PetFood PRO 4/2023

PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums. We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.

PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums.

We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.


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International Magazine November <strong>2023</strong> ISSN 2628-5851<br />

Technology & Marketing 4/23<br />

Ingredients: Vegetal + Insect Proteins, Omega-3, Gut Health, Astaxanthin<br />

Processing: Extrusion, Food Safety, Direct Dosing + Batch Systems<br />

Packaging: Dry Food Packaging Specialist: Portrait, Warehouse Management<br />

Marketing: Pets in Social Media, Anuga FoodTec, Pet Food in Brazil, Zoomark,

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In Germany there are over 30 million pets<br />

who have different needs and levels of<br />

care. A recent study* has looked at how<br />

the pet care industry has evolved, based<br />

on shifts in consumer preferences. One of<br />

these changes is the increasing demand<br />

for natural and organic products for pets,<br />

which reflects the broader trend in health<br />

and wellness.<br />

If you like it subscribe!<br />

Pet owners have become more conscious<br />

of the ingredients in pet care products<br />

for various reasons. For instance 70%<br />

of global consumers think the quality<br />

of ingredients used in dog and cat care<br />

food and drink makes the product more<br />

premium. This highlights an increasing<br />

awareness of the health risks associated<br />

with certain ingredients. The most<br />

important formulation claims global<br />

consumers like to see on dog care<br />

products are non-GMO and no artificial<br />

flavours or colours. Pet owners are<br />

recognising that the ingredients used<br />

in pet care items can also impact their<br />

pets' well-being. Artificial additives,<br />

preservatives, and chemicals have the<br />

potential to trigger allergies, digestive<br />

issues, and other health problems in pets.<br />

By being more conscious of ingredients,<br />

pet owners aim to provide their pets with<br />

safer and healthier options.<br />

Kate Kehoe, the study’s author told me that<br />

pet owners are willing to invest more time<br />

and effort in understanding the nutritional<br />

needs of their pets and ensuring that they<br />

are providing them with the best possible<br />

care. This includes being mindful of the<br />

ingredients used in pet care products and<br />

seeking out options that promote their<br />

pets' health and well-being. At the same<br />

time there is a growing demand for pet<br />

care products that cater to specific needs,<br />

such as digestive problems, which have in<br />

turn generated specialised formulas and<br />

remedies.<br />

Ian D. Healey, Editor-in-Chief<br />

The growth of Flexitarian diets has resulted<br />

in an increased number of consumers<br />

seeking out plant-based alternatives that<br />

they deem healthier, more sustainable,<br />

and cruelty-free. This trend is being<br />

reflected in the pet food market, with one<br />

in five pet owners saying they like to see<br />

plant-based or vegan claims on pet care<br />

products.<br />

Sustainability and eco-friendliness<br />

remain hot topics in the pet care sector.<br />

Pet owners are becoming increasingly<br />

conscious of the environmental impact<br />

of pet care products and packaging.<br />

They are actively seeking out companies<br />

that prioritise eco-friendly practices in<br />

their manufacturing processes, utilise<br />

sustainable ingredients, and offer<br />

recyclable or biodegradable packaging<br />

options. This focus on sustainability<br />

aligns with the broader global movement<br />

towards environmental responsibility and<br />

conservation.<br />

These trends reflect general consumer<br />

and food industry new norms and are<br />

probably here to stay. For a copy of the<br />

report and to add your own comments,<br />

please drop me a line.<br />

Sincerely,<br />

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International Magazine November <strong>2023</strong> ISSN 2628-5851<br />

Technology & Marketing 4/23<br />

Issue 4 November <strong>2023</strong><br />

Social Media is here to stay, for better or worse. Animals often have a starring<br />

role and sometimes pets even have their own accounts. Many of the videos show<br />

mishaps and draw a myriad of clicks. However, it is rarely reflected whether this<br />

is harmful for the animal or not. A new study is focussing on non-obvious animal<br />

cruelty content that seems harmless to the lay-person. Sabine Straka looks into the<br />

hot topic.<br />

The Cover Story starts on page 6<br />

Ingredients: Vegetal + Insect Proteins, Omega-3, Gut Health, Astaxanthin<br />

Processing: Extrusion, Food Safety, Direct Dosing + Batch Systems<br />

Packaging: Dry Food Packaging Specialist: Portrait, Warehouse Management<br />

Marketing: Pets in Social Media, Anuga FoodTec, Pet Food in Brazil, Zoomark,<br />

