30.01.2024 Views

Palo Alto - Apartment/Condominium Development - European Property Awards

Apartment/Condominium Development brochure, for the European Property Awards

Apartment/Condominium Development brochure, for the European Property Awards

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

<strong>Palo</strong> <strong>Alto</strong> - OVERVIEW<br />

01


<strong>Palo</strong> <strong>Alto</strong> - OVERVIEW<br />

02


<strong>Palo</strong> <strong>Alto</strong> - OVERVIEW<br />

APARTMENT/CONDOMINIUM DEVELOPMENT<br />

01


WELCOME<br />

TO NATURALLY<br />

MODERN<br />

LIVING


INDEX<br />

A C E<br />

B<br />

D<br />

OVERVIEW<br />

1. BRIEF....................................... 8<br />

LAYOUT,<br />

APPEARANCE<br />

AND FINISH<br />

MARKETING<br />

1. MARKETING ACTIVITIES...... 60<br />

2. PUBLIC RELATIONS............. 66<br />

LOCATION<br />

1.A LOCATION<br />

AND SURROUNDINGS............ 11<br />

1.B SITE LAYOUT........................ 16<br />

1. INTERNAL<br />

AND EXTERNAL DESIGN......... 21<br />

2. ARCHITECTURE.................... 24<br />

3.A FEATURES UNIT................. 35<br />

3.B APARTMENT<br />

SPECIFICATIONS..................... 38<br />

SAFETY,<br />

SECURITY,<br />

SUSTAINABILITY<br />

AND INNOVATION<br />

1. SAFETY, SECURITY &<br />

ACCESSIBILITY.......................... 46<br />

2.A INNOVATION..................... 52<br />

2.B SUSTAINABILITY................. 54


<strong>Palo</strong> <strong>Alto</strong> - OVERVIEW<br />

A<br />

OVE<br />

VIEW<br />

04


<strong>Palo</strong> <strong>Alto</strong> - OVERVIEW<br />

R<br />

05


<strong>Palo</strong> <strong>Alto</strong> - OVERVIEW<br />

PALO ALTO<br />

The <strong>Palo</strong> <strong>Alto</strong> project was born in 2016 with the aspiration to create the best lifestyle destination on the Costa del Sol and in Southern Europe.<br />

Supported by Round Hill Capital, the community is conceived following the principle of “Naturally Modern Living”, merging a modern, active,<br />

multicultural and Mediterranean lifestyle with the authenticity and simplicity of a natural environment and a unique design.<br />

The community is founded on four cornerstones that symbolise its values and those of its owners:<br />

Family<br />

The Family, the sense of<br />

community and belonging.<br />

<strong>Palo</strong> <strong>Alto</strong> is an international<br />

and cosmopolitan meeting<br />

point for like-minded people<br />

who are like-minded and have<br />

similar affinities, a consolidated<br />

and unique community.<br />

Lifestyle destination<br />

<strong>Palo</strong> <strong>Alto</strong> is a luxury lifestyle<br />

destination, we call it “Naturally<br />

Modern Living”: <strong>Palo</strong> <strong>Alto</strong> offers<br />

a series of unique amenities and<br />

services that meet all the needs<br />

of our community and clearly<br />

define this <strong>Palo</strong> <strong>Alto</strong> lifestyle.<br />

Bespoke homes<br />

<strong>Palo</strong> <strong>Alto</strong> offers its owners the<br />

opportunity to completely<br />

customise the homes to their<br />

needs and requirements.<br />

Sustainability<br />

Respect for nature and<br />

sustainability are in the core of<br />

<strong>Palo</strong> <strong>Alto</strong>.<br />

06


<strong>Palo</strong> <strong>Alto</strong> - OVERVIEW<br />

TARGET MARKET<br />

<strong>Palo</strong> <strong>Alto</strong> offers residents the chance to experience living in<br />

Marbella, considered one of the best tourist destinations in Europe<br />

for its climate, culture, gastronomy and leisure. The owners of <strong>Palo</strong><br />

<strong>Alto</strong> are looking for a home that offers a different lifestyle where<br />

luxury is combined with simplicity, leisure with work, and relaxation<br />

with socialising.<br />

The community is designed to welcome those looking for a<br />

lifestyle destination where they can enjoy every moment of life with<br />

the people around them. Investors will also find a secure business<br />

in <strong>Palo</strong> <strong>Alto</strong> that will allow them to enhance the value of their<br />

portfolios thanks to its attractive community and excellent location.<br />

07


<strong>Palo</strong> <strong>Alto</strong> - OVERVIEW<br />

<strong>Palo</strong> <strong>Alto</strong> is a residential<br />

community located on<br />

the Costa del Sol, Spain.<br />

1. BRIEF<br />

<strong>Palo</strong> <strong>Alto</strong> is a residential community located on the<br />

Costa del Sol, Spain, created following the principles of<br />

global benchmark lifestyle destinations: it offers modern<br />

homes and unique services tailored to the needs and<br />

desires of its owners. The 289 apartments and penthouses<br />

in the North, plus almost 300 planned units in the South,<br />

designed by award-winning architectural firm Villarroel<br />

Torrico feature spacious interiors that blend harmoniously<br />

with the outdoor areas and nature surrounding <strong>Palo</strong> <strong>Alto</strong>.<br />

