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Modern Law Magazine Issue 68

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<strong>Issue</strong> <strong>68</strong><br />

ISSN 2976-9396<br />

THE BUSINESS OF LAW<br />

PREDICTING<br />

2024<br />

P06 Nick P10 Dr Wayne P15<br />

Emmerson<br />

Opening The Doors of The <strong>Law</strong> Society<br />

Wright<br />

Meet The Business Doctor<br />

The Solicitors’<br />

Charity:<br />

Here for you.<br />

Opening The Doors of The <strong>Law</strong> Society


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PREDICTING 2024<br />

“The future depends on what we do in the present.”<br />

Mahatma Gandhi<br />

As we wave goodbye to the year that was<br />

2023, we turn to 2024 and ponder what the<br />

next 12 months has in store. There is no time<br />

like the new year to reflect on all the work<br />

that has taken place and celebrate the wins<br />

and learn from the losses of 2023.<br />

In this issue of <strong>Modern</strong> <strong>Law</strong> <strong>Magazine</strong>, we<br />

discuss everything 2024, what the legal<br />

industry has lined up, the upcoming trends<br />

and challenges, and our industry experts’<br />

predictions.<br />

Opening this issue are two interviews.<br />

The first interview is with Nick Emmerson,<br />

President of The <strong>Law</strong> Society, where he<br />

discusses what his plans are for his time as<br />

President, and what he hopes to achieve.<br />

The second interview is with Dr Wayne<br />

Wright a.k.a. The Business Doctor where we<br />

get the inside scoop on Dr Waynes approach<br />

to remedying business ailments.<br />

The first insight is from the The Solicitors’<br />

Charity, they tell us all about taking care<br />

of your mental health, and what they can<br />

do to help any solicitors struggling in the<br />

coming year. The second insight is from<br />

Natasha Lewis, Managing Partner of Lewis<br />

Denley, who tells us all about Lewis Denley’s<br />

reflection on 2023, and how they are using<br />

it to plan for 2024. The third insight is from<br />

Paul Ippolito who tells us his predictions for<br />

the 2024 legal landscape.<br />

The <strong>Modern</strong> <strong>Law</strong> <strong>Magazine</strong>’s Editorial Board<br />

return to divulge their thoughts on the year<br />

ahead, what their first priorities are in 2024,<br />

the latest trends, and what technology<br />

advancements we will see in the next 12<br />

months.<br />

Our first In-depth is from Sophia Stancer of<br />

the <strong>Law</strong> Firm Marketing Club, who tells us<br />

why your law firm should prioritise ESG in<br />

2024. Leena Birdi and Kush Birdi from Birdi<br />

& Co bring us the second insight. They tell<br />

us why prioritising client relationships and<br />

nurturing them should be a priority and how<br />

it can lead to sustainable business growth.<br />

Bradley Collins returns with his LegalTechTalk<br />

with a selection of interviews from leading<br />

legal professionals who tell us their<br />

predictions for 2024.<br />

This issue we have special features from<br />

Moneypenny, Search Acumen, CTT Group,<br />

and Perfect Portal. They all share their<br />

insights into what conveyancing has in<br />

store for 2024 in regards to technology and<br />

beyond.<br />

The Wills and Probate Expert Panel are back<br />

discussing the things to come in 2024 for the<br />

sector, from legislation changes, professional<br />

development, to their priorities.<br />

On the final few pages, you will find a<br />

Conveyancing interview with the one and<br />

only Elizabeth Jarvis of Landmark. Elizabeth<br />

discusses sustainability, client expectations,<br />

and her 2024 priorities.<br />

Closing the issue is our 10 Minutes With..<br />

Marion Silvey. See who she would invite<br />

round for dinner, and what her most<br />

memorable achievement has been in her<br />

career.<br />

Emily Wade is Editor<br />

at <strong>Modern</strong> <strong>Law</strong> <strong>Magazine</strong><br />

01765 600909 | emily@charltongrant.co.uk<br />

modernlawmagazine.com<br />

Editorial Contributors<br />

Adrian Jaggard, Taylor Rose MW<br />

Martin Cheek, SmartSearch<br />

Paul Sams, Dutton Gregory<br />

Alex Holt, Cashroom<br />

Mark Holt, Frenkel Topping<br />

Neville Dinshaw, <strong>Law</strong> Mergers & Acquisitions<br />

Kathliya Harwood, Speech Processing Solutions<br />

Dave Seager, Matrix Capital<br />

Bronwyn Townsend, InfoTrack<br />

Dominic Hendry, Estate Research<br />

ISSUE <strong>68</strong><br />

ISSN 2976-9396<br />

Editor<br />

Emily Wade<br />

Project Manager & Events Sales<br />

Kate McKittrick<br />

<strong>Modern</strong> <strong>Law</strong> <strong>Magazine</strong> is published by Charlton Grant Ltd ©2023<br />

All material is copyrighted both written and illustrated.<br />

Reproduction in part or whole is strictly forbidden without<br />

the written permission of the publisher. All images and<br />

information is collated from extensive research and along<br />

with advertisements is published in good faith. Although<br />

the author and publisher have made every effort to ensure<br />

that the information in this publication was correct at press<br />

time, the author and publisher do not assume and hereby<br />

disclaim any liability to any party for any loss, damage, or<br />

disruption caused by errors or omissions, whether such<br />

errors or omissions result from negligence, accident, or<br />

any other cause.<br />

3


CONTENTS<br />

INTERVIEW<br />

INSIGHT<br />

EDITORIAL<br />

BOARD<br />

06 Opening The Doors of The <strong>Law</strong> Society<br />

Nick Emmerson discusses his 2024 plans for The <strong>Law</strong> Society.<br />

10 Meet The Business Doctor<br />

Dr Wayne Wright discusses how he helps businesses get back on track.<br />

15 The Solicitors Charity: Here for you<br />

Nick Gallagher tells us all about taking care of your mental health, and what<br />

The Solicitors Charity can do to help any solicitors struggling in the coming<br />

year.<br />

16 2023 Reflections, And 2024 Goals<br />

Natasha Lewis, Managing Partner of Lewis Denley, tells us all about Lewis<br />

Denley’s reflection on 2023, and how they are using it to plan for 2024.<br />

17 The Practice Of <strong>Law</strong> – Things to Watch in 2024<br />

Paul Ippolito tells us his predictions for the 2024 legal landscape.<br />

19 Dutton Gregory<br />

Give the people what they want Paul Sams, Partner, Dutton Gregory<br />

19 Cashroom<br />

Mystic Meg’s 2024 Legal Predictions Alex Holt, Director of Business<br />

Development, Cashroom<br />

21 Frenkel Topping<br />

Values That Foster A Positive And Supportive Culture in 2024 Mark Holt,<br />

COO, Frenkel Topping<br />

21 <strong>Law</strong> Mergers & Acquititions<br />

Evolving Expectations Of Clients Neville Dinshaw, Managing Director, <strong>Law</strong><br />

Mergers & Acquisitions<br />

23 Philips Dictation<br />

6 Positives of Speech Recognition Powered By AI Kathliya Harwood,<br />

Marketing Manager, Philips Dictation<br />

23 Estate Research<br />

Estate Research’s First Priority In 2024 Dominic Hendry, Head of Private<br />

Client, Estate Research<br />

25 Taylor Rose MW<br />

Navigating Trends, Technology and Client Expectations in 2024 Adrian<br />

Jaggard, CEO, Taylor Rose MW<br />

25 InfoTrack<br />

Top Digital Conveyancing Trends for 2024 Bronwyn Townsend, Senior<br />

Marketing Manager, InfoTrack<br />

27 SmartSearch<br />

Top Tech Tips for a Compliant 2024 Martin Cheek, Managing Director,<br />

SmartSearch<br />

27 Matrix Capital<br />

Meeting evolving client expectations will mean thinking outside the legal<br />

box Dave Seager, Consulting Adviser, Matrix Capital<br />

EDITORIAL BOARD CONTRIBUTORS<br />

SpeechLive<br />

4


CONTENTS<br />

28 Sustainable Success: Why your law firm should prioritise ESG in 2024<br />

INDEPTH Sophia Stancer, <strong>Law</strong> Firm Marketing Club.<br />

30 Building Sustainable Relationships In 2024 The Birdi & Co Way<br />

Lenna Birdi & Kush Birdi, Birdi & Co<br />

32 LegalTechTalk<br />

Bradley Collins is back with his LegalTechTalk series discussing legal tech in<br />

2024 Bradley Collins<br />

FEATURES<br />

37 Moneypenny<br />

Bernadette Bennet<br />

39 Real Estate Trends and Predictions 2024<br />

Andrew Lloyd, Search Acumen<br />

42 Why <strong>Law</strong> Firms Need To Embrace Automation in 2024<br />

Josephine Clark, Perfect Portal<br />

44 The Year Of AI<br />

Jonathan Maskew, CTT Group<br />

PANEL<br />

47 Wills and Probate Expert Panel<br />

A discussion with Ochresoft and Estate Research about 2024, their<br />

predictions, and what they have planned. Emily Wade, <strong>Modern</strong> <strong>Law</strong>.<br />

FORUM<br />

10 MINS WITH<br />

51 Conveyancing Interview<br />

An interview with Elizabeth Jarvis about the conveyancing sectors 2024,<br />

client expectations, and sustainability. Emily Wade, <strong>Modern</strong> <strong>Law</strong><br />

62 10 Mins With... Marion Silvey<br />

See who Marion would invite round for dinner, and what her most<br />

memorable achievement has been in her career.<br />

Disclaimer: Our publications contain advertising material submitted by third parties. Each individual advertiser is solely responsible for the content of its advertising material. We accept<br />

no responsibility for the content of advertising material, including, without limitation, any error, omission or inaccuracy therein. We do not endorse, and are not responsible or liable for,<br />

any advertising or products in such advertising, nor for any any damage, loss or offence caused or alleged to be caused by, or in connection with, the use of or reliance on any such<br />

advertising or products in such advertising.<br />

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5


”<br />

I want to fling<br />

open the doors of the<br />

<strong>Law</strong> Society, both<br />

physically and virtually,<br />

and invite our entire<br />

profession in<br />

to participate.<br />


INTERVIEWS<br />

<strong>Modern</strong> <strong>Law</strong> sat down with Nick Emmerson, the<br />

President of The <strong>Law</strong> Society, to discuss his plans<br />

for the coming year as President, what he hopes to<br />

achieve, and his advice to <strong>Law</strong> Society Members.<br />

What inspired you to pursue a career in law, and<br />

how did you eventually become the President of<br />

The <strong>Law</strong> Society?<br />

My route to being a lawyer was founded on a fascination with how<br />

society operates and the role of law within that. Being a lawyer puts you<br />

at the centre of that and I thought that pretty cool when I was young<br />

and actually still do! Being a solicitor also gave me the opportunity to<br />

travel and work overseas fulfilling my other fascination with East Asia. I<br />

have had the privilege of studying and working in China and Japan for<br />

about 10 years.<br />

The <strong>Law</strong> Society was always in the background throughout my career,<br />

but it never really engaged me, and I never really engaged with it. I<br />

was asked to stand for election to the <strong>Law</strong> Society Council, which I<br />

did and won the election. This led me into the heart of the <strong>Law</strong> Society<br />

and getting stuck into the great work that the <strong>Law</strong> Society does. After<br />

a few years, Council gave me the honour of electing me as their 179th<br />

President.<br />

As we enter 2024, what are your primary goals and<br />

priorities for The <strong>Law</strong> Society under your leadership<br />

this year?<br />

As momentum towards a general election in 2024 builds, we<br />

are engaging with all parties to ensure that the next government<br />

understands the importance of investing properly in the justice system<br />

so that the fundamental right to access to justice is upheld.<br />

I want to help demonstrate to the next government the value of the<br />

legal profession as an economic powerhouse and the need to invest in<br />

it to help it thrive.<br />

Our legal system is a true global brand, recognised and respected the<br />

world over and it remains central to the UK’s place on the international<br />

stage. The world trusts the stability and quality of our courts and<br />

tribunals, our arbitration and mediation centres, our law and our legal<br />

professionals.<br />

I also want to show the contribution our profession makes domestically,<br />

with solicitor firms providing high quality jobs and prospects for young<br />

people in every town and city across England and Wales.<br />

From the criminal duty solicitor in Ceredigion, racing across the county<br />

late at night to provide legal advice to their client at a police station; to<br />

the conveyancer in Cornwall, helping a local family secure their dream<br />

home; every solicitor in our profession supports people daily with the<br />

challenges and the opportunities they face.<br />

I want to ensure the voices of solicitors on the ground are being heard<br />

on the national and international stage and look forward to meeting<br />

solicitors based in all corners of England and Wales.<br />

Local law societies provide a key link between the <strong>Law</strong> Society and<br />

our members. As a past president of Leeds <strong>Law</strong> Society, I intend to<br />

continue to champion the positive role that local law societies play in<br />

our great towns and cities.<br />

And most importantly, I want to demonstrate the value our profession<br />

provides individuals within wider society. We uphold laws and ensure<br />

justice is done, helping everyone in society navigate through some of<br />

the most complex and difficult times in their lives.<br />

7<br />

Access to justice can’t and must never be taken for granted. Yet both<br />

our civil and criminal legal aid systems are in a state of emergency.<br />

We can’t have a state funded legal system without state investment.<br />

Without it, the promise of justice for all will slip further and further away.<br />

I will continue our campaign on legal aid deserts and highlighting the<br />

dire state of the justice system to those in power. I will lead the <strong>Law</strong><br />

Society’s response to the Civil Legal Aid Review and push forward with<br />

the fight to restore fair funding to the criminal legal aid system.<br />

I will also continue to defend solicitors and challenge the criticism that<br />

many are facing for simply doing their jobs.<br />

Can you outline any specific initiatives or programs<br />

you plan to introduce or enhance in 2024 to better<br />

serve the needs of the legal community?<br />

A few months ago, we published our 21st Century Justice Green<br />

Paper, which is intended to place the <strong>Law</strong> Society and the solicitor<br />

profession at the forefront of changes that are already underway,<br />

shaping them to best serve the rule of law, access to justice, legal<br />

services consumers and the profession, rather than responding after<br />

they have already been made.<br />

The project places the profession right in the centre of the conversation<br />

to help ensure its long-term sustainability, as digitalisation is changing<br />

the way legal services are delivered.<br />

Consumer trends are also changing. Those on low-middle incomes<br />

who need legal help want more transparency on cost and more<br />

flexibility on how they work with solicitors – they are more likely to shop<br />

around on price and put faith in online reviews.<br />

This spring, we will be publishing our 21st Century Justice White Paper,<br />

which will incorporate feedback from our members to present a revised<br />

set of proposals.<br />

In this election year, the White Paper will be important in setting out a<br />

practical set of policies which have broad consensus and that a new<br />

government could implement to realise the benefits of access to justice<br />

to the wider economy and society.<br />

We will also continue to build on our ongoing campaigns around<br />

reframing justice and ethics. I will work with members in Wales and the<br />

National Board for Wales to contribute to the discussions on the future<br />

direction, shape and administration of justice in Wales.<br />

How do you anticipate addressing the evolving<br />

challenges in the legal profession this year, and<br />

what strategies do you have in place to adapt to any<br />

unforeseen circumstances?<br />

We face a future with its fair share of challenges and opportunities.<br />

In my presidency, we step closer to the bicentennial year of the <strong>Law</strong><br />

Society, marking 200 years of dedication and commitment to our<br />

members.<br />

We are also approaching a General Election and I will ensure that the<br />

voice and views of our profession are heard by those in power.<br />

I am sure the year ahead will have a number of challenges to throw at<br />

me. We have big obstacles to overcome and the huge potential of the<br />

profession to harness.<br />

We will demonstrate that we are an outward-facing and internationally<br />

minded <strong>Law</strong> Society.


INTERVIEWS<br />

Are there any key legislative or policy changes that<br />

The <strong>Law</strong> Society aims to advocate for or influence<br />

in 2024, and what impact do you expect these<br />

changes to have on the legal landscape?<br />

The <strong>Law</strong> Society will continue to scrutinise government policies,<br />

especially the new Safety of Rwanda Bill which potentially undermines<br />

the rule of law and the constitutional separation of powers.<br />

Regulation also remains a key issue for the profession, with the Legal<br />

Services Board carrying out an independent review of regulatory<br />

events leading up to the Solicitors Regulation Authority’s intervention<br />

into Axiom Ince.<br />

Another priority area for us is funding for criminal defence solicitors<br />

who are the backbone of our criminal justice system.<br />

At end of last year, we took the government to court over levels of<br />

criminal legal aid funding, and we expect a decision to be made early<br />

this year. We hope the High Court will recognise that the decision by<br />

the Ministry of Justice not to award the recommended 15% uplift to<br />

duty solicitor fees was irrational and the government reconsider it, so<br />

that criminal legal aid lawyers have a chance at continuing their vital<br />

work.<br />

In terms of technology and innovation, what<br />

advancements or updates can we expect from<br />

The <strong>Law</strong> Society to support its members in staying<br />

abreast of the latest trends in the legal sector?<br />

This year, our focus is on advancing our work on Artificial Intelligence<br />

(AI), so that we are well-informed on AI developments and open to<br />

opportunities to directly collaborate with members who are working on<br />

cutting-edge AI innovation across the legal sector.<br />

We recently published a guide to generative AI, which helps members<br />

make more informed decisions when deciding whether and how<br />

generative AI technologies might be used.<br />

We are also exploring the opportunities, challenges and impact of<br />

technology as part of our 21st Century Justice campaign, in particular<br />

identifying how we can unlock the potential of AI while protecting<br />

consumers.<br />

Last year, our response to the government’s pro-innovation approach<br />

to AI regulation advocated for more clarity for our members to enable<br />

the profession to capitalise on the technologies’ benefits.<br />

”<br />

I want to fling<br />

open the doors of the<br />

<strong>Law</strong> Society, both<br />

physically and virtually,<br />

and invite our entire<br />

profession in<br />

to participate.<br />

”<br />

8<br />

We are also looking at understanding businesses’ accessibility needs<br />

when it comes to technologies and remote processes in law firms and<br />

organisations. This initiative is being led by the <strong>Law</strong> Society’s Disabled<br />

Solicitors Network.<br />

It is incredibly important that we consider adjustments needed for<br />

disabled people to use software as the legal sector explores the use of<br />

legal technologies to enhance the practice of law.<br />

Cyberattacks pose a significant and growing risk to the legal sector.<br />

We continue to work with the National Cyber Security Centre (NCSC)<br />

to review our guidance for solicitors and law firms to understand and<br />

mitigate these cybersecurity threats. The safe and secure transfer of<br />

data for personal and professional purposes is fundamental to ensure<br />

that people’s personal data is protected, and businesses are able to<br />

operate seamlessly across borders.<br />

We are following the developments of the Data Protection and Digital<br />

Information Bill as it goes through Parliament to ensure that meaningful<br />

human involvement is considered and included within automated<br />

decision-making processes.<br />

How does The <strong>Law</strong> Society plan to enhance its<br />

commitment to diversity, equity, and inclusion<br />

throughout 2024, and what specific actions are<br />

being taken to promote a more inclusive legal<br />

community?<br />

I am committed to supporting diversity and inclusion, particularly when<br />

it comes to social mobility and diversity among the judiciary. I want to<br />

ensure our headquarters on Chancery Lane reflects the vibrancy and<br />

diversity of our membership.<br />

The <strong>Law</strong> Society has shared good practice and what works to advance<br />

diversity and inclusion through our impact stories and D&I Framework.<br />

We have also published guidance to support disabled students and<br />

junior lawyers in the workplace to promote a more inclusive legal<br />

community.<br />

We continue to encourage more flexible and part-time training<br />

opportunities to be offered in the legal sector. Our Women in <strong>Law</strong><br />