Cover: Adobe Stock_442693346 / Dr. Harnisch Publications<br />

Ingredients<br />

Processing<br />

10 Omega-3: Essential Fatty Acids and their Contribution to<br />

Balanced Animal Nutrition<br />

14 New Study Demonstrates that an Extract from Seaweed<br />

Improves and Maintains Dog Gut Integrity<br />

18 Vegetal Proteins on the Rise in Pet Food<br />

20 Planet-friendly Nutrition with Algal Astaxanthin<br />

24 Open to Something New?<br />

26 System Solution for the Production of Pet Food Sticks<br />

Directly Onto Racks<br />

28 Batching Systems in the Pet Food Industry: Precision and<br />

Efficiency<br />

31 Brand Protection for Pet Processors<br />

Omega-3 fatty acids are obtained from a variety of sources in<br />

nature, such as oil plants, algae, and fish. They are important<br />

nutritional components and can be integrated into pet food<br />

to ensure an adequate supply. In addition to various dosage<br />

forms, pet owners also consider sustainable aspects in selecting<br />

the right food components. The story on page 10 gives more<br />

details.<br />

The world of pet food production requires maximum precision<br />

in the dosing and packaging of ingredients. Batching systems<br />

enable them to be dosed, transferred and weighed in precisely<br />

defined quantities. But their importance goes beyond mere<br />

dosing. Batching systems ensure that these ingredients are<br />

mixed in the right quantities and ratios to meet the nutritional<br />

requirements of pets. See page 28<br />

4<br />

Technology & Marketing

www.anugafoodtec.com<br />

Departments<br />

3 Editorial<br />

42 Upcoming Events<br />

42 Impressum<br />

Marketing<br />

6 No Likes for Animal Suffering: Dealing With Pets on<br />

Social Media<br />

29 Brazil Pet Food Sector Steadily Growing this Year<br />

38 IIPE 2024 - the 6th Indonesia International Pet Expo in<br />

Jakarta<br />

39 Pet Food Zone at Anuga FoodTec 2024<br />

40 New Horizons - An Insight from Luisa Bersanetti<br />

Packaging<br />

International<br />

supplier fair for the<br />

food and beverage industry<br />

COLOGNE, 19.-22.03.2024<br />




Discover innovations on the key theme<br />

Responsibility as well as further pioneering<br />

solutions at Anuga FoodTec 2024.<br />

Buy your tickets now!<br />

32 Dry Food Packaging Specialist Brings Expertise to Pet<br />

Food<br />

36 Web-based Warehouse Management System at Mera<br />

The main trend in pet food packaging is clearly towards<br />

sustainability. OPEM is a pioneer of its time and has been<br />

focusing on sustainability and environmental responsibility<br />

for over 20 years. This “green policy” characterizes every area<br />

of the company, starting from innovative energy management<br />

systems, logistics, waste management and selecting local<br />

suppliers wherever possible. More on page 32.<br />

Issue 4 <strong>2023</strong><br />



No Likes for Animal Suffering:<br />

Dealing With Pets on Social Media<br />

by Sabine Straka<br />

TikTok Content featuring animals is<br />

extremely popular on social media.<br />

Numerous funny pictures or videos of pets<br />

are uploaded on Facebook, Instagram and<br />

the like every day: animal selfies of clumsy<br />

puppies, the pug whose everyday life we<br />

are allowed to share, or the cat that has<br />

just had a mishap. Some of the animals<br />

even have their own accounts in which<br />

they are the main actors - with thousands<br />

of followers and a community that always<br />

wants to see more. The animals are cute,<br />

sometimes appear clever or clumsy, and<br />

give the viewers a lot of pleasure. For<br />

social media users, these videos are often<br />

the perfect distraction from everyday life.<br />

But often hidden behind them is animal<br />

suffering.<br />

More and more of these supposedly<br />

"funny" animal videos with millions of<br />

clicks show acts that are relevant to animal<br />

welfare. The University of Veterinary<br />

Medicine Hanover has dealt with this<br />

topic in a research project on "Dealing<br />

with pets on social media". The focus is<br />

on non-obvious animal cruelty content<br />

that may seem harmless to the layperson.<br />

The aim of the project was to investigate<br />

content, the distribution of animal<br />

welfare-relevant representations on<br />

various social media platforms, as well a<br />

the analysis of social perception. Through<br />

a survey, deep insights into the perception<br />

of animal videos on social networks could<br />

be obtained and statistically evaluated.<br />

For this purpose, Dr. Michaela Fels and<br />

Alina Stumpf from the Institute of Animal<br />

Hygiene, Animal Welfare and Farm Animal<br />

Ethology at the University of Veterinary<br />

Medicine Hanover Foundation have<br />

scientifically analyzed animal videos with<br />

content relevant to animal welfare on<br />

YouTube, Instagram and TikTok since June<br />

2022. These videos are often uncritically<br />

uploaded and disseminated on social<br />

media and without knowing that the<br />

content means suffering for the animals.<br />

The University of Veterinary Medicine<br />

Hanover now wants to educate and<br />

raise awareness on this topic in order<br />

to counteract the distribution of animal<br />

welfare-relevant content. A final event<br />

on the research project now provided an<br />

opportunity to learn about the project<br />

and about the intervention strategies that<br />

have been developed.<br />

Wide range of topics<br />

At this event, the portrayal of pets in<br />

social media relevant to animal welfare<br />

was examined from various aspects. Dr.<br />

Claudia Riesmeyer from the Institute<br />

for Communication Studies and Media<br />

Research at Ludwig Maximilian University,<br />

Munich, spoke on the topic "My second<br />

self. Visual Self-Representation of Young<br />

Adults in Social Networks". Social media<br />

are playing an increasingly important<br />

role in the lives of young adults and are<br />

used intensively. They have a networking<br />

character and a kind of diary function to<br />

remind oneself what one has experienced.<br />

Visual self-representation serves primarily<br />

to control the impressions that (relevant)<br />

others have of one's self. It is a process that<br />

Photos: AdobeStock_68531789<br />

changes and will be adapted if necessary.<br />

The focus is primarily on personal themes<br />

and motifs as well as on current events.<br />

Everything that has to do with the user's<br />

personal world is used for visual selfportrayal.<br />

Pets are often even used as<br />

part of the Facebook profile. However, it is<br />

rarely reflected whether this is harmful for<br />

the animal or not.<br />

Dr. Michaela Fels (from the University<br />

of Veterinary Medicine Hanover<br />

Foundation) provided information about<br />

the research and survey conducted as<br />

part of the research project "Dealing<br />

with pets on social media." Social media<br />

are becoming increasingly important<br />

in communication. There are also more<br />

and more representation of pets. The<br />

supposedly funny depictions, however,<br />

are not necessarily fun for the animals.<br />

If content relevant to animal welfare is<br />

posted or shared, it reaches a broad mass<br />

of people in all walks of life. There is a risk<br />

of users becoming numb or desensitized.<br />

6<br />

Technology & Marketing


These kind of depictions could become<br />

normal and encourage imitation. Image<br />

and video content may involve animal<br />

suffering, for example, when animals are<br />

trapped, when they suffer a mishap, when<br />

owners participate in a challenge with<br />

their animals, when animals are shown<br />

in costumes, in human clothing, or in a<br />

human posture that may result in painful<br />

malpositions or injuries, or when animals<br />

do something out of the ordinary (facial<br />

expressions, gestures, vocalizations).<br />

Often, sick animals or animals with<br />

physical ailments are intentionally<br />

portrayed in a funny way, such as in the<br />

video "Dancing Dogs," in which animals<br />

move due to itching or pain. Sometimes<br />

wild animals, such as foxes or raccoons,<br />

are shown in human surroundings or in<br />

human positions.<br />

In addition, a problem can be the<br />

propagation of torture breeding in pet<br />

species, such as pugs, because this can<br />

encourage people to acquire such breeds<br />

as well. Characteristics of torture breeding<br />

include hairlessness, short-headedness,<br />

short stature, excessive skin folds, or<br />

folded ears in cats. Often false knowledge<br />

or half-knowledge is conveyed, which is<br />

associated with the promotion of certain<br />

products. The videos are clicked millions of<br />

times and Petfluencer achieve a very high<br />

reach and high advertising revenue with<br />

the suffering of the animals. The survey to<br />

determine perceptions of animal suffering<br />

found that for 46% of respondents,<br />

animal suffering was often to very often<br />

recognizable in videos. Almost the same<br />

number of respondents (47.9%) said they<br />

themselves had even filmed an animal<br />

because it might make a funny video. The<br />

results of the research project form the<br />

basis for the public relations work of the<br />

University of Veterinary Medicine Hanover<br />

to educate about how to recognize animal<br />

suffering in social networks and how best<br />

to respond to it.<br />

Recognizing stress and<br />

discomfort in animals<br />

Dr. med. vet. Kerstin Röhrs, specialist<br />

veterinarian for behavioral science in<br />

the Joint Practice for Behavioral Therapy<br />

& Dog School, Hamburg, spoke on the<br />

topic "Recognizing stress and discomfort<br />

- an overview of the expressive behavior<br />

of dogs and cats". To understand the body<br />

language in dogs and cats, it is important<br />

to distinguish which are the causes<br />

and which are the signals for stress.<br />

The expressive behavior of an animal<br />

is not only the pure body language,<br />

such as facial expressions, gestures, an<br />

erect or crouched posture, fast or slow<br />

movements. Also tactile signals via touch<br />

as well as olfactory signals via smells (e.g.<br />

in case of fear or stress), acoustic signals,<br />

such as squeaking, squealing, whining,<br />

barking, or certain postures, such as<br />

a low front body, ears standing up or<br />

back, a tail held low, lips pulled far back,<br />

a curled tongue as well as standing up<br />

back hair can give information about the<br />

emotional state of the animal. In addition,<br />

certain behaviors may indicate stress and<br />

agitation, such as humility or avoidance,<br />

flight, jumping up, insecurity, aggressive<br />

behavior, vocalizations, turning away,<br />

unsteady gaze, wagging, and jumpiness.<br />

In cats, stress and discomfort are much<br />

harder to recognize, usually they show<br />

more aggressive behavior. Dr. Kerstin<br />

Röhrs strongly advises to accept the<br />

stress and to take it seriously: Animals<br />

are not actors, if an animal shows stress<br />

behavior, then it also has stress. Practical<br />

assistance for pet owners to help<br />

recognize stress and distress in their<br />

dogs and cats is covered in many books,<br />

and training opportunities are offered in<br />

dog schools.<br />

Alina Stumpf, a veterinarian at the<br />

University of Veterinary Medicine<br />

Hanover, also reported on the research<br />

project. In order to be able to recognize<br />

animal suffering in videos, one must<br />

know the body language and<br />

behavior of an animal. In<br />

dogs, certain characteristics<br />

and behaviors may indicate,<br />

for example, a disturbed<br />

relationship with its owner.<br />

These include wide open<br />

eyes, averted gaze or<br />

withdrawn ears, the dog<br />

shows its teeth but at the<br />

same time placates with<br />

its eyes, the dog tends to<br />

increase distance, it shows<br />

de-escalating behavior<br />

or defensive threatening<br />

behavior.<br />

Videos of dogs and<br />

small children are also<br />

particularly popular. Very<br />

often, however, there is<br />

little knowledge about the<br />

behavior of the animal, for<br />

example, in a video in which a toddler<br />

chases a dog. The dog, however, does<br />

not play, but always keeps its distance,<br />

flees and shows increased body tension.<br />

Before a dog finally bites, it shows a lot<br />

of appeasing behaviors that should not<br />

be ignored, otherwise it can become<br />

very dangerous. A challenge can always<br />

escalate, e.g. if a dog is supposed to kiss<br />

a toddler.<br />

On social media, there are also many<br />

challenges with cats, in which cats do<br />

things that they would not normally<br />

do. Then the cat's face shows clear<br />

symptoms of stress, such as wide-open<br />

pupils. Unfortunately, such videos are<br />

very successful and are viewed very<br />

often. A lot of money is made at the<br />

expense of the animals. Alina Stumpf<br />

advised not to like or share these posts.<br />

Even a negative comment or dislike has<br />

a positive effect because the algorithm<br />

considers it interesting and therefore<br />

makes it even more popular. It is best not<br />

to view these videos at all, but to report<br />

them to the respective platform and<br />

inform them about the topic. To assess<br />

social media accounts, the University<br />

of Veterinary Medicine Hanover has<br />

developed a Petfluencer animal welfare<br />

guide. This can be used, for example, by<br />

pet retailers and the pet food industry,<br />

who like to use petfluencers' accounts for<br />

advertising purposes, to see whether they<br />

are spreading videos of animal suffering.<br />

In this way, cooperation partnerships can<br />

be checked in advance, in order to decide<br />

Photos: AdobeStock_225428393<br />

Issue 4 <strong>2023</strong><br />



whether to work with certain petfluencers<br />

or not.<br />

Global activities against animal<br />

suffering<br />

Wiebke Plasse, Head of Communications<br />

at the Welttierschutzgesellschaft e.V.,<br />

Berlin, reported on the work of the World<br />

Animal Protection Society (WTG). WTG<br />

operates around 40 animal protection<br />

projects, campaigns and programs in<br />

21 countries on four continents. Since<br />

October 2020, the animal protection<br />

organization has been campaigning for<br />

an end to the previously unrestricted<br />

depiction of animal suffering on social<br />

media with the #StopAnimalSuffering<br />

campaign on social networks. By<br />

increasing and imitating animal suffering,<br />

animal suffering can be created and<br />

socially normalized. The heart of the<br />

campaign is a guide for identifying animal<br />

suffering content, which can be used<br />

to distinguish whether posted content<br />

was published by an animal protection<br />

organization or whether it is a staged<br />

rescue. Other topics in the campaign work<br />

include the uncritical portrayal of torture<br />

breeding.<br />

A glorifying portrayal of torture breeding<br />

leads to increased demand for these<br />

animals. Disrespectful treatment of<br />

animals must be banned, as this could<br />

encourage imitation and in turn end<br />

in situations of animal suffering. The<br />

depiction of cruel violence against<br />

animals must also be prohibited. To<br />

stop animal suffering on social media,<br />

the pressure on social networks must<br />

continue to be high. The aim is to create<br />

legislation that obliges the operators of<br />

social networks to act independently, to<br />

examine all relevant content carefully, to<br />

delete it immediately if animal suffering<br />

is suspected and to report the creators<br />

to the responsible authorities. Therefore,<br />

community standards regarding explicit<br />

animal suffering should be revised. Not<br />

just the operators of social networks<br />

should recognize animal suffering and<br />

respond accordingly. Users are also<br />

required to be aware of animal welfare<br />

so that animal suffering can be identified<br />

and stopped. If in doubt, one should<br />

choose the animal and not distribute the<br />

content.<br />

Myrto Joannidis presented the campaign<br />

work of the Susy Utzinger Foundation for<br />

Animal Welfare (SUST). With the campaign<br />

"#DeinLikeSeinLeid - Animal protection<br />

also online", the animal protection<br />

organization provides information about<br />

how animal suffering can be recognized<br />

and reported and calls for action against<br />

providers of animal protection-related<br />

videos. So far, various webinars have<br />

been held on how to deal with animals<br />

in social networks, how animal suffering<br />

can be recognized and how you can help<br />

these animals. There is also a social media<br />

campaign and a focus campaign against<br />

holiday posts with animals, in which, for<br />

example, wild animals are depicted in<br />

human disguises or postures trivializing<br />

possible dangers. A killing video in<br />

Switzerland recently caused a particular<br />

stir: a few young people kick a cat and<br />

torture it until it dies, they laugh and then<br />

play football with it. The video goes viral<br />

on Snapchat and Tiktok in three days.<br />

Finally, social network providers are also<br />

responsible, as they benefit from repost<br />

reactions - including those that draw<br />

attention to animal cruelty - and thereby<br />

increase their reach. Despite animal cruel<br />

content, some social platforms intervene<br />

far too late, not at all, or in only particularly<br />

serious cases and allow millions of users<br />

around the world to have unrestricted<br />

access to images and videos of violent<br />

attacks on animals. Together with animal<br />

protection organizations from all over<br />

the world, the Susy Utzinger Foundation<br />

addresses social networks with combined<br />

forces on a global level in order to take<br />

joint action against animal suffering.<br />

In a final panel discussion, various<br />

activities against the depiction of animal<br />

suffering were reported. Dr. med vet. Olaf<br />

Türck, Fressnapf Tierfutter GmbH, pointed<br />

out the importance of not including<br />

animal suffering in advertising. Fressnapf<br />

has been taking action against depictions<br />

relevant to animal welfare for 10 years and<br />

has developed its own influencer guide<br />

to recognize situations when animals are<br />

suffering. This guide is intended to help<br />

companies develop greater expertise and<br />

judgment in identifying and, if necessary,<br />

blocking animal welfare-related posts.<br />

Pet retailers should not work with petinfluencers<br />

who post content that<br />

depicts animal suffering. However, these<br />

petinfluencers should not be completely<br />

excluded, but rather included in an<br />

informative manner.<br />

In order to prevent animal suffering, it<br />

is always important to impart correct<br />

knowledge of animals. Responsible<br />

treatment of animals begins in childhood.<br />

Andrea Lipka from the Animal Protection<br />

Association in Austria reported on how<br />

children can learn to treat animals with<br />

care and respect. The animal protection<br />

association also conveys that animal<br />

protection knowledge can bring a lot of<br />

joy. Children are very receptive to this<br />

topic and understand immediately what<br />

it is about. It is also important to create a<br />

positive approach to this topic and show<br />

what positive animal videos can look like.<br />

The participants of the panel discussion<br />

also agreed not to support the depiction<br />

of torture breeding but rather to draw<br />

attention to it. A lot of money is still made<br />

by displaying problematic breeds on social<br />

networks. Ina Wingender launched the @<br />

mopsaktivismus initiative on Instagram to<br />

raise awareness about the responsibility<br />

when acquiring such an animal and<br />

presenting it on social networks.<br />

Wingender unknowingly bought a pug<br />

himself years ago and has so far invested<br />

€23,000 in operation costs. Videos with<br />

torture or animal suffering should not<br />

only be condemned. It is important to take<br />

targeted action against publication and, if<br />

necessary, to take the necessary steps on<br />

your own initiative. Finally, Dr. Michaela<br />

Fels from the University of Veterinary<br />

Medicine Hanover explained the topic will<br />

remain relevant even after the project has<br />

been completed. The topic and the work<br />

has to be continued in order to reach and<br />

educate as many people as possible with<br />

your own social media presence.<br />

Technology & Marketing<br />

For more information<br />

www.tiho-hannover.de/en<br />

Sabine Straka is Assistant Editor with<br />

<strong>PetFood</strong> <strong>PRO</strong> at Dr. Harnisch Publications<br />

8<br />

Technology & Marketing

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Omega-3: Essential Fatty Acids<br />

and their Contribution to Balanced<br />

Animal Nutrition<br />

by Jan-Christoph Morisse<br />

Just as we humans need essential fatty acids to live, so too do our pets: Omega-3 fatty acids are obtained<br />

from a variety of sources in nature, such as oil plants, algae, and fish. They are important nutritional<br />

components and can be integrated into pet food to ensure an adequate supply. In addition to various<br />

dosage forms, pet owners also consider sustainable aspects in selecting the right food components.<br />

Linseed oil<br />

Photos: Henry Lamotteo ils<br />

Omega-3 fatty acids in animal<br />

nutrition<br />

According to the health claims reviewed<br />

by the European Food Safety Authority<br />

(EFSA), omega-3 fatty acids contribute<br />

to maintaining cardiovascular health<br />

as well as supporting brain function<br />

and vision1. They are also considered<br />

to have anti-inflammatory effects and<br />

strengthen the immune system2. Since<br />

omega-3 fatty acids are essential for<br />

humans as well as for animals, these<br />

Ahiflower oil is an ideal vegan alternative<br />

to fish oil due to its high levels of omega-3<br />

fatty acids ALA and SDA<br />

claims are in substance transferable to<br />

animal nutrition.<br />

As the most effective form, the<br />

unsaturated omega-3 fatty acids<br />

eicosapentaenoic acid (EPA) and<br />

docosahexaenoic acid (DHA) are<br />

important nutrients for the long-term<br />

well-being of humans and animals. The<br />

short-chain omega-3 fatty acid alphalinolenic<br />

acid (ALA) and the omega-6<br />

fatty acid linoleic acid (LA) are essential<br />

fatty acids that must be taken in with the<br />

diet, because the body cannot produce<br />

them itself. To a small extent, dogs and<br />

cats can synthesize<br />

EPA and DHA from<br />

the short-chain<br />

precursor ALA. The<br />

conversion rate varies<br />

depending on the type<br />

of animal and must be<br />

considered individually.<br />

Nutritionists assume<br />

that a total of only<br />

one to two percent<br />

is converted3. In<br />

particular, it is less<br />

efficient in cats<br />

compared to other animals due to<br />

genetic differences in their enzymes⁴.<br />

Thus, for an assured nutrient supply,<br />

the additional intake of long-chain<br />

omega-3 fatty acids is necessary.<br />

Usually, commercially available wet<br />

or dry pet food covers the need for<br />

omega-3 fatty acids, but depending on<br />

the diet or health condition, additional<br />

supplementation may be appropriate.<br />

The general recommendation for dogs<br />

is about 40 milligrams of EPA and DHA<br />

per kilogram of body weight⁵.<br />

Particularly BARF feeding, a meatbased<br />

diet with animal proteins, is often<br />

supplemented with omega-3-rich oils.<br />

Studies show that the therapeutic use<br />

of essential fatty acids in higher doses<br />

can also have a positive effect on certain<br />

illnesses, such as skin, kidney, and heart<br />

diseases, inflammatory bowel diseases<br />

or orthopedic problems⁶.<br />

Fish oil and plant-based<br />

alternatives<br />

Omega-3 sources can be of either plant<br />

or animal origin. One rich and common<br />

10<br />

Technology & Marketing


source of EPA and DHA is cold-water<br />

fish such as salmon, herring, sardines,<br />

or mackerel. By ingesting microalgae,<br />

they naturally accumulate nutrients in<br />

their bodies. To obtain fish oil, they are<br />

boiled and pressed, and can then be<br />

integrated into feeding through wet<br />

and dry pet food mixtures or in the form<br />

of snacks. Thanks to their nutritionally<br />

unique fatty acid pattern, they are an<br />

ideal source to meet essential fatty acid<br />

requirements. Special oil blends with<br />

a defined proportion of omega-3 fatty<br />

acids can also be used in a supplemental<br />

manner. As a Private Label partner,<br />

Henry Lamotte Oils develops individual<br />

oil blends with specified compositions<br />

of omega-3 and omega-6 fatty acids,<br />

flavor components and nutrients –<br />

from product idea to development and<br />

filling. In this way, different needs can<br />

be met individually.<br />

Much like the human diet, the latest<br />

trends in animal nutrition show an<br />

increase in plant-based product<br />

alternatives. Following the example of<br />

vegetarian or vegan lifestyles among us<br />

humans, pet owners are incorporating<br />

more plant-based food components<br />

into their pets' diets. In order not to<br />

lose nutritional value, they focus on<br />

an adequate supply of proteins and<br />

important nutrients, such as omega-3<br />

fatty acids.<br />

Certain vegetable oils, such as linseed,<br />

rapeseed, or chia oil, provide a high<br />

content of the essential omega-3<br />

fatty acid ALA and can help to meet<br />

omega-3 needs. Especially Ahiflower<br />

oil is a suitable vegan alternative to fish<br />

oil, containing around 45 percent ALA<br />

and around 18 percent stearidonic acid<br />

(SDA). The omega-3 fatty acid SDA can<br />

be converted effectively into EPA, the<br />

source material for the formation of<br />

DHA. As a vegetable oil supplement, it<br />

is used in dog and horse food and<br />

supports the regeneration<br />

of the musculoskeletal<br />

system, helps build up and<br />

protect joints and ligaments,<br />

improves the stress response,<br />

and provides a shiny coat.<br />

Microalgae – vegan<br />

suppliers of nutrients<br />

In the pet food industry, algae<br />

products are increasingly<br />

coming into focus as plantbased<br />

pet food components.<br />

Normally, they are known for<br />

providing important minerals<br />

such as magnesium, potassium, and<br />

trace elements such as iodine. Some<br />

of them are suppliers of the important<br />

omega-3 fatty acids EPA and DHA<br />

and thus gain importance as a vegan<br />

alternative to fish oils. For example,<br />

the microalgae Schizochytrium sp. can<br />

be used to produce an oil with a DHA<br />

content of 40 percent. Additionally,<br />

microalgae such as chlorella and<br />

spirulina are suitable plant-based<br />

alternatives to conventional animal<br />

protein sources.<br />

Algae are usually added to pet food in<br />

the form of oils or powders. Algae oils<br />

or individually adjusted oil mixtures<br />

are a nutritious addition to the food,<br />

depending on the type of animal and<br />

diet, for example in BARF feeding. Some<br />

manufacturers already add microalgae<br />

to their ready-to-feed mixtures to<br />

support the supply of omega-3 fatty<br />

acids and other important nutrients. In<br />

Chia<br />

aquaculture, algae are often processed<br />

into flakes or pellets as feed for fish.<br />

Omega-3 and sustainability<br />

Reports from the Food and Agriculture<br />

Organization (FAO) show that global<br />

fisheries and aquaculture production<br />

have increased significantly in recent<br />

years – and with them the problem<br />

of global overfishing⁷. Sustainable<br />

standards such as MSC, ASC, or Friend<br />

of the Sea stand for responsible fish<br />

farming and sustainable wild catch<br />

and thus contribute to the protection<br />

of marine ecosystems. The MarinTrust<br />

standard demands that fisheries operate<br />

in accordance with the FAO's Code of<br />

Conduct for Responsible Fisheries and<br />

Algae oil is a plant-based source of omega-3 fatty acids with a DHA content of at least 40 percent<br />

