True Value at 25

CELEBRATING 25 YEARS OF BUSINESS EXCELLENCE | 1

COTY COLLECTION

CELEBRATING 25 YEARS WITH YOU. HAPPY ANNIVERSARY!

2 | A GENERATION OF TRUE VALUE

Get to know our exclusive products at www.grupofv.com

Mission

We are committed to becoming the premiere choice for lumber and

hardware products and crafting our services to exceed customer

expectations, while building our valued team.

Vision

To redefine the hardware store experience across the island. We

uphold our mission, fostering growth from within and promoting

positivity even in challenging times.

Core Values

Customer Centricity

We prioritize customers, exceeding their expectations.

Team Unity

Success relies on our unified team, working together and

supporting one another.

Continuous Improvement

We embrace change, staying ahead through constant learning.

Employee Development

We invest in our employees’ growth and empower them.

Resilience and Positivity

We face challenges with unwavering resolve, inspiring others to

seize new opportunities.


Table of

Contents

06

Debbie’s

Entrepreneurial

Journey

11

A Legacy of

Community

Development

12

25th

Anniversary

Media Launch

14

Who is Miller

Tobierre

19

Staff

Testimonial -

Esther Eugene

20

Reflecting on

25 Years

23

Harris Paints -

Paint it. Love it.

26

Celebrating a

Quarter Century

of Commitment

28

Our Journey

in Pictures


32

TRIBUTE BY DR. KENNY Anthony

Twenty-five years of delivering

true value.

STAFF TESTIMONIAL

Sasha Paul

36

YOUR ULTIMATE PAINT

SELECTION GUIDE

Transforming Spaces

38

30

FV Clip. A line

that combines

technology

and design

48

True Value in

Pictures, Past,

Present &

Future

42

Q&A With

Debra Tobierre

53

Bank of Saint

Lucia Tribute to

True Value

44

BUILDING ST. LUCIA FURNITURE

The Vital Role of Insurance

Coverage in the Construction

Industry

FOUNDER’S COCKTAIL

Gala affair tribute to the

visionary founders.

FAMILY MATTERS

The Bedrock of True Value’s

Legacy

NURTURING TRADITIONS

The Kitchen as the Heart

of Your Home

46

54

59

60

ENSURING THE LEGACY CONTINUES

True Value Building & Hardware

Supplies Ltd

62

Floral Festive

Fête

66

Growth of Real

Estate in

Saint Lucia

Conceptualized, Designed

and Published by Blackbox

Communications Inc

Unit 8, Cocoville, Rodney Bay, Saint Lucia

M: +1 758 489 2898 T: +1 758 572 BBOX (2269)

www.theblackbox.me


Debbie’s

Entrepreneurial

Journey:

A Personal Tale

of Resilience and

Success

As I reflect on my journey as an

entrepreneur, I cannot help but think

about the pivotal moments and

experiences that have shaped me

into the person I am today. My path

to success has been a winding one,

filled with challenges and triumphs

that have ultimately defined my

approach to business and life.

Early Beginnings in Seattle, WA

I was born in Saint Lucia, a beautiful island in the

Caribbean, but my family later immigrated to Seattle,

Washington. My parents had dreams of starting

their own businesses, and those dreams became a

significant part of my early life. I remember my father’s

attempts to become an entrepreneur, often involving

ventures like mail order businesses and flea markets.

Those early experiences had a lasting impact on me. I

found myself right beside my father at times, helping

him with some of the operations of his ventures.

One vivid memory that stands out is our involvement

in selling warm, Native American-influenced ponchos

at flea markets. I would create posters for these

ponchos using markers, and together, we would

spend time at the booth, engaging with customers

and selling our products. Looking back, I realize that

these experiences during my formative years played a

significant role in shaping my entrepreneurial spirit and

my drive for success.

Working for My Parents

Between 1995 and 1997, I had the opportunity to work

for my parents. The business that they gave me the

responsibility to manage was facing challenges, and

my mother expressed her disappointment regarding its

performance. She was concerned that it was draining

resources from their other successful enterprise, Shop

N Save. It was during this time that I learned the value

of resourcefulness and innovation. I was determined

to find solutions to the problems we faced, and I

embraced the challenge of being left to figure things

out independently.

Despite being just 23 years old at the time, I introduced

new approaches to the business. However, these

changes were met with resistance from my parents.

They felt my methods were too aggressive and

questioned decisions such as purchasing a full

container of plywood when we had limited physical

space. I understood the long lead times associated

with importation and the importance of having

adequate inventory. Eventually, tensions escalated, and

in July 1997, my father made the brash decision to let

me go.

The Birth of True Value Hardware

After being terminated, I realized that I had developed


valuable skills and a passion for

business. In 1998, I embarked

on a new journey by founding

True Value Building & Hardware

Supplies Ltd.. With humble

beginnings, we started with a

single warehouse and a vision

to offer exceptional customer

service.

Our core values were centered

around customer-centric

approaches and continuous

improvement. We knew

that the key to success was

understanding our customers,

offering the best products, and

providing excellent service.

Despite initial challenges, we

stayed true to these principles

and gradually built our reputation

in the industry.

Over time, we expanded our

product offerings, improved

credit terms, and focused on

customer satisfaction. Our

dedication paid off, and our

reputation grew in the hardware

retail sector. In 2006, we

welcomed our patrons to a

modern air-conditioned facility.

Overcoming Challenges in

Entrepreneurship

Every entrepreneur faces

challenges on their journey to

success, and I am no exception.

Throughout my career, I have

encountered various obstacles

and setbacks, but I have always

believed in navigating around

challenges, mitigating issues, and

moving beyond them.

One particularly challenging

moment was our involvement

in land acquisition in Southern

Shores development commercial

community. Despite obtaining

necessary approvals, we were

informed that we could not

proceed due to the infringement

of airspace regulations. It was

a significant setback and a

difficult time for us, but I did not

let it deter me. We ultimately

capitalized on the opportunity to

develop what is now True Value

Building & Hardware Supplies

Ltd. This facility far exceeded the

prospective vision for the former

investment.

Another trying period was

between 2013 and 2017 when

a change in how the bank

managed our accounts led

to exorbitant penalty interest

charges. Despite always honoring

our loan commitments, we were

presented with an ultimatum

that affected us significantly.

During this time, it was crucial to

maintain our standards and not

let distress become a reason to

abandon our principles.

The Family and the Future

Family has always been an

integral part of my journey.

I have worked to strike a balance

between my work and personal

life, cherishing the moments we

spend together. Our Sundays, in

particular, are a time when we

gather for a family luncheon, a

tradition that has helped us stay

connected and enjoy each other’s

company.

Two of my three children, Kristin

and Kenneth, have become

actively involved in the family

business, True Value. They joined

the company not because of

expectations but because they

have come to share a passion for

the business and have developed

valuable skills in the process. It is

fulfilling to see them contribute

to the company’s growth, and

I believe they will continue our

legacy of success.

A Legacy of Values and

Philanthropy

As I consider my legacy in the

business world, I envision it as

one built on the foundations of

strong values, a commitment to

continuous improvement,

and a passion for giving back to

the community. I am dedicated

to supporting various causes,

including education, healthcare,

and social development. Through

our philanthropic efforts, we hope

to make a positive impact on the

lives of those less fortunate.

In conclusion, my entrepreneurial

journey has been shaped by the

early lessons I learned from my

parents, the challenges I faced

along the way, and the values

I have upheld. I believe that

success in business is not just

about financial gains but also

about the positive impact we can

have on the lives of others.

I hope my story serves as an

inspiration to aspiring

entrepreneurs, encouraging them

to stay committed to their goals,

overcome challenges, and build

a legacy that reflects their values.

Entrepreneurship is a journey

filled with ups and downs, but

with determination, innovation,

and a commitment to making

a difference, we can achieve

our dreams and create a lasting

impact on the world.



Staff Testimonials

1. What motivated you to join this company, and how does your current role align with your personal

and professional goals?

2. What sets this company apart from other companies that you have worked for, and what is your

favourite thing about working here?

3. How would you describe the management style and leadership of your supervisors, and how do they

enable you and your team to achieve success?

4. Can you share a defining moment that has shaped your career while working at our company?

Nyell Jean

1. I joined this company seeking a new challenge and the opportunity

to be of service, particularly in maintaining the organization’s

vital IT systems. My current role aligns perfectly with my personal

and professional goals, as it allows me to take on responsibilities

that directly impact the company’s success while continuously

expanding my skills.

2. What truly sets this company apart is its diverse operations

across sectors like building/retail and real estate. This exposure to

various processes and industries has been a remarkable learning

experience, making every day here a chance to gain new insights

and grow.

3. The management style here is characterized by a friendly and

approachable relationship with team members. Supervisors actively

foster teamwork, ensuring that everyone is willing to lend a helping

hand whenever needed.

4. A defining moment in my career at this company was during a

major ERP implementation project. Collaborating closely with

management to bring our state-of-the-art software to fruition has

given me valuable insights into business management, financials,

and other crucial aspects. While there have been challenges, the

responsibility of maintaining this system is a privilege, and I’ve

learned immensely from the experience.



