ESTETICA Magazine USA (3/2023)

USA EDITION
FIERY PALETTES
Turning up the
heat for this fall
POP & NOT
From Barbie
to business
PRODUCTS
Scalp care, tools,
and treatments

INNOVATIVE. POWERFUL.
RESPONSIBLE.
THE NEW TOPCHIC ZERO.
Goldwell introduces the incredibly caring, ammonia-free addition to Topchic.
Topchic Zero stays true to its iconic heritage while giving you more options for
your color services. The vegan formula* offers incredibly natural, reliable grey
coverage – up to 100% – while providing natural looking, even color results with
up to 2x more shine**. Discover more at goldwell.com
* Free from animal-derived ingredients.
** Vs untreated hair.
Scan to learn more
about Topchic Zero.
#TOPCHICZERO #GOGOLDWELL

THE LEADING B2B EVENT IN
ASIA-PACIFIC FOR ALL SECTORS
OF THE BEAUTY INDUSTRY
COSMOPROF-ASIA.COM
HONG KONG
14 – 16 NOVEMBER 2023
ASIAWORLD-EXPO
15 – 17 NOVEMBER 2023
HONG KONG CONVENTION &
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THE AMERICAS, ISRAEL, LEBANON, TURKEY
BolognaFiere Cosmoprof S.p.a.
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MARKETING AND PROMOTION
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Milan, Italy
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info@cosmoprof.it
ORGANISER – COSMOPROF ASIA LTD
A NEW WORLD FOR BEAUTY BOLOGNA, HONG KONG, LAS VEGAS, MUMBAI, BANGKOK, MIAMI

haireditorial
Keeping up... in an industry that
never sleeps!
It’s true. If hairdressing were a city, it would be New York, New York. And
it can truly be exhausting! It seems like every few minutes trendsetting
creatives in the world continue to publish new collections. Established
brands are constantly coming up with new products for coloring,
styling, or care. Researchers are developing new ingredients –
chemical, natural and botanicals – and testing their effectiveness.
Engineers are working on how to apply new electronic and smart
technologies to tools with a view to facilitating the hairdresser’s work,
Marie Scarano
Editor-in-Chief
safeguarding their health, and saving time while guaranteeing topnotch
results. Entrepreneurs are opening new salons or businesses.
After all, those sitting in the chair demand to be more than just satisfied.
Clients today want to be wowed and everyone in the hair industry seems
determined to succeed in doing so. That’s why this fall edition of
EsteticaUSA presents so many features. Like others in the industry, at the
cost of sleeping very little, we are determined to cover what is happening
in this wonderful world of creatives, technicians, entrepreneurs, and
businesses who apparently need very little sleep. Feel free to count on
Estetica as your one-stop, worldwide publication to help you keep up with
the latest trends, products, tools, events, and news!
05E

SAVE THE DATE
SEPT 9-11 2023
PRESENTS
HAIRWORLD
WORLD CUP
SEPT. 9-11 PARIS 2023
OMC PLATINUM SPONSORS
www.omchairworld.com
HAIRWORLD
WORLD CUP

In this issue:
HAIR editorial Keeping up... In an industry that never sleeps! 05
ESTETICA
THE HAIR MAGAZINE
esteticamagazine.com
N. 149
03/2023
photoshoot Cover story 08
direction Fiery palette 10
collection Digital vintage 18
icon Barbie couture 20
treatments The best you can be 22
Rich Goldwell Topchic Zero
for our Fall cover by:
Hair: Angelo Seminara
Color: Agnes Westerman &
William Wilson
Photo: Ralph Mecke
Make-up: Jochen Pahs
Styling: Ingo Nahrwold
trends The best of international hair looks 25
PRO special scalp care Scalp care advice 74
interview Peter F. Pfister 78
tools Building your toolbox 80
business Taking a leap of faith 82
education A meeting of minds 84
brands Products 86
web choice Tips & trends 88
$
CONTACTS
Nives Carena
Estetica - Via Cavour, 50
10023 Torino (Italy)
nivescarena@estetica.it
Marlena DuRon
1564 Seabridge Lane,
Oxnard, CA 93035 (USA)
Tel. + 1 3104153360
marlenaduron@gmail.com
à
SUBSCRIPTIONS
e-mail: customercare@estetica.it
www.esteticamagazine.com
PUBLISHER AND MANAGING DIRECTOR
Roberto Pissimiglia
EDITOR-IN-CHIEF
Marie Scarano - esteticausa@estetica.it
GLOBAL EDITORIAL AMBASSADOR
Sergi Bancells - sergi@esteticamagazine.com
INTERNATIONAL EDITOR-IN-CHIEF
Laura Castelli - l.castelli@estetica.it
INTERNATIONAL ADVERTISING COORDINATOR
Monica Tessari - m.tessari@estetica.it
INTERNATIONAL COORDINATOR
Emanuela Vaser - e.vaser@estetica.it
LAYOUT
Manuela Artosi, Davide Cardente
ADVERTISING & P.R.
Nives Carena - nivescarena@estetica.it
ESPAÑA
Elisabet Parra
DEUTSCHE AUSGABE
Michaela Dee
FRANCE
Marie Coccoluto
UK
Gary Kelly
ITALIA
Lucia Preziosi, Glorianna Vaschetto
DIGITAL
Erica Balduini, Giorgia Ludovico,
Stefania Rao

hairmanchette
hairPhotoshoot
COVER
STORY
GOLDWELL INTRODUCES TOPCHIC ZERO: THE MINDFUL
CHOICE TO COLORING HAIR THAT IS ENVIRONMENTALLY
FRIENDLY FROM THE INSIDE OUT.
USA EDITION
FIERY PALETTES
Turning up the
heat for this fall
PRODUCTS
Scalp care, tools,
and treatments
POP & NOT
From Barbie
to business
Hair: Angelo Seminara
Color: Agnes Westerman & William Wilson
Photo: Ralph Mecke
Make-up: Jochen Pahs
Styling: Ingo Nahrwold
Goldwell, a global leader in hair color
innovation, introduces Topchic Zero, to the
iconic Topchic line of permanent in-salon
color. With this new ammonia-free and
responsibly-developed formula, stylists and
consumers can feel good about superb color
results and more. Developed by color experts
for color experts, Topchic Zero is the highperformance*
responsible color that delivers
natural, reliable grey coverage with 27 versatile
shades that allow the utmost creativity while
keeping hair healthy. Acai Extract helps
prevent hair breakage, while White Tea
Essence intensifies conditioning and natural
moisture. Hair is also protected by patented
IntraLipid and BondPro+ Technology.**
The drain-safe formula is up to 98%
biodegradable*** and packaging consists of up
to 100% responsibly-sourced recycled and
recyclable materials, making Topchic Zero the
responsible choice for salon hair color.
*Based on overall performance (grey coverage, conditioning
and shine) vs leading competitors.
**Included in Goldwell System Developer Lotion.
*** Biodegradable
E06 E08

more
TOPCHIC Zero
Innovative. Powerful, Responsible.
Radiant color without ammonia
Zero compromises... Beautiful resultsmore
09E

hairdirection
Hair: Karla “KC” Witkamp / Colour: Eufora Color
■
FIERY
PALETTE
E10

