Download exhibitor brochure - iba
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Your Munich contacts:<br />
Claudia Weidner<br />
Project Manager<br />
Tel.: +49 (089) 949 55 - 150<br />
Fax: +49 (089) 949 55 - 159<br />
weidner@ghm.de<br />
Nadja Düll<br />
Project Coordinator<br />
Tel.: +49 (089) 949 55 - 153<br />
Fax: +49 (089) 949 55 - 159<br />
duell@ghm.de<br />
Cathleen Speerschneider<br />
Project Coordinator<br />
Tel.: +49 (089) 949 55 - 152<br />
Fax: +49 (089) 949 55 - 159<br />
speerschneider@ghm.de<br />
Representative of <strong>iba</strong> in your country is available at: www.<strong>iba</strong>.de/en/Auslandsvertretungen<br />
Organiser<br />
Zentralverband des Deutschen<br />
Bäckerhandwerks e.V. (ZVB)<br />
(German Bakers' Confederation)<br />
Neustädtische Kirchstraße 7a<br />
10117 Berlin, Germany<br />
www.baeckerhandwerk.de<br />
Event Management Company<br />
GHM Gesellschaft für<br />
Handwerksmessen mbH<br />
Willy-Brandt-Allee 1<br />
81829 Munich, Germany<br />
www.ghm.de<br />
Partners<br />
DKB Deutscher Konditorenbund<br />
(German Confectioners' Federation)<br />
www.konditoren.de<br />
Verband Deutscher Großbäckereien e.V.<br />
(German Federation of Plant Bakeries)<br />
www.grossbaecker.de<br />
04/2010 /4.0 (GHM/RD/Universal)<br />
International Trade Fair<br />
... everything for Bakers and Confectioners
"We are delighted<br />
with the unexpectedly high<br />
number of direct sales concluded<br />
with small trade businesses and<br />
our acquisition of new international<br />
projects. The positive result has<br />
exceeded our expectations."<br />
Marco Hallemann, Marketing –<br />
IsernHäger GmbH & Co. KG,<br />
Germany<br />
"The international<br />
nature of <strong>iba</strong> is especially<br />
important for us. As we are very<br />
strongly export orientated, this platform<br />
is vital to us. We use this three-yearly event to<br />
present ourselves to customers from around the<br />
world. In comparison to <strong>iba</strong>, other trade fairs are<br />
more locally orientated. <strong>iba</strong> also offers us the<br />
opportunity to demonstrate our complex<br />
technologies to customers. This is the only<br />
way to do this effectively. In our opinion,<br />
online presentations and demonstrations<br />
in the B-to-B sector are unfeasible."<br />
Jürgen Horstmann, Owner and Managing<br />
Director – WP BAKERYGROUP,<br />
Germany<br />
"<strong>iba</strong> has been my<br />
first European show. I have<br />
done a lot of shows in the U.S.<br />
In this show you have people from<br />
every different country from all over<br />
the world. It is important for us to make<br />
contacts and not only European contacts<br />
but from all over the world. From Asia, South<br />
America and even the United States as well."<br />
Jason Clark, Sales Director –<br />
Mona Lisa Food Products,<br />
USA<br />
World Market for Baking<br />
Every three years, <strong>iba</strong>, the leading international trade fair,<br />
sets new standards and provides a truly exciting insight<br />
into future trends in the industry. This international trade<br />
fair is a platform for innovations from all areas of the<br />
industry and provides a complete overview of all new<br />
products on the market. It brings together the most successful<br />
companies in the bakery and patisserie industries,<br />
from small and medium-sized enterprises to major<br />
industrial bakeries. What's more, restaurateurs, café<br />
owners, food retailers, hotel professionals and caterers<br />
find <strong>iba</strong> to be an exceptionally attractive event.<br />
Present the very best in technology and raw ingredients<br />
from around the world and attract the attention of visitors<br />
from over 150 countries from all five continents. Taking<br />
place for the first time over six days, <strong>iba</strong> gives you the opportunity<br />
to present your company to the world at one of<br />
the most modern international trade fair venues in the city<br />
of Munich.<br />
Why should you exhibit at <strong>iba</strong>? Read on to discover the<br />
success of this trade fair, which is constantly growing and<br />
attracts extensive international interest.<br />
"As a manufacturer,<br />
we value the unique opportunity<br />
to enter into discussions<br />
with bakers from Germany and<br />
around the world – both visitors from<br />
small trade businesses and visitors from<br />
industrial bakeries. Only at <strong>iba</strong> is it<br />
possible to come into contact with<br />
such a wide range of visitors."<br />
Helmut Juhra, Managing Director –<br />
Wachtel GmbH & Co.,<br />
Germany<br />
2 3
Special feature areas<br />
