MVA Athletic Logo and Brand Guidelines

General Athletic Programs
Logo and Brand Identity Guide
2025-26

Introduction
About & Contacts
The Montverde Academy Athletics brand identity is built on a cohesive system of marks, including a primary
logo, secondary logo, word marks, and sport-specific variations. This guide outlines the proper usage
of each component within the identity system to ensure a consistent and unified brand presence across
all applications.
Intended as a resource for both internal departments and external vendors, this guide establishes the official
standards for the use and reproduction of all athletics-related brand elements. Adhering to these standards is
essential to maintaining the integrity and strength of the Montverde Academy Athletics identity.
All logos and marks contained within this guide are the exclusive property of Montverde Academy. Unauthorized
use is strictly prohibited. For permissions, questions, or further clarification, please contact the individuals
listed on the following page.
PRIMARY ATHLETICS CONTACT
Khrystal Phiri, Director of Athletic Operations
khrystal.phiri@montverde.org | 407.469.2561, extension 7001
Michael Damon, Sports Information Manager
michael.damon@montverde.org | 407.469.2561, extension 6101
Copyright and Logo Disclaimer
Reproduction and/or redistribution of this material by any
means and in any format is expressly prohibited without
prior written permission. In accordance with copyright
laws of the United States (Title 17 U.S. Code), copyright
protection exists whether or not a specific copyright
mark (©) and/or copyright notice actually appears on the
material. Where permission to reproduce certain material
is granted, such permission is specifically stated.
However, no materials may be reproduced or distributed
under any circumstances for any commercial purpose.
The Montverde Academy mark, athletic logo, word mark,
CBD, SIMA, MAMC, MVAC, and MVAT, are copyrighted
marks. They along with MIFC, MAIT, and MAIST are
intellectual property of Montverde Academy, 17235
Seventh Street, Montverde, Florida 34756. All rights
reserved.
May 12, 2025 1:31 PM
PRIMARY MARKETING CONTACTS
Ginny Holm, Director of Marketing and Communications
ginny.holm@montverde.org |407.469.2561, extension 6003
Nichole Smith, Communications Manager
nichole.smith@montverde.org |407.469.2561, extension 6004
Zehra Naqvi, Social Media and Website Coordinator
zehra.naqvi@montverde.org | 407.469.2561, extension 6007
2 » MONTVERDE ACADEMY

Official Color Information
The color specifications for Montverde Academy Eagle’s brand identity are provided here. To ensure accurate color reproduction, always refer to the Pantone ®
Matching System number, as computer monitors and screens may display colors inconsistently due to varying calibration.
Black, gray, dark purple, and light gold are not primary colors for Montverde Academy and should only be used in specific one-color applications or as uniform
colors. Any use of black, light gold, or dark purple—whether in imprinting, embroidery, or as uniform colors—must be approved by the Director of
Athletic Operations and/or the Marketing and Communications Department before proceeding with an order.
Primary Colors
Secondary Colors
MVA Purple
PMS 255C
CMYK C60/M100/Y26/K11
RGB R119/G34/B108
Web 77/22/6C
MVA Gold
PMS 122C
CMYK C0/M17/Y85/K0
RGB R255/G209/B63
Web FF/D1/3F
Light Gold
PMS 122C @ 30%
CMYK C0/M5/Y23/K0
RGB R255/G240/B199
Web FF/FO/C7
Dark Purple
PMS 262C
CMYK C66/M90/Y41/K36
RGB R84/G40/B78
Web 54/28/4E
Black
PMS N/A
CMYK N/A
RGB N/A
Web N/A
BSN Victory Black
Nike Black
White
PMS N/A
CMYK N/A
RGB N/A
Web N/A
BSN Victory White
Nike White
Gray*
PMS N/A
CMYK N/A
RGB N/A
Web N/A
BSN Victory Gray
Nike Blue Grey/Wolf Grey
No uniforms
may be
ordered
in gray.
Approved apparel color for logo or mark
Color codes on the following pages indicate approved apparel color that a logo or mark can be
embroidered or imprinted on. Other colors must be approved by the Director of Athletic
Operations and Director of Marketing and Communications.
Black White Athletic Gold Purple
Athletic Uniform and Apparel Typography
The official font for Montverde Academy Athletics is below
Franklin M54
Franklin M54 is available in regular or italicized. The font is available for free on dafont.com or can be obtained
from the Academy Marketing Department upon request.
Our brand is a reflection of our
reputation—how people perceive us,
their loyalty, and their willingness to
support our mission. It relies on each of
us being actively engaged in consistently
and appropriately representing
Montverde Academy
MVA ATHLETICS Logo and Brand Identity Guidelines » 3

Primary Athletic Logo
Secondary Athletic Logo
001
3-color screen imprint
002
1-color screen imprint
003
1-color screen imprint
004
3-color screen imprint
005
1-color screen imprint
006
1-color screen imprint
Word mark Athletic Logo - MVA
Eagles
007
2-color screen imprint
008
2-color screen imprint
009
1-color screen imprint
010
1-color screen imprint
011
1-color screen imprint
012
1-color screen imprint
The MVA and Eagles word marks must always appear as solid, one-color marks in either purple or
gold, with the exception of variations 007 and 008 (as shown above).
• No patterns, gradients, or images may be applied to the word marks.
• Word mark color should be chosen based on the background to ensure clarity and contrast.
• When pairing a word mark with sport-specific typography, the approved lockup configuration
must be maintained.
• Only the lockups shown above and those listed below are permitted.
• No internal department names or other entities may be combined with the word mark
under any circumstances.
• Baseball
• Basketball
• Beach Volleyball
• Cross Country
• Pom Squad
• Golf
• Lacrosse
• Weightlifting
• Soccer
• Softball
• Swimming
• Tennis
• Track & Field
• Volleyball
MVA ATHLETICS Logo and Brand Identity Guidelines » 4

17235 Seventh Street, Montverde, Florida, 34756 | tel: 407.469.2561 | montverde.org | mvasports.com