boxoffice pro aug sept 2024

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® 

GIANTS 

OF 

EXHIBITION 

2024 

The Official Magazine of the National Association of Theatre Owners 

box_24_july.indd 1 12/07/2024 22:23:11

ox_24_july.indd 2 12/07/2024 22:23:12

August/September 2024 

CONTENTS 

08 

In Memoriam: 

George Rouman 

Celebrating the Life 

of a Champion 

of Independent Exhibition 

20 

CineEurope 2024 Recap 

Scatisti ssectecto dusda 

es velestor am vel est, 

excerum faccum consedis 

acestiusam, eat odia 

24 

Cinema Advertising 

How the Preshow 

is Helping Exhibitors 

Through a Tumultuous 

Post-Strike Recovery 

33 

Giants of Exhibition 

Our Annual Ranking 

of the Top 50 Circuits 

in North America 

50 

Canadian Colossus 

Interview with Cineplex 

CEO Ellis Jacob 

54 

A Midwest Major 

Interview with Marcus 

Corp. CEO Greg Marcus 

August/September 2024 1 


CONTENTS 

INDUSTRY 

8 In Memoriam 

Remembering George Rouman, 

a Champion of Independent 

Exhibition 

10 Trade Talk 

16 Charity Spotlight 

A Recap of Industry-Wide 

Charity Initiatives 

20 CineEurope 2024 

Europe’s Largest Exhibition 

Conference Takes 

Center Stage in Barcelona 

24 Cinema Advertising 

How the Preshow is Helping 

Exhibitors Perservere Through the 

Tumultuous Post-Strike Recovery 

THEATER 

33 Giants of Exhibition 

Our Annual Ranking 

of the 50 Largest Circuits 

in North America 

50 Canadian Colossus 

Interview with Cineplex 

CEO Ellis Jabob 

54 A Midwest Major 

Interview with Marcus Corp. 

CEO Greg Marcus 

ON SCREEN 

60 Event Cinema Calendar 

A Sampling of Event Cinema 

Programming Hitting 

the Big Screen in 2024 

62 Booking Guide 

116 

122 

128 

135 

136 

2 August/September 2024 



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Rebecca Pahle 

CREATIVE DIRECTION 

Olivier Robert 

COPY EDITOR 

Heidi Bollich 

STAFF WRITER 

Chad Kennerk 

ADVERTISING 

Patricia Martin 

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EXECUTIVE LETTER 

BACK ON TRACK 

“With the toughest months 

of the year now behind 

us, we look forward with 

anticipation to a promising 

future—and new records 

to celebrate with all of our 

colleagues in the industry.” 

After months of grappling with the 

aftermath of Hollywood’s 2023 labor 

strikes, exhibitors braced themselves for a 

challenging 2024. Early forecasts hinted 

at a downturn from 2023’s $9 billion, a 

fact any filmbooker could confirm with a 

cursory glance at the release schedule. 

Cinema operators had to bide their time 

until March to witness tentpoles like 

Warner Bros.’ Dune: Part Two and Sony’s 

Ghostbusters: Frozen Empire—titles 

originally slated for Q4 2023—finally 

grace the screen. Production delays 

wreaked havoc in April and May, leading 

to inconsistent or disappointing results 

for the handful of titles that weren’t 

pushed deeper into the summer. 

Yet, amidst these challenges, the industry 

stood tall, a testament to its resilience 

and determination. 

June finally saw a return to a consistent 

and competitive release schedule with a 

steady flow of films that appeal to 

audiences. The month kicked off a 

strike-delayed summer movie season, with 

several blockbuster releases meeting and 

exceeding expectations. Sony’s Bad Boys 

Ride or Die, Paramount’s A Quiet Place: 

Day One, and Universal’s Despicable Me 4 

all delivered on their promise, but Disney’s 

Inside Out 2 reminded us what a mega-hit 

looks like. The first film to cross the $1 

billion benchmark at the global box office 

since Warner Bros.’ Barbie achieved that 

feat in the summer of 2023, Inside Out 2 

outperformed every expectation and 

breathed new life into the theatrical 

market. It also created a runway for 

Disney’s other box office behemoth of the 

summer, July’s Deadpool & Wolverine. 

Following a 2023 where Disney saw 

disappointing returns on its Pixar and 

Marvel releases, Inside Out 2 and Deadpool 

& Wolverine were precisely the films the 

industry needed to exceed expectations. It 

felt like we had finally turned a corner, 

returning to the positive momentum and 

excitement we last felt in the early weeks of 

last year’s Barbenheimer craze. 

The success of these films is more than 

just a financial victory; it’s a powerful 

affirmation of the communal experience 

that movie theaters provide. In this issue, 

we celebrate this resurgence with our 

Giants of Exhibition feature story, our 

annual ranking of the top 50 circuits in the 

domestic market by screen count. 

The circuits included in this year’s list 

have all persevered through the challenges 

that the Covid recovery—and subsequent 

labor strikes—have dealt to the moviegoing 

experience. Their efforts are a 

testament to the industry’s resilience in 

the face of adversity. Moreover, these 

chains have been instrumental in 

reimagining the moviegoing experience. 

Through initiatives such as premium large 

format auditoriums, cinema entertainment 

centers, expanded food and 

beverage concepts, and event cinema 

programming, exhibitors have redefined 

the idea of cinemas for today’s public. 

With the toughest months of the year 

now behind us, we look forward with 

anticipation to a promising future—and 

new records to celebrate with all of our 

colleagues in the industry. Thank you for 

your unwavering support and passion for 

cinema. Here’s to many more shared 

experiences and unforgettable moments in 

theaters and to the exciting journey that 

lies ahead. 

DANIEL LORIA 

SVP Content Strategy and Editorial Director, 

Boxoffice Pro 




NATO 8 | Trade Talk 10 | Charity Spotlight 16 | CineEurope 20 | Cinema Advertising 24 

INDUSTRY 

“European cinema admissions increased by an estimated 21.6 percent in 2023, 

with 986 million visits across the region, nearing the one-billion mark. The box office 

reached 7.2 billion euros, an increase of 23.7 percent from the previous year.” 

CineEurope 2024 Takes the Stage, p. 20 



INDUSTRY | NATO 

From Left to Right: 

Geneva Convention 

co-chair 

John Scaletta, then- 

Will Rogers Motion 

Picture Pioneer 

Foundation 

Todd Vradenburg, 

and then-Marcus 

Theatres CEO 

Rolando Rodriguez, 

with George Rouman 

IN MEMORIAM: 

GEORGE ROUMAN 

George Rouman, 51, was born to Michael Rouman and Evdokia 

(Manolakos) Rouman on July 3, 1972, in Rhinelander, Wisconsin. 

He died on June 9, 2024, in a tragic car accident. 

George grew up working at the State 

Theater in Downtown Rhinelander 

with his father, Michael, his mother, 

Evdokia, and sister, Patti. He did everything 

from selling tickets and concessions to 

operating the projectors. George graduated 

from Rhinelander High School (RHS) in 

1990, serving leadership positions for the 

senior class. He was cast in every play at RHS 

and two productions at Nicolet College in 

Rhinelander. He also participated in 

forensics for four years. 

He then attended the University of 

Wisconsin-Milwaukee, where he began 

studying film and earned a degree in 

marketing. While at UW-Milwaukee, 

George was the school mascot for two 

seasons, challenging him not to talk while 

in character. Shortly after college, he 

worked as a college recruiter for Great 

America in Gurnee, Illinois. He traveled to 

job fairs and universities, talking to 

everybody who would listen about the 

opportunities at Great America. George 

loved the role of meeting people in new 

settings and was looking forward to doing 

international recruiting. The theater 

industry was changing then, and his 

family committed to building a new 

cinema in Rhinelander in early 2000. 

George chose the family business and 

decided to return to Rhinelander. 

For over 30 years, he followed in his 

father’s footsteps and channeled his 

dedication and hospitality—working hard 

and rarely taking a day off. He appreciated 

the business his family had created and 

was always looking for ways to build on 

new ideas. He was at the forefront of 

modernizing and installing cutting-edge 

technologies to improve the moviegoing 

experience. Improving the concessions 

options and experience was essential to 

George. He often called on his sister, Patti, 

for her thoughts and advice. George was 

the consummate showman, always 

thinking outside the box. 

In July 2005, he purchased the Fun 

Factory Sweet Shoppe. He relied on his 

mother, Evdokia, for her advice on making 

chocolates and improving the customer 

experience. Christmas is a hectic time for 

the Fun Factory as they ship gift boxes and 

chocolates nationwide. 

Several years ago, he brought his own 

idea to the table: a gelato catering business. 

The business quickly grew from a few local 

weddings to weekends packed with events 

across the state. He would travel around 

the state with his gelato carts, providing 

specialty desserts at wedding receptions 

and special events. George was back doing 

what he fell in love with years ago— 

meeting new people, seeing new places, 

and sharing stories. 

Most people in Rhinelander knew 

George because he grew up there and was 

so involved in giving back to the community 

he loved. For over 20 years, George 

coordinated the donations and delivery of 

hundreds of Thanksgiving meals to 

families in need in Rhinelander and across 

Oneida County. He offered free summer 

movies; Christmas Day showings; and 



Easter, New Year's, and after-prom parties 

for the community at the cinema. He was 

involved in many organizations and 

committees that benefited the community, 

including the Nicolet College Foundation. 

George was always someone you could 

count on when you needed help with an 

event, a charitable donation, or advice. His 

positive attitude always shined through 

his personality. 

George was a natural leader and wanted 

to get involved in the motion picture industry. 

He served on the advisory board of the 

National Association of Theatre Owners 

for over 20 years and on the board of 

directors for the regional association of 

NATO of Wisconsin and Upper Michigan 

since 2002, becoming its president in 2016. 

He was loved and respected by leaders of 

exhibition, movie studios, and the vendor 

community. For nearly two decades, he 

served as co-chairman for the regional 

movie theater convention in Lake Geneva, 

providing educational seminars, panel 

discussions, movie screenings, and 

networking opportunities for fellow 

independent theater owners and others in 

the cinema industry. Giving back was always 

top of mind in everything George did in life. 

In the early days of Covid, George 

organized video calls with members of 

NATO of Wisconsin and Upper Michigan to 

discuss ideas and ways to get through the 

pandemic. He was the first regional leader 

to convince state lawmakers that movie 

theaters were the heart of many small 

towns across Wisconsin and would need 

“For nearly two decades he 

served as co-chairman for the 

regional movie theater 

convention in Lake Geneva, 

providing educational 

seminars, panel discussions, 

movie screenings, and 

networking opportunities for 

other independent theater 

owners. Giving back was 

always top of mind in 

everything George did in life.” 

financial assistance to stay afloat. The grant 

program he initiated was modeled across 

the country. The board of directors of NATO 

of WI & UP honored George at their annual 

convention in 2022 with the Save Our 

Screens Award for his tireless advocacy on 

their behalf. George’s leadership skills, 

business acumen, and experience were 

invaluable to the support he offered others 

in his community and nationwide. He was a 

mentor to so many and happily provided 

advice and knowledge. He was humble and 

never sought the limelight; because of his 

selfless demeanor, it always found him. 

George was an avid runner and loved to 

travel, traveling around the world and 

always looking for a great adventure. 

He visited family in Greece and explored 

Southeast Asia with his sister. He climbed 

to the base camp of Mount Everest. 

He was a sports enthusiast and enjoyed 

going to Brewers and Packer games, 

including an epic road trip to Super Bowl 

XXXI. He loved life and made the most 

of every day, spreading his optimistic 

attitude to family and friends. So many 

will miss his passion for the motion picture 

industry, professionalism, and selfless 

leadership. His legacy will live on for 

decades to come. 

He is survived by his mother, Evdokia; 

his sister, Patti; and his niece, Mikaela. 

George always had a sparkle in his eye 

when talking about Mikaela and was 

looking forward to many summers on the 

water with her. He was preceded in death 

by his father, Michael Rouman. 

To know George was to love 

George. He greeted everyone with 

the same warmth and hospitality, 

and his enthusiasm for the industry 

he loved so much was contagious. 

When word of George’s passing 

got out, the community in 

Rhinelander rallied to set up a 

memorial at the Rouman Cinema 

in his honor. George was a shining 

example of an exhibitor’s impact in 

a small town: He knew and loved 

his customers, who felt the same 

way about him. 

While running his theater—as 

well as a popular gelato and 

chocolate business—kept George 

very busy, he always found time to 

REMEMBERING GEORGE ROUMAN 

BY NATO STAFF 

volunteer on behalf of exhibition. 

He served on NATO’s advisory 

board for over 20 years, bringing 

awareness to issues important to 

independent exhibitors. 

Locally, George served as the 

president of NATO of Wisconsin 

and Upper Michigan since 2016 

and was a member of the board 

of directors since 2002. Along with 

his co-chairman, John Scaletta, 

George helped run the Geneva 

Convention, an annual event held 

in Lake Geneva, Wisconsin. 

The gathering became one 

of NATO’s most well-attended 

regional events, with major 

screenings, important panels, and 

great networking opportunities. 

“I had the pleasure and 

honor of working with George on 

the regional and national NATOs,” 

says Rolando Rodriguez, former 

chair of NATO. “George was an 

amazing, supportive, caring, and 

kind human being. A leader 

and champion of our industry who 

will long be remembered. 

He was a great friend and will be 

sorely missed by our industry. 

I know his legacy will live on.” 

“George was just a good 

person,” says B&B Theatres’ Bob 

Bagby, NATO’s current chair. 

“He was friendly, upbeat, and fun 

to be with. I always enjoyed 

spending time with him. He loved 

this industry, and I will miss him.” 



INDUSTRY | TRADE TALK 

TRADE TALK 

SONY PICTURES 

ENTERTAINMENT ACQUIRES 

ALAMO DRAFTHOUSE CINEMA 

Sony Pictures Entertainment 

announced the acquisition of dine-in 

cinema chain Alamo Drafthouse, making 

the only major studio that hasn’t invested 

in a proprietary streaming service the first 

major studio to acquire an exhibition 

circuit since the repeal of the Paramount 

Decrees. The decrees were enacted in 1948 

to forestall a handful of studios (not 

including Sony, which didn’t exist in its 

present form at the time) from gaining an 

unfair business advantage by also owning 

theaters. Following a motion from the U.S. 

Department of Justice, the Paramount 

Decrees were phased out over two years 

starting in mid-2020, leading to rampant 

speculation in the years since that a major 

studio may acquire a cinema chain. 

That has now happened. Since its 

1997 founding, Alamo Drafthouse has 

grown from a mom-and-pop repertory 

theater to a well-established brand with a 

loyal following and 35 cinemas across 

nine states. The acquisition comes after 

Sony ultimately stepped down from its 

bid to acquire rival studio Paramount 

earlier this year. 

The chain, the thirteenth largest in 

North America per our 2024 ranking, will 

exist under the umbrella of Sony Pictures 

Experiences (SPE). That division of the 

company also runs Wonderland, a 

Chicago-based entertainment destination 

that promotes Sony properties through 

immersive technology and experiences. 

Sony’s investment into the theatrical, 

immersive side of the cinema experience 

continues with their acquisition of 

Fantastic Fest, a popular genre film 

festival that will continue to be run by 

Alamo Drafthouse. 

“We believe strongly in engaging 

entertainment fans outside the home in 

fun and distinctive ways as seen most 

recently with our Wheel of Fortune LIVE! 


traveling tour [a traveling staged experience 

based off the game show Wheel of 

Fortune] and the opening of Wonderverse 

in Chicago,” said Ravi Ahuja, president and 

COO of SPE. “Alamo Drafthouse’s 

differentiated moviegoing experience and 

devoted community fit well with this 

vision. Our Crunchyroll business also 

aligns well with the audience’s interests. 

We look forward to building upon the 

innovations that have made Alamo 

Drafthouse successful and will, of course, 

continue to welcome content from all 

studios and distributors.” 

The last few years have been eventful 

for Alamo, as they have been for the 

industry at large. The chain brought in a 

new CEO, Shelli Taylor, in April 2020, filed 

for Chapter 11 bankruptcy in March 2021, 

emerged from bankruptcy in June 2021, 

and elevated Michael Kustermann, 

previously the president at Drafthouse, to 

the CEO role in July 2023. Kustermann will 

remain Alamo’s CEO and lead SPE, 

reporting to Ahuja. Per a statement 

provided by Sony, the last year has been a 

good one for the chain, which saw a 30 

percent jump in box office, overindexing 

when compared to the industry at large. 

“We are beyond thrilled to join forces 

with Sony Pictures Entertainment to 

expand our company vision to be the best 

damn cinema that has ever or will ever 

exist, now in ways we could only ever 

dream of,” said Tim League, who founded 

the chain with Karrie League. “They have 

a deep respect and understanding of 

cinema’s ability to both drive growth and 

create lasting cultural impact, which 

aligns perfectly with everything Alamo 

Drafthouse stands for.” 

“Alamo Drafthouse has always held the 

craft of filmmaking and the theatrical 

experience in high esteem, which are 

fundamental shared values between our 

companies. I’m jazzed that our company is 

doing this,” said Tom Rothman, chairman 

and CEO of Sony Pictures Motion Picture 

Group. 

Since its 1997 founding, 

Alamo Drafthouse has grown 

from a mom-and-pop 

repertory theater to a wellestablished 

brand with a loyal 

following and 35 cinemas 

across nine states. 


