Retailers Forum Magazine June 2024

Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com

from FORUM383 More from this publisher

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etailers VOL. 44 NO. 02 JUNE 2024 Dads & Grads Issue Connecting Wholesalers and Retailers Since 1981 Connecting Wholesalers and Retailers Since 1981

etailers

VOL. 44 NO. 02

JUNE 2024

Dads

&

Grads

Issue

Connecting Wholesalers and Retailers Since 1981

Connecting Wholesalers and Retailers Since 1981

Want More Info? Circle #07 on page 11 • www.Vendor411.com

Page 2 JUNE 2024 | RETAILERS FORUM MAGAZINE

OHIO

KNIFE

wholesale distributor

909 EAST WAYNE STREET, SUITE 119 • CELINA, OH 45822

Visit Our Website:

www.OhioKnifeSales.com

Apply for Dealership Online

PHONE: 419.549.8200

KNIVES • SWORDS • SHARPENERS • ACCESSORIES • HUNTING BLINDS & MORE

FREE Shipping on your First Order of $ 100.00 or More When You Mention This AD!

Warehouse Full • Order by 2:00pm Eastern time • Ships Same Day!

OKC - M9 Bayonet & Scabbard - Black

$

117.36

Bubba Blade-BB1-7F 7 Inch-Tapered Flex

$

38.12

Smith & Wesson BSPECLS - Large Special Ops

Liner Lock M.A.G.I.C. Assist... $ 18.99

Stainless Steel Pliers

8.5 inch... $ 39.87

Smith & Wesson 3 Pack 8 inch

Throwing Knives... $ 13.19

OKC-705 5-Pc. Cutlery Set $ 39.59

OKC-Spec Plus Alpha Survival

$

18.99

Bubba Multi-Flex

Interchangeable Blade

$

72.46

KB0019-Kabar BK19

$

86.33

Smith & Wesson 3 Piece Camping

Set with Sheath... $ 21.99

SOG-TACTICAL

TOMAHAWK

$

34.75

SOG

FASTHAWK

$

35.49

ColdSteel - B6254 - Big Boar Blowguns - 4 Foot Blowgun

$

SOG-SOGFARI - 13” MACHETE... $ 21.84

24.89 ColdSteel

Drop Forged Hunter... $ 34.56

Schrade Old Timer Splinter Carvin

Knife Traditional Pocket Knife

$

16.39

IS9WD

Italian Style Stiletto 9”

Wood Handle

$

11.97

Schrade Little Ricky Full Tang Drop Point

Re-Curve Fixed Blade Knife... $ 32.99

SCIMP165

Schrade Imperial 165

$

5.64

E37T-K-SOG E37T-K... $ 66.25

Generational USA Sharpfinger 152OTG

$

56.24

LNGELBKD-Lightning Elite Black Handle Drop Point

$

20.99

KB0041-Kabar BK41

$

32.51

SOG-KEYTRON - SATIN, STRAIGHT

$

16.54

T979BL

Mini OTF T979-BL

$

7.69

CALL FOR SPECIAL PRICING DEALS!

WE are a full line distributor for all the many brands we carry.

We also have a full complement of Cold Steel Blowguns and Accessories.

NEW PRODUCTS ADDED WEEKLY • LIMITED QUANTITIES ON ALL SALE ITEMS

Want More Info? Circle #04 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | JUNE 2024 Page 3

Secure

Your BuSineSS!

Your direct source for

• Surveillance cameras • Security Monitors

• Hidden cameras • Loss Prevention

www.ccwarehouse.com

Page 4 JUNE 2024 | RETAILERS FORUM MAGAZINE

WHOLESALE

Costume Club

• Disposables

• Atomizers

H2 E-Cig Round

Mouth Atomizer

$1.85

• Kits

• E-Cig Ba teries

5mL Bo tle

Liquid E-Juice

for E-Cig $1.30

E-Case w/2

Cigare tes + 1 USB

Charger $10.50

1 0’S IN STOCK

All Occassions

Fast Same Day Shipping

Flat Rate Delivery

E-Cig kit Includes 1 cig,

10cartridges, Wa l, USB,

Car Chargers $6.50

• E-Liquids

• E-Cig A ce sories

Round Mouth E-Cig

3.5ml Atomizer Set

w/Coil Heads $3.83

SHISHA Zero

Nicotine Disposable

E-Cig $3.45

This is a Buying Guide for

RETAIL STORE OWNERS

Presented within the pages are the latest offerings from the

country’s leading merchandise wholesalers. The advertisers

herein sell strictly wholesale and require that you purchase with

the intent of reselling through retail channels.

Sell to over 60,000

stores through Forum

631/754-5000

DRESS UP FOR

PROFITS!

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!

Every Day’s A Treat!

See our ad on page 28

www.USACostumers.com

Light Up WithoUt

Lighting Up!

LOGIC WHOLESALE

see our ad on page 37

Start.

Electronic

Cigarettes

Full Service Wholesaler • We Ship Worldwide

Grow.

Repair.

Our specialty is helping sma l and

mid-sized busine ses achieve su ce s.

1-800-433-7002

info@ForumBA.com • www.ForumBA.com

Always Be

Fashionable

FASHIONABLE

SALES

See our ad on Pg 63

www.Lightecig.com

We Dropship - Distributors WanteD • Scroll website to bo tom - Click on WHoLESALE

SMALL

BUSINESS

CONSULTING

ForumBA.com

Ad on Page 18

INDEX

ADVERTISERS INDEX

AUGUST 2022

BLING IT ON!

HipWholesale.com

See our ad on Page 27

Does anybody

read these?

CALL 631-754-5000 and

you’ll get a FREE 3-mo.

subscription!

Congratulations to

FIND THE FINDS

Northport, NY

PLEASE PATRONIZE THE LEADING WHOLESALERS

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

ADVERTISING

FORUM AD RATES .......... 09

APPAREL

1 STOP WHOLESALE ........ 35

BLANK TEES. ............... 28

BOUTIQUE CLOSEOUTS. ..... 51

CAPSMITH ............. 20-21

CLOTHINGWARE ........... 71

DD BULK ................... 60

FASHIONABLE

FASHIONABLE SALES. ....... 63

WATCHES

SNEAKY SAVINGS ON SNEAKERS

SKMEI 1463 Fashion Women

Watches W/ Leather Strap

$14.99

FLIRTY WHOLESALE ........ 24

KARMA CIRCLE. ............ 03

SCARF WAREHOUSE ........ 84

For Men & Women

See Our Ad On PAge 59

SKMEI 1258 Digital Sport Watch

For Men W/ 50m Waterproof

SKMEI 9178

Creativity Sku l

Quartz Watch

For Men

$16.99

SKMEI 1704 Elegant Girl Clock

W/ Japan Quartz Movement

$18.99

$13.99

STYLISH PLUS .............. 45

T SHIRT REP ................ 88

UIN DEALS ................. 61

LINKS

SKMEI 123 Fashion

Casual Sport Watch

W/ Stainle s Steel Strap

Liebig L1013 Japan Quartz

Movement Golden Watch

$13.99

$15.99

UNIVERSE WHOLESALE. ..... 47

USACOSTUMERS.COM ...... 28

ASSORTED ITEMS

AUCTION FINDER ........... 34

BEAN WHOLESALERS ....... 24

DINO DROPSHIP . . . . . . . . . . . . 57

DOBA DROPSHIP ........... 15

EVERYTHING CLOSEOUTS ... 70

EZ DROPSHIP. .............. 68

FIND IT ASIA. ............... 86

LIEBIG L2004 Quartz Watches

For Men

$17.99

SKMEI 1419 Simple Style

Women Quartz Watches

$12.99

MEGA UBID ................ 74

RAMSONS IMPORTS ........ 13

SWEET WHOLESALERS ...... 55

TOP TEN WHOLESALE ....... 83

BOOKS

AUCTION BOOK ............ 80

BUYERS CONTACTS ......... 79

CLOSEOUT DIRECTORY ..... 89

HIDDEN WEALTH ........... 82

TRADE PUBLICATIONS ...90-96

CANDY

SWEET WHOLESALERS ...... 55

CELLULAR

CELLCITY.BIZ .............. 29

SKMEI 1676 Simple Watches

For Men IP68 W/ Leather Strap

WHOLE-CELL .............. 73

$15.99

SKMEI 1690

Quartz Watches For Womens

W/ Rhinestone Decoration

$16.99

COMPUTERS

REFURB SHOPS ............. 32

CONSUMER ELECT.

SKMEI 1722 Ladies

Quartz Analog Silicone

Wrist Watch

FIND IT CHINA .............. 65

$15.99

FAST SHIPPING - 100% GUARANTEED AND WARANTEED - FAST SHIPPING

ALL CREDIT CARDS ACCEPTED - WE SHIP WORLDWIDE - WHOLESALERS WELCOME

CREDIT CARD

PROCESSING

EXP MERCHANT ............ 81

SKMEI 1703 Fashion Flower Shape

Dial Ladies Quartz Clock

W/ 30m Waterproof

$17.99

www.TimeWholesalers.com

We make it easy to find products and suppliers

without having to flip through entire magazine

1. Check the INDEX on Pages 6 & 7.

2. Find the Product Category and View the Various Companies.

3. CLICK on the Company you’re interested in and their Ad Page

will Open Immediately.

Found an ad that Interests you and want to know more?

1. CLICK on the website in the ad and you will open the

company’s website.

2. CLICK on an email in the ad and you can send a message

ALL WEBSITES AND EMAILS IN EVERY AD ARE LIVE LINKS.

JUST CLICK ON THEM!

RESPONDER

CLICK ON BANNERS

IN SELECT ADS

Want More Info? Circle #09 on page 11 • www.Vendor411.com

TO GET FREE CATALOGS/PRICING

Many companies are enrolled in our Reader Response

Program (Page 11). You can contact multiple

companies with 1-CLICK!

1. Find the Reader Response Banner in an Ad.

2. CLICK on the banner and it will open up an Inquiry Form.

3. Select Companies you want FREE CATALOGS and Info from.

4. You can also access this FREE Program on Page 11

or www.Vendor411.com directly.

FORUM PUBLISHING COMPANY

TEL: 1-800-635-7654

383 East Main Street, Centerport, NY 11721

FAX: 631-754-0630

www.RetailersForum.com

RETAILERS FORUM Email: MAGAZINE ForumPublishing@gmail.com

| JUNE 2024 Page 5

Sell to over 60,000

stores through Forum

631/754-5000

DRESS UP FOR

PROFITS!

Every Day’s A Treat!

COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!

WHOLESALE

Costume Club

www.USACostumers

See our USACostumers.com

ad on page 24

Light Up Without

Lighting Up!

Full Service Wholesaler • We Ship Worldwide

LOGIC • WHOLESALE

Kits

• E-Liquids

• Disposables

• Atomizers

see our ad on page 47

H2 E-Cig Round

Mouth Atomizer

$1.85

5mL Bottle

E- Liquid E-Juice

for E-Cig $1.30

E-Case w/2

Cigarettes + 1 USB

Charger $10.50

E-Cig kit Includes 1 cig,

10cartridges, Wall, USB,

Car Chargers $6.50

BLING IT ON!

