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Your Munich contacts:<br />

Claudia Weidner<br />

Project Manager<br />

Tel.: +49 (089) 949 55 - 150<br />

Fax: +49 (089) 949 55 - 159<br />

weidner@ghm.de<br />

Nadja Düll<br />

Project Coordinator<br />

Tel.: +49 (089) 949 55 - 153<br />

Fax: +49 (089) 949 55 - 159<br />

duell@ghm.de<br />

Cathleen Speerschneider<br />

Project Coordinator<br />

Tel.: +49 (089) 949 55 - 152<br />

Fax: +49 (089) 949 55 - 159<br />

speerschneider@ghm.de<br />

Representative of <strong>iba</strong> in your country is available at: www.<strong>iba</strong>.de/en/Auslandsvertretungen<br />

Organiser<br />

Zentralverband des Deutschen<br />

Bäckerhandwerks e.V. (ZVB)<br />

(German Bakers' Confederation)<br />

Neustädtische Kirchstraße 7a<br />

10117 Berlin, Germany<br />

www.baeckerhandwerk.de<br />

Event Management Company<br />

GHM Gesellschaft für<br />

Handwerksmessen mbH<br />

Willy-Brandt-Allee 1<br />

81829 Munich, Germany<br />

www.ghm.de<br />

Partners<br />

DKB Deutscher Konditorenbund<br />

(German Confectioners' Federation)<br />

www.konditoren.de<br />

Verband Deutscher Großbäckereien e.V.<br />

(German Federation of Plant Bakeries)<br />

www.grossbaecker.de<br />

04/2010 /4.0 (GHM/RD/Universal)<br />

International Trade Fair<br />

... everything for Bakers and Confectioners


"We are delighted<br />

with the unexpectedly high<br />

number of direct sales concluded<br />

with small trade businesses and<br />

our acquisition of new international<br />

projects. The positive result has<br />

exceeded our expectations."<br />

Marco Hallemann, Marketing –<br />

IsernHäger GmbH & Co. KG,<br />

Germany<br />

"The international<br />

nature of <strong>iba</strong> is especially<br />

important for us. As we are very<br />

strongly export orientated, this platform<br />

is vital to us. We use this three-yearly event to<br />

present ourselves to customers from around the<br />

world. In comparison to <strong>iba</strong>, other trade fairs are<br />

more locally orientated. <strong>iba</strong> also offers us the<br />

opportunity to demonstrate our complex<br />

technologies to customers. This is the only<br />

way to do this effectively. In our opinion,<br />

online presentations and demonstrations<br />

in the B-to-B sector are unfeasible."<br />

Jürgen Horstmann, Owner and Managing<br />

Director – WP BAKERYGROUP,<br />

Germany<br />

"<strong>iba</strong> has been my<br />

first European show. I have<br />

done a lot of shows in the U.S.<br />

In this show you have people from<br />

every different country from all over<br />

the world. It is important for us to make<br />

contacts and not only European contacts<br />

but from all over the world. From Asia, South<br />

America and even the United States as well."<br />

Jason Clark, Sales Director –<br />

Mona Lisa Food Products,<br />

USA<br />

World Market for Baking<br />

Every three years, <strong>iba</strong>, the leading international trade fair,<br />

sets new standards and provides a truly exciting insight<br />

into future trends in the industry. This international trade<br />

fair is a platform for innovations from all areas of the<br />

industry and provides a complete overview of all new<br />

products on the market. It brings together the most successful<br />

companies in the bakery and patisserie industries,<br />

from small and medium-sized enterprises to major<br />

industrial bakeries. What's more, restaurateurs, café<br />

owners, food retailers, hotel professionals and caterers<br />

find <strong>iba</strong> to be an exceptionally attractive event.<br />

Present the very best in technology and raw ingredients<br />

from around the world and attract the attention of visitors<br />

from over 150 countries from all five continents. Taking<br />

place for the first time over six days, <strong>iba</strong> gives you the opportunity<br />

to present your company to the world at one of<br />

the most modern international trade fair venues in the city<br />

of Munich.<br />

Why should you exhibit at <strong>iba</strong>? Read on to discover the<br />

success of this trade fair, which is constantly growing and<br />

attracts extensive international interest.<br />

"As a manufacturer,<br />

we value the unique opportunity<br />

to enter into discussions<br />

with bakers from Germany and<br />

around the world – both visitors from<br />

small trade businesses and visitors from<br />

industrial bakeries. Only at <strong>iba</strong> is it<br />

possible to come into contact with<br />

such a wide range of visitors."<br />

Helmut Juhra, Managing Director –<br />

Wachtel GmbH & Co.,<br />

Germany<br />

2 3


Special feature areas<br />

at the trade fair<br />

At <strong>iba</strong>, your visitors will receive an insight into new industry<br />

