Martial Arts World News Magazine - Volume 24 | Issue 4

MartialArtsWorldNews.com VOLUME 24 | ISSUE 4 

The #1 Business Resource for the Martial Arts Industry 

GRANDMASTER 

HERBERT 

PEREZ 

Gold Medal Olympian 

Gold Medal School Operator 

US Olympic TKD & Judo 

Athletes to Watch 

Action, Ethics, and 

Transformation for Everyone

Smart 

^ 

WORK HARD 

with Cutting-Edge ATLAS Martial Arts Software® 

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M Engaging 

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ading Business Strategies 

Get a FREE demo 

and $438.00 in Bonus Gifts at 

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CONTENTS 

FEATURES 

32 Olympic Judo Dreams: 

The 2024 Summer Olympic Judo 

Martial Arts Events 

36 Olympic Taekwondo Dreams: 

The 2024 Summer Olympics 

40 Grandmaster Herbert Perez: 

Winning Olympic Coach 

103 FREE Tool of the Month 

DEPARTMENTS 

14 Industry Insights 

15 Birthdays 

20 Industry Innovations 

24 Social 411 

58 School Profiles 

69 Classified Ads 

112 Advertiser Index 

YOUR INPUT 

67 Tell Us Your Story 

82 Feature Your School, Organization, 

Accomplishment, or Event 

COLUMNS 

6 Editorial 

K.I.S.S. – What Are We Really Doing Here Anyway? 

Master Toby Milroy 

8 Martial Arts World News Faculty 

12 Instructional Excellence 

Teaching Middle Children 

Grandmaster Tim McCarthy 

62 Teamwork 

5 Important Customers’ First Impressions 

Hanshi Dave Kovar 

64 After School Excellence 

Gain the Secret to Skyrocket Your Enrollment 

Grandmaster Mike Bugg 

66 Growth Hacks 

Is Traditional Marketing Still Working for Martial Arts 

Schools These Days? 

Mr. Sean Lee 

68 Ninja Business Tactics 

Words to The Would-Be Wise Warrior 

An-Shu Stephen Hayes 

70 Extraordinary Marketing 

Manage Your Time, Live Your Life (Part 2) 

Grandmaster Stephen Oliver 

72 Pillars of Success 

3 Steps to Build Corporate Leadership (Part 2) 

Grandmaster Y. K. Kim 

76 Staff Development 

Tactical Combative Engagement Principles (Part 1) 

Master Zulfi Ahmed 

78 The Way of the Samurai 

Zanshin – Eight Directions of Awareness (Part 1) 

Shihan Dana Abbott 

80 Mastering Modern BJJ 

The Nature of Jiu Jitsu (Part 2) 

Master Carlos Machado 

4 MARTIAL ARTS WORLD NEWS VOLUME 24 | ISSUE 4

STAFF 

84 Next Level Strategy 

Shaking the Bushes! (Part 3) 

Shihan Allie Alberigo 

86 Mind Mastery 

Hacking Your Habits for Success 

Grandmaster Jessie Bowen 

88 The Millionaire Smarts Coach 

6 Mindset Hacks for Summer Stress Relief (Part 1) 

Ms. Lee Milteer 

92 Budo Philosophy 

Aggressiveness, Biology and Culture (Part 2) 

Shidoshi Alfredo Tucci 

94 Complete Martial Arts Concepts 

Is Wushu Effective for The Streets? (Part 1) 

Professor Willie “the Bam” Johnson 

96 Master the Basics 

I Have Good News and I Have Bad News 

Master Tina Bane 

98 Business Buzz 

Mastering the Martial Arts Business: A 10-Point 

Assessment Guide for School Owners 

Grandmaster Lawrence Arthur 

100 Martial Arts Philosophy 

“Telling Me My Kata Needed Improved Attitude” 

Encounter With The Great Robert Haliburton R.I.P. 

Sensei Gary Lee 

102 Management Excellence 

3 Steps to Modernize Your Business 

Grandmaster Kirk Pelt 

104 The Warrior Way 

Play to Win! 

Grandmaster Bill Clark 

106 Tactical Self-Defense 

Personal Protection Package 

Grandmaster Tom Patire 

108 Tools & Tactics 

Boost Your Martial Arts School This Fall with 

Innovative Promotions 

Ms. Chris Lee 

VOLUME 24 | ISSUE 4 

PUBLISHER 


EDITOR-IN-CHIEF 

Mr. Sean Lee 

MANAGING EDITOR 

Mr. Jeff Reulbach 

ART DIRECTOR 

Mr. Frank Meyer 

GRAPHIC DESIGNER 

Mr. Amen Blue 

WEB DEVELOPER 

Ms. Erin Pham 

COLUMNISTS & CONTRIBUTORS 


Grandmaster Zulfi Ahmed 








Professor Willie “The Bam” Johnson 



Ms. Chris Lee 


Mr. Sean Lee 








The mission of Martial Arts World 

News Magazine is to be the definitive 

source for information, news, education, 

ethical business practices, 

product reviews and innovative 

developments in the world of martial 

arts business. 

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News does not accept 

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MARTIAL ARTS WORLD NEWS VOLUME 24 | ISSUE 4 5

EDITORIAL 

K.I.S.S. – What Are We Really 

Doing Here Anyway? 

by Master Toby Milroy 

Running a successful martial arts school can be HARD. 

As you know, I and my team work with a LOT of school operators 

in my various duties at Martial Arts World News Magazine, 

spearheading ATLAS Martial Arts Software, facilitating AMS Full 

Service Billing, and much more. We encounter quite a number of 

schools that are struggling to ‘break through’ to the next level of 

success, and we’ve been honored to help so many operators get 

to the next level. 

After a detailed analysis of their business processes and results, 

I find quite a few commonalities. 

Perhaps the most ‘common’ problem that I encounter, when 

you REALLY dig in and strip away all the extraneous complexity of 

a given scenario, is that the operator is simply too ‘busy being 

busy’, and not focusing on the core fundamentals 

of ‘growing’ the school. 

The Martial Arts School business is pretty 

simple. (Simple, but not always ‘easy’.) 

There are really only 3 ways 

to grow your school. 

Get more new enrollments, generate more 

renewals/upgrades (thereby increasing your 

average student value), and increase student 

retention. Focusing on these 3 things 

it the ‘secret sauce’ to getting to 

the next level fast, even better if 

you can boost all 3 at the same 

time! This is a technique the legendary 

Jay Abraham calls the 

“Power Principle of Geometric 

Business Growth”. 

In these conversations 

with owners, I’ll often hear 

things like, “I’m so busy 

with “X”, how can I work 

on getting new 

students?”, or “I 

don’t have time to 

run that marketing 

system you’re describing, 

because 

I’m so busy doing 

all the bookwork 

for the school”, 

Or “I’d love to add 

more value to 

our programs by 

integrating a Leadership Program, but I don’t have time to build out 

all the curriculum”. 

When I then drill into the ‘reasons’ they are so ‘busy’, I nearly 

ALWAYS find that they are spending WAY too much time on ‘low’ 

value activities, and those lower value activities are crowding out 

the time to work on things that can actually make a difference in 

their business results! 

You have to make IMPORTANT choices about how you invest 

your time! YOUR time is the most valuable asset to your business. 

You should focus on the HIGHEST return activities, and delegate, 

systemize, outsource or simply ‘kill’ everything else. 

You can NOT spend you time on $10 an hour activities, and 

expect your business to generate $200, $500, or $1,000 an hour 

results. If you SIMPLIFY your focus, eliminate some of the ‘noise’ 

you’re being bombarded with, and invest your time on 3 most 

important things: Get more new students, add more value to your 

program to command higher revenue, and keep your students 

longer, ALL the rest of the problems can EASILY be solved! 

If you need any help with specific strategies, tactics or tools to 

help you in these areas, give my team a call at 1-800-275-1600, 

and we can help! 

MASTER TOBY MILROY is a 6th degree black belt. Known as “The Master Systemizer,” Master Toby Milroy 

has positively influenced more martial arts schools than anyone in our industry. He has built a successful multi-school 

organization, lead the national trade association for the martial arts industry, and coached some of the most successful 

martial arts school operators in the world. 

6 MARTIAL ARTS WORLD NEWS VOLUME 24 | ISSUE 4 

Photograph (top) by IvelinRadkov

OUR EXPERT FACULTY 

6 


is a 6th degree Black Belt, the CEO and 

Publisher of Martial Arts World News 

Magazine, and the Executive Vice 

President for AMS. In addition to building 

a successful multi-school organization, 

Master Milroy has positively influenced 

more martial arts schools than virtually 

anyone in our industry. 

12 


is a 9th degree black belt and is a martial 

arts educator with a master’s degree in 

education. He has been instrumental 

in developing two industry-changing 

programs, and has directed and been 

featured in hundreds of martial arts videos 

and webinars. 

66 

Mr. Sean Lee 

is the Executive Director of Sales and 

Marketing for hundreds of martial arts 

schools and specializes in online and social 

media marketing using his extensive 

professional experience in sports and 

martial arts marketing, contract negotiation, 

and investment. 

68 


has authored more than 20 books, 

worked as a bodyguard for the Dalai 

Lama, supervised over 30 school locations 

worldwide, and was named, "One of 

the 10 Most Influential Living Martial Artists 

in the World" by Black Belt Magazine. 

62 


is an 8th degree black belt and recognized 

as the “Trainer of Trainers.” Hanshi 

Kovar is an internationally acclaimed 

instructor with black belt degrees in ten 

different martial arts styles. His systems 

have been implemented in hundreds of 

schools around the US. 

70 


is a 9th degree black belt and is the 

founder and CEO of Mile High Karate 

schools, and founder of the Martial Arts 

Wealth Mastery Program. 

64 


is a 9th degree black belt and the owner 

of a 1.5 million-per-year location, with one 

of the largest after school and summer 

camp programs in the country. 

72 


is the most successful martial arts business 

leader in the US, having written 

over 30 books on martial arts, business, 

leadership, and success. He has won 

numerous public service awards and is 

the founder of the leading martial arts 

marketing and management company in 

the US. 



76 


has amassed acclaim as a world-class 

competitor, martial arts educator, and is 

most notably founder and designer of 

the internationally renowned style, Bushi 

Ban. With over 45 years of martial arts 

experience and over 300 martial arts 

awards, his schools include ten locations 

across Texas. 

78 


is a 7th degree black belt in Kenjutsu, 

starting his 14-year education in Tokyo. 

He has published five books and designed 

a US Patent. Abbott has also 

conducted seminars in over 30 countries 

and obtained his black belt at the Hombu 

dojo in Yokohama. He currently offers 

online classes on LearntheSword.com. 

80 


is one of the pioneers of Brazilian Jiu 

Jitsu in the United States of America. 

Currently a Coral Belt, and promoted 

to Black Belt by Carlos Gracie Junior, 

Carlos Machado came to the USA in the 

early 1990’s with his brothers where they 

formed the RCJ Machado Jiu Jitsu Association, 

one of the strongest & growing 

BJJ organizations in the world today. 

84 


is a 7th degree black belt, the founder of 

the L.I. Ninjutsu Centers, one of the largest 

Ninjutsu schools on the planet, the 

author of 4 books, and an entrepreneur 

with one of the first online coaching companies 

(TakingItToTheNextLevel.com). 

86 


is President of Karate International of 

Durham, Inc., a member of the American 

Martial Arts Association Sport Karate 

League and Hall of Fame, and has been 

a member of the Duke University PE Staff 

for over 25 years. He is the author of Zen 

Mind-Body Mindfulness Meditation and 

Zen Mind-Body Mindfulness Meditation for 

Martial Arts. 

88 


is an Intuitive Business Coach, awardwinning 

professional speaker, and TV 

personality who has counseled and 

trained over a million people throughout 

her career. Lee is Stephen Oliver’s 

Martial Arts Wealth Mastery’s Millionaire 

Smarts Coach and is also a best-selling 

author of educational resources. 

92 


is the CEO and General Manager of the 

Budo International Publishing Company, 

a leading publisher in the martial arts 

with over 35 years in the industry. He 

is also author of several books: The 

Immaterial Dimension, The Way of the 

Warrior, and The Spirit. He currently lives 

in Valencia, Spain. 

94 

Professor Willie “The BAM” Johnson 

is a 7th degree black belt and seven-time 

sport karate and Kung-Fu world champion. 

He has appeared in four movies, 

16 plays, and 11 television shows. He is 

also the national spokesperson for the 

Stronger than Drugs Foundation and the 

Champions Against Drugs. 



96 


is a 6th degree master instructor and 

owner of a Top Ten martial arts school 

with successful after school and summer 

camp programs. 

98 


is a martial artist specializing in Karate, 

Kung Fu, Kenpo, Shoto-kan, and Gojurue, 

with 40 Super Kick Karate locations, 

and founder of AFKA. World champion 

Lawrence also runs the Black Belt Success 

Systems consulting firm, training 

martial arts instructors on proper business 

practices in schools all over the country. 

100 


the American Samurai, is a 9th Dan black 

belt, a USA Karate Federation gold medalist, 

winner of five Super Grand National 

Titles, a featured actor in the movie Sidekicks, 

and is the founder of the National 

Sport Karate Museum. 

104 


is a 9th degree black belt and a former 

PKA Fighter of the year. He is widely 

considered one of the top experts in martial 

arts business with over 40 years of 

leadership and innovation, having been 

inducted into almost every Hall of Fame 

in the industry. He is one of the largest 

multi-school owners in the world. 

106 


is known as “America’s Leading Personal 

Safety Expert” and has appeared on 

Good Morning America, The CBS Morning 

Show, The Colbert Report, Montel, 

plus in mainstream publications such as 

Family Circle, Redbook, Fortune Magazine, 

and The Wall Street Journal. 

108 

Ms. Chris Lee 

is a martial arts business development 

consultant with a background in online 

and social media marketing. 

102 


is a 9th degree black belt and is the 

President of a multimillion-dollar, multischool 

organization, has a 30-year track 

record of success, and is currently on the 

leading edge of martial arts curriculum 

and business innovation. 

We’re Seeking Contributors! 

Do you have something to share? 

We’d love to hear about it! 

CONTACT US: 

407-895-1996 Editor@MartialArtsWorldNews.com 

MartialArtsWorldNews.com/Ureport 


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INSTRUCTIONAL EXCELLENCE 

Teaching Middle Children 

by Grandmaster Tim McCarthy 

It should be no secret to any instructor of the martial arts that students have different 

needs at different ages. 

If you teach children the same way you teach adults, you 

will not have a very well-attended children’s class. With that 

understanding in mind, here are some things you may not have 

realized about teaching Middle Children (ages 7 to 10.) 

These are the golden years of childhood where the child’s 

body is his/her friend. They have started to gain strength in 

proportion to their weight, can develop skills with practice, and 

they have not started those awkward adolescent growth spurts. 

Children this age can become highly skilled in the martial arts 

and learn valuable leadership skills. 

Teach the skills of your art: Proper form for kicks, blocks, 

and strikes; proper balance and form for joint locks and throws; 

proper falling techniques. They are capable of fine motor skills, 

so you can start to add the finer points of technique, and they 

should be able to feel when a joint lock becomes effective and 

how to control it so they don’t hurt their partner. Student 

development varies widely, so you still have to 

watch closely to prevent accidental injury for those 

whose fine motor skills are not yet well developed. 

Repetition is important to develop these skills, 

and although one of the important lessons you 

want to teach is staying focused for longer periods 

of time, they still have short attention spans 

relative to adults, so change activities before they 

lose interest. 

Their minds are starting to see patterns 

and understand principles. You 

can teach a self-defense principle like 

“everyone has strong points and weak 

points” and even refine it with more 

detail like “escape through the thumb 

rather than the four fingers.” They also 

can begin to understand principles 

of behavior that you can explain in 

mat chats. 

They are starting to differentiate themselves from other kids 

and think of themselves with a little more detail. Help them develop 

confidence through positive self-talk. You can have them 

occasionally say things like, “I’m a winner!” when executing a 

technique instead of the standard ki-hap, or asking the whole 

class, “Who is strong?” “Who is confident?” and having them 

answer loudly, “I am, Sir (or Ma’am)!” 

At this age they should be capable of partner drills. If you 

choose to pair advanced students with beginners, that is a 

great leadership activity, but can also lead to frustration for 

the advanced students. Try to let students practice at their 

own level most of the time, and perhaps once a week help a 

beginner, or have the lines rotate so that they practice with one 

partner for a minute or so, then rotate to practice with another 

partner of different size, age, and ability. 

This is a good age to have students lead a group during 

warm-up, or to teach a combination or form. Teaching others 

is great leadership training, but keep an eye on them. They 

probably have not been taught leadership skills, so they may 

assume they need to be authoritarian leaders, and you may 

have to guide them in learning other ways. 

Mat chats at this level might progress to offering a situation 

they may face at school or with their friends, and asking for different 

ways to handle the situation. At this age they are starting 

to feel like members of a group, and that the good of the group 

is more important than their own personal desires. Appropriate 

subjects might be things like how to be a good member of their 

family, how to contribute to their class at school, and how to 

help their friends stay out of trouble. Children this age tend to 

follow a rule-based morality, so it is a good time to teach them 

“the rules” of proper behavior. 

Classes for middle children will probably not only be the 

most financially rewarding classes for your school, but they 

also can be the most emotionally satisfying as you help them 

develop martial arts, life, and leadership skills. 

GRANDMASTER TIM MCCARTHY is a 9th degree black belt and is a martial arts educator with 

a master’s degree in education. He has been instrumental in developing two industry-changing programs, plus 

has directed and been featured in hundreds of martial arts videos and webinars. 


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INDUSTRY INSIGHTS 

Cobra Kai Season 6: The Epic Final 

Showdown Begins July 18, 2024! 

Get ready, Miyagiverse fans! The electrifying saga of Cobra 

Kai is set to begin its highly anticipated sixth and final season, 

kicking off this July. Mark your calendars for July 18th 

when Part 1 of this thrilling three-part season premieres, followed 

by Part 2 on November 24th, and the grand finale in early 2025. 

Each part will consist of five action-packed episodes promised to 

be the ultimate showdown. 

Season 5 wrapped up on a relatively peaceful note, but brace 

yourself for a rollercoaster ride of drama and karate combat in this 

upcoming season. Daniel LaRusso (Ralph Macchio) and Johnny 

Lawrence (William Zabka) are back with their students, gearing up 

for their most formidable challenge yet: the Sekai Taikai, the world 

championships of karate. This global stage will take their rivalry 

and teamwork to unprecedented heights. 

Although their feud seems behind them, the path to glory 

won’t be smooth. Terry Silver appeared to be defeated in the last 

season, but John Kreese escaped from prison by faking his own 

death. We’re soon to find out, what sinister plans he has up his 

sleeve now that he’s back in the game? With Kreese’s return and 

potential new allies, the threat to the Miyagi Do and Eagle Fang 

school is far from over. 