Issue 4 <strong>2023</strong><br />



Jan-Christoph Morisse – Head of Sales<br />

Animal Nutrition & Care / Chemical<br />

Technical Industry at Henry Lamotte Oils.<br />

Henry Lamotte Oils is a leading quality<br />

supplier of natural oils and related<br />

products such as (protein) flours, algae,<br />

and oleoresins. In the company's own<br />

Oil Mill Lipos, mainly organic seeds are<br />

gently processed into oils and press<br />

cakes.<br />

a recognized quality management<br />

standard. On the producer side, there<br />

is room to prove responsible practices,<br />

for example by respecting closed<br />

seasons and protected zones, using<br />

selective fishing methods, or ensuring<br />

traceability of the fishing area. On the<br />

consumer side, certifications create<br />

transparency for customers to identify<br />

sustainable products and value chains.<br />

Raps<br />

Overall, sustainable sourcing practices<br />

help to make fish available as a source<br />

of omega-3 in the long term.<br />

As an alternative source of EPA and<br />

DHA, algae oil and algae oil powder can<br />

protect fish as a resource. Thanks to their<br />

resource-efficient cultivation in closed<br />

systems, the environmental impact is<br />

lower in comparison to fish. They are<br />

suitable for production in a controlled<br />

environment and are characterized by<br />

high biomass productivity⁸. With CO2,<br />

light, water, and a small amount of<br />

nutrients, they grow many times faster<br />

than land plants and do not take up<br />

scarce arable land. They also support<br />

the trend towards a more plant-based<br />

diet, which is comparatively less CO2-<br />

intensive.<br />

Various nutritional trends are also<br />

emerging in animal nutrition, such<br />

as the growing interest in organic<br />

and locally grown products or "clean<br />

feeding" with natural ingredients and<br />

high-quality oils. Plant oils are derived<br />

from nature's bounty and can meet<br />

these demands. Common omega-3 oils<br />

with a high content of the essential fatty<br />

acid ALA, such as rapeseed or linseed<br />

oil, also come from German (organic)<br />

cultivation and thus support local value<br />

creation. The gentle cold pressing of<br />

the seeds preserves valuable nutrients<br />

– the press cake can also be used as a<br />

nutritious component in pet food. This<br />

contributes to the holistic use of raw<br />

materials.<br />

Technology & Marketing<br />

Literatur/Quellenangaben:<br />

(1) European Food Safety Authority<br />

(2010), Scientific Opinion on the<br />

substantiation of health claims, URL:<br />

https://efsa.onlinelibrary.wiley.com/doi/<br />

pdf/10.2903/j.efsa.2010.1796 [Stand:<br />

07.09.23]<br />

(2) Deutsche Gesellschaft für Ernährung<br />

e.V. (<strong>2023</strong>), Fett, essenzielle Fettsäuren,<br />

URL: https://www.dge.de/wissenschaft/<br />

referenzwerte/fett-essenzielle-fettsaeuren/<br />

[Stand: 07.09.<strong>2023</strong>]<br />

(3) Meyer, L. (<strong>2023</strong>), Fischöl, URL: https://<br />

fuerdeintier.de/inhaltsstoffe/fischoel-intriglyceridform<br />

[Stand: 15.09.<strong>2023</strong>]<br />

(4) Garbers, F. (<strong>2023</strong>), Alpha-<br />

Linolensäure, URL: https://www.artgerechttier.de/lexikon/naehrstoffe/d-alphalinolensaeure-ala-1488722392<br />

[Stand:<br />

15.09.<strong>2023</strong>]<br />

(5) Meyer, M. (<strong>2023</strong>), Hundefutter mit<br />

Omega-3-Fettsäuren, URL: https://1ahundefutter.de/hundefutter-mit-omegafettsaeuren/<br />

[Stand: 15.09.<strong>2023</strong>]<br />

(6) American Veterinary Medical<br />

Association (2011), Therapeutic use of fish<br />

oils in companion animals, URL: https://<br />

avmajournals.avma.org/view/journals/<br />

javma/239/11/javma.239.11.1441.xml<br />

[Stand: 15.09.<strong>2023</strong>]<br />

(7) Food and Agriculture Organization<br />

of the United Nations (2022), The state of<br />

World Fisheries and Aquaculture 2022,<br />

URL: https://www.fao.org/3/cc0461en/<br />

online/sofia/2022/executive-summary.html<br />

[Stand: 18.09.<strong>2023</strong>]<br />

(8) Bundesministerium für Ernährung und<br />

Landwirtschaft (2020), Welches Potenzial<br />

haben Algen, URL: https://buel.bmel.de/<br />

index.php/buel/article/download/296/506<br />

[Stand: 18.09.<strong>2023</strong>]<br />

For more information<br />

www.lamotte-oils.de/en<br />

12<br />

Technology & Marketing



AFB partners with pet food companies to provide<br />

palatant solutions that meet performance,<br />

attribute, and technical objectives.<br />

Contact your AFB account manager to<br />

discuss your unique palatant needs.<br />

AFBInternational.com<br />

©<strong>2023</strong> AFB International


Photo: AdobeStock_607177135<br />

New Study Demonstrates that an<br />

Extract from Seaweed Improves<br />

and Maintains Dog Gut Integrity<br />

by Karlie Wilson and Anthony Jacobs<br />

Pet Food Companies know that digestive health is the priority for dog owners and the stool is the key health<br />

indicator.<br />

Formulators understand that any kind of<br />

stress, including feed transition, weakens<br />

the immune system and can disrupt<br />

the dog’s digestive balance. Faecal<br />

consistency is regarded as a key indicator<br />

of digestive health. If a negative change<br />

including<br />

diarrhea is observed in the faeces, the<br />

pet owner may stop feeding the new pet<br />

food. The stakes are high for both the<br />

pet food company and the pet owner to<br />

ensure a successful feed transition.<br />

During feed transition, new potential<br />

irritants and allergens may be<br />

introduced. This can alert the immune<br />

system and irritate the gut causing<br />

change in faecal consistency. This is<br />

why fortifying both the gut barrier<br />

and gut immunity through the<br />

pet food can improve the ease<br />

of transition and reduce the<br />

impact of feed stress. Massey<br />

University New Zealand are<br />

renowned for their canine<br />

health research facility which<br />

is designed to measure new<br />

kibble formulation benefits.<br />

Olmix, a French seaweed company<br />

have developed a patented<br />

marine sulphated polysaccharide<br />

combination of two specific seaweeds.<br />

Multiple clinical trials show immune<br />

modulation, improved gut integrity<br />

and immunity across all animal species.<br />

These polysaccharides are a blend of<br />

Ulva (green seaweed) which directly<br />

modulates the immune system and<br />

Solieria (red seaweed) which tightens<br />

the cells of the intestinal wall and helps<br />

produce a healthy mucous barrier. The<br />

feed supplement, available as Algimun®<br />

PET, is added to pet foods at a rate of 3<br />

kgs per ton.<br />

The seaweed product, Algimun® PET<br />

has been privately trialled by leading<br />

Australian Petfood Brands who validated<br />

the positive results for gut health and<br />

improved feed transition. Following the<br />

trials, they included the feed supplement<br />

into their formulations.<br />

An independent dog study conducted by<br />

Professor David Thomas and his team at<br />

Massey University has further confirmed<br />

14<br />

Technology & Marketing

Karlie Wislon, GAICD, Technical<br />

Director at Green Blue Health, Olmix<br />

Animal Health Distributor<br />

Anthony Jacobs is<br />

CEO and Founder of<br />

Green Blue Health and<br />

Managing Director of<br />

Pharmalink<br />

that standard kibble supplemented<br />

with Olmix seaweed polysaccharides<br />

improves faecal consistency and has a<br />

positive effect on palatability for healthy<br />

adult dogs.<br />

Here is a quick summary of the trial<br />

design: The study went for 6 weeks and<br />

included multiple transition periods<br />

(stress), the first when the dogs were<br />

introduced to the new diet and when<br />

each group changed over to the control<br />

or test diet at week 3. Each dog’s<br />

faeces were monitored throughout the<br />

crossover trial to establish the impact of<br />

Algimun® PET on their digestive system.


Figure 1. Waltham Faeces Scoring System (Moxham, 2001)<br />

Photo: AdobeStock_558359510<br />

Key Dog Digestive Health Trial<br />

results<br />

1. Continuous improvement of<br />

faeces consistency – The Algimun®<br />

PET diet showed a constant<br />

improvement in faeces consistency<br />

using the Waltham scale.<br />

2. Enhanced Palatability - with<br />

preference for the diet with<br />

Algimun® PET, food consumption<br />

was 100%<br />

3. The inclusion of Algimun® PET to<br />

a standard kibble diet for dogs<br />

trended to optimally reduce<br />

the faecal scores of the dogs<br />

(P=0.0518). After 3 weeks of<br />

feeding, the faecal scores of the<br />

dogs on the test diet were almost<br />

half a grade (0.34) lower than the<br />

same dogs on the control diet.<br />

(See Figure 1).<br />

4. There were no exceptions to the<br />

improved faecal trend.<br />

5. There were no adverse cases.<br />

Conclusion<br />

The Massey University study validates<br />

a solution for petfood companies to<br />

improve the quality and acceptance of<br />

complete feeds resulting in consumer<br />

loyalty. Algimun® PET is supporting<br />

gut health and immunity for dogs.<br />

Its use provides a valuable solution<br />

for Pet food manufacturers looking<br />

to improve gut function in their<br />

formulations.<br />

Please contact the authors for a copy<br />

of the official University trial report.<br />

Technology & Marketing<br />

16<br />

Technology & Marketing


Photo: AdobeStock_224493738<br />

References<br />

Association of American Feed Control<br />

Officials (<strong>2023</strong>) Official Publication. AAFCO<br />

Inc., Champaign, IL U.S.A.<br />

Moxham, G (2001). The WALTHAM Faeces<br />

Scoring System – a tool for veterinarians<br />

and pet owners: how does your pet rate?<br />

Waltham Focus, 11(2), 24-25.<br />

Jacobs, A and Meallet, V(DVM) The Growing<br />

Trend for Seaweed Inclusion to Support Pet<br />

Immunity and Gut Health, <strong>PetFood</strong> <strong>PRO</strong><br />

- Published by Dr Harnisch Verlag, Issue 3<br />

2021, pp22-24<br />

Jacobs, A and Meallet, V(DVM) Seaweed<br />

Extracts Optimize Dog Digestive Health,<br />

<strong>PetFood</strong> <strong>PRO</strong> - Published by Dr Harnisch<br />

Verlag, Issue 4 2021, pp10-12<br />

Sokal, RR and Rohlf, FJ (1969) Biometry,<br />

the principles and practice of statistics<br />

in biological research. WH Freeman and<br />

Company, San Francisco, CA USA.<br />

Tartellin, MF (1997) Gaining and<br />

maintaining a market share in a competitive<br />

environment: Some views on long- and<br />

short-term pet food testing. Proceedings of<br />

the Nutrition Society of New Zealand 22,<br />

192-201.<br />

For more information<br />

www.olmix.com<br />

k.wilson@greenbluehealth.com<br />

t.jacobs@greenbluehealth.com<br />

Your customers deserve<br />

premium food for their pets.<br />

Clextral designs high quality pet food extrusion<br />

equipment. Our flexible production lines offer the<br />

latest generation of precision equipment, from<br />

preconditioning through drying and coating, in a<br />

range of capacities. You’ll get the throughput you<br />

need with many options to customize products to<br />

your specific requirements.<br />

We do not leave quality to chance.<br />

clextral.com<br />

Issue 4 <strong>2023</strong><br />



Vegetal Proteins on the Rise in<br />

Pet Food<br />

- An expanding range of proteins allows manufacturers to cater for increasing demand for natural, plant-based and<br />

