Blueprint of a Brand: A Design Manifesto
This design manifesto shares the perils of using formulated approaches to brand design. Written and designed by Noah Alejo, Jacob Junxiang, and Mariely Marquez, "Blueprint of a Brand" touches on ideas such as simplifying rebrands, branding trends, and brand transparency.
This design manifesto shares the perils of using formulated approaches to brand design. Written and designed by Noah Alejo, Jacob Junxiang, and Mariely Marquez, "Blueprint of a Brand" touches on ideas such as simplifying rebrands, branding trends, and brand transparency.
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Trends Do Not Equal Brand Solutions
Issue no. 1, Article III
Research Thesis
October 3, 2023
fig.1
trends do not always fit the needs
of the brand.
In a creative sphere as ever-changing and fast-paced as that of graphic design,
exciting new design concepts flood our social feeds every day. Every so often, we
view a design idea that seems so cutting-edge and inspiring that we can’t help but
want to try it out for ourselves. Except- one interesting design quickly becomes 10
designs that use that same concept. Before we know it, it seems like everyone has
incorporated that concept into their own work, and it all starts to blur together.
Graphic design trends gain popularity because they are visually appealing and
contemporary. When everyone takes part in a trend, it may start as a creative
inspiration. However, when fleeting trends are applied to design problems requiring
long-term solutions, designers risk the brand’s authenticity, relevance, and
homogenize the market.
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