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Retailers Forum Magazine May 2024

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

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VOL. 44 NO. 01

MAY 2024

Connecting Wholesalers and Retailers Since Since 1981 1981


Page 2 MAY 2024 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #11 on page 11 • www.Vendor411.com


Want More Info? Circle #11 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | MAY 2024 Page 3


High Quality Affordable Fashions

Stock

Up Your

Store

Today!

Women’s A Line Dress Geometric Split Thigh

V Neck Cold Shoulder Maxi Dress Elegant

Stylish Vacation Sleeveless Summer

$

23.99

Women’s Shift Dress Summer Dress Graphic Geometric

Backless Print Halter Neck Mini Dress Fashion Modern

Daily Holiday Sleeveless Summer Spring

$

26.99

Women’s Casual Dress Floral Button Print

Split Neck Mini Dress Elegant Boho Holiday

Vacation Sleeveless Summe

$

23.99

Women’s Casual Dress Geometric Print

Tiered Crew Neck Midi Dress Boho Holiday

Vacation Sleeveless Summer

$

22.99

Women’s Casual Dress Summer Dress Floral

Print Strap Mini Dress Streetwear Street

Holiday Sleeveless Summer

$

21.99

Women’s Casual Dress Tank Dress Graphic

Pocket Print U Neck Mini Dress Streetwear

Date Vacation Sleeveless Summer

$

28.99

Women’s Casual

Dress Leaf Split

V Neck Long

Dress Maxi Dress

Stylish Boho

Vacation Short

Sleeve Summer

$

26.99

Fashion Leader Since 2007

GREAT NEW DEALS WEEKLY

HOT DEALS

for the New Season

BUY DIRECTLY FROM THE MANUFACTURER • WE SHIP WORLDWIDE

NO MINIMUM ORDER • EASY ONLINE ORDERING • 1000’s OF SKU’S

Women’s Shirt

Blouse Paisley

Vintage Ethnic

Casual Daily

Holiday Button

Print Blue Long

Sleeve Elegant

Vintage Fashion

Shirt Collar

Spring

$

25.99

Women’s Tank Top Camisole Summer

Tops Graphic Casual Print Pink

Sleeveless Basic Round Neck

$

15.99

Women’s T shirt Tee Butterfly

Casual Daily Print Blue Short

Sleeve Fashion V Neck Summer

$

16.99

Women’s Swimwear Bikini

2 Piece Swimsuit Palm Tree

Vacation Sexy Bathing Suits

$

23.99

Women’s Swimwear Bikini 2 Piece

Swimsuit Backless Halter Tie Back Plain

V Neck Beach Wear Holiday Bathing Suits

$

25.99

Women’s Tank Top Vest Floral Casual

Vacation Print Black Sleeveless Vintage

Ethnic V Neck Summer

$

14.99

Women’s Tank Top Vest Letter Casual

Print Black Sleeveless Vacation

Tropical Fashion Crew Neck Summer

$

12.99

www.FashionableSales.com

Page 4 MAY 2024 | RETAILERS FORUM MAGAZINE


This is a Buying Guide for

RETAIL STORE OWNERS

Presented within the pages are the latest offerings from the country’s

leading merchandise wholesalers. The advertisers herein sell strictly

wholesale and require that you purchase with the intent of reselling

through retail channels.

HOW TO USE THIS DIRECTORY

☛ Locate the products that interest you.

See our product directory located on

pages 6 & 7.

☛ Make direct contact with advertiser.

Most will have catalogs and price lists

for you.

☛ Order your merchandise, which will be

shipped directly to your store.

CLICK ON BANNERS

IN SELECT ADS

Want More Info? Circle #09 on page 11 • www.Vendor411.com

TO GET FREE CATALOGS/PRICING

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

RETAILERS FORUM MAGAZINE | MAY 2024 Page 5


Sell to over 60,000

stores through Forum

631/754-5000

DRESS UP FOR

PROFITS!

Every Day’s A Treat!

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!

WHOLESALE

Costume Club

www.USACostumers

See our USACostumers.com

ad on page 28

Light Up Without

Lighting Up!

Full Service Wholesaler • We Ship Worldwide

LOGIC • WHOLESALE

Kits

• E-Liquids

• Disposables

• Atomizers

see our ad on page 39

H2 E-Cig Round

Mouth Atomizer

$1.85

5mL Bottle

E- Liquid E-Juice

for E-Cig $1.30

E-Case w/2

Cigarettes + 1 USB

Charger $10.50

E-Cig kit Includes 1 cig,

10cartridges, Wall, USB,

Car Chargers $6.50

BLING IT ON!

HipWholesale.com

See our ad on Page 65

SMALL

BUSINESS

CONSULTING

ForumBA.com

Ad on Page 78

100’S IN STOCK

All Occassions

Fast Same Day Shipping

Flat Rate Delivery

Electronic

Cigarettes

• E-Cig Batteries

Round Mouth E-Cig

3.5ml Atomizer Set

w/Coil Heads $3.83

• E-Cig Accessories

TIME MAKES MONEY

TIME

WHOLESALERS

SHISHA Zero

Nicotine Disposable

E-Cig $3.45

www.Lightecig.com

see our ad on Page 51

We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE

SNEAKY SAVINGS ON SNEAKERS

See Our Ad on Pg 47

Does anybody

read these?

CALL 631-754-5000 and

you’ll get a FREE 3-mo.

subscription!

Congratulations to

TAXMAN COMETH

New York, NY

ADVERTISERS INDEX

PLEASE PATRONIZE THE LEADING WHOLESALERS

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

MAY 2024

ADVERTISING

FORUM AD RATES .......... 09

APPAREL

1 STOP WHOLESALE. ........ 61

BLANK TEES. ............... 44

BOUTIQUE CLOSEOUTS ...... 67

CLOTHINGWARE ............ 83

DD BULK ................... 64

FASHIONABLE SALES. ....... 04

FLIRTY WHOLESALE ......... 56

HEAVENLY SUITS ............ 20

SCARF WAREHOUSE. ........ 85

STYLE IN FASHION .......... 20

STYLISH PLUS .............. 45

T SHIRT REP ................ 89

UIN DEALS ................. 25

USACOSTUMERS.COM ....... 28

ASSORTED ITEMS

AUCTION FINDER. ........... 77

BEAN WHOLESALERS ....... 50

CLOSEOUTS FOR SALE ...... 43

DINO DROPSHIP. ............ 81

DOBA DROPSHIP ............ 37

EVERYTHING CLOSEOUTS. ... 62

EZ DROPSHIP ............... 40

FIND IT ASIA ................ 86

HARNEL INC. ............... 21

HEAVENLY WHOLESALE. ..... 72

MEGA UBID ................. 60

RAMSONS IMPORTS ......... 15

SWEET WHOLESALERS ...... 73

TOP TEN WHOLESALE ....... 87

BOOKS

AUCTION BOOK ............. 84

BUYERS CONTACTS ......... 91

CLOSEOUT DIRECTORY ...... 82

HIDDEN WEALTH ............ 80

TRADE PUBLICATIONS ..... 92-98

WHOLESALE SOURCE BOOK .. 88

CANDY

SWEET WHOLESALERS ............ 73

CELLULAR

CELLCITY.BIZ ............... 57

WHOLE-CELL ............... 75

COLLECTIBLES

PATTER’S COLLECTIBLES .... 22

COMPUTERS

REFURB SHOPS. ............ 42

CONSUMER ELECT.

FIND IT CHINA. .............. 35

CREDIT CARD

PROCESSING

EXP MERCHANT. ..... BACK COVER


#1

BUYING GUIDE

FOR RETAIL STORES!

DISPLAY/SUPPLIES

& SERVICES

AVVO ADVISORS ............ 58

CC WAREHOUSE ............ 31

E-STORE BUILDERS ......... 30

E STORE SIGNS ............. 41

E-STORE SITES ............. 26

FB CAMPAIGNS ............. 34

FORUM ADVISORS. .......... 78

KWIK INC. .................. 66

PAYROLL HELPER ........... 36

PROTECTION PLANS. ........ 74

RETAILERS BANK ........... 54

SALES GROUP BAGS ........ 46

SETON SIGNAGE ............ 90

VACATION PROMO. .......... 48

WHOLESALESOURCES.COM ....

INSIDE BACK COVER

DROPSHIPPERS

DINO DROPSHIP. ............ 81

DOBA DROPSHIP ............ 37

EZ DROPSHIP ............... 40

E-CIGARETTES &

SMOKE SHOP ITEMS

3’x5’Embroidered Flags $14.00 Each

LIGHT E CIG ................ 63

View our 148 page Catalog online !

www.RIOhio.com

LOGIC WHOLESALE ......... 39

Belt Buckles $18.00 dz

USA VAPE DEALS ........... 23

$36.00 dz

Hat Pins $6.00 dz

$18.00 dz

$9.00 dz

FOOTWEAR 5” Patches $36.00 dz

$39.00 dz

SNEAKER CLEARANCE ...... 47

Tri-Fold

$36.00 dz

$5.00 Each

$21.00 dz

BAG $36.00 CLOSEOUTS ut 72 pcs ...........