This season promises a nostalgia-packed thrill ride, featuring all 

your favorite characters and some exciting new faces. In addition 

to the returning cast, C.S. Lee joins the fray as Master Kim Sun- 

Young, a legendary figure whose past ties to the Cobra Kai dojo 

could spell trouble for Daniel and Johnny. 

The final season also teases the return of Alicia Hannah-Kim as 

Master Kim’s granddaughter, Kim Da-Eun, who is poised to play a 

significant role in the upcoming storylines. Plus, there’s speculation 

about the possible return of Sean Kanan as Mike Barnes and 

even a cameo from Thomas Ian Griffith’s Terry Silver, despite his 

character’s legal troubles. 

All the major players are back: William Zabka, Ralph Macchio, 

Martin Kove, Yuji Okumoto as Chozen Toguchi, and the entire 

LaRusso and Lawrence families. The students, including Peyton 

List, Jacob Bertrand, Gianni Decenzo, Dallas Dupree Young, and 

Oona O’Brien, are also set to return, ready to face their biggest 

challenges yet. 

The original Karate Kid demarcated a radical sea change in 

the martial arts industry, flooding, largely unprepared, martial arts 

schools with children and families. Now, however, we’re ready! 

Smart school owners all over the country and the world will 

be leveraging the success, nostalgia and impact of Cobra Kai 

to drive more new students into their schools. Hosting ‘parent’s 

night out’ watch parties, and conducting demos at community 

events ‘themed’ with Cobra Kai and Miagi Do uniforms and 

messages, can be useful strategies to attract new families into 

your academy! 



Martial Arts Celebrity Birthdays 

July 2 ...............................G.K. Lee 

July 3 ............................Bolo Yeung 

July 20 .............................H.U. Lee* 

August 3 ........................... Gary Lee 

August 22 ..........................Bob Wall* 

August 23 .......................... Ray Park 

July 24 ......................... Dan Inosanto 

July 26 ........................Jason Statham 

July 27 ...........................Donnie Yen 

July 27 .........................Tim McCarthy 

July 31 .........................Wesley Snipes 

*Deceased 

centurymartialarts.com 



Mortal Kombat 2: The Ultimate 

Showdown Arrives October 2025! 

Get ready to unleash your inner fighter, because Warner Bros. 

is set to deliver a flawless victory with Mortal Kombat 2, smashing 

into IMAX theaters on October 24, 2025. Announced back in January 

2022, this highly anticipated sequel promises to be bigger, 

bolder, and bloodier than ever before. 

Returning to the director’s chair is Simon McQuoid, the mastermind 

behind the lastest Mortal Kombat movie, which captivated audiences 

in April 2021, grossing $83 million worldwide. The sequel, 

penned by Jeremy Slater of Moon Knight fame, is bringing an allstar 

cast that includes Karl Urban, Adeline Rudolph, Lewis Tan, Jessica 

McNamee, Josh Lawson, Tadanobu Asano, Mehcad Brooks, 

Ludi Lin, Damon Herriman, Tati Gabrielle, Martyn Ford, Max Huang, 

Ana Thu Nguyen, Chin Han, Joe Taslim, and Hiroyuki Sanada. 

The first film set the stage with Cole Young (Lewis Tan), an MMA 

fighter drawn into the ancient conflict between Earthrealm and 

Outworld. Now, Mortal Kombat 2 promises to dive deeper into 

the rich lore of the Mortal Kombat universe, introducing legendary 

characters and epic new storylines. 

Karl Urban steps into the role of Johnny Cage, the cocky martial 

artist and Hollywood star whose charisma and combat skills are sure 

to steal the spotlight. Joining him is Martyn Ford as the fearsome Shao 

Kahn, the emperor of Outworld, who’s set to challenge our heroes in 

ways they’ve never faced before. Damon Herriman takes on the role 

of Quan Chi, the dark sorcerer with a vendetta against Scorpion. 

The excitement is building faster than Scorpion’s spear, and 

while the official trailer is still under wraps, fans are already speculating 

about the epic battles and jaw-dropping fatalities to come. 

The storyline promises a high-stakes battle that transcends the 

tournament grounds. With Shang Tsung defeated, Earthrealm’s 

warriors might think they’ve won, but Shao Kahn is notorious for 

breaking the rules. Whispers suggest he’ll tear through the fabric 

of reality to invade Earthrealm, pushing our heroes to the brink. Liu 

Kang, Sonya Blade, and their allies will need to team up with the 

brash Johnny Cage to fend off this invasion and save Earthrealm 

from annihilation. 

Produced by Todd Garner, James Wan, Simon McQuoid, E. 

Bennett Walsh, and Toby Emmerich, Mortal Kombat 2 is set to 

deliver a brutal and epic story that will throw our beloved warriors 

into the heart of a war for survival. 

Blockbuster martial arts related movies releases like this 

provide lots of great marketing opportunities for school owners 

all over the world! Schools that we work with will do, movie nights, 

Mortal Kombat themed parents’ night(s) out, MK themed buddy 

events, will work with local theaters to set up a booth or ‘tabling’ 

(as they call them) while they provide demonstrations and even 

costumed characters, photo ops, themed demos at community 

events, and more! We’re watching thig story closely to give you 

plenty of time to plan for this one. 



Experience the Epic Tale of Shogun: 

A Must-Watch 

Shogun has returned in an all-new 

2024 miniseries on HULU and Disney+, 

bringing the legendary story of 17th-century 

Japan back to life. Nearly 45 years 

after the iconic Richard Chamberlain 

miniseries, Justin Marks and Rachel Kondo 

offer a fresh take on James Clavell’s 

1975 novel, delivering a series that is 

both respectful of the source material 

and rich with modern sensibilities. 

As a special side note, our very own 

contributor An-Shu Stephen Hayes 

played a small role in the 1980 original 

series! 

Shogun is more than just a historical 

drama; it’s a masterclass in strategy, discipline, 

and cultural immersion. The series 

dives into the political intrigue and power 

struggles of feudal Japan, a setting that is 

sure to resonate with anyone passionate 

about martial arts and its rich history. 

Shogun begins in 1600 with the 

arrival of a ghost ship in Japan, setting 

off a chain of events that thrust British 

ship’s pilot John Blackthorne (Cosmo 

Jarvis) into the heart of an escalating 

local conflict. The series focuses on 

the Machiavellian maneuvers of Lord 

Toranaga (Hiroyuki Sanada), a brilliant 

warrior whose ambitions shape the 

narrative. 

For martial arts instructors, Shogun 

is not just entertainment but an educational 

journey. It offers insights into the 

discipline and strategic thinking that 

are foundational to martial arts training. 

Watching the series can provide inspiration 

and context for teaching students 

about the historical and philosophical 

underpinnings of their practice. 

Shogun is a must-watch for martial 

arts school enthusiasts who wish to 

deepen their understanding of the art’s 

rich cultural history while enjoying a 

beautifully crafted, compelling story. 

Check it out on HULU and Disney+. 


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INDUSTRY INNOVATIONS 

New Book: How To Own Your World 

by Stephen K. Hayes 

An Shu Stephen K Hayes the legendary martial artist and 

spiritual teacher, has once again graced us with his profound 

wisdom in his latest book, How To Own Your World. His one epic 

personal journey has taken him across North America, 

Japan, Europe, the Arctic, China, Tibet, Nepal, and 

India, gathering insights and experiences that form 

the bedrock of his teachings. 

From a teenager in Ohio in the 1960s to being 

inducted into the prestigious Black Belt Hall of Fame 

in 1985, Hayes’ contributions to martial arts are 

unparalleled. His pioneering efforts introduced the 

legendary Japanese ninja martial art to the Western 

world, earning him a rare ju-dan 10th degree senior 

master license in the Togakure Ryu ninja arts in 

1993. In 1997, he founded the martial art of To-Shin 

Do, further cementing his legacy. 

In How To Own Your World, Hayes distills his 

extensive knowledge into a practical guide for modern living. This 

book is not just about martial arts; it’s about transforming your 

life. Hayes translates ancient Asian philosophies into pragmatic 

lessons for contemporary life, offering codes of action, ethics, personal 

development, and self-transformation. His writing is straightforward 

yet profound, making advanced Buddhist and Ninjutsu 

concepts accessible to all readers. 

One reviewer astutely noted, “Is it a complex book 

disguised as a simple book?” This sentiment captures 

the essence of Hayes’ writing – while approachable, it 

invites deeper exploration. 

How To Own Your World is more than just a book; 

it’s a tool for self-development and a collector’s item. 

Written in simple English, it offers advanced insights 

into Buddhism and Ninjutsu, making it a must-buy for 

young people and anyone seeking to navigate life’s 

pressures, uncertainties, and stresses with grace and 

resilience. 

Hayes’ extensive travels, teachings, and seminars 

have inspired countless individuals. His ability to 

translate ancient wisdom into contemporary relevance 

shines through in this work. For those seeking a life of meaning, 

significance, contribution, and personal fulfillment, How To Own 

Your World is an essential read. Check it out on Amazon at 

https://amzn.to/3RsdEwv 

Kickstart Kids: Youth Empowerment 

Through Character and Karate 

Kickstart Kids is a Texas Education program that integrates 

martial arts into the school day to teach character to middle 

and high school students. It was founded by the Legendary 

martial arts master and movie star Chuck Norris in 1990, with the 

support of President George H. W. Bush. The program has grown 

to serve approximately 8,000 students in 60 schools across great 

state of Texas. 

The organization is driven by the belief 

that every child has the potential to achieve 

greatness. With that in mind, Kickstart 

Kids focuses on instilling core values like 

discipline and respect through the practice 

of karate. Children are led by black belt instructors, 

daily in-school lessons aimed to 

create a positive impact not only on their 

lives, but also on their families, schools, 

and communities. 

It is more than just a martial arts 

program, Kickstart Kids delivers a unique 

multi-year, progressive values curriculum through videos, 

stories, and group discussions. Through a holistic approach, 

it teaches students to be respectful, self-disciplined, driven, 

confident, and hardworking, fostering resilience, loyalty, and 

compassion. 

The program’s success extends well beyond the classroom, 

earning recognition with Safe School Awards from Crime Stoppers of 

Houston in 2015 and the North Texas Crime Commission 

in 2016. These awards underscore Kickstart 

Kids’ contribution to creating safer schools and communities 

across the state. 

Kickstart Kids remains committed to empowering 

a generation of youth with the 

character, resiliency, and community 

support needed to thrive. Inspired by 

Chuck Norris’s profound mission, the 

program continues to make a lasting 

impact on the lives of students and 

the communities they serve. 


We teach Character through Karate 

Kickstart Kids is an award winning in-school 

character development program that uses 

karate to teach life-changing values to middle 

school and high school students. The non-profit 

organization was founded in 1990 by martial 

artist, actor, and philanthropist Chuck Norris. 

For employment opportunities or to find out 

how you can help support this great cause, visit 

kickstartkids.org 

KickStartKids.org

INDUSTRY INNOVATIONS 

A Simple Formula to Get the Most Out 

of ChatGPT and Other Generative AIs 

for Your Business 

The RISEN Framework is a strategic 

model designed to optimize 

interactions with AI tools like 

ChatGPT. For martial arts school owners, 

understanding and applying this 

framework can lead to more effective 

business operations, innovative solutions, 

and a competitive edge in the 

market. Let’s unpack each pillar of the 

RISEN Framework and explore how it 

can benefit martial arts school owners 

with practical examples. 

1. Role 

Understanding Who is Involved 

In the context of a martial arts school, 

defining the role of the AI is crucial. 

The AI can act as an advisor, content 

creator, problem-solver, or strategist, depending on your needs. 

For example: 

• Advisor: Offer guidance on student retention strategies. 

• Content Creator: Develop marketing materials or social 

media posts. 

• Problem-Solver: Provide solutions to operational challenges. 

• Strategist: Help design new programs or classes. 

Example: A school owner uses ChatGPT as a marketing advisor 

to develop a new social media campaign aimed at attracting 

more students. 

2. Input 

Providing Data or Information 

The input is the specific data or context you provide to the AI. 

This could be details about your school’s current enrollment numbers, 

student demographics, feedback from classes, or specific 

challenges you face. 

Example: The school owner inputs data about declining enrollment 

rates during summer months and asks for marketing strategies 

to boost summer sign-ups. 

3. Steps 

Giving Clear Instructions 

Clearly outlining the steps or instructions helps the AI provide 

more accurate and useful responses. The more structured your 

instructions, the better the AI can assist. 

Example: 

1. Provide an overview of summer enrollment trends in martial 

R OLE 

I NPUT 

S TEPS 

E XPECTATION 

N ARROWING 

arts schools. 

2. Suggest innovative marketing tactics to attract new students. 

3. Recommend ways to engage existing students during 

summer. 

4. Expectation 

Defining the Desired Outcome 

Setting clear expectations is key to getting targeted responses. 

What do you want the AI to deliver? A detailed plan, a summary, a 

list of ideas, or something else? 

Example: The school owner expects a comprehensive 

marketing plan with actionable steps to increase summer enrollment 

by 20%. 

5. Narrowing 

Setting Limits and Focus Areas 

Narrowing down the scope helps the AI stay focused and 

relevant. This could involve setting word limits, focusing on costeffective 

strategies, or targeting specific age groups. 

Example: The school owner asks the AI to focus on low-cost 

marketing strategies and to keep the recommendations within a 

500-word limit. 

The RISEN Framework is a powerful tool for martial arts 

school owners seeking to harness AI for business success. By 

understanding and applying its five pillars—Role, Input, Steps, 

Expectation, and Narrowing—school owners can drive innovation, 

improve student retention, and maintain a competitive edge 

in the market. 


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SOCIAL 411 

14 Faces of Malware Unmasked For 

School Owners (Part 1) 

Malware, short for malicious software, refers to any program 

or code designed with the intent to harm a computer, 

network, or server is still around amist all the rave of 

AI. Given its pervasive nature, understanding the various forms of 

malware and how to protect against them is crucial for martial arts 

school owners who rely on technology for their operations. This 

article covers the first seven common forms of malware and offers 

practical tips for protection. 

1. Adware 

What it is: Adware tracks a user’s online activity to determine 

which ads to display. Although not inherently malicious, it degrades 

device performance and user experience. 

Protection Example: Use reputable ad-blockers and regularly 

update your browser to avoid unwanted adware. 

2. Ransomware 

What it is: Ransomware encrypts a victim’s data and demands 

payment for the decryption key. These attacks often begin with 

phishing emails containing malicious links. 

Protection Example: Regularly back up your school’s data and 

educate staff about phishing tactics to prevent ransomware infections. 

3. Fileless Malware 

What it is: Fileless malware uses legitimate system tools to 

execute attacks without installing any code on the target system, 

making it difficult to detect. 

Protection Example: Employ advanced threat detection tools 

that can identify unusual behavior within legitimate system processes. 

4. Spyware 

What it is: Spyware secretly collects information about a user’s 

web activity without their consent, compromising privacy and 

security. 

Protection Example: Use comprehensive anti-spyware programs 

and ensure all devices used in your school are protected. 

5. Trojans 

What it is: Trojans disguise themselves as legitimate software to 

trick users into installing them. They often enter systems via phishing 

emails or bait websites. 

Protection Example: Teach staff and students to download 

software only from trusted sources and to avoid clicking on suspicious 

links. 

6. Worms 

What it is: Worms are self-replicating programs that spread 

copies of themselves across networks, often exploiting software 

vulnerabilities. 

Protection Example: Keep all software up-to-date with the latest 

security patches and use network monitoring tools to detect 

unusual activity. 

7. Rootkits 

What it is: Rootkits allow attackers to gain control over a computer 

network or application. Bootkits, a more advanced form, 

infect the master boot record, making detection difficult. 

Protection Example: Use specialized rootkit detection tools and 

regularly scan for unauthorized software on your systems. 

Conclusion 

By understanding these common forms of malware and implementing 

robust cybersecurity measures, martial arts school owners 

can protect their digital assets, maintain smooth operations, 

and safeguard their reputations. Stay vigilant, educate your team, 

and invest in reliable security tools to keep your school secure. 

24 MARTIAL ARTS WORLD NEWS VOLUME 24 | ISSUE 4

Our Goal is to Help Young Minds 

GROW Stronger and EMPOWER 

them through Stories that will: 

• Inspire Their Imagination 

• Develop Their Moral Compass 

• Set Positive Examples Both Visually and Verbally 

• Prepare Them for Life’s Challenges 

Sarah B. Tucker, Author of 

The Adventures of Harry & Friends 

Book Series 

AdventuresOfHarryAndFriends.com

SOCIAL 411 

2 Art of War Principles for Martial Arts 

Schools to Fight AI-Powered Attacks 

As artificial intelligence (AI) and machine learning (ML) technologies 

advance, they become tools for both cybersecurity 

and cyber attacks. Martial arts school owners, like any 

other business owners, need to be aware of these AI-powered 

threats and take proactive steps to protect their businesses. The 

following thoughts explain AI-powered attacks and offers practical 

strategies for martial arts school owners to safeguard your school 

operations with 2 Art of War Principles. 

Principle #1 – Know The Enemy 

AI-powered cyberattacks use AI and ML to enhance the sophistication 

and effectiveness of attacks. Some common types 

of AI-powered attacks include: 

1. Adversarial AI and ML: Attackers manipulate or mislead 

AI and ML systems by introducing inaccuracies in training data, 

causing the systems to malfunction or produce incorrect results. 

2. Dark AI: This involves AI and ML engineered to exploit 

vulnerabilities in systems. Dark AI is often difficult to detect until 

significant damage has occurred. 

3. Deepfakes: AI-generated forgeries that appear very real. 

These can include fake images, videos, audio, or other media 

designed to deceive and manipulate public opinion or damage 

reputations. 

4. Fake Chatbots or Virtual Assistants: Attackers create 

sophisticated bots that mimic human interactions to trick users 

into divulging sensitive information. 

Art of War Principle #2 – Attack With Strategy 

A comprehensive cybersecurity strategy is essential for martial 

arts schools to protect their digital assets and maintain their 

reputation. Here are key strategies and practical examples: 

1. Protect All Work Tools: 

• Example: Ensure that all computers, tablets, and cloud services 

used in your school are secured with up-to-date antivirus 

software and firewalls. 

2. Know Your Adversary: 

• Example: Use cybersecurity services to identify potential 

threats and understand the tactics used by cyber attackers 

targeting your martial arts business. 

3. Be Ready When Every Second Counts: 

• Example: Automate your cybersecurity measures, such as 

regular scans for vulnerabilities and automated response protocols, 

to quickly detect and respond to threats. 

