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242 Greene Avenue, Apt 4C, Brooklyn NY, 11238<br />

Shoe Factory Lofts<br />

P R E P A R E D B Y D e B r a n g o J o h n s o n T e a m


W e l c o m e<br />

Dear Joan and Peter<br />

Thank you for the opportunity to present our comprehensive marketing plan<br />

for your home.<br />

In establishing the value of a home, it is essential to lead with a qualitative<br />

evaluation of the property. The living experience begins long before a potential<br />

buyer enters the actual home. Once identified, a property’s unique qualities are<br />

viewed against the characteristics of other comparable properties which have<br />

recently sold and those that are currently on the market for sale.<br />

From this analysis, certain conclusions emerge that determine optimum<br />

pricing and market position. These conclusions become the basis for<br />

developing an effective marketing strategy.<br />

With the support of Brown Harris Stevens’ substantial resources in every phase<br />

of residential real estate, we will successfully execute your marketing plan.<br />

Our goal will be very simply to obtain the highest price in the shortest period<br />

of time. We look forward to working with you.<br />

Thank You,


I a n<br />

J o h n s o n<br />

DEBRANGO | JOHNSON TEAM.<br />

Suzanne Debrango and Ian Johnson have formed a unique team with over 2 decades of combined experience<br />

and pride themselves in meeting the needs and demands of every transaction. With a diverse portfolio of<br />

properties sold, managed or rented they have exclusively collaborated with one of the city's most active<br />

investor/development firms in affordable homes with over 60 buildings in New York, giving them a broad in-depth<br />

knowledge of every aspect of Real Estate.<br />

Suzanne, an avid food lover with a popular food blog, featured recipes and contest wins,, lives and works in Fort<br />

Greene/Clinton Hill where she has been a resident for more than 15 years. She is a board member of the Clinton<br />

Hill Society as well a member of the Fort Greene Association. Suzanne is an active resident of the community and<br />

President of her Block Association, she prides herself in her extensive knowledge and understanding of Landmark<br />

Brooklyn and her commitment to both sellers and buyers.<br />

Ian, combines his past experience as a hotel executive and co-founder of an online marketing company with his<br />

fondness for the diversity of New York and Brooklyn's neighborhoods. Specializing in renovation projects and<br />

capital improvements, Ian provides highly organized and focused solutions to owners and investors. "Working with<br />

management companies, contractors, architects and landlords gives you a broad perspective on how the city<br />

works and I enjoy being able to match buyers with the home of their dreams. I also believe hard work and<br />

diligence lead to success and ultimately satisfied customers."<br />

Ian Johnson<br />

Licensed RE Salesperson<br />

ianjohnson@bhsusa..com<br />

718-613-2994


S u z a n n e<br />

D e B r a n g o<br />

DEBRANGO | JOHNSON TEAM.<br />

Suzanne Debrango and Ian Johnson have formed a unique team with over 2 decades of combined experience<br />

and pride themselves in meeting the needs and demands of every transaction. With a diverse portfolio of<br />

properties sold, managed or rented they have exclusively collaborated with one of the city's most active<br />

investor/development firms in affordable homes with over 60 buildings in New York, giving them a broad in-depth<br />

knowledge of every aspect of Real Estate.<br />

Suzanne, an avid food lover with a popular food blog, featured recipes and contest wins,, lives and works in Fort<br />

Greene/Clinton Hill where she has been a resident for more than 15 years. She is a board member of the Clinton<br />

Hill Society as well a member of the Fort Greene Association. Suzanne is an active resident of the community and<br />

President of her Block Association, she prides herself in her extensive knowledge and understanding of Landmark<br />

Brooklyn and her commitment to both sellers and buyers.<br />

Ian, combines his past experience as a hotel executive and co-founder of an online marketing company with his<br />

fondness for the diversity of New York and Brooklyn's neighborhoods. Specializing in renovation projects and<br />

capital improvements, Ian provides highly organized and focused solutions to owners and investors. "Working with<br />

management companies, contractors, architects and landlords gives you a broad perspective on how the city<br />

works and I enjoy being able to match buyers with the home of their dreams. I also believe hard work and<br />

diligence lead to success and ultimately satisfied customers."<br />

Suzanne DeBrango<br />

Licensed RE Salesperson<br />

sdebrango@bhsusa..com<br />

718-613-2991


O W N H O U S E S<br />

T<br />

SOUTH OXFORD STREET<br />

104<br />

P a s t C l o s i n g s<br />

The following is a list of selected sold properties in which I have represented the seller, the buyer, or both:<br />

