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Martial Arts World News Magazine - Volume 23 | Issue 6

The #1 Business Resource for the Martial Arts Industry

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<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com VOLUME <strong>23</strong> | ISSUE 6<br />

The #1 Business Resource for the <strong>Martial</strong> <strong>Arts</strong> Industry<br />

GRANDMASTER<br />

KAREN EDEN<br />

HERDMAN’S<br />

IMPACTFUL STORY:<br />

From Poverty to Prominence,<br />

From Victim to Victor<br />

20<strong>23</strong> Global Open<br />

Kukkiwon Cup<br />

A Raging Success<br />

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Nearly 1000 Certified<br />

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CONTENTS<br />

FEATURES<br />

14 Global Open Kukkiwon Cup<br />

Taekwondo Championships: A<br />

Spectacular Event to Remember!<br />

28 Warrior <strong>Martial</strong> <strong>Arts</strong> Certification<br />

Event Draws Instructors from<br />

Across the Globe<br />

36 Grandmaster Karen Eden<br />

Herdman’s Impactful Story:<br />

From Poverty to Prominence,<br />

From Victim to Victor<br />

103 FREE Tool of the Month<br />

DEPARTMENTS<br />

14 Industry Insights<br />

15 Birthdays<br />

18 Industry Innovations<br />

22 Social 411<br />

54 School Profiles<br />

65 Classified Ads<br />

99 Advertiser Index<br />

YOUR INPUT<br />

63 Tell Us Your Story<br />

78 Feature Your School, Organization,<br />

Accomplishment, or Event<br />

COLUMNS<br />

6 Editorial<br />

Will Your Winter Season Be Ice Cold, or Red Hot for<br />

Your Business?<br />

Master Toby Milroy<br />

8 <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> Faculty<br />

12 After School Excellence<br />

Gain the Secret to Skyrocket Your Enrollment<br />

Grandmaster Mike Bugg<br />

58 Teamwork<br />

The Power of Choice<br />

Hanshi Dave Kovar<br />

60 Mind Mastery<br />

Why Publish a Book?<br />

Grandmaster Jessie Bowen<br />

62 Growth Hacks<br />

14 Trend Marketing Strategies To Elevate<br />

New Leads Fast<br />

Mr. Sean Lee<br />

64 Ninja Business Tactics<br />

Compassion and the <strong>Martial</strong> Artist<br />

An-Shu Stephen Hayes<br />

66 Extraordinary Marketing<br />

Fire Those Who “Suck the Life” from Your School (Part 1)<br />

Grandmaster Stephen Oliver<br />

68 Pillars of Success<br />

Network Like Successful People!<br />

Grandmaster Y. K. Kim<br />

72 Staff Development<br />

15 Gym Myth That School Owners Should Know (Part 3)<br />

Master Zulfi Ahmed<br />

74 The Way of the Samurai<br />

The Best Block Is No Block At All!! (Part 2)<br />

Shihan Dana Abbott<br />

76 Mastering Modern BJJ<br />

The Mat Never Lies!<br />

Master Carlos Machado<br />

4 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6


STAFF<br />

80 Next Level Strategy<br />

Developing Love and Compassion<br />

Shihan Allie Alberigo<br />

82 Complete <strong>Martial</strong> <strong>Arts</strong> Concepts<br />

7 Keys to Authenticity In Branding Your School (Part 1)<br />

Professor Willie “the Bam” Johnson<br />

84 The Millionaire Smarts Coach<br />

Strategies for Success (Part 1)<br />

Ms. Lee Milteer<br />

88 Budo Philosophy<br />

Ideology or Biology? (Part 2)<br />

Shidoshi Alfredo Tucci<br />

90 Master the Basics<br />

Three Ways to Bring Excitement Back into Your Classroom<br />

Master Tina Bane<br />

92 Instructional Excellence<br />

The Value of Tournament Teams<br />

Grandmaster Tim McCarthy<br />

94 Business Buzz<br />

How to Plan for Success (Part 2)<br />

Grandmaster Lawrence Arthur<br />

96 <strong>Martial</strong> <strong>Arts</strong> Philosophy<br />

Garett and Mr. Harrison’s Wisdom – Stop, Maim,<br />

Disable, Destroy (Part 2)<br />

Sensei Gary Lee<br />

98 Management Excellence<br />

5 Points You Must Remember<br />

Grandmaster Kirk Pelt<br />

100 The Warrior Way<br />

Maintain Motivation Through the Pain of Hardship<br />

Grandmaster Bill Clark<br />

102 Tactical Self-Defense<br />

Executive Protection: The New Profession For<br />

<strong>Martial</strong> Artists (Part 2)<br />

Grandmaster Tom Patire<br />

104 Tools & Tactics<br />

Thousands of <strong>Martial</strong> <strong>Arts</strong> Schools Have This<br />

Priceless Resource – but Don’t Know How to Use It!<br />

Ms. Chris Lee<br />

VOLUME <strong>23</strong> | ISSUE 6<br />

PUBLISHER<br />

Master Toby Milroy<br />

EDITOR-IN-CHIEF<br />

Mr. Sean Lee<br />

MANAGING EDITOR<br />

Mr. Jeff Reulbach<br />

ART DIRECTOR<br />

Mr. Frank Meyer<br />

GRAPHIC DESIGNER<br />

Mr. Amen Blue<br />

WEB DEVELOPER<br />

Ms. Erin Pham<br />

COLUMNISTS & CONTRIBUTORS<br />

Shihan Dana Abbott<br />

Grandmaster Zulfi Ahmed<br />

Shihan Allie Alberigo<br />

Grandmaster Lawrence Arthur<br />

Master Tina Bane<br />

Grandmaster Jessie Bowen<br />

Grandmaster Mike Bugg<br />

Grandmaster Bill Clark<br />

An-Shu Stephen Hayes<br />

Professor Willie “The Bam” Johnson<br />

Grandmaster Y. K. Kim<br />

Hanshi Dave Kovar<br />

Ms. Chris Lee<br />

Sensei Gary Lee<br />

Mr. Sean Lee<br />

Master Carlos Machado<br />

Grandmaster Tim McCarthy<br />

Ms. Lee Milteer<br />

Grandmaster Stephen Oliver<br />

Grandmaster Tom Patire<br />

Grandmaster Kirk Pelt<br />

Shidoshi Alfredo Tucci<br />

The mission of <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

<strong>News</strong> <strong>Magazine</strong> is to be the definitive<br />

source for information, news, education,<br />

ethical business practices,<br />

product reviews and innovative<br />

developments in the world of martial<br />

arts business.<br />

<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

<strong>News</strong> does not accept<br />

any responsibility for<br />

unsolicited submissions.<br />

Our preferred method of<br />

submission is by emailing<br />

the editor at editor@<br />

martialartsworldnews.<br />

com. Paper manuscripts<br />

and photos will<br />

only be returned if<br />

a self-addressed,<br />

postage-paid envelope<br />

is provided. All rights<br />

for letters submitted<br />

to the magazine<br />

will be accepted as<br />

unconditionally assigned<br />

for publication and<br />

copyright purposes,<br />

with the stipulation<br />

that editorial staff has<br />

the right to edit and<br />

comment.<br />

<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

<strong>News</strong> <strong>Magazine</strong>, its<br />

owners, directors,<br />

officers, employees,<br />

subsidiaries,<br />

successors, and assigns<br />

are not responsible in<br />

any way for any injury<br />

that may occur by<br />

reading or following<br />

the recommendations<br />

herein. As publisher,<br />

<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

<strong>News</strong> makes no<br />

endorsements,<br />

representations,<br />

warranties, or<br />

guarantees concerning<br />

any products or services<br />

advertised or otherwise<br />

provided herein, and<br />

we expressly disclaim<br />

any and all liability<br />

arising from or relating<br />

to the manufacture,<br />

sale, distribution, use,<br />

misuse, or other act<br />

of any party in regard<br />

to said products or<br />

services.<br />

This magazine is a<br />

copyrighted product<br />

of <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

<strong>News</strong>. All rights<br />

reserved. Reproduction<br />

in whole or in part is<br />

expressly prohibited<br />

without written<br />

permission from the<br />

publisher.<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6 5


EDITORIAL<br />

Will Your Winter Season<br />

Be Ice Cold, or Red Hot<br />

for Your Business?<br />

by Master Toby Milroy<br />

As I considered what I could include in this month’s column, I tend to think about<br />

what could serve our readers best. What could make the biggest impact on my fellow<br />

martial arts school operators, in a real, tangible way.<br />

It occurred to me that far too many school operators ‘suffer’<br />

through the holiday season. They suffer from a lack of new<br />

students coming in the door. They suffer from lower than usual<br />

revenue with students putting their memberships on ‘hold’ as they<br />

travel over the holidays. They suffer from increased<br />

student dropouts for some of the same reasons.<br />

How do I know this….well, I’m not afraid to<br />

admit it, it happened to me too! It used to drive<br />

me nuts!<br />

So, what changed, and what do we do now?<br />

Well, the short answer to ‘what changed’ is….<br />

me. I changed. I changed the way I looked at the<br />

season. I changed the way I thought about the<br />

season. Where I used to see the ‘obstacle’, I<br />

now see the opportunity. I used to<br />

see all the old, rusty Chevys driving<br />

around town, now I see the<br />

BMWs, Mercedes and Lexus.<br />

NOW is your chance to see<br />

the opportunities too!<br />

NOW is a time where the<br />

‘market’ is out and about<br />

town. They are out for<br />

Halloween activities, fall<br />

festivals, car shows, concerts,<br />

and holiday shopping.<br />

What a GREAT opportunity for our community outreach<br />

marketing systems!<br />

Over the next few weeks, our ideal target market will be shopping<br />

for holiday gifts, donating to charities, and attending events in<br />

FAR, FAR greater numbers than ever before. What a great opportunity<br />

for ‘us’ to ‘get in front’ of our market!<br />

Over the next few weeks, parents will NEED (not want, but<br />

NEED) extra activities for their children to do while they have to<br />

work when school is out. (ie. Holidays etc…). What a great opportunity<br />

to service that NEED, and help them see the value of our<br />

martial arts programs at the same time!<br />

Our current students and their families will be looking for the<br />

‘perfect’ gift for their loved ones, for ‘nice’ gifts for friends and family,<br />

and even some ‘stocking stuffers’. What a great opportunity for<br />

us to SOLVE that problem for them too!<br />

Many of our current students are not yet in our Leadership<br />

program. Could you imagine a better ‘big’ Christmas Gift than moving<br />

your child into the Program they’ve been working toward for<br />

MANY months or even years? Me either…so let’s make it easy for<br />

all of them to benefit from the program now!<br />

Take this time to adjust your point of view, and make this Christmas<br />

season the best part of the year on record.<br />

You’ll thank me in December!<br />

If you need help with ANY of these concepts, or need great<br />

‘tools’ to help execute them, my team will be happy to help you -<br />

give us a call here at HQ – 1-800-275-1600!<br />

MASTER TOBY MILROY is a 5th degree black belt. Known as “The Master Systemizer,” Master Toby Milroy<br />

has positively influenced more martial arts schools than anyone in our industry. He has built a successful multi-school<br />

organization, lead the national trade association for the martial arts industry, and coached some of the most successful<br />

martial arts school operators in the world.<br />

6 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6


CHECK OUT OUR<br />

MARTIAL ARTS<br />

BUSINESS<br />

DISCUSSION GROUP<br />

No Egos – No Politics – No Trolls<br />

Just <strong>News</strong>, Tips, Strategies, and Tools to Help You Grow Your School!<br />

facebook.com/groups/<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>


OUR EXPERT FACULTY<br />

6<br />

Master Toby Milroy<br />

is a 5th degree Black Belt, the CEO and<br />

Publisher of <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong><br />

<strong>Magazine</strong>, and the Executive Vice<br />

President for AMS. In addition to building<br />

a successful multi-school organization,<br />

Master Milroy has positively influenced<br />

more martial arts schools than virtually<br />

anyone in our industry.<br />

12<br />

Grandmaster Mike Bugg<br />

is a 9th degree black belt and the owner<br />

of a 1.5 million-per-year location, with one<br />

of the largest after school and summer<br />

camp programs in the country.<br />

62<br />

Mr. Sean Lee<br />

is the Executive Director of Sales and<br />

Marketing for hundreds of martial arts<br />

schools and specializes in online and social<br />

media marketing using his extensive<br />

professional experience in sports and<br />

martial arts marketing, contract negotiation,<br />

and investment.<br />

64<br />

An-Shu Stephen Hayes<br />

has authored more than 20 books,<br />

worked as a bodyguard for the Dalai<br />

Lama, supervised over 30 school locations<br />

worldwide, and was named, "One of<br />

the 10 Most Influential Living <strong>Martial</strong> Artists<br />

in the <strong>World</strong>" by Black Belt <strong>Magazine</strong>.<br />

58<br />

Hanshi Dave Kovar<br />

is an 8th degree black belt and recognized<br />

as the “Trainer of Trainers.” Hanshi<br />

Kovar is an internationally acclaimed<br />

instructor with black belt degrees in ten<br />

different martial arts styles. His systems<br />

have been implemented in hundreds of<br />

schools around the US.<br />

66<br />

Grandmaster Stephen Oliver<br />

is a 9th degree black belt and is the<br />

founder and CEO of Mile High Karate<br />

schools, and founder of the <strong>Martial</strong> <strong>Arts</strong><br />

Wealth Mastery Program.<br />

60<br />

Grandmaster Jessie Bowen<br />

is President of Karate International of Durham,<br />

Inc., a member of the American <strong>Martial</strong><br />

<strong>Arts</strong> Association Sport Karate League<br />

and Hall of Fame, and has been a member<br />

of the Duke University PE Staff for over 25<br />

years. He is the author of Zen Mind-Body<br />

Mindfulness Meditation and Zen Mind-Body<br />

Mindfulness Meditation for <strong>Martial</strong> <strong>Arts</strong>.<br />

68<br />

Grandmaster Y. K. Kim<br />

is the most successful martial arts business<br />

leader in the US, having written<br />

over 30 books on martial arts, business,<br />

leadership, and success. He has won<br />

numerous public service awards and is<br />

the founder of the leading martial arts<br />

marketing and management company in<br />

the US.<br />

8 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6


OUR EXPERT FACULTY<br />

72<br />

Grandmaster Zulfi Ahmed<br />

has amassed acclaim as a world-class<br />

competitor, martial arts educator, and is<br />

most notably founder and designer of<br />

the internationally renowned style, Bushi<br />

Ban. With over 45 years of martial arts<br />

experience and over 300 martial arts<br />

awards, his schools include ten locations<br />

across Texas.<br />

74<br />

Shihan Dana Abbott<br />

is a 7th degree black belt in Kenjutsu,<br />

starting his 14-year education in Tokyo.<br />

He has published five books and designed<br />

a US Patent. Abbott has also<br />

conducted seminars in over 30 countries<br />

and obtained his black belt at the Hombu<br />

dojo in Yokohama. He currently offers<br />

online classes on LearntheSword.com.<br />

76<br />

Master Carlos Machado<br />

is one of the pioneers of Brazilian Jiu<br />

Jitsu in the United States of America.<br />

Currently a Coral Belt, and promoted<br />

to Black Belt by Carlos Gracie Junior,<br />

Carlos Machado came to the USA in the<br />

early 1990’s with his brothers where they<br />

formed the RCJ Machado Jiu Jitsu Association,<br />

one of the strongest & growing<br />

BJJ organizations in the world today.<br />

80<br />

Shihan Allie Alberigo<br />

is a 7th degree black belt, the founder of<br />

the L.I. Ninjutsu Centers, one of the largest<br />

Ninjutsu schools on the planet, the<br />

author of 4 books, and an entrepreneur<br />

with one of the first online coaching companies<br />

(TakingItToTheNextLevel.com).<br />

82<br />

Professor Willie “The BAM” Johnson<br />

is a 7th degree black belt and seven-time<br />

sport karate and Kung-Fu world champion.<br />

He has appeared in four movies,<br />

16 plays, and 11 television shows. He is<br />

also the national spokesperson for the<br />

Stronger than Drugs Foundation and the<br />

Champions Against Drugs.<br />

84<br />

Ms. Lee Milteer<br />

is an Intuitive Business Coach, awardwinning<br />

professional speaker, and TV<br />

personality who has counseled and<br />

trained over a million people throughout<br />

her career. Lee is Stephen Oliver’s<br />

<strong>Martial</strong> <strong>Arts</strong> Wealth Mastery’s Millionaire<br />

Smarts Coach and is also a best-selling<br />

author of educational resources.<br />

88<br />

Shidoshi Alfredo Tucci<br />

is the CEO and General Manager of the<br />

Budo International Publishing Company,<br />

a leading publisher in the martial arts<br />

with over 35 years in the industry. He<br />

is also author of several books: The<br />

Immaterial Dimension, The Way of the<br />

Warrior, and The Spirit. He currently lives<br />

in Valencia, Spain.<br />

90<br />

Master Tina Bane<br />

is a 6th degree master instructor and<br />

owner of a Top Ten martial arts school<br />

with successful after school and summer<br />

camp programs.<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6 9


OUR EXPERT FACULTY<br />

92<br />

Grandmaster Tim McCarthy<br />

is a 9th degree black belt and is a martial<br />

arts educator with a master’s degree in<br />

education. He has been instrumental<br />

in developing two industry-changing<br />

programs, and has directed and been<br />

featured in hundreds of martial arts videos<br />

and webinars.<br />

94<br />

Grandmaster Lawrence Arthur<br />

is a martial artist specializing in Karate,<br />

Kung Fu, Kenpo, Shoto-kan, and Gojurue,<br />

with 40 Super Kick Karate locations,<br />

and founder of AFKA. <strong>World</strong> champion<br />

Lawrence also runs the Black Belt Success<br />

Systems consulting firm, training<br />

martial arts instructors on proper business<br />

practices in schools all over the country.<br />

96<br />

Sensei Gary Lee<br />

the American Samurai, is a 9th Dan black<br />

belt, a USA Karate Federation gold medalist,<br />

winner of five Super Grand National<br />

Titles, a featured actor in the movie Sidekicks,<br />

and is the founder of the National<br />

Sport Karate Museum.<br />

100<br />

Grandmaster Bill Clark<br />

is a 9th degree black belt and a former<br />

PKA Fighter of the year. He is widely<br />

considered one of the top experts in martial<br />

arts business with over 40 years of<br />

leadership and innovation, having been<br />

inducted into almost every Hall of Fame<br />

in the industry. He is one of the largest<br />

multi-school owners in the world.<br />

102<br />

Grandmaster Tom Patire<br />

is known as “America’s Leading Personal<br />

Safety Expert” and has appeared on<br />

Good Morning America, The CBS Morning<br />

Show, The Colbert Report, Montel,<br />

plus in mainstream publications such as<br />

Family Circle, Redbook, Fortune <strong>Magazine</strong>,<br />

and The Wall Street Journal.<br />

104<br />

Ms. Chris Lee<br />

is a martial arts business development<br />

consultant with a background in online<br />

and social media marketing.<br />

98<br />

Grandmaster Kirk Pelt<br />

is a 9th degree black belt and is the<br />

President of a multimillion-dollar, multischool<br />

organization, has a 30-year track<br />

record of success, and is currently on the<br />

leading edge of martial arts curriculum<br />

and business innovation.<br />

We’re Seeking Contributors!<br />

Do you have something to share?<br />

We’d love to hear about it!<br />

CONTACT US:<br />

407-895-1996 Editor@<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com<br />

