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The Future of Gen Z 4 - Endless World - Beyond our boundaries

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<strong>Beyond</strong> <strong>our</strong><br />

<strong>boundaries</strong><br />

<strong>The</strong> future <strong>of</strong> <strong>Gen</strong> Z: zoom<br />

into 4 futures that you need<br />

to prepare y<strong>our</strong> business for<br />

eBook series: Vol. 4 / 4<br />

savanta.com<br />

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An endless world<br />

Welcome to <strong>our</strong> final instalment in the<br />

<strong>Future</strong> <strong>of</strong> <strong>Gen</strong> Z series – one full <strong>of</strong><br />

endless possibilities and innovations that<br />

await the next generation. <strong>Gen</strong> Z are<br />

coming <strong>of</strong> age in a world defined by rapid<br />

technological advancement. Keep reading<br />

to unpack the transformative potential <strong>of</strong><br />

the world they are posed to inherit.<br />

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3


Space t<strong>our</strong>ism<br />

You’ve ticked <strong>of</strong>f the Eiffel Tower, strolled<br />

by the Berlin Wall, and even struck a<br />

pose by the leaning Tower <strong>of</strong> Pisa. But<br />

have you ever entertained the idea <strong>of</strong><br />

venturing past the Earth’s atmosphere?<br />

Welcome to the world <strong>of</strong> space t<strong>our</strong>ism. It might seem like a<br />

far-out concept at first, even a bit unnecessary, but what if <strong>our</strong><br />

planet hits a couple bumps along the road; think rising<br />

temperatures, looming disasters, or even catastrophic<br />

conflicts? Suddenly, the notion <strong>of</strong> a space escapade doesn’t<br />

seem so far-fetched. Just ask Virgin.<br />

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Virgin Galactic recently aced their first commercial space<br />

flight. Picture this: passengers strapped into the VSS Unity<br />

rocket plane, zooming to the edge <strong>of</strong> space for a 75-minute<br />

suborbital joyride. No longer will space travel be reserved for<br />

astronauts and sci-fi heroes; it will be a tangible reality for<br />

<strong>Gen</strong> Z. Better fasten y<strong>our</strong> seatbelts!<br />

“ No longer will space<br />

travel be reserved for<br />

astronauts and sci-fi<br />

heroes; it will be a<br />

tangible reality for<br />

<strong>Gen</strong> Z.”<br />

savanta.com<br />

5


Better bodies.<br />

Recent progression in the medical field has been mind-blowing! In a<br />

recent NHS trial, a revolutionary blood test capable <strong>of</strong> detecting<br />

over 50 types <strong>of</strong> cancer achieved remarkable results. Not only did it<br />

accurately identify 2 out <strong>of</strong> every 3 cases among more than 5,000<br />

people who visited their GP with concerning symptoms across<br />

England and Wales, but it also pinpointed the origin <strong>of</strong> the cancer<br />

with astounding precision in 85% <strong>of</strong> cases.<br />

“a revolutionary blood<br />

test capable<br />

<strong>of</strong> detecting over 50<br />

types <strong>of</strong> cancer achieved<br />

remarkable results”<br />

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Adding to the marvels <strong>of</strong> medical progress, here is another incredible<br />

achievement worth celebrating. Envision this: a man left paralysed<br />

after a devastating motorcycle accident 12 years ago, now defying<br />

the odds and walking again through the sheer power <strong>of</strong> his thoughts.<br />

Thanks to cutting-edge technology, he can stand, walk, and even<br />

climb stairs independently with the aid <strong>of</strong> a mind-reading implant.<br />

See the video for y<strong>our</strong>self.<br />

It’s not too far-fetched to imagine such practices becoming<br />

commonplace. In fact, Elon Musk’s Neuralink secured FDA approval<br />

for human trials <strong>of</strong> brain implants in May 2023, with Noland Arbaugh<br />

becoming the first man to have a brain-chip implant in early 2024 - a<br />

a monumental step forward in this field. With the introduction <strong>of</strong> 3Dprinted<br />

organs and mind-reading implants, <strong>Gen</strong> Z are set to recover<br />

from injuries at an unprecedented pace.<br />

Watch Video<br />

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Rewriting the rules<br />

<strong>Gen</strong> Z is shaking up the status quo, and it’s<br />

no surprise – they have to<br />

As digital natives, their unique way <strong>of</strong> life is characterised by<br />

technological fluency, global interconnectedness, environmental<br />

consciousness, and a willingness to challenge conventional norms.<br />

<strong>The</strong>y are currently:<br />

• navigating the Artificial Intelligence revolution<br />

• adapting to an entire new world<br />

• feeling closer and more interconnected than ever before<br />

• reassessing the <strong>boundaries</strong> <strong>of</strong> <strong>our</strong> planet.<br />

It’s no wonder <strong>Gen</strong> Z are ditching the old rulebook – instead, tying<br />

the knot when they are ready, falling head over heels for inner<br />

beauty, nurturing genuine friendships, and pursuing careers they<br />

are passionate about. After all, with life expectancies reaching 100,<br />

there’s no need to rush.<br />

savanta.com<br />

8


Want to<br />

learn more?<br />

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make better youth market decisions.<br />

Our tracking product will equip you with the tools to better engage<br />

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Annual subscription gives you instant access to:<br />

Latest <strong>Gen</strong> Z insights - Be better prepared with the most<br />

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<strong>Gen</strong> Z and y<strong>our</strong> business - We will deliver an actionorientated<br />

insight deck to inspire change.<br />

Book a Demo<br />

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+44 (0) 20 7632 3434<br />

better.decisions@savanta.com<br />

+44 (0) 20 7632 3434<br />

New York<br />

666 Third Ave.<br />

7th Floor<br />

New York NY 10017<br />

USA<br />

London<br />

54 Bermondsey Street<br />

London<br />

SE1 3UD<br />

UK<br />

Amsterdam<br />

Grote Bickersstraat 74-78<br />

1013 KS<br />

Amsterdam<br />

Netherlands<br />

savanta.com 10

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