 

and hair care. For example, the Ninja 

FlexDrawer is an extra-large air fryer 

with a capacity of 10.4 litres that can 

also be divided into two independent 

zones. Outdoors, the Ninja Woodfire 

Outdoor Oven is an electric high-heat 

unit, a pizza maker, and a barbecue 

smoker that is said to give users "brick 

oven inspired results". 

In vacuuming, the Shark HydroVac is a 

three-in-one cordless floor cleaner that 

cleans up wet and dry messes at the 

same time, with an odour-neutralising 

feature to keep smells away. Meanwhile, 

the Shark Detect Pro was described as 

a "game-changer". Utilising four deepcleaning 

technologies, the cordless 

cleaner can adapt automatically to 

different floor types. 

The US company, which debuted on 

the NYSE this summer, has also made 

an entry into the portable blending 

market. Ninja Blast is SharkNinja's firstever 

cordless portable blender, ideal for 

making smoothies, protein shakes, and 

frozen drinks on the move, and powerful 

enough to crush ice. 

Shark also announced its partnership 

with celebrity hairstylist Chris Appleton 

as Shark Beauty's first-ever global 

brand ambassador, while expanding the 

division's range of products. Appleton 

will work with Shark Beauty to bring the 

salon experience to the home, with inperson 

brand activations, and social and 

digital content on its way 


Beurer announces new 

electric toothbrushes 

among other product 

innovations at IFA 

Beurer TB50 electric toothbrush 

Beurer TB30 

electric toothbrush 

For the first time, Beurer is presenting electric toothbrushes 

at IFA - a new addition to the brand's range of health and 

well-being products. 

Throughout its long history, Beurer 

has become synonymous with health 

and well-being, developing an evergrowing 

portfolio of related products. 

At its press conference on the first day 

of IFA 2023, the brand highlighted its 

new electric toothbrushes: the TB 30 

and the TB 50. 

Equipped with oscillating and pulsating 

brushing technology, the TB 30 

removes plaque and ensures both 

clean teeth and healthy gums. With 

an integrated 2-minute timer and 

powerful battery that allows for 

about 20 days of battery life, 

the TB 30 offers two cleaning 

programs. "Clean" is ideal for 

a thorough and complete 

cleaning while "Sensitive" 

is adapted to gentle, gumfriendly 

use. 

The TB 50 also uses Beurer's brushing 

technology, but in addition to “Clean” 

and “Sensitive", users can also select 

the “White” program for natural teeth 

whitening. To help protect teeth and 

gums, the device's LED display tells 

users if they are exerting too much 

pressure. Additionally, the TB 50 boasts 

a battery life of around 45 days. 

In addition to its electric toothbrushes, 

Beurer is showcasing new styling 

products within its MenCare range, 

including the MN2X Precision Trimmer 

and the MN4X Beard Trimmer. For 

the first time, Beurer is also launching 

a sustainable product range: Green 

Planet, which includes heat pads, 

heated overblankets, and heated 

underblankets, all top and bottom 

fabrics containing between 80 to 100% 

recycled materials 



I NEWS I 

The secret to successful startup 

collaborations at IFA 2023 

Startups and large corporate companies working together 

might seem a bit like David and Goliath—but they often 

depend on each other. Corporations can be slower to innovate, 

whereas startups are nimble and have developed solutions 

that big companies want. 

On the first day of the IFA Next 

conference programme, there was 

a valuable session looking at how 

both startups and corporations in the 

consumer electronics industry can 

unlock synergies to accelerate growth. 

A panel of experts talked the audience 

through the essentials of making this 

relationship work from establishing 

meaningful connections, to leveraging 

each other's strengths. 

Alexandra Renner, Startup Lead - BMW 

Startup Garage, said, "For us, one of the 

main benefits is the speed. If you were 

to develop a solution internally, it would 

take much longer." Jara Pascual, Founder 

& CEO of Collabwith, a global platform 

for collaborations for innovation, added, 

"Sometimes it's difficult to create a 

Even "green couch potatoes" 

can reshape our environment 

Victoria Neuhofer 

Entrepreneur, DAMN Plastic 

culture of innovation in an organisation 

and bring ideas or projects to life." 

Startups can bring something to the 

table in this instance. Collaborations can 

also save corporations money. Lu Han, 

the Open Bosch Programme Director at 

Bosch Ventures commented: "We don't 

have to develop everything ourselves, 

so cost-saving is also a benefit." 

From the larger company's side, the 

impact of the startup concept needs to 

be clear. Renner said: "Why is it worth 

it (for us) to take the risk? There should 

be a business case and measurable 

KPIs you can reach." She added: "You 

need a dedicated, motivated business 

unit that really needs the solution of the 

startup." This requires a little research 

and forward planning on the part of the 

Victoria Neuhofer, an 

entrepreneur and the force 

behind Damn Plastic, will 

be on the Sustainability 

Village stage at 2:00 

p.m. today with her tips 

on how to take a lead 

on environmental issues 

"without lifting more than 

a finger". Her keynote is 

titled "The Power of YOU & 

Environmental Leadership 

from the C-Suite" and we 

caught up with her to give 

you a sneak peek. 

What will you focus on this 

afternoon? 

I will be emphasising the fusion of 

individual choices and executive 

smaller party in order to ensure they 

hit the right target partner to secure 

investment, and possibly even a buyout 

at a later stage 

leadership in driving sustainability 

and also explaining why I founded 

Damn Plastic. Passive sustainability 

efforts are underestimated, so a 

primary highlight will be the concept 

of the "green couch potato" and how 

making small, conscious purchasing 

decisions can lead to transformative 

environmental change. I will also 

look at which strategies cost no 

money but can have a huge impact 

on the environment. 

Why should senior management 

lead on sustainability? 

Senior managers have a unique 

position of influence and their 

decisions set the course for the 

entire organisation. By leading 

on sustainability, they not only 

shape the environmental footprint 

of their company but also send a 

powerful message to employees, 

stakeholders, and competitors. 

Such leadership establishes a 

standard for responsible business, 

demonstrating that profitability 

and sustainability aren't mutually 

exclusive. 

Who is your target audience? 

Decision-makers in businesses: 

CEOs, managers, and other C-suite 

executives. However, it's also for 

professionals across all levels 

and sectors who understand the 

From left: Cate Lawrence, Senior Writer at 

Tech.eu; Alexandra Renner, Startup Lead at BMW 

Startup Garage; Jara Pascual, Founder and CEO, 

Collabwith; and Lu Han, Open Bosch Program 

Director at Bosch Ventures discuss startup 

collaborations. 

importance of sustainability and 

want to play their part, whether 

through active participation 

or passive efforts like mindful 

consumption. 

What do you hope attendees will 

take away? 

I want them to recognise that 

every decision, whether made in 

a boardroom or a shopping aisle, 

has environmental repercussions. 

My goal is for them to see that, 

through conscious choices, they can 

become champions of sustainability. 

One needn't make grand gestures 

to make a grand impact. I also want 

to emphasise that plastic is not the 

enemy, under my motto: it's not 

about damn plastic, it's about damn 

people 

KEYNOTE 

Date: 4 th September 2023 

Location: Hall 2.2, 

Sustainability Forum 

THE POWER OF YOU 

& ENVIRONMENTAL 

LEADERSHIP FROM 

MANAGEMENT 

> 2:00 - 2:30 p.m. 


I NEWS I 

HONOR V PURSE: 

DESIGNING THE 

FUTURE 

HONOR CEO unveils new 

ultra-thin foldable Magic V2 

HONOR Chief Executive Officer George Zhao revealed 

the brand's ultra-slim flagship foldable smartphone, 

the HONOR Magic V2, at the company's IFA 2023 

Opening Keynote 

After launching its first foldable smartphone, the HONOR 

Magic V, last year, the company has been busy developing 

an even better, thinner, lighter, and more powerful version. 

