pdf-NYC Custom Pitch 1-IJO-SDE

242 Greene Avenue, Apt 4C, Brooklyn NY, 11238
Shoe Factory Lofts
P R E P A R E D B Y D e B r a n g o J o h n s o n T e a m

W e l c o m e
Dear Joan and Peter
Thank you for the opportunity to present our comprehensive marketing plan
for your home.
In establishing the value of a home, it is essential to lead with a qualitative
evaluation of the property. The living experience begins long before a potential
buyer enters the actual home. Once identified, a property’s unique qualities are
viewed against the characteristics of other comparable properties which have
recently sold and those that are currently on the market for sale.
From this analysis, certain conclusions emerge that determine optimum
pricing and market position. These conclusions become the basis for
developing an effective marketing strategy.
With the support of Brown Harris Stevens’ substantial resources in every phase
of residential real estate, we will successfully execute your marketing plan.
Our goal will be very simply to obtain the highest price in the shortest period
of time. We look forward to working with you.
Thank You,

I a n
J o h n s o n
DEBRANGO | JOHNSON TEAM.
Suzanne Debrango and Ian Johnson have formed a unique team with over 2 decades of combined experience
and pride themselves in meeting the needs and demands of every transaction. With a diverse portfolio of
properties sold, managed or rented they have exclusively collaborated with one of the city's most active
investor/development firms in affordable homes with over 60 buildings in New York, giving them a broad in-depth
knowledge of every aspect of Real Estate.
Suzanne, an avid food lover with a popular food blog, featured recipes and contest wins,, lives and works in Fort
Greene/Clinton Hill where she has been a resident for more than 15 years. She is a board member of the Clinton
Hill Society as well a member of the Fort Greene Association. Suzanne is an active resident of the community and
President of her Block Association, she prides herself in her extensive knowledge and understanding of Landmark
Brooklyn and her commitment to both sellers and buyers.
Ian, combines his past experience as a hotel executive and co-founder of an online marketing company with his
fondness for the diversity of New York and Brooklyn's neighborhoods. Specializing in renovation projects and
capital improvements, Ian provides highly organized and focused solutions to owners and investors. "Working with
management companies, contractors, architects and landlords gives you a broad perspective on how the city
works and I enjoy being able to match buyers with the home of their dreams. I also believe hard work and
diligence lead to success and ultimately satisfied customers."
Ian Johnson
Licensed RE Salesperson
ianjohnson@bhsusa..com
718-613-2994

S u z a n n e
D e B r a n g o
DEBRANGO | JOHNSON TEAM.
Suzanne Debrango and Ian Johnson have formed a unique team with over 2 decades of combined experience
and pride themselves in meeting the needs and demands of every transaction. With a diverse portfolio of
properties sold, managed or rented they have exclusively collaborated with one of the city's most active
investor/development firms in affordable homes with over 60 buildings in New York, giving them a broad in-depth
knowledge of every aspect of Real Estate.
Suzanne, an avid food lover with a popular food blog, featured recipes and contest wins,, lives and works in Fort
Greene/Clinton Hill where she has been a resident for more than 15 years. She is a board member of the Clinton
Hill Society as well a member of the Fort Greene Association. Suzanne is an active resident of the community and
President of her Block Association, she prides herself in her extensive knowledge and understanding of Landmark
Brooklyn and her commitment to both sellers and buyers.
Ian, combines his past experience as a hotel executive and co-founder of an online marketing company with his
fondness for the diversity of New York and Brooklyn's neighborhoods. Specializing in renovation projects and
capital improvements, Ian provides highly organized and focused solutions to owners and investors. "Working with
management companies, contractors, architects and landlords gives you a broad perspective on how the city
works and I enjoy being able to match buyers with the home of their dreams. I also believe hard work and
diligence lead to success and ultimately satisfied customers."
Suzanne DeBrango
Licensed RE Salesperson
sdebrango@bhsusa..com
718-613-2991