THIS SEASON
EVOKES A RETURN
TO RUSSET BROWNS,
COPPERS, TITIANS,
AUBURNS AND, OF
COURSE, EVERY
SHADE OF RED!
WE ASKED SOME
TOP INTERNATIONAL
STYLISTS TO
SHOWCASE THEIR
FAVOURITE
AUTUMNAL LOOKS.
Gary Kelly & Marie Scarano
■ DRAMATIC AUTUMNAL BLENDS. “This
year, I envisioned celebrating the autumn
with dramatic face framing highlights of
rich warm bright copper, blended with
unexpected pops of cool rich red
lowlights emerging from mahogany
darkness at the base. A bold colour
statement that can instantly transform a
bikini clad sun goddess into a selfconfident
siren embracing fall fashion.”
Karla “KC” Witkamp (USA)
▲ PETAL CHARMS. This beautiful
redhead is from Anne Veck’s recent bridal
collection, Petal Charms. The shoot
features jewelry accessories by her talented
daughter, Chloe. “I designed this
collection because I wanted to create
something for the slightly more rock ‘n’
roll, alternative bride, who still wanted
those elegant traditional vibes.”
Anne Veck for Anne Veck Education
(UK)
◆ COLOUR CONFIDENCE. “Drawing
inspiration from the vibrant Y2K trend,
we’re excited to explore even more
thrilling 2023 ideas. Using GOLDWELL
Color Topchic, we’ve created four unique
looks, each with its own style. With
vibrant colors, layers, and curls, hair
embodies each look’s personality. ”
Vanness, Ivan, Aris, Mila @ In Percent
Hair Salon (TAIWAN)
● DIMENSIONAL CURLS. “I especially love
red hair paired with curls – I love the
contrast of the two together - the
dimensional curls and the bold red hair
hue that allows the hair look to further
stand out and make a statement. For this
look I paired the gorgeous bold hair color
with simple styling and enhanced the hair
curls to ensure all eyes really are on the
hair. This fiery orange/red shade is one of
my favorites. The beauty of red hair is that
there’s a tone to suit everyone’s skin tone
and personality.” Suzie McGill, Artistic
Director at Rainbow Room
International (UK)
▲
Hair: Anne Veck for Anne Veck Education / Photo: Joel O’Neil / Make-up: Scarlette
Cedano / Stylist/Jewellery Designer: Chloe Mellen for Dirty French Girl Bijoux
Hair: Vanness, Ivan, Aris, Mila @ IN PERCENT HAIR SALON / Make-up: @yafan888 / Clothes /
Styling: Blanc @blancyuan
Hair: Rainbow Room International Uddingston / Photo: Laurence Conway / Styling:
Rainbow Room International Uddingston
◆
●
11E

hairdirection
■
Hair: George Blanco @GeorgeeBlancoo, PRAVANA Senior Artistic Educator (USA)
Hair: Melissa Timperley / Photo: Michael Young / Make-up: Faye HJ Cumberbatch
Stylist: Rubina Vita Marchiori
■ COLOR MAGIC. “Despite being an
adult, I still believe that magic is real.
I sometimes feel that in my own way,
I still perform my own special kind of
magic! I do the by transforming my
clients and crafting up ‘potions’ that can
physically alter their appearance before
their very eyes. On this occasion, fiery
red passion magically fills my heart and
always shines bright!” George Blanco
(USA)
▲ DESERT HUES. “Inspired by the
scorching beauty of the Kalahari desert,
this image encapsulates the allure of
white sands, burnt ember hues, and deep
red sunsets swirling together like a
sandstorm of warmth. The beautifully
soft yet meticulous haircut frames the
face perfectly and still lets the gorgeous
color do all the talking.” Melissa
Timperley, owner of Melissa
Timperley Manchester (UK)
◆ COMPLEMENTARY COPPER. “The
‘before’ image was of hair which was
slightly faded and dull. When my client
came to see me for her appointment, I
chose a complementary shade of copper
that brought out the vibrancy and
uniqueness of her overall look. Copper
hair can be inspired by the beautiful
hues of autumn leaves and sunsets.”
Stephanie Brown (USA)
Colour: Stephanie Brown @stephaniebcolor / Cut & Style: Ryan
Austin @ryanaustinhair
◆
▲
● COLOR FLUIDITY. “I wanted the color
palette to feel like an illumination of
shimmering and matte tones. Flickery
pops of papaya, champagne, peach,
spice, and burnt sienna create a fluid yet
contrasting color scheme. This combo
was strategically placed to enhance the
textured feel of this haircut.” Manda
Ziegelman, Sam Villa Ambassador
(USA)

Hair: Manda Ziegelman, Sam Villa Ambassador / Model: Julia Railey / Creative Director: Teresa Romero / Photo: Nico Nordström/Obsidian and Blush / Make-: Letica Tapia and Delia Deleon / Wardrobe: Michi Lafary/Obsidian and Blush
●
13E

hairdirection
Hair: ROAR Hair & Beauty Team / Make-up: Amy Hendry Hughes / Photo: Aga Urbansk
●

● 1970S INSPIRED. “For this hair look
I took inspiration from 70s trends and
paired 70s inspired shapes and styling
with modern but nostalgic hair color.
I wanted to infuse two red shades in this
look - a gorgeous bold copper and a
darker, more crimson red. By placing
the lighter color on top of the darker
to give it a multi-tonal appearance,
added definition and a more vibrant
and interesting finish.” Brian Leo
McCallum, Owner of ROAR Hair
& Beauty Salons (UK)
■ SNAKE MOTIF. “Inspiration for this
snake look came from traditional
tattooing. I wanted something bold,
but that would also flow with the shape
of the head. I used Wella Blondor for
lift, then red by Color Fresh Create,
which was perfect for this look.
Jess Switzer (USA)
▲ AUBURN MYSTIQUE. I find the beauty of
redheads truly captivating.
Their unique looks possess a natural
allure that sets them apart. There is an
undeniable mystique surrounding
redheads, evoking a sense of individuality,
confidence, and timeless beauty that
continues to fascinate regardless of the
trends. For this image I used RP Nutri
filter copper to enhance the vibrancy
and shine and get the hair ready for a
killer shot! Danilo Giangreco, Danilo
Giangreco Salon (UK)
◆ RED NUANCES. “Red hair is back and in
a very big way and I love the richness and
shine that is reflected in all sorts of red
tones. The shape of the haircut is a
double cut working with blunt fringe,
and a blunt border underlining, the
cheekbones, and the length of carving
around the neck, almost like a military
helmet. The nuances of color we have
chosen are of Tudor red, Regal, bold and
vibrant, with a dusty, chalky finish.”
Leonardo Rizzo, Sanrizz (UK)
Hair: Danilo Giangreco / Photo: Jack Eames / Make-up: Megumi Matsuno Hair: Jess Switzer @theharlotsalon / Photo: Nick Berardi / Make-up: Nicole Servin / Model: Reanna Aliza
■
▲
◆
Hair: Leonardo Rizzo @ Sanrizz / Photo: Andres Reynaga / Make-up: John Christopher / Styling: Darren Knight
15E

WELLA
COLOR
BLOCKING
with
colorglaze
ADD SHINE AND TONE IN JUST 5 MINUTES
NEW
010/0 010/6 010/8
SCAN FOR
EDUCATION
NATURAL
FLASH
LAVENDER
FLASH
OPAL
FLASH
NEW SIZE

2
WELLA
COLOR
BLOCKING
WITH
NEW BLUE-BASED SHADES
THAT LAST UP TO 8 WEEKS *
1
3
NEW
44/02 4/82 5/82
SCAN FOR
EDUCATION
*PROVIDED HAIR IS WASHED 3X/WEEK, INSTRUMENTAL TESTING
1
DERMATOLOGICALLY TESTED FOR SKIN IRRITATION – AN ALLERGIC REACTION MAY
STILL OCCUR – ALWAYS PERFORM AN ALLERGY ALERT TEST 2 EXCLUDING SPECIAL BLONDE
3
WELLA COMPANY IS A MEMBER OF THE INTERNATIONAL COLLABORATION ON COSMETICS SAFETY

haircollection
DIGITAL
VINTAGE
HAIRSTYLIST MONTSE MORELLA TOGETHER WITH PHOTOGRAPHER
& DIGITAL CREATOR, DAVID ARNAL, PRESENT A FABULOUS
VINTAGE-INSPIRED COLLECTION USING ARTIFICIAL INTELLIGENCE.
Sergi Bancells
MONTSE MORELLA’S, innovative
‘Bit’ collection takes us back to
the black & white films of the Golden
Age of cinema, when women were
portrayed either as the victim or the
femme-fatale. Here, however, the rules
are changed, as protagonists are
empowered thanks to impactful
close-ups and rebellious expressions.
Direct and confident, this is how
women are interpreted in ‘Bit’ - a
utopian vision made possible by
Artificial Intelligence together with
the talents of the well-known photog
and digital creator, David Arnal. Each
protagonist’s total look makes a
massive impact in everything from the
attitude to the clothes design, through
to the exquisite hairstyles. Perfectly
defined hair evokes classic hairdressing
techniques – curls, waves, ringlets,
backcombing and bouffants – each
resulting in a truly sublime finished
look.
video
video
Scan the QR Code
to experience the
complete collection!
E18