The communities are distributed in an area of 50 hectares<br />

with very low building density that blends perfectly with<br />

the lush green landscape made up by the mountains of<br />

the Sierra de las Nieves National Park, just minutes from<br />

the beaches of Marbella.<br />

08


<strong>Palo</strong> <strong>Alto</strong> - OVERVIEW<br />

09


<strong>Palo</strong> <strong>Alto</strong> - LOCATION<br />

B<br />

LO<br />

CATI<br />

ON<br />

10


<strong>Palo</strong> <strong>Alto</strong> - LOCATION<br />

1.A LOCATION<br />

AND SURROUNDINGS<br />

<strong>Palo</strong> <strong>Alto</strong> is in Andalusia, in southern Spain.<br />

Located in the heart of the Costa del Sol, one of the most attractive regions of the country<br />

thanks to its climate, it offers 325 days of sunshine a year. The community is surrounded by the<br />

Sierra de las Nieves National Park, one of the 16 protected National Parks in Spain, an unspoiled<br />

and protected natural space that enables residents to be permanently enveloped by native fauna<br />

and flora and a natural landscape. Its elevated location in the foothills of the Sierra de las Nieves<br />

mountains provides the apartments with uninterrupted views over the Mediterranean Sea and the<br />

Strait of Gibraltar. Also, the city of Marbella, the popular Playa del Cable and the fishing ports and<br />

marinas are also visible from the apartment terraces.<br />

11


<strong>Palo</strong> <strong>Alto</strong> - LOCATION<br />

1.A LOCATION<br />

AND SURROUNDINGS<br />

Belonging to the small municipality of Ojén, <strong>Palo</strong> <strong>Alto</strong> is located just 20 minutes from the<br />

international airport of Málaga and a few kilometres from the cosmopolitan and welcoming city<br />

of Marbella, a leading international destination on the Costa del Sol.<br />

12


<strong>Palo</strong> <strong>Alto</strong> - LOCATION<br />

13


<strong>Palo</strong> <strong>Alto</strong> - LOCATION<br />

1.A LOCATION<br />

AND SURROUNDINGS<br />

14


<strong>Palo</strong> <strong>Alto</strong> - OVERVIEW<br />

NORWAY<br />

4 h 15 m<br />

UK<br />

2 UK h 55 m<br />

NETHERLANDS<br />

3 h<br />

POLAND<br />

3 h 55 m<br />

BELGIUM<br />

2 h 50 m<br />

GERMANY<br />

3 h 40 m<br />

FRANCE<br />

2 h 30 m<br />

MALAGA<br />

15


<strong>Palo</strong> <strong>Alto</strong> - LOCATION<br />

1.B SITE LAYOUT<br />

36 Apartaments<br />

10 Apartaments 20 Apartaments<br />

60 Apartaments<br />

Phase I - 75 Apartaments<br />

Phase II - 15 Apartaments<br />

60 Apartaments<br />

22 Apartaments<br />

RESIDENTIAL<br />

118.079,60<br />

Built<br />

LANDSCAPE<br />

178.503,48<br />

Gardens<br />

16


<strong>Palo</strong> <strong>Alto</strong> - LOCATION<br />

Services<br />

Gate House: 24/7 security, coworking space, mailboxes, concierge services.<br />

Farmers Market: <strong>Palo</strong> <strong>Alto</strong>’s meeting point for the community and trade with<br />

Farmers Market<br />

GATE HOUSE<br />

local farmers and producers.<br />

Leisure, entertainment and relaxation<br />

<strong>Palo</strong> <strong>Alto</strong> Club: wellness centre, fitness centre, lounge area and outdoor kitchen.<br />

Tennis Court.<br />

Olivos Garden: coworking space, outdoor kitchen, outdoor play area, exclusive indoor golf area (putting<br />

green and golf simulator), lounge with pool table, poker area and sensory room.<br />

Owners Club: public restaurant potentially managed by a Michelin Green Star, gym and spa.<br />

Serenity Valley: large, landscaped area for outdoor sports.<br />

Outdoor golf, outdoor putting green.<br />

TENNIS<br />

COURT<br />

<strong>Palo</strong> alto<br />

club<br />

OLIVOS GARDEN<br />

NORTH<br />

AREA<br />

*Add note: All amenities are of exclusive access to owners except for the Farmers’ Market<br />

