Online Exchange Potential Impact - Wrap

More documents

Recommendations

Info

Table 4.3 Material categories on b2b websites EastEx Waste Exchange UK SalvoMIE Batteries Acids Ash crushed concrete aggregate Building materials Alkalis Hoardings Chemical liquids Construction material / aggregates Metals Drums and containers Container and pallet Paints Electricals and electronics Electronic Plasterboard Furniture and fittings Food waste Plastics Glass and ceramics Glass Soils, Recycled soils and Compost Metals Green waste Various and mixed Oils Metal and metal sludge Pallets Miscellaneous Paper and card Oil and wax Plant and equipment Other chemicals Plastic and rubber Packaging materials Putrescibles Paint and coating Textiles and clothing Paper and cardboard Vehicle parts Plastic and rubber Wood and timber Solvent Miscellaneous Textile and leather 5.0 Consumer Survey Wood A consumer survey was compiled with the aim of gaining further insight into the reasons why consumers do or do not use online exchange portals, as well as the types of items that are being exchanged online. The survey was designed in a multiple choice, easy-to-complete format, and aimed to understand the activity of: � Consumers with an online presence that use online exchanges. � Those with an online presence who do not use online exchanges. � Those who do not have an online presence. The survey was compiled with input from WRAP, covering the themes described in Table 5.1. The questionnaire is included in this report as Appendix 2. A hard copy of the survey was mailed to 43,000 households over three separate mail shots, using data supplied by CACI and including a weblink for respondents to complete the survey online if they preferred. The 43,000 households were stratified according to ACORN, eTypes, age and geographical area in order to be a representative sample of the UK. Online Exchange Potential Impact 18
The survey respondents were firstly asked if they had ever used any of the online exchange sites that were being monitored for this project (eBay, Freecycle, Freegle, Gumtree, Preloved) or any other online exchange sites. This established which of the above types of consumer they were, i.e. whether they had an online presence or not. The survey respondents were then asked about their awareness and frequency of use of each of the sites – i.e. whether they had heard of a site or not, and whether they were an occasional or regular user. Next, respondents who do use online exchanges were asked what they use them for. This question aimed to understand whether people accept, offer or request items. This question was also designed to show whether there were some users who only buy / accept items and some who only sell / offer items; if some people only request items (for example through Freegle and Freecycle); and what proportion will both accept and offer items. Table 5.1 Broad themes of the survey Consumers with online presence Consumers with no online presence Use of sites Awareness of activity Which sites know of / use Which sites Past items offered Reason for no online presence Past items taken Would consider using Frequency of use What types of items Types of items considered The next questions aimed to understand the reasons why consumers use online exchanges, and the reasons why they do not. Respondents were presented with a range of options that they could apply positively or negatively to each site. Aspects that encouraged use included ease of use, personal security, environmental benevolence and bargain hunting, considered alongside reasons that impaired use: the site being difficult to understand, and concern about poor item quality. For future surveys it may be beneficial to include an option to score websites rather than select predetermined reasons for use. For example: on a scale of 1 to 5, how does a website score in terms of personal security? This information could then be used to identify user priorities when choosing which websites to use. To gauge the types of items that consumers are exchanging, the survey respondents were next asked which of the priority items they have either offered, accepted or would consider exchanging online. Finally respondents were asked what offline alternatives they would use to get rid of each of these types of items, for example at the household waste and recycling centre, car boot sale, refuse collection or donated elsewhere. Over 1,253 completed responses were received, with the vast majority being returned by post (rather than via the online portal). 5.1 Confidence intervals From the 1,253 responses and following quality checking of the data, a total of 1,092 valid responses were achieved. This is a reasonable sample size from which to draw generalisations about the target population, as the 95% confidence interval for a result of 50% has a confidence interval of +/-3%. Therefore if 50% of the sample said that they regularly use eBay, then it would be reasonable to assume that between 47% and 53% of UK households regularly use eBay. Standard statistical tests were carried out to explore the differences between ACORN categories. These were T-tests carried out to 95% confidence level. The sample size for each ACORN category is Online Exchange Potential Impact 19
Page 1 and 2: Final Report Online Exchange Potent
Page 3 and 4: Executive summary This research was
Page 5 and 6: � It is clear that online exchang
Page 7 and 8: Appendix 1: Weight estimates of ite
Page 9 and 10: This report also describes the outp
Page 11 and 12: on the distribution of social grade
Page 13 and 14: Table 3.3 eBay search criteria for
Page 15 and 16: enough items listed during either t
Page 17 and 18: Table 4.2 Electrical item subcatego
Page 19: Outsourced procurement refers to th
Page 23 and 24: possible to identify errors. Howeve
Page 25 and 26: Figure 6.3 Average final bid price
Page 27 and 28: Figure 6.6 Proportion sold by avera
Page 29 and 30: Figure 6.7 Numbers of items unsold
Page 31 and 32: Table 6.4 Freegle item classificati
Page 33 and 34: Figure 6.10 Items exchanged on Free
Page 35 and 36: Figure 6.11 Total numbers of advert
Page 37 and 38: Table 6.6 Total adverts for priorit
Page 39 and 40: Table 4.3 (in Section 4.5) lists th
Page 41 and 42: Table 6.9 Waste Exchange UK total l
Page 43 and 44: Office of National Statistics (ONS)
Page 45 and 46: eBay is used by 37% of users to acc
Page 47 and 48: than they already do. There is less
Page 49 and 50: 70% 60% 50% 40% 30% 20% 10% 0% Figu
Page 51 and 52: 70% 60% 50% 40% 30% 20% 10% 0% Figu
Page 53 and 54: Table 7.4 Responses to question ask
Page 55 and 56: 70% 60% 50% 40% 30% 20% 10% 0% Figu
Page 57 and 58: 70% 60% 50% 40% 30% 20% 10% Figure
Page 59 and 60: Differences can be seen in the high
Page 61 and 62: Percentage of respondents Figure 7.
Page 63 and 64: Table 7.6 The two most popular alte
Page 65 and 66: developed to account for third part
Page 67 and 68: 9.1.5 Consumer survey The survey da
Page 69 and 70: Appendix 1: Weight estimates of ite
Page 71 and 72:
Figure A1.1 Total estimated tonnage
Page 73 and 74:
Gumtree The average number of listi
Page 75 and 76:
Figure A1.4 Total estimated tonnage
Page 77 and 78:
Table A1.7 Comparison of numbers an
Page 79 and 80:
Combining the estimated tonnage exc
Page 81 and 82:
3. If you have used online exchange
Page 83:
www.wrap.org.uk/onlineexchange
show all

Online Exchange Potential Impact - Wrap

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?