4. Adopt Zero Trust: 

• Example: Implement a Zero Trust model where every access 

request is verified before granting access, ensuring that 

only authorized personnel can access sensitive information, 

such as student records and financial data. 

5. Build a Comprehensive Cybersecurity Training Program: 

• Example: Educate staff and students about phishing and 

social engineering attacks through regular training sessions, 

ensuring everyone knows how to recognize and respond to 

suspicious activities. 

By implementing these cybersecurity strategies, martial arts 

school owners can enjoy several benefits: 

1. Enhanced Security: Protect sensitive information, such 

as student personal details and financial records, from theft or 

manipulation. 

2. Reputation Management: Avoid the reputational damage 

that can result from data breaches and cyberattacks, maintaining 

trust with students and parents. 

3. Operational Continuity: Minimize disruptions to your 

school’s operations by quickly detecting and responding to 

cyber threats. 

4. Cost Savings: Prevent potential financial losses from data 

theft, system damage, and ransom payments. 


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The Latest Guide 

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The world of martial arts is a very 

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on your mindset, discipline, and skills. 

“The Science & Secrets of Becoming 

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you’ll need to know to avoid the pitfalls 

and succeed as an instructor in the 

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Featuring contributions from 

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Arts Instructor” will no doubt help you 

take your career to the next level! 

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OLYMPIC FEATURE 

Olympic Judo Dreams: 

The 2024 Summer Olympic 

Judo Martial Arts Events 

As the 2024 Summer Olympics approach, anticipation is building for one of the most 

long-lived martial arts events: Judo. With a rich history and a reputation for thrilling 

matches, Judo promises to captivate audiences in Paris. This article will explore the 

competition structure, historical context, rules, and standout US athletes to watch. 

The Structure of Olympic Judo 2024 

The Judo competition at the 2024 Olympics follows a singleelimination 

format with a repechage system. This structure ensures 

that even those who lose in the quarterfinals and semifinals have a 

second chance to compete for a bronze medal. Each day features 

competitions for one women’s and one men’s weight category, 

culminating in the mixed team event on August 3. 

Matches last four minutes, but if no winner is determined, they 

extend into golden score overtime. Scoring in Judo is straightforward 

yet precise: 

• Ippon: Achieved through a perfect throw, pinning an opponent for 

20 seconds, or forcing a submission, instantly ending the match. 

• Waza-ari: Awarded for lesser throws or pins lasting 10-19 seconds. 

Two Waza-aris equal an Ippon. 

• Penalties: Shido (minor infringement) and Hansoku-make 

(grave infringement). Three Shidos lead to a Hansoku-make, ending 

the match. 

Historical Context of Judo in the Olympics 

Judo’s inclusion in the 1964 Tokyo Games marked a significant 

milestone, introducing the world to this ancient Japanese martial 

art in the Olympic arena. Founded by Jigoro Kano in 1882, Judo 

emphasizes maximum efficiency with minimum effort and mutual 

welfare and benefit. 

Laborde Delgado 

Yonezuka Jayne 



Key moments in Judo’s Olympic history include: 

• 1964 Tokyo: Judo’s Olympic debut. 

• 1988 Seoul: Women’s Judo introduced as a demonstration sport. 

• 1992 Barcelona: Women’s Judo became an official medal event. 

• 2020 Tokyo: Introduction of the mixed team event. 

• 2024 Paris: Continuation of Judo’s Olympic presence. 

Since its debut, Judo has showcased top athletes worldwide, 

and its Olympic legacy continues to grow. 

Rules and Regulations for Judo Olympics 2024 

Competing judokas at the 2024 Olympics in Paris will adhere to 

a stringent set of rules designed to guarantee fair play and safety. 

Matches last four minutes, with golden score overtime if no winner 

emerges in regulation. Scoring an Ippon immediately ends the 

match, while a Waza-ari is awarded for lesser throws or pins. Two 

Waza-aris equal an Ippon. Penalties like Shido and Hansoku-make 

maintain discipline, ensuring a secure and trustworthy environment 

for competitors. 

US Athletes to Watch 

The US Judo team features several standout athletes, each 

bringing unique skills and potential to the competition: 

• Jack Yonezuka: Currently ranked 20th in the men’s 73kg (161 

lbs.) class, Yonezuka’s technical prowess and strategic approach 

make him a formidable contender. 

• John Jayne: Ranked No. 32 in the men’s 90kg (198 lbs.) class, 

Jayne’s strength and agility are his key assets. 

• Maria Laborde: Ranked No. 11 in the world in women’s 48kg 

(106 lbs.), Laborde’s speed and precision set her apart in the 

competition. 

• Angelica Delgado: Currently ranked 19th in the women’s 52kg 

(115 lbs.) class, Delgado’s experience and determination make 

her a strong medal hopeful. 

The Thrill of Judo at the 2024 Olympics 

From July 27 to August 3, 2024, the Olympic Judo events in 

Paris promise to deliver excitement, skill, and drama. The mixed 

team event on the final day will be a highlight, showcasing the 

unity and collective strength of the athletes. 

As we look forward to the 2024 Summer Olympics, the anticipation 

for the Judo events is palpable. With its rich history, evolving 

competitive landscape, and a lineup of incredible athletes, 

Judo continues to captivate audiences worldwide. Whether you’re 

a dedicated martial arts fan or a casual observer, the Judo events 

promise to be a highlight of the Paris Olympics. 

Stay tuned for the thrilling matches and inspiring performances 

that will undoubtedly unfold on the Olympic stage. Here’s to the 

dreams, dedication, and triumphs of Judo at Paris 2024! 


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WIND—Stay light on your feet and move nimbly to evade and escape attempts to pin you down 

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Olympic Taekwondo Dreams: 

The 2024 Summer Olympics 

As the 2024 Summer Olympics in Paris draw near, martial arts enthusiasts around the 

world are gearing up for an exhilarating display of skill, speed, and strategy. Among 

the myriad of events, Taekwondo stands out with its dynamic combination of kicks and 

punches, promising electrifying matches that will leave spectators on the edge of their 

seats. Let’s delve into the world of Olympic Taekwondo, explore the rules and layout 

of the matches, and highlight the top US athletes to watch. 

The Art and Rules of Olympic Taekwondo 

As we’ve seen the ‘sport’ of Taekwondo continue to evolve, 

especially over the past few years, and despite some of the controversy, 

the Olympics is a time we can all celebrate the arts that we 

love, and watch some of the best athletes in the world represent 

their countries with pride. 

Taekwondo is a martial art that requires athletes to kick and 

punch their opponents while avoiding strikes themselves. The 

matches are fought on an octagonal mat measuring 8-10 meters, 

with each bout consisting of three two-minute rounds and a 

one-minute rest in between. The objective is to score points by 

landing forceful kicks and punches on designated target areas: the 

midsection and the front and sides of the head. 

Here’s a breakdown of the key rules and scoring system: 

Scoring Points: 

• Punches to the Body: 1 point. 

• Kicks to the Body: 1 point (additional points for spinning techniques). 

• Kicks to the Head: 2 points (extra points for spinning techniques). 

• Knockdown: Extra points awarded. 

Match Conduct: 

• No grabbing or holding the opponent’s equipment or kicks. 

• No turning your back on the opponent or falling down. 

• Disqualification can occur after severe or multiple penalties. 

• A sudden death round decides a tie, with the first point landing 

determining the winner. 

• Replay can be requested by a coach if points are disputed. 

Matches are overseen by a referee and three judges who 

press buttons when they see a point scored. Competitors win by 

accumulating the most points, achieving a knockout, or if their opponent 

is disqualified. 

CJ Nickolas 

Jonathan Healy 

Faith Dillon 

Kristina Teachout 



US Athletes to Watch 

The US Taekwondo team is bringing a formidable lineup to 

Paris, with several athletes ranked among the top in their respective 

weight classes: 

• CJ Nickolas: Currently ranked No. 2 in the men’s 80kg (176 

lbs.) weight class, Nickolas is known for his powerful kicks and 

strategic acumen. 

• Jonathan Healy: Also ranked No. 2 in the men’s 80kg (176 

lbs.) weight class, Healy’s agility and precision make him a 

strong contender for the podium. 

• Faith Dillon: Ranked No. 9 in the women’s 57kg (126 lbs.) 

weight class, Dillon’s tenacity and technique have earned her 

a spot among the world’s elite. 

• Kristina Teachout: Competing in the women’s 67kg division 

(148 lbs.), Teachout’s experience and skill set her apart as a 

serious medal contender. 

Taekwondo’s Olympic Journey 

Taekwondo made its Olympic debut as a demonstration sport 

at the 1988 Seoul Games and appeared again in 1992 in Barcelona 

where American Herb Perez won Gold in the men’s middleweight 

division. It wasn’t until the Sydney 2000 Games that Taekwondo 

was included as a full medal sport, and it has been a staple of the 

Olympics ever since. 

Historically, athletes from the Republic of Korea have dominated 

the sport, but recent games have seen a diversification of 

winners. Notably, at the London 2012 Games, gold medals were 

distributed among athletes from eight different nations, showcasing 

the global reach and competitive nature of Taekwondo. 

Countries like Vietnam, Afghanistan, Gabon, Niger, and Jordan 

have all celebrated their first Olympic medals through Taekwondo, 

highlighting its significant impact. 

The Tournament Format 

The Olympic Taekwondo tournament follows a single-elimination 

format with 128 competitors divided into eight divisions. Each 

division features a 16-person bracket. Competitors who reach the 

finals fight for the gold medal, while the losers of the semi-finals 

contest for the bronze in the repechage round. This format ensures 

that every match is crucial, adding to the intensity and excitement 

of the competition. 

Mark Your Calendars 

The Taekwondo events at the 2024 Summer Olympics are 

scheduled from August 7-10. With a mix of seasoned champions 

and rising stars, these matches are set to deliver unforgettable moments 

of athleticism and spirit. Whether you’re a dedicated martial 

arts fan or a casual observer, the Taekwondo events promise to be 

a highlight of the Paris Olympics. 


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GRANDMASTER HERBERT 

PEREZ 

Gold Medal Olympian - Gold Medal School Operator

Herb Perez, who at age 32, competed in his 

first Olympic Games, has been anointed 

champion and leader in the martial arts 

for many years. He is a six-time U.S. National 

Team Captain, and a three-time winner of the Pan 

American Championship. Herb has served on the 

Executive Committee, Membership and Credentials 

Committee (Vice Chairman), International 

Relations Committee and the Athletic Advisory 

Council for the United States Olympic Committee. 

He was a member of the Board of Directors of 

the U.S. Olympic Committee Taekwondo Hall of 

Fame, Black Belt Magazine Hall of Fame and was 

the 1992 United States Olympic Committee Taekwondo 

Athlete of Year. In 2002, Herb Perez was 

awarded the USOC George Steinbrenner Award 

for his work in rebuilding the Afghanistan Olympic 

Committee’s Taekwondo and Judo programs. 

Finally, in 2005 Perez was selected by the World 

Taekwondo Federation as the US representative 

to the Sport for All Committee. 

Perez is one of the most successful athletes in 

Taekwondo. He was 9 years old when he walked 

into a martial art school and discovered a passion. 

In 1983, he competed in his first National 

Taekwondo Championship and two years later 

earned a bronze medal. Success came rapidly, 

with many medals and honors culminating in the 

1992 Olympic Gold Medal At the age of 32, he 

achieved his dream of an Olympic Gold Medal as a 

middleweight competitor in Taekwondo at the 1992 

Games in Barcelona. The years between were filled 

with struggles, disappointments, hard work and 

dedication - the stuff of which inspiration is made. 

Perez’s dedication to the sport of Taekwondo 

is complete. He still trains daily and thinks about 

Taekwondo “constantly.” Herb says, “This sport 

teaches everything you need to succeed in life: 

patience, self-discipline, determination, and perseverance. 

There are no excuses in the world of Taekwondo. 

It’s a very honest place to be. I always tell 

the students I teach: it’s not how you start but how 

you finish.” Every year since 1988, Perez has trained 

25% to 30% of the men’s national winners. He is active 

in promoting the martial arts, conducting seminars, 

and training camps. Perez also performed 

three seasons as “Olympus” on the internationally 

syndicated television show WMAC Masters. 

Perez authored the book “Taekwondo for 

Children” in 1996. He was a contributing editor for 

Rainbow Publications. He wrote a monthly column, 

“The State of Taekwondo,” for Black Belt Magazine. 

Perez has written monthly submissions for Karate - 

Kung Fu Illustrated, and Martial Arts Training. In his 

articles, Perez explores all aspects of the modern 

day Taekwondo practitioner from the practical 

technical arsenal to the history and development of 

the Olympic Sport. 

In his continuing effort to raise the bar for education 

in the fitness arena, Perez founded Gold Medal 

Productions LLC. in 1998. This state of the art 

production house has developed over 135 titles for 

the martial art and fitness Video/DVD market. Most 

recently, GMP filmed the television commercial and 

video product for the “The Winning Spirit”. 

In 2005, Perez founded High Level Training LLC, 

and obtained an exclusive contract with USA Taekwondo, 

the national governing body for the Olympic 

sport, to develop curriculum for all Taekwondo 

coaches, referees, and athletes. HLTC additionally 

was responsible for implementation of a full service 

training program which included on-site delivery 

and training of all levels of presenters at the general 

membership of the NGB. 

In 2006, HLTC opened its High Level Training 

Center in Foster City, California. Gold Medal Martial 

Arts currently trains over 400 local children using 

its patented program “T.O.R.C.H.” (The Olympics 

Really Can Happen). Perez’s TORCH program is being 

implemented by instructors across the country 

to teach the Olympic sport of Taekwondo. 

In the area of martial arts marketing, Perez was 

responsible for securing the rights for ADIDAS 

Korea Taekwondo products for the two largest 

manufacturers in the USA. Sales of these products 

in the US totaled over 3 million dollars in year one 

of the agreement. Building upon his success with 

Adidas, Perez has negotiated the exclusive rights 

of NIKE Korea Taekwondo products in the USA 

market. Sales in the initial year exceeded 2 million 

dollars and reached 5 million in year three of the 

agreement. 

In 2009, Perez was elected to the Foster City 

City-Council where he guides policy and a 30 

million dollar Budget yearly. The City remains 

fiscally sound and is the pride of the Peninsula. 

He championed two groundbreaking ordinances 

of families and the community; Non-Smoking and 

the Gatekeeper. 

In 2015, Perez was re-elected to the City Council 

and elected Mayor of Foster City. 

In demand as a teacher, coach, producer and 

seminar leader, Perez is also the Director of International 

Projects for the Olympic Council of Asia.

COVER STORY 

MAWnews: You have a long list of accomplishments 

in your storied career, so I’m 

curious, what was your original inspiration 

for getting into martial arts? 

HP: Well, I was an inner city kid, but pretty 

peaceful by nature, so it turned out, I really 

needed self-defense. 

My mom was a bit of a hippie and had left 

my dad when I was young. As a young child I 

was bullied but eventually got tired of running 

from the other kids. I read a book called the 

Son of the Flying Tiger and the Taekwondo 

character seemed bigger than life, and wasn’t 

afraid, so I decided I want to search out a 

Taekwondo school. 

When my mother and I moved into a new 

neighborhood, the cycle of bullying started 

again, and one day as I was running away 

from a group of bigger kids, I ran past a Taekwondo 

school, and the images of the character 

in the book triggered my memory. So, the 

next day I made my way back to that school. 

Interestingly, that was the last day I ever ran 

from the other kids. The rest is history. 

First, I grew up in New York, which is 

where most of my early childhood traumas 

happened. We moved around a little bit and 

I ended up in Hoboken, NJ. 

I found a school to train at, but when I visited, the instructor 

looked at me and said, “You’re too short. Not flexible enough. 

You’ll never be any good.” So I said, “Well, I kind of need Taekwondo.” 

But he told me that my mother had to enroll me in the 

program. I wouldn’t recommend this today, but I told the instructor 

Grandmaster Perez Knows That To Be the Best, You Have to Surround Yourself with The Best! 

that I’d take the paper to my mother downstairs, and she’d register 

me. I simply went downstairs and I pretended she was there, and 

signed myself up at 9 years old. 

Obviously the instructor could tell it was the signature of a 9 

year old, but let me train anyway. I was taking music lessons at the 

time, so I took the money that 

was supposed to be for the music 

lessons, and paid my martial 

arts tuition instead. My mom 

didn’t know about my martial arts 

training in the beginning. 

MAWnews: There are a fair 

amount of Taekwondo schools 

that are deeply focused on the 

sport element(s) of the art, and 

the Olympics. How do you feel 

about that and when did you get 

involved in that? 

HP: For me it was simple. 

First, I liked fighting (in the sparring 

sense), and then I liked the 

empowerment that fighting gave 

me. I realized that I happened 

to be training in a school where 

the instructor was a national 

champion. He was a student of 

a national champion in Korea, 


COVER STORY 

which back then would have been world champion. 

So he liked fighting too, and we spent a lot of time in 

class focused on it. About half our class was dedicated 

to forms and the other half towards real Taekwondo 

fighting, full contact with chest protectors. I really 

liked it, so I practiced every chance I could, and then 

I started winning. So I fought in his tournament as a 

yellow belt. I took 4th place, but I liked it so much that 

I kept doing it and eventually won 1st place after that. 

Which became a bit of a pattern for my results. Every 

belt rank I would advance, I would take 4th and then 

go back to class and train really hard, and go to the 

next big tournament and take 1st. I really had a passion 

for fighting since I started in 1973 at 9 years old, 

through the rest of my competitive career. 

MAWnews: The 60s and 70s in the Martial Arts were a 

pretty rough and tumble time compared to nowadays. You had the 

Jeff Smiths of the world and the Jhoon Rhee offshoots in Texas, then 

in the northeast. How do you see the market now in comparison? 

HP: Yeah. You know, kids weren’t coming to Taekwondo 

schools to learn life skills back then. They were trying to learn to be 

fighters or they were tough guys trying to be tougher. Or they were 

kids who felt like they needed to get tough. It wasn’t a place where 

kids were going there to feel better about themselves or learn life 

skills like patience, perseverance, and determination. 

It was probably worse than Jiu Jitsu is now, in the sense of why 

you were there. Kids don’t go to Jiu Jitsu schools to learn life skills. 

They go to Jiu Jitsu skills to defend themselves and learn how to 

be better at that. I think Jiu Jitsu is a great art. I was fortunate to 

meet a lot of those guys early on. A lot of my friends practiced. It 

was never my thing and never will be for different reasons, but I 

respect it. As a martial art it is very scientific and one of the better 

ones in that regard. 

MAWnews: It’s interesting how many martial arts have similar 

patterns in their evolution. Like what the Machados have done 

with their Jiu Jitsu and kids. If you look back at Judo, Karate, and 

Grandmaster Perez Dominated the TKD Competition Circuit for More than a Decade. 

