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THE NEWILLA CONCEPT - INNOVATION LIVING™

Inspired by some of the most popular upholstery designs, we have created a sofa bed concept that is set to redefine your living experience. Newilla isn’t just a sofa bed

Inspired by some of the most popular upholstery designs, we have created a sofa bed concept that is set to redefine your living experience. Newilla isn’t just a sofa bed

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TM<br />

The Danish Sofa Bed Specialist Since1971<br />

The Newilla Concept<br />

Elevate your living space with unmatched comfort and style


2<br />

Storage Beyond Expectations<br />

In today’s world, we understand the value of extra storage room, especially in smaller living spaces. Newilla<br />

addresses this need with ample storage space both in the sofa base and the lounger base. With Newilla you can<br />

keep your essentials close at hand while maintaining a clutter-free environment.


3<br />

Elevate your living space with Newilla<br />

Inspired by some of the most popular upholstery designs,<br />

we have created a sofa bed concept that is set to<br />

redefine your living experience. Newilla isn’t just a sofa<br />

bed; it’s a contemporary masterpiece that effortlessly<br />

combines style, comfort, and functionality, making it the<br />

perfect addition to any living, tv or guest room.<br />

Newilla’s design is a game-changer in the sofa bed<br />

market. It is so stylish and comfortable that you want to<br />

use it as your everyday sofa. Whether you are lounging,<br />

hosting guests, or simply enjoying your daily routine,<br />

Newilla seamlessly adapts to your lifestyle.


4<br />

Unlock a World of Convenience and Style<br />

Experience the future of hassle-free living with Newilla’s detachable cover. Keeping your furniture pristine has<br />

never been easier. Simply remove, clean, and enjoy a fresh look or stay ahead in style and effortlessly update<br />

your cover whenever you desire. Newilla’s detachable cover is redefining convenience.


Newilla with Lounger | Standard arm<br />

Shown in 255 Adario Basmati<br />

5


6<br />

Elevate your living space with Newilla – the contemporary sofa bed concept that blends impeccable style with<br />

unbeatable comfort. Don’t settle for ordinary when you can have extraordinary. Make Newilla your everyday sofa<br />

bed and experience the future of modern living today.<br />

The Newilla Excess arm is available with a walnut wood tray that easily can substitute a side table.


Newilla | Excess arm<br />

Shown in 256 Adario Fog<br />

7


8


Newilla | Slim arm<br />

Shown in 257 Adario Taupe<br />

9


10<br />

Newilla Lounger Chair | Standard arm<br />

Shown in 255 Adario Basmati


11<br />

Versatility meets elegance with Newilla.<br />

Newilla offers three distinctive arm designs to suit your preferences. Opt for the Slim arm for compact spaces,<br />

the Standard arm for a classic look, or the Excess arm with a walnut wood tray, turning the wide armrest into a<br />

versatile replacement for a side table. The choice is yours, and each design adds a touch of sophistication to your<br />

living space. Add the reversible lounger, simply insert it left or right between the sofa and armrests, and create a<br />

stylish sectional sofa that is perfect for any modern living room setting.<br />

39”<br />

24” 35” 26”<br />

51”<br />

43”<br />

55” 53” 46° 62”<br />

17”<br />

75”<br />

75”<br />

75”<br />

17”<br />

39”<br />

24” 35” 26”<br />

57”<br />

43”<br />

55” 53” 46° 62”<br />

39”<br />

17”<br />

17”<br />

22” 35” 26”<br />

75”<br />

75”<br />

75” 67”<br />

43”<br />

55” 53” 46° 62”<br />

17”<br />

75”<br />

75”<br />

75”<br />

17”<br />

Newilla Lounger Chair | Slim arm<br />

Newilla Lounger Chair | Standard arm<br />

Newilla Lounger Chair | Excess arm<br />

79” 57”<br />

22”<br />

35” 26”<br />

24” 17”<br />

79”<br />

35” 26”<br />

57”<br />

22”<br />

24” 17”<br />

79”<br />

35” 26”<br />

57”<br />

22”<br />

24” 17”<br />

91” 43”<br />

60”<br />

97”<br />

43”<br />

60” 106”<br />

43”<br />

60”<br />

Newilla | Slim arm<br />

Newilla | Standard arm<br />

Newilla | Excess arm<br />

79” 39” 43”<br />

55”<br />

17”<br />

24”<br />

130”<br />

35” 26”<br />

75”<br />

53”<br />

75”<br />

46°<br />

57”<br />

75”<br />

17”<br />

24”<br />

79” 39” 43”<br />

55” 53”<br />

35” 26”<br />

17”<br />

136”<br />

75”<br />

75”<br />

46°<br />

57”<br />

75”<br />

17”<br />

22”<br />

79” 39” 43”<br />

55” 53”<br />

35” 26”<br />

17”<br />

146” 75”<br />

75”<br />

46°<br />

57”<br />

75”<br />

17”<br />

Newilla with Lounger | Slim arm<br />

Newilla with Lounger | Standard arm<br />

Newilla with Lounger | Excess arm


12<br />

Craft your own vision with the power of customization<br />

Express your unique style with Newilla. It’s available in three commercial CULP LiveSmart Evolve performance<br />

textiles, ready to elevate your space immediately.<br />

255 Adario Basmati | 65% polyester / 35% recycled polyester 256 Adario Fog | 65% polyester / 35% recycled polyester 257 Adario Taupe | 65% polyester / 35% recycled polyester<br />