sustainable pet food products -<br />

BENEO - Sugar beets / Isomaltulose<br />

Studies show that 1 in 3 pet food shoppers<br />

think that using plant-based ingredients<br />

make pet food seem a lot healthier. At<br />

the same time, pet food manufacturers<br />

are increasingly being faced with lower<br />

availability and price volatility, such<br />

as for meat (co)products. As a result,<br />

many producers are willing to explore<br />

new protein sources and diversify their<br />

portfolio. Here Dr Maygane Ronsmans,<br />

Product Manager Animal Nutrition at<br />

BENEO, discusses the interest in hybrid<br />

and plant-based pet food and how<br />

producers can meet changing consumer<br />

requirements with vegetal functional<br />

ingredients.<br />

Meeting the needs of pet<br />

owners and pet food producers<br />

Around one in four pet owners globally<br />

say they like to see plant-based or vegan<br />

claims on pet products. This is mainly<br />

due to the fact that they perceive such<br />

products as healthier and better for<br />

the environment. At the same time,<br />

pet food producers are being faced<br />

with rising concerns around prices, the<br />

environmental impact of raw materials<br />

and supply chain issues. This is driving pet<br />

food producers to increasingly seek plantbased<br />

proteins, that still deliver in terms<br />

of their nutritional profile and technical<br />

properties.<br />

A versatile portfolio for every<br />

formulation<br />

As demand for plant-based, sustainable<br />

and clean label pet food gathers pace,<br />

we have expanded our vegetal protein<br />

range to meet producers’ needs. It<br />

is being well received by pet food<br />

producers, as our vegetal proteins<br />

represent concentrated and non-GMO<br />

sources of high-quality and provide<br />

excellent amino acid profiles. They<br />

enable the development of plant-based<br />

or hybrid pet foods and offer high to<br />

very high digestibility. According to an<br />

internal analysis, our rice protein and<br />

faba bean protein concentrate reach<br />

(ileal) digestibility scores close to 90%<br />

and vital wheat gluten well above 90%.<br />

With approximately 6 in 10 cat and dog<br />

owners interested in allergen-free pet<br />

food , rice protein is proving popular as<br />

a plant-based ingredient. Besides its high<br />

protein density of approximately 80%,<br />

our rice protein offers great nutritional<br />

benefits. It is hypoallergenic and highly<br />

digestible, making it suitable for pets with<br />

allergies, as well as sensitive pets such as<br />

puppies and older animals. It is also a good<br />

18<br />

Technology & Marketing


source of several essential amino acids<br />

(methionine, cysteine, phenylalanine and<br />

tyrosine) that are involved in some major<br />

metabolic processes and support a pet’s<br />

normal and healthy growth. In addition,<br />

rice protein is a clean label ingredient<br />

which is perceived as (very) natural by<br />

61% of pet owners globally.<br />

For producers looking for a vegetal<br />

protein that delivers nutritional benefits<br />

and exceptional technological assets in<br />

many applications, BENEO’s vital wheat<br />

gluten is an excellent option. It offers a<br />

high protein density of approximately<br />

80%. Vital wheat gluten also delivers an<br />

interesting amino acid profile, as it is rich<br />

in glutamine, which is the preferred fuel<br />

for intestinal cells that can help repair<br />

damaged cells, as well as tyrosine, which<br />

plays an important role in maintaining<br />

fur colour. One of the key advantages of<br />

vital wheat gluten is its strong viscoelastic<br />

properties that can improve the texture of<br />

different types of pet food. For example,<br />

it can positively affect the extrusion<br />

behaviour in dry pet food, as well as the<br />

chunkiness and meat structure in wet<br />

pet food. Thanks to its excellent water<br />

absorption capacity, it also increases<br />

juiciness in semi-moist or wet pet food<br />

and is therefore a valuable alternative to<br />

spray-dried plasma.<br />

Making the most of faba beans<br />

For producers looking to make ‘no grain’<br />

claims in their pet foods, faba bean<br />

protein concentrate is a suitable option.<br />

Our faba bean protein concentrate is a<br />

concentrated source of vegetal protein<br />

that serves as a good alternative to animal<br />

and soy proteins. Its amino acid profile<br />

is relatively rich in lysine and can nicely<br />

complement cereals’ protein, meaning it<br />

can notably be blended with rice protein<br />

or vital wheat gluten. It also contains quite<br />

high levels of glutamine, which improves<br />

Pet owner feeding her dog<br />

palatability and supports the growth of<br />

intestinal cells, as well as arginine, which is<br />

considered to be important for cognitive<br />

health. Our range of faba bean ingredients<br />

for pet food also includes starch-rich flour<br />

and hulls, offering a good source of starch<br />

and dietary fibre.<br />

When it comes to sustainability, faba beans<br />

help to reduce greenhouse gas emissions<br />

at farm level. The faba beans can capture<br />

nitrogen from the air, to provide it for<br />

themselves and subsequent plants, which<br />

reduces the need for fertilizer input. Also,<br />

the faba beans are grown in a region with<br />

good rainfall and soil with good water<br />

retention capacity, so that irrigation is<br />

not necessary. BENEO strives to source<br />

its faba beans at Farm Sustainability<br />

Assessment (FSA) Gold level from German<br />

farmers with long-term contracts, to<br />

ensure production and supply stability.<br />

Furthermore, the production process,<br />

being done locally in Germany, has been<br />

chosen for its low energy and water<br />

consumption in comparison to alternative<br />

processes; overall contributing to BENEO’s<br />

sustainability targets. These elements<br />

are key, considering that more than half<br />

of pet owners say they pay attention to<br />

sustainability and the carbon footprint<br />

as part of their pet food purchasing<br />

decisions.<br />

Manufacturers looking to meet growing<br />

consumer demand for more sustainably<br />

sourced and plant-based pet foods are<br />

increasingly faced with the challenge<br />

of finding ingredients that deliver the<br />

necessary nutrients for their formulas.<br />

BENEO’s vegetal protein range offers<br />

producers sound nutritional and<br />

technological alternatives for their pet<br />

food recipes.<br />

Technology & Marketing<br />

For more information<br />

www.beneo.com<br />

Photo: Prostock-studio_shutterstock<br />

Issue 4 <strong>2023</strong><br />



Planet-friendly Nutrition with Algal<br />

Astaxanthin<br />

Fi/Hi Europe <strong>2023</strong>, stand 3.0G242: AstaReal presents its range of naturally derived astaxanthin products for healthy agers,<br />

vegans and animals<br />

At this year’s Fi/Hi Europe, AstaReal will showcase its recently launched Astaxin® VEGAN, an astaxanthin<br />

formula designed to not only promote good health but also help address environmental concerns. Microalgaederived<br />

astaxanthin is one of nature’s most powerful antioxidants with scientifically proven health benefits for<br />

both humans and animals alike. Alongside various consumer dosage forms of natural astaxanthin, the Swedish<br />

company will present its premium feed-grade Novasta® EB15 for pets, horses, livestock and other animals.<br />

Photo: iStock_Rawpixel<br />

Plant-based products are flourishing<br />

globally, as a result of consumer interest<br />

in health, naturalness and sustainability,<br />

as well as rising numbers of vegetarians<br />

and vegans. AstaReal’s new astaxanthin<br />

formula, Astaxin® VEGAN, perfectly taps<br />

into this market. The vegan softgel is<br />

made of carrageenan and modified<br />

starch, with the content mirroring<br />

Astaxin® Original.<br />

AstaReal offers the most researched<br />

brand of natural astaxanthin on the<br />

market. Its health attributes are backed<br />

by more than 70 human clinical studies,<br />

and include improved vision, stronger<br />

cognitive function, better muscle<br />

health and smoother skin texture, thus<br />

addressing concerns of various target<br />

groups, from healthy agers to athletes.<br />

In addition to the company’s bulk<br />

raw and finished products, Fi Europe<br />

visitors will be able to receive technical<br />

guidance on manufacturing various<br />

astaxanthin finished dosage forms, such<br />

as hard capsules, softgels, sachet/stick<br />

powder mixes and gels, gummies and<br />

liquid shots.<br />

In line with preventive health trends, a<br />

growing number of consumers are also<br />

looking for ingredients that support<br />

and protect the wellbeing of their pets.<br />

With its strong antioxidant and antiinflammatory<br />

properties, AstaReal®<br />

astaxanthin is a valuable ingredient for<br />

feed and pet food applications. Within<br />

the Novasta® range, the company offers<br />

a novel encapsulated product called<br />

Novasta® EB15, which aims to better<br />

preserve and maintain the antioxidant<br />

power of astaxanthin even after<br />

challenging production processes. This<br />

means that astaxanthin can be safely<br />

and with less hurdles incorporated in<br />

most types of formulations, from soft<br />

chews to pellets.<br />

Peter Ahlm, Head of Marketing & Sales<br />

at AstaReal AB, says: “Consumer interest<br />

in sustainable foods and nutraceuticals<br />

will, with no doubt, continue to drive<br />

demand for plant-based offerings.<br />

Here, algae and microalgae-derived<br />

20<br />

Technology & Marketing


astaxanthin can play a key role, and look<br />

set to be future-proof ingredients. In<br />

addition, consumers want the best for<br />

their companions too, true to the motto<br />

‘What’s good for me is good for my pet’.<br />

That’s why they are increasingly seeking<br />

premium animal food with healthy<br />

ingredients that are scientifically<br />

backed, like Novasta® EB15.”<br />

At the fair in Frankfurt,<br />

AstaReal will be represented<br />

at “Try Swedish”, the official<br />

Swedish pavilion in Hall 3.0<br />

Technology & Marketing<br />

Photo: AstaReal<br />

Photo: iStock_skynesher<br />

For more information<br />

www.astareal.se<br />

Pets love it - Pets need it<br />

Discover the benefits of<br />

premium essential amino<br />

acids, freeze dried from<br />

Perna canaliculus and contact<br />

our sales office today:<br />

Your Premium Pet<br />

Food Ingredient<br />

Greenlipped Mussel Powder<br />

naturally from New Zealand<br />

For Europe:<br />

Pharmalink Extracts Europe GmbH<br />

& Co. KG: Ph +49 2174-307 62 0<br />

www.pharmalink-eu.com<br />

For the US:<br />

Green Source Organics<br />

Ph +1-805-845-9191 X 101<br />

www.gsoextracts.com<br />

Issue 4 <strong>2023</strong><br />


Hey humans,<br />

it’s our turn now.