Taekwondo the curve has been the same. So when you began, did 

they have kids in the school? Were kids in the school a common 

thing or not? 

HP: It was a common thing to have one class for kids. You 

showed up and whoever was there was there. It was a class that 

was for an hour and a half, but there was no specific group of kids. 

There was a transformation that happened at some point and I 

can’t remember when it occurred. But certainly when I started to 

teach, I taught kids. Although I had a bunch of adults, my classes 

were mostly kids during my competitive years. 

In a sense, they were victims come and go. It’s an interesting 

thing because you know the school I was in had thousands of 

people that probably came through it in only 25 states. It was kind 

of a place that you came to and you survived, then you got taught. 

If you stayed long enough, you got promoted and everybody that 

came through was what I call a victim. You were either going to 

survive or not. If they survived, then they would get taught and 

they’d learn the way through doing it, as opposed to somebody 

telling you to respect them. You learned respect through the doing 

of the Do. 

MAWnews: Fast forwarding, you became a very 

effective student seeking to master your craft, and 

that leads to the Olympic Trials. Can you describe 

that process because I think a lot of people don’t 

understand how it worked back then or now? 

HP: In the beginning, they experimented with 

various trial methods because they were trying to 

yield the best athlete. The question was, what was 

the process necessary to yield the best Athlete? 

They were afraid that at any given moment, the best 

athlete could get injured and then you wouldn’t have 

that athlete in the trial process. Originally, you won 

the national championships, you were on the US 

National Team and you went to all the international 

events. During my time, they started to do a trial 

process, which was initiated in part by the International 

Olympic Committee and the USOC. That was a 

process where you determined who your top four to 

continued on page 46 


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COVER STORY 

continued on page 43 

GM Pereze Cut His Teeth in the “Rough and Tumble” Era of Competitive Martial Arts 

six athletes were. The top four were from nationals and they took 

two wild cards. Which were wildly abused back then, where they 

were individuals that maybe shouldn’t have been there, but they 

had the favor of the organization or whoever was in charge at any 

given time. So you might end up with two guys who shouldn’t be 

there, still make it to the trial process. 

Those six would then fight a round robin format with the top 

two would come back three weeks later and fight each other, number 

one seed wins once, it’s over. Number one seed loses, they 

fight twice, and if he wins, then it’s over. If he doesn’t, then he loses 

to the second seed. That was pretty much the trial process that 

stayed in place until the last six years or so. The only difference 

was you would fight all those in one day, so you’d have six people 

round robin and then later that afternoon you’d fight the same guy 

again. So you might have to fight the same guy three times depending 

where you are in the mix. I was fortunate that most of the 

people that I beat, I beat the first time and then I beat the second 

time. Whatever the trial process was didn’t really seem to matter 

to me, I worked my way through it. Even the political challenges, 

which were numerous. 

MAWnews: Was this in Colorado Springs at the time? 

HP: Yes, it was in Colorado Springs. And the organization was 

run as most organizations are by political powers. 

It was good for me because I had to fight really well to make it 

to the international events, it prepared me well for the next steps. 

Regardless of how ‘political’ the process became, or whoever was 

in power or, whoever didn’t like you, or whoever wanted one of 

‘their’ students in that spot, or whatever ‘back room’ deals were 

going on, and there were a lot of them, it didn’t really matter to me. 

My results were up to ME, and ME alone. I think an athlete needs to 

take responsibility for their own success and their own disaster. So 

they say failure is an orphan. I’m the father of my own failure. That’s 

the way I look at it. 

MAWnews: Beautiful. You know, there was a sport karate kickboxing 

match in Germany in the 70s. Jeff Smith fought a German 

fighter in a lopsided fight, where if there were 50 people watching 

the fight today, 49 of them would say Jeff won by a lot, but he 

didn’t win. Kickboxing was really big at that time, on ESPN and 

getting a lot of coverage. They were selling out Madison Square 

Garden, it was a big deal. When the reporter put the microphone 

in Jeff’s face after the fight and said, “You lost what appears to be 

a very unpopular decision. What do you think about that?” Jeff 

responded by saying, “Well, it’s my fault, If I would have knocked 

him out, there wouldn’t be any questions. My fault.” Internal locus 

of control is a championship trait, wouldn’t you agree? 

HP: Yes, I think so. It’s hard at the moment. There are emotional 

moments. I’ve had my share of times where that’s happened to 

me, like once at the World Championships in 91, at team trials in 

88, and a team trials in 91. The difference was in 91, I took control 

of my own destiny and went back in and beat the individual to 

death. Like within an inch of his life, so 

that even a blind person in the audience 

couldn’t cheat at that point. What I did 

needed to be done. As grandmaster 

Smith said, you’re the master of your own 

success and you’re the master of your 

own disaster, right? It all worked out for 

me. The times where I didn’t win that I 

thought I should have won, helped refine 

me. When I did get to the moment that 

did matter, which was the World Cup and 

certainly the Olympics, I won because I 

understood the pain of losing. 

MAWnews: Surrounding yourself with 

‘winners’ is so important. How do you garnet 

this positive competition and camaraderie 

through the olympic process? 

HP: Once you’re selected to the U.S. 

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that you attend, and we all did Olympians, But ALL Students Can Benefit from His Champion Mindset, Philosophy and Knowledge. 

that 


COVER STORY 

because we love getting together with our friends and 

our teammates. Before that, there were athletes who 

lived at the Olympic Training Center in their development 

program. There was no reason to be there because the 

best coach was a coach that was coaching you at home. 

The best part of being together with the team was the 

team itself, not necessarily the coaching. Today there is 

such a dislocated bifurcated effort on behalf of the USA 

Taekwondo, that has become so insular, and politically 

focused, that it’s nonsensical. The way they’re selected, 

who gets through the process, the favoritism, and the resources 

has gone the wrong direction. In my opinion it’s a 

very secular silo based mentality, which would never have 

survived the Olympic movement when I was on the USOC 

Board of Directors or in the various roles I served. 

It doesn’t yield the best athletes or access the grassroot development, 

and as a result the US doesn’t have the results it used to have 

when it was a robust organization. The AAU, quite frankly, is doing 

a better job of grassroot development and programming which has 

led to a much more robust funnel. So you get a lot of great athletes in 

the pool. In fact, three out of the four athletes on the Olympic Team 

this year came through the AAU programs, which is a testament to 

their success. I think you’re going to see more of that as that organization 

continues to grow and they invest in the athlete development 

components of it. 

MAWnews: If we look at countries like Korea, China or Japan, 

where athletes of these teams are living together for a large part 

of the year and they’re training together at an incredibly high level, 

Then you look at the component of funding, what do you think it 

would take to accomplish something like that in the US? 

HP: It’s not just a difference in funding. It’s a difference in 

philosophy. So the kids here in the United States have many things 

they can do and many different sports they can choose on the college 

path. For example, the community I’m in has homes that are 

$3,000,000. These kids aren’t going to be professional Taekwondo 

athletes, they’re going to be doctors, lawyers, and tech guys. 

They’ll go to Stanford, Harvard, and Yale. So those 

kids aren’t going to be willing to do what’s necessary 

to make an Olympic team. They’re going to be 

doing what’s necessary to get into an Ivy League 

school. Towards that end, the process is where you 

have to go around the world and chase points. That 

means 

that 

you’re not living at home, 

so you’re traveling 12 

months out of the year. 

You’re not getting the 

best results because you 

can’t peak. But that’s 

how you make Olympic 

teams. We’ve had people 

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tournaments where they know the best players aren’t going to be 

and amass points, so they end up with the most points and end 

up in the top six. So they go to the Olympic Games and then quite 

frankly, they don’t do well because they don’t have the skill set to 

do well against these other countries. 

The other countries who have funding for development, do it 

because they don’t do well in other sports. So they fund Taekwondo 

because it’s a medal opportunity and that may be the only 

medal that they get. In a lot of cases, in these smaller countries, 

you can gear up a Taekwondo athlete for a medal performance in 

three years. Whereas they probably can’t gear up that athlete in 

any other sport. But Taekwondo is one of those sports where you 

can gear up an athlete in three years and make them competitive 

on the world stage. Especially “today’s” Taekwondo as such a 

sissified version of itself. You don’t have to be physically durable 

or strategically intelligent to win. It’s not the same as when it was 

the type of Taekwondo game that was happening in the past. So I 

think that’s one of the major challenges. 

“what I suggest people do is raise 

your culture in your school. Build 

a culture that yields that result” 

MAWnews: What is your analysis of the current state of 

Taekwondo both in the country as well as the whole landscape 

globally? 

HP: I’ve served on the WTF board as the education chair and I 

was the vice-chair of the technical committee. I created the rules 

that were multi-tiered points which were more than one point for a 

technique based on the difficulty of it and then its likelihood for being 

executed versus success. Then the electronic scoring system 

debacle. Electronic scoring systems were implemented, because 

some (perhaps even many) referees were cheating, were so inept, 

not trained well, and/or didn’t care. They went to electronic scoring 


COVER STORY 

I was brutally honest about who 

I was, what I was good at, and 

what I was bad at. I did a pretty 

good job of self-evaluation. I 

then surrounded myself with 

people who were brutally 

honest with me about evaluating 

me as an individual. Those two 

things have served me well.” 


because they said then, at least it’s equally unfair. The unintended 

consequence is that techniques aren’t scored anymore. What’s 

scored is lifting your leg or hand and touching an electronic thing. 

Whether it’s a technique or not, as long as it touches the sensor, it 

gets points. 

Now we’ve ended up with a bunch of dancers who are flexible, 

but not technically strong. In fact, the only thing that happens in 

Taekwondo matches now is people’s feelings get hurt. Nobody 

physically gets hurt. If somebody gets hit in the face, they barely 

feel it, and carry on like nothing’s happened; because, nothing did 

happen. It’s kind of funny to watch because it wasn’t even really 

a kick. If I kicked you in the face, you were going to take a nap for 

a while. If you were to take the electronic chest protector off, and 

have them really fight, there are a handful that could still do it. 

There’s one or two Americans that might and certainly others from 

other countries, but the majority of them wouldn’t survive a real 

old-school Taekwondo match. So that’s another one of the challenges. 

I don’t know anyone that did Taekwondo at a time when it 

was real contact Taekwondo that watches the current Taekwondo. 

I can’t watch it. I try, but I turn off the TV pretty quickly. 

MAWnews: Yeah, in the last Olympics, I was inspired by the 

traditional karate forms demonstrations. They showed the power 

and precision of their art. The kumite was a little bit sporty, but they 

were making ‘real’ contact. By contrast to Taekwondo, you have 

to ask “What are we doing here?” The rules have yielded these 

results, right. When you modify something (the rules, etc), the players 

figure out how to maximize it. Where are we going, and what 

do you think out outlook is? 

HP: Well, the US has been embarrassing internationally in the 

men’s division for quite some time. I think this year they have at 

least a ray of sunshine in one or two divisions. They have two men 

going for the first time in a long time that are actually qualified 

men. One individual has a good chance of medaling and the other 

individual may medal depending on his draw. The women also 

could also medal. We had one athlete who qualified in the top six 

and that meant automatically going. We also had a number of athletes 

that qualified in 

regional tournaments. 

They didn’t qualify 

as being top in the 

world, but you never 

count anybody out at 

the Olympic Games 

because. In 1988, you 

know, we had women 

that nobody thought 

they would win and 

they won. Everybody 

expected Jimmy to 

win, but the winning 

medal total I wouldn’t 

have expected or 

called. So I never 

count anybody out. 

My comments about 

Taekwondo are not 

really about the athletes, they are more about the organization and 

the people that run it and don’t understand it to make rules that 

actually make sense. 

With regard to the forms, Koreans still copy the Japanese 

forms because Koreans didn’t have forms, they came from karate. 

So to be honest, it would make more sense for them to copy the 

American Point Karate circuit creative forms because it’s all kind 

of made-up anyway. You look at basketball, it’s evolved into this 

amazing game of ability. But you look at karate fighting, it hasn’t. 

They still use traditional stances and fighting that doesn’t make any 

sense. The forms are still traditional, which is great because they’re 

done well. But if you compare that to old school Mike Chat or John 

Chung, or some of the guys who are doing creative forms now it 

doesn’t make any sense. I think that’s a longer different conversation 

with regard to traditionalism or dance, but I think that if you’re 

going to do forms, then you go to the place where you make it as 

athletic as you can, because that’s where the evolution 

of any sport goes. 

MAWnews: Interesting. What’s your analysis of 

Taekwondo organizations globally, like the Kukkiwon 

with its new president (Dong Sup Lee), and 

new plans relative to the art? 

HP: The Kukkiwon doesn’t have anything to 

do with the Olympic sport. It’s a traditional martial 

art organization that was originally created by 

the Korean government. I’ve been doing a lot of 

educational work with them. I do teach some of 

their seminars and I most recently got my ninth dan 

from the Kukkiwon. I was fortunate enough to pass 

and and currently I’m the only person in the world 

to have an Olympic gold medal and a Kukkiwon. I 

was the first person to do it and currently the only 

one. As people get older they’ll catch up obviously, 

which is great, but I was happy to be able to do that 

and stay in the room long enough.

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COVER STORY 

The Kukkiwon has a different focus, and 

that’s to try to maintain what they consider 

to be the traditional aspects of Taekwondo. 

They don’t interact other than in a financial 

sense with the WT at all. The WT is a political 

organization that is the governing body for 

this sport internationally in the international 

governing body. So it deals with NOC’s 

which are the National Olympic Committees 

and the NGB’s, which are the national 

governing bodies of each sport. It’s a very 

political organization and its leadership 

continues to stay in Korea because Korea’s 

got a love for it. But similarly, international 

baseball is not in America and at some point 

the Koreans are going to have to loosen their 

hold on the WT because it’s not run by their 

best and brightest, nor is it run by the best 

and the brightest in the world. 

MAWnews: Yes. The new Kukkiwon President, Dong Sup Lee, 

has been pretty clear that they want to be the traditional version of 

Taekwondo and not deal with the Olympic situation. Where do you 

think Olympic Taekwondo goes from here? 

HP: So the Olympic sport of Taekwondo doesn’t matter, nor 

should it matter. That’s coming from a guy who’s won it in various 

arenas. The Olympic sport of Taekwondo is just a moment in time 

that matters only because it should demonstrate the highest level 

of competition available in the sport and it currently doesn’t do 

that. What we practice in the dojang and what we have to teach in 

the dojang now is traditional forms and sparring. We have to teach 

what we think Taekwondo is. If you want your kids to compete on 

the national stage, you have to teach to match that. It’s one of the 

only sports where you have to teach something different. When 

you play soccer, you teach what you need to teach to be a Premier 

League player or a Championship League player. When you teach 

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basketball, you don’t change what you have to teach. Taekwondo 

has an identity crisis, and until it deals with its identity crisis it’s going 

to cease to matter. 

MAWnews: What do you think the AAU is getting right? 

HP: Inclusiveness. So they have an inclusive program where 

they support local clubs, athletes and everybody is treated well 

and feels welcome. They all have an opportunity. They compete, 

have a number of different venues, and they have the largest 

numbers because Bobby Stone is a great individual and an amazing 

leader. I just did a podcast with him and the head of their TOPS 

program, which is their lead athlete program. His name is coach 

Giambi who is also a great individual. They’re working with Juan 

Moreno, who is an Olympic silver medalist and world champion. 

They couldn’t pick a better group of people to lead because 

they’re leading from their hearts and not their pocketbook. 

MAWnews: That sounds like a good path and great leadership. 

So with your deep experience in Taekwondo both as an Olympic 

gold medalist and as a successful school operator, how do you 

navigate the balance between preserving the traditional values 

of martial arts and still adopting innovative approaches for new 

generations to rise, both in the business and in the sport? 

HP: The way of Taekwondo comes through doing Taekwondo. 

When you read the book called the Right Stuff by Tom Wolfe, he 

talks about astronauts. It discusses how they became astronauts, 

how they treated each other, and how you learned to be a good 

astronaut. It’s all about how you become a member of the tribe. It 

doesn’t have to be written down, you learn it through doing it. So 

what I suggest people do is raise your culture in your school. Build 

a culture that yields that result. You can’t tell somebody to respect 

you. They have to respect you through how you carry yourself and 

how you do what you do. That’s the same in Taekwondo. I maintain 

the culture of Taekwondo in my school by how I teach, what I 

teach, what I say and what I do. 

Most recently, I’ve created a program to educate modern day 

masters of Taekwondo on how to teach better. Just how to teach 

better, not what to teach, but how to do it better so you have good 


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Even Pre-School Age Students Benefit from GM Perez’ Powerful Life Lessons, and Champion’s Spirit. 

results. It was an extension of a program that I created for USA 

Taekwondo, which they still use, on how to coach better. I developed 

their coaching identification program, athlete development 

and referee programs many years ago. Recently, I’ve been excited 

by the Kukkiwon, and we’ve developed a program to teach that 

culture. How do you build a culture? What do you do? How do you 

understand today’s marketplace and become a better instructor? 

So along with Leon Preston, an international referee and educator 

and myself, we’ve just finished it. We’re launching it soon with the 

first group of individuals that will be handpicked to go through it. 

We’re limiting the amount of people that we actually take through 

the process. So that’s my personal effort. I know many people 

make different efforts, but at the end of the day, I believe this will 

become the Good Housekeeping seal of education for Taekwondo. 

So if you look at a school, you’re going to look at this certification 

and say, I know this instructor learned how to teach. He knows 

what to teach, but more importantly, knows how to communicate 

to my child so that my child learns and gets better. Right now there 

are so many organizations teaching members, but they don’t know 

what to do with them. They get all these members, but don’t know 

how to teach them. 

I spoke to one individual who runs a professional company and 

he gets a ton of members. I said, “What’s the retention like?” He 

says, “Well, we’re trying to figure out how not to lose members 

after eight months.” I was shocked because most of my members 

are with me for three to five years, and many of them are with me 

till they go to college. So when I heard that these guys were great 

at getting members, but they had no idea on how to keep the 

members, and on what to do with the members once they had 

them. They just taught what they were taught by their instructor. 

But really longevity and retention is what matters. We had a 3% attrition 

rate when most schools have a 33% rate. So that’s how you 

build schools of mass. 

MAWnews: Yeah, any attrition rate over 5%/month is a crisis. 

Any attrition rate under 3.5%, to 3% is pretty good and anything 

under 2% you’re probably in the top 10% 

in the industry. So many schools are 

dropping out 10, 12, and 14% a month. 

Organization by organization, you can 

see who’s doing a better curriculum 

management job through these numbers, 

but still the teaching pedagogy is 

such a core component, right? 

