GEEIQ - The State of Virtual Brand Experiences Part II (1)
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<strong>The</strong> rise <strong>of</strong><br />
60<br />
New brand activations in Fortnite<br />
Fortnite<br />
Fortnite<br />
50<br />
<strong>The</strong> second half <strong>of</strong> 2023 saw the largest<br />
number <strong>of</strong> new brand activations on<br />
Fortnite to date. In Q4 2023 there were 56<br />
new brand activations, double that <strong>of</strong> the<br />
28 activations in the previous quarter.<br />
40<br />
In Q4 2023, Fortnite welcomed back-toback<br />
record breaking releases, with OG<br />
Fortnite in November and LEGO Fortnite in<br />
December. <strong>The</strong> latter reached one million<br />
concurrent users within one hour <strong>of</strong> launch.<br />
30<br />
20<br />
It’s clear that Fortnite is growing as an<br />
ecosystem, but how does that translate<br />
to the success <strong>of</strong> brand activations on<br />
the platform?<br />
10<br />
Source: <strong>GEEIQ</strong>, Epic Games<br />
0<br />
2019-Q2<br />
2020-Q1<br />
2021-Q1<br />
2022-Q1<br />
2023-Q1<br />
THE FUTURE OF VIRTUAL BRAND ACTIVATIONS
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