Massy Stores: A Legacy of Community

Development and Empowerment

Massy Stores is proud to stand as a symbol of

community development and empowerment in

Saint Lucia. We are committed to creating

value and transforming lives, and we believe that

businesses have a responsibility to give back to the

communities they serve. We are proud to serve the

south of the island, alongside True Value as they

celebrate their 25th Anniversary as a St.

Lucian business. We see this as a time to reflect on

our own journey, values, and shared purpose.

Our Proud Journey

Today, we operate 13 strategically located

Supermarkets, a Gourmet Specialty store, and a

Mega Club store. We are committed to providing

our customers with the best possible shopping

experience, and our team of over 1,300 dedicated

employees is dedicated to our service motto,

“Delighting Everyone, every day, every time”, and

our tagline, “Our Family serving your family.”

Our Massy Stores Home caters to those seeking to

enhance their living spaces. through the range of

consumer electronics, furniture, home décor and

appliances available at our three locations island

wide. Flexible financing options, free delivery

on major appliances, and Massy loyalty points

on purchases are just some of the benefits to

customers shopping at Home where the promise is

“Your Way to a Beautiful Home”.

Corporate Social Responsibility

We are committed to corporate social responsibility

and undertake a wide range of initiatives and

projects that impact different sectors of society.

Agriculture: Through our registered farmers

programme we have set up structures to support

local farmers. We work closely with them, offering

various types of assistance including interest-free

loans, and preferential pricing to those who are

GAP certified by the Ministry of Agriculture.

Health and Wellness: We support various

health causes and have developed strong

partnerships with cancer awareness and diabetes

management organizations. Apart from our direct

financial support we also leverage our customer

relationships in support of fundraising for these

causes.

Youth Development: We actively promote

youth development especially through sports,

recognizing the role of sport in character building

and community cohesion.

Environment: Our continued funding of and

close collaborations with organizations that

promote reductions in single use plastic, recycling,

and composting, reflect our dedication to

environmental sustainability and our leadership as

a retailer in this area.

Arts, Community, and Culture: We celebrate Saint

Lucia’s cultural diversity and the arts through active

support for local cultural events.

Shared Values with True Value Hardware

Massy Stores is a vital part of the Saint Lucian

landscape and economy. Driven by our unwavering

dedication to community and environmental

responsibility, just like True Value, we continue to

set an example, embodying the Saint Lucian spirit

of building a brighter future for generations to

come.

Importantly we share a common understanding

that ultimately success is about making a positive

impact on people’s lives



25th

Anniversary

Media Launch

True Value’s 25th Anniversary

media event marked the

beginning of year-long

celebrations, bringing together

local media, owners, employees,

and customers in a communityfocused

gathering. Highlighting

the company’s history and future

initiatives, this event fostered a

sense of unity and appreciation

among all attendees, setting a

positive tone for the upcoming

anniversary activities. The mix of

speeches and previews offered a

reflection on past achievements

while looking forward to new

opportunities.


Who Is Miller Tobierre

From Mom’s Store

to True Value:

How My Roots

Shaped

My Business

From the quaint town of Vieux Fort,

my journey in the world of business

began. Growing up, I watched my

mom manage a small store, carefully

weighing items for sale and always

reminding me that “credit in your

business will kill it.”

Meanwhile, my dad’s venture involved animals in

Vieux Fort, on the base, and in Canelles. The hustle

of selling animals left an indelible mark on me,

shaping my early experiences and sparking my

Initially, I dreamt of becoming an engineer,

captivated by my brother and brother-in-law’s

expertise in dismantling and rebuilding Caterpillar

engines. It was an entirely different path, and

business was not on my radar. However, everything

changed when I crossed paths with Debbie.

Before the inception of True Value, I gained

valuable experience working at my sister’s business

for about three years. It was in 1987, that my life

took a different turn when I met Debbie. We

migrated to the United States and started a family,

repatriating to Saint Lucia in 1995. We then started

working for her family, and after two years and four

months, due to circumstances we ventured out on

our own and opened our business.

My leadership style is often described as silent but

steady. Having built this business from the ground

up, I always remember my first set of customers

and their needs, and this hands-on approach

continues to define my service to others. In the

business, I actively engage in the mechanical and

technical aspects, utilizing my skills to train others.

The idea for the location for True Value came

about due to the fact that the warehouse building

that housed Playboy Enterprises had been vacated

for some time. I saw an opportunity and was

enthusiastic about renting the space. Debbie, on

the other hand, had her reservations. Nonetheless,

I took the initiative, collected the keys to the

space on the Vieux Fort Laborie Highway,

and with the support of a group of friends, we

transformed the empty space into our very own

humble beginnings. We gained the interest of an

investor and used the funds for the purchase of

a truck and materials required to build an office.

This marked the beginning of our entrepreneurial

journey.

Reflecting on the early days of True Value, we

were blessed to have the support of the Vieux

Fort community. With Debbie taking charge of the

accounts and my expertise in the industry, the

initial challenges were manageable. The journey

was made smoother with Debbie’s dedication and

support.


Now, True Value is celebrating

its 25th anniversary, and the

memories and achievements

associated with this milestone

are truly heartwarming. As I look

back, I cherish the friendships

we’ve built with customers

across Saint Lucia. Many of the

families we served in the early

years have now become loyal

patrons, with their children and

grandchildren continuing to be

part of our extended True Value

family.

Throughout my journey, I’ve been

inspired by my mother, a shrewd

businesswoman who always

had money through her prudent

financial practices. Her influence

on my life and approach to

business has been profound.

Balancing personal life and the

demands of a growing business

has been a challenge. I miss the

days when I could enjoy

the simple pleasures, like going

to the beach, boating and

fishing. Now at the age of 58,

as I approach retirement, I look

forward to embracing these joys

and taking the time to fish, visit

different beaches, and travel.

My wife, Debbie, has played a

pivotal role in our family

and the success of True Value.

Her remarkable ability to stay

on top of everything amazes

me. Her dedication and sharp

memory ensure that I am wellinformed

about the business,

even when I am not in the office.

Her contributions and

accomplishments are a source of

immense pride for me.

In conclusion, my journey in

the business world has been

a testament to the values

instilled in me by my family

and the unwavering support of

the community. True Value has

thrived because of the strong

foundation of family, hard work,

and a commitment to customer

satisfaction. As the journey

continues, I eagerly anticipate

legacy and the prospect of

embracing life’s simple joys for.

Reflecting on

the early days of True

Value Hardware, we

were blessed to have the

support of the Vieux

Fort community.


In life, we are told to be thankful for what we have and to make

every effort towards improving, a greater benefit for all of

us. Yes! We all have heard the comments of such and are even

more excited when we see the very statement actualized.

The Saint Lucia Air and Sea Ports Authority as a

national, statutory entity can easily attest to the value

of such a statement. This is due to the responsibility

we hold in managing our very important port

sectors. These are vital in travel, trade, and the supply

chain but also the development of enterprise and

industry throughout the length and breadth of our

238 square miles.

We continue to strategize the development of all

our ports and services well into the future. These

include wide-scale upgrades to machinery and

infrastructure as well as our human resources and

processes. These enhancements, combined with

up-to-date technologies, will create the platforms for

greater development as well as open new avenues

and opportunities for SLASPA and its partners and

stakeholders.

SLASPA celebrates its partners and stakeholders

for their efforts in serving their communities and

improving their offerings to all of Saint Lucia. Our

collaboration through the years has allowed the

provision of quality products and the satisfaction

of customer demands. Towards this end, we salute

their commitment and continued excellence. These

collective efforts will undoubtedly redound the

benefit of our people and economy. SLASPA remains

committed to connecting people, partners, and the

world.


We at Unicomer are

delighted to extend our

heartfelt congratulations

to Miss Debra Tobierre and

her team at True Value on

the remarkable occasion

of celebrating 25 years in

business. This milestone

is not only a testament

to your unwavering

dedication but also an

inspiring example of

perseverance, integrity,

and community spirit.

From your humble beginnings in the South to the phenomenal success she

has achieved today, her journey has been nothing short of extraordinary. It

serves as a shining example of what can be accomplished with hard work,

determination, and a commitment to the values that have guided her path.

We recognize that this achievement is not only significant for True Value as

a company but also for Mrs. Tobierre, as a pioneering woman in business.

Her success is a source of inspiration and empowerment for women not

just in the South but across the entire country. Her journey demonstrates

that dreams can be realized regardless of where one comes from, and it

encourages others to dream big, just as she has.

As a leader of a local institution that actively promotes the empowerment

of women and contributes to national development, her contributions

are immeasurable. Her dedication to these principles aligns perfectly

with Unicomer’ s own commitment to fostering positive change in our

communities.

Unicomer applauds Mrs. Tobierre and the entire True Value team for their

invaluable contributions to the business landscape and the community.

Her success story is a source of pride for us all, and we look forward to

witnessing her continued growth and achievements in the years to come.

Once again, congratulations on reaching this incredible milestone. May the

next 25 years be even more fruitful and filled with accomplishments.

WASCO proudly raises a toast to True Value Hardware

on their incredible 25-year journey in business! Your

unwavering dedication and accomplishments are truly

inspiring. Here’s to the innovative spirit that has brought

us together, and to the exciting paths that lie ahead in

our partnership.