O W N H O U S E S
T
SOUTH OXFORD STREET
104
P a s t C l o s i n g s
The following is a list of selected sold properties in which I have represented the seller, the buyer, or both:
831 Carroll Street
270 Vanderbilt Avenue
357 MONROE STREET
803 GREENE AVENUE
584 Washington Avenue
85 CLERMONT AVENUE
179 Vanderbilt Avenue
21 Irving Place
6 Virginia Place
265-275 Washington Avenue
230 DAHILL ROAD
68 Greene Avenue
388 State Street
67 Greene Avenue
130 SAINT JAMES PLACE
366 PARK PLACE
69 Downing Street
1059 Fulton Street
827 East 21st Street
391 Classon Avenue
7024 Louise Terrace
436 Classon Avenue
573 Vanderbilt Avenue
176 South Elliot Place
582 Macdonough
437 Waverly Avenue
405 Clinton Avenue
274 Lafayette Avenue
373 Carlton Avenue
455 Marlborough Road
413 1st Street
48 Madison Street
375 11th Street
418 4th Street
284 Vanderbilt Avenue
433 Waverly Avenue
39 St Felix
566 10th Street
286 Vanderbilt Avenue
314 Washington Avenue
140 Seeley
21 South Oxford Street
186 Adelphi Street
191 Crown Street
330 Gates Avenue
225 Cumberland Street
152 Lafayette Avenue
339 Washington Avenue
166 Washington Park
243 Stuyvesant Avenue
1 South Portland
181 Washington Park
267 St James Place
104 1/2 Vanderbilt Avenue
362 Adelphi Street
272 Marlborough Road
1181 Bergen Street
204 Adelphi Street
183 Ashland Place
435 Clinton Avenue
1278 Carroll Street
85 Clermont Avenue
129 Prospect Place
398 Park Place
C O O P E R A T I V E S A N D C O N D O M I N I U M S
27 Irving Place Apt 1A
1165 EAST 54TH STREET, #4S
535 Dean Street Apt 511
376 President Street Apt 4L
27 Irving Place Apt 2A
122 ASHLAND PLACE, #16D
392 Bergen Street Apt 3
535 Dean Street Apt 516
230 Ashland Place Apt 18A
535 Dean Street Apt 517
35 UNDERHILL AVENUE, #A4A
320 Washington Avenue Apt 1E
535 Dean Street Apt 618
230 Ashland Place Apt 8B
338 Prospect Place Apt 5I
443 CLINTON AVENUE, #2N
232 7th Street Apt 2R
535 Dean Street Apt 802
144 PARK PLACE, #2F
35 Underhill Avenue Apt A4a
252 Richardson Street Apt 3L
359 16th Street Apt 1A
69 South Oxford Street Apt 5D
535 Dean Street Apt 204
805 5th Avenue Apt 5A
535 Dean Street Apt 217
285 Windsor Place Apt 7
203 Howard Avenue Apt 2A
230 Ashland Place Apt 5A
299 Prospect Place Apt 4R
970 Kent Avenue Apt 501
535 Dean Street Apt 314
10 Slocum Place Apt 4E
535 Dean Street Apt 506
305 Washington Avenue Apt B3
555 Washington Avenue Apt 1C
159 Carlton Avenue Apt 3A
609 Myrtle Avenue Apt 4B
27 Irving Place Apt 2B
438 12th Street Apt 3D
27 Irving Place Apt 3A
89 Garfield Place Apt 1
636 Pacific Street Apt 101
443 Clinton Avenue Apt 1S
529 Court Street Apt 205
636 Pacific Street Apt 601
404 6th Avenue Apt 2
27 Irving Place Apt 3B
41 Eastern Parkway Apt 9E
27 Irving Place Apt 4A
535 Dean Street Apt 915
417 Clinton Street Apt 5
535 Dean Street Apt 916
430 Clinton Avenue Apt 3H
27 Irving Place Apt 4B
411 15th Street Apt P
360 Clinton Avenue Apt 3F
550 5th Avenue Apt C4
376 President Street Apt 4C
259-275 21st Street Apt 1J