highlights. In addition to all the different baking processes, there<br />

will also be special areas focusing on "ice cream", "coffee" and<br />

"logistics". So you will have the perfect setting for promoting<br />

your products.<br />

Exhibitors from Germany and<br />

abroad<br />

1,079 <strong>exhibitor</strong>s<br />

from 55 countries<br />

Products at <strong>iba</strong><br />

3 Bakery and pastry-making machinery<br />

3 Baking agents, raw materials and ingredients<br />

3 Cleaning and hygiene<br />

3 Coffee and coffee machines<br />

3 Decorative items<br />

3 Energy, ventilation and air-conditioning technology<br />

3 Furniture and furnishings for shops, cafés and patisseries<br />

3 Ice cream and ice cream manufacturing<br />

3 Information technology<br />

3 Laboratory and measuring instruments<br />

3 Logistics<br />

3 Noodle and pizza manufacturing<br />

3 Ovens and accessories<br />

3 Packaging technology and materials<br />

3 Part-baked and finished products<br />

3 Pastry-making items<br />

3 Process optimisation<br />

3 Refrigeration and fermentation technology<br />

3 Sales<br />

3 Services<br />

4 5<br />

43 %<br />

from<br />

Germany<br />

"<strong>iba</strong> is a particularly<br />

interesting trade fair for us,<br />

because it is also highly regarded<br />

abroad. Its geographical location in<br />

the heart of Europe, the exceptional<br />

event organisation and the high calibre<br />

of visitors mean that <strong>iba</strong> is, without doubt,<br />

the number one trade fair in the world for<br />

our industry."<br />

José Manuel López, Sales Manager –<br />

Equipos de Panificación-GASHOR,<br />

Spain<br />

"Each year,<br />

the German Baker’s<br />

Confederation, which is also<br />

the organiser, comes to Shanghai<br />

to recommend this exhibition,<br />

and more and more Chinese<br />

people will come to see<br />

the <strong>iba</strong> exhibition."<br />

Xuesong Li, Director of Global<br />

Bakery Business – Angel Yeast,<br />

China<br />

57 %<br />

from<br />

abroad<br />

Exhibitors were truly<br />

delighted<br />

81 %<br />

"<strong>iba</strong> is extremely<br />

important. It is the fair where<br />

all prominent industry decisionmakers<br />

come together and discuss<br />

ideas, before using their new-found<br />

inspiration and increased self-confidence<br />

to actively strengthen their market<br />

activities. This helps us to build a bright<br />

future for the industry."<br />

Lutz Henning, Chair of the Management<br />

Board – BÄKO-Zentrale Nord eG,<br />

Germany<br />

of <strong>exhibitor</strong>s rated their success at<br />

<strong>iba</strong> 2009 as between "good" and<br />

"excellent".<br />

Source: all data – unless stated otherwise – are from the <strong>exhibitor</strong> and visitor survey for <strong>iba</strong> 2009,<br />

conducted by Gelszus Messemarktforschung GmbH.


6<br />

Tradition, high technology and lifestyle<br />

Munich is one of the most famous cities in the world and attracts<br />

a large number of visitors. As the number one centre for high<br />

technology and the venue for many important trade fairs, the city<br />

is regularly the focus for international expert events. However,<br />

"the cosmopolitan city with a heart" is not only known for its<br />

economic success and purchasing power. The city's surrounding<br />

mountains, legendary castles and delightful beer gardens<br />

make a visit to Munich a real pleasure. One of the most diverse cities<br />

in the world, Munich combines art, culture, tradition, lifestyle<br />

and business.<br />

Home to the second largest airport in Germany with many<br />

direct internal and international connections, Munich can<br />

be reached quickly, easily and conveniently at any time.<br />

During Oktoberfest , which starts on the Saturday directly after <strong>iba</strong>,<br />

the atmosphere in Munich is particularly special. At the leading international<br />

trade fair, you and your guests can also enjoy a taste of<br />

life in Bavaria at the trade fair venue's very own <strong>iba</strong> Oktoberfest<br />

tent. You can also hire out the tent exclusively for you and your<br />

customers.<br />

"New confirmed<br />

orders and lots of interest in our<br />

customised offers: <strong>iba</strong> 2009 was a real<br />

success for us. Once again,<br />

it proved itself to be one of our most<br />

important trade fairs. It is the trendsetter<br />

for the industry. Every three years,<br />

we come here to find out what the hot<br />

industry topics are."<br />

Reiner Veit, Managing Partner –<br />

CompData Computer GmbH,<br />

Germany<br />

NEW!<br />

<strong>iba</strong>-summit<br />

This first class conference for decision makers from around the<br />

world serves as a forum for the discussion of important topics<br />

currently affecting the industry. The <strong>iba</strong> summit is being organised<br />