Pledge also brings gender equality to the forefront of the conversation<br />

and we want organisations to show their support by signing the pledge.<br />

The #10000BlackInterns scheme offers paid work experience for<br />

young Black people which the <strong>Law</strong> Society takes part in and we<br />

encourage the profession to also get involved. We’re also taking part in<br />

#LegalPride to highlight the experience for LGBTQ+ solicitors.<br />

This year marks 20 years of the <strong>Law</strong> Society’s Diversity Access<br />

Scheme. The scheme aims to help improve social mobility and<br />

diversity in the legal profession by supporting people who face<br />

exceptional social, educational, financial or personal obstacles to<br />

qualifying as a solicitor.<br />

In terms of professional development, what new<br />

resources or opportunities will The <strong>Law</strong> Society<br />

offer its members to ensure their continued growth<br />

and success in their legal careers?<br />

The <strong>Law</strong> Society is committed on fostering the constant dedication<br />

and success of both its members and non-solicitors. To that end, we<br />

developed a new accreditation, the Residential Property Accreditation,<br />

which serves as a critical instrument for achieving seamless, secure


and well-informed presence in the residential property sector.<br />

Additionally, as part of our commitment to member success, we plan<br />

to launch more products in the future, providing professionals with<br />

enhanced tools for continuous growth and distinction in their legal<br />

careers.<br />

We also offer section membership which provides additional support<br />

for professional development in the areas of law leadership and<br />

management, risk and compliance, property law, private client legal<br />

field, competition law and dispute resolution. New in 2024 in relation to<br />

these is the inclusion of bigger discounts for library research services<br />

and conferences.<br />

How will The <strong>Law</strong> Society engage with law firms,<br />

legal practitioners, and the broader community<br />

in 2024 to foster a strong and collaborative legal<br />

ecosystem?<br />

Every individual solicitor has a special role to play in society and the<br />

<strong>Law</strong> Society has its own important role to play in supporting every<br />

single one of the 216,000 solicitors who make up our profession.<br />

The influence and access the <strong>Law</strong> Society wields, must be put to use<br />

for the benefit of all of our members, both across England and Wales<br />

and overseas.<br />

I want to fling open the doors of the <strong>Law</strong> Society, both physically and<br />

virtually, and invite our entire profession in to participate.<br />

I will advocate for the value that solicitors add to every part of England<br />

and Wales when speaking to government, Parliament and senior<br />

stakeholders. This means highlighting not just the role our profession<br />

plays in providing access to justice but also our economic heft as a<br />

successful business sector.<br />

Lastly, what message or guidance would you like<br />

to convey to The <strong>Law</strong> Society members and the<br />

legal community as a whole as we embark on the<br />

challenges and opportunities of 2024?<br />

The state of our profession is strong. We are a powerful and influential<br />

profession. Our sector attracts the brightest and most talented<br />

individuals to serve the values that underpin our justice system.<br />

To me being a solicitor is special. It’s a profession rooted in history and<br />

tradition, but most importantly, it plays a vital role in our democracy and<br />

society.<br />

As solicitors, we must never underestimate the role we all play in<br />

ensuring access to justice, upholding the rule of law and supporting the<br />

public through challenging moments in their lives.<br />

Nick Emmerson,<br />

President, The <strong>Law</strong> Society<br />

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Software Packages here.


INTERVIEWS<br />

Meet The<br />

Business Doctor<br />

<strong>Modern</strong> <strong>Law</strong> sat down with Dr Wayne Wright, a.k.a.<br />

the Business Doctor, to discuss his approach to trends<br />

and challenges of 2024. Dr Wayne Wright has worked<br />

in some of the most celebrated corporate entities<br />

as well as fast-growing medium-sized businesses<br />

at senior and board levels. His experience is in the<br />

building of businesses from the bottom up with a clear<br />

understanding of the strategic elements essential in<br />

driving successful growth.<br />

11


Dr Wayne, as the Business Doctor, your<br />

Q expertise lies in diagnosing and solving<br />

business challenges. Can you share a pivotal<br />

moment or experience that inspired you to<br />

pursue this unique niche in the business world?<br />

It’s an interesting question because sometimes in life,<br />

A things just crop up, and you think, ‘oh, that would be worth<br />

pursuing.’ So, there was an opportunity where a relative of mine<br />

had been having some business problems and was not quite sure<br />

how to get through them. I found that from just spending some<br />

time with them and working through their issues, we were able<br />

to get to the root of their problems. I think having a PhD doesn’t<br />

mean a lot for a lot of people, but what it does do is it gets you<br />

to understand that attention to detail enables you to get to the<br />

root of things really quickly. I thought, ‘oh wow if I can do that for<br />

these people, I’m sure I could do that for others.’ We have a lot of<br />

clients that come to us, and they’re at their lowest and they’ve lost<br />

their mojo. They’re not quite sure which direction they’re going to<br />

go, and they’re trying to understand what it’s all about. I’ve been<br />

in business for 15 years, and I’m sometimes not quite sure. I enjoy<br />

seeing clients get their mojo back and seeing some hope going into<br />

the future in terms of what they want to achieve, and I’ve seen that<br />

turnaround in their personality. The emotional journey is just really<br />

heartwarming. That’s the bit that gets me out of bed really.<br />

QMany business leaders struggle with<br />

identifying the root causes of their<br />

problems. How do you approach diagnosing<br />

issues in a business, and what steps do you take to<br />

develop effective solutions?<br />

I think sometimes people think that every business has the<br />

A same principles, but the route to get to where they want to<br />

go is completely different. It’s that listening element that you’ve<br />

got to be really clear about because what they may construe as<br />

the problem is not necessarily the problem. It’s letting them speak<br />

first and being really careful about understanding and reiterating<br />

back so that you’ve heard, and they know that you’ve heard<br />

what they’re trying to say. That builds trust because it means that<br />

they know you’re listening; you’re not just assuming a number of<br />

parities and paradigms in what they’re saying. Once you’ve done<br />

that, then you say, ‘OK, let’s dig a little bit deeper.’ When you dig<br />

a little bit deeper in terms of asking questions, root causes start<br />

to emerge. I would say that 80% of the time, the root cause is not<br />

what the client initially thought. The thing about business leaders<br />

and partners is that they get so involved in the detail, what I call<br />

the weeds of the business, and it’s sometimes difficult to take that<br />

step back and look at the bigger picture. My approach is to help<br />

clients take that step back and to look at the business as a whole<br />

and walk them through figuring out the root of their issues.<br />

QCan you give us a quick breakdown of your<br />

book, 10 Commandments of Business<br />

Growth? What inspired you to write it? Who<br />

should read it, and what do you hope readers<br />

take away from it?<br />

AIt’s quite funny, in fact, because for years I’ve been wanting<br />

to really put down some of the things that I felt were<br />

principles. When the pandemic came along, everything stopped.<br />

We told our clients we’re not going to be able to see you for<br />

obvious reasons so just take it easy, and if anything, we were<br />

telling them don’t spend any money with us. We just worked<br />

things through with them that they needed to be doing to be able<br />

to move forward as a business and organisation in that difficult<br />

time. During that time, I would say we did more pro bono-type advice<br />

and advisory, and as a result of doing that, I had a lot of time to be<br />

able to process things and think about my own businesses. I took the<br />

opportunity to dust off what I was working on for the last four years<br />

and I said, ‘well, let me just finish it, let’s just get it done.’ The beauty<br />

of it now is that you can actually do self-publishing. You can find it on<br />

Amazon, Kindle, and I even did an Audible version as well. So, you can<br />

hear my sultry tones on that, or not!<br />

QIn your experience, what are some<br />

misconceptions that business owners<br />

or executives have about the health of their<br />

organisation and how do you help them gain a<br />

clearer perspective?<br />

AGood question, in fact, because the Emperor with No Clothes<br />

Syndrome is quite apparent at times with us business leaders.<br />

So, there are a few things that we do, but the big one that really helps<br />

to understand the organisations we work with is a 360-leadership<br />

review. In my book, I talk about leadership as being the real key skill<br />

that defines those really great organisations from those that are not so<br />

great. We focus a lot around understanding your leadership potential,<br />

and part of that process is helping you, as a leader, discover what your<br />

strengths are. Then clearly, as Brits, we always focus on the bits that<br />

are not so great. I ask my clients to focus on their strengths for the<br />

time being, and make sure they are able to turn up the dial on their<br />

strengths. Part of the 360 reviews we do is our online assessment. You<br />

assess yourself as a leader based on a series of questions that you do<br />

online. Then your team does the same about you, and they get to assess<br />

you as a leader. The results of these assessments give you an overview<br />

of the climate and culture you create as a leader, and that gives you a<br />

good sense of how people see you and how you are behaving in your<br />

organisation. By doing that with some of the senior leaders or some of<br />

your key people, you get a really good indication of the health of the<br />

business, its culture, team, work, goals, focus, and commercial focus. We<br />

take that base data, which is qualitative and quantitative, and we say<br />

to people, ‘look, this is how the organisation sees you. So, let’s work on<br />

those things that will help you to improve the strengths that you have.<br />

The areas that you’re not so great at let’s do two things; either you raise<br />

your competency to be OK on those things or you delegate out and you<br />

get somebody who’s better than you to do it.<br />

QEffective communication is often the<br />

cornerstone of a successful business<br />

strategy. What advice do you have for leaders<br />

looking to improve communication within their<br />

organisations, particularly during times of change<br />

or crisis?<br />

AYou can never over communicate. I think that’s the first line that I<br />

want to always tell any leaders, and you have to force a structure<br />

and a process to communicate. For example, if you’re a partner in a law<br />

firm, you should be communicating with the whole organisation once<br />

a quarter about how things are going, what their goals are, what they<br />

are planning to achieve, what the outlook is, and what they want to<br />

happen. It is vital that leaders set the vision, be really clear about what<br />

that looks like and how it will be achieved. Having your one-to-one<br />

meetings with your people on a regular basis, and your team-type<br />

discussions create varied and consistent two-way communication<br />

channels. Use this time to set the scene in terms of the vision within<br />

particular departments as well and then individually set goals and<br />

targets for individuals as well, and then review both on a regular basis.<br />

Keep people focused, keep people on track and more importantly<br />

ensure that their goals and aspirations fit into the department goals but<br />

also into the corporate goals. Doing this creates a clear line of focus that<br />

people can see that what they’re doing is making a difference to the<br />

overall vision and aspiration of the organisation.<br />

12


A big topic being discussed in the legal<br />

Q industry at the minute is pricing. As we<br />

have seen with the cost-of-living crisis, almost<br />

everything has gone up in price and many legal<br />

firms have done the same to stay afloat. What do<br />

you think the long-term impact of rising prices<br />

will be? Do you have any advice for law firms on<br />

what they can do before they have to resort to<br />

increasing prices?<br />

Always sell on value, never on price. The problem with law<br />

A firms is that they’re not able to communicate what makes<br />

them unique and what makes them different. We do a lot of work<br />

with organisations to try and understand what their sweet spot is.<br />

You have to ask yourself what is it that makes you different? What<br />

makes you unique? Why should someone use you as a law firm<br />

compared to somebody else? It is vital to understand what you are<br />

in terms of how you can distinguish yourself in the marketplace.<br />

Once you do that and you have clients who match that aspiration,<br />

it’s easy to do business because you’re able to solve their problems.<br />

If you’re meeting their needs and they see what you have<br />

compared to other organisations that should then allow you to sell<br />

and justify your price.<br />

The COVID-19 pandemic has brought<br />

Q unprecedented challenges to the business<br />

world. How has the global crisis influenced<br />

your approach to helping businesses navigate<br />

uncertainty and build resilience?<br />

When COVID came around, it created a lot of uncertainty.<br />

A Businesses hate uncertainty, and we’ve always said to<br />

organisations to plan for a rainy day. What I mean by that is that<br />

the organisation that struggled did not have the financial resilience<br />

to cope for such a shock. COVID is just an example, but a shock<br />

could be in terms of supply costs. For example, in the construction<br />

industry, supply costs have gone up 30-35%, and in manufacturing,<br />

some of the raw materials have gone up 40-50%. All that has to<br />

be passed on to the clients. Then some businesses are shouting<br />

because they’re saying we’ve got contracts that we can’t change<br />

the price of. There’s a whole host of different scenarios you need<br />

financial resilience for in an organisation to be able to cope with<br />

those types of shocks. What I mean by financial resilience is always<br />

have at least three to six months operating finances in your Kitty.<br />

Have three to six months’ worth of finances which pay for all your<br />

expenses, salaries, overheads, leasing, and any other business<br />

expenses that you have. So, if you have any sort of shock, whether<br />

losing a new client, raw material suddenly increases, so you don’t<br />

have to pass on those costs to the marketplace.<br />

Looking ahead, what do you see as the<br />

Q most pressing challenges or opportunities<br />

for businesses in the coming year and how can<br />

leaders proactively address these issues to ensure<br />

long-term success?<br />

Businesses will always have challenges. There are a number<br />

A of things that come to mind. There’s certainly a fight for<br />

skills, especially in the legal sector, and I think that’s going to<br />

carry on. In the past, any legal practice outside London would<br />

be able to attract good people from the city and give them the<br />

opportunity to have a flexible working style and a better worklife<br />

balance. Now, because of remote working, what the London<br />

companies are doing is turning this on its head and offering work<br />

from home options and in some cases giving a 30% increase in<br />

salary. So, you’re getting this movement across London and other<br />

metropolitan type of areas where legal professionals are heading<br />

back to these places from smaller regional firms that are finding<br />

ways of cutting costs any way they can. That’s a big challenge that<br />

needs to be addressed, certainly for the regional ones, as clearly<br />

the metropolitan ones have solved their problem. It’s now down to<br />

the regional law firms and small law firms to ensure they hang on<br />

to their key people, and the way to do that is to have incentives<br />

and create partnerships which allow employees to have a bit more<br />

equity stake in the organisation. The other challenges are global<br />

pressures. There will always be global pressures, global issues. I<br />

always say to leaders control the controllables. You cannot control<br />

the election; you cannot control the weather. You can’t control<br />

whether people want to leave or not. Focus on things that you can<br />

control like providing a fantastic work environment, being close to<br />

your customers, and being close to your employees. Control these<br />

so employees and customers/clients don’t feel that they have to<br />

go elsewhere. If you do that, rather than focusing on the things<br />

you can’t control, then it allows you to be more focused rather<br />

than scattered all over the place and being pulled pillar to post by<br />

the wind of what the media says. So, control the controllables and<br />

focus on those things that are going to provide long-term growth<br />

in the business.<br />

Dr Wayne Wright,<br />

Managing Partner, [W]sq solutions<br />

13


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14


INSIGHT<br />

The Solicitors’ Charity: Here for you.<br />

When times are hard, we provide practical, emotional and financial support to help people get<br />

back on track. We aim to make a permanent and positive impact on the lives of the people<br />

that we help. We may have been known by a few different names in our history (The Solicitors’<br />

Benevolent Association and SBA being the most recent) but our purpose has never changed.<br />

Speaking up about mental<br />

health<br />

More and more, we’re seeing people<br />

open up about mental health and it’s<br />

incredible positive to see this shift,<br />

especially in the world of solicitors.<br />

But, going into this year, The Solicitors’<br />

Charity sends a reminder that it’s okay<br />

not to be okay, and that feeling low<br />

isn’t something that needs to be kept<br />

a secret. In the hustle and bustle of<br />

everyday life as a solicitor, it’s easy to<br />

leave our own needs behind.<br />

The most important message from this<br />

is that there are options and support<br />

available out there. Even if it’s chatting<br />

with someone who understands your<br />

typical day-to-day, getting practical<br />

advice about the problems you face,<br />

or having a case worker just listen,<br />

it’s a support service that is available<br />

to all solicitors in England and Wales<br />

and their dependants. This year, make<br />

your mental health and wellbeing a<br />

priority, and when things get tough, let<br />

someone help.<br />

About the Solicitors’ Charity<br />

We often avoid thinking about hardship,<br />

but at The Solicitors’ Charity we’re raising<br />

awareness that it’s normal to need<br />

help – and there is help available. The<br />

Solicitors’ Charity was set up specifically<br />

for solicitors in England and Wales who<br />

have hit tough times. It’s a role that the<br />

charity has been dedicated to since 1858<br />

and we are on a mission to ensure that<br />

no solicitor is left alone. During that<br />

time, the charity has been known by<br />

a few different names (The Solicitors’<br />

Benevolent Association and SBA being<br />

the most recent), but the purpose has<br />

never changed.<br />

With a range of wellbeing and emotional<br />

support, as well as practical and financial<br />

help, The Solicitors’ Charity aims to<br />

become the safe place for all solicitors<br />

from various backgrounds. Every year,<br />

The Solicitors’ Charity continues its work<br />

and extend the types of support it can<br />

offer.<br />

One thing to remember this<br />

year<br />

We’re all human and feeling down is<br />

completely normal. So, the world isn’t<br />

going to stop if you take a step back to<br />

find support that works for you. Whether<br />

it’s taking a moment to recharge<br />

outdoors, speaking with someone<br />

supportive about your wellbeing, or<br />

setting work boundaries, make time<br />

for your mental health. Similarly, there<br />

are many ways you can make a positive<br />

difference to someone in need just<br />

by being there. Sometimes we need<br />

a trusted person to talk to, or a few<br />

positive words to get us going through<br />

the day. Even a small gesture can make<br />

a big difference. No two people are the<br />

same, and therefore the support offered<br />

by The Solicitors’ Charity focuses on<br />

listening in to understand the situation,<br />

then offering practical help.<br />

Partners for a more supported<br />

profession<br />

To provide holistic support, The<br />

Solicitors’ Charity works side by side<br />

with many support organisations such<br />

as <strong>Law</strong>Care, Onebright, Renovo, Citizens<br />

Advice Manchester (CAM), Pennysmart,<br />

and Advice Works. Partnering with<br />

mental health charities and other<br />

support services, means that The<br />

Solicitors’ Charity is able to go further<br />

to support to get solicitors back on their<br />

feet. Our close partner, <strong>Law</strong>Care, is the<br />

mental health and wellbeing charity<br />

offering peer-to-peer support to the<br />

legal sector, while Onebright is dedicated<br />

to providing end-to-end services for<br />

mental health. We offer referrals,<br />

signposting, and funding for both.<br />

Jada (name changed for privacy)<br />

explained: “The Solicitors’ Charity is<br />

somewhere to turn to and ask for help,<br />

there’s no judgement from them – it’s<br />

a place of comfort and support and<br />

I’d encourage any other solicitors in<br />

difficulty to contact them. I now know<br />

the value of hope, rather than facing<br />

a bleak future. The charity helps in so<br />

many ways, but just to have someone<br />

listening to you is very healing”.<br />

Nick Gallagher, CEO of The<br />

Solicitors’ Charity shared:<br />

“I’m pleased to be able to say that The<br />

Solicitors’ Charity is able to offer such<br />

extensive support to solicitors and get<br />

them to a place where their wellbeing<br />

and mental health is improved. My hope<br />

for this year is that we can create an<br />

even better, more connected solicitors’<br />

profession, where reaching out for help<br />

doesn’t seem so daunting.<br />

“The most<br />

important message<br />

from this is that<br />

there are options<br />

and support<br />

available out there.”<br />

Where to go from here?<br />

If you, or a solicitor you know, needs<br />

support, get in touch with The Solicitors’<br />

Charity today.<br />

Find out more about the charity by<br />

visiting www.thesolicitorscharity.org.<br />

There’s also a variety of different ways<br />

that solicitors can support The Solicitors’<br />

Charity to provide help to their peers:<br />

through one-off donations, fundraising,<br />

donating unclaimed balances (RCBs), or<br />

joining us at events such as the London<br />

Legal Walk.<br />

Nick Gallagher,<br />

CEO, The Solicitors’ Charity<br />

15


IN-DEPTH INSIGHT<br />

2023 Reflections, And 2024 Goals<br />

Reflecting is a vital part of running any business, and there is no time like New Year to do<br />

so. Taking the time to look back and analyse your goals allows you to grow as a business<br />

and demonstrates an eagerness to evolve alongside the industry. As we bid farewell to the<br />

transformative year of 2023, Lewis Denley is looking forward to ambitious growth plans,<br />

innovation, and a commitment to excellence in 2024. The past year has required adaptability,<br />

growth, and dedication to redefining the legal landscape. Here are some of the goals we<br />

have set for 2024 that I hope may provide some ideas and inspiration for other leaders.<br />