E N T A L S
R
134 JORALEMON STREET
•
• 1171 BEDFORD AVENUE, #3F
• 420 PROSPECT PLACE, #3B
• 86 LEXINGTON AVENUE, #2B
• 1198 PACIFIC STREET, #3D
• 243 STUYVESANT AVENUE, #2
• 104 SOUTH OXFORD ST, #A
• 134 JORALEMON STREET, #2
• 567 MONROE STREET, #2
• 1446 PACIFIC STREET, #1B
• 521 ST. MARKS AVENUE, #5C
• 134 JORALEMON STREET, #3A
• 364 MONTGOMERY ST, #4A
• 441 WASHINGTON AVENUE, #2
• 1198 PACIFIC STREET, #3C
• 1171 BEDFORD AVENUE, #3F
• 428 WAVERLY AVENUE, #1
• 177 LAFAYETTE AVENUE, #3
• 39 IRVING PLACE, #2
• 1198 PACIFIC STREET, #3G
• 850 FRANKLIN AVENUE, #3B
• 1171 BEDFORD AVENUE, #4R
• 808 PARK PLACE, #3B
• 615 STERLING PLACE, #2A
• 1198 PACIFIC STREET, #3G
• 1031 BERGEN STREET, #2B
• 124 KINGSTON AVENUE, #1A
• 1272 PACIFIC STREET, #1A
• 577 SAINT MARKS AVE, #A/1
• 10 CAMBRIDGE PL, #1
• 577 SAINT MARKS AVE #2B
• 14 FORT GREENE PLACE
• 615 STERLING PLACE, #3R
• 65 STUYVESANT AVE, #2B
• 1203 ROGERS AVENUE, #1A
• 1171 BEDFORD AVENUE, #3/R
• 521 ST. MARKS AVENUE, #5D
• 134 JORALEMON ST, #2A
• 428 WAVERLY AVENUE, #1
• 1311 HALSEY STREET, #2A
• 1311 HALSEY STREET, #1A
• 104 SOUTH OXFORD ST #A
• 468 WASHINGTON AVE, #3
• 1171 BEDFORD AVENUE, #3F
• 14 FORT GREENE PLACE, #2
• 14 FORT GREENE PLACE, #4
• 1010 RUTLAND ROAD, #2F
• 286 WILLOUGHBY AVE, #3A
• 1011 RUTLAND ROAD, #3F
• 177 LAFAYETTE AVENUE, #4
• 615 STERLING PLACE, #2B
• 14 FORT GREENE PLACE, #1
• 104 SOUTH OXFORD ST, #A
• 1051 EASTERN PARKWAY, #2C
• 603 FRANKLIN AVENUE, #4A
• 615 STERLING PLACE, #3B
• 577 SAINT MARKS AVE, #2B
• 295A BAINBRIDGE ST, #4B
• 476 CLASSON AVENUE, #1
• 177 LAFAYETTE AVENUE, #3
• 364 MONTGOMERY ST, #3A
• 14 FORT GREENE PLACE, #2
• 1051 EASTERN PARKWAY, #3A
• 177 LAFAYETTE AVENUE, #4
• 295A BAINBRIDGE ST, #3B
• 54 EAST 52ND STREET, #2
• 14 FORT GREENE PLACE, #3
• 577 SAINT MARKS AVENUE, #1
• 1192 DEAN STREET, #2A
• 86 LEXINGTON AVENUE, #2B
• 39 IRVING PLACE, #2
• 1272 PACIFIC STREET, #2B
• 39 CLAVER PL, #2NDFLOOR
• 54 EAST 52ND STREET, #3B
• 577 NOSTRAND AVENUE, #3A
• 468 WASHINGTON AVENUE, #3
• 468 WASHINGTON AVENUE, #3
• 1311 HALSEY STREET, #3
• 521 ST. MARKS AVENUE, #5B
• 1051 EASTERN PARKWAY, #C/4
• 14 FORT GREENE PLACE
• 1324 SAINT JOHNS PLACE, #2B
• 1086 HERKIMER STREET, #2
• 14 FORT GREENE PLACE, #4
• 1259 FLATBUSH AVENUE, #3A
• 1011 RUTLAND ROAD, #2R
• 1031 BERGEN STREET, #2B
• 1011 RUTLAND ROAD, #2F
• 1171 BEDFORD AVENUE, #APT2
• 1198 PACIFIC STREET, #3C
• 468 WASHINGTON AVENUE, #2
• 104 SOUTH OXFORD STREET
• 1011 RUTLAND ROAD, #3R
• 1311 HALSEY STREET, #3
• 615 STERLING PLACE, #3B
• 1171 BEDFORD AVENUE, #3F
• 1051 EASTERN PARKWAY, #4C
• 577 ST. MARKS AVENUE, #4B
• 1272 PACIFIC STREET, #2B
• 1272 PACIFIC STREET
• 364 MONTGOMERY ST, #2A
• 767 MONROE STREET, #2A
P a s t C l o s i n g s
The following is a list of selected sold properties in which I have represented the seller, the buyer, or both:
C O O P E R A T I V E S A N D C O N D O M I N I U M S
360 Clinton Avenue Apt 6K
299 13th Street Apt 4C
40 Tehama Street Apt 1L
392 8th Street
209 Clinton Avenue Apt 12G
353 2nd Street Apt 4L
209 Clinton Avenue Apt 12F
321 Clinton Avenue Apt 9
275 Webster Avenue Apt 1K
209 Clinton Avenue Apt 12F
144 Park Place Apt 3R
1818 Newkirk Avenue Apt 6G
122 Ashland Place Apt 16D
140 8th Avenue Apt 3P
140 E 2nd Street Apt 3P
135 Prospect Park South West •
430 Clinton Avenue Apt 3H
366 PARK PLACE, #2
1198 PACIFIC STREET, #5D
1259 FLATBUSH AVENUE, #3A

P a s t C l o s i n g s
R E N T A L S
• 1010 Rutland Road Apt 3R
• 364 Montgomery St Apt 3B
• 516 Sterling Place Apt 3B
• 101 West 106th Street Apt 4W
• 390 Wadsworh Avenue Apt 5G
• 615 Sterling Place Apt 2A
• 458 Howard Avenue Apt 1
• 521 St Marks Avenue Apt 5B
• 390 Wadsworth Avenue Apt 2E
• 440 East 98th Street Apt 2A
• 440 East 98th Street Apt 1A
• 567 Monroe Street Apt 2
• 603 Franklin Avenue Apt 4A
• 1272 Pacific Street Apt 2B
• 1324 St Johns Place Apt 2B
• 577 Notstrand Avenue Apt 3A
• 364 Montgomery Place Apt 4A
• 1086 Herkimer Street Apt 1B
• 1311 Halsey Street Apt 3A
• 1171 Bedford Avenue Apt 3F
• 1051 Eastern Parkway Apt 4C
• 521 St Marks Avenue Apt 6A
• 808 Park Place Apt 2B
• 101 West 106th Street Apt 5W
• 771 Monroe Street Apt 1A
• 603 Franklin Avenue Apt 1A
104 South Oxford Street Apt B
• 390 Wadsworth Avenue Apt 6B
476 Classon Avenue Apt 1
• 521 St Marks Avenue Apt 5D

Our Agents
At every level of Brown Harris Stevens, you will find highly experienced, knowledgeable experts, singularly focused
on achieving their clients’ and customers’ satisfaction. In residential sales, our brokers are exceptional and transact
on average over $7 Billion in sales each year in New York City alone. Our agents average more than 20 years in
residential real estate, by far the highest in the industry, and have marketing and negotiating skills that produce
the City’s highest rate of success in arranging transactions for their clients.
Our Firm
A key element in our success is the unique role of our sales executives, who deliver a company-wide team effort
that empowers the brokers and enhances their service to our clients. Ready access to objective counsel from
our managers, all of whom were top brokers themselves, adds a crucial dimension to their deal-making and
negotiating effectiveness of our brokers. With 45+ offices in New York City, Hamptons, Connecticut, New Jersey,
Hudson Valley, Miami, and Palm Beach, Brown Harris Stevens is the largest privately held real estate firm in
the New York Metropolitan Area.
Our Resources
Brown Harris Stevens agents have access to the best technology in the industry, from our state-of-the-art
listing system designed by our in-house development team to our proprietary database of closed sales, to
our website and more. Our relationships with numerous heavily trafficked online resources ensure that our
listings quickly have a prominent presence on the internet, both in the New York marketplace and globally.
Brown Harris Stevens is the only brokerage firm with an in-house chief economist who produces our reports
which offer authoritative analysis and statistical data of trends and prices.