Magnets 3”x8” $18.00

69

dz

Garden Flags

$48.00 dz

Metal Signs

$5.50 Each

HANDBAGS

BAG VENDORS. ............. 30

Playing Cards

$18.00 dz

$24.00 dz

3’x5’Embroidered Flags

$21.00 dz

$14.00 Each

Garden Flags WindSocks

48.00 dz $48.00 dz

12”x18” Metal Signs

$5.50 Each

HEALTH & BEAUTY

DE SOAP FRAGRANCES……..02/03

Min.Order

$150.00

Metal Sign

$4.75 each

Patches $18.00 dz

Belt Buckles

$36.00 dz

$4.50 Each

3pc Magnet

$5.25 Each

$42.00 dz

8” x 12” Parking Sign $18.00 dz

$15.50 Each

8” x 12” Metal Signs

$39.00 dz

Metal Plates

$27.00 dz

Leather Wallets $5.50 each

$48.00 dz

RC VARIETY ................ 33

Belt Buckles

$42.00 dz

HOME & HOUSEWARE

DAKOTA STEEL ART .......18/19

MERCHANDISE REP ......... 24

RUG PROFITS. .............. 59

RUSH SUPPLIERS ........... 22

JEWELRY/ACCESSORIES

BLING WHOLESALER .............53

BODY CANDY HQ .................71

BUND JEWELRY. .................55

HIP WHOLESALE .................65

JEWEL CLEARANCE ..............28

JEWELRY MINERS ................49

SHAKE WHOLESALE. .............76

UNIVERSE WHOLESALE ...........79

$30.00 dz

12” Metal Signs

$5.00 Each

NOVELTIES

CARTOON CONCEPTS ....... 70

COOL GLOWING. ............ 29

NOVELTY SELLER ........... 27

PPE SUPPLIES

PPE STOCKROOM ........... 68

R/C & TOYS

SOARING RC. ............... 38

$4.00 each

SELF DEFENSE ITEMS

Leather Bracelet $18.00 dz

BESTEX .................... 24

1ut/5 dz Mood Rings $33.00 unit

Advertise in

Metal Sign

12”X18” $5.75 Each

See Page 9

12”x18” Metal Sign $5.25 each

BUSINESS BOOKS

www.BizBooks.org

STYLE IN FASHION

$36.00 ut/72pcs

$15.00 dz

Stylish & Fashionable

Fashions

from Around

the World

$6.00 dz Hat Pins Also

See our Ad on Page 20

sold by the

Gigantic dozen! Selection

of Variety Goods

SPECIAL $15.00 FEATURES

dz

36 pcBiker Ring

$24.00 dz

Best Friend Necklace

RAMSON’S

$39.00 unit

$24.00 dz/sets

See our Ad on Page 15

$7.00 Each

ANNIVERSARY SPECIAL. ...16/17

FORUM WORKSHOP ......... 32

READER RESPONSE ......... 11

RETAILING NEWS. ........... 14

WHAT’S HOT ................ 12

SPORTING GOODS

OHIO KNIFE. .................13

TRADE SHOWS

THE MARKET CENTER ........20

WATCHES & CLOCKS

TIME WHOLESALERS ........ 51

WATCH DEALERS ........... 26

WEDDING ITEMS

SMARTEST BARGAIN ........ 52

WELCOME NEW READERS!

DROPSHIP TO PROFITS!

Tri- Color Necklace $18.00 dz

1000’s of Items

See our ad on Page 37

WHOLESALERS:

Increase Your Sales

By Advertising Here!

631-754-5000

WIND SPINNERS

Sells Like

A Breeze!

DAKOTA STEEL

See Our Ad on Pgs. 18/19

VISIT FORUM ON

THE INTERNET

View our latest books at

www.bizbooks.org

WE HAVE BUYERS

Databases for ALL Industries

www.BuyersContacts.com


ADVERTISING INFORMATION

www.retailersforum.com

VOL 28 NO. 2

JUNE 2008

MARKETING TIPS!

MERCHANDISE SOURCES

RETAILING TIPS

SELL LIKE AN

EGYPTIAN!

Reach Active Buyers with our Print Readership

Plus over 265,000+ Page Views Monthly Online

✔ Apparel and Accessory Stores

✔ Card and Gift Stores

✔ Discount and Dollar Stores

✔ Distributors and Jobbers

✔ General Merchandise Stores

✔ Internet On Line Stores

✔ Mail Order Catalog Sales

✔ Novelty and Toy Stores

✔ On Line Stores

✔ Resort and Souvenir Stores

✔ Sporting Goods Stores

✔ Variety Merchandise Stores

✔ Wholesalers

ESTABLISHED IN 1981 as a buying source for store

owners and wholesalers, Retailers Forum offers advertisers

a large national circulation to showcase their products

and services. Many of our readers are located in rural

areas where access to merchandise is difficult, making our

magazine indispensable to their buyers.

Through our unique direct mail and trade show

circulation we constantly rotate our mailing lists, adding

new stores monthly enabling us to deliver new, fresh

buyers each and every month you advertise with us.

In addition to your print ad, your company will be

featured in our digital on line monthly version at

www.RFmagazine.com. Our online magazine produces

over 265,000+ page views monthly for our advertisers,

which is in addition to our print and mail distribution.

Your online ad will link to your website and email

address and we provide unlimited transfers from our

readers into your website 24/7.

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

CONTACT US:

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

Page 8 MAY 2024 | RETAILERS FORUM MAGAZINE


retailers

ADVERTISING RATES

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES

1⁄8 Page $400 $300 $275 $250

¼ Page $525 $425 $400 $350

½ Page $625 $525 $500 $450

Full Page $850 $750 $700 $650

2 Pages $1,350 $1,250 $1,150 $1,050

Prices shown per month, above rates include full color printing

ADVERTISING SPECS

1⁄8 Page: 2¼" high x 3¼" wide

¼ Page: 4‚" high x 3¼" wide

½ Page:

Full Page:

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred

PDF format in CMYK color, 300 dpi resolution only

✔ Monthly print and mail magazine

✔ Online magazine and search marketing

✔ Distribution at top trade shows

4‚" high x 7" wide or

9½" high x 3¼" wide

9½" high x 7" wide

FULL MARKETING PROGRAM INCLUDED >>

Printed Magazine

• Your ad is featured in our

printed magazine circulated to

buyers across the USA. Includes

distribution at industry’s top trade

shows.

Complete Digital Magazine

• Your ad runs on-line at

www.RFmagazine.com

• Over 265,000+ monthly

page views

• Active link to your website

Phone APP

• Your company included in our free

iPhone and Android APP. Imagine

YOUR company right

on the buyers phones!

Reader Response

• Generates leads from buyers interested

in your products through a

code placed in

your ad and on-line at

www.vendor411.com. Free for

all half and full-page ads.

Search Marketing

• Your company included in the

industry’s leading search engine:

www.supplier411.com

• Saturation marketing coverage on

our new wholesale portal: www.

wholesalesources.com

TOP INDUSTRY TRADE SHOWS 2024

JANUARY

Atlanta Gift Fair

Los Angeles Market Week

Philadelphia Gift & Variety Show

Seattle Gift Show

The Merchandise Center, IL

FEBRUARY

ASD Marketplace Las Vegas Show

Louisville Gift Show

Magic Sourcing Show

New York Toy Fair

Off Price Specialist Show

Rocky Mountain Gift Show

MARCH

Atlanta Spring Gift Show

California Marketplace

Dallas Apparel & Accessories Show

Greensboro Gift & Jewelry Show

The Merchandise Center, IL

APRIL

Hawaii Merchandise Expo

The Merchandise Center, IL

MAY

Las Vegas Licensing Show

New Orleans Gift & Jewelry Show

Northern Michigan Gift & Souvenir Show

Off Price Show NY TBD

The Merchandise Center, IL

JUNE

Dallas Gift & Variety Show

Greensboro Gift & Jewelry Show

LA Fashion Market

JULY

Atlanta Gift & Home Furnishings

California Marketplace

Philadelphia Gift & Variety Show

The Merchandise Center, IL

AUGUST

ASD Market Week

Biloxi Wholesale Show

Louisville Gift Show

Off Price Specialist Show

New Orleans Gift & Jewelry Show

Rocky Mountain Gift Show TBD

St. Louis Gift Show

SEPTEMBER

Asia America Wholesale Show

Dallas Home & Gift Show

Greensboro Gfit & Jewelry Show

Hawaii Gift Show

Norton’s Gift & Variety Show

Philadelphia Candy & Gift Show

The Merchandise Center, IL

OCTOBER

Dallas Apparel & Accessories Show

Las Vegas Souvenir & Gift Show

The Merchandise Center, IL

NOVEMBER

Gatlinburg Gift Show

Hawaii Merchandise Expo

New Orleans Gift & Jewelry Show

Smoky Mountain Variety

DECEMBER

Grand Strand Gift & Variety Show

Greensboro Gift & Jewelry Show

The Merchandise Center, IL

Our Large Holiday Issue Hits The Mails Before Thanksgiving to

Maximize Advertisers Results!

We provide physical magazines at shows or email free

digital magazine to attendees using Attendee database lists.

* Show schedules are subject to change without notice.


From the

PUBLISHER

Where Did All The

Time Go?

WITH this issue we celebrate our

43rd Anniversary of Forum Publishing

Company. Our first magazine called Flea

Market Forum hit the presses back in May

of 1981. Anniversaries are a great time to

reflect on the past and look ahead towards

the future. I’d never have imagined when I

started this publishing business at the age

of 22-years-old that we’d been around 33

years later. Our business is middle-aged as

I have become a senior!

FORTUNATELY, both the health of myself

and the business has been good. I find

myself a little more winded when walking

the trade show aisles of the many shows

we participate in during the year. And, as

you know, whether it’s your personal life

or business life (what’s the difference?) … if

you like what you do you’ll continuing to

do it, and do it well.

SO much has changed since our early

days in the industry. Forum was the first

trade magazine for the wholesale/retail

industry. We started back before the fax

machine, computers or cell phones. The

lack of those conveniences surely made

running the business more difficult and

less efficient, as well as more expensive.

AFTER our first few years we had several

competitors in our space but our business

continued to grow annually. Interestingly,

here we are 33-years later and we have

buried our last competitor to become the

>> ON-LINE SOURCING

only magazine still servicing the industry.

Thirty-three years and never missed a

single month!

BY being able to grow with the

marketplace we have weathered recessions

past and now current, We’ve embraced

the internet and learned how to harness

its power to fortify ourselves and our

advertisers to ensure they have a future in

the industry.

ALL of us who have been around over

four decades have always faced challenges

by being creative and making smart

decisions. People will always love to shop

whether it is in person or online and as

retailers we need to make sure we provide

what they are wanting. As wholesalers we

need to have the current and hot items to

offer. This has always been a constant and

will always be the key to success in this

industry no matter what it throws at you.

OVER the last several years we’ve made

many new friends starting their businesses

and have lost others who have gone

elsewhere. As entrepreneurs we all control

our own destinies. It is always in our hands

and we should always want it that way.