Expanding Service Offerings<br />

One way to drive growth in a business<br />

is to expand the range of services<br />

you offer to clients. We approached<br />

this from our clients’ perspective and<br />

sought to develop our service offering<br />

to meet their evolving needs.<br />

In an era dominated by digital<br />

advancements, protecting sensitive<br />

information and navigating the<br />

complexities of cybersecurity have<br />

become paramount. This is something<br />

that many of our existing and potential<br />

clients are concerned about. They are<br />

looking for help safeguarding their<br />

digital assets, complying with privacy<br />

regulations and navigating the intricate<br />

legal landscape of the cyber realm.<br />

In 2024 we will expand our service<br />

offerings to include Cyber and Privacy<br />

services.<br />

Technological Advancements<br />

Technology continues to be a<br />

transformative force in the legal sector.<br />

Legal tech has the ability to streamline<br />

many of a law firm’s functions, and<br />

when it performs well it should make<br />

life easier for clients and enhance the<br />

service they receive.<br />

Our approach at Lewis Denley has<br />

always been to tackle this head on<br />

by developing our own practice<br />

management technology. We became<br />

fed up with the challenges posed by<br />

expensive and outdated systems, so we<br />

transformed our internal workflows with<br />

our own bespoke system. We have now<br />

launched this as a start-up business,<br />

under the brand Yao so that other firms<br />

can benefit from it.<br />

Team Growth and Development<br />

Ambitious law firms need the best<br />

talent in order to thrive and grow.<br />

When I speak to fellow managing<br />

partners this is often an area that<br />

firms find challenging. The postpandemic<br />

recruitment market is fierce<br />

and law firms need to work hard to<br />

attract and retain talent. Mentoring is<br />

vital, as is fostering a workplace that<br />

values collaboration, growth and the<br />

development of future legal leaders.<br />

A key hire in 2023 for us was Gurpreet<br />

Jani, a Senior Associate within the<br />

team, who was hired for her wealth<br />

of knowledge and experience in all<br />

things Private Client. This strategic hire<br />

contributed significantly to our growth<br />

last year. Looking ahead, team growth<br />

remains a priority. We anticipate further<br />

expansions to meet the diverse and<br />

evolving needs of our expanding client<br />

base.<br />

Focus on People<br />

People are the heart of any business,<br />

and nowhere is that more evident than<br />

in the legal profession where clients<br />

trust us to help them through some of<br />

the most stressful experiences of their<br />

lives.<br />

Workplace culture is an increasingly<br />

important factor that people consider<br />

when they are applying for jobs. Culture<br />

is equally important for retaining<br />

employees. Support, educational<br />

opportunities and mentoring all play a<br />

part in developing a positive culture.<br />

A 2023 survey by Oak Engage of<br />

more than 2000 employees in a<br />

variety of sectors revealed that 75%<br />

of employees have experienced a<br />

toxic workplace culture. The survey<br />

revealed that a negative workplace<br />

culture hinders employee retention<br />

(67%), overall happiness of employees<br />

(63%), productivity (54%), employee<br />

attendance (43%) and collaboration<br />

(39%).<br />

Our approach is to cultivate a workplace<br />

culture that prioritises the personal<br />

and professional development of our<br />

team to empower our professionals and<br />

enhance their contributions to the firm.<br />

Community Engagement<br />

and Local Impact<br />

Focusing on CSR is the right thing to do<br />

– and it makes business sense. Research<br />

shows that businesses who have a<br />

genuine commitment to community<br />

engagement experience an increase in<br />

staff and customer loyalty.<br />

16<br />

A three-year study by Tyl found that<br />

companies with a good CSR rating had<br />

19% higher returns than those with a<br />

poor rating. The same study found that<br />

customers and employees are looking<br />

for transparency and authenticity from<br />

companies, with 59% of consumers<br />

stating that busi-nesses have a<br />

responsibility to social good.<br />

Beyond our organisational growth,<br />

Lewis Denley remains dedicated to<br />

making a positive impact on our local<br />

community. In 2024, we will continue<br />

our support for local businesses,<br />

reinforcing our commitment to being<br />

a responsible corporate citizen. Our<br />

efforts include providing mentoring<br />

services to law students from the<br />

University of Sussex, contributing to<br />

the education and development of<br />

future legal professionals.<br />

Looking Ahead: 2024 Vision<br />

and Aspirations<br />

While challenges are inevitable in any<br />

journey, I believe it is important to look<br />

ahead with optimism. Our overarching<br />

focus remains on expanding our teams,<br />

supporting the local community, and<br />

offering mentorship opportunities to<br />

aspiring legal professionals.<br />

Here’s to a year of innovation,<br />

expansion, and building a brighter legal<br />

future together!<br />

Natasha Lewis,<br />

Co-managing partner, Lewis Denley


INSIGHT<br />

The Practice Of <strong>Law</strong> – Things to Watch in 2024<br />

The legal industry in 2024, like the rest of the post pandemic world is still in a transformative<br />

state. I see 2024 as a year of transitioning and adjustment, rather than a return to whatever a<br />

new normal may be. I say this from a diversified professional lens, of sensing a lot of people<br />

are still exhausted and taking their time reinventing themselves a post pandemic lifestyle.<br />

This lifestyle is still characterised by quite a bit of volatility and uncertainty, with no simple<br />

answers to complex problems, ones that lawyers are increasingly sought to provide clarity, in<br />

a world increasingly marked by a polarised mentality. This creates difficulties for and yet also<br />

opportunities for lawyers as trusted advisors.<br />

What follows is my watch list for 2024 for the legal profession. Most are continuing trends, but<br />