Our new ingredient, AlgaPrime DHA P3,<br />

is a rich source of omega-3 DHA and is<br />

an important way to boost pet health.<br />

And now, pets don’t have to miss out any longer.<br />

• Cut out the middlefish: Go straight to the<br />

natural source and enjoy all the benefits<br />

of algae-based omega-3 DHA<br />

• Better for the planet: Zero impact on the ocean,<br />

positive impact on your carbon footprint<br />

• Easy-to-use: Highly concentrated<br />

biomass powder means it’s suitable<br />

for multiple applications<br />

Learn more about AlgaPrime TM DHA P3<br />

at corbion.com<br />

Issue 4 <strong>2023</strong><br />



Open to Something New?<br />

Sustainable protein alternatives<br />

With the increasing number of pets in the<br />

world, the parallel decrease in slaughter<br />

numbers (in certain countries), and the<br />

increasing political and social activities<br />

on climate change mitigation, we should<br />

definitely consider more sustainable<br />

protein alternatives.<br />

Meat consumption by pets contributes<br />

significantly to the environmental impact,<br />

as animal feed production and processing<br />

are resource-intensive. Newer studies<br />

emphasize the need to explore more<br />

sustainable pet food options to reduce<br />

the environmental impact of our pets.<br />

It should be well-understood by most<br />

industry experts that dogs and cats do not<br />

have the most environmentally friendly<br />

footprint. This is primarily because pet<br />

food relies heavily on animal by-products<br />

as raw materials. To be fair, we should<br />

acknowledge that our pets play a role in<br />

consuming meat and animal by-products<br />

that might otherwise go to waste, but<br />

not exclusively. Today's consumer is more<br />

likely to be tempted by a strategically<br />

well-placed steak for the dog than by<br />

high-quality meat scraps or offal.<br />

One alternative source of animal protein<br />

is insects. The most common farm insect<br />

is the black soldier fly (Hermetia illucens).<br />

The special feature of the BSF larvae is<br />

its ability to process almost all types of<br />

organic materials. This enables the insect<br />

farming industry to reintroduce organic<br />

residues, which occur for example in the<br />

food industry, into the value chain for the<br />

extraction of high-quality proteins, fats,<br />

frass and chitin. Materials, which in turn<br />

can be used as ingredients for pet food,<br />

fertilizer and other industrial applications.<br />

The ecological opportunities lie primarily<br />

in making unused potentials of organic<br />

residues available for re-entering what<br />

would otherwise be lost to the value<br />

chain. Such residual materials are<br />

currently often utilized in biogas or<br />

composting plants. It is important to<br />

emphasize that industrial insect breeding<br />

and biogas can complement each other<br />

perfectly since the insects are primarily<br />

focused on the proteins present in the<br />

residues and the biogas plant needs<br />

the carbohydrates. The insect frass,<br />

which is basically the manure of<br />

the larvae, could technically be<br />

used for biogas production, which<br />

means that existing value chains<br />

can be extended in a meaningful<br />

way.<br />

Although the demand for insect<br />

protein is noticeably increasing, it is<br />

still a niche product in the raw material<br />

market. However, this could change in<br />

the next few years as there is now enough<br />

know-how in the market to scale up the<br />

production of insects. Common concerns<br />

expressed by the pet food industry are<br />

fluctuating qualities in the final product.<br />

This fear can be debunked, as normally an<br />

insect farm is set up for a constant input,<br />

which means constant feed mix for the<br />

larvae - constant input ensures a constant<br />

output. However, it is important to<br />

mention here that insects (at least within<br />

the EU) are considered livestock and must<br />

therefore also be treated according to<br />

feed legislation and national laws.<br />

Insects can be processed in many<br />

different ways. The most popular<br />

processing method is the gentle drying<br />

and defatting of the larvae, which results<br />

in high-quality protein powder and insect<br />

fat. While the protein powder is used as<br />

a protein source in cat or dog food, the<br />

insect fat can be used for the production<br />

of sustainable bird food, such as bird fat<br />

balls. When it comes to bird food, most<br />

consumers will already be aware that<br />

insects are a very natural food source<br />

in the animal kingdom especially for<br />

birds, which is why whole dried larvae<br />

are often used here. In the classic dog<br />

and cat food, however, we are mainly<br />

talking about processed products such as<br />

kibbles, canned food or treats, as the end<br />

consumer is used to them and there are<br />

high-quality offers on the market, which<br />

are produced based on insect protein.<br />

There are both monoprotein products<br />

and mixtures with conventional protein<br />

sources.<br />

Although the topic is already very<br />

present within the industry and among<br />

Xena<br />

environmental enthusiasts, it could still<br />

cause astonishment among many dog<br />

owners, who are simply not used to<br />

thinking in terms of sustainable alternative<br />

proteins. As with any new product, it is<br />

important to introduce consumers slowly<br />

to the topic and educate them about the<br />

benefits, as it happened e.g. with the<br />

electric motor in the automotive industry<br />

or the vegan sausage in the food industry.<br />

A hybrid product, based on insects and<br />

other protein sources, could be a way to<br />

establish those new products in a broader<br />

target group.<br />

In addition, the use of alternative insectbased<br />

protein sources offers sufficient<br />

material for gripping storytelling about<br />

sustainability within the company, which<br />

can be used for attractive marketing.<br />

Above all stands the matter of a<br />

sustainable circular economy, in which<br />

regional organic residues get upcycled<br />

into high-value products.<br />

Another aspect that is often<br />

communicated in connection with<br />

products based on insect proteins is<br />

their low allergy potential. This is mainly<br />

due to the fact that insect proteins are<br />

a very new protein source for dogs and<br />

cats, especially if they have had little<br />

contact with shellfish/crustaceans in the<br />

past, which minimizes the risk of crosssensitivity<br />

(allergy to shellfish). Switching<br />

from classic protein sources such as<br />

Photo: reploid<br />

24<br />

Technology & Marketing


beef and chicken or wheat gluten can<br />

therefore do wonders for the digestion<br />

of pets that suffer from allergies and<br />

thus make their daily lives easier. Unlike<br />

other hypoallergenic alternatives, such as<br />

kangaroo or ostrich meat, insect proteins<br />

do not necessarily have to be imported<br />

from the other side of the hemisphere,<br />

as they can be produced regionally<br />

anywhere in the world. And unlike<br />

conventional livestock, no antibiotics<br />

have to be used in the breeding or<br />

fattening of the BSF larvae, because the<br />

larvae have antimicrobial peptides, their<br />

own in-house antibiotics, which enable<br />

them to thrive in particularly germ-rich<br />

environments. Of course, certain hazards<br />

must be eliminated when accepting the<br />

organic residual materials or feed for<br />

the larvae. Certification systems, such<br />

as GMP+, have already included the<br />

breeding of insects in their focus area,<br />

which means that feed safety can be<br />

additionally ensured and communicated.<br />

Insect proteins themselves contain<br />

essential amino acids, which are important<br />

for the nutrition of our pets. In addition,<br />

several positive side effects are attributed<br />

to the insect fat, mainly due to its high<br />

proportion of lauric acid. All of this means<br />

that the use of insects does not stand in<br />

the way of balanced animal nutrition, on<br />

the contrary.<br />

It can be said that whenever these are the<br />

smallest farm animals, they can be part of<br />

the solution to our biggest problems! In<br />

addition to ensuring the security of supply<br />

of sufficient food as well as feed for the<br />

growing world population, the demands<br />

for a sustainable economy are increasing.<br />

Today the environment and the consumer<br />

can be said to be more in the foreground<br />

than in the past. The ongoing discussions<br />

in all industry and agricultural sectors<br />

about sustainability, animal welfare as<br />

well as resource protection characterize<br />

recent debates within society and a call for<br />

innovations. Through the European Green<br />

Deal, the Protein Strategy or the Supply<br />

Chain Act, politics is also responding to<br />

the issue. The local utilization of organic<br />

residues by means of insects and the<br />

resulting protein recovery can kill two birds<br />

with one stone. Thus, social and political<br />

goals can really be pursued through insectbased<br />

pet products.<br />

REPLOID is a European company<br />

specializing in the industrial cultivation<br />

and utilization of the black soldier<br />

fly (Hermetia illucens). The company<br />

provides comprehensive solutions across<br />

the entire value chain, encompassing inhouse<br />

industrial production, sourcing of<br />

raw materials, and the oversight of their<br />

own projects and initiatives related to<br />

insect-derived pet products.<br />

It is time to rethink the traditional<br />

approach and to go in disruptive and<br />

innovative ways. Only by taking a holistic<br />

view of the entire production process and<br />

integrating circular economy concepts can<br />

we achieve a pet industry that conserves<br />

resources and is environmentally<br />

friendly. The future of our food system,<br />

and therefore that of our pets, lies in<br />

sustainable practices that address the<br />

needs of pets and the environment alike<br />

- the perfect combination of ecology and<br />

economics!<br />

Technology & Marketing<br />

For more information<br />

www.reploid.eu<br />




Your advantages:<br />

· optimal solution for the extraction of proteins from<br />

various raw materials<br />

· suitable for all process steps - extraction, washing,<br />

concentration and clarification<br />

· maximum yield and quality by efficiently using wet<br />

fractionation<br />

Issue 4 <strong>2023</strong><br />


<strong>PRO</strong>CESSING<br />

System Solution for the<br />

Production of Pet Food Sticks<br />

Directly Onto Racks<br />

Handtmann offers a comprehensive<br />

solution for the production of pet food<br />

sticks directly onto racks, including<br />

product preparation and forming.<br />

Depending on production volume,<br />

different Handtmann Inotec technology<br />

can be used for product preparation. For<br />

the process of grinding, the Handtmann<br />

Inotec industrial grinder for grinding<br />

frozen blocks and fresh raw materials<br />

is most suitable. Three models with<br />

varying performance characteristics are<br />

available for the medium-scale to highly<br />

industrial production of up to nine metric<br />

tons per hour in continuous operation.<br />

Particularly effective and yet gentle<br />

grinding results are achieved thanks to<br />

the extremely robust breaking screw<br />

on top, the feed screw beneath and the<br />

high-quality cutting system consisting<br />

of a disc-blade combination. All producthandling<br />

machine parts are made of<br />

stainless steel and designed for high<br />

utilisation and a long service life. The IM<br />

P mixer model with parallel paddle shafts<br />

for cold, viscous products is particularly<br />

suited for the process step of mixing in<br />

the production of pet food sticks. The<br />

optimum mixing geometry and the<br />

variably adjustable mixing from gentle<br />

to intensive always ensure an optimum<br />

mixing result. Emptying is very quick<br />

yet gentle via one or two mixer outlet<br />

flaps. The texture of the product can be<br />

customised through appropriate process<br />

steps, such as vacuum, mixing direction,<br />

mixing time, mixing interval and pauses.<br />

The Handtmann Inotec mixer models are<br />

available with a variable usable volume<br />

of 50 to 6,000 litres. As an option, the<br />

additional process of emulsifying using<br />

the Handtmann Inotec FZK can be<br />

integrated in product preparation.<br />

For the subsequent portioning and<br />

forming process of the sticks, the multilane<br />

FS 510 forming system is used in<br />

combination with a VF 800 vacuum filler.<br />

Handtmann inline grinding technology<br />

can be integrated as an option for<br />

portioning and grinding to final grain size<br />

in a single process step. In combination<br />

with the associated volume separator,<br />

gristle and other hard components can be<br />

effectively separated at the same time, if<br />

needed. The forming system is generally<br />

suitable for a wide variety of products up<br />

to a filling pressure of 35 bar. In addition,<br />

a large variety of shapes with countless<br />

options is possible in the production<br />

segment of snacks and treats: cubes, bars,<br />

pellets, hearts and other 3D shapes such<br />

as bones. Exemplary recipes would be<br />

classics made of beef, chicken and fish,<br />

but also new trend products of pure insect<br />

proteins or mixed recipes containing<br />

a certain percentage of insect protein.<br />

Production can be multi-lane onto up<br />

to 24 lanes. The flow divider with servo<br />

drive ensures exact rotor speeds, which<br />

results in a constant product flow without<br />

pressure fluctuations and thus extremely<br />

accurate final weights of each stick. The<br />

flow divider ejects the filling product in<br />

multi-lane filling flows via the flexibly<br />

replaceable mould components. Product<br />

separation happens directly at the outlet,<br />

either with wire or blade, uninterrupted<br />

and linear to the product speed directly<br />

onto racks. Systems of Handtmann<br />

strategic partners Fessmann and Multivac<br />

can be used for the processes of thermal<br />

treatment, drying and packaging.<br />

Technology & Marketing<br />

For more information<br />

www.handtmann.com/food<br />

Photos: Handtmann<br />

26<br />

Technology & Marketing

<strong>PRO</strong>CESSING<br />

7 – 10 May 2024 | Nuremberg, Germany<br />

38th International Trade Fair for Pet Supplies<br />



Find out about the latest trends<br />

and developments in your industry.<br />

Discover a wide range of innovative<br />

products and services for pets.<br />

Experience on-site what makes<br />

the world‘s leading event Interzoo so unique.<br />

The world market is present<br />

here – for your success!<br />



Follow us!<br />

Organizer<br />

Honorary sponsor<br />

Organization on behalf<br />

of the organizer<br />

Admission granted to authorized trade visitors only.<br />

Issue 4 <strong>2023</strong><br />


<strong>PRO</strong>CESSING<br />

Batching Systems in the Pet<br />

Food Industry: Precision and<br />

Efficiency<br />

control the production process in real<br />

time. This ensures continuous quality<br />

assurance.<br />

2. Recipe software: The integration of<br />

recipe software allows different mixes<br />

and batches to be adjusted quickly and<br />

precisely, depending on the requirements<br />

of the pet food product.<br />

3. Adaptability: modern charging systems<br />

are able to adapt to different container<br />

sizes. This increases flexibility and<br />

efficiency in production.<br />

Photo: Mohn GmbH<br />

Batching system with cutting station and Big-Box in tilted position. Photo: Mohn GmbH<br />

4. Easy cleaning: hygiene is critical in the<br />

pet food industry. Charging systems are<br />

designed to be easy to clean to avoid<br />

contamination.<br />

The world of pet food production requires<br />

maximum precision in the dosing and<br />

packaging of ingredients. Charging<br />

systems play a decisive role in this.<br />

Batching systems are indispensable in<br />

the pet food industry. These industrial<br />

systems enable ingredients to be dosed,<br />

transferred and weighed in precisely<br />

defined quantities. But their importance<br />

goes beyond mere dosing.<br />

They are used to mix and, if necessary,<br />

package ingredients in precisely<br />

measured quantities. This not only<br />

ensures compliance with recipes, but also<br />

the quality and consistency of the end<br />

products.<br />

Pet food production often requires a wide<br />

range of ingredients, including meat,<br />

grains, vitamins and minerals. Batching<br />

systems ensure that these ingredients are<br />

mixed in the right quantities and ratios to<br />

meet the nutritional requirements of pets.<br />

The core functions of batching<br />

systems<br />

Batching systems are versatile and<br />

provide a number of basic functions:<br />

1. Accurate dosing: the main task of a<br />

batching system is to accurately dose<br />

ingredients according to specified recipes<br />

or formulas. This is crucial to ensure the<br />

quality and consistency of the pet food<br />

products produced.<br />

2. Safe decanting: after dispensing,<br />

materials are safely transferred into<br />

containers or packaging. This ensures not<br />

only hygiene, but also the prevention of<br />

waste.<br />

3. Weighing: the integrated weighing<br />

systems ensure that the correct amount<br />

of materials enters the packaging.<br />

This is essential to ensure compliance<br />

with quality standards and regulatory<br />

requirements.<br />

Additional functions for<br />

efficiency and flexibility<br />

Modern batching systems also offer a<br />

wide range of additional functions that<br />

further optimize the production process:<br />

1. Process control and monitoring: the<br />

plants are equipped with advanced<br />

control systems that can monitor and<br />

Conclusion<br />

Batching systems are indispensable<br />

tools in the pet food industry, enabling<br />

precise dosing, safe transfer and accurate<br />

weighing of ingredients. With additional<br />

features for process control, adaptability<br />

and easy cleaning, they contribute<br />

to efficiency and quality assurance in<br />

production. In an industry that focuses<br />

on the health and well-being of pets,<br />

batching systems are an essential part of<br />

the production chain.<br />

See multiple features and benefits of<br />

a batching system at Mohn at Anuga<br />

FoodTec in Cologne, Germany, March 19-<br />

22, 2024 in hall 9.1, aisle C, booth 038.<br />

Technology & Marketing<br />

For more information<br />

www.mohn-gmbh.com<br />

28<br />

Technology & Marketing

Brand Protection for Pet<br />

Processors<br />

<strong>PRO</strong>CESSING<br />

Any contamination is a food safety issue that can have a negative and potentially irreparable effect on a pet<br />

processor’s reputation. Catching metal contaminants at the tail-end of lines can be more expensive.<br />