HipWholesale.com

See our ad on Back Cover

SMALL

BUSINESS

CONSULTING

ForumBA.com

Ad on Page 78

100’S IN STOCK

All Occassions

Fast Same Day Shipping

Flat Rate Delivery

Electronic

Cigarettes

• E-Cig Batteries

Round Mouth E-Cig

3.5ml Atomizer Set

w/Coil Heads $3.83

• E-Cig Accessories

TIME MAKES MONEY

TIME

WHOLESALERS

SHISHA Zero

Nicotine Disposable

E-Cig $3.45

www.Lightecig.com

see our ad on Page 19

We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE

SNEAKY SAVINGS ON SNEAKERS

See Our Ad on Pg 21

Does anybody

read these?

CALL 631-754-5000 and

you’ll get a FREE 3-mo.

subscription!

Congratulations to

VALENTINE BEACH HOUSE

Officially Open

ADVERTISERS INDEX

PLEASE PATRONIZE THE LEADING WHOLESALERS

WHO ADVERTISE IN RETAILERS FORUM MAGAZINE

THE TRUSTED BUYING SOURCE FOR RETAIL STORES!

JUNE 2024

ADVERTISING

FORUM AD RATES .......... 09

APPAREL

1 STOP WHOLESALE. ........ 53

BLANK TEES. ............... 26

BOUTIQUE CLOSEOUTS ...... 69

CLOTHINGWARE ............ 88

DD BULK ................... 70

FASHIONABLE SALES. ....... 31

FLIRTY WHOLESALE ......... 54

HEAVENLY SUITS ............ 18

SCARF WAREHOUSE. ........ 87

STYLE IN FASHION .......... 18

STYLISH PLUS .............. 43

T SHIRT REP ................ 90

UIN DEALS ................. 49

USACOSTUMERS.COM ....... 24

ASSORTED ITEMS

AUCTION FINDER. ........... 68

BEAN WHOLESALERS ....... 62

CLOSEOUTS FOR SALE ...... 25

DINO DROPSHIP. ............ 79

DOBA DROPSHIP ............ 41

EVERYTHING CLOSEOUTS. ... 58

EZ DROPSHIP ............... 48

FIND IT ASIA ................ 85

HARNEL INC. ............... 15

HEAVENLY WHOLESALE. ..... 64

MEGA UBID ................. 56

RAMSONS IMPORTS ......... 02

RUSH SUPPLIERS ........... 30

SWEET WHOLESALERS ...... 75

TOP TEN WHOLESALE ....... 83

BOOKS

AUCTION BOOK ............. 82

BUYERS CONTACTS ......... 91

CLOSEOUT DIRECTORY ...... 84

HIDDEN WEALTH ............ 80

TRADE PUBLICATIONS ..... 92-98

WHOLESALE SOURCE BOOK .. 86

CANDY

SWEET WHOLESALERS ............ 75

CELLULAR

CELLCITY.BIZ ............... 63

WHOLE-CELL ............... 57

COLLECTIBLES

PATTER’S COLLECTIBLES .... 20

COMPUTERS

REFURB SHOPS. ............ 50

CONSUMER ELECT.

FIND IT CHINA. .............. 29

CREDIT CARD

PROCESSING

EXP MERCHANT. ............... 67

#1

BUYING GUIDE

FOR RETAIL STORES!

DISPLAY/SUPPLIES

& SERVICES

AVVO ADVISORS ............ 44

CC WAREHOUSE ............ 04

E STORE SIGNS ............. 65

E-STORE SITES ............. 36

FB CAMPAIGNS ............. 46

FORUM ADVISORS. .......... 78

KWIK INC. .................. 76

PAYROLL HELPER ........... 40

PROTECTION PLANS. ........ 77

RETAILERS BANK ........... 60

SALES GROUP BAGS ........ 52

SETON SIGNAGE ............ 89

VACATION PROMO. .......... 38

WHOLESALESOURCES.COM ....

INSIDE BACK COVER

DROPSHIPPERS

DINO DROPSHIP. ............ 79

DOBA DROPSHIP ............ 41

EZ DROPSHIP ............... 48

E-CIGARETTES &

SMOKE SHOP ITEMS

3’x5’Embroidered Flags $14.00 Each

LIGHT E CIG ................ 61

View our 148 page Catalog online !

www.RIOhio.com

LOGIC WHOLESALE ......... 47

Belt Buckles $18.00 dz

USA VAPE DEALS ........... 27

$36.00 dz

Hat Pins $6.00 dz

$18.00 dz

$9.00 dz

5” Patches $36.00 dz

FOOTWEAR

$36.00 dz

$36.00 ut 72 pcs

Garden Flags

$48.00 dz

Tri-Fold

$5.00 Each

$21.00 dz

3’x5’Embroidered Flags

$14.00 Each

Playing Cards

$18.00 dz

Belt Buckles

Metal Signs

$5.50 Each

$24.00 dz $42.00 dz

DE SOAP FRAGRANCES……..22/23

$21.00 dz

$39.00 dz

SNEAKER CLEARANCE ...... 21

HANDBAGS

Leather Wallets $5.50 each

BAG CLOSEOUTS ........... 71

BAG VENDORS. ............. 26

Garden Flags WindSocks

48.00 dz COOL $48.00 GLOWING. dz ............ 45

12”x18” Metal Signs

$5.50 Each

HEALTH & BEAUTY

HOME & HOUSEWARE

DAKOTA STEEL ART .......16/17

MERCHANDISE REP ......... 74

RUG PROFITS. .............. 55

JEWELRY/ACCESSORIES

BLING WHOLESALER .............59

BODY CANDY HQ .................73

BUND JEWELRY. .................35

HIP WHOLESALE.. ..... .BACK COVER

JEWEL CLEARANCE ..............28

JEWELRY MINERS ................51

SHAKE WHOLESALE. .............66

UNIVERSE WHOLESALE ...........81

Min.Order

$150.00

Patches $18.00 dz

Belt Buckles

$36.00 dz

$4.50 Each

$42.00 dz

NOVELTY SELLER ........... 37

Metal Sign

$4.75 each

$48.00 dz

NOVELTIES

CARTOON CONCEPTS ....... 72

3pc Magnet

$5.25 Each

PET PRODUCTS

Metal Plates

$27.00 dz

$15.50 Each

CLOSEOUT PET ............. 18

PPE SUPPLIES

8” x 12” Metal Signs

$39.00 dz

PPE STOCKROOM ........... 24

R/C & TOYS

RC VARIETY ................ 39

$4.00 each

Magnets 3”x8” $18.00 dz $30.00 dz 8” x 12” Parking Sign $18.00 dz

SOARING RC. ............... 42

SELF DEFENSE ITEMS

Leather Bracelet $18.00 dz

BESTEX .................... 20

1ut/5 dz Mood Rings $33.00 unit

Advertise in

Metal Sign

12”X18” $5.75 Each

See Page 9

12”x18” MetalSign $5.25 each

BUSINESS BOOKS

www.BizBooks.org

STYLE IN FASHION

$36.00 ut/72pcs

$15.00 dz

Stylish & Fashionable

Fashions

from Around

the World

$6.00 dz Hat Pins Also

See our Ad on Page 18

sold by the

Gigantic dozen! Selection

of Variety Goods

12” Metal Signs

$5.00 Each

$15.00 dz

36 pcBiker Ring

SPECIAL FEATURES

$24.00 dz

Best Friend Necklace

RAMSON’S

$39.00 unit

$24.00 dz/sets

See our Ad on Page 02

$7.00 Each

ANNIVERSARY SPECIAL. ...16/17

FORUM WORKSHOP ......... 32

READER RESPONSE ......... 11

RETAILING NEWS. ........... 14

WHAT’S HOT ................ 12

SPORTING GOODS

OHIO KNIFE. .................03

TRADE SHOWS

ASD MARKETPLACE ..........33

MIAMI WHOLESALE SHOW. ....13

THE MARKET CENTER ........30

WATCHES & CLOCKS

TIME WHOLESALERS ........ 19

WATCH DEALERS ........... 28

WEDDING ITEMS

SMARTEST BARGAIN ........ 34

WELCOME NEW READERS!

DROPSHIP TO PROFITS!

Tri- Color Necklace $18.00 dz

1000’s of Items

See our ad on Page 41

WHOLESALERS:

Increase Your Sales

By Advertising Here!

631-754-5000

WIND SPINNERS

Sells Like

A Breeze!

DAKOTA STEEL

See Our Ad on Pgs. 16/17

VISIT FORUM ON

THE INTERNET

View our latest books at

www.bizbooks.org

WE HAVE BUYERS

Databases for ALL Industries

www.BuyersContacts.com

ADVERTISING INFORMATION

www.retailersforum.com

VOL 28 NO. 2

JUNE 2008

MARKETING TIPS!

MERCHANDISE SOURCES

RETAILING TIPS

SELL LIKE AN

EGYPTIAN!

Reach Active Buyers with our Print Readership

Plus over 265,000+ Page Views Monthly Online

✔ Apparel and Accessory Stores

✔ Card and Gift Stores

✔ Discount and Dollar Stores

✔ Distributors and Jobbers

✔ General Merchandise Stores

✔ Internet On Line Stores

✔ Mail Order Catalog Sales

✔ Novelty and Toy Stores

✔ On Line Stores

✔ Resort and Souvenir Stores

✔ Sporting Goods Stores

✔ Variety Merchandise Stores

✔ Wholesalers

ESTABLISHED IN 1981 as a buying source for store

owners and wholesalers, Retailers Forum offers advertisers

a large national circulation to showcase their products

and services. Many of our readers are located in rural

areas where access to merchandise is difficult, making our

magazine indispensable to their buyers.

Through our unique direct mail and trade show

circulation we constantly rotate our mailing lists, adding

new stores monthly enabling us to deliver new, fresh

buyers each and every month you advertise with us.

In addition to your print ad, your company will be

featured in our digital on line monthly version at

www.RFmagazine.com. Our online magazine produces

over 265,000+ page views monthly for our advertisers,

which is in addition to our print and mail distribution.

Your online ad will link to your website and email

address and we provide unlimited transfers from our

readers into your website 24/7.

FORUM PUBLISHING COMPANY

383 East Main Street, Centerport, NY 11721

www.RetailersForum.com

TEL: 1-800-635-7654

FAX: 631-754-0630

Email: ForumPublishing@gmail.com

Page 8 JUNE 2024 | RETAILERS FORUM MAGAZINE

etailers

ADVERTISING RATES

AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES

1⁄8 Page $400 $300 $275 $250

¼ Page $525 $425 $400 $350

½ Page $625 $525 $500 $450

Full Page $850 $750 $700 $650

2 Pages $1,350 $1,250 $1,150 $1,050

Prices shown per month, above rates include full color printing

ADVERTISING SPECS

1⁄8 Page: 2¼" high x 3¼" wide

¼ Page: 4‚" high x 3¼" wide

½ Page:

Full Page:

Email or provide CD of ad in exact dimensions as JPG, TIF or preferred

PDF format in CMYK color, 300 dpi resolution only

✔ Monthly print and mail magazine

✔ Online magazine and search marketing

✔ Distribution at top trade shows

4‚" high x 7" wide or

9½" high x 3¼" wide

9½" high x 7" wide

FULL MARKETING PROGRAM INCLUDED >>

Printed Magazine

• Your ad is featured in our

printed magazine circulated to

buyers across the USA. Includes

distribution at industry’s top trade

shows.