by the Zentralverband des Deutschen Bäckerhandwerks<br />

e.V. (German Bakers' Confederation) and will take place on the<br />

day before the trade fair starts. This new highlight will attract<br />

even more decision makers to <strong>iba</strong>. Invite your top customers to<br />

the <strong>iba</strong> summit or sponsor the event.<br />

"Unique to <strong>iba</strong><br />

is its huge exhibition area,<br />

its <strong>exhibitor</strong>s and their vast range<br />

of products, making it a magnet to<br />

visitors. We were visited on our stand<br />

from people from across the world.<br />

<strong>iba</strong> is the most important trade fair<br />

for our purposes; and one mustn’t<br />

forget the exemplary and trouble-free<br />

organisation.”<br />

Enrico Zanini, CEO – WERTHER<br />

INTERNATIONAL, Italy


8<br />

"<strong>iba</strong> is for us a very<br />

important trade fair because<br />

it’s where we find new customers.<br />

It´s a well organised fair as well. It is<br />

also a very large fair and we know there is<br />

a lot of attendance from other countries.<br />

<strong>iba</strong> is really the place where you want to<br />

show new things and the place where<br />

you want to be."<br />

Cyril Munsch, Sales Director –<br />

MECATHERM S.A., France<br />

<strong>iba</strong> stood out because ...<br />

94 %<br />

65 %<br />

by 3%<br />

Visitors<br />

from around<br />

the world<br />

of visitors rated the trade fair as between "good" and "excellent".<br />

of all visitors were decision makers.<br />

willingness to invest increased in comparison to 2006.<br />

47 %<br />

from<br />

Germany<br />

"<strong>iba</strong> has become so<br />

important for us that we<br />

simply can't afford to miss it. It<br />

is unique in that it brings together<br />

all those involved in the baking trade.<br />

These are precisely the contacts that<br />

we are looking for."<br />

Albert Darboven, Owner and Managing<br />

Director – J.J. Darboven GmbH &<br />

Co. KG, Germany<br />

79,532 visitors<br />

from 157 countries<br />

Visitor<br />

sectors<br />

53 %<br />

from<br />

abroad<br />

■ 46 % small trade<br />

■ 31 % industry<br />

■ 9 % service<br />

■ 9 % other<br />

■ 5 % trade<br />

What were visitors interested in?<br />

Bakery and pastry-making machinery<br />

Baking agents, raw materials and ingredients<br />

Cleaning and hygiene<br />

Coffee and coffee machines<br />

Decorative items and baking accessories<br />

Furniture and furnishings for shops,<br />

cafés and patisseries<br />

Ice cream and ice cream manufacturing<br />

Information technology<br />

Laboratory and measuring instruments<br />

Noodle and pizza manufacturing<br />

Ovens and accessories<br />

Packaging technology and materials<br />

Part-baked and finished products<br />

Pastry-making items<br />

Refrigeration, fermentation and<br />

air conditioning technology<br />

Services<br />

44 %<br />

38 %<br />

14 %<br />

11 %<br />

20 %<br />

16 %<br />

10 %<br />

9 %<br />

7 %<br />

9 %<br />

33 %<br />

22 %<br />

18 %<br />

23 %<br />

14 %<br />

10 %<br />

Large media following and effective advertising<br />

<strong>iba</strong> 2009 was the subject of an intensive advertising campaign. We at GHM Gesellschaft für<br />

Handwerksmessen mbH advertised the fair both in Germany and abroad, and reached<br />

approximately 4,080,000 visitors. Approximately 351,000 invitations were sent to visitors<br />

in Germany and abroad.<br />

There was also a lot of media interest in the fair. More than 400 journalists from 26 countries<br />

attended <strong>iba</strong> 2009. The extensive media interest in this leading international trade fair can be<br />

clearly seen from the more than 500 reports in specialist publications and the daily and<br />

