2024 Media Kits

MEDIA KIT 

2024 

© Midwest Communications 

500 S. Phillips Ave. 

Sioux Falls, SD 57104 

605-331-5350

Station Profile 

Dial Position: 92.5 fm 

Format: Country 

Market Coverage: Sioux Falls, SD; SW Minnesota; all of 

Eastern SD; NW Iowa; and into Nebraska 

With 100,000 watts of power, KTWB blankets the market 

while playing the most country music allowed by federal 

law. 

Covering the largest trade area in South Dakota, KTWB 

will deliver your message to nearly 80,000 potential weekly 

listeners. That is more than any other Sioux Falls area 

radio station can deliver! KTWB’s signal is the biggest in 

South Dakota! 

Live, Local & Interactive 

Chris & Doc | 5 am – 9 am 

Chris and Doc have been together since 2006, tolerating and loving each other every minute! These two 

are the exact same on the air as they are off the air, although better dressed. All sorts of fun oozes from the 

speakers weekday mornings with the Sioux Empire’s #1 rated morning show year after year! 

Ryan Kelly | 9 am – 12 pm 

Ryan Kelly loves spending each weekday with you! Ryan has an incredible passion for music, which has 

been a huge part of her life. She loves conversations and meeting people, fashion and pop culture, and 

being involved in the community. Ryan loves what she does and it comes through the air waves! 

Tom Mitchell | 12 pm – 2 pm 

Hailing from southeast Minnesota but bitten by the radio bug, Tom traveled all over the USA with stops in 

Omaha, Milwaukee, Denver, Minneapolis, Indianapolis, San Diego and Los Angeles. Tom now calls Sioux 

Falls home and loves sharing the best in country music with you! 

Robert Hawk | 2 pm – 6 pm 

Growing up listening to his favorite country station in Scranton, PA, Robert would make cassette tapes, 

talking in between songs like a real radio show. Now he broadcasts on a real radio station where his laugh 

and sense of humor are contagious.if he’s not quoting Back to the Future or Toy Story, he’s spending time 

with his wife Dakota, and young son Milo. 

PJ | 6 pm - 12 am 

Yes, he lost a bet! That’s why his name is PJ. He’s sometimes happily married and has six kids. He found 

out he missed an important health class in High School which explains how that would happen. He loves 

country music and finds Eric Church to be a really good therapist. 


500 S. Phillips Ave. • Sioux Falls, SD 57104 • 605-331-5350

Reasons To Buy 

• KTWB reaches active Adults 18+ with higherthan-average 

disposable income and the ability 

to buy your products and services. 

• KTWB has limited commercials (9 minutes 

per hour). Your message is heard with greater 

impact and is not part of a tune-out factor. 

• KTWB is instrumental in the success of various 

fundraisers in Sioux Falls and the surrounding 

area, highlighted by the Children’s Miracle 

Network Radiothon for Kids, which has raised 

over $3 million since 2006! 

• The BIG Country Morning show has been voted Local Best Morning Show for 14 

years in a row. 

• We have buying power: 59% of KTWB listeners earn $75,000+; 21% make between 

$50–75k 

• We are highly educated: 42% have a college degree or more, 35% have some 

college education, and 16% are high school graduates 

• 82% are home owners 

• Midwest Communications’ six radio stations reach 205,600 potential consumers 

weekly 

*Nielsen Radio Fall 2023, P12+ 



On Air. Online. Everywhere. 

Who’s Listening (By Age) 

5% 14% 17% 19% 20% 13% 12% 

43% 57% 

P12- 

17 

P18-24 P25-34 P35-44 P45-54 P55-64 P65+ 

Household Income 

$75k+ 

60% 

$50-75k 

21% 

$25-50k 

14% 



MEDIA KIT 





605-331-5350

The Most Music. Period. 

The all-new Q95.7 FM plays the most music in Sioux Falls. Period. We’ve created a station that plays 

40-minute commercial-free music sweeps every hour all day long! 

Our most music promise means more listeners. Q95.7 listeners stay tuned in longer through your 

advertising message; the hits are always back in just a few minutes. Listeners know they don’t have 

to wait long to hear their favorite songs. Q95.7 has limited commercials (7 minutes per hour, so 

your advertisement is just as important as the music) meaning your message is heard with greater 

impact and is not part of a tune-out factor! 

