Lyrical universe June 2024

The Lyrical universe…
your complete solution

The Lyrical universe
365 engagement via InstallerSHOW,
Installer and elemental is about
much more than just a campaign or an
in-person meeting, it’s about
maintaining a consistent relationship
between you and your customers.
Our brands provide your business with
year-round access to an active
community of more than 500,000
professionals, and our bespoke
packages can be tailored in line with
your goals.
500,000*
Total community
50,000+
Social media followers
*1,000,000 goal by the end of 2025

Getting to know our brands
● 20,000 visitors
● 600+ exhibitors
● 40,000m 2 total exhibition space
● 105,000+ InstallerSHOW weekly emails
● 495,739 users (2023)
● 771,947 pageviews (2023)
● 104,000+ InstallerWEEKLY subscribers
● 43,000+ InstallerDAILY subscribers
InstallerSHOW is the UK’s fastest growing event
in the sector. It brings together the Installer and
elemental communities under one roof,
delivering an unrivalled live content programme
alongside the more traditional components of a
b2b exhibition.
Installer has been at the heart of the UK’s
heating, plumbing and electrical sectors for more
than 20 years. This digital media platform is
trusted by the entire installer community as the
primary resource for the latest industry news,
opinion and advice.
Installer Kitchens & Bathrooms at
InstallerSHOW is the largest UK event for
installers and specifiers of kitchen and
bathroom products.
InstallerBUILD at InstallerSHOW 2025 will
introduce all of the components required to
create a sustainable building. As the building
sector experiences ever increasing
collaboration between the trades and
professions, InstallerBUILD will bring all of
the product categories together in three
halls of the NEC.
● 75,205 users (2023)
● 119,566 pageviews (2023)
● 40,000+ elementalWEEKLY subscribers
● 40,000+ elementalDAILY subscribers
elemental is an established, content-led media
platform engaging directly with those responsible
for delivering sustainability in the built
environment – with a particular focus on heat,
water, air and energy.

The Lyrical standard
Website
2023 total users: 495,739
2023 total pageviews: 771,947
Webinars
2023 total registrations: 3,262
2023 average registrations: 102
InstallerDAILY
Average delivered: 41,000
Average CTR: 10.3%
InstallerWEEKLY
Average delivered: 96,000
Average CTR: 9.1%
Solus emails
Delivery tailored to data requested
Average CTR: 13.5%
Website
2023 total users: 75,205
2023 total pageviews: 119,566
Webinars
2023 total registrations: 2,654
2023 average registrations: 62
elementalDAILY
Average delivered: 32,000
Average CTR: 12.5%
elementalWEEKLY
Average delivered: 31,000
Average CTR: 12.6%
Solus emails
Delivery tailored to data requested
Average CTR: 11.2%
2022
Visitors: 9,981
Exhibitors: 300
Exhibition space: 14,500m 2
2023
Visitors: 14,744 visitors
Exhibitors: 450
Exhibition space: 24,000m 2
2024 (expected)
Visitors: 20,000+
Exhibitors: 600+
Exhibition space: 40,000m 2
2025 (projected)
Visitors: 30,000
Exhibitors: 750
Exhibition space: 50,000m 2
InstallerSHOW weekly
Average delivered: 102,000
Average CTR: 6%

Ensuring your digital success
By creating a proposition that matches your goals, our team of marketing,
content and customer success experts can work with you to utilise our
extensive inventory to produce meaningful peer-to-peer connections and
engagement across our community.
Thought leadership: Are you
looking to share your success story,
showcase your technical experts or
spotlight your thought leadership
qualities? We will work with you to
create exclusive packages across
our brands and channels which will
help to elevate your organisation
and position you as the go-to
business in your field.
Lead generation: If you are
looking to provide your team with
high quality connections from our
community, unlock hard-to-reach
leads, or simply expand your lead
gen opportunities, we can help to
put you front and centre with our
audiences.
Launch campaigns: Do you want
your product launch or campaign
to cut through the noise? Are you
looking for a focal point for a
campaign combined with effective
and efficient support? We will help
you to create an exclusive 365
package. Using our platforms in
tandem will deliver maximum
exposure.