19E

hairicon
BARBIE
COUTURE
WORLD FAMOUS FASHION DOLL BARBIE COULD BE GIRLIE,
GEEKY, GORGEOUS, AND MORE – BUT SHE COULD ALSO BE A HAUTE
COUTURE FASHIONISTA!
Marie Scarano
BARBIE is often associated with
her bubble-gum pink wardrobe,
Dream House, and sporty convertible.
But during her long career she
became much more sophisticated,
even collaborating with top hautecouture
designers. Now, over 60
years later, Mattel’s Barbie has
empowered girls to imagine
themselves in aspirational roles,
ranging from a princess to president.
1967 saw the launch of the first
celebrity Barbie doll based on the
British fashion model Twiggy,
sporting a pixie hairstyle and a yellow,
green, and blue vertical-striped mini
dress and yellow boots. This was just
the beginning! Oscar de la Renta
was next on board in 1985. As of
today, Barbie has collaborated with
such designers as Bob Mackie,
Karl Lagerfeld, Bill Blass, Giorgio
Armani, Versace, Ralph Lauren and
so many more!
Find out more about
Barbie and her long
career by using the
QR Code below.
more
more
E20

All photos courtesy of Mattel, Inc.
21E

hairtreatments
THE BEST
YOU CAN BE
YOU THINK YOU LOOK GOOD NOW?
WAIT TO SEE WHAT THESE
TREATMENTS CAN DO FOR YOU!
Marie Scarano
YOU’VE GOT A GREAT CUT AND COLOR. . .
Yet somehow something is just a little off, a little dull, a little
frizzy. What’s a girl (or guy!) to do? Well actually, today
there are solutions to help you add some oomph to your
near-perfect look. There are color glazes, curl definers, and
smoothing treatments, depending on what kind of texture
and nuance you’re seeking. For example, the “glazed donut”
trend has been taking the beauty world by storm- and
“glazed donut hair” is the next iteration with 10M TikTok
searches. Wella Professionals Brand Ambassador Dereq
Clark recommends Wella Professionals’ Shinefinity Color
Glaze to keep hair irresistibly smooth and feeling silky. IGK
Hair co-founder and celebrity hairstylist, Aaron Grenia
observes, “Depending on where you live, as well as that
location’s humidity level, there are keratin and non-keratin
smoothing treatments that are popular for those who want
to air dry and keep some of their wave or curl, but mainly
want to defrizz.” For curls and waves, there are now in-salon
treatments that help to smooth without straightening.
These are great for getting more definition - which also
enhances your color nuances - and less frizz in any weather.
As always, just ask your hairdresser!
more
more
Scan here to find
our more about specific
in-salon treatments
available.
E22

Wella Professionals
Curlisto
Wella Professionals Wella Professionals
23E

NEW IN 2024!
THE B2B GATEWAY TO THE LATIN
AMERICAN BEAUTY MARKETS
MIAMI
MIAMI BEACH CONVENTION CENTER
JANUARY 23 – 25, 2024
LEARN MORE
SALES OFFICE THE AMERICAS
USA Beauty LLC
Orlando, FL, USA
P +1 800 335 7469
cosmoprofsales@informa.com
SALES OFFICE AFRICA, EUROPE,
ISRAEL, LEBANON, TURKEY
BolognaFiere Cosmoprof S.p.a.
Milan, Italy
P +39 02 796 420
F +39 02 795 036
international@cosmoprof.it
SALES OFFICE ASIA, OCEANIA
Cosmoprof Asia LTD
Hong Kong
P +852 3709 4988
cosmoprofasia-hk@informa.com
SALES OFFICE INDIA
Cosmoprof India LTD
Mumbai, India
P +91 98 3389 8098
F +91 22 6172 7273
cosmoprof-india@informa.com
ORGANIZER – USA BEAUTY LLC
A NEW WORLD FOR BEAUTY BOLOGNA, HONG KONG, LAS VEGAS, MUMBAI, BANGKOK, MIAMI

HAIR
TRENDS >>>
The best of international hair looks
Il meglio della modacapelli internazionale
Le meilleur des tendances coiffure internationales
Die Top internationalen Hair Looks
Lo mejor de la modacabello internacional

hairtrends
video
video

FORMULA 1 An outstanding compilation in terms of both hair
finish and total look. The F1 Collection by Hooker & Young encapsulates
the autonomous beauty of women, but with a added touch of eclectic individuality.
Discover life in the fast lane!
FORMULA 1 Una compilation d’eccezione in termini di styling e
total look.. La collezione F1 di Hooker & Young racchiude la bellezza fiera
delle donne, ma con un tocco in più di eclettica individualità. Assapora la
vita in corsia di sorpasso!
FORMULA 1 Compilation exceptionnelle en termes de style et de
total look, la collection F1 de Hooker & Young incarne la beauté altière de la
femme, avec une touche supplémentaire d’individualité éclectique. Goûtez
à la vie sur la voie rapide !
FORMEL 1 Absolut herausragend, sowohl was das Haarfinish
als auch den Gesamtlook betrifft. Die F1-Kollektion von Hooker & Young
verkörpert die Schönheit der Frau mit einem Hauch eklektischer Individualität.
Leben auf der Überholspur!
FORMULA 1 Una compilación excepcional en términos de estilo
y apariencia total, la colección F1 de Hooker & Young encarna la orgullosa
belleza de la mujer, pero con un toque extra de individualidad ecléctica.
¡Saborea la vida en el carril rápido!
Hair: Hooker&Young
Photo: Michael Young
Make-up: Kirsten Baillie
Styling: Michael Young
Images: FPA

hairtrends
video
Hair: Eric Zemmour
for L’Oréal Professionnel
Photo: Stéphane Gagnard
Make-up: Angie
Styling: Your’s Monaco
video
ERIC ZEMMOUR

Hair: Javier Ventoso
Photo: Esteban Roca
Make-up: Bea Torres & Odu Martínez
Styling: Julia Asensio & Javier Ventoso

Art Direction: Hermiz Daniel
for Amazing Hair Australia
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Ariana Mantzaris

hairtrends

URBAN HAIR:
STYLE ON THE STREETS
Urban chic is the last word in streetwise sophistication.
Be yourself and make your mark!
Urban chic è la parola d’ordine nello slang metropolitano.
Sii te stessa e lascia il segno!
Urban chic, un mot d’ordre dans l’argot métropolitain.
Soyez vous-même et laissez votre marque !
Urban Chic ist das Nonplusultra an Streetstyle-Raffinesse.
Sei du selbst und setze ein Zeichen!
Urban chic es la última palabra en sofisticación callejera.
¡Sé tú misma y deja tu huella!
Creative Hair Director: Nadia Ceccarelli
Hairstylist: G. Proietto, F. Scarfalloto, A. Cegliese,
G. Politi, F. Gorgone, S. Leonardi
Photo: Antonio Di Maria and Lorenzo Panebianco
Make-up: Alessia Grasso/Styling: Angela Marcato
Products: Matrix and L’Oréal Professionnel
video
video
URBAN CDB SALON
BY COMPAGNIA DELLA BELLEZZA ACADEMY

hairtrends
Art Direction: Justin Pace
@Co and Pace Salons
Photo: Andrew O’Toole
Make-up: Emma Chaisty
Styling: Melissa Nixon

