Your Munich contacts:
Tel.: +49 (089) 949 55 - 150
Fax: +49 (089) 949 55 - 159
Tel.: +49 (089) 949 55 - 153
Fax: +49 (089) 949 55 - 159
Tel.: +49 (089) 949 55 - 152
Fax: +49 (089) 949 55 - 159
Representative of iba in your country is available at: www.iba.de/en/Auslandsvertretungen
Zentralverband des Deutschen
Bäckerhandwerks e.V. (ZVB)
(German Bakers' Confederation)
Neustädtische Kirchstraße 7a
10117 Berlin, Germany
Event Management Company
GHM Gesellschaft für
81829 Munich, Germany
DKB Deutscher Konditorenbund
(German Confectioners' Federation)
Verband Deutscher Großbäckereien e.V.
(German Federation of Plant Bakeries)
04/2010 /4.0 (GHM/RD/Universal)
International Trade Fair
... everything for Bakers and Confectioners
"We are delighted
with the unexpectedly high
number of direct sales concluded
with small trade businesses and
our acquisition of new international
projects. The positive result has
exceeded our expectations."
Marco Hallemann, Marketing –
IsernHäger GmbH & Co. KG,
nature of iba is especially
important for us. As we are very
strongly export orientated, this platform
is vital to us. We use this three-yearly event to
present ourselves to customers from around the
world. In comparison to iba, other trade fairs are
more locally orientated. iba also offers us the
opportunity to demonstrate our complex
technologies to customers. This is the only
way to do this effectively. In our opinion,
online presentations and demonstrations
in the B-to-B sector are unfeasible."
Jürgen Horstmann, Owner and Managing
Director – WP BAKERYGROUP,
"iba has been my
first European show. I have
done a lot of shows in the U.S.
In this show you have people from
every different country from all over
the world. It is important for us to make
contacts and not only European contacts
but from all over the world. From Asia, South
America and even the United States as well."
Jason Clark, Sales Director –
Mona Lisa Food Products,
World Market for Baking
Every three years, iba, the leading international trade fair,
sets new standards and provides a truly exciting insight
into future trends in the industry. This international trade
fair is a platform for innovations from all areas of the
industry and provides a complete overview of all new
products on the market. It brings together the most successful
companies in the bakery and patisserie industries,
from small and medium-sized enterprises to major
industrial bakeries. What's more, restaurateurs, café
owners, food retailers, hotel professionals and caterers
find iba to be an exceptionally attractive event.
Present the very best in technology and raw ingredients
from around the world and attract the attention of visitors
from over 150 countries from all five continents. Taking
place for the first time over six days, iba gives you the opportunity
to present your company to the world at one of
the most modern international trade fair venues in the city
Why should you exhibit at iba? Read on to discover the
success of this trade fair, which is constantly growing and
attracts extensive international interest.
"As a manufacturer,
we value the unique opportunity
to enter into discussions
with bakers from Germany and
around the world – both visitors from
small trade businesses and visitors from
industrial bakeries. Only at iba is it
possible to come into contact with
such a wide range of visitors."
Helmut Juhra, Managing Director –
Wachtel GmbH & Co.,
Special feature areas
at the trade fair
At iba, your visitors will receive an insight into new industry
highlights. In addition to all the different baking processes, there
will also be special areas focusing on "ice cream", "coffee" and
"logistics". So you will have the perfect setting for promoting
Exhibitors from Germany and
from 55 countries
Products at iba
3 Bakery and pastry-making machinery
3 Baking agents, raw materials and ingredients
3 Cleaning and hygiene
3 Coffee and coffee machines
3 Decorative items
3 Energy, ventilation and air-conditioning technology
3 Furniture and furnishings for shops, cafés and patisseries
3 Ice cream and ice cream manufacturing
3 Information technology
3 Laboratory and measuring instruments
3 Noodle and pizza manufacturing
3 Ovens and accessories
3 Packaging technology and materials
3 Part-baked and finished products
3 Pastry-making items
3 Process optimisation
3 Refrigeration and fermentation technology
"iba is a particularly
interesting trade fair for us,
because it is also highly regarded
abroad. Its geographical location in
the heart of Europe, the exceptional
event organisation and the high calibre
of visitors mean that iba is, without doubt,
the number one trade fair in the world for
José Manuel López, Sales Manager –
Equipos de Panificación-GASHOR,
the German Baker’s
Confederation, which is also
the organiser, comes to Shanghai
to recommend this exhibition,
and more and more Chinese
people will come to see
the iba exhibition."
