Retailers Forum Magazine July 2024
Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com
Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com
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etailers<br />
VOL. 44 NO. 03<br />
JULY <strong>2024</strong><br />
<strong>Retailers</strong> Celebrate<br />
Independence Day<br />
Connecting Wholesalers and <strong>Retailers</strong> Since 1981<br />
Connecting Wholesalers and <strong>Retailers</strong> Since 1981
YOUR WHOLESALE PARTY HEADQUARTERS<br />
Gifts<br />
Toys<br />
PLUSH ANIMALS<br />
BALLOONS<br />
Mylar<br />
Balloons<br />
from<br />
39¢<br />
Also<br />
Jumbo<br />
Number<br />
Mylars<br />
$1.39<br />
GREETING<br />
CARDS<br />
from 15¢<br />
www.Harnelinc.com • 847-325-5231<br />
Want More Info? Circle #02 on page 11 • www.Vendor411.com<br />
Page 2 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE
Want More Info? Circle #07 on page 11 • www.Vendor411.com<br />
RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 3
BEST DEALS FOR OVER 20 Years!<br />
Electronics • Toys & Hobbies • Fashion • Auto • Home<br />
New Closeout Deals Weekly!<br />
Citizen EG2690-50A<br />
Women’s Slim Silver<br />
Tone Eco-Drive Watch<br />
$99.99<br />
Beats PowerBeats 2<br />
Wireless Bluetooth<br />
In Ear Headphones -<br />
CHOOSE YOUR COLOR<br />
$69.99<br />
Level Mount Tilt and<br />
Fixed TV Wall Mounts<br />
for TVs Up to 85 Inches<br />
$29.99<br />
INVICTA<br />
Wildflower Gold<br />
$34.99<br />
Hard Sided Carry On<br />
Spinner Luggage<br />
$69.99<br />
Chef’s Choice M80<br />
Kitchen Scale<br />
$12.99<br />
Light Pulse<br />
LED Lightning<br />
Cable For<br />
Apple Devices<br />
Buy One Get<br />
One Free!<br />
$12.99<br />
Keychain - Choose Your<br />
Color - Avallone Italian<br />
Napa Leather<br />
$14.99<br />
FAST SHIPPING FROM TEXAS WAREHOUSE<br />
Money Clip Wallet With<br />
RFID Protection - Avallone<br />
Canvas & Leather<br />
$24.99<br />
Zmodo Smart Greet<br />
Wi-Fi Video Doorbell<br />
$59.99<br />
Mobile Power Rechargeable 5 in 1 Emergency Tool<br />
$14.99<br />
MobilePower Hands<br />
Free Bluetooth<br />
Speakerphone with<br />
Battery Bank<br />
and LED Light<br />
$15.99<br />
www.CloseoutsForSale.com<br />
Page 4 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE
WHOLESALE<br />
Costume Club<br />
• Disposables<br />
• Atomizers<br />
H2 E-Cig Round<br />
Mouth Atomizer<br />
$1.85<br />
• Kits<br />
• E-Cig Ba teries<br />
5mL Bo tle<br />
Liquid E-Juice<br />
for E-Cig $1.30<br />
E-Case w/2<br />
Cigare tes + 1 USB<br />
Charger $10.50<br />
1 0’S IN STOCK<br />
All Occassions<br />
Fast Same Day Shipping<br />
Flat Rate Delivery<br />
E-Cig kit Includes 1 cig,<br />
10cartridges, Wa l, USB,<br />
Car Chargers $6.50<br />
• E-Liquids<br />
• E-Cig A ce sories<br />
Round Mouth E-Cig<br />
3.5ml Atomizer Set<br />
w/Coil Heads $3.83<br />
SHISHA Zero<br />
Nicotine Disposable<br />
E-Cig $3.45<br />
This is a Buying Guide for<br />
RETAIL STORE OWNERS<br />
Presented within the pages are the latest offerings from the<br />
country’s leading merchandise wholesalers. The advertisers<br />
herein sell strictly wholesale and require that you purchase with<br />
the intent of reselling through retail channels.<br />
Sell to over 60,000<br />
stores through <strong>Forum</strong><br />
631/754-5000<br />
DRESS UP FOR<br />
PROFITS!<br />
COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!<br />
Every Day’s A Treat!<br />
See our ad on page 28<br />
www.USACostumers.com<br />
Light Up WithoUt<br />
Lighting Up!<br />
LOGIC WHOLESALE<br />
see our ad on page 37<br />
Start.<br />
Electronic<br />
Cigarettes<br />
Full Service Wholesaler • We Ship Worldwide<br />
Grow.<br />
Repair.<br />
Our specialty is helping sma l and<br />
mid-sized busine ses achieve su ce s.<br />
Contact us for fr e consultation.<br />
1-800-433-7002<br />
info@<strong>Forum</strong>BA.com • www.<strong>Forum</strong>BA.com<br />
Always Be<br />
Fashionable<br />
FASHIONABLE<br />
SALES<br />
See our ad on Pg 63<br />
www.Lightecig.com<br />
We Dropship - Distributors WanteD • Scroll website to bo tom - Click on WHoLESALE<br />
SMALL<br />
BUSINESS<br />
CONSULTING<br />
<strong>Forum</strong>BA.com<br />
Ad on Page 18<br />
INDEX<br />
ADVERTISERS INDEX<br />
AUGUST 2022<br />
BLING IT ON!<br />
HipWholesale.com<br />
See our ad on Page 27<br />
Does anybody<br />
read these?<br />
CALL 631-754-5000 and<br />
you’ll get a FREE 3-mo.<br />
subscription!<br />
Congratulations to<br />
FIND THE FINDS<br />
Northport, NY<br />
PLEASE PATRONIZE THE LEADING WHOLESALERS<br />
WHO ADVERTISE IN RETAILERS FORUM MAGAZINE<br />
THE TRUSTED BUYING SOURCE FOR RETAIL STORES!<br />
ADVERTISING<br />
FORUM AD RATES .......... 09<br />
APPAREL<br />
1 STOP WHOLESALE ........ 35<br />
BLANK TEES. ............... 28<br />
BOUTIQUE CLOSEOUTS. ..... 51<br />
CAPSMITH ............. 20-21<br />
CLOTHINGWARE ........... 71<br />
DD BULK ................... 60<br />
FASHIONABLE<br />
FASHIONABLE SALES. ....... 63<br />
WATCHES<br />
SNEAKY SAVINGS ON SNEAKERS<br />
SKMEI 1463 Fashion Women<br />
Watches W/ Leather Strap<br />
$14.99<br />
FLIRTY WHOLESALE ........ 24<br />
KARMA CIRCLE. ............ 03<br />
SCARF WAREHOUSE ........ 84<br />
For Men & Women<br />
See Our Ad On PAge 59<br />
SKMEI 1258 Digital Sport Watch<br />
For Men W/ 50m Waterproof<br />
SKMEI 9178<br />
Creativity Sku l<br />
Quartz Watch<br />
For Men<br />
$16.99<br />
SKMEI 1704 Elegant Girl Clock<br />
W/ Japan Quartz Movement<br />
$18.99<br />
$13.99<br />
STYLISH PLUS .............. 45<br />
T SHIRT REP ................ 88<br />
UIN DEALS ................. 61<br />
LINKS<br />
SKMEI 123 Fashion<br />
Casual Sport Watch<br />
W/ Stainle s Steel Strap<br />
Liebig L1013 Japan Quartz<br />
Movement Golden Watch<br />
$13.99<br />
$15.99<br />
UNIVERSE WHOLESALE. ..... 47<br />
USACOSTUMERS.COM ...... 28<br />
ASSORTED ITEMS<br />
AUCTION FINDER ........... 34<br />
BEAN WHOLESALERS ....... 24<br />
DINO DROPSHIP . . . . . . . . . . . . 57<br />
DOBA DROPSHIP ........... 15<br />
EVERYTHING CLOSEOUTS ... 70<br />
EZ DROPSHIP. .............. 68<br />
FIND IT ASIA. ............... 86<br />
LIEBIG L2004 Quartz Watches<br />
For Men<br />
$17.99<br />
SKMEI 1419 Simple Style<br />
Women Quartz Watches<br />
$12.99<br />
MEGA UBID ................ 74<br />
RAMSONS IMPORTS ........ 13<br />
SWEET WHOLESALERS ...... 55<br />
TOP TEN WHOLESALE ....... 83<br />
BOOKS<br />
AUCTION BOOK ............ 80<br />
BUYERS CONTACTS ......... 79<br />
CLOSEOUT DIRECTORY ..... 89<br />
HIDDEN WEALTH ........... 82<br />
TRADE PUBLICATIONS ...90-96<br />
CANDY<br />
SWEET WHOLESALERS ...... 55<br />
CELLULAR<br />
CELLCITY.BIZ .............. 29<br />
SKMEI 1676 Simple Watches<br />
For Men IP68 W/ Leather Strap<br />
WHOLE-CELL .............. 73<br />
$15.99<br />
SKMEI 1690<br />
Quartz Watches For Womens<br />
W/ Rhinestone Decoration<br />
$16.99<br />
COMPUTERS<br />
REFURB SHOPS ............. 32<br />
CONSUMER ELECT.<br />
SKMEI 1722 Ladies<br />
Quartz Analog Silicone<br />
Wrist Watch<br />
FIND IT CHINA .............. 65<br />
$15.99<br />
FAST SHIPPING - 100% GUARANTEED AND WARANTEED - FAST SHIPPING<br />
ALL CREDIT CARDS ACCEPTED - WE SHIP WORLDWIDE - WHOLESALERS WELCOME<br />
CREDIT CARD<br />
PROCESSING<br />
EXP MERCHANT ............ 81<br />
SKMEI 1703 Fashion Flower Shape<br />
Dial Ladies Quartz Clock<br />
W/ 30m Waterproof<br />
$17.99<br />
www.TimeWholesalers.com<br />
We make it easy to find products and suppliers<br />
without having to flip through entire magazine<br />
1. Check the INDEX on Pages 6 & 7.<br />
2. Find the Product Category and View the Various Companies.<br />
3. CLICK on the Company you’re interested in and their Ad Page<br />
