GEEIQ - The State of Virtual Brand Experiences Part II (1)
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<strong>The</strong> long reign<br />
120<br />
New brand activations in Roblox<br />
Roblox<br />
<strong>of</strong> Roblox<br />
100<br />
Among the platforms <strong>GEEIQ</strong> tracks, Roblox has maintained<br />
the largest share <strong>of</strong> new brand experiences and<br />
integrations since Q2 2022.<br />
80<br />
And there are no signs <strong>of</strong> this slowing.<br />
<strong>GEEIQ</strong> recorded 106 new brand-owned experiences and<br />
integrations in Q4 2023, a 63% increase on the previous<br />
quarter. Q2, Q3 and Q4 2023 each set a new record for<br />
brands activating on Roblox. <strong>The</strong>se are not cumulative,<br />
they reflect the creation <strong>of</strong> new activations.<br />
60<br />
40<br />
Source: <strong>GEEIQ</strong><br />
20<br />
0<br />
2021-Q1<br />
2022-Q1<br />
2023-Q1<br />
THE FUTURE OF VIRTUAL BRAND ACTIVATIONS
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