In line with HONOR's efforts 

to transform the way people 

communicate and express themselves 

through technology, specifically with 

foldable smartphones, HONOR CEO 

George Zhao took the main stage at 

IFA 2023 for his "Unfold Tomorrow" 

keynote speech, where he unveiled 

the brand's latest and most advanced 

book-style foldable phone to a global 

audience: the HONOR Magic V2. 

FLAGSHIP FOLDABLE 

After entering the foldable phone 

market in 2022 with the Magic 

V, HONOR has endeavoured to 

spearhead foldable smartphone 

innovation and has achieved 

remarkable advancements with 

respect to design, functionality, and 

durability. 

With the new Magic V2, HONOR has 

tackled the issue of thickness, and is 

now offering users what the company 

claims to be "the thinnest foldable 

smartphone in the world". At just 

9.9mm when folded, with one interior 

screen and another exterior screen 

the HONOR Magic V2 is flatter than 

many bar phones. According to Mr 

Zhao, the company is taking foldables 

into what he called "the millimetre 

era." 

The Magic V2, which can be folded 

out into a book format, at just 231g 

is also lighter than many traditional 

smartphone models. To achieve this 

ultra-thin and light design, the CEO 

said the company used “proprietary 

steel” and a specially developed 

titanium hinge, breakthroughs that 

arrived after an extensive design 

process. As Mr Zhao stated in an 

exclusive IFA International interview, 

"we had to completely overhaul the 

design multiple times, each time 

experimenting with new materials 

and manufacturing processes, before 

finally arriving at where we are today." 

BATTERY LIFE 

Not only is the HONOR Magic 

V2 slim and lightweight, it also 

possesses exceptional battery life 

with a powerful 5,000mAh battery, 

which at just 2.27mm thick is also 

astonishingly thin and can fit inside a 

credit card holder. 

With the HONOR Magic V2, the 

brand has demonstrated its design 

prowess offering what Zhao termed 

its most comprehensive interactive 

experience in foldables, allowing for 

multitasking, free hovering, and dual 

screen handwriting with a stylus. 

In summing up the development that 

went into HONOR's latest foldable 

smartphone and the desire to take 

foldable models a step further and 

make them mainstream, Mr Zhao 

said “HONOR can make it happen” 

Hall 6.2 / Stands A103 & A201 

In another exclusive announcement, 

HONOR's CEO revealed the brand's 

other big development, the concept 

phone HONOR V Purse. “Not only can 

a smart phone help us in our daily life, 

it can also be a fashion accessory,” 

said Mr Zhao. To this effect, the 

HONOR V Purse is a new concept that 

reimagines a foldable smartphone as a 

wearable purse. 

Offering "endless possibilities for style 

and self-expression", the HONOR 

V Purse transforms the foldable 

smartphone into what Zhao called a 

phy-gital fashion statement, thanks 

to a series of customisable alwayson 

displays (AODs) that mimic a 

handbag design, including design 

elements like chains, feathers and 

tassels that react and sway with the 

smartphone as it moves. The concept 

phone is also compatible with a choice 

of interchangeable straps and chains 

that clip onto the hinge and allow it to 

be worn like an ordinary handbag. 

Created with sustainability in 

mind, the HONOR V Purse features 

sustainably sourced materials while 

encouraging users to cut down on 

their consumption of fast fashion 

thanks to its adaptability. "With our 

phone-to-purse concept brought to 

life through the HONOR V Purse, we 

are exploring sustainable solutions 

that leverage emerging foldable 

technology to empower creativity 

and shape tomorrow's lifestyle," Zhao 

asserted. 

In parallel, HONOR has teamed up 

with fashion and design talents across 

its HONOR Talents Global Design 

Awards platform, including Burberry 

menswear design director Bram Van 

Diepen, to create custom AODs for 

the device. As a next step, the brand 

plans to invite emerging designers and 

artists from around the world to come 

up with their own designs 


I NEWS I 

Fresco: Cooking up the next 

generation of smart kitchens 

In today's tech-driven world, the new Kitchen OS by Fresco is 

revolutionising the smart kitchen experience. 

Fresco's platform connects various 

appliances to offer a seamless experience 

across devices. Fresco's Chief Product 

Officer, Anthony Sullivan, joined us live 

on the IFA TechTalk Podcast to tell us 

more, in an episode launching later this 

year. Here, we share a sneak-peak of 

what he had to say in this short extract 

released exclusively for IFA International 

2023. 

"Kitchen OS stands for 'operating system' 

which is what we've built for the smart 

kitchen," Mr Sullivan told the podcast. 

"We are a neutral platform, meaning we 

work with all appliance partners. It has 

been designed with the industry in mind, 

offering appliance partners a plug-andplay 

solution. This greatly reduces the 

time, complexity, and cost of delivering a 

world-class smart appliance experience." 

Speaking from the studio, Mr Sullivan 

explained how Fresco has built and 

designed an experience "not confined 

to" the mobile phone. "It can exist on a 

website, on a smart screen in an Alexa 

app, and it can also be embedded 

within an appliance UI," he said. "We've 

invested a lot of time thinking about 

this because transitioning between 

different appliances with varied control 

mechanisms can be challenging. Thus, 

what we've designed works seamlessly, 

even down to the level of a smartwatch." 

Another unique benefit of this Fresco 

technology is the cooking data that 

comes from the platform. "Lastly, 

we've partnered with a customer 

communication platform that allows 

appliance partners to send targeted 

marketing, be it emails, push notifications, 

or in-app messages," Sullivan explained. 

That said, privacy and security concerns 

are "paramount", Mr Sullivan assured. 

"Partners need to trust that when they 

collaborate with Fresco, their concerns 

will be respected and addressed," he 

says. "We have a full-time head of 

security at Fresco, and every aspect of 

security is built by design throughout the 

platform" 

Anthony 

Sullivan 

Chief Product Officer, 

Fresco 

STAY TUNED 

FOR MORE! 

Listen to the full 

interview on the 

upcoming IFA 

Tech Talk Podcast, 

launching later this 

year. Be sure to 

subscribe so you 

don't miss out. 


I NEWS I 

e-Bike Milano: Sharp's vision for the future 

of urban commuting 

Sharp Consumer Electronics 

unveils the e-Bike Milano, 

merging sustainability with 

technological prowess at IFA 

2023. With these advanced 

features, the Milano is more 

than just an electric bike — 

it's a glimpse into the future 

of city travel. 

The e-Bike Milano also stands out when 

it comes to design and functionality, 

incorporating a Gates Belt Drive CDN 

carbon drive belt which is known for 

its durability. The rear-wheel drive is 

crafted to handle diverse urban terrains, 

and an integrated colour LCD display 

offers riders real-time data. Additionally, 

its 21-inch aluminum frame is designed 

for convenience and makes it easy to 

hop on and off. 

As sustainability becomes a global 

priority, the Milano offers a practical 

solution for those seeking ecofriendly 

transportation alternatives. 

The bike reflects Sharp's vision to 

merge environmental considerations 

with technological advancements. For 

urban dwellers and environmentallyconscious 

individuals, it could be a 

step towards a cleaner commuting 

future. 

Confidence is brewing at 

Wilfa as CEO Morton Hoff sets 

an ambitious growth path 

Wilfa CEO Morten Hoff sat down with IFA International in an 

exclusive interview at the show. According to Mr Hoff, range 

expansion and market expansions will take the company to 

one billion Norwegian krona (€90 million) in five years. 