831 Carroll Street<br />

270 Vanderbilt Avenue<br />

357 MONROE STREET<br />

803 GREENE AVENUE<br />

584 Washington Avenue<br />

85 CLERMONT AVENUE<br />

179 Vanderbilt Avenue<br />

21 Irving Place<br />

6 Virginia Place<br />

265-275 Washington Avenue<br />

230 DAHILL ROAD<br />

68 Greene Avenue<br />

388 State Street<br />

67 Greene Avenue<br />

130 SAINT JAMES PLACE<br />

366 PARK PLACE<br />

69 Downing Street<br />

1059 Fulton Street<br />

827 East 21st Street<br />

391 Classon Avenue<br />

7024 Louise Terrace<br />

436 Classon Avenue<br />

573 Vanderbilt Avenue<br />

176 South Elliot Place<br />

582 Macdonough<br />

437 Waverly Avenue<br />

405 Clinton Avenue<br />

274 Lafayette Avenue<br />

373 Carlton Avenue<br />

455 Marlborough Road<br />

413 1st Street<br />

48 Madison Street<br />

375 11th Street<br />

418 4th Street<br />

284 Vanderbilt Avenue<br />

433 Waverly Avenue<br />

39 St Felix<br />

566 10th Street<br />

286 Vanderbilt Avenue<br />

314 Washington Avenue<br />

140 Seeley<br />

21 South Oxford Street<br />

186 Adelphi Street<br />

191 Crown Street<br />

330 Gates Avenue<br />

225 Cumberland Street<br />

152 Lafayette Avenue<br />

339 Washington Avenue<br />

166 Washington Park<br />

243 Stuyvesant Avenue<br />

1 South Portland<br />

181 Washington Park<br />

267 St James Place<br />

104 1/2 Vanderbilt Avenue<br />

362 Adelphi Street<br />

272 Marlborough Road<br />

1181 Bergen Street<br />

204 Adelphi Street<br />

183 Ashland Place<br />

435 Clinton Avenue<br />

1278 Carroll Street<br />

85 Clermont Avenue<br />

129 Prospect Place<br />

398 Park Place<br />

C O O P E R A T I V E S A N D C O N D O M I N I U M S<br />

27 Irving Place Apt 1A<br />

1165 EAST 54TH STREET, #4S<br />

535 Dean Street Apt 511<br />

376 President Street Apt 4L<br />

27 Irving Place Apt 2A<br />

122 ASHLAND PLACE, #16D<br />

392 Bergen Street Apt 3<br />

535 Dean Street Apt 516<br />

230 Ashland Place Apt 18A<br />

535 Dean Street Apt 517<br />

35 UNDERHILL AVENUE, #A4A<br />

320 Washington Avenue Apt 1E<br />

535 Dean Street Apt 618<br />

230 Ashland Place Apt 8B<br />

338 Prospect Place Apt 5I<br />

443 CLINTON AVENUE, #2N<br />

232 7th Street Apt 2R<br />

535 Dean Street Apt 802<br />

144 PARK PLACE, #2F<br />

35 Underhill Avenue Apt A4a<br />

252 Richardson Street Apt 3L<br />

359 16th Street Apt 1A<br />

69 South Oxford Street Apt 5D<br />

535 Dean Street Apt 204<br />

805 5th Avenue Apt 5A<br />

535 Dean Street Apt 217<br />

285 Windsor Place Apt 7<br />

203 Howard Avenue Apt 2A<br />

230 Ashland Place Apt 5A<br />

299 Prospect Place Apt 4R<br />

970 Kent Avenue Apt 501<br />

535 Dean Street Apt 314<br />

10 Slocum Place Apt 4E<br />

535 Dean Street Apt 506<br />

305 Washington Avenue Apt B3<br />

555 Washington Avenue Apt 1C<br />

159 Carlton Avenue Apt 3A<br />

609 Myrtle Avenue Apt 4B<br />

27 Irving Place Apt 2B<br />

438 12th Street Apt 3D<br />

27 Irving Place Apt 3A<br />

89 Garfield Place Apt 1<br />

636 Pacific Street Apt 101<br />

443 Clinton Avenue Apt 1S<br />

529 Court Street Apt 205<br />

636 Pacific Street Apt 601<br />

404 6th Avenue Apt 2<br />

27 Irving Place Apt 3B<br />

41 Eastern Parkway Apt 9E<br />

27 Irving Place Apt 4A<br />

535 Dean Street Apt 915<br />

417 Clinton Street Apt 5<br />

535 Dean Street Apt 916<br />

430 Clinton Avenue Apt 3H<br />

27 Irving Place Apt 4B<br />

411 15th Street Apt P<br />

360 Clinton Avenue Apt 3F<br />

550 5th Avenue Apt C4<br />

376 President Street Apt 4C<br />

259-275 21st Street Apt 1J


E N T A L S<br />

R<br />

134 JORALEMON STREET<br />

•<br />

• 1171 BEDFORD AVENUE, #3F<br />

• 420 PROSPECT PLACE, #3B<br />

• 86 LEXINGTON AVENUE, #2B<br />

• 1198 PACIFIC STREET, #3D<br />

• 243 STUYVESANT AVENUE, #2<br />

• 104 SOUTH OXFORD ST, #A<br />

• 134 JORALEMON STREET, #2<br />

• 567 MONROE STREET, #2<br />

• 1446 PACIFIC STREET, #1B<br />

• 521 ST. MARKS AVENUE, #5C<br />

• 134 JORALEMON STREET, #3A<br />

• 364 MONTGOMERY ST, #4A<br />

• 441 WASHINGTON AVENUE, #2<br />

• 1198 PACIFIC STREET, #3C<br />

• 1171 BEDFORD AVENUE, #3F<br />

• 428 WAVERLY AVENUE, #1<br />

• 177 LAFAYETTE AVENUE, #3<br />

• 39 IRVING PLACE, #2<br />

• 1198 PACIFIC STREET, #3G<br />

• 850 FRANKLIN AVENUE, #3B<br />

• 1171 BEDFORD AVENUE, #4R<br />

• 808 PARK PLACE, #3B<br />

• 615 STERLING PLACE, #2A<br />

• 1198 PACIFIC STREET, #3G<br />

• 1031 BERGEN STREET, #2B<br />

• 124 KINGSTON AVENUE, #1A<br />

• 1272 PACIFIC STREET, #1A<br />

• 577 SAINT MARKS AVE, #A/1<br />

• 10 CAMBRIDGE PL, #1<br />

• 577 SAINT MARKS AVE #2B<br />

• 14 FORT GREENE PLACE<br />

• 615 STERLING PLACE, #3R<br />

• 65 STUYVESANT AVE, #2B<br />

• 1203 ROGERS AVENUE, #1A<br />

• 1171 BEDFORD AVENUE, #3/R<br />

• 521 ST. MARKS AVENUE, #5D<br />

• 134 JORALEMON ST, #2A<br />

• 428 WAVERLY AVENUE, #1<br />

• 1311 HALSEY STREET, #2A<br />

• 1311 HALSEY STREET, #1A<br />

• 104 SOUTH OXFORD ST #A<br />