will Open Immediately.<br />
Found an ad that Interests you and want to know more?<br />
1. CLICK on the website in the ad and you will open the<br />
company’s website.<br />
2. CLICK on an email in the ad and you can send a message<br />
ALL WEBSITES AND EMAILS IN EVERY AD ARE LIVE LINKS.<br />
JUST CLICK ON THEM!<br />
RESPONDER<br />
CLICK ON BANNERS<br />
IN SELECT ADS<br />
Want More Info? Circle #09 on page 11 • www.Vendor411.com<br />
TO GET FREE CATALOGS/PRICING<br />
Many companies are enrolled in our Reader Response<br />
Program (Page 11). You can contact multiple<br />
companies with 1-CLICK!<br />
1. Find the Reader Response Banner in an Ad.<br />
2. CLICK on the banner and it will open up an Inquiry Form.<br />
3. Select Companies you want FREE CATALOGS and Info from.<br />
4. You can also access this FREE Program on Page 11<br />
or www.Vendor411.com directly.<br />
FORUM PUBLISHING COMPANY<br />
CONTACT US:<br />
TEL: 1-800-635-7654<br />
383 East Main Street, Centerport, NY 11721<br />
FAX: 631-754-0630<br />
www.<strong>Retailers</strong><strong>Forum</strong>.com<br />
RETAILERS FORUM Email: MAGAZINE <strong>Forum</strong>Publishing@gmail.com<br />
| JULY <strong>2024</strong> Page 5
Sell to over 60,000<br />
stores through <strong>Forum</strong><br />
631/754-5000<br />
DRESS UP FOR<br />
PROFITS!<br />
Every Day’s A Treat!<br />
COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!<br />
WHOLESALE<br />
Costume Club<br />
www.USACostumers<br />
See our USACostumers.com<br />
ad on page 28<br />
Light Up Without<br />
Lighting Up!<br />
Full Service Wholesaler • We Ship Worldwide<br />
LOGIC • WHOLESALE<br />
Kits<br />
• E-Liquids<br />
• Disposables<br />
• Atomizers<br />
see our ad on page 65<br />
H2 E-Cig Round<br />
Mouth Atomizer<br />
$1.85<br />
5mL Bottle<br />
E- Liquid E-Juice<br />
for E-Cig $1.30<br />
E-Case w/2<br />
Cigarettes + 1 USB<br />
Charger $10.50<br />
E-Cig kit Includes 1 cig,<br />
10cartridges, Wall, USB,<br />
Car Chargers $6.50<br />
BLING IT ON!<br />
HipWholesale.com<br />
See our ad on Page 15<br />
SMALL<br />
BUSINESS<br />
CONSULTING<br />
<strong>Forum</strong>BA.com<br />
Ad on Page 70<br />
100’S IN STOCK<br />
All Occassions<br />
Fast Same Day Shipping<br />
Flat Rate Delivery<br />
Electronic<br />
Cigarettes<br />
• E-Cig Batteries<br />
Round Mouth E-Cig<br />
3.5ml Atomizer Set<br />
w/Coil Heads $3.83<br />
• E-Cig Accessories<br />
TIME MAKES MONEY<br />
TIME<br />
WHOLESALERS<br />
SHISHA Zero<br />
Nicotine Disposable<br />
E-Cig $3.45<br />
www.Lightecig.com<br />
see our ad on Page 39<br />
We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE<br />
SNEAKY SAVINGS ON SNEAKERS<br />
See Our Ad on Pg 43<br />
Does anybody<br />
read these?<br />
CALL 631-754-5000 and<br />
you’ll get a FREE 3-mo.<br />
subscription!<br />
Congratulations to<br />
BASEMENT GEYSER, INC.<br />
Long Island, NY<br />
ADVERTISERS INDEX<br />
PLEASE PATRONIZE THE LEADING WHOLESALERS<br />
WHO ADVERTISE IN RETAILERS FORUM MAGAZINE<br />
THE TRUSTED BUYING SOURCE FOR RETAIL STORES!<br />
JULY <strong>2024</strong><br />
ADVERTISING<br />
FORUM AD RATES .......... 09<br />
APPAREL<br />
1 STOP WHOLESALE. ........ 49<br />
BLANK TEES. ............... 26<br />
BOUTIQUE CLOSEOUTS ...... 67<br />
CLOTHINGWARE ............ 77<br />
DD BULK ................... 68<br />
FASHIONABLE SALES. ..BACK CVR<br />
FLIRTY WHOLESALE ......... 58<br />
HEAVENLY SUITS ............ 18<br />
SCARF WAREHOUSE. ........ 83<br />
STYLE IN FASHION .......... 18<br />
STYLISH PLUS .............. 45<br />
T SHIRT REP ................ 88<br />
UIN DEALS ................. 61<br />
USACOSTUMERS.COM ....... 28<br />
ASSORTED ITEMS<br />
AUCTION FINDER. ........... 34<br />
BEAN WHOLESALERS ....... 32<br />
CLOSEOUTS FOR SALE ...... 04<br />
DINO DROPSHIP. ............ 81<br />
DOBA DROPSHIP ............ 47<br />
EVERYTHING CLOSEOUTS. ... 54<br />
EZ DROPSHIP ............... 64<br />
FIND IT ASIA ................ 85<br />
HARNEL INC. ............... 02<br />
HEAVENLY WHOLESALE. ..... 42<br />
MEGA UBID ................. 60<br />
RAMSONS IMPORTS ......... 03<br />
RUSH SUPPLIERS ........... 24<br />
SWEET WHOLESALERS ...... 19<br />
TOP TEN WHOLESALE ....... 79<br />
BOOKS<br />
AUCTION BOOK ............. 82<br />
BUYERS CONTACTS ......... 89<br />
CLOSEOUT DIRECTORY ...... 84<br />
HIDDEN WEALTH ............ 80<br />
TRADE PUBLICATIONS ..... 92-98<br />
WHOLESALE SOURCE BOOK ... 86<br />
CANDY<br />
SWEET WHOLESALERS ............ 19<br />
CELLULAR<br />
CELLCITY.BIZ ............... 41<br />
WHOLE-CELL ............... 53<br />
COLLECTIBLES<br />
PATTER’S COLLECTIBLES .... 18<br />
COMPUTERS<br />
REFURB SHOPS. ............ 62<br />
CONSUMER ELECT.<br />
FIND IT CHINA. .............. 27<br />
CREDIT CARD<br />
PROCESSING<br />
EXP MERCHANT. ............... 35
#1<br />
BUYING GUIDE<br />
FOR RETAIL STORES!<br />
DISPLAY/SUPPLIES<br />
& SERVICES<br />
AVVO ADVISORS ............ 22<br />
CC WAREHOUSE ............ 73<br />
E-STORE BUILDERS ......... 52<br />
E STORE SIGNS ............. 57<br />
E-STORE SITES ............. 24<br />
FB CAMPAIGNS ............. 74<br />
FORUM ADVISORS. .......... 70<br />
KWIK INC. .................. 78<br />
PAYROLL HELPER ........... 48<br />
PROTECTION PLANS. ........ 76<br />
RETAILERS BANK ........... 56<br />
SALES GROUP .............. 66<br />
SETON SIGNAGE ............ 87<br />
WHOLESALESOURCES.COM ....<br />
INSIDE BACK COVER<br />
DROPSHIPPERS<br />
DINO DROPSHIP. ............ 81<br />
DOBA DROPSHIP ............ 47<br />
EZ DROPSHIP ............... 64<br />
E-CIGARETTES &<br />
SMOKE SHOP ITEMS<br />
3’x5’Embroidered Flags $14.00 Each<br />
LIGHT E CIG ................ 29<br />
View our 148 page Catalog online !<br />
www.RIOhio.com<br />
LOGIC WHOLESALE ......... 65<br />
Belt Buckles $18.00 dz<br />
USA VAPE DEALS ........... 25<br />
$36.00 dz<br />
Hat Pins $6.00 dz<br />
$36.00 dz<br />
$9.00 dz<br />
5” Patches $36.00 dz<br />
FOOTWEAR<br />
$36.00 ut 72 pcs<br />
Garden Flags<br />
$48.00 dz<br />
Tri-Fold<br />
$5.00 Each<br />
$21.00 dz<br />
3’x5’Embroidered Flags<br />
$14.00 Each<br />
Playing Cards<br />
$18.00 dz<br />
Belt Buckles<br />
Metal Signs<br />
$5.50 Each<br />
$24.00 dz $42.00 dz<br />
DE SOAP FRAGRANCES……..20/21<br />
$21.00 dz<br />
$39.00 dz<br />
SNEAKER CLEARANCE ...... 43<br />
HANDBAGS<br />
BAG CLOSEOUTS ........... 69<br />
Garden Flags WindSocks<br />
48.00 dz $48.00 dz<br />
$18.00 dz<br />
12”x18” Metal Signs<br />
$5.50 Each<br />
Min.Order<br />
$150.00<br />
Metal Sign<br />
$4.75 each<br />
$7.00 Each<br />
$4.50 Each<br />
3pc Magnet<br />
$5.25 Each<br />
8” x 12” Parking Sign $18.00 dz<br />
$15.00 dz<br />
$42.00 dz<br />
$15.50 Each<br />
8” x 12” Metal Signs<br />
$39.00 dz<br />
Metal Plates<br />
$27.00 dz<br />
Leather Wallets $5.50 each<br />
PPE $48.00 STOCKROOM dz ........... 40<br />
Magnets 3”x8” $18.00 dz<br />
BAG VENDORS. ............. 26<br />
HEALTH & BEAUTY<br />
HOME & HOUSEWARE<br />
DAKOTA STEEL ART .......16/17<br />
MERCHANDISE REP ......... 38<br />
RUG PROFITS. .............. 59<br />
JEWELRY/ACCESSORIES<br />
BLING WHOLESALER .............55<br />
BODY CANDY HQ .................71<br />
BUND JEWELRY. .................51<br />
HIP WHOLESALE .................15<br />
JEWEL CLEARANCE ..............28<br />
JEWELRY MINERS ................63<br />
SHAKE WHOLESALE. .............36<br />
UNIVERSE WHOLESALE ...........75<br />
$30.00 dz<br />
12” Metal Signs<br />
$5.00 Each<br />
NOVELTIES<br />
CARTOON CONCEPTS ....... 72<br />
COOL GLOWING. ............ 23<br />
NOVELTY SELLER ........... 33<br />
PET PRODUCTS<br />
CLOSEOUT PET ............. 22<br />
PPE SUPPLIES<br />
R/C & TOYS<br />
$4.00 each<br />
RC VARIETY ................ 37<br />
Leather Bracelet $18.00 dz<br />