is
celebrating 150 years in business—a
milestone few companies in any industry can
claim. Since its founding in 1873, BHS has
persevered through changing skylines,
boom-and-bust cycles, war, advancements in
technology, pandemics, and 29 U.S.
presidents. Our firm is now one of the largest
privately owned real estate brokerages in the
country, with more than 40 offices across four
states. To commemorate our history, we put
together a comprehensive timeline detailing
key events that have shaped BHS over these
last 150 years. After all, our past serves as a
foundation for future growth.

Our Offices
N e w Y o r k C i t y
H a m p t o n s
C o n n e c t i c u t
Greenwich
East Side
East Hampton
Midtown East
Darien
Bridgehampton
Sag Harbor
West Side
Rowayton
Southampton
New Canaan
Village
Flatiron
Westport
Westhampton Beach
Stamford
SoHo
Tribeca
F l o r i d a
N e w J e r s e y
Harlem
Palm Beach
Brooklyn Heights
West Palm Beach
Hoboken
Montclair
Park Slope
Lake Worth
Miami Beach
Cobble Hill
South Slope
H u d s o n V a l l e y
Key Biscayne
Bay Ridge
Greater Miami
Hudson
Rhinebeck
Long Island City
South Miami
Forest Hills
Riverdale

W h e t h e r y o u ’ r e b u y i n g o r s e l l i n g a h o m e ,
l e a r n w h a t o u r M a s t e r y o f t h e C r a f t c a n m e a n t o y o u .
Buying and selling real estate is hard. It’s a serious, complicated business that requires a mastery of the
craft — a high degree of strategic acumen, nuance, and carefully chosen tactics to do it well. Guidance
from thoughtful, experienced professionals skilled in a variety of areas — pricing strategy, marketing,
negotiation, and more — is essential to help the client come out on top in a high-stakes, competitive
transaction.

Six of the top 10 prices ever paid for a Townhouse.
We have provided generations of clients exceptional
Connecticut
expertise in real estate service for close to 150 years in
we are the leader in Lower Fairfield County in sales of
waterfront homes and hold records for highest prices
all our markets. Our historic dominance of the high-end
of the market continues.
in New Canaan, Greenwich, Darien, Stamford, and
We frequently and continuously break our own records.
Co-Ops
New Jersey
we sell more homes over $1M than any other firm in
Rowayton.
our markets.
Five of the top 10 prices ever paid for a Co-Op.
Forty percent of the top 50 prices ever paid for a Co-Op.
The Hamptons
The 4 highest prices ever paid for a Co-Op.
Condos
we have achieved record sales throughout the East End
for over 25 years.
The 2 highest prices ever paid for a non-new
development Resale Condo.
Miami
Twenty-four percent of the top 50 prices ever
we hold the record for the highest price ever paid for
paid for a Condo.
Townhouses
Palm Beach
a Condo.
The highest price ever paid for a Townhouse.
we hold the record for the highest-priced oceanfront
sale s.
Forty-Six percent of the top 50 prices ever paid
for a Townhouse.
And the highest price ever
paid per square foot for any
non-new development
Resale Property.
Nationwide
we are ranked #1 in the Nation by REAL Trends with the
highest average sales price per agent in the US.

2022 Marketing Awards
B E S T C O N S U M E R M A T E R I A L S A W A R D
The BHS Marketing Team was recognized for its overall design of property marketing materials
compared to 600+ brokerages in the Leading Real Estate Companies of the World network.
C O M P A N Y B R A N D A D V E R T I S I N G A W A R D
The BHS Marketing Team was honored for the Mastery of the Craft advertising campaign.
This successful campaign was singled out amongst 600+ brokerages within the network.

# 1 P r i v a t e l y H e l d F i r m i n
P u b l i c R e l a t i o n s
According to Meltwater data, Brown Harris Stevens Public Relations, led by Ashley Murphy, is the top East
Coast-based real estate firm - as well as the top privately held firm - among our largest competitors when it
comes to press hits, broadcast mentions, and audiences reached so far in 2022.
BHS agents, executives, data, and listings were covered an astounding 2,400+ times so far this year, achieving
over 13 billion global audience impressions!
What does this mean for you? BHS and our listings are seen across the broadest audience of potential buyers.
Being the most visible real estate firm in the press means increased exposure for your property - locally,
regionally, nationally and internationally.

Our
Global
Reach
W H E R E H E R I T A G E M E E T S
I N N O V A T I O N S I N C E 1 8 7 3
Brown Harris Stevens is an influential Affiliate
Member of Leading Real Estate Companies of
the World® and its luxury marketing arm, Luxury
Portfolio International®. We are also exclusive
members in our regions with London based
Mayfair International further expanding our
reach in Western Europe Markets. This premier
network affiliation combined with our innovative
exclusive co-marketing program, BHS Partnering
Worldwide® enables us to provide you with a
uniquely targeted global reach, bringing your
property to the attention of the highest number of
qualified buyers worldwide.