Q95.7 streams online and on the free mobile app. Use your Amazon or Google smart speakers too! 



On-Air Personalities 

Jonathan Doll | 5 - 9 AM 

Jonathan Doll here! Don’t worry, you’re in good hands because I’m a licensed discjockey 

and stand up comic (Fun Fact: I was on Star Search and I was a writer for 

Jay Leno). My down time activities include bicycling, boating and small dogs. I’m not 

afraid to use a coupon on “Date Night” with my wife either. I’ve done mornings in L.A., 

Houston and Indianapolis and I’m proud to be here at my very favorite station so far 

Q95.7! 

Jay Cruze | 9 AM - 2 PM 

Hey, how’s it going, I’m Jay Cruze! Born and raised in New York City. Brooklyn, to 

be exact. I knew I wanted to be on the radio when I would spend my free time taperecording 

myself, talking into hairbrushes, as I talked up the intros of my vinyl records 

(before they were retro). I still do that by the way. Just kidding. I wish I could meet each 

and every one of my listeners. We’d have a blast. My two daughters are the loves of my 

life, and they keep me humble. 

Kelsie Paige | 2 - 7 PM 

Hi, I’m Kelsie Paige! I ended up on the radio because of my absolute love of music, but 

my complete lack of musical talent or ability. I’m not even good at lip-syncing! But that’s 

okay, because now I am lucky enough to get to spend my afternoons on the air playing 

incredible music for you! I’m also a concert addict, so I go to live shows every chance I 

get. When I’m not having a blast on the radio I love spending time with my human-sized 

rescue dog, Sabo. Thanks for listening, I love hanging out with you! 

Eliott | 7 PM - 12 AM 

ELIOTT KING, originally from the west side of Indianapolis, attended college and honed 

radio skills in Michigan. He spent 10 years hosting radio gigs across the country Los 

Angeles, Houston, Indianapolis, Philadelphia, and Atlanta. Eliott is a strong advocate for 

mental health awareness. 

DJ Sticky Boots | Friday 7–11 PM + Saturday 9 PM–1 AM 

For the last five years he has been voted as one of the Top 100 DJs in the US by 

leading trade magazine DJ Times, thereby solidifying his role as music industry 

tastemaker and fan favorite. An internationally recognized DJ and emcee, Sticky Boots 

is best known for his award-winning syndicated radio mix show, The HyperMiXx, which 

airs in over 20 markets in North America and Europe via FM, satellite, and streaming 

and features the best new music each week. 



LISTENER PROFILE 

WHO’S LISTENING (BY AGE) 

13% 

5% 

19% 

23% 

22% 

13% 

5% 

36% 64% 

P12-17 

P18- 

24 

P25-34 

P35-44 

P45-55 

P54-64 

P65+ 

HOUSEHOLD INCOME 

$75k+ 

49% 

$50-75k 

20% 

$25-50k 

25% 



MEDIA KIT 





605-331-5350

Sports 

LIVE PLAY-BY-PLAY 

Pro. College. High School. 

Minnesota Vikings 

NFL 

NCAA Football & Basketball 

USD Football & Basketball 

SDSU Football 

University of Sioux Falls Football 

University of Sioux Falls Men’s/Women’s Basketball 

High School Football & Basketball 

Minnesota Wild Hockey 



Leading Voices IN SPORTS 

THE DAN PATRICK SHOW 

WEEKDAYS 8AM–11AM 

Legendary multi-platform host delivers humor and unique 

perspectives on the day’s top sports stories, featuring A-list guests 

from the worlds of sports and entertainment. 

THE HERD W/COLIN COWHERD 

WEEKDAYS 11AM–2PM 

The Herd with Colin Cowherd is a thought-provoking, opinionated, 

and topic-driven journey through the top sports stories of the 

day. Colin’s unique take on the sports world and unprecedented 

storytelling ability entertains audiences around the country while 

making them think, laugh, and immediately react. 

CALLING ALL SPORTS 

WEEKDAYS 2PM–3PM 

Calling All Sports is a 60-minute sports talk show heard daily on 15 

radio stations across South Dakota, Minnesota and Iowa. The show 

features long-time Sioux Falls sportscaster Mark Ovenden. Calling All 

Sports delivers the best local sports coverage and commentary in the 

Sioux Empire, chatting with local sports names and legends, current 

athletes, and coaches. 