and Owners restaurant.<br />

OWNERS<br />

club<br />

SERENITY<br />

VALLEY<br />

SOUTH<br />

AREA<br />

Master Plan<br />

17


<strong>Palo</strong> <strong>Alto</strong> - LOCATION<br />

1.B SITE LAYOUT<br />

289<br />

apartaments<br />

18


<strong>Palo</strong> <strong>Alto</strong> - LOCATION<br />

BEDROOMS BATHROOMS PARKING STORAGE<br />

ROOM<br />

INDOOR CONSTRUCTED<br />

AREA m2<br />

TERRACE CONSTRUCTED<br />

AREA m2<br />

ALMENDROS<br />

TYPE A<br />

2<br />

2<br />

1<br />

1<br />

125,77<br />

66,01<br />

TYPE B<br />

3<br />

2,5<br />

1<br />

1<br />

139,48<br />

80,11<br />

TYPE PH<br />

3<br />

2,5<br />

2<br />

1<br />

157,70<br />

340,05<br />

JACARANDAS<br />

TYPE A<br />

2<br />

1,5<br />

1<br />

1<br />

116,66<br />

41,06<br />

TYPE B<br />

3<br />

2,5<br />

1<br />

1<br />

145,59<br />

73,52<br />

TYPE C<br />

4<br />

3,5<br />

1<br />

1<br />

171,01<br />

78,05<br />

TYPE PH<br />

3<br />

3,5<br />

2<br />

1<br />

155,13<br />

274,48<br />

PINSAPOS<br />

TYPE A<br />

3 3,5<br />

2 1 201,17<br />

45,19<br />

TYPE B<br />

3<br />

3,5<br />

2<br />

1<br />

205,60<br />

61,67<br />

TYPE PH<br />

3<br />

3,5<br />

2<br />

1<br />

224,14<br />

426,7<br />

EUCALIPTOS<br />

TYPE A<br />

2 2 1<br />

1<br />

86,94<br />

31,32<br />

TYPE B<br />

3<br />

2<br />

1<br />

1<br />

109,01<br />

36,37<br />

TYPE PH<br />

3<br />

2<br />

1<br />

1<br />

113,71<br />

82,00<br />

GRANADOS<br />

TYPE A<br />

2<br />

2<br />

1<br />

1<br />

108,17<br />

37,07<br />

TYPE B<br />

3<br />

2,5<br />

1<br />

1<br />

135,17<br />

71,13<br />

TYPE PH<br />

3<br />

2,5<br />

2<br />

1<br />

147,62<br />

283,8<br />

CEIBAS<br />

TYPE A<br />

2<br />

2<br />

1<br />

1<br />

114,17<br />

51,89<br />

TYPE B<br />

3<br />

2,5<br />

1<br />

1<br />

157,59<br />

76,72<br />

TYPE PH<br />

3<br />

3,5<br />

2<br />

1<br />

215,53<br />

287,61<br />

OLIVOS<br />

TYPE A<br />

2<br />

2<br />

1<br />

1<br />

91,45<br />

54,16<br />

TYPE B<br />

3<br />

3<br />

1<br />

1<br />

116,59<br />

83,22<br />

TYPE PH<br />

3<br />

2<br />

2<br />

1<br />

129,89<br />

67,12<br />

19


<strong>Palo</strong> <strong>Alto</strong> - LAYOUT, APPARENCE AND FINISH<br />

C<br />

LAYOUT,<br />

APPEARANCE<br />

AND FINISH<br />

20


<strong>Palo</strong> <strong>Alto</strong> - LAYOUT, APPARENCE AND FINISH<br />

1. INTERNAL AND<br />

EXTERNAL DESIGN<br />

<strong>Palo</strong> <strong>Alto</strong> consists of eight communities designed according to<br />

the needs, demands and singularities of the different segments of<br />

the luxury real estate market on the Costa del Sol, Spain.<br />

Tranquillity, familiarity and harmony with nature are the basic<br />

principles that connect all the communities.<br />

The apartments and penthouses offer up to four bedrooms that<br />

integrate indoor and outdoor spaces so that owners can enjoy the<br />

excellent Mediterranean climate.<br />

All homes are fully equipped and allow owners to customise<br />

detailed finishes to create unique environments, where the<br />

boundaries between the inside and outside are blurred, becoming<br />

harmonious spaces that merge the interior with the outdoor<br />

landscape and the breathtaking views.<br />

21


<strong>Palo</strong> <strong>Alto</strong> - LAYOUT, APPARENCE AND FINISH<br />

22


<strong>Palo</strong> <strong>Alto</strong> - LAYOUT, APPARENCE AND FINISH<br />

1. INTERNAL AND<br />

EXTERNAL DESIGN<br />

Simple, straight lines, light colours and a<br />

Mediterranean style underpin <strong>Palo</strong> <strong>Alto</strong>’s<br />

architectural design, which seeks to convey<br />

calmness and relaxation as well as uniformity<br />

in all its buildings.<br />

Modern luxury plays a prominent role in the homes, subtly revealed in the<br />

quality of the selected materials, finishes, interior distribution, and the techniques<br />

and technologies applied.<br />

The community grants owners the best attention and exclusive services.<br />

All residences include private facilities such as parking spaces and storage<br />

rooms, and the design of each development is completed with swimming pools,<br />

solariums and outdoor gardens.<br />

The design and architecture of the residential buildings are also reflected<br />

in the amenities that <strong>Palo</strong> <strong>Alto</strong> offers its owners. The <strong>Palo</strong> <strong>Alto</strong> Club is the most<br />

representative of the community and its values, housing the gym, spa and wellness<br />

area, and the lounge area with different areas and televisions, equipped with an<br />

indoor kitchen, coffee corner and wine bar. This floor is completed with a large<br />

terrace equipped with different relaxation areas, an outdoor kitchen with BBQ<br />

and beer tap encompassed by a panoramic view of more than 200 degrees of<br />

the Mediterranean Sea. The construction blends in with the rest of the buildings,<br />