LUXURY PORTFOLIO INTERNATIONAL’S global reach is demonstrated by its website visitors from over
200 countries/territories every month, site translation in nine languages, conversion to multiple
currencies and a combined $257 billion in U.S. home sales last year.
LEADING REAL ESTATE COMPANIES OF THE WORLD brings your Brown Harris Stevens listing to a
network of 550 other top independent real estate firms across the globe, encompassing 135,000 sales
associates, across 70 countries.

Global Exposure through the
Leading Real Estate Companies of the
World Network
M O R E U . S . H O M E S A L E S V O L U M E T H A N A N Y O T H E R R E A L E S T A T E N E T W O R K ,
F R A N C H I S E O R B R O K E R A G E B R A N D . $ 2 5 7 B I L L I O N I N U . S . H O M E S A L E S V O L U M E
As an affiliate of Leading Real Estate Companies of the World,® our brokerage is a local and
global market leader working on your behalf. LeadingRE’s world-class marketing resources and
connections allow us to provide you with a truly exceptional real estate experience.

BHS Partnering Worldwide is a thriving mutual advertising and marketing vehicle for exceptional listings of
the most respected high-end residential real estate brokerages from around the world, whom we have
hand-selected to be our partners. BHS Partnering Worldwide is unique in that it allows for the listing agent’s
firm and direct contact information to be prominently shown to bring buyers directly to your property.
The benefits of our partnerships are reciprocal. Partners help to promote very high-end listings from BHS on
their respective websites, across social media, and in print.
Headquartered in London and the hub of our
•
UK and European network enabling us to work
with other like-minded brokerages as well as
the European investor.
Listings are featured on the websites of the
•
Global Financial Times and Country Life.
Promoting our listings via editorial features in
•
the international property press.

Staging & Preparation
In order to maximize the sales price, properties will sometimes need to be staged so it appeals to the
largest number of prospective buyers as possible. In addition, staging reduces the time on the market,
thus saving you monthly expenses in the process. Even the most beautifully decorated home will often
Coordination of Marketing Materials
need to make minor staging modifications to maximize buyer appeal.
We plan to hit the ground running with the marketing campaign. All materials will be ready so the buyers
will have all information at their finger-tips from day one.
Public Relations
For Unique or special interest properties, our Communications Team will leverage our extensive
relationships with online, print, TV and other media outlets to obtain appropriate publicity for the
property.
Pricing Is Key
Proper pricing from the very beginning is key to achieving maximum value for the property in the shortest
period of time. Overpriced properties attract little to no interest and tend to languish on the market. Year
over year, properly priced homes typically generate an offer within the first twelve to fifteen showings.
Pricing competitively will help sell your real estate in the shortest possible time.

Maximize your home's value and minimize its time on the market. Curate by BHS makes your home-selling process
seamless, whether your home needs a minor refresh or a complete transformation. With no upfront costs, Curate by
BHS lets you unlock your home's true potential and pay for your upgrades only after you sell.
H O W I T W O R K S
You and your BHS agent discuss what upgrades will best
1.
position your home for sale and decide on an estimated
budget.
2.
We assign you a dedicated project manager and together
you curate vendors from our network of fully insured and
vetted service providers.
3.
The vendors get to work. Your project manager oversees
everything and your BHS agent is there every step of the
way.
4.
Once the projects are complete, you and your agent place
your home on the market.
5.
Your home sells more quickly at a higher price as a result
of the upgrades. The cost of services is deducted from
your selling price.

Harris Stevens Home Concierge Program is powered by Zoom Casa. Brokerage makes no representations or warranties, expressed or implied. Terms
Brown
conditions apply. All rights reserved. Copyright 2020 Zoom Casa, LLC.
and
W h a t S e r v i c e s D o e s C u r a t e b y B H S C o v e r ?
With Curate by BHS, you can move forward with complete cosmetic
upgrades such as painting walls, decluttering, improving fixtures, and
landscaping. Also available are professional staging and design, as well
as full renovation services.
We also cover health and safety items like COVID-19 decontamination
services. Our program covers a wide variety of services. Here is a
sampling of the most popular in our program:
C L E A N I N G / D E C L U T T E R I N G
S T A G I N G & D E S I G N
COVID-19 Decontamination Services
Professional Staging
Vapor Aerial Decontamination
Interior Design
Professional Deep Cleaning
Painting
Decluttering
Urban Landscaping and Fencing
Storage
Packing/Moving
A D D I T I O N A L S E R V I C E S
Pest Control
R E N O V A T I O N
Excavating/Oil Tank Removal
Renovation
HVAC
General Contracting
Mold/Asbestos/Radon
Countertops
Septic Systems
Plumbing
Well Water Systems
Electrical Work/Lighting
Driveway Sealing/Asphalting
Masonry
Flooring
Carpentry
Roofing/Chimney Repair
Swimming Pool/Spa Repair

M a r k e t i n g Y o u r P r o p e r t y
W O R L D W I D E O N L I N E M A R K E T I N G
Marketing online through BrownHarrisStevens.com
•
Marketing on the Luxury Portfolio International & Leading Real Estate Companies of the World
•
websites.
At the very high end of the market, marketing through BHS Partnering Worldwide.
•
•
Additional online advertising through NYTimes.com, WSJ.com, Realtor.com,
•
Juwai.com, Mansionglobal.com, Marketwatch.com and others.
•
All of our listing are fed to the Real Estate Board of New York’s syndicated listing system which
sends listings to 200+ listing aggregators.

