Reach Your School Guidebook LOW Excerpt

87

THE LEAD AN
OUTREACH WEEK
CHALLENGE
What if you could do
something that changed
the conversation about God
across your whole school?
What if you shared the gospel
so publicly that you got
everyone on campus talking
about Jesus?
The Lead an Outreach Week Challenge: Give students a unique way to
hear the gospel by leading a week-long outreach on campus consisting of
prayer, promo, gospel events, and follow-up.
In the Bible we see God’s people doing exactly this as soon as Jesus
sends the Holy Spirit. In Acts chapter 2 the apostle Peter stood up
in front of everyone in the city to preach the first Christian sermon.
He said to the crowds . . .
START THE CHALLENGE
IN THE GOSPEL APP!
It’s all about people hearing the gospel! Refresh yourself with a simple
way of summarizing the gospel on page 23. Your club has what it takes!
Use the Decision Point Outreach Week Planner in conjunction with the
following pages to follow the 7 Steps to Leading an Outreach Week! The
Outreach Week Planner will help keep things organized, and the following
pages are filled with helpful tips for each of the 7 steps.
LEAD AN OUTREACH WEEK 89

What impact can this have on your campus?
As you work to give every student the opportunity to hear the gospel
before they graduate, let’s dive into how taking this challenge can
help accomplish the 4 Campus Objectives at your school.
1. Reach Every Student: Get the word out to your entire school about
your Outreach Week! Personal invitations and mass promotion are
key.
2. Mobilize Christian Students: Give every Christian on campus
specific roles in the week. They don’t even have to be a regular
attender of your club! And of course, have everyone help with
promotion by wearing outreach T-Shirts, and both personally inviting
their friends and helping mass-distribute flyers.
3. Gather Community Support: Get multiple churches involved!
Churches can help provide food, guest speakers, volunteers, and
most importantly, prayer for your Outreach Week.
4. Develop Future Leaders: Identify 2-5 underclassmen who could
lead next semester’s Outreach Week. Give them opportunities to
help plan, promote, lead and follow up so they will be ready to take
even more ownership next time.
Take this challenge each semester to build momentum over time and
reach even more students with the gospel. It won’t be easy, but it will be
worth it. Leading an Outreach Week will give you skills you can take
with you for the rest of your life as you seek to make disciples no
matter where you go! Be faithful and put in the hard work. Through the
apostles’ ministry, entire cities heard the gospel. Sometimes chaos broke
out, sometimes revivals broke out, and sometimes both. But through it
all, the Spirit was at work to call people to follow Christ, and that same
Spirit is at work at your school too. Jesus will be with you every step of
the way.
7 STEPS TO LEADING AN
OUTREACH WEEK
The Lead an Outreach Week Challenge is broken down into 7 steps.
Everything in this section is designed to be used simultaneously with your
Outreach Week Planner. This will help everyone stay on the same page,
literally! And remember, even with great planning, the most important
thing is to be praying. Try to start with prayer for a couple minutes every
time you work on your Outreach Week.
1 GET APPROVAL FROM ADMIN IN WRITING
2
3
4
5
6
7
DESIGN THE OUTREACH WEEK
LOCK IN THE DETAILS
PROMOTE THE OUTREACH WEEK
LEAD THE OUTREACH WEEK
FOLLOW UP IMMEDIATELY + PERSONALLY
CELEBRATE + DEBRIEF THE WEEK
CHECK OUT THESE TRAININGS TO
HELP LEAD AN OUTREACH WEEK!
TRUSTING GOD THROUGH THE UNEXPECTED
EMPOWERING OTHERS
LEADERSHIP TRAPS
PUBLIC SPEAKING
135
134
133
130
Now, open up your Outreach Week Planner and let’s jump in!
90 LEAD AN OUTREACH WEEK LEAD AN OUTREACH WEEK 91