Staff Testimonials








Esther Eugene

1. I saw this opportunity as a way to contribute to the company, and

this position helped me to get a chance to learn new skills and to

work with a great team

2. It is because of the professional growth, and it was a new challenge

that can help me decide what I really wants to achieve. My favorite

thing about working here is attending to the customers knowing

they are satisfied and looking forward to coming back.

3. Collaborating closely with team members to develop strategies and

make decisions. By inspiring the team members to do their best

and letting staff know when they have done well.

Stanislaus Octave

Long Serving Employee

I feel so proud to work with Mr and Mrs Tobierre. True

Value is a good place to work. There’s a good environment

here, good people. The staff will treat you well.


Reflecting on

25 Years:

The True Value

Journey

Hello, True Value Family and

Friends,

As we celebrate True Value’s

25th anniversary, I find myself

immersed in reflection.

A journey that began when I was just five years

old, watching my parents, Miller and Debbie, lay

the foundational blocks of what would become a

beacon for quality and community in Saint Lucia,

has now become a significant part of our

From the eyes of a child, True Value was an

endless adventure, a place where each aisle and

shelf held mysteries waiting to be discovered.

But beyond the products and tools, it was the

warmth, dedication, and genuine care my

parents extended to every individual that truly

defined True Value. These principles, instilled

from our inception, remain the pillars upon

which we stand today.

As the current Sales Manager, I have inherited

not just a business, but a legacy. True Value was

built on the idea that we are not just a store, but

a community partner. This ethos has guided our

every decision, from the products we stock to

the services we offer. Our commitment is to you,

our valued customers, ensuring that whether you

are undertaking a small home project or a largescale

construction, we are here to support you

every step of the way.

Embracing modern technology, we have adapted

to the changing times, ensuring our services are

accessible and convenient. From online ordering

to efficient inventory management, we strive to

make your True Value experience seamless and

enjoyable. Yet, even as we navigate this digital

era, our commitment to personal service and

community values remains unchanged.

Community engagement and support have

always been at the heart of True Value. Our

initiatives, from educational scholarships to

local charity drives, reflect our belief in giving

back to the community that has supported us

for over two decades. We understand that our

success is not measured solely by profits, but by

the positive impact we have on the lives of those

around us.

The construction industry, known for its

dynamism, has seen significant changes over

the years. True Value has not only adapted but


thrived by staying ahead of trends, expanding our product offerings, and ensuring we meet the evolving

needs of our customers. Our hands-on experience in construction projects allows us to provide not just

products, but solutions and expertise.

As we look to the future, I am filled with gratitude for the journey thus far. The lessons learned, the

challenges overcome, and the successes celebrated are all part of this incredible True Value story—a story

made possible by you, our loyal customers, dedicated employees, and supportive community.

Here’s to celebrating the past 25 years of growth, community, and true value. Let us move forward with

the same commitment, integrity, and passion that have brought us this far. Together, we will continue to

build, innovate, and serve for many years to come.

Thank you for being an integral part of our True Value family.

As the current

Sales Manager,

I’ve inherited not just

a business, but

a legacy.



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JASON MONDESIR

Friend and Customer

Debbie is a go-getter. She is a very positive individual. Her glass is always half

full. She is the kind of person who believes in doing it the right way. She is also a

visionary. Look at this place for example, when this place was being built, Debbie’s

whole take on it was if you want to increase revenue, if you want to satisfy your

customers, you need to put in a modern building. So, the building has transformed

from a dirt floor building to an air-conditioned comfort.


Celebrating a

Quarter-Century of

Commitment:

True Value’s Story

Through My Eyes

Hello, True Value Family,

As we mark True Value’s 25th

anniversary, I’m filled with

a profound sense of pride and

nostalgia. Reflecting on this

journey, I see a vivid tapestry of

commitment, community, and

innovation, which started when I

was under ten years old.

My mother, the heartbeat of True Value, infused

her vision and values into the company, crafting

not just a business but a community cornerstone.

At the heart of True Value’s enduring success lies

in our unwavering dedication to customer service.

This commitment permeates every department,

shaping our team’s ethos and ensuring that each

stakeholder feels valued and understood. Our

adherence to high standards and the continuous

evolution of our operations keeps us relevant in our

vibrant industry.

During my time as General Manager, True Value

has flourished. We have reached new markets,

diversified product lines, and enhanced

operational efficiency, notably through the

integration of Microsoft Dynamics LS Business

Central. This system has revolutionized our data

management, allowing us to serve you better.

My journey to this role was paved with invaluable

lessons learned in various departments, from

Purchasing to Sales. Each experience deepened

my understanding of our business’s intricate

tapestry and equipped me with the insights to lead

with empathy and foresight.

True Value has skillfully navigated the shifting retail

landscape by embracing technology, personalizing

customer interactions, and forging meaningful

supplier relationships. These actions ensure we

meet your needs while leading industry trends.

Community involvement is a core pillar of our

identity. Although I have yet to spearhead specific

projects, my aspiration to support education

through our nearby primary School reflects our

commitment to nurturing future generations,

echoing True Value’s long-standing tradition of

community enrichment.

Integrity, customer focus, and community service

guide my decisions, mirroring the company’s

foundational principles. These values shape our

collective journey and ensure we remain a beacon

of trust and excellence.

Despite the global shift towards e-commerce,

True Value maintains its cherished in-store

experience by blending traditional service with

digital innovation. Our upcoming e-commerce

platform aims to extend this personalized service

to the digital realm, offering convenience without

compromising the quality you’ve come to expect.


The harmony between tradition

and innovation defines our

approach, allowing us to honor

our roots while embracing the

future. This balance ensures that

True Value remains a trusted

name in an ever-evolving market.

Facing challenges head-on, from

market dynamics to operational

shifts, we’ve remained focused

on strategic growth and

maintaining the high service

standards synonymous with True

Value.

Above all, True Value’s reputation

for exceptional customer

service is our crown jewel. We

maintain this standard through

continuous staff training, open

feedback channels, and a shared

commitment to your satisfaction.

The value of family has been

the bedrock of True Value’s

philosophy. My father, Miller,

though not as outwardly

prominent as my mother, Debbie,

has been an ever-present and

steadfast pillar in our journey. His

quiet strength and unwavering

support have been instrumental

in shaping the company’s

ethos and guiding us through

challenges and successes alike.

My mother’s leadership has been

a beacon for me, embodying

resilience, empathy, and a

deep-seated belief in the power

of community. Her influence

extends beyond business

strategies, instilling a sense of

purpose and dedication that

continues to guide my journey.

As we celebrate this significant

milestone, I’m reminded of the

journey from a curious child

in the aisles of True Value to

leading the company into its

next chapter. This anniversary

is a tribute to every individual

who has been part of our story

– from our dedicated team to

you, our valued customers and

community.

Thank you for 25 remarkable

years. Here’s to the journey

ahead, filled with more

milestones, innovations, and

shared successes.

During my time

as General Manager,

True Value has flourished,

reaching new markets,

diversifying product lines,

and enhancing operational

efficiency, notably through

the integration of Microsoft

Dynamics LS Business

Central.



OUR JOURNEY IN

PICTURES

True Value’s evolution from a small

operation to a leading name in

hardware and retail showcases the

power of resilience and customer

focus. Facing early financial hurdles

and market competition, the

company has thrived by adapting

and staying committed to its

community. This growth, fuelled by

strategic diversification and a

strong customer-centric approach,

highlights True Value’s commitment

to sustainable and integrated

development.

Now, as True Value celebrates

over two decades of business, it

represents more than just

commercial success; it is a symbol

of ethical entrepreneurship and

community service. The company’s

journey illustrates how maintaining

core values and a commitment

to the community can lead to

lasting success. True Value’s legacy

continues to influence future

generations, proving that principled

business practices lead to enduring

achievements.


FV presents FV Clip, a line that

combines technology and design

for user comfort

Buenos Aires, June 30, 2022. FV, a leading company in

Argentina and Latin America in the manufacture and

marketing of high-tech faucets, presents FV Clip, a

line that mixes technology and design with the aim of

providing greater comfort and functionality to the user.

“We are one of the few Argentine companies that

have an Industrial Design Department, made up of

an interdisciplinary team of professionals who are

dedicated exclusively to the creation of new products,”

says Diego Viegener, Commercial Manager of FV, and

adds: “The uniqueness of FV Clip makes it a modern,

bold and elegant product.”

FV Clip faucets

With its minimalist design of simple strokes and black

or chrome finish, FV Clip achieves a sculptural-looking

morphology that gives a glimpse of rebellion. Among

the innovative features of the faucet, it’s smooth and

intuitive electronic operation stands out: the user must

press the command to turn it on and off, turn it to adjust

the water temperature to the desired level and press

and turn it at the same time to regulate the water flow.

All this makes the user experience more comfortable.

Also, the FV Clip faucet has three quick and concrete

accesses to the water temperature so that the

consumer has superior and immediate functionality.

By pressing the electronic command once you access

a temperature of 12°C, pressing it twice at one of 30°C

and, if it’s done three times, at one of 38°C. The sink

also has a cleaning and diagnostic function that, like the

rest of the functions, is accompanied by the LED ring

that provides a subtle visual response and indicates the

increase of temperature.

