Download exhibitor brochure - iba

Download exhibitor brochure - iba

Your Munich contacts:

Claudia Weidner

Project Manager

Tel.: +49 (089) 949 55 - 150

Fax: +49 (089) 949 55 - 159

Nadja Düll

Project Coordinator

Tel.: +49 (089) 949 55 - 153

Fax: +49 (089) 949 55 - 159

Cathleen Speerschneider

Project Coordinator

Tel.: +49 (089) 949 55 - 152

Fax: +49 (089) 949 55 - 159

Representative of iba in your country is available at:


Zentralverband des Deutschen

Bäckerhandwerks e.V. (ZVB)

(German Bakers' Confederation)

Neustädtische Kirchstraße 7a

10117 Berlin, Germany

Event Management Company

GHM Gesellschaft für

Handwerksmessen mbH

Willy-Brandt-Allee 1

81829 Munich, Germany


DKB Deutscher Konditorenbund

(German Confectioners' Federation)

Verband Deutscher Großbäckereien e.V.

(German Federation of Plant Bakeries)

04/2010 /4.0 (GHM/RD/Universal)

International Trade Fair

... everything for Bakers and Confectioners

"We are delighted

with the unexpectedly high

number of direct sales concluded

with small trade businesses and

our acquisition of new international

projects. The positive result has

exceeded our expectations."

Marco Hallemann, Marketing –

IsernHäger GmbH & Co. KG,


"The international

nature of iba is especially

important for us. As we are very

strongly export orientated, this platform

is vital to us. We use this three-yearly event to

present ourselves to customers from around the

world. In comparison to iba, other trade fairs are

more locally orientated. iba also offers us the

opportunity to demonstrate our complex

technologies to customers. This is the only

way to do this effectively. In our opinion,

online presentations and demonstrations

in the B-to-B sector are unfeasible."

Jürgen Horstmann, Owner and Managing



"iba has been my

first European show. I have

done a lot of shows in the U.S.

In this show you have people from

every different country from all over

the world. It is important for us to make

contacts and not only European contacts

but from all over the world. From Asia, South

America and even the United States as well."

Jason Clark, Sales Director –

Mona Lisa Food Products,


World Market for Baking

Every three years, iba, the leading international trade fair,

sets new standards and provides a truly exciting insight

into future trends in the industry. This international trade

fair is a platform for innovations from all areas of the

industry and provides a complete overview of all new

products on the market. It brings together the most successful

companies in the bakery and patisserie industries,

from small and medium-sized enterprises to major

industrial bakeries. What's more, restaurateurs, café

owners, food retailers, hotel professionals and caterers

find iba to be an exceptionally attractive event.

Present the very best in technology and raw ingredients

from around the world and attract the attention of visitors

from over 150 countries from all five continents. Taking

place for the first time over six days, iba gives you the opportunity

to present your company to the world at one of

the most modern international trade fair venues in the city

of Munich.

Why should you exhibit at iba? Read on to discover the

success of this trade fair, which is constantly growing and

attracts extensive international interest.

"As a manufacturer,

we value the unique opportunity

to enter into discussions

with bakers from Germany and

around the world – both visitors from

small trade businesses and visitors from

industrial bakeries. Only at iba is it

possible to come into contact with

such a wide range of visitors."

Helmut Juhra, Managing Director –

Wachtel GmbH & Co.,


2 3

Special feature areas

at the trade fair

At iba, your visitors will receive an insight into new industry

highlights. In addition to all the different baking processes, there

will also be special areas focusing on "ice cream", "coffee" and

"logistics". So you will have the perfect setting for promoting

your products.

Exhibitors from Germany and


1,079 exhibitors

from 55 countries

Products at iba

3 Bakery and pastry-making machinery

3 Baking agents, raw materials and ingredients

3 Cleaning and hygiene

3 Coffee and coffee machines

3 Decorative items

3 Energy, ventilation and air-conditioning technology

3 Furniture and furnishings for shops, cafés and patisseries

3 Ice cream and ice cream manufacturing

3 Information technology

3 Laboratory and measuring instruments

3 Logistics

3 Noodle and pizza manufacturing

3 Ovens and accessories

3 Packaging technology and materials

3 Part-baked and finished products

3 Pastry-making items

3 Process optimisation

3 Refrigeration and fermentation technology

3 Sales

3 Services

4 5

43 %



"iba is a particularly

interesting trade fair for us,

because it is also highly regarded

abroad. Its geographical location in

the heart of Europe, the exceptional

event organisation and the high calibre

of visitors mean that iba is, without doubt,

the number one trade fair in the world for

our industry."