some however are new and worth some special attention.<br />

AI Stuffed Into Everything<br />

AI is not going away. Indeed, AI<br />

will become more mainstream than<br />

ever, as it is increasingly “stuffed”<br />

into everyday products and services<br />

as well as into legal practice tools. I<br />

am not anticipating any “big bang”<br />

GenAI moments this year but more<br />

a consolidation phase where issues<br />

such as disclosure, best practice,<br />

privacy, confidentiality, data security<br />

and copyright all start to be slowly<br />

advanced. Having said that, it will be<br />

interesting to see if BigTech exercises its<br />

entrepreneurialism to finally enter the<br />

legal services market using GenAI.<br />

AI will help lawyers automate the<br />

routine and start to act more as a<br />

smart companion. Smart lawyers using<br />

GenAI smartly will see augmented<br />

benefits. Client-centric law firms will<br />

slowly start to see the opportunities<br />

in the unique needs and challenges<br />

of each client, by using GenAI more<br />

to deliver customised, predictive and<br />

risk orientated advice. Clients in turn,<br />

will increasingly expect lawyers to<br />

competently use GenAI in their matters.<br />

The above all places pressure on the<br />

redefining of the value and costing<br />

of legal services in the law firm food<br />

chain business model. <strong>Law</strong>yers will be<br />

increasingly faced with clients reluctant<br />

to pay for routine work that can be<br />

automated, and for work that they have<br />

already advanced using GenAI.<br />

What is the Office For?<br />

The future of work will also continue<br />

to be a hotly contested law firm issue<br />

during 2024. Those employees who by<br />

the nature of their roles can easily and<br />

effectively work at home, will continue to<br />

do so, as will those who commensurately<br />

need to be at their office full-time. That<br />

is the easy part.<br />

Workplace flexibility and work-life<br />

integration have established themselves<br />

over the pandemic years and the reality<br />

is people do not want to spend more<br />

time commuting to, nor at the office<br />

than they need. <strong>Law</strong> firm leaders<br />

will have to consult closely with their<br />

employees (frankly, almost on an<br />

individual basis) to customise the<br />

balance between remote and office<br />

attendance, as well as reimagining the<br />

purpose and use of office space. Things<br />

like what is coming to the office for,<br />

what it means to collaborate, how we<br />

mentor, train and support, as well as<br />

how to manage people remotely, will all<br />

be key issues in 2024. I still see this as a<br />

controversial and hotly contested topic,<br />

one without precedents.<br />

<strong>Law</strong>yers Need To Know A Bit Of<br />

Everything<br />

I continue to advocate, that modern<br />

lawyering requires lawyers to be aware<br />

of the future of a bit of everything.<br />

Complex social, political, economic, and<br />

cultural issues post pandemic impact<br />

existing legal practice areas and are also<br />

forming the basis for niche and new<br />

ones. Today’s lawyers need to be more<br />

multi-disciplinary than ever, blending<br />

their legal knowledge with cultural<br />

intelligence, technological proficiency,<br />

business acumen and societal dynamics.<br />

This also takes us into areas of potential<br />

reform for legal education, legal<br />

regulation, affordable access to legal<br />

services and indeed clarifying what is<br />

the role of a modern lawyer. At the<br />

same time, law firms will also continue<br />

to be challenged to operate as ethical,<br />

purposeful, socially responsible, and<br />

financially viable businesses, with both<br />

their employee and client bases having<br />

greater expectations of them as positive<br />

models of global citizenry.<br />

The Road Ahead<br />

The hot practice areas of lawyer demand<br />

in 2024 I think will be in AI, climate,<br />

energy and sustainability, and workplace<br />

law. The emerging technology I am<br />

looking more closely at this year, that<br />

may be of increasing value to lawyers<br />

and to their clients is blockchain.<br />

As we move into 2024, I still hold a<br />

positive view that the legal profession<br />

can continue to play a vital role in<br />

society, guiding and stabilising it<br />

through a tumultuous time of continuing<br />

transformation.<br />

Paul Ippolito is a legal futurist and<br />

principal of the consultancy Ippolito<br />

Advisory. Its website is www.paulippolito.<br />

com.au.<br />

Paul Ippolito,<br />

Legal Futurist<br />

17


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Give the people<br />

what they want<br />

“The start of a new year always<br />

brings a flurry of activity. People<br />

returning to their offices to share<br />

Christmas stories, piling into gyms<br />

to lose weight from their perceived<br />

overindulgence, embarking on “Dry<br />

January” (which the hospitality<br />

industry fears will do what the names<br />

suggests to its profits) and everyone,<br />

every business, everywhere declares<br />

that in 2024 they are going to<br />

“SMASH IT!”<br />

Then reality hits.<br />

People bemoan the fact they can’t have<br />

a mince pie or chunk of cheese in front of<br />

the box set they had more time to watch<br />

in the holidays, after two weeks the gyms<br />

start to look emptier and pubs breathe a<br />

sigh of relief as their patrons return, and<br />

businesses sober up when paying their tax<br />

bill at the end of January.<br />

The lesson? The need to balance<br />

expectation with reality, and that means<br />

concentrating on what the client wants,<br />

rather than the industry. I believe the<br />

Client Journey is THE big thing for 2024.<br />

Gone are the days when a lawyer used to<br />

inform a client “This is how we do it”. Now<br />

we need to ask, “How would you like your<br />

matter handled?”.<br />

The box set previously mentioned gives<br />

the perfect analogy. Some like to ‘binge<br />

watch’ a show over a holiday or weekend,<br />

others dip in and out over a series of<br />

days and some will decide based on the<br />

length and number of episodes. Thanks<br />

to technology, not only do customers<br />

of Netflix, Amazon and the increasing<br />

number of streaming services have the<br />

choice, but they are always right, and<br />

this is a vital lesson that law firms really<br />

need to understand. Even if a client is<br />

misinformed, we have all been emboldened<br />

to believe our perception is right, so we<br />

need to be able to deliver what clients<br />

ask for, and in the way they, not we,<br />

want (because if you don’t, they will find<br />

someone who will).<br />

In the past, lawyers have gained a<br />

reputation for speaking down to clients<br />

from on high. The democratisation brought<br />

by technology has levelled, if not reversed,<br />

that relationship and, for law firms,<br />

flexibility is key. The days of attaching<br />

a brass plaque outside your office and<br />

expecting work to flood through the door<br />

are gone. The O’Jays had it right when<br />

they sang “Give the people what they<br />

want” and they didn’t even have a box<br />

set!”<br />

Paul Sams,<br />

Partner, Dutton Gregory<br />

Mystic Meg’s 2024<br />

Legal Predictions<br />

It’s kind of a traditional thing to<br />

do- look at what we think lies ahead<br />

for law firms in 2024. So, like a legal<br />

sector version of Mystic Meg I’m<br />

going to gaze into my crystal ball and<br />

share some thoughts.<br />

Many of the likely issues and opportunities<br />

will fall into the technology sphere.<br />

There will be a continued focus on Artificial<br />

Intelligence and its potential applications.<br />

I suspect that those firms who embrace<br />

and carefully explore its utilisation will see<br />

real benefits- at the very least I suggest<br />

firms should continue to learn about it and<br />

as a bare minimum should seek to stay<br />

aware of what their competitors are doing.<br />

The use of AI by ‘bad actors’ will be a<br />

further challenge. The continued threat<br />

of cyber-attack will be there, but with<br />

the added problem that the baddies will<br />

be using AI to make their efforts more<br />

sophisticated and more voluminous. Many<br />

cyber specialists say it’s not a question of<br />

‘if’ your firm gets attacked, but ‘when’.<br />

So, I’d say firms should consider their<br />

vulnerabilities- look at your cyber policies,<br />

look at your staff training, and (I would say<br />

this wouldn’t I?) consider using specialists<br />

for fundamental areas of risk- such as your<br />

finance functions!<br />

The world of Practice Management<br />

Systems has been volatile and will continue<br />

to be so, as conglomerates who now hold<br />

several systems start to focus on getting<br />

a return on their investments, and as<br />

new entrant systems providers also come<br />

into play. We are system agnostic, so we<br />

support whatever system the law firm is<br />

on- this means we have seen pretty much<br />

every system out there and we have also<br />

seen a trend in late 2023 of firms moving<br />

to newer systems to gain benefits of speed<br />

and efficiency amongst other things. I<br />

expect this will continue.<br />

Finally, we live in an increasingly complex<br />

world from a geo-political standpoint<br />

if nothing else. One of the biggest<br />

challenges for firms has always been<br />

uncertainty- what services will their own<br />

clients be looking to buy? Will the property<br />

market continue to fluctuate? What<br />

regulatory or tax changes will be brought<br />

in as we head into an election year? If I<br />

really did have a crystal ball (and a velvet<br />

cape no doubt) I’d say the only thing<br />

certain is there will be a constant need for<br />

change and so the firms that succeed will<br />

be those who think fluidly and understand<br />

that agility is key.<br />

Alex Holt<br />

Director of Business Development,<br />

The Cashroom<br />

19


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EDITORIAL<br />

BOARD<br />

Mark Holt<br />

COO, Frenkel Topping<br />

Values That Foster A Positive<br />

And Supportive Culture in 2024<br />

Frenkel Topping Group (FTG) has developed a distinctive<br />

and dynamic set of company values to foster a positive<br />

and supportive company culture in 2024. These values<br />

are central to our mission and vision, aimed at enhancing<br />

life after life-changing events for our clients. Our<br />

commitment is rooted in a blend of traditional values<br />

and fresh thinking, and we’re striving to modernise the<br />

personal injury space while maintaining our reputation as<br />

a collaborative, leading provider in our field.<br />

Our purpose is to empower and protect clients, enabling them<br />

to live their best lives. This is achieved by a team of individuals<br />

who are not only proficient in their respective fields but also<br />

deeply empathetic and committed to doing the right thing.<br />

FTG’s values are thoughtfully crafted to resonate with both our<br />

team and our clients. These include:<br />

Give It Heart<br />

Emphasising good manners and empathy, we encourage our<br />

team to go the extra mile for clients and each other, fostering a<br />

caring and human-centric approach in every interaction.<br />

Show Resilience<br />

Inspired by our clients, we value learning from experiences,<br />

supporting each other, and constantly striving for improvement<br />

and problem-solving.<br />

Make It Easy<br />

We are all about straightforward communication and<br />

responsiveness, avoiding jargon and inflated egos, to make the<br />

client experience as smooth and straightforward as possible.<br />

Act with Integrity<br />

Honesty, care, and expertise are the cornerstones of FTG’s<br />

approach, ensuring trust and outstanding service for clients and<br />

creating a positive place to be.<br />

Respect<br />

Understanding and valuing individual stories, FTG places<br />

importance on empathy and positive attitudes, encouraging<br />

employees to consider diverse perspectives and experiences.<br />

Think Differently<br />

Innovation and continuous learning are key, with a focus on<br />

nurturing talent, fostering industry collaboration, and planning<br />

for the future to create a larger impact.<br />

FTG’s strategy for embedding these values includes internal<br />

measures and self-reflective questions to guide daily actions<br />

and decisions, ensuring that these principles are deeply<br />

integrated in our company culture. This approach is intended<br />

to make FTG stand out, not just in job adverts or client<br />

interactions, but as a fundamental aspect of how the company<br />

operates and evolves.<br />

Our values, that we launched at our conference earlier this year,<br />

are who we are, they are how we behave. They are designed to<br />

create a supportive and positive culture, focusing on empathy,<br />

resilience, simplicity, integrity, respect, and innovation. These<br />

values are not just aspirational but are actively integrated into<br />

the daily operations and mindset of our people.<br />

Neville Dinshaw,<br />

Managing Director <strong>Law</strong><br />

Mergers & Acquisitions<br />

Evolving Expectations<br />

Of Clients<br />

In the ever-evolving landscape of the legal profession,<br />

the expectations of clients are undergoing significant<br />

transformations. As we step into 2024, the legal<br />

sector is tasked with adjusting their customer service<br />

strategies to align with the shifting demands and<br />

preferences of their clients.<br />

One notable trend in the legal sector, is the increasing demand<br />

for seamless digital experiences. Clients are likely to expect<br />

law firms to leverage technology to enhance communication,<br />

streamline processes, and provide real-time updates. Practices<br />

must therefore invest in user-friendly client portals, mobile<br />

apps, and communication platforms if they are to remain<br />

competitive. Embracing technologies such as AI for legal<br />

research and document automation can not only improve<br />

efficiency, but also demonstrate a commitment to staying at the<br />

forefront of legal innovation.<br />

Transparency and proactive communication are paramount in<br />

meeting developing client expectations. Clients now expect<br />

a higher degree of accessibility and responsiveness, and it<br />

is expected that legal professionals will prioritise clear and<br />

frequent communication, keeping clients informed about<br />

case progress, and any potential challenges. Implementing<br />

automated case tracking systems and adopting communication<br />

channels, such as chatbots can also contribute to a more<br />

transparent and responsive client experience.<br />

The rise of remote work and flexible arrangements has reshaped<br />

the way legal services are delivered. In 2024, clients are likely to<br />

expect their representative to accommodate flexible meeting<br />

schedules outside office norms, virtual consultations, and use<br />

collaborative online platforms. Emphasising the use of secure<br />

video conferencing tools and virtual collaboration platforms will<br />

not only enhance accessibility but also showcase a commitment<br />

to adapting to the changing dynamics of the professional<br />

landscape.<br />

Besides technological advancements, clients are increasingly<br />

prioritising diversity, equity, and inclusion. The legal sector<br />

needs to show a commitment to fostering diverse and inclusive<br />

environments within their firms, as clients are likely to seek legal<br />

representation from firms that mirror the diversity of the society<br />

they serve.<br />

Embracing technology, prioritising transparency, and<br />

communication, adapting to flexible work arrangements, and<br />

promoting diversity and inclusion are all crucial adjustments<br />

that the legal sector must consider if they are to meet the<br />

evolving expectations of clients in 2024. By aligning with these<br />

trends, firms can not only enhance client satisfaction but also<br />

position themselves as leaders in an industry that continues to<br />

transform.<br />

21


EDITORIAL<br />

BOARD<br />

6 Positives of Speech<br />

Recognition Powered By AI<br />

There are several technological<br />

advancements that are already<br />

positively impacting the workforce.<br />

For Legal, the most transformative<br />

tool that is poised to revolutionise<br />

that sector is Speech Recognition<br />

powered by Artificial Intelligence (AI).<br />

As the legal profession grapples with<br />

vast volumes of audio recordings,<br />

court transcripts, and client meetings,<br />

the ability of AI to accurately<br />

transcribe and interpret spoken words<br />

offers unparalleled efficiency gains.<br />

Here are 6 ways in which Speech<br />

Recognition powered AI will help law<br />

firms:<br />

Efficient Documentation: AI-powered<br />

speech recognition can aid lawyers in quickly<br />

transcribing spoken words into text. This can<br />

significantly speed up the documentation<br />

process, making it easier to create accurate<br />

and detailed records of meetings, interviews,<br />

and court proceedings.<br />

Time and Cost Savings: Automation<br />

of transcription and documentation tasks<br />

through AI and speech recognition can save<br />

legal professionals’ substantial time. This,<br />

in turn, can reduce costs associated with<br />

manual transcription services or time spent on<br />

administrative tasks.<br />

Improved Client Communication: AI-driven<br />

virtual assistants and chatbots equipped with<br />

speech recognition capabilities can enhance<br />

client communication. These tools can answer<br />

routine questions, schedule appointments,<br />

and provide basic legal information, freeing<br />

up lawyers to focus on more complex client<br />

needs.<br />

Enhanced Accessibility: Speech recognition<br />

technology can make legal services more<br />

accessible for individuals with disabilities. It can<br />

facilitate communication for those who may<br />

face challenges with traditional methods of<br />

interaction.<br />

Security and Confidentiality: AI<br />

technologies can be employed to enhance<br />

the security of legal communications and<br />

documents. This is particularly crucial in the<br />

legal sector, where confidentiality is of the<br />

utmost importance.<br />

Streamlined Workflow: Integrating AI<br />

and speech recognition into legal practice<br />

management systems can streamline<br />

workflows. Automated document creation,<br />

data entry, and other routine tasks can help<br />

legal professionals focus on tasks that require<br />

human expertise.<br />

In conclusion, the integration of speech<br />

recognition powered by AI stands to be ‘game<br />

changing’ technology for the legal sector,<br />

reshaping the way legal professionals approach<br />

their work. This technology not only expedites<br />

the time-consuming process of documentation<br />

but also introduces a new level of accuracy<br />

and efficiency. As technology continues to<br />

evolve, the legal sector’s adoption of AI-driven<br />

speech recognition will become a cornerstone<br />

in the pursuit of efficiency, accuracy, and client<br />

satisfaction. Embracing these advancements<br />

not only modernises traditional practices<br />

but also positions legal professionals at the<br />

forefront of a tech-enabled legal future, where<br />

the power of AI enhances their capabilities,<br />

leading to a more streamlined and effective<br />

legal practice.<br />

Kathliya Harwood<br />

Marketing Manager, Philips Dictation<br />

Estate Research’s<br />

First Priority In 2024<br />

Our top priority for 2024 is to get out and<br />

meet as many Private Client teams as<br />

possible to assist them with their training<br />

around risk in estate administration. Estate<br />

Research started as a genealogy company,<br />

offering services to locate beneficiaries<br />

and verify family trees for practitioners.<br />

But as the landscape of the Private Client<br />

sector has changed so we have we. Estate<br />

Research now focus on being a technical,<br />

full probate service support service for every<br />

stage of estate administration.<br />

Many of our clients tell us that they<br />

struggled to keep up with their training<br />

with time constraints and pressures of their<br />

daily workload. We are offering all firms<br />

a free, in-house training session focusing<br />

on the probate journey and risks that can<br />

arise in estate administration and how firms<br />

can best minimise or eliminate these risks.<br />

These technical sessions are designed to<br />

prompt Private Client departments to open<br />

a conversation about these risks and start<br />

the process of integrating services into their<br />

workflow to mitigate these factors.<br />

Estate Research are acutely aware of<br />

the rising risks to practitioners of postdistribution<br />

claims. In a world of fragmented<br />

and blended families, of social media, of<br />

international genealogical research sites<br />

bringing families back together and of<br />

DNA evidence progressively being used<br />

to prove familial relationships it has never<br />

been more important to really sit down and<br />

make sure all of your team members have<br />

run risk assessments. For this reason, Estate<br />

Research have recently launched our Free<br />

Risk Assessment for every intestate estate.<br />

We believe this newly-available service will<br />

be vital to practitioners moving forward.<br />

Having the opportunity to visit our clients,<br />

old and new, and work through these risks<br />

in our technical sessions is, we believe, a<br />

vital first step.<br />

On top of these free, in-house sessions,<br />

Estate Research will also be expanding our<br />

popular Learning Hub facility this year,<br />

to include many new topics. We are also<br />

excited to confirm that Estate Research<br />

have acquired <strong>Law</strong>Skills, Gill Steel’s<br />

training platform. Some of Gill’s excellent<br />

work is already available to access, free of<br />

charge on our training system. See www.<br />

estateresearchlearninghub.co.uk<br />

Dominic Hendry,<br />

Head of Private Client, Estate Research<br />

23


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EDITORIAL<br />

BOARD<br />

Adrian Jaggard,<br />

CEO, Taylor Rose MW<br />

Bronwyn Townsend,<br />

Senior Marketing Manager,<br />

InfoTrack<br />

Navigating Trends,<br />

Technology and Client<br />

Expectations in 2024<br />

As legal professionals prepare to navigate the challenges and<br />

opportunities of the coming year, strategic planning is essential.<br />

The dynamic nature of the legal landscape, coupled with<br />

evolving client expectations and technological advancements,<br />

requires a proactive approach.<br />

It is important to stay informed on legal trends. To effectively<br />

plan for the year ahead, legal professionals must stay abreast<br />

of the latest trends. The legal landscape is continually evolving,<br />

influenced by legislative changes, technological advancements,<br />

and societal shifts. Regularly engaging with legal publications,<br />

attending industry conferences, and reviewing market research<br />

material will help legal professionals stay informed and<br />

anticipate changes in their practice areas.<br />

Technology plays an increasing pivotal role in the legal field. By<br />

leveraging technological tools to enhance efficiency, streamline<br />

workflows and improve client communications. For instance,<br />

at Taylor Rose MW, our colleagues access ever more integrated<br />

practice and case management systems. We are becoming<br />

more connected to clients and key business stakeholders,<br />

reducing risk, improving speed/efficiency, and improving<br />

client experience. Data needs to be managed closely and new<br />

technologies like AI will incrementally add improvements,<br />

supercharging lawyers and those working around them.<br />

Embracing technological advancements is crucial for staying<br />

competitive and delivering high-quality legal services.<br />

Legal professionals should prioritise client-centric approaches,<br />

emphasising clear communication, responsiveness, and<br />

transparency. Regularly seeking client feedback and actively<br />

addressing their needs will not only enhance client satisfaction<br />

but also contribute to building lasting and positive client<br />

relationships.<br />

Legal professionals should invest in continuous learning to stay<br />

updated on changes in their practice areas. Participating in<br />

relevant continuing legal education (CLE) programs, workshops,<br />

and seminars will ensure that as a professional you remain<br />

knowledgeable and adept in your fields.<br />

Our day job is not easy, and it is very difficult to make time and<br />

intellectual bandwidth to change how we work. The scale of<br />

opportunities and complexity of solutions also make taking the<br />

first steps daunting.<br />

We also need to consider ourselves. The demanding nature of<br />

legal work underscores the importance of prioritising wellbeing<br />

and maintain a healthy work-life balance. Legal professionals<br />

should recognise the signs of burnout and establish clear<br />

boundaries between their work and personal life. A balanced<br />

and healthy workforce is more likely to be productive and<br />

engaged.<br />

Top Digital<br />

Conveyancing Trends<br />

for 2024<br />

As law firms increasingly embrace the benefits of digital<br />

transformation, the conveyancing landscape is poised for<br />

further development in 2024. Early adopters are setting<br />

their sights on innovative solutions, while those in the<br />

early stages of digital adoption are turning to tried and<br />

trusted tools. In the coming year, the focus will be on<br />

platforms and tools that mitigate risk, reduce errors, and<br />

enhance efficiency, with an overarching emphasis on<br />

customer satisfaction and service delivery.<br />

1. Increased use of Artificial Intelligence (AI)<br />

Artificial Intelligence (AI) has dominated discussions throughout<br />

2023, and its role in conveyancing has been a subject of intense<br />

scrutiny. At the Digital Conveyancing Summit in November, legal<br />

professionals and technology specialists engaged in a spirited<br />

debate on the potential of AI in the conveyancing process. While<br />

the consensus suggests that AI is a long way from replacing<br />

conveyancing professionals, it is expected to augment their<br />

capabilities by handling data-heavy and administrative tasks,<br />

freeing them to focus on higher-value work.<br />

2. More Collaboration via Digital Tools<br />

Collaboration tools facilitating communication among<br />

stakeholders in the conveyancing process are set to see greater<br />

adoption in 2024. These tools aim to improve data integrity,<br />

enhance security, and simplify processes. Shared platforms for<br />

property enquiries and digital contract packs are gaining traction,<br />

offering a centralised approach that avoids the complexities and<br />

risks of email chains and manual document management. The<br />

rise of these tools aligns with the industry’s push towards a more<br />

efficient and secure digital conveyancing experience.<br />

3. Digital ID Verification and more eSignature use<br />

The persistent rise in identity fraud has prompted a growing<br />

reliance on digital ID verification, proven safer and more secure<br />

than traditional methods. As digital ID verification becomes a<br />

staple, the focus will shift towards integrating it seamlessly into a<br />

comprehensive digital onboarding process, consolidating various<br />

information points and improving overall efficiency. Likewise, the<br />

adoption of eSignatures is expected to expand, encompassing<br />

client care letters, TA forms, reports on title, and Land Registry<br />

deeds.<br />

4. Integrated Technology Solutions<br />

Recognising the need for streamlined technology solutions, legal<br />

firms are seeking integrated platforms to simplify workflows. The<br />

push for efficiency, accuracy, and adaptability is driving adoption<br />

of integrated solutions with benefits extending beyond time<br />

savings, encompassing data integrity and consistency. Integration<br />

ensures a centralised source of truth, minimising the likelihood<br />

of errors and improving overall accuracy. Case management<br />

integration is proven to be a major step forward for many firms,<br />

connecting the dots across the entire conveyancing process and<br />

facilitating a cohesive and efficient experience.<br />

25


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EDITORIAL<br />

BOARD<br />

Top Tech Tips<br />

for a Compliant 2024<br />

Legal professionals are acutely aware<br />

of the risk of legal and reputational<br />

fallout around non-compliance. And<br />

yet “practicing what we preach” can<br />

be challenging when it comes to basic<br />

due diligence, let alone guarding our<br />

businesses against financial crime such<br />

as money laundering. The technology<br />

required seems complicated,<br />

time-consuming, too far down the list<br />

of priorities.<br />

If you plan to do anything in 2024 to<br />

improve your processes – especially<br />

when onboarding and managing<br />

individual clients and businesses - you<br />

could do a lot worse than considering<br />

these three digital compliance<br />

processes.<br />

Tip 1: Electronic identity (ID)<br />

verification<br />

Electronic ID verification technology is<br />

a recommended component of the due<br />

diligence process in the Money Laundering<br />

and Terrorist Finance Act 2020. And yet,<br />

according to our 2023 survey of over 500<br />

compliance decision-makers, nearly a<br />

quarter (23 per cent) of legal professionals<br />

mistrust it. Instead they are relying on<br />

manual methods of ID verification to<br />

identify a fake document such as a<br />

passport, driving licence or utility bill. This is<br />

possibly pushing the ‘legal eagles’ metaphor<br />

one step too far.<br />

Tip 2: Politically Exposed Person (PEP)<br />

screening<br />

Our annual survey also found that a mere<br />

quarter (24 per cent) of people responsible<br />

for compliance in the legal sector always<br />

check new customers against sanctions<br />

or PEP lists. Worryingly, this dropped<br />

from a robust four-fifths (84 per cent) of<br />

respondents in 2022.<br />

As you are most likely aware, the Proceeds<br />

of Crime Act requires regulated firms to<br />

submit a Suspicious Activity Report (SAR)<br />

to the National Crime Agency (NCA) if<br />

they suspect money laundering. PEP and<br />

sanctions screening - as well as initial and<br />

perpetual Know Your Customer (KYC)<br />

technology – will help identify potential<br />

risks.<br />

Tip 3: Open banking<br />

The industry survey also found that three<br />

quarters (75 per cent) of compliance<br />

decision-makers in legal services have yet<br />

to start verifying the sources of their clients’<br />

funds using open banking – a system<br />

that provides secure third-party access to<br />

clients’ financial data through an application<br />

programming interface (API).<br />

Worryingly, 74 per cent of these<br />

respondents admitted to not checking the<br />

source of funds at all – not even manually,<br />

which 28 per cent said they did. With open<br />

banking, modern technology platforms can<br />

run checks for source of funds, proof of<br />

funds, source of wealth and income. And we<br />

can all sleep better in 2024.<br />

You can find out more at<br />

www.smartsearch.com.<br />

Martin Cheek<br />

Managing Director, SmartSearch<br />

Meeting evolving client<br />

expectations will mean thinking<br />

outside the legal box<br />

Ever since my career focused on the cross<br />

over between legal and financial, I have<br />

been banging the same tune on the same<br />

drum. However, it was a conversation with<br />

Crispin Passmore, the SRA Director primarily<br />

responsible for SARS in 2019, that gave my<br />

tune a title – People don’t think in silos, so<br />

why do we insist on offering them solutions<br />

in silos?<br />

In 2019 the SRA introduced certain flexibility<br />

about how legal firms offered services,<br />

both themselves and in conjunction with<br />

fellow professionals. They also ushered<br />

in an expectation of the introduction of<br />

firm-wide processes, so clients dealing with<br />

your firm would experience a consistency of<br />

approach.<br />

Nearly 5 years on, will your new customers<br />

receive a consistency of approach and<br />

style in your delivery of services. Will they<br />

become an ongoing client as a result of that<br />

firm led approach, which should highlight<br />

other services and support they might need<br />

either at that time of on their life journey?<br />

One area where the regulator wants to<br />

see the firm-wide consistency is in your<br />

processes for the identification of and<br />

referral to third parties, when your legal<br />

advice requires complementary professional<br />

advice. This is where my adopted mantra<br />

is crucial because modern clients have<br />

complex issues and problems that do need<br />

multi-disciplinary collaborative advice. In<br />

2024, you simply cannot operate in your<br />

legal silo and ignore other relevant silos.<br />

The SRA would justifiably point to ‘integrity’<br />

and ‘best interest’ if your firm routinely<br />

recognises the need for clients to receive<br />

related professional advice, from for<br />

example, a financial planner, but does not<br />

have an established processes to ensure<br />

they are referred to a carefully selected<br />

third-party. If this is your firm, then you<br />

need to sort this out swiftly.<br />

Passmore also imparted another pearl of<br />

wisdom that day – ‘How can know a referral<br />

is in my client’s best interests, if I have not<br />

first done due diligence on the third-party?’<br />

Not referring a client in need of ancillary<br />

financial planning is at best bad business,<br />

and at worst contrary to the SRA’s<br />

Principles, but equally referring to an<br />

unsuitable or under qualified one can reflect<br />

badly on your firm. Doing the due diligence<br />

on the third parties you refer to before<br />

including them in an established process is<br />

important and expected by the SRA, but<br />

many firms have not taken this seriously.<br />

If this is your firm then please ensure<br />

you develop a properly researched and<br />

appropriate firm-wide third-party referral<br />

process early in 2024 – Your future clients<br />

deserve and expect it, or they might<br />

become someone else’s future client.<br />

Dave Seager,<br />

Consulting Advisor, Matrix Capital<br />

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IN-DEPTH<br />

Sustainable<br />

Success:<br />

Why your law firm should<br />

prioritise ESG in 2024<br />

The ‘sustainability’ vector of ESG has undeniably become a<br />

ubiquitous buzzword across all industries, including the legal<br />

sector. While the concept carries crucial implications for ethical<br />

practices, environmental responsibility, and societal wellbeing,<br />

its widespread use has also led to a certain level of dilution.<br />

Fostering transparency and a genuine commitment to<br />

sustainability is essential in avoiding greenwashing, as clients<br />

are increasingly discerning and can feel perturbed when firms<br />

fall short of authentic environmental efforts.<br />

Why Bother?<br />

As per the May 2023 edition of “Climate Change Insights,<br />

Health and Well-being, UK,” a quarterly publication by the ONS<br />

that consolidates the latest climate change-related statistics<br />

and analysis from various sources, 64% of adults in Great Britain<br />

have actively contributed to addressing climate change in the<br />

past 12 months. Notably, the predominant actions taken include<br />

alterations in purchasing decisions (40%) and travel habits<br />

(31%). One could argue that the present moment is particularly<br />

opportune for integrating ESG into your law firm’s marketing<br />

strategy and reassessing communication channels to align with<br />

these evolving priorities.<br />

The <strong>Law</strong> Firm Marketing Club’s ‘What Clients Want 2023’<br />

survey consolidates this view, shedding light on the shifting<br />

currents and emerging trends relating to ESG. In 2023, 39% of<br />

respondents considered a law firm’s approach to sustainability<br />

to be very important or important—a modest increase from the<br />

previous year’s 38%.<br />

This subtle uptick signals a growing consciousness among<br />

clients about the impact their legal representation can have<br />

beyond the confines of their legal matters. Delving into the<br />

survey’s comments reveals a nuanced understanding of client<br />

perspectives. Some express a heightened interest in a firm’s<br />

environmental approach. Others view sustainability as a valuable<br />

but not decisive factor. The prevailing sentiment is that while<br />

it’s not the sole criterion in selecting a law firm, sustainability<br />

matters to your clients.<br />

Generational divides<br />

Examining the demographic breakdown within the <strong>Law</strong> Firm<br />

Marketing Club’s ‘What Clients Want’ survey unveils intriguing<br />

patterns, particularly in the context of generational and<br />

business-oriented perspectives. A notable 55% of individuals<br />

under 30 years old consider a law firm’s sustainability<br />

approach to be very important or important, marking a<br />

significant generational shift. This suggests that younger<br />

clients, characterised by a strong commitment to social and<br />

environmental causes, are evaluating law firms through a<br />

different lens than their older counterparts.<br />

Similarly, 55% of business clients express the same sentiment,<br />

reinforcing the idea that sustainability is a key consideration in<br />

corporate decision-making. As businesses increasingly adopt<br />

sustainable practices, they expect their legal partners to align<br />

with their values, creating a symbiotic relationship that extends<br />

beyond legal expertise.<br />

However, the survey also exposes a middle ground, with 31%<br />

of respondents sitting on the fence and another 31% deeming<br />

28


IN-DEPTH<br />

sustainability not important or only slightly important. This<br />

polarisation prompts a critical question: Do law firms need to do<br />

more to bolster their efforts on the Environmental, Social, and<br />

Governance (ESG) agenda?<br />

The resounding answer is yes, particularly for law firms aiming<br />

to appeal to younger clients and businesses. The data suggests<br />

that sustainability is not just a checkbox but a decisive factor<br />

that can influence the choice of a law firm. Ignoring this trend<br />

could be perilous as a new generation of clients begins to build<br />

relationships with law firms.<br />

What are the <strong>Law</strong> Firm Marketing Club’s actionable ESG<br />

tips?<br />

Transparent Reporting: <strong>Law</strong> firms should embrace transparent<br />