maintaining the white colour scheme, large windows and openings to the<br />

outdoors, and the fusion between indoor and outdoor spaces.<br />

23


<strong>Palo</strong> <strong>Alto</strong> - LAYOUT, APPARENCE AND FINISH<br />

2. ARCHITECTURE<br />

GRANADOS<br />

3 BEDROOM<br />

APARTMENT<br />

APT // 01.2.1<br />

24<br />

Computer generated image


<strong>Palo</strong> <strong>Alto</strong> - LAYOUT, APPARENCE AND FINISH<br />

25


<strong>Palo</strong> <strong>Alto</strong> - LAYOUT, APPARENCE AND FINISH<br />

CEIBAS<br />

3 BEDROOM<br />

APARTMENT<br />

APT // 01.0.2<br />

26<br />

Computer generated image


<strong>Palo</strong> <strong>Alto</strong> - LAYOUT, APPARENCE AND FINISH<br />

27


<strong>Palo</strong> <strong>Alto</strong> - LAYOUT, APPARENCE AND FINISH<br />

JACARANDAS<br />

2 BEDROOM<br />

APARTMENT<br />

APT // 10.1.2<br />

28


<strong>Palo</strong> <strong>Alto</strong> - LAYOUT, APPARENCE AND FINISH<br />

29


<strong>Palo</strong> <strong>Alto</strong> - LAYOUT, APPARENCE AND FINISH<br />

EUCALIPTOS<br />

3 BEDROOM<br />

APARTMENT<br />

APT // 01.2.1<br />

30


<strong>Palo</strong> <strong>Alto</strong> - LAYOUT, APPARENCE AND FINISH<br />

31


<strong>Palo</strong> <strong>Alto</strong> - LAYOUT, APPARENCE AND FINISH<br />

32


<strong>Palo</strong> <strong>Alto</strong> - LAYOUT, APPARENCE AND FINISH<br />

33


<strong>Palo</strong> <strong>Alto</strong> - LAYOUT, APPARENCE AND FINISH<br />

34


<strong>Palo</strong> <strong>Alto</strong> - LAYOUT, APPARENCE AND FINISH<br />

3.A FEATURED UNIT<br />

Pinsapos 221 is the most exclusive and<br />

unique Sky Villa in <strong>Palo</strong> <strong>Alto</strong>, the leading<br />

community and lifestyle destination on the<br />

Costa del Sol.<br />

The property crowns the Pinsapos development, which houses the most<br />

highly valued luxury homes in the community and is south-facing with a<br />

300-degree view over the Mediterranean Sea.<br />

With its double height, this penthouse offers different spaces that suit a<br />

very exclusive lifestyle. It is accessed directly from the garage through a private<br />

lift that leads to the front door, where a hall separates the private area from<br />

the communal areas. Thus, the three bedrooms are kept to one side and<br />

offer a personal space with an en-suite bathroom and walk-in wardrobe that<br />

allows owners to enjoy the restfulness and tranquillity of being at home with<br />

maximum privacy. The communal areas are dominated by the open-plan<br />

design including the living room, dining room area and open kitchen, a space<br />

to enjoy the best views of the Mediterranean Sea while cooking or relaxing on<br />

the sofa. By opening the completely frameless large windows, the interior space<br />

merges with a terrace of over 200 m2 that surrounds the entire second floor.<br />

This creates a unique environment that combines indoor and outdoor spaces<br />

for you to enjoy the unparalleled Mediterranean temperatures and light.<br />

35


<strong>Palo</strong> <strong>Alto</strong> - LAYOUT, APPARENCE AND FINISH<br />

3.A FEATURED UNIT<br />

The second floor of this Sky Villa is<br />

completely exterior, allowing owners to<br />

enjoy a refreshing swim in the infinity pool<br />

with uninterrupted views of Gibraltar and<br />

the African mountains or cook for the<br />

whole family in the outdoor kitchen.<br />

The apartment represents all the values of <strong>Palo</strong> <strong>Alto</strong>, and is an example of the lifestyle<br />

destination concept that leads the community. It offers ample interior spaces that merge<br />

with the outdoor areas, all designed and decorated with great care by the prestigious<br />

Minotti Marbella, which shows owners how to get the best out of every corner.<br />

All the finishes in this apartment and the rest of the homes in <strong>Palo</strong> <strong>Alto</strong> are fully<br />

customisable, at the owners’ expense. In addition, those who purchase their apartment<br />

off-plan will have the opportunity to modify the entire design of the residence according<br />

to their needs and desires, creating new spaces or even joining multiple homes.<br />