Complete Digital Magazine

• Your ad runs on-line at

www.RFmagazine.com

• Over 265,000+ monthly

page views

• Active link to your website

Phone APP

• Your company included in our free

iPhone and Android APP. Imagine

YOUR company right

on the buyers phones!

Reader Response

• Generates leads from buyers interested

in your products through a

code placed in

your ad and on-line at

www.vendor411.com. Free for

all half and full-page ads.

Search Marketing

• Your company included in the

industry’s leading search engine:

www.supplier411.com

• Saturation marketing coverage on

our new wholesale portal: www.

wholesalesources.com

TOP INDUSTRY TRADE SHOWS 2024

JANUARY

Atlanta Gift Fair

Los Angeles Market Week

Philadelphia Gift & Variety Show

Seattle Gift Show

The Merchandise Center, IL

FEBRUARY

ASD Marketplace Las Vegas Show

Louisville Gift Show

Magic Sourcing Show

New York Toy Fair

Off Price Specialist Show

Rocky Mountain Gift Show

MARCH

Atlanta Spring Gift Show

California Marketplace

Dallas Apparel & Accessories Show

Greensboro Gift & Jewelry Show

The Merchandise Center, IL

APRIL

Hawaii Merchandise Expo

The Merchandise Center, IL

MAY

Las Vegas Licensing Show

New Orleans Gift & Jewelry Show

Northern Michigan Gift & Souvenir Show

Off Price Show NY TBD

The Merchandise Center, IL

JUNE

Dallas Gift & Variety Show

Greensboro Gift & Jewelry Show

LA Fashion Market

JULY

Atlanta Gift & Home Furnishings

California Marketplace

Philadelphia Gift & Variety Show

The Merchandise Center, IL

AUGUST

ASD Market Week

Biloxi Wholesale Show

Louisville Gift Show

Off Price Specialist Show

New Orleans Gift & Jewelry Show

Rocky Mountain Gift Show TBD

St. Louis Gift Show

SEPTEMBER

Asia America Wholesale Show

Dallas Home & Gift Show

Greensboro Gfit & Jewelry Show

Hawaii Gift Show

Norton’s Gift & Variety Show

Philadelphia Candy & Gift Show

The Merchandise Center, IL

OCTOBER

Dallas Apparel & Accessories Show

Las Vegas Souvenir & Gift Show

The Merchandise Center, IL

NOVEMBER

Gatlinburg Gift Show

Hawaii Merchandise Expo

New Orleans Gift & Jewelry Show

Smoky Mountain Variety

DECEMBER

Grand Strand Gift & Variety Show

Greensboro Gift & Jewelry Show

The Merchandise Center, IL

Our Large Holiday Issue Hits The Mails Before Thanksgiving to

Maximize Advertisers Results!

We provide physical magazines at shows or email free

digital magazine to attendees using Attendee database lists.

* Show schedules are subject to change without notice.

From the

PUBLISHER

The Month of

Dad’s and Grads

FIRST and foremost I would like to thank

everyone who reached out with kind words

as we celebrated our 43rd Anniversary last

month. It has been a long and winding

road over the past four decades and I am

honored and blessed to still be around

to service the industry. We have come a

long way since our first 24-page, 5000

circulation local newsletter to where we

are today. Thank you again, I am truly

grateful every day.

HAVING been in this industry so long I

have had the experience of dealing with

declining and recession economies. The

one thing I have learned from weathering

the storm is to Be smart about everything

you do because there is no time to waste or

money to burn.

THE good news is that recessionary

periods usually do not last too long. The bad

news is that if your business was marginal

before the slow down you may not make

it through without intense planning and

revisions. Since we are in an election year

the economy could whip back and forth

sporadically so it may be a wild ride. I

never get political but do advise each of

us to review where we were under the last

administration vs where we are now. The

answer should be your barometer as to

where we hope to be next year.

THE month of June is the month of Dads

and Grads. It is a good month for retailers

because even if less money will be spent,

>> ON-LINE SOURCING

there WILL be money spent. Our job is to

make sure that the money is spent at OUR

businesses. Gifts for Dad can range from

sporting goods, auto accessories, grilling

accessories, lazy boys and the like. And,

while Grads come in all sizes and ages

ranging from pre-school to high school

and college grads eyeing that shiny new

Lexus or Tesla!

IT is never too late to quickly add a sign

in your window display or a banner on

your website inviting customers to buy

their dads and grads gifts from your store.

Have too many exploding golf balls in your

novelty store? What a fun dad gift that

could be. If you have mugs or glasses, fill

them with candy and assorted novelties,

throw a ribbon on them and voila, a readyto-go

inexpensive gift item.

BE creative at your store and remember

that it is all about making sales and

having appropriate merchandise for all

holidays and seasons. The goal of all retail

businesses is to ensure that your shoppers

think of YOUR store or website every time

they need to make purchases. Your mission

is to make sure that they do.

WE are looking forward to the summer

show season and meeting many of our

readers and supporters at the summer ASD

show this August. We have sponsored the

event since 1981 and it has been a great

resource for all retailers.

The entire issue of

Retailers Forum Magazine

is posted on-line at

www.RetailersForum.com

Includes: Website Links *

E-Mail Links * Printable PDF’s

ACCESS OUR MAGAZINE

FROM ANYWHERE 24/7

RETAILERS

FORUM

SALES & MARKETING

Gregory Brown

Tom Richards

Scott Savitt

Martin Stevens

OFFICE MANAGER

Leah C.

PRODUCTION

Lisa Maresca-Smith

CREDIT DEPARTMENT

Kristine Hines

CIRCULATION

Discount Reading Svc.

LITERARY STAFF

Patricia Luebke

Jason Meyers

Rachel Spearman

COLOR PRODUCTION

Anchor Imaging

PRINTING

Composing Room

ART DIRECTION

Gregory Stevens

Martin Stevens

OVERSEAS OFFICE

Trade Channel

N.W. Guineastr 30

2022 PA Haarlem

Netherlands

+31-23-531-90-22

Published Monthly by:

Forum Publishing Co.

383 East Main Street

Centerport, NY 11721

Tel: 631/754-5000

Fax: 631/754-0630

forumpublishing@gmail.com

www.retailersforum.com

43 Years

1981-2024

RETAILERS FORUM is published monthly at $75/year USA,

$125/year foreign.

Publisher assumes no responsibility for contents herein.

First and third class postage paid at Centerport, NY. Bulk

mail paid at NY, Brookfield, WI and Hooksett, NH under

private mail indicia via publication mailing.

etailers

READER RESPONSE

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MAIL

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FAX

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Receive FREE Information on Products & Services in this Issue

➥

APPAREL

❑ All Advertisers in APPAREL

❑ 13. Capsmith

❑ 14. Style In Fashion

BUSINESS SERVICES

❑ All Advertisers in BUSINESS SERVICES

❑ 24. Forum Business Advisors

COLLECTIBLES

❑ All Advertisers in COLLECTIBLES

❑ 03. Patter’s Collectibles

CREDIT CARD PROCESSING

❑ All Advertisers in CREDIT CARD PROCESSING

❑ 68. EXP Merchant

ELECTRONICS

❑ All Advertisers in ELECTRONICS

❑ 08. Surplus Giant

GENERAL & VARIETY

❑ All Advertisers in GENERAL & VARIETY

❑ 02. Harnel Inc. Party Goods

❑ 07. Ramsons

❑ 06. Stain Imaging

Look For Reader Response Banner in Our ADS!

Want More Info? Circle #00 on page 00 • www.Vendor411.com

ADVERTISER INDEX

HEALTH & BEAUTY

❑ All Advertisers in HEALTH & BEAUTY

❑ 11. De Soap Fragrances

HOME & HOUSE

❑ All Advertisers in HOME & HOUSE

❑ 23. Dakota Steel Art

❑ 21. Sanders Collection

JEWELRY & ACCESSORIES

❑ All Advertisers in JEWELRY & ACCESSORIES

❑ 09. Puka Creations

NOVELTIES/TOYS

❑ All Advertisers in NOVELTIES & TOYS

❑ 10. Novelty Toys

PET PRODUCTS

❑ All Advertisers in PET PRODUCTS

❑ 15. Closeout Pet

SELF DEFENSE ITEMS

❑ All Advertisers in SELF DEFENSE ITEMS

❑ 12.

Bestex

SPORTING GOODS

❑ All Advertisers in SPORTING GOODS

❑ 04. Ohio Knife

FREE INFORMATION REQUEST FORM:

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➥

WHAT’S HOT

For more information, contact:

www.CloseoutPet.com

Tel: 1-810-742-8765

For more information, contact:

www.RushSuppliers.com

For more information, contact:

www.Forum123.com

Tel: 1-631-754-5000

Page 12 JUNE 2024 | RETAILERS FORUM MAGAZINE

THE BEST FOR PETS

THE pet industry is a multi-billion dollar one and is also quite a competitive

one because most retailers do not have great access to merchandise so they are

dependent on just a few wholesalers who do not allow them to make good

markups.

THEN along comes CloseoutPet.com and the game changes. This well

established company specializes in new and brand name merchandise for

pets of all kinds. They have a full range of products for dogs, cats, reptiles,

birds and small animals. The prices are fantastic and will allow you to make

a great markup and stilll offer your shoppers bargain prices.

YOU will fi nd some of the most popular brands in the marketplace and

buy at prices that rival the big box stores. This month’s special Adams Flea

and Tick Collar just $1.33! 100’s of other deals online now.

RUSH TO BARGAINS

THERE is a new wholesaler of variety merchandise in town that offers

Daily Deals to give retailers the most competitive prices they have ever seen!

Rush Suppliers has a tremendous variety of apparel, electronics, health &

beauty aids and more available at their online shopping site.

THE best thing about Rush is that their buyers scour the market every

day to find the best deals and bargains to pass along to you. Often you are

able to make 400% mark-ups on their offers, which is huge for retailers.

With new items every day offered to you you’re able to give your buyers

great variety of goods and mix it up every day. There is also NO minimum on

orders, which makes this even more special.

THIS month’s special deal (while they last) is a special Bikini Wrap Dress

in assorted colors that is fashion forward and sure to sell out. These retail

at $29 and are available to Forum readers for just $7 each, Stock up as the

swimsuit season starts and make a fortune with Rush Suppliers.

BUY BELOW WHOLESALE

NOW more than ever it is important to buy products at the sharpest possible

prices so you can make more margins when you resell at your store or online

site. With the costs of goods increasing so rapidly it is harder than ever to

follow the double mark-up rule that was the gold standard or retailing. We

have had to become much more competitive to make sales and part of that

is not being able to get the mark-ups we need.