reporting on their sustainability initiatives. Clients want to know<br />

what steps firms are taking to reduce their environmental impact,<br />

promote social justice, and adhere to ethical governance practices.<br />

Providing clear, accessible, and regular reports on these initiatives<br />

builds trust and demonstrates accountability. Ensure all digital<br />

touchpoints reflect this and the information is easily accessible.<br />

Your clients are researching you online.<br />

Educational Initiatives: Many clients, especially those under 30,<br />

expressed a desire to know more about a law firm’s environmental<br />

approach. <strong>Law</strong> firms can proactively engage in educational<br />

initiatives to inform clients about their sustainability practices. This<br />

could include webinars, articles, and workshops that shed light on<br />

the firm’s commitment to ESG values.<br />

Strategic Partnerships: Collaborate with organisations and<br />

initiatives that align with ESG values. By forming strategic<br />

partnerships with sustainability-focused entities, law firms can<br />

amplify their impact and contribute to broader societal and<br />

environmental goals. This not only enhances the firm’s reputation<br />

but also creates a network of like-minded collaborators.<br />

Regularly reassess and enhance ESG initiatives based on feedback,<br />

industry best practices, and evolving societal expectations. This<br />

iterative approach demonstrates a genuine commitment to<br />

sustainability rather than a superficial checkbox exercise.<br />

In conclusion, the LFMC’s survey paints a dynamic picture of the<br />

intersection between sustainability and the legal profession. While<br />

39% of clients consider a law firm’s approach to sustainability<br />

important, the nuances within this figure reveal a complex<br />

landscape.<br />

As we set our sights on 2024 law firms are presented with an<br />

interesting opportunity. Those that recognise the importance of<br />

sustainability, adapt to evolving expectations, and proactively<br />

communicate their ESG efforts stand not only meet current client<br />

demands but also futureproof their practice.<br />

In an increasingly conscientious business environment this<br />

approach can ensure that client engagement remains as<br />

sustainable as the firm’s ESG efforts.<br />

References:<br />

• <strong>Law</strong> Firm Marketing Club’s ‘What Clients Want 2023’ survey<br />

data.<br />

• ONS Climate Sentiment Survey 2023<br />

For a more in-depth exploration of the survey findings and<br />

a comprehensive understanding of ‘What Clients Want 2023,’<br />

consider becoming a member of the <strong>Law</strong> Firm Marketing Club<br />

or acquiring a copy of the report. Contact Sophia Stancer at<br />

sophia@conscious.co.uk for more information.<br />

Incorporate ESG in Decision-Making: Integrate ESG considerations<br />

into the core decision-making processes of the firm. This involves<br />

evaluating potential suppliers based on their sustainability<br />

practices, ensuring the firm’s operations are environmentally<br />

friendly, and actively participating in initiatives that promote social<br />

responsibility.<br />

Engage with social media: Sharing updates, achievements, and<br />

insights related to sustainability not only keeps clients informed<br />

but also contributes to a positive public perception. Notably, a<br />

staggering 80% of UK adults aged 16 to 64 actively engage with<br />

social media, underscoring the significant reach and that the<br />

impact law firms can achieve with well-crafted ESG messaging.<br />

Being vocal and proud about ESG initiatives helps build a strong<br />

brand image.<br />

Continuous Improvement: Sustainability is an ongoing journey<br />

and law firms should commit to continuous improvement.<br />

Sophia Stancer,<br />

Community Manager,<br />

<strong>Law</strong> Firm Marketing Club.<br />

29


IN-DEPTH<br />

Building<br />

Sustainable<br />

Relationships<br />

In 2024<br />

The Birdi & Co Way<br />

The legal industry faces an unprecedented era of transformation. Traditional paradigms are being disrupted by technological<br />

innovation and evolving client expectations. As a young but growing law firm, we embrace a guiding principle: "Be seen or<br />

be forgotten." This article delves into the importance of nurturing referrals, building robust client relationships and how<br />

these elements are instrumental for the growth and sustainability of law firms in 2024 and beyond.<br />

Legal industry as a crossroads<br />

The legal sector is often perceived as the<br />

bastion of conservatism, but now we’re<br />

at a crossroads. The inertia of tradition is<br />

colliding with the necessity for innovation<br />

and this overlap of approach can be seen by<br />

the stark variances in practices across firms.<br />

For example, the development of Artificial<br />

Intelligence (AI) is clearly causing anxiety<br />

among some, perhaps more traditional firms,<br />

and others are probably putting their heads in<br />

the sand thinking they do not need to think<br />

about AI (or they just do not know where<br />

to start). We’re already seeing the adoption<br />

of AI in tasks like legal research and case<br />

management, so these developments are<br />

simply not going to disappear.<br />

However, those firms that fail to embrace<br />

modern methods of working are facing not<br />

just a loss of relevance but the very threat<br />

to existence. In contrast, at Birdi & Co, we<br />

have consistently strived to be pioneers,<br />

recognising early on that the future belongs<br />

to those who anticipate and adapt to change.<br />

This section will explore how the legal<br />

industry's reluctance to evolve has led to a<br />

pivotal moment where adaptation is not just<br />

beneficial but essential.<br />

Another path at a crossroads is the changing<br />

client profile. <strong>Modern</strong> clients are not just<br />

looking for legal expertise, they want to work<br />

with a legal partner who understands their<br />

changing needs in a digital age. While this<br />

concept might not apply equally across all<br />

practice areas, law firms must adapt to these<br />

changing expectations or risk losing relevance<br />

with a new generation of clients and lawyers.<br />

Our philosophy<br />

We met while working at a mid-size law<br />

firm in London as we found our feet as<br />

junior lawyers in the legal world. We worked<br />

hard to deliver, promote our firm, and build<br />

relationships. But we became frustrated with<br />

the common characteristics of the firms we<br />

had previously worked for, being stuck in<br />

their ways, resistant to change and failing to<br />

embrace modern ways of practising law.<br />

Our views of the traditional route to<br />

“partnership” in a law firm did not motivate<br />

us. Once promoted as the “holy grail” in a<br />

legal career, we just could not be excited<br />

about a long trajectory to partnering up with<br />

lawyers that were the epitome of traditional<br />

law. We dream of a legal industry that<br />

embraces change, inspires clients and the<br />

next generation of lawyers. Our mission is<br />

to change how lawyers are perceived and to<br />

challenge the status quo and redefine what it<br />

means to practice law in the modern world.<br />

At Birdi & Co, we formulated our own<br />

concept of “Infectious Enthusiasm” which<br />

underpins our belief that by bringing energy<br />

and positivity to everything we do, we can<br />

achieve better outcomes for clients. Our<br />

approach is about more than just delivering<br />

high-quality work, which must be a given,<br />

and it’s about the attitude that you adopt<br />

in work (and life) that matters most. This is<br />

what delivers real value and helps to cultivate<br />

long-lasting client relationships. “Infectious<br />

Enthusiasm” is the beating heart of Birdi<br />

& Co and is what has helped the firm to<br />

develop a reputation, not just for excellent<br />

technical work, but for being a genuinely<br />

enjoyable firm to work with.<br />

The power of referrals and<br />

relationships<br />

Referrals have long been the cornerstone<br />

of legal practice. They are more than just a<br />

business necessity; they are a testament to<br />

the trust and satisfaction of our clients. At<br />

Birdi & Co, our approach to nurturing these<br />

relationships has been holistic. We believe<br />

in going beyond the transactional nature of<br />

legal services to build enduring partnerships.<br />

Competition is fierce in law and the humility<br />

of the “be seen or be forgotten” mentality is<br />

a key point to remember here.<br />

We adopt a long-term view at Birdi & Co and<br />

our approach is to prioritise the relationship<br />

over profit. For example, we make the time to<br />

personally call our referrers and clients to give<br />

them detailed updates regarding an ongoing<br />

matter. These calls are time consuming but<br />

are very easy ways to be different than most<br />

law firms that don’t do it, and this personal<br />

touch has repeatedly proven its value, often<br />

resulting in additional work and referrals.<br />

We have also found that clients and referrers<br />

love it when you connect with them on a<br />

more personal level. It’s about understanding<br />

their world beyond the legal issue or project<br />

at hand. These types of connections will be<br />

vital in 2024 and beyond where high-quality<br />

30


IN-DEPTH<br />

work, while essential, is no longer sufficient<br />

to differentiate firms. We embraced this by<br />

setting up our very own podcast, called The<br />

Elevate Podcast, aimed at connecting with<br />

our target audience rather than purely about<br />

delivering legal content. We also have our<br />

own Spotify playlists designed to connect<br />

with people while they are on the move.<br />

So, how do you connect with your clients<br />

and referrers? In an era brimming with<br />

technological advances, the human element<br />

of personal connection has never been more<br />

valuable. As the legal industry evolves, so too<br />

must our approach to building and nurturing<br />

these indispensable relationships.<br />

Technology: a catalyst for change<br />

The fast-paced emergence of AI and other<br />

technological advancements represents a<br />

fundamental shift in the legal landscape. This<br />

technological revolution is, in our view, going<br />

to redefine how legal services are delivered.<br />

Our proactive adoption of technologies<br />

underlines our belief in their capacity to<br />

fundamentally enhance the practice of law.<br />

Take, for instance, our electronic client<br />

onboarding process. This system exemplifies<br />

how technology can streamline what was<br />

traditionally a cumbersome, paper-heavy<br />

process. By digitising this procedure, we<br />

not only reduce the administrative burden<br />

but also significantly accelerate the client's<br />

journey from initial contact to active<br />

engagement. Electronic onboarding and ID<br />

verification methods are not new by any<br />

stretch of the imagination. However, we<br />

still hear of firms that adopt the traditional<br />

approach of requiring every client to visit the<br />

office to produce their ID documentation – it<br />

begs the question of how firms are screening<br />

their clients for sanctions and politically<br />

exposed persons (PEPs) as we recently heard<br />

that some firms simply ask their client about<br />

this, rather than undertake any independent<br />

screening.<br />

At Birdi & Co, we use automation as part of<br />

our case management system to increase<br />

efficiency, reduce human error and free<br />

up time for our team to work on the more<br />

challenging areas of our client-projects.<br />

During 2024 and beyond, we plan to take<br />

our automation to another level as we seek<br />

greater efficiencies and expect a storm of<br />

downward pressure on fees over the medium<br />

term. It’s only natural that as efficiencies<br />

become greater, clients will start to have<br />

greater expectations of more affordable legal<br />

services.<br />

Overall, the benefits of technological<br />

integration extend beyond mere efficiency<br />

and additional advantages can be achieved<br />

including staff engagement and retention,<br />

improved client satisfaction, reduction in<br />

errors and increased quality control. These<br />

are all essential ingredients to building a<br />

sustainable firm and promoting long-term<br />

relationships.<br />

Social media marketing – are you<br />

putting yourself out there?<br />

Social media stands as a massive force in<br />

shaping public perception and building<br />

professional networks. Its influence in the<br />

realm of legal marketing is undeniable and<br />

continues to grow rapidly. At Birdi & Co, we<br />

have harnessed the power of social media to<br />

not just attract clients and referrals but also<br />

to transform cold leads into engaged, warm<br />

leads. Moreover, the accessibility and reach<br />

of these platforms come with minimal costs<br />

(usually free) so there really is no excuse for<br />

not adding social media to your marketing<br />

arsenal.<br />

Our firm’s presence on platforms such<br />

as LinkedIn, Instagram, and even TikTok<br />

has been instrumental in showcasing our<br />

unique brand, core values and the personal<br />

stories behind our team. We’ve found that<br />

some of our strongest and most productive<br />

relationships have originated from these<br />

platforms. For instance, LinkedIn has<br />

served as a crucial avenue for professional<br />

networking, allowing us to connect with<br />

potential clients, referrals and peers in the<br />

legal community. This online engagement<br />

has translated into numerous real-world<br />

collaborations and client relationships.<br />

The significance of personal branding in<br />

this context cannot be overstated. While<br />

corporate branding establishes a firm's<br />

identity, personal branding brings a human<br />

touch that is essential for building trust and<br />

rapport. As lawyers, our personal brands<br />

should extend beyond the image of legal<br />

experts to encompass that of trusted advisors<br />

and innovative thinkers. This personal<br />

connection is what transforms transactional<br />

client matters into enduring relationships.<br />

So, are you putting yourself out there? Here,<br />

the phrase “Be seen or be forgotten” holds<br />

more truth than ever.<br />

Conclusion<br />

The world of law is undergoing a<br />

transformation, and law firms must evolve<br />

to meet the challenges and opportunities<br />

this presents. We urge our peers to view<br />

these changes not as threats but as<br />

opportunities for growth and innovation.<br />

Our industry’s future is bright for those<br />

who are willing to embrace change,<br />

innovate and think differently in building<br />

sustainable relationships. Together, we have<br />

a responsibility to show the rest of the world<br />

that we aren’t still living in the past.<br />

Kush Birdi and Leena Birdi,<br />

Co-Founders, Birdi & Co Solicitors<br />

31


LEGAL<br />

TECH TALK<br />

Bradley Collins Foreword<br />

Greetings, dear readers, and welcome to an evolving world where the legal universe<br />

intertwines with the electrifying realm of AI. As we stand on the precipice of 2024, the<br />

legal landscape finds itself in a transformative era, shaped by the relentless surge of<br />

technological advancement.<br />

In this issue, I interview industry thought leaders to hear their predictions for 2024 - we<br />

hear about the evolution of business models, the rise of in-house legal prowess, and<br />

the delicate dance between AI and climate change concerns. Amara’s <strong>Law</strong>, a beacon of<br />

wisdom, guides us, urging a nuanced understanding of AI’s impact—perhaps slower to<br />

manifest than anticipated, yet undeniably transformative.<br />

As the legal landscape evolves, legal teams diversify, and the hope for AI’s role in public<br />

legal services brightens, we find ourselves at the dawn of a promising era. An era where<br />

those who embrace technology with open arms will chart the course for a future where<br />