Hair: Geoffrey Tentillier,
Alexandra Dieu@Vog Coiffure
Photo: Weronika Kosinski
Make-up: Martyna Molenda

hairtrends
Art Direction: Justin Pace
@Co and Pace Salons
Photo: Andrew O’Toole
Make-up: Emma Chaisty
Styling: Melissa Nixon

Hair & Styling: Alfredo Valero
@Blades Hair Studio
Photo: David Arnal
Make-up: Blades Hair Studio Team

hairtrends

Explore the unique power of hair!
Scopri il potere unico dei capelli!
Découvrez le pouvoir unique de ta chevelure !
Entdecke die einzigartige Macht der Haare!
¡Explora el poder único del cabello!
Hair: Emmanuel Esteban &
Edoardo Colasanti@E’S Project
Photo: William Henry Scott
Make-up: Julia Leshanich
Styling: Lu
Products: Revlon Professional,
Diva Pro Styling

hairtrends
< >
Hair & Colour: Dee Parker
Attwood@Wieselmann Salon
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Ella Murphy

video
video
DEE PARKER ATTWOOD

hairtrends
Hair:Angela Martin@Pelsynera
Photo: Esteban Roca

Hair: Arjan Bevers@Avanti Kappers
Photo: Ivo de Kok
Make-up: Mireille Bevers Brunt
Styling: Annet Veerbeek
Products: Schwarzkopf Professional

hairtrends
TRINITY HAIRCARE:
THE MODERN MUSE
Dare To Be Yourself - embracing the true power of
individualism and being happy with who you are.
Dare To Be Yourself - abbracciare il potere intimo
dell’individualismo ed essere felici di ciò che si è.
Dare To Be Yourself - embrassez le pouvoir intérieur de
l’individualisme et soyez heureux avec ce que vous êtes.
Dare To Be Yourself – die wahre Kraft des Ichs annehmen
und glücklich sein, so wie man ist.
Dare To Be Yourself: abraza el verdadero poder del
individualismo y ¡sé feliz con quien eres!
Hair: J. Schenke, S. Bolk, A. Verberk
@Trinity European Artistic Team
Photo: Johnny ten Have
Make-up: Tamara Sauer
Styling: Jolanda Schenke
more
more
TRINITY HAIRCARE

hairtrends
Hair: Javier Ventoso
Photo: Esteban Roca
Make-up: Bea Torres
Styling: J. Asensio & J.Ventoso

Hair: Vitali Fischer
Photo: Pavlov Pasha
Make-up: Karina Grigoriants
Styling: Bitte Ruhe

hairtrends
Reflections of personality and mood
Bagliori di personalità e stile
Flashs de personnalité et de style
Reflexion von Persönlichkeit und Stimmung
Reflejos de personalidad y estilo
Art Direction: Eric Zemmour
@Shampoo Expert
Photo: Maciej Swistek
Make-up: Maja Blawuciak
Styling: Nana Chomik

hairtrends
Hair: Geoffrey Tentillier,
Alexandra Dieu@Vog Coiffure
Photo: Weronika Kosinski
Make-up: Martyna Molenda

Art Direction: Fabien Provost
@Jean Louis David
Photo: Matteo Verzini
Make-up: Stephanie Jacquet
Styling: Chloé Para

hairtrends
< >
Art Direction: Fabien Provost
@L’Atelier Intermède
Photo: Kenza Le Bas
Make-up: Odile Jimenez
Styling: Fleur Huynh Evans

hairtrends
< >
Art Direction: Mia Carol
@Carol Bruguera
Hair: N. Codina, S. León,
Q. Martínez, A. Moreno & G. Rivera
Photo: Ivan Raga
Make-up: Aina Aranda
Video: Natx Creacions
Audiovisuals

video
video
CAROL BRUGUERA

hairtrends

PURE VELVET: PERFECT STYLE,
OUTSTANDING FINISH
Perfectly crafted shapes and textures for
an unmistakably beautiful finish
Forme e texture perfettamente lavorate per
un finish di eleganza consapevole
Formes et textures parfaitement travaillées pour
une finition d’une élégance consciente
Perfekte Formen und Texturen für ein
unverwechselbar schönes Finish
Formas y texturas perfectamente elaboradas para
un acabado inconfundiblemente hermoso
Vision Hair Design: Salvo Filetti
Global Creative Team: R. Napoli, A. Reitano, N. Ceccarelli, P. Piscitello, C. Sinopoli
Team Academy: P. Napoli, G. Politi, F. Scarfalloto,
A. Cegliese, S. Leonardi, F. Gorgone
Photo: Antonio Di Maria/Make-up: Alessia Grasso/Styling: Angela Marcato
Products: L’Oréal Professionnel
video
video
COMPAGNIA DELLA BELLEZZA

hairtrends

Hair & Styling: Domi Pinalli
Photo: Bill Tsiknaris
Make-up: Brooke Stanley

hairtrends

Esteban
< >
Hair: X-presion
Production: Live Production + X-presion
Photo: Vishal Baharani
Art & Video: Gumidafe Gutier
Make-up: Yely Rodriguez
Clothing: Leandro Cano
video
video
X-PRESION

hairtrends
Hair & Styling: Alfredo Valero
@Blades Hair Studio
Photo: David Arnal
Make-up: Blades Hair Studio Team

Hair: Kerrie Di Mattia
Photo: Amber Toms
Make-up: Bill Fitzpatrick
Styling: Candice Battersby
Products: Joico,
White Sands Australia

hairtrends
< >
Hair: Manuel Mon
Photo: Bernardo Baragaño
Make-up: María Montes
Styling: Ana González
Products: Revlon Professional

Light & shadow on polished hair
Luci e ombre animano texture lucide
Ombres et lumières illuminent les textures
Spiel aus Licht und Schatten
Juego de luces y sombras

hairtrends
Hair: Geoffrey Tentillier,
Alexandra Dieu@Vog Coiffure
Photo: Weronika Kosinski
Make-up: Martyna Molenda

Art Direction: Justin Pace
@Co and Pace Salons
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Lucy Webb

hairtrends
Hair: La Biosthétique

Hair: G. Tentillier, F. Debruxelles,
A. Dieu@Mon Coiffeur Exclusif
Photo: Maciej Swistek
Make-up: Martyna Molenda

hairtrends
Hair: Arjan Bevers@Avanti Kappers
Photo: Ivo de Kok
Make-up: Mireille Bevers Brunt
Styling: Annet Veerbeek
Products: Schwarzkopf Professional

Art Direction: Fabien Provost
@L’Atelier Intermède
Hair: M. Jauneau, A. Pinto &
J. Sureau-Parreiral
Photo: Kenza Le Bas
Make-up: Odile Jimenez
Styling: Fleur Huynh Evans

hairtrends
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prospecial scalp care
SCALP
CARE
Marie Scarano
ADVICE
Recently more attention is being paid to
“cultivating” hair health from the bottom up,
starting at the scalp, where it all begins.
Photo: kei907/stock.adobe.com
E74