THAT was until now! Forum Publishing has released the new

CLOSEOUT DIRECTORY and Coursebook that lists (by merchandise

category), companies that specialize in closeout priced goods. These are

products that can be overstock, overruns, discontinued goods, store

returns and product changes.

CLOSEOUT merchandise can be bought 25-75% off regular wholesale

prices and will improve your bottom line by mixing these goods into your

lines. The Closeout Directory is just $29.95 in print or PDF versions.

MIAMI

WHOLESALE

SHOW

JULY 8-10, 2024

MIAMI AIRPORT CONVENTION CENTER

COME TO BUY

COME TO SELL

Worldwide consumer products

www.exportimporttradeshow.com

info@exportimporttradeshow.com

To exhibit: ask for special booth offers. Tel: 305-262-3200

To attend: see attendee registration form.

RETAILERS FORUM MAGAZINE | JUNE 2024 Page 13

RETAILING NEWS

Consumer Confidence Still Problem

WHILE the overall U.S. economy charged ahead, The Conference Board Consumer Confidence

Index deteriorated for the third consecutive month in April, retreating to 97.0 (1985=100) from a

downwardly revised 103.1 in March. Despite three consecutive months of weakness, the gauge

continues to move sideways within a relatively narrow range that’s largely held steady for more than

two years.

“CONFIDENCE retreated further in April, reaching its lowest level since July 2022 as consumers

became less positive about the current labor market situation, and more concerned about future

business conditions, job availability and income,” said Dana Peterson, Chief Economist at The

Conference Board. “Despite April’s dip in the overall index, since mid-2022, optimism about the

present situation continues to more than offset concerns about the future.”

THE Present Situation Index—based on consumers’ assessment of current business and labor

market conditions—declined to 142.9 (1985=100) in April from a downwardly revised 146.8 in March.

Meanwhile, the Expectations Index—based on consumers’ short-term outlook for income, business,

and labor market conditions—fell to 66.4 (1985=100) from a slightly upwardly revised 74.0 last month.

An Expectations Index reading below 80 often signals a forthcoming recession.

Walmart Adds More Private Label Brands

WALMART Inc. is starting a new line of store-brand groceries, with an eye toward Gen Z shoppers

who are prioritizing value. The Bentonville, Arkansas-based company is calling the line better goods.

It’s the retailer’s largest private-label grocery launch in two decades, with about 300 items across

categories ranging from dairy to snacks, Walmart said in statement Tuesday.

THE new products, including items like Oatmilk Non-Dairy Frozen Desserts and Hot Honey

Seasoning, aim to capture emerging food trends and use specialized ingredients. About 70% of

these items will sell for under $5, though they can cost as much as $15, the retailer said.

“WALMART’S private brands have seen strong growth over the last several years” in particular due

to the pandemic and inflation, said Scott Morris, senior vice president of private brands, food and

consumables at Walmart. Sales of store brands are growing across all demographics at Walmart,

especially Gen-Z, he said, adding that younger consumers are brand-agnostic and driving interest

in private-label products. Private-label products, which are typically cheaper than branded items,

bring in higher margins and boost loyalty among shoppers. Retailers have expanded their offerings

in recent years, adding more premium, cuisine-specific or lower-cost versions.

For Late-Breaking Industry News Visit: www.RetailersForum.com

If It Affects Retailing We Report On It!

Page 14 JUNE 2024 | RETAILERS FORUM MAGAZINE

YOUR WHOLESALE PARTY HEADQUARTERS

Gifts

Toys

PLUSH ANIMALS

BALLOONS

Mylar

Balloons

from

39¢

Also

Jumbo

Number

Mylars

$1.39

GREETING

CARDS

from 15¢

www.Harnelinc.com • 847-325-5231

Want More Info? Circle #02 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | JUNE 2024 Page 15

Page 16 JUNE 2024 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #23 on page 11 • www.Vendor411.com

Want More Info? Circle #23 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | JUNE 2024 Page 17

STYLE IN FASHION INC.

WEST-SIDE DESIGNS

We Carry Winter

Sweaters & Jackets

at Moderate

Prices

MANY STYLES AVAILABLE IN

DASHIKI PRINT

for Men & Women

Imported from

Thailand & India

Tie-Dye, Hawaiian Print,

Solid Acid Wash, Printed Dresses,

Baby Doll Dresses, Blouses,

Skirt Sets, Pant Sets, Skirts, Sundresses,

Umbrella Dresses in Rayon & Cotton

Fabric. We also carry Magic Wrap,

Sarongs, Handkerchief Dresses, Pancho

Tops - all in Regular and Plus Size.

We also carry

Belly Dance & Zumba

outfits in lots of different styles.

321 Olympic Blvd. Los Angeles, CA 90015

Tel: (213) 624-9728

Fax: (213) 624-2115

email: Andy@StyleInFashion.com

View Our Catalog Online or Call for Catalog

SAMPLE

PACKAGE

$300

Quantity

Discounts

Available

www.StyleinFashion.com

Want More Info? Circle #14 on page 11 • www.Vendor411.com

www.HeavenlySuits.com

FULL COLLECTION OF DESIGNER TOP QUALITY

CHURCH SUITS FOR WOMEN AND MEN

Donna Vinci 1 Pc. Dress Set

11691 Black/Purple

Regular Price: $249.00

Your Price $99.00

Donna Vinci 2 Pc.

Jacket & Skirt Set

5658-N • Black/Print

Special Price $179.00

Skirt Suits • Dresses • Hats • Jackets • Mens & Boys Suits

All Sizes in Stock - 4 Through 34W

www.HeavenlySuits.com

Want More Info? Circle #15 on page 11 • www.Vendor411.com

Page 18

JUNE 2024 | RETAILERS FORUM MAGAZINE

FASHIONABLE

WATCHES

For Men & Women

SKMEI 1463 Fashion Women

Watches W/ Leather Strap

$14.99

SKMEI 1258 Digital Sport Watch

For Men W/ 50m Waterproof

$13.99

SKMEI 9178

Creativity Skull

Quartz Watch

For Men

$16.99

SKMEI 1123 Fashion

Casual Sport Watch

W/ Stainless Steel Strap

$15.99

SKMEI 1419 Simple Style

Women Quartz Watches

$12.99

SKMEI 1676 Simple Watches

For Men IP68 W/ Leather Strap

$15.99

SKMEI 1722 Ladies

Quartz Analog Silicone

Wrist Watch

$15.99

SKMEI 1704 Elegant Girl Clock

W/ Japan Quartz Movement

$18.99

Liebig L1013 Japan Quartz

Movement Golden Watch

$13.99

LIEBIG L2004 Quartz Watches

For Men

$17.99

SKMEI 1690

Quartz Watches For Womens

W/ Rhinestone Decoration

$16.99

SKMEI 1703 Fashion Flower Shape

Dial Ladies Quartz Clock

W/ 30m Waterproof

$17.99

FAST SHIPPING - 100% GUARANTEED AND WARANTEED - FAST SHIPPING

ALL CREDIT CARDS ACCEPTED - WE SHIP WORLDWIDE - WHOLESALERS WELCOME

www.TimeWholesalers.com

RETAILERS FORUM MAGAZINE | JUNE 2024 Page 19

SHIPPING ORDERS WITHIN 24-48 HOURS

CHECK OUT OUR NEW AND IMPROVED WEBSITE!

Want More Info? Circle #03 on page 11 • www.Vendor411.com

1-323-574-3229

Fax: 1-626-338-4476

Email: sales@BestexCompany.com

Want More Info? Circle #12 on page 11 • www.Vendor411.com

Best Accuracy in Air Stun Gun

Best Price in Air Stun Gun

Best Delivery Time

We cannot ship to areas where this product is not legal.

(Please check the laws for your area)

US Patent Pending No. 9435619

Page 20 JUNE 2024 | RETAILERS FORUM MAGAZINE

16021 Arrow Hwy • Suite “I” • Irwindale, CA 91706

LARGEST FOOTWEAR BRANDS IN THE WORLD

OVER 20 YEARS OF SERVICING THE MARKETPLACE

NIKE - ADIDAS - PUMA - CONVERSE - REEBOK - JORDAN - VANS

Check Out These New CLEARANCE Sale Items...

VANS VAULT-UA OG Epoch LX

$

30

ASICS Sportstyle-EX89

$

120

CHUCK 70 Colorblocked

In Stock $ 35.60

PUMA-Slipstream Lo Retro

$

36

NEW BALANCE- 550 (TD)

$

40

PUMA-Suede VTG Teams

$

44.50

ADIDAS Originals

Phormar I x Craig Green

$

74.75

PUMA

Suede VTG

$

26.70

CONVERSE

Chuck 70 Archive Reptile

$

28.50

PUMA

Lqd Cell Extrol Helly

$

35.70

VANS

UA OG Classic Slip-On LX x Porter

$

29.70

REEBOK

Instapump Fury x Kung Fu Panda

$

60.00

www.SneakerClearance.net

RETAILERS FORUM MAGAZINE | JUNE 2024 Page 21

Page 22 JUNE 2024 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #11 on page 11 • www.Vendor411.com

Want More Info? Circle #11 on page 11 • www.Vendor411.com

RETAILERS FORUM MAGAZINE | JUNE 2024 Page 23

LARGEST COSTUME SELECTION IN USA!

Women, Men, Kids and Yes, Pets too!

WIGS - ACCESSORIES - DECORATIONS - SPECIALS & CLEARANCE

Fast Shipping

Worldwide

All Credit Cards Accepted

Fast Shipping Worldwide

www.USACostumers.com

FIRST AID SUPPLIES

FOR RETAILERS

Keep Your Customers & Staff Safe!

PQS 3-Ply Face Mask - 50 PCS

- Disposable, Breathable,

Hypoallergenic

$5.95

Cypress Medical 1” x 3”

Adhesive Band-Aids

Sterile Latex Free (100 ct)

$3.99

PQS No Contact

Infrared

Thermometer

$12.95

Plastic Face Shield:

Durable Clear Plastic Protective Shield

With Comfortable Foam & Elastic Fittings

$1.25

iSafe Nitrile Gloves

(Blue)

Powder Free & Latex

$19.99

WE ALSO STOCK A HUGE INVENTORY OF ALL SIZES AND TYPES OF BATTERIES

www.PPEstockroom.com

Supplier

Reliable

Since 1989

Page 24 JUNE 2024 | RETAILERS FORUM MAGAZINE

BEST DEALS FOR OVER 20 Years!

Electronics • Toys & Hobbies • Fashion • Auto • Home

New Closeout Deals Weekly!

Citizen EG2690-50A

Women’s Slim Silver

Tone Eco-Drive Watch

$99.99

Beats PowerBeats 2

Wireless Bluetooth

In Ear Headphones -

CHOOSE YOUR COLOR

$69.99

Level Mount Tilt and

Fixed TV Wall Mounts

for TVs Up to 85 Inches

$29.99

INVICTA

Wildflower Gold

$34.99

Hard Sided Carry On

Spinner Luggage

$69.99

Chef’s Choice M80

Kitchen Scale

$12.99

Light Pulse

LED Lightning

Cable For

Apple Devices

Buy One Get

One Free!