<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com/Ureport<br />

10 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6


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AFTER SCHOOL EXCELLENCE<br />

Gain the Secret to Skyrocket<br />

Your Enrollment<br />

by Grandmaster Mike Bugg<br />

The best place for you to find students to join your school is in school… academic<br />

schools, that is. Academic schools are the best places to find potential students for<br />

your kids program: Thousands of potential students in your neighborhood, all in<br />

one place.<br />

What gives your martial arts school a secret advantage over<br />

other businesses when it comes to getting into academic schools?<br />

You also run a school and you are also an educator! Your goals are<br />

in line with those of your local academic schools: To help children<br />

learn and grow in a positive environment, and to equip them with<br />

the skills to be the leaders of the future. You are not selling video<br />

games or junk food. You are selling a better way of life, better<br />

behavior, and the hope of a successful life.<br />

The best-kept secret for you to “break into” the school system<br />

is the Partners in Education program. The Partners in Education<br />

program is designed to connect businesses that care<br />

about the education of children in their community<br />

with schools. The type of relationships and opportunities<br />

are limited only by your imagination. You<br />

can go to the academic school and teach a gym<br />

class or be a judge at the science fair. You can<br />

teach a class on how to Stop the Bully or donate<br />

athletic equipment to the physical education<br />

program. You buy an ad in their school newsletter<br />

(online or printed) or offer prizes for school<br />

contests and competitions. You can even sponsor<br />

a fundraiser for the school or the Parent-Teacher<br />

Association (PTA).<br />

The secret advantage of being a Partner<br />

in Education is that it gives you an<br />

opportunity to get to know the children<br />

in your community, the teachers,<br />

and the parents. You can gain great<br />

exposure for your school without ever<br />

distributing a single flyer or hanging even one poster. While<br />

other schools struggle to make a name in their communities<br />

with expensive radio buys, you are building real relationships<br />

with prospective students. Then, when you circulate flyers, hang<br />

posters, or post on social media concerning a special event or to<br />

make a special offer at your school, you’re likely to see a much<br />

better response.<br />

Being a Partner in Education also opens doors to you with other<br />

local businesses for joint promotions and partnerships. You can exchange<br />

coupons and offers, trade flyers, hang posters, and share<br />

posts on each other’s social media pages. You can co-promote the<br />

release of new films, work with family restaurants, and even work<br />

with other martial arts schools.<br />

Getting involved in the Partners in Education program is easy.<br />

Just call each school in your immediate community and ask about<br />

their program. If they don’t have one, perhaps you can start one<br />

and become their new favorite community supporter. The key to<br />

any communication with public (and private) schools is to begin<br />

with what YOU can offer THEM. They are not particularly interested<br />

in helping you get rich. They are interested in their own goals<br />

and events, so the quicker you can provide something of value for<br />

them, the quicker you will earn their trust and cooperation. Then,<br />

after you have done enough for them to feel indebted to you, you<br />

can ask for something in return.<br />

I personally have a great relationship with my local schools from<br />

being a partner in education and from teaching P.E. classes. It has<br />

been so successful for my after school martial arts program that<br />

teachers and guidance counselors often refer students (and their<br />

parents) to my program.<br />

GRANDMASTER MIKE BUGG is an 8th degree black belt and the owner of a $1.52 million-peryear<br />

location, with one of the largest after school and summer camp programs in the country.<br />

12 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6


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INDUSTRY INSIGHTS<br />

Global Open Kukkiwon Cup<br />

Taekwondo Championships:<br />

A Spectacular Event to Remember!<br />

The excitement was<br />

great as Taekwondo<br />

enthusiasts from<br />

around the world gathered<br />

in Raleigh, NC.,<br />

on September 29-30,<br />

20<strong>23</strong>, as Grandmaster<br />

Jun Lee presented the<br />

Global Open Kukkiwon<br />

Cup Taekwondo<br />

Championships. Hosted<br />

at the state-of-the-art Smithfield Recreation & Aquatics<br />

Center and Smithfield-Selma Senior High, this event was<br />

a celebration of martial arts excellence.<br />

Day 1: The action-packed event kicked off with the<br />

much-anticipated Master Summit, bringing<br />

together Taekwondo masters from<br />

across the globe. They shared their wisdom<br />

and experience in an atmosphere<br />

charged with passion for the art.<br />

Referee Training was an essential<br />

component of the day, ensuring that the<br />

championships would be officiated with<br />

the utmost fairness and precision.<br />

NC Governor Roy Cooper For those seeking to deepen their<br />

understanding of Traditional Taekwondo,<br />

a seminar on pressure<br />

points and effective<br />

striking techniques was<br />

a valuable opportunity<br />

to harness the power of<br />

precision.<br />

Then a School Management<br />

Seminar for<br />

Taekwondo professionals<br />

offered insights into profitable business practices while maintaining<br />

the essence of this martial art.<br />

Next, attendees enjoyed Wine Tasting social with live music<br />

and the day culminated with a Banquet & Dinner, featuring<br />

an awards ceremony that honored the best in the Taekwondo<br />

featuring live music and<br />

entertainment, concluding<br />

with a breathtaking<br />

fireworks display that lit<br />

up the North Carolina<br />

night sky.<br />

Day 2: September<br />

30, 20<strong>23</strong> The championship’s<br />

second day<br />

was the pinnacle of<br />

competition. Athletes<br />

showcased their skills and dedication in breaking, forms, weapons,<br />

para events, and sparring. Each competition was a testament<br />

to the discipline and artistry of Taekwondo.<br />

The start of the day was a spectacular demonstration by Team<br />

Korea, leaving the audience in awe of their precision and athleticism.<br />

Adding to the prestige of the event was the presence of the<br />

Special Guest – Kukkiwon President Grandmaster Dr. Lee Dong<br />

Sup. His wisdom and leadership were a source of inspiration for<br />

everyone in attendance.<br />

As the Global Open Kukkiwon Cup Taekwondo Championships<br />

came to a close, attendees commented that the memories<br />

created and the bonds formed during those two days will endure.<br />

It was a celebration of the martial arts spirit, a testament to<br />

dedication and passion, and an event that will be remembered for<br />

years to come.<br />

14 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6


INDUSTRY INSIGHTS<br />

<strong>Martial</strong> <strong>Arts</strong> Celebrity Birthdays<br />

November<br />

November 3. ................... Dolf Lundgren<br />

November 8. ...................Jeff Speakman<br />

November 9. ..................... Hwang Kee*<br />

November 9. ............ General Choi Hong-hi*<br />

November 10 ................ Michael Jai White<br />

October<br />

December 1. .......................Bill Wallace<br />

December 1. .....................Daniel Pesina<br />

December 2 ..................Masaaki Hatsumi<br />

December 8 .................. David Carridine*<br />

December 10 .....................Jigoro Kano*<br />

November 10 ..................... Matt Mullins<br />

November 17. ......................... Jun Lee<br />

November 19 ..................... Troy Dorsey<br />

November 20. ...................... Jeff Smith<br />

November 27. ..................... Bruce Lee*<br />

*Deceased<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6 15


INDUSTRY INSIGHTS<br />

The <strong>World</strong> Head Of Family/Sokeship<br />

Council Celebrates Its 31st Anniversary<br />

America’s first internationally<br />

recognized grandmasters/masters<br />

organization, the <strong>World</strong> Head of<br />

Family/Sokeship Council, held<br />

its first live event after a 3-year<br />

hiatus due to Covid-19. They were<br />

celebrating the 31st Anniversary<br />

of its founding in Florida in 1992 by<br />

Grandmaster Frank E. Sanchez of<br />

Guam, now residing in Jacksonville,<br />

Florida.<br />

The event, which took place<br />

in Orlando, Florida, on May 26th<br />

-27th, featured its Annual Meeting,<br />

international seminar symposium,<br />

and awards banquet dedicated<br />

to the recent passing of members<br />

Fumio Demura, Sensei, and Soke<br />

Michael DePasquale Jr.<br />

The event began with 27<br />

international seminars conducted<br />

over the two-day period, followed<br />

by the group’s Annual Meeting<br />

and ending with its Annual Awards<br />

Banquet, where a brief eulogy<br />

of Demura and DePasquale was<br />

made to open up the ceremonies.<br />

During the awards ceremony,<br />

a message was shown on the<br />

two screens which bordered the<br />

head tables of the awards banquet<br />

from Grandmaster Tetsuhiro<br />

Hokama of Okinawa (well-known<br />

Goju Grandmaster/Chairman<br />

of the Goju Ryu Kenshikai Dojo<br />

Headquarters in Japan and<br />

curator of Okinawa’s Karate and<br />

Kobudo Museum) congratulating<br />

the Council on its 31st Anniversary.<br />

Afterward, there was a<br />

brilliant performance from the<br />

Grandmaster Bobby Taboada<br />

Balintawak Arnis Cuentada demo team.<br />

Award recipients for the <strong>World</strong> Head of Family/Sokeship<br />

Council’s 20<strong>23</strong> awards presentation included, amongst others,<br />

Grandmaster John Pellegrini (Historical Figure Award), Grandmaster<br />

Jessie Bowen (Leadership Award – American <strong>Martial</strong> <strong>Arts</strong> Alliance),<br />

and Grandmaster Moti Horenstein (Leadership Award - Federation<br />

of Israeli <strong>Martial</strong> <strong>Arts</strong>).<br />

Portions of the event, including a cameo with WHFSC founder,<br />

Grandmaster Frank E. Sanchez, were also filmed for inclusion in<br />

an upcoming new film by MW Films Inc and England’s European<br />

martial arts film star, Grandmaster Gary Wasniewski entitled “The<br />

Karate Breaker.”<br />

For more information on the <strong>World</strong> Head of Family/Sokeship<br />

Council and details and its activities, go to www.whfsc.com.<br />

16 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6


www.ElitePublications.org


INDUSTRY INNOVATIONS<br />

Exciting <strong>News</strong> for <strong>Martial</strong> <strong>Arts</strong><br />

School Owners!<br />

We’re thrilled to announce a new, powerful educational resource for the martial arts<br />

business community: introducing <strong>Martial</strong> <strong>Arts</strong> Business Innovations - your key to<br />

unlocking the secrets of success in the industry!<br />

<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong> is proud to present this<br />

cutting-edge platform, designed exclusively for you, the passionate<br />

and dedicated martial arts school owners. In this dynamic new<br />

initiative, we’re bringing you unparalleled access to the strategic<br />

methods that drive business excellence and elevate your martial<br />

arts school to new heights.<br />

Get Ready for Exclusive Insights!<br />

Through captivating video interviews, we’ll be putting the spotlight<br />

on some of the most influential and accomplished leaders in<br />

the martial arts business world. These visionaries will share their<br />

time-tested tactics, insights, and strategies that have paved the<br />

way for their extraordinary success.<br />

Discover a wealth of knowledge in areas such as marketing,<br />

management, and instruction systems. These are the very tools<br />

that can be easily implemented, allowing you to construct and<br />

maintain a thriving, prosperous, and ever-growing martial arts<br />

school.<br />

<strong>Martial</strong> <strong>Arts</strong> Business Innovations is your gateway to innovation,<br />

inspiration, and transformation. Are you ready to harness the<br />

power of expert guidance to take your martial arts school to new<br />

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Get ready to elevate your business game!<br />

Stay tuned, as <strong>Martial</strong> <strong>Arts</strong> Business Innovations is coming soon<br />

to empower you on your journey to greatness. Don’t miss out on<br />

this opportunity to revolutionize your business!<br />

Get ready to ignite your success and join us on this incredible<br />

journey. Together, we’ll raise the bar in the martial arts<br />

business world.<br />

18 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6


We teach Character through Karate<br />

Kickstart Kids is an award winning in-school<br />

character development program that uses<br />

karate to teach life-changing values to middle<br />

school and high school students. The non-profit<br />

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artist, actor, and philanthropist Chuck Norris.<br />

For employment opportunities or to find out<br />

how you can help support this great cause, visit<br />

kickstartkids.org<br />

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INDUSTRY INNOVATIONS<br />

Prepare for a Revolution in<br />

Student Communication!<br />

Have you ever found yourself wishing for a more effective and timely way to connect<br />

with your students? Well, your wishes are about to come true with the ALL NEW Atlas<br />

Member Direct Mobile App, tailor-made for martial arts schools and coming soon!<br />

Unlock a Direct Line to Your Students and Staff!<br />

With the impending release of the Atlas Member Direct Mobile<br />

App, you’ll gain a powerful tool to communicate with your student<br />

body and staff. Say goodbye to the struggle of reaching your martial<br />

arts community, and say hello to a direct and efficient means<br />

of communication.<br />

Need to send an encouraging message? Promote an exciting<br />

event? Share important instructions? Or simply engage in open<br />

communication with your students? The Atlas Member Direct App<br />

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Elevate Retention and Enrollment to New Heights!<br />

This innovative tool is not just an app; it’s your next level solution<br />

to boost retention and enrollment for any martial arts school.<br />

Stay ahead of the curve and position your school for success like<br />

never before.<br />

Get ready for the release of the ATLAS Member Direct Mobile<br />

App - your key to transforming the way you connect with your<br />

martial arts community. It’s time to take your school to new heights<br />

and unleash the power of enhanced communication.<br />

Stay tuned for BLOCK this groundbreaking INSURANCE release – the future of martial<br />

arts school management is on the horizon!<br />

20 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6


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SOCIAL 411<br />

Augmented Reality:<br />

Not Just A Gimmick (Part 2)<br />

Remember with AR, you step into a world where reality and<br />

imagination merge, creating experiences that are beyond the<br />

ordinary? Augmented Reality (AR) is not just a fleeting fad; it’s a<br />

game-changer that has revolutionized the way businesses operate<br />

and interact with their customers. In this article, we’ll dive into the<br />

realm of AR, explore its profound benefits for business profitability,<br />

and discover how a <strong>Martial</strong> <strong>Arts</strong> School owner can leverage this<br />

cutting-edge technology to transform their training sessions into<br />

extraordinary adventures!<br />

2 Examples With Obvious Benefits of AR for<br />

Instruction:<br />

Let’s explore the potential of how an innovative <strong>Martial</strong> <strong>Arts</strong><br />

School owner can use AR to create an exceptional experience for<br />

their students:<br />

1. Form Mastery with AR Kata Challenges: Learning and<br />

perfecting forms or katas are fundamental in martial arts training.<br />

With AR, students can superimpose the image of a virtual sensei<br />

demonstrating the kata right in front of them. They can follow<br />

along, receiving real-time feedback on their form and execution.<br />

The AR system can analyze their movements and provide valuable<br />

insights to help them refine their techniques, empowering students<br />

to progress faster and achieve higher proficiency.<br />

2. AR-Enhanced Sparring Sessions: Traditional sparring is<br />

fantastic for testing skills, but what if students could take it a step<br />

further? AR can introduce simulated opponents with varying fighting<br />

styles, allowing students to practice against virtual fighters who<br />

respond intelligently to their moves. This adaptive training ensures<br />

that students face new challenges regularly, honing their adaptability<br />

and problem-solving skills, making them more confident and<br />

competent martial artists.<br />

Once again, Augmented Reality is far from being just a gimmick;<br />

it is a powerful tool that businesses, including <strong>Martial</strong> <strong>Arts</strong><br />

Schools, can utilize to revolutionize their operations. AR opens up<br />

a new world of possibilities, from enhancing customer engagement<br />

and increasing brand awareness to transforming training<br />

and learning experiences. So <strong>Martial</strong> <strong>Arts</strong> School owners don’t<br />

miss out on the AR revolution – the future awaits, and it’s more<br />

exciting than ever!<br />

2 Tips For Improving Your School’s<br />

Meta Description? (Part 1)<br />

Tip #1: Include Your <strong>Martial</strong> <strong>Arts</strong> School’s Unique Selling Point(s)<br />

You want to write a description that conveys your website’s<br />

unique selling point (USP). Think: why is my page specifically better<br />

than all the other <strong>Martial</strong> <strong>Arts</strong> Program pages in the results?<br />

Use this piece of research:<br />

A study in 2014 conducted by the Institute of Neuroscience and<br />

Psychology at the University of Glasgow suggested that human<br />

emotion can be categorized into four main buckets:<br />

1. Happy<br />

2. Sad<br />

3. Angry/disgusted<br />

4. Afraid/surprised<br />

So be sure to make an emotional<br />

appeal with your message because<br />

emotional advertising has<br />

always been found to<br />

have a lot of success<br />

tapping into people’s<br />

feelings. Using emotion<br />

the right way is<br />

sure to turn potential<br />

customers visiting<br />

your website into<br />

full time <strong>Martial</strong> <strong>Arts</strong><br />

Students.<br />

22 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6<br />

Photograph (top) by Yurich84, Photograph (bottom) by Elena Uve


Our Goal is to Help Young Minds<br />

GROW Stronger and EMPOWER<br />

them through Stories that will:<br />

• Inspire Their Imagination<br />

• Develop Their Moral Compass<br />

• Set Positive Examples Both Visually and Verbally<br />

• Prepare Them for Life’s Challenges<br />

Sarah B. Tucker, Author of<br />

The Adventures of Harry & Friends<br />

Book Series<br />

AdventuresOfHarryAndFriends.com


SOCIAL 411<br />

12 SEO Tactics to Increase <strong>Martial</strong> <strong>Arts</strong><br />

School Website Traffic (Part 5)<br />

5. Use Short, Descriptive URLs<br />

Improving your URL structure can significantly<br />

impact your <strong>Martial</strong> <strong>Arts</strong> website<br />

on-page SEO with relatively little effort.<br />

A clean URL can help search engines<br />

understand your program pages and gives<br />

you a more user-friendly appearance in<br />

the SERPs.<br />

Best of all, it’s relatively easy to do, even<br />

for SEO beginners.<br />

An effective URL should:<br />

• Use keywords: Try to include your primary<br />

keyword, if you can. (<strong>Martial</strong> <strong>Arts</strong>)<br />

• Be readable: When your visitor reads<br />

the URL, it should be easy for them to<br />

understand what the page is about.<br />

AfterSchool<strong>Martial</strong><strong>Arts</strong>.org<br />

• Be concise: Shorter URLs (around<br />

60 characters) are preferable. That’s<br />

because many search engines can’t<br />

process longer URLs and might rank<br />

you lower as a result.<br />

Social Media Tips to Grow Your <strong>Martial</strong><br />

<strong>Arts</strong> School<br />

Tip #5 – Use Interactive Content to Engage<br />

Prospects<br />

One of the most challenging<br />

tasks that must take place<br />

for successful <strong>Martial</strong> <strong>Arts</strong><br />

School social media marketing<br />

is getting visitors<br />

to engage. Fortunately, a<br />

number of social media platforms<br />

provide tools to easily<br />

engage your audience. Twitter<br />

and Facebook have polls and<br />

Instagram provides Q&A’s to<br />

get people engaged. You could ask<br />

something as simple as: From 1 to 5, with 1 being the least<br />

and 5 being the most, How important is it<br />

for your child to be involved in activities<br />

that develops their character? The<br />

same idea could easily be turned into a<br />

poll that would get people interacting<br />

on your page.<br />

To have growing school<br />

enrollment numbers through<br />

social media marketing, you<br />

must engage people to get prospects<br />

and students to respond<br />

to your <strong>Martial</strong> <strong>Arts</strong> School Special<br />

Offers and CTA’s.<br />

24 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6<br />

Illustration by SurfUpVector


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The Latest Guide<br />

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The world of martial arts is a very<br />