LEADING AN OUTREACH WEEK:
1 GET APPROVAL FROM ADMIN IN WRITING
In your Outreach Week Planner, head to Step 1: Get Approval From
Admin In Writing. One of the biggest barriers to having an Outreach
Week is not getting admin approval soon enough or in writing in case
there is any pushback especially right before the event. Every school’s
procedures with events are different, but the major thing is to get
in writing the approval for 1. the event space, 2. having guest
speakers, and 3. bringing in outside food.
Here is what’s needed to move forward:
Step 1: Pick the Dates for Your Outreach Week
Pick 2 or 3 days to do your gospel events. It’s possible to do lunch, even
if you have one lunch period or multiple! A 30 minute lunch event often
gives a greater chance for more students to attend than a 60 minute
event after school. If you have multiple lunch periods this can be a great
way to raise up more leaders. And if it can’t be done at lunch, no sweat,
next best times are before or after school, or even during study hall. The
gospel event days are consecutive so that each day’s momentum
can build on one another. Monday will be used to do big promotion
in the morning or at lunch, so then Tues-Thurs (or Tues-Fri if you want to
do 4 days!) will be your event days. Another way to do an Outreach
Week is to integrate all the Gospel Challenges by: praying on
Monday, witnessing on Tuesday, giving out God’s Word with an
event flyer to everyone on Wednesday, gospel events Thursday
and Friday, then working on follow-up on Friday night or Saturday
where you intentionally invite people to church that Sunday. As you
consider the dates for your Outreach Week, don’t forget to pull up the
calendar for your school and student government to make sure there
are no major scheduling conflicts. Also consult with your club leadership
team and club teacher sponsor so you can find the dates that work best
for everyone.
Step 2: Determine Event Space Location
Dream big! What’s the biggest space on your campus where
a large portion of your student body can gather? Think of a
space on your campus that could hold up to 50% of your school
population. The gym, auditorium, or another large indoor space is
recommended so that the most students can attend. A classroom
will limit you to 30-50 people, so work hard to get a bigger space
approved with your administration. But something is better than
nothing! If this is your starting point - awesome.
Step 3: Email the Right Person to Approve Your Event Request
When communicating with administration, use their language. You
are asking for approval for a club “event.” The word “outreach”
may not make as much sense to them. Head to Step 1 in your
Outreach Week Planner for a sample email to send to your
principal, and make sure to CC your club teacher sponsor
on the email. You can also find helpful tips on what to do if you
experience delay or rejection for your requests on pages 29-31
and at decisionpoint.org/legal-rights-in-action
Once you have sent the approval request email to your
administration, get started right away on Step 2: Design The
Outreach Week. But stay diligent to get admin approval in writing
quickly. And remember, the ball is always in your court. If you
haven’t heard back from your administration, take the initiative
and follow up. Make sure to follow the Two-Day Rule: don’t let
more than two business days pass by without following up
again!
One of the biggest regrets students share is wishing they
followed up persistently with their administration. When PJI
Christian Lawyers were asked the best way to get approval, they
said “Follow the Two-Day Rule!” Doing so shows you are being
responsible and taking initiative.
92 LEAD AN OUTREACH WEEK LEAD AN OUTREACH WEEK 93

NOAH’S
STORY
During the second semester of his freshman
year, Noah started the Christian club at Palo
Alto HS. Although it was already late in the
year, Noah had a strong desire to reach the
students at his school with the gospel, so he
submitted the request to hold an Outreach Week
on his campus. His request was denied and he
was told that the event breached the separation
of church and state.
After talking to his coach, Noah reached out to
the Pacific Justice Institute (PJI). The lawyer
from PJI advocated for Noah by sending an email
to the school’s admin and within an hour of
receiving that email, the administration gave
Noah permission to hold the event! God not only
answered Noah’s prayers to hold the Outreach
Week, but because of the outreach events, one
of Noah’s friends accepted Jesus and started
going to church!
Praise God!
2
LEADING AN OUTREACH WEEK:
DESIGN THE OUTREACH WEEK
In your Outreach Week Planner,
head to Step 2: Design Your
Outreach Week. This is a space
to write out the rough draft for
your Outreach Week. And don’t
worry - keep the plans simple
for now! You can always go
back and edit this section as
plans come together.
Here are a few helpful tips for designing
your Outreach Week:
• Theme: Themes help your week have a central focus around sharing
the gospel. A theme provides structure for daily topics, key scriptures
and is super helpful for having effective promotion on campus!
• Prayer Plans: Keep Christ at the center of your plans by scheduling
prayer times throughout the week! This could be circling up to pray
with your Outreach Week team before school each morning, before
events start, or even gathering your community together for prayer
at the beginning of the week.
• Topic, Key Scripture, & Promo Hook: View the sample plan linked
in the Outreach Week Planner for ideas on daily topics, anchor
scriptures for each day, and catchy promo hooks to catch the
attention of your student body.
• Gospel Speaker: Who is a strong speaker able to share the gospel?
Consider first having students be the main speakers, it is so powerful
hearing directly from a peer! You can also ask pastors from different
churches for different days of the week. You might even know of
94 LEAD AN OUTREACH WEEK LEAD AN OUTREACH WEEK 95