SOARING RC. ............... 50<br />
SPECIAL FEATURES<br />
FORUM WORKSHOP ......... 30<br />
READER RESPONSE ......... 11<br />
Patches $18.00 dz<br />
Belt Buckles<br />
$36.00 dz<br />
1ut/5 dz Mood Rings $33.00 unit<br />
RETAILING NEWS. ........... 14<br />
WHAT’S HOT ................ 12<br />
SPORTING GOODS<br />
OHIO KNIFE. .................13<br />
TRADE SHOWS<br />
ASD MARKETPLACE ..........31<br />
WATCHES & CLOCKS<br />
TIME WHOLESALERS ........ 39<br />
WATCH DEALERS ........... 26<br />
WEDDING ITEMS<br />
SMARTEST BARGAIN ........ 44<br />
WELCOME NEW READERS!<br />
Advertise in<br />
Metal Sign<br />
12”X18” $5.75 Each<br />
See Page 9<br />
12”x18” Metal Sign $5.25 each<br />
BUSINESS BOOKS<br />
www.BizBooks.org<br />
STYLE IN FASHION<br />
$36.00 ut/72pcs<br />
$15.00 dz<br />
Stylish & Fashionable<br />
Fashions<br />
from Around<br />
the World<br />
$6.00 dz Hat Pins Also<br />
See our Ad on Page 18<br />
sold by the<br />
Gigantic dozen! Selection<br />
of Variety Goods<br />
36 pcBiker Ring<br />
$24.00 dz<br />
Best Friend Necklace<br />
RAMSON’S<br />
$39.00 unit<br />
$24.00 dz/sets<br />
See our Ad on Page 03<br />
DROPSHIP TO PROFITS!<br />
Tri- Color Necklace $18.00 dz<br />
1000’s of Items<br />
See our ad on Page 47<br />
WHOLESALERS:<br />
Increase Your Sales<br />
By Advertising Here!<br />
631-754-5000<br />
WIND SPINNERS<br />
Sells Like<br />
A Breeze!<br />
DAKOTA STEEL<br />
See Our Ad on Pgs. 16/17<br />
VISIT FORUM ON<br />
THE INTERNET<br />
View our latest books at<br />
www.bizbooks.org<br />
WE HAVE BUYERS<br />
Databases for ALL Industries<br />
www.BuyersContacts.com
ADVERTISING INFORMATION<br />
www.retailersforum.com<br />
VOL 28 NO. 2<br />
JUNE 2008<br />
MARKETING TIPS!<br />
MERCHANDISE SOURCES<br />
RETAILING TIPS<br />
SELL LIKE AN<br />
EGYPTIAN!<br />
Reach Active Buyers with our Print Readership<br />
Plus over 265,000+ Page Views Monthly Online<br />
✔ Apparel and Accessory Stores<br />
✔ Card and Gift Stores<br />
✔ Discount and Dollar Stores<br />
✔ Distributors and Jobbers<br />
✔ General Merchandise Stores<br />
✔ Internet On Line Stores<br />
✔ Mail Order Catalog Sales<br />
✔ Novelty and Toy Stores<br />
✔ On Line Stores<br />
✔ Resort and Souvenir Stores<br />
✔ Sporting Goods Stores<br />
✔ Variety Merchandise Stores<br />
✔ Wholesalers<br />
ESTABLISHED IN 1981 as a buying source for store<br />
owners and wholesalers, <strong>Retailers</strong> <strong>Forum</strong> offers advertisers<br />
a large national circulation to showcase their products<br />
and services. Many of our readers are located in rural<br />
areas where access to merchandise is difficult, making our<br />
magazine indispensable to their buyers.<br />
Through our unique direct mail and trade show<br />
circulation we constantly rotate our mailing lists, adding<br />
new stores monthly enabling us to deliver new, fresh<br />
buyers each and every month you advertise with us.<br />
In addition to your print ad, your company will be<br />
featured in our digital on line monthly version at<br />
www.RFmagazine.com. Our online magazine produces<br />
over 265,000+ page views monthly for our advertisers,<br />
which is in addition to our print and mail distribution.<br />
Your online ad will link to your website and email<br />
address and we provide unlimited transfers from our<br />
readers into your website 24/7.<br />
FORUM PUBLISHING COMPANY<br />
383 East Main Street, Centerport, NY 11721<br />
www.<strong>Retailers</strong><strong>Forum</strong>.com<br />
CONTACT US:<br />
TEL: 1-800-635-7654<br />
FAX: 631-754-0630<br />
Email: <strong>Forum</strong>Publishing@gmail.com<br />
Page 8 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE
etailers<br />
ADVERTISING RATES<br />
AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES<br />
1⁄8 Page $400 $300 $275 $250<br />
¼ Page $525 $425 $400 $350<br />
½ Page $625 $525 $500 $450<br />
Full Page $850 $750 $700 $650<br />
2 Pages $1,350 $1,250 $1,150 $1,050<br />
Prices shown per month, above rates include full color printing<br />
ADVERTISING SPECS<br />
1⁄8 Page: 2¼" high x 3¼" wide<br />
¼ Page: 4‚" high x 3¼" wide<br />
½ Page:<br />
Full Page:<br />
Email or provide CD of ad in exact dimensions as JPG, TIF or preferred<br />
PDF format in CMYK color, 300 dpi resolution only<br />
✔ Monthly print and mail magazine<br />
✔ Online magazine and search marketing<br />
✔ Distribution at top trade shows<br />
4‚" high x 7" wide or<br />
9½" high x 3¼" wide<br />
9½" high x 7" wide<br />
FULL MARKETING PROGRAM INCLUDED >><br />
Printed <strong>Magazine</strong><br />
• Your ad is featured in our<br />
printed magazine circulated to<br />
buyers across the USA. Includes<br />
distribution at industry’s top trade<br />
shows.<br />
Complete Digital <strong>Magazine</strong><br />
• Your ad runs on-line at<br />
www.RFmagazine.com<br />
• Over 265,000+ monthly<br />
page views<br />
• Active link to your website<br />
Phone APP<br />
• Your company included in our free<br />
iPhone and Android APP. Imagine<br />
YOUR company right<br />
on the buyers phones!<br />
Reader Response<br />
• Generates leads from buyers interested<br />
in your products through a<br />
code placed in<br />
your ad and on-line at<br />
www.vendor411.com. Free for<br />
all half and full-page ads.<br />
Search Marketing<br />
• Your company included in the<br />
industry’s leading search engine:<br />
www.supplier411.com<br />
• Saturation marketing coverage on<br />
our new wholesale portal: www.<br />
wholesalesources.com<br />
TOP INDUSTRY TRADE SHOWS <strong>2024</strong><br />
JANUARY<br />
Atlanta Gift Fair<br />
Los Angeles Market Week<br />
Philadelphia Gift & Variety Show<br />
Seattle Gift Show<br />
The Merchandise Center, IL<br />
FEBRUARY<br />
ASD Marketplace Las Vegas Show<br />
Louisville Gift Show<br />
Magic Sourcing Show<br />
New York Toy Fair<br />
Off Price Specialist Show<br />
Rocky Mountain Gift Show<br />
MARCH<br />
Atlanta Spring Gift Show<br />
California Marketplace<br />
Dallas Apparel & Accessories Show<br />
Greensboro Gift & Jewelry Show<br />
The Merchandise Center, IL<br />
APRIL<br />
Hawaii Merchandise Expo<br />
The Merchandise Center, IL<br />
MAY<br />
Las Vegas Licensing Show<br />
New Orleans Gift & Jewelry Show<br />
Northern Michigan Gift & Souvenir Show<br />
Off Price Show NY TBD<br />
The Merchandise Center, IL<br />
JUNE<br />
Dallas Gift & Variety Show<br />
Greensboro Gift & Jewelry Show<br />
LA Fashion Market<br />
JULY<br />
Atlanta Gift & Home Furnishings<br />
California Marketplace<br />
Philadelphia Gift & Variety Show<br />
The Merchandise Center, IL<br />
AUGUST<br />
ASD Market Week<br />
Biloxi Wholesale Show<br />
Louisville Gift Show<br />
Off Price Specialist Show<br />
New Orleans Gift & Jewelry Show<br />
Rocky Mountain Gift Show TBD<br />
St. Louis Gift Show<br />
SEPTEMBER<br />
Asia America Wholesale Show<br />
Dallas Home & Gift Show<br />
Greensboro Gfit & Jewelry Show<br />
Hawaii Gift Show<br />
Norton’s Gift & Variety Show<br />
Philadelphia Candy & Gift Show<br />
The Merchandise Center, IL<br />
OCTOBER<br />
Dallas Apparel & Accessories Show<br />
Las Vegas Souvenir & Gift Show<br />
The Merchandise Center, IL<br />
NOVEMBER<br />
Gatlinburg Gift Show<br />
Hawaii Merchandise Expo<br />
New Orleans Gift & Jewelry Show<br />
Smoky Mountain Variety<br />
DECEMBER<br />
Grand Strand Gift & Variety Show<br />
Greensboro Gift & Jewelry Show<br />
The Merchandise Center, IL<br />
Our Large Holiday Issue Hits The Mails Before Thanksgiving to<br />
Maximize Advertisers Results!<br />
We provide physical magazines at shows or email free<br />
digital magazine to attendees using Attendee database lists.<br />
* Show schedules are subject to change without notice.