“We are excited to make history with 

Sony Pictures Entertainment and have 

found the right home and partner for 

Alamo Drafthouse Cinema,” said Kustermann. 

“We were created by film lovers 

for film lovers. We know how important 

this is to Sony, and it serves as further 

evidence of their commitment to the theatrical 

experience. Together we will continue 

to innovate and bring exciting new 

opportunities for our teammates and 

moviegoers alike.” 

SPE acquired Alamo Drafthouse from 

its owners, Altamont Capital Partners, 

Fortress Investment Group, and founder 

Tim League. Goldman Sachs & Co. LLC 

acted as Alamo Drafthouse›s exclusive 

financial adviser in the transaction. 

VISTA GROUP 

ANNOUNCES COMPLETE U.K. 

BOX OFFICE DATA COVERAGE 

IN NUMERO PLATFORM 

Vista Group has announced that its 

box office reporting platform, 

Numero, now provides 100 percent 

coverage of the U.K. market. Distributors 

and exhibitors using Numero’s mobile 

apps and desktop platform now have 

complete, real-time, and accurate box 

office grosses for the U.K. market and can 

use Numero for all film, circuit, and 

market performance analyses. 

In addition to having full flash-gross 

coverage, Numero also provides presale 

and hourly data comparisons to assist 

users in forecasting any upcoming movie›s 

opening day and weekend, a vast repository 

of historical data, and a comprehensive 

release calendar. 

“We are delighted to apply Numero’s 

powerful analytics and intelligence to 

comprehensive box office data for what is 

one of the global industry’s most consequential 

markets,” said Simon Burton, the 

chief film officer at Vista Group. 

Vista Group CEO Stuart Dickinson says 

this achievement offers value not only for 

Numero users but also enhances the value 

of other Vista Group solutions surfacing 

this data. “Our connected suite of solutions 

cross-utilizes data to provide performance 

insights and support data-driven decision-making,” 

says Stuart. “In this case, 

Numero’s achievement will have positive 

run-on effects for U.K. exhibitors who 

embrace products such as Oneview, our 

cinema executive app found in Vista 

Cloud’s Data Empowerment capability. 

These solutions leverage Numero data to 

provide users with data to compare their 

own performance to that of the overall 

market.” 




SPOTLIGHT CINEMA 

NETWORKS AND 

FLIX BREWHOUSE INK 

CONTRACT EXTENSION 

Spotlight Cinema Networks, the 

only cinema advertising company 

dedicated to serving U.S. art houses, 

dine-in, and luxury cinema exhibitors, 

and Flix Brewhouse, the only first-run 

movie theater in the world to incorporate 

a fully functioning microbrewery, are 

extending their long-term partnership to 

exclusively remain Flix Brewhouse’s 

cinema advertising partner. 

Flix Brewhouse delivers craft beer 

and great food via stadium seating dining 

rooms across eleven theaters and 

ninety-five screens in key locations, 

including Dallas, San Antonio, Austin, and 

Albuquerque. 

“We’re thrilled to continue our 

long-term partnership with Flix Brewhouse, 

one of the most unique exhibitors 

in the film business,” said Spotlight’s 

Bernadette McCabe, executive vice 

president of event cinema and exhibitor 

relations. “Flix Brewhouse has been, and 

continues to be, a key exhibitor within the 

dine-in and luxury cinema segment of 

Spotlight’s Exhibitor Partner network 

offering urbane moviegoers’ distinctive 

environments that emphasize experiential 

out-of-home entertainment.” 

“We could not be happier to extend our 

long-term relationship with Spotlight,” 

said Chris Randelman, Flix Brewhouse’s 

chief revenue officer. “As a leader in the 

cinema advertising space, we can think of 

no better partner to help Flix deliver the 

best possible theatrical experience to our 

customers. We look forward to our 

partnership for many years to come.” 

DIGITAL CINEMA UNITED’S DCU CONNECT REACHES 

80 PERCENT OF SCREENS IN BALKAN REGION 

Digital Cinema United has announced that the company’s 

DCU Connect electronic delivery network has reached nearly 

3,000 locations across EMEA, North America, and the Caribbean. 

The company has focused aggressively on the rollout of DCU 

Connect since its official launch at CinemaCon 2022 across 

arthouses, cinema chains, drive-in locations, and independent 

cinemas. DCU Connect is a cloud-based electronic delivery platform 

designed to download feature, trailer, and cinema advertising DCPs 

directly to cinemas, which only requires software installation. It 

fully integrates with TMS systems, including Cinema ACE, Eikona, 

GDC, Rosetta Bridge, and Screenwriter. 

In the Balkans, the company recently installed DCU Connect in 

over 200 locations, including the Cineplex, Cine Grand, and 

Cinemarine cinema chains, making DCU Connect the most 

widely deployed electronic delivery network in the region. 

“With the fast and easy deployment of DCU Connect in over 

80 percent of cinemas in the Balkans, Con Film’s partnership 

with Digital Cinema United is one of our most important projects 

since the end of the pandemic,” said Mario Ljubic, the head of 

theatrical at Con Film. “By eliminating hard drives to deliver 

feature DCPs of Hollywood content, we were able to save time 

and increase delivery efficiencies.” 

“What Digital Cinema United and Con Film were able to 

accomplish in a very short period was an impressive endeavor,” 

said Ronnie Ycong, executive vice president and general manager 

of the Americas at Digital Cinema United. “It not only proved 

DCU Connect is fast to deploy and helps drive efficiencies but 

also enabled cinemas to receive DCPs more reliably without 

additional hardware.” 



NATIONAL FILM AUTHORITY 

OF GHANA SETS DATE, 

THEME, AND EXECUTIVE 

TEAM FOR AFRICA CINEMA 

SUMMIT 2024 EDITION 

The National Film Authority of 

Ghana, in partnership with 

Silverbird Cinemas, has announced the 

second edition of the Africa Cinema 

Summit. The event’s theme is “The 

Relevance of Cinema in African Communities.” 

It will take place from October 7-10, 

2024, at the Movenpick Ambassador Hotel 

in Accra. 

Last year, the inaugural 

Africa Cinema Summit 

convened representatives 

from 20 African countries to 

facilitate critical discussions 

on the cinema landscape in 

Africa. The summit focused 

on exploring and tailoring 

opportunities to suit the unique characteristics 

of each geographic location across 

the continent. 

The 2023 edition’s highlight was the 

approval of a government film tax 

incentive by Nana Addo Dankwah 

Akufo-Addo, Ghana’s president. Collaborative 

ventures were successfully 

established among African countries, with 

the Filmhouse Group committing to 

distribute Ghanaian films across Nigeria 

and other partner nations. Silverbird 

Ghana pledged to incorporate local snacks 

into their cinema foods, and Ster-Kinekor, 

the leading cinema chain in Southern 

Africa, committed to exploring e-sports in 

their cinemas. 

This year’s edition of the summit aims 

to consolidate the progress made in the 

African cinema industry, fostering 

collaboration, innovation, and sustainable 

growth. The 2024 summit will focus, per a 

statement from organizers, on “growth in 

quality of local content production and 

consumption driving the case for 

increased cinema investment.” and will 

reimagine and rethink cinema for Africa’s 

mass market segment The Africa Cinema 

Summit 2024 will bring together cinema 

exhibitors, builders and investors, 

industry leaders, filmmakers, producers, 

distributors, studios, policymakers, and 

stakeholders from across the continent 

and the globe. 

In addition to the theme and date 

announcement, the National Film 

Authority of Ghana also named its 

executive steering committee, consisting 

of executives from the global cinema, 

content, and creative communities. These 

executives will spearhead the 

summit alongside Juliet Yaa 

Asantewa Asante, CEO of the 

National Film Authority of 

Ghana, and her team. 

In line with Akufo-Addo’s 

assertion that “both the 

cinema world and Africa 

need each other,” Africa 

represents an underserved market. 

Currently, with less than 2,000 cinema 

screens catering to over 1.4 billion people 

and less than 20 percent of the population 

having experienced a cinema visit, 

significant potential exists for growth. 

Moreover, considering the rapid population 

growth across Africa, the demand 

“Africa’s cinematic prowess 

is undeniable, yet remains 

largely untapped. Through 

the biggest cinema event 

in Africa, the Africa Cinema 

Summit, we envision a 

transformative journey 

that can create over twenty 

million jobs and contribute an 

impressive $20 billion to the 

continent’s combined GDP." 

for cinematic experiences is poised to 

increase substantially. 

Andrew Egyapa Mercer, minister of 

Tourism, Arts and Culture for Ghana, 

commented: “Funding the film industry is 

a wise investment. Opportunities for 

investment in the sector are wide, and we 

call on all those interested in investments 

in Africa and especially Ghana to consider 

investing in the infrastructure that 

supports the ecosystem, especially in 

studios and cinemas. This can only yield 

great returns on investments, considering 

that the future of cinema is this continent. 

Ghana is also committed to working on the 

policy changes needed to help propel a 

thriving film ecosystem.” 

Asante commented: “Africa’s cinematic 

prowess is undeniable, yet remains largely 

untapped. Through the biggest cinema 

event in Africa, the Africa Cinema 

Summit, we envision a transformative 

journey that can create over twenty 

million jobs and contribute an impressive 

$20 billion to the continent’s combined 

GDP, as projected by the 2021 UNESCO 

Report. I am also delighted to welcome 

back key executives from the global 

cinema, content, and creative communities 

to collaborate with me on this new 

edition and beyond. 

“This year’s focus on the growth in 

quality local content and reimagining 

ways of introducing the cinema culture to 

Africa’s largely youth population who have 

never been to a cinema is exciting because 

we are diving into the deep end of some 

core issues. Over 80 percent of Africans on 

the continent have never been to a cinema, 

as the lack of cinema infrastructure has 

meant the eroding of the cinema culture in 

African communities. This is a big 

opportunity, and we have the mindset that 

it is possible to drive Africa’s 1 billion youth 

population to think about cinema as a 

viable entertainment option. The entire 

cinema world must join us on this journey 

that holds the future sustainability of 

African cinema and world cinema.” 




CINETRAIN AND ICTA JOIN FORCES 

FOR AN ONLINE CINEMA TECHNICAL 

EDUCATION TRAINING PROGRAM 

Online educational solutions provider CineTRAIN has 

announced a partnership with the International Cinema 

Technology Association (ICTA) to launch a new and engaging 

online technical training program. 

The collaboration between CineTRAIN and ICTA aims to 

address the growing need for accessible and comprehensive 

education within the cinema technology sector. The first 

certification program, “Fundamentals of Presentation Technology,” 

will give users insights into cinema technology›s latest 

advancements and best practices. Users will engage with content, 

complete assessments, and ultimately earn a certification. 

This partnership will allow for accessibility to educational 

content, particularly for those unable to attend in-person 

seminars. This first online training program will be modeled after 

the traveling educational seminar the ICTA has hosted at 

numerous trade events in partnership with the Cinema Foundation 

over the past year. Plans are in place to develop a full 

cinema technological certification path. The program is set to 

launch in October 2024 at ShowEast. 

Brett King, CineTRAIN›s chief executive officer, expressed 

excitement about the partnership, stating, “At CineTRAIN, we are 

committed to empowering beginners and professionals in the 

cinema industry with the knowledge and skills they need to 

succeed. Our collaboration with ICTA represents a significant step 

forward in achieving this mission. Through our online training 

program, we aim to bridge the gap between traditional learning 

methods, accessibility, and the evolving needs of the industry.” 

Frank Tees, president of the ICTA, shared his perspective on the 

initiative, noting, “The partnership between CineTRAIN and ICTA 

reflects our shared dedication to advancing education and 

professional development within the cinema technology community. 

By leveraging the expertise and resources of both organizations, 

we can provide participants with unparalleled access to 

cutting-edge content and practical training opportunities.” 

LARRY H. MILLER 

MEGAPLEX THEATRES TO 

ACQUIRE AND RENOVATE 

WATER GARDENS THEATRES 

IN PLEASANT GROVE, UTAH 

Megaplex Theatres and Larry H. 

Miller Real Estate will begin 

converting the Water Gardens Theatres in 

Pleasant Grove into a Megaplex location 

with 100 percent luxury seating. Construction 

is scheduled to start in August, 

with a grand opening celebration slated 

before the upcoming holiday season. 

The extensive renovation will temporarily 

close the six-screen cinema. During 

construction, movie fans can visit nearby 

Megaplex locations in Lehi (Larry H. Miller 

Megaplex Theatres at Thanksgiving Point) 

and Vineyard (Larry H. Miller Megaplex 

Theatres at Geneva). 

“We love the Water Gardens location in 

Pleasant Grove and are excited to upgrade 

the seating to luxury recliners. This 

location is conveniently located on State 

Street in Pleasant Grove and is a great 

location to service guests in Utah County 

who live on the east side of the valley,” said 

Britten Maughan, Megaplex Theatres 

president. “We expect to have 187 

auditoriums across 17 Megaplex locations 

entertaining movie fans by the end of 

2024, with even more exciting projects on 

the horizon.” 

Since the renovation project will involve 

a substantial technical makeover, existing 

payment and redemption systems will be 

removed and replaced. Guests with current 

Water Gardens vouchers or gift cards are 

encouraged to use them at the Pleasant 

Grove location before July 27, 2024. 

“We are delighted that Megaplex 

Theatres will be remodeling the Pleasant 

Grove theatre and reopening before the 

Thanksgiving holiday season,” said Mike 

Daniels, Water Gardens coowner. “We love 

the quality of products the Miller 

organization builds and the services they 

provide to communities they are in. We 

would ask all of our patrons to support 

them in this endeavor.” 

“We thank all of our guests for the 

many memories in Pleasant Grove. It has 

been such a tremendous experience to 

watch families grow. Many employees who 

had their first jobs here in 2010 are now 

bringing their own kids to the theatre. We 

know we leave it in good hands,” said Tyler 

Walters, Water Gardens coowner. 

Megaplex guests in Pleasant Grove will 

have easier access to many Megaplex 

benefits, including the MyMegaRewards 

loyalty program as well as the popular 

MegaTub and MegaMug refillable popcorn 

and Coca-Cola loyalty programs. Additional 

benefits include the new Megaplex 

$5 Reel Deals, special Megaplex events, 

movie marathons, film festivals, celebrations, 

and exclusive Megaplex promotions. 

Located at 912 West Garden Drive in 

Pleasant Grove, the newly acquired 

Megaplex Theatres will occupy the same 

space as the original theater, which was 

built in 1997. 

O 

H 

Q 

a 

C 

a 


box_24_july.indd 14 12/07/2024 22:23:42 

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Vista_Full BO.indd 1 

4/15/24 2:41 PM

INDUSTRY | CHARITY SPOTLIGHT 

CHARITY SPOTLIGHT 

EMAGINE ENTERTAINMENT 

JUNETEENTH CELEBRATION 

BENEFITS UNITED NEGRO 

COLLEGE FUND 

This June, Emagine Entertainment 

partnered with the United Negro 

College Fund (UNCF) for a special film 

series in honor of Juneteenth. Two of 

Emagine’s Michigan locations—Emagine 

Royal Oak and The Rivieria Powered by 

Emagine—screened Spike Lee’s School 

Daze daily for one week, starting on 

Wednesday, June 19. Tickets to all 

screenings, including the opening night 

meet and greet with singer, songwriter, 

and actress Dawnn Lewis, were $5, with 

net proceeds benefiting various UNCF 

initiatives, including the 36th Annual 

UNCF Detroit Walk for Education. 

This is the fourth year Emagine 

Entertainment has partnered with UNCF, 

whose mission it is to create a nation where 

all Americans have equal access to a 

college education that will prepare them 

for rich intellectual lives, competitive and 

fulfilling careers, engaged citizenship, and 

service to our nation. 

“Since 1944, UNCF has fueled historically 

black colleges and universities with 

vital resources to educate generations of 

African American and other minority 

students. We are excited to once again 

partner with Emagine Entertainment as 

we continue our yearlong 80th anniversary 

celebration as the nation’s largest 

and most effective minority education 

organization,” said Patrice M. Neal, 

Michigan’s area development director for 

UNCF. “This Juneteenth event will help 

provide additional exposure for the great 

work UNCF continues to do to help 

underrepresented students not only go to 

college, but get through college.” 

ALAMO DRAFTHOUSE 

SUPPORTS NONPROFITS 

THROUGHOUT THE SUMMER 

While Alamo Drafthouse firmly 

believes in flying the rainbow flag 

year-round, it raised it a little higher for 

Pride at Alamo Drafthouse. Throughout 

June the Texas-based dine-in chain 

celebrated the LGBTQ+ community by 

screening essential queer cinema, helping 

guests show their pride with branded 

apparel, and matching up to $5,000 of 

guest donations to Point Foundation, the 

nation’s largest LGBTQ scholarship fund. 

Guests to all screenings in June were 

invited to add a $1, $3, or $5 donation to 

their online ticket purchases. 

“Alamo Drafthouse has been and always 

will be a safe place for people, including the 

LGBTQ+ community, to share in their love 

of cinema,” shared Alamo Drafthouse CEO 

Michael Kustermann. “We could not be 

more proud to champion these films and 

support the vital work of organizations like 

Point Foundation.” 