business press, the 13 radio contributions and 100 internet postings.<br />

9


10<br />

<strong>iba</strong> 2012 in Munich<br />

Trade fair dates: Sunday, 16 September – Friday, 21 September 2012<br />

Opening times: Daily from 9.30 a.m. to 6 p.m.<br />

Friday from 9.30 a.m. to 5 p.m.<br />

Venue: New Munich Trade Fair Centre<br />

Halls: A1 – A6 and B1 – B6<br />

Frequency: Every three years<br />

The registration documents are available on the internet at:<br />

www.<strong>iba</strong>.de/en/Anmeldeunterlagen<br />

"There's the<br />

right product to fit<br />

every baking technology<br />

requirement. Whether<br />

they're interested in<br />

organic, convenience or eye-catching products,<br />

new processes or recipes to increase sales, visitors to<br />

<strong>iba</strong> will easily and conveniently find everything that<br />

they need to know, in order to make the necessary<br />

decisions to ensure the future success of their company.<br />

A visit to <strong>iba</strong> 2012 in Munich is therefore a must for<br />

all those involved in the industry, from master<br />

bakers, to industrial bakeries and major chains,<br />

to entrepreneurs."<br />

Bernd Dieckmann, Chair of the<br />

<strong>iba</strong> Expert Advisory Board –<br />

IREKS GmbH, Germany<br />

"Our expectations<br />

were exceeded. The different<br />

Sprinter vending vans attracted<br />

a huge amount of visitor interest.<br />

And the number of actual sales concluded<br />

was also impressively high! <strong>iba</strong> is and will<br />

continue to be an important exhibition<br />

for innovation and investment, as well<br />

as a vital meeting place for visitors<br />

and <strong>exhibitor</strong>s."<br />

Dominik Bornhorst, Owner –<br />

BSK Mercedes Verkaufsmobile,<br />

Germany<br />

"It is very international.<br />

I mean, for us this is the<br />

meeting place for business partners<br />

and friends from all over the world. We<br />

were in all the markets in Europe, in America,<br />

in Africa specifically, Middle East, Asia. So we<br />

have costumers all over there. <strong>iba</strong> is a nice easy<br />

place to meet everybody every three years and catch<br />

up with good friends. We have taken all the other<br />

shows in Europe and America and do not attend<br />

them anymore. But we will always come<br />

to the <strong>iba</strong> show."<br />

Mike Hodgson, Projects Director –<br />

Macadams International (Pty) Ltd.,<br />

South Africa<br />

"Once again,<br />

<strong>iba</strong> has confirmed its status<br />

as the leading international trade<br />

fair for the entire baking industry.<br />

It is and will continue to be a MUST<br />

for all those who wish to keep<br />

abreast of the latest trends."<br />

Charlotte Steinheuer,<br />

Corporate Communication – MIWE<br />

Michael Wenz GmbH,<br />

Germany<br />

"<strong>iba</strong> 2009<br />

fulfilled our every expectation.<br />

Despite the strained economic<br />

conditions, both the national and<br />

international attendance was excellent.<br />

We had never before made so many<br />

prior appointments. <strong>iba</strong> is the absolute<br />

and indispensable pinnacle for the<br />

baking industry."<br />

Peter Augendopler, Owner –<br />

backaldrin GmbH,<br />

Austria<br />

<strong>iba</strong> 2012 stands out because …<br />

… it is the leading international trade fair, has an unrivalled<br />

selection of products and is attended by expert visitors from all<br />

sectors including: bakers, pastry chefs, restaurateurs, catering<br />

companies, ice cream parlour owners, café owners and decision<br />

makers from the food retail industry, bakery supply industry<br />

and confectionery industry.<br />

… it is an invaluable platform. Only <strong>iba</strong> gives visitors an insight<br />

into every aspect of this enormously diverse industry and is a<br />

must for all industry leaders.<br />

… every three years since 1949, it has proved a success for<br />

<strong>exhibitor</strong>s from around the world. All innovations, trends, new<br />

products and technical developments are presented to the<br />

expert visitors for the first time at <strong>iba</strong>.<br />

… the trade fair which generates the largest amount of<br />

new business.<br />

… the trade fair with the most visitors – from Germany as<br />

well as from throughout the world.<br />

… it is the largest gathering of expert visitors from 150 countries.<br />

… it is the industry's exhibition fair: only at <strong>iba</strong> are there<br />

live demonstrations of machines and products.<br />

… it provides a top class information platform for expert<br />

visitors. The <strong>iba</strong> summit – the expert conference – will<br />

feature the very best speakers.<br />

… its additional fringe events such as factory tours and<br />

the <strong>iba</strong> cup attract visitors from countries around the world.<br />

… it takes place in a top class location: Munich – "the<br />

cosmopolitan city with a heart" – has an excellent infrastructure,<br />

a modern trade fair venue and lots of recreational<br />

options, as well as being home to Oktoberfest. Perfect for<br />

your trade fair and recreational activities<br />

… it has been organised for many years by GHM Gesellschaft<br />

für Handwerksmessen mbH, so you are guaranteed to<br />

enjoy top quality service from planning through to<br />

implementation.<br />

11

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