From the<br />
PUBLISHER<br />
Skip The<br />
Summertime Blues!<br />
I don’t know what it’s like in your part<br />
of the country, but here in the northeast<br />
we seemed to have gone directly from<br />
winter into summer with no real spring to<br />
speak of. With the temperatures heating up<br />
so quickly we started the summer season<br />
much sooner than we’d expected to.<br />
FOR those retailers and wholesalers who<br />
sell “fun-in-the-sun” merchandise they are<br />
in their glory to be able to kick off their sales<br />
season earlier than expected. For sellers of<br />
spring apparel and the like, not so much as<br />
we had a very brief spring weather season.<br />
WE expect that summer clothing and<br />
accessories will be a hot commodity this<br />
year. After a cold and wet season shoppers<br />
are looking for good shopping experiences<br />
and trendy new merchandise. Statistics are<br />
also showing that many shoppers are going<br />
back to brick-and-mortar stores, which is<br />
answered prayer for many of us retailers.<br />
RESORT and novelty stores in local<br />
tourist towns will do very well this year,<br />
with the price of airline tickets and gas<br />
higher than expected. Many vacationers<br />
will be “stay-cationers” and not venture far<br />
from home. Make sure that your stores are<br />
stocked properly to take advantage of the<br />
influx of locals and tourists.<br />
FOR those businesses who are not<br />
fueled by summer sales, this is THE time<br />
to work on your strategy for the upcoming<br />
holiday season. The summer will really fly<br />
by and smart retailers have already started<br />
their back-to-school programs just as<br />
their customers first toe goes into the<br />
ocean or pool.<br />
>> ON-LINE SOURCING<br />
IF your business is super slow during<br />
the summer you may want to consider<br />
bringing in some seasonal merchandise.<br />
There are furniture stores that add patio<br />
furniture and accessories for the simmer,<br />
Try to find merchandise that compliments<br />
your current offerings. Let’s be real, if you<br />
run a jewelry store you’re hard pressed to<br />
add pails and sand shovels to the mix!<br />
SOME retailers that do no business in the<br />
summer months often close for a period of<br />
time til their season restarts. We have a ski<br />
shop that has a big summer sale and then<br />
closes until September every year. They<br />
save on salaries and overhead as well as the<br />
depressing chore of 50-hours a week in a<br />
store with no shoppers or activity.<br />
JUST remember to focus on spending<br />
some time for your holiday sales planning.<br />
We do a big percentage of our annual<br />
sales and we should use our downtime to<br />
strategize for it. Summer is a great time<br />
to visit all of the trade shows to find new<br />
merchandise and suppliers. Next month,<br />
ASD Market Week in Vegas, a show we’ve<br />
been media sponsors since 1981, offers this<br />
great opportunity. And, we follow our own<br />
advice by promoting our magazines to all<br />
the show attendees during the summer.<br />
LAST and most importantly this month is<br />
to celebrate the freedom and liberty that we<br />
enjoy this Independence Day. Keep those<br />
who have fought for our freedom in your<br />
hearts and prayers as you enjoy all that we<br />
have been fortunate to have in our lives.<br />
And, in this election year – it means ALL of<br />
us no matter what side of the aisle!<br />
The entire issue of<br />
<strong>Retailers</strong> <strong>Forum</strong> <strong>Magazine</strong><br />
is posted on-line at<br />
www.<strong>Retailers</strong><strong>Forum</strong>.com<br />
Includes: Website Links *<br />
E-Mail Links * Printable PDF’s<br />
ACCESS OUR MAGAZINE<br />
FROM ANYWHERE 24/7<br />
RETAILERS<br />
FORUM<br />
SALES & MARKETING<br />
Gregory Brown<br />
Tom Richards<br />
Scott Savitt<br />
Martin Stevens<br />
OFFICE MANAGER<br />
Leah C.<br />
PRODUCTION<br />
Lisa Maresca-Smith<br />
CREDIT DEPARTMENT<br />
Kristine Hines<br />
CIRCULATION<br />
Discount Reading Svc.<br />
LITERARY STAFF<br />
Patricia Luebke<br />
Jason Meyers<br />
Rachel Spearman<br />
COLOR PRODUCTION<br />
Anchor Imaging<br />
PRINTING<br />
Composing Room<br />
ART DIRECTION<br />
Gregory Stevens<br />
Martin Stevens<br />
OVERSEAS OFFICE<br />
Trade Channel<br />
N.W. Guineastr 30<br />
2022 PA Haarlem<br />
Netherlands<br />
+31-23-531-90-22<br />
Published Monthly by:<br />
<strong>Forum</strong> Publishing Co.<br />
383 East Main Street<br />
Centerport, NY 11721<br />
Tel: 631/754-5000<br />
Fax: 631/754-0630<br />
forumpublishing@gmail.com<br />
www.retailersforum.com<br />
43 Years<br />
1981-<strong>2024</strong><br />
RETAILERS FORUM is published monthly at $75/year USA,<br />
$125/year foreign.<br />
Entire contents copyright ©<strong>2024</strong> by <strong>Forum</strong> Publishing.<br />
Publisher assumes no responsibility for contents herein.<br />
First and third class postage paid at Centerport, NY. Bulk<br />
mail paid at NY, Brookfield, WI and Hooksett, NH under<br />
private mail indicia via publication mailing.
etailers<br />
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SUPER FAST<br />
MAIL<br />
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Complete & FAX<br />
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➥<br />
APPAREL<br />
❑ All Advertisers in APPAREL<br />
❑ 13. Capsmith<br />
❑ 14. Style In Fashion<br />
BUSINESS SERVICES<br />
❑ All Advertisers in BUSINESS SERVICES<br />
❑ 24. <strong>Forum</strong> Business Advisors<br />
COLLECTIBLES<br />
❑ All Advertisers in COLLECTIBLES<br />
❑ 03. Patter’s Collectibles<br />
CREDIT CARD PROCESSING<br />
❑ All Advertisers in CREDIT CARD PROCESSING<br />
❑ 68. EXP Merchant<br />
ELECTRONICS<br />
❑ All Advertisers in ELECTRONICS<br />
❑ 08. Surplus Giant<br />
GENERAL & VARIETY<br />
❑ All Advertisers in GENERAL & VARIETY<br />
❑ 02. Harnel Inc. Party Goods<br />
❑ 07. Ramsons<br />
❑ 06. Stain Imaging<br />
Look For Reader Response Banner in Our ADS!<br />
Want More Info? Circle #00 on page 00 • www.Vendor411.com<br />
ADVERTISER INDEX<br />
HEALTH & BEAUTY<br />
❑ All Advertisers in HEALTH & BEAUTY<br />
❑ 11. De Soap Fragrances<br />
HOME & HOUSE<br />
❑ All Advertisers in HOME & HOUSE<br />
❑ 23. Dakota Steel Art<br />
❑ 21. Sanders Collection<br />
JEWELRY & ACCESSORIES<br />
❑ All Advertisers in JEWELRY & ACCESSORIES<br />
❑ 09. Puka Creations<br />
❑ 16. Tropical Traders<br />
NOVELTIES/TOYS<br />
❑ All Advertisers in NOVELTIES & TOYS<br />
❑ 10. Novelty Toys<br />
PET PRODUCTS<br />
❑ All Advertisers in PET PRODUCTS<br />
❑ 15. Closeout Pet<br />
SELF DEFENSE ITEMS<br />
❑ All Advertisers in SELF DEFENSE ITEMS<br />
❑ 12.<br />
Bestex<br />
SPORTING GOODS<br />
❑ All Advertisers in SPORTING GOODS<br />
❑ 04. Ohio Knife<br />
FREE INFORMATION REQUEST FORM:<br />
Fax: 631-754-0630 • On-Line: www.Vendor411.com<br />
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Your Name ____________________________________________ Type of Business ____________________________________<br />
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City ___________________________________________________State _____________________ Zip ______________________<br />
E-Mail: ________________________________________________Tel _______________________ Fax ______________________<br />
➥
WHAT’S HOT<br />
For more information, contact:<br />
www.BoutiqueCloseouts.com<br />
For more information, contact:<br />
www.DobaDropship.com<br />
For more information, contact:<br />
www.<strong>Forum</strong>123.com<br />
Tel: 1-631-754-5000<br />
Page 12 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />
RECYCLED PROFITS SOAR<br />
BACK in the day we dabbled with recycled designer jeans. Jordache, Calvin and<br />
the rest were expensive and in high demand. It was tough to get suppliers to sell you<br />
Dooney<br />
&<br />
Bourke<br />
Gold Metallic<br />
Leather<br />
Shoulder Bag<br />
$<br />
60 95<br />
new goods so we found a big market selling recycled goods. And we<br />
sold truckloads. The designer jeans game is over BUT designer boutique<br />
brand clothing from Chanel, Gucci, Tiffany is now a rage!<br />
YOU can get into the designer clothing and accessory business with<br />
a network of authentic pre-owned clothing at a fraction of its original<br />
sales price! But direct from Boutique Closeouts with no franchise or<br />
extra fees or anything. Just today’s hottest fashion trends with new<br />
goods coming in daily.<br />
THIS month’s special offer is a wide assortment of designer handbags<br />
like a Dooney & Bourke shoulder bag for just $60.95!<br />
DROPSHIP TO SUCCESS<br />
MANY of you may have heard of drop-shipping but were unsure of exactly<br />
how it works or where to find legitimate companies who service this market.’<br />
DOBA Dropship is one of the best resources you will ever fi nd in this<br />
space, While there are many companies who dropship merchandise, most of<br />
them stock stale and overpriced goods, which will make you no money. The key<br />
with this segment is to fi nd a reputable company that has top quality wanted<br />
products and a fair market price.<br />
DOBA’s Sprocket program allows you to choose from the best products<br />
with great profit margins and fast delivery to your buyers. You can also connect<br />
your online store with their company with ease. The Sprocket program<br />
integrates with Shopify, BigCommerce, Wix and WooCommerce and all orders<br />
automatically come up in your app! It is the easiest drop shop opportunity in<br />
the market today. For <strong>Forum</strong> readers Doba Sprocket offers a free no obligation<br />
14-day trial to test out the system and plans as low as $39.99<br />
BUY BELOW WHOLESALE<br />
NOW more than ever it is important to buy products at the sharpest possible<br />
prices so you can make more margins when you resell at your store or online<br />
site. With the costs of goods increasing so rapidly it is harder than ever to<br />
follow the double mark-up rule that was the gold standard or retailing. We<br />
have had to become much more competitive to make sales and part of that<br />
is not being able to get the mark-ups we need.<br />
THAT was until now! <strong>Forum</strong> Publishing has released the new<br />
CLOSEOUT DIRECTORY and Coursebook that lists (by merchandise<br />
category), companies that specialize in closeout priced goods. These are<br />
products that can be overstock, overruns, discontinued goods, store<br />
returns and product changes.<br />
CLOSEOUT merchandise can be bought 25-75% off regular wholesale<br />
prices and will improve your bottom line by mixing these goods into your<br />
lines. The Closeout Directory is just $29.95 in print or PDF versions.