Shower FV Clip

The Clip line includes a new outdoor wall shower with a

tactile thermostatic control that allows you to select the

temperature. Once chosen, the thermostat maintains

it constantly, ensuring the comfort of the user. Also,

by pressing the commands of the electronic panel,

the water outlet flow can be regulated between the

3 established modes: low, medium and high. FV is a

company with 100 years in the Argentine market and

its products are marketed in more than 25 countries,

where they are recognized for their quality, reliability,

innovative design and cutting-edge technology.

About FV S.A.

FV S.A. is a 100-year-old company in the market,

dedicated to the manufacture and marketing of faucets

in a wide range of products for the bathroom, kitchen

and sanitary facilities. Today it is the undisputed leader

of the sector in Argentina and the Latin American

markets. In Argentina, FV has an establishment near the

city of Pilar, 60 kilometers from Buenos Aires, which

covers an area of 90,000 m2 where faucet sets are

designed that meet a wide spectrum of needs through

about 3,500 different items. It also has commercial

offices in the town of Florida, Buenos Aires and

branches in the most important cities in the interior of

the country. It’s one of the few Argentine companies

that has an Industrial Design Department, dedicated

exclusively to the creation of new products. Concepts

such as quality, design and service are goals for each of

its members. More than 1,400 people work today in the

integrated establishments owned by FV in Argentina.


Risk Consultants and Insurance Brokers Limited

, congratulates True Value hardware on its

25th anniversary. As you mark this significant

milestone, we wish you an abundance of success.

Congratulations on your remarkable journey!


TWENTY FIVE YEARS OF

DELIVERING

TRUE VALUE

A TRIBUTE BY

DR KENNY ANTHONY

PARALLEL GROWTH

I sometimes think that I have a true affinity with True

Value. The birth, growth and development of True

Value mirrors so much of my own journey in political

life. True Value opened its doors for business in

October 1998, seventeen months into

the electoral term of the Saint Lucia Labour Party in

office. I remember the occasion well, as I was invited

to cut the ribbon to signal the company’s entry into

business. I was deeply worried.

At the time Debbie was twenty-seven years old, and

Miller, her husband and business partner, was thirtythree

years old. They were, I thought, novices in

business. More worrying was that they had chosen

to enter into a highly competitive business, the

retailing of building and hardware supplies. It was

a small, closed space. They met some formidable

competitors, including their own parents who

owned and operated a hardware supply and retail

business, “Builder’s Choice”. I admit that

I underestimated their grit, determination, and

passion to succeed.

Debbie and Miller quickly proved me wrong. They

revolutionized their approach to retail services.

They understood that they needed a loyal customer

base, so from the onset of their business they

invested heavily in developing special ties with their

customers. For example, from the outset of their

operations, they provided their customers with free

transport for building materials. This really was vital

in a community that was so isolated and widely

dispersed. Free transport has been a hallmark of

their business to this day.

Truth be told, Debbie and Miller symbolized the new

generation of Vieux Fortians entering into the world

of business.

PIONEER IN WORKERS’ RIGHTS

They understood too that they needed a loyal base

of workers. Theirs was not just a training ground for

workers, many of whom started their working lives

at True Value but moved on to more prestigious

positions in other companies.

True Value was a pioneer in workers’ rights. A

position at True value was coveted as True Value

was known to pay its staff far better wages than its

competitors.

They did the unthinkable and invested in a

restaurant at the business to provide both their


customers and staff with lunches

and other takeaway meals. It still

baffles me that the restaurant has

survived.

FACING THE

CHALLENGES

To be sure, the business had

its challenges, especially after

the recession which swept the

world. Banks were unkind and

ungenerous. To survive, True

Value had to make painful and

difficult decisions to reduce

overheads. True Value had to

downsize to survive. Some

staff had to be sent home. I

saw Debbie’s tears and Miller’s

consternation. We spent hours

discussing the issues, the

challenges, the options. But they

survived and amazingly, became

stronger.

DIVERSIFICATION

One thing Debbie and Miller

understood was that

comparatively speaking, Saint

Lucia’s economy was relatively

small. It was therefore vital that

True Value diversify by using its

core business as a strength and

an asset. They understood that

new synergies had to be created.

They chose to enter

into real estate development and

gave birth to the “Emerald Vista”

development. I had the honour to

cut the ribbons when “Emerald

Vista” entered the market. I did

think it was a risky development.

Despite the economic downturn

and other challenges, temporary

setbacks and disappointments,

Debbie and Miller persevered

and today, “Emerald Vista” is a

powerful testimony of their vision

and understanding that the Saint

Lucian economy had moved into

a new era.

Few understand, as Debbie and

Miller do, that to survive in this

new, incredible world, innovation

is key.

INTEGRATION OF

CHILDREN

There is so much that I admire

about Debbie and Miller Tobierre.

I watched their children grow and

develop. Unlike so many Saint

Lucian families who had difficulty

in involving and integrating their

children into their business’

operations, they both decided

to be different, perhaps because

of their own experiences, and

ensured that their children

became part of the operations

of True Value. Today, two of their

children, Krissy and Kenneth, are

part of the management team of

True Value.

POWERFUL LEADER

To my mind, the single most

powerful explanation for the

success of True Value has been

“leadership”. Theirs has been

shared leadership.

Miller and Debbie knew and

understood their respective

abilities and strengths. They

yielded to their individual

strengths in the management of

the business. Personal differences

were never allowed to interfere

in the management of the

company. Debbie was, for all

practical purposes, the “face” of

the company, interacting with the

public, negotiating with suppliers,

handling their workers, arranging

the designing and construction

of homes, and handling the

finances of the business. Miller on

the other hand, focused on the

internal operations of the

business, advising on the ordering

of supplies and new merchandise,

assessing the readiness of the

market for new businesses,

handling and maintaining the

heavy equipment of the company,

and organizing the company’s

warehouses.

A PRICE FOR

FRIENDSHIP

This testimony of mine confirms

that I have enjoyed a remarkable

and wonderful friendship with

the True Value Family. I may,

therefore, be accused of bias,

which I gladly admit.

They have suffered for me and in

my name. All manner of calumny

has been thrown at them, some

too distasteful, perverse, and

simply malicious to repeat. Yet,

never once did Miller, Debbie,

their parents and children flinch,

doubt or disown the friendship

that we have shared over the

years. I am grateful for their

amazing loyalty and friendship.

We have not heard the last of

True Value. They are pioneers

and know and understand that to

survive, new and different

platforms are vital and necessary.

In that, they have my blessings.

Dr Kenny Anthony is the former Prime

Minister of Saint Lucia and has been a

dear and personal friend of the owners

of True Value. He has been and is still The

MP for Vieux-Fort South Constituency



ENTER THE

VIRTUAL

SERVICE DESK

www.lucelec.com

You finally did it! You converted that space at

home to a shop/business and you need to switch

your account type from domestic to commercial.

Do that through LUCELEC’s Virtual Service Desk! Fill

in the Change of Account Type form and

submit online along with a copy of your valid National

ID and a Chief Electrical Inspector’s Certificate of Approval

(if required). LUCELEC may also need to do a site visit to

complete the process.

Call 285-6796 | 285-7859 | 285-3593

285-3329 | 285-8640

CELEBRATING Email:customersupport@lucelec.com

25 YEARS OF BUSINESS EXCELLENCE | 35

Staff Testimonials








Sasha Paul

II was in need of a job and my partner turned to True Value. I knew

nothing about this company. I demonstrated willingness to learn and

being this outgoing person with a great personality, it came very easy

for me. Being a sales supervisor you are responsible for managing a

team of sales representatives and ensuring that they meet their targets.

This requires you to develop strong leadership skills, such as effective

communication, motivation, and mentorship. These skills are valuable

in achieving my professional goals. Customer service sets True Value

apart from other companies. By going above and beyond to meet your

customers’ needs, you can create a positive reputation for your business

and differentiate yourself from other companies in your industry. Just

seeing the smiles of satisfaction on the customers faces and knowing

that you went all out just to see this happen, for me is the favorite thing

about working here. The guidance, coaching and leadership skills from

management have made us so knowledgeable so that we are able to

serve customers to the best of our abilities effectively and efficiently.

A defining moment that shaped me as a sales supervisor is receiving and

responding to performance reviews, having an important conversation

with a manager or senior person in the organization.


We are not a

bank, We are

Better

MONEY

TIP

Money can't buy happiness,

but it sure makes misery

easier to live with.

• Financial Counselling

• Financial Planning

• Automated Transfers

• Bill Payments

• Savings

• Investments

• Loans

+1 758-459-6939 | +1 758-459-6900

mylaboriecu.com

UPTOWNS LIMITED wholeheartedly congratulates

True Value on an impressive 25 years of business

success. Your commitment to excellence and

enduring presence in the industry is truly

commendable, and we’re excited to witness your

continued growth and prosperity


Your Ultimate Paint Selection Guide:

Transforming Spaces with Confidence

Introduction

Ready to embark on a painting adventure? The first

step to a successful project is choosing the perfect

paint. Don’t fret, we’ve got you covered with some

simple scenarios to guide you through the process

and make your painting journey a breeze.