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SPECIAL EVENTS<br />

Warrior <strong>Martial</strong> <strong>Arts</strong> Conducts Another Successful Certification Event - Nearing 1000 Instructors Certified!<br />

Warrior <strong>Martial</strong> <strong>Arts</strong> Certification<br />

Event Draws Instructors from<br />

Across the Globe<br />

In Jacksonville, Florida, on September 15-16-17, the Warrior <strong>Martial</strong><br />

<strong>Arts</strong> Certification event brought together a over 150 instructors from<br />

Europe, South America, and the United States. Hosted at the prestigious<br />

Grandmaster Clark Warrior <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> Headquarters, this gathering<br />

was a remarkable testament to the global reach and impact of Warrior<br />

<strong>Martial</strong> <strong>Arts</strong>.<br />

This immersive event spanned over 20 hours of intensive training,<br />

encompassing various specialized certifications. Instructors<br />

dedicated themselves to honing their skills and earning certifications<br />

in disciplines such as:<br />

1. Warrior Fight Club: A rigorous training program designed to<br />

cultivate combat prowess.<br />

2. Warrior Krav Maga: Focusing on practical selfdefense<br />

techniques, Krav Maga equips individuals to<br />

handle real-world threats.<br />

3. Warrior Kali: The art of Filipino martial<br />

arts, renowned for its use of weaponry and<br />

striking techniques.<br />

4. WarriorXFIT 2.0 Training: A comprehensive<br />

fitness program tailored to martial artists,<br />

promoting physical strength and conditioning.<br />

5. Lifetime Athletic Performance Development<br />

Program Training: A holistic approach to athletic development,<br />

ensuring long-lasting physical prowess.<br />

The overarching goal of the Warrior certification is to empower<br />

individuals on three fundamental levels: physical strength,<br />

mental and emotional fortitude, and technical fearlessness. These<br />

certifications are not just about combat skills; they are about developing<br />

well-rounded individuals who can face life’s challenges with<br />

resilience and confidence.<br />

Notably, Warrior <strong>Martial</strong> <strong>Arts</strong> has already certified almost 1000<br />

instructors worldwide, with a broader mission to impact one million<br />

individuals positively. This commitment to spreading the martial<br />

arts philosophy is at the core of what makes Warrior <strong>Martial</strong><br />

<strong>Arts</strong> a global leader in the industry.<br />

Don’t miss the NEXT certification event! Join<br />

us at the Warrior Headquarters in Jacksonville,<br />

Florida, from January 19th to 21st for an<br />

epic martial arts experience like no other.<br />

This event is designed for martial arts<br />

enthusiasts and instructors eager to elevate<br />

their skills to the next level. Whether<br />

you’re an aspiring Warrior Krav Maga expert,<br />

looking to dominate in Fight Club, or seeking to<br />

master the art of Kali, this certification event is your<br />

gateway to unparalleled expertise. It’s an opportunity<br />

to learn from world-renowned trainers, gain cutting-edge<br />

techniques, and become a certified Warrior. So, why wait? Secure<br />

your spot and join us at Warrior Headquarters this January to unleash<br />

your inner warrior and transform your martial arts journey.<br />

28 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6


SPECIAL EVENTS<br />

Visit warriorkravmaga.com/events to learn more.<br />

The Warrior System Focuses on Practical Tactics to Defend Yourself and Your Family.<br />

More than 150 Instructors Sharpened their Saw Over this Important Weekend.<br />

Tuhon Apolo Ladra brings a fresh, innovative approach to Kali for the Warrior team!<br />

Great Teachers and Operate Great Businesses With the Right Strategies and Tactics.<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6 29


presenting<br />

the Ninja<br />

‘Five Elements’ system<br />

Author Stephen K. Hayes presents the Ninja "Five Elements" system to explain fundamental aspects of self-defense.<br />

According to Japanese Buddhist belief, human nature is connected to the natural world and is made up of five elements. By<br />

understanding that connection, essential responses to any threat become clear:<br />

EARTH—Remain grounded in your thinking and footing to repel attempts to distract or deceive you<br />

WATER—Shift, angle and move fluidly to tactically confuse attackers and put them off balance<br />

FIRE—See where a situation is going as it develops and intercept it at the critical moment<br />

WIND—Stay light on your feet and move nimbly to evade and escape attempts to pin you down<br />

VOID—Control a fight's direction by changing dynamics to confuse your attacker<br />

“Ninja Fighting Techniques” explains how the five elements can<br />

become automatic, unconscious responses for fighters who<br />

train the Ninja way. Through study and practice they become<br />

instinctive, effectively employed precisely when you need them<br />

without thinking.<br />

The advantage of Ninja teachings over other martial disciplines<br />

is that, in addition to providing physical combat methods, they<br />

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SPECIAL EVENTS<br />

George Chung Led “Jungo TV” Acquires<br />

the Iconic Black Belt <strong>Magazine</strong><br />

A New Era of Black Belt <strong>Magazine</strong> Merging Past, Present, and Future<br />

Hello,<br />

For more than 60 years, Black Belt <strong>Magazine</strong> has been a leader and innovator for<br />

the martial arts community. Our mission has always been to inspire and empower<br />

the world’s most passionate followers, fans, and practitioners of martial arts.<br />

Jungo TV has acquired Black Belt <strong>Magazine</strong>. For several years, Jungo TV has worked<br />

side-by-side with Black Belt’s former parent company developing and launching digital<br />

solutions that include video channels, apps, and social media content, which has made<br />

the acquisition a seamless endeavor.<br />

Jungo TV is a global media company based in Los Angeles co-founded by CEO<br />

George Chung. Under his leadership the company has developed several successful international<br />

digital channels with major telcos, broadcast networks and digital platforms<br />

around the world. Chung is a martial arts expert and is a former 5-time world martial<br />

arts forms champion, former Black Belt <strong>Magazine</strong> Male Competitor of the Year, Black<br />

Belt <strong>Magazine</strong> Hall of Fame Man of the Year, and the first and only martial arts master<br />

ever to receive a NFL Super Bowl ring for his martial arts training contribution to the<br />

San Francisco 49ers. Rest assured under his management Black Belt is in great hands<br />

he shepherds the brand into the future.<br />

The Future of Black Belt<br />

As in battle, every martial artist must adapt to changing environments. Black Belt embraces<br />

this challenge as we move to deliver our community the best content across the digital platforms.<br />

With the new team in place, we are taking the time to listen to you, our community, about<br />

your hopes for Black Belt. One constant theme was the desire for Black Belt to return to innovating<br />

and prioritizing excellence and mastery. In order to do this, we will be adding offerings and<br />

trimming services that no longer serve that goal. The shift of benefits that we want to make sure<br />

you’re aware of are:<br />

• Launching an upgraded website that will be easier to read, navigate, and watch hundreds of<br />

hours of free video content.<br />

• Updating the print magazine to an all digital format that gives faster access to the content<br />

and multiple options to consume such as web, tablet or mobile devices.<br />

• Digital access to the entire digital master library of Black Belt <strong>Magazine</strong> dating back to the<br />

1960s to present.<br />

• Access to content never before offered that includes past and present video instructional<br />

programming.<br />

• • Increasing coverage to include more diversity in content such as styles and geographical<br />

regions like Asia and Europe.<br />

• Introducing the world to a new generation of innovative martial artists from around the<br />

world.<br />

• Advancing our editorial to focus on more self defense and authentic traditional arts.<br />

• Exciting print on-demand services for your favorite editions.<br />

• And finally introducing the live induction ceremony of the legendary Black Belt Hall of<br />

Fame.<br />

Make sure you’re following us on Facebook and receive our newsletters for future updates<br />

and announcements.<br />

Sincerely,<br />

Black Belt Team<br />

32 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6


SPECIAL EVENTS<br />

George Chung, CEO of Jungo TV<br />

Jungo TV is a privately-held media company that owns and<br />

operates television channels and streaming apps founded in 2016<br />

based in Los Angeles, California. Jungo was founded by George<br />

Chung(CEO), Mehmet Oz, and Sany Climan. The company website<br />

says, “Our name is our mission”, Jungo means to unite and bring<br />

together! We unite millions of people everyday through our content<br />

and channels.<br />

The company’s disruptive innovative approach to content<br />

creation, localization, and global digital delivery has yielded massive<br />

upstream growth across the markets of Southeast Asia, Latin<br />

America, and the Middle East resulting in over 3 billion minutes of<br />

delivered content a month.<br />

Of note, George Chung is a member of the Black Belt Hall of<br />

Fame and was a 5-time <strong>World</strong> <strong>Martial</strong> <strong>Arts</strong> Forms Champion. He<br />

along with Cynthia Rothrock ran a martial arts academy back in the<br />

1980’s. During the period of time he trained many of the <strong>World</strong> Champion<br />

San Francisco 49ers and actually received a Super Bowl ring<br />

from the team since he was also a martial arts consultant to the team.<br />

Chung is also an author, actor, director, and producer. He was<br />

the executive producer for the American reality television series,<br />

Call to Cosplay and Bushido Battleground. As an actor, he played<br />

the lead role in the 1988 film Hawkeye. He and Rothrock are the<br />

co-authors of the book, Advanced Dynamic Kicks.<br />

Download and subscribe to Black Belt+ now by clicking HERE<br />

Or find Black Belt+ on the App Store or Google Play<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6 33


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GRANDMASTER<br />

KAREN<br />

EDEN<br />

HERDMAN’S<br />

IMPACTFUL STORY:<br />

From Poverty to Prominence,<br />

From Victim to Victor


COVER STORY<br />

A Remarkable Journey<br />

In the world of martial arts, where discipline,<br />

dedication, and determination are the guiding<br />

stars, Grandmaster Karen Eden Herdman<br />

stands out as an inspirational example<br />

of overcoming adversity, living the <strong>Martial</strong><br />

<strong>Arts</strong> lifestyle, giving back, and , challenging<br />

conventions at every step. Her path, which led<br />

her from abject poverty and a broken home,<br />

to a prominent career as a television reporter<br />

and meteorologist, to her current status as a<br />

celebrated Grandmaster martial artist, prolific<br />

writer, and devoted protector, is nothing short<br />

of astonishing.<br />

Born in Memphis, Tennessee, where her<br />

father studied medicine at the University Tennessee,<br />

Karen faced dramatic challenges from<br />

the youngest age. Her Mother was from Tokyo, Japan and of Chukchi<br />

tribe Native American descent, and her Father of European and<br />

Cherokee Native American lineage, give Karen roots that extend<br />

back to 14 nationalities.<br />

The Hustle and Bustle of the <strong>News</strong>room Was Exciting and Energizing to the Young<br />

Up and Coming Journalist<br />

Then moving to Roanoke, Virginia, after her Father began<br />

his internship at Roanoke Memorial Hospital, family life was<br />

anything but ‘easy’. Karen’s Father left the home when she was<br />

just 3, and her Mother suffered from profound emotional and<br />

personality disorders.<br />

Karen recounts a horrifying story: “I don’t talk about it too much,<br />

but when I was a child I was in a situation where I was going to be the<br />

victim in a double murder-suicide at the hands of my own Mother”.<br />

As you might expect with a family dealing with these types of<br />

challenges, they often didn’t have enough money for food, and<br />

had frequent encounters with child protective services.<br />

During her school age days, she faced plenty of new obstacles<br />

in the form of racism, bullying and intolerance. It was tough growing<br />

up as a girl of mixed ethnicity at that time. Kids can be cruel,<br />

and Karen remembers being singled out for looking ‘different’ than<br />

everyone else.<br />

“I certainly was bullied. People making ‘slanted eyes’, pointing<br />

and laughing at me in the halls was a daily occurrence.” She<br />

remembers. “If you looked different, you were going to be picked<br />

on, that’s just how it was.”<br />

Eden Loved Being in Front of the Camera on<br />

the Nightly <strong>News</strong><br />

“Today, I’m thrilled that things are different.<br />

I do a lot of work in public school systems,<br />

and I see that ethnicity isn’t really even<br />

a ‘thing’ any more! It’s very encouraging”.<br />

The wounds we suffer when we’re young<br />

can often create deep scars that stay with us<br />

for a lifetime, and can dramatically influence<br />

our path. Karen now uses these experiences<br />

as fuel to help other people face and overcome<br />

their own tramas in their lives.<br />

The Roots of Passion<br />

Karen remembers wanting to study<br />

<strong>Martial</strong> <strong>Arts</strong> as a child for many years, but<br />

her family’s financial situation didn’t allow for<br />

many extra curricular activities. Even though<br />

she was not able to explore this passion in<br />

her youth, her desire to study simmered just under the forefront.<br />

While in High School, her drive to be and do “more” began to<br />

come to the surface.<br />

Now in the rustbelt heartland of Pittsburgh, Pennsylvania. A city<br />

known for its steel mills, bridges, and a rich cultural heritage, Karen<br />

embarked on a career as a journalist and television broadcaster<br />

nearly three decades ago, in her late teens.<br />

She honed her skills as a television reporter and meteorologist<br />

at an NBC affiliate just outside Pittsburgh. The fast-paced world of<br />

news reporting became her daily canvas, where she informed and<br />

engaged with audiences across the region. It was during this time<br />

that she began to see the power of the media in shaping public<br />

opinion and disseminating vital information.<br />

She loved the fast paced ‘action’ of the newsroom, the writing,<br />

the research, and the camera.<br />

Karen admits, “I was pretty selfish in those days. I wanted to be<br />

on Camera, I wanted to be famous, I wanted people to come and<br />

ask for autographs. I wanted to be the biggest star in the world.”<br />

In a very short time, a testament to her determination and ‘get<br />

it done’ attitude, she built a career that many lifelong journalists<br />

would envy, working for news agencies in Roanoke, VA, Johnston,<br />

PA, Virginia Beach, VA, Pittsburgh, PA and Denver, CO.<br />

Even in the beginning of her career in broadcasting, she<br />

found herself drawn to the world<br />

of martial arts, a realm where<br />

physical prowess and spiritual<br />

growth intertwined. Her fascination<br />

with martial arts was more<br />

than just a passing interest—it<br />

was a calling deeply rooted<br />

in her soul. The disciplined,<br />

centuries-old practices and the<br />

profound philosophy that underpinned<br />

martial arts resonated<br />

with her at a deep level. It was<br />

as if the universe had whispered<br />

to her, urging her to explore this<br />

uncharted path.<br />

Eden Enrolled in Tang Soo Do Classes<br />

the Instant She Had an Income<br />

38 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6


COVER STORY<br />

Karen says<br />

“As soon as I got<br />

a job and had an<br />

income, I signed<br />

up for lessons!<br />

“When I started, I<br />

was not a naturally<br />

talented, Bruce<br />

Lee type student,<br />

but I just kept going<br />

to class, and<br />

never gave up!<br />

Now, all these years later, I wouldn’t change it for the world.”<br />

She used the ‘yellow pages’, and called a few schools in her<br />

area. On one fortuitous call, Grandmaster (then Master) CS Kim<br />

answered the phone personally, and spoke with her.<br />

“He was so engaging, and passionate about what he<br />

was doing, I went right down there and signed up! And I<br />

just kept going back. I never quit!” She recalls.<br />

Immediately falling in love with training in Tang<br />

Soo Do, Karen found a surrogate family that would<br />

help her explore her limiting beliefs, expand her<br />

limitations, and build a balance of mind-body and<br />

spirit. The training was very ‘strict’ and hard core,<br />

very focused on self defense, ‘old school’ hand<br />

to hand combat, and composed of nearly all<br />

Men. Quite a challenge indeed!<br />

Perhaps it was this ‘intense’ training, in combination<br />

with her grit and determination that led<br />

her to also become a notable national and<br />

world level competitor, with frequent<br />

visits to the podium.<br />

The Talented Budding<br />

Writer<br />

Karen’s transition from the<br />

bright lights of television to<br />

the world of martial arts writing<br />

was a journey marked by<br />

serendipity, talent, and an<br />

unwavering determination<br />

to follow her true calling.<br />

It was a path that not only<br />

opened new doors but<br />

also allowed her to leave<br />

an indelible mark on the<br />

martial arts community.<br />

With the experience<br />

she’d gained in the newsroom,<br />

and in the Dojang, Karen<br />

decided to blend her passions.<br />

She decided to explore writing for<br />

the <strong>Martial</strong> <strong>Arts</strong> community.<br />

She reached out to the prolific, and<br />

now legendary <strong>Martial</strong> <strong>Arts</strong> Journalist,<br />

John Corcoran, the editor of<br />

several martial arts magazines<br />

within the CFW enterprise,<br />

including “Inside Karate” and<br />

“TaeKwonDo.” Her unique background<br />

as a TV personality and<br />

a black belt martial artist piqued<br />

John’s interest. On her first submission,<br />

John knew that she<br />

was something special.<br />

John decided to do a full<br />

feature story on Karen, but<br />

when he reached out to his<br />

reporter network, he wasn’t<br />

able to get a writer in the area<br />

when he needed them.<br />

In a serendipitous<br />

moment, Karen<br />

volunteered, and suggested, “Why don’t you let me<br />

write about myself?” John agreed and she meticulously<br />

assembled a detailed, but entertaining and<br />

inspiring feature story, and submitted it to the renowned<br />

editor. The story resonated deeply with<br />

John. He immediately recognized her talent as<br />

a writer. He saw her potential and offered her<br />

a regular column in “Inside TaeKwonDo.”<br />

Karen decided to accept, but only if she<br />

could do something ‘different’. Most of the<br />

columns in the magazine at this time were<br />

focused on the ‘technical’ aspects of<br />

<strong>Martial</strong> <strong>Arts</strong> techniques. But, Karen’s<br />

contribution would be no ordinary<br />

feature—it was imbued with<br />

philosophy, inspiration, and personal<br />

reflections, providing a<br />

fresh perspective—a journey<br />

into the soul of martial arts.<br />

As it turns out, she was<br />

in the right place at the right<br />

time with the right idea!<br />

This column filled a void in<br />

martial arts literature by<br />

delving into the internal<br />

aspects of martial arts that<br />

had often been too long<br />

overlooked.<br />

Crafting a Literary<br />

Legacy<br />

As Grandmaster Eden’s<br />

journey into the world of<br />

martial arts writing continued<br />

to unfold, her initial feature<br />

became a stepping stone that<br />

continued on page 42<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6 39


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COVER STORY<br />

continued from page 39<br />

led her to the pinnacle of literary achievement within the martial<br />

arts community.<br />

The impact of her writing resonated with readers worldwide.<br />

<strong>Martial</strong> artists and enthusiasts alike found solace, motivation,<br />