law and AI seamlessly intertwine.<br />

So, dear readers, fasten your seatbelts and immerse yourself in the<br />

AI odyssey that awaits within these pages. The future is here, and<br />

the legal world is not just adapting—it’s thriving in the embrace of<br />

technology. Enjoy the journey…<br />

Bradley Collins<br />

32


LEGAL<br />

TECH TALK<br />

Interview with<br />

William Peake<br />

Global Managing Partner - Harneys<br />

What were the biggest industry<br />

shifts in 2023?<br />

Necessity is the mother of invention,<br />

and the uncertain global landscape<br />

of 2023 paved the way for seismic<br />

developments in processes and<br />

technology.<br />

Inflation rates soared, geopolitical<br />

tensions bubbled up, and sanctions<br />

and regulatory changes occurred<br />

at a bewildering rate of knots.<br />

Amidst this backdrop of economic<br />

instability, individuals reassessed<br />

their investment strategies to focus<br />

specifically on value retention while<br />

markets fluctuated. And the knock-on<br />

effects of Covid continued to ripple.<br />

Running parallel to these macro<br />

changes was the legal industry’s<br />

recognition of Artificial Intelligence.<br />

Publications were replete with studies<br />

on the opportunities presented from<br />

this new technology as well as the<br />

challenges that emerged. <strong>Law</strong> firms<br />

are taking brave steps to ensure<br />

they’re not left behind. The message<br />

is clear, the legal world is going to<br />

look unrecognisable in five years’<br />

time, let alone ten years. AI continues<br />

to throw up its own existential<br />

problems but the efficiencies and<br />

value add for clients are real.<br />

Is this the end of law firms as we<br />

know it? Let’s see what 2024 and<br />

beyond brings.<br />

What kind of evolution in terms of<br />

trends are we going to see in 2024<br />

in terms of priorities, tech, and<br />

culture in the legal industry?<br />

In 2024, we anticipate accelerated<br />

technological progress and<br />

substantial changes in client<br />

expectations. This see-saw is critical<br />

to acknowledge when contemplating<br />

this question. In the first instance,<br />

it will necessitate that legal service<br />

providers adopt a proactive and<br />

forward-thinking approach. To<br />

flourish, the industry must not only<br />

actively embrace and leverage<br />

advancing technology but must also<br />

cultivate a culture of adaptability. This<br />

dynamism will need to be harnessed<br />

to formulate innovative service<br />

delivery methods that align with<br />

client expectations.<br />

Already in 2024 there are some<br />

notable trends gaining momentum.<br />

One such trend is the rise of<br />

Generative AI, specifically Small<br />

Language Models (SLMs). While large<br />

language models like Chat GPT are<br />

creating a splash in the market, it’s<br />

the smaller models that have real<br />

potential for practical application<br />

and to revolutionise processes in<br />

law firms. By integrating SLMs into<br />

their everyday workflows, law firms<br />

can achieve task-specific excellence,<br />

enhancing their efficiency and<br />

accuracy.<br />

One area of AI that is generating a<br />

buzz is the development of ‘Agents’<br />

- applications designed to execute<br />

tasks with high efficiency. Imagine<br />

having an intelligent research<br />

assistant at your disposal, powered<br />

by a Small Language Model? Some<br />

law firms have already embraced<br />

this technology, and the possibilities<br />

to amplify productivity are endless.<br />

This could significantly streamline<br />

research processes, reducing time<br />

spent on mundane tasks and<br />

allowing more focus on strategic,<br />

forward-thinking decision-making.<br />

At Harneys, our commitment to<br />

embracing alternative solutions is<br />

evident in our Harneys Wave and<br />

H3 initiatives. Harneys Wave is our<br />

tech and innovation hub. In brief,<br />

it connects legal expertise with<br />

technology to provide innovative<br />

solutions for clients faced with<br />

esoteric legal issues.<br />

Our H3 initiative is designed<br />

to connect tech builders and<br />

entrepreneurs with verified service<br />

providers in web3, blockchain,<br />

and cryptocurrency domains.<br />

Functioning as a one-stop shop, H3<br />

provides specialised expertise in<br />

legal compliance, accounting, audit<br />

support, and DAO management. This<br />

initiative emerged from discussions<br />

we had with clients on the challenges<br />

they faced when navigating the<br />

rapidly changing web3 landscape. In<br />

response, we sought creative ways<br />

to leverage evolving technology,<br />

develop innovative delivery methods,<br />

and prioritise the user experience.<br />

This initiative emerged from our<br />

lawyers’ deep understanding of<br />

the challenges faced by builders<br />

and entrepreneurs navigating the<br />

rapidly evolving web3 landscape. In<br />

response, we sought creative ways<br />

to leverage evolving technology,<br />

develop innovative delivery methods,<br />

and prioritise user experience whilst<br />

being trusted legal advisors to our<br />

clients, working alongside them to<br />

achieve their goals.<br />

The world, along with the<br />

legal industry, is experiencing<br />

transformative changes. A promising<br />

future awaits only those who are<br />

ready to embrace technology.<br />

33


LEGAL<br />

TECH TALK<br />

Legal Innovation Predictions for 2024<br />

Dr. Andrea Miskolczi,<br />

Founder, InterAlia Consulting<br />

Generative AI has taken the world<br />

by storm in 2023, and the legal<br />

sector was surprisingly open and<br />

curious to test and onboard this<br />

technology. Many law firms and<br />

legal departments have started to<br />

experiment with general or legal AI<br />

Assistants available on the market.<br />

The topic dominated partner retreats<br />

and L&D discussions. Research<br />

demonstrating that large language<br />

models could pass the US Multistate<br />

Bar Exam, along with studies<br />

analysing the potential impact<br />

of language models on the legal<br />

industry, created a wide range of<br />

emotions among lawyers.<br />

Increasing Adoption<br />

In 2024, we will see the legal<br />

sector’s AI journey continue in a less<br />

emotional and more practical way.<br />

Firstly, there will be an Increased<br />

Adoption of Generative AI tools,<br />

mainly in the form of AI assistants.<br />

Existing legal AI Assistants like<br />

Harvey AI and CoCounsel will<br />

continue to conquer the industry but<br />

might also face local competitors<br />

fine-tuned to the local legal system.<br />

Legal databases like LexisNexis,<br />

Wolters Kluwer, Thomson Reuters,<br />

and Beck online will continue to<br />

bring their own chatbots to the<br />

market.<br />

Given that the majority of law<br />

firms and legal departments use<br />

Microsoft 365, many of them will<br />

test and add CoPilot to their stack.<br />

Several firms will choose to build<br />

their own Generative AI solutions.<br />

The growing number of available<br />

options for testing AI assistants<br />

will go hand-in-hand with an<br />

improved understanding of the<br />

underlying technology, its benefits,<br />

and limitations. The proficiency<br />

in techniques such as prompting,<br />

fine-tuning, and retrieval-augmented<br />

generation will unlock new use cases.<br />

Intelligent Applications<br />

However, the adoption of AI will<br />

continue to grow beyond Generative<br />

AI and the use of AI assistants. Many<br />

legaltech vendors have already<br />

started to implement Generative<br />

AI in their products, and we will<br />

see many of them launching new<br />

features in 2024. There will be a<br />

growing number of firms and teams<br />

starting to build AI into their existing<br />

automations, for example, to add<br />

chatbot functionality or to harness<br />

internal data.<br />

Developing such Intelligent<br />

Applications is a trend also<br />

mentioned by Gartner as one of the<br />

major ones for 2024. Given the vast<br />

amount of legal and business data<br />

that law firms and legal departments<br />

possess, they could be busy building<br />

these applications. We might even<br />

hear about the first examples<br />

of autonomous agents in legal:<br />

applications that figure out a series<br />

of tasks to achieve a goal prompted<br />

in natural language.<br />

Information Architecture<br />

<strong>Law</strong> firms and legal departments<br />

will recognize that leveraging AI<br />

successfully, whether in the form<br />

of high-quality outputs from AI<br />

Assistants or using intelligent<br />

applications, requires a high-quality<br />

Information Architecture. AI’s<br />

effectiveness is directly linked to<br />

the quality of the data on which it<br />

was pretrained, fine-tuned, or the<br />

data it accesses in connection with<br />

retrieval-augmented generation.<br />

Data and knowledge will become<br />

central topics at law firms and legal<br />

departments this year.<br />

Many teams will focus on improving<br />

their data and information<br />

governance and repositories,<br />

34<br />

updating their document<br />

management systems, and<br />

refreshing their KM strategies. Such<br />

activities will be governed not only<br />

by the desire to harness the power<br />

of AI but also to protect confidential<br />

and client data. The increasing<br />

prevalence of cyberattacks against<br />

law firms, particularly evident in the<br />

latter half of the previous year, will<br />

increase investments in information<br />

security systems.<br />

Innovation Activities<br />

In 2023, the focus of many legal<br />

innovation and legal operations<br />

teams was learning about<br />

Generative AI, testing, and eventually<br />

onboarding tools. Whereas 2024 will<br />

require a continued focus on that<br />

topic, ‘good old’ Innovation Activities<br />

such as process automation or<br />

project management will regain<br />

relevance. With the hype calming<br />

down a bit, Generative AI assistants<br />

will be just one of the tools the<br />

teams create value with – although<br />

it will still be the easiest to get<br />

adopted.<br />

Innovative Adaptation<br />

of Business Models<br />

In 2023, there were many<br />

discussions and predictions about<br />

how AI will change legal workflows,<br />

automate tasks, and augment<br />

lawyers. While we will continue to<br />

explore use cases, and as mentioned,<br />

adoption of Generative AI tools<br />

will continue to increase, many law<br />

firms will start working on what this<br />

technological revolution means for<br />

their business model, their value<br />

chain. Pricing will be one of the first<br />

topics to be discussed in 2024, but<br />

talent composition, client demands<br />

and relationships, and competitive<br />

environment might follow closely.<br />

Increasing Agility<br />

Lastly, the agility that we have<br />

started to see in the sector in<br />

2023 will continue to rise. The<br />

developments around AI will<br />

continue to be volatile, uncertain,<br />

complex, and ambiguous, so leaders<br />

will set their tactical and strategic<br />

steps with a profound understanding<br />

of their experimental and potentially<br />

temporary nature. Increasing<br />

Agility will allow law firms and legal<br />

departments to keep experimenting,<br />

keep learning, and keep creating<br />

value for their respective clients with<br />

high adaptability.