Owners can also make upgrades to kitchen appliances or bathroom fixtures.<br />

36


<strong>Palo</strong> <strong>Alto</strong> - LAYOUT, APPARENCE AND FINISH<br />

37


<strong>Palo</strong> <strong>Alto</strong> - LAYOUT, APPARENCE AND FINISH<br />

Flooring<br />

Different porcelain tile options for indoor and<br />

outdoor floors. Wooden floors in bedrooms.<br />

Supplier: Gunni & Trentino<br />

3.B APARTMENT<br />

SPECIFICATIONS<br />

Walls<br />

Waterproof coating, permeable to water vapour,<br />

and the highest category of French environmental<br />

labelling on indoor air emissions A+ Émissions dans l’air<br />

intérieur. Supplier: MORCENSEC<br />

Windows and exterior doors<br />

Windows and exterior doors: double glazing and<br />

aluminium, with a design that integrates the rails into<br />

the floor to eliminate any frames and create floor-toceiling<br />

open spaces. They guarantee maximum security<br />

and greater energy efficiency. Materials: Schuco<br />

Faucets and accessories<br />

the three bathrooms and the kitchen, as well as<br />

the outdoor faucets, feature simple, stainless-steel<br />

designs. Supplier: Dorn Bracht<br />

Sanitary fixtures<br />

All three bathrooms feature white porcelain fixtures<br />

in all sanitary elements, including sinks, showers and<br />

bathtubs. Supplier: Duravit<br />

Kitchen and laundry room surfaces<br />

the countertops, kitchen table and other work areas<br />

have high-quality finishes that can be quickly and<br />

thoroughly cleaned and disinfected.<br />

Supplier: Silestone<br />

38


<strong>Palo</strong> <strong>Alto</strong> - LAYOUT, APPARENCE AND FINISH<br />

Appliances<br />

Includes washing machine, dryer and refrigerator, as<br />

well as all kitchen electronics, induction cooktop, oven,<br />

microwave and exhaust fan, which is integrated into<br />

the ceiling. Supplier: Gaggenau<br />

Cabinets and wood finishes<br />

CARRÉ uses only natural wood layers with five coatings<br />

of at least 241gr/m2. FLAT lacquered white door and<br />

wardrobe model. The lacquered doors are decoratively<br />

neutral and enhance the quality of the finishes and<br />

the standard superior height provides elegance and a<br />

great appearance. Carré wardrobes are functional and<br />

aesthetic storage solutions. Supplier: Carré<br />

Lifts and garage entrances<br />

Direct private access to the apartment through a lift<br />

with the highest security standards and a customised<br />

design for <strong>Palo</strong> <strong>Alto</strong>. The access to the garage is<br />

controlled through a mobile app that guarantees<br />

maximum security. Supplier: Thyssenkrupp<br />

Security<br />

video surveillance cameras and image recording<br />

are installed in communal areas for greater security<br />

control, including an IP-based video storage<br />

device. To capture moving images, the perimeter<br />

sensor combines infrared and microwave detection<br />

technologies. Providers: Securitas, Jaboltron, Hikvision<br />

Home automation services<br />

the home automation design studio Illusion<br />

has designed and prepared the home for the<br />

implementation of various home automation<br />

technologies and solutions. Homeowners can<br />

customise their smart home with premium products<br />

that ensure fast connectivity, durability and efficiency.<br />

39


<strong>Palo</strong> <strong>Alto</strong> - LAYOUT, APPARENCE AND FINISH<br />

40


<strong>Palo</strong> <strong>Alto</strong> - LAYOUT, APPARENCE <strong>Palo</strong> <strong>Alto</strong> - AND OVERVIEW FINISH<br />

41


<strong>Palo</strong> <strong>Alto</strong> - LAYOUT, APPARENCE AND FINISH<br />

42


<strong>Palo</strong> <strong>Alto</strong> - LAYOUT, APPARENCE AND FINISH<br />

43


<strong>Palo</strong> <strong>Alto</strong> - SAFETY, SECURITY, SUSTAINABILITY AND INNOVATION<br />

D<br />

AFETY,<br />

ECURITY,<br />

USTAINABILITY<br />

ND INNOVATION<br />

44


<strong>Palo</strong> <strong>Alto</strong> - SAFETY, SECURITY, SUSTAINABILITY AND INNOVATION<br />

45


<strong>Palo</strong> <strong>Alto</strong> - SAFETY, SECURITY, SUSTAINABILITY AND INNOVATION<br />

1. SAFETY SECURITY<br />

& ACCESSIBILITY<br />

<strong>Palo</strong> <strong>Alto</strong> has a permanent security service that controls access from the<br />

Gate House, in addition to supervising activities within the community 24/7.<br />

Both the communities and the amenities also have burglar alarm systems,<br />

an internal security camera circuit, and smoke detectors, as well as indications<br />

for emergency evacuations. To guarantee the owners’ wellbeing, acoustic<br />

barriers have also been installed to isolate the community from the noise<br />

from the access roads.<br />

All accesses are adapted to accessibility regulations for people with<br />

reduced mobility by means of ramps, lifts and elevators. The outdoor areas<br />

also have pavements adapted to facilitate mobility and movement around<br />

the community, and the landscaped areas offer delimited paths designed for<br />

functional diversity.<br />

46


<strong>Palo</strong> <strong>Alto</strong> - SAFETY, SECURITY, SUSTAINABILITY AND INNOVATION<br />

Gate House<br />

24/7 security<br />

Exterior Building<br />

gates<br />

<strong>Apartment</strong>´s<br />

Securiy alarm<br />

system<br />

<strong>Palo</strong> <strong>Alto</strong>’s full list of security<br />

measures includes:<br />

1. Smoke detectors, fire alarms, fire blankets and fire extinguishers covering all communal<br />

areas and residence kitchen-living areas<br />

2. MEP and Fire-fighting Equipment areas located in the basement<br />

3. Staircases for safe evacuation in each building<br />

4. Vehicle entrance gates and building entrances<br />

5. Entry phone with camera for vehicle entrance gate and building main entrance<br />

6. Covered Secure Residents Parking for each apartment, and Accessible Disabled Parking<br />

7. Keypad access to building main entrance and resident vehicle gates<br />

8. Security apartment entrance door<br />

9. Emergency lighting in all communal areas<br />

10. 24-hour security guards and 24-hour monitoring<br />

11. Handicap access & WC<br />

47


<strong>Palo</strong> <strong>Alto</strong> - SAFETY, SECURITY, SUSTAINABILITY AND INNOVATION<br />