a gospel-performer or evangelist who would be excited to come
to your school. Whoever your speakers are, make sure they are
committed to sharing a clear explanation of the gospel and inviting
people to give their lives to Christ each day.
• Student Testimony: A powerful way to open up a gospel event is to
have a student share their 5 minute testimony. Check out “Sharing
the Gospel with Your Testimony” on page 24. This student can also
be the MC for the event.
• Student MC: Brainstorm students who would enjoy facilitating
the event from the front. They should be enthusiastic and able to
communicate clearly!
• Projected Attendance: Pray big! Many schools see between 100-
300 students attend their gospel events, and a couple have had
even more. With awesome promo and a move of the Holy Spirit,
anything is possible! Plan for at least 100 people!
• Food Type:
• Food to have while doing promotion should be quick and easy
to hand out with a flyer. An easy food idea for promo is donut
holes. They are inexpensive and a little can go a long way.
• Food ideas for main gospel events: Pizza, Taco Bell, Chickfil-A,
Sandwiches, Donuts, or something unique to your city!
• In Step 1 you’ll be confirming with administration if you are
permitted to bring outside food into your school. If there isn’t
a school policy against it, you shouldn’t be restricted. If you
can’t serve outside food because of a contract between your
school and the cafeteria supplier, see if you can arrange with
the cafeteria to serve their pizza at the event that your club
pays for.
• Food Amount:
• For promotion food, aim to provide enough food to match
the number of flyers you plan to hand out. It is recommended
to pass out flyers with food to at least half of your school
population, or at least 500 minimum if there are more than
1,000 students at your school. Many schools print 1,000 flyers!
• For gospel events, aim to provide enough food at each event
for 100-200 students. You can adjust this number based on
your school population. Of course you want to feed everyone
who comes, but don’t worry about having the exact perfect
amount of food. One tip is to put on the flyer: “Pizza for the
first 100 people!” This is a great way to know how much to
order and budget well.
• Estimated Food Cost: Check out the link in your
Outreach Week Planner for food cost estimates.
• Who’s paying for all this? Right away think through
those who could help sponsor food, print flyers, and order
promotional materials. Consider asking each day’s speaker
if their church can pay for the food on the day they are
speaking, and ask the church right away in case their budget
approval process takes some time. The earlier you ask, the
better the chance a church can help provide financially! You
can also take an offering at your Christian club or ask parents,
teachers, and businesses to help.
Once your design chart is filled
out, you are ready to move on to
Step 3! Hopefully by filling this out
you have a great picture of what
your week could look like. You
can even pass this chart along to
club members, your club’s teacher
sponsor, parents, and pastors to
give them an overview of what
you’re praying to see happen.
96 LEAD AN OUTREACH WEEK LEAD AN OUTREACH WEEK 97

3
LEADING AN OUTREACH WEEK:
LOCK IN THE DETAILS
Now that you’ve gotten written approval from administration for the
event space and dates in Step 1, and have designed your Outreach
Week in Step 2, you are officially ready to lock in the details so that
your club’s hopes and prayers can start to come alive for your Outreach
Week!
Head to Step 3 in your Outreach Week Planner to view the Outreach
Checklist which is based on having 8 weeks to plan. If you’re ahead
of the plan, that’s great! This checklist is just a guide to help keep you
moving. If your Outreach Week dates are less than 8 weeks away, don’t
worry! It’s still possible to get everything done. Schools have planned
their Outreach Week in just two weeks, but the more time you give
yourself, the less stressful it will be.
Take note! In the two weeks leading up to your Outreach Week,
devote two club meetings to leading the “2 Weeks Before
Outreach” and “1 Week Before Outreach” teaching notes found at
resources.decisionpoint.org/clubcontent. This will help get your whole
club and other Christians on campus excited, praying, and involved in
the upcoming Outreach Week!
As your team works through
the Outreach Checklist, refer
to the tips below for help and
assign each task to a specific
person. This way, everyone on
the team knows exactly what
they are in charge of and can
hold one another accountable
and encourage each other.
Notice that tasks in the Outreach Checklist are split into 3 categories:
• Logistics - Hands-on details that help make gospel events run
smoothly including locking in speakers, food, equipment, and materials.
• Promotion - Getting the word out to the entire school so that every
student has the opportunity to attend. This can be word-of-mouth,
flyers, posters, PA announcements, social media, etc.
• Follow-Up - Create a solid plan before the Outreach Week takes place
to ensure that follow-up happens with students who are interested in
more.
About 8 Weeks Out
☐
☐
☐
Connect with Decision Point for Outreach Materials: As soon
as possible, make sure you get T-shirts, Bibles, gospel booklets, and
response cards for your Outreach Week so you can get them in time.
Lead the ‘Outreach Week Preview’ club meeting content:
Preview the Outreach Week in your club meeting so club members
are aware and can start praying and helping! For teaching notes, go
to resources.decisionpoint.org/clubcontent.
Get familiar with & adjust the Minute-by-Minute Schedule: Find
this in your Outreach Week Planner. You do not need to fill all this
out right now. The idea is to get familiar with it since you’ll be filling
it out over the next several weeks. This schedule helps everyone
involved stay organized and on time so that each element of your
event gets the time and focus it needs. The schedule will give you
an idea of what should be happening throughout the day, how long
each of those things should typically take, and roles that people
can fill to help. Personalize the schedule for each event based on
your school’s bell schedule. Helpful Tip: On the day of each event,
take a screenshot or print several copies of this schedule to give to
everyone involved in making the day happen!
98 LEAD AN OUTREACH WEEK LEAD AN OUTREACH WEEK 99

