Blueprint of a Brand: A Design Manifesto
This design manifesto shares the perils of using formulated approaches to brand design. Written and designed by Noah Alejo, Jacob Junxiang, and Mariely Marquez, "Blueprint of a Brand" touches on ideas such as simplifying rebrands, branding trends, and brand transparency.
This design manifesto shares the perils of using formulated approaches to brand design. Written and designed by Noah Alejo, Jacob Junxiang, and Mariely Marquez, "Blueprint of a Brand" touches on ideas such as simplifying rebrands, branding trends, and brand transparency.
Transform your PDFs into Flipbooks and boost your revenue!
Leverage SEO-optimized Flipbooks, powerful backlinks, and multimedia content to professionally showcase your products and significantly increase your reach.
Understanding the Illusion of Transparency
The Repercussions of Underdelivering
In the branding realm, this manifests
as companies oversharing information,
assuming that this will make them
appear more genuine and trustworthy.
The rise of social media has only
amplified this notion, as platforms
encourage 'behind-the-scenes' insights
and continuous updates, pressuring
brands to consistently share.
While the quest for authenticity in
branding is noble, it must be navigated
with discernment. Brands need to
recognize that true transparency is
not about oversharing but about being
genuine, relevant, and consistent in
their messaging and actions. Only then
can they truly foster trust and loyalty
among their consumers.
14 15
Change language