Norway's Wilfa, best known for its 

coffee machines, is a leader in several 

kitchen essentials categories within 

the Nordics. The company also has 

distribution partners across several 

Wilfa CEO Morton Hoff 

at the company's stand 

at IFA 2023 

European markets including Austria, 

France, Germany, the Netherlands, 

Poland, Spain, Switzerland, and UK, as 

well as the United States for its coffee 

units. 

Powered by a 250W electric motor, the 

Milano provides speeds of up to 25 

km/h. Its five adjustable support levels 

ensure adaptability to various riding 

preferences. 

Beyond this, the Milano addresses a 

significant concern for many electric 

vehicle enthusiasts, battery life, with an 

advanced battery system promising up 

to 80km. 

Ramping up in these markets will be 

important for the company in order 

to diversify revenue. Mr Hoff told IFA 

International: "About 80-90% of our 

turnover is in the Nordics. We only hired 

an export manager about two years 

ago. What we have is a large portfolio of 

products that is quite unique and which 

separates us from everyone else." 

Coffee aficionados across the world 

know Wilfa, but the company is looking 

to widen its reputation in other areas 

On a more technological front, the 

Milano's integration with the Sharp 

Life App provides users with a range of 

features, from monitoring battery status 

to security features like its digital lock 

and motion alarm. 

As the debate around sustainable 

solutions gains momentum at IFA 2023, 

the e-Bike Milano serves as a tangible 

representation of what the future of 

urban commuting might entail 


through product launches at IFA 2023, 

which include the ProBaker Timer and 

robot vacuum cleaners. The company 

also has strong expertise in heat pumps; 

a core segment for the company, and 

electric scooters; a relatively new 

market. 

Wilfa is also stepping up its focus on 

sustainability and consumer-centricity. 

Packaging is now all FSC-certified 

and styrofoam has been removed. The 

company currently CO2 compensates 

(Scopes 1 and 2) and is looking at 

Scope 3 with the aim of being CO2 

neutral by 2025. Two years ago, Wilfa 

also introduced full five-year guarantees 

on its products worldwide to give 

consumers more confidence in their 

purchases. 

All of this will help drive growth. From 

€10 million in 1989, Mr Hoff has taken the 

business to around €50 million today. 

"We plan to reach one billion Norwegian 

krona (€90 million) in five years," said 

the CEO. "We will do that in two ways: 

by expanding into new markets, and by 

adding new categories and products" 



I NEWS I 

Loewe unites personalised design and 

advanced tech at IFA 2023 with the Iconic TV 

Celebrating its 100th anniversary this year, Loewe continues 

its tradition of inventiveness in luxury consumer electronics 

with the new customisable design for the Iconic TV, presented 

at the press event just ahead of IFA 2023. According to the 

company, the Loewe Iconic is "not just an average TV, but a 

fully customisable design object." 

Uniting a sculptural design handcrafted 

from the durable solid surface material 

Syno-Stone and advanced Loewe TV 

technology, the Iconic now allows for 

more versatile customisation options. By 

choosing from three basic colours—the 

original graphite grey, or the new pure 

white and bronze variants—users can 

personalise their Iconic TV. Moreover, 

they can select from among three new 

exclusive stone finishes: midnight marble, 

diamond dust, and ivory sands, and also 

have the option to choose the fabric on 

the loudspeaker covering. As a further 

personalisation option, the Iconic can be 

fitted with custom optional side inlays in 

different colours, materials, and finishes. 

In addition to design and customisation, 

the Loewe Iconic boasts the brand's 

German-made state-of-the-art TV and 

audio technology, with the latest OLED 

displays, HLG, HDR10, and Dolby Vision, 

presenting high contrast images and an 

impressive colour spectrum. The Iconic 

comes in two sizes, 55-inch and 65- 

inch, and two different chassis variants, 

the SL5 and the SL7, both produced to 

support sustainability by being durable 

and repairable. 

To make the combinations and 

individualisation options tangible at the 

point of sale, Loewe is providing retailers 

with a display sample set equipped with 

fabric samples and colour examples. 

Users can also take home a sample card 

showing their selected version of the 

Iconic to see how it fits into their existing 

interior 

Stand Kiel 1 / FG 


I TRADE TALK I 

"It's always fueled by innovation" 

MediaMarktSaturn Retail Group at IFA: Sustainability, 

innovation, and the omnichannel experience 

In an exclusive interview with IFA 

International, Dr Karsten Wildberger, 

CEO of MediaMarktSaturn Retail 

Group, offered a glimpse into the 

company's future-focused strategy. 

Emphasising sustainability and the 

evolving omnichannel landscape, 

Dr Wildberger discussed the 

transformative role of innovation in 

shaping the retail sector. 

Dr Karsten 

Wildberger 


Retail Group 

What are MediaMarktSaturn Retail Group's 

primary objectives at IFA this year? How 

significant is IFA for MediaMarktSaturn Retail 

Group in terms of marketing and staying 

updated with the latest trends? 

IFA is crucial for us for several reasons. Firstly, it's 

about meeting all our partners. We had our event 

here in Berlin, where we engaged in extensive 

discussions from both a group and country 

perspective across our 11 countries. Additionally, it's 

a source of inspiration as we explore our partners' 

presentations, new products, and discussions on 

sustainability. It's a vital event for us. 

How long are you here, and what's on your 

agenda for this year's IFA? 

We have a packed schedule for the entire week. 

On the side of the German organisation, we 

had 20 partners presenting their strategies and 

partnerships. Each day has been filled with 

discussions, understanding products, and 

planning for upcoming events like Black Friday and 

Christmas. It's a hands-on experience. 

Are there any specific product groups that 

particularly interest you this year? 

I'm personally keen on how manufacturers are 

incorporating sustainability. There are early 

indications of AI integration in products, especially 

in robotics and autonomous applications. 

Additionally, there are some intriguing design 

topics. Overall, there's innovation in almost every 

product group, and we are approaching it all with 

curiosity. 

You've touched on this, but what are the major 

trends you've observed in the industry and at 

this year's IFA? 

In the white goods section, like washing 

machines, ovens, and fridges, there's a significant 

opportunity to align with sustainability goals, 

such as consuming less energy and water. The 

telecom sector, with gadgets, mobile phones, and 

computers, offers fascinating ecosystem linkages. 

IF I HAD TO 

HIGHLIGHT TWO 

TRENDS, THEY 

WOULD BE 

SUSTAINABILITY 

AND THE RISE OF 

VR AND AR. 

Another emerging area is the VR and AR world, 

not just in gaming, but across sectors. The industry 

is always driven by innovation. If I had to highlight 

two trends, they would be sustainability and the 

rise of VR and AR. 

Given the emphasis on sustainability this year, 

what initiatives does MediaMarktSaturn Retail 

Group offer to promote a circular economy? 

Sustainability is integral to our business model 

and values. We prioritise green energy and energy 

conservation. We've introduced a "Better Way" 

label to guide customers towards sustainable 

products. This label ensures products meet specific 

criteria like energy consumption and recyclability. 

We've observed a doubling in customer demand 

in this area. We lead in trade-ins, recycling, and 

offer extensive repair services across Europe. 