A wealth of digital opportunities
Reaching our community of more than half a million
professionals in a timely, meaningful and effective
manner is best achieved through a combination of
delivery methods. Below is a snapshot of just some of
the foundations of a successful campaign:
● Website copy
● Technical webinars
● Sponsored stories
● Spotlight articles
● Solus emails
● insight newsletter
● Competitions
● Advertising banners

Communicating with stakeholders
insight is Lyrical’s fortnightly email which shares market perspectives
from the Installer and elemental brands.
insight in numbers
● 14,000 emails delivered
● 21% average open rate
● 15% average CTR
● 64.8% are in the elemental database
● 49.2% are in the Installer database
● 10% have either attended InstallerSHOW
or a webinar from elemental/Installer
● 50%+ can be identified as high-level
management based upon supplied job titles
Business segmentation
● 21% utilities
● 21% solar
● 18% electric vehicles
● 17% building
● 14% renewables
● 13% HVAC
insight is delivered to more than
14,000 decision makers from heat,
water, air and energy technology
brands, including marketing,
business development, technical,
commercial and C-suite
professionals. It blends opinion and
insight from leading names with
updates from our own team on the
current industry position and its
direction of travel.

Gaining deep insight into the market
Undertaking market research and industry surveys with Lyrical
Communications gives you both deep and broad access to our community of
more than 500,000 installers and specifiers across the InstallerSHOW,
Installer and elemental brands. Working with our market research partners,
we are able to segment our data to drill down into the most relevant sectors
to deliver targeted responses which match your wants and aims.
A collaborative exercise
Your input is vital to our market research, and
enables us to tailor the questions to meet your goals.
The more detail you can provide from the outset, the
more we can deliver in-depth responses. With this in
mind, we will supply you with a short questionnaire
to gauge your priorities and measurements of
success. In addition, we will include a selection of
standard questions for analytics purposes.
Core aspects of our market research
● Survey execution within the installer and/or
specifier categories
● Unique data set creation, segmented as required
● Utilisation of our market research partners for
design and implementation based on your desired
outcomes
● Analysis of the research findings
● Comprehensive report presentation

Face to face with the wider industry
InstallerSHOW is the UK’s must-visit event focusing on the sustainable
delivery of heat, water, air and energy, bringing together more than
600 exhibitors and 20,000 visitors across a packed three days at
Birmingham’s NEC.
In addition to the wealth of technologies
and services on show, including a raft of
new product launches, InstallerSHOW
incorporates multiple live content areas
which offer an informative and engaging
timetable featuring a roster of compelling
hosts and speakers.
The goal is to ensure that every visitor’s
experience is both enjoyable and
worthwhile – whether their priorities are to
network with the supply chain, enhance
their knowledge, get hands-on with new
products, or meet up with their peers. We
achieve this by working closely with our
exhibitors and partners throughout the
year to maximise pre-show exposure for
their visitor engagement proposition.

InstallerSHOW growth stats
2022
(NEC Halls 9/10)
2023
(NEC Hall 5)
2024
(NEC Halls 4/5)
2025
(NEC Halls 3A/4/5)
2026
(NEC Halls 3A/4/5)
2027
(NEC Halls 3/3A/4/5/)
No. Visitors 9,981 visitors 14,744 visitors 20,000 visitors 30,000 visitors 40,000 visitors 50,000 visitors
No. Exhibitors 300 exhibitors 450+ exhibitors 600+ exhibitors 750+ exhibitors 900+ exhibitors 1000+ exhibitors
No. Digital
impressions
6 million digital
impressions
8 million digital
impressions
10 million digital
impressions
14 million digital
impressions
18 million digital
impressions
20+ million digital
impressions
Space m 2
14,500m 2 exhibition
space
24,000m 2 exhibition
space
40,000m 2 exhibition
space
50,000m 2 exhibition
space
60,000m 2 exhibition
space
75,000m 2 exhibition
space
Hosting World
Refrigeration Day
events
Launch of
InstallerBUILD
Hosting World
Plumbing
Council
Conference
Final phase
of built
environment
expansion
Launch of
elemental
LONDON
Details TBC

Enhancing your brand visibility
InstallerSHOW is much more than just
an exhibition, it’s a focal point for the
industry to connect and share ideas.
Through our pre-show comms
programme, we can help you to amplify
your key messaging across our digital
channels, encouraging attendance and
driving footfall.
In addition to this, we offer a wide
range of sponsorship options to
maximise your exposure both in the
months leading up to the event and at
InstallerSHOW itself. These range from
digital lead generation drivers such as
pre-registration sponsorship through to
on-site thought leadership
opportunities such as theatre
sponsorship, and brand awareness
builders such as VIP drinks receptions.
There’s also a raft of advertising space
available at the NEC to further elevate
your brand.
Sponsorship options include:
Lead generation
● Online registration
● Breakfast/lunch sponsorship
● “You are here” boards
● Meeting rooms
Thought leadership/
event features
● elemental Arena
● elemental Housing Hub
● Climate Solutions
● Get Connected
● InstallerFUTURES
● InstallerINVENT
● InstallerTRADES
Brand awareness/
campaign support
● Main sponsor
● Welcome sponsor
● On-site registration
● NEC parking
● Official show app
● Drinks reception
● Installer Café
● Mobile charging points
● InstallerMERIT
● Floor tiles
● NEC advertising