For those looking for a more personalized touch, Newilla is also available as a special order in 35 different<br />

textiles. Your vision, your sofa bed.<br />

216<br />

Flashtex, Dark Grey<br />

316<br />

Cordufine, Pine Green<br />

317<br />

Cordufine, Rust<br />

318<br />

Cordufine, Beige<br />

506<br />

Elegance, Paprika<br />

507<br />

Elegance, Burned Curry<br />

515<br />

Nist, Blue<br />

521<br />

Mixed Dance, Grey<br />

525<br />

Mixed Dance, Light Blue<br />

527<br />

Mixed Dance, Natural<br />

528<br />

Mixed Dance, Blue<br />

531<br />

Bouclé, Off White<br />

532<br />

Bouclé, Salt & Pepper<br />

534<br />

Bouclé, Black Raven<br />

538<br />

Melange, Grey<br />

554<br />

Soft, Mustard Flower<br />

558<br />

Soft, Indigo<br />

563<br />

Twist, Charcoal<br />

565<br />

Twist, Granite<br />

571<br />

Vivus, Dusty Sand<br />

573<br />

Vivus, Dusty Blue<br />

574<br />

Vivus, Dusty Off White<br />

575<br />

Vivus, Dusty Olive<br />

577<br />

Kenya, Dark Grey<br />

578<br />

Kenya, Taupe<br />

579<br />

Kenya, Gravel<br />

580<br />

Argus, Navy Blue<br />

581<br />

Argus, Rust<br />

583<br />

Argus, Grey<br />

584<br />

Argus, Natural<br />

585<br />

Argus, Brown<br />

586<br />

Phobos, Latte<br />

587<br />

Phobos, Mocha<br />

590<br />

Micro Check, Grey<br />

595<br />

Corduroy, Burnt Orange<br />

For detailed fabric information<br />

please scan the QR code.


13<br />

Outstanding comfort with a safe finish<br />

LiveSmart Evolve fabrics are an innovative collection of modern, affordable performance fabrics. LiveSmart Evolve fabrics are<br />

durable, resist everyday stains, easily cleaned, and are sustainably designed using an average of 30% recycled fibers and a<br />

water repellent finish.<br />

While other brands offer textiles with performance fiber OR finish, LiveSmart combines both to give our fabrics unmatched durability and<br />

longevity. LiveSmart fabrics are produced exclusively with performance yarns that are encapsulated with a stain-repellent and moisture-repellent<br />

finish for exceptional cleanability. Developed with years of research and testing, LiveSmart technology provides lasting<br />

performance at a great value. All our fabrics meet or exceed standards for ASTM performance and safety. Check out our resources page<br />

for more information about LiveSmart technology.<br />

RECYCLED FIBERS<br />

FLUORINE FREE<br />

MOISTURE REPELLENT<br />

STAIN RESISTANT<br />

HEAVY DUTY<br />

Made with at least 30% or<br />

more recycled fibers.<br />

PFAS free fabric that offers<br />

protection down to the<br />

performance yarn.<br />

Innovative chemistry that<br />

repels water and moisture<br />

while allowing air to flow<br />

freely.<br />

Stain technology that goes<br />

beyond preventing stains to<br />

resisting them.<br />

Durability that ensures your<br />

fabric looks as beautiful as<br />

the day you bought it.<br />

Protection made to last<br />

Clean furniture in as little as three steps.<br />

Step 1: Mix<br />

Use a water based soap mixture that combines<br />

1 tablespoon of a liquid detergent such<br />

as Tide with 16 ounces of lukewarm water.<br />

Step 2: Blot<br />

Dampen the cleaning cloth in the mixture and<br />

gently blot the soiled area. Avoid rubbing the<br />

affected area aggressively.<br />

Step 3: Rinse<br />

Rinse thearea with a clean, dampcloth to<br />

ensure thatall of the soap residuehas been<br />

removed.<br />

Liquid spills<br />

Stains, wine, coffee, milk, blood, soda, beer,<br />

urine, tea, juices, kool aid.<br />

Non-liquid spills<br />

Ketchup, ice cream, chocolate syrup/chocolate,<br />

salsa, jelly, crayola magic marker, dirt/<br />

mud, pizza sauce, nacho cheese<br />

For superior cleanability, LiveSmart fabrics combine unmatched stain resistance and moisture repellency.<br />