• 468 WASHINGTON AVE, #3<br />

• 1171 BEDFORD AVENUE, #3F<br />

• 14 FORT GREENE PLACE, #2<br />

• 14 FORT GREENE PLACE, #4<br />

• 1010 RUTLAND ROAD, #2F<br />

• 286 WILLOUGHBY AVE, #3A<br />

• 1011 RUTLAND ROAD, #3F<br />

• 177 LAFAYETTE AVENUE, #4<br />

• 615 STERLING PLACE, #2B<br />

• 14 FORT GREENE PLACE, #1<br />

• 104 SOUTH OXFORD ST, #A<br />

• 1051 EASTERN PARKWAY, #2C<br />

• 603 FRANKLIN AVENUE, #4A<br />

• 615 STERLING PLACE, #3B<br />

• 577 SAINT MARKS AVE, #2B<br />

• 295A BAINBRIDGE ST, #4B<br />

• 476 CLASSON AVENUE, #1<br />

• 177 LAFAYETTE AVENUE, #3<br />

• 364 MONTGOMERY ST, #3A<br />

• 14 FORT GREENE PLACE, #2<br />

• 1051 EASTERN PARKWAY, #3A<br />

• 177 LAFAYETTE AVENUE, #4<br />

• 295A BAINBRIDGE ST, #3B<br />

• 54 EAST 52ND STREET, #2<br />

• 14 FORT GREENE PLACE, #3<br />

• 577 SAINT MARKS AVENUE, #1<br />

• 1192 DEAN STREET, #2A<br />

• 86 LEXINGTON AVENUE, #2B<br />

• 39 IRVING PLACE, #2<br />

• 1272 PACIFIC STREET, #2B<br />

• 39 CLAVER PL, #2NDFLOOR<br />

• 54 EAST 52ND STREET, #3B<br />

• 577 NOSTRAND AVENUE, #3A<br />

• 468 WASHINGTON AVENUE, #3<br />

• 468 WASHINGTON AVENUE, #3<br />

• 1311 HALSEY STREET, #3<br />

• 521 ST. MARKS AVENUE, #5B<br />

• 1051 EASTERN PARKWAY, #C/4<br />

• 14 FORT GREENE PLACE<br />

• 1324 SAINT JOHNS PLACE, #2B<br />

• 1086 HERKIMER STREET, #2<br />

• 14 FORT GREENE PLACE, #4<br />

• 1259 FLATBUSH AVENUE, #3A<br />

• 1011 RUTLAND ROAD, #2R<br />

• 1031 BERGEN STREET, #2B<br />

• 1011 RUTLAND ROAD, #2F<br />

• 1171 BEDFORD AVENUE, #APT2<br />

• 1198 PACIFIC STREET, #3C<br />

• 468 WASHINGTON AVENUE, #2<br />

• 104 SOUTH OXFORD STREET<br />

• 1011 RUTLAND ROAD, #3R<br />

• 1311 HALSEY STREET, #3<br />

• 615 STERLING PLACE, #3B<br />

• 1171 BEDFORD AVENUE, #3F<br />

• 1051 EASTERN PARKWAY, #4C<br />

• 577 ST. MARKS AVENUE, #4B<br />

• 1272 PACIFIC STREET, #2B<br />

• 1272 PACIFIC STREET<br />

• 364 MONTGOMERY ST, #2A<br />

• 767 MONROE STREET, #2A<br />

P a s t C l o s i n g s<br />

The following is a list of selected sold properties in which I have represented the seller, the buyer, or both:<br />

C O O P E R A T I V E S A N D C O N D O M I N I U M S<br />

360 Clinton Avenue Apt 6K<br />

299 13th Street Apt 4C<br />

40 Tehama Street Apt 1L<br />

392 8th Street<br />

209 Clinton Avenue Apt 12G<br />

353 2nd Street Apt 4L<br />

209 Clinton Avenue Apt 12F<br />

321 Clinton Avenue Apt 9<br />

275 Webster Avenue Apt 1K<br />

209 Clinton Avenue Apt 12F<br />

144 Park Place Apt 3R<br />

1818 Newkirk Avenue Apt 6G<br />

122 Ashland Place Apt 16D<br />

140 8th Avenue Apt 3P<br />

140 E 2nd Street Apt 3P<br />

135 Prospect Park South West •<br />

430 Clinton Avenue Apt 3H<br />

366 PARK PLACE, #2<br />

1198 PACIFIC STREET, #5D<br />

1259 FLATBUSH AVENUE, #3A


P a s t C l o s i n g s<br />

R E N T A L S<br />

• 1010 Rutland Road Apt 3R<br />

• 364 Montgomery St Apt 3B<br />

• 516 Sterling Place Apt 3B<br />

• 101 West 106th Street Apt 4W<br />

• 390 Wadsworh Avenue Apt 5G<br />

• 615 Sterling Place Apt 2A<br />

• 458 Howard Avenue Apt 1<br />

• 521 St Marks Avenue Apt 5B<br />

• 390 Wadsworth Avenue Apt 2E<br />

• 440 East 98th Street Apt 2A<br />

• 440 East 98th Street Apt 1A<br />

• 567 Monroe Street Apt 2<br />

• 603 Franklin Avenue Apt 4A<br />

• 1272 Pacific Street Apt 2B<br />

• 1324 St Johns Place Apt 2B<br />

• 577 Notstrand Avenue Apt 3A<br />

• 364 Montgomery Place Apt 4A<br />

• 1086 Herkimer Street Apt 1B<br />

• 1311 Halsey Street Apt 3A<br />

• 1171 Bedford Avenue Apt 3F<br />

• 1051 Eastern Parkway Apt 4C<br />

• 521 St Marks Avenue Apt 6A<br />

• 808 Park Place Apt 2B<br />

• 101 West 106th Street Apt 5W<br />

• 771 Monroe Street Apt 1A<br />

• 603 Franklin Avenue Apt 1A<br />

104 South Oxford Street Apt B<br />

• 390 Wadsworth Avenue Apt 6B<br />

476 Classon Avenue Apt 1<br />

• 521 St Marks Avenue Apt 5D


Our Agents<br />

At every level of Brown Harris Stevens, you will find highly experienced, knowledgeable experts, singularly focused<br />

on achieving their clients’ and customers’ satisfaction. In residential sales, our brokers are exceptional and transact<br />

on average over $7 Billion in sales each year in New York City alone. Our agents average more than 20 years in<br />

residential real estate, by far the highest in the industry, and have marketing and negotiating skills that produce<br />

the City’s highest rate of success in arranging transactions for their clients.<br />

Our Firm<br />

A key element in our success is the unique role of our sales executives, who deliver a company-wide team effort<br />

that empowers the brokers and enhances their service to our clients. Ready access to objective counsel from<br />

our managers, all of whom were top brokers themselves, adds a crucial dimension to their deal-making and<br />

negotiating effectiveness of our brokers. With 45+ offices in New York City, Hamptons, Connecticut, New Jersey,<br />

