HenniganC_MDM620_Style_Guide

We understand the importance of catering to the needs and
desires of Gen Z and how to create a meaningful and engaging
experience for our audience. To effectively reach and connect with
this demographic, it is crucial to align must the values, philosophy,
and mission of The Zoomers. They want to support brands that are
genuine and purpose-driven, and they are more likely to engage
with companies that share their values. As such, we at Mandy Madison's
Kaleidoscope World Tour believe in being honest, transparent, and
socially responsible in all aspects of our business. We are committed to
promoting sustainability, diversity, and inclusivity, and we strive to make
a positive impact on the world through our actions and initiatives.
Page 3

The Zoomers crave stimulation and excitement. They are digital
natives who have grown up in a constantly connected world, and as
such, they have a shorter attention span and a higher expectation
for engaging content. This means that our brand must be innovative,
creative, and visually appealing to capture the attention of Gen
Zers and keep them engaged.
Our philosophy is grounded in the idea that music and art have the
power to inspire, uplift, and unite us. We believe that by coming
together to experience the joy and wonder of a live performance,
we can create lasting memories and forge deep connections with
each other.
Our mission is simple: to spread joy, inspire creativity, and promote
unity through the power of music and art. We will inspire Gen Zers
to break out of their comfort zones, challenge their preconceived
notions, and the world through a different lens. We want to stimulate
their curiosity, ignite their sense of wonder, and encourage them to
explore the beauty and excitement that the world has to offer.
Page 5

The magician archetype in “Mandy Madison’s Kaleidoscope World Tour”
serves as a symbol of transformation, growth, mystery, and creativity. Through
their guidance and mentorship, Mandy is able to uncover her true potential
and embrace her identity as a powerful and magical being. The magician
helps her navigate the challenges of her journey and discover the magic
that lies within herself, ultimately leading her to a greater sense of selfempowerment
and fulfillment.
Page 7

“Mandy Madison’s
Kaleidoscope World
Tour” will take attendees
on a transformative
and immersive journey
through sound and color.
The tour will awaken
a new sense of
appreciation for art,
music, and culture
among its audience.
The idea of different
spectrums, whether it
be musical, emotional,
or visual, the tagline
suggests that the tour
will be a kaleidoscope
of experiences that will
broaden the audience's
perspective and ignite
their creativity.
Page 9

Mandy’s Madison
Original design from Vision Board
Revision of origianl design from Vision Board with
weight change to subheader.
Black 27% opacity for shading inside of kaleidoscope.
Subheader on top is black at 20% opacity for shadow
with a 7pt stroke. Bottom subheader has a reflection
shadow is black with a 3% opacity.
Black 2% opacity for shading inside of kaleidoscope.
Subheader on top is black at 20% opacity for shadow
with a 7pt stroke. Bottom subheader has a reflection
shadow is black with a 3% opacity.

Full Color includes the kaleiscope pattern
and lines. Subheader on top is black at
20% opacity for shadow with a 7pt stroke.
Bottom subheader has a reflection shadow is
black with a 3% opacity.
Mostra Nuova Bold Small Caps
Single Color includes subheader on top is black
at 20% opacity for shadow with a 7pt stroke.
Bottom subheader has a reflection shadow is
black with a 3% opacity.
Page 11

CMYK 77, 9, 37, 0
RBG 0, 171, 171
Aquamarine
CMYK 15, 99, 3, 0
RBG 209, 20, 138
Neon Pink
RBG 33, 92, 173
CMYK 90, 69, 0, 0
Electric Blue
CMYK 4, 0, 93, 0
RBG 255, 242, 3
Leaf Green
CMYK 81, 5, 97, 0
RBG 26, 168, 79
Psychedelic
Purple
CMYK 77, 98, 1, 0
RBG 97, 46, 145
COLOR
PALETTE

Mandy Madison’s
Any color from our color
palette can be used for
the word Kaleidoscope.
A 1pt black stroke must
be added for contrast.
None of these colors can
be used for the titles,
Mandy Madison’s or World
Tour. Both of these subheaders
must be black.
WORLD TOUR
Page 13

Mandy Madison’s
Mostra Nuova Bold Small Caps 16 pt.
36 pt.
KALEIDOSCOPE
72 pt.
RETRO COOL REGULAR ALL CAPS
36 pt.
WORLD TOUR
MOSTRA NUOVA BOLD ALL CAPS
36 pt.
16 pt.
The fonts are intended to be used wherever custom fonts are allowed. If not allowed, the style
guide approves the substituting for Mostra Nuava Bold and Mostra Nuava Regular with the use of
Arial Regular and Arial Bold Retro Cool Regular can be substituted with Tahoma Bold. Point size
for the subheaders should be at least half the point size of the header. See example above.
Page 15

Not allowed for

Photoshop gray scale should not
be used.
Shadows and reflection are
always required. No solid
colors NOT on color palette.
Special effects of no type should
be applied.
No background colors other than
authorized from color palette
should be used,
Page 17

The width of the letter “O” in the word
kaleidoscope equal the width of all the
white space around the logo.
Sufficient space should always be
placed to increase the visibility and
legibility of the logo.
Page 19