HP: We have a test version of the 

program coming out soon, so we’re in 

the beta phase of testing it, but we’ve 

already developed a ton of content. The 

course units are assembled, and the exams 

are complete, so we’re excited by 

changing the landscape. The question 

becomes, how do you balance teaching 

what you love, what you want and teach 

to create good quality outcomes, without 

being a dancing monkey “just” so 

that the parent pays for another month. 

That’s why on a professional level, I don’t do month to month 

agreements. I have no interest in that because I want children that 

are committed for at least a year. We don’t sell three and five years, 

but every year they can make a decision because I don’t want to 

be dancing. 

MAWnews: What lessons do you feel you encountered and 

benefited from through the Olympic training and competition process, 

that you think most clearly translate into that of any successful 

large martial arts school business? 

HP: I just finished a book and I’m in the process of editing it. I 

had written my first book for children and now I have 2-3 actually 

that I’ve just finished. One is a cookbook and that’s going to be a 

fun one. The second one is an experiential life book about my life, 

and that’s a very personal thing that I probably won’t share until 

I’m dead. The third one, which I just finished, is a technique book 

based on one person’s life, successes, challenges and failures. The 

working title is One Champions Pathway. 

So things in my life that I’ve learned, thought were important to 

learn, and the mentors I’ve had are brought out in the book. It goes 

through all of those things like mentorship, what you need to be 

successful, but at the end of the day, you need to start with a clear 

mirror that doesn’t distort the reality of who you are. Then you have 

to open your eyes. 

I’m studying Buddhism now and it’s my final journey, an extension 

of the person I want to be. I don’t think I could have been that 

person until this point in my life because competition Taekwondo 

doesn’t allow you the space to be the person that you ultimately 

want to be. Ironically, I started Taekwondo for that reason. So there 

is this understanding I think comes in martial arts and it’s in Buddhism 

for sure. It’s the idea that you need to be present in the moment 

and then you have to be brutally honest with yourself about 

who you are. It asks the questions, what is this and who am I? This 

is what my mentor in the study of Dharma is trying to explain to me, 

and I’m just really new to this. I don’t even want to pretend like I 

understand it all which is one the beauties of it. 


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In the beginning, I was brutally honest 

about who I was, what I was good at, and 

what I was bad at. I did a pretty good job of 

self-evaluation. I then surrounded myself 

with people who were brutally honest with 

me about evaluating me as an individual. 

Those two things have served me well. 

I was brutally honest about who I was, 

what I was good at, and what I was bad at. 

I did a pretty good job of self-evaluation. I 

then surrounded myself with people who 

were brutally honest with me about evaluating 

me as an individual. Those two things 

have served me well. 

Then you’ve got to be willing to listen to 

that mentor and hear what they’re saying. 

Continue to talk about “I” statements rather 

than “You”. Anytime somebody criticizes 

someone, they’re so quick to say “you” and 

when what’s needed is to start with “I”. So 

those things have served me well. 

When I opened my school, I was fortunate enough to have 

owned a video production company, Century was my partner in 

and I filmed their original series of videos for MAIA. It was then that 

I came across Frank Silverman, who is an amazing bright individual 

and Mike Metzger. Mike and Frank are my two best friends and 

my business mentors who I listen to. They think I should listen to 

them more. But as a result of them and their mentorship I was able 

to grow using my Taekwondo, perseverance, determination, and 

patience in their methods to grow my school from zero to 850 

members in a period of time. COVID killed everybody, including 

us, but now we’ve built back up to where we want to be and so 

that those lessons are important: #1 self-reflection, brutal honesty, 

#2 a mentor that can be honest with you and you can listen to, #3 

you’ve got to be willing to put in the time and the work to make it 

work again, especially post COVID. 

The rest of it, and I cover a lot of this in the book, is the nuts 

and bolts of it. It’s kind of interesting because when I finished 

the book, did all this stuff, and now in the review process, I realized 

that the book is a resource. So when people ask me these 

kinds of questions, it’s a resource. Take something if it’s good for 

you, use it. If it’s not, don’t use it. if it resonates with you, then it 

resonates with you and you need. I always explain to people, the 

world is full of people that watch late night TV and buy late night 

gadgets, because everybody wants a quick fix. Unfortunately, 

there’s nothing quick about doing the martial arts, learning the 

martial arts or mastering it, and there’s nothing quick about that in 

business, as well. COVID was hard for us. It was hard to go from 

being a guy with over 2000 students among my locations to a 

guy that was down to 200 students combined in all my locations. 

So that was a humbling moment, but now we’re back where we 

want to be. 

Recently, we celebrated the milestone of my school being 

officially “full”, because I’m only taking a limited number of 

memberships per term, and I don’t accept everyone. When I meet 

For Students Who Do Want to Pursue High Level Competition, 

Even Olympic Level Performance, This is the Place to Be. 

someone, I say, “We’re interviewing you. And I know you’re making 

an evaluation of us. After the private lesson and after speaking 

to you, we’ll make a decision about your membership here. I’ll give 

you that decision within 24 hours. You’ll have 24 hours to make 

a decision whether you want to be a member here. If you don’t, 

that’s OK. We’ll move on to the next person. We have a limited 

number of spaces open. We have two spots left for the year, until 

someone leaves, if we’re not a good fit for you.” If we feel they are 

not a good fit for us, we suggest somewhere else that they can go 

that’s local. 

I experienced this for myself, because my kids go to school 

where there were 600 applicants for 30 spots. They didn’t 

choose everyone. They built a community and it was the best 

decision they ever made. I think more of us need to do that. I 

think we all in the martial arts need to stop taking everyone. A 

new quote that resonates with me was from Leon Preston or 

John Holloway who said, “Taekwondo is for everyone, but not 

everyone is for Taekwondo.” That was so amazing because I 

studied with Sifu Paul Visio who was amazing and responsible 

for my Olympic success. He wouldn’t take everyone, and in fact, 

he didn’t take me. He met me and said, “No. Bye.” I went home, 

called him again and said, “Sir, I want to study Kung Fu” and so 

he let me come. After three months, he then decided to help 

me because he saw the kind of individual that I was, but in the 

beginning he said, “No.” My first Taekwondo instructor said, “No.” 

I think everybody said, “No.” My wife didn’t say, “Yes” for a year 

and a half. She didn’t even want to go on a date, so I think that’s 

the way I’m gonna start everything. If people say no, then I’m 

gonna keep going till they say, “Yes.” 

MAWnews: That’s fantastic. It’s clear that there are patterns of 

behavior among successful people that are common, regardless of 

the industry. I think you’ve given our readers some super important 

things to think about, and lessons to apply in their business. It’s 

been an honor to speak with you, thank you for your time! 


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SCHOOL PROFILE 

Brown’s TKD Institute: 

A Path of Excellence and Growth 

Master Tariq Brown’s TKD Institute has been helping the community in the central 

Florida region to improve their lives through the martial arts since its inception in 

2008. The school focuses on the art of Tae Kwon Do in a practical way to change 

lives through building confidence and practical self-defense. 

Master Tariq Brown Leads Brown’s 

TKD Institute into the Future 

Brown’s TKD Institute stands out not only 

for its dedication to Tae Kwon Do but 

also for its commitment to shaping the 

lives of both children and adults. 

Situated within a retail plaza, the 

institute occupies a space of 3000 

square feet. This serves as a canvas 

for Master Tariq Brown’s vision, 

where physical prowess and mental 

discipline intertwine. 

Master Tariq’s journey is a testament 

to his dedication to the art 

and his own evolution. Under the 

guidance of renowned masters 

and grand masters such as 

Jhoon Rhee, Jeff Smith, 

and John Chung, he 

has achieved the 

esteemed rank of 

a 6th Dan Black 

Belt in Tae Kwon 

Do. With an 

impressive array 

of achievements, 

including 

five world 

championship 

competition 

titles and an 

induction into the 

Martial Arts Hall of 

Fame, Master Tariq 

embodies the essence of 

his art. 

The institute’s offerings 

encompass various programs, 

from Black Belt Club and 

Master Club to Leadership 

initiatives. The school also 

offers a Transported Afterschool Program (AMS Kids) to serve the 

needs of busy parents in the community. Master Brown leverages 

management and marketing automation systems (ATLAS Martial 

Arts Software) to save time, and create a more ‘systemized’ 

school. These tools also generate dozens of new prospective 

student leads each month, keeping the ‘doors swinging’, and new 

enrollments rolling in. 

In the face of challenges, Brown’s TKD Institute has showcased 

remarkable resilience. Economic uncertainties have been met with 

steadfast determination, further cementing the institute’s position 

as a resilient community hub. 

The last 12 months have witnessed the success of strategic 

marketing systems. Mass introductions and school talks have effectively 

reached potential learners, yet the real triumph lies in the 

institute’s retention endeavors. A steadfast focus on nurturing the 

institute’s community has been pivotal in its journey. 

As the future unfolds, Brown’s TKD Institute is poised for 

continuous growth and excellence. The post-pandemic era has 

set the stage for new heights, as the institute strives to cultivate 

a thriving community and empower individuals with the virtues of 

Tae Kwon Do. 

Brown’s TKD Institute is more than just a martial arts school; it’s a 

place for practitioners growth, resilience, and pursuit of excellence. 

Under the guidance of Master Tariq Brown, this institute continues to 

shape lives, one kick and punch at a time. 


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SCHOOL PROFILE 

Derderian Academy of Martial 

Arts: Cultivating Excellence in 

Martial Arts Education 

For nearly three decades, Raffi Derderian has 

been the leader of the Derderian Academy of 

Martial Arts, in the northeastern part of the US. 

Since its establishment in 1993, the academy 

has remained steadfast in its commitment to 

imparting the virtues of martial arts to students 

of all ages. The school features an eclectic 

curriculum with Jeet Kune Do, Filipino Kali, and Kenpo making Derderian Academy 

of Martial Arts a true source for individuals seeking to master both the physical and 

philosophical aspects of martial arts. 

Under the guidance of Raffi Derderian, a seasoned martial artist 

with an impressive lineage, the academy has flourished. Raffi’s 

journey commenced in 1973 with Uechi-ryu karate under the guidance 

of Sensei George Mattson. Today, he stands as a 7th-degree 

black belt, a testament to his dedication and expertise. Raffi’s 

tutelage has also been enriched by his association with martial arts 

icons like Sifu Dan Inosanto, Sifu Kevin Seaman, and Master Larry 

Tatum, providing a deep wealth of martial arts knowledge. 

Derderian Academy of Martial Arts occupies a spacious 

4000-square-foot facility, housing two distinct dojos that serve as 

arenas of growth and learning. Located within a vibrant shopping 

plaza, the academy’s surroundings mirror the vitality that martial 

arts infuses into the lives of its practitioners. 

In a candid conversation with Raffi Derderian, he shares 

insights into the academy’s ethos and vision. When asked 

about the secrets behind his success, Raffi humbly highlights 

his commitment to maintaining the integrity and quality of his 

students, a triumph made more remarkable by his academy’s 

remarkable growth. 

Looking forward, Raffi’s aspirations are twofold: to reestablish 

his personal seminar teaching schedule, a venture curtailed by 

the pandemic, and to continue leveraging platforms like Instagram 

and Facebook to amplify his outreach efforts. These endeavors 

align with his overarching goal of ensuring that the business side 

of Derderian Martial Arts flourishes without compromising the core 

principles upon which the academy was founded. 

Derderian Academy of Martial Arts trains nearly 200 active 

students, and focuses on transformation 

these individuals into disciplined, 

skilled, and principled martial artists. 

In the tranquil town of Johnston, this 

academy stands not just as a training 

center, but as a sanctuary where 

the spirit of martial arts thrives. 

As we reflect on Raffi Derderian’s 

journey and the legacy he’s built, it 

becomes evident that the Derderian 

Academy of Martial Arts is a testament 

to the enduring power of 

martial arts education. With 

each student it nurtures, 

and each life it touches, 

this academy etches 

its mark on the ever 

growing story of 

martial arts ability 

to empower 

lives. 

Raffi Derderian Brings JKD and 

Kali Success to Students in RI 


Action Martial Arts Mega 2025 

Jan. 24,25,26 2025 

ActionMA4@gmail.com 

Worlds Largest M.A. Event

TEAMWORK 

5 Important Customers’ 

First Impressions 

by Hanshi Dave Kovar 

Ask yourself and your staff the following question: 

“What makes a good first impression?” 

Chances are you can expect answers like “the school cleanliness,” 

“the odor,” “the friendliness of the staff,” “the way the staff 

focuses,” etc. Now have everyone walk through the martial arts 

school, starting from outside and moving to the inside. 

Have everyone point out specific ways to improve a potential 

martial arts student’s first impression. Now ask them to recall their 

own impression of the school when they first entered 

it. What were they impressed with? What were 

they concerned about? What finally “sold” them 

on your school? 

This exercise is great for reminding yourself 

and the staff of the importance of first impressions 

and to rally the team to consciously 

strive to always make a good first impression. 

After all, it takes the participation of everyone 

to achieve a consistent look and feel to the 

martial arts school. But don’t forget that first 

impressions aren’t limited to just being 

IN your school, especially with virtual 

and social-distanced classes in 

play. Below are a few starting 

points to help analyze your 

martial arts school’s first 

impressions. 

Did you consider the first 

time potential martial arts 

customers… 

Visit your website. The 

internet has become a key 

first-touch for a lot of business, 

think of your website as 

a digital version of your school. 

Spelling, grammar, image, and image quality are just as important 

as the content. 

Call your school. We have discussed this topic before in this 

week’s free email tip, but how do you and your staff answer the 

phone? When the school is closed or they are sent to voicemail, is 

the message clear and up-to-date? 

Pull into your parking lot. You might not be able to make huge 

landscape changes, but having a clean and trash-free parking area 

shows care and curb appeal. 

Walk in your door. Make sure windows are spot-free, signs are 

current, the front desk is visible, clean, and approachable. 

Are greeted. Welcome them politely with your name and the 

name of your martial arts school. Make sure to ask them what they 

are here for today and be clear you are here to assist them. Smile. 

Every time a student or parent experiences something for the 

first time, their reaction is much stronger than a familiar experience. 

So, if the first impression is good, they will feel good about 

their choices and want to continue the positive experience. These 

first impressions are a great opportunity to turn students into 

raving fans. The good news is, martial arts schools have many opportunities 

for first experiences. What do you think your retention 

would be like if every first impression was handled with the utmost 

care and importance? 

HANSHI DAVE KOVAR is an 8th degree black belt and recognized as the “Trainer of Trainers.” Hanshi 

Dave Kovar is an internationally acclaimed instructor with black belt degrees in ten different martial arts styles. His 

systems have been implemented in hundreds of schools around the US. 


Photograph (right) by Prostock-Studio

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Martial Arts World News Magazine is the definitive source 

for information, news, education, ethical business 

practices, product reviews and innovative developments in 

the world of martial arts business. 

We are always on the look out for notable, engaging and 

valuable stories for our readers! 

If you, your school, organization, event, product, or service 

has a story that might be of value to our readers, we’d love to 

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Contact us at: 407-895-1996 

or Email Editor@MartialArtsWorldNews.com

AFTER SCHOOL EXCELLENCE 

Gain the Secret to Skyrocket 

Your Enrollment 

‐by Grandmaster Mike Bugg 

The best place for you to find students to join your school is in school… academic 

schools, that is. Academic schools are the best places to find potential students for your 

kids program: Thousands of potential students in your neighborhood, all in one place. 

What gives your martial arts school a secret advantage over 

other businesses when it comes to getting into academic schools? 

You also run a school and you are also an educator! Your goals are 

in line with those of your local academic schools: To help children 

learn and grow in a positive environment, and to equip them with 

the skills to be the leaders of the future. You are not selling video 

games or junk food. You are selling a better way of life, 

better behavior, and the hope of a successful life. 

The best-kept secret for you to “break into” 

the school system is the Partners in Education 

program. The Partners in Education 

program is designed to connect businesses 

that care about the education of children 

in their community with schools. The 

type of relationships and opportunities 

are limited only by your imagination. You 

can go to the academic school and teach 

a gym class or be a judge at the science 

fair. You can teach a class on how to Stop 

the Bully or donate athletic equipment to 

the physical education program. You buy 

an ad in their school newsletter (online 

or printed) or offer prizes for school 

contests and competitions. You 

can even sponsor a fundraiser 

for the school or the Parent- 

Teacher Association (PTA). 

The secret advantage of 

being a Partner in Education 

is that it gives you an 

opportunity to get to know 

the children in your community, the teachers, and the parents. 

You can gain great exposure for your school without ever distributing 

a single flyer or hanging even one poster. While other 

schools struggle to make a name in their communities with 

expensive radio buys, you are building real relationships with 

prospective students. Then, when you circulate flyers, hang 

posters, or post on social media concerning a special event 

or to make a special offer at your school, you’re likely to see a 

much better response. 

Being a Partner in Education also opens doors to you with other 

local businesses for joint promotions and partnerships. You can exchange 

coupons and offers, trade flyers, hang posters, and share 

posts on each other’s social media pages. You can co-promote the 

release of new films, work with family restaurants, and even work 

with other martial arts schools. 

Getting involved in the Partners in Education program is easy. 

Just call each school in your immediate community and ask about 

their program. If they don’t have one, perhaps you can start one 

and become their new favorite community supporter. The key to 

any communication with public (and private) schools is to begin 

with what YOU can offer THEM. They are not particularly interested 

in helping you get rich. They are interested in their own goals 

and events, so the quicker you can provide something of value for 

them, the quicker you will earn their trust and cooperation. Then, 

after you have done enough for them to feel indebted to you, you 

can ask for something in return. 

I personally have a great relationship with my local schools from 

being a partner in education and from teaching P.E. classes. It has 

been so successful for my after school martial arts program that 

teachers and guidance counselors often refer students (and their 

parents) to my program. 

GRANDMASTER MIKE BUGG is an 8th degree black belt and the owner of a $1.52 million-peryear 

location, with one of the largest after school and summer camp programs in the country. 


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GROWTH HACKS 

Is Traditional Marketing Still 

Working for Martial Arts Schools 

These Days? (Part 1) 

by Mr. Sean Lee 

My Answer is 100% “Yes” !!!!!!!!!!!! 

As a martial arts school operator, 

marketing during Summer and Back 

To School is crucial for attracting new 

students and retaining existing ones. 

“Open House Event” would be one of 

the Traditional Marketing strategies you 

should consider. 

An open house event for your martial 

arts school is an excellent way to showcase 

your offerings, engage with the 

community, and attract potential students. 

Here are some key steps to organize a 

successful open house: 

1. Planning and 

Promotion: 

• Choose a Date and Time: Select a convenient 

date and time, preferably during 

weekends or evenings when people are 

available. 

• Promote Early: Start promoting the event 

at least a month in advance. Use social 

media, your website, and local 

channels to create awareness. 