and guidance within the pages of her articles. Karen’s writing became<br />

a source of inspiration, encouraging individuals to not only<br />

hone their physical skills but also nurture their inner strength and<br />

resilience.<br />

As Karen’s reputation as a martial<br />

arts writer continued to grow, she<br />

received a remarkable invitation that<br />

would shape the trajectory of her<br />

literary career. Simon and Schuster<br />

McMillan, a renowned publishing<br />

powerhouse, recognized the<br />

significance of her writing style and<br />

the demand for martial arts literature<br />

that delved into the internal aspects<br />

of the discipline. They extended an<br />

offer for her to co-author “The Complete<br />

Idiot’s Guide to TaeKwonDo.”<br />

This invitation marked a significant<br />

turning point in Karen’s<br />

journey. Collaborating with Keith<br />

Yates, who specialized in the<br />

technical aspects of TaeKwonDo,<br />

she embarked on a literary endeavor<br />

that would further solidify her status as a respected martial arts<br />

author. The book aimed to provide readers with comprehensive<br />

insights into TaeKwonDo, combining her philosophical approach<br />

with Keith’s technical expertise.<br />

“The Complete Idiot’s Guide to TaeKwonDo” was met with<br />

acclaim, establishing Karen as an authoritative voice in martial arts<br />

literature.<br />

Grandmaster Eden’s ability to turn everyday occurrences into<br />

life lessons started in the martial arts industry more than 20 years<br />

ago, where she became known as<br />

the “Master of Inspiration.” She has<br />

authored 5 books along with two<br />

columns a month for MASuccess<br />

magazine and Taekwondo Times<br />

magazine.<br />

Her poem “I Am a <strong>Martial</strong> Artist”<br />

was so popular, and gained so much<br />

positive attention in the <strong>Martial</strong> <strong>Arts</strong><br />

community, it spun off a new book<br />

and an entire product line which has<br />

successfully sold around the world<br />

(Copyright Century <strong>Martial</strong> <strong>Arts</strong>.)<br />

The success of “I Am A <strong>Martial</strong><br />

Artist” paved the way for a remarkable<br />

collaboration with Century <strong>Martial</strong><br />

<strong>Arts</strong>. Karen’s powerful messages<br />

were transformed into a product<br />

line that carried her inspirational quotes and<br />

themes. From mugs to t-shirts, these<br />

products allowed individuals<br />

to carry a piece of<br />

her wisdom with them,<br />

a constant reminder of<br />

their own potential and<br />

strength.<br />

Next, she authored “They<br />

Call Me Master”, further solidifying<br />

Karen’s role as a beacon<br />

of inspiration in the martial arts<br />

community. From the perspective<br />

of a martial arts practitioner<br />

and instructor, the book delves<br />

into the intricacies of martial arts<br />

training and the valuable lessons it imparts. <strong>Martial</strong> <strong>Arts</strong> instructors,<br />

in particular, found the book invaluable in shaping<br />

their teaching philosophy and connecting with<br />

their students on a deeper level.<br />

Even universities<br />

recognized the profound<br />

value of these books and<br />

incorporated them into<br />

their curriculum, allowing<br />

students to explore martial<br />

arts philosophy and the<br />

internal aspects of the discipline.<br />

Karen’s words became<br />

a source of guidance for those<br />

embarking on their martial arts<br />

journey, both within and outside<br />

the dojo.<br />

Also in collaboration with<br />

Century <strong>Martial</strong> arts, she pioneered another line of product “Dojo<br />

Darling” / “Dojo Disciple” wear, which was created to give inner city<br />

students something to wear when they couldn’t afford a uniform.<br />

Many martial artists will buy the very same T-Shirt to provide a<br />

uniform for a less fortunate student today.<br />

Next, she poured her heart and sole into the pages of: “Will I<br />

Ever Feel Happy Again”, the journey of five individuals who have<br />

survived the loss of a loved one<br />

by suicide.These survivors share<br />

their life-changing ordeal and the<br />

effects it had on them personally.<br />

They also give details of what got<br />

them through it, when and how<br />

they felt a sense of happiness<br />

again, and at what point their lives<br />

took on a sense of “normalcy”<br />

once more.<br />

Most recently, Grandmaster<br />

Eden has crafted a compendium<br />

that she is particularly proud of:<br />

“The Women of the Sport Karate<br />

42 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6


COVER STORY<br />

Eden’s Latest Tome Celebrates the Pioneer Women of the <strong>Martial</strong> <strong>Arts</strong> in America<br />

Museum”, honoring the FIRST women in the <strong>Martial</strong> <strong>Arts</strong> in America,<br />

and the impact they’ve had on the industry. Here she illustrates<br />

the rocky road these pioneers crossed, and the foundation they<br />

laid for future generations of Women in the <strong>Martial</strong> <strong>Arts</strong>!<br />

In quite stunning fashion, at a recent event honoring Grandmaster<br />

Eden, she stopped the proceedings dedicated to herself, and<br />

called on each of these powerhouse Women to take the stage as<br />

the audience rose for a meaningful round of applause in respect<br />

for the trail these ladies blazed!<br />

Championing the Underserved<br />

Grandmaster Eden’s commitment to martial arts goes far<br />

beyond her writing; she has built deep roots in her community, and<br />

provides services and tools to inner city youth programs, Native<br />

American communities, and much more!<br />

Seeing the life changing results the <strong>Martial</strong> <strong>Arts</strong> had on herself,<br />

even with her challenging past, and realizing the powerful impact it<br />

can have on people, especially children, Grandmaster Eden felt an<br />

irresistible force compelling her to reach out and help people less<br />

fortunate.<br />

In 2010, Grandmaster Eden partnered with The Salvation Army<br />

in building the largest inner-city martial arts program in the world.<br />

Instructors volunteer their time at their local Salvation Army corps,<br />

and the program is funded by the organization. This program is<br />

now facilitated by Christ Central Ministries.<br />

A Crisis in Native American Communities<br />

Karen’s passion for martial arts and her unshakable belief in<br />

its transformative power drive her to bring self-defense training<br />

to those who need it most. Her journey into community programs<br />

began with a desire to share the benefits of martial arts beyond<br />

the confines of a dojo. She envisioned a world where self-defense<br />

skills could empower individuals, especially those facing unique<br />

challenges.<br />

One of the most remarkable examples of Karen’s community<br />

work is her partnership with Native American communities. In the<br />

heartland of the United States, thousands of indigenous women,<br />

young and old, have gone missing or fallen victim to violence in<br />

recent years. It’s a heart-wrenching crisis that often remains overshadowed<br />

by other news headlines.<br />

Recognizing the urgency of this issue, Karen took action. Her<br />

approach was rooted in empowerment, particularly for Native<br />

American women who have been disproportionately affected<br />

by this crisis. Karen’s unique perspective, as someone of native<br />

descent herself, allowed her to connect with these communities on<br />

a profound and personal level.<br />

She initiated self-defense training programs in Native American<br />

areas, tribal lands, and reservations. These programs weren’t just<br />

about teaching physical techniques; they were about instilling<br />

a sense of confidence, self-worth, and resilience in the women<br />

who participated. It went beyond kicks and punches; it was about<br />

equipping these women with the tools to protect themselves and<br />

stand strong in the face of adversity.<br />

A crucial factor in the success of these programs was Karen’s<br />

ability to relate to the native women she worked with. Her shared<br />

heritage and understanding of their cultural nuances created trust<br />

and a deep connection<br />

that broke down<br />

barriers and fostered<br />

empowerment.<br />

Through these<br />

programs, Karen<br />

addressed a critical<br />

need in the Native<br />

American community—an<br />

urgent need<br />

for personal safety<br />

and self-defense<br />

skills. Her work<br />

became a beacon<br />

of hope for women<br />

who had been living<br />

in fear and vulnerability.<br />

The Power of<br />

Media<br />

Grandmaster Eden Has Built Numerous Programs for<br />

Disadvantaged Youth<br />

Karen’s unique perspective, as both a martial artist and a<br />

seasoned media professional, positions her as a knowledgeable<br />

advocate, resource and consultant for martial arts schools and<br />

instructors, to learn how to use the media, and its reach, as a tool<br />

to promote their programs, their schools, and the positive change<br />

they bring within their community. Her insights and advice are<br />

invaluable to school operators, instructors, and martial artists seeking<br />

to make a meaningful impact and raise awareness.<br />

One of Karen’s key messages is the importance of creating<br />

compelling stories and angles that resonate with a broader audience.<br />

While martial arts may have niche appeal, there are universal<br />

themes that can capture the attention of mainstream media<br />

and the general public. Karen encourages martial artists to think<br />

beyond what’s interesting to another martial artist, but instead, to<br />

focus on the ‘average’ Joe watching the nightly news.<br />

The human interest stories, inspirational journeys, and lifechanging<br />

experiences that martial arts can offer can be quite<br />

compelling if ‘packaged’ appropriately for each individual news<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6 43


COVER STORY<br />

media, Television, Print, Digital, etc. These “traditional media” outlets<br />

provide a platform for martial artists to share their stories with<br />

a wider audience, but each media has different requirements, and<br />

benefits, depending on what you’re trying to accomplish for your<br />

school. Karen’s deep experience in this area has made her the ‘go<br />

to’ person in the <strong>Martial</strong> <strong>Arts</strong> Industry for building compelling narratives,<br />

unique angles, and human interest stories that resonate with<br />

viewers and readers.<br />

For example, she often advises school owners to ‘think’ like<br />

the producer of the news show. “What do THEY want?” she’d ask.<br />

“They want to attract an audience. They want imagery/video that<br />

looks compelling on the screen. They want ACTION. They want<br />

stories that compel emotion.”<br />

“No one outside your school cares that your esteemed Grandmaster<br />

from Korea is visiting your school. Or that your business has<br />

won some sort of award.”<br />

“They DO care about the inspiring story of one of your students<br />

overcoming a physical disability to accomplish something amazing.<br />

They DO care about lots of action on the screen, people doing<br />

cool kicks and breaking boards flying across the screen. That’s<br />

how you capture and keep an audience!” She advises.<br />

Now, in today’s digital age, the influence of social media also,<br />

cannot be underestimated. Karen<br />

emphasizes the need for martial<br />

artists to embrace social media<br />

platforms as a means of reaching<br />

a global audience. Whether<br />

through blog posts, videos,<br />

podcasts, or live streams, social<br />

media allows martial artists to<br />

share their knowledge, insights,<br />

and experiences directly with<br />

their followers.<br />

As an example, Karen’s own<br />

presence on social media, particularly<br />

through her radio blog<br />

show, “The Eden Assignment,”<br />

has allowed her to engage with martial<br />

arts enthusiasts and pioneers from around the world. It’s a testament<br />

to the reach and impact that social media can have in uniting<br />

the martial arts community and spreading valuable insights.<br />

School owners should seriously consider similar strategies to<br />

attract and engage with their communities as well!<br />

Training for Protection: A Calling, Not Just a Job<br />

Karen is also active in the more ‘practical’ area of the <strong>Martial</strong><br />

<strong>Arts</strong>. From the Dignitary Protection program, to the Federal Air<br />

Marshal Services tactical maneuvers programs, she is one of the<br />

few Women to be certified to deliver these types of important<br />

courses.<br />

She’s affiliated with the KDI Dignitary Protection Training, a<br />

renowned organization in the field.<br />

Here, participants, many of whom are not lifelong <strong>Martial</strong> Artists,<br />

gain firsthand insight into the demanding and often perilous<br />

world of those entrusted with safeguarding the lives of others. This<br />

training exposes them to<br />

the rigorous discipline,<br />

unwavering vigilance,<br />

and personal sacrifices<br />

required of a protector,<br />

where the stakes are immeasurably<br />

high (literally<br />

life and death), and the responsibilities<br />

are immense.<br />

From tactical shooting,<br />

driving, hand to hand combatives,<br />

and much more,<br />

each ‘protector’ is charged<br />

with the deep responsibility of defending someone else’s life,<br />

given the training to be able to do so successfully, and understand<br />

the gravity of that commitment!<br />

Well Earned Accolades<br />

Appearing in every major martial arts magazine in the country,<br />

including six magazine covers of her own, Karen’s story is a testament<br />

to the indomitable human spirit—a narrative of reinvention,<br />

passion, and unwavering dedication. Spanning across the realms<br />

of media, martial arts, literature, and personal security, providing a<br />

glimpse into the diverse career of a woman who constantly pushes<br />

her own boundaries and challenges the world around her. Beyond<br />

the glitz of headlines and newsrooms, Karen’s life experience embodies<br />

profound transformation, fueled by an insatiable thirst for<br />

knowledge, personal growth, and a steadfast belief in the ability of<br />

a single individual to make a significant impact on the world.<br />

Not only a Grandmaster of Tang Soo Do, one of the VERY few<br />

Women to have ever earned this honor, In 2012, the Honorable<br />

Mayor Michael Hancock of the City and County of Denver, Colorado<br />

Proclaimed “Karen Eden Day” - “in recognition of your compassion<br />

for others, Denver and the world are a much better place.”<br />

In August of 2017, Karen was<br />

presented with “The President’s<br />

Lifetime Achievement Award”<br />

from the office of the President<br />

of the United States, citing “…for<br />

her lifelong commitment to building<br />

a stronger nation through<br />

volunteer service.”<br />

In addition to being a highly<br />

sought after speaker, instructor,<br />

and media advisor, Karen has<br />

been inducted into numerous<br />

‘Hall of Fame’s”, and appeared in two major Hollywood productions,<br />

including stunt work in Van Damme’s “Sudden Death,” and a<br />

feature role in “Sworn to Justice” (w/Cynthia Rothrock).<br />

Her transformation from a television anchor to a martial arts<br />

philosopher, protector, media consultant, and prolific writer is a testament<br />

to her unwavering dedication to martial arts and personal<br />

growth. As we reflect on her accomplishments, it becomes evident<br />

that she is a true martial arts renaissance woman, forever pushing<br />

boundaries and challenging norms.<br />

44 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6


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COVER STORY<br />

Sport Karate Museum<br />

Honors 3 <strong>Martial</strong> <strong>Arts</strong> Heroes<br />

Mike Stone: Awarded 10th Dan, Celebrating A Life of<br />

<strong>Martial</strong> <strong>Arts</strong> Excellence<br />

Mike Stone, born on June 29,<br />

1943, is a living legend in the world<br />

of martial arts. His journey from<br />

humble beginnings to international<br />

acclaim is a testament to his dedication,<br />

resilience, and extraordinary<br />

talent.<br />

Mike’s martial arts journey began<br />

on the island of Maui, Hawaii. It<br />

was at Lahainaluna High School<br />

where he first encountered the art<br />

of Aikido. Little did he know that this<br />

initial exposure would set the stage<br />

for a lifetime of martial arts excellence.<br />

After graduating, Mike joined the US Army in 1962. It was during<br />

his time stationed at<br />

Fort Chaffee in Arkansas<br />

that he began studying<br />

Shorin-ryu Karate.<br />

Remarkably, he achieved<br />

his black belt in just six<br />

months under the tutelage<br />

of Herbert Peters. His<br />

tenacity and aggressive<br />

style in the ring earned<br />

him the nickname “The<br />

Animal,” and he went on<br />

to amass an incredible record of 93 consecutive wins.<br />

In 1964, Mike Stone achieved a defining moment in his career<br />

by winning the sparring grand championship at the inaugural<br />

International Karate Championships in Long Beach, California. This<br />

victory catapulted him to the forefront of the martial arts world.<br />

But Mike’s contributions didn’t stop at the dojo; he also shared his<br />

knowledge with the world through his book, “Mike Stone’s Book of<br />

American Eclectic Karate.”<br />

Mike Stone continued to achieve<br />

greatness in his martial arts career. He<br />

won the Southwest Karate Championship<br />

in 1963 and became Grand<br />

Champion at Ed Parker’s 1964 Internationals<br />

Karate Championship. His<br />

victories extended to the First <strong>World</strong><br />

Karate Tournament in Chicago and the<br />

U.S. National Karate Championships<br />

in 1965. In 1968, he clinched the <strong>World</strong><br />

Professional Karate Championship title.<br />

Mike Stone’s legacy extends far beyond his martial arts<br />

achievements. He embodies resilience, dedication, and the pursuit<br />

of excellence. His life story serves as an inspiration to all, reminding<br />

us that with unwavering determination, one can reach the<br />

highest levels of success. Mike Stone is not just a martial arts icon;<br />

he is a testament to the transformative power of martial arts and<br />

the indomitable spirit of a true champion.<br />

In some sense, with all of these fantastic achievements, Mike<br />

didn’t receive the highest level of rank in the martial arts. To<br />

rectify this huge oversight, on October 6, 20<strong>23</strong> at the Sport Karate<br />

Museum Legend event, Mike Stone was honored and received his<br />

10th Dan Certificate which was signed off on by some of the most<br />

notable leaders in sport karate history and it was a historical first<br />

of its kind award. Well deserved and a huge vindication for Mike<br />

Stone’s exceptional career and contribution to the martial arts!<br />

Grandmaster Karen Eden Herdman: Unstoppable<br />

Dedication to <strong>Martial</strong> <strong>Arts</strong> and Community<br />

Grandmaster Karen Eden<br />

Herdman, a 7th-degree martial<br />

arts master, is not just a martial<br />

artist but a living testament to the<br />

indomitable spirit that martial arts<br />

can nurture. Born on June 18, 1962,<br />

her life’s journey is a remarkable<br />

testament to the transformative<br />

power of martial arts and unwavering<br />

determination.<br />

Karen Eden Herdman’s path<br />

in martial arts was paved with extraordinary<br />

resilience. In the face of<br />

personal struggles and challenging<br />

circumstances, she discovered solace, strength, and purpose<br />

in the martial arts. Her unwavering dedication not only transformed<br />

her life but also illuminated a path of hope for others facing similar<br />

challenges.<br />

Her achievements in martial arts are nothing short of exceptional.<br />

Karen is one of the very few women in the art of Tang Soo Do to<br />

attain the rank of 7th-degree black belt, a remarkable accomplishment<br />

that reflects her dedication and expertise. Furthermore, she<br />

possesses unique qualifications, being among a select group of<br />

women trained to teach anti-terrorist tactical maneuvers by the<br />

Federal Air Marshal Services.<br />

However, what truly sets Grandmaster Karen Eden Herdman<br />

apart is her unwavering commitment to community service. She<br />

dedicates her time to teach underprivileged youth and former<br />

gang members in the inner-city of Denver, Colorado. Her work<br />

with these young individuals led to the prestigious recognition of<br />

46 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6


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“Karen Herdman Day,” awarded by Michael Hancock, the mayor of<br />