On June 12-13, the New 

York–based Motion Picture 

Club hosted the 28th 

Annual Max Fried Cocktail 

Reception and Golf 

Tournament—this year in 

honor of Kyle Davies, 

president of distribution at 

Bleecker Street. Proceeds 

from the event went to a 

number of local charities, 

among them the Will 

Rogers Motion Picture 

Pioneers Foundation, 

Variety Boys and Girls Club 

of Queens, Rising Ground, 

Variety – the Children’s 

Charity, and Ronald 

McDonald House Charities. 



In June, Cinemark employees once 

again gave back to their community 

through Cinemark Cares Day, 

partnering with the North Texas Food 

Bank and putting together book bags for 

Variety Children’s Charity of Texas for 

kids attending summer camps. 



INDUSTRY | CHARITY SPOTLIGHT 

UPCOMING EVENTS 

JULY 22 

Monday, July 22, sees Variety of 

Wisconsin host their annual Ben 

Marcus Variety Golf Classic at the 

Grand Geneva Resort and Spa in 

Lake Geneva, Wisconsin. The 

previous day, a winning bidder will 

be golfing with top Marcus Theatres 

executives; bidding closes on July 1. 

varietywi.org 

JULY 24 

Join Variety’s Southern California 

chapter for their 12th Annual Poker 

& Casino Night, held at the 

Paramount Pictures lot in 

Hollywood. Variety’s Charity Poker 

& Casino Night has become one of 

the most anticipated fundraising 

events in the industry, as 

entertainment execs and 

celebrities go all in for a great 

cause. To date, Variety SoCal’s 

poker events have raised over $1 

million to provide lifesaving support 

for disabled, abused, physically 

challenged, and underprivileged 

children in Southern California. 

varietysocal.org 

JULY 27 

Polo on the Green is back and 

better than ever in Des Moines, 

Iowa. Join Variety’s Iowa chapter 

at Powder River Ranch for an 

air-conditioned evening of dinner, 

an all-inclusive hosted bar, live and 

silent auctions, and, of course, a 

polo match complete with divot 

stomping. 

varietyiowa.com 

JULY 27 

Variety KC is hosting its first Variety 

KC Family Bowl-a-Thon on July 27. 

Families, friends, and volunteers 

are invited to hit the lanes to show 

off their skills and, more important, 

to have fun with the theme of 

inclusion and accessibility. 

varietykc.org 


JULY 29 

The 21st Annual Paul W. Smith 

Golf Classic to benefit children’s 

charities will be held on Monday, 

July 29, at the Country Club of 

Detroit.u This event benefits four 

charities: Variety - the Children’s 

Charity, Detroit PAL, The Children’s 

Center, and the Children’s 

Foundation. Since the tournament’s 

inception in 2004, it has 

raised more than $8.7 million to 

support children in need. 

variety-detroit.com 

AUGUST 12 

At the 36th Annual Leinenkugel 

Golf Invitational, golfers will 

participate in a four-person 

best-shot event at one of Iowa’s 

top-rated golf courses, located in 

Cedar Rapids, Iowa. Participants 

will enjoy lunch, games on the 

course, a raffle, a Hy-Vee shopping 

spree opportunity, a chance to win 

a vehicle on a hole-in-one shot, a 

silent auction, and a specialized 

bike presentation to a local child. 

Proceeds from this event benefit 

Variety - the Children’s Charity and 

children in eastern Iowa. 


AUGUST 22 

Gather your friends, colleagues, 

and clients for Variety’s annual 

men’s-only stag event, held on 

August 22 at the Powder River 

Ranch in Cumming, Iowa. The 

evening includes beverage 

sampling, a steak dinner, an 

auction, raffles, and a swag bag 

for each guest. 


AUGUST 25 

Variety Detroit’s Shine Fashion Show 

returns this summer at the Somerset 

Collection South Rotunda in Troy, 

Michigan. This beautiful fashion 

show, featuring the children of 

Variety and friends from Far 

Therapeutic Arts & Recreation, will 

capture the hearts of all in 

attendance as models rock the 

runway in the latest back-to-school 

fashions from Somerset Collection 

retailers. The afternoon will benefit 

two therapeutic programs for those 

with special needs: Far’s Making 

Music with Friends and the Variety 

4-H Horseback Riding program. 


AUGUST 28-29 

Variety of Texas closes out 

CinéShow in Dallas with two days 

of events: First, on Wednesday, 

June 28, the nonprofit’s annual 

gala will be held at Grandscape in 

The Colony, Texas. The following 

day will see attendees golf at the 

Dallas Cowboys Golf Club in 

Grapevine, Texas. 

varietytexas.org 

SEPTEMBER 3 

Variety Manitoba is excited to once 

again bring Variety’s Drive Fore the 

Kids Golf Classic to the Glendale 

Golf & Country Club. The 

tournament promises to deliver a 

unique experience with an exciting 

$1 million hole-in-one shoot-out! 

varietymanitoba.com 

SEPTEMBER 5 

Supervillain Golf hosts its Third 

Annual Canmore Supervillain 

Charity Golf Classic, held at the 

Silvertip Golf Resort in Canmore, 

Alberta, and benefiting the children 

of Variety of Alberta. The 18-hole, 

four-player scramble event will 

include proximity and length prizes, 

prizes for best dressed and team 

uniforms, and more. 

varietyalberta.ca 

SEPTEMBER 17 

Attendees at the Miller Lite Golf 

Invitational will compete in a 

four-person best-shot tournament 

at the award-winning Legacy 

Golf Course in Norwalk, Iowa. 

Participants will enjoy lunch and 

dinner, games on the course, 

complimentary gifts, flight prizes, 

and hole-in-one opportunities. 

After the tournament, a specialized 

piece of mobility equipment will be 

presented to a local child with 

special needs. 


SEPTEMBER 18 

Gather friends, colleagues, and 

clients for eastern Iowa’s men’s-only 

stag event, held in support of 

Variety - the Children’s Charity’s 

Iowa chapter. The evening includes 

beverage sampling, a steak dinner, 

a silent auction, a raffle, entertainment, 

and a gift for each guest. 

All proceeds stay in eastern Iowa 

and support Variety’s mission of 

improving the lives of children who 

are underprivileged, at-risk, 

critically ill, or living with special 

needs. 


SEPTEMBER 19 

This autumn sees Variety of 

Southern California host their 52nd 

Annual Golf Classic, held at 

Moorpark Country Club in 

Moorpark, California. 

varietysocal.org 

SEPTEMBER 24 

Those who purchase entry 

to the drawing party, held on 

Tuesday, September 24, at 

Variety Club Headquarters in 

Lancaster, New York, will have a 

chance to win a 1955 Chevy Bel Air. 

varietybuffalo.org 

SEPTEMBER 26 

Variety the Children's Charity of 

Detroit has announced that the 

Variety Mental Health Luncheon will 

be held on Thursday, September 26, 

2024, at Pine Lake Country Club. 

The special afternoon will benefit 

Variety Detroit’s newest core 

program—Variety Being You Being 

Strong—which provides mental 

health awareness support for 

children in elementary school. 


OCTOBER 10 

Proceeds from the men’s-only stag 

event held at the Sundown 

Mountain Resort on October 10 in 

Dubuque, Iowa, will go towards 

supporting Variety’s mission of 

improving the lives of children who 

are underprivileged, at-risk, 

critically ill, or living with special 

needs. The evening includes 

beverage sampling, a steak dinner, 

a silent auction, a raffle, entertainment, 

and a gift for each guest. 

The event will be emceed by the 

iconic voice of the Iowa Hawkeyes, 

Gary Dolphin. 


OCTOBER 20 

Think you've got what it takes 

to be crowned a chili champion? 

Join Variety’s Iowa chapter at its 

Fourth Annual Chili Cookoff, hosted 

with local networking group 

The Loop DSM at the Iowa Tap 

Room in Des Moines, Iowa. 


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INDUSTRY | CINEEUROPE 2024 

Film Expo Group President Andrew Sunshine 

CINEEUROPE 2024 

TAKES THE STAGE 

Local Titles Come to the Rescue Across Europe, Mitigating 

the Damage from Hollywood’s Labor Disruption 

BY DANIEL LORIA 

The European cinema industry once 

again convened in Barcelona for 

UNIC’s annual convention, bringing 

together the region’s top circuits, the 

world’s leading vendors, and Hollywood’s 

major studios. The breakthrough 

performance of Disney’s Inside Out 2, 

released over the weekend leading into the 

event, provided a rush of excitement and 

optimism for a week full of panels, studio 

presentations, and meetings. 

2023 proved to be a successful year for 

cinemas across Europe, largely thanks to 

the success of titles like Barbie, Oppenheimer, 

The Super Mario Bros. Movie, 

Mission: Impossible – Dead Reckoning Part 


One, and Wonka. In terms of a recovery 

since the cinema closures of 2020, a large 

number of European markets—including 

the Netherlands, Belgium, Bulgaria, 

Romania, Croatia, Albania, Bosnia and 

Herzegovina, Estonia, Hungary, Serbia 

and Montenegro—ended 2023 with box 

office revenues above their 2017-2019 

average. Countries like Austria, the Czech 

Republic, Finland, and Slovakia finished 

the year on par with their pre-pandemic 

box office results. European cinema 

admissions increased by an estimated 21.6 

percent in 2023, with 986 million visits 

across the region, nearing the one-billion 

mark. The box office reached 7.2 billion 

euros, an increase of 23.7 percent from the 

previous year. At the EU level, over 662 

million tickets were sold in cinemas, worth 

an estimated 5.1 billion euros at the box 

office—increases of 22.5 percent and 26.7 

percent, respectively. 

Hollywood’s labor strikes hurt grosses 

in the second half of the year through the 

first two quarters of 2024, but European 

territories could turn to their national film 

industries to fill the gaps in the release 

schedule. Local titles mitigated the 

decreased output from Hollywood imports 

in 2023, contributing sizable shares to 

markets like France (36.7 percent), Albania 

(31 percent), Turkey (42.7 percent), Italy 


From Left to Right: Julien Marcel (CEO, The Boxoffice Company), 

Laura Houlgatte (CEO, UNIC), Phil Clapp (President, UNIC & CEO, 

UK Cinema Association) 

From Left to Right: Daniel Loria (SVP Content Strategy & Editorial 

Director, Boxoffice Pro), Malcolm MacMillan (EVP Exhibitor Relations, 

The Boxoffice Company), Sunil Suri (Director, Reel Cinemas) 

From Left to Right: Sonia Ragone (Industry Relations & Research 

Manager, UNIC), Shaun Jones (Vice President & Company Director, 

Cineworld Cinemas), Daniel Loria (SVP Content Strategy & Editorial 

Director, Boxoffice Pro) 

From Left to Right: Tim Richards (Founder & CEO, VUE Entertainement), 

Nicolas Seydoux (Chairman, ALPA & Chairman of the 

Supervisory Board, Gaumont), Julien Marcel (CEO, The Boxoffice 

Company) 

From Left to Right: Giovanni Dolci, (Global Chief Sales Officer, Imax), Kadri Kaldma (Business Development Manager, Apollo Cinema 

Baltics) Steven O’Dell (President, International Distribution, Sony Pictures Releasing), Tim Richards (Founder & CEO, VUE Entertainment), 

Mark Viane (President, International Theatrical Distribution, Paramount Pictures), Julien Marcel (CEO, The Boxoffice Company) 



INDUSTRY | CINEEUROPE 2024 

(24.3 percent), and Norway (23.5 percent). 

Italy, in particular, saw a massive boost 

thanks mainly to the success of C’è ancora 

domani, which helped push the box office 

to an astounding 62 percent improvement 

over the prior year. “In Norway, during the 

Christmas holiday, Norwegian films 

accounted for three out of four cinema 

tickets sold in that country,” said UNIC 

CEO Laura Houlgatte during her keynote 

address at CineEurope. “Meanwhile, four 

domestic releases in Romania made [the 

country’s] top ten [in annual box office] for 

the first time.” 

Local titles have also continued to 

impact Europe in 2024. In Germany, 

Chantal im Märchenland registered an 

opening day box office 40 percent higher 

than Barbie. In France, the comedy 

Un p’tit truc en plus registered 4.8 million 

admissions in May only, more than the 

lifetime admissions for Oppenheimer in 

the country. 

The impact of local titles on an 

inconsistent release schedule has led major 

circuits like AMC (parent company of 

Odeon, the largest exhibition circuit in 

Europe) and Vue International to begin 

distributing their own films. “It’s something 

that we’ve always liked and believed 

in,” shared Vue CEO Tim Richards at a 

CineEurope executive panel moderated by 

Boxoffice Pro CEO Julien Marcel. “We had 

a large distribution company in Poland, so 

Warner Bros. Studios president 

of international distribution Andrew Cripps 

“In Norway, during the 

Christmas holiday, Norwegian 

films accounted for three 

out of four cinema tickets sold 

in that country. Meanwhile, 

four domestic releases in 

Romania made [the country’s] 

top ten [in annual box office] 

for the first time.” 

we have experience in it. Once we settled 

down [after the pandemic], we started 

looking at this year as a foundation year, 

where we’re investing heavily in converting 

our sites with recliner seats, laser 

projection, and Dolby Atmos. We opened 

up a few new sites and started thinking 

about what else we could do—and that’s 

how we found ourselves setting up our own 

distribution company.” 

On the vendor side, CineEurope saw a 

proliferation of PLF concepts dominating 

the tradeshow floor—a reflection of one of 

the biggest global exhibition trends. 

Projection technologies like Barco’s Barco 

HDR, Christie’s Cinity, and Dolby’s Dolby 

Vision and Dolby Atmos showcased the 

potential of high-contrast resolution using 

today’s flagship projector technology. 

Complementing those concepts were 

impressive demos from Timewaying’s 

(projector-free) HeyLED screens and ICE 

Theaters’ panoramic screen format. 

CineEurope also saw updated announcements 

on UNIC’s current activities 

across the European cinema industry. 

The trade group formally launched the 

eighth edition of its popular Women’s 

Cinema Leadership Programme, which 

pairs upcoming executives with influential 

veterans from across the industry. 

The program was launched in the 2017 to 

address the gender imbalance in the 

exhibition business. UNIC also updated 

members on its People Programme 

initiative, shifting its focus this year to 

address leadership skills. 

Finally, UNIC took the occasion 

to announce its newly elected board of 

directors, who will serve two-year terms 

expiring in June 2026. Phil Clapp, the chief 

executive officer of the UK Cinema 

Association, was reappointed as president. 

He is joined by Jaime Tarrazón, delegate 

of the Federación de Cines de España, as 

SVP and treasurer, and a group of vice 

presidents that includes Richard Patry, 

president of the Fédération Nationale des 

Cinémas Français; Edna Epelbaum, 

president of the Association Cinématographique 

Suisse; Mario Lorini, president 

of the Associazione Nazionale Esercenti 

Cinema; Tomasz Jagiełło, CEO of 

exhibition chain Helios and member of the 

Polish Cinema Association; and Christine 

Berg, head of Germany’s HDF Kino. 

Thierry Laermans, general secretary of the 

Fédération des Cinémas de Belgique, 

will serve as observer. 




INDUSTRY | CINEMA ADVERTISING 

CINEMA 

ADVERTISING: 

A CATALYST 

TO RECOVERY 

The Preshow Comes to the Rescue as Exhibitors Wrangle 

with Fewer Titles and an Inconsistent Release Schedule 


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While annual box office returns 

remain billions of dollars away from 

prepandemic levels, cinema 

advertising’s value proposition in 

recent years has increased 

because of the structural changes 

across the media ecosystem. 

It’s been a long road to recovery for 

theater owners since reopening their 

screens following the Covid pandemic. 

Shorter exclusivity windows and fewer theatrical 

releases have contributed to an 

overall box office decline, putting pressure 

on operators to find revenue from every 

possible area. Cinema advertising has 

been an invaluable partner in this effort, 

connecting brands with moviegoing 

audiences at a benefit for all parties 

involved. While annual box office returns 

remain billions of dollars away from 

prepandemic levels, cinema advertising’s 

value proposition in recent years has 

increased because of the structural 

changes across the media ecosystem. 

According to Nielsen, “traditional” TV 

viewership, a metric comprised of 

broadcast and cable television providers, 

accounts for around half of television 

usage across all platforms in May 2024. 

Meanwhile, streaming represented nearly 

40 percent of viewership during that same 

period. Advertising remains the sector 

most affected by this trend, with 

streaming unable to provide the attention, 

viewership, or recall brands used to rely 

upon. The decline of traditional TV 

advertising has helped emphasize cinema 

advertising as the ideal home for video 

advertising. In the streaming business, 

brands often have less than 15 seconds to 

capture viewers’ attention before they can 

skip an ad. At the cinema, brands can be 

reassured of a highly engaged captive 

audience they can target by title, genre, 

region, and even showtime, providing a 

unique and effective platform for their 

advertising needs. 

“If you look at significant cultural 

moments driven by media, they don’t exist 

as they used to,” says Mike Rosen, CRO of 

National CineMedia (NCM). “You don’t see 

linear television delivering those moments, 

outside a handful of live sporting 

events. We no longer have that Thursday 

night sitcom everyone talks about on 

Friday morning. Cinema is the only place 

where that exists today. Marketers know 

that when Deadpool & Wolverine comes 

out, tens of millions of people will share 

that experience over 72 hours in its 

opening weekend.” 

Viewers’ emotional connection with a 

highly anticipated new film has proven to 

be one of the most appealing factors for 

brands to buy into cinema advertising in 

recent years. According to Amy Tunick, 

CMO of NCM, her firm sold out its ad 

inventory for the first four weeks of the 

theatrical run of Taylor Swift: The Eras 

Tour within weeks of the film’s announcement. 