When we think of our hair, we tend to think of
cutting, coloring, and styling. Often products
- from shampoo to styling mousse - promise
soft and shiny hair that is touchable. Until
recently, little attention has been paid where
our hair starts to grow: the scalp, the roots
and the follicles. Sure, maybe some concern
about dandruff, but not much else.
YUME
Takara Belmont’s luxury
wash unit makes it possible
to offer extended spa
services for hair treatment
while the customer relaxes
in the lounge chair with
their head ergonomically
supported.
THE “SKINIFICATION” OF THE SCALP
While we often take care of our skin - our faces, hands, body,
even feet - with specific day and night creams, sun screens,
and cleansers, few of us ever took into consideration that,
technically speaking, our scalp is also skin.
“In recent years, it’s become clear that the skin on your scalp
and the skin on your face are susceptible to the same
aggressors. Sun, pollution, heat, and chemical exposure all
play a role in the health of your scalp, and it turns out, your
scalp can age just like the skin on your face. Scalp aging can
lead to follicle damage, dehydration, and an overall less
lustrous hair,” explains Adam Federico, R+Co Vice
President of Technical Education.
“A healthy scalp leads to healthy hair, and this unique skin is
finally getting the attention it deserves,” says Harvard-trained
dermatologist, Dr. Iris Rubin, founder of SEEN. There are
even specific products for any particular issue a client may be
having.
YUME shampooing
75E

prospecial scalp care
COMMON PROBLEMS
The most common scalp problems include
itchy scalp, dry scalp, flaky scalp, and oily
scalp. Then of course there is the question of
hair loss, in both men and women of all ages.
Remember that the scalp has a lower barrier
function, and so is more susceptible to skin
problems as it lacks protection from
environmental agents. It also has more and
larger hair follicles and more sebaceous
glands. When the scalp produces excess
sebum or when too much sebum
accumulates from improper cleansing, it can
clog hair follicles, leading to increased hair
thinning and loss. Another common result of
an imbalanced scalp microbiome is
inflammation. Such factors as poor diet,
medical conditions, and even improper
cleansing habits can trigger this problem,
damaging hair follicles and interfering with
hair growth.
“Even hair care products can contribute to
hair shedding by clogging the hair follicle, or
due to the irritating and allergenic
ingredients they contain. [...] ,” says Dr.
Maryanne Senna, Director, Lahey Hair
Loss Center of Excellence and Research
Unit at Beth Israel Lahey Health. Indeed,
The American Academy of Dermatology
(AAD) states that hair products can cause
acne and breakouts and recommends hair
products that are non-comedogenic (won’t
clog pores). There are also seasonal factors
to take into consideration. “Summer
introduces a lot of stressors to the hair and
scalp: increased sun exposure, which leads
to UV damage, dehydration, flaking and
irritation,” says Adam Federico. “So focus
on recovery so your scalp can prepare itself
for the winter weather! I recommend using
Crystal Halo Balancing Scalp Scrub +
Shampoo once weekly and implementing a
mask, too, like the R+Co BLEU Sleep
Masque Night Repair Serum.
HEAD MASSAGES HELP
Like for our body, massages can improve circulation and reduce
stress, both of which are important for a healthy scalp. Nioxin
ultimate power serum with Sandalore and Caffeine is a
leave-on scalp treatment, clinically proven to thicken hair from
the first use and increase hair anchorage with visible results in
only 8 weeks. Joon Sumac Scrub and Saffron Hair Elixir Oil
are also perfect for anyone seeking to enhance hair and scalp
health. The revitalizing formula is safe for all hair types,including
extensions, chemically-treated hair, colored hair, and keratin.
Joon Hair Oil
E76

Scalp care is an
important first step to
guarantee hair health
and beauty
SCRUBS, SERUMS, BOTANICALS
The skin’s microbiome is the sum of all the
micro-organisms, including bacteria, viruses
and fungi, that inhabit the scalp and the rest
of the human body. When microbiomes are
in a balanced state, skin and scalp are both
healthy. When the microbiomes are in an
unbalanced environment, scalp concerns
such as dandruff, itchiness, dryness and
even hair loss can occur. With this
knowledge in mind, Schwarzkopf
Professional Scalp Clinix helps to
support the scalp’s microbiome balance with
a fully customisable regime that can cater
all different scalp needs.
When it comes to hair loss, there are also
products that help to improve appearance
and increase the appearance of hair density.
For example, Vegamour GRO Hair Serum
uses a combination of clinically-tested,
vegan phyto-actives that work in tandem to
help support a healthy and balanced
follicular ecosystem while soothing the
scalp and revitalizing hair roots. Men can try
Hair Prescriptives® Men’s Hair Care
System with the Ekakshi Oil Complex® that
nourishes and strengthens the follicle at the
core, giving the hair cortex and cuticles
optimum vitality, elasticity, and durability.
Perfect for salon add-on services and home
follow-up!
77E

prointerview
PETER F.
PFISTER:
Intercoiffure Mondial represents
hairstylists who live and breathe
authenticity, identity, international flair
and individuality. 42 nations have
committed to the same values and
created regional structures around the
international exchange between Europe,
Asia, North & Latin America, Nordic and
Oceania. The future of beauty, fashion
and hairstyling is in diversity.
You have been President of
Intercoiffure Mondial for 2 years
now. What legacy was passed down
to you from its long and prestigious
story?
PRESIDENT OF INTERCOIFFURE MONDIAL
Estetica’s International
Publisher, Roberto Pissimiglia,
in an exclusive interview
with Intercoiffure Mondial
President, Mr. Peter F. Pfister,
at the Intercoiffure
Mondial Annual Event in
Saint-Tropez during the first
weekend of July.
Intercoiffure Mondial
approaches its 100th
anniversary in the safe
hands of President Mr.
Peter F. Pfister and his
outstanding team.
Having been a member for 39 years, I
was already aware of how creatively
inspirational Intercoiffure Mondial is and
how inclusive it is of hairdressers from all
over the world. I would say its enduring
E78

legacy since its foundation in 1925 is the
way it can overcome difficulties in a spirit
of togetherness. This is especially true in
testing times such as those we’re living
through at the moment and we’ve
endured during recent years.
Tell us something about Intercoiffure
Mondial as it stands today.
We have nearly 2,000 members across
the world. We lost a few during the
pandemic, but they are now re-joining.
We are also seeing some new countries
joining, such as Peru and Vietnam. We
now count 42 countries in total. To
support me in my role as President, I have
a 3 excellent Vice-Presidents: Junji
Yamano, Frank Gambuzza and Markus
Herrmann, plus an outstanding team of
professionals supporting us.
What would you say to someone who
wants to join Intercoiffure Mondial?
I would say that although we’re not
essential to the current success of your
actual business, an organization like ours
provides you with a window on what’s
happening in the hairdressing world on a
global scale, at the highest level. It also
helps put you on the map internationally,
opening up opportunities to network and
exchange views and ideas with
likeminded professionals.
Training and education are also
continuing to grow in importance as
an aspect of the organization...
Yes definitely. I helped launch our
Intercoiffure WorldAcademy 7 years ago,
before I became President. This was to
provide educational opportunities to our
members. Nowadays, we not only have
some of the best trainers in the world,
but I believe we have more of the best
than anyone else. We also have an
outstanding online program of
educational seminars, which we first
launched during lockdown. It now
includes an App, which enables students
to engage directly with trainers and
provide their own feedback.
Thinking to the future and leading up
to your centennial celebrations in
2025, what events are you planning
over the next 2 years?
Well, it’s all beginning this weekend at
Intercoiffure Mondial Annual Event here
in Saint-Tropez. We’re now working on
The next 2 Congresses are in Barcelona
(Spain) in 2024 and Hamburg (Germany)
in the 2025 centennial year. Below: Peter
F. Pfister with Estetica Publisher,
Roberto Pissimiglia (right).
several important events around the
world, including next year’s Intercoiffure
Mondial Annual Event, which is to be
held in Barcelona, Spain on 25 – 26 May
2024. Then, in 2025, we’ll hold our 100
years’ World Congress event in Hamburg,
Germany.
What is your big dream for Hamburg?
I think the dream is to have a full house,
which would be 1,300 – 1,400 attendees!
This would be a record for us, but as
more and more new members are joining,
I feel it’s possible. The reason we’re in
Hamburg is because it’s our founding city.
We’ll be in the superb Elbphilharmonie
Concert Hall, a truly wonderful venue
where there’ll be a program of
outstanding hair shows.
Scan the QR Code to
read our full interview with Mr.
Peter F. Pfister
more
more
79E

protools
Building
your
In the beauty industry there is now a
plethora of tools to choose from, but
choosing the best one for you and your
clients is a decision not to be taken
lightly. There are several factors to take
into consideration before investing in
that tools that can enable you to make
that quantum leap in your own results.
“A good tool improves the way you work. A great
tool improves the way you think,” said Jeff
Duntemann. This is especially true in hairdressing.
Toolbox
Marie Scarano
Marie Scarano
E80