Direct to Customer
•
Private Networking — Email campaign to our
network of private clients and the NYC brokerage
community.
Digital advertising to targeted consumers based
•
on behavior and geography
•
We will organize Open Houses by appointment
when appropriate and implement the highest
health and safety precautions on all showings that
are in line with CDC guidelines.
•
Targeted Mailings of BHS Postcards to select
buildings and our network of private clients.
We will utilize live streaming and video conference
•
technology to provide virtual showings on request
for all potential buyers.
Direct to Brokerage
Community
•
Immediate Co-Brokerage within 24 hours to all
residential broker members of The Real Estate
Board of New York (REBNY).
•
E-Blasts to our select list of top NYC brokers and
other BHS Worldwide Partners.
•
We will organize Broker Open House tours for all
potential buyers with approval.

Objectives
To create a buzz and excitement about your
•
T H E M A R K E T I N G
property in the market place.
P L A N T O I N T R O D U C E
•
Y O U R P R O P E R T Y
To position your property as a quintessential
New York residence that buyers will want to call
We will develop and execute a
their home.
custom, multi-layered marketing
program specifically for you.
To professionally present your property to the
•
largest number of qualified buyers in New York
City, North America and around the world with
We will continually communicate
with you and provide progress
high quality print and digital marketing
reports as needed.
materials produced by our extensive in-house
marketing department.

While Brown Harris Stevens celebrates all
residential real estate, some homes are
unequivocally special and unique.
Exceptional Residential Properties is a
showcase of these amazing listings from
across our regions, and internationally
through BHS Partnering Worldwide. It is
inserted 4x annually in The Sunday New
York Times to subscribers across the
tri-state area and South Florida.
The digital version is always available at BrownHarrisStevens.com/ERP bringing these
remarkable properties to a global audience.

We feature standout listings from each of our
markets in our semi-annual, perfect-bound
publication. Entrance Magazine is circulated in
NYC directly to doorman buildings and
commercial establishments, strategic local
paper insertions across Southern Fairfield
County, in boutique shops and stores
throughout the Hamptons, and in the South
Florida editions of The New York Times.
The magazine is also published digitally
at BrownHarrisStevens.com/entrance ,
,
bringing these remarkable properties to a
global audience.

S h o w i n g s
O R G A N I Z E , S C H E D U L E
& C O N D U C T
•
All appointment requests will be coordinated
with you in advance.
Pre-screening of prospective purchasers to
•
determine the seriousness of intent, financial
wherewithal and ability to complete the sale.
•
Move prospects into the bidding phase of the
sales process – i.e., for interested parties,
schedule architects, engineers/inspectors,
appraisers, etc.

Digital Strategy
B H S W E B S I T E
Our recently redesigned website, bhsusa.com was
featured by Inman News, and is one of the most
trafficked brokerage websites in the industry. Our
daily visitor count has increased monthly, signaling
the effectiveness of our search engine optimization
strategy, and demonstrating BHS’s continued
dominance of consumer mindshare.

S Y N D I C A T I O N
W H E R E D O E S Y O U R L I S T I N G
A P P E A R O N L I N E ?
BHS has a number of partners online that
automatically feature our listings.
A T P R E S E N T , O U R P R I M A R Y
P A R T N E R S A R E :
WSJ.com
Barrons.com
MansionGlobal.com
Juwai.com
Barrons.com/penta
Marketwatch.com
LuxuryPortfolio.com
LeadingRE.com
Realtor.com
Brownstoner.com
UrbanDigs.com
Zumper.com
Apartments.com
221list.com
homes.com
Financialtimes.com

Online
Advertising
Over 90% of all buyers begin their home
search on the internet. Our relationships
with numerous heavily-trafficked online
resources ensure that very quickly your
property has a prominent presence on the
internet, both in the New York marketplace
and globally. All Brown Harris Stevens’
exclusive listings are featured on the most
highly-trafficked real estate websites in the
New York Tri-State area. Our exclusives are
fed to over 200 listing aggregators.
O N L I N E A N A L Y T I C S
Brown Harris Stevens agents have access to
the best technology in the industry and can
provide detailed statistics about internet
traffic to each exclusive listing on our
website.

T H E C A M P A I G N S
W I L L R E A C H T H E
F O L L O W I N G S I T E S
All BHS sales exclusives over $1M will receive a
3-month digital advertising campaign on a
multitude of sites that are specifically geared
toward high net worth audiences in the NY Metro
and South Florida areas.

S E A R C H A B L E A D U N I T S
In response to NYTimes.com’s removal of its
popular real estate search section, BHS
Marketing developed a custom searchable ad
unit that lives on articles related to real estate
and the economy in the geo-targeted areas of
NYC, NJ, CT, Hamptons, and South Florida. This
allows your listing to be seen by exponentially
more qualified, high-net-worth individuals. BHS
is one of the only firms to launch such a product
on the popular news site.