Denver, for her invaluable contribution to the community.<br />

Karen’s impact reaches beyond borders. Her martial arts program,<br />

known as the “Blood and Fire Federation,” has gone global<br />

through The Salvation Army, with affiliates in Africa, Canada, Eastern<br />

Europe, and across the United States. Being of Native American<br />

descent, she visits reservations and Indian schools to inspire<br />

Native American youth. She also engages with the public school<br />

system, motivating young people to make positive decisions and<br />

stay drug and alcohol-free.<br />

In 2017, Karen Eden Herdman received the “Lifetime Achievement<br />

Award” from the Office of the President of the United States,<br />

recognizing her lifelong commitment to building a stronger nation<br />

through community service. Her documented thousands of community<br />

service hours and her own life story serve as an inspiring<br />

testament to the power of choice and determination, reminding all<br />

that they can be unstoppable in the face of adversity.<br />

Grandmaster Karen Eden Herdman’s life embodies the martial<br />

arts’ core values of discipline, perseverance, and empowerment.<br />

Her dedication to both martial arts excellence and community<br />

service serves as an enduring source of inspiration, proving that<br />

martial arts can empower individuals to not only overcome their<br />

personal challenges but also uplift entire communities. She stands<br />

as a living testament to the positive impact one person can make<br />

in the world.<br />

With all of these wonderful accomplishments, Karen was<br />

honored on October 7, 20<strong>23</strong> at the Sport Karate Museum Legend<br />

event, for her pioneering inspiration and contribution to the martial<br />

arts through a Celebrity Tribute Roast. She also was there to promote,<br />

along with other women martial arts pioneers, the debut of<br />

the book, Women of the Sport Karate Museum.<br />

Jerry Smith: A <strong>Martial</strong> <strong>Arts</strong> Legacy of Innovation and<br />

Dedication<br />

Jerry Smith, a former professional<br />

full-contact fighting<br />

coach, left an indelible mark<br />

on the world of martial arts.<br />

As the co-founder of the<br />

Black Karate Federation<br />

(BKF) and the visionary behind<br />

The Five-Level Method/<br />

Shorin-Ju Kenpo, his story is<br />

one of perseverance, innovation,<br />

and empowerment.<br />

Born on August 17, 1942,<br />

Jerry Smith’s journey in martial arts was a testament to his unyielding<br />

dedication. He rose to prominence not only as a three-time<br />

international champion in semi-contact karate but also as a mentor<br />

and trainer of world-rated full-contact fighters. His impact on the<br />

martial arts world extended far beyond the accolades he earned.<br />

In the late 1960s, a group of passionate martial artists, including<br />

Jerry Smith, gathered to train and exchange techniques. This<br />

diverse group, which included martial artists like Cliff Stewart, Ron<br />

Chapel, Steve Sanders, Donnie Williams, Karl Armelin, and Curtis<br />

Pulliam, would play a pivotal role in shaping the future of martial<br />

arts. Jerry Smith’s graphic design skills led to the creation of the<br />

BKF logo, and from this, the Black Karate Federation was born,<br />

with Steve Sanders<br />

as the first president<br />

and Jerry Smith as<br />

the first vice-president.<br />

The BKF opened<br />

its first official school<br />

in Los Angeles in<br />

1971, known as “The<br />

103rd Street School.”<br />

It became a hub for martial arts champions such as Joe Lewis,<br />

Cecil Peoples, and Benny Urquidez. This school even gained<br />

cinematic fame when scenes from the legendary martial arts film<br />

“Enter The Dragon” were filmed there, immortalizing Jerry Smith<br />

and the BKF.<br />

Jerry’s journey extended beyond the dojo as he became an<br />

illustrator for Black Belt <strong>Magazine</strong> in 1973. He also served as a<br />

tournament official at prestigious events like Mike Stone’s East vs.<br />

West Coast Team Championships.<br />

In 1980, Jerry Smith founded “The Five-Level Method,” a<br />

unique martial art training system. Born from his own fighting<br />

career and years of training professional fighters, this system emphasized<br />

physical conditioning,<br />

technique, mechanics,<br />

psychology, and academia.<br />

It taught not only fighting<br />

principles but also practical<br />

self-defense from every<br />

angle.<br />

Jerry’s dedication to<br />

martial arts extended to<br />

celebrity students, personal<br />

security work, and a roster<br />

of regional and world-rated<br />

fighters. His contributions<br />

were documented in various<br />

martial arts publications, books, and TV specials, including “Who’s<br />

Who in the <strong>Martial</strong> <strong>Arts</strong>.”<br />

Jerry Smith’s legacy continues through his students and the<br />

martial art he founded, Shorin-Ju Kenpo, which embodies his dedication<br />

to character development. He instilled values of discipline,<br />

perseverance, and excellence in generations of martial artists.<br />

In the annals of martial arts history, Jerry Smith’s name shines<br />

as a beacon of innovation, empowerment, and dedication. His<br />

teachings and legacy continue to inspire and empower individuals<br />

to reach their fullest potential, not only in martial arts but in life<br />

itself. Jerry Smith will forever be remembered as a martial arts<br />

luminary whose impact knows no bounds.<br />

To honor Jerry’s huge overlooked contribution to the martial<br />

arts, especially within the African American community, on October<br />

7, 20<strong>23</strong> at the Sport Karate Museum Legend event he received<br />

a long overdue tribute from many legendary industry leaders.<br />

48 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6


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SCHOOL PROFILE<br />

<strong>Martial</strong> <strong>Arts</strong> America —<br />

Rochester, NY: Nurturing<br />

Excellence for Over 40 Years<br />

Since its inception in 1980, <strong>Martial</strong> <strong>Arts</strong> America - Rochester, NY, under the<br />

stewardship of Matt Dorsey, has been an embodiment of dedication, excellence, and<br />

empowerment. Situated in Rochester, New York, this institute has been committed to<br />

imparting martial arts wisdom to both children and adults alike.<br />

Dorsey’s Success is Building the Leaders<br />

of Tomorrow.<br />

At the heart of their curriculum<br />

lies the art of Isshin ryu,<br />

Iaido, and Fitness Kickboxing.<br />

These diverse offerings<br />

cater to a wide spectrum of<br />

students, ensuring a comprehensive<br />

and holistic martial<br />

arts experience.<br />

Spanning three locations<br />

across Rochester, <strong>Martial</strong> <strong>Arts</strong><br />

America has grown to serve its<br />

community effectively, touching<br />

the lives of around 350<br />

active students. The institute’s<br />

reach is a testament to their<br />

commitment to fostering a<br />

martial arts community that<br />

spans generations.<br />

Matt Dorsey, the driving<br />

force behind <strong>Martial</strong> <strong>Arts</strong><br />

America, boasts an illustrious<br />

martial arts journey.<br />

His martial arts odyssey began in 1980, and since then, he has<br />

earned black belts in Isshin ryu karate, Tae Kwon Do, and Iaido.<br />

Matt’s journey is a testament to his unwavering dedication to the<br />

arts and his continual pursuit of excellence.<br />

<strong>Martial</strong> <strong>Arts</strong> America’s commitment to growth and progress is<br />

evident in their comprehensive offerings. With Black Belt Club,<br />

Master Club, and Leadership programs, they nurture a culture of<br />

continual learning and self-improvement.<br />

The institute’s efficient utilization of school management<br />

software applications enhances their administration and ensures<br />

a seamless experience for their students. Regular student newsletters<br />

reflect their dedication to transparent communication and<br />

community engagement.<br />

<strong>Martial</strong> <strong>Arts</strong> America’s digital presence is optimized for lead<br />

generation, with their website generating over 30 leads each<br />

month. This robust digital strategy underscores their forward-thinking<br />

approach to growth and expansion.<br />

Over the years, <strong>Martial</strong> <strong>Arts</strong> America - Rochester, NY, has<br />

achieved significant milestones. By teaching thousands of students<br />

over four decades, they have created a legacy of excellence<br />

that continues to impact lives. Their success stories are a<br />

testament to their commitment to fostering personal growth and<br />

empowerment.<br />

Their marketing strategies over the last 12 months have incorporated<br />

a multi-faceted approach, including direct mail, Facebook<br />

ads, and email marketing. These efforts have contributed to their<br />

sustained growth and engagement.<br />

As they look to the future, <strong>Martial</strong> <strong>Arts</strong> America’s developmental<br />

goals for the next five years are centered around continuous<br />

improvement. They aspire to enhance their services and further<br />

invest in staff development, ensuring that their legacy of excellence<br />

continues for generations to come.<br />

54 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6


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Master Kim’s Cuong <strong>Martial</strong><br />

<strong>Arts</strong>: A Premier <strong>Martial</strong> <strong>Arts</strong><br />

Destination<br />

Master Kim’s Cuong <strong>Martial</strong> <strong>Arts</strong> is one of the top locations<br />

for self-defense training in St. Louis, Missouri. Under his<br />

dedicated leadership and pursuit of his vision, Master Hun<br />

Kim has turn his school into a premier example of excellence<br />

in martial arts professionalism.<br />

Master Kim’s Cuong<br />

A New Home for a Thriving Legacy<br />

Master Kim’s Cuong <strong>Martial</strong> <strong>Arts</strong> recently found its new home<br />

in a expansive 12,000 square foot space, strategically located right<br />

next door to its previous location. This spacious venue was previously<br />

a Gold’s Gym, which closed during the pandemic. Master<br />

Kim, seizing an incredible opportunity, secured this new location,<br />

ensuring that his school could continue to thrive.<br />

Expanding Horizons<br />

One of the primary reasons for this move was to offer a broader<br />

range of programs to the community. Master Kim aimed to provide<br />

an exceptional summer camp, winter camp, and after-school program.<br />

In addition to traditional martial arts instruction, the school<br />

also offers an American Ninja Warrior program, ensuring that students<br />

have access to diverse, engaging, and challenging activities.<br />

Dedication to Community<br />

Master Kim’s commitment<br />

to the community<br />

is evident through his investment<br />

in after-school<br />

programs, which have<br />

not only sustained during<br />

the pandemic but are<br />

now on an upward trajectory.<br />

This dedication<br />

to youth development<br />

is mirrored in his focus<br />

on summer camps and<br />

after-school programs,<br />

showcasing his vision<br />

for a brighter future for<br />

children in the area.<br />

Birthday Parties: A<br />

Unique Experience<br />

Master Kim’s Cuong<br />

<strong>Martial</strong> <strong>Arts</strong> is well-known<br />

for its exceptional birthday<br />

party offerings. The<br />

school offers a thrilling<br />

experience for kids with<br />

a vast array of equipment<br />

and the opportunity to<br />

try martial arts during<br />

their special day. Master<br />

Kim’s expertise in creating<br />

memorable birthday<br />

celebrations is truly commendable,<br />

offering a fantastic<br />

value for families.<br />

Education and Trust<br />

One of the keys to Master Kim’s success is the trust he builds<br />

with parents. When meeting with potential after-school program<br />

candidates, he provides them with instructor guides and detailed<br />

program information. This transparent approach allows parents to<br />

understand the educational value and commitment to excellence<br />

Master Kim’s Cuong <strong>Martial</strong> <strong>Arts</strong> provides.<br />

Master Kim’s Cuong <strong>Martial</strong> <strong>Arts</strong> is not just a martial arts school,<br />

but a community cornerstone dedicated to enriching the lives of<br />

children and families. Master Hun Kim’s vision, hard work, and<br />

commitment to quality have transformed this school into a top<br />

notch martial arts institution. With a new and expansive facility,<br />

diverse programs, and a focus on community and trust, Master<br />

Kim’s Cuong <strong>Martial</strong> <strong>Arts</strong> stands as a shining example of martial<br />

arts excellence.<br />

56 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6


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TEAMWORK<br />

The Power of Choice<br />

by Hanshi Dave Kovar<br />

Many consider the martial arts a source of power. Certainly it is that. However, power<br />

without principle is a temporary phenomenon and ultimately leads to dissipation of<br />

effort or failure.<br />

Long-term success in the martial arts<br />

industry, as in other industries, can be<br />

equally challenging for those with the<br />

added power of experience and those who<br />

are just starting in the industry. Short-term<br />

success can be achieved by many, but it<br />

is the few who are able to utilize time-honored<br />

principles that maintain<br />

long-term success.<br />

One of those principles<br />

is the power of<br />

choice.<br />

The power of choice<br />

lies in your ability to<br />

remember that even a<br />

difficult situation presents<br />

you with a number<br />

of options. Each day<br />

we make several<br />

choices with<br />

regard<br />

to our eating habits, personal<br />

style, leisure, and entertainment.<br />

However, many forget<br />

to choose mindfully.<br />

In other words, if you<br />

don’t like the way things are<br />

going, change how you deal<br />

with your circumstances. “The<br />

definition of insanity is doing<br />

the same thing over and over<br />

again and expecting different<br />

results.”<br />

You can put this power to work by simply being aware of the<br />

number of options you have available to you at any given time.<br />

If A is the power of choice: A= B + C<br />

Where...<br />

B is mindfulness of the infinite options<br />

C is the wisdom to choose the right option<br />

Remember, every choice you make affects the direction your<br />

life takes. Choose wisely.<br />

Gan batte kuda sai = “Always doing your best”<br />

Focusing on your business and teaching martial arts to others<br />

should be at the top of the list, but don’t leave your own training<br />

out of the equation! Take time to be a martial artist.<br />

HANSHI DAVE KOVAR is an 8th degree black belt and recognized as the “Trainer of Trainers.” Hanshi<br />

Dave Kovar is an internationally acclaimed instructor with black belt degrees in ten different martial arts styles. His<br />

systems have been implemented in hundreds of schools around the US.<br />

58 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6<br />

Photograph (right) byValleraTo


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SEEKING STORIES!<br />

<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong> is the definitive source<br />

for information, news, education, ethical business<br />

practices, product reviews and innovative developments in<br />

the world of martial arts business.<br />

We are always on the look out for notable, engaging and<br />

valuable stories for our readers!<br />

If you, your school, organization, event, product, or service<br />

has a story that might be of value to our readers, we’d love to<br />

hear about it!<br />

<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com/Ureport<br />

Contact us at: 407-895-1996<br />

or Email Editor@<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com


MIND MASTERY<br />

Why Publish a Book?<br />

by Grandmaster Jessie Bowen<br />

In 1986, as a support tool for my martial arts schools, I released my first training<br />

guidebook. I had no idea how powerful having work published could be. This was<br />

all before the digital age of self-publishing. Nevertheless, my training handbook was<br />

one of the instruments that helped me land a job teaching martial arts in a physical<br />

education class at Duke University, which I held for 28 years.<br />

Since then, I’ve published over 20 books, won numerous<br />

awards, and founded my own publishing company (Elite Publications)<br />

to assist self-publishing authors in achieving success.<br />

Producing and promoting a decent book that generates cash<br />

and promotes you as an author takes a lot of effort. If so much<br />

goes into self-publishing, you may wonder why you should<br />

bother. Different people have different reasons for<br />

writing a book. Some of them have a great idea<br />

for a book, often a fiction book, and they have<br />

always wondered if they could really write and<br />

publish it. It could be a life-long dream. There<br />

are other reasons as well, and ones you may<br />

not have thought of.<br />

Increase Authority—If you are a martial<br />

arts instructor, coach, online business<br />

owner, trainer, or niche blogger,<br />

writing a book is<br />

a fabulous way to<br />

improve your perceived<br />

authority in<br />

your industry. In our<br />

society, authors<br />

enjoy high status.<br />

Therefore, writing a<br />

quality book automatically<br />

increases<br />

your authority in<br />

your field.<br />

Grow your audience—Adding a book to your business model is<br />

just another way people can find you and the advice they seek.<br />

Increase your income—A book is just another way to offer your<br />

expert advice to a broader audience looking for help. It gives you a<br />

way to help more people and bring in more income while you do it.<br />

Create a career—Not a coach, online business owner, or blogger<br />

yet? Or maybe you don’t want to do those things, but you want<br />

to share your knowledge or creativity with the world while making<br />

a good living at it. Many people are now making a full-time living<br />

writing and self-publishing books. If they can do it, so can you!<br />

GRANDMASTER JESSIE BOWEN is president of Karate International of Durham, Inc., a member of the<br />

American <strong>Martial</strong> <strong>Arts</strong> Association Sport Karate League and Hall of Fame, and has been a member of the Duke University<br />

PE Staff for over 25 years. He is the author of Zen Mind-Body Mindfulness Meditation and Zen Mind-Body Mindfulness<br />

Meditation for <strong>Martial</strong> <strong>Arts</strong>, as well as several other books, programs, and audio CDs on meditation and success training.<br />