OHIO<br />
KNIFE<br />
wholesale distributor<br />
909 EAST WAYNE STREET, SUITE 119 • CELINA, OH 45822<br />
Visit Our Website:<br />
www.OhioKnifeSales.com<br />
Apply for Dealership Online<br />
PHONE: 419.549.8200<br />
KNIVES • SWORDS • SHARPENERS • ACCESSORIES • HUNTING BLINDS & MORE<br />
NEW PRODUCTS ADDED WEEKLY • LIMITED QUANTITIES ON ALL SALE ITEMS<br />
FREE Shipping on your First Order of $ 100.00 or More When You Mention This AD!<br />
CALL FOR SPECIAL PRICING DEALS!<br />
WE are a full line distributor for all the many brands we carry.<br />
We also have a full complement of Cold Steel Blowguns and Accessories.<br />
OHIO KNIFE-Auto<br />
Button Imitation Bone<br />
SPECIAL<br />
Item#: A238BO<br />
$<br />
6.99<br />
OHIO KNIFE-Italian Style 9”<br />
Stiletto Ivory SPECIAL<br />
Item#: IS10IV<br />
$<br />
9.97<br />
OHIO KNIFE-<br />
Automatic Schrade<br />
Auto Black SPECIAL<br />
Item#: ASC60BT<br />
$<br />
19.99<br />
OHIO KNIFE-Folding<br />
Hunter Auto Black G10<br />
SPECIAL-Item#: BK14BK<br />
$<br />
28.99<br />
OHIO KNIFE-OTF Damascus<br />
Pattern Blue Blade SPECIAL<br />
Item#: MOTF-80BLD<br />
$<br />
24.99<br />
Cold Steel-SRK Compact<br />
SPECIAL-Item#: CS49LCKD<br />
$<br />
26.98<br />
OHIO KNIFE-Teal Mini<br />
OTF Stiletto Blk Bld<br />
Item#: T94-TEAL<br />
$<br />
7.99<br />
Cold Steel-<br />
Big Boar<br />
Item#:<br />
CSB6255TZ<br />
$<br />
35.72<br />
SCHRADE -Imperial IMP16S Stoc<br />
Item #: SCIMP16S<br />
SPECIAL $ 5.50<br />
SCHRADE Old Timer Splinter Car • Item #: SC24OT<br />
$<br />
16.26<br />
Smith & Wesson<br />
S&W M325 Revolver Knife<br />
Item #: SW1168583<br />
$<br />
22.31<br />
SCHRADE<br />
Old Timer 94OT<br />
Item #: SC94OT<br />
SPECIAL $ 11.49<br />
Cold Steel-<br />
Long Range<br />
Bamboo<br />
Item#:<br />
CSB6255BB<br />
$<br />
9.99<br />
STEAMBOW Steambow AR-6<br />
Stinger II Comp. Item #: SB0414<br />
SPECIAL $ 132.50<br />
HOT NEW ITEM!<br />
KABAR Becker<br />
Black Harpoon<br />
Item#:<br />
KB0018BK<br />
$<br />
83.57<br />
Smith & Wesson<br />
S & W SW911B-1st Re<br />
Item #: SW911B<br />
$<br />
41.90<br />
KABAR KA-BAR 1258 Short Black • Item #: KB1258<br />
$<br />
57.51<br />
KABAR TDI Investigator<br />
Item#: KB1493<br />
$<br />
32.75<br />
Rite Edge Money Clip-2.5 in. Black WITH<br />
Item#: SZ210649<br />
SPECIAL $ 2.59<br />
KABAR KA-BAR 1217 Full Size USMC K • Item #: KB1217<br />
$<br />
77.08<br />
STEAMBOW Steambow AR-6 Stinger II Tacti<br />
Item #: SB0376 SPECIAL $ 164.50<br />
SOG SOG SOGFARI-10” Tanto Machet-Item #: MC04-N<br />
SPECIAL $ 17.98<br />
KABAR Field Kit Spork/knife<br />
Item#: KB9909MIL<br />
$<br />
16.15<br />
SOG SOG-Poweraccess-Black<br />
Item#: PA1002-CP<br />
SPECIAL $ 36.98<br />
Warehouse Full • Order by 2:00pm Eastern time • Ships Same Day!<br />
PRICES SUBJECT TO CHANGE WITHOUT NOTICE<br />
Want More Info? Circle #04 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 13
RETAILING NEWS<br />
Claire’s Celebrates 50 Years of Hello Kitty<br />
CLAIRE’S will mark the 50th anniversary of Hello Kitty with a “Hello Kitty, Hello World” yearlong<br />
effort. Launching on Wednesday, the project will span in-store activations, digital takeovers, exclusive<br />
collaborative product drops as well as a global campaign.<br />
THE campaign features oversize Hello Kitty x Claire’s products. Using CGI, the images show an<br />
earbuds case that has been given wheels and morphed into a car; bucket caps spilling out of<br />
a train car; and a necklace hanging off the side of an apartment building. The images and an<br />
accompanying video were brought to life by 3D artist Kirill Emelyanov.<br />
“<strong>2024</strong> marks a milestone year for Hello Kitty, and 50th anniversary celebration includes offering<br />
her fans super-cute and limited-edition products. It wouldn’t be complete without a celebratory<br />
collection sold exclusively at Claires,” said Jill Koch, senior vice president of brand management<br />
and marketing at Sanrio. “Both Hello Kitty and Claire’s have inspired creativity and personal style for<br />
generations, and we are happy to be celebrating this incredible anniversary together.”<br />
FOR the initial launch, the company has included product such as a luggage tag, an embossed<br />
leather backpack, a water bottle, keychain, bucket hat and more. The range includes a pendant<br />
necklace featuring gold-colored sterling silver as well as lab-grown diamonds.<br />
AS the year progresses, the effort will include additional product drops at local Claire’s stores as<br />
well as on the retailer’s site.<br />
“FOR the past 50 years, Hello Kitty has been a globally recognized representation of friendship,<br />
kindness, and self-expression, the values that Claire’s has championed over the past six decades,”<br />
said Claudia Lima-Guinehut, Claire’s EVP and chief merchant officer. “As a longtime friend of Hello<br />
Kitty, we’re proud to honor the beloved character and share her message around the globe.”<br />
Zara Sales Show Growth Streak<br />
IF consumers are tightening their belts amid inflation and cost-of-living concerns, they are still<br />
buying them at Zara.<br />
THE high street brand’s parent company Inditex continued its growth streak, though the sales<br />
progression moderated in the three-month period to April 30.<br />
THE Spanish fast-fashion behemoth said sales in the fiscal first quarter of <strong>2024</strong> rose 10.6 percent<br />
at constant currency to 8.2 billion euros.<br />
THE growth rate is a tick down from last year’s 15 percent first-quarter growth and a full-year<br />
increase of 18 percent at constant currency, as the company benefited from a high street shopping<br />
boom. “Inditex’s sales comparables now become tougher, partly due to consistently strong trends<br />
last year,” he added. “We now expect trends gradually to normalize.<br />
THE continuation of double-digit sales growth demonstrates Inditex’s strength against rival H&M,<br />
where sales have been flat for several consecutive quarters.<br />
ZARA has stayed competitive in the Chinese market, where it launched live-streaming last<br />
November. The concept has been a hit there, and the company will now expand that to the U.K.<br />
and U.S. in the coming weeks.<br />
For Late-Breaking Industry News Visit: www.<strong>Retailers</strong><strong>Forum</strong>.com<br />
If It Affects Retailing We Report On It!<br />
Page 14 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE
Bling On A Global Scale!<br />
Sophisticated Designs - Celebrity Inspired<br />
CHAINS - RINGS - NECKLACES - GRILLZ<br />
HUGE VARIETY FOR MEN & WOMEN - ALL LATEST STYLES<br />
Helloice Drip<br />
Broken Heart<br />
Pendant in Gold<br />
$ 49.95<br />
Helloice 9mm<br />
Cuban Chain<br />
Set in Gold<br />
$ 99.98<br />
Helloice 14mm Iced Prong<br />
Cuban Chain in Gold<br />
$ 89.95<br />
Helloice Iced Lil<br />
Money Pendant<br />
in Gold<br />
$ 59.95<br />
HIP HOP<br />
HEADQUARTERS<br />
Helloice Iced Cross<br />
King Crown Ring<br />
$ 49.99<br />
Helloice 12mm<br />
Initial Letter Iced<br />
Prong Cuban Chain<br />
& Bracelet Set in Gold<br />
$ 149.95<br />
Helloice Iced Hoop Earring<br />
$ 39.95<br />
Helloice 14mm Iced<br />
Prong Cuban Ring<br />
in Gold<br />
$ 69.95<br />
Helloice Iced<br />
Rocket Powered<br />
Pendant<br />
in White Gold<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 15
Page 16 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />
Want More Info? Circle #23 on page 11 • www.Vendor411.com
Want More Info? Circle #23 on page 11 • www.Vendor411.com<br />
RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 17
STYLE IN FASHION INC.<br />
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www.HeavenlySuits.com<br />
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Page 18<br />
JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE
INCREASE YOUR SALES:<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 19
Page 20<br />
JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />
Want More Info? Circle #11 on page 11 • www.Vendor411.com
Want More Info? Circle #11 on page 11 • www.Vendor411.com<br />
RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 21
Want More Info? Circle #15 on page 11 • www.Vendor411.com<br />
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Page 22 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE
CoolG owing.com<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 23
VARIETY MERCHANDISE WHOLESALE<br />
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Page 24 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 25
AUTHENTIC NEW DESIGNER HANDBAGS<br />
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Page 26 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />
www.WatchDealers.net<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 27
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Page 28 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 29
forumworkshop<br />
RETAILERS...<br />
LISTEN<br />
TO YOUR<br />
SHOPPERS AND...<br />
SELL MORE!<br />
CHICAGO<br />
June<br />
LET YOUR PROSPECTS<br />
MARKET<br />
DO THE TALKING<br />
thousands of salespeople, I have seen that<br />
only if the Monday, prospect 24th likes you do you have a<br />
prime opportunity Tuesday, 25thto make the sale. If your<br />
Why do people buy from you?<br />
demeanor puts off your prospect in any way,<br />
Because they like your product the prospect may buy from you once, but<br />
or service? Ultimately, but that is only once. It is doubtful whether you will<br />
later down the Get line. name The brand real and reason extreme is: value merchandise ever sell at to far that below customer wholesale again. prices.<br />
From housewares to hardware and everything I in am between, certainly stop paying not suggesting full wholesale. that you<br />
PEOPLE BUY FROM YOU might be offensive yourself. I am just<br />
BECAUSE THEY LIKE YOU strongly suggesting that being a congenial,<br />
Old-time salespeople say that a prospect likeable salesperson is the first requirement<br />
does not have to like you to buy, just respect for any sales transaction. You have probably<br />
you. That is not true, or if it is, it is true only experienced this yourself.<br />
as long as you are the only Register salesperson for our June in Market, Have June you 24th ever - 25th. had this experience: You<br />
town. The moment an agreeable • Name brands competitor<br />
& extreme value wanted merchandise to buy a product or REGISTER service, but AT the<br />
shows up, you become the<br />
• America’s<br />
ex-supplier.<br />
largest permanent collection salesperson of closeout had specialists an attitude, www.tmcexpo.com tone of voice<br />