NCM “Taylor-ized” (Tunick’s 

pun, not ours) its own specialized preshow 

for The Eras Tour, recognizing the title’s 

central role in the brand’s decision to 

advertise. The entire preshow experience 

was designed to deliver specific marketing 

messages tied to that particular film, an 

increasingly common trend for major 

releases. 

“The best [preshow] content is the one 

that talks to the audience in the way that 

they want to be talked to while being 

reflective of the brand,” says Kathryn 

Jacob, CEO of UK cinema advertising 

leader Pearl & Dean. “You instinctively 

know, for example, when you see a Chanel 

or Rolex ad. Brand markers, whether sonic 

logos or visual iconography, are key to this 

association. The role of a cinema sales 

house is to act as the conduit for putting 

the right ad with the right content so that it 

feels resonant … if you want memorable, 

brand-building, and emotionally-resonant 

advertising, you need to be in cinema.” 

Luxury brands like those mentioned by 




Jacob are particularly adept at identifying 

the most suitable cinema advertising 

platforms for their ad spend. Spotlight 

Cinema Networks—which specializes in 

advertising with art house, luxury, and 

dine-in cinema circuits in the United 

States—offers distinctive preshows 

appealing to different audience segments. 

“We listen to our partners and know the 

importance of providing a quality, 

cinematic preshow that enhances, and 

reflects, the cinema environment it 

appears in,” says Michael Sakin, president 

of Spotlight Cinema Networks. “Our art 

house preshow includes exclusive indie 

short films, relevant trivia, and eclectic 

music. The mainstream preshow features 

exclusive red carpets, press junkets, cast 

interviews from the most talked about 

movies, relatable trivia, and more. 

Additionally, we work with our exhibitor 

partners to customize the length of the 

“We listen to our partners 

and know the importance 

of providing a quality, 

cinematic preshow that 

enhances, and reflects, the 

cinema environment it 

appears in.” 

preshow to meet their needs and review all 

advertising campaigns before appearing 

onscreen.” Spotlight’s boutique approach 

to cinema advertising is concentrated 

around theaters in urban, upscale zip 

codes with a national footprint. “The best 

theaters in top markets,” explains Sakin 

succinctly, “providing the ideal advertising 

platform to reach urbane, educated, 

influential adults within the top DMAs in 

the country.” 

A successful preshow must also keep 

the advertisers’ priorities at the forefront. 

Screenvision Media, which has grown its 

national network to 14,300 screens in 

2,300 locations across all 50 states, 

announced it would be “guaranteeing 

campaigns on any measurable business 

outcome” in an address by its CRO, 

Christine Martino, at its upfront in New 

York City earlier this summer. “We want 

the advertisers to feel like their brands are 

center stage,” says Screenvision CEO John 

Partilla. “They are front and center. They 

are the heroes of that preshow. We don’t 

want to take too much of a focus away from 

the brands themselves.” 

Delivering on advertisers’ expectations 

has been central to Screenvision’s success. 

Jeremy Morgante, SVP of data and 

programmatic at Screenvision, singles out 

an increased demand for outcome-based 

measurement as the most prominent trend 

he’s observed in the cinema advertising 

sector. “While we advise all clients to 

measure brand lift and reach, which are 

the most important measures of our 

medium, other types of attribution 

studies—foot traffic lift, web visits, 

purchase lift, tune-in—are increasingly 

important to prove ROI,” says Morgante. 

Programmatic advertising has also 

emerged as an important innovation to 

better address advertisers’ needs. “For the 

past 20-plus years, there was only one way 

to buy cinema advertising: a direct sale,” 

says NCM’s Mike Rosen. “Starting this 

year, we are offering a fully automated way 

to purchase, whether it’s our full network 

of over 18,000 screens, a single theater, 

market, region—or any combination that 

an advertiser prefers. Advertisers can now 

bid and run an ad on the same day. Now 

that they can buy ads programmatically, 

we’re seeing clients who had not previously 

purchased with us.” 

Despite these innovations, the decline 

in box office performance has paused some 

advertisers’ media plans regarding cinema. 

C 

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CMY 

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“Actual theater attendance is down 

compared with the period before the 

pandemic. Since advertisers are paying for 

impressions, the number of impressions 

available through cinema advertising 

networks is also down, and so is the overall 

spending by advertisers and the revenue of 

both theaters and ad networks,” explains 

Thaddeus Bouchard, president of cinema 

advertising company Screendollars. 

“On the other hand, cinema advertisers 

have expanded their offerings to counteract 

this by introducing premium ad 

placements that play immediately before 

the feature and introducing entertainment 

and advertising screens in the lobbies and 

other common areas of the theater. 

The net is that as attendance rebounds in 

what is expected to be a strong period over 

the next two years, beginning with the 

second half of 2024, revenue should 

eventually recover to a level approaching 

the prepandemic highs. From an 

exhibitor’s point of view, that’s great news 

since it’s essential to maximize all 

available revenue opportunities to have 

the resources to operate theaters and 

invest in the future.” 


Ultimately, the real value 

of cinema advertising comes 

from the benefits it provides 

brands and exhibitors alike. 

In this era of media 

fragmentation, cinema 

remains the sole video venue 

that can bring together 

a mass audience and claim 

its undivided attention. 

Screenvision Media, which partners 

with Screendollars as part of its advertising 

network, has introduced its Marquee 

Position ad spot in response to this trend. 

Marquee Position runs one ad after the 

trailers and before the start of the feature 

film, touting an ad recall rate of 88 percent, 

according to Screenvision. While that 

solution has helped mitigate the perception 

caused by postpandemic box office 

figures, Screenvision’s John Partilla 

remains confident that theatrical returns 

have finally turned a corner from the 

postpandemic challenges. “From the back 

half of this year onward, I think we’re 

finally all well positioned for the skies to 

clear and fully enjoy this exciting, 

rewarding business again,” he says. 

Competitive pricing is another way for 

cinema advertising and exhibitors to 

compete. Parrot Film has been providing 

cinema advertising solutions to exhibitors 

since 1924. Its CEO, John Adams, believes 

competitively priced local ads can 

compound to make a real difference for 

independent exhibitors’ preshow. “We 

believe [ads] should be priced low enough 

where everybody in town has an opportunity 

to buy. In the towns we service, we 

have clients who don’t care about their 

placement in the preshow. They want to be 

involved; they want to be part of the 

experience. When we have an advertiser 

who makes it a point to be the last spot 

before a film starts, we can make that 

happen at a price that makes sense for 

everyone involved.” 

Ultimately, the real value of cinema 

advertising comes from the benefits it 

provides brands and exhibitors alike. In 

this era of media fragmentation, cinema 

remains the sole video venue that can 

bring together a mass audience and claim 

its undivided attention. “Our entire 

sector’s focus is on providing marketers 

and advertisers the opportunity to reach 

one of the most desirable demographics: 

millennials and Gen Z,” says NCM’s Mike 

Rosen. “The broader video landscape is 

going through significant challenges in 

reach, scale, and relevancy to those 

audiences. When people are at home, they 

can easily avoid ads through subscription 

streaming services. Cinema advertising 

allows brands to reach the hardest-toreach 

audiences with the most spending 

power through a platform that can deliver 

the highest attention scores. It is the best 

value proposition in advertising today.” 


Congratulations to the 

Giants of Exhibition 

NCM, the leading cinema video ad platform, 

delivers The Noovie Show to moviegoing audiences 

nationwide. Our premium content experience is paired with 

better customer service, leading to increased revenue. 

Partner with NCM – the perfect best friend 

for the exhibition community. 


CINEMA TECHNOLOGY & MARKETING 

Websites 

Mobile Apps 

Online Ticketing 

Targeted Emailing 

and more... 

Scan the QR code to find out more. 


Giants of Exhibition 33 | Cineplex 50 | Marcus Theatres 54 

THEATER 

"Bowling is always going to be bowling, but going to the movies 

gives you a new experience each week." 

Marcus Theatres, p. 54 



Congratulations to the 

2024 Giants of Exhibition 

Your dedication and resilience are the backbone 

of our industry. It is a privilege to partner with 

many of you, providing innovative solutions that 

empower your exceptional cinematic experiences. 

Reassuringly familiar and radically superior, Vista Cloud is designed 

to propel Giants of Exhibition into the future. 

Learn more at vista.co 


THEATER | GIANTS OF EXHIBITION 

GIANTS 

BOXOFFICE PRO’S ANNUAL RANKING 

OF THE LARGEST EXHIBITION CIRCUITS 

IN NORTH AMERICA BY SCREEN COUNT 

OF EXHIBITION 

Presented by 




SPONSOR 

PROFILE 

Jerramy Hainline 

EVP, Fandango 

Fandango wishes the Giants of 

Exhibition a huge congratulations! 

Your continued dedication to 

providing the best theatrical 

experiences and bringing the 

magical world of cinema closer to 

the hearts of movie lovers is 

unmatched. We are proud to be 

your partner. 

01 

AMC THEATRES 

Headquarters: Leawood, KS 

Founded: 1920 

Screens: 7,325 

Locations: 558 

A mix of creativity and tenacity 

helped AMC Theatres steer its way 

through the turbulent waters that followed 

Hollywood’s labor strikes in 2023. Faced 

with programming gaps in the release 

calendar, AMC surprised the film industry 

with an unexpected incursion into 

theatrical distribution. Instead of dipping 

its toes in the water, AMC dived right in 

with a pair of blockbuster concert films 

released in Q4 2023, working directly with 

music megastars Taylor Swift and Beyoncé 

to bring Taylor Swift: The Eras Tour and 

Renaissance: A Film by Beyoncé to movie 

theaters worldwide. Those two titles 

injected much-needed life into a moribund 

box office reeling from rescheduled studio 

releases. The Eras Tour finished its 

theatrical run with $180 million from North 

America, while Renaissance contributed an 

additional $33 million to the domestic 

market. Globally, AMC’s two concert films 

brought in a combined total of $310 million 

worldwide in box office revenue. 

The world’s top cinema chain hasn’t yet 

announced additional titles for 2024, but, 

in a recent interview with Boxoffice Pro, 

CEO Adam Aron confirmed plans to have 

AMC Distribution play an important role 

in the circuit’s future. “Given what we just 

pulled off, the obvious thing to first 

consider is whether there are other concert 

movies that would be right in our 

wheelhouse,” Aron shared in the interview. 

“We’re talking to other world-class artists 

to see if we can get more concert films into 

theaters worldwide.” 

Aron joked that AMC’s mantra since the 

Hollywood labor strikes has been “survive 

until ‘25,” when he expects the box office to 

experience a big rebound. Until then, the 

circuit has launched a series of initiatives 

to diversify revenue. Some initiatives have 

been obvious (a streaming app) and some 

surprising (a goldmine), but the combined 

efforts have begun to affect the company’s 

bottom line. AMC launched its own 

branded retail popcorn line last year. 

Initially available at 550 locations, it is now 

sold at over 6,500 points of distribution in 

the United States—a twelve-fold increase 

over its first year on the market. The circuit 

also launched its own line of candy sold at 

its theaters to avoid supply-chain 

disruptions and increase food and 

beverage margins. 

While AMC’s overall screen and 

location counts have been gradually 

decreasing since the onset of the pan- 

demic, Aron explains that this is a strategy 

devised to optimize margins from their 

fleet of U.S. theaters. The circuit closed 

four underperforming locations in the first 

quarter of 2024 while adding one new site. 

In total, AMC has closed 169 underper- 

forming theaters since the pandemic— 

replacing them with 60 new locations. 

Over the past 20-plus years we 

built a network of direct-to-consumer 

digital brands that serve 

fans throughout their entertainment 

journey from discovery to 

moviegoing and beyond, and we 

remain dedicated to innovating 

and eventizing the theatrical 

experience with our partners. 

At Fandango, we continue to 

leverage our e-commerce 

expertise, promotional know-how, 

and massive audience reach to 

drive more theater attendance, 

sell more tickets and concessions, 

and build happy and loyal 

audiences. Whether it’s through 

our new preorder concessions 

feature, ticket gifting and gift with 

purchase programs, supporting 

movie holidays like National 

Cinema and Popcorn Days, 

working with third-party promotional 

partners, or helping bring 

new types of content to the big 

screen like concerts and the 2024 

Paris Olympics—we’re driving fans 

into theaters like never before. 

With 2024 already welcoming 

back cherished franchises and 

beloved characters to the cinema, 

we’re excited about this year and 

beyond. We look forward to 

working with you, our valued 

exhibition partners, to drive more 

movie fans into theaters to enjoy 

the best entertainment experience 

in the world. 

Grab a seat: It’s showtime! 





SPONSOR 

PROFILE 

Ronnie Ycong 

EVP and GM, Americas 

Digital Cinema United 

Congratulations, Giants 

of Exhibition! It’s great to see the 

many stalwarts of exhibition 

on the list and to welcome the 

newly tapped Giants. 

02 

REGAL CINEMAS 

Headquarters: Knoxville, TN 

Founded: 1989 



Regal Cinemas emerged from last 

year’s Chapter 11 bankruptcy filing 

by its parent circuit, U.K.-based multina- 

tional Cineworld, with an aggressive 

recovery plan. After renegotiating leases in 

key locations—including top-performing 

sites like New York City’s Times Square 

and Union Square—the chain began 

renovating and updating select theaters 

across the country. Updated design details, 

new bar areas, luxury seating, and 

additional premium large format (PLF) 

auditoriums have all been part of Regal’s 

new look in the United States. The chain 

has also been busy taking over new leases 

across the country. Its latest pickup—a 

former Kerasotes location in Secaucus, 

New Jersey—opened in late June. 

Regal maintains a diversified fleet of 

PLF concepts, including their proprietary 

RPX screens, select Imax locations, and CJ 

4DPlex's 4DX immersive seating and 

ScreenX panoramic screens, of which they 

are the country's leading provider. 

In total, Regal operates 49 4DX audito- 

riums and 52 ScreenX venues across the 

United States. For context, the rest of 

Cineworld’s global circuit operates an 

additional 62 4DX auditoriums and 29 

ScreenX locations across Europe and 

Israel. Regal’s newly remodeled Times 

Square location in New York City recently 

added its second 4DX auditorium, the first 

site in North America to devote two 

separate auditoriums to the immersive 

seating experience. The newly installed 

4DX screen in Times Square features a 

60-foot-wide screen, four fog machines, 

and eight shaker amplifiers, providing 

extra motion for patrons. 

It is also the first 4DX auditorium in the 

United States to feature 30 rainstorm fans, 

including 14 directly above the audience. 

Cineworld expanded investment into 

its U.S. circuit beyond its physical 

locations. In February of this year, the 

cinema chain launched its online 

merchandise store, the Regal Store, where 

patrons can buy movie memorabilia like 

collectible cups and popcorn buckets. 

Moviegoers tied to the Regal Crown Club 

loyalty program receive 20 percent off 

their first purchase at the store. The Regal 

Store has proven to be a valuable way to 

reach family audiences, with exclusive 

popcorn buckets for titles like Disney/ 

Pixar’s Inside Out 2 prominently featured 

on the e-commerce site. 

While 2024 started off slow for 

our industry, the box office finally 

bloomed with the record-breaking 

release of Inside Out 2 and other 

strong releases that followed. 

With the robust upcoming film 

slate, the 2024 box office is 

certainly going to close better 

than it started. 

Through Digital Cinema United’s 

theatrical services of DCP 

mastering, DCP delivery, and KDM 

management, we are doing our 

part to get movies on the big 

screen across North America and 

EMEA. Today, the rollout of our 

DCU Connect electronic delivery 

platform has reached 3,000 

locations. The installation of DCU 

Connect will allow theaters to 

receive DCPs faster and more 

reliably, with fewer delays caused 

by weather or mechanical issues. 

DCU Connect also contributes to 

Digital Cinema United’s personal 

goal of a cleaner planet through 

the reduction of fuel emissions. 

From the entire Digital Cinema 

United team, thank you to all our 

exhibition and distribution 

partners. There is a lot of theatrical 

content coming out in the next 

12 months, and Digital Cinema 

United is proud to play 

a significant role in the theatrical 

exhibition ecosystem. 



dcu-box

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dcu-boxoffice-print-fullpage.indd 1 

2024-05-09 5:00 PM 



03 

CINEMARK 

Headquarters: Plano, TX 

Founded: 1984 



Third in our Giants of Exhibition 

ranking, Texas-based Cinemark 

continues under the leadership of CEO 

Sean Gamble, who took over from former 

CEO Mark Zoradi at the end of 2021. 

Under Gamble, Cinemark has continued 

technological upgrades at existing theatres 

while exercising caution on the mergers 

and acquisitions front. Per Gamble, in the 

chain’s Q1 2024 earnings call, “We’re going 

to continue to be very disciplined and 

balanced in our approach” to adding 

locations to Cinemark’s existing foot- 

print—though he also notes that, following 

an industry-wide pause in the devel- 

opment of new sites due to the pandemic, 

“we have reactivated that development 

pipeline process” and have been looking 

for opportunities to expand with 

“investments that have a high probability 

of success.” 

