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Detailed Market Activity<br />
Time frames vary for pre-launch activities and/or repairs<br />
Pre-listing Preparation:<br />
- Detailed walkthrough prior to listing to identify areas that need to be addressed<br />
- Coordination of any repairs, improvements or pre-listing work with contractor or other service providers.<br />
- Purchasing and obtaining fixtures and materials as needed for service providers<br />
- Including obtaining and presenting estimates from multiple providers, scheduling, confirming completion and<br />
arranging payment<br />
- Collect any available or applicable documentation about the home and prepare information for prospective<br />
buyers<br />
- Weekly visits and status updates<br />
<strong>Marketing</strong> Preparation<br />
- Initial property condition and design consultation to determine any necessary improvements<br />
- Staging estimate from one of our recommended staging providers. Recommended: First Impression<br />
- Research neighborhood developments and local neighborhood highlights and features<br />
- Visit prior to photographs and video to ensure everything is ready<br />
<strong>Marketing</strong> & Advertising<br />
- Professional property photos<br />
- 30+ high resolution professionally edited photos<br />
- Professionally printed property brochure<br />
- Lifestyle video tour<br />
- 2 minute HD video tour<br />
- Full floor plans with room measurements<br />
- Single property website with lead capture including photos, video and marketing materials<br />
highlighting renovations, features and finishes of the home.<br />
- Social media integration and promotion<br />
- <strong>Property</strong> specific paid advertising on Facebook<br />
- Organic marketing during “coming soon” and “just listed” listing phases on Facebook and Instagram (feed and<br />
stories)<br />
- Email marketing to all agents who have sold a home in a similar price range within the zip code in the last year as<br />
well + all top producers with sales in the area.<br />
- Personal contact with top 5 agents in neighborhood/zip code<br />
- Personal contact with any agents who have active competing listings<br />
RE/MAX Coming Soon and Private Exclusive Options<br />
- Pre-marketing a listing is a powerful way to build up interest and demand, gain more exposure and gather<br />
valuable feedback.<br />
- Coming Soon: Pre-market advertising of home on MLS, consumer searchable and available to both agents and<br />
consumers. Showings are not permitted during “coming soon” status.<br />
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