Even after another 33 years here at the

helm when arthritis will make it harder to

grasp, I’ll hang on.

THANK you to everyone for making my

dreams come true today and every day!

The entire issue of

Retailers Forum Magazine

is posted on-line at

www.RetailersForum.com

Includes: Website Links *

E-Mail Links * Printable PDF’s

ACCESS OUR MAGAZINE

FROM ANYWHERE 24/7

RETAILERS

FORUM

SALES & MARKETING

Gregory Brown

Tom Richards

Scott Savitt

Martin Stevens

OFFICE MANAGER

Leah C.

PRODUCTION

Lisa Maresca-Smith

CREDIT DEPARTMENT

Kristine Hines

CIRCULATION

Discount Reading Svc.

LITERARY STAFF

Patricia Luebke

Jason Meyers

Rachel Spearman

COLOR PRODUCTION

Anchor Imaging

PRINTING

Composing Room

ART DIRECTION

Gregory Stevens

Martin Stevens

OVERSEAS OFFICE

Trade Channel

N.W. Guineastr 30

2022 PA Haarlem

Netherlands

+31-23-531-90-22

Published Monthly by:

Forum Publishing Co.

383 East Main Street

Centerport, NY 11721

Tel: 631/754-5000

Fax: 631/754-0630

forumpublishing@gmail.com

www.retailersforum.com

43 Years

1981-2024

RETAILERS FORUM is published monthly at $75/year USA,

$125/year foreign.

Entire contents copyright ©2024 by Forum Publishing.

Publisher assumes no responsibility for contents herein.

First and third class postage paid at Centerport, NY. Bulk

mail paid at NY, Brookfield, WI and Hooksett, NH under

private mail indicia via publication mailing.


retailers

READER RESPONSE

FAST

FASTER

SUPER FAST

MAIL

Return This Form By Mail to:

FORUM READER SERVICE

383 East Main Street

Centerport, NY 11721

FAX

Complete & FAX

This Page to:

(631) 754-0630

ONLINE

Fill Out

Online Inquiry at:

www.Vendor411.com

Receive FREE Information on Products & Services in this Issue

APPAREL

❑ All Advertisers in APPAREL

❑ 13. Capsmith

❑ 14. Style In Fashion

BUSINESS SERVICES

❑ All Advertisers in BUSINESS SERVICES

❑ 24. Forum Business Advisors

COLLECTIBLES

❑ All Advertisers in COLLECTIBLES

❑ 03. Patter’s Collectibles

CREDIT CARD PROCESSING

❑ All Advertisers in CREDIT CARD PROCESSING

❑ 68. EXP Merchant

ELECTRONICS

❑ All Advertisers in ELECTRONICS

08. Surplus Giant

GENERAL & VARIETY

❑ All Advertisers in GENERAL & VARIETY

❑ 02. Harnel Inc. Party Goods

❑ 07. Ramsons

❑ 06. Stain Imaging

Look For Reader Response Banner in Our ADS!

Want More Info? Circle #00 on page 00 • www.Vendor411.com

ADVERTISER INDEX

HEALTH & BEAUTY

❑ All Advertisers in HEALTH & BEAUTY

❑ 11. De Soap Fragrances

HOME & HOUSE

❑ All Advertisers in HOME & HOUSE

❑ 23. Dakota Steel Art

❑ 21. Sanders Collection

JEWELRY & ACCESSORIES

❑ All Advertisers in JEWELRY & ACCESSORIES

❑ 09. Puka Creations

NOVELTIES/TOYS

❑ All Advertisers in NOVELTIES & TOYS

❑ 10. Novelty Toys

SELF DEFENSE ITEMS

❑ All Advertisers in SELF DEFENSE ITEMS

❑ 12. Bestex

SPORTING GOODS

❑ All Advertisers in SPORTING GOODS

❑ 04. Ohio Knife

FREE INFORMATION REQUEST FORM:

Fax: 631-754-0630 • On-Line: www.Vendor411.com

Mail: Forum Publishing Co., 383 E. Main Street, Centerport, NY 11721

Your Name ____________________________________________ Type of Business ____________________________________

Company Name ____________________________________________________________________________________________

Address ___________________________________________________________________________________________________

City ___________________________________________________State _____________________ Zip ______________________

E-Mail: ________________________________________________Tel _______________________ Fax ______________________


WHAT’S HOT

For more information, contact:

www.DakotaSteelArt.com

Tel: 1-701-242-7747

For more information, contact:

www.DermaEssentialsLab.com

Tel: 1-310-890-4910

For more information, contact:

www.Forum123.com

Tel: 1-631-754-5000

Page 12 MAY 2024 | RETAILERS FORUM MAGAZINE

THE WIND BLOWS MONEY

YOU’VE seen them on the lawns and eaves of houses everywhere you look but did

you ever consider that there is big money in wind spinners? I know, who knew?

DAKOTA Steel Art knows and they a big seller of the best quality wind

spinners all with a lifetime rustproof warranty. Their items are all proudly

made in the USA and the pride of Dakota.

OVER the years Dakota Steel Art has been offering the best quality

products and has one of the largest selections of designs and sizes you

will fi nd anywhere. Their big sellers this season is from the dog breed line

where they boast over 60 different breeds of dogs.

THE company offers next day shipping as well as dropshipping to your

customers. Be the fi rst at your show, fl ea market or retail store to sell

these great products.

HEALTH & BEAUTY SELLS

DESOAP Boutique is the leader in the health and beauty field and has

great opportunities for existing or new businesses to unlock the potential of

earning over $500K annually, per location!

THIS company is the real deal and has exceptional support, a global

network and superior quality products to ensure your success.

ASIDE from having established product lines that you can stock up with,

the company’s forte is providing you components, packaging and formulation

of your own custom line of health and beauty aids. They offer the opportunity,

through their Derma Essentials Lab, to private label and custom manufacture

your own lines directly with their experts.

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been waiting for. Their What’s Hot is sizzling and they invite our readers to

contact them for a complimentary consultation to discuss joining with the

winning Desoap team to success together. This is the perfect time to start!

BUY BELOW WHOLESALE

NOW more than ever it is important to buy products at the sharpest possible

prices so you can make more margins when you resell at your store or online

site. With the costs of goods increasing so rapidly it is harder than ever to

follow the double mark-up rule that was the gold standard or retailing. We

have had to become much more competitive to make sales and part of that

is not being able to get the mark-ups we need.

THAT was until now! Forum Publishing has released the new

CLOSEOUT DIRECTORY and Coursebook that lists (by merchandise

category), companies that specialize in closeout priced goods. These are

products that can be overstock, overruns, discontinued goods, store

returns and product changes.

CLOSEOUT merchandise can be bought 25-75% off regular wholesale

prices and will improve your bottom line by mixing these goods into your

lines. The Closeout Directory is just $29.95 in print or PDF versions.


OHIO

KNIFE

wholesale distributor

909 EAST WAYNE STREET, SUITE 119 • CELINA, OH 45822

Visit Our Website:

www.OhioKnifeSales.com

Apply for Dealership Online

PHONE: 419.549.8200

KNIVES • SWORDS • SHARPENERS • ACCESSORIES • HUNTING BLINDS & MORE

FREE Shipping on your First Order of $ 100.00 or More When You Mention This AD!

Warehouse Full • Order by 2:00pm Eastern time • Ships Same Day!

OKC - M9 Bayonet & Scabbard - Black

$

117.36

Bubba Blade-BB1-7F 7 Inch-Tapered Flex

$

38.12

Smith & Wesson BSPECLS - Large Special Ops

Liner Lock M.A.G.I.C. Assist... $ 18.99

Stainless Steel Pliers

8.5 inch... $ 39.87

Smith & Wesson 3 Pack 8 inch

Throwing Knives... $ 13.19

OKC-705 5-Pc. Cutlery Set $ 39.59

OKC-Spec Plus Alpha Survival

$

18.99

Bubba Multi-Flex

Interchangeable Blade

$

72.46

KB0019-Kabar BK19

$

86.33

Smith & Wesson 3 Piece Camping

Set with Sheath... $ 21.99

SOG-TACTICAL

TOMAHAWK

$

34.75

SOG

FASTHAWK

$

35.49

ColdSteel - B6254 - Big Boar Blowguns - 4 Foot Blowgun

$

SOG-SOGFARI - 13” MACHETE... $ 21.84

24.89 ColdSteel

Drop Forged Hunter... $ 34.56

Schrade Old Timer Splinter Carvin

Knife Traditional Pocket Knife

$

16.39

IS9WD

Italian Style Stiletto 9”

Wood Handle

$

11.97

Schrade Little Ricky Full Tang Drop Point

Re-Curve Fixed Blade Knife... $ 32.99

SCIMP165

Schrade Imperial 165

$

5.64

E37T-K-SOG E37T-K... $ 66.25

Generational USA Sharpfinger 152OTG

$

56.24

LNGELBKD-Lightning Elite Black Handle Drop Point

$

20.99

KB0041-Kabar BK41

$

32.51

SOG-KEYTRON - SATIN, STRAIGHT

$

16.54

T979BL

Mini OTF T979-BL

$

7.69

CALL FOR SPECIAL PRICING DEALS!

WE are a full line distributor for all the many brands we carry.

We also have a full complement of Cold Steel Blowguns and Accessories.

NEW PRODUCTS ADDED WEEKLY • LIMITED QUANTITIES ON ALL SALE ITEMS

Want More Info? Circle #04 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | MAY 2024 Page 13


RETAILING NEWS

H&M Plans Big Openings

H&M (Stockholm) plans to open 100 new stores and close 160 locations this year, with the remaining

stores focused on supplying a positive sales contribution, according to the retailer’s annual report.

THE retailers is also investing in updates to its stores this year – with plans to refurbish 250, including

at flagships in New York, London, Berlin and Stockholm.

H&M’s physical footprint peaked in 2021 with 5000 locations. It closed 250 stores that year. Since

then, the retailer has been gradually scaling back the number of stores – it closed 197 stores in 2023,

though it opened 101 new locations that same year.

H&M ended 2023 with 4369 stores worldwide.