Denman
HI-TECH TOOLS
A hairdresser will always start with basic good-quality combs
and brushes. But when it comes to hot styling tools – like
blow-dryers, styling irons and wands – there are now some
incrediblly “smart” options available, thanks to advances in
digital and electronic technologies. For example, the ghd
unplugged pink limited edition styler features a unique
combination of bespoke Dual-zone heaters with advanced
lithium batteries ensuring up to 20 minutes of continuous
performance at the consistent temperature of 365°F. While
many devices now have automatic shut-offs to help save
energy, there are others, like the T3 Curlwrap that can even
give Sensory Feedback to guide your styling with gentle
sounds and vibrations. Last use memory retention maintains
your favorite settings between one client and another on the
new O2AMP Hypersonic Hairdryer. There is even an
auto-reverse self-cleaning filter to keep it working optimally.
Another option are ionising hairdryers that can also help keep
hair healthy. When these negative ions hit your hair, any water
molecules are broken down into smaller particles and
distribute evenly through the hair to coat each follicle,
shortening drying time by half. An ionic hair dryer will calm
frizz and promote lasting shine and offer the softest texture by
sealing strands.
Investing in quality
tools means investing
in yourself.
MATERIALS AND STYLE
Incredible progress has also been made in materials
engineering. In hairdressing, this means mostly hi-tech
ceramic materials that are used for the plates in styling irons.
Ceramic heater technology ensures even heat, free of hot
spots, for one-pass styling and lasting results. Many tools are
now also available in a variety of colors to add pizzazz to your
salon decor. Most of all, never neglect your own comfort while
working long hours behind the chair. A good tool has taken
ergonomics into consideration, like weight and manageability,
including cordless options to keep you moving freely.
ghd
more
more
Find the tools
you need here
00E

probusiness
Taking
a
leap of faith
Marie Scarano
more
more
It took lots of planning, number-crunching and work to open
the spiffy new Kismet Collective. Estetica asked the
owners about the priorities established and challenges faced.
THE KISMET COLLECTIVE was as sassy and
spirited and the three owners: Roxanne
Schreiber, Nicoletta Gauci, and Daisy Quimby.
“Once upon a time Roxanne, Daisy
and Nicoletta found themselves
working together at a salon in
Burbank, CA. But at a certain point all
three agreed that they should set out
on an adventure all their own. And so
they did!” The story of the “Kismet
Collective” should start like this because it
really does sound a lot like a fairy tale!
And just to switch things up a bit, there
was even a Fairy Godfather who helped
them to work the magic that would
become a bright and spiffy salon all on a
very tight budget and a dream!
Estetica asked these three entrepreneurs
about their objectives, the priorities they
established, and the challenges they found
themselves facing. Theoreticals first! What
kind of business model would suit their
vision? They opted for a collective, to avoid
the traditional pyramid system.
E82

“We wanted everyone to be on an even playing field. When everyone
has a common invested interest, they put in more effort,” explained
Nicoletta. “Their level of commitment establishes their ‘voting
power’ at the salon quarterly meetings. When someone has a great
idea it’s never a hard ‘no’, but instead a ‘lets bring it to the team’.”
INSPIRATION ON A BUDGET
Choosing the location was the easiest, as they already had an
established clientele in the area, but they wanted curb appeal
and something ever-so-slightly upscale. But because their LLC
was brand new with no credit, it was unlikely that start ups
could find financing. So they had to work with their existing
budget for the build out: $30,000 including all equipment and
furniture. “The challenge was that most of our inspo was
insanely out of our budget, also because priority had to be
given to plumbing, the electric system and lighting, and
equipment (in that order). So we had to get resourceful,” she
recalls. Initial inspiration stemmed from organic shaped wavy
mirrors at each work station. Another certainty was a neutral
palette - no black! Then it was a whirlwind of Pinterest posts
and messages referencing Bergdorfs, Niemans, Saks Kids,
Homary for chairs, mats, shelves, colors, sinks, stools, etc., not
to mention hunting on apps and sites like OfferUp, Craigslist
and Facebook Marketplace Everything had to have a touch of
retro, a touch of class, and alot of functionality.
Co-owner Roxanne Schreiber’s dad and retired set-designer,
Richard, morphed into their Fairy Godfather, fielding all their
ideas and setting out an organic plan that would meet their
1-month turn-around time to stay within their budget. “He
collaborated with Jamieson Winans at Global Entertainment
Enterprises and together they created all of the amazing details
you see at Kismet: from our drip shelves to our arched holographic
doorways. He even upcycled our second-hand finds like the
salvaged yellow entertainment center that became our color
bar,” Nicoletta explains. Moreover, their tight budget also
resulted in the salon being as sustainable as possible, thanks to
the use of second-hand items or materials
salvaged from the set design shop. Anything
that had to be disposed of was done so
through our local buy-nothing groups where
people needed items for their own projects
(including all of our many, many boxes) or was
recycled. Today, Kismet is a place where art
& heart became a successful salon business.
“Using any and all resources, 3 spunky
partners built Kismet with zero funding
and on a one-month deadline.”
83E

proeducation
A MEETING
OF
MINDS
When I saw Michael Haase's posts on
Facebook, I new immediately that this
would be a great story. Estetica has often
featured Michael's spectacular work in
our magazine. When we talked Michael
said, "After half a century in hairdressing,
of creating, participating and sharing my
craft there is always something exciting
Nicholas French and Michael Haase show how even
two masters are always eager to learn something new.
Take some cues from these two forever-young icons!
Marie Scarano
about travel, publishing, designing and, of
course, pushing my curve in learning".
Nicholas French needs no introduction.
His brilliant career in hairdressing and of
course his father's amazing contributions
to the industry have confirmd that hairdressing
is in his DNA, making him a true
icon. "Nicholas and I would on occasion
After their mutual
mentoring experience,
French and Haase are
hoping to work together
to develop a Masterclass
in Los Angeles
E84

give each other a nod at shows and events, so when I called him
he seemed quite surprised that I was interested in taking his
class," recalls Michael. "Instead, I find the industry lacking in
hairdressers who research the history and works of the great
ones who made hairdressing an art. In fact, we started out by
bonding, discussing the past, the present, and of course the future
beyond spending the days creating."
Nicholas commented, "Of course Michael Haase's reputation
precedes him as a great Visionary and Educator. I had always
found his work very forward thinking. He was always seeking
something that would stand alone and be original, which is what
I've always believed in."
MUTUAL ADMIRATION ASIDE...
After breaking the ice, the two quickly ended up sharing stories
and laughing about who they knew back in the day and how cool
the craft is in general. But then it was time to create. As they
started, they found many similarities on their vision of where to
begin and evolve through the days ahead of them. Nicholas
would show Michael a technique and then Michael would reciprocate
by sharing his own version. And it was off to the races!
"I could tell I was not the only one learning and we fed so well off
each other," recalls Michael.
Nicholas went into more detail, saying, "We had had a long
conversation on the phone to understand the sensibility of what
Michael was looking for. So we worked on different textures,
different foundations and different silhouettes." The two set out
to use different foundations, such as acetate, a combination of
hand-laid hair, which creates a translucence and the ability to
design out-of-this-world Avant Garde hair. "We also utilized a
technique that was inspired by a carpet sample board using
electric clippers to create different shapes and textures from
synthetic hair, " Michael continued.
"I don’t know any great artist who doesn’t have a collection of
materials for the creative process in their basement, bat cave,
or –in my case– I call it the dungeon, to
expose art created in secret at a later date,
an object of beauty," laughed Michael.
"Working with the hair as fabric, we
shared the world of balance and design,
angles and shape. Then we decided how
to shoot it and color it. It just kept evolving.
It was easy to see we were both very excited
to share these moments as artists."
LIVING FOR LEARNING
Both Nicholas and Michael agree that finding a mentor is the only
way to truly hone your craft, be it cutting, color, styling, the world
of competition or anything else. There is no substitute for working
one-on-one with an artist who has seen it all, done it all and
continues the search for the perfect shape and truly change.
Michael observes, "Sadly, the craft is at a place where mentorship
seems to be a thing of the past. The pleasure of both of us
being mentors and sharing is not as much looked up to today. It
seems that social media ends up
Nicholas and I are
getting up there in age,
but we're nowhere near
done learning!
somehow shelving real education for
that 10 second chance to be famous on
the small screen." Nicholas concluded,
"I have always had a very open mind
and a freestyle method of teaching.
Working with such a talented stylist as
Michael one can create ideas together
and develop original concepts."
85E