Hudson Valley, Miami, and Palm Beach, Brown Harris Stevens is the largest privately held real estate firm in<br />

the New York Metropolitan Area.<br />

Our Resources<br />

Brown Harris Stevens agents have access to the best technology in the industry, from our state-of-the-art<br />

listing system designed by our in-house development team to our proprietary database of closed sales, to<br />

our website and more. Our relationships with numerous heavily trafficked online resources ensure that our<br />

listings quickly have a prominent presence on the internet, both in the New York marketplace and globally.<br />

Brown Harris Stevens is the only brokerage firm with an in-house chief economist who produces our reports<br />

which offer authoritative analysis and statistical data of trends and prices.


is<br />

celebrating 150 years in business—a<br />

milestone few companies in any industry can<br />

claim. Since its founding in 1873, BHS has<br />

persevered through changing skylines,<br />

boom-and-bust cycles, war, advancements in<br />

technology, pandemics, and 29 U.S.<br />

presidents. Our firm is now one of the largest<br />

privately owned real estate brokerages in the<br />

country, with more than 40 offices across four<br />

states. To commemorate our history, we put<br />

together a comprehensive timeline detailing<br />

key events that have shaped BHS over these<br />

last 150 years. After all, our past serves as a<br />

foundation for future growth.


Our Offices<br />

N e w Y o r k C i t y<br />

H a m p t o n s<br />

C o n n e c t i c u t<br />

Greenwich<br />

East Side<br />

East Hampton<br />

Midtown East<br />

Darien<br />

Bridgehampton<br />

Sag Harbor<br />

West Side<br />

Rowayton<br />

Southampton<br />

New Canaan<br />

Village<br />

Flatiron<br />

Westport<br />

Westhampton Beach<br />

Stamford<br />

SoHo<br />

Tribeca<br />

F l o r i d a<br />

N e w J e r s e y<br />

Harlem<br />

Palm Beach<br />

Brooklyn Heights<br />

West Palm Beach<br />

Hoboken<br />

Montclair<br />

Park Slope<br />

Lake Worth<br />

Miami Beach<br />

Cobble Hill<br />

South Slope<br />

H u d s o n V a l l e y<br />

Key Biscayne<br />

Bay Ridge<br />

Greater Miami<br />

Hudson<br />

Rhinebeck<br />

Long Island City<br />

South Miami<br />

Forest Hills<br />

Riverdale


W h e t h e r y o u ’ r e b u y i n g o r s e l l i n g a h o m e ,<br />

l e a r n w h a t o u r M a s t e r y o f t h e C r a f t c a n m e a n t o y o u .<br />

Buying and selling real estate is hard. It’s a serious, complicated business that requires a mastery of the<br />

craft — a high degree of strategic acumen, nuance, and carefully chosen tactics to do it well. Guidance<br />

from thoughtful, experienced professionals skilled in a variety of areas — pricing strategy, marketing,<br />

negotiation, and more — is essential to help the client come out on top in a high-stakes, competitive<br />

transaction.


Six of the top 10 prices ever paid for a Townhouse.<br />

We have provided generations of clients exceptional<br />

Connecticut<br />

expertise in real estate service for close to 150 years in<br />

we are the leader in Lower Fairfield County in sales of<br />

waterfront homes and hold records for highest prices<br />

all our markets. Our historic dominance of the high-end<br />

of the market continues.<br />

in New Canaan, Greenwich, Darien, Stamford, and<br />

We frequently and continuously break our own records.<br />

Co-Ops<br />

New Jersey<br />

we sell more homes over $1M than any other firm in<br />

Rowayton.<br />

our markets.<br />

Five of the top 10 prices ever paid for a Co-Op.<br />

Forty percent of the top 50 prices ever paid for a Co-Op.<br />

The Hamptons<br />

The 4 highest prices ever paid for a Co-Op.<br />

Condos<br />

we have achieved record sales throughout the East End<br />

for over 25 years.<br />

The 2 highest prices ever paid for a non-new<br />

development Resale Condo.<br />

Miami<br />

Twenty-four percent of the top 50 prices ever<br />

we hold the record for the highest price ever paid for<br />

paid for a Condo.<br />

Townhouses<br />

Palm Beach<br />

a Condo.<br />

The highest price ever paid for a Townhouse.<br />

we hold the record for the highest-priced oceanfront<br />

sale s.<br />

Forty-Six percent of the top 50 prices ever paid<br />

for a Townhouse.<br />

And the highest price ever<br />

paid per square foot for any<br />

non-new development<br />

Resale Property.<br />

Nationwide<br />

we are ranked #1 in the Nation by REAL Trends with the<br />

highest average sales price per agent in the US.


2022 Marketing Awards<br />

B E S T C O N S U M E R M A T E R I A L S A W A R D<br />

The BHS Marketing Team was recognized for its overall design of property marketing materials<br />

compared to 600+ brokerages in the Leading Real Estate Companies of the World network.<br />

C O M P A N Y B R A N D A D V E R T I S I N G A W A R D<br />

The BHS Marketing Team was honored for the Mastery of the Craft advertising campaign.<br />

This successful campaign was singled out amongst 600+ brokerages within the network.


# 1 P r i v a t e l y H e l d F i r m i n<br />

P u b l i c R e l a t i o n s<br />

According to Meltwater data, Brown Harris Stevens Public Relations, led by Ashley Murphy, is the top East<br />

Coast-based real estate firm - as well as the top privately held firm - among our largest competitors when it<br />

comes to press hits, broadcast mentions, and audiences reached so far in 2022.<br />

BHS agents, executives, data, and listings were covered an astounding 2,400+ times so far this year, achieving<br />

over 13 billion global audience impressions!<br />

What does this mean for you? BHS and our listings are seen across the broadest audience of potential buyers.<br />

Being the most visible real estate firm in the press means increased exposure for your property - locally,<br />

regionally, nationally and internationally.