Inspiring the next generation
InstallerFUTURES is the learner and apprentice programme at
InstallerSHOW. It aims to provide students and apprentices with a
meaningful and structured visit to the show. We believe it’s important
to invest time in the next generation of heating, plumbing, electrical
and renewable professionals.
Recruitment for InstallerFUTURES is
carried out through our partnerships with
local colleges and training centres.
Transport is provided to the NEC, and
learners are accompanied by their course
leaders. The programme begins with a
series of presentations designed to offer
valuable insight into the industry. These
sessions are delivered by a mix of
installers, industry insiders and
manufacturers, wrapping up with a visit
from a celebrity guest.
Attendees are then invited into
InstallerSHOW itself, encouraged to visit
the areas of most interest to them, and
provided with complimentary lunch
vouchers.
Meet the InstallerFUTURES
Advisory board

Installer Kitchens & Bathrooms at InstallerSHOW
InstallerSHOW is the UK’s must-visit event focusing on the sustainable
delivery of heat, water, air and energy, bringing together more than
600 exhibitors and 20,000 visitors in 2024 across a packed three days at
Birmingham’s NEC.
Installer Kitchens & Bathrooms is set to debut at InstallerSHOW 2024, offering
a blend of technology, tools, innovation, and inspiration for attendees. Its aim is to bring
manufacturers, designers, retailers, merchants, specifiers, and installers closer through
education, knowledge sharing, and networking opportunities.
It will offer a packed content programme across two theatres covering topics such as water
and energy efficiency, design innovation, sustainable and smart technology, and legislation.
Our media partners include:
Our association partners include:

Meet the team
Mike Costain
Managing Director
mcostain@lyricalcomms.com
David Ventris-Field
Sales Director
dventris-field@lyricalcomms.com
Nathan Garnett
Business Dev Director
ngarnett@lyricalcomms.com
Henk Gieskens
Head of Client Partnerships
hgieskens@lyricalcomms.com
Paula Aubusson
Head of Marketing
paubusson@lyricalcomms.com
Joe Sharpe
Head of Content - Installer
jsharpe@lyricalcomms.com
Lucy Dixon
Head of Content - elemental
ldixon@lyricalcomms.com
Adam Redmayne
Head of New Business
aredmayne@lyricalcomms.com
Stuart Duff
Head of Communications
sduff@lyricalcomms.com
Adrian Stapleton
Senior Key Account Director
astapleton@lyricalcomms.com
James Waldron
Senior Account Manager
jwaldron@lyricalcomms.com
Callum Flynn
Senior Account Manager
cflynn@lyricalcomms.com
Amanda Kevan
New Business Dev Specialist
akevan@lyricalcomms.com
Andrew Gaved
Editor at Large
agaved@lyricalcomms.com
Felicity Reese
Sales & Events Co-ordinator
freese@lyricalcomms.com
Lucy Wilson
Senior Marketing Manager
lwilson@lyricalcomms.com
Olivia Abernethy
Business Dev Executive
oabernethy@lyricalcomms.com
Melanie Pratt
Marketing Executive
mpratt@lyricalcomms.com
Lucy Brusamarello
Marketing Executive
lbrusamarello@lyricalcomms.com
Paige Hallam
Marketing Executive
phallam@lyricalcomms.com
Chloe Robinson
Client Liaison Co-ordinator
crobinson@nineteengroup.com

InstallerBUILD at
InstallerSHOW
InstallerSHOW is tackling the key issue of building
sustainably and retrofitting our buildings by launching
InstallerBUILD in 2025. The event fosters collaboration
between trades and specifiers as we head towards net
zero and a more sustainable built environment.
InstallerBUILD is the natural progression of the
InstallerSHOW ethos of bringing industry communities
together to work in tandem towards meeting shared goals

Creating the right mix
The combined audience of InstallerSHOW and InstallerBUILD will create a
powerful mix of more than 30,000 professionals, all of whom are decision
makers and influencers working on commercial and residential buildings as
we head towards our net zero targets.
Key communities
● General builders
● Housebuilders
● Local authorities
● Housing associations
● Renewable energy and solar installers
● Architects
● Developers and clients
● Roofing contractors
● Tier 1 contractors
● HVAC installers
● Electrical installers
● Flooring installers
● Kitchen and bathroom installers
● Window and door installers
Just some of our key partners representing individuals and companies shaping the sector…