☐
Mobilize People to Help: Brainstorm! As you review the Outreach
Week Roles on the Minute-by-Minute Schedule, start brainstorming
who could help with certain things. Consider all club members, other
Christians on campus who aren’t in your club, pastors, youth leaders,
parents, community members, and even homeschoolers! Consider
the giftings, abilities, and interests of each person and assign tasks
that best suit them. People naturally become more engaged when
they have clarity on their role and the value they bring. Involving
other students also gives them an opportunity to be raised up as
future leaders. Over the next several weeks you’ll be reaching out to
people about specific roles. If you don’t hear back within a couple
of days, try reaching out again! If they confirm, update your Minuteby-Minute
Schedule with their name. If they can’t do it, brainstorm
and reach out to others.
About 6 Weeks Out
☐
☐
☐
☐
Mobilize People to Help: Lock in your Gospel Speakers, Student
Testimony, Student MC, and DJ. Refer back to the ‘Design Your
Outreach Week’ chart in Step 2 in your Outreach Week Planner to
get the names of the people you brainstormed. Also, think through
who could be your daily DJ to run the music and sound (could be a
student or volunteer).
Mobilize People to Help: Lock in who is paying for food and
delivering it each day. Follow up with those you asked to sponsor
food and confirm exactly who is paying for the food and delivering it
to the school each day.
Lock in event audio equipment: Lock in a way to play music at the
events using your school's sound system, a church’s portable sound
system, or even just a good bluetooth speaker. A MC or speaker
doesn’t have to use a mic (students sometimes listen better if they
don’t!), but you definitely want a way to loudly play music at the
beginning and end of the event to set a great vibe.
Lock in tables for materials and food: At each event have at
least one table for food and one table for the free materials you’ll
be giving out (like Bibles, “You’re Invited!” flyers, etc). Ask your school
if you can reserve a few tables for the week and work out who is
responsible to get them to the event each day.
OUTREACH WEEK ROLES
Morning Prayer/Promo Crew: Everyone should be on this crew!
Setup Crew:
• Setup Team - Shows up 15 min early to set up sound, tables, food, materials, etc.
• Food Deliverer - Guest speakers are great to ask to pick up and deliver food for
each day. If they’re unable, parents or community members are the next best bet.
• DJ - Should arrive 15 min early to make sure the sound system is up and running
and music is playing before the doors open. This can be a student or volunteer.
Doors Open Crew:
• Student MC - Someone who would enjoy facilitating from the front.
• Walk-Arounds - A group of students at the start of the event who walk around
campus inviting students to the event. Don’t miss this promo opportunity!
• Greeters - Students who help people feel welcome when they come in and
hand a response card to everyone who comes.
• Food Servers - Students or volunteers who pass out the food.
Closing Crew:
• Response Card Collectors - Can be the same people as the Greeters. As
students leave, collect the cards and then give them all to the Data Recorder.
• Materials Table - Students distributing Bibles, “You’re Invited!” flyers, etc.
Wrap-Up Crew:
• Clean Up Team - Students and volunteers leaving the space better than found.
• Data Recorder - The Data Recorder is an important job! This is how people will
know what to praise God for and what follow-up needs to take place. It should
be someone (student or volunteer) who can stay 10 min after each event to input
the response card data into the Outreach Week Planner on Step 5.
Daily Action Steps Crew: Club Leaders and potential club leaders sync up each
day to debrief and makes sure everything is ready for the next day. If you have a
Decision Point Coach, they would be a great person to have part of this crew too!
100 LEAD AN OUTREACH WEEK LEAD AN OUTREACH WEEK 101