Among those opportunities being 

explored by Cinemark are the integration 

into their circuit of family entertainment 

centers, combining cinema auditoriums 

with other entertainment amenities and 

expanded food and beverage options 


under one roof. “We’ve seen how well these 

types of concepts have performed both 

during the pandemic and since,” said 

Gamble in a February 2024 earnings call, 

adding that there are plans in place at 

Cinemark to open two family enter- 

tainment center complexes within the 

year. 

On the subject of existing theaters, 

Cinemark continues their work with Barco 

to transition the chain to laser projection 

technology, following a deal inked in 2019. 

The chain boasts recliner seating across 

nearly 70 percent of their domestic 

screens, the market’s largest footprint of 

D-Box motion seating, and their PLF 

brand, Cinemark XD. Other custom- 

er-centric enhancements have been 

implemented of late, including intro- 

ducing branded Cinemark merchandise, 

expanding third-party concessions 

delivery, and rolling out a new brand 

identity throughout 2023. Part of the latter 

has been the adoption of social and digital 

marketing platforms that have expanded 

Cinemark’s addressable customer base to 

nearly 30 million. 

Finally, in February of 2023, 

Cinemark founder Lee Roy Mitchell 

stepped down from the company’s board 

of directors, following a lengthy tenure 

with the company—first as CEO, then 

executive chairman of the board, and 

finally as a board member. 

SPONSOR 

PROFILE 

Gerwin Damberg 

EVP Cinema, Barco 

To this year’s Giants of 

Exhibition, congratulations from 

the entire Barco Cinema family 

around the world. It is our privilege 

to serve you and illuminate the 

power of stories that can only be 

told on the big screen. Your 

unwavering dedication to the film 

industry, commitment to providing 

exceptional cinematic experiences, 

and leadership in exhibition 

have not only entertained 

countless audiences but also 

elevated the standards of movie 

theaters everywhere. Through your 

innovation, passion, and resilience, 

you are bright beacons of 

excellence. 

Your efforts in curating diverse 

and high-quality film selections, 

creating immersive viewing 

environments, and embracing the 

latest technological advancements 

have set you apart. 

Each of your theaters offers a 

unique blend of the traditional and 

the modern, honoring the rich 

history of cinema while pushing 

the boundaries of what a 

moviegoing experience can be. 

No matter the landscape and 

environment, your ability to adapt 

and thrive ensures the ability to 

continue bringing joy, excitement, 

and wonder to audiences around 

the world. Your role in fostering a 

love of cinema and supporting 

filmmakers in realizing their vision 

preserves the legacy of cinema for 

this generation and many to come. 

Your impact on the industry is 

profound, and we look forward to 

many more years of extraordinary 

cinematic experiences delivered 

together. The Barco Cinema team 

salutes you. 


Feel the difference 

of precision 

Laser by Barco is today’s leading technology for tomorrow. 

Outstandingly beautiful image quality in an easy-to-operate 

system. Efficient, effective, and eco-friendly. Made for delivering 

an incredible cinema experience on every screen. 

Discover more at barco.com/cinema 



SPONSOR 

PROFILE 

John Fennell 

EVP, Sales 

Adam Peterson 

VP, Cinema Sales 

VIP Luxury Seating 

04 

CINEPLEX 

Headquarters: Toronto, ON 

Founded: 1912 



With a 74 percent share of the 

Canadian market, Cineplex is the 

largest cinema chain in Canada and the 

fourth largest in North America overall. 

Cineplex has continued to reap the benefits 

of a diversified business strategy: In 

addition to its cinemas, Cineplex has been 

a major and early player in location-based 

entertainment, with 13 locations across the 

Rec Room and Playdium brands in 

operation as of Q1 2024 with three more 

planned through the end of the year. 

2023 also saw Cineplex open the second 

location of their Junxion concept, which 

combines cinema auditoriums with 

additional gaming, entertainment, and 

food and beverage facilities. 

In November of 2023, Cineplex sold its 

amusement solutions division Player One 

Entertainment Group, which provided 

amusement and vending equipment to 

both Cineplex’s own facilities and other 

operators across North America. The 

circuit continues to operate in-theater 

advertising (Cineplex Media) and digital 

media (Cineplex Digital Media) divisions 

in addition to acting as a film distributor, 


having extended their contract with 

Lionsgate to release that studio’s films in 

Canada. The chain overindexes on 

international content compared to other 

North American exhibitors, with approxi- 

mately 13 percent of its Q1 2024 box office 

coming from international content, 

compared to 6 percent for the North 

American industry as a whole. This can be 

attributed largely to a robust loyalty 

program—owned by Cineplex, Scotiabank, 

and Empire Company Limited—that 

gathers data from a user base that, as of the 

end of March 2024, numbered over 15 

million, representing one-third of the 

Canadian population. Cineplex’s own 

CineClub subscription program, launched 

in the summer of 2021, exceeded 140,000 

members at the end of Q1 2024. 

At Cineplex, as with other North 

American exhibitors, premium formats 

remain a substantial pull; in the first 

quarter of 2024, premium formats—in- 

cluding Imax screens, ScreenX panoramic 

screens, 4DX and D-Box immersive 

seating, and Cineplex’s own UltraAVX and 

Cineplex VIP brands—represented 41.3 

percent of the box office. Box office per 

patron continues upward for the chain, as 

does concession per patron spend. 

Congratulations to the Giants of 

Exhibition! At VIP Luxury Seating, 

we are thrilled to celebrate our 

exhibitor partners, and we are 

honored to be a part of your 

success story. 

Our mission at VIP Luxury 

Seating is to deliver innovations 

that elevate the comfort and 

luxury of exceptional moviegoing 

experiences. It’s no secret that the 

right seating can transform a good 

theater into a great one. 

By choosing VIP Luxury Seating, 

theaters signal their dedication to 

providing a premium experience, 

one that prioritizes the comfort 

and satisfaction of every guest. 

We are incredibly proud 

to support the Giants of Exhibition 

and look forward to continuing 

our partnerships in pushing the 

boundaries of what a movie 

theater can offer. Here’s to more 

innovations, more satisfied 

moviegoers, and many more years 

of cinematic excellence. 

Cheers to another billion VIP 

Luxury Seating patrons! 


Contact us to find out more! +1 662.598.1989 • vipluxuryseating.com 

101 Industrial Drive • New Albany, MS 38652 




05 

MARCUS THEATRES 

Headquarters: Milwaukee, WI 

Founded: 1935 

Screens: 981 

Locations: 78 

06 

B&B THEATRES 

Headquarters: Liberty, MO 

Founded: 1924 

Screens: 550 

Locations: 57 

Marcus Theatres added 

veteran leadership to its 

executive ranks over the last 

year, announcing the inclusion 

of Steve Bunnell as executive 

vice president of content 

strategy and Ken Thewes as 

senior vice president and head 

of marketing. The two 

experienced hires join Marcus 

Theatres president Mark 

Gramz, who was promoted to 

the role in late 2022. Gramz has 

been part of Marcus Theatres 

since first joining the company 

over 50 years ago, back in 1971, 

while still in high school. 

The Midwest-based circuit 

hit a major milestone in its 

loyalty program in May of this 

year. Marcus Magical Rewards 

was launched in 2014 and has 

since amassed over 6 million 

subscribers. The program is 

known to consumers for its 

perks, including complimentary 

popcorn on Tues- 

days—a circuit-wide discount 

day known as Value Tuesdays 

that offers reduced prices 

across all titles. 

Family-owned and 

operated B&B Theatres 

is celebrating its centennial 

anniversary this year, a 

historic milestone for the 

Missouri-based circuit. 

B&B commemorated the 

anniversary with the opening 

of an expansive new Cinema 

Entertainment Center site 

in Red Oak, Texas, a 12-screen 

complex with several 

premium auditoriums, 

an arcade, full-service 

restaurant, bowling alley, 

rock climbing wall, and 

outdoor pickleball courts. 

The site is 20 miles outside of 

Dallas, making it an enter- 

tainment destination 

for communities around the 

metropolitan area. 

The circuit’s centennial also 

ushers in a new era for B&B 

Theatres. Earlier this year, the 

company announced the 

promotion of siblings Bobbie 

Bagby Ford, Brittanie Bagby 

Baker, and Brock Bagby to 

serve as co-presidents of the 

circuit. CEO Bob Bagby, who 

also acts as NATO chairman, 

will continue to play a pivotal 

role in the company as its CEO, 

focusing company financial 

strategies and growth as B&B 

continues to expand across the 

nation. 




07 

HARKINS THEATRES 

Headquarters: Scottsdale, AZ 

Founded: 1933 

Screens: 475 

Locations: 32 

08 

SANTIKOS ENTERTAINMENT 

Headquarters: San Antonio, TX 

Founded: 1911 

Screens: 377 

Locations: 27 

2023 was a big year 

for Harkins Theatres, 

marking 90 years in oper- 

ation for the Arizona-based 

chain, which celebrated with 

various special screenings, 

giveaways, donations, and 

special offers for loyalty club 

members. The year also saw 

Harkins join the Screenvision 

Media network for their 

preshow advertising needs. 

Harkins also built up its retail 

popcorn line, which was 

established in 2017, by adding 

new products and expanding 

distribution. 

Finally, in September of 

2023, the chain launched its 

flagship Harkins Ciné Grill 

location, with an outdoor 

cocktail bar, laser projection, 

and dine-in service, 

in Peoria, Arizona. Behind 

the scenes, Mike Bowers, 

Harkins president and CEO, 

was elected vice chair of 

the board of NATO. 

A new addition to 

the top 10 in this year’s 

Giants of Exhibition Ranking 

is Santikos Entertainment, 

based in San Antonio, Texas. 

In the summer of 2023, 

Santikos more than doubled its 

location and screen count— 

and expanded from one state, 

Texas, to eight total—with 

their acquisition of AmStar 

Cinemas and The Grand 

Theatres from VSS-Southern 

Theatres. 

Following the acquisition, CEO 

Tim Handren said in an 

interview with Boxoffice Pro 

that major priorities for the 

chain after the acquisition 

have been integrating 

Grand and AmStar employees 

into Santikos and reaffirming 

the company’s culture. 

In addition, Santikos signed 

a deal in early 2024 to upgrade 

their 17 acquired cinemas 

with Christie projection 

technology. 



09 

MALCO THEATRES 1 

Headquarters: Memphis, TN 

Founded: 1915 

Screens: 345 

Locations: 33 

10 

EMAGINE ENTERTAINMENT 

Headquarters: Troy, MI 

Founded: 1997 

Screens: 330 

Locations: 27 

In April 2023, 

Memphis-based Malco 

Theatres became one of the 

latest chains to embark on a 

large-scale adoption of laser 

technology. The chain inked a 

deal with Barco to upgrade 

the chain’s Barco Series 2 

projectors via the company’s 

Laser Light solution, which 

calls for replacing a legacy 

xenon projector’s light source 

engine with laser technology. 

That same month, Malco 

announced plans to launch 

an online food and beverage 

ordering system, scheduled to 

debut over the summer. 

Emagine Entertainment 

made big moves in 2022, 

becoming one of the first 

cinema chains to open a sports 

betting lounge following the 

legalization of sports betting in 

Michigan. In 2023, Emagine 

continued to diversify, 

launching a Quickserve 

window at their Birmingham 8 

theater in Birmingham, 

Michigan, allowing customers 

to buy concessions more easily 

without attending a movie. 

They also revamped their 

Emagine Rewards Program by 

introducting a new points 

system. In the summer of 2023, 

Emagine opened their new 

Batavia, Illinois, location— 

then, a month later, opened a 

Super EMX PLF auditorium 

there, giving the chain the 

largest movie screen in Illinois. 




11 - 30 

11 

CMX CINEMAS 1 

Headquarters : Miami, FL 

Founded : 2016 

Screens : 327 

Locations : 29 

12 

CARIBBEAN CINEMAS 2 

Headquarters : San Juan, PR 


Screens : 302 


13 (TIE) 

ALAMO 

DRAFTHOUSE 1 

Headquarters : Austin, TX 


Screens : 299 


13 (TIE) 

LANDMARK 

CINEMAS OF CANADA 2 

Headquarters : Calgary, AB 


Screens : 299 


15 

NCG - NEIGHBORHOOD 

CINEMAS GROUP 2 

Headquarters : Owosso, MI 


Screens : 263 


16 

CINÉPOLIS USA 

Headquarters : Dallas, TX 


Screens : 262 


17 

PREMIERE CINEMAS 2 

Headquarters : Big Spring, TX 


Screens : 245 


18 

GEORGIA THEATRE 

COMPANY 1 

Headquarters : Saint Simon 

Island, GA 


Screens : 238 


19 

NATIONAL AMUSEMENTS 

(SHOWCASE CINEMAS) 6 

Headquarters : Norwood, MA 


Screens : 233 


20 

ELEVATE ENTERTAINMENT 

GROUP 6 

Headquarters : Austin, TX 


Screens : 230 


21 

STUDIO MOVIE GRILL 



Screens : 205 


22 

READING CINEMAS USA 1 

Headquarters : Culver City, CA 


Screens : 198 


23 

UNITED ENTERTAINMENT 

(UEC THEATRES) 

Headquarters : 

Maple Grove, MN 


Screens : 191 


24 

CINEMA WEST 4 

Headquarters : Petaluma, CA 


Screens : 178 


25 

GALAXY THEATRES 1 


Sherman Oaks, CA 


Screens : 176 


26 

LARRY H. MILLER 

MEGAPLEX THEATRES 1 

Headquarters : Sandy, UT 


Screens : 173 


27 

LANDMARK THEATRES 


West Hollywood, CA 


Screens : 172 


28 

MJR THEATRES 

Headquarters : Bloomfield 

Hills, MI 


Screens : 164 


29 

REGENCY THEATRES 1 

Headquarters : Agoura Hills, CA 


Screens : 159 


30 (TIE) 

CINEMA ENTERTAINMENT 

CORP (CEC THEATRES) 1 

Headquarters : Waite Park, MN 


Screens : 154 




CRETORS 

INVENTED THE 

POPCORN 

MACHINE 

THEN JUST KEPT GOING! 

When it comes to concessions, 

it comes from Cretors. 

SINCE 1885 

Contact Shelly Olesen at 847.616.6901 or visit www.cretors.com 



30-50 

30 (TIE) 

GQT MOVIES 10 

Headquarters : Grand Rapids, MI 


Screens : 154 


32 (TIE) 

CELEBRATION CINEMA 

BY STUDIO C 

Headquarters : Grand Rapids, MI 


Screens : 150 


32 (TIE) 

MARQUEE CINEMAS 

Headquarters : Beckley, WV 


Screens : 150 


35 (TIE) 

LOOK CINEMAS 10 



Screens : 145 


37 

CLASSIC CINEMAS 1 


Downers Grove, IL 


Screens : 141 


38 

COMING ATTRACTIONS 

THEATRES 2 

Headquarters : Ashland, OR 


Screens : 137 


41 

GOLDEN TICKET 

CINEMAS 1 

Headquarters : Durham, NC 


Screens : 121 


42 

PHOENIX THEATRES 1 

Headquarters : Knoxville, TN 


Screens : 118 


43 (TIE) 

ALLEN THEATRES 1 

Headquarters : Las Cruces, NM 


Screens : 112 


46 

IPIC THEATERS 1 

Headquarters : Boca Raton, FL 


Screens : 100 


47 

R.L. FRIDLEY THEATRES 2 

Headquarters : Des Moines, IA 


Screens : 97 


48 

PICTURE SHOW 

ENTERTAINMENT NEW 


Colorado Springs, CO 


Screens : 89 


34 

EPIC THEATRES 1 

Headquarters : Deltona, FL 


Screens : 146 


35 (TIE) 

CINÉMAS GUZZO 1 


Terrebonne, QC 


Screens : 145 


39 

APPLE CINEMAS 

Headquarters : East Walpole, MA 


Screens : 136 


40 

FLAGSHIP PREMIUM 

CINEMAS 

Headquarters : Baltimore, MD 


Screens : 131 


43 (TIE) 

STAR CINEMA GRILL 4 


Missouri City, TX 


Screens : 112 


45 

MITCHELL THEATRES 1 

Headquarters : Elkhart, KS 


Screens : 107 


49 (TIE) 

FLIX 

ENTERTAINMENT NEW 


Round Rock, TX 


Screens : 88 


49 (TIE) 

MAYA CINEMAS NEW 

Headquarters : Pasadena, CA 


Screens : 88 

Locations : 6 



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THEATER | CINEPLEX 

CANADIAN 

COLOSSUS 

Cineplex CEO Ellis Jacob on Becoming 

Canada’s Entertainment Destination 

BY REBECCA PAHLE 



Boasting approximately 74 percent of 

the market share of Canadian 

cinemas, there’s no doubt that Cineplex is 

practically synonymous with cinema in 

Canada. But cinemas aren’t the stopping 

point for the fourth largest chain in North 

America by screen count (as determined 

by this year’s Giants of Exhibition 

ranking). Cineplex also has a diversified 

business portfolio, including in-cinema 

advertising, digital signage, location-based 

entertainment, and more. Boxoffice Pro 

spoke with CEO Ellis Jacob about just a few 

of the ways Cineplex dominates the 

entertainment space in Canada. 

In Q4 of 2023, Cineplex sold its Player 

One Entertainment Group division, 

which provided amusement and 

vending equipment. Why was it the right 

time to sell? 

We have grown the business nicely. 

Basically, it’s not the sweet spot of what we 

do. We are a retail business, whereas P1AG 

was a business-to-business concept. We 

thought it was good to divest, pay down our 

debt, and put our balance sheet in a much 

stronger position as we move forward. 