$12.99

Keychain - Choose Your

Color - Avallone Italian

Napa Leather

$14.99

FAST SHIPPING FROM TEXAS WAREHOUSE

Money Clip Wallet With

RFID Protection - Avallone

Canvas & Leather

$24.99

Zmodo Smart Greet

Wi-Fi Video Doorbell

$59.99

Mobile Power Rechargeable 5 in 1 Emergency Tool

$14.99

MobilePower Hands

Free Bluetooth

Speakerphone with

Battery Bank

and LED Light

$15.99

www.CloseoutsForSale.com

RETAILERS FORUM MAGAZINE | JUNE 2024 Page 25

AUTHENTIC NEW DESIGNER HANDBAGS

TORY BURCH ~ MICHAEL KORS ~ COACH ~ KATE SPADE ~ COACH

All Merchandise Certified Authentic

NO MINIMUM ORDER • WEEKLY SPECIALS

Michael Kors Jet Set Travel

Medium Carryall Tote

Brown MK Green Stripe

$139.99

Coach F36658 F37807

Reversible City Tote Light

Khaki Blue

$162.99

Tory Burch Kerrington

Large Square Tote Garden

White Floral Laguna

$266.99

Michael Kors Jet

Set East West large

crossbody in luggage

(brown). The iconic

shape is versatile

and perfect.

$104.99

Tory Burch in a vibrant poppy orange-red color.

Versatile and practical double zip design.

$323.99

Michael Kors Hayes

Medium Trifold Coin

Case Rose Hold MK

Signature Pink

$57.99

Michael Kors Jet

Set East West

Large Crossbody

Vanilla MK

Signature

$103.99

WWW.BAGVENDORS.COM

Kate Spade Cameron Street

Flock Roses Small Hayden

Satchel Black Floral

$187.99

WHOLESALE BLANK TEE SHIRTS

Top Quality Wholesale Tee Shirts in a Wide Variety of Colors & Sizes

PERFECT FOR SCREEN PRINTING!

We also have Athletic Wear,

Work Wear, Polo Shirts,

Outerwear & Headwear

Fruit of the Loom

3931 Men’s Heavy

Cotton HD T-Shirt

$

2.14

CUSTOM SCREEN PRINTING

ALSO AVAILABLE!

Gildan G640L

Women’s Soft Style

Ringspun T-Shirt

$

3.61

Gildan

2000 Men’s 100%

Cotton T-Shirt

$

3.28

Over a decade of

service & experience

15,000 Products

BEST PRICES IN THE INDUSTRY

Fruit of the Loom

Kids

Cotton T-Shirt

$

2.76

American Apparel

2001W Unisex Fine

Jersey T-Shirt

$

4.26

www.BlankTees.info

Next Level 6051

Triblend 3/4-Sleeve

Raglan Unisex Tee

$

7.94

Page 26 JUNE 2024 | RETAILERS FORUM MAGAZINE

PREMIUM WHOLESALE

VAPE JUICE & E-CIGARETTES

CLEARANCE & SALE ITEMS ALWAYS AVAILABLE

UWELL Caliburn Pod System

$17.99 Price: $14.99

Kanger EVOD Clone

$3.49 Price: $1.99

Vaporesso X Mini Pod Vape Kit

$15.99 Price: $9.79

SMOK TFV8 Big Baby Tank

Price: $9.95

GEEKVAPE AP2 Aegis Pod 2 Pod System

$23.99 Price: $14.99

Uwell Whirl 2 Sub-Ohm Tank

$19.99 Price: $9.95

Unflavored Nicotine

E-Liquid Base

$18.49

Price: $11.99

Cotton Bacon PRIME

$6.99 Price: $3.99

Bulk E Juice

Price:

$28.95

www.USAVapeDeals.com

RETAILERS FORUM MAGAZINE | JUNE 2024 Page 27

YOUR INVICTA WHOLESALER

MENS

WOMENS

Invicta Bolt Herc Reserve Quartz

Mens Watch - 53mm Stainless Steel

Case, Silicone/Stainless Steel Band,

Black, Gold (33156)

$849.00

Sale Price: $ 109.00

IInvicta Pro Diver Mens Quartz

42mm - Model 33269

$199.00

Sale Price: $ 49.00

Invicta is a fast growing watch brand, and is considered by

collectors and enthusiasts alike to be a market leader in

horological innovation and creativity. The long held belief that

supremely crafted timepieces can be offered for a modest sums

is the founding principle of Invicta.

Explore an impressive selection of timepieces spanning 30

diverse collections, and a wide use of exotic materials such as:

meteorite, abalone, titanium, and carbon fiber. Invicta also offers

collections from the worlds of Disney, Marvel, DC Comics, Star

Wars, and the NFL.

Invicta Bolt Womens Quartz 36

mm Gold, Stainless Steel Case

Blue Dial - Model 29196

$259.00

Sale Price: $ 69.00

Invicta Angel Womens Quartz

40mm Stainless Steel Case, Silver

Dial - Model 31078

$250.00

Sale Price: $ 69.00

Invicta Corduba Quartz Mens

Watch - 52mm Stainless Steel Case,

Stainless Steel/Polyurethane Band,

Black, Steel (33654)

$429.00

Sale Price: $ 89.00

Invicta Reserve Mens

Mechanical 48mm Gold Case

Gold Dial - Model 26486

$499.00

Sale Price: $ 69.00

www.WatchDealers.net

GREAT SELECTION ~ NO MINIMUM ORDER

ALL CREDIT CARDS ACCEPTED ~ FAST SHIPPING

Invicta Angel Womens Quartz 33

mm Stainless Steel Case Blue Dial

- Model 29114

$279.00

Sale Price: $ 59.00

Invicta Specialty Womens Quartz 36

mm Stainless Steel Case Charcoal

Dial - Model 29395

$199.00

Sale Price: $ 59.00

RINGS • BRACELETS • EARRINGS • PENDANTS • NECKLACES

Jewelry Liquidators

Yellow Real Gold

Modern Wedding

Band Mens Ring

$ 184.99

Mens Round Cut CZ

Ring with Pave Set

Accent on Sides

$ 204.99

Pretty Round CZ Heart

Shaped Promise Ring

with Accents

$ 94.99

1.68ct Dainty

Delicate Ladies

Engagement Ring

$ 204.99

JewelClearance.com

Page 28 JUNE 2024 | RETAILERS FORUM MAGAZINE

Two-Tone Ladies Elegant Narrow Link Bracelet

with Fancy Diamond Cuts

$ 439.99

Two-Tone Ladies Fascinating Filigree Bracelet

with Diamond Cut Hearts

$ 479.99

Two-Tone Brilliant Studded Heart

Ladies I Love You Talking Necklace

$ 249.99

Shimmering Accented

Ladies Double Circle

Hoops Necklace

$ 189.99

Pretty Stud Earrings

$ 119.99

STOCK UP YOUR STORE

DIRECT FROM CHINA

We are a full service wholesaler operating our own factory and distribution centers in China with daily shipments to the USA and around the world. Fast DHL, EMS and UPS shipping at great rates.

ELECTRONICS • FASHION JEWELRY • CELLPHONE ACCESSORIES

HOME AND HOUSE • SECURITY • HEALTH & BEAUTY • WATCHES

$

22.73

Professional Interview

Condenser Video Shotgun

Microphone with 3.5mm Audio

Cable for DSLR & DV Camcorder

As LOW As $ 15.96

Portable 58mm

Bluetooth POS Receipt

Thermal Printer

As LOW As

$

39.85

PULUZ PHOTO

STUDIO LIGHT

BOX

Portable 50 x 50 x

50 cm Light Tent

LED 5500K Mini

60W Photography

Studio Tent Kit

with 6 Removable

Backdrop

Adjustable Head USB Rechargeable

Battery Operated Cooling Desktop

Fan, 2 Speeds (Pink)

As LOW As $ 6.13

Pone Genius Mini Handsfree Telephone,

Size: 57 x 46 x 26mm

As LOW As

$

3.60

VR Box 2.0 Version Universal

Virtual Reality 3D Video

Glasses for 3.5 to

6 inch Smartphones

As LOW As $ 3.15

HAWEEL 3 Layers with 11 US/

EU/AU/UK Universal Outlets

and 2 Ports 2.1A USB Smart

Power Sockets, Charger,

Overload Protector, US Plug

As LOW As

$

8.33

As LOW As

$

114.91

360 Degrees Full-Band

Scanning Car Speed

Testing System Radar

Laser Detector,

Support English & Russian

Voice Broadcast

As LOW As $ 16.16

Figerprint Lock

Biometric Digital

Lock for Office/Private

Home Security,

Support up to 120

Fingerprint Memory

& 1 Password

A66 Non-contact Forehead

Body Infrared Thermometer

Temperature Range:

32.0 Degree C~ 42. 9 Degree C

$

31.43

HUION H420 Computer Input Device

4.17 x 2.34 Inch 4000LPI

Drawing Tablet Drawing

Board with Pen

As LOW As $ 19.48

AMAZING PRICES!

Portable Fully Automatic

High Pressure Outdoor Car

Washing Machine

Vehicle Washing

Tools, with Short

Gun and 10m High

Pressure Tube

$

55.95

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forumworkshop

Selling More...

USING 3 RULES: FEATURES • BENEFITS • REACTION

How many Feature, Benefit, Reaction sequences

should you use in Step Five of

your presentation? Our research indicates

that three or four are sufficient. If you have

done a thorough job in Step One: Approach and

Step Two: Qualification, you have discovered exactly

what this person wants or needs to buy. Your

prospect’s response to your reaction questions now

tells you how accurately you have judged his or her

needs.

Three Feature, Benefit, Reaction sequences,

aimed precisely at what is important to each individual

prospect, are usually enough to persuade

anyone to buy or act now. If that is not enough, you

will learn in the next chapter how to come back and

Page 32 JUNE 2024 | RETAILERS FORUM MAGAZINE

supply your prospects with even more sound reasons

to buy and still exert almost no pressure at all.

Think how this approach differs from the way

most salespeople conduct sales calls. If the product

or service has fifteen important features and benefits,

how many do they stress? Sixteen, right? That’s

too many. More than three or four overloads the

listener and creates too much pressure, causing the

prospect to retreat.

The Track Selling System on the other hand

helps you see things through your prospect’s eyes

and provide genuine, beneficial service. With the

Track Selling System, you accurately zero-in on

the prospect’s dominant Buying Motives and help

the prospect “try on” those benefits beforehand;

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you only need three or four Feature, Benefit, Reaction

sequences to make the sale.

IN WHAT ORDER OF IMPORTANCE?

Suppose you have chosen three Feature, Benefit,

Reaction sequences that are on target for your

prospect. You know one is good, the second is even

better, and the third is so ideal for that prospect it

would knock his socks off. How should you present

them? Our research shows that you will be most

effective if you present your Feature, Benefit, Reaction

sequences in increasing order of desirability to

the prospect. That is, first present the feature and

benefit that you know he will like.

Next, present a feature and benefit he will really

like. Third, present a feature and benefit he will

love. Building in that order carries the prospect to

an emotional high.