☐
☐
☐
Personalize Outreach Week promo flyers: Click on the link in your
Outreach Week Planner for a promo flyer template. As you lock in
the details for each day, make edits to this flyer template so you’ll
be ready to print enough for at least half of your school for promo.
Personalize the “You’re Invited!” flyers: “You’re Invited!” flyers
are a way to invite students to your weekly club meetings and local
church youth groups. Get the flyer template and put in the specific
details, incuding the names and contact info of the students who
attend each youth group.
Update the Minute-by-Minute Schedule as details get locked in!
About 4 Weeks Out
☐
☐
☐
Schedule a time for leaders to work on follow-up right after the
last day of outreach: At each gospel event, your Data Collector
will collect all of the response cards each day and record the data
in the Outreach Week Planner as soon as the event ends. Take a
moment right now to schedule a date, time, and location for leaders
to work on follow-up after the last day of outreach and before the
next Sunday so you can invite people to church that week. During
this time, the Data Collector will distribute the response cards to
each person for follow-up. Together you can begin messaging or
calling each person. Refer to the Follow-Up section in Step 6 for
tips!
Schedule times for leaders to work on the Daily Action Steps
each day of the Outreach Week: In Step 5 of your Outreach Week
Planner is a checklist of items that should happen the day before
each event and the day of. It's helpful to assign a few people to
help with these things each night of the Outreach Week, whether in
person or on a video call. Note which student leaders will be doing
this each night in the Minute-by-Minute Schedule. This is a great
thing to include your coach in!
Send Speaker Prep Notes to Gospel Speakers: It’s important for
each gospel speaker to know the details of your Outreach Week
so they can be prepared to give a powerful gospel message and
invitation in the time allotted for them. Using the email template
☐
☐
☐
☐
☐
provided in the checklist, reach out to each of your guest speakers
to prep them. Make sure to edit the template before you send it out.
• Share with the Student Testimony speaker “Sharing the
Gospel with Your Testimony” (pages 24-25) so they can
prepare their 5 minute testimony.
Make an MC script for each event: MCs should practice out
loud before the event remembering to speak with enthusiasm and
volume!
Order food for each event (ask for discounts!): Talk to the people
you’ve locked in to pay for the food to figure out the best plan for
placing a large take-out order. Don’t forget to ask for discounts
from the restaurant!
Make a detailed plan for serving food at events: There are a
couple ways to distribute food in an organized fashion. You can
choose to pass out food at the beginning of the event or at the end.
If at the beginning, have students get in a line for the food and have
someone announce repeatedly something like, “So glad you’re here!
The food is for people who are attending the event. After you get
your food, please take a seat and we’ll start soon!” (so they don’t
just grab it and leave). If you’re handing out food at the end, have
it organized at a table on their way out. Either way, have multiple
people ready to hand out food as this can be a chaotic time if not
organized well.
Organize morning prayer & promo plans: Before school is a great
time to circle up for 5-10 minutes to pray together for the day. If
you choose to do promo in the morning, come a few minutes early
to pray together before you pass out your flyers and donut holes.
Check out ‘Step 4: Promote Your Outreach Week’ on the following
pages for tips on how to have a successful and effective promo
event!
Create and submit PA announcement scripts: Create scripts for
PA and school news announcements and submit them to your school
weeks in advance with an announcement schedule. Ideally, promo
over the PA system could begin at least a week or two before the
Outreach Week takes place. And remember the Equal Access Act
- if another club can make announcements, the Christian club can
102 LEAD AN OUTREACH WEEK LEAD AN OUTREACH WEEK 103