1. Setting the Scene: Interior vs. Exterior:

Imagine you’re jazzing up your living room or giving

your home’s exterior a facelift. For indoor projects,

go for paints that bring out the cozy vibes. If it’s the

great outdoors you’re tackling, opt for paints that

can weather the elements. The key? Know where

your masterpiece will shine!

2. Reading Surfaces Like a Pro:

Let’s say you’re revamping an old wooden table or

adding life to a previously painted wall. Different

surfaces require different treatments. Wood might

ask for a little sanding love before painting, while

that pre-painted wall might be ready for a fresh

layer right away. Think of surfaces as your canvas –

prep them well!

3. The Prep Rally: Surface Preparation:

Imagine you’re about to paint your trusty old

bookshelf. Before you dive in, give it a quick wipedown

and a light sanding to create a smooth

surface for your paint to cling to. Remember, the

better the prep, the more stunning the results!

4. Your Sidekick: The Paint Store Pro:

Picture yourself in a paint store, faced with a

rainbow of options. Feeling lost? Don’t be! Strike up

a chat with the friendly folks behind the counter.

They’re like paint wizards, ready to share their

magical insights. Let them in on your project details

– they’ll point you to the perfect paint that’ll turn

your vision into reality.

Conclusion

Painting isn’t just about colors; it’s about bringing

dreams to life, one stroke at a time. By considering

where you’ll paint, what you’ll paint, and prepping

surfaces like a pro, you’ll be well on your way to a

masterpiece. And remember, the paint store pros

are your allies – never hesitate to seek their advice.

Get ready to transform your space with confidence

and a splash of color!


Warmest congratulations on your remarkable

achievement of 25 years in business! Atwell Dalgliesh

is truly honored to have partnered with you on this

inspiring journey of growth and success. Here’s to the

countless memories we’ve built together and the even

brighter future that lies ahead. Your resilience and

commitment are truly commendable. Here’s to many

more years of thriving together!



RAYNEAU

CONSTRUCTION

CELEBRATES

True Value's 25 Years of Success:

Building Dreams Together

In the spirit of celebrating success, Rayneau Construction

takes immense pride in extending our heartfelt

congratulations to True Value on reaching a remarkable

25 years of excellence. As fellow torchbearers of Saint

Lucian entrepreneurship, we at Rayneau Construction

understand the journey of turning dreams into reality.

From our own modest beginnings, we've grown to

become a trailblazing force in the construction industry,

and we recognize the dedication, resilience, and

community impact that pave the path to success. This

celebratory milestone of True Value resonates deeply

with our own commitment to growth and innovation, and

we are honored to stand alongside them in the tapestry

of achievement. Here's to many more years of shared

success, building dreams together.


Heartfelt

One-on-One

Magazine Publisher & BlackBox CEO

Earny St Catherine

chats with his dear friend

DEBRA TOBIERRE

Managing Director of True Value

Introduction:

Earny St. Catherine (ESC): ): In this heartfelt

conversation, we delve deep into the life and career

of Debra Tobierre, the dynamic Managing Director

of True Value Building &Hardware Supplies Ltd.

Debbie shares with us the journey back to her

roots in Saint Lucia, the challenges and triumphs

of leading a family business, and her vision for

the future. This is a story of resilience, dedication,

and the power of family ties in shaping a business

legacy. Let’s uncover the layers of this inspiring

entrepreneurial journey.

Journey and Roots:

Debbie: My return was driven by the dual

motives of seeking better opportunities for my

children in the U.S. and assisting my parents with

their business in Saint Lucia. This was a time of

significant personal and professional development.

Early Business Experiences:

ESC: Could you detail your initial experiences and

involvement in your parents’ business?

Debbie: Starting from scratch, my business

journey in Miami involved logistical tasks

for my parents, laying the foundation for

my entrepreneurial spirit. Despite no formal

training, the experience gained was invaluable,

shaping my business outlook and approach.

Navigating Family Business Dynamics:

ESC: Discuss the dynamics and challenges in the

early days with Builder’s Choice.

Debbie: The transition into the family business was

marked by significant challenges, from inventory

management to customer service, all of which we

turned around to substantially boost our revenue

and set a precedent for future successes.

Growth and Adaptation:

ESC: How has True Value adapted to remain at the

forefront of the changing retail industry?

Debbie: Our growth strategy has been centered on

adaptability, customer engagement, and leveraging

technology to meet the evolving market demands

while maintaining our core focus on customer

satisfaction.

Commitment to Community:

ESC: What initiatives have you spearheaded for

community engagement?

Debbie: Our engagement in community projects,


especially those focusing on

education, underscores True

Value’s dedication to societal

upliftment, a commitment we

plan to enhance moving forward.

Core Business Values:

ESC: What principles have

guided you as General Manager?

Debbie: The principles of

integrity, customer prioritization,

and community service have

been fundamental in guiding

our business strategies and

operations at True Value.

Facing the Digital Shift:

ESC: In light of e-commerce

growth, how has True Value

stayed relevant?

Debbie: : By integrating digital

solutions while maintaining our

renowned in-store experience,

we are transitioning towards a

comprehensive e-commerce

platform to better serve our

customers’ evolving needs.

Legacy, Mentorship, and

Future:

ESC: Reflecting on the influence

of your mother’s leadership, how

are you shaping the future of

True Value?

Debbie: Her mentorship

instilled in me the core values

of resilience and dedication.

Looking ahead, I am committed

to preparing my children, now

active in the business, for future

leadership, ensuring they uphold

our foundational principles while

innovating for future success.

Succession Planning and

Family Legacy:

ESC: Let’s delve into the

succession planning and the

involvement of your children.

Debbie: : The future of True

Value is a testament to our

family’s dedication. My children

are increasingly involved in all

aspects, understanding our

legacy and contributing new

perspectives. It is crucial they

inherit not just a business but a

philosophy of ethical practices

and community engagement.

Vision for True Value’s

Future:

ESC: As True Value celebrates

25 years, what’s your vision for

its future?

Debbie: Our aim is to continue

innovating while maintaining the

legacy of quality and community

service, navigating new

challenges and opportunities in

the retail landscape.

Husband’s Support and

Collaboration:

ESC: Can you speak on the

support and collaboration from

your husband throughout this

journey?

Debbie: My husband’s

unwavering support and

partnership have been

fundamental to our success. His

collaboration, especially during

challenging times, has not only

strengthened our business but

our family’s unity and resolve

to push True Value to greater

heights.

In this conversation, Debra

Tobierre sheds light on her

multifaceted journey with

True Value, highlighting the

challenges, successes, and the

crucial support from her family,

particularly her husband and

children. Her narrative underpins

the importance of resilience,

community engagement, and

ethical business conduct,

alongside the essential role of

family in shaping the company’s

legacy and future direction.

Concluding Reflections:

ESC: What message do you have

for aspiring entrepreneurs?

Debbie: Challenges are

opportunities for growth. Stay

true to your core values, prioritize

customer and community

welfare, and always strive for

excellence.

Earny St Catherine, with 30 years of expertise in marketing, brand, and business

development, stands as a leading figure in the Caribbean region and the devoted

CEO of BlackBox Communications Inc., based in Saint Lucia. Managing a portfolio

of elite clients, his expertise is highly sought after. Beyond his professional realm,

he is an actively involved church ministry member and a devoted Christian,

harmonizing his faith with his roles as a business leader and father of three.

CELEBRATING 25 YEARS 25 YEARS OF OF BUSINESS EXCELLENCE | 43 | 43

Building Saint Lucia’s Future:

The Vital Role of

Insurance Coverage in the

Construction Industry

Saint Lucia, a Caribbean paradise known for its stunning

natural beauty, has been experiencing a significant

transformation in recent years. At the heart of this

transformation lies the bustling construction industry,

where dreams of modern infrastructure and architectural

marvels are realized. However, amidst the excitement

and progress, it’s essential to recognize the vital role that

insurance coverage plays in safeguarding these ambitious

construction endeavors.

Constructing Dreams, Managing Risks

The construction industry is a cornerstone of Saint

Lucia’s growth and development. From new residential

complexes and commercial spaces to critical

infrastructure projects like roads, bridges, and airports,

the nation’s builders and visionaries are working tirelessly

to shape a brighter future. While these projects hold the

promise of progress, they also come with a myriad of

risks and uncertainties.

Types of Insurance Coverage

Property Insurance: Saint Lucia is no stranger to the

forces of nature, including hurricanes and tropical storms.

Property insurance provides essential coverage against

damage caused by natural disasters, ensuring that

construction projects can recover swiftly and continue

contributing to the nation’s growth.

Liability Insurance: The well-being of workers,

contractors, and project owners is paramount. Liability

insurance safeguards against unforeseen accidents,

injuries, or damage that may occur during construction,

providing financial protection and peace of mind.

Contractor’s All Risk (CAR) Insurance: CAR insurance

is tailor-made for construction projects, covering risks

associated with materials, workmanship, and third-party

liability. It’s a comprehensive solution to mitigate the

unique challenges that construction sites face daily.

Professional Indemnity Insurance: For architects,

engineers, and other professionals in the construction

industry, professional indemnity insurance offers

protection against claims of negligence or errors in

design or consultation, ensuring that their expertise

doesn’t become a liability.