60 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6<br />

Photograph (right) by graffoto8


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GROWTH HACKS<br />

14 Trend Marketing Strategies<br />

To Elevate New Leads Fast<br />

by Mr. Sean Lee<br />

Trend marketing strategies for martial arts school owners at this moment should be<br />

aligned with the latest industry trends and the evolving needs and preferences of your<br />

target audience. Here are some strategies to consider:<br />

1. Health and Wellness Focus:<br />

Promote the physical and mental health benefits of martial<br />

arts training, emphasizing how it enhances fitness, reduces stress,<br />

and supports overall well-being.<br />

2. Personalized Training Programs:<br />

Provide personalized training plans for students based on<br />

their fitness level, goals, and preferences to cater to their individual<br />

needs.<br />

3. Self-Defense and Safety Workshops:<br />

Highlight the value of safety and self-defense classes, showcasing<br />

your school as a place where individuals can learn practical<br />

skills to protect themselves and others.<br />

4. <strong>Martial</strong> <strong>Arts</strong> for Kids and Teens:<br />

Target younger demographics by emphasizing<br />

the discipline, confidence, and focus that martial<br />

arts can instill in children and teenagers.<br />

5. Online Marketing and Social Media:<br />

Leverage the power of social media and<br />

online marketing through targeted advertising,<br />

influencer partnerships, and engaging content on<br />

platforms like Instagram, Facebook, and YouTube.<br />

6. Sustainable and Eco-Friendly Practices:<br />

If applicable, promote your commitment to<br />

sustainability and eco-friendly practices,<br />

aligning with the growing importance of<br />

environmental consciousness.<br />

7. Diverse and Inclusive<br />

Marketing:<br />

Ensure your marketing<br />

materials reflect diversity and<br />

inclusivity by showcasing students and instructors from various<br />

backgrounds, creating a welcoming environment for all.<br />

8. Engage with User-Generated Content:<br />

Encourage students to share their training experiences on<br />

social media using a unique hashtag. Repost and celebrate this<br />

user-generated content to build a sense of community.<br />

9. Mobile Apps and Technology Integration:<br />

Invest in mobile apps or platforms that offer convenient<br />

scheduling, training resources, and a way for students to track their<br />

progress.<br />

10. Community Involvement:<br />

Engage with your local community by offering free or lowcost<br />

self-defense workshops or hosting charity events, demonstrating<br />

your commitment to making a positive impact.<br />

11. Collaborations and Partnerships:<br />

Partner with local gyms, health food stores, or wellness<br />

businesses for co-promotions, helping you reach new audiences<br />

through cross-promotions.<br />

12. Video Marketing and Live Streaming:<br />

Create instructional videos, conduct live Q&A sessions, or<br />

live stream classes to engage your audience with shareable video<br />

content.<br />

13. Storytelling and Brand Narrative:<br />

Develop a compelling brand story that connects with your<br />

audience emotionally. Share your journey, successes, and the positive<br />

impact you’ve had on your students’ lives.<br />

14. Competitive Edge:<br />

Highlight what makes your martial arts school unique, whether<br />

it’s a specialized discipline, renowned instructors, or exceptional<br />

facilities. Emphasize what sets you apart from the competition.<br />

SEAN LEE is the Executive Director of Sales and Marketing for hundreds of martial arts schools<br />

and specializes in online and social media marketing using his extensive professional experience in<br />

sports and martial arts marketing, contract negotiation, and investment.<br />

62 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6


BE RECOGNIZED in future editions of<br />

<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong>.<br />

Our goal at <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong> is to<br />

support our industry and help you grow your martial<br />

arts school. It’s incredibly useful for our readers to hear<br />

about YOUR specific experiences and results.<br />

You are part of a wonderful industry and community<br />

with <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong>, and now, you’ll<br />

be able to share and contribute to that community in a<br />

richer and more meaningful way than ever before!<br />

Share Stories About:<br />

• Achieving a New Rank<br />

• Opening a New Location<br />

• Winning an Award<br />

• Discovering a Successful Marketing Strategy<br />

• Building a Retention System that Works Well<br />

• Tournament Results<br />

• Anything else that our readers might find valuable!<br />

<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com/Ureport<br />

Or send your story ideas to Editor@<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com


NINJA BUSINESS TACTICS<br />

Compassion and the<br />

<strong>Martial</strong> Artist<br />

by An-Shu Stephen Hayes<br />

I truly believe you can only give as much compassion as you can afford. When you<br />

are very strong, you can afford to show a lot of compassion. Not very strong? You risk<br />

your compassion being perceived as weakness, and you are vulnerable to suffering<br />

intolerable loss. This is one irony of martial arts training: the better fighter you are, the<br />

less you seem to need to fight.<br />

I wanted to study martial arts when I was a youth, to be ready<br />

to stand up for those unfairly abused by bullies. Does<br />

that make sense to you that I would want to<br />

learn “how to win fights” as a way to encourage<br />

more compassion and peace in the<br />

world?<br />

As we study how to be protectors, we<br />

might find it easier talking about compassion<br />

than actually putting those insights<br />

to work. Theory is easier than practice,<br />

especially when it comes to making<br />

space for people who may annoy us.<br />

There are two aspects of compassion.<br />

First there is “feeling of compassion”.<br />

You look at others and empathize with<br />

their feelings and perspectives,<br />

understand why they do or<br />

say or think what they do,<br />

and wish them a better<br />

experience.<br />

Second is “application<br />

of compassion”,<br />

where you<br />

know how and<br />

when to offer a<br />

helping hand –<br />

or in some cases a loving kick in the rear end.<br />

Compassion is a skill. Developed over time, it gives us an<br />

increasing appreciation of the human condition and cultivates a<br />

set of skilful means for handling the challenges of life inside and<br />

outside the dojo. We are less likely to short-circuit to violent treatment<br />

of others when we understand their confusion or pain –<br />

maybe we can rise above taking their hostility personally. We are<br />

so well-trained and powerful that we are less likely to fear and<br />

be threatened by those who are dominated by fear and threat in<br />

their lives.<br />

AN-SHU STEPHEN HAYES has authored more than 20 books, worked as a body guard for the Dali<br />

Lama, supervised over 30 school locations worldwide, and was named “A legend; one of the 10 most influential<br />

living martial artists in the world” by Black Belt <strong>Magazine</strong><br />

64 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6<br />

Photograph (right) by ronstik


CLASSIFIED<br />

Browse the <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong><br />

COMMUNITY MARKETPLACE<br />

Do You Have Items to Sell?<br />

Is There Something You Need?<br />

Selling Your School?<br />

Looking to Buy a School?<br />

Are You An Instructor Looking For a<br />

Career in The <strong>Martial</strong> <strong>Arts</strong>?<br />

Are You a School Owner<br />

Looking to Hire Instructors?<br />

<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6 65


EXTRAORDINARY MARKETING<br />

Fire Those Who “Suck the Life”<br />

from Your School (Part 1)<br />

by Grandmaster Stephen Oliver<br />

I was listening to Tom Peters one day and he was talking about an accounting firm that<br />

took a rather radical approach to building their business: they fired the bottom 30% of<br />

their clients!<br />

They sat down, took a look a their client roster, and evaluated<br />

them on the basis of several factors:<br />

• Is this someone that we enjoy working with, who adds value to<br />

our practice and who enhances our business?<br />

• Is this someone who pays on time and contributes at a level<br />

proportionate to the time they take to service.<br />

I really hate to admit it, but I used this idea<br />

rather aggressively a few years back, and<br />

gee, it really worked.<br />

How did I go about this?<br />

Well, I had a branch that had been<br />

doing extremely poorly. Things just really<br />

hadn’t been run properly. Unfortunately,<br />

my staff really enjoyed working out, but<br />

didn’t care much for marketing, or even for<br />

paying attention to student retention.<br />

When I personally took over<br />

the location, there were major<br />

problems, to say the least.<br />

Radical changes upset<br />

many (if you can say many<br />

with the tiny active count<br />

they had accrued).<br />

As usual, the major<br />

problems come from the<br />

Black Belts, followed by<br />

the Brown Belts.<br />

Maybe I was just in<br />

a bad mood, but I basically<br />

made radical changes.<br />

When senior students complained,<br />

I explained as nicely as possible that it was my way or the<br />

highway. They would either adjust and be supportive, or find some<br />

other place to be happy.<br />

Sure enough, I irritated or just plain fired about 24 people. Then<br />

guess what? The school got to be a lot more fun. The negative<br />

undercurrents disappeared, and the school went from 95 to 310<br />

students in about 12 months! The really loyal Black Belts chipped<br />

in and suddenly became strong leaders when space was made for<br />

them, and the negative energy was erased.<br />

I was speaking to a very well-known industry leader several<br />

years ago while holding a seminar for and teaching his staff and<br />

associates. He actually suggested that he wanted to eliminate the<br />

parent seating area in his school to “keep the parents from sitting<br />

there bitching about things the entire class.”<br />

One way you could evaluate this comment is that there must<br />

be a really mediocre level of student service overall in that school,<br />

if the complaining parents were prevalent enough to actually consider<br />

eliminating the seating area.<br />

However, I’d be the first to admit that no matter how good you<br />

are, there’s always that bottom 5% who, no matter what you do, are<br />

going to be negative — and a certain group for whom your philosophies<br />

and theirs are just never going to completely align.<br />

You may be far better off to address the bitching/ moaning<br />

crowd head-on whenever possible, one on one, never in groups.<br />

Before you do, take an OBJECTIVE look at what’s going on. You<br />

might find they are RIGHT. If you’ve dropped the ball on service<br />

with this family, generally been sloppy in your follow-through, or<br />

just haven’t performed at your peak, then by all means, admit it, fix<br />

it, regain trust and create a friend. Those who complain — if treated<br />

properly and paid attention to at the right time — can become your<br />

most loyal students.<br />

GRANDMASTER STEPHEN OLIVER, is a 9th degree black belt and is the founder and CEO of<br />

Mile High Karate schools, and founder of the <strong>Martial</strong> <strong>Arts</strong> Wealth Mastery Program.<br />

66 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6


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PILLARS OF SUCCESS<br />

Network Like Successful People!<br />

by Grandmaster Y. K. Kim<br />

You cannot see behind your back, unless you have a mirror. You need another’s point<br />

of view to see yourself much clearer. A network is the best resource to help you solve<br />

a problem, as long as they are positive and counsel you with wisdom. Invest your time<br />

and energy to build a winning team, and listen well to their advice, to help you reach<br />

your dream.<br />

Successful People Have a Network Mindset!<br />

Successful life begins with a successful network; the purpose of<br />

social media is building a successful network. Building<br />

a successful network means creating a successful<br />

future.<br />

Network positively: Choose positive and intelligent<br />

people. Motivate, recognize, and support<br />

one another to build a successful network. Positive<br />

networking creates a productive future.<br />

Network wisely: Choose confident and wise<br />

people. Treat other people fairly, not equally, depending<br />

on their abilities, strengths, talents, skills,<br />

and education. On top of that, recognize and admire<br />

others with respect, understanding, and true care.<br />

You will have reliable relationships.<br />

Failures Have a Destroying<br />

Mindset<br />

Network negatively: Associate<br />

with pessimistic people, criticize<br />

and discourage others, and you<br />

will destroy many relationships<br />

and make lots of enemies.<br />

Network carelessly: Associate<br />

with stupid and careless<br />

people, and you will do stupid<br />

things together. You can’t have<br />

any reliable relationships.<br />

Can you network like successful people?<br />

1) Invest your time to find positive and wise people and treat<br />

them fairly. Think twice about the consequences before speaking<br />

or acting, and put yourself in other people’s shoes. You will be<br />

surprised. You will have many reliable relationships.<br />

2) Recognize others genuinely, care for them deeply, and treat<br />

them fairly until it becomes second nature.<br />

3) Practice The 5 Pillars of True Success. It will guide you to network<br />

positively and wisely.<br />

*This is an excerpt from the book The Five Pillars of True Success<br />

in the section on The Top 10 Successful Habits.<br />

GRANDMASTER Y. K. KIM is the most successful martial arts business leader in the US, having written<br />

over 30 books on martial arts, business, leadership, and success. He has won numerous public service<br />

awards and is the founder of the leading martial arts marketing and management company in the US.<br />

68 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6<br />

Photograph (right) by Caiaimage/Martin Barraud


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STAFF DEVELOPMENT<br />

15 Gym Myth That School<br />

Owners Should Know (Part 3)<br />

by Grandmaster Zufi Ahmed<br />

Once again, remember, these are some of the ideas that your prospects and students<br />

have, so being aware can help you to educate them better and endear them to all that<br />

your school truly provides.<br />

Myth #11: Supplements Can Replace A Good Diet Supplements<br />

can never replace a good diet. They are made to add to a<br />

good diet, not replace it. The body prefers whole foods and they<br />

are actually absorbed better than supplements. Combining a good<br />

diet with supplements is recommended and will provide the best<br />

results. Supplements Can Never Replace A Good Diet.<br />

Myth #12: You Can Eat Anything If You Train Without Gaining<br />

Fat If a person doesn’t eat correctly, they run the risk of gaining<br />

fat whether or not they train. Performing cardio<br />

helps rid of the fat, but it can be mind boggling<br />

performing endless amounts of cardio to fight off<br />

all the fat gained from bad eating habits. Having<br />

a small cheat meal every one to two weeks is recommended<br />

and will keep you mentally in check.<br />

Myth #13: Eating Any Food At Night Is Bad It<br />

is important to eat at night before going to sleep,<br />

so the body has the needed nutrients throughout<br />

the long sleeping period. Eating high fat foods is<br />

definitely bad and should be completely avoided.<br />

However, consuming protein-rich foods that<br />

contain a slight bit of fat and foods with<br />

complex carbs is highly recommended,<br />

as it helps the body recover and restore<br />

its energy reserves.<br />

Myth #14: Machines Are Better<br />

Than Free Weights It is common to<br />

see ads about new fancy machines<br />

that are supposedly better than free<br />

weights in every aspect. Those are always false, as machines,<br />

similarly to free weights, have just as many disadvantages as they<br />

do advantages. Combining free weights with machines is best,<br />

as you obtain the best of both worlds. Free weights allow for free<br />

range of motion and the use of stabilizer muscles. However, the<br />

risk of injury is high because incorrect movements out of the range<br />

of motion can easily occur. Machines on the other hand have less<br />

range of motion most of the time, but they often minimize the risk<br />

of injury because of the fixed range of motion. However, injury can<br />

still occur. Also, most trainees have differences in their anatomical<br />

structures and the fixed positions that machines provide might not<br />

fully suit the trainee. In such cases, the particular machines should<br />

be avoided to prevent risking injury. <strong>News</strong> Flash – Body Weight exercises<br />

use more muscle groups, have a strong body not a strong<br />

arms and a weak back, unless you like casualty!<br />

Myth #15: Training Like A Pro Bodybuilder Is Best Most pro<br />

bodybuilders have been training for many years and are taking<br />

drugs. What works for them doesn’t necessarily work for everyone<br />

else. Each individual has a different body and needs to adjust<br />

their workouts according to that. Duplicating a pro bodybuilder’s<br />

workout will not make a person look like a pro bodybuilder. It<br />

takes many years of hard training, proper eating, and dedication<br />

to gain loads of muscle mass. There are no shortcuts that lead to a<br />

bodybuilder-like physique. There Are No Shortcuts That Lead To<br />

A Bodybuilder-Like Physique. It doesn’t hurt to take advice from<br />

a pro, but that advice should be first analyzed and researched<br />

before included in your workout regimen, to see whether or not it<br />

is acceptable for your level of training and if it would benefit you.<br />

GRANDMASTER ZULFI AHMED has amassed acclaim as a world-class competitor, martial<br />

arts educator, and is most notably founder and designer of the internationally renowned style, Bushi Ban.<br />

With over 45 years of martial arts experience and over 300 martial arts awards, his schools include ten<br />

locations across Texas.<br />

72 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6<br />

Photograph (center) by monticelllo


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THE WAY OF THE SAMURAI<br />

The Best Block<br />

Is No Block At All!! (Part 2)<br />

by Shihan Dana Abbott<br />

Remember, a block is the last defense and one that is not usually put into effect until<br />

all other avenues of protection have failed.<br />

The failure to get out of harm’s way, deflect and or block the<br />

weapon is mainly caused by the person’s inability to recognize<br />

danger before it is too late. The more one understands the concepts<br />

of protection, defense, focus, timing, rhythm and balance the<br />

easier it is for them to recognize oncoming strikes and acting on<br />

them before they become too close for comfort.<br />

With this concept understood you should know that you must<br />

be out of the way of the weapons path. It is now our endeavor to<br />

instruct you on the “ins and outs” of protecting yourself against an<br />

opponent who is wielding a dangerous weapon.<br />

To successfully compete against and hopefully best an armed<br />

opponent without a weapon you must first think of<br />

utilizing large amounts of energy. That is, to be<br />

“the fastest you can be” within the guide lines<br />

of balance and focus. Most people do not<br />

understand the depth of<br />

weaponry and neglect<br />

to realize that even if you<br />

think about all the movements<br />

and techniques you<br />

must physically practice<br />

them over and over until rote<br />

memory sets in. Moreover,<br />

most people refuse to learn to<br />

such a heightened plateau because<br />

they find it is too challenging<br />

for them mentally<br />

and physically.<br />

But, for those who want<br />

to go full circle and be able to<br />

defend, fight or compete with<br />

or without weaponry they must learn to integrate the theories and<br />

techniques at full speed….and that is, if you use simple blocks and<br />

deflections with a weapon you must also follow those same basic<br />

moves without one. The person who does not have the luxury of<br />

having a weapon in their hands must compensate for that fact by<br />

being faster than their attacking opponent. They have the choice<br />

of either running for safety, attacking first or countering thus giving<br />

them the upper hand for that brief moment.<br />

That brief moment or “window of opportunity” is short lived<br />

therefore; you must go in for the shot, point or kill without hesitation<br />

and unwavering focus, speed and energy. Anything else<br />

would put you into difficulty and most people wielding a weapon<br />

will not offer you a second chance to get the upper hand.<br />

It should be noted that fancy movements will not work on an<br />

opponent who wants to win the match or take your life. Your defensive<br />

movements should be simple, to the point and executed with<br />

perfection in order to achieve the desired results.<br />

SHIHAN DANA ABBOTT Is a 7th degree black belt in Kenjutsu, starting his 14-year education in Tokyo. He has<br />

published five books and designed a US Patent. Abbott has also conducted seminars in over 30 countries and obtained<br />

his black belt at the Hombu dojo in Yokohama. He currently offers online classes on LearntheSword.com, his unique<br />

swordsmanship academy.<br />

74 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6 Photograph (right) by Shutter2U


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MASTERING MODERN BJJ<br />

The Mat Never Lies!<br />

by Master Carlos Machado<br />

The measure of progress is not related to who has the upper hand one day or<br />

another, but to the degree of consistency someone applies to their time on the mat,<br />

whether practicing a drill or rolling with a partner.<br />

The outcome of who taps whom or who smashes who is not a<br />

factor, although it can be a reference. What counts the most is the<br />

ability to put into execution the moves one learns while doing drills,<br />

initially without resistance, and later on with increasing difficulty.<br />

The gap between learning a move and the ability to execute<br />

that same move against a resisting opponent is called threshold.<br />

The only way someone can push the threshold is through gradual<br />

steps. The slow and steady approach will eventually turn into the<br />

fast and furious approach. Between the two extremes lies the<br />

truth of the mat, which always reveals itself at every session. The<br />

one who succeeds the most is not the one who gets right every<br />

time, which is not always the case, but those who continually push<br />

the threshold higher and higher towards full completion.<br />

When the focus is on threshold, the student does not<br />

worry whether he/she taps or sweeps someone, but<br />

on how far he or she can stretch the line towards the<br />

finish, which on the mat means start and finish a<br />

particular technique.<br />

Any sequence of a jiu jitsu skill follows three<br />

stages: Set up, transition, and completion. Every move<br />

that exists follows this sequence. Many can start<br />

but can’t finish, many can finish but can’t<br />

start, while many can start and finish but<br />

lack the transition in between the two.<br />

In the end it is all about connecting the<br />

dots, in gaining inches and preserving<br />

every gain. Those little bits of progress<br />

allow a person to continually<br />

push the threshold closer and<br />

closer to the desired outcome.<br />

In the greater scheme<br />

of things, jiu-jitsu should be<br />

considered the art of frustration, and done right, it is about<br />

frustrating first the opponent. If you can’t defeat him/her, make<br />

them work harder than you ,to sweat more, to get more tired.<br />

Once that part is done, focus on the transitions, the ability to get<br />

out of positions most get stuck with, while improving the ability<br />

to break someone’s balance in the process. And finally, before<br />

any submission is to be attempted, let weight distribution be the<br />

key, adding pressure to everything, from smashing to squeezing.<br />

Once those are accomplished, the submission is no longer<br />

the target, but the consequence when all the right strategies are<br />

played out.<br />

Not every day will be as planned! Some days you will be the<br />

hammer, while on others you will be the nail! Enjoy every bit of it,<br />

and remember that a bad day on the mat will always beat a bad<br />

day in the office!<br />

MASTER CARLOS MACHADO is one of the pioneers of Brazilian Jiu Jitsu in the United States of America.<br />