☐
☐
too; and religious content cannot be hindered since it is a religious
club and that would be violating your First Amendment rights.
Map out social media posts: Social media is a great place to get
the word out about your events. Create social media posts for your
club’s accounts and have your club members share it. You can also
share post templates with the Christians on your campus so they can
all post from their personal accounts.
Update the Minute-by-Minute Schedule with any new, locked-in
plans!
About 2 Weeks Out
☐
☐
☐
☐
Lead the ‘2 Weeks Before Outreach’ club meeting content: Get
your whole club involved, praying, and excited for your Outreach
Week! Go to resources.decisionpoint.org/clubcontent to find two
weeks of club content to lead at your club the weeks right before
your events.
Mobilize People to Help: Lock in Setup Crew, Doors Open Crew,
Closing Crew, & Wrap-Up Crew. Using your Minute-by-Minute
Schedule, begin filling in the details for who will fill each role. Note:
Any non-student helpers should arrive at the office about 30 minutes
before lunch so they can get checked in and have time to find the
facility. For brief explanations of each role, check out page 101.
Make a plan for opening & closing music at events: Music sets
a tone for the whole event! Talk to your assigned DJ about having
music playing as students come in and as soon as students are
dismissed.
Print promo flyers, “You’re Invited!” flyers, and response cards:
• Ask your church for help with printing. Print enough promo flyers
and “You’re Invited!” club/youth group flyers to pass out to at
least half of your school. Flyers go fast, so it’s better to print
more than you think necessary.
• Promo flyers can be passed out every day of your Outreach
Week.
• “You’re Invited!” club/youth group flyers should be passed out
every day at your events as students are leaving. You can use
these flyers all year long if you have leftovers!
☐
☐
Determine when and where to hang posters: Hang posters
anywhere they are allowed. Post them on bulletin boards, school
gates, classrooms, in bathroom stalls, etc. During your ‘1 Week Before
Outreach’ club meeting, you can even take some time to make
massive painted posters on butcher paper!
Update the Minute-by-Minute Schedule with any new details.
By now, the chart should be mostly filled out!
About 1 Week Out
☐
☐
☐
☐
☐
Lead the ‘1 Week Before Outreach’ club meeting content: You’re
one week out! Go to resources.decisionpoint.org/clubcontent for
teaching notes. This club meeting will be helpful in encouraging the
Christian students to pray, promote, and lead strongly in the roles
that have been assigned to them.
Mobilize People to Help: Prep people for their roles. Your
Minute-by-Minute Schedule should be all filled out with your club
and community members' roles for the week. Confirm with each
person they are still able to fill these roles and go over the details
associated with each role.
Mobilize People to Help: Prep Christian Students for individual
promo and mass promo. Make sure every Christian on your
campus is on the same page with when to wear their T-shirt, sending
personal invites out, posting on social media, and helping with your
promo event.
Distribute T-shirts and flyers to club members: T-shirts are a
great tool for promo! Bring the Outreach Week T-shirts to your ‘1
Week Before Outreach’ club meeting and pass them out to everyone
to wear on Promo Day and every day throughout your whole
Outreach Week. If you have leftovers, give them out at your events.
This is also a great time to distribute promo flyers so people can use
them as they personally invite their friends and classmates.
Purchase gloves, plates, and napkins for food: Think through
what food you’ll be providing throughout the week and purchase the
necessary products for serving it. Plastic gloves are super helpful,
especially with pizza.
104 LEAD AN OUTREACH WEEK LEAD AN OUTREACH WEEK 105

☐
Finalize, print or screenshot, and share the Minute-by-Minute
Schedule with all involved: Once everyone has confirmed their
roles for the week and all the details are locked in, you can print
copies or take a screenshot of the Minute-by-Minute Schedule. If
you print, make sure there are enough copies for everyone involved
including the MC and speakers for each day.
4
LEADING AN OUTREACH WEEK:
PROMOTE THE OUTREACH WEEK
Now that your details are all locked in,
let’s get promoting so that every student
on your campus has the chance to hear
the gospel! People often need to be
invited to an event up to seven times
before they decide to come. The good
news is that you can start promoting
weeks out from your Outreach Week.
Here are some helpful strategies for
promo leading up to your events, as
well as during the week of.
Promo Before the Outreach Week:
• Personal Invitations: These are one of the most impactful forms of
promo. Have everyone in your club write a list of 10-20 people and
then have them personally invite them with a flyer by text, DM, or in
person.
• Flyers: This is the next most impactful form of promo! Print enough
flyers that everyone on your campus could receive one. See if a
church would sponsor the printing. Remember that handing out
flyers is covered under your First Amendment rights of free
verbal and written speech. You do not need approval to hand
out flyers, but you do need approval to hang up posters.
• Posters: Print/create large posters to post around your campus.
To catch people’s attention even more, gather some large butcher
paper for painting signs. All you need is butcher paper, paint, and
a large paintbrush. Remember to get your posters approved by
the office before hanging them up. They should not be denied for
having any religious content on it since that would be a violation of
your religious freedom and the Equal Access Act.
106 LEAD AN OUTREACH WEEK LEAD AN OUTREACH WEEK 107