Really, our long-term focus is to be the 

leader in entertainment for Canadians, so 

when you think about entertainment, you 

think about us—whether it’s in a Rec 

Room or Palladium [location], or a movie 

theater. We’ll continue to look at premium 

experiences in theaters. We will continue 

to invest in our UltraAVX, our VIP [auditoriums], 

our Imax, D-Box, ScreenX, 4DX. 

That will all be part of what we have going 

forward. A significant amount of our 

revenue is coming from premium 

experiences. Guests love them. 

You do have a lot of variety in the 

premium formats you offer. 

This is something we’ve done for quite 

some time. We started off with 3D, and 

we’ve continued to widen the appeal for 

our guests. You can see a movie close to 

eight different ways today. 

You’ve also experienced growth in your 

audiences for international films. 

Before Covid, we were at two to four 

percent [of box office coming from 

international film], and now we are at 13 

percent. One thing we’ve been able to 

use—and it’s been very helpful—is our data. 

Our loyalty program has given us great 

information about our guests and allowed 

us to communicate [with the right people 

about the right films]. We’re also using AI, 

so we can pinpoint where a movie should 

play and what the showtime should be. It 

helps us tremendously because it allows us 

to program properly and staff adequately. 

We want it to be a seamless experience. We 

now [give customers] the ability to purchase 

concessions online before they get to the 

theater. You just pick up [your order] and go 

to your seat. You don’t have to line up like 

you would in the old days. 

Cineplex was an early player 

in the concept of location-based 

entertainment, and you have plans to 

open three more through the end of this 

year. What do you think is the potential 

for location-based entertainment across 

Canada? What can the market sustain? 

We will have 16 [location-based 

entertainment complexes] at the end of 

this year. Across the country, we could 

probably go to a number like 30. But it’s 

not going to happen overnight. It’s got to 

be the right location, the right size, and [it 

has to fit] our ability to get the most 

synergies from the theater business. 



THEATER | CINEPLEX 

theaters. They have done very well for us. 

It’s about giving [guests] an offering that 

they couldn’t replicate at home and having 

them enjoy that social experience. 

Can you talk a bit more about how you 

approach the discovery process at 

Cineplex? Data from your loyalty 

program allows you to target your 

marketing with great precision, and an 

industry initiative like National Cinema 

Day gets people out to the cinema 

where they see trailers and marketing 

and such for upcoming films. Is there 

potential in an event like you see in 

some other countries, something 

designed specifically around showcasing 

upcoming content? 

We are very careful—in Canada, we 

don’t run an unlimited amount of trailers 

or advertising, because you want the 

guests to come in and have a great 

experience. We are very focused on the 

overall offering that we give. 

How has the response been on the 

rollout for mobile ordering? 

It’s still relatively new, but the positive 

effect is that guests are actually consuming 

more [by using online ordering], 

from an overall purchase perspective. 

You’re very strong with premium 

formats and very strong with international 

titles—is there much crossover 

between those two audiences? Have 

you had success playing international 

films on some of your premium formats? 

We do. A lot of times we end up playing 

them in Imax. We play them in UltraAVX 

and even put them into certain VIP 


"In a recent study, it was 

found that cinema advertising 

has the most retention 

of anything. You’ve got so 

many distractions with phones 

and computers and 

everything—[in the cinema, 

guests] are totally engrossed 

in the screen." 

With the digital signage side of your 

business, I imagine you have a lot of 

insight into what works for your 

consumers, in terms of advertising. 

With our digital media business, we 

signed [real estate developer, owner, and 

operator] Cadillac Fairview and [real 

estate investment fund] Cominar, which 

is in Quebec. We control [digital signage 

in] basically nine of the most trafficked 

malls in Canada, and we bought a 

significant number of screens. So we are a 

huge touch point. And one other differentiator 

is the cinema media side of the 

business. Because, unlike our peers in the 

U.S. and other parts of the world, we own 

that business. And we certainly keep a 

significant portion, whereas in the U.S. 

they only get a small percentage. We run 

[our own in-cinema advertising division, 

Cineplex Media], and ad agencies come to 

us and we can offer them a whole host of 

different ways to advertise. In a recent 

study, it was found that cinema advertising 

has the most retention of anything. 

You’ve got so many distractions with 

phones and computers and everything— 

[in the cinema, guests] are totally 

engrossed in the screen. Given Cineplex’s 

presence, you can basically send a 

message right across the country. A lot of 

car companies and telecom companies 

want that because it allows them to speak 

and engage with their clients. 



THEATER | MARCUS THEATRES 



Marcus Theatres has grown from its 

origins as a family-owned Mid- 

western circuit to a national powerhouse. 

Now a publicly traded company operated 

by the eponymous family, Marcus enters 

the year retaining the number five spot on 

our annual Giants of Exhibition ranking. 

Boxoffice Pro’s Daniel Loria caught up 

with Marcus Corporation CEO Greg 

Marcus at CinemaCon to discuss the 

theater chain’s latest trends, initiatives, 

and objectives as it looks to bounce back 

from the Hollywood labor strikes of 2023. 

A MIDWEST 

MAJOR 

An Interview with Marcus Corporation CEO 

Greg Marcus on Theatrical’s Path to Recovery 


Where’s the circuit right now? How did 

you finish 2023, and what has 2024 been 

like? 

2023 was strong. It was an interesting 

finish to the year because we were all pretty 

nervous, given the lack of a big tentpole. 

Still, what it showed—which is great, I think 

it’s so important for the business—is that 

when you put together a strong slate of 

non-IP, non-tentpole films, you can do quite 

well. People want to go to the movies, they 

want to go to different movies, and they 

want to be entertained. It was a heartening 

thing and probably something we were all 

very nervous about, especially as we looked 

into the end of the year with the strikes, and 

that’s what we’re feeling. 

How was the start of the year? 

It wasn’t my favorite six months in the 

movie business. We talk about the business 

being a momentum business. You need a 

cadence of films to fuel the momentum of 

people going to the movies, seeing trailers, 

feeling good about being at the theater, 

and saying, “You know what? I want to do 

this again.” When that halts, it’s more chal- 

lenging for us as a business. There was 


THEATER | MARCUS THEATRES 

some discussion about some of the films in 

the first quarter underperforming, not the 

biggest ones, but some of the more 

medium-sized stuff. I attribute some of 

those challenges to the lack of traffic going 

into our theaters and seeing trailers for 

upcoming releases. Moviegoing is a great 

driver for people getting into the habit of 

going to theaters consistently. It was hard 

when week 23 came, and we finally said, 

“Okay, we’re on the up; things are good. 

People are saying good things.” 

One of the biggest trends in exhibition 

today are Cinema Entertainment 

Centers. What’s your approach to that 

concept? 

We haven’t done anything with it yet. 

We’re looking at all that in the world of 

“everything old is new again.” We have an 

entertainment center attached to one of 

our movie theaters. It’s in central Wisconsin, 

and it must be 20 years old. Either 

we just have really good foresight, or we’re 

back to something that’s already been 

done. Now, maybe times are different, and 

it’s going to work better, or people get a 

better sense of what will work, but there 

was no shortage of theater operators trying 

this 20 years ago. Maybe everything was 

too big, or maybe a smaller version would 

work better economically. 


"PLF is the big thing. 

On a relative basis, we 

probably have the most PLFs 

of any circuit in the country. 

I will not take the credit 

myself, but I will tell you that 

Mark Gramz, who runs our 

theater business, I give him 

credit for inventing PLF." 

In this instance, we’re just observing 

before making our next move. We’re 

expanding games where it seems appropriate 

because we’ve seen some success 

with that. We also have this [sports bar] 

concept [called] The Wall, which we’ve had 

for a few years. We took an auditorium and 

turned it into a sports bar. We didn’t take 

out the seats, but we’ve reconfigured some 

of the seating. We’re just tinkering with it. 

It’s a lab; we’re trying to figure it out. We 

already have a lot of dine-in and expanded 

food and beverage menus. We’ve had them 

for a long time, which may relate to us 

being in the hospitality business in 

general. It’s not extravagant food. You 

don’t have to have fork-and-knife steaks 

and shrimp scampi, just a great hamburger. 

What are the other major trends you’re 

seeing in exhibition right now? 

PLF is the big thing. On a relative basis, 

we probably have the most PLFs of any 

circuit in the country. I will not take the 

credit myself, but I will tell you that Mark 

Gramz, who runs our theater business, I 

give him credit for inventing PLF. Mark’s 

been around for over 50 years. He knows 

the business. He came up in the big 

houses, with 1,000 seats and things like 

that, from the middle of our theatrical 


history. We were trying some other large 

format stuff—this was 25 to 30 years 

ago—and Mark said, “You know, we 

should build a big theater (our theater was 

called the Southtown), a big auditorium 

like the Southtown and attach it to one of 

our current theaters, put in 500 seats, and 

it’ll be our presentation house.” 

That was the birth of the UltraScreen, 

which is what we call our proprietary 

PLF format. Nobody had done it, and it 

was a huge success. It was so long ago, 

that we already tore that theater down. 

That whole complex had become obsolete, 

and we moved to a different location. 

That’s how long we’ve been doing it. 

We try to have one to two PLFs in each of 

our complexes. We didn’t have to pick 

between Barbie and Oppenheimer, for 

example. We had enough PLFs to cover 

them both. 

Marcus Corporation also runs hotels and 

restaurants. How have those sectors 

recovered in comparison to cinema? 

Those other businesses have fully 

recovered. We’re back to prepandemic 

levels, adjusted for inflation. The reason 

we’re not back isn’t because people have 

said, “I’m not going anymore, I don’t want 

to leave my house.” Last summer was close 

to that 2019 level because the number of 

releases was close to what we saw in 2019. 

We need to get back to the cadence of 

prepandemic releases. I don’t know if we’ll 

ever get back to the number of movies 

being released in 2019, we’ve lost a lot of 

films since Fox was absorbed by Disney. 

One of the questions raised at CinemaCon 

was whether this business could 

survive on $8 billion of box office instead 

of $10 billion. And if so, who would 

survive that contraction? 

If you want a business that attracts 

capital so that there can be reinvestment 

in that sector, we need to get back to $10 

billion. $9 billion will not attract the 

capital we need to reinvest in our theaters. 

I don’t mean to say that we can’t support 

the infrastructure that’s already been built 

at $9 billion, but we need to get back to $10 

billion to continue growing. If our industry 

shrinks from 40,000 screens to 30,000, it’s 

not like people can just go across the street 

to an existing theater. That’s not how the 

movie theater business works; what’s 

closed, in many cases, is going to be lost. 

One of the beauties of our business is 

that the product is fresh every week. That’s 

such a unique thing. Bowling is always 

going to be bowling, but going to the movies 

gives you a new experience each week. One 

week it’s Godzilla; the next it’s Deadpool. 

CinemaCon was a great chance to see 

that in action, with a large variety of 

films heading to theaters in 2024 and 

2025. What was your biggest takeaway 

from the event? 

I was most heartened by the collective 

attitude. Nobody was sitting around, and 

it’s clear that companies in this space 

recognize the value theatrical brings to the 

entertainment industry. It is important for 

the cultural zeitgeist and builds awareness 

of films. All these months later, we were 

still talking about “Barbenheimer” as 

something that resonated with global 

audiences. Meanwhile, I wouldn’t be able 

to list the biggest movies from any of the 

top streaming companies. Streaming plays 

a vital role in our industry as a replacement 

for the home entertainment 

market. Theatrical is still the place to 

launch the biggest and best movies. 



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Congratulations to each of the Giants of Exhibition from all of us at 

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Event Cinema Calendar 60 | Booking Guide 62 

ON SCREEN 

THE CROW 

Fri, 8/23/24 WIDE 

A look at upcoming releases heading to theaters. 

Booking Guide, p. 62 



ON SCREEN | EVENT CINEMA CALENDAR 

EVENT CINEMA 

CALENDAR 

Updated through July 26, 2024 

Contact distributors for latest listings 

FATHOM EVENTS 

fathomevents.com 

855-473-4612 

PONYO - STUDIO 

GHIBLI FEST 2024 

Aug. 3 - Aug. 7 

Genre: Anime 

TURANDOT: MET SUMMER 

ENCORE 2024 

Aug. 7 

Genre: Opera 

RIFFTRAX LIVE: POINT BREAK 

Aug. 8, Aug. 13 

Genre: Comedy 

LAWRENCE OF ARABIA 

Aug. 11, Aug. 12 

Genre: Classics 

PORGY AND BESS: MET SUMMER 

ENCORE 2024 

Aug. 14 

Genre: Opera 

CORALINE 15TH ANNIVERSARY 

Aug. 15 - Aug. 22 

Genre: Family, Fantasy 

WHISPER OF THE HEART - STUDIO 

GHIBLI FEST 2024 

Aug. 25, Aug. 27 

Genre: Anime 

REAR WINDOW 70TH ANNI- 

VERSARY - FATHOM’S BIG SCREEN 

CLASSICS 2024 

Aug. 25, Aug. 28 


THE CAT RETURNS - 

STUDIO GHIBLI FEST 2024 

Aug. 26, Aug. 28 

Genre: Anime 

SIGHT & SOUND PRESENTS: 

DANIEL LIVE 

Aug. 30 - Sept. 2 

Genre: Faith/Inspirational 

GOD’S NOT DEAD: 

IN GOD WE TRUST 

Sept. 12 - Sept. 18 


DANIEL LIVE 

Aug. 30 - Sept. 2 



HOWL’S MOVING CASTLE 

20TH ANNIVERSARY 


Sept. 26 - Aug. 3 

BLAZING SADDLES 

50TH ANNIVERSARY - FATHOM’S 

BIG SCREEN CLASSICS 2024 

Sept. 15, Sept. 18 


SUPER/MAN: 

THE CHRISTOPHER REEVE STORY 

Sept. 21, Sept. 25 

Genre: Documentary 

HOWL’S MOVING CASTLE 

20TH ANNIVERSARY - 


Sept. 26 - Oct. 3 

Genre: Anime 

MEAN GIRLS 20TH ANNIVERSARY 

- FATHOM’S BIG SCREEN 

CLASSICS 2024 

Oct. 3, Oct. 6 


AVERAGE JOE 

Oct. 10 - Oct. 17 


KIKI’S DELIVERY SERVICE - 


Oct. 26 - Oct. 30 

Genre: Anime 

RADIATING JOY: 

THE MICHELLE DUPPONG STORY 

Nov. 12 


THE FIFTH ELEMENT - FATHOM’S 

BIG SCREEN CLASSICS 2024 

Nov. 17, Nov. 20 


POM POKO 30TH ANNIVERSARY - 


Nov. 24, Nov. 26 

Genre: Anime 

THE TALE OF THE PRINCESS 

KAGUYA - STUDIO GHIBLI FEST 

2024 

Nov. 25, Nov. 27 

Genre: Anime 

MY NEIGHBOR TOTORO - 


Dec. 7 - Dec. 11 


WHITE CHRISTMAS 70TH 

ANNIVERSARY - FATHOM’S BIG 

SCREEN CLASSICS 2024 

Dec. 15, Dec. 16 


ICONIC RELEASING 

iconicreleasing.com 

UFC 305 

Aug. 17 

Genre: Live Sports 

STREAM 

Aug. 21, Aug. 24 

Genre: Horror 

NINJA SCROLL 

Sep. 11 - Sep. 13 

Genre: Anime 

UFC 306 

Sep. 14 


UNTITLED ICONIC HORROR 

ANNIVERSARY EVENT 

Sep. 19 

Genre: Horror 

TERRIFIER 3 

Oct. 11 

Genre: Horror 

METROPOLIS 

Nov. 4, Nov. 7, Nov. 10 

Genre: Anime 

BABYMETAL LEGEND - 

43 THE MOVIE 

Dec. 11, Dec, 15 

Genre: Anime 

THE BABADOOK 

10TH ANNIVERSARY 

TBD 

Genre: Horror 

UFC 308 

TBD 


UFC 309 

TBD 


UNTITLED ICONIC HORROR EVENT 

Jan. 24 2025 

Genre: Horror 

TRAFALGAR RELEASING 

trafalgar-releasing.com 

CORALINE 15TH ANNIVERSARY 

Aug. 15 (INT’L) 

Genre: Family/Fantasy 



ON SCREEN | BOOKING GUIDE 

BOOKING 

GUIDE 

Release calendar for theatrical 

distribution in North America 

Release dates are updated through July 1 2024. 

Please contact distributors to confirm latest listings. 