Currently a Coral Belt, and promoted to Black Belt by Carlos Gracie Junior, Carlos Machado came to the USA in the early<br />

1990’s with his brothers where they formed the RCJ Machado Jiu Jitsu Association, one of the strongest & growing BJJ<br />

organizations in the world today.<br />

76 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6<br />

Photograph (right) by swilmor


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Have Your School, Organization,<br />

Accomplishment, or Event Featured in<br />

As professional martial arts school<br />

owners and instructors, it’s important<br />

that we stay up to date with the<br />

latest tools, tactics, and strategies<br />

for operating a successful martial<br />

arts school or organization.<br />

We here at <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong><br />

<strong>Magazine</strong> are on an unstoppable<br />

mission to help our industry grow,<br />

and one of the best ways to do that<br />

is by sharing “what’s working” and<br />

what’s not.<br />

So, we want to feature schools,<br />

school owners, instructors,<br />

organizations, students, and industry<br />

contributors that might have a story<br />

our readers would find valuable!<br />

No story is too small or too big for<br />

consideration so long as there is<br />

value to our readers.<br />

<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com/Ureport<br />

Send your Story Idea to us.<br />

Email Editor@<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com<br />

Or Contact us at: 407-895-1996<br />

• One of your students<br />

overcame great obstacles<br />

to achieve their black belt?<br />

Awesome!<br />

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NEXT LEVEL STRATEGY<br />

Developing Love and<br />

Compassion<br />

by Shihan Allie Alberigo<br />

I got an overwhelming response from the article on “Developing Your Spiritual<br />

Connection”. An individual saw me in town and told me that the lesson on developing<br />

compassion actually is changing her life. She took the plan has been using it daily to<br />

make herself a more empathetic and loving person. My heart was touched.<br />

I hope that through this series of articles<br />

I will be writing that many other people may<br />

find benefits in this unique philosophy. Buddhism,<br />

Christianity, Hinduism, Catholicism,<br />

Taoism, Judaism as well as all other religions<br />

have one common goal and that is to be<br />

a loving, compassionate and empathetic<br />

individual. Imagine what a euphoric world we<br />

would live in if everyone just practiced<br />

a bit of these philosophies.<br />

I propose that you follow<br />

a martial arts practice that I<br />

teach in the L.I. Ninjutsu<br />

Centers regularly.<br />

This practice should<br />

be done for a<br />

minimum of 30 days<br />

and is called “The<br />

Random acts of<br />

Kindness.” This was<br />

developed by a team<br />

of martial artists and is<br />

a take off from the motion picture<br />

“Pay it forward.” Perform 3 acts of<br />

kindness to 3 different individuals.<br />

One a family member, the other<br />

an acquaintance and last but not<br />

least, a perfect stranger. Now of<br />

course when dealing with strangers make sure that you are careful<br />

about whom you deal with and in what manner. The good deeds<br />

or “Random acts of Kindness can be anonymous or you can let the<br />

person know. The acts themselves could be as easy as holding a<br />

door, paying a toll for the car behind you or cutting your neighbors<br />

lawn while they are on vacation. You may take a home cooked<br />

meal to an elderly person or invite them to a family function. How<br />

about going to the local soup kitchen or a senior citizen home and<br />

helping develop the music program. You can come up with some<br />

on your own.<br />

Here is the fun part. If someone does know that you did the<br />

good deed for them and wants to thank you, you in return tell them<br />

that they have to pay it forward to three other people following the<br />

same rules. Keep track and get back to me. Let’s make the world a<br />

better place one good deed and person at a time. Please keep me<br />

posted on your progress.<br />

SHIHAN ALLIE ALBERIGO is a 7th degree black belt, the founder of the L.I. Ninjutsu<br />

Centers, one of the largest Ninjutsu schools on the planet, the author of 4 books, and an entrepreneur<br />

with one of the first online coaching companies.<br />

80 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6<br />

Photograph (right) by fizkes


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COMPLETE MARTIAL ARTS CONCEPTS<br />

7 Keys to Authenticity In<br />

Branding Your School (Part 1)<br />

by Professor Willie “The Bam” Johnson<br />

Everyone is a brand but they just don’t realize it.<br />

All big brands start as a personal brand company like coca cola,<br />

Mcdonalds, and Starbucks and then they place great importance<br />

in marketing and promoting their brands as well as protecting them<br />

and from that they make billions of dollars. They can do the same<br />

thing by emulating what the big boys do and the authenticity is<br />

based on what your destiny is, what dreams you have, what skills you<br />

have developed and what value you live by and bring to your job.<br />

1. Authenticity<br />

This is all about being true to yourself, being honest and<br />

respected for what you bring to the world based on<br />

your experiences and values. This sort of brand<br />

focus brings life to whatever system of martial arts<br />

you teach. For example, the Gracie legacy is defined<br />

by the Gracies family’s experience and that<br />

is what makes their brand powerful. Bruce Lee<br />

also once said “The individual is more important<br />

than the system.” That is just another way to<br />

show you the value in your personal<br />

branding. So do you as the hip<br />

hop believer brand founder<br />

Russell Simmons once said.<br />

2. Leadership not<br />

management<br />

We live in the age of<br />

leadership which is all<br />

about leading by example,<br />

not cracking the whip to<br />

demand that people do<br />

things. People move faster<br />

and are empowered by our<br />

actions. They naturally want<br />

to emulate that example as<br />

Franklin Covery said in his book Principle Center Leadership.<br />

Individuals and organizations survive, thrive and transform by<br />

holding onto principles just like those you’re reading. Principles<br />

are the tools that teach others how to function well beyond their<br />

leaders. They learn to take ownership for all they do running your<br />

business like it is theirs because their own personal unique brand<br />

adds power to our own brand.<br />

3. Thinking out of the box<br />

Creative and innovative thinking is the only way for any<br />

progress to grow beyond its own industry; it must transcend into<br />

pop culture and beyond. It has to satisfy and desire the need for<br />

invisible the from all walks of life even if they cannot enter your<br />

doors. And once again the root cause of being your brand that really<br />

is your mission statement should provide solutions to societal<br />

problems. For example, I created the kung fu hip hop curriculum.<br />

It was created to help the next generation of kids and teens avoid<br />

my path. Along with that, I and my family created street combat<br />

to deal with the violence that plagues our world to help kids and<br />

teens change the path chosen. And finally then our diva empowerment<br />

program that is based on my wife being attacked and raped<br />

in college, so all our moms can learn to be tough but tender.<br />

With all these curriculum used to empower others outside our<br />

core curriculum its nothing to stay relevant as a brand.<br />

More to come next issue.<br />

PROFESSOR WILLIE “THE BAM” JOHNSON is a 7th degree black belt and seven-time sport<br />

karate and Kung-Fu world champion. He has appeared in four movies, 16 plays, and 11 television shows. He is also<br />

the national spokesperson for the Stronger than Drugs Foundation and the Champions Against Drugs.<br />

82 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6<br />

Photo (right) by Olivier Le Moal


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THE MILLIONAIRE SMARTS COACH<br />

Strategies for Success (Part 1)<br />

By Lee Milteer<br />

Clearly, we are living at a time none of us, as business owners, ever imagined.<br />

The ever-changing landscape of our current reality<br />

forces us to deal with restrictions put upon us, as<br />

well as challenges that seem so out of our control. In<br />

times like these we must sincerely gather our own grit,<br />

resilience, and determination to keep making good<br />

decisions. It is helpful to leverage the words of the<br />

“philosopher king” Marcus Aurelius: “The impediment<br />

to action advances action. What stands in the way<br />

becomes the way.” WE HAVE THE POWER WITHIN to<br />

find a way to turn every negative into a positive.<br />

“The obstacle is the way.” No matter how bad<br />

or seemingly undesirable a situation becomes—we<br />

can always practice virtue, using the situation as<br />

an opportunity to be our best selves. We do not<br />

control when things get hard, but we always control<br />

how we respond. We can show patience, courage,<br />

humility, resourcefulness, reason, justice, and<br />

creativity. The things that test us make us who we are. WE<br />

CAN grow stronger and better with every obstacle we<br />

face. WE CAN rally to every challenge and thrive<br />

as a result. With this all said, we must get serious<br />

about our own accountability strategies. Daily<br />

you have to remind your TEAM of the brutal<br />

fact that your company ONLY gets paid for<br />

RESULTS for your customers, clients, and<br />

patients. Entrepreneurs are on a RESULTS<br />

economy, not a time economy like people<br />

who have “jobs.” You as the Business<br />

Owner need to have task-oriented<br />

behavior versus emotional<br />

behavior. Without the taskoriented<br />

behavior, it’s much<br />

harder to make your 2021<br />

goals become real.<br />

Set Up Accountability for<br />

Your Progress. Find someone<br />

in your life that you trust enough to hold you accountable. Many<br />

entrepreneurs con themselves by doing busy work instead of profit<br />

work in their businesses. Or get lost in social media, wasting precious<br />

creative energy that could be used for profitable ventures.<br />

Keep this very important rule of success in mind: There are real<br />

consequences for not doing the right work at the right time. Your<br />

lack of personal responsibility will show up in many ways including<br />

your bank account, lack of self-care, stress in your relationships,<br />

and a host of other aggravating & annoying problems.<br />

Create a Vision. Everyone needs a clear roadmap to where you<br />

are going and all the details of how to get there. Yet most people<br />

wing it, with no serious time spent creating an effective action<br />

plan. If you look at all the high achievers in your profession, you’ll<br />

notice that they plan their work and work their plan. High achievers<br />

are very aware of the fact that “luck” means being prepared to<br />

take advantage of situations that come unannounced.<br />

Take Action. The people who take purposeful, directional, and<br />

persistent action, are the ones who achieve their aspirations. Take<br />

action on at least one of your goals every day.<br />

MS. LEE MILTEER is an Intuitive Business Coach, award-winning professional speaker, and TV<br />

personality who has counseled and trained over a million people throughout her career. Lee is Stephen Oliver’s<br />

<strong>Martial</strong> <strong>Arts</strong> Wealth Mastery’s Millionaire Smarts Coach and is also a best-selling author of educational resources.<br />

Visit www.milteer.com<br />

84 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6<br />

Photograph (right) by Olivier Le Moal


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BUDO PHILOSOPHY<br />

Ideology or Biology? (Part 2)<br />

by Shidoshi Alfredo Tucci<br />

The negation of biology seems a constant in our days.<br />

An ideological constant, of course, that responds to a pendulum<br />

effect, in which the emphasis of everything in general<br />

declines towards the feminine. I have written ad nauseam<br />

about these contradictions and their absurdities, now and in<br />

the past, and I don’t wish to be repetitive; today my intention<br />

is to point out two very concrete points, which are probably<br />

the largest sources of neurosis existing in the first world,<br />

namely: The denial of biology, which may only be overcome<br />

by another lack, that of ignoring the power of the invisible<br />

world, that is, spirituality.<br />

We are bent to describing our world in a small<br />

way, reducing it to the material and rational;<br />

as a result, developed societies are<br />

becoming more emotional, sentimental<br />

and neurotic, while, curiously, we remain<br />

vested with the absurd certainty that we<br />

are primarily rational beings. Against that<br />

background, it’s hardly surprising that we<br />

have such a high suicide rate and that antidepressant<br />

drugs and opiates in general<br />

have become a huge problem in societies<br />

such as North America. Problems classified<br />

as “mental” are the most serious pending<br />

task of our days.<br />

As a Master of mine said,<br />

contradictions in termini are<br />

ticking time bombs and sooner<br />

or later they explode. Any<br />

ideology that goes against<br />

the natural order will inevitably<br />

decay and be exposed<br />

and judged by history, which<br />

on the other hand does not<br />

mean anything, because,<br />

as the old Spanish saying<br />

has it, “man is the only<br />

animal capable of stumbling<br />

twice with the same stone”, that is, capable of making<br />

the same mistake over and over; and on top of that, man has a<br />

very faulty memory. Normal.<br />

The only possible solace is, as usual, individual. Keeping lucidity<br />

and memory is a personal exercise, because the masses always<br />

take the streets with only one thing in mind, to shout “long live<br />

x…!” or “down with x...! And in general, they do it predominantly<br />

impelled by their emotions or their guts, although giving form of<br />

intellectual discourse to such outbursts looks good today.<br />

No, gentlemen, nothing justifies foolishness or stupidity.<br />

Use your head for what it’s worth, read, inform yourself, and<br />

reflect. Don’t believe anything just because someone says<br />

it, whoever he or she is, including myself; because the more<br />

options you study, the more possibilities you have to decide<br />

freely. Let’s render unto Cesar what is Cesar’s; use your head<br />

to think, not to believe that you know something dispatching<br />

any issue with a quote, or sailing the rolling sea of knowledge<br />

in a boat made of badly-crafted scraps of other people’s experiences<br />

or extemporaneous achievements, sewn together in<br />

haste and nonsense.<br />

Stop identifying yourselves only with your head and, occasionally,<br />

only when it presses, and on the slant, with other peremptory<br />

parts. We are ovoids of energy, spirits living a material experience,<br />

beings nevertheless subject to biological commands and not<br />

conscious imperatives.<br />

Raising the human condition is always a personal exercise,<br />

the only job and task for which in the end we are transiting these<br />

byways, not to make money, or screw out people with our bad<br />

temper. Raising the human condition goes through the development<br />

of awareness of who we are and through learning to live in<br />

it, giving the best of ourselves to fulfill our personal design, that<br />

each one has his own. To turn a deaf ear to our spiritual essence,<br />

because materialism is fashionable, is as idiotic as to deny and<br />

ignore the commands of our biological nature, the hardware on<br />

which we necessarily process our applications, because, believe<br />

me, whatever they say, apple trees bear apples ... and pear trees<br />

bear pears.<br />

SHIDOSHI ALFREDO TUCCI is the CEO and General Manager of the Budo International Publishing<br />

Company, a leading publisher in the martial arts with over 35 years in the industry. He is also author of several<br />

books: The Immaterial Dimension, The Way of the Warrior, and The Spirit. He currently lives in Valencia, Spain.<br />

88 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6<br />

Photograph (right) by Inside Creative House


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MASTER THE BASICS<br />

Three Ways to Bring Excitement<br />

Back into Your Classroom<br />

by Master Tina Bane<br />

1. Energize Yourself.<br />

It all starts with you. If the teacher is bored,<br />

the students will be bored. If the teacher is<br />

serene, the students will be serene.<br />

You have to get excited about teaching<br />

again. How? By finding or creating something<br />

new and exciting to you, so you are excited<br />

about sharing it with your students.<br />

2. Energize Your Presentation.<br />

Even if you present the same techniques<br />

that you’ve taught for years, the same techniques<br />

your great-grandmaster taught your<br />

grandmaster hundreds of years ago, you can<br />

present them in a new and exciting way.<br />

A. Ki-hap! Yelling adds excitement.<br />

B. Encourage your students<br />

to clap – when they line up, clap and chant a school<br />

cheer. When someone answers a question or<br />

demonstrates a technique, cheer for him.<br />

C. Do more activities for a shorter period<br />

of time. Instead of practicing 3 drills for 10<br />

minutes each, practice 5 or 6 drills that<br />

teach the exact same thing, but only last<br />

5 minutes each.<br />

3. Energize your<br />

Content.<br />

Add a mental and moral<br />

component to every class.<br />

If we teach just physical<br />

techniques, we tend to develop<br />

street fighters who know<br />

HOW to fight, but not WHEN to fight.<br />

In addition, most people don’t<br />

get into fights in our modern, civilized<br />

society on a daily, weekly, or even monthly basis. However,<br />

they do face physical, mental, and moral challenges<br />

every day. If you focus your curriculum on overcoming the<br />

challenges of everyday life, it will be more relevant and more<br />

exciting to your students. Everyone wants success. The<br />

martial arts are the greatest way to integrate physical, mental,<br />

and moral fitness into a proven success philosophy that is<br />

both fun and exciting.<br />

Teaching this kind of curriculum is exciting for both the instructor<br />

and the student. It is constantly challenging for the instructor<br />

to come up with new and interesting ways to apply the techniques<br />

to life, and it is motivating for the students to see how they are<br />

improving themselves on a daily basis.<br />

The most difficult part of this whole process is developing the<br />

philosophical basis for your teaching, and then organizing it in a way<br />

that is effective for your students as they progress through the ranks.<br />

Fortunately, you don’t have to reinvent the wheel. Contact an<br />

AMS marketing consultant for more advice on building an innovative<br />

and exciting curriculum at 1.800.275.1600.<br />

MASTER TINA BANE is a 6th degree master instructor and owner of a Top Ten martial arts school<br />

with successful after school and summer camp programs.<br />

90 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6<br />

Photograph (right) by JackF


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INSTRUCTIONAL EXCELLENCE<br />