Social Media
A U T O M A T I C R E T A R G E T I N G
W I T H O N L I N E A D S
B H S c u r r e n t l y e n g a g e s w i t h a n u m b e r o f p r o g r a m s
o n l i n e t h a t a u t o m a t i c a l l y p u b l i s h o u r l i s t i n g s o n
w i d e l y v i e w e d s i t e s . T h e l i s t o f p u b l i c a t i o n s i s l o n g ,
c o v e r i n g u p t o 1 , 0 0 0 a t t i m e s , a n d i s i d e n t i f i e d a n d
o r g a n i z e d b y a n a l g o r i t h m t h a t i d e n t i f i e s O n - l i n e
s e a r c h b e h a v i o r a n d c o n s u m e r i n t e r e s t s t h a t o v e r l a p
w i t h p r o p e r t y s e a r c h e s . F o r e x a m p l e , i f a c o n s u m e r
c o m e s t o o u r s i t e ( b h s u s a . c o m ) , t h e y a r e t a g g e d w i t h
a n i n v i s i b l e t r a c k e r t h a t f o l l o w s t h e m a r o u n d t h e
i n t e r n e t . T h e n , w h e n t h e y a r r i v e a t a n o n l i n e
p u b l i c a t i o n t h a t ’ s p a r t o f o u r p r o g r a m , t h a t s i t e
k n o w s t o s e r v e t h e m w i t h a n a d v e r t i s e m e n t
f e a t u r i n g B H S l i s t i n g s .
D I G I T A L A D R E T A R G E T I N G
T E C H N O L O G Y
B H S A g e n t s w o r k w i t h i n a h y p e r - t a r g e t e d
d i g i t a l a d v e r t i s i n g p l a t f o r m b u i l t s p e c i f i c a l l y
f o r t a r g e t i n g p r o s p e c t i v e b u y e r s . L e v e r a g i n g
e t a r g e t i n g a n d o t h e r p r o p r i e t a r y t e c h n o l o g y ,
r
o u r r e s u l t s h a v e o u t p e r f o r m e d s t a n d a r d
o n l i n e a d v e r t i s i n g m e t r i c s b y a l m o s t d o u b l e i n
s o m e c a s e s .

Social Media
T I K T O K
L a u n c h e d i n A p r i l 2 0 2 2 , t h e o f f i c i a l B H S T i k T o k
g a r n e r e d 6 0 K + f o l l o w e r s , 5 0 0 K l i k e s , a n d t e n s o f
m i l l i o n s o f i m p r e s s i o n s i n t h e f i r s t f o u r m o n t h s . E a c h
o f o u r T i k T o k l i s t i n g v i d e o s i s s e e n b y t e n s o f
t h o u s a n d s , w i t h o u r h i g h e s t - v i e w e d p r o p e r t y v i d e o
b r e a k i n g a r e c o r d f o r t h e m o s t - v i e w e d T i k T o k
p r o p e r t y v i d e o b y a n y m a j o r U . S . b r o k e r a g e .
S O C I A L M E D I A B O O S T E D A D S
W e a r e e x c i t e d t o p r o m o t e y o u r p r o p e r t y i n a c u s t o m S o c i a l M e d i a b o o s t e d c a m p a i g n . B y b o o s t i n g y o u r
p r o p e r t y w i t h o u r s o c i a l t e a m , y o u g e t c o m p a n y s p o n s o r s h i p t o p r o m o t e t h e l i s t i n g u n d e r o u r s o c i a l m e d i a
a c c o u n t . T h e p o s t w i l l o r g a n i c a l l y r e a c h o u r 5 0 k + f o l l o w e r s a c r o s s F a c e b o o k a n d I n s t a g r a m , a s w e l l a s t e n s
o f t h o u s a n d s m o r e t h r o u g h o u r t a r g e t e d a d v e r t i s i n g b o o s t . T h i s t y p e o f p o s t e s t a b l i s h e s a s o l i d f o u n d a t i o n
f o r a l i s t i n g l a u n c h - f o r e x a m p l e , a w e e k l o n g c a m p a i g n c a n r e a c h a r o u n d 5 , 0 0 0 v i e w e r s w h o h a v e
e x h i b i t e d i n t e r e s t o n l i n e f o r y o u r l i s t i n g c r i t e r i a .

Email
E M A I L M A R K E T I N G
E m a i l m a r k e t i n g c o n t i n u e s t o b e t h e m o s t e f f e c t i v e
c h a n n e l i n d i g i t a l m a r k e t i n g . L a n d i n g i n s o m e o n e ’ s i n b o x
w i t h r e l e v a n t a n d i n f o r m a t i v e c o n t e n t d r a m a t i c a l l y
i n c r e a s e s y o u r c h a n c e s o f g e n e r a t i n g a w a r m l e a d . U s i n g
o u r p r o p r i e t a r y p l a t f o r m , P i l o t , y o u r l i s t i n g s w i l l r e a c h t h e
r i g h t a m o u n t o f b r o k e r s a r o u n d y o u r a r e a w h o h a v e
c l i e n t s t h a t m e e t y o u r c r i t e r i a .
P I L O T
P i l o t i s t h e p r o p r i e t a r y e m a i l m a r k e t i n g p l a t f o r m o f B H S . T h i s
s e l f - s e r v i c e a p p l i c a t i o n c o n t a i n s a r o b u s t l i b r a r y o f e m a i l t e m p l a t e s , f o r
b o t h p r o p e r t y - b a s e d m a r k e t i n g a n d p e r s o n a l p r o m o t i o n . I n a d d i t i o n ,
t h e r e a r e s o c i a l m e d i a t e m p l a t e s f o r y o u r a g e n t t o g e n e r a t e t h e i r o w n
g r a p h i c s a n d t h e n s h a r e a c r o s s t h e i r p e r s o n a l a c c o u n t s .
P I L O T S M A R T L I S T
A g r e a t b e n e f i t o f P i l o t i s t h e S m a r t L i s t t e c h n o l o g y . P i l o t
o p e r a t e s b a s e d o n a n a l g o r i t h m w h i c h , s p e c i f i c t o e a c h
l i s t i n g , a u t o m a t i c a l l y g e n e r a t e s a n e m a i l l i s t o f a l l b r o k e r s
w h o h a v e s o l d , o r w h o c u r r e n t l y r e p r e s e n t i n a s i m i l a r p r i c e
r a n g e o r p r o x i m i t y t o y o u r e x c l u s i v e . T h i s S m a r t L i s t e n a b l e s
u s t o r e a c h a t a r g e t e d l i s t o f b r o k e r s w h o l i k e l y h a v e c o n t a c t
w i t h t h e b u y e r p o o l f o r y o u r l i s t i n g .