• Create Invitations: Design 

eye-catching digital 

invitations or flyers. 

Include details like date, 

time, location, and what 

attendees can expect. 

2. Event Logistics: 

• Venue: Host the open house at your martial arts school. Ensure 

the space is clean, organized, and welcoming. 

• Welcome Table: Set up a welcome table near the entrance. 

Have brochures, registration forms, and promotional materials 

ready. 

• Demonstrations: Plan short martial arts demonstrations. 

Showcase different styles, techniques, and forms. 

• Instructors and Staff: Have instructors and staff available to 

answer questions and interact with visitors. 

3. Engage Visitors: 

• Interactive Stations: Set up stations where attendees can try 

basic moves or practice with a partner. 

• Q&A Sessions: Allocate time for a Q&A session. Address common 

questions about classes, schedules, fees, and safety. 

• Student Testimonials: Share success stories from current students. 

Highlight their progress and benefits they’ve gained. 

SEAN LEE is the Executive Director of Sales and Marketing for hundreds of martial arts schools 

and specializes in online and social media marketing using his extensive professional experience in 

sports and martial arts marketing, contract negotiation, and investment. 


BE RECOGNIZED in future editions of 

Martial Arts World News Magazine. 

Our goal at Martial Arts World News Magazine is to 

support our industry and help you grow your martial 

arts school. It’s incredibly useful for our readers to hear 

about YOUR specific experiences and results. 

You are part of a wonderful industry and community 

with Martial Arts World News Magazine, and now, you’ll 

be able to share and contribute to that community in a 

richer and more meaningful way than ever before! 

Share Stories About: 

• Achieving a New Rank 

• Opening a New Location 

• Winning an Award 

• Discovering a Successful Marketing Strategy 

• Building a Retention System that Works Well 

• Tournament Results 

• Anything else that our readers might find valuable! 


Or send your story ideas to Editor@MartialArtsWorldNews.com

NINJA BUSINESS TACTICS 

Words to The Would-Be 

Wise Warrior 

by An-Shu Stephen Hayes 

I received a note in which a sentence contained the word string, “…are supposably 

caring sensi their in the dojo…” What the writer actually meant to write was, “…our 

supposedly caring sensei there in the dojo…” 

He was writing to ask about how to become an affiliate instructor 

in our SKH Quest network of schools and clubs. Our office team 

was stumped as to the best reply. 

One member pointed out that we were dealing with someone 

who was uneducated, lazily careless, or dull. None 

of those three qualities are positives when 

considering taking on the role of teaching our 

technologies for how to be a powerful presence 

in the world. 

Certainly there are plenty of ignorant, 

sloppy, or stupid people teaching martial 

arts in the world. Sure, such a person 

might teach a little self-defense, or 

maybe even some pretty effective martial 

violence. But our program only starts with 

not getting beaten in fights; real power over 

assailants and enemies who would shut 

down your life requires knowledge, initiative, 

and intelligence. 

Another friend suggested 

that maybe I was being too 

uptight about what he 

called “the tiny details”. 

He asked if I 

understood what 

the writer meant. 

Obviously, since 

I could successfully 

translate 

and correct his 

sentence, I understood. “Well there you go,” my friend chided. The 

writer was doing OK because he got his message across to me, 

and the message was more important than the mere words that 

carried the message. 

No. The words communicated a message way bigger than the 

desires of the writer. The words told me that I was dealing with 

an uneducated, careless, or dull person, and as such a person, 

he would have a very difficult time qualifying as a teacher in our 

network. Not to mention that he told me he had not even taken 

lesson one in our martial art. There was little encouragement I 

could give him. 

“Yes but what if he were a truly good person, and with the right 

coaching, he might be a great martial arts instructor?” my friend 

continued. 

Indeed possible. In that case I would urge him to: 

• Study a remedial writing course, or at least read a lot of clear 

writing and notice its form; overcome lack of education 

• Pay attention to and engage actively in the details; learn to 

overcome laziness 

• Spend lots of time with people more accomplished than him; 

it is possible to be inspired into performing above our latent 

capacities 

• And yes, at least get a few DVDs to see why our martial art is 

so different from what he was practicing. 

Effective speech is one of eight qualities we need to pursue for 

self-perfection. In short form, when it comes to using communication 

to get the most out of life when dealing with others, the guiding 

question becomes, “What is the perfect thing to say here; what 

would be the ideal way to say it?” Learn to communicate in a way 

that produces the results you want. 

AN-SHU STEPHEN HAYES has authored more than 20 books, worked as a body guard for the Dali 

Lama, supervised over 30 school locations worldwide, and was named “A legend; one of the 10 most influential 

living martial artists in the world” by Black Belt Magazine 


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EXTRAORDINARY MARKETING 

Manage Your Time, 

Live Your Life (Part 2) 

by Grandmaster Stephen Oliver 

During your evening to be effective remember there are really only three important 

elements: Enrollments, Retention, and Renewals 

If an activity does not positively contribute to one of these then 

it falls into the “Not Important” category. 

What mediocre school operators fail to focus on are that those 

are important areas, but not urgent. Generally important but not 

urgent areas include: 

• Internal and external marketing efforts; 

• Student retention; 

• Renewal preparation. 

A note about students and your 

time:With few exceptions, your time 

can be eaten up by students who fit in 

one of two categories. 

First: Your AAA Black Belt Club, 

5-days-per-week loyalists and your D- 

negative and disgruntled students. 

You must be careful not to devote too 

much prime time to students 

in either of these categories. 

Second: Your 

AAA students will 

spend time talking 

and in your presence 

just because 

they really can’t get 

enough of you and 

your school. 

Your D-negative 

students often have a 

negative outlook in all 

areas of their life and 

just want to complain to 

anyone who will listen. 

In any conversation of this type, work on keeping the conversation 

short and on subject. 

A few ways to accomplish this is: don’t sit down, don’t go in your 

office — address the issues at hand quickly and directly, suggest 

scheduling a specific appointment time when it’s appropriate for 

your time availability. 

Third: By spending excess time on “hobby”marital arts activities 

while rationalizing that youare really working on the school. 

Fourth: Failing to structure your day effectively.To structure 

your day effectively, it’s important to figure out how you personally 

function best, and then plan your activities around your own peak 

times of efficiency. 

A few years ago there seemed to be this myth that successful 

school owners rose at dawn and were in their office by 8:00 am. 

This works real well for some of my closest friends, but, for me, 

this has always been massively counter-productive. 

All martial arts school operators must be at their absolute peak 

between the hours of 4 p.m. and 8 p.m. You must figure out when 

your creative hours are for planning and development, and also 

structure your days to hit your peak during prime time hours. 

For myself, I am mostly creative late at night. At the time when 

most of my friends are climbing into bed, I am just getting going. 

Most of this book was written between 11 p.m. and 3 a.m. I like to 

get going mid-morning, take a break mid-day, and then hit school 

operations hard during prime time. Depending upon what I need 

to accomplish, I will either take a break and go to a movie, or grab 

a quick bite to eat and then work on my creative projects, either 

writing lesson plans, designing ad campaigns and writing. 

For best time management, you can get a lot more work done 

when no one is around to interrupt,and when the phones aren’t 

ringing. If you are an early-bird, 5 or 6 a.m. might be best for you. 

Again, for me, anything creative gets accomplished after 11 p.m. If I 

return your email, it may be at 2 or 3 a.m. 

GRANDMASTER STEPHEN OLIVER, is a 9th degree black belt and is the founder and CEO of 

Mile High Karate schools, and founder of the Martial Arts Wealth Mastery Program. 


Photograph (right) by Mohamad Faizal Bin Ramli

www.ElitePublications.org

PILLARS OF SUCCESS 

3 Steps to Build Corporate 

Leadership (Part 2) 

by Grandmaster Y. K. Kim 

Corporate leadership requires self, attractive, necessary, network, and corporate 

leadership. In the last four sections, we discussed self, attractive, necessary, and 

network leadership. In this section we will discuss the details of corporate leadership 

so you can become a corporate leader. 

In order to build a competitive organization, the CEO has to 

have powerful vision, financial ability, and the ability to create a 

winning team, which is corporate leadership. 

Being a corporate leader means you can lead any company to 

build a strong and competitive organization. 

b) Create Financial Ability 

Financial ability is a vital skill for a corporate leader. Money 

is often used as the yardstick for measuring success or 

failure on a personal or professional level. Money is not 

everything, but a lack of money can ruin an individual, 

tear down an organization, and even devastate a nation. 

In order to be a corporate leader you must have 

financial ability. In any new, young, old, small, big, 

strong, private, public, or government organization, 

success or failure depends on financial ability. In your 

organization, to survive and succeed you must make 

more and spend less. 

I showed you financial ability in the last pillar, 

financial success; now, I will briefly show you 

corporate level finances. 

First, set clear financial goals and a 

budget: Set goals for your organization 

specifying gross income, expenses, 

profits, and investment. Once you 

make a clear budget, it will be simple 

to follow and you can make more and 

spend less. 

Second, create the saving habit: Put the right person in the right 

place; you can improve productivity, and you can save time and 

money. Your savings will snowball, and you will make more and 

spend less. 

Third, prioritize the work: you can save a penny to billions of 

dollars depending on the size of your organization. 

Fourth, invest for success: Invest time and money in your 

people; people are everything. If you have “A class players,” your 

organization will be successful. Therefore, you need to invest time 

and money to find “A class players” and continue to motivate, educate, 

and support them to grow. 

Invest time and money to modernize your system; it makes 

work easier and much more productive. You can improve your 

products and services, save your time and money, and increase 

your profit. 

Invest your time before you invest your money in new projects, 

so you can let money follow you by making the right investment 

decisions. You will be an excellent financial CEO. 

GRANDMASTER Y. K. KIM is the most successful martial arts business leader in the US, having written 

over 30 books on martial arts, business, leadership, and success. He has won numerous public service 

awards and is the founder of the leading martial arts marketing and management company in the US. 


Illustration (right) by PixelPop

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STAFF DEVELOPMENT 

Tactical Combative 

Engagement Principles (Part 1) 

by Grandmaster Zufi Ahmed 

For the next several articles I will be sharing with you some of our T.C E.P system. 

These principles will enhance your understanding and practical combative skills. 

Share these principles with your students. 

MBC. Use of force. 

Measured , Balanced and Controlled force 

and Aggression. (meaning: Force Equal to Threat). 

Your Actions and aggression response is based 

on the attackers Intent. Measured to match and to 

control the situation. Escalation of force is based 

on violence and threat presence. Only use the 

amount of force necessary to neutralize a threat. 

For example: if a Haymaker gets thrown at you 

by Big Joe the Drunk, or good 

buddy, Sam. 

You don’t need to 

smash their face in. 

You can simply slip under, 

come up with an 

uppercut to his gut and 

wind him, and maybe a 

swift shin stomp to give 

him something to think 

about restrain and control tactics such as 

slipping under the haymaker and getting 

to their back and getting them into a 

full Nelson. Or simply applying a 

wrist lock after the block. Using 

verbal commands and or verbal 

( judo). Giving them something 

to think about while you make 

a graceful exit. 

Most violent altercations will end up in a court of law and you 

will need to justify your actions. Anything beyond reasonable selfdefense 

could end you up in jail, so don’t over-do it! Continue your 

training so that you continue to grow your tactical and strategic 

skills. Consistent Active training also helps you remain calm under 

stressful situations and in control of yourself. Your fine and gross 

motor skills stay tuned up. You feel confident and calm all the time. 

GRANDMASTER ZULFI AHMED has amassed acclaim as a world-class competitor, martial 

arts educator, and is most notably founder and designer of the internationally renowned style, Bushi Ban. 

With over 45 years of martial arts experience and over 300 martial arts awards, his schools include ten 

locations across Texas. 


Photograph (right) by guruXOOX

THE WAY OF THE SAMURAI 

Zanshin – Eight Directions 

of Awareness (Part 1) 

by Shihan Dana Abbott 

My first insight into Zanshin was back in the early 1980’s when Headmaster Abe Shinobu 

Sensei befriended me in front of the world renowned Budokan in Tokyo, Japan. 

He taught kendo and swordsmanship at Nihon Taiiku Daigaku 

from 1958 to 1985. Shizawa Kunio Sensei, who was second in command, 

became Headmaster in 1986 to 2001, was another of my 

mentors. Both of my Kendo masters and their assistants enabled 

me to learn and practice swordsmanship that eventually put me on 

the path to a better understanding of Zanshin and its fleeting eight 

directions of awareness. At that time Zanshin was an unknown 

term for me to fully comprehend but, with the support, advice 

and training from my masters, I gained a stronger knowledge and 

perception over the years. 

Shizawa Sensei was my go-to everyday teacher when it came 

to learning and following the strict kendo curriculum 

with its physical education for my wellbeing. 

Abe Sensei was in his last year of professorship 

where he spent more time teaching the 

senior and grad students 

how to develop and finetune 

their mindsets. Abe 

Sensei spent time teaching 

me many of the old 

ways of discipline to build 

my mental being. Through 

my relentless dedication and 

practice while aspiring to be the 

best I could be, the following is 

how I learned Zanshin and its 

many avenues. I will now 

begin to explain for you a 

simple definition and we will 

proceed from there. 

Zanshin is a Japanese 

Budo term used by ancient 

Samurai and expressed in 

today’s martial arts such 

as Kendo and Aikido. 

Zanshin is an intuitive 

sensation and feeling 

one has to experience 

in order to completely 

understand 

the true weight 

of its meaning. 

This spontaneous 

mental and 

physical processing 

offers a slightly different 

interpretation 

for each individual. Any 

Japanese thumbing through a 

dictionary would come upon the 

Budo term “Zanshin” that depicts 

the kanji pictorial “nokosu kokoro”. 

This literally translates into “leave your heart/presence behind”. 

Generations ago the Samurai read Zanshin which they understood 

as…after cutting down your enemy make sure he does not get up 

and attack you from behind! 

Western translations identify Zanshin as a sustained alertness 

or lingering focus. Also, it is known as the eight-directions of 

awareness, perfect intent and total alertness of one’s surroundings 

and mindset. More interpretations are to be prepared for the 

unknown, a continued state of spirit, leaving your presence behind 

and the perfect finish to the perfect storm. 

SHIHAN DANA ABBOTT Is a 7th degree black belt in Kenjutsu, starting his 14-year education in Tokyo. He has 

published five books and designed a US Patent. Abbott has also conducted seminars in over 30 countries and obtained 

his black belt at the Hombu dojo in Yokohama. He currently offers online classes on LearntheSword.com, his unique 

swordsmanship academy. 


Improve your curriculum for 

Martial Arts School Success! 

An Shu Stephen K. Hayes is a renowned martial 

artist, author, and teacher, widely recognized for his 

expertise in the art of Ninja and his role in introducing 

Ninjutsu to the Western world. Born in 1949, Hayes 

embarked on his martial arts journey in the early 

1970s, traveling to Japan to study under Masaaki 

Hatsumi, the 34th Grandmaster of Togakure-ryu 

Ninjutsu. His dedication and mastery led to the 

founding of the martial art of To-Shin Do, which blends 

traditional Ninjutsu techniques with modern selfdefense 

principles. Hayes has authored numerous 

books and instructional materials to further spread the 

knowledge and philosophy of Ninjutsu to the world. 

In this episode of Martial Arts Industry Innovations, 

An Shu Hayes shares his teaching philosophy and 

curriculum development. He discusses the importance 

of his curriculum having genuine traditional principles, 

but also a flexibility to resonate and be practical in 

meeting modern day student’s needs. As always, Ah 

Shu Stephen Hayes presents just what school owners 

need to take their school and lives to new heights in 

this discussion. 

Subscribe 

SUBSCRIBE to the ma industry Innovations youtube channel now!

MASTERING MODERN BJJ 

The Nature of Jiu Jitsu (Part 2) 

by Master Carlos Machado 

It is in the moments we feel like quitting that we must show up, when we think about 

stopping that we should add one more round. 

There is not enough time to waste on 

doubts, when on the mats, we have to be 

honest because the mats will keep us honest. 

You can’t hide the flaws, you can only 

pretend not to have them. The sooner they 

are exposed, the sooner you will be able to 

handle, tackle, eliminate and make them an 

asset instead of a handicap. The maxim “the 

mat never lies” is as true to martial arts as it 

is for life. If we are to benefit from doing jiujitsu 

and making jiu jitsu part of our lives, the 

first on the list is to assess our strengths and 

weaknesses and maintain the course of improving 

the pluses and mitigating the minuses 

on our game, on and off the mats. 

The circle, the cycle, the 

seasons of life will always be reflected 

on the mats. The mat is 

a sacred ground, we wash our 

wounds, physical or emotional, 

through consistent training. 

We can’t focus on problems outside the mats when 

dealing with mechanical issues right in front of 

us. Think about an unpaid bill while training, 

and you will be choked out before 

you even realize it. Jiu jitsu is selfish, 

exclusive, and contagious. When 

under its spell, there are no problems, 

no enemies, no yesterdays 

or tomorrows, just the here and 

now, and what to do about it to 

survive and thrive or to survive 

in misery, as the nail is being 

hammered. 

Don’t hesitate to participate in this game of life. You may lose 

or crush your ego, yet you will connect to people who truly care 

about you on the mat, and eventually off the mats as well. What 

goes on in a school, when done right, will carry on for life. Your 

experiences will be rich, multiplied, passed forward and whoever 

you may be before such a journey won’t be the same once you 

embark on it. Good luck on your time on the mat, and enjoy being 

comfortable with the uncomfortable. That is what life is all about. 

Without effort and sacrifice there is no worth! 

Tap out and share, share and tap out. In the process you will 

become better, stronger and resilient. All the attributes to succeed 

in more than one arena, on and off the mats!! Jiu-Jitsu all 

the way! 

MASTER CARLOS MACHADO is one of the pioneers of Brazilian Jiu Jitsu in the United States of America. 

Currently a Coral Belt, and promoted to Black Belt by Carlos Gracie Junior, Carlos Machado came to the USA in the early 

1990’s with his brothers where they formed the RCJ Machado Jiu Jitsu Association, one of the strongest & growing BJJ 

organizations in the world today. 

80 MARTIAL ARTS WORLD NEWS VOLUME 24 | ISSUE 4 Photograph (right) by Miljan Živković

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Have Your School, Organization, 

Accomplishment, or Event Featured in 

As professional martial arts school 

owners and instructors, it’s important 

that we stay up to date with the 

latest tools, tactics, and strategies 

for operating a successful martial 

arts school or organization. 

We here at Martial Arts World News 

Magazine are on an unstoppable 

mission to help our industry grow, 

and one of the best ways to do that 

is by sharing “what’s working” and 

what’s not. 

So, we want to feature schools, 

school owners, instructors, 

organizations, students, and industry 

contributors that might have a story 

our readers would find valuable! 