LEGAL<br />

TECH TALK<br />

Legal Innovation Predictions for 2024<br />

Joe Cohen<br />

Director of Innovation - Charles Russells Speechlys<br />

1. The evolution of Value-Based<br />

Pricing<br />

2024 could be the start of a<br />

significant shift in law firms’ billing<br />

models, driven by the accelerated<br />

adoption of Gen AI. This evolution<br />

towards value-based pricing (as<br />

opposed to hourly rate or fixed fees)<br />

is challenging for both law firms and<br />

clients, but there are large potential<br />

gains on the table for those who do<br />

it right. The transition, however, is<br />

complex and demands a nuanced<br />

understanding of both technology<br />

and client needs.<br />

2. Practical use cases of AI<br />

Rather than overthinking the<br />

application of AI, law firms should<br />

focus on enabling their legal and<br />

business services teams to use<br />

AI safely and regularly and be<br />

encouraged to do so. The natural<br />

progression of this practice will<br />

lead to the discovery of effective<br />

use cases in and of itself. Key to<br />

this strategy is the documentation<br />

and sharing of these applications,<br />

fostering a collaborative and<br />

innovative environment, and in turn,<br />

higher usage.<br />

3. Moving beyond chat interfaces<br />

The coming year will see a<br />

departure from chat being the<br />

dominant interface for Gen AI.<br />

Instead, the underlying large<br />

language models (LLMs) will<br />

integrate more subtly into various<br />

processes, operating behind<br />

the scenes. This shift promises<br />

impressive, more consistent<br />

outcomes, albeit with potential risks<br />

of appearing opaque. Transparency<br />

and explainability will therefore<br />

be crucial in maintaining trust<br />

and understanding in these AI<br />

applications.<br />

4. The strengthening ‘build’<br />

argument<br />

2024 will witness a growing<br />

preference for building in-house<br />

solutions over purchasing them.<br />

Factors like unique datasets,<br />

complex user interfaces, and<br />

specialised legal knowledge could<br />

still, however, represent compelling<br />

cases for buying, otherwise firms<br />

can simply build light-touch front<br />

ends for powerful LLMs themselves<br />

– something that has never been<br />

possible before. This represents a<br />

significant shift from the traditional<br />

reliance on external technology<br />

solutions.<br />

5. Ethical considerations in AI<br />

Applications<br />

The legal industry will increasingly<br />

scrutinise the appropriate uses<br />

of Gen AI. For example, while AI<br />

can generate entire contracts, this<br />

capability might lead to decreased<br />

standardisation in a field that<br />

benefits from uniformity – better to<br />

focus on core document automation<br />

for this. Similarly, Gen AI is in no<br />

position at the moment to give<br />

reliable legal advice without being<br />

reviewed by a legal professional.<br />

6. Increasing work delivered by In-<br />

House <strong>Law</strong>yers<br />

AI’s efficiency boost will increase<br />

the total work delivered by inhouse<br />

lawyers. As AI enables more<br />

efficient processes, legal teams will<br />

uncover previously unaddressed<br />

legal matters, shifting from a<br />

reactive to a proactive approach<br />

and tackling projects that were<br />

once too resource-intensive to be<br />

plausible.<br />

7. AI, climate change, and ESG<br />

conflicts<br />

A critical area of concern in<br />

2024 will be the environmental<br />

impact of AI, particularly how its<br />

energy consumption conflicts<br />

with Environmental, Social, and<br />

Governance (ESG) goals. This<br />

tension highlights the need for<br />

sustainable AI practices in legal<br />

settings, and perhaps smaller, more<br />

focused LLMs with less parameters.<br />

8. Amara’s <strong>Law</strong> and Gen AI<br />

The legal industry’s relationship with<br />

Gen AI this year will be defined by<br />

Amara’s <strong>Law</strong>, which suggests an<br />

overestimation of tech’s short-term<br />

impact (but an underestimation in<br />

the long term). If you cast your mind<br />

back to November 2022 and the<br />

launch of chatGPT, it was tempting<br />

to see widespread adoption very<br />

quickly. Fast forward 15 months and<br />

this has not materialised for most<br />

law firms. More generally for Legal<br />

Tech as a whole, this is exemplified<br />

by a recent LexisNexis survey<br />

revealing that only 37% of 900 UK<br />

firms are utilising legal tech at all,<br />

indicating a slower-than-expected<br />

adoption rate despite the market<br />

view that all law firms have long<br />

started their innovation journey.<br />

9. Diversifying legal teams<br />

Moving away from technologyfocused<br />

predictions, 2024 will<br />

see legal teams further expand<br />

to include more Legal Project<br />

Managers, process improvement<br />

experts, legal engineers, data<br />

scientists and others. This trend<br />

aligns with Richard Susskind’s<br />

predictions of legal services<br />

disaggregation, continuing to<br />

evolve nearly three decades later.<br />

10. AI in public legal services<br />

Finally, there is a growing hope for<br />

AI’s role in public legal services, for<br />

example in improving the allocation<br />

of courtrooms and achieving more<br />

consistent sentencing. With over<br />

400,000 outstanding cases in UK<br />

courts, the need for efficiency is<br />

pressing. The book “The Secret<br />

Barrister” is almost 6 years old, but<br />

the need for increased efficiency in<br />

the justice system is as evident as<br />

ever.<br />

35


FEATURE<br />

2024 THE YEAR TO PUT<br />

The Conveyancing Customer First<br />

Bernadette Bennett is Head of the Legal Sector at<br />

Moneypenny, which handles more than 2 million legal<br />

calls and live chats each year for more than 1,000 legal<br />

firms in the UK, including 60 of the Top 200, thanks to its<br />

dedicated team of 60 legal Pas.<br />

Established in 2000, Moneypenny is the world’s market<br />

leader for telephone answering, live chat, outsourced<br />

switchboard and customer contact solutions—more<br />

than 21,000 businesses across the UK benefit from<br />

Moneypenny’s mix of extraordinary people and<br />

ground-breaking technology.<br />

When it comes to crystal ball gazing, the property market is<br />

typically one of the most challenging sectors to predict. It’s<br />

a rollercoaster, and if the last couple of years have taught us<br />

anything, you never know what’s around the corner.<br />

According to Nationwide’s House Price Index, UK<br />

house prices fell by 1.8% in 2023, and market activity<br />

was described as weak throughout the year. IRN Legal<br />

Reports’ UK Residential Conveyancing Market 2023<br />

revealed that the number of residential transactions during<br />

the first nine months of 2023 fell by almost a quarter<br />

compared to the same period in 2022.<br />

The good news is that in January this year, Nationwide<br />

reported that house prices improved at their strongest<br />

rate in a year, signaling a much more positive outlook for<br />

2024. So, how can conveyancers turn it around and use the<br />

remainder of the year to recover from such a downturn and<br />

make hay while the sun shines as the market becomes more<br />

buoyant?<br />

According to Bernadette Bennett, Head of the Legal<br />

Sector at Moneypenny, the focus must be prioritising the<br />

customer journey. This is the year to reignite trust among<br />

buyers and sellers and foster a culture of customer service<br />

excellence within your firm – and that all starts with solid<br />

communication.<br />

Communicate that you care<br />

Communication is vital for conveyancing firms, and<br />

first impressions are crucial in a somewhat unstable<br />

marketplace. How inbound enquiries are answered gives<br />

clues as to a firm’s values, priorities and approach to<br />

service. Whether dealing with existing clients, handling<br />

new business enquiries or speaking with estate agents,<br />

surveyors or mortgage lenders – the human, friendly touch<br />

is vital.<br />

Consumer behaviour is changing, and in 2024, people are<br />

impatient. They expect to get answers or have their needs<br />

met instantly. We call this the Amazon effect, and the<br />

demands are no different in the legal sector than in retail.<br />

Moneypenny’s Customer Communications Trend Report<br />

tells us that 35% of people hate calls not being answered,<br />

and more than half (54%) won’t leave a voicemail if they<br />

can’t get through. People won’t wait around nowadays, and<br />

for firms striving to offer the very best standards in client<br />

care and adapt to evolving consumer needs and wants – it’s<br />

imperative to demonstrate that you value their business.<br />

Handling enquiries quickly, efficiently, and professionally<br />

supports conveyancers in improving service, revenues, and<br />

reputation.<br />

Get ahead of the competition<br />

This year, the firms that genuinely put the customer first<br />

and focus on making gold-standard service their USP will<br />

reap the benefits throughout 2024 and beyond.<br />

Buying and selling property is often billed as one of the<br />

most stressful experiences, and one way to stand out is by<br />

reassuring clients and prospects that you understand this<br />

by delivering legal advice with empathy.<br />

When someone’s needs are urgent, complicated or<br />

sensitive, as is so often the case during a house purchase<br />

or sale, data tells us that they’re more likely to reach for the<br />

37


FEATURE<br />

phone than use any other method of communication. We<br />

also know that 64% of people spend longer on the phone<br />

with firms than three years ago – a marked increase on<br />

2022’s figure of 45%.<br />

Legal firms must factor this into their call-handling<br />

approach and ensure callers receive an empathetic, patient<br />

and supportive ear. Empathy shapes client experience and<br />

has the power to transform reputation. Actively listening<br />

and displaying empathy puts nervous, worried or vulnerable<br />

buyers and sellers at ease, gives your firm a competitive<br />

edge and helps shape future service delivery.<br />

Empathy can be shown by how well a call handler takes<br />

a detailed message and captures the nuance of a client’s<br />

needs or from the conveyancing fee earner as they listen<br />

to a client’s concerns before explaining the next steps.<br />

Make your digital presence work harder.<br />

We know that just over half of law firms (52%) fail to<br />

articulate their offering online, and almost two-thirds<br />

of legal websites (58%) don’t rate highly for customer<br />

friendliness. This is the year to ensure you don’t fall into<br />

one of these categories, and live chat is a proven way to<br />

improve your customer journey and your website’s ROI.<br />

A well-timed live chat pop-up helps to turn website visitors<br />

into potential new clients at any hour of the day. Enquirers,<br />

via live chat, tend to offer more personal information<br />

than any other marketing channel, which helps our clients<br />

improve their understanding and nurture prospects through<br />

the conveyancing sales cycle. Plus, as 46% of chats occur<br />

outside the 9-5 – the volume of potential business via this<br />

channel is hugely valuable. Live chat makes providing 24/7<br />

client care and meeting changing demands easy.<br />

Be open to innovation.<br />

A growing number of conveyancing firms are investing in<br />

wider technologies to support operations – and 2024 will be<br />

no different. Moneypenny’s outsourced solutions, including<br />

telephone answering and live chat, integrate seamlessly with<br />

other software to automate the technology and save firms<br />

valuable time.<br />

Our full suite of integrations means our team can clearly<br />

see lawyers’ working days, logging calls and appointments<br />

into firms’ systems. Our integrations include HubSpot, Slack,<br />

and legal-specific tools such as Perfect Portal. We’ve also<br />

launched a world-first integration with Microsoft Teams to<br />

minimise interruptions for time-poor conveyancers, improve<br />

clients’ call experience and support conveyancers’ new<br />

hybrid work behaviours.<br />

The innovative and intuitive technology enables incoming<br />

calls to conveyancers’ switchboards to be directly transferred<br />

to employees’ Teams’ platforms, wherever they’re working<br />

and ensures they are routed to the right employee the first<br />

time. Moneypenny can also monitor the team member’s<br />

status in the application, only transferring calls when the<br />

individual is free and taking a message if they’re in another<br />

Microsoft Teams meeting. This provides real added value to<br />

the conveyancing community.<br />

In 2024, it’s time to give conveyancing clients what they<br />

want – consistently high-quality and empathetic customer<br />

care. If firms invest in their customer service to meet<br />

consumers’ changing needs, they will deliver a much more<br />

well-rounded, seamless and positive experience, which<br />

translates to higher revenue and improved reputation – two<br />

things we all strive for.<br />

For more information about Moneypenny’s work in the legal<br />

sector, visit:<br />

https://www.moneypenny.com/uk/legal-answering-services/<br />

Bernadette Bennett,<br />

Head of the Legal Sector,<br />

Moneypenny<br />

38


FEATURE<br />

REAL ESTATE<br />

TRENDS AND PREDICTION<br />

FOR 2024<br />

The past year was a challenging one for the<br />

real estate market, with tough macroeconomic<br />

conditions to contend with, having an<br />

understandable impact on lawyers working<br />

in this sector. As we enter 2024, we will see a<br />

continuation of some of the pressures felt last<br />

year, but also see some new trends emerge.<br />

Cost of capital will continue to subdue<br />

market activity in 2024<br />

In 2023, interest rates rose to 5.25% in the UK to combat<br />

inflation, meaning the cost of capital was at its most expensive<br />

level since 2007. This had a significant impact on market<br />

activity and the cost of borrowing and debt servicing will<br />

continue to be the defining theme of 2024’s commercial real<br />

estate market.<br />

Whilst banks may offer a plethora of competitive mortgage<br />

rates in 2024 to stimulate the residential sector, such large<br />

increases in the cost of borrowing continue to impact asset<br />

management decisions, with investors instead focusing on debt<br />

servicing. We saw evidence in Q4 that this monetary plan is<br />

working, but it will not be an easy road to recovery.<br />

The full impact of base rate rises on markets usually has a<br />

significant lag which means 2024 will likely see a slow start<br />

overall. But with the prediction that inflation will be at target<br />

rates by the end of 2024, a more optimistic outlook is likely<br />

by Q4 2024, looking to 2025 as a year where we may see<br />

significant opportunities for growth.<br />

2023 was AI’s breakout year but from 2024,<br />

it will define the shape of the market<br />

2023 saw AI arrive in the public consciousness with ChatGPT,<br />

Bard, Claude and more, becoming household names. AI<br />

is not new, but for the first time, its immense potential to<br />

revolutionise the property and legal sectors became fully<br />

apparent. As such, through 2023, firms have been investing<br />

significant time and resources to understand what this<br />

technology means for their organisation. 2023 was a<br />

break-out year for AI, but Search Acumen predicts that<br />

2024 will be the year that AI will start to be integrated<br />

into firm’s day-to-day operations as standard, with<br />

most companies recognising they will quickly lose their<br />

competitive advantage unless they do so.<br />

As a technology business, we’ve had AI integrated into<br />

our digital legal and property data platforms for almost a<br />

decade, but 2023 was the first time where the industry and<br />

the public collectively grasped the seismic potential of this<br />

technology. Last year Search Acumen became one of the<br />

first companies in the legal sector to integrate ChatGPT into<br />

our platform, accelerating the development of its new Real<br />

Estate Intelligence (REI) software. This was the first time<br />

the tool had been used to support property lawyers’<br />

day-to-day functions, marking the company as a true<br />

innovator in the sector, and signalling a huge step towards<br />

rapidly automating parts of the transaction process.<br />

Now the potential is widely understood, by the end of next<br />

year, we’ll already see AI more as a baseline standard for<br />

most business operations than an experimental technology<br />

for special projects. Where 2023 saw the emergence of AI,<br />

2024 will be the year that it starts to truly define success<br />

in the legal and property sectors and take a lead role in<br />

reshaping market activity.<br />

Digital skills will emerge as a major<br />

challenge for legal and real estate firms<br />

Whilst technology brings with it efficiency and opportunity,<br />

the pace at which it is developing also delivers an<br />

understandable skills gap for many law firms. To properly<br />

leverage AI at scale, an incredible amount of training will<br />

be needed in 2024, alongside the budgets to support and<br />

develop talent in this field.<br />

A deep understanding of appropriate tools, AI regulation,<br />

and cyber security all come into play in order for our<br />

economy and our society to take advantage safely. However,<br />

as is usually the case with innovation, it takes a lot longer<br />

for these socio-economic impacts to be understood and<br />

39


FEATURE<br />

In the medium to long term, legal businesses have to start<br />

prioritising the skills they are going to need for the coming<br />

decades, and I expect we’ll see the industry increasingly look<br />

outside of its usual talent pools to bring more people with<br />

technology and innovation expertise into senior leadership roles.<br />

2024 will be make-or-break for hybrid working<br />

Search Acumen’s research in 2023 found that 1.47 million square<br />

meters of office space was lost in England and Wales in just 12<br />

months, with many companies cutting down on their floorspace<br />

as large swathes of their workforce continued to work remotely.<br />

Will this trend continue? Search Acumen believes 2024 will be<br />

a make-or-break year for hybrid working, which could lead to a<br />

renaissance for the beleaguered office sub-sector.<br />

Most firms have recognised that there is plenty to be gained<br />

in terms of productivity by allowing employees to work more<br />

flexibly when they need to. That being said, I do think there is a<br />

consensus building around the collaborative and creative value of<br />

bringing staff together in the office more frequently than we have<br />

seen over the past few years. Looking back at 2023, it is fair to say<br />

some firms even saw a rebalancing for many employees, where<br />

they perhaps became a little more frustrated with the downsides<br />

of homeworking, like the isolation and blurred lines between<br />

home and work life.<br />

planned for. The technology will outpace our ability to keep up<br />

in terms of a digitally up-skilled labour force, and that could<br />

well cause problems next year for real estate companies and<br />

law firms as they start to think about scaling their use of AI.<br />

In the short term, there is going to be a really important role<br />

to play for third-party technology companies helping clients<br />

navigate the transition. The legal tech market is expanding<br />

rapidly, and new solutions are being launched on an almost<br />

weekly basis. Firms must be savvy about the technology<br />

partners they choose in a crowded market. While it would be<br />

tempting to recommend exclusively opting for Search Acumen<br />

in the legal sector, I suggest that companies conduct thorough<br />

tender processes. This approach ensures they identify suppliers<br />

capable of meeting their objectives, boasting a proven<br />

track record, and providing value for money, particularly in<br />

challenging economic circumstances.<br />

I will be watching office market statistics closely next year as I<br />

think it’s one where we could see a mini renaissance in terms of<br />

transaction activity, as well as law firms themselves finding new<br />

and improved office space. Matching office space to the evolving<br />

needs of business and employees, could also mean we see more<br />

investment in asset management. What constitutes a good<br />

workspace in 2024 is vastly different to what that looked like five<br />

years ago, creating more opportunity in the years to come.<br />

Andrew Lloyd,<br />

Managing Director, Search Acumen<br />

Third-party providers of technology should be a tool in the<br />

arsenal of all firms who are looking to remain competitive in the<br />

AI space. They should be a partner for change towards a more<br />

digitally driven and future-proofed path. Staying ahead of the<br />

curve in 2024 will not just be about business perception, pricing<br />

and other considerations, but there should also be considerable<br />

thought behind the third-party partners that can powerfully<br />

support business function via the use of AI.<br />

41


WHY LAW FIRMS NEED TO<br />

EMBRACE AUTOMATION<br />

IN 2024<br />

The legal sector has had to navigate a multitude of<br />

challenges, including the cost-of-living crisis. However, UK<br />

household incomes are set to see a slight increase in 2024<br />

due to falling inflation, interest rate cuts and tax reductions.<br />

The EY Item Club has upgraded its outlook for UK growth to<br />

0.9% from 0.7% that was previously predicted last October.<br />

On top of this, Foxtons surveyed 1,002 UK home sellers<br />

on their priorities for moving and 73% said they feel more<br />

motivated to tackle the move in 2024. The latest Bank<br />

of England data revealed that mortgage approvals have<br />

climbed for the second consecutive month as buyers return<br />

to the market following a hold on interest rates and we’re<br />

already seeing mortgage lenders react accordingly with rate<br />

reductions. Whilst this property listings surge does bring<br />

positivity to the industry, 2024 is still going to have its share<br />

of challenges, but what does this mean for the legal sector?<br />

Data is showing the legal sector is to experience some<br />

growth in 2024 across most areas of law and the recent news<br />

of predicted increased transaction volumes is set to take this<br />

growth even further. This prediction shows the legal sector’s<br />

resilience, ability to adapt and move forward.<br />

However, with growth comes change and adaptability to<br />

client expectations, and these are higher than ever. Not only<br />

are clients expecting faster response times, improved value<br />

and greater transparency on price and efficiency, but they<br />

are also placing a high importance on receiving expertise<br />

and the strength of the relationship between client and law<br />

firm as discussed in Thomas Reuters’ report on the State of<br />

the UK Legal Market. However, due to the growing number<br />

of tasks a legal professional is expected to complete, this can<br />

make building lasting relationships difficult, but this is where<br />

legal tech plays a key role in freeing up their time.<br />

Technology is only going to keep growing, as are client<br />

demands. No longer do clients want to have to make time to<br />

come into a law firms office to provide legal documentation<br />

or having to chase for an update on their matter. By<br />

implementing technology, law firms will take this stress<br />

away not only from their clients, but also their staff. Mike<br />

Leeman, Managing Partner at Bell Lamb & Joynson, agrees<br />

that technology is imperative for law firms “‘Meeting client’s<br />

expectations are paramount. When they can do everything<br />

at the click of a button from banking, booking holidays,<br />

shopping and more, they will expect the same from their<br />

lawyer. Failure to meet those client expectations will no<br />

longer be an option. Firms simply have no option but to<br />

invest in technology and their people to ensure that they can<br />

meet client expectations.”<br />

Whilst there’s a lot of discussion around Artificial Intelligence<br />

in the industry, embracing the race toward automation is<br />

imperative for a law firm’s success in the modern climate.<br />

Also utilising features such as quote calculators provides your<br />

clients with the price transparency they expect.<br />

When we look at the challenges facing the legal industry,<br />

specifically the conveyancing sector, going into 2024, there<br />

are a few key areas. The economic climate has certainly<br />

had an impact on the sector, but this is hopefully set to<br />

improve as the economy begins to settle following the<br />

impact of the pandemic and cost of living crisis. On top of<br />

42


this, the length of time it takes to complete a transaction is<br />

a major challenge for estate agents, surveyors, and lenders.<br />

Following on from the launch of the DPMSG (Digital<br />

Property Market Steering Group) in September last year,<br />

who are set on digitising the property market, they have<br />

now set out a roadmap for future direction.<br />

Whilst the roadmap is a positive step in the right direction,<br />

collaboration between the group and existing legal<br />

technology companies needs to continue to grow as many<br />

companies are already implementing these changes for law<br />

firms, including Perfect Portal.<br />

Attracting and retaining talented legal professionals,<br />

especially in the conveyancing sector, has proven to be<br />

difficult at times and this is expected to continue into 2024.<br />

Legal professionals have stated that the ever-increasing<br />

admin burdens and the amount of time they either spend<br />

chasing or being chased has proven to be a huge challenge<br />

for them – and this is a key area where legal technology<br />

comes into play.<br />

At Perfect Portal, we’re here to assist law firms through the<br />

property market resurgence. By leveraging our integrated<br />

system law firm’s will capture, manage, and convert leads<br />

efficiently, creating a seamless transition from initial contact<br />

to a fully branded onboarding process, which therefore<br />

empowers law firms to focus on what they do best –<br />

practising law.<br />

One of the many ways we have helped law firms navigate<br />

client’s experience is our branded app. By introducing a<br />

branded app at the beginning of the transaction, clients<br />

have a single, secure platform for all necessary actions,<br />

accessible anywhere. The app also facilitates better<br />

communication between the solicitor and the client, creating<br />

a more efficient and guided journey – which ultimately helps<br />

law firms win more business and allows time for providing<br />

technical expertise.<br />

In addition to technical expertise, Perfect Portal stays at<br />

the forefront of innovation by elevating professionalism<br />

within the legal sector. From automated onboarding and<br />

updates to secure document sharing, and transparent fee<br />

quoting, we're equipping law firms with the tools they need<br />

to enhance their professional image and forge lasting client<br />

relationships.<br />

Looking ahead to how Perfect Portal are set to continue to<br />

improve the industry throughout 2024 and beyond, we have<br />

some exciting releases coming. We really understand the<br />

struggles in the market and how unsteady it is, so we are<br />

implementing some new features to help improve this.<br />

Conveyancing isn’t the only area of law that is experiencing<br />

challenges, so for multi-practice law firms with specialisations<br />

across various areas of law, we have developed detailed Intake<br />

Forms. These dynamic digital forms will allow firms to optimise<br />

every opportunity outside of residential conveyancing by<br />

enhancing lead capture and management whilst efficiently<br />

gathering crucial client and matter details. With this, firms can<br />

prequalify their client, equipping them with key information that<br />

empowers them to make informed decisions about resource,<br />

client expectations and even tailored quoting if they wish.<br />

We're dedicated to assisting your law firm in enhancing lead<br />

capture and management while efficiently gathering crucial<br />

client and matter details, for areas beyond residential property<br />

law. Our system enables prequalification of client information,<br />

empowering law firms to make informed decisions about<br />

their capacity to take on clients. This process will tailor any<br />

supplementary digital questionnaire accordingly, enabling law<br />

firms to gather information that aligns with the client's specific<br />

requirements.<br />

For conveyancers, we have created a best practice Buyers and<br />

Sellers Questionnaire that can be sent out from conversion<br />

onwards. This will allow your client to easily complete the<br />

questionnaire digitally within your firms own branded app at a<br />

much earlier stage of the process allowing firms to navigate the<br />

increased transaction volumes in 2024.<br />

2024 is set to be a year of property market resurgence therefore,<br />

the pivotal role of technology in law firms cannot be overstated.<br />

Perfect Portal stands at the forefront ready to support legal<br />

professionals, empowering them to navigate and embrace<br />

the evolving landscape with confidence and efficiency – and<br />

ultimately helping them win more business.<br />

Want to find out more about Perfect Portal?<br />

Visit: Book a Demo | Perfect Portal UK<br />

Josephine Clark<br />

Marketing Executive<br />

43


THE YEAR OF AI<br />

2024 is going to be the year of AI in the legal industry.<br />

We’ve seen technology change the way we all do business before,<br />

and CTT Group has always been an innovator, but Artificial Intelligence<br />

is likely to be the biggest revolution yet.<br />

I have joined CTT Group at an incredibly exciting time. While<br />

my career has been spent managing lawyers, barristers and<br />

chambers, I’ve always encouraged the use of technology where<br />

it can make a difference to professionals and clients. CTT<br />

Group’s systems team has been working with legal software<br />

specialists at Start Software to build a whole range of new<br />

software and apps which we’ve just launched to our adviser<br />

community.<br />

Our new Legacy24 adviser software works hand-in-hand with<br />

the new Legacy Portal client app. Advisers and clients can<br />

communicate securely and easily without the need to use<br />

emails. Cases can be tracked, and notifications sent as work<br />

is completed. Our new software would be newsworthy even<br />

without the AI we are embedding, but the AI is where we intend<br />

to make the most difference.<br />

I’ve heard some suggest that AI is just a fad, or is too dangerous<br />

to use in an industry where accuracy and quality of advice is<br />

critical. It has to be used with the utmost care, for sure, but<br />

readers thinking that AI won’t impact their own business are<br />

surely mistaken. Most competent commentators believe that<br />

the AI revolution will be as significant and impactful as the<br />

Industrial Revolution or the introduction of personal computing.<br />

Changes will also come along more quickly than any previous<br />

technology and we’re seeing this with our own eyes at CTT.<br />

Generative AI is the biggest revolution yet. ChatGPT, for<br />

example, can create content for marketing campaigns or your<br />

website. It can analyse and summarise documents at lightning<br />

speed. It can even write emails after reading a lengthy and<br />

complex exchange of messages, as accurately and, arguably,<br />

more diligently than a human.<br />

Legal assistance and chatbots:<br />

AI-driven chatbots provide accessible legal information and<br />

advice. They have the potential to draft simple documents and<br />

guide individuals through legal processes, making legal services<br />

more accessible.<br />

Compliance and risk management:<br />

AI supports compliance. It can analyse regulatory changes and<br />

check documents for compliance issues.<br />

I asked ChatGPT to review the list above and it helped me to<br />

summarise and rewrite it so that I hit the wordcount needed for<br />

this article. Another useful application!<br />

Our relationship with AI thought leaders Piers Linney and<br />

Aalok Shukla, and our software partnership with Robin Bennett<br />

and the team at Start, have opened our eyes to a world of AI<br />

opportunity.<br />

Advisers partnering and working with us will be benefiting from<br />

our huge investment in AI technology throughout 2024 and will<br />

even be meeting and hearing from digital twins (avatars) of staff<br />

here at CTT Group. Used carefully and with due diligence, AI will<br />

help us all be more efficient, more successful, more profitable.<br />

It’s an exciting year ahead.<br />

Visit CTT Professional Services (ctt-group.co.uk) for more<br />

information.<br />

Jonathan Maskew,<br />

Director of Partnerships, CTT Group<br />

The broad areas where we see an impact for AI are these:<br />

Document review and legal research:<br />

AI can quickly process and analyse vast legal documents, aiding<br />

in due diligence, litigation discovery, and contract review. It<br />

makes legal research more efficient by swiftly finding relevant<br />

case laws and precedents.<br />

Predictive analytics:<br />

AI algorithms can forecast case outcomes and legal trends,<br />

helping lawyers to strategise and assess case viability. This aids<br />

in better preparation for future regulatory changes.<br />

Contract analysis and management:<br />

AI automates contract review, highlighting key clauses and<br />

obligations, and assists in drafting by suggesting appropriate<br />

language, reducing management time and costs.<br />

44


EMBRACING AI<br />

TOGETHER<br />

2024 will be our 25th year in business and it’s<br />

likely to be the most exciting and revolutionary,<br />

all thanks to AI. AI will impact our partners, our<br />

products, and even the way we build software<br />

for the legal industry. What a year we all have<br />

ahead of us.<br />

To see how fast AI is moving, it’s worth reviewing where this<br />

revolution has come from. In the 1950s, Alan Turing imagined<br />

a computer responding to questions in a form that would be<br />

convincingly human - the so-called “Turing Test”. This seemed<br />

ridiculous to most and in the realms of science fiction. It took<br />

40 years of work before Garry Kasparov, a chess Grandmaster,<br />

was defeated by a computer in 1997, another “unthinkable”<br />

milestone. Roll on another 20 years, and little had changed in<br />

AI, despite the Internet revolution and the emerging power of<br />

cloud computing.<br />

Then, seemingly overnight, researchers use the vast quantities<br />

of human language and knowledge from the Internet to train<br />

AI models. Tech companies worldwide started the race to build<br />

software that could embed AI into our daily lives.<br />

What now, in 2024? We think nothing of sitting in a self-driving<br />

Tesla, asking Alexa to create a recipe for us from the random<br />

scraps in our fridge, or even asking ChatGPT to write an article<br />

for <strong>Modern</strong> <strong>Law</strong> <strong>Magazine</strong>! You can even buy an AI-powered<br />

lawn mower or vacuum cleaner. The influence of AI is already<br />

everywhere and far exceeds Alan Turing’s imagination. The<br />

speed of change is exponential.<br />

This description of the past suggests that AI will be something<br />

that will happen to the legal industry, even without our active<br />

involvement. If we do nothing, will the benefits simply arrive in<br />

our businesses? Perhaps, but there are dark sides to AI which<br />

need to be managed carefully and with diligence.<br />

Let’s take ChatGPT as an example. ChatGPT is a “large language<br />

model”, or LLM. LLMs take unimaginably huge amounts of<br />

content and digest it. It’s then able to apparently intelligently<br />

answer questions, have conversations, and even generate content,<br />

using the text in its vast database for reference.<br />

The issue is that LLMs, in general, don’t actually attempt to<br />

understand questions posed. They are like parrots. Ask a parrot a<br />

question and it will reply - but without understanding either the<br />

question or the answer. LLMs are similar. The intelligence of the<br />

response is an illusion, sometimes bafflingly convincing, but an<br />

illusion, nevertheless.<br />

Ask ChatGPT to summarise an article, craft an email response to<br />

a complaint, or analyse a spreadsheet, and you’re likely to get a<br />

high-quality response. The text in its database gives it this power.<br />

Ask it to do maths, play chess, or use logic to solve a problem,<br />

and it will likely fail. It understands nothing but will always be<br />

confident in its responses, never doubting its own abilities. That’s<br />

a dangerous combination.<br />

And what about data privacy? Is it OK to share details of a client<br />

case with ChatGPT or is there a danger that the ChatGPT “parrot”<br />

will repeat this information to another ChatGPT user?<br />

There’s no question that this year will be the year that AI truly<br />

impacts the legal industry. The software and techniques we are<br />

building at Start Software will help our partners to use AI safely.<br />

Our deep understanding of the techniques used by AI and our<br />

cybersecurity expertise puts in us a unique position to help.<br />

The intelligent and careful application of AI will be critical to<br />

success for all our businesses. Let’s not fear or ignore AI, let’s<br />

embrace it together, and deliver the power of AI in 2024.<br />

Visit start-software.com/AI for more information<br />

Robin Bennett,<br />

Director, Start Software<br />

45


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WILLS<br />

& PROBATE<br />

Wills & Probate Expert Panel:<br />

Ochresoft and<br />

Estate Research<br />

discuss 2024<br />

<strong>Modern</strong> <strong>Law</strong> sat down with Ochresoft’s Marie Harrison-Stradling and<br />