Our focus extends to logistics and packaging. We 

view sustainability as a business opportunity, and 

collaborate with our partners on these initiatives 

MEDIAMARKTSATURN'S SELL- 

BACK INITIATIVE WITH FOXWAY 

Partnering with recommerce specialist, Foxway, 

MediaMarktSaturn is offering consumers a new 

sell-back service for electronics aiming to diminish 

e-waste and CO2 emissions. This initiative, a key 

component of the "BetterWay" campaign, prioritises 

refurbishing over disposal. By 2023, the goal is to 

achieve 100% renewable energy usage and double 

the sustainable product offerings, underscoring a 

dedication to both consumers and the planet 

MEDIAMARKTSATURN CEO'S 

CONTRACT EXTENDED AHEAD 

OF SCHEDULE 

In a strategic move, the Supervisory Board 

of CECONOMY AG, the parent entity of 

MediaMarktSaturn, has announced an early 

extension of Dr Karsten Wildberger's Executive 

Board contract for an additional five years. 

Since taking the helm in August 2021, Dr 

Wildberger has been instrumental in steering 

MediaMarktSaturn towards a customer-centric 

transformation, emphasising digital innovation. 

Thomas Dannenfeldt, Chairman of CECONOMY 

AG's Supervisory Board, praised Dr Wildberger's 

visionary leadership, highlighting his significant 

contribution in reinforcing MediaMarktSaturn's 

dominance in the European consumer electronics 

market. This decision underscores the company's 

commitment to continuity and strategic growth 


I MARKET TRENDS I 

ADVERTORIAL 

Reseller Park at IFA: Companies from 

across the globe make valuable business 

connections 

Reseller Park is a wellestablished 

B2B marketplace 

and networking platform for 

building new business and 

making connections at IFA, 

and is firmly established as 

an essential destination for 

resellers and distributors. 

This year’s edition is 

especially noteworthy for 

its expansion to 110 stands, 

and its ability to embrace 

sustainability. According to 

Jan Nintemann, Managing 

Director of Reseller Park 

organiser Global Fairs, the 

focus of the entire industry 

has shifted towards reducing 

environmental impact. This 

is made clear at Reseller 

Park 2023 with its array 

of refurbished product 

exhibitors as well as the 

reusable and recyclable 

materials and energyefficient 

LED lighting used in 

building it. Here is a selection 

of just a few of the exhibitors 

at this year's Reseller Park. 

EBAY: PARTNERING TO 

SELL REFURBISHED ITEMS 

Within the framework of this year's 

emphasis on sustainability, eBay is 

debuting at this year's IFA Reseller Park. 

Reusing is part of eBay's DNA, and at 

its stand at Reseller Park the company 

is looking to make connections with 

partners and offer them a platform from 

which they can sell their refurbished 

items. Through direct partnerships with 

manufacturers or with service partners 

as well as through its authorised seller 

program, eBay gives sellers access to 17 

million active buyers in Germany alone. 

ACTION: WORLDWIDE 

DISTRIBUTION 

Back at the Reseller Park again this 

year after a successful debut last 

year, Action is a multi-range global 

distributor, e-commerce supplier, and 

manufacturer of consumer electronics 

and home appliances. Strong with 

over thirty years of experience and a 

customer base that spans the globe, 

Action is showcasing its wide portfolio. 

Its gaming hardware brand Actina for 

both business customers and home 

users, offers gaming PCs, workstation 

PCs, and office solutions. 

MAJAR: HELPING BRICK 

AND MORTAR GO DIGITAL 

Founded in 1978 in Greece, Majar 

returns to Reseller Park for its second 

consecutive year. Specialising in audiovisual 

products and digital signage 

solutions, Majar is a trusted distributor 

with significant export activity in over 

32 countries with established strategic 

partnership and distribution agreements 

with leading brands. This year, Majar is 

highlighting its professional monitors 

incorporating content management 

systems for retailers designed to help 

brick and mortar retailers digitalise their 

business. 

DEXXIT: PERIPHERALS 

AND ACCESSORIES 

dexxIT is a distribution partner for 

manufacturers of computer peripherals, 

printers and high-margin accessories 

for photo as well as video and audio, 

among other consumer electronics 

categories. Encompassing over 45,000 

products from more than 500 different 

brands including 3M, Canon, ASUS and 

HP, and with over 15,000 customers, 

dexxIT is a leading distributor in 

Germany. dexxIT has been exhibiting 

at Reseller Park for a number of years, 

and considers it an ideal platform for 

meeting with customers and suppliers. 

In the spirit of this year's sustainability 

spotlight, dexxIT is showcasing storage 

extensions from the manufacturers 

Micron and Kioxia, privacy filters from 

3M, and energy-efficient mini PC 

systems from ECS 

Hall 25 / Stand 150 


I EXCLUSIVE INTERVIEW I 

"All Samsung products will be Wi-Fi 

enabled by 2024" 

Samsung's Chief Marketing Officer for Europe, Benjamin Braun, spoke to 

IFA International about the company's presence at IFA and its vision for 

SmartThings 

SAMSUNG'S KEY 

INNOVATIONS AT 


Benjamin Braun, 


Officer for Europe 

at Samsung, 

pictured at the 

Samsung stand at 

CityCube B 

Samsung CMO for Europe Benjamin 

Braun highlighted some must-sees 

among the 200+ product innovations 

on display this year: 

• Samsung Neo QLED 8K 98-inch 

TV: "It's breathtaking,' Mr Braun said, 

adding: "If that's not big enough for 

you, we have the MicroLED modular 

TV with an even bigger 146-inch 

screen." 

• The Frame Disney100 Edition: This 

exclusive edition of The Frame was 

launched to celebrate Disney's 100th 

anniversary, featuring 100 pieces of 

art from some of Disney's greatest 

stories plus a commemorative 

platinum bezel with the Disney100 

logo. 

Speaking from the Samsung 

business lounge at Messe 

Berlin's CityCube, Mr Braun 

gave examples of how the 

pioneering technology will 

change our lives for the 

better. 

Samsung introduced SmartThings at 

its IFA press conference. Can you tell 

us more about it? 

We asked people in Europe what they 

want next, and 67% of respondents 

said that they want their next device 

to be connected. This means when 

people are looking for appliances, 

they are now proactively looking for 

the ones that are Wi-Fi enabled. So 

last Thursday, we announced that 

all Samsung products will be Wi- 

Fi enabled by 2024 as part of our 

SmartThings strategy - allowing all our 

devices to speak to each other. 

For example, at home when my 

washing machine is finished, I get a 

notification on my watch, my phone, 

my TV, and even on my Samsung 

refrigerator, to take out the laundry and 

hang it up. When one of my children 

forgets to close the refrigerator door, I 

get a notification too. 

We can take this another step further 

with our open ecosystem which 

allows other devices to connect to our 

SmartThings platform. For instance, 

if I'm waiting for pizza during a family 

film night and someone rings my Ring 

Video Doorbell, the video feed will 

appear on my Samsung TV and I can 

use my Samsung remote control like a 

microphone to tell the delivery person 

"I'm coming". 

We have 283 million registered users 

already with SmartThings and the 

number is growing rapidly. 

How is your stand designed to 

interact with visitors? 

We take IFA visitors on a journey 

through different parts of their lives, 

through our kitchen, entertainment, 

office, and travelling areas. They can 

see how all the devices from each zone 

can connect through SmartThings, 

with demos. 

For instance if you're shopping and 

unsure what is in your refrigerator, 

you can use your phone to see what's 

inside. We have also put cameras 

inside our ovens that can notify you if 

you're about to burn dinner. 

What are Samsung's top strategic 

priorities for maintaining a 

competitive edge on the global 

market? 

Something that's really important for 

us is sustainability. We are putting solar 

cells on our TV remote controls, which 

will prevent 200 million batteries from 

ending up in landfills, and some of our 

product components are made from 

discarded fishing nets pulled from the 

ocean. Also, our AI washing machine 

technology measures the amount of 

water, detergent, and time needed for 

each load, lowering energy usage by 

up to 70%. 