probrands
Here are just some of the latest highperformance
products that can help keep
your scalp and hair healthy and happy.
1. JOON
The Saffron Rose Shampoo and Conditioner
combine modern chemistry and Persian beauty
rituals to restore hair to its healthiest state.
2. NIOXIN
Ultimate Power Serum’s scent of Sandalore,
in combination with caffeine, lauric acid, and
niacinamide, results in a A leave-on scalp
treatment that stimulates hair follicles to
prolong the growth cycle and improve hair
anchorage.
3. TAKARA BELMONT
Yume can transform your shampoo bowl into
a multi-function area with the
Yume Spa System, creating
new income possibilities for
your salon and keeping your
clients coming back for more!
4. HAIR PRESCRIPTIVES
Hair Prescriptives® Men’s Hair Care System
is a range of botanically-based, clinically
proven hair care. It helps those experiencing
thinning hair or hair loss with scientifically
proven treatments that make strands thicker
and fuller.
5. WELLA PROFESSIONALS
SHINEFINITY Color Glaze is a zero lift, zero
damage demi-permanent glaze comes in
37 shades and is suitable for all hair types,
guaranteeing long-lasting infinite shine
possibilities and smooth and silky feeling
hair for up to five weeks.
6. KERATIN COMPLEX
KCEXPRESS Blowout is the new name for the
fastest keratin treatment on the market still
promises to deliver the benefits of a smoothing
treatment that lasts up to six weeks in just 15
minutes when added to a color service.
7. R+CO BLEU
This Sleep Mask Night Repair Serum is a
luxurious overnight serum repairs parched,
damaged hair while you sleep. Green caviar,
an algae rich in oligoelements, vitamins &
minerals helps nourish, rebuild and revitalize
hair, leaving smooth and strong.
8. LEAF&FLOWER
CBD Pro Curl Defining Treatment is an insalon
service that delivers the definition of
a curl styler with the longevity an in-salon
treatment, reducing frizz and protecting curls
while adding bounce.
Recommended by
GHD’S TAKE CONTROL NOW
CAMPAIGN
ghd’s Take Control Now Campaign
celebrates 20 years of
supporting breast cancer charities.
The company’s annual pink
campaign has raised more than
$23M for breast cancer charities
and is coming on strong this
year for Breast Cancer Awareness
Month.
9. IGK
Extra Extra Biotin Gummies are vegan, hairboosting
gummies meet the highest salon
standards and feature a powerful 10,000
MCG dose of Biotin to support full, shiny, and
strong hair.
10. CURLISTO
Here is a complete line of care and styling
products for all kinds of curly hair, from coils
to soft waves. Start with The Curly One
Shampoo and Conditioner and choose the
styling products that best suit your needs.
11. EUFORA
Triple Bond Repair treats, repairs, and
strengthens hair after chemical services,
harsh styling, and UV exposure. Quinoa, Pea,
and Vegetable Polypeptide Proteins quickly
penetrate into the hair strand to restore,
replace, & revive broken and damaged bonds.
Scan for more on ghd’s Take
Control Now Campaign
E86

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87E

proweb choice
esteticamagazine.us
Tips & trends from the web
We understand! You just can’t get enough news,
trends, and products here in these pages. That’s
why we add easy access to our website, where you
can find more of what you crave!
Marie Scarano
BEAUTY WITH A PURPOSE
A new event that offers
motivation and inspiration
A “Beauty Blueprint for Success” empowering
beauty pros through a day of education.
ECRU AT FASHION WEEK
ECRU NY was the haircare
sponsor of Nolcha Shows.
The original creations were some of the
season’s most wanted hair looks.
E88

GHD & TAKE CONTROL NOW!
20 years of supporting
breast cancer charities.
This year, the ghd Take Control Now Campaign
celebrates 20 years of supporting breast cancer
charities, raising more than $23 million for
breast cancer charities around the world.
SEX, DRUGS, & ROCK’N’ROLL
Marylle Koken and her team
do a “topless” shoot.
Inspired by iconic 1970 rebellious rock stars
like Mick Jagger and Joan Jett, this collection
brings to life retro shags, defined by choppy
ends and flowing textures.
Foto brutte e in bassa risoluzione
ORIBE AT NYFW S/S24
Oribe artists coifed models
for cutting edge designers
The Oribe team flaunted their expert know-how
and originality. All the styles were adapted to
best enhance each model and the mood of
each collection.
NYC ELECTRIC
Nick Pagano’s brilliant new
color trend collection.
NYC Electric is what we at Estetica have
dubbed Nick Pagano’s brilliant new collection,
inspired by the fluorescent colors and
lifestyles of the Big Apple.
89E

probusiness
Focus on Sustainability
with Salon Emotion
L’Oréal Professionnel’s Sustainable Salon Emotion helped get Luke Huffstutter
and his Annastasia Salon in Portland, Oregon on the right track.
When Luke Huffstutter, the owner of
Annastasia Salon in Portland, Oregon,
already a Salon Emotion devotee,
understood very well that the next logical
step would have to be Sustainable Salon
Emotion class to keep his salon on the
track he wanted to take. There would be
costs to face and changes to be made, but
he spent little or no time in cost analyses.
“This is something we have to do both
morally and as expected by our clientele,”
Luke declared.
When it came to making room for sustainability,
in the end it was less complicated
than they might have anticipated. “As I
said before, we had to think through where
our recycling tools could best meet the
needs of our team. So we installed a
recycling center in each of our salons to
best manage all the different items we
want to recycle,” he explains.
Maybe the easiest to organize was the
recycling of plastic, glass, paper, and other
materials. He was relieved to discover that
Portland has an awesome recycling program.
“We have a long outlook
on sustainability.
That means we will
continue to set
goals and improve
as we grow,” says
Luke Huffstutter.
E90

”We are DIYing most things.
After talking with the
L’Oréal Sustainability Team
we realized that a local
solution is always the best.
It reduces shipping items which
has it’s own negative impact.”
“The most important thing
was to think about the staff
work flow so that the right
container is always at their
finger tips,” he said, “For
example, there is a plastic
bin at the color bar and
shampoo back bar, so when
a bottle is empty they don’t have to walk anywhere to get it in
the right spot!” Foils are collected and delivered to a local metal
recycling company along with empty color tubes. Even hair itself
is composted through their regular garbage collection company.
CHALLENGES AND SOLUTIONS
Of course, there had to be some challenges to overcome.
Luckily, none were very serious and the best solutions soon
presented themselves. “We had some challenges in energy
savings because of the buildings we are in. But we gathered
the low hanging fruit so to speak. We updated all our
lightbulbs to low energy LED’s. We insulated walls that had
none. We replaced some windows with high-performance
glass. Thanks to these changes, our energy usage has declined
but not as much as we would like,” admits Luke. But he refuses
to be discouraged. “We have a long outlook on sustainability.
That means we will continue to set goals and improve as we
grow.” One example is their
work with Millard Kwon
Design. “We recently purchased
our 3rd location and are
currently in the design stages
to remodel it. This gives us a
big opportunity to purchase
LEED fixtures and have
sustainability as a core value in designing the next salon. We
keep learning and applying those lessons as we grow.”
Then there were other minor successes that in any case add to
the sum total. For example, using shampoo sprayers that
reduce water consumption. And the enlisting of Ridwell, a
new and growing recycling company that helps with hard to
recycle items like color tube caps, plastic film, batteries, light
bulbs, electronics, clamshell containers, multi-layer plastic
and more. Annastasia also found a priceless ally in Vish to
optimize product usage and reduce waste. “We have seen a
large reduction in color waste since implementing Vish. With
the additional benefit of charging correctly for our color
services, Vish has been a huge win/win.” Keeping a salon
sustainable is an on-going challenge. Luke observes, “In salon
we use our Inovshop monitors to show our commitment, but
we have more work to do.”
91E