THE DOUG GOTTLIEB SHOW 

WEEKDAYS 3PM-4PM 

The Doug Gottlieb Show is a fast-paced program featuring Gottlieb’s 

unique perspective on the latest headlines, as well as listener 

interaction and conversations with the biggest names in sports. 

The former basketball standout and FS1 Analyst shares his quickwitted, 

smart, and outspoken brand of entertainment with listeners 

nationwide. 

COVINO & RICH 

WEEKDAYS 4PM-6PM 

Hosted by Steve Covino & Rich Davis, the program features their 

unique take on the hot sports topics of the day, injected with their 

brand of humor, fun, and relatability. 



Listener Profile 


10% 8% 27% 14% 16% 7% 18% 

69% 31% 

P55- 

P45-54 P65+ 

64 

P12- 

17 

P18- 

24 

P25-34 

P35-44 


$75k+ 

59% 

$50-75k 

19% 

$25-50k 

23% 

OUR SIGNALS 

2-4-1 

signals 

98.1 FM 

coverage 

1230 AM 

Reaching thousands of the 

most enthusiastic sports fans 

in the Sioux Empire! 



MEDIA KIT 





605-331-5350

STATION PROFILE 


Format: Hot Adult Contemporary 

Market Coverage: Sioux Falls, SD 

Sioux Falls’ Best Variety with Commercial Free Hours All Day, 

Every day! 

The NEW Sound of 101.9 KELO-FM is an exciting, fresh sound 

for Sioux Falls. We still play Sioux Falls’ BEST Variety and we 

still have 3 full hours of commercial-free music, daily, but now 

our playlist is more updated and energetic than ever! 

The NEW KELO-FM plays everyone from Lizzo to New Kids 

on the Block... Harry Styles to Tone Loc... The Weeknd to Van 

Halen and everything in between. 

It’s a FUN, Upbeat, Feel-Good station that sounds great at 

work, at home, on your phone...anywhere! 

LIVE, LOCAL & INTERACTIVE 

Ryan Kelly | 5 am – 9 am 

Ryan starts your day with great music, topical content, local news, weather, entertainment and an 

infectious comfort that makes her the Sioux Empire’s favorite morning choice! 

Commercial-Free Music Hours | 9 am – 10 am • 12 pm - 1 pm • 5 pm - 6 pm 

Chris Calhoun | 10 am – 3 pm • Saturdays 9 am - 3 pm 

Chris keeps your midday moving! There’s never a dull moment if you’re listening at work or in 

your car running around! 

Paul Andresen | 3 pm – 7 pm 

Paul makes the end of work fly by with his...unique...perspective on the world. Jam with Sioux Falls’ BEST Variety and 

laugh along as Paul brings you the stories he finds interesting, the facts you definitely don’t need to know, and the 

injection of personality Sioux Falls afternoon radio has sorely needed. Find out why Paul is one of the higher rated 

afternoon shows in Sioux Falls! 



INTERACTIVE OPPORTUNITIES 

• Banner/Graphic Ads 

• Video/Video Gateway 

• Blogs 

• Podcasts 

• Texting 

• Social Media 

• plus more… 

REASONS TO BUY 

• KELO-FM is one of the most listened-to stations in the Sioux Falls market (Nielsen Radio Fall 2023). 

• KELO-FM’s music is researched to attract more of the area’s primary household decision makers: 

25–54 year-old females. 

• KELO-FM limits commercials to no more than 9 minutes per hour. That means we play more music with 

fewer interruptions – a very favorable environment for your message to be heard! 

• KELO-FM is Sioux Falls’ At-Work station. We start and end every workday with a full hour of commercialfree 

music. 

• KELO-FM is well-known locally as The Christmas Station during the holiday season year after year! 

• KELO-FM is instrumental in the success of various fundraisers in Sioux Falls and the surrounding area, 

highlighted by the Children’s Miracle Network Radiothon for Kids, which has raised over $3 million! 




WHO’S LISTENING (BY AGE) 

10% 

9% 

19% 

22% 

17% 

9% 

15% 

36% 64% 

P12-17 P18-24 

P25-34 

P35-44 

P45-55 

P54-64 

P65+ 

HOUSEHOLD INCOME 

$75k+ 

54% 

$50-75k 

20% 

$25-50k 

15% 



MEDIA KIT 





605-331-5350

Station Profile 


Format: Rock 

Market Coverage: Sioux Falls, SD 

KRRO blankets the Sioux Empire, playing 

everything that rocks for South Dakota, NE 

Iowa, and SW Minnesota! KRRO delivers your 

message to the most loyal rock fans! 