• The Freestyle 2nd Gen: Live at 

its IFA press conference, Samsung 

launched its latest portable projector 

2nd Gen. "It's ultra-portable. You can 

point it up at the ceiling and you 

can even take it camping," Mr Braun 

said. 

• Samsung Gaming Hub: "We've 

built our Gaming Hub into our TVs 

and into our computer monitors," 

Mr Braun said. "You just need your 

wireless Bluetooth gaming controller 

to play all Xbox titles, including the 

new Starfield." 

• Samsung Odyssey OLED G9 

Curved Gaming Monitor: This 

curved screen has a built-in Gaming 

Hub so all users need is a wireless 

Bluetooth gaming controller to play. 

• EHS Mono R290 heat pump: 

Samsung is presenting its latest heat 

pumps which Mr Braun says are 

"much better for the environment" 

than gas alternatives. 

CityCube B / Stand 101 



Monique 

Lempers 


Fairphone 



Fairphone presents its "theory 

of change" at IFA 2023 

In an exclusive interview with IFA International, Chief Impact Officer 

Monique Lempers explains the three pillars that constitute Fairphone's 

approach to changing the impact of smartphones 

Dutch electronics manufacturer and social enterprise 

Fairphone aims to reduce its environmental footprint 

and improve the social impact of its devices by 

designing long-lasting easy to repair smartphones. 

Chief Impact Officer Monique Lempers speaks to 

us about Fairphone's latest efforts in sustainability 

and how other companies can make an impact. She 

also summarises the highlights of her fireside chat on 

circular economy, taking place at 12:30 p.m. today at 

the Sustainability Forum in Hall 2.2. 

Can you tell us what are some 

of the ways Fairphone has 

integrated sustainability into its 

business plan? 

We take a holistic approach to 

sustainability, meaning a positive 

impact on both people and planet. 

OUR 

“THEORY OF 

CHANGE” 

CONSISTS OF 

THREE 

ACTIVITIES: 

RAISING 

AWARENESS, 

SETTING THE 

EXAMPLE, AND 

CREATING 

FOLLOWERS. 

Our “theory of change” consists of 

three activities: raising awareness, 

setting the example, and creating 

followers. With that and by 

convening key actors, we motivate 

the industry to make caring for 

people and the planet a standard 

part of doing business. 

For the rest of the industry, it's time 

to move away from wanting to 

convince consumers that the next 

big thing is always just around 

the corner. Our business model 

shows that you can stimulate 

demand for fairer electronics 

by increasing consumer 

awareness, and sustainable 

supply by improving social and 

environmental performance, 

while supporting consumers in 

changing their behaviour to more 

sustainable habits like longevity 

and repairability. 

How can other companies 

support sustainability? 

Manufacturers should provide 

repair and maintenance 

information to everyone in an 

easily-accessible manner and free 

of charge. Ordering spare parts 

should be as easy as buying a new 

product, to prevent unnecessary 

complicated processes which 

could raise the barrier to repair 

spare parts. Their prices should be 

available from the very beginning 

and for several years, not just until 

the end of sales. Manufacturers 

should also ensure the availability 

of software support for at least five 

years. 

What are you highlighting in your 

fireside chat "Circular economy 

– starting at design through to 

delivery, return and reuse" this 

afternoon at IFA 2023? 

The fact that you can build a 

successful value proposition 

around circularity, and how 

Fairphone is proof of this. 

Fairphone's key mission is to 

inspire the industry to become 

more responsible. Bringing 

products to the market that are 

more circular - by focusing on 

longevity through repairable 

design and long software support 

- is what makes us diff erent and 

why customers choose to pay a 

premium. 

Recycling sounds good, but in 

reality it's still a bit of a fairy 

tale. Only a small percentage 

of a handful of materials can be 

recovered that way. The increasing 

global demand will outweigh the 

supply or recycled materials for 

decades to come. So our main 

focus should be on producing 

less and keeping existing devices 

and products in use for as long 

as possible. Since the livelihood 

of millions of people depends on 

the mining sector, we also need 

to focus on improving working 

conditions in these mines 

FIRESIDE CHAT 

Date: 4 th September 2023 

Location: Hall 2.2, 

Sustainability 

Village 

CIRCULAR ECONOMY 

– STARTING AT 

DESIGN THROUGH TO 

DELIVERY, RETURN 

AND REUSE 

> 12:30 - 1:00 p.m. 

CONSUMER 

CHOICE 

Sustainability is a growing priority for many 

consumers, something Monique Lempers 

confirms. "Consumers are increasingly 

starting to care more about the impact of 

their behaviour and the things they use," 

she says. Explaining how Fairphone offers 

a direct response to this concern, she adds: 

"The Fairphone is a phone for the conscious 

consumer - people who care about both the 

people and the planet, who want to know 

how their phone is made, while also being 

able to repair it themselves." 

Yet Ms Lempers was quick to point out that 

the responsibility for reversing the negative 

impact of smartphones on the environment 

should be shared among consumers and 

the industry. "The responsibility cannot 

lie purely with the consumers. When we 

started, supply chain sustainability wasn’t a 

focus in the industry. By now, we’re seeing 

that the conversation has matured and 

Fairphone has inspired that. However, there 

is still a lot of work to do," she claims. 

According to Ms Lempers, the move 

towards smartphones that last longer and 

can be repaired is inevitable. "Both the 

manufacturers and the consumers will have 

to champion repairability and longevity," 

she says. "Sooner or later, we will have no 

other choice. The rare resources that make 

up our electronics are rapidly depleting, 

so sustainable design, longevity, re-use, 

and recycling will become increasingly 

important" 

Hall 2.2 / Sustainability Village 


I SPECIAL FEATURE I HOME ENTERTAINMENT & SMART HOME I 

Home entertainment trends: 

Bigger, better and louder 

GfK reveals the key developments in home entertainment and 

how they are shaping the way consumers enjoy their time 

at home. The sector is one of the focal points at IFA where 

innovations from TV and audio to home cinema abound. 

In the current economic environment BIGGER AND BETTER TVS 

where inflation is on the rise, home This is visible in the TV segment where 

entertainment revenue growth is high-end devices outperformed more 

dominated by the premium market, affordable models, findings show. 

according to GfK. 

Revenues from TVs with a display larger 

than 75 inches are still increasing, by 5% 

HIGH-END DOMINATION 

USD and also in China. 

As reported by GfK, consumers seek 

value on investment even more than 

When it comes to display and sound 

usual in times of high inflation. Data 

quality, OLED, Quantum dot and Mini 

from the market research company 

shows a propensity towards the 

LED devices show better results than 

premium market, especially among the overall TV category. Dolby Atmos 

those less aff ected by rising food and and DTS:X-powered TVs demonstrate 

energy prices. 

a 13% revenue growth while soundbars 

with this technology grew by 10% USD. 

HOME ENTERTAINMENT 

BEYOND THE HOME 

In the audio segment, consumers 

respond to aspirational design and 

new formats like wireless headbanded 

headsets which are growing by 30% 

USD. At the same time, wireless 

speakers above 150W have increased 

by 23% USD, indicating a trend towards 

taking entertainment beyond the home. 

This tendency is also visible in small, 

light projectors under 1kg 

Sources: GfK Market Intelligence Tracking, 

Retailer Market, Sales Value USD growth rate YoY, 

January to May 2023 

ADVERTORIAL 

Sylvox's Deck Pro: 

Exceptional outdoor 

entertainment 

Sylvox is showcasing its innovative outdoor 

television technology at IFA 2023 with the 

Deck Pro. Whether it's the 

standard Deck Pro or the 

vibrant Deck Pro QLED, 

each model promises 

an exceptional outdoor 

viewing experience. 

