PCI Media Annual Report 2021

2021 Behavior Change
Key New Insights and Changes in Behavior Reported by Our
Audiences
Empowered People
Men, women, teens, families,
and individuals
• Know more about family
planning & sexual and
reproductive health
• Use contraception and other
family planning methods
• Test for STIs and adopt
preventive behaviors
• Stop violence against
significant others
• Understand that child marriage
causes harm
• Advocate for women and girls’
education
• Continue their education
Healthy Living
Mothers, fathers, caregivers,
individuals and communities
• Recognize signs of child
malnutrition
• Store food to ensure proper
nutrition
• Seek prenatal and maternal
care
• Increase hand washing and
other behaviors that prevent
infectious disease
• Visit health clinics
Livable Planet
Sustainable Food Systems
Sustainable Farming & Biodiversity
Conservation
• Farmers learn agricultural practices that
replenish the soil
• Individuals and communities learn to
protect ecosystems for a healthier planet
Biodiversity Conservation
Global Audience
• Know more about illegal wildlife trade
• Want to end the illegal wildlife trade
• Understand how purchases contribute to
illegal wildlife trade
• Learn about the importance of the 5 types
of ecosystems
• Learn the importance of proper chemicals
and waste management
200+ Creative Partners: Strengthened capacities to produce evidencebased
and audience-driven content for social impact.
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