H&M has emphasized that its goal is quality, in-store experience for customers rather than quantity

of locations. “The physical stores continue to be incredibly important and in 2024 we are stepping

up the pace of investment in the existing stores to further elevate the shopping experience,” Former

H&M CEO Helena Helmersson said in its year-end report. “We are ensuring that we have the right

store with the right format in the right place. Our stores, which are in prime locations, are a major

asset where we meet our customers every day.”

HELMERSSON unexpectedly stepped down earlier this year. She was replaced by Daniel Erver,

former brand chief for the retailer.

Target Introduces Same-Day Delivery

TARGET Corp.’s paid-subscription program, Target Circle 360, debuts next week. It comes with a

unique twist: members will have access to same-day delivery from some of the Minneapolis-based

retailer’s competitors.

TARGET Circle 360 includes delivery from Shipt (which Target acquired in 2017) and its more than

100 retail partners.

“It wraps people into the Target ecosystem and builds the brand and also gives Target (NYSE:

TGT) a chance to offer a wider array of products than it has in stock.

THE program gives Target (NYSE: TGT) a unique competitive edge against other paid loyalty

programs that might offer streaming subscriptions or gas discounts, which aren’t included in Target

Circle 360. Even without those benefits, Target draws people with its private-label offerings from

home to clothing to food.

For Late-Breaking Industry News Visit: www.RetailersForum.com

If It Affects Retailing We Report On It!

Page 14 MAY 2024 | RETAILERS FORUM MAGAZINE


Want More Info? Circle #07 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | MAY 2024 Page 15


Our 43 rd

HOW IT ALL STARTED…

LET’s go back to the beginning….It was 1979 when I

just got married and we invested our wedding money

into a monstrous typesetting machine to start a

graphics arts company. Of course, this was precomputer

when typesetting required film, chemicals

and old cut and paste methods. I was barely grossing

$10K, which was miserable even for those years!

With clients few and far between I realized this would

be a hard road to ride and my “free” cat Ralph was in

need of an operation for which we needed funds. The

brainstorm came in August 1980 to find merchandise

to sell at local flea markets.

Our First Issue – May 1981

MY wife and I

loaded our separate

cars each weekend

and headed to

different flea

markets to sell

stuffed animals

and gift items.

We were on

the road to our

fortunes, or at

least to pay off

our credit card

bills.

HAVING no retail or flea market experience we

learned through trial and error at our flea market

booths. Most interestingly was that our fellow

Page 16 MAY 2024 | RETAILERS FORUM MAGAZINE

Publisher Martin Stevens Pushing Scotto circa 1980’s

vendors for the most part also had no clue, but it

was the 1980’s, a time of big hair, disco and bigger

dreams. We worked our regular jobs and the flea

markets seven days a week and Ralph the cat lived to

see another day (until he mysteriously disappeared

years later during our divorce!) After working the

flea markets one thing

became apparent to me

and that was that no

one knew where to find

merchandise to resell.

There was a total lack of

Our First Fax Machine – Circa 1990’s

knowledge and resources.

IN February 1981, a light bulb went off and I thought

about starting a newsletter for flea market vendors.

With literally $100 I wrote a sales letter introducing

“Flea Market Forum” and sent it to wholesalers asking

them to send me an ad and an advance check for the

first issue. I needed $600 ($500 more than I had)


Anniversary

THINGS were looking dismal until

about three weeks after my mailing

when I received a few checks

and letters of encouragement

and we had enough ads and

material to fill a 24-page

magazine. We printed the

issue and I loaded up a shopping

cart and did local distribution at

the flea markets in New York.

to print

the first

issue. My

future

literally

was in the

success

of this

sales

letter.

WITH no competition, the magazine grew

rapidly, doubling its sales every year for the first

decade. We went national within two years and in the

late 1980’s changed names to Marketers Forum (now

Retailers Forum) and focused on independent retail

stores.

IN 1990 we

developed a

new magazine

called Swap Meet

to continue servicing

the flea market

industry in a

separate publication.

IT has

been a

wonderful

journey

over the

last 43

years

and has

allowed

me to

Martin Stevens & Elvis! 1980’s

live my

dreams of moving from the housing projects

of the south Bronx to suburbia and still

running this operation. Along the

way I have subtracted and added

a wife, have great kids and two

grandkids. All thanks to being

motivated by debt, my ill cat,

and the flea market industry. My

biggest thanks is to our readers

and advertisers and Ralph the cat,

wherever he may be today!

Martin Stevens, Publisher

RETAILERS FORUM MAGAZINE | MAY 2024 Page 17


Want More Info? Circle #23 on page 11 • www.Vendor411.com

Page 18

MAY 2024 | RETAILERS FORUM MAGAZINE


Want More Info? Circle #23 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | MAY 2024 Page 19


STYLE IN FASHION INC.

WEST-SIDE DESIGNS

We Carry Winter

Sweaters & Jackets

at Moderate

Prices

MANY STYLES AVAILABLE IN

DASHIKI PRINT

for Men & Women

Imported from

Thailand & India

Tie-Dye, Hawaiian Print,

Solid Acid Wash, Printed Dresses,

Baby Doll Dresses, Blouses,

Skirt Sets, Pant Sets, Skirts, Sundresses,

Umbrella Dresses in Rayon & Cotton

Fabric. We also carry Magic Wrap,

Sarongs, Handkerchief Dresses, Pancho

Tops - all in Regular and Plus Size.

We also carry

Belly Dance & Zumba

outfits in lots of different styles.

321 Olympic Blvd. Los Angeles, CA 90015

Tel: (213) 624-9728

Fax: (213) 624-2115

email: Andy@StyleInFashion.com

View Our Catalog Online or Call for Catalog

SAMPLE

PACKAGE

$300

Quantity

Discounts

Available

www.StyleinFashion.com

Want More Info? Circle #14 on page 11 • www.Vendor411.com

www.HeavenlySuits.com

FULL COLLECTION OF DESIGNER TOP QUALITY

CHURCH SUITS FOR WOMEN AND MEN

Donna Vinci 1 Pc. Dress Set

11691 Black/Purple

Regular Price: $249.00

Your Price $99.00

Donna Vinci 2 Pc.

Jacket & Skirt Set

5658-N • Black/Print

Special Price $179.00

Skirt Suits • Dresses • Hats • Jackets • Mens & Boys Suits

All Sizes in Stock - 4 Through 34W

www.HeavenlySuits.com

CHICAGO

June

MARKET

Monday, 24th

Tuesday, 25th

Get name brand and extreme value merchandise at far below wholesale prices.

From housewares to hardware and everything in between, stop paying full wholesale.

Register for our June Market, June 24th - 25th.

• Name brands & extreme value merchandise

• America’s largest permanent collection of closeout specialists

• Practically the entire closeout industry under one roof

REGISTER AT

www.tmcexpo.com

TMC The Merchandise Center, 9555 Foster Avenue, Suite 600, Schiller Park Illinois 60176 ©Copyright 2024

Page 20

MAY 2024 | RETAILERS FORUM MAGAZINE


YOUR WHOLESALE PARTY HEADQUARTERS

Gifts

Toys

PLUSH ANIMALS

BALLOONS

Mylar

Balloons

from

39¢

Also

Jumbo

Number

Mylars

$1.39

GREETING

CARDS

from 15¢

www.Harnelinc.com • 847-325-5231

Want More Info? Circle #02 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | MAY 2024 Page 21


SHIPPING ORDERS WITHIN 24-48 HOURS

CHECK OUT OUR NEW AND IMPROVED WEBSITE!

Want More Info? Circle #03 on page 11 • www.Vendor411.com

is Your Trusted Power Source

Portable Power Stations • Portable Solar Panels • Solar Generators • Wireless Chargers

Great 50-100%

Mark-Ups!

THIS MONTH'S

SPECIAL:

YOLANESS

SAPY1600 Solar Generator

(Solar Generator 1600 with

1× 280W Solar Panel)

$

1,298 00

~ Big Mark-Ups ~

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Sell At Your Store or Online

www.RushSuppliers.com

Page 22 MAY 2024 | RETAILERS FORUM MAGAZINE

Become a Dealer Today at:

Stability of Energy

is on everyone’s mind

and with RUSH SUPPLIERS

you can offer your customers

the best, reliable energy

products on the market.


VAPE BARGAINS

Big Selections - Great Quality - Fast Shipping

CLEARANCE VAPE JUICE, EJUICE, ELIQUID, AND VAPE DEVICES

LARGE SELECTION OF CBD AVAILABLE

Check Our Website Weekly For New Deals

SMOOZIE SALT

STRAWBERRIES GONE WILD

$11.19

CANDY KING EJUICE

STRAWBERRY WATERMELON

$17.49

MUCHO EJUICE SALT

BERRY

$13.29

ONE UP VAPOR

CHURROS AND CEREAL

$15.64

THE CUSTARD SHOPPE

BLACKBERRY

$20.99

ICPUFF

FLAVOR POD - MENTHOL

TOBACCO (4 PACK)

$13.99

SMOK NORD 4 STARTER KIT

$25.89

HORIZON FALCON 2 SUB TANK

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ASPIRE CLEITO

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CANNA RIVER - CBD TINCTURE

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CANNA RIVER - CBD TINCTURE

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PET

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$118.99

RA ROYAL CBD - CBD EDIBLE

APPLE RING GUMMIES

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BLUE MOON HEMP

CBD EDIBLE - GUMMIES

2OZ - 100MG

$9.90

FREE SHIPPING ON ALL ORDERS OVER $750.00 - CLICK ON OUR WHOLESALE LINK

www.USAVapeDeals.com

RETAILERS FORUM MAGAZINE | MAY 2024 Page 23


1-323-574-3229

Fax: 1-626-338-4476

Email: sales@BestexCompany.com

Want More Info? Circle #12 on page 11 • www.Vendor411.com

Best Accuracy in Air Stun Gun

Best Price in Air Stun Gun

Best Delivery Time

We cannot ship to areas where this product is not legal.