No story is too small or too big for 

consideration so long as there is 

value to our readers. 


Send your Story Idea to us. 

Email Editor@MartialArtsWorldNews.com 

Or Contact us at: 407-895-1996 

• One of your students 

overcame great obstacles 

to achieve their black belt? 

Awesome! 

• You’ve opened a new 

location? We’d love to hear 

about it! 

• Your martial arts 

association just set a new 

record? Great! Send us 

some information!

CUTTING-EDGE 

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That Bring New Students Into Your School–Fast 

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NEXT LEVEL STRATEGY 

Shaking the Bushes (Part 3) 

by Shihan Allie Alberigo 

The real question you should 

immediately ask yourself is who 

are the players and who are the 

avoiders. I have the same group 

that I can count on to come to 

almost everything I do. Even if it 

was full contact basket weaving. 

The real thing is to identify those 

people who are not attending 

and sit down, email, text and find 

out why they are not engaging. It 

is essential to ask, and urge them 

to be honest. Also, potentially 

identify your avoiders and possibly 

give them incentive to try it 

next time like a 50% off coupon. 

What we want to do is 

create a larger buying 

population. 

This type of 

mindset is what 

makes small 

schools make big 

money. Remember it is not about masses, it is 

about mass buy in. 

3) Spiritually - we as humans need 

to tell a self-inventory every once in a 

while. As humans we are destined 

to live and follow pathways that 

have been set out for us for 

centuries. As we have grown 

up patterns have been set for 

us and almost like a computer 

we have been programmed 

subliminally. Now I am not going 

all conspiracy theory on you. What I 

am saying is people who thought a specific 

way and had ideals and thoughts of what 

the future looked like put things in place to 

create their vision. These people were some very powerful people 

and had a good amount of money and support to put their master 

plans in action. We as humans need to continually shake the bushes 

by asking ourselves, is what we see in our society - OK? Are we 

happy with the direction of how life is transforming itself? Are we 

living our lives according to standards that we can live with? 

When we put our head on the pillow at night are we happy with 

what filled our day and our accomplishments? What can we do to 

change our lives and build the life we dream of everyday? How 

do we shake the bushes in our lives to create a life we can be 

proud of? What is it that you can do today, to start formulating a 

plan to make serious change in your life? What is it that you want, 

what you don’t want and what you need to do to make it happen. 

All of these things are super important and essential to live your 

life to the fullest. So shake those bushes and create your own 

personal Utopia. 

SHIHAN ALLIE ALBERIGO is a 7th degree black belt, the founder of the L.I. Ninjutsu 

Centers, one of the largest Ninjutsu schools on the planet, the author of 4 books, and an entrepreneur 

with one of the first online coaching companies. 

84 MARTIAL ARTS WORLD NEWS VOLUME 24 | ISSUE 4 Photograph (right) by tumsasedgars

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BLAC has made such a huge difference in our school! In a few 

months, we will have made back what we spent just by being 

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MIND MASTERY 

Hacking Your Habits for Success 

by Grandmaster Jessie Bowen 

Hacking your habits for success is not just about seizing control of your internal 

programming on success and failure; it’s about empowering yourself to do so. 

Just as someone might attempt to hack 

into a computer program or software system, 

envision your mind having its own software 

system that others are constantly trying to 

alter. You must maintain a virus-free program to 

safeguard your life opportunities from being pilfered. 

This process empowers you and enables 

you to take charge of your own success. 

One of the most powerful ways to hack your 

habits is by setting goals and using visualization 

to achieve financial success. The key is to 

establish clear, specific, and achievable goals 

with measurable outcomes and a definite timeline. 

But the real secret sauce is visualization. 

It’s a tool that can help you achieve 

your goals more quickly and effectively 

than you might think. 

Visualization is the practice 

of picturing in your mind 

the result that you want to 

achieve. For example, if your goal is to become 

debt-free, you can visualize yourself being 

debt-free and enjoying the freedom that 

comes with it. This helps you stay 

motivated and focused on 

your goal. 

One effective way to 

use visualization is to 

create a vision board. A 

vision board is a visual 

representation of your 

goals and dreams. It can 

be a physical board or 

a digital one. You can 

include pictures, words, and phrases that represent your goals. 

The key is to place your vision board in a place where you can see 

it every day. This serves as a constant reminder of what you want 

to achieve and helps keep you motivated. 

Another way to improve your habits is by tracking your progress. 

Keep a record of your financial goals and monitor your progress 

toward achieving them. This will help you stay accountable. 

But more importantly, it allows you to celebrate your successes 

along the way, reinforcing your motivation and sense of achievement. 

By setting clear and achievable goals, using visualization, and 

tracking your progress, you can improve your habits and achieve 

financial success. Remember to stay focused, stay motivated, and 

celebrate your successes along the way. 

GRANDMASTER JESSIE BOWEN is president of Karate International of Durham, Inc., a member of the 

American Martial Arts Association Sport Karate League and Hall of Fame, and has been a member of the Duke University 

PE Staff for over 25 years. He is the author of Zen Mind-Body Mindfulness Meditation and Zen Mind-Body Mindfulness 

Meditation for Martial Arts, as well as several other books, programs, and audio CDs on meditation and success training. 

86 MARTIAL ARTS WORLD NEWS VOLUME 24 | ISSUE 4 Photo (right) by photoschmidt

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THE MILLIONAIRE SMARTS COACH 

6 Mindset Hacks for Summer 

Stress Relief (Part 1) 

By Lee Milteer 

Today we’re going to talk about Mindset Hacks for Summer Stress Relief and how to 

not let it affect you so much. 

Here’s the truth – it’s summer, it’s hot and some people’s tempers 

flare at this time of year. There may even be some jealousy 

creeping in that others have time off and we don’t and it doesn’t 

seem fair. Life is moving along at a faster pace than it ever has 

before. 

THERE ARE REASONS WE HAVE STRESS! It’s how we COPE 

with the stress and defuse it that matters most. 

Here are 6 Mindset Hacks for you to ensure success: 

Mind Hack #1: 

When you feel stress, start controlling your self-talk. Too much 

stress for too long leads to depression. When you find yourself 

saying, “I’m so stressed out,” “This is so tiring,” “This is so exhausting,” 

“I cannot do this all,” “This is not fair,” you’re going to get 

even MORE stressed out! 

It’s time to change your self-talk. You need to start 

to realize that you’re not a victim. You have volunteered 

for some of this stress, so UN-volunteer 

from some of it. Life doesn’t have to be perfect. 

It never has been and never will be. 

Some Declarations that are helpful are: 

I am now calm and cool under all circumstances. 

I am in control of my life; I now can 

let go and relax; I am in control of 

all my thoughts and actions; I am 

very effective and efficient in 

stressful situations. 

I love and honor myself; I 

have a positive attitude that I can 

handle myself in all situations. 

Mind Hack #2: 

Remember that 

EXPECTATIONS ARE 

THE SOURCE OF 

ALL SUFFERING! If 

you’ve planned an 

event, launched a 

new product or service, 

hired new staff 

– then you already 

know things don’t 

happen exactly the way you want them or expect them to. That’s 

just part of life. The key is to prepare yourself and expect that there 

will be hiccups, problems, and challenges every day and then your 

stress goes down because you know those things are going to 

happen. That’s a REALISTIC point-of-view. 

The key is to change your thinking to be solution-oriented when 

challenges arise. Say to yourself, “We will FIND the SOLUTION!” 

Mind/Body Hack #3: 

Another way to gain control over stress is to simply breathe 

deeply several times. When your heart is beating too fast because 

of your anxious feelings, controlled breathing slows your heart and 

allows you to feel in control again. Breathing is also an effective 

form of muscle relaxation. 

Yoga and Meditation are fabulous remedies for a lot of stress. 

They help you focus on your breathing. This is a great thing 

because remember, your mind cannot focus on more than one 

thing at a time. When you’re focused on your breath – you aren’t 

focusing on the chaos happening around you. This allows you to 

start to relax. 

MS. LEE MILTEER is an Intuitive Business Coach, award-winning professional speaker, and TV 

personality who has counseled and trained over a million people throughout her career. Lee is Stephen Oliver’s 

Martial Arts Wealth Mastery’s Millionaire Smarts Coach and is also a best-selling author of educational resources. 

Visit www.milteer.com 


Photograph (right) by Ridofranz

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BUDO PHILOSOPHY 

Aggressiveness, Biology and 

Culture (Part 2) 

by Shidoshi Alfredo Tucci 

One day, our ancestor (let’s say, no offense, that his 

name was UNGA) who lived in a cave, received the unexpected 

visit of GANGA (let’s call him so), and he insightfully 

perceived that the newcomer had nefarious intentions 

towards his person (had burst into the cave, spear 

in hand, and screaming like a possessed!), so UNGA had 

to make a decision: either he had to rush and get the hell 

away from GANGA to avoid becoming his dinner, or take 

the stick that he had been sharpening all day long and 

nail it to GANGA where it could hurt the most. 

In the cave next door, lived another guy we hardly 

ever talk about, because he never became our ancestor, 

or anyone else’s. This dude, whose name 

is obviously insubstantial, was a very 

meek and generous person and, as 

he possessed the “gene of goodness”, 

neither did one thing nor the 

other, so he ended up impaled from 

hole to hole just a few weeks earlier, 

to serve as a snack to UNGA or GANGA (a 

sordid episode that was never completely clear 

and in which, out of respect for his shameful 

successors, we do not intend to insist again). 

Faced with such a situation, and under 

the stress of the pressing circumstances, 

the brain of UNGA (which was already 

exactly like ours) sent an order to 

the veins that feed the heart so that 

they would dilate, for whether he 

made the decision to flee or to fight, 

a great demand for oxygen would 

be required, and the heart would 

have to pump blood all over the 

body to run or to fight. 

These kind of struggles for 

life do not usually last too long, 

at most a few hours, especially if you have decided to run away 

and want to get away from GANGA as soon as possible and at full 

speed (a wise decision, because GANGA was an ill-featured bloke 

and much stronger than our protagonist). 

After one or two days, just the right time to be safe from danger, 

UNGA’s brain sent rest to his coronaries and although with an 

injured spirit, he continued to breathe a long life (he died at 30! 

An old man for his time!), leaving however a few offspring with his 

genes, as the result of episodic encounters with five or six goodlooking 

females who lived in the area (one by the way turned out to 

be Sister of GANGA himself). 

UNGA, however, lived a simple life, and confronting a conflict 

of territory in that way created no contradiction in him with his biology. 

However, everything was different for our new protagonist, 

whose name was, let’s say Edward, and curiously he was the greatgreatgreat- 

great grandson of, guess who... That’s right, you got it… 

UNGA! (it’s a small world, isn’t it?) 

SHIDOSHI ALFREDO TUCCI is the CEO and General Manager of the Budo International Publishing 

Company, a leading publisher in the martial arts with over 35 years in the industry. He is also author of several 

books: The Immaterial Dimension, The Way of the Warrior, and The Spirit. He currently lives in Valencia, Spain. 


Photograph (right) by gorodenkoff

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COMPLETE MARTIAL ARTS CONCEPTS 

Is Wushu Effective 

for The Streets? (Part 1) 

by Professor Willie “The Bam” Johnson 

In the world of martial arts, the quest for effective combat techniques is akin to the 

primal instincts that have been ingrained in all living beings since the dawn of creation. 

Every creature, from humans to animals to insects, possesses 

innate senses designed for protection and defense. Take the preying 

mantis, for instance, when confronted by a threat, it fights back 

for survival, relying heavily on its defensive maneuvers. This survival 

instinct, deeply embedded in all living beings, serves as the 

foundation for the development of effective combat techniques 

and attitudes in martial arts. 

Over the decades, numerous martial arts systems have gained 

recognition for their combat effectiveness, such as Jeet Kwon Do, 

Jujitsu, Aikido, and many others. Among these systems, one has 

been steadily gaining popularity for its combat prowess - Wushu. 

Traditionally viewed as a performing art, Wushu is known for its 

elegant katas, impressive weapons displays, and intricate fighting 

sets. However, one individual has transcended the performing side 

of Wushu to focus on its combative applications. Meet Willie “The 

BAM” Johnson, Maryland’s foremost Wushu instructor, boasting an 

extensive background in practical Wushu techniques. Notably, 

he holds the title of America’s first male Wushu triple 

crown champion and graduated from the Beijing Institute 

of Physical Fitness in China in 1985. 

For the past four years, Johnson has dedicated 

himself to teaching and promoting his Wushu combat 

skills, particularly within professional law enforcement 

agencies. His expertise draws 

from 23 years of martial arts training and 

daily encounters with street attacks in 

the most dangerous of neighborhoods. 

Johnson’s combat techniques amalgamate 

various martial disciplines, including 

Kong Duk Kwon, Wing Chun, Judo, 

Northern Shaolin street fighting, Guju 

Ru, Wushu, Chin Na, boxing, and even 

jailhouse combat. These techniques are deceptively simple yet 

incredibly lethal, founded on the principle of harmonizing with the 

universe. For example, if an opponent executes a hip throw, Johnson 

redirects the force to make the attacker feel in control, only to 

strike at their weakest point, epitomizing the art of pushing when 

pulled and pulling when pushed. 

Johnson’s real-world experience extends to surviving numerous 

street encounters, both armed and unarmed, through his 

physical and mental combat skills. “On the streets, the attacker’s 

only goal is to search and destroy, and we must be aware of this,” 

he emphasizes. Effective techniques are undoubtedly crucial, but 

the first step is a constant awareness of one’s surroundings. In 

today’s world, we are akin to soldiers in a war, making it imperative 

that we maintain perfect vigilance in our daily lives. When prevention 

is impossible, courage and confidence must pave the way to 

emerge victoriously. 

Beyond technique lies the profound importance of one’s inner 

spirit in bringing these skills to life. “It is important to practice 

because the way you practice is the way you respond,” Johnson 

emphasizes. His teachings draw from personal experiences as 

both an attacker in his youth and now as a defender. The wisdom 

gained from these encounters has furnished him with the attacker’s 

mindset, attitude, and techniques, enabling him to impart 

invaluable knowledge to his students. 

Willie “The BAM” Johnson has injected this unique perspective 

into the world of Wushu. As long as he continues to adhere to the 

12 principles of his combat Wushu system - honesty, open-mindedness, 

willingness, patience, constancy, righteousness, unity, 

charity, sobriety, courage, self-denial, and love - his martial prowess 

will continue to evolve. Through his dedication and expertise, 

he reaffirms that Wushu remains one of the most effective combat 

arts in existence today. 

PROFESSOR WILLIE “THE BAM” JOHNSON is a 7th degree black belt and seven-time sport 

karate and Kung-Fu world champion. He has appeared in four movies, 16 plays, and 11 television shows. He is also 

the national spokesperson for the Stronger than Drugs Foundation and the Champions Against Drugs. 

94 MARTIAL ARTS WORLD NEWS VOLUME 24 | ISSUE 4 Photograph (right) by RuslanShevchenko

Lee Milteer is an Internationally known and celebrated 

Entrepreneur, Visionary, Best Selling Author, Award winning 

Professional Speaker, TV Personality, and Intuitive Business Mentor. 

Lee provides business and success advice and resources to nearly 

250,000 people around the world. 

Reclaim the Magic 

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MASTER THE BASICS 

I Have Good News 

and I Have Bad News 

by Master Tina Bane 

The Good News is that Success is Easy 

Success in the martial arts business is easy, when you have the 

right tools – but that depends on your goal. The bad news is that 

too many martial arts school owners think they have the right tools, 

but they do not. 

Let me give you an example: The Samurai sword is a great tool 

for learning principles like discipline, balance, timing, and accuracy. 

It was a great weapon of war for thousands of years, but nowadays 

it can’t hold a candle to an AK-47. The final battle in the movie The 

Last Samurai showed beyond a shadow of a doubt why they were 

the last samurais. 

Of course you don’t need particularly great discipline, balance, 

timing, or accuracy to kill someone with an AK-47, as evidenced by 

far too many mass shooting deaths in cities all across our country. 

Am I saying that there is no value to sword 

training? Absolutely not! The sword is a great tool for 

learning the principles of the martial arts, and the 

principles of a successful life. As I said earlier, it all 

depends upon your goal. 

If success in a martial arts school is easy when 

you have the right tools, then what are the right 

tools? First you need a good curriculum, and 

second you need a good business system. 

What is a good curriculum? That, 

too, depends on your goals. If you 

want a financially successful 

school with lots of students, 

then a curriculum that you 

learned in the armed 

forces is not the right tool. 

The curriculum that was 

developed by feudal warriors 

hundreds of years ago is 

as obsolete for a modern martial arts 

school as the samurai sword is as a 

weapon of war. Times have changed. 

Goals have changed. 

Martial arts schools 

that don’t change 

will be slaughtered 

like the last 

samurais. 

I’m not saying the 

techniques don’t 

work or that 

the principles 

are no longer 

valid. I am just saying the teaching 

methods had a different goal, so many are not appropriate. 

Seriously think a moment about the legends of the great 

masters. How many students did they have in those stories? One? 

Two? Some had maybe twenty-five long-term students. Can you 

run your school on 25 loyal students? 

Once again, it depends on your goal. If you want to spread the 

values of the martial arts to as many people as possible, then you 

want thousands of students. Of those thousands, you may have 

only a few who will eventually become masters as they did in the 

legends, but why sacrifice the benefits to the thousands? 

In order to reach out to those thousands, you need a good 

business system to market what you have to offer, to maintain a big 

enough school for them to practice comfortably, and to manage 

your money to stay open. 

The even better news is that a modern curriculum and modern 

business systems are currently available from other successful 

schools, and many successful school owners are willing to share 

their knowledge with you. Anyone who wants to be part of this 

wave of the future can contact my friends at AMS. 

It’s time to face reality: The movement is happening, whether you 

agree with it or not, so you have to decide whether you will be one 

of the warriors of the new martial arts, that brings the traditional values 

and principles into the 21st Century, or one of the last samurais. 

MASTER TINA BANE is a 6th degree master instructor and owner of a Top Ten martial arts school 

with successful after school and summer camp programs. 


Photograph (right) by Liubomyr Vorona

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BUSINESS BUZZ 

Mastering the Martial Arts 

Business: A 10-Point Assessment 

Guide for School Owners 

by Grandmaster Lawrence Arthur 

Elevating Your School by Focusing on Key Attributes 

Here’s a comprehensive 10-point assessment guide for school 

owners to rate and enhance their martial arts establishments. Rate 

your school from 1 to 10 in each area. 

1. Professional Instructor Development: Is your school cultivating 

the next generation of professional martial arts instructors? 

A well-trained and skilled instructor team is the backbone of any 

successful martial arts school. Ensure that your instructors are not 

just practitioners but dedicated professionals. 