José Manuel López, Sales Manager –

Equipos de Panificación-GASHOR,


"Each year,

the German Baker’s

Confederation, which is also

the organiser, comes to Shanghai

to recommend this exhibition,

and more and more Chinese

people will come to see

the iba exhibition."

Xuesong Li, Director of Global

Bakery Business – Angel Yeast,


57 %



Exhibitors were truly


81 %

"iba is extremely

important. It is the fair where

all prominent industry decisionmakers

come together and discuss

ideas, before using their new-found

inspiration and increased self-confidence

to actively strengthen their market

activities. This helps us to build a bright

future for the industry."

Lutz Henning, Chair of the Management

Board – BÄKO-Zentrale Nord eG,


of exhibitors rated their success at

iba 2009 as between "good" and


Source: all data – unless stated otherwise – are from the exhibitor and visitor survey for iba 2009,

conducted by Gelszus Messemarktforschung GmbH.


Tradition, high technology and lifestyle

Munich is one of the most famous cities in the world and attracts

a large number of visitors. As the number one centre for high

technology and the venue for many important trade fairs, the city

is regularly the focus for international expert events. However,

"the cosmopolitan city with a heart" is not only known for its

economic success and purchasing power. The city's surrounding

mountains, legendary castles and delightful beer gardens

make a visit to Munich a real pleasure. One of the most diverse cities

in the world, Munich combines art, culture, tradition, lifestyle

and business.

Home to the second largest airport in Germany with many

direct internal and international connections, Munich can

be reached quickly, easily and conveniently at any time.

During Oktoberfest , which starts on the Saturday directly after iba,

the atmosphere in Munich is particularly special. At the leading international

trade fair, you and your guests can also enjoy a taste of

life in Bavaria at the trade fair venue's very own iba Oktoberfest

tent. You can also hire out the tent exclusively for you and your


"New confirmed

orders and lots of interest in our

customised offers: iba 2009 was a real

success for us. Once again,

it proved itself to be one of our most

important trade fairs. It is the trendsetter

for the industry. Every three years,

we come here to find out what the hot

industry topics are."

Reiner Veit, Managing Partner –

CompData Computer GmbH,




This first class conference for decision makers from around the

world serves as a forum for the discussion of important topics

currently affecting the industry. The iba summit is being organised

by the Zentralverband des Deutschen Bäckerhandwerks

e.V. (German Bakers' Confederation) and will take place on the

day before the trade fair starts. This new highlight will attract

even more decision makers to iba. Invite your top customers to

the iba summit or sponsor the event.

"Unique to iba

is its huge exhibition area,

its exhibitors and their vast range

of products, making it a magnet to

visitors. We were visited on our stand

from people from across the world.

iba is the most important trade fair

for our purposes; and one mustn’t

forget the exemplary and trouble-free


Enrico Zanini, CEO – WERTHER



"iba is for us a very

important trade fair because

it’s where we find new customers.

It´s a well organised fair as well. It is

also a very large fair and we know there is

a lot of attendance from other countries.

iba is really the place where you want to

show new things and the place where

you want to be."

Cyril Munsch, Sales Director –


iba stood out because ...

94 %

65 %

by 3%


from around

the world

of visitors rated the trade fair as between "good" and "excellent".

of all visitors were decision makers.

willingness to invest increased in comparison to 2006.

47 %



"iba has become so

important for us that we

simply can't afford to miss it. It

is unique in that it brings together

all those involved in the baking trade.

These are precisely the contacts that

we are looking for."

Albert Darboven, Owner and Managing

Director – J.J. Darboven GmbH &

Co. KG, Germany

79,532 visitors

from 157 countries



53 %



■ 46 % small trade

■ 31 % industry

■ 9 % service

■ 9 % other

■ 5 % trade

What were visitors interested in?

Bakery and pastry-making machinery

Baking agents, raw materials and ingredients

Cleaning and hygiene

Coffee and coffee machines

Decorative items and baking accessories

Furniture and furnishings for shops,

cafés and patisseries

Ice cream and ice cream manufacturing

Information technology

Laboratory and measuring instruments

Noodle and pizza manufacturing

Ovens and accessories

Packaging technology and materials

Part-baked and finished products

Pastry-making items

Refrigeration, fermentation and

air conditioning technology


44 %

38 %

14 %

11 %

20 %

16 %

10 %

9 %

7 %

9 %

33 %

22 %

18 %

23 %

14 %

10 %

Large media following and effective advertising

iba 2009 was the subject of an intensive advertising campaign. We at GHM Gesellschaft für

Handwerksmessen mbH advertised the fair both in Germany and abroad, and reached

approximately 4,080,000 visitors. Approximately 351,000 invitations were sent to visitors

in Germany and abroad.