(Please check the laws for your area)

US Patent Pending No. 9435619

16021 Arrow Hwy • Suite “I” • Irwindale, CA 91706

Linen & Bedding Headquarters

Largest Selection of Quality Home Good ~ Shipped Daily from East Coast

CASTELA BY MATOUK

WE HAVE THE

BEST BRANDS AT

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Great for Retail Stores & Online Sellers

BIG SALES

WINDSOR CHARCOAL BEDDING

JOHN ROBSHAW BEDDING

Bedding Sets Starting at $30

PALMES BEDDING COLLECTION

As Low As $285

NINA RICCI BEDDING

Starting at $70

www.MerchandiseRep.com

Page 24 MAY 2024 | RETAILERS FORUM MAGAZINE

On Designer Bath Accessories 400 Thread Counts-from $35

Stock Up Online at:

Starts at $65


Bodycon Dress Women Velour

Short Sleeve Round Neck

$ 4.99

for Men & Women

We specialize in independent online and brick-and-mortar retailers.

Join UIN/Milanoo - Solid and reliable source for newest fashion merchandise.

We Ship Worldwide - No Minimum Order

100’s of Items Under

$ 19 99

Women Bodycon Dress Yellow Straps Neck Lace

Up Irregular Sleeveless Pencil Wrap Dress

$ 11.17

Women Bodycon Dress High Collar

Long Sleeves Black Stretch Short Dress

$ 12.99

Faux Fur Coats For Women Long

Sleeves Casual Stretch Jewel Neck

$ 22.99

Women Hoodie Blue Jewel Neck Long Sleeves

Tie Dye Polyester Hooded Sweatshirt

$ 7.99

Hoodie For Woman Light Gray Long Sleeves

Leopard Print Polyester Hooded

$ 17.99

Men’s T-shirts Jewel Neck

Printed Short Sleeves

$ 10.99

Men’s Trousers Casual Natural

Waist Straight Cargo Pant

$ 18.99

Casual Turndown Collar

Men’s Shirt

$ 13.99

Jacket For Men

Polyester Handsome

$ 18.99

Men Blazer Casual

Color Block Spring Jacket

Turndown Collar Long Sleeve Short Jacket

$ 19.99

www.UinDeals

UinDeals.com

Large Orders? Click on Wholesale Tab

Men’s Sweaters

Men’s Pullover Knitwear

High Collar Winter Deep Apricot

$ 19.99

RETAILERS FORUM MAGAZINE | MAY 2024 Page 25


YOUR INVICTA WHOLESALER

MENS

WOMENS

Invicta Bolt Herc Reserve Quartz

Mens Watch - 53mm Stainless Steel

Case, Silicone/Stainless Steel Band,

Black, Gold (33156)

$849.00

Sale Price: $ 109.00

IInvicta Pro Diver Mens Quartz

42mm - Model 33269

$199.00

Sale Price: $ 49.00

Invicta is a fast growing watch brand, and is considered by

collectors and enthusiasts alike to be a market leader in

horological innovation and creativity. The long held belief that

supremely crafted timepieces can be offered for a modest sums

is the founding principle of Invicta.

Explore an impressive selection of timepieces spanning 30

diverse collections, and a wide use of exotic materials such as:

meteorite, abalone, titanium, and carbon fiber. Invicta also offers

collections from the worlds of Disney, Marvel, DC Comics, Star

Wars, and the NFL.

Invicta Bolt Womens Quartz 36

mm Gold, Stainless Steel Case

Blue Dial - Model 29196

$259.00

Sale Price: $ 69.00

Invicta Angel Womens Quartz

40mm Stainless Steel Case, Silver

Dial - Model 31078

$250.00

Sale Price: $ 69.00

Invicta Corduba Quartz Mens

Watch - 52mm Stainless Steel Case,

Stainless Steel/Polyurethane Band,

Black, Steel (33654)

$429.00

Sale Price: $ 89.00

Invicta Reserve Mens

Mechanical 48mm Gold Case

Gold Dial - Model 26486

$499.00

Sale Price: $ 69.00

Page 26 MAY 2024 | RETAILERS FORUM MAGAZINE

www.WatchDealers.net

GREAT SELECTION ~ NO MINIMUM ORDER

ALL CREDIT CARDS ACCEPTED ~ FAST SHIPPING

Invicta Angel Womens Quartz 33

mm Stainless Steel Case Blue Dial

- Model 29114

$279.00

Sale Price: $ 59.00

Invicta Specialty Womens Quartz 36

mm Stainless Steel Case Charcoal

Dial - Model 29395

$199.00

Sale Price: $ 59.00

EMBED YOUR PRODUCTS EVERYWHERE!

START

for

FREE

MOVE YOUR PRODUCTS BEYOND YOUR STORE & INTO ALL YOUR HIGH TRAFFIC AREAS

LIKE FACEBOOK, BLOGS AND OTHER SOCIAL MEDIA NETWORKS AND MARKETPLACES.

AUTOMATED SOFTWARE TO HELP YOU GROW YOUR MERCHANDISE BUSINESS!

GREAT FOR MULTIPLE

ONLINE STORE

ADMINISTRATION:

Manage your customers,

orders, shipping, products,

transactions and all your daily

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stores through your single

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You can assign administrators

and permissions to manage

various aspects of your

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one of your online stores is a

thing of the past.

BUILT-IN SEO

TOOLS

Get as specific and granular with

your Ecommerce SEO efforts as you

can imagine. Automatically generate

permalinks (permanent/static url’s

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product, and category level.

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SUBSCRIPTION SALES • MULTI VENDOR

THIS SYSTEM DOES IT ALL!

Affordable Plans Start at $ 39.

www.E-StoreSites.com


We’re All About FUN!

• Blank

• Licensed

• Brand Name

Fashionable Apparel

• T-shirts

• Headwear

• Hats

• Caps

• Beanies

• Face Masks,

• Hoodies

• Sweatshirts

• Jerseys

• Long Sleeve T-shirts

• Shorts,

• Pants

• Coats

• Decals

• Drinkware,

• Glasses,

• Gloves,

• Aprons,

• Home,

• Kitchen,

• Office supplies,

• PPE (face masks,

hand sanitizer)

• Sports Gear,

• Travel Bags,

• School Bags,

• Clear Bags,

• Duffle Bags

• Tote and

Conference Bags

• And Promotional Items

ORDER WITH CONFIDENCE • FREE SHIPPING WITHIN USA

• WE SHIP WORLDWIDE

www.NoveltySeller.com

RETAILERS FORUM MAGAZINE | MAY 2024 Page 27


LARGEST COSTUME SELECTION IN USA!

Women, Men, Kids and Yes, Pets too!

WIGS - ACCESSORIES - DECORATIONS - SPECIALS & CLEARANCE

Fast Shipping

Worldwide

www.USACostumers.com

Page 28 MAY 2024 | RETAILERS FORUM MAGAZINE

All Credit Cards Accepted

Fast Shipping Worldwide

RINGS • BRACELETS • EARRINGS • PENDANTS • NECKLACES

Jewelry Liquidators

Yellow Real Gold

Modern Wedding

Band Mens Ring

$ 184.99

Mens Round Cut CZ

Ring with Pave Set

Accent on Sides

$ 204.99

Pretty Round CZ Heart

Shaped Promise Ring

with Accents

$ 94.99

1.68ct Dainty

Delicate Ladies

Engagement Ring

$ 204.99

Two-Tone Ladies Elegant Narrow Link Bracelet

with Fancy Diamond Cuts

$ 439.99

Two-Tone Ladies Fascinating Filigree Bracelet

with Diamond Cut Hearts

$ 479.99

Two-Tone Brilliant Studded Heart

Ladies I Love You Talking Necklace

$ 249.99

Shimmering Accented

Ladies Double Circle

Hoops Necklace

$ 189.99

Pretty Stud Earrings

$ 119.99

JewelClearance.com


CoolG owing.com

LED Strobing

Fiber Optic Wand

$

2.50

LED Royal Heart

Wand

$

2.90

LED Triple Star

Wand

$

3.50

LED Mini Bunny

Spinner

$

4.95

LED Sound Activated

Microphone

$

3.95

LED Clear

Tambourine

$

5.95

LED Flameless

Multi-Color Glitter Candle

$

1.80

LED Flameless Pillar

Candle

$

4.70

Blue EL Wire

2 Yards

$

5.99

All Color 6”

Glow Sticks

85 ¢

All Colors Glow 5”

Swizzle Sticks

$

18.30/50 pack

Neon Glow 12oz.

Cups

$

8.95/4 pack

Glow KNives

Forks & Spoons

$

3.95/12 pack

All Colors Glow

Eyeglasses

$

1.00

Red Glow

Bunny Ears

$

1.05

Glow

Pendants

$

3.95/10 pack

Green Glow

Bounce Ball

$

1.80

Amber LED Square

Pendant Necklaces

$

2.70

LED Diamond

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$

1.70

LED Jelly

Rings

$

21.80/24

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PARTY SUPPLIES • APPAREL • NOVELTIES • JEWELRY • BANNERS • HOLIDAYS

IF IT GLOWS...WE HAVE IT!

www.CoolGlowing.com

RETAILERS FORUM MAGAZINE | MAY 2024 Page 29


AUTHENTIC NEW DESIGNER HANDBAGS

TORY BURCH ~ MICHAEL KORS ~ COACH ~ KATE SPADE ~ COACH

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NO MINIMUM ORDER • WEEKLY SPECIALS

Michael Kors Jet Set Travel

Medium Carryall Tote

Brown MK Green Stripe

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Coach F36658 F37807

Reversible City Tote Light

Khaki Blue

$162.99

Tory Burch Kerrington

Large Square Tote Garden

White Floral Laguna

$266.99

Michael Kors Jet

Set East West large

crossbody in luggage

(brown). The iconic

shape is versatile

and perfect.

$104.99

Build Your Own

Tory Burch in a vibrant poppy orange-red color.

Versatile and practical double zip design.

$323.99

Michael Kors Hayes

Medium Trifold Coin

Case Rose Hold MK

Signature Pink

$57.99

Michael Kors Jet

Set East West

Large Crossbody

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Signature

$103.99

WWW.BAGVENDORS.COM

Kate Spade Cameron Street

Flock Roses Small Hayden

Satchel Black Floral

$187.99

ONLINE STORE

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www.EstoreBuilders.net

Page 30 MAY 2024 | RETAILERS FORUM MAGAZINE


Secure

Your BuSineSS!