at the trade fair<br />
At <strong>iba</strong>, your visitors will receive an insight into new industry<br />
highlights. In addition to all the different baking processes, there<br />
will also be special areas focusing on "ice cream", "coffee" and<br />
"logistics". So you will have the perfect setting for promoting<br />
your products.<br />
Exhibitors from Germany and<br />
abroad<br />
1,079 <strong>exhibitor</strong>s<br />
from 55 countries<br />
Products at <strong>iba</strong><br />
3 Bakery and pastry-making machinery<br />
3 Baking agents, raw materials and ingredients<br />
3 Cleaning and hygiene<br />
3 Coffee and coffee machines<br />
3 Decorative items<br />
3 Energy, ventilation and air-conditioning technology<br />
3 Furniture and furnishings for shops, cafés and patisseries<br />
3 Ice cream and ice cream manufacturing<br />
3 Information technology<br />
3 Laboratory and measuring instruments<br />
3 Logistics<br />
3 Noodle and pizza manufacturing<br />
3 Ovens and accessories<br />
3 Packaging technology and materials<br />
3 Part-baked and finished products<br />
3 Pastry-making items<br />
3 Process optimisation<br />
3 Refrigeration and fermentation technology<br />
3 Sales<br />
3 Services<br />
4 5<br />
43 %<br />
from<br />
Germany<br />
"<strong>iba</strong> is a particularly<br />
interesting trade fair for us,<br />
because it is also highly regarded<br />
abroad. Its geographical location in<br />
the heart of Europe, the exceptional<br />
event organisation and the high calibre<br />
of visitors mean that <strong>iba</strong> is, without doubt,<br />
the number one trade fair in the world for<br />
our industry."<br />
José Manuel López, Sales Manager –<br />
Equipos de Panificación-GASHOR,<br />
Spain<br />
"Each year,<br />
the German Baker’s<br />
Confederation, which is also<br />
the organiser, comes to Shanghai<br />
to recommend this exhibition,<br />
and more and more Chinese<br />
people will come to see<br />
the <strong>iba</strong> exhibition."<br />
Xuesong Li, Director of Global<br />
Bakery Business – Angel Yeast,<br />
China<br />
57 %<br />
from<br />
abroad<br />
Exhibitors were truly<br />
delighted<br />
81 %<br />
"<strong>iba</strong> is extremely<br />
important. It is the fair where<br />
all prominent industry decisionmakers<br />
come together and discuss<br />
ideas, before using their new-found<br />
inspiration and increased self-confidence<br />
to actively strengthen their market<br />
activities. This helps us to build a bright<br />
future for the industry."<br />
Lutz Henning, Chair of the Management<br />
Board – BÄKO-Zentrale Nord eG,<br />
Germany<br />
of <strong>exhibitor</strong>s rated their success at<br />
<strong>iba</strong> 2009 as between "good" and<br />
"excellent".<br />
Source: all data – unless stated otherwise – are from the <strong>exhibitor</strong> and visitor survey for <strong>iba</strong> 2009,<br />
conducted by Gelszus Messemarktforschung GmbH.
6<br />
Tradition, high technology and lifestyle<br />
Munich is one of the most famous cities in the world and attracts<br />
a large number of visitors. As the number one centre for high<br />
technology and the venue for many important trade fairs, the city<br />
is regularly the focus for international expert events. However,<br />
"the cosmopolitan city with a heart" is not only known for its<br />
economic success and purchasing power. The city's surrounding<br />
mountains, legendary castles and delightful beer gardens<br />
make a visit to Munich a real pleasure. One of the most diverse cities<br />
in the world, Munich combines art, culture, tradition, lifestyle<br />
and business.<br />
Home to the second largest airport in Germany with many<br />
direct internal and international connections, Munich can<br />
be reached quickly, easily and conveniently at any time.<br />
During Oktoberfest , which starts on the Saturday directly after <strong>iba</strong>,<br />
the atmosphere in Munich is particularly special. At the leading international<br />
trade fair, you and your guests can also enjoy a taste of<br />
life in Bavaria at the trade fair venue's very own <strong>iba</strong> Oktoberfest<br />
tent. You can also hire out the tent exclusively for you and your<br />
customers.<br />
"New confirmed<br />
orders and lots of interest in our<br />
customised offers: <strong>iba</strong> 2009 was a real<br />
success for us. Once again,<br />
it proved itself to be one of our most<br />
important trade fairs. It is the trendsetter<br />
for the industry. Every three years,<br />
we come here to find out what the hot<br />
industry topics are."<br />
Reiner Veit, Managing Partner –<br />
CompData Computer GmbH,<br />