The Value of Tournament Teams<br />

by Grandmaster Tim McCarthy<br />

Tournaments are a double-edged sword.<br />

I can speak from experience that they are a powerful<br />

motivational tool: When you have a tournament coming, you<br />

train harder and longer to be prepared. That is a very positive<br />

benefit. They can also have negative benefits in that I’ve seen<br />

many students quit the martial arts because of the behavior<br />

they have seen at tournaments.<br />

Whether I was a student or a teacher, the schools I attended<br />

always emphasized discipline and respect. We were taught<br />

to respect our opponents (actually partners in training), the<br />

officials, and all senior ranks. Unfortunately, not all masters and<br />

instructors are able to hold themselves to the high standards<br />

I was taught. When students or parents of students see high<br />

ranking members of other schools behaving badly, it reflects<br />

badly on the martial arts in general and brings into question the<br />

principles we profess. Whether it’s other competitors<br />

displaying bad sportsmanship, referees blatantly<br />

cheating, or instructors and masters making a<br />

scene with emotional tirades (or even fights), the<br />

bad behavior can do more harm than good for<br />

participating students. For those reasons, you<br />

must choose your tournaments carefully, attending<br />

only those with like-minded leaders.<br />

That being said, I believe it is important to<br />

have a competitive outlet for your students. Some<br />

schools focus on competition and develop students<br />

able to compete on the national or<br />

international stage. If that’s your focus,<br />

I applaud you, your students, and your<br />

accomplishments. Other schools just<br />

attend local tournaments, and find<br />

fulfillment there. Some organizations<br />

even hold their own internal<br />

tournaments to avoid some of<br />

the problems I identified above.<br />

No matter how you choose to<br />

compete, I believe you are doing<br />

your students a great service.<br />

However, not all students are competitive and if you<br />

emphasize tournaments too much, you may be chasing some<br />

students away. There are many benefits to training in the<br />

martial arts and a competitive spirit is only one. I believe all<br />

students should learn to be competitive for the situations in life<br />

that require it, but I also believe that cooperation is better than<br />

confrontation. A competitive spirit is a great skill to acquire,<br />

but should not be taught at the expense of all others. For that<br />

reason I believe that competition in regular classes should be<br />

limited, and special classes for your Tournament Team is the<br />

proper outlet for the highly competitive students to get what<br />

they are looking for.<br />

Some might say that having a sparring class should be<br />

enough – maybe, but it depends on how that fits into your<br />

other classes. Some students might only come to sparring<br />

class, while other students might avoid sparring class like the<br />

plague. You have to evaluate your class attendance and your<br />

student retention rates to see if there is a certain time, level, or<br />

class requirement that causes more students to quit. You need<br />

to create a class schedule and curriculum design that works<br />

best for your goals. My goals revolve around getting the most<br />

students to gain the benefits of martial arts training.<br />

Some might say that limiting the amount of sparring in regular<br />

classes is “watering down” the curriculum. If you think like a<br />

fighter, that may be true. If you think like a teacher, you have to<br />

meet your students where they are before you can bring them<br />

to where you want them to be.<br />

I believe having a Tournament Team for the students with<br />

the competitive personalities is a proper outlet. You can<br />

provide them with the instruction they desire and the time to<br />

practice their skills with like-minded, competitive partners. You<br />

can provide them with a group identity so they feel they belong<br />

to a team. You can provide them with an outlet for achievement<br />

when they win medals or trophies. I believe it is an excellent<br />

way to help certain students achieve what they are looking<br />

for, without sacrificing the non-competitive students and their<br />

goals. Having a Tournament Team is a win-win scenario.<br />

GRANDMASTER TIM MCCARTHY is a 9th degree black belt and is a martial arts educator with<br />

a master’s degree in education. He has been instrumental in developing two industry-changing programs, plus<br />

has directed and been featured in hundreds of martial arts videos and webinars.<br />

92 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6


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BUSINESS BUZZ<br />

How to Plan for Success (Part 2)<br />

by Grandmaster Lawrence Arthur<br />

Black Belt Club is just one of the steps necessary to become a<br />

certified instructor. After a student has been training for four to six<br />

months, add them to a CIT (Certified Instructor Training) upgrade<br />

list. Again, make an appointment to sit down with their family and<br />

discuss how far they’ve come and the leadership skills they’ve<br />

been learning, and let them know that you believe they are ready<br />

for a bigger challenge in their training and that you want them to<br />

enroll in your CIT program. The bigger commitment you can get<br />

your students to make to your program, the longer they’ll stay with<br />

you. Don’t be afraid of asking for the commitment. The price should<br />

have an enrollment fee and an additional monthly fee.<br />

Who else would you like to speak with about making a bigger<br />

commitment to your program? Make a list of students and set up<br />

appointments to discuss programs like private lesson programs<br />

($500 per month for five private and group classes). Be sure<br />

to offer all your students the Ultimate Black Belt Program that includes<br />

absolutely everything forever, including all equipment with<br />

a new uniform every year, all testing fees, seminars, camps, tournaments,<br />

and anything else you offer through 4th degree black belt.<br />

This program may have a real value of $20,000 or<br />

more, but you can discount it for prepayment<br />

with a substantial savings of 20 –30% off.<br />

Another upgrade program would be<br />

their Next-Level Black Belt Program.<br />

Regardless of what level black belt they<br />

are, present them with a goal of achieving<br />

their next-level black belt or help them set<br />

their goal for mastership, and ask<br />

them to make the commitment<br />

by enrolling now.<br />

Make a list of all students<br />

that are currently<br />

paying you monthly and<br />

offer them a discount<br />

of 20–30% for prepayment.<br />

You should offer<br />

this to every student<br />

first and then reoffer it on a regular basis. Normally you’ll get<br />

about 20% of whatever amount of money you ask for, so if you ask<br />

for $5,000 per day, you’ll average $1,000 per day income.<br />

Don’t forget to make a list of students that don’t have all their<br />

training gear yet. This could also include parents’ training gear for<br />

at-home practice like a body shield or hand targets. Every program<br />

should have a training gear package that goes with the program,<br />

such as a basic “Success Kit,” which might include a small duffle<br />

bag, bag gloves, school t-shirt, beginner DVD, and a manual of<br />

curriculum and sell it for about $95. The Black Belt Club has a bigger<br />

package with a much larger bag, and includes all their safety<br />

equipment, targets, foam safety weapons, black belt curriculum<br />

manual, leadership manual, new BBC uniform, etc., and should<br />

retail for about $500.<br />

Each week have a planning session with your team to go over<br />

class announcements for this month, the calendar of events and<br />

who’s in charge of what, what money was supposed to happen last<br />

month that needs to be moved to this month, what marketing was<br />

supposed to happen last month that needs to be moved over to<br />

this month—any small monsters that we need to kill before going<br />

into this month.<br />

Try to identify your WHY for this month. Help your team<br />

get motivated by recognizing their personal “why” for going<br />

the extra mile and doing the extra work that it takes to become<br />

successful. Take some time as a group first, and then have mini<br />

meetings after to help them clarify their goals and motivations.<br />

Always finish your planning session with positive encouragement<br />

to everyone.<br />

GRANDMASTER LAWRENCE ARTHUR has been a martial artist, specializing<br />

in Karate, Kung Fu, Kenpo, Shotokan, and Goju Ryu, since 1968. He owns 40 Super Kick Karate<br />

locations and is founder of the American Freestyle Karate Association (AFKA). A world champion<br />

and hall of famer, Lawrence also runs the Black Belt Success Systems consulting firm, which trains<br />

martial arts instructors on proper business practices and is used by schools all over the country.<br />

94 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6<br />

Photograph by champpixs


MARTIAL ARTS PHILOSOPHY<br />

Garett and Mr. Harrison’s<br />

Wisdom – Stop, Maim, Disable,<br />

Destroy (Part 2)<br />

By Sensei Gary Lee<br />

I was running the exercise when Mr. Jim Carol Harrison and Garett’s Mother arrived.<br />

We stopped, and we all got up and bowed because a real legend had just entered<br />

the ballroom.<br />

Mr. Harrison asked me to stop the test and replace all the<br />

circled of 12 and 16 year olds and replace them with all black<br />

belt adults in the room.<br />

I replaced them all with black belts in the room, exactly what<br />

he asked me to do. I got adults who were dressed in Gi’s, plain<br />

clothes, people I knew were black belts, and<br />

even a couple police officers. It was about<br />

15 big adult men surrounding my son<br />

and we started all over with the drill.<br />

One of the first black belts I called<br />

to attack him, jump spins Garett<br />

against the Wall. It was hard, real hard!<br />

He gets up and walks over to Mr. Harrison<br />

crying and I heard him ask him,<br />

“Sir, what do I do?” in tears. Mr. Harrison<br />

said, “Do what you have to do, Son”,<br />

he said to him sternly. Mr.<br />

Harrison wiped his face<br />

and sent him back out<br />

to the center.<br />

The next attacker<br />

was a<br />

police officer<br />

friend of<br />

mine, a<br />

brutal<br />

type<br />

of guy. He grabbed Garett and would not let go, no matter what<br />

Garett did to symbolize the technique. So I stopped the drill,<br />

called a time out, and Garett went over to Mr. Harrison.<br />

He goes back in with the same police officer who grabs<br />

him very hard this time by the lapel of his Gi. This time Garett<br />

kicks him the groin twice, hits him in the throat, gouging his<br />

eyes, kicks the groin again, symbolizes breaking his little finger,<br />

symbolizes stomping his toes, sweeps him, jumps up lands on<br />

his chest, ridge hands the groin, “Texas Handshake” symbolizes<br />

ripping the eyes and then elbows his face.<br />

Then he gets up, stomps his groin, starts to walk away, and<br />

back heels the groin again. He then turns and bows to Mr. Harrison.<br />

The wisdom of the Great Jim “Ronin” Harrison – Stop,<br />

Maim, Disable, Destroy.<br />

SENSEI GARY LEE, the American Samurai, is a 9th Dan black belt, a USA Karate<br />

Federation gold medalist, winner of five Super Grand National Titles, a featured actor in<br />

the movie Sidekicks, and is the founder of the National Sport Karate Museum.<br />

96 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6<br />

Illustration (right) by ChrisGorgio


MANAGEMENT EXCELLENCE<br />

5 Points You Must Remember<br />

by Grandmaster Kirk Pelt<br />

Your planning for summer camp must be guided principles in order for things to be solid<br />

and go well. I think there are five points to remember when organizing in order to make<br />

summer camp memorable in the way that we want it to be memorable. These points or<br />

principles need to be kept in mind while you are planning the camp for success.<br />

The Five Points:<br />

1. Fun. This goes with everything including the operation of<br />

summer camp. This does not merely mean the activities like field<br />

trips and games, which I’ll also address.<br />

2. Engaging. The kids have to be engaged. You can’t<br />

play Dodgeball for an hour and a half. That’s not going<br />

to work.<br />

3. Competitive. We all know this. So throughout<br />

camp, have different ways that the students<br />

will be competing in good ways, not in bad ways.<br />

Who’s the team leader today? Who’s gonna be<br />

the team leader tomorrow. It’s based on what<br />

you do today. Competition that makes the student<br />

do more and try harder.<br />

4. Recognition. We know this psychology, we<br />

teach it in the class. Recognizing students in the<br />

summer camp builds that tight bond. Of<br />

course, you’re always their instructor,<br />

but it builds a bond for that student<br />

and instructor to where there’s a<br />

bigger respect and they want to<br />

do better for you and better for<br />

themselves.<br />

5. Improving. The kids have<br />

to be getting better, making<br />

some progress so they stay<br />

motivated.<br />

To make things memorable,<br />

you have to consider<br />

the above mentioned<br />

points for everything in the camp. For example consider days or<br />

field trips through the lens of those five points. Like Superhero<br />

Friday, or Action Movie Talent Contest. Tell the kids, “We’re gonna<br />

have an action movie talent contest and choose our best winners”.<br />

You can do it at the park.<br />

Maybe you can have a Lions versus dragons demo, Super<br />

Show. Have a demo team competition and then summer camp<br />

championships every year. Call field trips an adventure trip, doesn’t<br />

it sound more exciting than going to the park.<br />

It’s important to point out that you are not selling your field<br />

trips, your program is where the value is. Your adventure trips are<br />

just a bonus. Remember, simple things and doing different activities<br />

at the park where you control what you can do to engage<br />

the kids. You can have the best time with the kids because you<br />

control that.<br />

Our biggest adventure last year was a boat tour. It was a<br />

pontoon boat. It was the best field trip of the year. The kids<br />

totally loved it. It was like a glass bottom thing and they enjoyed<br />

it. Early during our registration process we announced some<br />

things in class trying to motivate the kids. One kid says, “Are we<br />

doing the glass bottom boat thing again?” So you have to make<br />

it memorable.<br />

You have to plan with those five points in mind. We have to<br />

be fun, have to engage, have competition, recognize them, and<br />

we have to make sure they improve, but we don’t have to sell the<br />

field trip. We have a lot of different things within our martial arts<br />

menu that we can do like bo staff week, nunchuck week, action<br />

movie week. These are engaging them, they’re learning, and<br />

having a lot of fun which will bring you the ultimate success that<br />

you’re seeking.<br />

GRANDMASTER KIRK PELT is an 8th degree black belt and is the President of a multi-million<br />

dollar, multi-school organization, has a 30-year track record of success, and is currently on the leading<br />

edge of martial arts curriculum and business innovation.<br />

98 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6<br />

Photograph (right) by JackF


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Extraordinary Marketing<br />

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<strong>Martial</strong> <strong>Arts</strong> History Museum<br />

MAMuseum.com ..................................95<br />

Ninja Fighting Techniques<br />

tuttlepublishing.com ...............................30<br />

Otomix<br />

Otomix.com .......................................13<br />

Sport Karate Museum<br />

SportKarateMuseumArchives.com ..................97<br />

Grandmaster Tim McCarthy<br />

4d-2d.com ........................................86<br />

Grandmaster Tom Patire<br />

TomPatire.com ....................................34<br />

Warrior Certification<br />

WarriorKravMaga.com/events ......................61<br />

Warrior Defence Lab<br />

TheEvolutionOfKrav.com ...........................77<br />

Grandmaster Y. K. Kim<br />

YkKim.com ....................................45, 68<br />

Grandmaster Zulfi Ahmed<br />

Lulu.com ..........................................26<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6 99


THE WARRIOR WAY<br />

Maintain Motivation Through<br />

the Pain of Hardship<br />

by Grandmaster Bill Clark<br />

There are two ways in which you can motivate yourself or others toward<br />

accomplishing the goals you desire to reach. First, there is positive motivation in which<br />

you promise yourself a reward in order to get excited and motivated to achieve it. In<br />

this case, you are motivated by the rewards you will receive for your efforts.<br />

Successful people seem to be able to motivate<br />

themselves into action, no matter what is going on<br />

around them. In fact, very often negative things<br />

around them motivates them even more. We are<br />

going to mention some of the different techniques<br />

successful people use to put “the get up and go”<br />

into their lives.<br />

There are basically just two simple motivational<br />

forces at work in the world. They are<br />

pleasure and pain. We will do anything<br />

to avoid pain and everything to gain<br />

pleasure.<br />

Many successful people succeed<br />

in life because of a burning<br />

desire to leave the poverty of<br />

their childhood behind.<br />

They use the poverty<br />

and hopelessness<br />

in the cities and<br />

ghettos of their<br />

upbringing to<br />

fuel their fire<br />

for success.<br />

Others<br />

who needed money<br />

for an operation to<br />

keep a loved one alive,<br />

but failed to provide the<br />

needed funds, are driven<br />

never again to be in such a<br />

helpless position.<br />

Some people find their<br />

physical handicap becomes<br />

the driving force, knowing<br />

they must work harder in<br />

life to prove their worth.<br />

These are all examples<br />

of negative motivation.<br />

These people are driven to<br />

achieve in order to avoid<br />

the pain and frustration of<br />

their situations.<br />

Your ability to motivate<br />

yourself and others will<br />

ultimately determine how<br />

successful you are in life<br />

and how successful you<br />

continue to be. Lose motivation<br />

and things fall apart<br />

fast! The more motivated<br />

you are, the more you will<br />

accomplish. Motivation defeats procrastination, encourages positive<br />

action, boosts energy and increases performance at every<br />

level – personally, professionally and in any organization.<br />

GRANDMASTER BILL CLARK is a 9th degree black belt and a former PKA Fighter of<br />

the Year. He is widely considered one of the top experts in martial arts business with over 50 years<br />

of leadership and innovation, having been inducted into almost every Hall of Fame in the industry. He<br />

is one of the largest multi-school owners in the world.<br />

100 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6<br />

Photograph (right) by ClausAlwinVogel


TACTICAL SELF-DEFENSE<br />

Executive Protection: The New<br />

Profession For <strong>Martial</strong> Artists (Part 2)<br />

By Tom Patire<br />

In general, people in our society are not allowed to use force against one another.<br />

The American Heritage Dictionary defines force: 1)<br />

to compel through pressure or necessity, 2a) to gain<br />

by the use of force or coercion, 2b) to move or effect<br />

against resistance or inertia, 2c) to inflict or impose<br />

relentlessly. There are two basic types of force within<br />

the context of the law: deadly and non-deadly or less<br />

than deadly force. For the purpose of this article and<br />

the type of techniques that will be shown,<br />

we will concentrate on non-deadly force<br />

techniques. The NJ Model Jury Charge<br />

(1994) states non-deadly force as any<br />

violence, compulsion or constraint<br />

executed against a person short of<br />

force that poses a threat causing<br />

death or serious bodily harm. People<br />

who are employed as security personnel<br />

(i.e. bodyguards or bouncers) do<br />

not have any more special privileges<br />

in employing force than<br />

any other private citizens. This<br />

means that the protection agent<br />

must be sure of the threat on<br />

his client and must act in accordance<br />

to the laws or he<br />

could be held criminally and/<br />

or civilly responsible.<br />

But just for clarification<br />

this profession is not all<br />

about force. In a documented<br />

1,000 plus details<br />

that I have performed<br />

successfully in my career<br />

less than 50 had any type<br />

of physical force and most it being removals or escorts. Most<br />

of these incidents happened in front of public crowds and the<br />

techniques had to look professional and people friendly, yet be<br />

very effective. If not those onlookers will now become witnesses to<br />

acts of over aggressive force, which can hurt you in the courtroom<br />

should it go that route. Even worst, it could spark a chain reaction<br />

and the friendly crowds now becomes hostile and then mayhem<br />

begins, and injuries and death can prevail.<br />

Realizing this is why many martial artists with a cool demeanor<br />

and a calm temperament work well in this profession. Of course,<br />

there are many other certifications that are need to become a true<br />

agent in the protective service world but I must admit that the martial<br />

arts is a good place to start. I should know that is how I started.<br />

Be Safe Out There!<br />

GRANDMASTER TOM PATIRE, is known as “America’s Leading Personal Safety Expert” and has appeared<br />

on Good Morning America, The CBS Morning Show, The Colbert Report, Montel, plus in mainstream publications such as<br />

Family Circle, Redbook, Fortune <strong>Magazine</strong>, and The Wall Street Journal. He has written several books and has personal<br />

safety programs that can be incorporated into your martial arts school, available at TomPatire.com.<br />

102 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6 Photograph (right) by AndreyPopov


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by Ms. Chris Lee<br />

What is It?<br />

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You might think you have it, because your<br />

students enjoy your classes and say great<br />

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If not, perhaps you need a better system.<br />

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Call 1-800-275-1600 to find out how you, too, can systematize<br />

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MS. CHRIS LEE is a martial arts business development consultant with a background in online and<br />

social media marketing.<br />

104 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 6<br />

Photograph by Antonio_Diaz


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