Watch your spills bead up, as ourinnovative barrier protection prevents messes from penetrating fabric. Cleanup is transformed to an easy<br />

swipe of a paper towel. * The removal of dried non-liquid spills may require the use of a soft brush or butter knife on the affected area<br />

before following with wet treatment


14<br />

Our commitment to exceptional comfort is<br />

evident in Newilla’s construction.<br />

We have engineered the mattresses with a no-zag<br />

suspension system and a pocket spring core surrounded<br />

by a plush high resilient OEKO-TEX® foam casing,<br />

delivering a spring-on-spring comfort that sets a<br />

new standard in sofa bed comfort. The removable<br />

back cushions, stuffed with 100% fiberfill, provide<br />

unparalleled back and lumbar support, ensuring you<br />

stay comfortable for hours on end.<br />

Fabric<br />

Fibertex<br />

Fiberfill<br />

High resilient OEKO-TEX® foam<br />

Pocked Spring<br />

Fibertex<br />

No-zag spring<br />

Solid FSC wood frame<br />

Incomparable Quality and Sustainability regards: Your Assurance of Excellence<br />

As consumers, we are all obligated to reevaluate our<br />

consumption habits. Our collective will to prioritize the<br />

purchase of products that we want to keep over time<br />

is crucial as it is the most effective way to minimize<br />

resource consumption and pollution.<br />

As a worldwide supplier of upholstered furniture,<br />

we are obligated to design and develop products<br />

optimized for a long life cycle. At the same time,<br />

materials must be selected, and designs developed<br />

with sustainability, disassembly and recirculation in<br />

mind.<br />

Newilla is designed to withstand the test of time, and<br />

comes with our extended 5 year limited warranty,<br />

providing peace of mind.<br />

This is not just furniture, it’s a long-term investment in<br />

comfort and durability.<br />

Growing a Greener future<br />

To contribute to the balance of the global ecosystem<br />

Innovation Living TM plants more than 10.000 trees every<br />

year to help compensate for our consumption of wood.<br />

The trees we plant are monitored by a certified forester.


15<br />

Embrace comfort, choose assurance: Step into the OEKO-TEX® experience<br />

OEKO-TEX® STANDARD 100 is one of the world’s best-known labels tested for harmful substances.<br />

It stands for customer confidence and high product safety.<br />

The strict tests for harmful substances and the criteria catalogue of OEKO-TEX® STANDARD 100 includes:<br />

• Important legal regulations such as banned azo colorants, pentachlorophenol, per-fluorinated substances<br />

(PFAS, PFCs), cadmium, lead, etc.<br />

• Numerous harmful chemicals, even if they are not yet regulated legally.<br />

• Numerous substance classes that are relevant to the environment.<br />

• Compliance to several regulations worldwide including REACH Annex XIV and XVII, US CPSIA (lead), EU<br />

POPs regulation.<br />

• All textile relevant substances of the ECHA SVHC candidate list are covered.<br />

Sustainable practices:<br />

OEKO-TEX® is one of the world’s<br />

best-known labels tested for harmful<br />

substances. It stands for customer<br />

confidence and high product safety.<br />

Newilla has detachable covers for<br />

easy maintenance. Refresh the look<br />

with ease by cleaning or updating<br />

your cover as needed.<br />

We use FSC®-certified wood in our<br />

products - the mark of responsible<br />

forestry.<br />

We offer a 5 year limited warranty,<br />

as we want to make sure that all our<br />

products have a prolonged lifespan.<br />

Our designs and packaging are<br />

optimized to ensure minimized CO 2<br />

emissions in relation to transport and<br />

storage.<br />

Amfori BSCI enhances global supply<br />

chain social compliance via a<br />

common code.<br />

REACH Compliance ensures safe<br />

chemical use in EU, aiding both<br />

human health and environment.<br />

We select materials and develop<br />

designs with sustainability, disassembly,<br />

and recirculation in mind.


About<br />

Innovation Living is a Danish sofa bed specialist built on the<br />

proud Danish tradition of furniture design.<br />

We believe that form and function must go hand in hand to<br />

create innovative, durable designs for everyday use.<br />

Since 1971 we have dedicated ourselves to the design and<br />

development of multifunctional sofa beds, and today we are<br />

proud to be able to call Innovation Living an internationally<br />

renowned sofa bed specialist.<br />

EXPAND<br />

YOUR<br />

LIVING SPACE<br />

Follow us on<br />

instagram.com/innovationliving<br />

facebook.com/innovationliving<br />

linkedin.com/company/innovation-living<br />

pinterest.com/innovationtm<br />

www.innovationliving.us

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