Also, as a rule of thumb, the first reaction question

should be open-ended. This will, of course,

induce your prospect to become fully involved in

contemplating the possible benefits. It is possible

that your prospect could become too involved, and

forumworkshop

you may be faced with an overload of responses. If

this happens, use a closed-ended question to temporarily

stop your prospect and return his or her

attention to your next Feature, Benefit, Reaction

sequence.

You control the participation of your prospect by

the type of reaction questions you ask. If you are

not getting as much reaction as you like, then ask

open-ended reaction questions. If you are getting

more reaction than you want, your next question

could be closed-ended, or in some instances your

reaction might be a statement instead of a question.

For example, if in the qualification step your

prospect said that quality was extremely important

and the benefit you are talking about stresses quality,

you wouldn’t say, “How important is quality to

you?” The prospect has already told you that, so

your reaction might be “and you have already told

me how important quality is to you.”

“WHAT’S THE PRICE?”

As you ask your reaction questions, listen to what

your prospect has to say. Each time you receive a

continued...

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Page 34 JUNE 2024 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE 2024 Page 35

lukewarm or negative reaction, that tells you not to

stress that feature or benefit again in your presentation.

However, the prospect’s enthusiastic reactions

will help you zero-in on the real reasons the

prospect has for buying the product or service you

sell, and these are the features and benefits you will

stress most in the rest of your presentation.

There are dozens of legitimate logical and emotional

reasons for a person to buy the product or

service you sell. This technique helps you stress

only those of most importance to each individual

prospect.

Page 36

AFTER COMPLETING YOUR THREE FEATURE-

BENEFIT-REACTION SEQUENCES, ALWAYS ASK:

“DO YOU HAVE ANY QUESTIONS?”

If the prospect asks a question, answer it. Then

again ask, “Do you have any other questions?”

Keep asking until your prospect runs out of questions.

Hopefully, somewhere in that list of questions

will be this one: “Yes, I have a very important

question. What’s the price?”

forumworkshop

JUNE 2024 | RETAILERS FORUM MAGAZINE

This prospect has already made positive decisions

about you, your company, and your product or service.

The next Buying Decision, in precise, psychological

order, is the price.

It is much better, psychologically, if your prospects

bring up the subject of price. Normally, that

question will come up very naturally during this

portion of your sales presentation. If the prospect

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forumworkshop

To quote the price, use the following statement:

• “FOR YOUR (SUMMARY OF FEATURES TO BE IN-

CLUDED), THE PRICE IS (QUOTE THE PRICE).”

Again, these two sentences should be memorized

and used word for word.

The three sentences you should commit to memory

for Step Five: Fill the Need are:

• “(PROSPECT’S NAME), THERE ARE SEVER-

AL IMPORTANT FEATURES I’D LIKE TO

TELL YOU ABOUT OUR (NAME OF YOUR

PRODUCT OR SERVICE).”

• “DO YOU HAVE ANY QUESTIONS?”

does not ask, you will have to bring up the subject.

You might make a statement such as, “I suppose

you’re wondering about the price?” Before you

quote the price, make sure you summarize the features.

• “FOR YOUR (SUMMARY OF FEATURES TO

BE INCLUDED), THE PRICE IS (QUOTE THE

PRICE).”

Read all three sentences over as many times as

required to memorize them. When you are ready,

continued...

Page 38

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RETAILERS FORUM MAGAZINE | JUNE 2024 Page 39

write them down to help commit

these sentences to memory.

Here are some examples of

how you might use the last two

sentences at the end of your Fill

the Need step:

Salesperson: Do you have any

questions?

forumworkshop

Prospect: Yes, I do. What is this

going to cost me?

Salesperson: For the package

we have outlined, including one

carrier pick-up and delivery of

your product, a direct distribution

network across the country,

computerized tracking of the

transportation service, and computerized

dispatch billing, your

investment is (quote the price).

Salesperson: Do you have any

questions?

Prospect: What’s the price?

Salesperson: For the complete

grounds maintenance service including

weekly mowing, edging,

clipping, pruning, weeding, and

fertilizing, the price is $200 per

month.

Salesperson: Do you have any

questions?

Prospect: What’s the cost?

Salesperson: For your initial order

of five gross of snap fasteners,

size MM, in black, the price

is $2,900.

Salesperson: Do you have any

questions?

Prospect: What does it cost?

Salesperson: For your hot air

balloon ride of one hour, in the

area you have identified, for four

continued...

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people, the price is $200.

Salesperson: Do you have any questions?

Prospect: What does this policy cost?

Salesperson: For your car insurance on two automobiles,

including the liability, collision, and uninsured

motorist coverage, the annual premium is

$430.

As I mentioned earlier, when you quote the price,

I strongly suggest you do not use the word “cost”.

For some reason, “cost” is a negative impact word.

Instead, use words like “investment”, “fee”, “price”,

“annual premium” – anything but the word “cost”.

Page 42 JUNE 2024 | RETAILERS FORUM MAGAZINE

forumworkshop

REVIEW OF MEMORIZED

TRACK SELLING SYSTEM

SENTENCES

Let’s review the

Track Selling System phrases from each step you

have memorized.

STEP TWO:

QUALIFICATION

• “(Prospect’s name), I would like to tell you about

our (name of your product or service): however, in

order for me to do the best job I possibly can for

you, I need to ask you a couple of questions. Is that

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Optional statements:

• “May I ask what you like most about… ?”

• “Would it be fair to ask what you like least about…?”

• “Has anything changed?”

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• “As I understand it, you are looking for something

that will (summary of important information you

gathered in Step Two). Is that correct?”

STEP FOUR:

SELL THE COMPANY

• “May I ask how much information you have about

(your company’s name)?”

• “I understand. Let me quickly cover a couple of

things that I think would be important to me if I

were in your position.”

STEP FIVE:

FILL THE NEED

• “(Prospect’s name), there are several important

features I’d like to tell you about our (name of your

product or service).”

“Do you have any questions?”

“For your (summary of features to be included), the

price is (quote the price).”

Page 44 JUNE 2024 | RETAILERS FORUM MAGAZINE

forumworkshop

SAMPLE DIALOGUE FOR

STEP FIVE:

FILL THE NEED

In the following conversation between salesperson

and prospect, notice that Barbara feeds back to

Terrel three benefits she knows he cares about.

Salesperson: Terrel, there are several, important features

I’d like to tell you about our Hawaiian tours.

One of the things that sets us apart from other tour

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forumworkshop

but letting you pick exactly where you would like to

spend the bulk of your time?

Prospect: Boy, that sure would be nice. That didn’t

happen to us in Mexico. They told us how much

time we were supposed to spend in each area, and

many times our likes didn’t match up with theirs.

One place that they seemed to be pushing, we felt

that we’d seen enough in half of a day.

Salesperson: Another feature that I would like to

tell you about our tours is that we handle all the

transfers from where you get on the plane, to your

greeting at each island, to actually driving you to

your hotel accommodations and back, to the starting

point of each scheduled tour. What that means

is that we’ve worked out an arrangement with the

local people on all the islands in Hawaii, so that

when you get off that airplane, you go to a specific

sign posted, which is easy to find, that says, “Happiness

Is Hawaii Tours Meet Here”. You’ll be met by

a local tour guide, and a special ceremony will take

place to show you some island greeting customs. I

don’t want to ruin the surprise for you, but most of

our travelers are pretty pleased by the way they’re

treated. Many say they feel like royalty. Best of all,

you don’t have to look at a map and struggle to find

your hotel in a new location. You’ll be delivered

right to the front door. Have you ever had the experience

of trying to spend time trying to figure out

whether it’s more economical to be by cab, bus, or

trust your sense of direction in a strange rental car?

Prospect: Boy, I guess you must have been along

on our Mexican vacation. I looked pretty foolish

to my new bride when I took the wrong turn to our

hotel.

Salesperson: (Laughs) Another thing that I think

would appeal to your family is that on this tour

package, on each island, each family member, for

one price, can pick one special activity that they can

engage in for no extra charge. What that means

is that your kids can have a guided tour around

the island if they’d like to see that. Or, at the

same time, your kids could be out there having a

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scuba-diving lesson. And you and your wife could

be having a great time deep sea fishing or shopping

in a local area, with a native tour leader telling you

what some of the neighborhood bargains might be.

How would you like to be able to have each family

member choose their own favorite event without

any extra money out of your pocket?

forumworkshop

Page 48 JUNE 2024 | RETAILERS FORUM MAGAZINE

Prospect: That seems almost too good to be true.

I’m sure this is going to cost me a lot.

Salesperson: That’s almost the best part of our vacations…

the pricing. Do you have any questions?

Prospect: Yeah, I guess the big question. I’m, pretty

excited about some of the things you’ve told me,

but I still have to keep this within our family budget.

What is it going to cost me to do all this?

Salesperson: Terrel, for your Hawaiian winter vacation

package, that would give you round-trip airfare

for your son from Boston, you and your family

from Los Angeles, free transfers from airports to

all island, individualized sports and tour activities,

and all lodging, your investment for the whole vacation

would be $3,500.

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willing to buy. In the next step, Act of Commitment,

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THINGS TO REMEMBER

• In Step Five, you help your prospect make positive

decisions about your product or service and

the price by using the Feature, Benefit, Reaction

sequence

forumworkshop

• Name the feature of your product or service

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provides

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• People buy benefits, not features

• Do not confuse benefits to the end-user with

benefits to your prospect if they are not the same,

for example, a retailer. Appeal to your prospect’s

needs, not necessarily to the consumer’s.

• Present three Feature, Benefit, Reaction sequences in

increasing order of desirability to the prospect

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forumworkshop

• Sell, don’t tell

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truth – evidence of how well you opened the presentation

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Salesperson: This phone system has quality parts,

well put together.

Prospect: That’s good to hear.

forumworkshop

Salesperson: We use state-of-the-art fiber optics in

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Prospect: Fiber optics? We’re impressed with it.

Salesperson: And you know it delivers clear sound,

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phones help your telemarketing people?

Salesperson: It takes a lot of heavy use.

Prospect: Using phones is a big part of our sales

and other operations.

Salesperson: What does it do for your business to

know that customers won’t be cut off at busy times?

Prospect: Good point.

Prospect: Quite a bit, especially with prospects.

Salesperson: The system also carries the conference

call feature and multiple line capacity.

Prospect: (interested) Uh-huh.

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forumworkshop

Salesperson: You can set up the conference call

yourself, without having to make special arrangements

with the phone company.

Prospect: That would be a big help.

Salesperson: Well, if you feel you’re not ready now.

Prospect: I’ll call you later this week.

Salesperson: Sure. No problem. Thanks for your

time.

Salesperson: This conference call capacity will save

you time for calls in the continental United States.

Prospect: (very interested) Uh-huh.

Salesperson: How would this time saver help you

in a crises?

Prospect: I really don’t know if now is the right

time to lay out money for a phone system.

Salesperson: Remember, there’s a two-year warranty

on parts and labor.

Prospect: I’m not too sure I ought to commit myself

now. I’d like to think it over. Give me a call

next week.

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forumworkshop

THE BOTTOM LINE?