Germany<br />
NEW!<br />
<strong>iba</strong>-summit<br />
This first class conference for decision makers from around the<br />
world serves as a forum for the discussion of important topics<br />
currently affecting the industry. The <strong>iba</strong> summit is being organised<br />
by the Zentralverband des Deutschen Bäckerhandwerks<br />
e.V. (German Bakers' Confederation) and will take place on the<br />
day before the trade fair starts. This new highlight will attract<br />
even more decision makers to <strong>iba</strong>. Invite your top customers to<br />
the <strong>iba</strong> summit or sponsor the event.<br />
"Unique to <strong>iba</strong><br />
is its huge exhibition area,<br />
its <strong>exhibitor</strong>s and their vast range<br />
of products, making it a magnet to<br />
visitors. We were visited on our stand<br />
from people from across the world.<br />
<strong>iba</strong> is the most important trade fair<br />
for our purposes; and one mustn’t<br />
forget the exemplary and trouble-free<br />
organisation.”<br />
Enrico Zanini, CEO – WERTHER<br />
INTERNATIONAL, Italy
8<br />
"<strong>iba</strong> is for us a very<br />
important trade fair because<br />
it’s where we find new customers.<br />
It´s a well organised fair as well. It is<br />
also a very large fair and we know there is<br />
a lot of attendance from other countries.<br />
<strong>iba</strong> is really the place where you want to<br />
show new things and the place where<br />
you want to be."<br />
Cyril Munsch, Sales Director –<br />
MECATHERM S.A., France<br />
<strong>iba</strong> stood out because ...<br />
94 %<br />
65 %<br />
by 3%<br />
Visitors<br />
from around<br />
the world<br />
of visitors rated the trade fair as between "good" and "excellent".<br />
of all visitors were decision makers.<br />
willingness to invest increased in comparison to 2006.<br />
47 %<br />
from<br />
Germany<br />
"<strong>iba</strong> has become so<br />
important for us that we<br />
simply can't afford to miss it. It<br />
is unique in that it brings together<br />
all those involved in the baking trade.<br />
These are precisely the contacts that<br />
we are looking for."<br />
Albert Darboven, Owner and Managing<br />
Director – J.J. Darboven GmbH &<br />
Co. KG, Germany<br />
79,532 visitors<br />
from 157 countries<br />
Visitor<br />
sectors<br />
53 %<br />
from<br />
abroad<br />
■ 46 % small trade<br />
■ 31 % industry<br />
■ 9 % service<br />
■ 9 % other<br />
■ 5 % trade<br />
What were visitors interested in?<br />
Bakery and pastry-making machinery<br />
Baking agents, raw materials and ingredients<br />
Cleaning and hygiene<br />
Coffee and coffee machines<br />
Decorative items and baking accessories<br />
Furniture and furnishings for shops,<br />
cafés and patisseries<br />
Ice cream and ice cream manufacturing<br />
Information technology<br />
Laboratory and measuring instruments<br />
Noodle and pizza manufacturing<br />
Ovens and accessories<br />
Packaging technology and materials<br />
Part-baked and finished products<br />
Pastry-making items<br />
Refrigeration, fermentation and<br />
air conditioning technology<br />
Services<br />
44 %<br />
38 %<br />
14 %<br />
11 %<br />
20 %<br />
16 %<br />
10 %<br />
9 %<br />
7 %<br />
9 %<br />
33 %<br />
22 %<br />
18 %<br />
23 %<br />
14 %<br />
10 %<br />
Large media following and effective advertising<br />
<strong>iba</strong> 2009 was the subject of an intensive advertising campaign. We at GHM Gesellschaft für<br />
Handwerksmessen mbH advertised the fair both in Germany and abroad, and reached<br />
approximately 4,080,000 visitors. Approximately 351,000 invitations were sent to visitors<br />
in Germany and abroad.<br />
There was also a lot of media interest in the fair. More than 400 journalists from 26 countries<br />
attended <strong>iba</strong> 2009. The extensive media interest in this leading international trade fair can be<br />
clearly seen from the more than 500 reports in specialist publications and the daily and<br />
business press, the 13 radio contributions and 100 internet postings.<br />
9
10<br />
<strong>iba</strong> 2012 in Munich<br />
Trade fair dates: Sunday, 16 September – Friday, 21 September 2012<br />
Opening times: Daily from 9.30 a.m. to 6 p.m.<br />
Friday from 9.30 a.m. to 5 p.m.<br />
Venue: New Munich Trade Fair Centre<br />
Halls: A1 – A6 and B1 – B6<br />
Frequency: Every three years<br />
The registration documents are available on the internet at:<br />
www.<strong>iba</strong>.de/en/Anmeldeunterlagen<br />
"There's the<br />
right product to fit<br />
every baking technology<br />
requirement. Whether<br />
they're interested in<br />
organic, convenience or eye-catching products,<br />