Construction All Risk (CAR) Insurance: CAR insurance is

designed to cover all risks associated with construction,

including damage to property, machinery breakdown,

and more. It’s a versatile solution that keeps projects on

track, no matter the challenges that arise.

Embracing a Resilient Future

In the dynamic world of construction, where every day

brings new challenges and opportunities, insurance

coverage is the bedrock upon which ambitious projects

stand. It’s the safety net that ensures Saint Lucia’s

construction industry remains resilient in the face of

adversity, be it natural disasters, unforeseen accidents, or

legal complexities.

Conclusion: Building a Resilient Future

In the heart of Saint Lucia’s bustling construction industry,

insurance coverage is not just a tool but a lifeline. It’s

the promise that no matter the challenge or uncertainty,

the projects that shape Saint Lucia’s future will continue

to rise. By embracing the power of insurance coverage,

Saint Lucia’s construction industry is not just building

infrastructure; it’s building resilience, security, and a

brighter future for all who call this Caribbean gem home.

NAGICO: Your Trusted Insurance Partner

When it comes to insurance coverage in Saint Lucia,

NAGICO stands as a reliable and dedicated partner to

the construction industry. With a deep understanding of

the local landscape and a commitment to safeguarding

the nation’s progress, NAGICO provides a wide range

of insurance solutions tailored to the unique needs of

construction projects. From property insurance that

shields against the forces of nature to comprehensive

liability coverage that ensures the well-being of workers

and project owners, NAGICO’s expertise is a cornerstone

of resilience in Saint Lucia’s construction sector. As

Saint Lucia continues to build its future, NAGICO is

here to provide the protection and peace of mind that

construction professionals deserve.




Founder’s

cocktail

In a dazzling celebration that

resonated with warmth and

elegance, True Value recently

hosted the Founder’s Cocktail,

an unprecedented event marking

the brand’s 25th anniversary. This

gala affair served as a poignant

tribute to the visionary founders,

drawing together a jubilant

tapestry of family, friends, and

cherished customers. Against the

backdrop of shared memories

and enduring connections, the

evening unfolded in a symphony

of joy and camaraderie. The

Founder’s Cocktail showcased

not only the remarkable journey

of True Value but also the

unwavering support and loyalty of

its community.

It was a night of reflection,

gratitude, and the collective

anticipation of many more

years of shared successes and

cherished moments.


Our Premises

past...

present...



future




ROLPH PHILLIPS

Managing Director, BOSL

A Tribute to True Value’s Exemplary and

Prudent Financial Management

In November of 2020, amid the unprecedented challenges presented by the global Covid

pandemic, I was honored to assume the position of Managing Director at the Bank of Saint

Lucia. It was a time of great uncertainty, yet also of profound opportunity. As the world

around us adapted to new realities, I eagerly embraced the chance to renew connections

with our valued customers face-to-face. Among these cherished reunions was with the

indomitable Debbie Tobierre of True Value Hardware, a meeting that would rekindle

memories of past encounters and illuminate the paths we had traveled.

Our first encounter traced back to a time when I helmed the Vieux Forte Branch of

Barclays Bank PLC. Debbie, fresh from the halls of academia and bursting with zeal,

was beginning her foray into the familial legacy of hardware. I vividly recall her incisive,

pointed queries, a testament to a mind that refused to accept the status quo without

scrutiny. She was a beacon of ambition and resolve, challenging the established dynamics

between our institution and her burgeoning enterprise.

Thus, upon our reacquaintance, I was not surprised to hear of the trials and triumphs that

Debbie navigated to sculpt True Value Hardware into a paragon of success. Her journey,

marked by relentless dedication and visionary leadership, has firmly established her as a

luminary of entrepreneurship not only in the southern reaches of our island but across the

entire expanse of Saint Lucia.

It is with immense pride and utmost respect that I, on behalf of the Bank of Saint Lucia,

extend our warmest congratulations to Debbie Tobierre and the entire True Value

Hardware team. Together, they have reached a monumental milestone: a quarter-century

of unparalleled service and commitment to the people of Saint Lucia. We celebrate their

enduring legacy and the vibrant future that lies ahead. Congratulations on twenty-five

years of excellence, resilience, and innovation. Here’s to the continued flourishing of True

Value Hardware and its remarkable journey towards greater heights.



FAMILY MATTERS:

The Bedrock of True Value’s Legacy

Celebrating 25 remarkable years, True Value’s journey is a testament to the profound

significance of family in fostering a thriving business landscape and a fulfilling personal life. At

the heart of this legacy lies the family’s unwavering commitment to unity, exemplified by their

cherished Sunday lunches, shared travels, and festive celebrations both near and far. This deeprooted

togetherness has been instrumental, not just in creating an unbreakable bond among

the members, but also in shaping a solid foundation for the business. By blending the warmth

of familial love with the dynamics of business acumen, True Value has cultivated a unique

environment where trust, support, and mutual respect flourish. This confluence of personal and

professional harmony has propelled the company to unparalleled heights, proving that when

family stands together, success is not just an outcome, but a guarantee. In essence, True Value’s

25-year saga is a resounding affirmation that indeed, family matters.


Staff Testimonials

REMIANNA THEOPHAN

What motivated you to join this company?

I have several sources of motivation that drive me towards being my best self.

Learning from my experiences within the customer service sector, I have

become highly motivated by opportunities to learn and grow professionally, especially knowing that

this means I am providing value for my employer. I also get a great deal of motivation from completing

meaningful work as part of a team and helping my team members to achieve their best, which is another

key driver for me, by training or helping colleagues to grow and improve. To expand on these, firstly, no

matter the type of work, I get a great sense of job satisfaction when I have worked hard to complete tasks

successfully. Second, I know from my past work experiences that when I work on creative projects where I

can learn new skills, I feel energized and excited to be at work each day. Finally, I have a lot of goals in my

personal life and things I want to do for myself and family, and I know that the best way for me to do this is

to be successful at my job.

What sets this company apart?

In my opinion, every company should be based on human relationships.

Relationships with prospective clients, customers, employees, suppliers, investors and even more so,

the public. Sustainable relationships are based on trust, respect for one another and mutual empathy; a

common understanding of values. This and more are some of the attributes that I have witnessed running

through the veins of this company during my tenure here.

Describing Management and Leadership Style

Management puts the voice of the team at the forefront. Diverse perspectives from our team leaders

allows the team’s ability to innovate, adapt and serve a broader customer base making the workplace

more affable where we the team members can thrive and grow in a healthy work environment.

Defining moment in my career

“Self-confidence grows with experience” but we all must begin somewhere, and like many others, I didn’t

always advocate for myself when I was starting out. This is where my defining moment started.

I was working in a high-pressure environment and had been given the opportunity to step up into a much

bigger role with more responsibility. Right there and then was when the opportunity presented itself to

work with this establishment. I was engaged, motivated, and terrified. My biggest obstacle lay in limiting

self-beliefs, and I was actively wearing my ‘fear of failing’ badge daily. The most critical moment for me

was when I felt I had to consciously make the decision to either continue my career trajectory or settle

into what was comfortable. Not allowing fear to dominate my future, I made this life altering choice to let

it all go and follow that trajectory that presented itself. In my short stint with this company, I have come to

realize that I have made the right decision in branching out and the daily support is immeasurable to my

continued growth and development.


JQs Group Companies, a proud testament

to indigenous entrepreneurship, spans a

diverse range of ventures from real estate

to auto dealerships and insurance. Our

commitment to excellence is etched into the

fabric of our endeavors, shaping progress

across industries.

J.Q. Charles

Group of Companies

As fellow indigenous leaders, we

wholeheartedly celebrate True Value’s

25th Anniversary, extending our sincere

congratulations on their remarkable journey

and contributions to our shared legacy.



Nurturing

Traditions:

The Kitchen as

the Heart

of Your Home

Introduction:

The kitchen, often referred to as the heart of the home,

holds a special place in our lives. Beyond its functional

role in meal preparation, it’s a sanctuary where memories

are made, traditions are passed down, and bonds are

strengthened. In this article, we’ll delve into the rich

tapestry of the kitchen’s role in our lives and how you can

make the most of this special space.

1. Culinary Traditions and Memories:

Your kitchen is more than just a place to cook; it’s where

culinary traditions come to life. Whether it’s baking a cake

for a birthday, crafting a family recipe during the holidays,

or simply sharing a meal together, the kitchen is where

the magic happens. Take the time to document your

cherished family recipes and create a culinary legacy that

can be passed down through generations.

2. The Evolution of Kitchen Design:

Modern kitchen designs have evolved to prioritize

not only efficiency but also sociability. Islands have

become cozy seating areas, countertops double as

workspaces, and breakfast nooks invite relaxed morning

conversations. Embrace these changes in your kitchen to

create a welcoming space that encourages togetherness.

3. Slowing Down in a Fast-Paced World:

In today’s fast-paced world, our kitchens offer a sanctuary

to slow down and savor the simple joys of life. It’s where

we transform raw ingredients into nourishing meals,

where kids learn the art of cooking, and where stories

are shared while pots simmer on the stove. Cultivate

mindfulness in your kitchen by cooking with intention

and savoring each moment.