Engineered with a P55 

waterproof rating, these 

TVs are built to withstand 

all weather conditions, 

ensuring durability and 

longevity. The full metal 

shell not only adds robustness, but also 

off ers anti-corrosion and anti-scratching 

properties. With high brightness tailored 

for outdoor use, the Deck Pro ensures 

clear and vivid visuals even under bright 

sunlight 


KEY SELLING 

POINTS 

P55 waterproof and allweather 

resilience 

Robust full metal shell 

Optimised brightness for 

outdoor viewing 

Sharp's Mini LED series: 

Vibrant colours 

and details 

KEY SELLING 

POINTS 

Advanced Mini LED 

technology 

Diverse smart TV 

solutions: Google TV, 

Roku TV, and TiVo 

Integration 

Sleek frameless design 

Sharp Consumer 

Electronics is 

unveiling its new 

Mini LED series at 

IFA 2023, marking 

a significant 

expansion in 

its premium TV 

segment. These TVs 

combine advanced 

display and audio 

technologies with a 

sleek frameless design and a range of smart 

features. The innovative Mini LED technology 

off ers exceptional viewing experiences, full 

of vibrant colours and details. With a range 

of Smart TV solutions, including Google TV, 

Roku TV, and TiVo integration, Sharp aims to 

give consumers diverse and flexible viewing 

options 




ADVERTORIAL 

© Laifen 

Laifen Swift SE: Redefining 

hair’s potential at IFA 2023 

Laifen's Swift SE is a high-speed hair dryer 

poised to change the hair-drying game at 

IFA 2023. Powered by an independently 

developed 105,000 rpm brushless motor 

and featuring Smart Temperature Control, 

the Swift SE dries hair five times faster than 

traditional hair dryers while protecting your 

hair and scalp from heat damage. Not only 

does it save you time, the Swift SE also 

emits an incredible 200 million negative ions 

while drying, ensuring silky, frizz-free hair 

every time 

Hall 5.2 / Stand B302 

KEY SELLING POINTS 

Super-Fast: The Swift SE 

dries hair five times faster than 

traditional dryers 

Hot & Cold Cycle Mode: 

It automatically alternates 

between hot and cold airstreams 

to protect your hair and scalp 

from heat damage 

Ultra-Quiet: At only 59 dB, the 

Swift SE allows you to dry your 

hair without hitting pause on your 

train of thought or conversation 

Heinner's inverter washing 

machine: Clean, efficient, 

and smart 

The HWM-H9014INVA+++ inverter washing machine 

from home appliances specialist Heinner offers a new 

dimension in laundry, providing top results and greater 

reliability thanks to its inverter motor technology. The 

machine boasts whisper-quiet operation, as well as 

improved energy efficiency with an A-class energy 

consumption ranking. The HWM-H9014INVA+++ also 

features a steam function that eliminates bacteria and 

viruses, and an add-on feature that lets users conveniently 

add forgotten items to the machine in mid-cycle 

KEY SELLING 

POINTS 

Whisper-quiet 

operation 

Enhanced energy 

efficiency: A-class 

consumption 

Add clothes midcycle 

Hall 7.1 / Stand B303 



ADVERTORIAL 

DORO unveils new Smart 

Health Device 

Getting older, many people experience a decline 

in hearing. Doro HearingBuds are designed to 

enhance sound without blocking out ambient 

sound. They feature different eartip sizes and 

left-right detection, making it possible to insert 

them into either ear. 

With the HearingBuds App, seniors can keep an 

eye on battery status and enjoy features such 

as a hearing test, personalisation of the in-earspeakers 

to individual sound enhancement 

needs, and easily switching between hearing 

profiles optimised for different 

environments 

KEY SELLING 

POINTS 

Advanced technology for 

a clear and natural sound 

in any environment and 

situation 

Ergonomic design for 

maximum comfort 

without occlusion effect 

HearingBuds App for 

personalisation and easy 

switching between hearing 

profiles 


eve MotionBlinds at IFA 2023: 

Unravelling the next generation 

of smart shading 

eve Systems, known for its smart 

home innovations, is introducing an 

update to the eve MotionBlinds. The 

company has added the Adaptive 

Shading feature, a game-changer in 

smart shading. With this, blinds can 

automatically adjust based on the 

sun's position, ensuring optimal room 

shading. The feature's intelligence is 

powered by the eve app for iOS, which 

calculates adjustments based on 

window location and orientation. This 

dynamic shading not only enhances 

user comfort, but also contributes to 

energy efficiency, reducing heat loss 

in winter 


KEY SELLING 

POINTS 

Sun-position based 

adjustments 

Smart climate control 

Matter Integration 

for seamless device 

communication 

Foscam SD8EP: A robust 

surveillance solution for various 

environments 

The SD8EP from Foscam is a 4K/8MP PoE PTZ 

dome IP camera designed to offer high-quality 

surveillance solutions. With an 8.0 megapixel 

resolution, it provides clear and detailed visuals. 

The camera supports both H.264+ and H.264 

video compression standards, ensuring efficient 

storage and transmission. Its IP66 rating indicates 

a robust build, suitable for various environments. 

The ability to remotely pan and tilt, combined with a 

5X optical zoom, ensures comprehensive coverage. 

Additional functionalities like auto-tracking and 

vehicle detection further enhance its surveillance 

capabilities 

KEY SELLING 

POINTS 

High-resolution 4K 

imaging 

Durable IP66 waterproof 

design 

Auto tracking and vehicle 

detection 


KEY SELLING 

POINTS 

Protection on the go 

Solar-powered 

Avoids the need for 

Wi-Fi and other power 

sources 

EB5 camera 

from EZVIZ protects 

users even when they are 

on the go 

Setting its sights on fulfilling a wide 

range of user demands across diverse 

usage scenarios with a particular 

focus on outdoor living, EZVIZ is 

launching the EB5, a battery camera 

equipped with a built-in solarcharged 

panel, and its sister camera 

product, the H8c 4G, at IFA 2023. 

Thanks to the EB5's portable format, 

users take it with them and remain 

protected even when they are on the 

go, travelling with their recreational 

vehicle for example, without the need 

for Wi-Fi or other power sources 




ADVERTORIAL 

Jabra Elite 8 Active earbuds: 

Durable and comfortable 

ADVERTORIAL 

U4X radio: Connectivity 

meets durability 

Jabra is presenting their Elite 8 

Active earbuds at IFA this year, "the 

toughest earbuds in the world", 

according to the manufacturer. 

These earbuds are designed to 

be durable and comfortable for 

users wherever life takes them. 

Whether for running, sports 

or any range of activities, the 

Elite 8 Active earbuds are made 

to fuel workouts with incredible 

sound thanks to Dolby Audio. The 

Adaptive Hybrid ANC automatically 

optimises the ANC performance to the 

environment while wind neutralising 

HearThrough technology muffles any 

wind interference without blocking out 

traffic noise for an immersive experience 

that remains safe and interactive 


KEY SELLING 

POINTS 

IP68 rated dustproof, 

watertight, sweatproof, and 

drop-resistant 

6-mic call technology with 

wind noise protecting mesh 

Adaptive Hybrid ANC 

The SANGEAN U4X is a robust 

outdoor DAB+/FM radio boasting 

superior sound quality. It's IP65 

rated, ensuring waterproof, 

dustproof, and shockproof 

capabilities, making it ideal for 

challenging outdoor conditions. 