Xuesong Li, Director of Global
Bakery Business – Angel Yeast,
Exhibitors were truly
"iba is extremely
important. It is the fair where
all prominent industry decisionmakers
come together and discuss
ideas, before using their new-found
inspiration and increased self-confidence
to actively strengthen their market
activities. This helps us to build a bright
future for the industry."
Lutz Henning, Chair of the Management
Board – BÄKO-Zentrale Nord eG,
of exhibitors rated their success at
iba 2009 as between "good" and
Source: all data – unless stated otherwise – are from the exhibitor and visitor survey for iba 2009,
conducted by Gelszus Messemarktforschung GmbH.
Tradition, high technology and lifestyle
Munich is one of the most famous cities in the world and attracts
a large number of visitors. As the number one centre for high
technology and the venue for many important trade fairs, the city
is regularly the focus for international expert events. However,
"the cosmopolitan city with a heart" is not only known for its
economic success and purchasing power. The city's surrounding
mountains, legendary castles and delightful beer gardens
make a visit to Munich a real pleasure. One of the most diverse cities
in the world, Munich combines art, culture, tradition, lifestyle
Home to the second largest airport in Germany with many
direct internal and international connections, Munich can
be reached quickly, easily and conveniently at any time.
During Oktoberfest , which starts on the Saturday directly after iba,
the atmosphere in Munich is particularly special. At the leading international
trade fair, you and your guests can also enjoy a taste of
life in Bavaria at the trade fair venue's very own iba Oktoberfest
tent. You can also hire out the tent exclusively for you and your
orders and lots of interest in our
customised offers: iba 2009 was a real
success for us. Once again,
it proved itself to be one of our most
important trade fairs. It is the trendsetter
for the industry. Every three years,
we come here to find out what the hot
industry topics are."
Reiner Veit, Managing Partner –
CompData Computer GmbH,
This first class conference for decision makers from around the
world serves as a forum for the discussion of important topics
currently affecting the industry. The iba summit is being organised
by the Zentralverband des Deutschen Bäckerhandwerks
e.V. (German Bakers' Confederation) and will take place on the
day before the trade fair starts. This new highlight will attract
even more decision makers to iba. Invite your top customers to
the iba summit or sponsor the event.
"Unique to iba
is its huge exhibition area,
its exhibitors and their vast range
of products, making it a magnet to
visitors. We were visited on our stand
from people from across the world.
iba is the most important trade fair
for our purposes; and one mustn’t
forget the exemplary and trouble-free
Enrico Zanini, CEO – WERTHER
"iba is for us a very
important trade fair because
it’s where we find new customers.
It´s a well organised fair as well. It is
also a very large fair and we know there is
a lot of attendance from other countries.
iba is really the place where you want to
show new things and the place where
you want to be."
Cyril Munsch, Sales Director –
MECATHERM S.A., France
iba stood out because ...
of visitors rated the trade fair as between "good" and "excellent".
of all visitors were decision makers.
willingness to invest increased in comparison to 2006.
"iba has become so
important for us that we
simply can't afford to miss it. It
is unique in that it brings together
all those involved in the baking trade.
These are precisely the contacts that
we are looking for."
Albert Darboven, Owner and Managing
Director – J.J. Darboven GmbH &
Co. KG, Germany
from 157 countries
■ 46 % small trade
■ 31 % industry
■ 9 % service
■ 9 % other
■ 5 % trade
What were visitors interested in?
Bakery and pastry-making machinery
Baking agents, raw materials and ingredients
Cleaning and hygiene
Coffee and coffee machines
Decorative items and baking accessories
Furniture and furnishings for shops,
cafés and patisseries
Ice cream and ice cream manufacturing
Laboratory and measuring instruments
Noodle and pizza manufacturing
Ovens and accessories
Packaging technology and materials
Part-baked and finished products
Refrigeration, fermentation and
air conditioning technology
Large media following and effective advertising
iba 2009 was the subject of an intensive advertising campaign. We at GHM Gesellschaft für
Handwerksmessen mbH advertised the fair both in Germany and abroad, and reached
approximately 4,080,000 visitors. Approximately 351,000 invitations were sent to visitors
in Germany and abroad.