Estate Research’s Dominic Hendry for a chat about how the wills and<br />

probate sector are taking on 2024, and their company’s priorities<br />

for the coming year.<br />

This issue’s opinions are from:<br />

Dominic Hendry<br />

Head of Private Client,<br />

Estate Research<br />

Marie Harrison-Stradling<br />

Work-Flow Team Manager,<br />

Ochresoft<br />

47


WILLS<br />

& PROBATE<br />

How might legislative changes impact<br />

the wills and probate landscape in<br />

2024, and what proactive steps should<br />

legal professionals take to adapt to and<br />

leverage these changes for the benefit of<br />

their clients?<br />

Marie: We have recently seen several topics raised<br />

in the wills and probate sector that may lead<br />

to legislative and practice changes in 2024. For<br />

example, the launch of the <strong>Law</strong> Commission’s<br />

supplementary Making a Will consultation and the<br />

<strong>Law</strong> Society’s response. Several very interesting,<br />

important topics have been raised during these<br />

consultations, including the enablement of electronic<br />

wills. The provision of an electronic service, however,<br />

would need to be carefully balanced with the<br />

importance of maintaining the paper process for<br />

those without easy access to online services.<br />

These changes, together with the potential storage<br />

and admission of wills in solely electronic form,<br />

could create both opportunities and challenges for<br />

practitioners. Taking steps to implement and embrace<br />

new technology will assist legal professionals in<br />

navigating the changes arising from the shift to<br />

online services. Technology providers will support<br />

practitioners with new tools and services, so legal<br />

professionals can pass the benefits on to clients.<br />

Another significant change under consideration is<br />

whether section 18 of the Wills Act 1837 should be<br />

revoked to address growing concerns regarding<br />

financial abuse in the form of predatory marriages.<br />

Industry professionals should proactively consider<br />

the potential revocation and this method of financial<br />

abuse as it will impact advice shared with clients.<br />

Even if changes are not implemented, increased<br />

discussions and raised awareness across the<br />

profession and in forums will be a positive outcome.<br />

Dominic: It will be interesting to see the development<br />

and outcome of the <strong>Law</strong> Commission project on<br />

reforming the <strong>Law</strong> on Wills in England and Wales –<br />

specifically in the areas of marriage revoking Wills,<br />

predatory marriage and the introduction of electronic<br />

wills. Estate Research along with STEP and the <strong>Law</strong><br />

Commission hosted a debate on these topics in<br />

Manchester in November and whilst opinion was<br />

fairly equal on whether to change marriage revoking<br />

wills, opinion was not so balanced when it came<br />

to electronic wills. Over 80% of the Private Client<br />

practitioners in the room voted to say they would<br />

not introduce electronic will making, citing their fears<br />

around capacity checks and potential increases in<br />

fraudulent will making. However, the argument stands<br />

that solicitors are still practicing laws made in the<br />

Victorian era that need to be brought into the 21st<br />

century and allow for technological advances. As<br />

the <strong>Law</strong> Commission’s consultation moves into the<br />

Policy Development stage, it will be key for Private<br />

Client solicitors to stay informed of potentially,<br />

the largest change to the law of Wills since 1837<br />

that could have huge effects on Will drafting and<br />

estate administration. We will be following the <strong>Law</strong><br />

Commission’s work with great interest.<br />

Given the increasing prevalence of remote<br />

work, how do you see virtual collaboration<br />

tools influencing communication and<br />

teamwork in wills and probate practices,<br />

and what challenges and opportunities<br />

might arise from this shift?<br />

Dominic: Remote and hybrid working will possibly<br />

be the biggest legacy of the recent pandemic. More<br />

and more graduates are demanding this and in a<br />

hard recruitment market, offering these options<br />

are often necessary. At Estate Research we often<br />

find that working in a collegiate way and learning<br />

from one another is much easier when people are<br />

in the same location. However, with most firms now<br />

having access to systems such as Microsoft Teams<br />

and alternatives, it is possible to be connected with<br />

video and audio to your team all day and so it will<br />

be possible – and necessary – to adapt.<br />

Marie: In planning business continuity and<br />

recruitment, the ability to work remotely is now<br />

more important than ever. With the availability<br />

of 24/7 online services across many industries,<br />

consumer expectations of speed and accessibility<br />

to legal services have increased. It is, therefore,<br />

key for legal service providers to equip teams<br />

with tools and services that enable and encourage<br />

effective, collaborative working, and, thus,<br />

overcome challenges when they arise. Tools which<br />

offer visibility and instant access to metrics enable<br />

practitioners to accurately track and communicate<br />

progress and can complement and enhance remote<br />

working.<br />

With the rise of online platforms and<br />

DIY legal services, how can traditional<br />

legal practitioners in Wills and Probate<br />

differentiate themselves and continue<br />

to provide value to clients in an era<br />

of increasing accessibility to legal<br />

information?<br />

48


WILLS<br />

& PROBATE<br />

Dominic: With the possibility of electronic wills<br />

of the horizon this question has never been more<br />

pertinent. My view is that electronic Wills will be<br />

inevitable, if not following this consultation, then<br />

certainly at some stage in future. I believe proactive<br />

firms will now be looking at how they are going<br />

to make this work and in particular thinking about<br />

the challenges this poses to the industry and to<br />

individual firms, as well as the opportunities this<br />

may present. Do we worry that electronic Wills will<br />

replace proper legal advice and become a modern<br />

version of the DIY will kits or could the availability of<br />

electronic Wills mean that many more of the public<br />

will think about their estate planning and therefore<br />

the market will grow. For the latter to happen<br />

solicitors will need to be really clear with the general<br />

public about the dangers of DIY wills and how often<br />

they fail or become contested estates. I was once<br />

told by a leading STEP member that solicitors need<br />

to remember to value themselves and the service<br />

that they offer correctly. Getting this right may<br />

decide the fate of many Private Client departments<br />

around the country.<br />

In professional development, what skills<br />

and knowledge do you believe will be most<br />

important for professionals in the wills<br />

and probate industry in 2024, and how<br />

can they stay abreast of these evolving<br />

requirements?<br />

Marie: Focus on contentious probate has increased<br />

in 2023, which I think will continue and further rise<br />

in 2024. Communications with clients have become<br />

increasingly complex as more traditional areas of<br />

concern in wills and probate matters have evolved<br />

and been augmented in response to changing<br />

social and economic circumstances. Developing<br />

and maintaining skills that help practitioners remain<br />

vigilant in respect of capacity and abuse will be key<br />

to proactively address and mitigate future risk. As<br />

an industry, we can support this by enabling and<br />

promoting discussion between all stakeholders.<br />

In terms of knowledge, it will be important to have<br />

technology (software or otherwise) in place, that<br />

supports professionals in their consideration of<br />

specific areas of risk and equips them with relevant<br />

information and guidance to take the appropriate<br />

next steps.<br />

Dominic: I have always believed that one of the<br />

biggest skills anyone can have is to know your<br />

limitations. Have you thought about what you are<br />

good at and what you are not good at. Have you<br />

considered if you are indemnified to complete tasks<br />

on an estate file? Are you completing work that<br />

you simply cannot bill for? If you can answer these<br />

questions honestly then the next question to ask is,<br />

do I know where to turn to have these tasks taken<br />

off me? Knowing where to turn for probate support<br />

can be vital to saving you and your clients time,<br />

money and possibly most importantly in avoiding<br />

unnecessary risk. Using external experts can be the<br />

best way of achieving all of this.<br />

With the modernisation of many areas of the<br />

industry already in action, and more on the horizon,<br />

having the technological skills and understanding to<br />

harness the benefits available to professionals and<br />

their clients will be essential.<br />

What is your company’s first priority in<br />

2024, and what do you hope to achieve in<br />

the year ahead?<br />

Marie: There is a great deal on the agenda for<br />

Ochresoft Private Client products in 2024. My<br />

observations and discussions with other industry<br />

professionals regarding contentious probate<br />

have returned my focus to the identification and<br />

mitigation of risk.<br />

Although Intelliworks Wills software already offers<br />

functionality which addresses future Larke v Nugus<br />

requests and produces a contemporary Statement<br />

of Fact at the time of drafting the will, we plan to<br />

explore if we can further support our users in this<br />

area.<br />

The <strong>Law</strong> Commission’s supplementary Making a<br />

Will consultation is also high on the agenda, and we<br />

eagerly await its final conclusions, so we may begin<br />

implementing the resulting practice and legislative<br />

changes in our private client products.<br />

We will also keep an eagle eye on the <strong>Law</strong><br />

Commission’s review of the laws on burial,<br />

cremation and new funeral methods. Following the<br />

review and pilot of alkaline hydrolysis, should this or<br />

other new burial methods become available, we will<br />

immediately update our private client workflows to<br />

reflect the change.<br />

The first item on the agenda for 2024 is to enhance<br />

Intelliworks Wills to include the new Society of<br />

Trust and Estate Practitioner’s (STEP) Standard<br />

Provisions (3rd Edition.) Following the release of the<br />

Provisions, our specialist team reviewed and added<br />

these to our will drafting workflow, which is now<br />

available for use.<br />

49


FORUM<br />

Conveyancing in 2023<br />

Interview: Elizabeth Jarvis<br />

A Conveyancing interview with the one and only<br />

Elizabeth Jarvis of Landmark. Elizabeth discusses sustainability,<br />

client expectations, and her 2024 priorities.<br />

This issue’s opinions are from:<br />

Elizabeth Javis<br />

Managing Director,<br />

Landmark Search<br />

50


FORUM<br />

With the increasing focus on sustainability and<br />

environmental consciousness, how might the<br />

conveyancing industry evolve to address and<br />

integrate eco-friendly practices in the coming<br />

year?<br />

I would expect to see increased demand for companies to disclose their ecofriendly<br />

practices and future plans. The new generation of consumer is more<br />

likely to seek out ethically responsible firms, prompting both large and small<br />

businesses to prioritise sustainability at the core of their operations. For law<br />

firms, digitalisation and integration are key for meeting sustainability targets. In<br />

our own recent research of law firms, we’ve seen an increase to 52% having a<br />

net zero policy in place, that’s up from 50% the previous year. The pandemic<br />

has helped introduce hybrid working, reducing emissions from commuting and<br />

reduction in office space, the hardest part is reducing scope 3 emissions, which<br />

includes goods and services purchased and therefore the green credentials of<br />

the suppliers that you use becomes very important.<br />

In light of global events and economic shifts,<br />

what predictions can be made about the impact<br />

on property markets and how might these<br />

changes affect conveyancing professionals in<br />

2024?<br />

Landmark’s cross-industry data showed a sustained subdued property market<br />

for much of 2023. With the market as it is, competition for work is high, so we<br />

would expect firms to continue to work harder to attract customers, promoting<br />

the elements that set them apart from the competition. It’s not enough to<br />

be competitive on price, firms are promoting greater visibility and certainty<br />

throughout the transaction process, through technology, to attract customers<br />

who want a better experience.<br />

For home movers, hiring a firm that offers benefits that are synonymous with<br />

their own values – such as committing to a timescale that fits with their plans<br />

– will be a strong pull. Firms that can effectively align their services with core<br />

customer values will position themselves ahead of the competition.<br />

In the context of evolving consumer<br />

expectations, what trends do you anticipate in<br />

terms of client interactions and communication<br />

within the conveyancing sector, and how can<br />

practitioners stay ahead of these expectations?<br />

To meet evolving consumer expectations, property professionals are having<br />

to change the way they work together. For instance, implementing a universal<br />

case management system establishes a standardised workflow for all parties<br />

involved.<br />

In Scotland, the Scottish Standard Clauses form the basis for missives, which<br />

are a series of contractual letters exchanged between solicitors, outlining<br />

the terms of the agreement between a buyer and a seller and specifying the<br />

conditions of sale. This standardised information ensures that all professionals<br />

adhere to a common framework, minimising the need for additional information<br />

requests at a later date. According to MyGov, properties in Scotland complete<br />

in an average of 8 weeks. In contrast, Landmark data found that the average<br />

transaction in England and Wales took 19 weeks.<br />

In our market research we also spoke to recent home movers to get a view<br />

on which factors would improve the overall moving experience, 52% wanted<br />

better communication between estate agents, lenders and conveyancers, 43%<br />

wanted better technology to communicate with conveyancers, for example<br />

through an app.<br />

By fostering closer collaboration among professionals, individuals and their<br />

key data, we enhance transparency and certainty, making possible faster<br />

property transactions. At Landmark we strongly believe in collaboration,<br />

LandmarkConnect brings lenders, surveyors, estate agents and conveyancers<br />

closer by sharing data and insights to keep transactions moving faster through<br />

the property journey.<br />

In terms of customer service, what adjustments<br />

might be necessary for conveyancing<br />

professionals to meet the evolving expectations<br />

of clients in 2024?<br />

<strong>Modern</strong> consumers demand swift responses, setting higher expectations<br />

than ever before. A new generation of homebuyers is unlikely to tolerate<br />

communication gaps with their conveyancer. Today, negative experiences are<br />

promptly shared on platforms like Trustpilot or a company’s social media pages,<br />

impacting the reputation and success of a business. To highlight these our<br />

market research asked recent home movers about expectations on timeframe<br />

from offer accepted to completion, the average was 8.3 weeks, dropping to 6.1<br />

weeks in five years’ time.<br />

Furthermore, with tech-native consumers increasingly unfamiliar with face-toface<br />

interactions, the future distinctly favours user-friendly and environmentally<br />

conscious applications featuring an easily understandable dashboard. This<br />

type of solution can contribute to providing the service customers desire:<br />

transparent, timely updates with property professionals guiding them through<br />

the process. Jargon and complexity are minimised, and customers receive<br />

updates in simple terms, helping them understand why and when certain<br />

information needs to be provided. The positive outcome of this shift is not only<br />

a notably less frustrated consumer, but shortened timelines and increased<br />

certainty that a transaction will successfully complete. Presenting information<br />

electronically has the potential to capture a transaction and ensure that it<br />

progresses smoothly.<br />

What is your company’s first priority in 2024,<br />

and what do you hope to achieve in the year<br />

ahead?<br />

This year, OneSearch has a singular objective: to provide the richest data and<br />

unrivalled expertise which brings clarity to every transaction. For instance,<br />

estate agents require data as soon as a vendor decides to list a property, while<br />

conveyancers typically seek this information when opening the case file. To<br />

streamline this process, clients receive electronic data through an Electronic<br />

Product Information (EPI) that’s easily imported into their systems. The earlier<br />

property professionals have comprehensive information, the better-informed<br />

consumers will be about the feasibility of their purchase. Conveyancers also<br />

gain additional time to secure necessary information, such as permissions for<br />

an extension. This approach results in a more assured transaction as all parties<br />

can collaborate within an agreed timeframe. More firms are approaching us<br />

as they believe serving essential information upfront is fundamental to timely<br />

and successful transactions – and OneSearch is in a privileged position to help<br />

facilitate this.<br />

51


10 MINS WITH<br />

Minutes With...<br />

Marion Silvey<br />

Q<br />

What<br />

is your most memorable achievement whilst<br />

working in your current role?<br />

I’m incredibly proud of how far Spector Constant & Williams has come since<br />

my fellow partners and I set the firm up in 2019. It has been fascinating to see<br />

the business expand and change since inception.<br />

Setting up a new firm brought exciting and interesting challenges, from<br />

working on branding and setting up the office to choosing furniture and<br />

office layout. I love being a lawyer and still thrive on the variety of work, but<br />

being involved more in the business and operational side of things adds an<br />

interesting further dimension to this career.<br />

2024 is our fifth year in business and we’ve come so far. The firm is growing<br />

and attracting talented new lawyers. Our range of services is expanding, with<br />

family law a new addition expanding our experienced breadth of real estate,<br />

finance, corporate and litigation practices.<br />

QWhat has been the most valuable piece of advice<br />

you’ve ever been given?<br />

The best advice I’ve received, and something that I pass on to anyone I’ve<br />

mentored, is to approach life and work with a positive attitude.<br />

Clients of law firms are looking for a ‘can do’ attitude, great advice and<br />

proactivity – and most importantly they want the work to be done by<br />

someone they want to work with.<br />

Most aspects of life can be improved if actioned with a smile.<br />

QWhat has been the key positive or negative impact<br />

of change in your area of the market?<br />

By far the biggest positive change in the property sphere is the increase<br />

in the registration of land. When I started out in my career there was a lot<br />

of unregistered land. Unregistered land is risky for buyers and lenders with<br />

increased potential complications.<br />

The more land that is registered, the less risk the sector holds for investors<br />

and owner occupiers. Transactions become much more straight forward for<br />

clients. With more stabilisation and security comes increased scope for varied<br />

and complex deal structures where required.<br />

Q<br />

If<br />

you were not in your current position, what would<br />

you like to be doing?<br />

Ideally, I would like to be the sixth member of the Spice Girls, but if that failed<br />

to take off you would find me writing trashy but gripping (and hopefully<br />

well-written) fiction novels in a stunning beach-side location with my family<br />

drinking pina coladas (chocolate milk for my daughter).<br />

QWhat three items would you put on display in a<br />

museum of your life and why?<br />

My first item for the museum of my life is a saxophone. I loved playing the<br />

instrument as a child and have many very happy memories playing in wind<br />

bands. It fostered a life-long love of listening to and playing music – and<br />

fostered a joy of collaborating in work ensembles.<br />

The second item in my museum is a bracelet my daughter has made. Family is<br />

the most important part of my life, and my daughter is incredibly creative and<br />

always making things. Her joy of crafting is inspiring.<br />

My final item is a Spector Constant & Williams tote bag. This symbolises<br />

my career and how far I have come. It encapsulates the pride I feel in this<br />

fantastic firm that I’ve helped to create and everything I’ve learned about all<br />

aspects of helping to create and run a law firm from inception.<br />

Marion Silvey,<br />

Real Estate Partner, Spector<br />

Constant & Williams<br />

52


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Digitally onboard new clients using your firm’s branded mobile app.<br />

Pipeline<br />

New Leads<br />

28<br />

Quotes generated, not sent to client<br />

48<br />

Unconverted<br />

162<br />

Follow Ups<br />

38<br />

Client Callback/Instruction requested<br />

12<br />

View All<br />

View Summary<br />

View All<br />

View Summary<br />

View All<br />

View Summary<br />

View All<br />

View Summary<br />

View All<br />

View Summary<br />

Performance<br />

THIS MONTH<br />

Quoted<br />

356<br />

62%<br />

Converted<br />

206<br />

44% 8%<br />

Declined<br />

10% 8%<br />

Activities<br />

65% 8%<br />

Leaderboard<br />

16<br />

1104<br />

206<br />

44%<br />

Today<br />

12<br />

This week<br />

20<br />

This month<br />

356<br />

This year<br />

755<br />

8%<br />

28%<br />

62%<br />

197%<br />

Source<br />

Lead Source Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Total<br />

2022 2022 2022 2022 2022 2022 2023 2023 2023 2023 2023 2023<br />

771 815 634 573 449 317 550 612 693 650 584 788 8172<br />

Website 214 249 222 212 114 76 167 199 267 309 278 450 2963<br />

Barron Financial Services 276 238 132 132 136 42 231 262 222 166 209 141 2518<br />

We Buy Any Home 0 0 0 34 23 101 70 51 84 83 50 79 575<br />

Hall & Willetts Estates 32 5 7 10 4 5 0 1 9 19 10 35 145<br />

Connect UK Auctions 0 8 4 14 17 9 6 9 23 14 14 17 135<br />

Walk in 0 3 4 0 0 0 1 1 6 1 2 13 29<br />

No Source selected 13 14 7 7 3 2 5 11 6 12 6 12 107<br />

Contract 91 190 120 <strong>68</strong> 102 44 16 10 12 2 2 9 705<br />

Showing 1 to 10 of 64 entries<br />

Search<br />

Previous 12 months<br />

Next 12 months<br />

1 2 3 4 5 6 7<br />

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