• Class Announcements: Encourage all Christian students to ask
the teachers of each of their classes if they could make a quick
announcement for the club events coming up. They can even do that
for multiple days in the same class.
• PA Announcements: Create scripts for PA and school news
announcements and submit them to your school weeks ahead
with an announcement schedule. Again, nothing should be denied
because it is religious in nature.
• Social Media: Digitally send your flyers to every Christian on
campus and ask them to post to their accounts. You can also make
your own posts shareable so that other people can share them.
Promo Day!
How many Christians can be mobilized to invite everyone at school to
the Outreach Week? The first day of the Outreach Week is dedicated to
getting the word out to every single person on campus! It’s a great day
for every Christian on campus to wear their Outreach Week T-shirt. The
big promo push is best done the morning of the first event before
school starts or at lunch the day before your first gospel event (or
both!). Here are some helpful tips:
• Order food: Donut holes are a hit! Quick, easy to pass out, and
delicious!
• Invite every Christian on campus to meet either 45 minutes before
school starts or right when lunch begins.
• Station Christian students to stand at every entrance to the school
in the morning handing each student who walks in a flyer. It’s also a
great idea to go table-to-table at lunch for flyer handout. The goal
is for every student to get personally invited during that time!
• Don’t just hand someone the flyer and food, but audibly invite them!
Mistake to avoid: do NOT call it an “outreach” to your school
or peers! That isn’t a great word for non-Christians. Instead say
something like, “Come to the event in the gym put on by the
Christian club! There will be guest speakers, free food, and you
can hear about hope in Jesus!”
• Be bold, friendly, and smile! And remember to have fun!
• Before the bell rings, grab some students to walk around and pick up
any flyers that end up on the ground.
Promo Throughout the Outreach Week:
• Personal Invitations from every Christian to at least 20 non-Christian
students by DM and word-of-mouth with a flyer.
• Walk-Arounds: Right before the event starts, grab some flyers and
walk up to groups or individuals, handing out flyers and personally
inviting people to head to the gym. This will give a last minute
opportunity to anyone who forgot or was on the fence. Consider
carrying some of the food with you to show what you’re serving. That
may be the incentive some people need, and that’s okay!
• Get every Christian on campus wearing the Outreach Week T-Shirt
every day!
• Class Announcements: Continue making class announcements each
day and share what the topic is at the next event.
• Have PA Announcements running each day of the week!
• Keep posting on Social Media!
108 LEAD AN OUTREACH WEEK LEAD AN OUTREACH WEEK 109

LEADING AN OUTREACH WEEK:
LEADING AN OUTREACH WEEK:
5
LEAD THE OUTREACH WEEK
6
FOLLOW UP IMMEDIATELY + PERSONALLY
The time has come and the Outreach Week is here! Praise the Lord!
You’ve put in a lot of hard work, and now it’s time to stand up and lead
in the details so your Outreach Week can be a success.
Check out your Outreach Week Planner - Step 5 for details on how to
lead diligently during your Outreach Week. Be faithful with the Daily
Action Steps. The list includes a daily checklist of things to run
through before and after each event takes place. You should have
already scheduled times for specific student leaders to work on these
each day in person or via video call in your Minute-by-Minute Schedule.
Be faithful and leave
the results to God!
Keep in mind, the assigned Data Recorder should submit the
response card data and cool stories in the Outreach Week Planner
directly after each event ends, right away! That way no info is lost,
and it will make follow-up a lot easier.
Spiritual warfare is real, especially in
times of intense ministry efforts. Even
though you will be very busy, take time
every day to center yourself on Jesus,
be fed by God’s Word, and put on His
armor to defend against the schemes
of the enemy. Feel free to go through a
devo from the 7 Principles of Christian
Leadership each day (page 137), and
check out “Trusting God Through
The Unexpected” (page 135).
It’s important to be faithful to the end with your Outreach Week, and
implementing a strong follow-up plan is part of that. When people come
to your events and indicate that they’d like to talk more on the response
card, it’s the perfect opportunity for follow-up. When following up with
people, make sure to do it promptly, in a personal way, and with
pleasant persistence.
In Mark 4:3-8, Jesus tells the disciples
about the kinds of people with whom
they’ll share the gospel.
• Some people will hear the message
and walk away unchanged.
• Others will be excited at first but
will eventually slide back into their
old ways of living.
• Some will encounter Jesus and
become lifelong followers of Him.
Here’s a checklist for when you get together to work on follow-up:
☐ Pick a date and time to work on follow-up at the end of the
Outreach Week (Friday or Saturday) so you can invite people to
church that weekend.
☐ Watch the video “Faithful to Follow Up.”
☐ Prioritize who your team will follow up with based on their
response cards.
• First prioritize those who made a first time decision for Christ.
• Second those who said they’re not ready to accept Jesus but
want to know more, check out the Christian club, or visit a
church.
• Then if you have it in you to follow up with anyone else who
came and gave their contact info, knock yourself out!
110 LEAD AN OUTREACH WEEK LEAD AN OUTREACH WEEK 111