Our<br />

Global<br />

Reach<br />

W H E R E H E R I T A G E M E E T S<br />

I N N O V A T I O N S I N C E 1 8 7 3<br />

Brown Harris Stevens is an influential Affiliate<br />

Member of Leading Real Estate Companies of<br />

the World® and its luxury marketing arm, Luxury<br />

Portfolio International®. We are also exclusive<br />

members in our regions with London based<br />

Mayfair International further expanding our<br />

reach in Western Europe Markets. This premier<br />

network affiliation combined with our innovative<br />

exclusive co-marketing program, BHS Partnering<br />

Worldwide® enables us to provide you with a<br />

uniquely targeted global reach, bringing your<br />

property to the attention of the highest number of<br />

qualified buyers worldwide.


LUXURY PORTFOLIO INTERNATIONAL’S global reach is demonstrated by its website visitors from over<br />

200 countries/territories every month, site translation in nine languages, conversion to multiple<br />

currencies and a combined $257 billion in U.S. home sales last year.<br />

LEADING REAL ESTATE COMPANIES OF THE WORLD brings your Brown Harris Stevens listing to a<br />

network of 550 other top independent real estate firms across the globe, encompassing 135,000 sales<br />

associates, across 70 countries.


Global Exposure through the<br />

Leading Real Estate Companies of the<br />

World Network<br />

M O R E U . S . H O M E S A L E S V O L U M E T H A N A N Y O T H E R R E A L E S T A T E N E T W O R K ,<br />

F R A N C H I S E O R B R O K E R A G E B R A N D . $ 2 5 7 B I L L I O N I N U . S . H O M E S A L E S V O L U M E<br />

As an affiliate of Leading Real Estate Companies of the World,® our brokerage is a local and<br />

global market leader working on your behalf. LeadingRE’s world-class marketing resources and<br />

connections allow us to provide you with a truly exceptional real estate experience.


BHS Partnering Worldwide is a thriving mutual advertising and marketing vehicle for exceptional listings of<br />

the most respected high-end residential real estate brokerages from around the world, whom we have<br />

hand-selected to be our partners. BHS Partnering Worldwide is unique in that it allows for the listing agent’s<br />

firm and direct contact information to be prominently shown to bring buyers directly to your property.<br />

The benefits of our partnerships are reciprocal. Partners help to promote very high-end listings from BHS on<br />

their respective websites, across social media, and in print.<br />

Headquartered in London and the hub of our<br />

•<br />

UK and European network enabling us to work<br />

with other like-minded brokerages as well as<br />

the European investor.<br />

Listings are featured on the websites of the<br />

•<br />

Global Financial Times and Country Life.<br />

Promoting our listings via editorial features in<br />

•<br />

the international property press.


Staging & Preparation<br />

In order to maximize the sales price, properties will sometimes need to be staged so it appeals to the<br />

largest number of prospective buyers as possible. In addition, staging reduces the time on the market,<br />

thus saving you monthly expenses in the process. Even the most beautifully decorated home will often<br />

Coordination of Marketing Materials<br />

need to make minor staging modifications to maximize buyer appeal.<br />

We plan to hit the ground running with the marketing campaign. All materials will be ready so the buyers<br />

will have all information at their finger-tips from day one.<br />

Public Relations<br />

For Unique or special interest properties, our Communications Team will leverage our extensive<br />

relationships with online, print, TV and other media outlets to obtain appropriate publicity for the<br />

property.<br />

Pricing Is Key<br />

Proper pricing from the very beginning is key to achieving maximum value for the property in the shortest<br />

period of time. Overpriced properties attract little to no interest and tend to languish on the market. Year<br />

over year, properly priced homes typically generate an offer within the first twelve to fifteen showings.<br />

Pricing competitively will help sell your real estate in the shortest possible time.


Maximize your home's value and minimize its time on the market. Curate by BHS makes your home-selling process<br />

seamless, whether your home needs a minor refresh or a complete transformation. With no upfront costs, Curate by<br />

BHS lets you unlock your home's true potential and pay for your upgrades only after you sell.<br />

H O W I T W O R K S<br />

You and your BHS agent discuss what upgrades will best<br />

1.<br />

position your home for sale and decide on an estimated<br />

budget.<br />

2.<br />

We assign you a dedicated project manager and together<br />

you curate vendors from our network of fully insured and<br />

vetted service providers.<br />

3.<br />

The vendors get to work. Your project manager oversees<br />

everything and your BHS agent is there every step of the<br />

way.<br />

4.<br />

Once the projects are complete, you and your agent place<br />

your home on the market.<br />

5.<br />

Your home sells more quickly at a higher price as a result<br />

of the upgrades. The cost of services is deducted from<br />

your selling price.


Harris Stevens Home Concierge Program is powered by Zoom Casa. Brokerage makes no representations or warranties, expressed or implied. Terms<br />

Brown<br />

conditions apply. All rights reserved. Copyright 2020 Zoom Casa, LLC.<br />

and<br />

W h a t S e r v i c e s D o e s C u r a t e b y B H S C o v e r ?<br />

With Curate by BHS, you can move forward with complete cosmetic<br />

upgrades such as painting walls, decluttering, improving fixtures, and<br />

landscaping. Also available are professional staging and design, as well<br />

as full renovation services.<br />

We also cover health and safety items like COVID-19 decontamination<br />

services. Our program covers a wide variety of services. Here is a<br />

sampling of the most popular in our program:<br />

C L E A N I N G / D E C L U T T E R I N G<br />

S T A G I N G & D E S I G N<br />

COVID-19 Decontamination Services<br />

Professional Staging<br />

Vapor Aerial Decontamination<br />

Interior Design<br />

Professional Deep Cleaning<br />

Painting<br />

Decluttering<br />

Urban Landscaping and Fencing<br />

Storage<br />

Packing/Moving<br />

A D D I T I O N A L S E R V I C E S<br />

Pest Control<br />

R E N O V A T I O N<br />

Excavating/Oil Tank Removal<br />

Renovation<br />

HVAC<br />

General Contracting<br />

Mold/Asbestos/Radon<br />

Countertops<br />

Septic Systems<br />

Plumbing<br />

Well Water Systems<br />

Electrical Work/Lighting<br />

Driveway Sealing/Asphalting<br />

Masonry<br />

Flooring<br />

Carpentry<br />

Roofing/Chimney Repair<br />

Swimming Pool/Spa Repair


M a r k e t i n g Y o u r P r o p e r t y<br />

W O R L D W I D E O N L I N E M A R K E T I N G<br />

Marketing online through BrownHarrisStevens.com<br />

•<br />

Marketing on the Luxury Portfolio International & Leading Real Estate Companies of the World<br />

•<br />

websites.<br />

At the very high end of the market, marketing through BHS Partnering Worldwide.<br />

•<br />

•<br />

Additional online advertising through NYTimes.com, WSJ.com, Realtor.com,<br />

•<br />

Juwai.com, Mansionglobal.com, Marketwatch.com and others.<br />

•<br />

All of our listing are fed to the Real Estate Board of New York’s syndicated listing system which<br />

sends listings to 200+ listing aggregators.