4. A Space for Connection and

Community:

Your kitchen is a hub for connection and community.

Whether it’s a family dinner, a gathering of friends, or a

cooking class with loved ones, this space fosters bonds

and creates lasting memories. Consider hosting regular

events in your kitchen to strengthen connections with the

people who matter most.

In conclusion, your kitchen is more than just a room;

it’s the epicenter of your home’s warmth and character.

Cherish the traditions, embrace the evolving design

trends, and make your kitchen a place where love,

tradition, and memories blend seamlessly, creating the

unique flavor of your home.


Succession Planning

Ensuring the

Legacy Continues:

True Value

Building &

Hardware

Supplies Ltd

Planning Introduction Succession

planning is a critical aspect of

any business, but it is especially

important for family-owned

enterprises.

At True Value Building & Hardware Supplies Ltd,

we understand the importance of a well-structured

and thoughtful transition plan. As shareholders

and key members of the management team, we,

Kristin Hammal, the General Manager and Kenneth

Tobierre, the Sales Manager, are committed to

upholding the founding principles that have

contributed to the success and resilience of the

business. In this article, we share our perspective

on succession planning and our vision to ensure

the continued growth of True Value. A short History

of True Value In 1998, Debra and Miller Tobierre

took a leap of faith and started the company

True Value Building and Hardware Supplies, out

of one small unit in a row of derelict warehouse

buildings in Vieux-Fort. True Value entered a

saturated market serving a small population. With

her perseverance, commitment to perfect the

brand, and her business prowess, Debra was able

to acquire the entire row of warehouses and went

on to demolish them to rebuild True Value into the

well-organized facility that it is today. Preserving

Founding Principles, True Value has always been

synonymous with exceptional customer service,

meeting your obligations in a timely fashion,

and maintaining a motivated and valued team.

These principles have been the backbone of our

operations and have earned us a stellar reputation

within the community. As we plan for the future,

we recognize the importance of preserving the

founding values. Our commitment to providing

the best customer service remains unwavering,

ensuring that every customer who walks through

our doors feels valued, supported, and satisfied.

We also remain committed to continuing to meet

our obligations with the same attention to detail

and timeliness that the company has

become known for. We will ensure we develop our

Human resource, as without our dedicated team

members, the company would not exist. These

principles are essential to our success, and we will

continue to uphold them as we transition to the

next generation of leadership.

Planning for Continuity Succession planning

requires careful consideration and a long-term

perspective. We understand that an effective

transition should focus on continuity while

embracing necessary adaptations for growth. Our

goal is to seamlessly continue the legacy of True

Value while adapting to the evolving needs of our

customers and the business landscape. To achieve

this, we have developed a comprehensive plan that

encompasses various aspects of our operations,

including leadership, workforce development,


and innovation. Leadership

Development - As part of our

succession plan, we have

implemented a structured

leadership development program

to groom the future leaders

of True Value. This program

aims to identify and nurture

talent within our organization,

providing opportunities for

personal and professional

growth. By investing in our team

members and empowering them

with the necessary skills and

knowledge, we are building a

strong foundation for the future.

This approach ensures that the

True Value family thrives well

beyond our tenure. Team

empowerment and recognition,

motivated and valued team

members are crucial to our

success. We strongly believe that

an engaged workforce

is the driving force behind

exceptional customer service. To

ensure our team members feel

motivated and valued, we have

implemented various initiatives

such as mentorship programs,

performance-based incentives,

and regular recognition of

outstanding contributions.

By fostering a supportive and

inclusive work environment,

we empower our team to take

ownership and pride in their

roles, thereby enhancing the

overall customer experience.

Embracing Innovation - True

Value’s success has been

attributed to our ability to adapt

to changing times and embrace

innovation. We recognize that

technology plays a pivotal

role in shaping the future of

retail, and we are committed

to leveraging it to enhance our

operations and customer

experience. Our succession plan

includes investment in advanced

inventory management

systems, online platforms, and

data analytics, enabling us to

optimize processes, anticipate

customer needs, and deliver

tailored solutions. By embracing

innovation, we ensure that True

Value remains at the forefront of

the industry.

Conclusion - As we embark

on this journey of succession

planning, our shared vision for

True Value remains steadfast.

Upholding the founding

principles of exceptional

customer service, meeting

obligations promptly, and

valuing our team members will

continue to drive our success.

With a well-structured leadership

development program, an

empowered workforce, and

a focus on innovation, we are

confident in our ability to carry

True Value forward and build

upon the strong foundation laid

by our parents. Together, we

ensure that True Value Building &

Hardware Supplies Ltd remains

a beacon of excellence and

a trusted partner for all our

customers’ needs, both now

and in the years to come. In

addition to our commitment

to succession planning, we

recognize the significance of

developing instinctive business

leadership as a cornerstone of

True Value’s enduring success.

Throughout the years, this

intuitive approach to leadership

has been the bedrock of the

goodwill experienced by our

company. By fostering an

environment that encourages

innovation, adaptability, and

entrepreneurial thinking, we

aim to cultivate leaders who

possess a deep understanding

of our industry and possess

the ability to navigate the everchanging

business landscape

with confidence and foresight.

Furthermore, we are unwavering

in our intent to continuously

improve in all aspects of our

operations. True Value has always

embraced a growth mindset,

understanding that complacency

is the enemy of progress. We

are committed to seeking out

new opportunities, challenging

conventional practices, and

staying abreast of emerging

trends in order to constantly

enhance our products, services,

and customer experiences.

With a culture of continuous

improvement, we strive to

exceed expectations, surpass

industry standards, and set new

benchmarks for excellence,

ensuring that True Value remains

at the forefront of our field.



Floral,

Festive Fete

In a delightful departure from

tradition, this year’s inaugural Staff

Christmas Brunch, themed “Floral,

Festive, Fete,” marked a

milestone within True Value’s 25thanniversary

celebrations. Set at the

historic Balenbouche Estate with

its vibrant garden, the event invited

employees, partners, and kids for a

joyous celebration, deviating from

the usual dinners.

With laughter and festivity, the

brunch served as a heartfelt tribute

to the collective success of the

past year, encapsulating the unity

and gratitude defining True Value’s

remarkable journey.


“Hard times will always

reveal true friends.”

~ Anonymous

In 2006, the Saint Lucian

Bedding Company (LUBECO),

located in the Vieux Fort

Industrial Estate succumbed

to a major commercial fire

destroying over 50% of its

manufacturing capacity.

The then fire was listed by

underwriters as the largest

commercial loss in the

nation’s history. As many

entrepreneurs do, our family

embarked on a program to

build back better Lubeco and

to remain a vibrant part of the

Saint Lucian landscape. The

company, having extremely

good relations with its vendors

and its creditors, assumed that

financing for the rebuild would

be achieved thus allowing

the business to continue.

Unbeknownst to ownership,

the banking sector sought not

to extend credit to Lubeco on

account of the scale of the

loss or would only acquiesce

to doing so with terms and

conditions that can best be

described as draconian.

Without a sound financial plan,

the future of the company

hung in doubt. Through the

generosity of True Value

Building & Hardware Supplies

Ltd. led by the Tobierre family,

Lubeco was provided a ‘lifeline’

in credited building materials

essential to repair and to

rebuild. In those tumultuous

months full of anguish and

despair my mother was

comforted by Debra Tobierre’s

calming words of; “Stephanie,

don’t worry about it. Lubeco

can settle with us when you

can.” My mother has never

forgotten the kindness and the

gratitude shown to her and our

company in its most desperate

of days. Moreover, she’s never

let down the employees

of Lubeco, nor I forget the

importance of friendship.

Without the unwavering

support of True Value and other

local businesses that came to

our assistance our business

may not have survived or today

be a fraction of its former self.

On behalf of the Allain family,

Lubeco, we are eternally

grateful to the Tobierres and

the staff of True Value for

their exceptional service and

assistance.

Being in business for over

25 years is a milestone that

should never be undervalued

or taken lightheartedly. To

operate a business in any

jurisdiction is difficult at the

best of times, not for the

fainthearted, or those who

are risk averse. True Value has

succeeded where many before

them have failed because

they have stayed true to their

principles of professionalism

and excellence in what they

do and in wanting to see those

around them succeed too. The

new generation led by Kristin

and Kenneth Tobierre promise

to espouse those same values.

We wish them and the team at

True Value many more years of

success. Congratulations!



Growth of Real

Estate in

Saint Lucia

(Heather Floissac)

Congratulatory Message

It is an esteemed pleasure to honour

Debbie Tobierre and her family in

celebrating the 25year anniversary of

True Value.

I have known Debbie for about 15 years

on a professional level. It has been an

enjoyable journey watching her build up

her real estate empire.

Debbie Tobierre is a visionary, a pioneer,

an ultimate professional.

I have had the pleasure of working with

Debbie in selling some of the residential

plots in her various developments,

Palmiste Cove Development and

Emerald Vista Development.

The dynamic Debbie Tobierre is a true

entrepreneur. Debbie gives confidence

to the buyers by firstly building a Model

Home at Emerald Vista Development so

that prospective buyers can view what

Debbie and her team can build for them.