WELLBEING<br />

<strong>Palo</strong> <strong>Alto</strong> has been conceived as a lifestyle<br />

destination that allows owners to enjoy the<br />

perfect balance between their professional<br />

life and their leisure and relaxation.<br />

The residential development is complemented<br />

by multiple exclusive services.<br />

48


<strong>Palo</strong> <strong>Alto</strong> - SAFETY, SECURITY, SUSTAINABILITY AND INNOVATION<br />

49


<strong>Palo</strong> <strong>Alto</strong> - SAFETY, SECURITY, SUSTAINABILITY AND INNOVATION<br />

WELLBEING<br />

Homeowners can access spaces designed for remote work with meeting<br />

rooms, high-speed connectivity and office equipment available in both the<br />

coworking building and the <strong>Palo</strong> <strong>Alto</strong> Club. The Club also offers the most<br />

conducive environments for relaxation and rest, with a spa with multiple<br />

wellness areas, hammam area and sauna. The building is completed with a<br />

communal area available for events and meetings, as well as a fully equipped<br />

gym with state-of-the-art equipment.<br />

50<br />

Owners also have exclusive access to the Owners Club, which will have<br />

a restaurant managed by a Michelin green star chef to guarantee the<br />

sustainability of products and dishes. Within the Olivos community is the<br />

Olivos Garden, a space with indoor and outdoor relaxation and work areas,<br />

which houses the Olivos Private Lounge, the most exclusive club on the Costa<br />

del Sol. Access will be exclusive to Olivos owners, who will be able to enjoy a<br />

golf simulator, a sensory room and the games area with snooker and poker.


<strong>Palo</strong> <strong>Alto</strong> - SAFETY, SECURITY, SUSTAINABILITY AND INNOVATION<br />

<strong>Palo</strong> <strong>Alto</strong> offers a 24/7 security<br />

service from the Gate House located<br />

at the entrance, which also offers<br />

concierge service correspondence<br />

and attention to owners.<br />

In addition, the community has a wide variety of outdoor<br />

spaces designed to blend in with nature and native flora, that are<br />

prepared for sports, relaxation or enjoying nature.<br />

The tennis court and putting green allow you to practice<br />

sports and improve your skills, while the Serenity Valley offers a<br />

large, landscaped area suitable for any outdoor activity.<br />

The Farmers’ Market is also held periodically and is attended<br />

by local producers offering local and sustainable products.<br />

In addition, its proximity to Marbella allows for direct cab<br />

service, which is provided by the concierge service and arrives<br />

in just 5 minutes. From the same counselling office you can<br />

book direct transport to the airport, arrange car rental or get<br />

information about transport services in the area.<br />

51


<strong>Palo</strong> <strong>Alto</strong> - SAFETY, SECURITY, SUSTAINABILITY AND INNOVATION<br />

2.A INNOVATION<br />

The initial planning has<br />

considered the physiognomy of<br />

the land on which each building is<br />

located in order to take advantage<br />

of its characteristics.<br />

The communities and amenities have a solid but simple<br />

structure in which all drainage is done invisibly through<br />

internal ducts. The materials used have been evaluated to<br />

ensure maximum sustainability and the facilities have an<br />

A+ energy certification for greater efficiency. All of this has<br />

been evaluated by the BREEAM rating body that certifies<br />

sustainable construction. In addition, <strong>Palo</strong> <strong>Alto</strong> homes include<br />

home automation technology that allows you to automate<br />

different functionalities such as heating, cooling or lighting.<br />

52


<strong>Palo</strong> <strong>Alto</strong> - SAFETY, SECURITY, SUSTAINABILITY AND INNOVATION<br />

Digitalisation is also an important principle for <strong>Palo</strong> <strong>Alto</strong>, so a web<br />

platform has been created where owners can digitally view all documents<br />

related to their property, improving accessibility and reducing the<br />

printing of materials to zero. This platform, called Community Members<br />

Area, offers:<br />

Information about the property: appliance manuals<br />

area, deed of sale, equipment warranties, floor plans.<br />

Information about the community: community rules,<br />

master plan, regulations, agenda.<br />

Practical and service information about the<br />

surroundings and the towns of Marbella<br />

and Ojén.<br />

Directory of useful service contacts and<br />

people working in <strong>Palo</strong> <strong>Alto</strong>: administration, Client<br />

Services, Concierge and hospitals, police, firemen.<br />

Communications: space for the publication of official<br />

communications from the developer.<br />

Suggestions: form to propose improvements or changes.<br />

In addition, different private chat groups have been created,<br />

establishing a fast and personal communication channel for each of the<br />

<strong>Palo</strong> <strong>Alto</strong> communities.<br />

53


<strong>Palo</strong> <strong>Alto</strong> - SAFETY, SECURITY, SUSTAINABILITY AND INNOVATION<br />

2.B SUSTAINABILITY<br />

Sustainability is one of the four pillars on which<br />

<strong>Palo</strong> <strong>Alto</strong> is based, applying the latest trends and<br />

formulas to achieve not only a more responsible<br />

construction process, but also housing and services<br />

with a reduced impact on the environment. Some<br />

of the communities are already BREEAM certified,<br />

while others are in the process of evaluation, where<br />

the following measures are considered:<br />

54


<strong>Palo</strong> <strong>Alto</strong> - SAFETY, SECURITY, SUSTAINABILITY AND INNOVATION<br />