Direct to <strong>Custom</strong>er<br />

•<br />

Private Networking — Email campaign to our<br />

network of private clients and the <strong>NYC</strong> brokerage<br />

community.<br />

Digital advertising to targeted consumers based<br />

•<br />

on behavior and geography<br />

•<br />

We will organize Open Houses by appointment<br />

when appropriate and implement the highest<br />

health and safety precautions on all showings that<br />

are in line with CDC guidelines.<br />

•<br />

Targeted Mailings of BHS Postcards to select<br />

buildings and our network of private clients.<br />

We will utilize live streaming and video conference<br />

•<br />

technology to provide virtual showings on request<br />

for all potential buyers.<br />

Direct to Brokerage<br />

Community<br />

•<br />

Immediate Co-Brokerage within 24 hours to all<br />

residential broker members of The Real Estate<br />

Board of New York (REBNY).<br />

•<br />

E-Blasts to our select list of top <strong>NYC</strong> brokers and<br />

other BHS Worldwide Partners.<br />

•<br />

We will organize Broker Open House tours for all<br />

potential buyers with approval.


Objectives<br />

To create a buzz and excitement about your<br />

•<br />

T H E M A R K E T I N G<br />

property in the market place.<br />

P L A N T O I N T R O D U C E<br />

•<br />

Y O U R P R O P E R T Y<br />

To position your property as a quintessential<br />

New York residence that buyers will want to call<br />

We will develop and execute a<br />

their home.<br />

custom, multi-layered marketing<br />

program specifically for you.<br />

To professionally present your property to the<br />

•<br />

largest number of qualified buyers in New York<br />

City, North America and around the world with<br />

We will continually communicate<br />

with you and provide progress<br />

high quality print and digital marketing<br />

reports as needed.<br />

materials produced by our extensive in-house<br />

marketing department.


While Brown Harris Stevens celebrates all<br />

residential real estate, some homes are<br />

unequivocally special and unique.<br />

Exceptional Residential Properties is a<br />

showcase of these amazing listings from<br />

across our regions, and internationally<br />

through BHS Partnering Worldwide. It is<br />

inserted 4x annually in The Sunday New<br />

York Times to subscribers across the<br />

tri-state area and South Florida.<br />

The digital version is always available at BrownHarrisStevens.com/ERP bringing these<br />

remarkable properties to a global audience.


We feature standout listings from each of our<br />

markets in our semi-annual, perfect-bound<br />

publication. Entrance Magazine is circulated in<br />

<strong>NYC</strong> directly to doorman buildings and<br />

commercial establishments, strategic local<br />

paper insertions across Southern Fairfield<br />

County, in boutique shops and stores<br />

throughout the Hamptons, and in the South<br />

Florida editions of The New York Times.<br />

The magazine is also published digitally<br />

at BrownHarrisStevens.com/entrance ,<br />

,<br />

bringing these remarkable properties to a<br />

global audience.


S h o w i n g s<br />

O R G A N I Z E , S C H E D U L E<br />

& C O N D U C T<br />

•<br />

All appointment requests will be coordinated<br />

with you in advance.<br />

Pre-screening of prospective purchasers to<br />

•<br />

determine the seriousness of intent, financial<br />

wherewithal and ability to complete the sale.<br />

•<br />

Move prospects into the bidding phase of the<br />

sales process – i.e., for interested parties,<br />

schedule architects, engineers/inspectors,<br />

appraisers, etc.


Digital Strategy<br />

B H S W E B S I T E<br />

Our recently redesigned website, bhsusa.com was<br />

featured by Inman News, and is one of the most<br />

trafficked brokerage websites in the industry. Our<br />

daily visitor count has increased monthly, signaling<br />

the effectiveness of our search engine optimization<br />

strategy, and demonstrating BHS’s continued<br />

dominance of consumer mindshare.


S Y N D I C A T I O N<br />

W H E R E D O E S Y O U R L I S T I N G<br />

A P P E A R O N L I N E ?<br />

BHS has a number of partners online that<br />

automatically feature our listings.<br />

A T P R E S E N T , O U R P R I M A R Y<br />

P A R T N E R S A R E :<br />

WSJ.com<br />

Barrons.com<br />

MansionGlobal.com<br />

Juwai.com<br />

Barrons.com/penta<br />

Marketwatch.com<br />

LuxuryPortfolio.com<br />

LeadingRE.com<br />

Realtor.com<br />

Brownstoner.com<br />

UrbanDigs.com<br />

Zumper.com<br />

Apartments.com<br />

221list.com<br />

homes.com<br />

Financialtimes.com


Online<br />

Advertising<br />

Over 90% of all buyers begin their home<br />

search on the internet. Our relationships<br />

with numerous heavily-trafficked online<br />

resources ensure that very quickly your<br />

property has a prominent presence on the<br />

internet, both in the New York marketplace<br />

and globally. All Brown Harris Stevens’<br />

exclusive listings are featured on the most<br />

highly-trafficked real estate websites in the<br />

New York Tri-State area. Our exclusives are<br />

fed to over 200 listing aggregators.<br />

O N L I N E A N A L Y T I C S<br />

Brown Harris Stevens agents have access to<br />

the best technology in the industry and can<br />

provide detailed statistics about internet<br />

traffic to each exclusive listing on our<br />

website.


T H E C A M P A I G N S<br />

W I L L R E A C H T H E<br />

F O L L O W I N G S I T E S<br />

All BHS sales exclusives over $1M will receive a<br />

3-month digital advertising campaign on a<br />

multitude of sites that are specifically geared<br />

toward high net worth audiences in the NY Metro<br />

and South Florida areas.