A holistic approach to the built environment
InstallerSHOW 2025 will span three halls of the NEC, drawing together
multiple industry sectors with a natural flow that allows visitors to navigate
easily to those areas of greatest relevance to them.
InstallerSHOW 2025 in numbers
50,000m 2 total exhibition space
30,000 visitors
750 exhibitors
300 speakers
200 industry partners
15 live content areas
1 full scale house build

Introducing
elementalLONDON
Accelerating the efficiency of buildings
November 19th-20th 2025, ExCeL London

elementalLONDON: November 19th-20th 2025
With the ethos of Accelerating the efficiency of buildings at its core,
elementalLONDON will deliver an event created around the wants and needs
of its audience that combines deep insight with practical understanding of
the challenges face by professionals in the heat, water, air and energy space.
Working in conjunction with key
stakeholders across the domestic,
commercial and industrial supply chains,
elementalLONDON will bring together big
name exhibitors and heavyweight speakers
to produce an unmissable two-day
programme centred around identifying
and meeting the industry’s goals.
The ultimate aim is to ensure that every
visitor’s experience is both enjoyable and
worthwhile – whether their priority is to
network and share ideas with their peers,
or to enhance their knowledge of the
direction of travel.
Taking a holistic approach to tackling the
issues surrounding the decarbonisation of
buildings, elementalLONDON will
incorporate content looking at a broad
range of crucial topics from product
selection and fuel type to finance and
funding to IoT and AI.
elementalLONDON snapshot:
● 10,000m 2 of floorspace
● 3,000 visitors
● 150+ exhibitors
● 100+ speakers

elementalLONDON: Connect | Engage | Transform
Consultation is vital to attracting the right blend of exhibitors, speakers, and
visitors to elementalLONDON. To this end, we will be working closely with
government bodies, industry associations, manufacturers, and
representatives from both the public and private sectors.
Audience snapshot by function:
● Building services engineers
● Facilities managers
● Mechanical/electrical engineers
● Architects
● Designers
● Plant room managers
● Housebuilders
● Developers
● Local authorities
● Housing associations
● Consultants
● Contractors
● Sustainability managers
Exhibitor snapshot by sector:
● HVAC
● Renewable energy
● Energy storage
● Water efficient solutions
● Building management systems
● Energy management systems
● IoT devices
● Smart lighting
● Access control and security
● 5G connectivity
● Smart grids
● Demand response management
● Carbon capture
and much more

elementalLONDON: The journey
The pathway to elementalLONDON began pre-COVID with the launch of the
elemental brand and plans for an in-person event in November 2020. In light
of the measures put in place during the pandemic, the decision was taken to
pivot to a digital platform with virtual events at its heart.
elemental’s digital offering has thrived,
offering its community a tailored mix of
valuable written content and carefully
curated webinar sessions. The return of
in-person events has seen the brand
deliver a far-reaching live content
programme year-on-year at InstallerSHOW
in Birmingham. This move has not only
reinforced the brand’s standing as the vital
resource for its audience, but also
confirmed that the time is right to
reimagine that original vision, and to bring
elemental to life in the capital in 2025.
Promoting elementalLONDON
With a loyal and engaged community for its
digital portfolio, and building on the
success of the live programme at
InstallerSHOW, elementalLONDON is
uniquely placed from a marketing
perspective. Buy-in from this audience will
be supplemented by new and existing
relationships with influential industry
organisations and media outlets to
guarantee both breadth and depth of
reach into the core sectors of heat, water,
air and energy.

Staying connected with us
Transparency sits at the core of everything we do, and we’re
firm believers in maintaining regular contact throughout an
event cycle to allow for open dialogue on how we can achieve
your goals. Your key elementalLONDON contacts from across
the Lyrical team are always on hand to offer any guidance or
advice you may need, whether that be face to face or virtually.
Your key contacts
Rebecca Pearce
Business Development Director
rpearce@nineteengroup.com
David Ventris-Field
Sales Director
dventris-field@lyricalcomms.com
Mike Costain
Managing Director
mcostain@lyricalcomms.com
Lucy Dixon
Head of Content - elemental
ldixon@lyricalcomms.com
Paula Aubusson
Head of Marketing
paubusson@lyricalcomms.com
Stuart Duff
Head of Communications
sduff@lyricalcomms.com