Unlike most developers, Debbie and

her team offer her clients a house and

land package. So they build bespoke

homes for their clients and offer design

packages also. Plus Debbie is very avant

garde. Debbie has observed the trend

for the design of homes to be more

modern and contemporary and thus

with her architects now offers her clients

an array of designs – Spanish style or


Modern and contemporary. From Debbie always says “We love modern contemporary homes for

their smart design and curb appeal. Our architects and designers continue to push the envelope

and reimagine how we live by using tight angles mixed with curved surfaces, floor-to-ceiling picture

windows, and innovative design”

Plus Debbie builds confidence with the buyers by providing them with weekly reports of the progress

of building their dream homes.

One of Debbie’s objectives for establishing these developments was to make luxury living

affordable”. This is especially true of Palmiste Cove where house and land packages are about

US$300k. A lot of the clientele at Palmiste Cove and Emerald Vista are Returning St Lucians.

CHANGES IN REAL ESTATE OVER 25 YEARS

The method of selling Real Estate over the years has changed dramatically

A. SELLING PROPERTIES REMOTELY

The traditional method of selling Real Estate is that the prospective buyer would have to view the

property in person before purchasing this property. With the onslaught of Covid however and

restricted travel, persons are prepared to purchase properties remotely. Our team at Belle Vue

Properties Ltd have been quite successful in selling properties remotely to clients through videos

mainly. This trend has continued post covid however.

B. WORKING REMOTELY

Working remotely has virtually become the new way of life- this is a boost to our tourism product as

visitors can come and work here remotely and enjoy our beautiful island. They fall in love with the

island and thus want to buy property. Some of our clients who have been working remotely have

bought property from Bellevue Properties. .

C. ANOTHER TYPE OF REAL ESTATE HAS EMERGED IN ST. LUCIA - GOLF.

Thanks to Cabots Development located at Cap Estate, the northernmost part of the island, a world

class golf course development has emerged. In addition however, house plots on the golf course

have been built and the success of the plot sales have been tremendous. The House plots; villas and

townhouses have already sold out in the 1st and 2nd Phase of this breathtaking Golf Course Mecca.

This is a tremendous boost to St Lucia as the island will soon become an International Golf Course

Destination. Cabots 18 Hole Golf Course was officially launched a few months ago ( state the date)

D. CITIZENSHIP BY INVESTMENT PROGRAM has been a very successful initiative by the Government

of St Lucia and has been a great source of revenue for the Government. The purchase of the St

Lucian Passport is a catalyst as it provides visa free access to Schengen territories. There are 3

principal methods of acquiring Saint Lucian citizenship namely the Donation Option, the Bond

Option and the Real Estate Option.


Elevate Your

Lifestyle with

Home Automation:

Convenience and

Security Combined

In the modern world, home automation has become

a game-changer, offering a perfect blend of

convenience and security. Whether in Saint Lucia

or away, if you are seeking an enhanced living

experience, home automation can transform your

home in remarkable ways.

Remote Control at Your Fingertips:

Imagine being able to control your home’s lights,

AC temperature, and appliances from anywhere.

Home automation allows you to do just that. Whether

you’re at work, on vacation, or simply relaxing in

your backyard, you can manage your home remotely

through your smartphone. Forget to turn off the

lights before leaving? Not a problem – a few taps on

your phone and it’s taken care of.

Stay Informed with Real-Time Insights:

Home automation provides you with a window into

your home. Smart cameras and sensors offer realtime

insights into what’s happening at your premises.

Check in on your kids, monitor deliveries, or simply

enjoy the peace of mind that comes with knowing

you’re connected to your home, even when you’re

away.

Crafting Perfect Moments with

Scheduled Scenes:

Create customized scenes that align with your

daily routines. Whether you want your lights to

gradually brighten in the evening, or your favorite

music to start playing when you arrive home, home

automation makes it possible. It’s like having a

personal assistant that ensures your environment is

always just the way you like it.

Security with Smart Integration:

While home automation focuses on convenience, it

also offers a layer of security. By integrating smart

cameras like Netatmo, you cannot only keep an

eye on your property but also distinguish between

intruders and residents. Smart smoke detectors and

sirens provide early warnings in emergencies, while

discreet door contacts enhance security without

compromising aesthetics.

Weather Stations for Added Insights:

Weather stations integrated into your home

automation system can provide valuable information

about changing weather conditions. Receive alerts

for rain, wind, or temperature fluctuations, and let

your automation system respond accordingly. For

instance, it can close windows if it starts raining

or adjust your HVAC system if temperatures rise

unexpectedly.

Home automation is about simplifying your life,

making it more comfortable, and providing peace

of mind. Whether you’re a Saint Lucian or anyone

seeking to embrace this technology, the benefits

are universal. Remote control, real-time insights,

and seamless integration of security elements make

home automation a valuable addition to any modern

home.

Contributed By

Alladin Hamal of WIZO



IRENEUS BRICE

Homeowner at Emerald Vista

It is an honour to attest to the exceptional service and experience provided

by Optima Construction Ltd. during the entire construction process. With the

Managing Director, Debra Tobierre’s expertise, the team was able to construct a

beautiful villa, which my family and I are delighted to call our second home.

I live in New York and was interested in the Palmiste Cove Development initially as a

retirement investment. Despite experiencing delays in the liquidation of my

investments based in the USA, I ultimately selected the Emerald Vista community

when no lots were available at Palmiste Cove.

Although some family members encouraged me to build on property which we

already owned, using contractors that we knew, I had confidence that the Optima

Construction team would be able to deliver a quality product. I am exceedingly

satisfied that I have made this decision. During the course of the build, my family

and I were kept informed of progress and all relevant matters related to the project

via various mediums. We were able to move into our villa during May 2021 after

construction commenced in June 2020, despite the adverse effects brought about

by this global pandemic.

I have tremendous trust in the judgment of Mrs. Tobierre and recommend her and

her team to anyone who is a discerning client with particular tastes.


Crafting and

Beautifying

Your Dream

Space!

Call Us

+758-454-6344

When it comes to enhancing your living and

workspace, Brice Plastics leads the way with

locally manufactured solutions. Our products

redefine durability, ensuring they stand the

test of time. Plus, we're committed to

making them always available and affordable

for you. Discover the Brice Plastics

difference and transform your space into

something truly extraordinary. Quality and

style, delivered right to your doorstep.

Eleve Your Taste

CUSTOMIZE

YOUR SPACE

Discover the art of bespoke kitchen

cabinets with Saint Lu Woodworking Ltd.

More than storage, we craft spaces that

mirror your unique style. Our commitment

blends aesthetics with function, offering

designs for every culinary enthusiast.

Choose from a range of elegant designs

and innovative solutions. With us, your

kitchen isn’t just a room—it’s the heart of

your home. Make it uniquely yours with

Saint Lu Woodworking Ltd.

Exquisite Kitchens by Saint Lu Woodworking has a dedicated team to

answer your questions and help you get started on your project. Whether

you’d like to learn more about our process, have a question about one of

our products, or need help sketching your space, just contact a team

member for assistance. We’ll help you gather the information you need to

begin working towards your dream kitchen. After consultation with our team

you will receive a no-obligation drawing of your design and complete

line-item quote for your built-to-order kitchen, closet or other project.

PRODUCTS

SERVICES

FINANCING

454-8997 | saintluwoodworking

www.saintluwoodworking.com

Kitchens

Built-in Closets

Bath Vanities

Office Desks CELEBRATING Space 25 YEARS Assessments

OF BUSINESS EXCELLENCE | 71

TV Wall Units 3D Design & Build

Millwork Installation

We would like to express immeasurable

gratitude for those who have been

part of our story for the past 25 years

including our celebrations and the

production of this magazine:

Our advertisers

Our suppliers

Our writers and those who contributed articles

Dr Kenny Anthony

Mr Rolf Phillips

The media

Caterers

All Biz Ltd

Photographers

True Value Team Members and particularly Lhuaine Charley

The BlackBox team Jamie, Ella, Kairi and Jada led by CEO

Earny St Catherine

Our customers who have been loyal to us over this journey

Friends and family of True Value

The Leadership team at True Value

God For his guidance and blessings


INSIDE

THINK OUTSIDE

THE BOX

At Blackbox Communications Inc, we turn the

familiar on its head, proving that true innovation

often starts from within. Our box is a universe of

ideas, a space where creativity and strategy

converge to produce game-changers . For over

three decades, we've navigated the complexity of

markets and industries with a simple truth:

exceptional marketing and business solutions are

crafted in the confines of our collective

imagination.

HERE, THE 'BOX' ISN'T A LIMIT—IT'S OUR STAGE.

Traditional Marketing & Advertising, Business

Development, Brand and Marketing Audits, Sales

Training, Presentation Preparation and Delivery,

Company Image Development, Internal

Communications Insight and much more!

BUSINESS SOLUTIONS

Media. Marketing. Strategy.

Blackbox Communications Inc | Unit 8, Cocoville, Rodney Bay, CELEBRATING Saint 25 Lucia YEARS OF P.O.Box BUSINESS EXCELLENCE GM623. | 73

M: +1 758 722 4474 T: +1 758 572 BBOX (2269) E: earny.blackbox@gmail.com


True Value at 25

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