S E A R C H A B L E A D U N I T S<br />

In response to NYTimes.com’s removal of its<br />

popular real estate search section, BHS<br />

Marketing developed a custom searchable ad<br />

unit that lives on articles related to real estate<br />

and the economy in the geo-targeted areas of<br />

<strong>NYC</strong>, NJ, CT, Hamptons, and South Florida. This<br />

allows your listing to be seen by exponentially<br />

more qualified, high-net-worth individuals. BHS<br />

is one of the only firms to launch such a product<br />

on the popular news site.


Social Media<br />

A U T O M A T I C R E T A R G E T I N G<br />

W I T H O N L I N E A D S<br />

B H S c u r r e n t l y e n g a g e s w i t h a n u m b e r o f p r o g r a m s<br />

o n l i n e t h a t a u t o m a t i c a l l y p u b l i s h o u r l i s t i n g s o n<br />

w i d e l y v i e w e d s i t e s . T h e l i s t o f p u b l i c a t i o n s i s l o n g ,<br />

c o v e r i n g u p t o 1 , 0 0 0 a t t i m e s , a n d i s i d e n t i f i e d a n d<br />

o r g a n i z e d b y a n a l g o r i t h m t h a t i d e n t i f i e s O n - l i n e<br />

s e a r c h b e h a v i o r a n d c o n s u m e r i n t e r e s t s t h a t o v e r l a p<br />

w i t h p r o p e r t y s e a r c h e s . F o r e x a m p l e , i f a c o n s u m e r<br />

c o m e s t o o u r s i t e ( b h s u s a . c o m ) , t h e y a r e t a g g e d w i t h<br />

a n i n v i s i b l e t r a c k e r t h a t f o l l o w s t h e m a r o u n d t h e<br />

i n t e r n e t . T h e n , w h e n t h e y a r r i v e a t a n o n l i n e<br />

p u b l i c a t i o n t h a t ’ s p a r t o f o u r p r o g r a m , t h a t s i t e<br />

k n o w s t o s e r v e t h e m w i t h a n a d v e r t i s e m e n t<br />

f e a t u r i n g B H S l i s t i n g s .<br />

D I G I T A L A D R E T A R G E T I N G<br />

T E C H N O L O G Y<br />

B H S A g e n t s w o r k w i t h i n a h y p e r - t a r g e t e d<br />

d i g i t a l a d v e r t i s i n g p l a t f o r m b u i l t s p e c i f i c a l l y<br />

f o r t a r g e t i n g p r o s p e c t i v e b u y e r s . L e v e r a g i n g<br />

e t a r g e t i n g a n d o t h e r p r o p r i e t a r y t e c h n o l o g y ,<br />

r<br />

o u r r e s u l t s h a v e o u t p e r f o r m e d s t a n d a r d<br />

o n l i n e a d v e r t i s i n g m e t r i c s b y a l m o s t d o u b l e i n<br />

s o m e c a s e s .


Social Media<br />

T I K T O K<br />

L a u n c h e d i n A p r i l 2 0 2 2 , t h e o f f i c i a l B H S T i k T o k<br />

g a r n e r e d 6 0 K + f o l l o w e r s , 5 0 0 K l i k e s , a n d t e n s o f<br />

m i l l i o n s o f i m p r e s s i o n s i n t h e f i r s t f o u r m o n t h s . E a c h<br />

o f o u r T i k T o k l i s t i n g v i d e o s i s s e e n b y t e n s o f<br />

t h o u s a n d s , w i t h o u r h i g h e s t - v i e w e d p r o p e r t y v i d e o<br />

b r e a k i n g a r e c o r d f o r t h e m o s t - v i e w e d T i k T o k<br />

p r o p e r t y v i d e o b y a n y m a j o r U . S . b r o k e r a g e .<br />

S O C I A L M E D I A B O O S T E D A D S<br />

W e a r e e x c i t e d t o p r o m o t e y o u r p r o p e r t y i n a c u s t o m S o c i a l M e d i a b o o s t e d c a m p a i g n . B y b o o s t i n g y o u r<br />

p r o p e r t y w i t h o u r s o c i a l t e a m , y o u g e t c o m p a n y s p o n s o r s h i p t o p r o m o t e t h e l i s t i n g u n d e r o u r s o c i a l m e d i a<br />

a c c o u n t . T h e p o s t w i l l o r g a n i c a l l y r e a c h o u r 5 0 k + f o l l o w e r s a c r o s s F a c e b o o k a n d I n s t a g r a m , a s w e l l a s t e n s<br />

o f t h o u s a n d s m o r e t h r o u g h o u r t a r g e t e d a d v e r t i s i n g b o o s t . T h i s t y p e o f p o s t e s t a b l i s h e s a s o l i d f o u n d a t i o n<br />

f o r a l i s t i n g l a u n c h - f o r e x a m p l e , a w e e k l o n g c a m p a i g n c a n r e a c h a r o u n d 5 , 0 0 0 v i e w e r s w h o h a v e<br />

e x h i b i t e d i n t e r e s t o n l i n e f o r y o u r l i s t i n g c r i t e r i a .


Email<br />

E M A I L M A R K E T I N G<br />

E m a i l m a r k e t i n g c o n t i n u e s t o b e t h e m o s t e f f e c t i v e<br />

c h a n n e l i n d i g i t a l m a r k e t i n g . L a n d i n g i n s o m e o n e ’ s i n b o x<br />

w i t h r e l e v a n t a n d i n f o r m a t i v e c o n t e n t d r a m a t i c a l l y<br />

i n c r e a s e s y o u r c h a n c e s o f g e n e r a t i n g a w a r m l e a d . U s i n g<br />

o u r p r o p r i e t a r y p l a t f o r m , P i l o t , y o u r l i s t i n g s w i l l r e a c h t h e<br />

r i g h t a m o u n t o f b r o k e r s a r o u n d y o u r a r e a w h o h a v e<br />

c l i e n t s t h a t m e e t y o u r c r i t e r i a .<br />

P I L O T<br />

P i l o t i s t h e p r o p r i e t a r y e m a i l m a r k e t i n g p l a t f o r m o f B H S . T h i s<br />

s e l f - s e r v i c e a p p l i c a t i o n c o n t a i n s a r o b u s t l i b r a r y o f e m a i l t e m p l a t e s , f o r<br />

b o t h p r o p e r t y - b a s e d m a r k e t i n g a n d p e r s o n a l p r o m o t i o n . I n a d d i t i o n ,<br />

t h e r e a r e s o c i a l m e d i a t e m p l a t e s f o r y o u r a g e n t t o g e n e r a t e t h e i r o w n<br />

g r a p h i c s a n d t h e n s h a r e a c r o s s t h e i r p e r s o n a l a c c o u n t s .<br />