The U4X supports True Wireless 

Stereo (TWS) and can pair with 

another U4X for unmatched 

stereo sound. With Bluetooth, 

users can stream their favourite 

tunes or radio shows. Its DSP 

technology ensures a distortionfree 

listening experience while 

the colour backlit TFT display 

enables easy readability 

KEY SELLING POINTS 

Hall 1.2 / Stand 320 Bluetooth 5.0 with NFC, TWS multi-speaker 

pairing, and USB playback capability 

Shock resistant, dustproof and waterproof 

Colour backlit TFT display and integrated 

lithium battery 



ADVERTORIAL 

AL Infinity and beyond with Altec Lansing 

At IFA this year, AL Infinity is showcasing a string of new and 

affordable audio products from Altec Lansing, that improve 

upon the brand’s existing technology and expand its current 

line to cover a wide range of interests and lifestyles. 

Known for its "everything proof" 

technology for speakers that are 

waterproof, shockproof, snowproof, 

and float in water, the brand continues 

to add to its roster. The collection from 

Altec Lansing includes the Shockwave 

200 Party Speaker, a 180W powerhouse 

that is the ideal speaker for large 

gatherings. Its built-in multi-LED party 

modes can be adjusted to beat, strobe 

or pulse to the music. Users can take the 

Shockwave 200 on the go thanks to its 

practical carrying handles. 

New Hydra Series earbuds are equipped 

with durable features including 

the signature waterproof, dirtproof, 

snowproof, shockproof, and floating 

capabilities. Altec also brings multiple 

new offerings under the SoundRover 

and Sonic Boom collections, building 

upon existing current features with 

bigger sound, longer battery life, stereo 

and party pairing modes, and other 

features 


Altec Lansing's 

Shockwave 200 

Wireless Party 

Speaker, is the ideal 

speaker for large 

gatherings 

Altec Lansing's HydraBlast speaker is the 

perfect party companion, with up to 20 

hours of battery life plus built-in LED light 

modes for a great party atmosphere - 

anywhere, anytime 


I IFA NEXT I 

Petnow's biometric 

breakthrough 

At IFA Next this year, Petnow is 

presenting its avant-garde, AI-driven 

biometric technology, designed 

to identify dogs and cats without 

the traditional microchips. This 

cutting-edge approach, specifically 

tailored for pet insurance providers 

and government animal control 

departments across Europe and 

BARAMI-5: The future of 

car air purification 

BARAMI-5 is an air purifier designed 

specifically for car use. This innovative 

device not only removes fine dust 

using its HEPA filter, but it also boasts 

a sterilisation purification function 

through its photocatalytic filter. With 

a convenient design tailored to fit into 

cup holders, BARAMI-5 ensures the 

air in the car remains clear and clean. 

Its one-handed portable size 

and motor design, which 

prioritises increased 

air emissions with 

minimal noise, 

make it a stand 

out in the realm 

of in-vehicle air 

purification 


KEY SELLING 

POINTS 

Unique Biometric 

Identification 

Precision and Speed 

The Petnow App 

Experience 

North America, embodies a vision 

of a world where no animal remains 

lost. Having garnered significant 

attention from major media channels, 

Petnow is setting new standards at the 

intersection of technology and animal 

welfare 


KEY SELLING 

POINTS 

Sterilisation purification 

Convenient cup holder 

design 

Automatic and manual air 

quality management 

Gulp: A sustainable 

solution to microplastic 

pollution 

Matter's Gulp is an innovative, 

external, retrofittable washing 

machine microfibre filter designed 

to tackle the pressing issue 

of microplastic pollution. This 

pioneering technology captures 

up to 91% of all microfibres in 

each laundry cycle, offering 

plastic-free washing with zero 

replacement filter costs and no 

additional waste. Compatible with 

all European washing machines 

and any detergent, Gulp is a 

versatile solution that aligns 

with Matter's mission to capture 

microplastics before they reach 

the world's waterways 


KEY SELLING 

POINTS 

High-efficiency filtration 

Universal compatibility 

Zero replacement costs 

iGulu F1: Home 

brewing made simple 

KEY SELLING 

POINTS 

Easy cleaning and 

maintenance 

Brewing progress monitoring 

with the app 

Over 100 beer styles 

iGulu's F1 home micro-brew machine 

offers enthusiasts the chance 

to craft their own beer with 

exceptional ease and 

precision. Users can make 

over 100 diverse beer 

styles, as well as a variety 

of fermented drinks. Its 

intelligent RFID Ingredient 

Kit ensures a hassle-free 

brewing process with just 

one click, while its design 

promises easy cleaning and 

maintenance. The iGulu F1 

accommodates a variety of 5L 

barrel brands for chilling and storage, 

including Heineken, Valentine Wheat 

Beer, and more. Barrels can go from 

room temperature to the ideal serving 

temperature of 3.88°C in just 4 hours 



I IFA NEXT I 

ADVERTORIAL 

OmniIndex: Data 

protection peace of mind 

Securing information is a tricky task, but Web3 

data platform OmniIndex offers a solution. At 

IFA 2023, the company is showcasing its secure 

data storage and analytics solutions based on 

distributed blockchain and patented encryption 

technology. This means that it is almost 

impossible to hack, and even the companies 

that own the data never have to decrypt it as 

the use of analytics, including machine learning 

and large language modelling, is uniquely 

possible on the fully encrypted 

data. OmniIndex recently 

signed a major agreement to 

securely manage the data of 

over 500,000 students and 

teachers in Cross River State 

Nigeria to fully protect their 

information from ransomware 

attacks 


KEY SELLING 

POINTS 

Data is stored on the 

distributed blockchain 

Data stays private all all 

times 

Full end-to-end 

encryption 

Huenit: Transforming 

robotics with AI vision and 

modular capabilities 

Huenit is making waves with its modular 

robotic arm that seamlessly integrates AI vision, 

3D printing, laser engraving, and more. This 

multifunctional tool includes features such as 

an AI camera for real-time image recognition, 

a 3D printer module for small prints, a highpower 

laser for engraving, and a pen-holder 

module for drawing and writing. The creator 

module even allows users to design custom 

modules, further enhancing its versatility 


KEY SELLING 

POINTS 

AI Vision and real-time 

image recognition 

Multifunctional modules: 

3D printing to laser 

engraving 

User customisation with 

the creator module 

BRU Maker One: 

Customised tea brewing 

BRU Maker One is a household appliance transforming the 

art of tea brewing. Meticulously designed for today's tea 

aficionados, it works with both loose leaf tea and tea bags. 

Its energy-conscious design heats only the necessary water 

required, and the user-friendly interface provides a platform 

for customised brewing, from adjusting water temperature 

to setting steeping times. Additional 

features include a rinse function, timer 

settings, multi-steep capabilities, and 

app connectivity for remote brewing 


KEY SELLING 

POINTS 

Ultra-high accuracy and 

versatility 

Advanced reverse 

engineering capabilities 

Comprehensive software 

support 

Whale 3D Scanner: 

Accurate and versatile 

KEY SELLING 

POINTS 

Compatible with tea bags 

and loose leaf tea 

Energy efficient 

App-connected for remote 

brewing 

The Whale 3D Scanner uses dualscan 

technology to offer ultra-high 

accuracy of 0.05mm and can scan in 

bright light conditions, even capturing 

dark or black objects. Ideal for a range 

of applications, from industrial design 

to healthcare, it captures intricate 

details with precision. Its capabilities 

extend to reverse engineering, 

allowing users to reimagine, repair, 

and redefine existing designs. 