The Canadian company Fortress Technology will reveal the benefits of installing inline metal detection<br />

equipment before packing at the upcoming IPPE event.<br />

Sensitive and hygienic inspection<br />

equipment is crucial to pet food<br />

processors looking to safeguard their<br />

brand and increase revenue. The Federal<br />

Food, Drug, and Cosmetic Act (FFDCA)<br />

requires that all animal foods, like human<br />

foods, be safe to eat, produced under<br />

sanitary conditions, contain no harmful<br />

substances and be truthfully labeled.<br />

With wet pet food processing compliance<br />

demanding the highest levels of sanitation,<br />

the Fortress Meat Pump Pipeline Metal<br />

Detector featured on the IPPE 2024<br />

Fortress booth tackles contamination<br />

and hygiene simultaneously. Utilized to<br />

prevent metal contaminants reaching the<br />

packing stage, the inspection system’s<br />

removable ultra-hygienic plastic tube is<br />

constructed from food-safe Delrin.<br />

IP69K-rated and USDA compliant, the<br />

slimline metal detector is constructed<br />

with no metal ends, ensuring no bacteriaharboring<br />

crevices. Customized wrenches<br />

stored on the machine enable operators<br />

on wet food processing lines to loosen<br />

and tighten the pipe’s threads without the<br />

risk of damaging the equipment. The fully<br />

adjustable mobile frame with an electric<br />

lift gives processors maximum flexibility.<br />

Additionally, the unique rail mounted<br />

reject valve supports fast removal of the<br />

pipe for cleaning and reassembly.<br />

In less than three minutes, operatives can<br />

blast high pressure water jets through the<br />

system, eliminating bacteria and product<br />

residue to prevent cross contamination.<br />

Features like this are especially useful<br />

in enclosed metal detector pipeline<br />

configurations, which are virtually<br />

impossible to access efficiently. By<br />

optimizing hygiene standards, the<br />

Fortress Meat Pump Pipeline machine<br />

helps to prevent the spread of bacteria in<br />

pet food products.<br />

Also featuring at IPPE are Fortress gravity<br />

metal detectors. Alongside pipeline<br />

inspection machines, these are a common<br />

sight on dry kibble and pet treat lines.<br />

They are often located between product<br />

chutes and hoppers and integrated<br />

with automated packing systems and<br />

checkweighers. For final quality checks,<br />

highly sensitive bulk metal detectors and<br />

checkweighers can be added for large pet<br />

food bags and boxed wet food trays.<br />

To enhance and optimize your inspection<br />

systems, Fortress offers an automatic<br />

testing solution, which automatically runs<br />

performance verification tests. Cleaner,<br />

accurate, and labor and waste saving,<br />

Halo automatic testing reduces the risk of<br />

human error by eliminating the challenge<br />

of manually inserting and retrieving test<br />

balls from a closed pipeline or gravity pet<br />

food inspection system.<br />

With animal owners spending such sizable<br />

sums on premium wet and dry foods, pet<br />

food processors need to ensure every<br />

meal and treat has undergone thorough<br />

contamination detection. No matter the<br />

ingredients or application format, pet<br />

food production lines today must reflect<br />

the authentic safety, wellbeing and care<br />

that owners and their animals expect.<br />

These ultra-hygienic Meat Pump Pipeline<br />

features and more will be on site at IPPE<br />

2024, Booth C-19139 in Atlanta, Georgia<br />

USA.<br />

Technology & Marketing<br />

For more information<br />

www.fortresstechnology.com<br />

The FFDCA requires that all animal foods, are<br />

produced under sanitary conditions, contain no<br />

harmful substances, and be truthfully labeled<br />

A single piece of ultra-hygienic removable Delrin<br />

tube on the Meat Pump eliminates crevices that<br />

may harbor bacteria<br />

Photos: Fortress Technology<br />

Issue 4 <strong>2023</strong><br />



Brazil Pet Food Sector Steadily<br />

Growing this Year<br />

by Eugene Gerden<br />

The pet food sector in Brasil is steadily<br />

growing this year thanks to the ever<br />

incoming demand for pet food in the<br />

domestic market and rising purchasing<br />

power of local customers.<br />

The re-election of Lula da Silva as a<br />

President of Brazil provided an impetus<br />

for growth for the majority of segments<br />

of the Brazil industrial production,<br />

including pet food, however a number of<br />

problems still limit a more active growth<br />

of the industry these days.<br />

In general, the Brazilian pet food market<br />

has always been among the markets with<br />

good annual revenue. Today, it ranks 3rd<br />

in the world ranking of countries with<br />

the largest total pet population. It is<br />

estimated that there are a total of 167.6<br />

million pets in Brazil, 67.8 million dogs<br />

and 33.6 million cats.<br />

There are more than 285,000 companies<br />

focused on pets in Brazil, making it the<br />

third largest pet market in the world,<br />

and the growth in the number of these<br />

companies was notable, even during<br />

the Covid-19 pandemic, making it a very<br />

promising area. Of these, about 75% of<br />

companies operate in pet food segment.<br />

Unlike the decline that occurred in other<br />

sectors during the pandemic and energy<br />

crisis, pet food market was constantly<br />

growing and expanding both in volume<br />

and value terms, this is because many<br />

people adopted or bought pets to have<br />

a companion during the isolation period.<br />

The importance of pet food market<br />

for Brazil is reflected by official state<br />

statistics, according to which pet market<br />

in Brazil represents 0.36% of Brazilian<br />

GDP.<br />

revenue, with a value of BRL 46.8 billion,<br />

compared to 2022.<br />

José Edson Galvão de França<br />

comments:<br />

"In terms of market structure, pet food<br />

is expected to represent 78% of the<br />

industry's revenue, with 36.8 billion BRL<br />

and growth of 10.6% compared to 2022,<br />

while pet vet should represent 15% of<br />

the industry's revenue, with R$ 6.89<br />

billion and growth of 16% compared<br />

to 2022. Finally, pet care (wellness<br />

and hygiene products) is expected to<br />

represent 7% of the industry's revenue,<br />

with R$ 3.09 billion and growth of 15%<br />

compared to 2022".<br />

According to José, the demand remains<br />

high, while domestic consumers have<br />

been looking for pet food, and are<br />

concerned with range, in addition to<br />

quality.<br />

José Edson Galvão de França,<br />

President ABINPET<br />

As Galvão de França has also added,<br />

the development of the industry is<br />

ongoing despite the existing challenges<br />

among which are generally high level of<br />

inflation, high cost commodities and tax<br />

matters.<br />

Galvão de França continues: "Despite the<br />

seemingly robust figures, we continue to<br />

draw attention to the high tax burden<br />

As José Edson Galvão de França -<br />

Brazilian Association of the Pet Products<br />

Industry told chief-executive for Abinpet<br />

in an exclusive interview, this year the<br />

pet products industry is expected to<br />

end the year with an 11.6% growth in its<br />

Photos: abinpet<br />

30<br />

Technology & Marketing


Photo: AdobeStock_454921051<br />

that the sector suffers. In the case of pet<br />

food, for example, for every R$ 1 spent by<br />

consumers, R$ 0.50 is comprised solely of<br />

taxes. This happens in Brazil in a way that<br />

is different from the other major markets<br />

in the world. In the United States, the<br />

market share leader, taxes do not reach<br />

7% of the final price. In Europe, the<br />

average is 18%.<br />

A similar position is shared by Nelo<br />

Marraccini, Board President of Instituto<br />

Pet Brasil (IPB), the Brazil analyst agency<br />

in the field of pet food and pet products’<br />

sector.<br />

In an interview with the Brazil Cause<br />

Gatos business paper, Nelo Marraccini<br />

said that the taxation that falls on these<br />

products is similar to that on drinks or<br />

cigarettes, reaching 50% taxes on the<br />

final value.<br />

Nelo Marraccini comments:<br />

«This comparison differs from the<br />

Brazilian reality: pets are considered<br />

members of the family, and it is obvious<br />

for the federal government to consider<br />

pet food as a first-need item”.<br />

double what actually is produced at the<br />

capacities of domestic factories.<br />

As analysts have also added, the current<br />

demand does not reach this level due to<br />

several factors. From the high tax burden<br />

that makes the product more expensive,<br />

to the culture of food. Even today, many<br />

pets have leftovers from human food<br />

as their main source of energy and<br />

nutrients.<br />

In general, natural nutrition in recent<br />

years has become an area that is on the<br />

rise among pet owners who want to offer<br />

a better diet and quality of life for their<br />

pets, generally containing foods such<br />

as chicken breast and eggs, collagen,<br />

vegetables, grains, among other natural<br />

foods.<br />

Still some analysts expect slow down of<br />

the current growth rates of the industry<br />

and its revenue already in 2024.<br />

That will be also due to the ever growing<br />

production costs. Between 2020 and<br />

2022, most of raw materials, which are<br />

used in the production of pet food in<br />

Brazil doubled in Price.<br />

According to data of Abinpet, other raw<br />

materials such as rice, for example, one<br />

of the most used pet food ingredients,<br />

has increased by more than 100% in the<br />

last five years. Corn, more than 200%,<br />

and soybeans, more than 130%. The<br />

growth of these prices was mainly due to<br />

both the dollar exchange rate and high<br />

international demand.<br />

According to Instituto Pet Brasil (IPB), the<br />

sector's gross revenue has been growing<br />

since 2013, reaching R$60.2 billion in<br />

2022. The pace of growth, however, has<br />

been decreasing since last year. In 2021,<br />

the increase in revenue was 27%; in 2022,<br />

+16.4%; and, for <strong>2023</strong>, the projection is<br />

12.1% (with total revenue forecast of<br />

R$64.7 billion by the end of the current<br />

year).<br />

Technology & Marketing<br />

The Author<br />

Eugene Gerden is a freelance writer<br />

specializing in pet food and animal feed.<br />

For more information<br />

www.abinpet.org.br<br />

In 2022, the Brazilian pet industry<br />

produced 3.9 million tons of pet food,<br />

and is expected to end <strong>2023</strong> with a<br />

production of 4 million tons. The increase<br />

projected by Abinpet is about 3%.<br />

This is however, significantly lower than<br />

the overall potential for pet food in Brazil,<br />

which exceeds the volume of domestic<br />

production by almost two times.<br />

According to calculations of experts of<br />

Abinpet and some independent analysts,<br />

the ideal demand for pet food Brazil is<br />

around 9.5 million tonnes, more than<br />

Issue 4 <strong>2023</strong><br />



Dry Food Packaging Specialist<br />

Brings Expertise to Pet Food<br />

flexible film pouch packaging machine<br />

with application of screw cap under a<br />

protective process. Ian Healey visited<br />

OPEM in Parma and discovered much more<br />

than expected. Wilbert van de Corput is<br />

Area Manager for OPEM and specialist for<br />

pet food packaging.<br />

Photo: OPEM<br />

Photo: Gabriele Fahlbusch<br />

OPEM S.P.A. is an Italian family company,<br />

founded by Fabio Binacchi in 1974. The<br />

company has a long tradition in packaging<br />

systems for dry food of small and medium<br />

particle size. Within its comprehensive<br />

choice of well-established machines to<br />

package products in a variety of ways,<br />

OPEM identified a smart solution that it<br />

could customize into a specialty machine<br />

for the dry pet food market: a vertical<br />

The latest OPEM line is an easy<br />

to operate vertical FFS machine,<br />

electronically controlled and<br />

programmable, with a strong frame<br />

specially fit for medium and large<br />

weights, up to 3-4 kg. OTELLO was<br />

initially developed for coffee beans, but<br />

together with a block-bottom bag with<br />

screw cap, is particularly significant<br />

application for pet food as well.<br />

Ian Healey: Thanks for the<br />

welcome to OPEM. What can you<br />

tell us about the company?<br />

Wilbert van de Corput: We are glad to<br />

open our doors to <strong>PetFood</strong> <strong>PRO</strong> and proud<br />

to show you around.<br />

OPEM has its roots in the area of Parma,<br />

Italy, and from there has taken off towards<br />

all international markets. Founded by Fabio<br />

Binacchi, OPEM’s history is that of a familyrun<br />

small-size company. It all started with<br />

the supply of weighing scales to the pasta<br />

business: this laid the foundations for the<br />

future. At the beginning there were only<br />

ten employees, but plenty of requests for<br />

new weighing and packaging machines.<br />

This brought the company to study and<br />

design new systems that could be used<br />

also in different sectors. Binacchi started<br />

working for different markets and became<br />

interested in packaging not only pasta and<br />

biscuits (which is still the case today), but<br />

also coffee.<br />

In the 1980s OPEM worked with important<br />

customers such as Barilla and Kimbo, and<br />

over the years it expanded its horizons also<br />

abroad. The arrival of pods and capsules for<br />

coffee in a rapidly booming market gave<br />

the company the opportunity to growth<br />

and expand, thanks to their invention and<br />

production of very flexible systems that<br />

were customized to meet many customers’<br />

requests.<br />

In September 2014 OPEM moved to a<br />

new plant in Parma’s industrial area. This<br />

sent a clear message of continuity and<br />

confidence in the company’s know-how<br />

and spoke of its great openness to the<br />

future. This new facility includes extensive<br />

labs for research and development.<br />

Wilbert van de Corput,<br />

Area Manager at OPEM<br />

How did this lead to pet food<br />

packaging?<br />

OPEM is a relative newcomer in the pet<br />

food market. Some of the technology in<br />

supplying primary packaging machines to<br />

the coffee-market in bags (soft or vacuum),<br />

pods, capsules and cans were found to be<br />

also very interesting as a new packaging<br />

for pet food. This was underlined by the<br />

OTELLO machine, which included a screw<br />

cap for reclosing.<br />

Specifically for pet food packaging, the<br />

vertical packaging machine OTELLO was<br />

developed for up to 60 packs/minute.<br />

The machine is easy to use, electronically<br />

controlled and programmable. With its<br />

strong frame it is particularly suitable<br />

for medium and big weights. OTELLO is<br />

equipped with inert gas flush, hot printer,<br />

ink jet printer, code date embossing unit,<br />

label applicator, side or front cap.<br />

One of the most recent machines<br />

introduced is the ARABELLA 40, which<br />

was launched this year at interpack in<br />

Dusseldorf. This is a vertical vacuum<br />

packaging machine for dry products,<br />

including pet food. ARABELLA is a highproductivity<br />

vacuum packing machine<br />

with advance technical solutions. Its<br />

efficiency can be seen in the simplicity<br />

and speed of its format change. The<br />

machine has a small footprint and is<br />

Photo: Gabriele Fahlbusch<br />

32<br />

Technology & Marketing


Photo: OPEM<br />

One of OPEM's latest innovations is this patented block-bottom bag with screw<br />

cap, which is ideal for dosing and re-closing. The bag can be made with/without<br />