P I L O T S M A R T L I S T<br />

A g r e a t b e n e f i t o f P i l o t i s t h e S m a r t L i s t t e c h n o l o g y . P i l o t<br />

o p e r a t e s b a s e d o n a n a l g o r i t h m w h i c h , s p e c i f i c t o e a c h<br />

l i s t i n g , a u t o m a t i c a l l y g e n e r a t e s a n e m a i l l i s t o f a l l b r o k e r s<br />

w h o h a v e s o l d , o r w h o c u r r e n t l y r e p r e s e n t i n a s i m i l a r p r i c e<br />

r a n g e o r p r o x i m i t y t o y o u r e x c l u s i v e . T h i s S m a r t L i s t e n a b l e s<br />

u s t o r e a c h a t a r g e t e d l i s t o f b r o k e r s w h o l i k e l y h a v e c o n t a c t<br />

w i t h t h e b u y e r p o o l f o r y o u r l i s t i n g .


Email<br />

C O R P O R A T E E M A I L – T H E C U R A T E D C O L L E C T I O N<br />

B H S m a n a g e s h i g h l y s u c c e s s f u l c o r p o r a t e e m a i l c a m p a i g n s , d i r e c t t o c o n s u m e r s . E v e r y w e e k , w e s e n d o u t a<br />

c u r a t e d c o l l e c t i o n o f l i s t i n g s o f p a r t i c u l a r i n t e r e s t t o o v e r 5 0 , 0 0 0 r e c i p i e n t s . I f y o u r l i s t i n g i s s e l e c t e d f o r a<br />

f e a t u r e , w e w i l l b e s u r e t o l e t y o u k n o w a n d s h a r e t h e e n g a g e m e n t r e s u l t s .


Marketing Services<br />

M E D I A A N D C O N T E N T<br />

S E R V I C E S<br />

T h r o u g h a n e t w o r k o f h i g h l y e x p e r i e n c e d v e n d o r s ,<br />

w e o f f e r t h e b e s t q u a l i t y c o n t e n t t o p r o m o t e y o u r<br />

l i s t i n g s . Y o u c a n a c c e s s e x p e r t r e a l e s t a t e<br />

h o t o g r a p h y , p r o p e r t y v i d e o s , v i r t u a l s t a g i n g , 3 D<br />

p<br />

w a l k t h r o u g h s , d e t a i l e d f l o o r p l a n s a n d m o r e<br />

t h r o u g h o u r s e r v i c e s t e a m .<br />

V I D E O T O U R S A N D<br />

S L I D E S H O W S<br />

W e c a n w o r k w i t h a p r o f e s s i o n a l f i l m c r e w t o f e a t u r e y o u r<br />

l i s t i n g a s w e l l a s c o l l a b o r a t e w i t h t h e B H S M a r k e t i n g T e a m t o<br />

t r a n s f o r m y o u r s t a t i c p r o p e r t y i m a g e s a n d a d d m o v e m e n t ,<br />

m u s i c , a n d t e x t o v e r l a y s t o c r e a t e a d y n a m i c a n d<br />

c o s t - e f f e c t i v e v i d e o f o r y o u r l i s t i n g .<br />

V I R T U A L S T A G I N G<br />

A d d f u r n i t u r e a n d d e c o r t o e m p t y r o o m s , r e m o v e a n d<br />

r e p l a c e c u r r e n t f u r n i s h i n g s w h e n d e s i r e d , a n d d i g i t a l l y<br />

e n h a n c e t h e a e s t h e t i c o f a p r o p e r t y b e f o r e b r i n g i n g t o<br />

m a r k e t . W e a l s o h a v e t h e c a p a b i l i t i e s t o p e r f o r m v i r t u a l<br />

r e n o v a t i o n s e r v i c e s a s w e l l .


Marketing Services<br />

B H S Q U I C K S H E E T S<br />

QR Enabled Contactless Digital Brochures<br />

T h e t e a m w i l l c r e a t e a b e a u t i f u l l y d e s i g n e d d i g i t a l b r o c h u r e f o r y o u r r e v i e w . O n c e a p p r o v e d , e a c h c u s t o m b r o c h u r e w i l l<br />

b e a s s o c i a t e d w i t h a u n i q u e Q R c o d e . A t a s h o w i n g , t h e Q R c o d e c a n b e s c a n n e d u s i n g t h e c a m e r a o f a s m a r t p h o n e<br />

t o v i e w y o u r b r o c h u r e . A t t h a t t i m e , a c o p y o f t h e b r o c h u r e w i l l a l s o b e e m a i l e d t o t h e c u s t o m e r f o r f u t u r e r e f e r e n c e . T h e<br />

c u s t o m e r c a n t h e n v i e w a l l o f t h e p r o p e r t y d e t a i l s e a s i l y a n d s a f e l y f r o m a m o b i l e d e v i c e , r a t h e r t h a n a p r i n t e d b r o c h u r e<br />

o r h a n d o u t .


Print<br />

We offer a wide range of professionally produced collateral options, curated by the BHS<br />

Marketing Team, and customized to the look and feel of the property type.<br />

T H E S E I N C L U D E :<br />

Fact Sheets<br />

For Sale Sign<br />

Postcards<br />

Display Ads<br />

Brochures<br />

Exceptional Residential Properties<br />

Window Displays<br />

Entrance


Print Advertising<br />

Prominent and regular print advertising, under the distinguished Brown Harris<br />

Stevens brand, in such publications as The New York Times, Wall Street Journal,<br />

Brownstoner, and others.


We look forward to<br />

bringing all of our<br />

resources together<br />

towards the successful<br />

sale of your property.<br />

T H A N K Y O U .

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