There was also a lot of media interest in the fair. More than 400 journalists from 26 countries
attended iba 2009. The extensive media interest in this leading international trade fair can be
clearly seen from the more than 500 reports in specialist publications and the daily and
business press, the 13 radio contributions and 100 internet postings.
iba 2012 in Munich
Trade fair dates: Sunday, 16 September – Friday, 21 September 2012
Opening times: Daily from 9.30 a.m. to 6 p.m.
Friday from 9.30 a.m. to 5 p.m.
Venue: New Munich Trade Fair Centre
Halls: A1 – A6 and B1 – B6
Frequency: Every three years
The registration documents are available on the internet at:
right product to fit
every baking technology
they're interested in
organic, convenience or eye-catching products,
new processes or recipes to increase sales, visitors to
iba will easily and conveniently find everything that
they need to know, in order to make the necessary
decisions to ensure the future success of their company.
A visit to iba 2012 in Munich is therefore a must for
all those involved in the industry, from master
bakers, to industrial bakeries and major chains,
Bernd Dieckmann, Chair of the
iba Expert Advisory Board –
IREKS GmbH, Germany
were exceeded. The different
Sprinter vending vans attracted
a huge amount of visitor interest.
And the number of actual sales concluded
was also impressively high! iba is and will
continue to be an important exhibition
for innovation and investment, as well
as a vital meeting place for visitors
Dominik Bornhorst, Owner –
BSK Mercedes Verkaufsmobile,
"It is very international.
I mean, for us this is the
meeting place for business partners
and friends from all over the world. We
were in all the markets in Europe, in America,
in Africa specifically, Middle East, Asia. So we
have costumers all over there. iba is a nice easy
place to meet everybody every three years and catch
up with good friends. We have taken all the other
shows in Europe and America and do not attend
them anymore. But we will always come
to the iba show."
Mike Hodgson, Projects Director –
Macadams International (Pty) Ltd.,
iba has confirmed its status
as the leading international trade
fair for the entire baking industry.
It is and will continue to be a MUST
for all those who wish to keep
abreast of the latest trends."
Corporate Communication – MIWE
Michael Wenz GmbH,
fulfilled our every expectation.
Despite the strained economic
conditions, both the national and
international attendance was excellent.
We had never before made so many
prior appointments. iba is the absolute
and indispensable pinnacle for the
Peter Augendopler, Owner –
iba 2012 stands out because …
… it is the leading international trade fair, has an unrivalled
selection of products and is attended by expert visitors from all
sectors including: bakers, pastry chefs, restaurateurs, catering
companies, ice cream parlour owners, café owners and decision
makers from the food retail industry, bakery supply industry
and confectionery industry.
… it is an invaluable platform. Only iba gives visitors an insight
into every aspect of this enormously diverse industry and is a
must for all industry leaders.
… every three years since 1949, it has proved a success for
exhibitors from around the world. All innovations, trends, new
products and technical developments are presented to the
expert visitors for the first time at iba.
… the trade fair which generates the largest amount of
… the trade fair with the most visitors – from Germany as
well as from throughout the world.
… it is the largest gathering of expert visitors from 150 countries.
… it is the industry's exhibition fair: only at iba are there
live demonstrations of machines and products.
… it provides a top class information platform for expert
visitors. The iba summit – the expert conference – will
feature the very best speakers.
… its additional fringe events such as factory tours and
the iba cup attract visitors from countries around the world.
… it takes place in a top class location: Munich – "the
cosmopolitan city with a heart" – has an excellent infrastructure,
a modern trade fair venue and lots of recreational
options, as well as being home to Oktoberfest. Perfect for
your trade fair and recreational activities
… it has been organised for many years by GHM Gesellschaft
für Handwerksmessen mbH, so you are guaranteed to
enjoy top quality service from planning through to