2. Punctuality: Being open on time is a fundamental aspect of 

maintaining a professional image. Consistency in starting classes 

promptly reinforces discipline and respect for students’ time. 

3. Effective Communication and Relationship Building: 

Build rapport with your students and their families 

through strategic communication. Utilize texting, 

video texting, phone calls, email, Facebook messaging 

and snail mail to confirm and re-confirm appointments, 

discuss goals, and address concerns. Aiming 

for a 60-70% appointment show-up rate is key. 

Establishing a connection before they walk through 

the door is essential for student retention. 

4. Continuous School Maintenance: 

Regularly monitor and adjust every aspect 

of your school, from cleanliness 

and uniforms to lighting and bathrooms. 

Maintaining a pristine and 

welcoming environment ensures 

a positive experience for both 

new and existing students. 

5. Consistent Execution of 

Marketing Activities: Engage in some type of marketing activities 

daily, encompassing social media presence, marketing strategies, 

and marketing spider chart analysis. Consistency in executing 

these activities establishes a strong foundation for the growth of 

your martial arts school. 

6. Scheduled Texting Time: Set aside specific times for daily 

texting outreach – 9-10 AM, 12:30-1:30 PM, and 3:30-4:30 PM. Direct 

communication, especially via text, reinforces your connection 

with students and parents, enhancing the overall experience. 

7. Regular Staff Meetings: Schedule staff meetings an hour before 

class times to ensure everyone is on the same page. Discuss 

daily income, spider chart progress, upcoming events, and appointments. 

A united team contributes to a positive and successful 

school environment. 

8. Control Through a Structured Schedule: Maintain control 

over your school by adhering to a well-organized schedule. Follow 

a plan that includes regular cleaning routines. A structured approach 

ensures that your school runs smoothly, creating a conducive 

environment for learning. 

9. Strategic Appointment Presentation: Present appointments 

strategically for enrollments, upgrades, and extensions. Nurture 

at least 9 appointments to achieve a high rate of success. Selling 

memberships and upgrades is a crucial aspect of sustaining and 

growing your school. 

10. Daily Reporting and Planning: Do not leave until completing 

the daily report, ensuring all paperwork is done, deposits are 

made, and spider charts are updated. Make a plan for the next day 

before leaving for the evening. This discipline ensures that each 

day contributes to the overall success of your martial arts school. 

GRANDMASTER LAWRENCE ARTHUR has been a martial artist, specializing in Karate, Kung 

Fu, Kenpo, Shotokan, and Goju Ryu, since 1968. He owns 40 Super Kick Karate locations and is founder of the 

American Freestyle Karate Association (AFKA). A world champion and hall of famer, Lawrence also runs the 

Black Belt Success Systems consulting firm, which trains martial arts instructors on proper business practices 

and is used by schools all over the country. 


MARTIAL ARTS PHILOSOPHY 

“Telling Me My Kata Needed 

Improved Attitude” Encounter 

With The Great Robert 

Haliburton R.I.P. 

By Sensei Gary Lee 

It was the Second Living Legends Roast in Houston, Texas at 

Jim Harrison’s Roast that I had a few of the karate legends coming 

for the event and Robert was one of them. Robert was a true Legend, 

and a part of Japan Ways, a Shotokan School in Houston, with 

Jim Arwood and George Minshew in the early 60s before George 

created his Black Belt Academy Empire. 

I had met Robert when Stuart Quan R.I.P and I would drive from 

Modesto, California down through California to Fresno, 

where I met Robert. I knew he was special; he 

had a talent for fighting and kata, which was 

exceptional. He had a front kick that was 

very impressive, and he would go through 

karate tournaments in his divisions like a 

lawnmower on rocket fuel. Robert was an 

outstanding fighter beating many of the 

champions of that era. 

I was in the Ballroom at the Hilton Southwest 

where the Legends was held. I was 

extremely nervous for this was only my 

second event and major players 

in this sport from across 

America were going to 

be there. I could not 

sleep so I was in the 

Ballroom at 2:00 

am working on 

my kata by 

myself. I 

had the 

door 

shut but I guess I was 

loud enough when 

Security was called. 

The Door opened 

and a security guard 

was there and so 

was Robert. He 

had just got in from 

the airport and he 

walked in with the 

security guard. 

The security guard 

told me I couldn’t 

be screaming at 

2:00am in a hotel whether I was 

the producer or not. Robert stepped up and defended me to the 

guard and told him he would calm me down. I smiled, and hugged 

Robert for I had not seen him in years and welcomed him to the 

fun, respectful event I had put together for Mr. Harrison. 

He stayed with me until about 4:00 am working my kata, 

improving my nerves and attitude, and told me not to worry, I was 

doing a good thing. This National Sport Karate Museum idea, and 

putting heroes together was wonderful and to not worry. We went 

upstairs to the Sport Karate Museum display area and stayed till 

daylight and then he went downstairs and checked into the Hilton. 

He knew I was nervous, and he cared for me. I will always remember 

that he cared for my nerves and calmed me down at 2:00am 

when most people were sleeping. Robert and I were doing kata 

in Texas, OSU! We had a great event and Robert was one of the 

most incredible speakers. 

SENSEI GARY LEE, the American Samurai, is a 9th Dan black belt, a USA Karate 

Federation gold medalist, winner of five Super Grand National Titles, a featured actor in 

the movie Sidekicks, and is the founder of the National Sport Karate Museum. 


MANAGEMENT EXCELLENCE 

3 Steps to Modernize 

Your Business 

by Grandmaster Kirk Pelt 

A modern martial arts school needs three things to be successful: Exceptional 

Curriculum, Exceptional Leadership, and an Exceptional Business System. 

First, an exceptional curriculum is easy, exciting, and meaningful 

to teach, plus easy, exciting, and beneficial to learn. 

Martial arts training requires two things: Physical training and 

a philosophy of discipline. Martial arts training without philosophy 

is no different than organized street fighting. But without physical 

training, you have no martial arts because without 

action nothing happens. Action requires a quality 

body, and a quality body requires physical fitness. 

An exceptional curriculum will make your students 

physically fit and mentally strong, so they 

will stick with you for life. 

Second, exceptional leadership is modern 

leadership. Traditional leadership was positional 

power; modern leadership is personal power. 

Positional power was based on a hierarchy, similar 

to a master and slave relationship. Personal 

power is based on the individual’s ability to motivate, 

inspire, and assist others to maximize 

their potential. 

For example, an instructor 

who relies on positional power 

teaches all students equally by 

showing the correct technique 

and expecting students to 

imitate that technique as 

closely as possible, whether 

they are tall, short, thin, fat, 

old, or young. Positional 

leaders are strict, with 

little of the flexibility they 

expect their students to 

develop. 

An instructor who is also a leader, who relies on personal 

power, teaches students fairly, not equally, which means he shows 

the purpose of the technique, how to adapt the technique to the 

individual’s needs, and the benefits of training. An instructor who 

develops his personal power will motivate, inspire, and encourage 

each one of his students to maximize their potential, but according 

to their own needs and abilities. He does not expect a 6 year-old 

and a 60 year-old to perform the technique the exact same way. 

He understands their different needs and abilities, and helps the 

student understand there is more to the art than the physical 

expression. 

Third, an exceptional business system must be simple, 

practical, and beneficial, so you can make more, spend less, and 

increase profit. 

The best modern martial arts business systems include 

outstanding software, like ATLAS Pro, that not only save time by 

keeping records and organizing data, but also save money by 

empowering your staff to do more in less time. You also need a 

powerful school website that helps you dominate search results 

and generate positive local reviews, and a social media plan that 

brands your school with the benefits your prospective students 

are looking for. Truly exceptional business systems provide all 

these aspects in one place, so data flows seamlessly from one 

area to another, and the system doesn’t cost you money, but actually 

makes you money. 

Just like the martial arts, these three steps are not a destination, 

but a journey. Curriculum, leadership, and business systems are 

constantly evolving, and require a relentless pursuit of excellence. 

To become and remain exceptional, you must continually improve 

your methods and expand your options, to take advantage of 

technological advances while still remaining true to time-honored 

values and principles. 

GRANDMASTER KIRK PELT is an 8th degree black belt and is the President of a multi-million 

dollar, multi-school organization, has a 30-year track record of success, and is currently on the leading 

edge of martial arts curriculum and business innovation. 


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THE WARRIOR WAY 

Play to Win! 

by Grandmaster Bill Clark 

The fifth factor in creating confidence is developing a play to win attitude. Unlike 

average people who play to maintain the status quo or, worse still, play specifically 

not to lose, successful people play to win. They never content themselves with 

maintaining their position in life. Instead, they are always on the lookout for new ways 

to increase business, leverage their talents and enhance their life. 

When starting out, playing to win often 

means the same thing as survival, but once 

a person has established a solid foundation, 

she often finds a comfort level and 

becomes complacent. 

In the early 1970s, the dominant US 

auto industry came close to being 

crushed by foreign competition 

because it was no longer playing 

to win. For championship 

companies the motto should 

be if you are not going forwards, 

you are going backwards. 

Confidence is a critical ingredient of good 

decision-making, and good decision making 

with good implementation is the 

key to business success. Building a 

championship business usually 

results from a leader making 

a series of “play to win” 

decisions. Such decisions 

are made faster, put into 

effect sooner, and carried 

out more precisely 

when they are made 

with confidence. 

People around you 

can sense the level of 

confidence with which you reach decisions 

and they will act accordingly. So it’s important 

to maintain an air of quiet confidence 

and make it plain that you play to win. 

Act as if it Were Impossible to Fail 

The sixth factor in developing confidence 

is to act as if it’s impossible to fail. 

Is there something deep in the back of 

your mind that you always wanted to do 

but never actually did? Something fun, 

something exciting, something challenging? 

Something scary, something at which you might fail, lose your 

money, and perhaps lose the respect of your peers? 

Most people have just such dreams, and for most people they 

remain just that, dreams that end the moment they wake up and 

reality returns with the first smell of the morning coffee. However, 

let’s pretend for a moment that the dream lingers on—that it just 

won’t go away. Would you go after it if you knew there was absolutely 

no chance of failure? 

If the only possible outcome was the complete and wonderful 

success of your dreams, what would you do? What would you try 

to accomplish? 

When you act as if It’s impossible to fail, others support you 

more, you move with more assurance, and things work out better. 

The only real failure is not taking an intelligent risk. If you experience 

setbacks, your self-confidence will help you take another 

route to your ultimate success. 

GRANDMASTER BILL CLARK is a 9th degree black belt and a former PKA Fighter of 

the Year. He is widely considered one of the top experts in martial arts business with over 50 years 

of leadership and innovation, having been inducted into almost every Hall of Fame in the industry. He 

is one of the largest multi-school owners in the world. 


Photograph (top) by viafilms

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TACTICAL SELF-DEFENSE 

Personal Protection Package 

By Grandmaster Tom Patire 

When I first opened my martial arts school in the early 80’s the industry was more 

about point tournament fighting and very little about combative self-defense. 

I never claimed to have knowledge about point fighting nor 

did I care to. My objective was always self-defense and if need 

be self-offense mainly because of the profession that I am in 

as an International Bodyguard or what people nowadays term 

as Executive Protection. As usual in any industry 

when more and more schools pop up instructors 

start to reinvent themselves within their 

industry. When the word personal protection 

came out and took a diverse meaning. 

Many schools no longer advertised as 

a Martial Arts System or Self-Defense 

System. They now are known as a personal 

protection system which gives the word 

different meanings and allows school owners 

to capitalize and customize a personalized 

protection package. Whether this package be 

martial arts, personal safety and/ 

or self-defense to those 

students, especially the 

ones that need more 

one-on-one attention. 

When you hear the 

term Black Belt, 

everybody thinks 

of Black Belt as 

that lethal weapon 

or proficiency of 

the Martial Arts 

whether that be 

kicking high and 

fast, punching 

hard and quick, 

or taking people 

to the ground and 

choking them out - just to name a few. We as human beings 

are not the same in any skill level so how could proficiency 

be the same for all? There are more students in schools that 

are not on a high-grade skill level but that doesn’t change the 

fact that you and the instructor can’t personalize their defense 

package and fit their need and not their want. Not everyone is 

going to have that driving front kick or a figure four take down 

to the level of street expertise. Each student will favor certain 

movements that they like and excel at. We, the instructor, 

should be able to see those movements and mold them into 

their personal protection package. Those movements become 

techniques which they should rework every class to be part 

of their defense mode if they ever need it. Those techniques 

should have a diversified curriculum that can be executed with 

the highest proficiency of the student’s ability if the need to 

defend themselves comes across their daily lives. You heard 

that term ‘you have a need for speed,’ but speed to students 

that are very proficient can be an added plus but what about 

the less talented, the less skilled or some that have physical 

and mental limitations. Teaching adaptation and blind zone 

movements can add to their element of surprise for students 

like this. Personalization does take more one-on-one time 

between student and instructor, but it shows you care, and 

you can adapt. To the outside it enhances your brand of 

teaching that you are willing to spend the time to adapt 

techniques to your students which translates in ‘you care’! 

A caring reputation transforms more into the mainstream for 

enhancing your reputation thus separating you from your 

competition. If you can show them the way and get them 

to believe in your teaching method, then the personalize 

protection package can and will make them much better and 

more proficient martial artist. 

Remember Safety First Because You May Not Get A 

Second Chance!® 

GRANDMASTER TOM PATIRE, is known as “America’s Leading Personal Safety Expert” and has appeared 

on Good Morning America, The CBS Morning Show, The Colbert Report, Montel, plus in mainstream publications such as 

Family Circle, Redbook, Fortune Magazine, and The Wall Street Journal. He has written several books and has personal 

safety programs that can be incorporated into your martial arts school, available at TomPatire.com. 


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Tools & Tactics 

Boost Your Martial Arts School 

This Fall with 

Innovative Promotions 

by Ms. Chris Lee 

While we’re in the midst of summer, it’s never too early to start planning for fall promotions 

that can attract new prospects, retain current students, and boost your income. Here are 

some exciting ideas to help you achieve your business goals this autumn: 

Kickstart New Beginnings with a Back-to-School Special 

As students prepare to head back to school, parents are looking 

for activities that promote respect, discipline, fitness, and focus. 

Capitalize on this period with a Back-to-School Special: 

• Free Week of Classes: Offer new students a chance to experience 

your classes with no commitment. 

• Discounted Enrollment Fees: Provide a limited-time discount 

on enrollment fees for those who sign up during the fall season. 

• Referral Program: Reward current students who 

bring in friends or family members with exclusive 

discounts or merchandise. 

Engage and Retain Students with a Fall 

Fitness Challenge 

Keep your current students motivated and 

engaged with a Fall Fitness Challenge: 

• Challenge Goals: Set achievable goals 

for students to reach by the end of the 

season, such as improving flexibility, 

mastering a new technique, or increasing 

endurance. 

• Progress Tracking: Provide progress 

tracking sheets and recognize milestones 

in classes. 

• Prizes and Recognition: Offer 

prizes like branded gear, free private lessons, 

or certificates of achievement for 

participants who meet their goals. 

Showcase Special Skills with Fall Season Workshops 

Host Seasonal Workshops that highlight unique aspects of martial 

arts, providing additional value to your students and attracting 

new ones: 

• Self-Defense Seminar: A practical and timely workshop focusing 

on self-defense techniques as nights grow longer. 

• Weaponry Class: Introduce traditional martial arts weaponry 

with a special weekend class. 

• Mindfulness and Meditation: Incorporate sessions on mental 

well-being, emphasizing the holistic benefits of martial arts. 

Build Community Ties with a Community Harvest Festival 

Strengthen your community presence by participating in or 

hosting a Community Harvest Festival: 

• Demonstrations: Organize martial arts demonstrations to 

showcase your school’s talents. 

• Interactive Booths: Set up booths with fun activities like board 

breaking, mini-lessons, or photo ops with students in martial arts 

uniforms. 

• Exclusive Offers: Provide festival attendees with special discounts 

or free trial passes. 

Even in the heat of summer, it’s the perfect time to plan for the 

upcoming fall season. By implementing these innovative promotional 

ideas, you can attract new prospects, retain your current 

students, and increase your income. These promotions not only 

boost your business but also enhance the sense of community and 

commitment within your martial arts school. Start planning now 

and watch your school thrive this fall! 

MS. CHRIS LEE is a martial arts business development consultant with a background in online and social media marketing. 


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www.budointernational.com

ADVERTISER INDEX 

Action Mega Convention 

ActionMegaHoh.com ..............................61 

Atlas Marketing Studio 

AtlasMarketingStudio.app ......................... 93 

Atlas Martial Arts Software 

AtlasMartialArtsSoftware.com ...............2, 44, 97 

Action Hero Photos 

ActionHeroPhotos.com ...........................101 

Adventures of Harry & Friends 

AdventuresOfHarryAndFriends.com ................25 

Amazing Martial Arts Websites 

AmazingMartialArtsWebsites.com. . . . . . . . . . . . . . . . 11, 83 

An-Shu Stephen K. Hayes 

NinjaSelfDefense.com .............................51 

AMS Billing 

OurAMS.com .............................. 27, 74, 114 

AMSkids 

OurAMS.com/AfterSchool ......................39, 89 

Break Like a Champ 

TeamChipTKD.com ................................85 

Budo International Magazine 

BudoInternational.com .............................111 

Extraordinary Marketing 

ExtraordinaryMarketing.com ........................77 

Master Karen Eden 

CenturyMartialArts.com ............................15 


ElitePublications.org and RevPublish.com ........71, 105 

Kick Start Kids 

KickStartKids.org ..................................21 

Kids Point MMA 

PointMMA.com ....................................91 

Kovar Systems 

KovarSystems.com ................................55 

Learn the Sword 

LearnTheSword.com ...............................31 

Lee Milteer 

Milteer.com ........................................95 

MA Biz Academy 

MABizAcademy.com ...........................59, 113 


MaBusinessInstitute.com ......................34, 109 

Martial Arts History Museum 

MAMuseum.com ..................................99 

Martial Arts Industry Innovations 

tinyurl.com/mawnewsvideo .....................23, 79 

Ninja Fighting Techniques 

tuttlepublishing.com ...............................34 

Otomix 

Otomix.com .......................................13 

Sport Karate Museum 

SportKarateMuseumArchives.com .................101 


4d-2d.com ........................................90 


TomPatire.com ....................................38 

Warrior Certification 

WarriorKravMaga.com/events ......................65 

Warrior Defence Lab 

https://bit.ly/2024Warrior ...........................81 


YkKim.com ....................................49, 73 


Lulu.com ..........................................30 


If Teaching Great Classes is 

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VISIT OURAMS.COM CALL 1-800-275-1600

Martial Arts World News Magazine - Volume 24 | Issue 4

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