Lighting<br />

Climate Control<br />

Water<br />

The entire community has LED lighting sources with<br />

low energy consumption and high luminous efficacy,<br />

obtaining high-quality lighting both inside the homes<br />

and in the indoor and outdoor communal areas.<br />

The lighting strategies employed avoid generating<br />

light pollution, and the buildings are designed with<br />

large window openings that allow for optimal natural<br />

lighting and views of the sky.<br />

<strong>Palo</strong> <strong>Alto</strong>’s homes and community buildings are equipped<br />

with aerothermal and underfloor heating systems, as well as<br />

individualised mechanical ventilation systems to regulate the<br />

temperature in different rooms, thus ensuring greater energy<br />

efficiency. The fan coil cooling system has an outdoor unit located<br />

on the roof of the building and a compact indoor unit/tank<br />

where the air conditioning water is stored. In addition, envelope<br />

solutions have been applied to the exterior walls to reduce the<br />

dwelling’s energy demand, as well as energy losses.<br />

All the building’s sanitary installations are designed<br />

to minimise potable water consumption, and energy<br />

and water efficient appliances have been installed<br />

in all the dwellings. An ecologist has been hired<br />

for the outdoor areas and has carried out several<br />

environmental reports that have defined measures for<br />

rational water use by planting several native species.<br />

Recycling<br />

Conservation<br />

Selective waste collection is offered, with distinct<br />

containers assigned to each community. Information<br />

on recycling options for large materials or products<br />

is also provided, and a composting area has been<br />

designed for pruning waste from the gardens.<br />

<strong>Palo</strong> <strong>Alto</strong>’s construction process has been based on<br />

environmentally responsible methodologies, with the aim of<br />

preserving and conserving the surroundings, reducing the<br />

impact on the environment as much as possible and managing<br />

more than 80% of the waste generated at the construction site.<br />

Environmentally certified materials have been used to determine<br />

the impact associated with their use. The characteristics of the<br />

terrain, orography and climatic conditions have also been taken<br />

into account to guarantee the conservation of the buildings.<br />

In addition, all natural environments have been nurtured with<br />

native vegetation in order to guarantee their adaptation and<br />

minimise the impact on the ecosystems as much as possible.<br />

55


<strong>Palo</strong> <strong>Alto</strong> - OVERVIEW<br />

56


<strong>Palo</strong> <strong>Alto</strong> - SAFETY, SECURITY, SUSTAINABILITY AND INNOVATION<br />

57


<strong>Palo</strong> <strong>Alto</strong> - MARKETING<br />

E<br />

58


<strong>Palo</strong> <strong>Alto</strong> - MARKETING<br />

MARKE<br />

59


<strong>Palo</strong> <strong>Alto</strong> - MARKETING<br />

+184 Millons<br />

SOLD<br />

+6.600 € m 2<br />

1. MARKETING<br />

ACTIVITIES<br />

current sale price<br />

<strong>Palo</strong> <strong>Alto</strong>’s marketing department has carried out a great<br />

task promoting and marketing the community based<br />

on an exhaustive action plan on different platforms<br />

developed by professionals with extensive marketing<br />

experience in the real estate sector.<br />

These activities have achieved the sale of 86% of the community in less than 6 years, with buyers from more than<br />

35 countries. Despite the diversity in <strong>Palo</strong> <strong>Alto</strong>, homeowners from Central Europe are in the majority, with a large<br />

representation from Belgian, German, Dutch and English communities. Buyers are an average 10 years younger<br />

than the usual age on the Costa del Sol, a factor explained by the modern concept conveyed by <strong>Palo</strong> <strong>Alto</strong>.<br />

Some of the milestones achieved through the marketing activities carried out include the complete sale of the<br />

36 homes that confirm the Eucaliptos off-plan community, the complete delivery of multiple developments, or the<br />

revaluation of the apartments, which reaches 50%.<br />

60


<strong>Palo</strong> <strong>Alto</strong> - MARKETING<br />

61


<strong>Palo</strong> <strong>Alto</strong> - MARKETING<br />

1. MARKETING<br />

ACTIVITIES<br />

Digital identity<br />

A main website has been developed which conveys<br />

the image, values and mission of <strong>Palo</strong> <strong>Alto</strong> through<br />

a careful and minimalist design that conveys the<br />

exclusivity, calmness and lifestyle destination concept<br />

promoted by the community.<br />

Social profiles<br />

<strong>Palo</strong> <strong>Alto</strong> has profiles on Instagram, Facebook,<br />

LinkedIn and YouTube that follow the same principles.<br />

The most relevant network is Instagram, where a<br />

curated feed is provided with images of the community<br />

and the lifestyle it offers. YouTube includes regular<br />

videos featuring new promotions, and LinkedIn and<br />

Facebook have occasional corporate-level posts.<br />

Digital marketing<br />

International digital marketing campaigns have<br />

been carried out in target countries such as the United<br />

Kingdom, Germany, the Netherlands and Belgium.<br />

The strategy has focused on social ads, positioning and<br />

remarketing campaigns.<br />

Media Marketing<br />

<strong>Palo</strong> <strong>Alto</strong> has collaborated with national and<br />

international media by publishing sponsored<br />

content presenting the community, its services and<br />

the lifestyle destination concept. The leading lifestyle<br />

and luxury magazine in Marbella Essential Magazine<br />

has been its main collaborator in Spain, while at the<br />

international level campaigns have been launched<br />

in the Belgian publication Trends and Tendencies,<br />

published in Flemish and French and focused on an<br />

audience with a high purchasing power.<br />

Street marketing<br />

Billboards were installed at strategic points in the<br />

Málaga region of Spain, especially near the city of<br />

Marbella and the airport. These billboards presented<br />

<strong>Palo</strong> <strong>Alto</strong> and its lifestyle destination concept.<br />