The scanner also comes with 

advanced software support, making 

it compatible with all mainstream 

professional software applications 



STAND OF THE DAY 

Midea 

HALL 5.1 / STAND 101 

“Make yourself at home” 

❶ 

❷ 

❸ 

❹ 

❺ 

Ralph Kobsik 

General Manager, Midea 

Europe GmbH 

ON OUR GRAND 

STAGE AT 

IFA, MIDEA IS 

SHOWCASING ITS 

REMARKABLE RANGE 

OF PRODUCTS AND 

GROUNDBREAKING 

INNOVATIONS. WITH 

A STRONG FOCUS ON 

HIGH ENERGY SAVING, 

AND A MULTITUDE OF 

RECOMMENDED AND 

AWARDED PRODUCTS, 

MIDEA ELEVATES ITS 

BRAND AWARENESS 

BY INTRODUCING TO 

THE WORLD ITS NEW 

BRAND AMBASSADOR, 

ERLING HAALAND, TO 

LEVERAGE ITS GLOBAL 

PARTNERSHIP WITH 

MANCHESTER CITY. 

❶ KEY FEATURES 

• More than 250 appliances across 2,606 m 2 

in hall 5.1 

• A grand stage showcasing products and 

innovations 

• Live cooking shows 

❷ GREEN VISION BLUE FUTURE 

Midea has dedicated its impressive 

IFA 2023 stand to sustainability, with 

sustainable products and initiatives on 

display across the area. Green innovations 

include environmentally friendly, HFC-free 

refrigerant products, such as the R290 series 

with GWP as low as 0.02, as well as green 

smart home systems, green heating, and 

Green AI saving products. 

❸ AWARDS AND CERTIFICATES 

Midea's products have received a number 

of awards and accolades, including the 

"IFA 2023 Healthy Air Quality Solution 

Technology Innovation: Gold Award" for 

the Midea Air Virtuoso, and the "IFA 2023 

Room Comfort Technology Innovation: 

Gold Award" for its Midea PortaSplit Airconditioner. 

❹ MANCHESTER CITY 

SPONSORSHIP 

This zone celebrates Midea’s global 

cooperation with Champions League winner 

Manchester City and the team's striker 

Erling Haaland who was announced as 

Midea's global brand ambassador last week. 

❺ SMARTHOME APP 

Here IFA visitors are introduced to Midea's 

SmartHome app V3.0, winner of the Red 

Dot Design Award 2023 for Brands and 

Communication Design. Visitors can learn 

how the app connects and controls Midea's 

smart cooking, smart air, and smart energy 

appliances which are on display in this 

zone. For example, Midea's smart cooking 

solution can recommend recipes based 

on ingredients recognised in the fridge 

and send the cooking instructions to the 

corresponding appliance. 


WHERE 

TO GO IN 

BERLIN 

© Thomas Keller 

RESTAURANT 

REFINED FLAVOURS CRAFTED FROM 

BERLIN'S CULINARY SCENE AT EINS44 

For IFA attendees seeking a unique dining 

experience in Berlin, eins44 beckons with its 

contemporary and seasonal offerings. Nestled in 

a hidden courtyard, this restaurant is a testament 

to modern German cuisine, seamlessly blending 

tradition with innovation. 

The establishment is renowned for its commitment 

to using the finest regional ingredients, ensuring 

that each dish is a reflection of the season's best. 

The culinary team crafts a menu that is both 

aromatic and refined, promising a gastronomic 

journey that delights the senses. 

With its minimalist yet warm ambiance, eins44 

provides an intimate setting for diners to 

indulge in a relaxed fine dining experience. The 

restaurant's accolades, including recognition 

from the 'Genuss Guide' by Tagesspiegel, further 

highlight its position as a culinary gem in Berlin. 

eins44 

Elbestraße 28-29, 12045 Berlin, Germany 

S SonnenAllee 

eins44.com 

RESTAURANT 

TO THE BONE: 

AN ODE TO ITALIAN MEAT CULTURE 

For IFA visitors keen on extending their 

Berlin experience, To The Bone emerges 

as a popular choice among the city's 

foodies. Nestled in the heart of Berlin, this 

restaurant is a heartfelt tribute to Italy's 

rich meat culture, underpinned by the 

meticulous craft of butchery. 

To The Bone sources its meats from 

select small ethical farms in Italy. The 

menu, a brainchild of Chef Amodio Iezza, 

is a harmonious blend of traditional 

Italian flavours and innovative culinary 

techniques. The dishes, both visually 

appealing and palate-pleasing, redefine 

sustainability and taste. 

T o The Bone 

BTorstraße 96, 10119 Berlin, 

Germany 

U Rosenthaler Platz 

tothebone.bonita.berlin 

RESTAURANT 

OH, PANAMA: A MODERN TAKE ON 

GERMAN CUISINE 

OH, PANAMA offers a delightful culinary 

journey for those wanting to sample 

German cuisine with a twist. Located 

in the bustling Potsdamer Strasse, the 

restaurant invites guests to rediscover 

the essence of German gastronomy, while 

drawing inspiration from the beloved 

children's book "Oh, how beautiful is 

Panama". 

The venue prides itself on its commitment 

to sustainability and regionality. 

Ingredients are sourced from local farms, 

with a strong emphasis 

on ethical treatment of 

animals. The menu, crafted 

by chef "Hansi", is a blend 

of traditional German 

flavours and innovative 

culinary techniques. 

Dishes evoke memories of 

cosy German family meals, 

offering a casual fine 

dining experience. 

The restaurant's ambiance is further 

enhanced by its dedication to art, with 

various works adorning the premises. This 

blend of culinary excellence and artistic 

flair makes OH, PANAMA a must-visit 

spot for those seeking a unique dining 

experience in Berlin.www.hasir.de 

OH, PANAMA 

Potsdamer Strasse 91, 10785 Berlin, 

Germany 

U Bülowstrasse 

oh-panama.com 

RESTAURANT 

KINK: A FUSION OF FRAGRANCE AND 

ART IN BERLIN 

IFA visitors can delve deeper into Berlin's 

culinary scene at KINK which offers a 

relaxed menu, perfect for unwinding with 

colleagues or friends after a day exploring 

the halls of the Messe. Conveniently 

located in the city, the restaurant puts 

emphasis on the use of fresh, regional, 

and seasonal ingredients. While plantbased 

dishes dominate the menu, fish 

and fowl are also available for those with 

a penchant for them. 

KINK 

Schönhauser Allee 176, 

10119 

Berlin, Germany 

U Senefelderplatz 

kink-berlin.de 

KINK's commitment to quality is evident 

in its sourcing of ingredients from local 

Italian farms. The open-plan kitchen 

not only allows guests to witness 

the culinary magic unfold but also 

encourages interaction between the 

chefs and diners. This transparency 

extends beyond just cooking; KINK 

frequently hosts guest chefs from around 

the globe, adding a dynamic touch to 

their menu. The restaurant's accolades, 

including the 'Berliner Szenerestaurant' 

and 'Newcomer' awards by Berliner 

Meisterköche, further attest to its 

excellence. 


HALL 4.1 - STAND 101 


HALL 1.1 - STAND 101 HALL 1.1- STAND 104 


HALL 3.1- STAND 101 

HALL6.1 - STAND 104 

HALL 7.1 - STAND B303 

HALL 4.1 - STAND 215 HALL 6.1 - STAND 201 




HALL 6.2 - STAND A103 

HALL 6.2 - STAND A201

HALL 21 - STAND 101 




City Cube - STAND CCA-315 



HALL 7.1 - STAND C610 




HALL 5.2 - STAND A206 


HALL 25 - STAND 150 A-K 

HALL 6.2 - STAND A114 HALL 4.2 - STAND 101 




City Cube - STAND CCA-309 


HALL 6.2- STAND B307 




HALL 1.2- STAND 121 





hub 27 - STAND 1150 hub 27 - STAND 563 

IFA INTERNATIONAL • HALL PLAN 2023

IFA INTERNATIONAL 2023 - DAY 4 EDITION

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