There was also a lot of media interest in the fair. More than 400 journalists from 26 countries

attended iba 2009. The extensive media interest in this leading international trade fair can be

clearly seen from the more than 500 reports in specialist publications and the daily and

business press, the 13 radio contributions and 100 internet postings.



iba 2012 in Munich

Trade fair dates: Sunday, 16 September – Friday, 21 September 2012

Opening times: Daily from 9.30 a.m. to 6 p.m.

Friday from 9.30 a.m. to 5 p.m.

Venue: New Munich Trade Fair Centre

Halls: A1 – A6 and B1 – B6

Frequency: Every three years

The registration documents are available on the internet at:

"There's the

right product to fit

every baking technology

requirement. Whether

they're interested in

organic, convenience or eye-catching products,

new processes or recipes to increase sales, visitors to

iba will easily and conveniently find everything that

they need to know, in order to make the necessary

decisions to ensure the future success of their company.

A visit to iba 2012 in Munich is therefore a must for

all those involved in the industry, from master

bakers, to industrial bakeries and major chains,

to entrepreneurs."

Bernd Dieckmann, Chair of the

iba Expert Advisory Board –

IREKS GmbH, Germany

"Our expectations

were exceeded. The different

Sprinter vending vans attracted

a huge amount of visitor interest.

And the number of actual sales concluded

was also impressively high! iba is and will

continue to be an important exhibition

for innovation and investment, as well

as a vital meeting place for visitors

and exhibitors."

Dominik Bornhorst, Owner –

BSK Mercedes Verkaufsmobile,


"It is very international.

I mean, for us this is the

meeting place for business partners

and friends from all over the world. We

were in all the markets in Europe, in America,

in Africa specifically, Middle East, Asia. So we

have costumers all over there. iba is a nice easy

place to meet everybody every three years and catch

up with good friends. We have taken all the other

shows in Europe and America and do not attend

them anymore. But we will always come

to the iba show."

Mike Hodgson, Projects Director –

Macadams International (Pty) Ltd.,

South Africa

"Once again,

iba has confirmed its status

as the leading international trade

fair for the entire baking industry.

It is and will continue to be a MUST

for all those who wish to keep

abreast of the latest trends."

Charlotte Steinheuer,

Corporate Communication – MIWE

Michael Wenz GmbH,


"iba 2009

fulfilled our every expectation.

Despite the strained economic

conditions, both the national and

international attendance was excellent.

We had never before made so many

prior appointments. iba is the absolute

and indispensable pinnacle for the

baking industry."

Peter Augendopler, Owner –

backaldrin GmbH,


iba 2012 stands out because …

… it is the leading international trade fair, has an unrivalled

selection of products and is attended by expert visitors from all

sectors including: bakers, pastry chefs, restaurateurs, catering

companies, ice cream parlour owners, café owners and decision

makers from the food retail industry, bakery supply industry

and confectionery industry.

… it is an invaluable platform. Only iba gives visitors an insight

into every aspect of this enormously diverse industry and is a

must for all industry leaders.

… every three years since 1949, it has proved a success for

exhibitors from around the world. All innovations, trends, new

products and technical developments are presented to the

expert visitors for the first time at iba.

… the trade fair which generates the largest amount of

new business.

… the trade fair with the most visitors – from Germany as

well as from throughout the world.

… it is the largest gathering of expert visitors from 150 countries.

… it is the industry's exhibition fair: only at iba are there

live demonstrations of machines and products.

… it provides a top class information platform for expert

visitors. The iba summit – the expert conference – will

feature the very best speakers.

… its additional fringe events such as factory tours and

the iba cup attract visitors from countries around the world.

… it takes place in a top class location: Munich – "the

cosmopolitan city with a heart" – has an excellent infrastructure,

a modern trade fair venue and lots of recreational

options, as well as being home to Oktoberfest. Perfect for

your trade fair and recreational activities

… it has been organised for many years by GHM Gesellschaft

für Handwerksmessen mbH, so you are guaranteed to

enjoy top quality service from planning through to



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