Email
C O R P O R A T E E M A I L – T H E C U R A T E D C O L L E C T I O N
B H S m a n a g e s h i g h l y s u c c e s s f u l c o r p o r a t e e m a i l c a m p a i g n s , d i r e c t t o c o n s u m e r s . E v e r y w e e k , w e s e n d o u t a
c u r a t e d c o l l e c t i o n o f l i s t i n g s o f p a r t i c u l a r i n t e r e s t t o o v e r 5 0 , 0 0 0 r e c i p i e n t s . I f y o u r l i s t i n g i s s e l e c t e d f o r a
f e a t u r e , w e w i l l b e s u r e t o l e t y o u k n o w a n d s h a r e t h e e n g a g e m e n t r e s u l t s .

Marketing Services
M E D I A A N D C O N T E N T
S E R V I C E S
T h r o u g h a n e t w o r k o f h i g h l y e x p e r i e n c e d v e n d o r s ,
w e o f f e r t h e b e s t q u a l i t y c o n t e n t t o p r o m o t e y o u r
l i s t i n g s . Y o u c a n a c c e s s e x p e r t r e a l e s t a t e
h o t o g r a p h y , p r o p e r t y v i d e o s , v i r t u a l s t a g i n g , 3 D
p
w a l k t h r o u g h s , d e t a i l e d f l o o r p l a n s a n d m o r e
t h r o u g h o u r s e r v i c e s t e a m .
V I D E O T O U R S A N D
S L I D E S H O W S
W e c a n w o r k w i t h a p r o f e s s i o n a l f i l m c r e w t o f e a t u r e y o u r
l i s t i n g a s w e l l a s c o l l a b o r a t e w i t h t h e B H S M a r k e t i n g T e a m t o
t r a n s f o r m y o u r s t a t i c p r o p e r t y i m a g e s a n d a d d m o v e m e n t ,
m u s i c , a n d t e x t o v e r l a y s t o c r e a t e a d y n a m i c a n d
c o s t - e f f e c t i v e v i d e o f o r y o u r l i s t i n g .
V I R T U A L S T A G I N G
A d d f u r n i t u r e a n d d e c o r t o e m p t y r o o m s , r e m o v e a n d
r e p l a c e c u r r e n t f u r n i s h i n g s w h e n d e s i r e d , a n d d i g i t a l l y
e n h a n c e t h e a e s t h e t i c o f a p r o p e r t y b e f o r e b r i n g i n g t o
m a r k e t . W e a l s o h a v e t h e c a p a b i l i t i e s t o p e r f o r m v i r t u a l
r e n o v a t i o n s e r v i c e s a s w e l l .

Marketing Services
B H S Q U I C K S H E E T S
QR Enabled Contactless Digital Brochures
T h e t e a m w i l l c r e a t e a b e a u t i f u l l y d e s i g n e d d i g i t a l b r o c h u r e f o r y o u r r e v i e w . O n c e a p p r o v e d , e a c h c u s t o m b r o c h u r e w i l l
b e a s s o c i a t e d w i t h a u n i q u e Q R c o d e . A t a s h o w i n g , t h e Q R c o d e c a n b e s c a n n e d u s i n g t h e c a m e r a o f a s m a r t p h o n e
t o v i e w y o u r b r o c h u r e . A t t h a t t i m e , a c o p y o f t h e b r o c h u r e w i l l a l s o b e e m a i l e d t o t h e c u s t o m e r f o r f u t u r e r e f e r e n c e . T h e
c u s t o m e r c a n t h e n v i e w a l l o f t h e p r o p e r t y d e t a i l s e a s i l y a n d s a f e l y f r o m a m o b i l e d e v i c e , r a t h e r t h a n a p r i n t e d b r o c h u r e
o r h a n d o u t .

Print
We offer a wide range of professionally produced collateral options, curated by the BHS
Marketing Team, and customized to the look and feel of the property type.
T H E S E I N C L U D E :
Fact Sheets
For Sale Sign
Postcards
Display Ads
Brochures
Exceptional Residential Properties
Window Displays
Entrance

Print Advertising
Prominent and regular print advertising, under the distinguished Brown Harris
Stevens brand, in such publications as The New York Times, Wall Street Journal,
Brownstoner, and others.

We look forward to
bringing all of our
resources together
towards the successful
sale of your property.
T H A N K Y O U .