• Practically the entire closeout industry under one roof<br />
In my sales experience, observing or behavior that was so offensive you could<br />
continued...<br />
TMC The Merchandise Center, 9555 Foster Avenue, Suite 600, Schiller Park Illinois 60176 ©Copyright <strong>2024</strong><br />
Page 30 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE
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not bring yourself to do business with that<br />
person? Have you disliked the clerks at one<br />
store so much that you stopped buying there<br />
and switched to another? Have you ever<br />
switched lines while waiting at the bank, the<br />
post office or the supermarket, primarily<br />
because you did not like the person serving<br />
a line?<br />
I am not saying a prospect buys from you<br />
only because you are likeable. Your product<br />
or service also must be desirable. However,<br />
if the prospect does not like you for any<br />
reason, you have little chance of closing the<br />
sale regardless of the appeal of your product<br />
or service.<br />
So what makes you likable to a prospect?<br />
What makes any salesperson likable? The<br />
answer is so simple that you might not<br />
believe it at first.<br />
forumworkshop<br />
PEOPLE PREFER<br />
TALKING TO LISTENING<br />
“When asked to identify the No. 1 problem<br />
of salespeople”, according to an article<br />
published in the Wall Street journal, “nearly<br />
half of 432 corporate buyers surveyed<br />
said salespeople are ‘too talkative’. Indeed<br />
the survey by a New York consulting firm<br />
suggests that an inability to communicate<br />
is souring many buyers on the salespeople<br />
who call on them.”<br />
Everyone – young and old, women and<br />
men, introverts and extroverts alike – prefers<br />
talking to listening. People want other<br />
people to be quiet and let them talk. People<br />
have a need to express their opinions and be<br />
heard, and they like this far better than they<br />
like to listen to anyone else talk.<br />
If you doubt this, think about the people<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 33
you personally enjoy the most. Aren’t they<br />
people who listen? Think about the people<br />
whom you might cross the street to avoid.<br />
Aren’t they so full of themselves that they<br />
bombard you with their news, their opinions,<br />
and their concerns? People who never let<br />
you get a word in edgewise?<br />
If you still doubt this, think about this:<br />
You are having a conversation with a friend<br />
after a meeting. Your friend has not said<br />
much, and has indicated several times she<br />
will need to leave soon because she is tired<br />
and wants to get to bed early.<br />
Then you ask about something in her life<br />
that is particularly important to her. She<br />
lights up and begins to tell you… and she<br />
tells you more… then she really tells you<br />
how strongly she feels about it. Thoughts of<br />
home and sleep are temporarily forgotten.<br />
Your friend is on a roll. You stand there<br />
talking (that is listening to her) for 20<br />
forumworkshop<br />
minutes more.<br />
If you still have doubts, think about this:<br />
HAS ANYONE EVER COMPLAINED ABOUT<br />
A PERSON WHO LISTENS TOO MUCH?<br />
Well, the “open secret” to getting your<br />
prospects to like you is: simply listen to<br />
them. That is all. If you listen to them, they<br />
will like you. They will like you regardless<br />
of your personality or theirs. They will like<br />
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you regardless of whether you and they<br />
have nothing in common or everything in<br />
common, but disagree on all of it. That is<br />
testimony to the power of listening.<br />
THE MORE YOU LISTEN, THE MORE<br />
YOUR PROSPECTS WILL LIKE YOU<br />
Put yourself in your prospects’ shoes for a<br />
moment. What do you really think is going<br />
on in their minds when you are making<br />
Page 36<br />
JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />
forumworkshop<br />
your sales presentation? Do you think they<br />
hang on your every word? Not likely. They<br />
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problems on the production line, or what<br />
they are going to do as soon as you leave.<br />
What does it take to be a top, professional<br />
salesperson? Among other things, it takes<br />
the ability to use simple phrases like:<br />
• “Wow”<br />
• “Really”<br />
• “You’re kidding”<br />
• “That’s great”<br />
• “How’d you do it?”<br />
• “What happened then?”<br />
• “Tell me more”<br />
You can test this concept and observe the<br />
results for yourself. The next time you are<br />
talking with a co-worker, friend, or family<br />
member, try remaining quiet, and using<br />
some of these phrases.<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 37
Say “Really?” or “How’d<br />
you do it?” or “Tell me more”<br />
and see what happens.<br />
When you use comments<br />
like these to indicate you<br />
are really listening and are<br />
truly interested in what<br />
someone has to say, what do<br />
you suppose that person’s<br />
reaction will be? Negative?<br />
Of course not. The person<br />
will love it. And you<br />
probably won’t have said<br />
five words.<br />
To observe the other side<br />
of this coin, you might try<br />
this experiment. Corner<br />
someone at party and start<br />
telling him about your<br />
business, your philosophy,<br />
forumworkshop<br />
your hobby, and your<br />
children’s accomplishments.<br />
Every time he tries to<br />
add something to the<br />
conversation, interrupt and<br />
continue your discourse.<br />
What do you think his<br />
response will be? Positive?<br />
Probably not. He will<br />
probably be thinking, “This<br />
is the biggest bore I’ve ever<br />
met in my life.”<br />
Your prospects are no<br />
different than any other<br />
people. Like everyone<br />
else, your prospects prefer<br />
talking to listening and<br />
prefer listeners to people<br />
who talk too much. So the<br />
more you listen, the more<br />
your prospects will like you.<br />
The more your prospects<br />
will like you, the more<br />
willing they will be to buy<br />
whatever product or service<br />
you sell.<br />
BECOMING A<br />
BETTER LISTENER<br />
Your prospects will<br />
have to feel you are really<br />
listening to them, not just<br />
waiting patiently until they<br />
are finished. Listening<br />
well requires that you be<br />
genuinely interested in the<br />
person, or, at the very least,<br />
you must acquire skill in<br />
listening.<br />
How difficult is it to<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 39
ecome a better listener?<br />
It is not difficult at all, and you certainly<br />
do not have to alter your personality. It<br />
simply takes acquiring and using certain<br />
skills, and awareness – awareness of the<br />
importance of this skill<br />
to your success as a<br />
salesperson. You must<br />
have an understanding<br />
that acquiring this<br />
skill will increase the<br />
amount of money<br />
you earn. On each<br />
sales call, you must<br />
demonstrate to your<br />
prospect that you are<br />
actively listening.<br />
Tina Ling, a mentor and true sales<br />
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is a procedure, not a random event. When<br />
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forumworkshop<br />
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Tina got herself into a sales slump, and asked<br />
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she was preoccupied<br />
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out of action. If Tina had listened, she<br />
would have seen that her prospect was a<br />
prime candidate for disability insurance.<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 41
Ultimately, there was no sale.<br />
Outside, Tina asked for my views. “You<br />
weren’t tuned in to what the prospect was<br />
saying” I offered. “He was interested in<br />
disability insurance. You were so tied in<br />
with what you were going to say next, that<br />
you didn’t listen.”<br />
Tina admitted easily that she struggled for<br />
weeks trying to find out what she was doing<br />
wrong and not being able to spot it. “Look<br />
at the money you saved me.”<br />
LISTENING WITH YOUR BODY<br />
When you are genuinely interested in<br />
what your prospect has to say, your facial<br />
expression and body language will convey it.<br />
How? Look directly at the prospect.<br />
You might lean slightly forward as you<br />
respond appropriately with phrases such as,<br />
“Really?” or “Then what happened?” Your<br />
forumworkshop<br />
facial expression, whether one of interest,<br />
concern, or amusement, will indicate to<br />
your prospect you are following what he<br />
or she is telling you – and you cannot fake<br />
facial expressions.<br />
Keep in mind that your facial expressions<br />
and body language will give you away if you<br />
are not actively listening. (It might be worth<br />
your while to invest some time in books or<br />
the internet about body language and what<br />
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You would learn, for example, not to listen to<br />
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which indicates, “I don’t believe you” or “I<br />
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CLARIFYING WHAT YOU HEAR<br />
Active listeners ask questions to help<br />
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expressed. Offer supportive comments,<br />
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forumworkshop<br />
such as “Yes”, “I see” or “Uh-huh” and<br />
when your prospect is telling you his or her<br />
specific needs or problems – information<br />
vital to your sales presentation later in the<br />
conversation – take notes.<br />
WHAT NOT TO DO<br />
Do not frequently glance at your watch.<br />
Do not interrupt your prospect in the<br />
middle of a sentence or thought. Do not<br />
maintain an expressionless face. Do not ask<br />
a question about something your prospect<br />
has already covered thoroughly. Do not sit<br />
still and maintain silence.<br />
WHY BE A GOOD LISTENER<br />
The fact that the more your prospects like<br />
you, the more willing they will be to buy<br />
from you. This should be enough reason to<br />
motivate the professional salesperson to be<br />
Y<br />
a good listener, but there are other excellent<br />
reasons to be a good listener.<br />