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Page 58 JUNE 2024 | RETAILERS FORUM MAGAZINE

1. Approach – You, the Salesperson

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4. Sell the Company – Your Company

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6. Act of Commitment – Time

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You have laid careful groundwork, moving your

prospect smoothly through the preceding Buying

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In Step Two: QUALIFICATION –

You asked the right kinds of ques-

continued...

forumworkshop

Decisions positively. Can you

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RETAILERS FORUM MAGAZINE | JUNE 2024 Page 61

forumworkshop

tions to help you qualify this prospect as a real, potential

buyer. You discovered this person has a need

for your product or service, and has the authority

and budget to buy. You discovered what is important

to this person and the motives most likely to

prompt him or her to buy.

In Step Three: AGREEMENT ON NEED – You

presented a capsule summary of the important information

you gathered in Step One and Step Two,

to clarify and verify the information your received.

From this point forward in your presentation, you

know that you and your prospect are working in

complete accord, toward common goals.

In Step Four: SELL THE COMPANY – You supplied

your prospect with the information required

to help the person decide that your company operates

competently and with integrity, and why they

should buy from your company.

In Step Five: FILL THE NEED – You helped your

prospect visualize the ways in which your product

or service solves their problems or fills their needs.

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RETAILERS FORUM MAGAZINE | JUNE 2024 Page 63

TAKING UP THE

COLLECTION

Studies show that 62% of all salespeople never

ask for the order. Is it any wonder then that 80%

of those who call themselves salespeople are ineffective

and unsuccessful? The people who make up

this 62% may be timid, unsure of when to ask, or

may fear rejection.

I recall a young saleswoman who worked for a

Los Angeles fruit juice company, which her father

owned. She told me about a salesperson who had

been calling on her company for over three years,

but so far, the company had not bought anything

from him. Finally, she asked her father, “Dad, how

come you’ve never bought anything from that salesman?”

“Because,” her father replied, “he’s never

asked me to buy anything.”

Many salespeople do not ask for the order because

they (perhaps unconsciously) fear rejection.

forumworkshop

As long as they do not ask, they cannot be rejected.

This does not make sense, of course, because

the prospect is not rejecting the person or making

a personal attack. The prospect is just saying “no”.

“No” to the proposal. Maybe even, “no… for now”.

“No” should serve as a challenge – a reason for

learning how to persuade the prospect more appropriately.

Kids understand this instinctively. When you tell

them “no”, they know it doesn’t mean you don’t love

them anymore; it just means “no”. In the following

example, my teenage son “sold” me on lending him

my car, regardless of my “no”. He did not take it personally

at all. He just calmly continued to sell me.

“Dad,” he said, “I want to borrow your car tonight

for graduation.”

I said, “No, you’re not going to borrow my car.

Your own car runs perfectly well. Use that.”

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He understood that when I said “no”, it didn’t

mean I didn’t like him or didn’t love him anymore.

It just meant that he couldn’t use my car.

So he said, “Dad, I’ve got an important date tonight

and using your car would really make a great

impression.”

forumworkshop

Use your own car.”

He understood the generation gap, and he knew

that for some reason he was failing to get me to understand

his situation as he understood it. So he

gave me another opportunity, and asked me a third

time.

Again I said, “No. You’re not going to use my car.

This time I was adamant. “Ron”, I told him, “you

have that car home by one o-clock sharp!”

Page 66 JUNE 2024 | RETAILERS FORUM MAGAZINE

Well, you get the point. If you are not regularly

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prospect. I am not suggesting that you close the sale

five times, four times, or even three times because

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it has been my experience that outstanding sales

performers close the sale one time and it is closed.

However, by knowing the Guaranteed Close sales

procedure and having developed the ability to close

the sale five times you will be prepared to deal with

objections you encounter. The reason the outstanding

sales performers are able to close a sale one time

and have it closed is because they do a 100% job in

each of the preceding steps. Closing the sale truly

is the logical conclusion to a well given presentation.

However, in the real world that we sell in,

many times we do not do a 100% job in each of the

other steps. Therefore, being prepared to deal with

objections will pay off.

THE ETHICAL WAY TO CLOSE

The Negative image of salespeople comes, in part,

from the old techniques of closing. These techniques

include the “Impending Event” close: “Buy

now, because the price goes up at the first of the

month!” the “Assumptive” close: Assume that the

prospect is going to buy, and start filling out the order;

or the “Alternative Choice” close: “Do you want

forumworkshop

the washer and dryer in white or in gold?” Recently,

I saw a very respected publication offering tips

to salespeople on closing the sale and they advised

the salesperson to answer a prospect’s question as

follows:

Prospect: Does this TV come in the new digital

model?

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RETAILERS FORUM MAGAZINE | JUNE 2024 Page 69

Salesperson: Do you want it if it does?

These and other old methods of closing a sale were

established 40 years ago. Can you imagine using

those types of closes today, on today’s knowledgeable

buyers?

In contrast, the World Class Selling close serves the

prospect. There is no manipulation, just skill. As

Sheryl Diller, Account Executive for Volt Technical

Service said, “I have yet to find a close that is as effective

and non-threatening as the one you taught

me.”

ASKING FOR THE ORDER

THE FIRST CLOSE

You will have the opportunity to close five times,

if needed, but the first time is so simple you may be

surprised.

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Page 70

forumworkshop

JUNE 2024 | RETAILERS FORUM MAGAZINE

The following statement will help you greatly.

Again, I recommend that you use this precise wording

to achieve maximum effectiveness and success.

• “If we can (summary of action to be taken), can

you think of any reason why we shouldn’t (summary

of desired act of commitment)?”

SUCH SIMPLE WORDS: “IF WE CAN…

CAN YOU THINK OF ANY REASON WHY WE SHOULDN’T…?”

AND, JUST LIKE THAT, YOU HAVE EFFECTIVELY ASKED FOR

THE ORDER OR ACT OF COMMITMENT

I don’t think you will find a softer sell or a more

low-pressure close anywhere. This close will fit

comfortably for you no matter what your own personality

or the varied personalities of your prospects.

It will fit comfortably for you no matter what

product or service you sell. It will fit comfortably

for you whether you are asking for the actual order

or another act of commitment – any “next step” in

the procedure that will lead to your successful sale

somewhere down the road.

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RETAILERS FORUM MAGAZINE | JUNE 2024 Page 71

Some sample closing questions might be:

• “If we can guarantee delivery by the 15th, can you

think of any reason why we shouldn’t go ahead?”

• “If we can schedule the training of your technical

people next week, can you think of any reason why

we shouldn’t order the equipment?”

• “If we can write your policy to be effective on

Friday noon, can you think of any reason why we

shouldn’t get your fleet protection in place for you?”

These sample closing questions are short, simple,

direct requests for the order. Yet at the same time,

they exert almost no pressure.

SUMMARIZING FUTURE ACTION

After the words, “If we can…,” you give a summary

of the action to be taken. In the examples above,

the summaries promised delivery by a specific date,

personnel training at a definite time, and a specific

date on which the insurance coverage would take

effect.

forumworkshop

Your summary of action to be taken might be the

promise of a specific price, inclusion of specific

components, a promise of definite follow-up service,

and so on.

After the words, “…can you think of any reason

why we shouldn’t…?” you have made your direct

request for the act of commitment. You have asked

the prospect to go ahead, order the equipment, get

the fleet protection in place, and so on.

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RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE 2024 Page 73

In short, you have asked your prospect to make a

positive decision to buy or act now. You have “taken

up the collection.”

This question is not meant to imply that your

product or service will take care of your prospect’s

needs. You have already said that in Step Five: Fill

forumworkshop

the Need. The philosophy behind the closing question

is, “If we will do business with you, will you do

business with us?”

ASKING FOR AN ACT OF

COMMITMENT

This closing question is equally effective when

your goal is not to make a sale, but rather to get an

act of commitment for the next step that will lead to

a sale at a later date. For example:

• “If we can coordinate schedules, can you think of any

reason why we shouldn’t set up a demonstration on

Thursday?”

• “If we can get together with your technical people to

get the specs on this, can you think of any reason why

we shouldn’t put together a proposal?”

• “If we can get loan approval, can you think of any

reason why we shouldn’t meet again next week to get

papers ready for escrow?”

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forumworkshop

Naturally, you would not commit to a date or time

that does not fit with your company’s ability to deliver.

Whatever fits with your schedule of requirements

is what you use.

WHAT NOT TO SAY

THE PSYCHOLOGY OF THE

TRACK SELLING SYSTEM CLOSE

Now that we have discussed what the Track Selling

System close DOES NOT say, let’s explore what

What makes the exact wording of this closing

question – “If we can… can you think of any reason

why we shouldn’t…?” – so effective?

First, be aware of words and phrases that are not

part of this request for the order. For example, I do

not recommend using these words: now, today, this

afternoon, or right away. Words and phrases that

urge direct action take your close out of the realm

of a simple, low-key, low-pressure request for a decision,

and into the realm of high pressure selling.

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Page 76 JUNE 2024 | RETAILERS FORUM MAGAZINE

it DOES say. Notice the word “we”.

“We” is used to reinforce the concepts

that you and your prospect

are working as a team. You are not

adversaries; you are working to together

to achieve common goals.

Notice how odd it would sound –

considering that you both had been

building rapport, working together

to define and solve needs or problems

– if you said:

• “If I can deliver this equipment

on Monday, can you think of

any reason why we should not go

ahead?”

forumworkshop

“We” also means that both you

and your company have to deliver.

Next, the word “think” is important.

It focuses the prospect

on their own thinking, rather

than on objections.

Last is the most important aspect

of this question: the fact

that it is a negative question.

The question, “If we can… can

you think of any reason why we

shouldn’t…?” does not ask them

to buy; it asks them if they can

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forumworkshop

think of a reason not to buy. If you have done an

effective job in Step One through Step Five, helping

your prospect make each of those Buying Decisions

positively, the answer you can expect to hear is “no”.

“no” to salespeople. Thus, you give them a simple

invitation to say what they are psychologically most

comfortable saying.

Now this is a subtle and extremely effective piece

of strategy. Why? Because psychologically, it is

easier for most people to say “no” than “yes”. When

they say “no”, it means they have just bought.

However, there is an even more subtle, more

important reason why it is easier for your prospects

to say “no”. Most likely, 75% of salespeople they

have encountered in the past have been incompetent

and ineffective. Your prospects, therefore, are

both experienced in and comfortable with saying

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Page 78 JUNE 2024 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE 2024 Page 79

Start Your Own

Surplus & Liquidation Business

Professional liquidator reveals how to find, buy, sell and broker surplus

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Everything you need to know and succeed in this

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RETAILERS FORUM MAGAZINE | JUNE 2024 Page 81

The Complete Guide to Making Money at Auctions!

AUCTION

SOURCES

REVEALED!