4-corner seals and the spout can be placed inside the gusset, or on top of the<br />

frontside of the bag. Applications for all dry powder and granulate products, such<br />

as coffee, dry pet-food, multi-vitamin powders, etc.<br />

designed for flexible operations, simplesize<br />

changeovers and easy access to all the<br />

components. Different versions and sizes<br />

can pack up to 40 bags / min.<br />

What material is used for pet<br />

food packaging?<br />

Many bags are pre-made. OPEM is<br />

exploring the challenges of reel. Reels<br />

take less space and save transport energy.<br />

Materials change from paper to recyclable<br />

plastic. Petfood packaging aims to<br />

differentiate. There is some overlap with<br />

other competence network members, but<br />

the unique selling point of OPEM is the<br />

application of the reclosing and dosing<br />

screw cap, giving the final package the<br />

premium look as if it was a pre-made bag.<br />

The challenge is the move towards monolaminates<br />

based on either PE or PP that can<br />

be 100% recyclable. OPEM has to convince<br />

pet food producers to move to packaging<br />

equipment starting from reel with benefits<br />

in warehousing, energy, transport vs premade<br />

bags, easy change-over formats (the<br />

main reason why now petfood producers<br />

choose pre-made bags, but we have<br />

possibilities to make change-overs more<br />

easy also with machines starting from<br />

reels), line efficiency and concrete cost<br />

reduction (material in reel is around 25-<br />

30% less than the same material in the premade<br />

bag form).<br />

OTELLO, another one of OPEM's latest<br />

innovations, is the machine that produces<br />

this patented block-bottom bag with<br />

screw cap, which is ideal for dosing and reclosing.<br />

The bag can be made with/without<br />

4-corner seals and the spout can be placed<br />

inside the gusset, or on top of the frontside<br />

of the bag. Applications for all dry powder<br />

and granulate products, such as coffee, dry<br />

pet-food, multi-vitamin powders, etc.<br />

We have various machines for packaging<br />

in cans, jars, bags or in vacuum packs.<br />

When designing and developing systems,<br />

OPEM works according to each customer’s<br />

specific needs.<br />

What future trends do you see in<br />

pet food packaging?<br />

The main trend is clearly towards<br />

sustainability. OPEM has been focusing<br />

on sustainability and environmental<br />

responsibility for over 20 years. Since<br />

1995, OPEM is a “green company” and was<br />

a pioneer of its time. This “green policy”<br />

Photo: Gabriele Fahlbusch<br />

One of the most recent machines introduced is<br />

the Arabella 40, which was launched this year at<br />

interpack in Dusseldorf. This is a vertical vacuum<br />

packaging machines for dry products, including pet<br />

food. ARABELLA 40 is a high-productivity vacuum<br />

packing machine with advance technical solutions.<br />

Its efficiency can be seen in the simplicity and speed<br />

of its format change. The machine has a small<br />

footprint and is designed for flexible operations,<br />

simple-size changeovers and easy access to all the<br />

components. Different versions and sizes can pack<br />

up to 40 bags / min.<br />





Issue 4 <strong>2023</strong><br />



Photos: OPEM<br />

characterizes every area of the company,<br />

starting from the company's headquarters,<br />

using innovative energy management<br />

systems, as well as in terms of logistics,<br />

waste management and selecting local<br />

suppliers wherever possible.<br />

OPEM's “green policy” comprises the entire<br />

production activity, from the design stage<br />

to the single processes and from in-house<br />

manufacturing to the choice of machinery<br />

– towards reducing energy consumption.<br />

OPEM machines operate with respect for<br />

the environment by using sustainable<br />

materials with a low energy impact.<br />

The used materials must also be<br />

environmentally friendly. For example,<br />

the coffee capsules and pods are<br />

biodegradable and compostable. This also<br />

applies to pet food packaging.<br />

The pet food market is very much a highend<br />

market, like coffee. Convenience is key.<br />

Innovations in packaging are sometimes<br />

even introduced sooner in pet food than<br />

in human food. Expensive packaging is<br />

often used as a badge<br />

of quality, which is not<br />

the case in human food.<br />

What is the future<br />

for OPEM?<br />

As I said before, OPEM is a 100% familyowned<br />

company. Fabio Binacchi and<br />

his wife Ombretta Sarassi are still very<br />

involved in the day to day business,<br />

through their ideas and inventions, as<br />

well as the commercial side and general<br />

management. They have three daughters,<br />

Vittoria, Susanna and Elena who are<br />

all currently active and responsible for<br />

different aspects of the business.<br />

OPEM is part of the Petfood<br />

Competence Network, as<br />

mentioned above. What does<br />

that mean for the company?<br />

The network is a group of eleven likeminded<br />

companies, with decades of<br />

combined experience, who work together<br />

to offer the latest in technology and<br />

know-how, in terms of raw materials,<br />

formulation, processing, filling, drying,<br />

packaging and palletizing. This can all<br />

be tailored, developed and individually<br />

installed to meet the precise needs of pet<br />

food manufacturers around the globe.<br />

For OPEM the network is an opportunity<br />

to share market & product know-how,<br />

as well as offering “one-stop-shopping“<br />

convenience. We use our expertise, also<br />

in the packaging materials used on our<br />

machines (bio-based, compostable and<br />

now mainly recyclable mono-laminates<br />

PE or PP based). There are cost and time<br />

advantages of sharing space at some major<br />

events and building trust with colleagues<br />

inspires each of us to recommend the<br />

other to potential customers, where we do<br />

not have this knowledge.<br />

Technology & Marketing<br />

For more information<br />

www.opem.com<br />

wilbert.vandecorput@opem.it<br />

34<br />

Technology & Marketing

<strong>PRO</strong>CESSING<br />

Issue 4 <strong>2023</strong><br />



Web-based Warehouse<br />

Management System at Mera<br />

Automated Picking and Shipping of Online Orders<br />

by Nadja Müller<br />

A manufacturer of premium pet food uses a cloud-based warehouse management system to manage its new e-commerce<br />

warehouse. The solution covers orders from the web store as well as the complex replenishment process from production.<br />

The flexibility of the web-based tool allows it to react quickly to developments in e-commerce and handle different order<br />

volumes with a high degree of automation.<br />

Mera is a producer of premium pet<br />

food, a third-generation family business<br />

based in Kevelar on the Lower Rhine.<br />

It was founded in 1949 and today has<br />

almost 200 employees. All food products<br />

are manufactured in its own factory in<br />

Germany: Mera maintains one of the<br />

most innovative manufacturing facilities<br />

in Europe. Every year, 70,000 tons of dry<br />

food and bakery products for dogs and<br />

cats in over 450 varieties are produced and<br />

exported to over 40 countries worldwide.<br />

For the automated high-bay warehouse<br />

in the production area, Mera has been<br />

using the Logistics Suite of the supplier<br />

COGLAS GmbH for about ten years, as<br />

the first Warehouse Management System<br />

(WMS) ever in the company. Furthermore<br />

functions of the maintenance warehouse<br />

are covered by COGLAS. In October<br />

2022, COGLAS Web WMS was added to<br />

Coglas Web WMS 1<br />

Coglas Web WMS 2<br />

The Coglas system covers customer orders through the webshop and the replenishment<br />

storehouse<br />

the e-commerce warehouse, which is<br />

connected to the web store. Through this,<br />

products are shipped to direct customers,<br />

dealers and growers. Previously, this task<br />

was performed by a service provider, but<br />

Mera wanted to do this themselves in the<br />

future from the works and built a new<br />

logistics hall for this purpose. Through<br />

contact with COGLAS, they learned about<br />

the new development of the COGLAS<br />

Web WMS. The requirement profile of the<br />

new processes demanded a web-based<br />

logistics solution. The order was placed in<br />

December 21, in October 2022 the system<br />

went live with the completion of the hall.<br />

Requirements for a new system<br />

It was important for Mera to easily connect<br />

the e-commerce warehouse to the<br />

web store in order to be able to process<br />

incoming orders. In addition, a modern<br />

user interface was necessary to keep<br />

training efforts low and ensure acceptance.<br />

Mera also wanted a cloud solution because<br />

the e-commerce business is growing<br />

and brings new requirements that need<br />

a fast response. A cloud solution is also<br />

easier to update. The bi-weekly update<br />

cycle of COGLAS also appealed to Mera,<br />

as it ensures that the tool is automatically<br />

kept up to date. And last but not least, the<br />

system for the e-commerce warehouse<br />

should work smoothly with the COGLAS<br />

Logistics Suite, which is used in the<br />

production warehouse.<br />

The project steps - in detail<br />

The implementation was challenging as<br />

several factors came together at Mera: The<br />

high-bay warehouse was expanded, the<br />

new hall for the e-commerce warehouse<br />

was built, and a new team for e-commerce<br />

was formed. Some Corona procedures<br />

brought a slight delay. The first step of<br />

the project was to create a catalog of<br />

requirements and specifications and<br />

determine what the processes should<br />

include. Then a test system was built and<br />

the individual functions and processes<br />

were released step by step. "It was<br />

important for us to be able to maintain<br />

data and test processes before going live,"<br />

Photo: pixabay_Regal_Halle<br />

36<br />

Technology & Marketing


says Mera logistics manager Dominic<br />

Engels.<br />

For commissioning on October 1, 2022,<br />

the warehouse only had to be stocked and<br />

the refilling processes started. All other<br />

functions were available and the orders<br />

could run directly into the system. "With<br />

the support of Mr. Engels, this worked<br />

excellently," sums up Peter Buttler, senior<br />

consultant and project manager on<br />

the COGLAS side. Buttler has made the<br />

experience that companies underestimate<br />

how important the dialog with the supplier<br />

is. Because adjustments are always made<br />

on the basis of customer input - only the<br />

customer knows his processes and where,<br />

for example, returns should be stored.<br />

Introducing logistics software in a short<br />

time is therefore only possible with<br />

a good cooperation. It also makes<br />

sense to have a key user who can<br />

answer questions from the staff." In<br />

this way, concerns about usability, for<br />

example, can be quickly dispelled.<br />

Within four weeks of the launch, the<br />

system was further optimized: For<br />

example, the algorithm that selects<br />

the packages for a shipment of<br />

goods was adjusted. It was initially<br />

optimized to use as few packages<br />

as possible to save cardboard,<br />

which led to different items in a<br />

shipment being distributed across<br />

several packages to make the best<br />

use of space. For Mera's customers,<br />

however, it is important that the<br />

same items end up in the same<br />

packages, as the distribution affects<br />

their incoming goods and too much<br />

piecework causes more effort.<br />

This is where COGLAS adapted<br />

the algorithm. "Now the WMS<br />

is performant," says Engels. The<br />

process-related requirements were<br />

mapped - it was possible to adopt<br />

many processes from COGLAS'<br />

standard.<br />

Processes of the new<br />

solution in use<br />

Engels tried out new processes in<br />

the test system, and questions were<br />

clarified at the weekly meetings. The<br />

employees were trained by Mera in<br />

the use of the COGLAS Web WMS. A<br />

total of ten employees use the tool<br />

today, pickers in the warehouse as<br />

well as the office staff. "We are very<br />

satisfied," Engels sums up. The system runs<br />

reliably without failures.<br />

The web store is synchronized with the<br />

COGLAS Web WMS several times a day to<br />

update the availability of the goods. When<br />

an order is placed, stock removal orders are<br />

generated via the interface in the Web WMS<br />

and start automatically. On the picking<br />

and staging areas of the e-commerce<br />

warehouse, pickers process them with<br />

the tablet - 300 to 500 orders daily. Goods<br />

are retrieved from different warehouse<br />

systems and zones, one order can be split<br />

among different pickers, or multiple orders<br />

can be completed in one round. Everything<br />

is brought together in the packaging. The<br />

order sequence is determined according<br />

to priorities for certain customer groups,<br />

for example. Based on the order, the carton<br />

size is calculated so that no repacking is<br />

required at the packing station. In the<br />

packing process, the shipping labels<br />

are then printed, delivery bills, flyers<br />

or promotional items are placed in the<br />

packages, and shipping is prepared with<br />

the logistics service provider. The WMS<br />

also creates an overall list of the packages<br />

issued during the day.<br />






YOUR PET?<br />

Cama Group is a leading supplier of advanced secondary packaging systems in the pet food,<br />

continuously investing in innovative solutions. www.camagroup.com - sales@camagroup.com<br />

Photo: pixabay_industry3<br />

Issue 4 <strong>2023</strong><br />

Düsseldorf – Germany<br />

04-10 May<br />

Booth 13 – A33<br />



COGLAS Web WMS and Logistics Suite<br />

were paired for the complex replenishment<br />

process: The goods come automatically as<br />

internal goods receipt from the high-bay<br />

warehouse of the production as full pallets<br />

and container goods. Conveyor technology<br />

transports them to a designated area,<br />

from where they are automatically routed<br />

to their place according to the storage<br />

strategy in the shelves of the e-commerce<br />

warehouse.<br />

Benefits of an all-round new<br />

WMS solution<br />

Engels likes the fact that the COGLAS Web<br />

WMS makes it possible to define strategies,<br />

set up functions, and control processes:<br />

"We can do a lot ourselves. That's important<br />

because if the area grows quickly, we don't<br />

have to rely on external resources."<br />

Usability and clarity in the structure have<br />

improved, the system is easier to adapt<br />

during operation, and the choice of<br />

hardware - smartphones or tablets - is free.<br />

This makes COGLAS Web WMS a modern<br />

system that always allows access via<br />

mobile devices via the cloud.<br />

Mera serves the classic end customer<br />

business as well as wholesalers. With<br />

COGLAS Web WMS, the latter now have<br />

the option of sending colli directly<br />

from production to the e-commerce<br />

warehouse, which means that the goods<br />

do not have to be unpacked beforehand.<br />

This makes the goods easier to stack and<br />

more manageable by the customer. "With<br />

COGLAS, we have become more flexible<br />

and have more options," says Engels.<br />

Minimum stock levels have been stored<br />

for replenishment from the high-bay<br />

warehouse: If stocks are too low, the order<br />

for a pallet with the corresponding goods<br />

is automatically triggered and provided<br />

to the automatic position on a conveyor<br />

system. In the e-commerce warehouse<br />

it is received by a stacker, which is also<br />

controlled by COGLAS Web WMS. This<br />

interaction of COGLAS Klassik and the new<br />

web solution is very important for Mera.<br />

Engels: "It fits well and runs without any<br />

problems." And further: "Both systems are<br />

the right ones for the respective areas of<br />

application." The team is also familiar with<br />

other logistics solutions and is convinced<br />

of the usability and reliability of the<br />

COGLAS tools.<br />

Outlook for further joint<br />

projects<br />

In the future, the system is to be further<br />

optimized: Mera plans, for example, to also<br />

ship orders via a large online retailer itself.<br />

Since the range here is large - from just a<br />

few items to major orders - it should be<br />

possible to skip the picking process and<br />

go directly from the pallet to shipping via<br />

a fast packing station. "This is an important<br />

function for us with a significant increase<br />

in performance for the top items," says<br />

Engels.<br />

Conclusion<br />

The web-based WMS accurately maps<br />

the requirements of the e-commerce<br />

warehouse for the pet food producer and<br />

smoothly connects it with the high-bay<br />

warehouse for production. Strategies and<br />

processes have been optimized. The food<br />

producer can configure the solution to its<br />

needs and thus also adapt it to changing<br />

requirements of the dynamic online<br />

business.<br />

Technology & Marketing<br />

For more information<br />

www.coglas.com<br />

www.mera-petfood.com/de<br />

IIPE 2024 - the 6th Indonesia<br />

International Pet Expo in Jakarta<br />

IIPE 2024 - the 6th Indonesia International Pet<br />

Expo will open its doors to trade visitors from<br />

6-8 September, 2024. It is organized by PT Temali<br />

Indonesia. MEREBO Messe International based in<br />

Hamburg/Germany is in charge of Europe, America<br />

and Australia Pavilion.<br />

The IIPE 2024 includes all groups of Pet Retail, Pet<br />

Supplies and Veterinary Products. The show will<br />

occupy more than 20,000 sqm at the ICE venue in BSD<br />

City (West Jakarta). The last event in <strong>2023</strong> attracted<br />

228 exhibitors and 60,000 visitors.<br />

Technology & Marketing<br />

Photos: IIPE<br />

38<br />

Technology & Marketing

Pet Food Zone at Anuga<br />

FoodTec 2024<br />


by Ian Healey<br />

The Anuga FoodTec - leading fair for equipment suppliers to the global food<br />

and beverage industry - is expanding in 2024 to include an extra platform<br />

for suppliers to the petfood industry. Ian Healey talked to Matthias Schlüter,<br />