Your direct source for

• Surveillance cameras • Security Monitors

• Hidden cameras • Loss Prevention

www.ccwarehouse.com

RETAILERS FORUM MAGAZINE | MAY 2024 Page 31


forumworkshop

Organizing A Sales Team

For Your Business

MANAGING SALES

TERRITORIES

Distributors or

wholesalers

allow you to

avoid most

sales problems – they do all

the work! There is a hitch

of course: You lose much

control over the selling

process. Your product is one

of hundreds the distributor

may carry, and generally, the

distributor’s salespeople

have little knowledge of

your product’s special

characteristics or selling

features. So, do not expect

sales miracles from your

distributors, particularly

Page 32 MAY 2024 | RETAILERS FORUM MAGAZINE

when introducing a new

product.

Typically, a distributor’s

salespeople simply ask

customers “What do you

need today?” and do not

make an effort to sell your

product. Their best-selling

tool is their “line card”

which lists all products of all

manufacturers represented

by the distributor.

On the other hand,

distributors can do things

for your sales that no other

kind of sales representation

can. For instance, if you

manufacture a component

for a system, your

distributor can couple that

component with others to

make a complete package

for customers. Your

distributors can also supply

a local inventory for your

parts and provide service

to customers.

Here are conditions under

which a distributor should

be used as listed by William

T. Diamond in Distributions

Channels for Industrial

Goods:

continued...


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forumworkshop

1. The number of potential users of

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warehouses).

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required but prompt repair service may be

important.

5. The manufacturer is small in size or

can otherwise benefit from the “collection

muscle” wielded by the distributor on

accounts receivable.

6. The product is a commodity purchase on

a regular basis for OEM use (for example, a

sub-assembly part for a machine).

7. Industry customs dictate the use of

distributors.

• In diverse, geographically large markets

where there is a minimal price competition,

manufacturers should consider having two

or more distributors carrying the same

line.

• Identify your prospective distributors

on the basis of three traits: Do they have

an aggressive sales program? Do they

carry recognized product lines? Do they

maintain tight overall controls, especially

in the financial and inventory areas?

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forumworkshop

In planning your sales representation

strategy, keep in mind the strengths and

weaknesses of various methods available.

Selling is an art that requires psychological

insight, intuition, and hard-headed

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travel expenses, and are too busy getting

from place to place to develop new leads.

Sound management of territories helps

maximize sales and profits by giving you

greater control so that you can organize

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your firm’s selling efforts most efficiently.

Determining which accounts get called

upon when and how often calls are made

is a key decision in any company. That

decision rests, to a large extent, on the

way you manage and structure your sales

territories.

• Sales territories should be established primarily on the basis

of market potential, and secondarily on the basis of existing sales.

Page 38

MAY 2024 | RETAILERS FORUM MAGAZINE

forumworkshop

A FORMULA FOR ESTABLISHING

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Step 2: Use Dun & Bradstreet’s Million Dollar Directory (or

an equivalent source) to determine the primary four-digit SIC

code numbers for each of these accounts.

Step 3: Identify the major and most common SIC categories

– the 20% that cover 80% of your key accounts

Step 4: Develop a ratio for the two (or more) largest SIC code

categories. This ratio represents the portion of your type of

product used per $1,000 output of the SIC-coded industry.

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RETAILERS FORUM MAGAZINE | MAY 2024 Page 39


magazine cites the case of

an electronic components

manufacturer. For every $1,000

of output in the motor vehicles

industry, SIC 3711 requires $4.23

of the manufacturer’s product;

for every $1,000 of output in

the aircraft industry, SIC 3721

requires $21.16 of the product.

Step 5: Using S&MM’s

industry survey, you

can determine the total

shipments for that industry

in the most recent calendar

year.

Step 6: Multiply these

totals by your ratios for

each industry and divide

Page 40 MAY 2024 | RETAILERS FORUM MAGAZINE

forumworkshop

your own sales by these

approximate industry totals

to get your market share.

(Our electronic components

manufacturer found that

there was a potential of

$361 million in his product

category among car

manufacturers and $387

million among aircraft

manufacturers. He then

divided his own sales by

these approximate industry

totals to determine his

market share nationwide)

Step 7: After repeating

this process for all key

customer industries, rank

them according to their

relative market shares. This

will indicate the markets

that you have successfully

penetrated and those that

you have not and will show

you where considerable

market potential exists.

Step 8: Using the county

breakout from S&MM’s

“Survey of Industrial

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Purchasing Power” County

Business Patterns of the

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or Economic Information

Systems computer

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shipments, number of

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figures.

Step 9: On the basis of

either potential dollar sales

or number of accounts (but

preferably not on the basis

forumworkshop

of existing sales), divide up

the territories. Remember

to subtract house accounts

first and to be certain

that the remaining sales

potential exceeds $1

million for each salesperson

assigned therein.

Companies with under

$10 million in sales, fewer

than 10 salespeople, and

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to employ only Steps 1, 2, 3,

5, and 9. Steps 4 through 7

require research that might

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For smaller companies

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establishing territories can

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contacts.

• Assign a rep a geographic

territory consistent with

the territory he or she

now covers for other

manufacturers.

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If you assign a rep a larger territory than

he or she normally covers, you probably

will not get effective representation outside

the normal calling area. The rep will

receive extra commissions for existing

customers, but you will not benefit from

the arrangement.

Assigning a rep a smallerthan-normal

territory does not

make much sense either. Some

manufacturers will divide up a

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parts, placing one rep in each.

They do this either because

they cannot decide between them, or they

want twice the coverage “horsepower” for

the total area. Dividing a territory in this

way is almost never a good idea. For one

thing, the reps do not like it, so they may not

forumworkshop

push your product even in the territory to

which they have been assigned. Remember,

reps make their living handling several

product lines. They can and do neglect

manufacturers they are not interested in or

have a grudge against.

Another danger of the dividedterritory

approach is that the

rep may be tempted to take on

a competitive product in the

other half of the territory or,

when the opportunity arises,

the rep may drop your line

and work for a competitor who

offers the entire territory.

When companies employ both reps and

direct salespeople, they sometimes try to

divide up product lines, having reps and

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forumworkshop

direct salespeople coexisting in the same

territory. This does not work either. Usually

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because the more profitable products or

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PLANNING TERRITORIES

FOR DIRECT SALESPEOPLE

When you employ your own sales staff,

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hospitals, government agencies, insurance

companies) and types of manufacturing

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manage territories of both kinds, depending

on their particular circumstances. Let’s

look at the basic considerations:

GEOGRAPHIC APPROACH

Territories are carved but geographically

under the following circumstances:

• Customers and prospects are spread

out over a large area.

• You want to minimize travel expenses.

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forumworkshop

(However, this results in salespeople being

less versed in operating procedures of

major industry segments)

• Product applications are generally

similar in nature.

• The purchasing agent is the dominant

buying influence.

• The limited size of the market justifies

only few salespeople.

For a statistically minded

manufacturer or distributor, county

or state lines provide the best

boundaries for sales territories

because SIC figures are available

to determine market potential

and penetration. Market support

personnel, on the other hand, favor

using U.S. Post Office zip code

territories for two reasons: They cover a

smaller geographic area than counties, and

it is easier to determine when a prospect

calls in, who the responsible salesperson

is (the market support person simply asks

the account for the zip code). Salespeople

themselves usually favor geographic

boundaries that are visually definitive

demarcation lines – state boundary lines,

major highways, and rivers, for example.

These enable them to tell quickly

whether a prospect is or is not in

their territory.

In many companies, all three

ways of defining territories are

used concurrently. Outlying or

sparsely populated territories are

distinguished by state or county

boundaries. Suburban territories

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Page 48 MAY 2024 | RETAILERS FORUM MAGAZINE


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are circumscribed by county lines and

major reference points. Large urban areas

are divided by zip codes within counties.

• If you are considering dividing a

territory into several smaller ones, do it

now. Then assign two or more territories

to a salesperson temporarily.

This prevents a major morale problem

later when a salesperson is told that his or

her territory will be decreased in size.

• If you find it advisable to alter or reduce

a salesperson’s existing territory, give that

person a 90-day commissionable hold on,

say, the 8 to 12 largest accounts in the

territory to be given up. You might want

to have the salesperson keep one, two, or

three of these accounts permanently.

forumworkshop

INDUSTRY

APPROACH

Here are features of a territory formed on

the basis of accounts within a particular

market segment. Although it is a widely

used approach, the geographic method is

more common.

• Customers are densely clustered in a

major metropolitan area.

• A few key industry groups that account

for a significant portion of sales have been

identified.

• Salespeople can develop expertise

in one or more given industrial areas or

specialties.

• Each industry has its own unique

operating system.

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• The dominant buying influence is not

the purchasing agent.

• The company has more than six

salespeople.

One of the major advantages of the

industry approach is that your salespeople

can be trained in the nuances of a

particular industry or group of industries.

forumworkshop

By focusing on particular industries, your

firm can develop a reputation for excellence

in those market segments.

A major disadvantage of the industry

approach is that such territories usually

cover a wider physical area than geographic

territories, so there is more driving time,

less time for calls, and greater expense all

around. There is always the possibility,

too, that a salesperson may become such

an expert in a given industry that he or she

will start an independent business serving

the field.

It is good practice to give your most

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senior salesperson. That market is

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shot. In addition, the senior salesperson is

better equipped to handle large, complex

orders of such accounts.

In deciding whether to go with the

industry approach, consider the number of

calls a salesperson can make in a day. In

my experience, an average of four to eight

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number depending on the type

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a balance between the breakeven

cost of your sales effort

in a particular market segment

(a figure applicable to many

industries would be to budget

10% of total sales revenues to

cover salary, fringe benefits,

commission, and expenses)

and the number of active and

forumworkshop

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their accounts. By managing territories

aggressively, you can get the jump on your

competition.

Whether you take the

geographic approach,

the industry approach,

or a combination of

both, you should know as

precisely as possible how

much time and money go

into your efforts to service

your regular customers

and to develop new ones.