GATHERING INFORMATION<br />
To help you fill your prospect’s need<br />
or solve his or her problem, you need to<br />
gather information that will help you offer<br />
accurate, on-target solutions. To gather<br />
information, you have to listen. When you<br />
do not listen, you will miss opportunities<br />
to learn important facts and opinions.<br />
Consequently, you might make offers that<br />
are based on inaccurate or incomplete<br />
information – and that are totally off.<br />
How much confidence can prospects have<br />
in you, or in your ability to truly understand<br />
their unique problems or fill their unique<br />
needs, when it is obvious you have not heard<br />
what they have said?<br />
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forumworkshop<br />
LISTENING BUILDS TRUST<br />
People buy your product or service not<br />
because they understand it, but because<br />
they feel you understand them. Listening<br />
builds trust. It demonstrates your sensitivity<br />
and understanding, and it helps you gain the<br />
important information you need in order to<br />
meet your prospects’ needs.<br />
Let me illustrate the difference between<br />
a poor listener (and therefore a do-nothing<br />
salesperson) and a good listener / good<br />
salesperson.<br />
Salesperson: Hi there Sue. How’s it going today?<br />
Prospect: Not so good. We just discovered a<br />
hideous foul-up on the production line. I think we’re<br />
going to have to trash everything that came off the<br />
line this whole week.<br />
Salesperson: Yeah…um…yeah, great. Well now,<br />
let me show you this new product we just came out<br />
with. You’re going to really love it!<br />
No matter how great the product, and<br />
how precisely it might have fit the prospect’s<br />
needs, do you think the salesperson made<br />
the sale? The prospect probably thought<br />
(if she thought about it consciously at all),<br />
“How can anyone as insensitive as that<br />
possibly help me solve my problems?”<br />
Now the good salesperson: This sales-<br />
continued...<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 47
person made a call on a high-powered busy<br />
executive. The executive was so busy that<br />
he quickly made it clear he did not have time<br />
to talk with the salesperson, and he would<br />
appreciate her making the presentation and<br />
be on her way…fast.<br />
This salesperson was a professional. She<br />
began asking questions… and listening. She<br />
asked about the executive’s business, how<br />
he achieved his current success, problems<br />
his business was facing and his goals for the<br />
future.<br />
The more the executive talked, the more<br />
the skilled salesperson listened. Time<br />
passed quickly.<br />
The executive even canceled a meeting he<br />
had scheduled, and went right on talking.<br />
The busy executive did not have time to talk<br />
with a salesperson, but had plenty of time<br />
to talk about things that interested him with<br />
forumworkshop<br />
a person who sincerely listened. Do you<br />
suppose this salesperson made the sale?<br />
DIALOGUE QUESTIONS<br />
1. Was this a cold call?<br />
2. What is the prospect’s name?<br />
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Page 48 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE
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forumworkshop<br />
3. How many children does the prospect have?<br />
4. Approximately how old are the children?<br />
5. What is one of the objectives for this call?<br />
ANSWERS<br />
1. No. The salesperson asked a personal question<br />
about the prospect’s daughter. She must have<br />
talked to the prospect before.<br />
2. Mr. Jones<br />
3. Two. The salesperson mentioned only a daughter<br />
and a son.<br />
4. The children are probably teenagers. Summer<br />
stock and counseling at camp are the activities of<br />
adolescents not young children or adults.<br />
5. One of the objectives was to introduce the prospect<br />
to a new product, a new widget.<br />
LISTENING AT HOME<br />
A good salesperson is a good listener. A<br />
great salesperson is a great listener.<br />
Everyone in your life will respond positively<br />
to you the more you listen. In fact, you<br />
can benefit greatly, in your personal life<br />
as well as professional life, if you practice<br />
on friends and family members. I suggest<br />
you acquire your new listening skills by<br />
consciously trying these methods with<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 51
friends, your spouse and your children. You<br />
will be amazed at how they respond to you<br />
what you learned.<br />
THINGS TO REMEMBER<br />
• PEOPLE PREFER TALKING TO LISTENING<br />
• THE MORE YOU LISTEN, THE BETTER<br />
YOUR PROSPECTS WILL LIKE YOU<br />
• PEOPLE BUY BECAUSE THEY LIKE YOU<br />
• A GOOD SALESPERSON IS A GOOD<br />
LISTENER… A GREAT SALESPERSON IS A<br />
GREAT LISTENER<br />
THE ART OF ASKING<br />
QUESTIONS<br />
How do you encourage your prospects<br />
to do the talking? The best technique for<br />
encouraging someone else to talk is to ask<br />
questions. Think of a conversation as a<br />
game of catch. Every time you are talking,<br />
Build Your Own<br />
forumworkshop<br />
you have the ball.<br />
When you have the ball, what is going<br />
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themselves? Do they like you more when you<br />
walk or when they talk? Are you gathering<br />
important information when you are talking<br />
or when they are talking?<br />
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Page 52 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 53
As you can see, the conversation ball is<br />
a hot potato for you. The longer you hold<br />
the ball, the less your chances for making<br />
a successful sale. You want to give the<br />
conversation ball back to your prospect as<br />
quickly as possible.<br />
How? Ask a question. Your prospect will<br />
answer, and thereby take the ball.<br />
How long will your prospect hold the<br />
ball without tossing it back to you? That<br />
depends on the kinds of questions you ask.<br />
DON’T ASK QUESTIONS<br />
THAT CAN BE ANSWERED<br />
BY “YES” OR “NO”<br />
You: Did you play golf last week?<br />
Prospect: NO.<br />
You: Are you having any problems with your<br />
Page 54 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />
forumworkshop<br />
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present system?<br />
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You: Do you think the problem is the monitor?<br />
Prospect: NO<br />
You: Are you going to use it again?<br />
Prospect: NO<br />
You: Is that important to you?<br />
Prospect: NO<br />
You: Will Peterson get the job?<br />
Prospect: NO<br />
Clearly, this sounds more like an<br />
interrogation than a conversation. The<br />
prospect’s “yes” or “no” response puts you<br />
constantly on the spot to devise a new<br />
question. Furthermore, it delivers no new<br />
information on which to base your next<br />
question. Your conversation lacks focus,<br />
and it won’t take long before both of you<br />
are exhausted.<br />
continued...<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 55
forumworkshop<br />
The previous examples are closed-ended<br />
questions. Closed-ended questions can be<br />
fully answered with a simple “yes” or “no”.<br />
They generally start with the phrases:<br />
• “IS IT…?”<br />
• “ARE YOU…?”<br />
• “WILL HE…?”<br />
• “DOES IT…?”<br />
• “HAVE YOU…?”<br />
• “DO YOU…?”<br />
• “HAS IT…?”<br />
As the name implies, closed-ended<br />
questions bring the topic of conversation to<br />
a quick close.<br />
There is an important place for closedended<br />
questions, as will be explained later,<br />
but do not use this kind of question when<br />
your goal is to encourage your customer to<br />
open up and talk freely.<br />
OPEN-ENDED QUESTIONS VS.<br />
CLOSED-ENDED QUESTIONS<br />
Instead, use the open-question. Openended<br />
questions often begin with the words:<br />
• “WHAT…?”<br />
• “WHERE…?”<br />
• “WHEN…?”<br />
• “WHO…?”<br />
• “WHY…?”<br />
• “HOW…?”<br />
Examples include:<br />
• “WHAT problems are you having with<br />
your present system?”<br />
• “WHERE do you thing the problem is?”<br />
• “WHEN will you be using it again?”<br />
• “WHO do you think will get the job?”<br />
• “WHY is that important to you?”<br />
• “HOW is your golf game coming along?”<br />
Notice that these open-ended questions<br />
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Page 56 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 57
cover the same topics as<br />
the closed-ended questions<br />
you read earlier, but these<br />
questions encourage your<br />
prospects to elaborate.<br />
While open-ended<br />
questions usually begin with<br />
these words, any questions<br />
that cannot be fully answered<br />
with a “yes” or “no” reply is<br />
open-ended. The following<br />
questions will also give you<br />
more than a “yes” or “no”<br />
answer:<br />
• “Can you explain that?”<br />
• “Can you tell me more?”<br />
• “Would you please elaborate?”<br />
• “Would you please tell me why?”<br />
Your prospects will almost<br />
have to say more than just<br />
forumworkshop<br />
a few words in response to<br />
these open-ended questions.<br />
They will answer in their own<br />
words and own way. Openended<br />
questions avoid the<br />
atmosphere of a third-degree<br />
grilling. They tend to relax<br />
the prospect, and allow you<br />
to draw out the information<br />
you need about how your<br />
product or service can help<br />
the person.<br />
HERE IS HOW A<br />
SALESPERSON COULD<br />
USE OPEN-ENDED<br />
QUESTIONS IN A<br />
CONVERSATION<br />
WITH A PROSPECT:<br />
Salesperson: What’s your<br />
favorite sport?<br />
Prospect: Well, I guess I’d<br />
have to say tennis. I don’t get<br />
out to play as often as I’d like,<br />
but when I do play, I find it<br />
very relaxing.<br />
Salesperson: How often do<br />
you play?<br />
Prospect: I try to get out<br />
twice a week, but with my<br />
busy schedule, it’s not always<br />
possible. I’m not very satisfied<br />
with my tennis clue, so I guess<br />
I’m not as motivated to get out<br />
as often as I should.<br />
Salesperson: What club do<br />
you belong to?<br />
Prospect: The Green Hills<br />
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Page 58 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE
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forumworkshop<br />
Club over on Thompson Road, but I’ve been<br />