Exhibition Director of Anuga FoodTec at Cologne Fairs, about what this means,<br />

specifically, for potential participants.<br />

Matthias Schlüter,<br />

Director Anuga FoodTec KoelnMesse GmbH<br />

Photo: AdobeStock_ 100573313<br />

The guiding theme of Anuga<br />

FoodTec 2024 is Responsibility.<br />

What are the suppliers in the<br />

animal nutrition sector doing<br />

with regard to the responsible<br />

use of resources? What new<br />

ideas and solutions in the area<br />

of environmental protection<br />

and resource conservation will<br />

be presented in Cologne?<br />

At Anuga FoodTec 2024, suppliers to the<br />

food and beverage industry will show<br />

how responsibly the industry is behaving,<br />

not just in terms of sustainability. The pet<br />

food industry is also aware that careful<br />

use of resources is crucial to protect our<br />

environment while producing highquality<br />

products. In this context, a<br />

variety of solutions are presented that<br />

take effect along the entire value chain:<br />

For example, the development of new<br />

packaging options that help minimize our<br />

environmental footprint. These include<br />

using single-grade plastic to improve<br />

recyclability or switching entirely to<br />

paperboard packaging to completely<br />

eliminate petroleum-based packaging.<br />

The protection of the products, however,<br />

is of course always absolutely in focus<br />

with packaging, even if this is sometimes<br />

forgotten in the public discussion.<br />

In addition, our suppliers are<br />

demonstrating increasingly advanced<br />

sensors that precisely monitor energy<br />

and water consumption in the production<br />

process, making it possible in the first<br />

place to identify and subsequently<br />

target potential savings. Furthermore,<br />

innovative approaches are currently<br />

being developed to optimize sealing<br />

seams, which not only extend the shelf<br />

life of products, but also improve their<br />

quality in the process. This, of course, also<br />

means that considerably less food has to<br />

be disposed of.<br />

There are plenty of other solutions that<br />

show how much our guiding theme of<br />

responsibility is lived and that the entire<br />

industry, pet food or not, is concerned<br />

with this responsible approach. The pet<br />

food industry is cordially invited to come<br />

and get a detailed picture of the wide<br />

range of solutions on site.<br />

What importance does the pet<br />

food segment have at Anuga<br />

FoodTec in general?<br />

How do the production, quality,<br />

packaging, storage and transport<br />

requirements for pet food differ from<br />

those for food and beverages?<br />

To get directly to your first question: 40 to<br />

50 percent of the exhibitors also present<br />

solutions for the pet food industry. One<br />

major advantage of Anuga FoodTec<br />

is precisely that the requirements for<br />

production, quality, packaging, storage<br />

and transport of pet food are almost<br />

identical to those for food and beverages<br />

for human consumtion. Of course, this<br />

also enables solutions and technologies<br />

to be applied across different areas.<br />

In addition, the commitment of the<br />

exhibitors is very high and we therefore<br />

already expect the pet food sector to<br />

have a large presence at Anuga FoodTec.<br />

This is the reason why we have set up a<br />

dedicated Pet Food Zone.<br />

At Anuga FoodTec, this special<br />

Pet Food Zone will exist for<br />

the first time, where solutions<br />

specifically for the pet food<br />

industry will be presented.<br />

What are the advantages for<br />

exhibitors and suppliers there?<br />

What can visitors expect?<br />

With the Pet Food Zone, we are<br />

responding to the increased importance<br />

of the pet food industry for Anuga<br />

FoodTec. We have observed at recent<br />

events that more and more players from<br />

the pet food industry have visited Anuga<br />

Issue 4 <strong>2023</strong><br />


EVENTS<br />

Photo: Anuga FoodTec<br />

FoodTec and more and more exhibitors<br />

are also specifically addressing this visitor<br />

target group. Therefore, it made sense<br />

to create a dedicated area where the pet<br />

food industry can get a comprehensive<br />

overview of solutions that are relevant to<br />

their needs. At the same time, exhibitors<br />

have the opportunity to demonstrate<br />

their expertise and innovations in pet<br />

food, leading to deeper understanding<br />

and exchange within the industry.<br />

How has the pet food industry<br />

developed in recent years?<br />

The market for pet food is growing<br />

steadily and recently recorded annual<br />

growth of more than three percent, with<br />

sales of around 30 billion euros in 2022 in<br />

Europe alone. We are responding to this<br />

high demand by offering the pet food<br />

market its own space. In addition, we are<br />

seeing a growing focus on sustainability.<br />

This is particularly evident in the increased<br />

use of alternative proteins, such as plantbased,<br />

insect-based and cultured feeds.<br />

Consumers are placing more emphasis<br />

on where ingredients come from and how<br />

well our animals are doing.<br />

Technology has also made great progress,<br />

enabling more precise monitoring of our<br />

animals with the help of IoT and data<br />

analytics. At the same time, it is improving<br />

the management of the entire supply<br />

chain. The relevance of online trade in<br />

and with pet products is also interesting.<br />

Industry and trade experts estimate that<br />

sales in 2022 amounted to around 1,203<br />

million euros. All these developments<br />

and many more show how dynamic<br />

and diverse the changes in the pet food<br />

industry are.<br />

Technology & Marketing<br />

Thank you Matthias for your<br />

time and insights.<br />

For more information<br />

www.anugafoodtec.com/<br />

petfood<br />

New Horizons - An Insight<br />

from Luisa Bersanetti<br />

Zoomark isn’t just Europe’s unmissable<br />

meeting platform for the pet business<br />

community. It's also a point of reference<br />

connected to the top shows all over the<br />

world.<br />

"We have a bold but very concrete plan,"<br />

explained Luisa Bersanetti, Zoomark<br />

Exhibition Manager, "which is to become<br />

a bridge to Asia for all Western pet<br />

companies. We are working with a host<br />

of international partners in the industry<br />

to develop an ambitious project in China<br />

and forge key connections in India and<br />

Thailand. And in China we are launching<br />

an original concept that will enable<br />

Chinese and international companies<br />

to make their debut or raise their profile<br />

on a new platform, giving them the<br />

opportunity to present their products to<br />

a very selected target audience of buyers,<br />

both from China itself and the rest of Asia.”<br />

“Along with our work in the Far East, we<br />

are also firming up key partnerships in the<br />

US, Latin America and naturally Europe.<br />

And in 2024 we will of course be at the<br />

Interzoo event in Nuremberg.”<br />

"Zoomark is a modern trade show,"<br />

added Luisa Bersanetti, "produced by<br />

professionals whose goal is to provide a<br />

platform capable of motivating and firing<br />

up the pet industry, serving companies<br />

and professionals with the aim of creating<br />

and fostering new business opportunities<br />

and providing content and inspiration."<br />

"Even in the most complex times, b2b fairs<br />

bring supply and demand together and<br />

offer stimuli for growth. Our number one<br />

priority is to serve the interests of the pet<br />

companies and operators whose business<br />

development journey we are part of.“<br />

"What´s more, attending Zoomark and<br />

our international partners' b2b events is<br />

not only the best way to boost business,<br />

it’s also a vital opportunity to build<br />

new, enduring relationships, compare<br />

notes and gather new ideas and fresh<br />

inspiration, always essential if you want to<br />

For more information<br />

www.zoomark.it<br />

Photo: Zoomark<br />

Luisa Bersanetti, Exhibition Manager at<br />

BolognaFiere S.p.A.<br />

stand out on the market, and even more<br />

so in complicated, challenging scenarios<br />

like the present one."<br />

Technology & Marketing<br />

40<br />

Technology & Marketing

India International<br />

Pet Trade Fair<br />

14 th BIGGER<br />

Better<br />


And<br />

5 TH AND 6 TH<br />

OCTOBER 2024<br />


For More Information Contact<br />

+91-7827892179 | +91-8287768466 | info@iiptf.in | www.iiptf.in


Upcoming Events<br />

January 30 - February 1, 2024<br />

IPPE 2024<br />

Atlanta, Georgia, USA<br />

www.ippexpo.org<br />

February 5-9, 2024<br />

Pet Food, and Aqua Feed Extrusion Short Course<br />

College Station, Texas, USA<br />

www.teesedge.tamu.edu<br />

March 19-22, 2024<br />

Anuga FoodTec 2024<br />

Cologne, Germany<br />

www.anugafoodtec.com<br />

May 7-10, 2024<br />

Interzoo 2024<br />

Nuremberg, Germany<br />

www.interzoo.com<br />

September 6-8, 2024<br />

IIPE 2024<br />

BSD City, Jakarta, Indonesia<br />

www.iipe.merebo.com<br />

September 24-26, 2024<br />

PPMA<br />

Birmingham, UK<br />

www.ppmashow.co.uk<br />

May 3-8, 2025<br />

IFFA Frankfurt<br />

Frankfurt, Germany<br />

www.iffa.messefrankfurt.com<br />

May 5-7, 2025<br />

Zoomark<br />

Bologna, Italy<br />

www.zoomark.it<br />

International Magazine March <strong>2023</strong> ISSN 2628-5851<br />

Technology & Marketing<br />

1/24<br />

Preview March 2024<br />

Gelatine, Proteins, Hydrocolloids,<br />

Drying, Extrusion, Testing<br />

Pouches, Labelling,<br />

Anuga FoodTec,<br />

… and lots more!<br />

Ingredients: Vegetal + Insect Proteins, Omega-3, Gut Health, Astaxanthin<br />

Processing: HPP, Freeze Drying, Extrusion, Food Safety, Dry Dosing + Batch System<br />

Packaging: Transforming Packaging with Recyclable Films, Labelling<br />

Marketing: Pets in Social Marketing, Anuga FoodTec, Pet Food in Brazil, Zoomark,<br />

Impressum<br />

ISSN 2628-5851<br />

Technology & Marketing<br />

Publishing Company:<br />

Dr. Harnisch Publications<br />

Eschenstraße 25<br />

90441 Nuremberg, Germany<br />

Tel: +49-(0)-911-2018-0<br />

Fax: +49-(0)-911-2018-100<br />

E-mail: food@harnisch.com<br />

Internet: www.petfoodpro-mag.com<br />

www.harnisch.com<br />

Editor-in-Chief: Ian Healey<br />

Tel: +49-(0)-911-2018-215<br />

E-mail: ihealey@harnisch.com<br />

Publisher: Benno Keller<br />

International Communications:<br />

Benjamin Costemend, Gabriele Fahlbusch,<br />

Steve Max, Britta Steinberg<br />

Editorial Team:<br />

Editorial Team:<br />

Pamela Almenara Cabrera, Sabine Straka,<br />

Axinja Peine , Sabine Straka, Britta Göpfert, Bruno Bozic<br />

Sabrina Maasberg<br />

Digital: Britta Steinberg<br />

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Graphic Designer: Sabine Krauss<br />

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Tel: +49-(0)-911-2018-245<br />

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E-mail: maasberg@harnisch.com<br />

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Subscriptions: Marta Bletek-Gonzalez<br />

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Subscription Information:<br />

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Qualified Readers, executives in the food industry, are put on the<br />

Qualified Readers, executives in the food industry, are put on the<br />

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Annual subscription 2020 (4 issues) – € 44 (Domestic)/€ 52<br />

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Printed by Schleunungdruck GmbH , Marktheidenfeld, Germany<br />

Copyright © <strong>2023</strong><br />

by Dr. Harnisch Verlag, Nuremberg, Germany<br />

Adobe # 51216074<br />

42<br />

Technology & Marketing

International Magazine November <strong>2023</strong> ISSN 2628-5851<br />


Technology & Marketing 4/23<br />

Fax-Inquiry<br />

+49 (0) 911 2018 - 100<br />

or E-mail: food@harnisch.com<br />

Ingredients: Vegetal + Insect Proteins, Omega-3, Gut Health, Astaxanthin<br />

Processing: Extrusion, Food Safety, Direct Dosing + Batch Systems<br />

Packaging: Dry Food Packaging Specialist: Portrait, Warehouse Management<br />

Marketing: Pets in Social Media, Anuga FoodTec, Pet Food in Brazil, Zoomark,<br />

Issue 4/23<br />

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Issue 4 <strong>2023</strong><br />


The Results<br />

Speak for Themselves<br />

With Wenger, you make products that pets love to eat.<br />

Through careful testing and extensive research, our world-class team helps you develop premium<br />

foods and treats, and the processes to produce them at scale. Pet food producers globally trust<br />

Wenger for systems and solutions to satisfy healthy pets everywhere.<br />

See what Wenger can do for your business.<br />


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