Keep in mind, too,

that decisions about

territories are best made before hiring a

salesperson or engaging a rep. The territory

helps define the job and the kind of person

forumworkshop

you need to do it well… and that brings us

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salespeople.

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In sales, to paraphrase legendary football

coach Vince Lombardi “Good people aren’t

everything – they’re the only thing”. The

quality of your salespeople directly affects

the growth of your firm, because every

prospect or customer regards a salesperson

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as an extension of your company and how

it does business. A buyer may develop

negative impressions of your firm if there is

a high turnover of sales personnel, if sales

presentations are weak, if a salesperson

does not follow through, or if a salesperson

displays inadequate product knowledge or

bad manners.

Page 58 MAY 2024 | RETAILERS FORUM MAGAZINE

forumworkshop

Admittedly, even the most diligently

conducted hiring practices cannot assure

you of finding a good salesperson. But if

you are careful, you should improve your

ratio of success.

FINDING

THE RIGHT

PEOPLE

PREPARING A

GOOD JOB DESCRIPTION

Even if no one else in your firm has a

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forumworkshop

span several areas and may be likely to

change, so a salesperson usually wears

many hats – he or she may take inventory,

coordinate trade show participation, and

prepare literature. A job description is

valuable because:

1. It forces the owner and sales manager

to crystallize their thoughts about

what the salesperson is expected to

accomplish.

2. It gives the salesperson a clear idea of

what duties management expects him

or her to perform.

3. It provides both management and

salesperson with an important tool to

be used in the annual performance

review in determining how much, if at

all, to increase the base salary.

A job description can be prepared in

several different ways, but I prefer first

to provide a general description of the

function and then to list the duties to be

performed.

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Tell your employees precisely what you

expect from them. Most companies do not,

and the results are confusion and lowered

morale.

CONDUCTING THE SEARCH

Once the job description has been

prepared, the type of applicant desired

has been identified and the compensation

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the search to begin.

• An employer should try to obtain as many

applicants as possible for each open job.

forumworkshop

or marketing supervisory function. There

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review so more applications you evaluate,

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applications you evaluate, the more likely

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of person is needed to fill the particular job.

It may seem to be a burden to screen

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You should receive a minimum of 40

applicants for any line sales function in

home office or field and between 50 and

100 applications for any sales management

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applicants, but remember, people are

your most important commodity. To find

applicants, use as many sources as you

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employee referrals, and customer referrals.

Here are some practical suggestions for

each source.

NEWSPAPER EMPLOYMENT ADS

Your best bet is a Sunday and weekday

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print newspaper. Trade publications are

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Ask your agency, or whomever designs

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Page 64 MAY 2024 | RETAILERS FORUM MAGAZINE

forumworkshop

logo, to enclose the ad in a distinctive or

heavy border, and to request placement

in the upper right-hand portion of the

employment page.

Include in the copy of every ad the

compensation rate or range for the job

(a “must” to attract the right applicants).

Include a phone number where you can

be reached on Sunday afternoon, if the ad

runs on Sunday. This attracts applicants

who are not yet in the job market and may

not have resumes prepared. Give the job

the most prestigious title within reason.

EMPLOYMENT AGENCIES AND

SEARCH FIRMS

An employment agency, often called a

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classifies them

according to their

abilities and sends

along the best

prospects when

you call about an

opening. Its fee

typically ranges from

10% to 35% of the starting salary. An

executive search firm or executive recruiter

(“headhunter”) is an organization hired by

an employer to find a well-qualified person

for a specific position.

The most significant difference between

the two is that a head-hunter gets a retainer

whether or not the search is successful. A

personnel agency gets paid (sometimes

by the job seeker, but more often by the

employer) only when the job is filled. Search

forumworkshop

firms are normally used to secure executive

positions paying $50,000 a year and up.

However, many agencies do handle executive

positions. It is a good idea to keep in mind

that employment agencies tend to send you

as many candidates as they can, including

those with less-than-ideal qualifications.

They are not as discriminating as search

firms, and thus you may find yourself

spending more time interviewing unlikely

applicants.

Below are some guidelines for dealing

with employment agencies:

• Contact an agency only after you have

received responses from your ads. That

way, you will avoid paying a finder’s fee

for someone who would have contacted

you anyway.

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• Use two to three agencies. Make

certain, however, to date-stamp all

resumes forwarded by agencies. If the

same applicant is referred by more than

one agency and you are interested in

the person, notify the second agency

at once in writing that the person was

already referred to you. Otherwise, you

may receive tow agency invoices at the

time of hiring.

• Deal with just one person in an agency,

preferably the owner.

• Visit each agency (or have a representative

visit you). Provide the agency rep with

a detailed job description, and discuss

your preferences about personal

characteristics of the applicants.

forumworkshop

• If the agency sends resumes of obviously

unqualified applicants, stop using that

agency. If not enough applicants are

forthcoming or if the flow becomes

a trickle, call regularly to remind the

agency that the job is still open. When

you fill the job, be sure to tell the agency.

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RETAILERS FORUM MAGAZINE | MAY 2024 Page 69


• Find out whether your fee will be partially

or completely refunded if an agencyreferred

applicant is fired within the first

90 days.

• An agency may be biased in favor of

placing applicants: that is the way it

makes a profit. It may not have your

interests of a long-term employeremployee

relationship at heart.

REFERRALS

Recommendations from employees,

friends, and business associates can prove

to be an excellent source of one or two

very capable candidates, particularly for

lower-level sales administration positions.

The higher-lever positions usually require

forumworkshop

particular skills not usually found in referral

candidates. At the lower level, experience

and skill are not as important, and this

level is where a referral can be of greatest

benefit. So encourage referrals, but do not

pay employees cash for referrals. A personal

thank-you note should suffice. It is not a

good idea to permit relatives to be brought

onto your payroll. If an employee’s relative

is hired, then later fired, at least one person

still on your payroll will be upset.

SCREENING APPLICANTS

You should obtain an outline of the

applicant’s schooling and job history.

• Primarily on the basis of their resumes,

screen applicants, even those you have

interviewed before and those who were

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forumworkshop

referred to you.

Do not hire a sales

representative,

sales manager,

or marketing

manager who has

not been through

a full screening

process.

Narrow down

the number of

applicants to

between eight

and twelve

qualified,

particularly promising candidates. The

winnowing process can be accomplished by

retaining only those applicants who meet the

minimum required job specifications, have

demonstrated an upward progression from

one job to the next, and show employment

solidity with an average of three or more

years on each of the last three jobs (if the

applicant has held that many).

CONDUCTING

INTERVIEWS

PRELIMINARY INTERVIEWS

The eight to twelve chosen applicants

should be contacted and invited in for a

short get-acquainted session. Allow about

20 minutes to ask the candidate questions

and ten minutes to explain the job to them.

You will probably make your decision about

the chemistry between the two of you within

the first five minutes. His or her appearance,

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RETAILERS FORUM MAGAZINE | MAY 2024 Page 73


manner of speech, and personality will all

be part of this initial image.

FINAL INTERVIEWS

Invite four to six applicants back for a final

in-depth interview conducted by you and at

forumworkshop

least one other member of your staff. If

you have fewer than four people, continue

the search until you find more.

In this detailed interview, which will

probably last about an hour and a half, set

aside the application and ask the candidate

to talk in some detail about every full-time job

they held and major personal developments.

Look for “success indicators” such as elected

positions at school or awards, prizes, and

commendations in sales work. Watch out

for inconsistencies. Make certain that the

applicant specifies dates of employment

(including months) so as not to leave out

short-tenure jobs.

Ask the applicant open-ended questions

such as:

“What are your business and personal

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Page 74 MAY 2024 | RETAILERS FORUM MAGAZINE


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goals for the next 10 years?”

“What do you judge to be the most

significant occurrence of your business

career? Why?”

forumworkshop

about your hobbies.”

“Do you participate in community

activities?”

“What are your outside interests? Tell me

“What do friends and business associates

consider to be your major strengths and

weaknesses?”

Page 76 MAY 2024 | RETAILERS FORUM MAGAZINE

The response to the question about strengths

and weaknesses may provide you with more

insight into the applicant’s personality than

any other question in the interview process.

When you have gotten to know the applicant

reasonable well, it is time to talk about the

company and the job. Tell him or her your

firm’s strengths and weaknesses, describe

the job’s duties in detail and mention

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forumworkshop

opportunities for advancement. Be honest.

Remember that the person hired will invest

a portion of their life with your firm. Do

not describe the position in detail until you

have asked all of your interview questions.

That will minimize the applicant’s ability to

slant responses to suit the situation.

Do not forget that at least one (preferably

two) other employees should also interview the

candidate. Their participation will provide you

with different points of view, will give them a

stake in the new employee’s success by involving

them in the selection process, and will give the

applicant a better picture of your firm. On the

basis of the in-depth interviews, you should be

able to select two to four candidates who could

perform the job and be welcome additions to

your firm.

continued...

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RETAILERS FORUM MAGAZINE | MAY 2024 Page 77


CHECKING

REFERENCES

Check references of the final candidates

by calling at least two previous employers

- not friends or business associates, but

forumworkshop

former supervisors. Ask about strengths

and weaknesses. A key question to pose is

“Would you rehire this former employee?”

In probing the applicant’s previous job

performance and ascertaining why he or

she left, you should note not only what the

former employer says and how it is said,

but also what is not said. The level of

enthusiasm or bitterness is important.

Confidential telephone references

from the applicant’s former supervisors

are one of the most important elements

of the hiring process and may be the

best indication of the applicant’s

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Page 78 MAY 2024 | RETAILERS FORUM MAGAZINE

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Page 82 MAY 2024 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | MAY 2024 Page 83


The Complete Guide to Making Money at Auctions!

AUCTION

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Page 84 MAY 2024 | RETAILERS FORUM MAGAZINE


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Page 86 MAY 2024 | RETAILERS FORUM MAGAZINE


RETAILERS FORUM MAGAZINE | MAY 2024 Page 87


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Page 88 MAY 2024 | RETAILERS FORUM MAGAZINE


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RETAILERS FORUM MAGAZINE | MAY 2024 Page 89


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Page 90 MAY 2024 | RETAILERS FORUM MAGAZINE


WE HAVE BUYERS!