thinking about changing to the Forest Glad<br />
Club.<br />
Salesperson: Why is that?<br />
Prospect: Green Hills seems to be going<br />
downhill. The facilities just aren’t being kept<br />
up as well as they used to be. I’d better change<br />
my membership before the 15th.<br />
Salesperson: Why the 15th?<br />
Prospect: That’s the last day to sign up for the<br />
next tournament at Forest Glade and I really<br />
want to play in that tournament.<br />
As you can see, the open-ended question<br />
keeps the conversation ball in your prospect’s<br />
hands much more effectively. Open-ended<br />
questions encourage prospects to give<br />
more expansive replies. You receive new<br />
information, and you can base your next<br />
questions very comfortably and naturally<br />
on your new information. The following are<br />
more examples:<br />
CLOSED-ENDED<br />
QUESTIONS<br />
• “Is this feature important to you?”<br />
• “Are you having any problems with your<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 61
present office storage systems?”<br />
• “Will anyone else be using this equipment?”<br />
• “Have you tried doing it this way?”<br />
OPEN-ENDED QUESTIONS<br />
• “How do you feel about office automation?”<br />
• “When will the decision be made?”<br />
• “Why do you think that happened?”<br />
• “Where will your new plant be located?”<br />
• “How is that working for you?”<br />
In most cases, a closed-ended question can<br />
be rephrased to turn it into an open-ended<br />
question. For example:<br />
CLOSED-ENDED<br />
QUESTIONS<br />
1. “Is anyone else involved in this buying<br />
decision?”<br />
2. “Do you think that will work?”<br />
3. “Will you need delivery soon?”<br />
forumworkshop<br />
4. “Are you having problems with the service<br />
you’re using now?”<br />
5. “Is this working for you?”<br />
6. “You think the quality is excellent, right?”<br />
7. “Do you think this should be changed?”<br />
REPHRASED AS<br />
OPEN-ENDED QUESTIONS<br />
1. “Who else will be involved in this buying<br />
decision?”<br />
2. “How well do you think that will work?”<br />
3. “How soon will you need delivery?”<br />
4. “What problems are you having with the<br />
service you’re using now?”<br />
5. “How is this working for you?”<br />
6. “What is your opinion about the quality?”<br />
7. “What are your thoughts about changing<br />
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Your own awareness of the effectiveness<br />
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Page 62 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />
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Page 64 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />
forumworkshop<br />
of open-ended questions and your ability to<br />
phrase questions to make them open-ended<br />
can play a major role in your selling success.<br />
Carefully phrasing your questions and<br />
making sure they are open-ended encourages<br />
your prospects to talk. The more they talk,<br />
the more they will like you, and the more<br />
willing they will be to buy your product or<br />
service. Thus, your skill in turning closedended<br />
questions into open-ended questions<br />
is important.<br />
CONTROLLING<br />
THE FOCUS OF<br />
CONVERSATIONS<br />
You will gain two other important benefits<br />
when you let your prospects do the talking.<br />
THE ONLY TIME YOU KNOW WHAT<br />
YOUR PROSPECTS ARE THINKING<br />
IS WHEN THEY ARE TALKING.<br />
THE ONLY TIME YOU CAN<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 65
time you listened to a speech, a sermon, or<br />
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forumworkshop<br />
Now let’s suppose the speaker singled<br />
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question – a question that encouraged you<br />
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Page 66 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 67
focused, right? And while you were talking,<br />
who would have control over the focus of<br />
attention? The speaker is in control, because<br />
he or she asked a specific question to focus<br />
your thoughts on a specific topic.<br />
The very same dynamic is at work on every<br />
sales call you make. When you are doing<br />
the talking, your prospect’s mind may be<br />
wandering off in many directions.<br />
You have no idea what his or her thoughts<br />
may be, but when your prospects are talking,<br />
you know what they are thinking. Only<br />
when they are talking can you “control”<br />
their thinking – not their actual thoughts, of<br />
course, but the focus of those thoughts. Your<br />
open-ended questions control the subject of<br />
discussion. As long as your prospects keep<br />
talking, their attention remains focused on<br />
specific topics.<br />
Large 5<br />
String<br />
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Fishnet<br />
Panty<br />
Hose<br />
Page 68 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />
forumworkshop<br />
“Act, don’t react” is crucial advice for the<br />
professional salesperson. When you ask a<br />
question, you are taking action. You are<br />
demonstrating leadership and taking control<br />
of the conversation. When your prospects<br />
answer your questions, they react – they<br />
follow your lead.<br />
FACT-FINDING<br />
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Sir Laurence Olivier once advised, “You<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 69
forumworkshop<br />
standard qualification questions to be used<br />
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continued...<br />
Page 70<br />
JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />
Want More Info? Circle #24 on page 11 • www.Vendor411.com
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 71
solutions. You need to learn basic facts,<br />
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forumworkshop<br />
To uncover these two<br />
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continued...<br />
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Page 72 JULY <strong>2024</strong> |<br />
RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 73
forumworkshop<br />
FACT-FINDING<br />
QUESTIONS SHOULD<br />
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ANSWER AND DESIGNED<br />
TO RELAX THE<br />
PROSPECT.<br />
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Page 74 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 75
forumworkshop<br />
finding questions:<br />
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• “How will this product (or service) be<br />
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• “What product (or service) do you<br />
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• “Where will your product be<br />
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continued...<br />
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Page 76 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 77
FEELING-FINDING<br />
QUESTIONS<br />
• “How do you feel about that?”<br />
• “Why is that important to you?”<br />
• “What do you like most about your present system?”<br />
• “Would it be fair to ask what you like least about your<br />
present system?”<br />
• “What would you think about doing it this way?”<br />
• “Why are you considering that change?”<br />
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forumworkshop<br />
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Page 78 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE
RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 79
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 81
The Complete Guide to Making Money at Auctions!<br />
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Page 82 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 83
BUY ALL YOUR<br />
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Page 84 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 85
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Page 86 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 87
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Page 88 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 89
Trade<br />
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Trade <strong>Magazine</strong>s<br />
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Page 90 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />
Page 90 90<br />
<strong>Retailers</strong> <strong>Forum</strong><br />
SoloMayoreo<br />
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a s<br />
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Directory of Smoke Shops<br />
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1-800-635-7654<br />
Business Directories<br />
Page 91<br />
RETAILERS FORUM MAGAZINE | JULY <strong>2024</strong> Page 91
Imagine<br />
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Business Directories<br />
Hobby & Craft<br />
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The crafts industry is one of the hottest-growing<br />
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Order No. AC $29.95<br />
Page 92 JULY <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />
Page 92<br />
Holiday Merchandise<br />
Wholesalers<br />
& Manufacturers<br />
Introducing our newest directory that puts<br />
the country’s largest suppliers of holiday<br />
merchandise at your fingertips. Seasonal<br />
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Annual Guide to the<br />
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Here is an incredible Directory that<br />
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Order No. 321 $249.00<br />
USA Mail Order Catalogs<br />
New for this year is a compilation of BOTH<br />
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Over 7,000 consumer catalog companies<br />
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Catalog size, number of catalogs mailed,<br />
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If you are considering your own line<br />
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in locating materials and factories to<br />
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Accessories<br />
Sourcing Directory<br />
The comprehensive directory provides<br />
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hats, shoes, gloves. You will find the top<br />
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Order No. 121 $150.00<br />
Order No. 122 $100.00<br />
1-800-635-7654 Business Directories<br />
Page<br />
RETAILERS<br />
93<br />
FORUM MAGAZINE | JULY <strong>2024</strong> Page 93
LEGAL<br />
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