A24 

646-568-6015 

A24 X IMAX PRESENT: 

EVERYTHING EVERYWHERE 

ALL AT ONCE 

Fri, 8/28/24 LTD 

Stars: Michelle Yeoh, Stephanie 

Hsu 

Director: Daniel Kwan and Daniel 

Scheinert 

Rating: R 

Genre: Act/Com/SF 

Specs: Imax 

THE FRONT ROOM 

Fri, 9/6/24 WIDE 

Stars: Brandy, Andrew Burnap 

Director: Max Eggers and Sam 

Eggers 

Rating: NR 

Genre: Hor 

HERETIC 

Fri, 11/15/24 WIDE 

Stars: Hugh Grant, Sophie 

Thatcher 

Director: Scott Beck and Bryan 

Woods 

Rating: NR 

Genre: Hor 

AMAZON MGM 

310-724-5678 

Ask for Distribution 

BLINK TWICE 

Fri, 8/23/24 WIDE 

Stars: Channing Tatum, Naomi 

Ackie 

Director: Zoë Kravitz 

Rating: NR 

Genre: Thr 

MY OLD ASS 

Fri, 9/13/24 LTD 

Stars: Maisy Stella, Percy Hynes 

White 

Director: Megan Park 

Rating: R 

Genre: Com/Dra 

ELIO 

Fri, 6/13/25 WIDE 

NICKEL BOYS 

Fri, 10/25/24 LTD 

Stars: Ethan Herisse, Brandon 

Wilson 

Director: RaMell Ross 

Rating: PG-13 

Genre: Dra 

RED ONE 

Fri, 11/15/24 WIDE 

Stars: Dwayne Johnson, Chris 

Evans 

Director: Jake Kasdan 

Rating: NR 

Genre: Act/Adv/Com/Fam 

THE FIRE INSIDE 

Fri, 12/25/24 WIDE 

Stars: Ryan Destiny, Brian Tyree 

Henry 

Director: Rachel Morrison 

Rating: PG-13 

Genre: Dra 

THREE BAGS FULL: 

A SHEEP DETECTIVE MOVIE 

Fri, 2/20/26 WIDE 

Stars: Hugh Jackman, Emma 

Thompson 

Director: Kyle Balda 

Rating: NR 

Genre: Act/Com/Mys 

PROJECT HAIL MARY 

Fri, 3/20/26 

Stars: Ryan Gosling 

Director: Phil Lord and Christopher 

Miller 

Genre: Act/Adv/SF 

Rating: NR 

MASTERS OF THE UNIVERSE 


Director: Travis Knight 

Rating: NR 

Genre: Act/Adv/Fan 

BRIARCLIFF / 

OPEN ROAD FILMS 

MY DEAD FRIEND ZOE 

Fri, 11/1/24 WIDE 

Stars: Sonequa Martin-Green, 

Natalie Morales 

Director: Kyle Hausmann-Stokes 

Rating: NR 

Genre: Com/Dra/War 

WEREWOLVES 

Fri, 12/6/24 WIDE 

Stars: Frank Grillo 

Director: Steven C. Miller 

Rating: NR 

Genre: Hor/Thr 



DISNEY 

818-560-1000 

Ask for Distribution 

MOANA 2 

Wed, 11/27/24 WIDE 

Stars: Auli’i Cravalho, Dwayne 

Johnson 

Director: Dave Derrick Jr. 

Rating: NR 

Genre: Ani 

Specs: Dolby Atmos, Dolby Vision 

MUFASA: THE LION KING 

Fri, 12/20/24 WIDE 

Stars: Aaron Pierre, 

Kelvin Harrison Jr. 

Director: Barry Jenkins 

Rating: NR 

Genre: Ani 

CAPTAIN AMERICA: BRAVE NEW 

WORLD 

Fri, 2/14/25 WIDE 

Stars: Anthony Mackie, Harrison Ford 

Director: Julius Onah 

Rating: NR 


UNTITLED DISNEY 2025 1 


Rating: NR 

DISNEY’S SNOW WHITE 

Fri, 3/21/25 WIDE 

Stars: Rachel Zegler, Gal Gadot 

Director: Marc Webb 

Rating: NR 

Genre: Fan 

THUNDERBOLTS 


Stars: David Harbour, Hannah 

John-Kamen 

Director: Jake Schreier 

Rating: NR 



Fri, 5/23/25 WIDE 

Rating: NR 

ELIO 

Fri, 6/13/25 WIDE 

Stars: America Ferrera, 

Jameela Jamil 

Director: Adrian Molina 

Rating: NR 

Genre: Ani 

THE FANTASTIC FOUR 

Fri, 7/25/25 WIDE 

Stars: Pedro Pascal, Vanessa Kirby 

Director: Matt Shakman 

Rating: NR 


TRON: ARES 

Fri, 10/10/25 WIDE 

Rating: NR 

BLADE 

Fri, 11/7/25 WIDE 

Director: Mahershala Ali 

Rating: NR 


ZOOTOPIA 2 

Wed, 11/26/25 WIDE 

Rating: NR 

Genre: Ani 


Fri, 1/16/26 WIDE 

Rating: NR 

UNTITLED MARVEL 2026 1 

Fri, 2/13/26 WIDE 

Rating: NR 


UNITTLED PIXAR 2026 1 


Rating: NR 

Genre: Ani 


Fri, 3/27/26 WIDE 

Rating: NR 


Fri, 4/17/26 WIDE 

Rating: NR 

AVENGERS: THE KANG DYNASTY 


Director: Destin Daniel Cretton 

Rating: NR 


THE MANDALORIAN & GROGU 

Fri, 5/22/26 WIDE 

Stars: Pedro Pascal 

Director: Jon Favreau 

Rating: NR 


TOY STORY 5 

Fri, 6/19/26 WIDE 

Rating: NR 

Genre: Ani 




MOANA 

Fri, 7/10/26 WIDE 

Stars: Dwayne Johnson, Catherine 

Laga’aia 

Director: Thomas Kail 

Rating: NR 

Genre: Adv/Mus 

NEVER LET GO 

Fri, 9/27/24 WIDE 


Fri, 7/24/26 WIDE 

Rating: NR 



Fri, 8/14/26 WIDE 

Rating: NR 


Fri, 9/18/26 

WIDE 

Rating: NR 


Fri, 11/6/26 WIDE 

Rating: NR 


UNTITLED DISNEY ANIMATION 

2026 

Fri, 11/25/26 WIDE 

Rating: NR 

Genre: Ani 

UNTITLED STAR WARS 2026 2 

Fri, 12/18/26 WIDE 

Rating: NR 


AVENGERS: SECRET WARS 


Rating: NR 


UNTITLED STAR WARS 2027 

Fri, 12/17/27 WIDE 

Rating: NR 

Genre: SF/Fan 

20TH CENTURY STUDIOS 

310-369-1000 

212-556-2400 

ALIEN: ROMULUS 

Fri, 8/16/24 WIDE 

Stars: Cailee Spaeny, David 

Jonsson 

Director: Fede Álvarez 

Rating: NR 

Genre: SF/Hor 

Specs: Imax 

THE AMATEUR 

Fri, 4/11/25 WIDE 

Stars: Rachel Brosnahan, Caitríona 

Balfe 

Director: James Hawes 

Rating: NR 

Genre: Act/Thr 

AVATAR 3 

Fri, 12/19/25 WIDE 

Director: James Cameron 

Rating: NR 

Genre: Act/Fan/SF 

AVATAR 4 

Fri, 12/21/29 WIDE 

Rating: NR 


AVATAR 5 

Fri, 12/19/31 WIDE 

Rating: NR 

Genre: Act/Fan/SF 

SEARCHLIGHT PICTURES 

212-556-2400 

A REAL PAIN 

Fri, 10/18/24 WIDE 

Stars: Jesse Eisenberg, Kieran Culkin 

Director: Jesse Eisenberg 

Rating: NR 

Genre: Com/Dra 

NIGHTBITCH 

Fri, 12/6/24 WIDE 

Stars: Amy Adams, 

Scoot McNairy 

Director: Marielle Heller 

Rating: NR 

Genre: Com/Hor 

FOCUS FEATURES 

PIECE BY PIECE 

Fri, 10/11/24 LTD 

Director: Morgan Neville 

Rating: NR 

Genre: Doc/Ani 

CONCLAVE 

Fri, 11/8/24 WIDE 

Stars: Ralph Fiennes, 

Stanley Tucci 

Director: Edward Berger 

Rating: NR 

Genre: Dra 

NOSFERATU 

Fri, 12/25/24 WIDE 

Stars: Bill Skarsgård, 

Nicholas Hoult 

Director: Robert Eggers 

Rating: NR 

Genre: Hor/Com 

DOWNTON ABBEY 3 

Fri, 9/12/25 WIDE 

Stars: Hugh Bonneville, 

Elizabeth McGovern 

Director: Simon Curtis 

Rating: NR 

Genre: Dra 

BUGONIA 

Fri, 11/7/25 WIDE 

Stars: Emma Stone, J 

esse Plemons 

Director: Yorgos Lanthimos 

Rating: NR 

Genre: SF/Com 

GKIDS 

DAN DA DAN: FIRST ENCOUNTER 

Fri, 9/13/24 LTD 

Stars: Shion Wakayama, 

Natsuki Hanae 

Director: Fuga Yamashiro 

Rating: NR 

Genre: Ani 

IFC FILMS 

bookings@ifcfilms.com 

SKINCARE 

Fri, 8/16/24 WIDE 

Stars: Elizabeth Banks, Lewis 

Pullman 

Director: Austin Peters 

Rating: NR 

Genre: Thr 

UNTITLED IFC CHRISTMAS FILM 

Fri, 11/15/24 WIDE 

Rating: NR 

LIONSGATE 

310-309-8400 

BORDERLANDS 


Stars: Cate Blanchett, Kevin Hart 

Director: Eli Roth 

Rating: NR 

Genre: Act/SF 

Specs: Imax 

THE CROW 

Fri, 8/23/24 WIDE 

Stars: Bill Skarsgård, FKA twigs 

Director: Rupert Sanders 

Rating: NR 


Specs: Imax 

THE KILLER’S GAME 

Fri, 9/13/24 WIDE 

Stars: Dave Bautista, Sofia 

Boutella 

Director: JJ Perry 

Rating: NR 

Genre: Act/Com 



MEGALOPOLIS 

Fri, 9/27/24 WIDE 

Stars: Adam Driver, Giancarlo 

Esposito 

Director: Francis Ford Coppola 

Rating: NR 

Genre: Dra/SF 

NEVER LET GO 

Fri, 9/27/24 WIDE 

Stars: Halle Berry 

Director: Alexandre Aja 

Rating: NR 

Genre: Hor/Sus 

WHITE BIRD: A WONDER STORY 

Fri, 10/4/24 WIDE 

Bryce Gheisar, Ariella Glaser 

Director: Marc Forster 

Rating: NR 

Genre: Dra/Fam 

FLIGHT RISK 

Fri, 10/18/24 WIDE 

Stars: Mark Wahlberg, Michelle 

Dockery 

Director: Mel Gibson 

Rating: NR 

Genre: Thr 

THE BEST CHRISTMAS PAGEANT EVER 

Fri, 11/8/24 WIDE 

Director: Dallas Jenkins 

Rating: NR 

Genre: Fam/Dra 

DEN OF THIEVES: PANTERA 

Fri, 1/10/25 WIDE 

Stars: Gerard Butler, 

O’Shea Jackson Jr 

Director: Christian Gudegast 

Rating: NR 


UNTITLED GUY RITCHIE MOVIE 

Fri, 1/17/25 WIDE 

Stars: Henry Cavill, 

Jake Gyllenhaal 

Director: Guy Ritchie 

Rating: NR 

Genre: Act 

THE UNBREAKABLE BOY 

Fri, 2/21/25 WIDE 

Stars: Zachary Levi, Meghann Fahy 

Director: Jon Gunn 

Rating: NR 

Genre: Dra/Fam 

MICHAEL 

Fri, 4/18/25 WIDE 

Stars: Jaafar Jackson Antoine Fuqua 

Rating: NR 

Genre: Dra 

BALLERINA 


Stars: Ana de Armas, Anjelica Huston 

Director: Len Wiseman 

Rating: NR 

Genre: Act 

UNTITLED SAW XI 

Fri, 9/25/25 WIDE 

Rating: NR 

Genre: Hor 

THE HUNGER GAMES: 

SUNRISE ON THE REAPING 

Fri, 11/20/26 WIDE 

Rating: NR 

Genre: Act/Adv 

NEON 

hal@neonrated.com 

CUCKOO 


Stars: Hunter Schafer, 

Jan Bluthardt 

Director: Tilman Singer 

Rating: NR 

Genre: Hor 

ANORA 

Fri, 10/18/24 LTD 

Stars: Mikey Madision, 

Mark Eydelshteyn 

Director: Sean Baker 

Rating: NR 

Genre: Com/Dra/Rom 

THE MONKEY 

Fri, 2/21/25 LTD 

Stars: Theo James, 

Tatiana Maslany 

Director: Osgood Perkins 

Rating: NR 

Genre: Hor 

PARAMOUNT 

323-956-5000 

TRANSFORMERS ONE 

Fri, 9/20/24 WIDE 

Stars: Chris Hemsworth, 

Scarlett Johansson 

Director: Josh Cooley 

Rating: NR 

Genre: Ani 

Specs: Imax 

INTERSTELLAR (RE-RELEASE) 