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RETAILERS FORUM MAGAZINE | MAY 2024 Page 91


Trade

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Trade Magazines

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Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00

Page 92 MAY 2024 | RETAILERS FORUM MAGAZINE

Page 92 92

Retailers Forum

SoloMayoreo

“I Can Get

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USA Closeout Directory

Now, more than ever, it is essential for the success of your merchandising business to

buy goods at the lowest prices possible. Our bestselling

USA Closeout Directo-ry shows you how

and most importantly, WHERE. Hundreds of

closeout dealers specializing in selling goods

often priced as low as 10¢ on the dollar are

listed. Re-tailers, flea marketers, home party

plan sellers ...anyone who sells merchandise

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Order No. 4 -

Closeout Directory - $29.95

Dollar Store

Merchandise Guide

The most complete directory of

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store merchandise. Hundreds

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Order No. DSM • Dollar Store

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Toy Importers & Wholesalers

a s

This is the definitive guide for

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company websites and e-mail

addresses and descriptions of

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Order No. TOY

$29.95

Directory of Smoke Shops

Our EXCEL Directory contains over 7,000

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It includes key buyer’s names, personal e-mails

and phone numbers. This directory

is emailed to you in Excel format and is

updated regularly.

DIRECTORY INCLUDES:

• 7,000 Smoke Shops/Head Shops

• Phone Numbers

• Over 60% Have Personal E-Mails

• U.S and Canada

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Order No. SSDB (Excel)

$399.00

Independent Sales Rep. Directory

The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000

independent sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers

and manufacturers looking to connect with retailers to introduce their lines into the retail space. Includes valuable

information such as market focus, price points, territories served, number of locations, rep type, and specific brands

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Arranged geographically, also includes an alphabetical index, a brand index, and a rep/contact index. Available in

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1-800-635-7654

Business Directories

Page 93

RETAILERS FORUM MAGAZINE | MAY 2024 Page 93


Imagine

a book

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No. W1 Wholesale Sources $29.95

Auction Directory

Wholesale Sources

Jam-packed

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This is THE definitive guide to auctions!

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How to Find,

Sell and Broker

Surplus and

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Goods

Hidden Wealth

With this authoritive Directory, you will

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Learn why those in the business have kept it confidential. You can now

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Jewelry Wholesalers

& Manufacturers

This exquisite directory will bring the

world’s finest jewelers directly to you! Featuring

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Business Directories

Hobby & Craft

Suppliers Guide

The crafts industry is one of the hottest-growing

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that are sweeping the nation. We have

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• Art Materials • Baskets • Beads/

Trim • Ceramics • Dolls • Fabrics •

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Order No. AC $29.95

Page 94

Holiday Merchandise

Wholesalers

& Manufacturers

Introducing our newest directory that puts

the country’s largest suppliers of holiday

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merchandise is a mainstay of the industry,

but up until now it was hard to locate the

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Order No. HM $29.95

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Wholesale Gift Guide

A Great resource to locate higher end

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Listed by category, over 4,000

leading wholesalers and manufacturers

servicing the gift industry are included.

• Accessories

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• Floral

• Gifts

• Home/House

You’ll refer to this on a daily basis to

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Order No. GG Gift Guide $39.95

Annual Guide to the

Licensing World

Here is an incredible Directory that

guides you through the world of Licensed

prod-uct merchandising. Need to know

who owns a license? Who to contact to

distrib-ute a licensed product? This book

has all the answers and covers the entire

world! Licensors: Listing of companies

that are the agents and license holders.

These are the sources that you would

apply to if you wish to obtain a license to

manufacture

merchandise. Licensees listed here you will find the companies who

distribute licensed merchandise. Full listings include categories of

merchandise each company handles. Contact these companies to buy

the licensed merchandise that they have manufactured. The licensed

merchandising industry moves billions of dollars of products every

year and is one of the fastest growing segments of retailing.

Order No. 321 $249.00

USA Mail Order Catalogs

New for this year is a compilation of BOTH

consumer mail order catalogs in addition to

business-to-business catalogs in one huge

volume! Part one of this incredible collection

of mail order catalogs provides the

most comprehensive look at the consumer

catalog in the industry available anywhere.

Over 7,000 consumer catalog companies

are listed under 44 various product chapters

from Animals to Toys and Games.

Catalog size, number of catalogs mailed,

sales volume and key executive names are provided for ease in marketing

your products to these catalogs.

The second part of this directory provides details on suppliers

of everything from computers to laboratory supplies; office products

to office design; marketing resources to safety equipment. Just about

every kind of product or service that a business needs to operate is

covered.

Order No. 159237-156-6 1,900 pages $450.00

BUCKS FOR BLING

Sourcing For Jewelry

Makers Directory

Up-to-date and easy-to-use directory

solving your jewelry materials sourcing,

production and contracting needs.

If you are considering your own line

of jewelry items this is a must-have

in locating materials and factories to

produce it.

Accessories

Sourcing Directory

The comprehensive directory provides

you with direct sources for the designing

and manufacturing of bags, belts,

hats, shoes, gloves. You will find the top

companies to help you produce your merchandise

directly at their factories.

Order No. 121 $150.00

Order No. 122 $100.00

1-800-635-7654 Business Directories

Page 95 RETAILERS FORUM MAGAZINE | MAY 2024 Page 95


APPAREL

BUSINESS DIRECTORIES

Fabrics, Services, Trims

This up-to-date directory solves your

production sourcing and contracting

needs in the Americas. The sourcebook

includes: sewing, cut-n-sew, and finishing

contractors and apparel production

services from within the U.S., Canada

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factories are sorted by clothing classification

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This directory will help you put your

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Order No. 0971486743 $125.00

A complete and updated guide listing

over 2,600 nationwide suppliers of all

types of domestic and imported fabrics,

trims and notions, plus forecast

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Listings include sales manager’s

name, price points, minimums,

etc. Fabric and trim manufacturers,

converters, jobbers and reps are

listed. This sourcebook provides you

with MATERIALS and sources to

make your own goods.

Order No. 0971486735 $135.00

Apparel Contractors (USA Edition)

1-800-635-7654 Page 96

Directory of Brand Name Apparel

Manufacturers

Updated and easy-to-use directory

listing brand-name label manufacturers

and importers in the women’s,

men’s, children’s and accessory markets.

Developed and targeted for store

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over 2,800 brand name labels listed,

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Order No. 0971486751 $135.00

RN & WPL Encyclopedia

A comprehensive listing of every Registered

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126,500 records including contact information

for more than 31,500 manufacturers,

importers and wholesalers of apparel

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type of business and product information.

Order No. RN8. Directory $285

Order No. RN8C Directory/CD Combo $475

The Small Design Company's Guide to

Wholesale Fabrics & Trims

Upj-to-date guide created specifically for the smaller design houses and home sewing

businesses. Directory lists fabric and trim companies that will sell to businesses that

require 0 to 500 yards as a production order. Book lists low-minimum and in-stock

fabric suppliers and all their contact information.

Order No. A-106 $65.00

Apparel Business Directories


LEGAL

DEPARTMENT

How To Save Money on Legal Fees

A poorly chosen lawyer can be the start of an

expensive disaster. This book gives you information

on: finding the right lawyer, how to save

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Order No. 2598 240 pages $12.95

Protect Yourself From

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This groundbreaking book offers novela and

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Order No. 0-68485267-5

223 pages (Hdcvr) $23.95

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How to Protect

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Order No. 176 Hdcvr $24.95

The Partnership Book

The best way going into

business with a friend is

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covering evaluation of partner

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Order No. 0-87337-141-0 $39.95

The Law (in Plain English)

for Small Businesses

This latest edition provides access to the most

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today including: licensing, advertising, trademarks

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business organization, and more.

Order No. -880559-95-1 245 pages $19.95

Handbook of Successful Franchising

Franchising is the best opportunity for new

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start-up costs, long term support, legal rights,

financial responsibilities, and marketing evaluation.

Company track records, history, units

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funding assistance programs and

every business area from food outlets to computer/electronic,

to employment agencies.

Order No. 30 520 pages $39.95

This guide protects your business from internal or external fraud, scams and crime. Drawing

from the Better Business Bureau, government and law enforcement agencies, the book

offers practical, proven guidelines for recognizing the scams, defending your business, and

seeking legal recourse if you are victimized! Covers: Office Supply Scheme, Phony Invoice

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Order No. 82 204 pages $11.95

1-800-635-7654 Legal Department

Page

RETAILERS

97

FORUM MAGAZINE | MAY 2024 Page 97


FORUM PUBLISHING CO.

383 E. Main St. Centerport, N.Y. 11721

T: 631-754-5000

F: 631-754-0630

E: ForumPublishing@aol.com

Credit Card ORDERS: 800/635-7654

FAX ORDERS: 631/754-0630

INQUIRIES: 631/754-5000

Website: www.bizbooks.org

Order by phone

1-800-635-7654

You’ll save time ordering by phone instead

of mail. Speak with our knowledgeable

salespeople who will assist

you in placing your credit card order. If

you have questions about our products,

call Customer Service: (631)754-5000

Mon-Fri 10am-5pm EST.

Your Name and Address

Order by mail

Please complete all information so we

can fill your order promptly. We gladly

accept checks, money orders and

major credit cards. If charging from

your credit card, please SIgn the order

form where indicated and supply

your complete number and expiration

date. Sorry we do not accept C.O.D

or stamps. Checks must clear bank

before orders can be shipped.

Order by Fax

631-754-0630

When charging purchases to your

credit card, it is easy to send us your

completed order form via Fax

Delivery Information

Books and cassette programs will be

shipped within 1-5 working days.

Allow 6-8 weeks for magazine subscriptions

Order Online

www.bizbooks.org

We download orders hourly and

process within 24 hours.

Sales Policy

Books and Cassette programs are

sold as information only and are

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RETAILERS FORUM MAGAZINE | MAY 2024 Page 99


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