probrandnews
America’s
Shining Star
Jalia Pettis is Denman’s Stage Star USA. This talented beauty
professional has a brilliant future ahead of her!
Say hello to Arizona based educator, hair professional and
make-up artist Jalia Pettis. Jalia has a string of accolades to
her name including holding the current title of Denman
Stage Star USA. Jalia’s win makes her a finalist for the
Global Stage Star title and she will be taking the stage this
October in London, England at Salon International. Jalia
will be repping for the USA against
fellow competitors from Japan, France
and the UK.
This multi-talented professional has
strengths in both hair and make-up
and a packed work schedule that spans
film, editorial, television, creative
direction and hair and beauty
education. In addition, she has worked
with a range of clients, from
internationally recognized brands to
musicians, celebrities and athletes. As
an educator, her goal is to equip others
with the tools and self-confidence to
start their industry adventure.
Securing the Denman Stage Star USA
title, won Jalia tools, opportunities,
education $$$’s and the trip to
London, England to compete for the
global title. If she goes on to win
Denman Global Stage Star 2023 then
Jalia will enjoy an all-expenses paid
professional photographic shoot and
even more travel and opportunities.
Jalia says “I almost talked myself out of applying when I
heard about Stage Star. However, I allowed this to be a leap
of faith, so I did not share with any friends or family that I
even entered. When I was notified that I was a regional
finalist for the USA I was elated and I am overjoyed to win
the title for the USA and be able to move forward to
showcase my skill as a hair stylist. It is
confirmation that I am where I am
supposed to be in my beauty journey!”
Denman opens their new competition
in Spring 2024.
Follow IG @denmanpro for updates.
Follow @jaliadp to see her Denman
journey.
To shop online go to
www.denmanbrushus.com.
Sign-up for a trade account
for special discounted prices.
E92

probrandnews
James
Earnshaw
more
more
Scan here to read the
full interview with
James Earnshaw
UK-based hair colorist and stylist James Earnshaw has been
appointed Wella Professionals Global Ambassador.
A highly admired and respected name in
our industry, James Earnshaw is already
a multi-award-winning hairdresser. As
Wella Professionals’ Global Ambassador,
he will also work exclusively with the
as well as collaborating closely on core
strategic areas, such as shaping innovation,
new services, and the creation of new
collections, showcasing Wella at global
events and educating hairdressers around
the world.
TEN THINGS YOU NEVER KNEW ABOUT
JAMES EARNSHAW
In an exclusive interview, we asked
James to give us a deeper insight into
his work, career and, of course, his
relationship with Wella Professionals.
1 How my journey with Wella began:
“I started at a salon when I was 15. It
was actually a Wella salon so my first
ever experience with color was using
Wella.”
2 My career mentors and positive
influencers: “There are so many, but
I think for me working with Michelle
Thompson has been amazing. Also,
Renya Xydis from Australia, whom I
recently worked with on the brand new
Wella Color Blocking campaign.”
3 Education and training: “Doing
Wella’s Master Color Expert was really
pivotal to my professional growth. It
helped me grasp such a strong knowledge
of color. It helped make me the colorist I
am and has given me such confidence.”
4 My hero products: “Wella Shinefinity
for sure: with zero lift & zero damage, it
is my most used color product! The two
shades I use the most are 08/98 & 09/05.”
5 Cut, style, or color? “I love it all, I’m
lucky that I do all three so I can really
transform the model I’m working on
from start to finish!”
6 Product innovation, research and
development: “It’s so interesting being
part of this and something that I’m really
looking forward to doing more of. We
look for gaps in the industry and how can
we make hairdressers lives easier.”
7 My stage work: “When I first started
I used to do looks that I thought people
would like. Then, in 2016, I began
doing hair that I wanted and thought
was cool, my career has grown so much
since then. If you stay true to the work
you want to put out there, people can
feel when you genuinely love it.”
8 TrendVision and me: “It really
opened my eyes on how to critique
my work in a brand-new way. If you’re
thinking of doing it, go for it!”
9 Bringing Wella brands to life: I
feel I have a deep understanding of
Wella brands and how to bring its
diverse product range to life. I have
been privileged to educate in the US,
Australia, as well as all over Europe. I have
also worked with Wella on a number of
standout campaigns including KP:ID
and Shinefinity.”
10 When I’m not doing hair: “I used
to be a professional ice skater when I was
younger!”
93E

probrandnews
Boost your client
engagement
With Fresha’s new campaign builder, you can create and launch
end-to-end marketing campaigns from scratch.
Running strong marketing campaigns is essential to keep
clients engaged. Finding easy-to-use tools that help you
achieve that while saving time and money can be a
gamechanger. Introducing: Fresha’s campaign builder, the
latest addition to its suite of marketing tools to help you
effortlessly connect with your clients.
With its simple drag-and-drop system, you can build
content, segment your audience, schedule email sends, and
reach out to your clients via text messages. You’ll be able to
keep your clients up to date on your salon’s latest news and
promotions, and do it all quickly, right from your phone or
tablet.
THE CAMPAIGN
BUILDER INCLUDES:
• an intuitive drag-and-drop
email builder
• a free template gallery
so you can send messages
in minutes
• emails and text messages
to maximize how reach
clients
• reporting tools so you can
evaluate your success
As part of Fresha’s all-in-one salon management platform,
this tool has made it easier than ever to produce impactful
marketing campaigns. Partners who have been using
Fresha’s suite of marketing tools, including the campaign
builder, have seen a return on investment of at least four
times from email and text message campaigns.
And, because Fresha is constantly innovating, this is just
the latest update to its industry-leading software. There’s
always more in the works, and more ways to help maximize
your time so you can focus on taking care of your clients.
Join the 100,000 businesses globally taking salon
management and client experience to the next level with
Fresha – sign up now on fresha.com/for-business.

probrandnews
America’s
Beauty
Show 2024
An inspiring opportunity awaits you. America’s Beauty Show
- What’s NEXT will be held April 20, 21 & 22, 2024.
America’s Beauty Show - What’s NEXT is set to be held
April 20, 21 & 22, 2024, at the illustrious Donald E.
Stephens Convention Center in Rosemont, IL. Embark on
this three-day journey brimming with education,
celebration, and shopping, alongside countless likeminded,
passionate, and original beauty professionals.
There is so much to look forward to. Please save the date!
WHAT’S NEXT AT ABS?
To start, the ABS Global Image Awards are back and better
than ever! The creative talents of the beauty industry will
be showcased at this most popular Saturday evening
entertainment, filled with music and robust artistry.
As always, Skincare at America’s Beauty Show and The
CIDESCO Skincare Academy will offer world-class
education for estheticians. Traditional features that
participants return for year after year include the ABS
Runway, Beauty Innovation Stage, Barber Stage, Celebrity
Educators, Social Media Influencer Panels, Nails, and
Student Competitions.
One of the innovations to the show this year will be the
Health & Wellness Pavilion! Your health matters, and
taking care of yourself is your first priority, so you can take
care of others.
America’s Beauty Show by Cosmetologists Chicago
comprises a network of beauty pros who just get you. Come
as you are to America’s Beauty Show where you will
connect with inspiring people – just like you!
Once you join Cosmetologists Chicago, your membership
then includes access to year-round CEU education
resources, legislative advocacy, networking opportunities,
and a complimentary ticket to the most badass beauty show
in the United States. We are here for you and we are in this
together.
Tickets to America’s Beauty Show - What’s NEXT April 20-22, 2024
are now available at americasbeautyshow.com. We cannot wait so
see you there!
Photo Credit: Ulta Beauty Pro Team for America’s Beauty Show
E96
07E

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