Live, Local & Interactive 

Lex & Terry | 5 am – 9 am 

Lex and Terry are a well-known, edgy crew. Nothing is sacred. Whether it was comics or working 

in music, Lex & Terry have been in the entertainment business for 20 years. They’ll rock you 

every morning on KRRO! 

Commercial-Free Music Hours | 9 am – 10 am • 5 pm - 6 pm 

Denzil | 2 pm – 6 pm 

He puts the rock into your afternoons with a non-stop 60-minute commercial -free ride home in 

the 5 PM hour. When he isn’t in the studio, you can find him at a poker table somewhere in the 

area or “networking” with clients at local restaurants and dive bars. 

The Rev | 6 pm – 12 am 

Rev is a rocker at heart. He loves Foo Fighters, Aerosmith, AC/DC, Metallica, and Shinedown. 

He also spent two decades as the coordinator for JAM AGAINST HUNGER, a free annual concert 

supporting Feeding South Dakota raising thousands of dollars in the battle against food 

insecurity in South Dakota. 



Reasons to Buy 

• Our listeners work hard, play hard and 

rock hard. The KRRO is right there with 

them all day and all night long. Turn our 

loyal rock fans into your loyal customers. 

• Many are ready to upgrade their home 

or car, purchase a boat or motorcycle, or 

make major renovations. Make sure your 

business is the first one they think of 

when they’re ready to buy. 

• Voted Local Best Station year after year! 

• The Sioux Empire knows who we are and 

what we do... ROCK! The KRRO has been 

a dominant, iconic presence since 1990, 

continually delivering the male listening 

audience! 

• KRRO has limited commercials (9 minutes 

per hour). Your message is heard with 

greater impact and is not part of a tuneout 

factor! 



Listener Profile 


7% 

11% 

16% 

27% 

20% 

16% 

3% 

64% 36% 

P12-17 

P18-24 

P25-34 

P35-44 

P45-55 

P54-64 

P65+ 


$75k+ 

52% 

$50-75k 

22% 

$25-50k 

18% 



MEDIA KIT 





605-331-5350

STATION PROFILE 

Dial Position: 1320 AM & 107.9 FM & 105.1 FM 

Format: News Talk 

Market Coverage: Sioux Falls / Brookings / Vermillion 

Website: KELO.com 

REASONS TO BUY 

KELO has several of the top 5 National talk shows in the country, including Clay Travis & Buck Sexton; Markley, Van Camp and 

Robbins; Mark Levin; and Joe Pags. 

KELO complements their National programming with veteran market talk personalities like Greg Belfrage and a select group of 

local / regional authorities in the “It’s Your Business” & “It’s Your Agribusiness” series, hosted by Bill Zortman. 

KELO targets a 35+ adult listener group with its core directed at the very lucrative Baby Boomer group, which controls over 70% 

of the market’s disposable income. 

KELO is the area’s premier information source, providing 24-hour local, regional, and national news, as well as hourly weather 

updates from the KELOLAND-TV Live Doppler Storm Center. 

KELO AM 1320 is powered at 5,000 watts, which delivers coverage loud & clear into the three-state region. KELQ FM 107.9 & 

105.1 extends KELO’s reach well into the north with crystal-clear FM quality. 

LIVE, LOCAL, NATIONAL & INTERACTIVE 

Greg Belfrage | 6 am – 9 am 

It’s Your Business with Bill Zortman | 9 am – 11 am 

Clay Travis & Buck Sexton | 11 am – 2 pm 

Markley, Van Camp and Robbins | 2 pm – 5 pm 

Mark Levin | 5 pm – 8 pm 

Joe Pags Show | 8 pm – 11 pm 

Greg Belfrage 

Clay Travis & Buck Sexton 

Markley, Van Camp and Robbins 





6% 

2% 

12% 

9% 

20% 

17% 

34% 

63% 37% 

P12-17 

P18- 

24 

P25-34 

P35-44 

P45-55 

P54-64 

P65+ 

$75k+ 

44% 


$50-75k 

25% 

$25-50k 

26%

2024 Media Kits

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