new processes or recipes to increase sales, visitors to<br />
<strong>iba</strong> will easily and conveniently find everything that<br />
they need to know, in order to make the necessary<br />
decisions to ensure the future success of their company.<br />
A visit to <strong>iba</strong> 2012 in Munich is therefore a must for<br />
all those involved in the industry, from master<br />
bakers, to industrial bakeries and major chains,<br />
to entrepreneurs."<br />
Bernd Dieckmann, Chair of the<br />
<strong>iba</strong> Expert Advisory Board –<br />
IREKS GmbH, Germany<br />
"Our expectations<br />
were exceeded. The different<br />
Sprinter vending vans attracted<br />
a huge amount of visitor interest.<br />
And the number of actual sales concluded<br />
was also impressively high! <strong>iba</strong> is and will<br />
continue to be an important exhibition<br />
for innovation and investment, as well<br />
as a vital meeting place for visitors<br />
and <strong>exhibitor</strong>s."<br />
Dominik Bornhorst, Owner –<br />
BSK Mercedes Verkaufsmobile,<br />
Germany<br />
"It is very international.<br />
I mean, for us this is the<br />
meeting place for business partners<br />
and friends from all over the world. We<br />
were in all the markets in Europe, in America,<br />
in Africa specifically, Middle East, Asia. So we<br />
have costumers all over there. <strong>iba</strong> is a nice easy<br />
place to meet everybody every three years and catch<br />
up with good friends. We have taken all the other<br />
shows in Europe and America and do not attend<br />
them anymore. But we will always come<br />
to the <strong>iba</strong> show."<br />
Mike Hodgson, Projects Director –<br />
Macadams International (Pty) Ltd.,<br />
South Africa<br />
"Once again,<br />
<strong>iba</strong> has confirmed its status<br />
as the leading international trade<br />
fair for the entire baking industry.<br />
It is and will continue to be a MUST<br />
for all those who wish to keep<br />
abreast of the latest trends."<br />
Charlotte Steinheuer,<br />
Corporate Communication – MIWE<br />
Michael Wenz GmbH,<br />
Germany<br />
"<strong>iba</strong> 2009<br />
fulfilled our every expectation.<br />
Despite the strained economic<br />
conditions, both the national and<br />
international attendance was excellent.<br />
We had never before made so many<br />
prior appointments. <strong>iba</strong> is the absolute<br />
and indispensable pinnacle for the<br />
baking industry."<br />
Peter Augendopler, Owner –<br />
backaldrin GmbH,<br />
Austria<br />
<strong>iba</strong> 2012 stands out because …<br />
… it is the leading international trade fair, has an unrivalled<br />
selection of products and is attended by expert visitors from all<br />
sectors including: bakers, pastry chefs, restaurateurs, catering<br />
companies, ice cream parlour owners, café owners and decision<br />
makers from the food retail industry, bakery supply industry<br />
and confectionery industry.<br />
… it is an invaluable platform. Only <strong>iba</strong> gives visitors an insight<br />
into every aspect of this enormously diverse industry and is a<br />
must for all industry leaders.<br />
… every three years since 1949, it has proved a success for<br />
<strong>exhibitor</strong>s from around the world. All innovations, trends, new<br />
products and technical developments are presented to the<br />
expert visitors for the first time at <strong>iba</strong>.<br />
… the trade fair which generates the largest amount of<br />
new business.<br />
… the trade fair with the most visitors – from Germany as<br />
well as from throughout the world.<br />
… it is the largest gathering of expert visitors from 150 countries.<br />
… it is the industry's exhibition fair: only at <strong>iba</strong> are there<br />
live demonstrations of machines and products.<br />
… it provides a top class information platform for expert<br />
visitors. The <strong>iba</strong> summit – the expert conference – will<br />
feature the very best speakers.<br />
… its additional fringe events such as factory tours and<br />
the <strong>iba</strong> cup attract visitors from countries around the world.<br />
… it takes place in a top class location: Munich – "the<br />
cosmopolitan city with a heart" – has an excellent infrastructure,<br />
a modern trade fair venue and lots of recreational<br />
options, as well as being home to Oktoberfest. Perfect for<br />
your trade fair and recreational activities<br />
… it has been organised for many years by GHM Gesellschaft<br />
für Handwerksmessen mbH, so you are guaranteed to<br />
enjoy top quality service from planning through to<br />
implementation.<br />
11