PCI Media Annual Report 2021

Ouro Negro
Mozambique
HEALTHY
LIVING
Healthy families are
the foundation for
prosperous communities.
Gender Equity,
Maternal, Infant,
and Child Health
Issue: In Mozambique children, adolescents, and women have high rates of
adverse health and social outcomes. Cultural traditions that perpetuate unequal
gender power dynamics and limited access to information on health and sexual
health education are significant contributing factors.
Our Response: Since 2015, PCI Media has partnered with UNICEF Mozambique
and Radio Mozambique on a multi-platform communication initiative, Ouro
Negro (Black Gold), that takes on these issues by providing access to information,
creating the conditions for shifts in attitudes, and connecting listeners to the
services they need.
Story: Stories about a group of adolescent students and a traditional village
leader engages mothers, families, and teens in Mozambique.
Reach and Impact:
According to a third-party evaluation from GeoPoll and Viamo:
Up to 6 million
audience
members
90% of the
audience reported
behavior change
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