Fri, 9/27/24 WIDE 

Stars: Matthew McConaughey, 

Anne Hathaway 

Director: Christopher Nolan 

Genre: SF 

Imax 

SMILE 2 

Fri, 10/18/24 WIDE 

Stars: Naomi Scott, 

Rosemarie DeWitt 

Director: Parker Finn 

Rating: NR 

Genre: Hor 


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GLADIATOR II 

Fri, 11/22/24 WIDE 

Stars: Paul Mescal 

Director: Ridley Scott 

Rating: NR 

Genre: Act/Dra 

SONIC THE HEDGEHOG 3 

Fri, 12/20/24 WIDE 

Stars: Ben Schwartz, Colleen 

O’Shaughnessey 

Director: Jeff Fowler 

Rating: NR 

Genre: Act/Adv/Com 

BETTER MAN 

Fri, 12/25/24 LTD 

Director: Michael Gracey 

Rating: NR 

Genre: Mus 

THE SMURFS MOVIE 

Fri, 2/14/24 WIDE 

Stars: Rihanna 

Director: Chris Miller 

Rating: NR 

Genre: Ani/Mus 

HERE 

Fri, 11/15/24 WIDE 

NOVOCAINE 

Fri, 3/14/25 WIDE 

Stars: Robert Olsen, Dan Berk 

Rating: NR 

Genre: Thr/Act 

MISSION: IMPOSSIBLE 8 

Fri, 5/23/25 WIDE 

Stars: Tom Cruise 

Director: Christopher McQuarrie 

Rating: NR 

Genre: Act 

Specs: Imax 

UNTITLED TREY PARKER/MATT STONE/ 

KENDRICK LAMAR/DAVE FREE 


Rating: NR 

Genre: Com 

UNTITLED NAKED GUN 

Fri, 7/18/25 WIDE 

Stars: Liam Neeson, Pamela 

Anderson 

Director: Akiva Schaffer 

Rating: NR 

Genre: Com 

VICIOUS 


Stars: Dakota Fanning 

Director: Bryan Bertino 

Rating: NR 

Genre: Hor 

THE SPONGEBOB MOVIE: SEARCH 

FOR SQUAREPANTS 

Fri, 10/19/25 WIDE 

Rating: NR 

Genre: Ani 

UNTITLED AANG AVATAR FILM 

Fri, 1/30/26 WIDE 

Rating: NR 

PAW PATROL 3 

Fri, 7/31/26 WIDE 

Rating: NR 

Genre: Ani 

TMNT 2 

Fri, 10/9/26 WIDE 

Director: Jeff Rowe 

Rating: NR 

Genre: Ani 

ROADSIDE ATTRACTIONS 

323.882.8490 

MY PENGUIN FRIEND 

Fri, 8/16/25 LTD 

Stars: Jean Reno, Adriana Barraza 

Director: David Schurmann 

Rating: PG 

Genre: Adv 

CITY OF DREAMS 

Fri, 8/30/25 WIDE 

Stars: Alfredo Castro, Paulina 

Gaitan 

Director: Mohit Ramchandani 

Rating: NR 

Genre: Thr 

LEE 

Fri, 9/27/25 LTD 

Stars: Kate Winslet, Josh O’Connor 

Director: Ellen Kuras 

Rating: R 

Genre: War 

SONY 

212-833-8500 

HAROLD AND THE PURPLE 

CRAYON 


Stars: Zachary Levi, Zooey 

Deschanel 

Director: Carlos Saldanha 

Rating: PG 

Genre: Fam 

Specs: Dolby Atmos 

IT ENDS WITH US 


Stars: Blake Lively, Justin Baldoni 

Director: Justin Baldoni 

Rating: NR 

Genre: Rom/Dra 


THE FORGE 

Fri, 8/23/24 WIDE 

Stars: Cameron Arnett, Priscilla Shirer 

Director: Alex Kendrick 

Rating: NR 

Genre: Dra 

THEY LISTEN 

Fri, 8/30/24 WIDE 

Stars: John Cho, Katherine 

Waterston 

Director: Chris Weitz 

Rating: NR 

Genre: Hor 

WOLFS 

Fri, 9/20/24 WIDE 

Stars: Brad Pitt, George Clooney 

Director: Jon Watts 

Rating: NR 

Genre: Thr 

Specs: Imax 

VENOM: THE LAST DANCE 

Fri, 10/25/24 WIDE 

Stars: Tom Hardy, Juno Temple 

Director: Kelly Marcel 

Rating: NR 

Genre: Act/Adv/Fan 

Specs: Imax, Dolby Vis/Atmos 

HERE 

Fri, 11/15/24 WIDE 

Director: Robert Zemeckis 

Rating: NR 

Genre: Com/Dra/Rom 

KRAVEN THE HUNTER 

Fri, 12/13/24 WIDE 

Stars: Aaron Taylor-Johnson, 

Russell Crowe 

Director: J.C. Chandor 

Rating: NR 


Specs: Imax, Dolby Vis/Atmos 

PADDINGTON IN PERU 

Fri, 1/17/25 WIDE 

Stars: Olivia Colman, Antonio 

Banderas 

Director: Dougal Wilson 

Rating: NR 

Genre: Fam 

KARATE KID 

Fri, 5/30/25 WIDE 

Stars: Jackie Chan, Ralph Macchio 

Director: Jonathan Entwistle 

Rating: NR 

Genre: Act 


28 YEARS LATER 

Fri, 6/20/25 WIDE 

Rating: NR 

Genre: Hor 



UNTITLED SONY/MARVEL LIVE 

ACTION 2025 

Fri, 6/27/25 WIDE 

Rating: NR 

Genre: Act/SF 

Specs: Imax 

I KNOW WHAT YOU DID LAST 

SUMMER 

Fri, 7/18/25 WIDE 

Stars: Jennifer Kaytin Robinson 

Rating: NR 

Genre: Thr/Hor 

ANIMAL FRIENDS 

Fri, 8/15/25 WIDE 

Stars: Ryan Reynolds, Jason Momoa 

Director: Peter Atencio 

Rating: R 

Genre: Ani 

SONY/BLUMHOUSE INSIDIOUS 

Fri, 8/29/25 WIDE 

Rating: NR 

Genre: Hor 

GOAT 

Fri, 2/13/26 WIDE 

Director: Tyree Dillihay 

Rating: NR 

Genre: Ani 

STREET FIGHTER 

Fri, 3/20/26 WIDE 

Rating: NR 

Genre: Act 

SONY PICTURES CLASSICS 

Tom Prassis 212-833-4981 

KNEECAP 


Stars: Naoise Ó Cairealláin, 

Liam Óg Ó Hannaidh 

Director: Rich Peppiatt 

Rating: R 

Genre: Dra 

BETWEEN THE TEMPLES 

Fri, 8/23/24 LTD 

Stars: Jason Schwartzman, Carol 

Kane 

Director: Nathan Silver 

Rating: NR 

Genre: Com 

UNIVERSAL 

818-777-1000 

SPEAK NO EVIL 

Fri, 9/13/24 WIDE 

Stars: James McAvoy, 

Mackenzie Davis 

Director: James Watkins 

Rating: NR 

Genre: Hor 

THE WILD ROBOT 

Fri, 9/27/24 WIDE 

Director: Chris Sanders 

Rating: NR 

Genre: Ani 

Specs: Imax 

UNTITLED UNIVERSAL 

EVENT FILM 2024 

Fri, 11/1/24 WIDE 

WICKED PART 1 

Fri, 11/22/24 WIDE 

Stars: Ariana Grande, 

Cynthia Erivo 

Director: Jon M. Chu 

Rating: NR 

Genre: Mus 

THE WOMAN IN THE YARD 

Fri, 1/10/25 WIDE 

Stars: Danielle Deadwyler, 

Russell Horsby 

Director: Jaume Collet-Serra 

Rating: NR 

Genre: Hor 

WOLF MAN 

Fri, 1/17/25 WIDE 

Stars: Christopher Abbott 

Director: Leigh Whannell 

Rating: NR 

Genre: Hor 

DOG MAN 

Fri, 1/31/25 WIDE 

Director: Peter Hastings 

Rating: NR 

Genre: Ani 

WITH LOVE 


Stars: Ke Huy Quan 

Director: Jonathan Eusebio 

Rating: NR 

Genre: Act 

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EVENT FILM 2025 1 

Fri, 2/14/25 WIDE 

Rating: NR 

DROP 

Fri, 4/11/25 WIDE 

Stars: Meghann Fahy, 

Brandon Sklenar 

Director: Christopher Landon 

Rating: NR 

Genre: Hor 

HOW TO TRAIN YOUR DRAGON 

Fri, 6/13/25 WIDE 

Director: Dean DeBlois 

Rating: NR 

Genre: Act 

M3GAN 2.0 

Fri, 6/27/25 WIDE 

Rating: NR 

Genre: Thr/Hor 

ALL-NEW JURASSIC WORLD 

EVENT FILM 

Wed, 7/2/25 WIDE 

Rating: NR 


THE KILLER’S GAME 

Fri, 9/13/24 WIDE 

THE BAD GUYS 2 


Stars: Sam Rockwell, 

Craig Robinson 

Director: Pierre Perifel 

Rating: NR 

Genre: Ani 

NOBODY 2 

Fri, 8/15/25 WIDE 

Stars: Bob Odenkirk 

Director: Timo Tjahjanto 

Rating: NR 

Genre: Act 

HIM 

Fri, 9/19/25 WIDE 

Stars: Marlon Wayans, 

Tyriq Withers 

Director: Justin Tipping 

Rating: NR 

Genre: Hor 

GABBY’S DOLLHOUSE: THE MOVIE 

Fri, 9/26/25 WIDE 

Stars: Laila Lockhart Kraner, Ryan 

Crego 

Rating: NR 

Genre: Ani 

THE BLACK PHONE 2 

Fri, 10/17/25 WIDE 

Stars: Ethan Hawke, Mason 

Thames 

Director: Scott Derrickson 

Rating: NR 

Genre: Hor 

WICKED PART 2 

Wed, 11/26/25 WIDE 

Stars: Ariana Grande, 

Cynthia Erivo 

Director: Jon M. Chu 

Rating: NR 

Genre: Mus 

FIVE NIGHTS AT FREDDY’S 2 

Fri, 12/5/25 WIDE 

Director: Emma Tammi 

Rating: NR 

Genre: Hor 

SOULM8TE 


Director: Kate Dolan 

Rating: NR 

Genre: Hor 



Fri, 1/16/26 WIDE 

Rating: NR 



Fri, 2/13/26 WIDE 

Rating: NR 

UNTITLED EXORCIST FILM 

DIRECTED BY MIKE FLANAGAN 

Fri, 3/13/26 WIDE 

Director: Mike Flanagan 

Rating: NR 

UNTITLED NEW ANIMATED 

FILM BASED ON THE WORLD 

OF SUPER MARIO BROS. 


Director: Aaron Horvath, 

Michael Jelenic 

Rating: NR 

Genre: Ani 

UNTITLED EVENT FILM 

DIRECTED BY STEVEN SPIELBERG 

Fri, 5/15/26 WIDE 

Director: Steven Spielberg 

Rating: NR 



Fri, 6/12/26 WIDE 

Rating: NR 



Wed, 7/1/26 WIDE 

Rating: NR 


ANIMATED EVENT FILM 2026 

Fri, 9/25/26 WIDE 

Rating: NR 

UNTITLED BLUMHOUSE 

EVENT FILM 2026 

Fri, 10/16/26 WIDE 

Rating: NR 

UNTITLED FOURTH FILM 

DIRECTED BY JORDAN PEELE 

Fri, 10/14/26 WIDE 

Jordan Peele 

Rating: NR 



Fri, 11/13/26 WIDE 

Rating: NR 



Wed, 12/23/26 WIDE 

Rating: NR 

VIVA PICTURES 

200% WOLF 

Fri, 8/23/24 WIDE 

Stars: Samara Weaving, 

Jai Courtney 

Director: Alexs Stadermann 

Rating: NR 

Genre: Ani 

SCARYGIRL 

Fri, 10/11/24 WIDE 

Stars: Anna Torv, Sam Neill 

Director: Ricard Russo & Tania 

Vincent 

Rating: NR 

Genre: Ani 



WARNER BROS. 

818-977-1850 

TRAP 


Stars: Josh Hartnett, Ariel Donoghue 

Director: M. Night Shyamalan 

Rating: NR 

Genre: Thr 

HORIZON: AN AMERICAN SAGA 

CHAPTER 2 

Fri, 8/16/24 WIDE 

Stars: Kevin Costner 

Director: Kevin Costner 

Rating: NR 

Genre: Wes/Dra 

BEETLEJUICE BEETLEJUICE 


Stars: Michael Keaton, Jenna 

Ortega 

Director: Tim Burton 

Rating: NR 

Genre: Com/Fan/Hor 

Specs: Imax 

JOKER: FOLIE À DEUX 

Fri, 10/4/24 WIDE 

Stars: Joaquin Phoenix, Lady 

Gaga 

Director: Todd Phillips 

Rating: NR 

Genre: Dra/Thr/Mus 

THE LORD OF THE RINGS: 

THE WAR OF THE ROHIRRIM 

Fri, 12/13/24 WIDE 

Director: Kenji Kamiyama 

Rating: NR 

Genre: Ani/Fan 

COMPANION 

Fri, 1/10/25 WIDE 

Stars: Sophie Thatcher, Jack Quaid 

Director: Drew Hancock 

Rating: NR 

MICKEY 17 

Fri, 1/31/25 WIDE 

Stars: Robert Pattinson, Naomi 

Ackie 

Director: Bong Joon Ho 

Rating: NR 

Genre: Act/Dra/SF 

Specs: Imax 

AN UNTITLED RYAN COOGLER 

EVENT FILM 


Stars: Michael B. Jordan 

Director: Ryan Coogler 

Rating: NR 

Genre: Dra 

ALTO KNIGHTS 

Fri, 3/21/25 WIDE 

Stars: Robert De Niro, Debra 

Messing 

Director: Barry Levinson 

Rating: NR 

Genre: Dra 

MINECRAFT 


Stars: Jason Momoa, Jack Black 

Director: Jared Hess 

Rating: NR 

Genre: Ani 

FLOWERVALE STREET 

Fri, 5/16/25 WIDE 

Stars: Anne Hathaway, Ewan 

McGregor 

Director: David Robert Mitchell 

Rating: NR 

Genre: Thr 

Specs: Imax 

UNTITLED NEW LINE 


Fri, 5/30/25 WIDE 

Rating: NR 



Fri, 6/20/25 WIDE 

Rating: NR 

SUPERMAN 

Fri, 7/25/25 WIDE 

Stars: David Corenswet, Rachel 

Brosnahan 

Director: James Gunn 

Rating: NR 

Genre: Act/ADv 

AN UNTITLED PAUL THOMAS 

ANDERSON EVENT FILM 


Stars: Leonardo DiCaprio, Sean 

Penn 

Director: Paul Thomas Anderson 

Rating: NR 

Genre: Dra 

Specs: Imax 

THE UNTITLED CONJURING FINALE 


Rating: NR 

Genre: Hor 

THE BRIDE! 

11/26/25 WIDE 

Stars: Christian Bale, Jessie 

Buckley 

Director: Maggie Gyllenhaal 

Rating: NR 

Specs: Imax 




WICKED 

Fri, 11/22/24 WIDE 

MORTAL KOMBAT 2 

Fri, 10/24/25 WIDE 

Karl Urban, Adeline Rudolph 

Director: Simon McQuoid 

Rating: NR 

Genre: Act 



Fri, 11/21/25 WIDE 

Rating: NR 

UNTITLED WB EVENT FILM 2025 

Fri, 12/19/25 WIDE 

Rating: NR 

WEAPONS 

Fri, 1/16/26 WIDE 

Josh Brolin, Julia Garner 

Director: Zach Cregger 

Rating: NR 

THE CAT IN THE HAT 


Stars: Bill Hader, Quinta Brunson 

Director: Alessandro Carloni, Erica 

Rivinoja 

Rating: NR 

Genre: Ani 

Specs: Imax 


HORROR FILM 2026 1 

Fri, 3/27/26 WIDE 

Rating: NR 

UNTITLED NL/ATOMIC MONSTER/ 

BLUMHOUSE EVENT FILM 

Fri, 4/17/26 WIDE 

Rating: NR 

Genre: Hor 

UNTITLED DC EVENT FILM 

Fri, 5/29/26 WIDE 

Rating: NR 



Fri, 6/19/26 WIDE 

Rating: NR 

SUPERGIRL: WOMAN OF 

TOMORROW 

Fri, 6/26/26 WIDE 

Stars: Milly Alcock 

Director: Craig Gillespie 

Rating: NR 


Specs: Imax 




Rating: NR 

UNTITLED NEW LINE EVENT FILM 

2026 3 


Rating: NR 


HORROR FILM 2026 2 

Fri, 9/11/26 WIDE 

Rating: NR 

Genre: Hor 



Fri, 11/20/26 WIDE 

Rating: NR 

UNTITLED WB/LEGENDARY/ 

DENIS VILLENEUVE EVENT FILM 

Fri, 12/18/26 WIDE 

Rating: NR 



Fri, 12/25/26 WIDE 

Rating: NR 

THE BATMAN PART II 

Fri, 10/2/26 WIDE 

Stars: Robert Pattinson 

Director: Matt Reeves 

Rating: NR 


Specs: Imax 

UNTITLED WB/LEGENDARY/ 

MONSTERVERSE FILM 

Fri, 3/26/27 WIDE 

Rating: NR 

MARGIE CLAUS 

Fri, 11/5/27 WIDE 

Stars: Melissa McCarthy 

Director: Ben Falcon & Damon 

Jones 

Rating: NR 

UNTITLED WB FAMILY SEQUEL 

Fri, 12/17/27 WIDE 

Rating: NR 

Genre: Fam 

WELL GO USA 

ENTERTAINMENT 

theatrical@wellgousa.com 

YOU GOTTA BELIEVE 

Fri, 8/30/24 LTD 

Stars: Luke Wilson, Greg Kinnear 

Director: Ty Roberts 

Rating: PG 

Genre: Fam 



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Barco BC 39 

Bay City Cargo 69 

The Boxoffice Company 30, 42, 49 

Cinema 360 53 

Cretors 47 

Digital Cinema United 37 

Fandango 35 

Gold Medal 63 

Irwin Seating 29 

Jacro 19 

Moving Image Technologies 6 

NCM 23 

Omniterm 58 

Paradigm 58 

Packaging Concepts 65 

Proctor 15 

RTS 67 

Sensible Cinema Software 71 

Spotlight Cinema Networks 27 

Telescopic Seating 

IFC, IBC 

VIP Seating 41 

Vista 32 

Image Credits & Acknowledgments 

Cover: Alexander Podshivalov/Adobe 

Stock 

Page 1: © 2024 TAS Rights Management 

Page 7: Photo Credit: Theo Kingma, Film 

Expo Group 

Page 8: Photo Couresty National 


Page 9: Photo Couresty National 


Page 10 (Top): Photo by Kevin Marple for 

Alamo Drafthouse 

Page 10: Photos by Kathy Tran for Alamo 

Drafthouse 

Page 11: Photos by Kathy Tran for Alamo 

Drafthouse 

Page 12: Photo Couresty Flix Brewhouse 

Page 16: Photo Courtesy Motion Picture 

Club 

Page 17: Photos Coutesy of Cinemark 


Expo Group 


Expo Group 


Expo Group 



Page 28: Photo by Jay Maidment. © 2024 

20th Century Studios / © and 2024 

MARVEL. 

Page 34: Photo Courtesy AMC Theatres 

Page 36: Photo Courtesy Regal 

Page 38: Photo Courtesy Cinemark 

Page 40: Photo Courtesy Cineplex 

Page 43 (Left): Photo Courtesy Marcus 

Theatres 

Page 43 (Right): Photo Courtesy B&B 

Theatres 

Page 44 (Left): Photo Courtesy Harkins 

Theatres 

Page 44 (Right): Photo Courtesy Santikos 

Entertainment 

Page 45 (Left): Photo Courtesy Malco 

Theatres 

Page 45 (Right): Photo Courtesy Emagine 

Entertainment 

Pages 50 - 52: Photos Courtesy Cineplex 

Pages 54 - 57: Photos Courtesy Marcus 

Theatres, Aaron Lemay/Adobe Stock 

Page 59: Courtesy of Lionsgate. Photo 

by Larry Horricks for Lionsgate. © 2024 

Lionsgate. All Rights Reserved. 

Page 60: Photo Courtesy of Fathom 

Events. © 2024 Sight & Sound. All Rights 

Reserved. 

Page 61: Photo Courtesy of Fathom 

Events 

Page 62: Courtesy of Disney/Pixar. © 

2023 Disney/Pixar. All Rights Reserved. 


by Liane Hentscher for Lionsgate. © 2024 

Lionsgate. All Rights Reserved. 

Page 66: Courtesy of Sony Pictures. © 

2023 CTMG, Inc. All Rights Reserved. 


by Csaba Aknay / © 2024 Lionsgate. All 

Rights Reserved. 

Page 70: Courtesy of Universal Pictures. © 

Universal Studios. All Rights Reserved. 


Websites 

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Targeted Emailing 

and more... 




St. Jude patient 

Eliza 

Big Screen. Bigger Cause. 

When St. Jude opened in 1962, childhood cancer was largely considered incurable. Since then, 

St. Jude has helped push the overall survival rate from 20% to more than 80%, and we won’t stop 

until no child dies from cancer. But we can’t do it without your powerful partnership. By pairing 

movie exhibitors with some of Hollywood’s brightest stars, St. Jude is harnessing the power of the 

silver screen to accomplish a truly marvelous mission: Finding cures. Saving children. ® 

For more information, please visit stjude.org/theaters 

or email chance.weaver@alsac.stjude.org. 

©2024 ALSAC/St. Jude Children’s Research Hospital (MCC-23083) 


24-PRNS-MCC-23083-TnG-BoxOfficeAds_PRINT-v03-approved.indd 3 

4/19/24 10:27 AM

:27 AM 


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boxoffice pro aug sept 2024

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