Scent Marketing<br />

To give <strong>Palo</strong> <strong>Alto</strong> an entity of its own, it is essential to<br />

associate it with a fragrance. Through a collaboration<br />

with Rituals, the Green Cardamon scent was selected<br />

to represent the community, placing air fresheners in<br />

key points of the Club and the main amenities.<br />

62


<strong>Palo</strong> <strong>Alto</strong> - MARKETING<br />

List of links<br />

Current campaign:<br />

https://olivos.paloaltomarbella.com/<br />

Website:<br />

https://www.paloaltomarbella.com/<br />

Instagram:<br />

https://www.instagram.com/<br />

paloaltomarbellaspain/paloaltomarbellaspain/<br />

Facebook:<br />

https://www.facebook.com/paloaltomarbella<br />

YouTube:<br />

https://www.youtube.com/channel/<br />

UCVI40otTLYlTnZBQUE8WmjA<br />

LinkedIn:<br />

https://www.linkedin.com/company/<br />

paloaltomarbella/<br />

WEBSITE<br />

INSTAGRAM<br />

63


<strong>Palo</strong> <strong>Alto</strong> - MARKETING<br />

64


<strong>Palo</strong> <strong>Alto</strong> - MARKETING<br />

Current Billboard campaing<br />

65


<strong>Palo</strong> <strong>Alto</strong> - MARKETING<br />

2. PUBLIC<br />

RELATIONS<br />

<strong>Palo</strong> <strong>Alto</strong> has developed a communications and<br />

public relations programme focused on building<br />

its brand image as a leading lifestyle destination<br />

on the Costa del Sol.<br />

<strong>Palo</strong> <strong>Alto</strong> has developed a communications and public relations programme focused on<br />

building its brand image as a leading lifestyle destination on the Costa del Sol. The actions<br />

developed in conjunction with the communications agency LF Channel have announced the<br />

launch of new community developments, presenting their features and benefits, as well as the<br />

advantages of owning a property in <strong>Palo</strong> <strong>Alto</strong>.<br />

In addition, brand positioning campaigns have been developed through opinion articles<br />

focused on topics related to <strong>Palo</strong> <strong>Alto</strong>.<br />

We have also carried out communicative actions focused on the local level in collaboration<br />

with regional media. The values of <strong>Palo</strong> <strong>Alto</strong> have been shared, presenting them as the<br />

pillars on which the community is based and which govern its actions and interaction with its<br />

environment. Thus, events were announced related to donations to the third sector or activities<br />

in which <strong>Palo</strong> <strong>Alto</strong> wanted to proactively contribute to the development of the activities of its<br />

stakeholders through sponsorships, donations, collaborations or contributions.<br />

Some of the most relevant results are:<br />

La Opinión de Málaga (+465k readers),<br />

EjePrime (+19k readers), Málaga Hoy (+1M<br />

readers), Diario Sur (+6M readers),<br />

El Economista (+27M readers), Inmodiario<br />

(+930k readers), Revista Interiores (+65k<br />

readers).<br />

66


<strong>Palo</strong> <strong>Alto</strong> - MARKETING<br />

67


<strong>Palo</strong> <strong>Alto</strong> - MARKETING<br />

68


<strong>Palo</strong> <strong>Alto</strong> - MARKETING<br />

List of links<br />

La Opinión de Málaga:<br />

https://www.laopiniondemalaga.es/<br />

marbella/2022/06/17/construyen-complejoresidencial-espacio-coworking-67389311.html<br />

El Economista:<br />

https://www.eleconomista.es/vivienda/<br />

noticias/11737346/04/22/Claves-para-realizaruna-inversion-inteligente-en-el-sectorinmobiliario-de-lujo.html<br />

EjePrime:<br />

https://www.ejeprime.com/empresa/roundhill-invertira-350-millones-en-residencias-deestudiantes-en-espana-y-portugal.html<br />

Diario Sur:<br />

https://www.diariosur.es/opinion/territorioencuentro-nomadas-20221006000030-ntvo.html<br />

Inmodiario:<br />

​https://inmodiario.com/de-segunda-residenciaa-vivienda-principal-el-auge-de-las-lifestyledestinations/<br />

69


<strong>Palo</strong> <strong>Alto</strong> - MARKETING<br />

70


<strong>Palo</strong> <strong>Alto</strong> - MARKETING<br />

71


<strong>Palo</strong> <strong>Alto</strong> - OVERVIEW<br />

<strong>Palo</strong> <strong>Alto</strong> Marbella<br />

Arrabal Au. 6, 2V<br />

Carretera Marbella-Ojén A-335 km 4<br />

29610 Ojén, Málaga Spain<br />

Tel: (+34) 900 102 322<br />

72


<strong>Palo</strong> <strong>Alto</strong> - OVERVIEW<br />

73


<strong>Palo</strong> <strong>Alto</strong> - OVERVIEW<br />

74

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!