☐ Assign by name who is following up with who. It’s best to have
guys follow up with guys, and girls follow up with girls.
☐ Each person working on follow-up should have at least 3-5
people they are intentionally following up with and inviting
and offering a ride to youth group that week.
☐ Pray together for each person you will be reaching out to and
for God to go before all of the follow-up conversations.
☐ Send messages to invite students to your club and church and
even to grab lunch together if they want to talk more. Start with
something like, “Hey, so cool that you came to the Christian club
events this week! My name is ____. I saw on your response card
that you wrote ____. Can you share with me more about that?”
Then some other questions you can ask as you continue talking
are:
• “What did you think of what the speaker said?”
• “What did you think about the speaker’s personal invitation
to accept Jesus as your Lord and Savior?”
• “Are you interested in meeting up to talk more, coming to
club with me, and/or coming to church with me?”
☐ Trust God with the results!
☐ Plan for the club meetings after the Outreach Week to be extra
seeker-friendly. Consider using the Follow Jesus series (preview
on page 41).
JACKSON’S STORY
When Jackson invited his friend John* to his
outreach event, he was disappointed to realize
that John had only come for the free pizza and
didn’t intend to pay attention to the gospel
message at all. Discouraged, Jackson cried out
to God,
“God, please let John listen.”
Minutes later, as Jackson watched,
John took off his headphones and
began listening to the message.
That day, John heard the full
gospel message and began asking
questions. John received a Bible
from Jackson, and he began reading
it in secret.
Soon, he had read through several books of
the Bible. John decided to follow Jesus and
get baptized even after his family threatened
to kick him out of his home. Jackson had the
privilege of baptizing John at his youth group.
At their school’s next Outreach Week, John
invited his friends to come hear the gospel.
Two of them ended up coming and accepted Jesus!
Since then, many more students have come to
faith because Jackson dared to pray to God for
a miracle and because of John’s courageous and
unashamed witness for God even in the face of
persecution from his own family. Praise God!
112 LEAD AN OUTREACH WEEK LEAD AN OUTREACH WEEK 113

7
LEADING AN OUTREACH WEEK:
CELEBRATE + DEBRIEF THE WEEK
Congratulations! You made it
through your Outreach Week!
The gospel was proclaimed, seeds
were planted in people’s hearts and
minds, you grew as a leader, and
most importantly, you greatly pleased
God in doing your best to proclaim
the gospel. It may have gone
awesome or maybe things didn’t go
according to plan. No matter what
happened, God was glorified through
your faithfulness!
Why celebrate?
• The Bible teaches us to celebrate what God has done and give Him
all the glory.
• To thank those involved.
• To build excitement for the future.
After your Outreach Week, don’t forget to debrief with people who were
helping make it happen: the club leaders, your coach, any pastors or
youth leaders, and your teacher sponsor. Schedule a time for right after
the Outreach Week to celebrate and debrief together.
Wrap Up Action Items:
☐
☐
☐
☐
☐
☐
☐
Talk through the debrief questions above.
Confirm that you wrote what God did each day on Step 5 in your
Outreach Week Planner.
Share photos from the week with each other.
Find a way to share a praise report and thank anyone who prayed
and helped, like your coach, teacher sponsor, parents, pastors,
churches, those who gave financially, and anyone else.
Share encouraging stories in an upcoming club meeting of how you
all were encouraged by God, how you were personally encouraged
by the message, etc!
Continue to follow up with all those who want to learn more.
Thank God and pray for what He will continue to do at your school!
Here are a few questions to discuss together:
• What can we praise God for?
• How were students impacted?
• Who is one student that came that encouraged you, and why?
• What was a challenge we faced and how did God show up?
• How did you grow as a Christian and leader?
• What went well?
• What should we do differently next time?
114 LEAD AN OUTREACH WEEK LEAD AN OUTREACH WEEK 115