The Auction Buyers Directory

providing Names, Addresses, Phone numbers and ALL the Information You Need

to locate Auctions throughout all 50 states

Government agencies continually seize billions of dollars of illegal merchandise. Due to this enormous

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This comprehensive directory offers tips and tools of the trade designed to make your auction buying profi table. Whether you’re buying

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Page 82 JUNE 2024 | RETAILERS FORUM MAGAZINE

RETAILERS FORUM MAGAZINE | JUNE 2024 Page 83

BUY ALL YOUR

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* BASIC INFORMATION ON SURPLUS

CLOSEOUT COURSE & SOURCEBOOK shows you exactly how and where to make big profits in buying closeout

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Page 84 JUNE 2024 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | JUNE 2024 Page 85

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Page 86 JUNE 2024 | RETAILERS FORUM MAGAZINE

Wholesale Fashion Scarfs

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RETAILERS FORUM MAGAZINE | JUNE 2024 Page 87

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Page 88 JUNE 2024 | RETAILERS FORUM MAGAZINE

Seton

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RETAILERS FORUM MAGAZINE | JUNE 2024 Page 89

WHOLESALE BLANK TEES

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Page 90 JUNE 2024 | RETAILERS FORUM MAGAZINE

WE HAVE BUYERS!

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RETAILERS FORUM MAGAZINE | JUNE 2024 Page 91

Trade

MaGaZINeS

Trade Magazines

Swap Meet

This exciting monthly magazine

connects flea market vendors with

wholesalers across the United

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It provides excellent resources for

merchandise and each issue contains

a bonus Directory of Flea

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includes full addresses, days of operation,

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Order No. SM-S ...Swap Sample ...$10.00

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By using this powerful

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Find Apparel, HBA and Cosmetics, Electronics, Home and

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sell pallet truckloads that will make you even more profits.

Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00

Page 92 JUNE 2024 | RETAILERS FORUM MAGAZINE

Page 92 92

Retailers Forum

SoloMayoreo

“I Can Get

It For You

Wholesale”

Written in Spanish,

this big monthly

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best thing to happen

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No. SOLO-S ...(Sample Copy) ...$7.50

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ADVERTISING SPACE AVAILABLE

Retailers Forum was established

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Order No. RF-S - Sample Copy ...$10.00

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Monthly

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www.bizbooks.org

USA Closeout Directory

Now, more than ever, it is essential for the success of your merchandising business to

buy goods at the lowest prices possible. Our bestselling

USA Closeout Directo-ry shows you how

and most importantly, WHERE. Hundreds of

closeout dealers specializing in selling goods

often priced as low as 10¢ on the dollar are

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Order No. 4 -

Closeout Directory - $29.95

Dollar Store

Merchandise Guide

The most complete directory of

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a s

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Directory of Smoke Shops

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DIRECTORY INCLUDES:

• 7,000 Smoke Shops/Head Shops

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Independent Sales Rep. Directory

The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000

independent sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers

and manufacturers looking to connect with retailers to introduce their lines into the retail space. Includes valuable

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canied. In addition each record includes address, phone number, key contacts, website address, and e-mail address.

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1-800-635-7654

Business Directories

Page 93

RETAILERS FORUM MAGAZINE | JUNE 2024 Page 93

Imagine

a book

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Auction Directory

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This is THE definitive guide to auctions!

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How to Find,

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Surplus and

Liquidated

Goods

Hidden Wealth

With this authoritive Directory, you will

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Jewelry Wholesalers

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This exquisite directory will bring the

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Business Directories

Hobby & Craft

Suppliers Guide

The crafts industry is one of the hottest-growing

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needle-crafts and sewing are hobbies

that are sweeping the nation. We have

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• Art Materials • Baskets • Beads/

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Order No. AC $29.95

Page 94

Holiday Merchandise

Wholesalers

& Manufacturers

Introducing our newest directory that puts

the country’s largest suppliers of holiday

merchandise at your fingertips. Seasonal

merchandise is a mainstay of the industry,

but up until now it was hard to locate the

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Order No. HM $29.95

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Wholesale Gift Guide

A Great resource to locate higher end

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Listed by category, over 4,000

leading wholesalers and manufacturers

servicing the gift industry are included.

• Accessories

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• Floral

• Gifts

• Home/House

You’ll refer to this on a daily basis to

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Order No. GG Gift Guide $39.95

Annual Guide to the

Licensing World

Here is an incredible Directory that

guides you through the world of Licensed

prod-uct merchandising. Need to know

who owns a license? Who to contact to

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that are the agents and license holders.

These are the sources that you would

apply to if you wish to obtain a license to

manufacture

merchandise. Licensees listed here you will find the companies who

distribute licensed merchandise. Full listings include categories of

merchandise each company handles. Contact these companies to buy

the licensed merchandise that they have manufactured. The licensed

merchandising industry moves billions of dollars of products every

year and is one of the fastest growing segments of retailing.

Order No. 321 $249.00

USA Mail Order Catalogs

New for this year is a compilation of BOTH

consumer mail order catalogs in addition to

business-to-business catalogs in one huge

volume! Part one of this incredible collection

of mail order catalogs provides the

most comprehensive look at the consumer

catalog in the industry available anywhere.

Over 7,000 consumer catalog companies

are listed under 44 various product chapters

from Animals to Toys and Games.

Catalog size, number of catalogs mailed,

sales volume and key executive names are provided for ease in marketing

your products to these catalogs.

The second part of this directory provides details on suppliers

of everything from computers to laboratory supplies; office products

to office design; marketing resources to safety equipment. Just about

every kind of product or service that a business needs to operate is

covered.

Order No. 159237-156-6 1,900 pages $450.00

BUCKS FOR BLING

Sourcing For Jewelry

Makers Directory

Up-to-date and easy-to-use directory

solving your jewelry materials sourcing,

production and contracting needs.

If you are considering your own line

of jewelry items this is a must-have

in locating materials and factories to

produce it.

Accessories

Sourcing Directory

The comprehensive directory provides

you with direct sources for the designing

and manufacturing of bags, belts,

hats, shoes, gloves. You will find the top

companies to help you produce your merchandise

directly at their factories.

Order No. 121 $150.00

Order No. 122 $100.00

1-800-635-7654 Business Directories

Page RETAILERS 95 FORUM MAGAZINE | JUNE 2024 Page 95

APPAREL

BUSINESS DIRECTORIES

Fabrics, Services, Trims

This up-to-date directory solves your

production sourcing and contracting

needs in the Americas. The sourcebook

includes: sewing, cut-n-sew, and finishing

contractors and apparel production

services from within the U.S., Canada

and South and Central America. All

factories are sorted by clothing classification

and by U.S. state or by country.

This directory will help you put your

own designs into production.

Order No. 0971486743 $125.00

A complete and updated guide listing

over 2,600 nationwide suppliers of all

types of domestic and imported fabrics,

trims and notions, plus forecast

services, swatch design studios and

more for the apparel and design industries.

Listings include sales manager’s

name, price points, minimums,

etc. Fabric and trim manufacturers,

converters, jobbers and reps are

listed. This sourcebook provides you

with MATERIALS and sources to

make your own goods.

Order No. 0971486735 $135.00

Apparel Contractors (USA Edition)

1-800-635-7654 Page 96

Directory of Brand Name Apparel

Manufacturers

Updated and easy-to-use directory

listing brand-name label manufacturers

and importers in the women’s,

men’s, children’s and accessory markets.

Developed and targeted for store

and catalog buyers to shop the apparel

and accessory markets easily, there are

over 2,800 brand name labels listed,

broken down by types of apparel classifications.

If you are looking for the

SOURCES for brand name goods,

this directory is for you.

Order No. 0971486751 $135.00

RN & WPL Encyclopedia

A comprehensive listing of every Registered

Number and Wool Product Label

ever issued by the Federal Trade Commission

to identify all sorts of goods imported,

manufactured and/ or sold in the U.S. Over

126,500 records including contact information

for more than 31,500 manufacturers,

importers and wholesalers of apparel

and textile goods. Listings include where

available: RN or WPL number, contact

names & titles, street addresses, phone &

fax numbers, website & e-mail addresses,

type of business and product information.

Order No. RN8. Directory $285

Order No. RN8C Directory/CD Combo $475

The Small Design Company's Guide to

Wholesale Fabrics & Trims

Upj-to-date guide created specifically for the smaller design houses and home sewing

businesses. Directory lists fabric and trim companies that will sell to businesses that

require 0 to 500 yards as a production order. Book lists low-minimum and in-stock

fabric suppliers and all their contact information.

Order No. A-106 $65.00

Apparel Business Directories

LEGAL

DEPARTMENT

How To Save Money on Legal Fees

A poorly chosen lawyer can be the start of an

expensive disaster. This book gives you information

on: finding the right lawyer, how to save

money, saving your lawyer’s time, making use

of free and low-cost legal services, bartering to

your advantage, keeping accurate records, and

understanding lawyers and the legal system.

Order No. 2598 240 pages $12.95

Protect Yourself From

Business Lawsuits

This groundbreaking book offers novela and

inexpensive advice on how companies and

their employees can use commonsense business

tactics to avoid potentially devastating

litigation. Learn to avoid the 8 major mistakes

that often result in litigation. This book

is a must for everyone—from the CEO to the

average employee seeking to protect their career.

Order No. 0-68485267-5

223 pages (Hdcvr) $23.95

“A blockbuster

book that

tells you almost

more than you

ought to know”

How to Protect

Your Business

From Fraud,

Scams & Crime

Incorporate Yourself

Incorporating your business is simple and can

be done without an attorney…saving you hundreds

of dollars. This valuable guide is written

to de-mystify the mind boggling details and

clarifies all strategies involved in your success

and the success of your business.

Order No. 176 Hdcvr $24.95

The Partnership Book

The best way going into

business with a friend is

to have a solid partnership

agreement. This book shows

how to write an agreement

covering evaluation of partner

assets, disputes, buy-outs, expansion,

and death of a partner. Problems of getting started

and partnership taxation laws are examined.

Order No. 0-87337-141-0 $39.95

The Law (in Plain English)

for Small Businesses

This latest edition provides access to the most

current legal information to keep track of new

legal developments and to efficiently handle

any legal issues. This book covers the legal basics

as well as the complexities of business law

today including: licensing, advertising, trademarks

and copyrights, expanding markets,

business organization, and more.

Order No. -880559-95-1 245 pages $19.95

Handbook of Successful Franchising

Franchising is the best opportunity for new

entrepreneurs. Compare on the basis of what

you get for your money-training, marketing,

start-up costs, long term support, legal rights,

financial responsibilities, and marketing evaluation.

Company track records, history, units

operating, and locations. Includes list of Government

funding assistance programs and

every business area from food outlets to computer/electronic,

to employment agencies.

Order No. 30 520 pages $39.95

This guide protects your business from internal or external fraud, scams and crime. Drawing

from the Better Business Bureau, government and law enforcement agencies, the book

offers practical, proven guidelines for recognizing the scams, defending your business, and

seeking legal recourse if you are victimized! Covers: Office Supply Scheme, Phony Invoice

Schemes, Bankruptcy Fraud, Coupon Theft, and Mailorder and Multi-Level.

Order No. 82 204 pages $11.95

1-800-635-7654 Legal Department

Page

RETAILERS

97

FORUM MAGAZINE | JUNE 2024 Page 97

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THE ULTIMATE

WHOLESALE RESOURCE!

Instant

Access to:

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Magazines

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Review

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your search engine for everything wholesale!

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Retailers Forum Magazine June 2024

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