Retailers Forum August 2024
Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com
etailers CLOSING VOL. 44 NO. 04 AUGUST 2024 End of Summer Issue Connecting Connecting Wholesalers and and Retailers Retailers Since 1981Since 1981
- Page 2 and 3: OHIO KNIFE wholesale distributor 90
- Page 4 and 5: BRINGS BUYERS & SELLERS TOGETHER UN
- Page 6 and 7: Sell to over 60,000 stores through
- Page 8 and 9: ADVERTISING INFORMATION www.retaile
- Page 10 and 11: From the PUBLISHER Back-To-School &
- Page 12 and 13: WHAT’S HOT For more information,
- Page 14 and 15: RETAILING NEWS Small Business Optim
- Page 16 and 17: Page 16 AUGUST 2024 | RETAILERS FOR
- Page 18 and 19: STYLE IN FASHION INC. WEST-SIDE DES
- Page 20 and 21: Want More Info? Circle #15 on page
- Page 22 and 23: AUTHENTIC NEW DESIGNER HANDBAGS TOR
- Page 24 and 25: LARGEST COSTUME SELECTION IN USA! W
- Page 26 and 27: RINGS • BRACELETS • EARRINGS
- Page 28 and 29: forumworkshop SPEAK About Your bUsi
- Page 30 and 31: public speaking is knowledge about
- Page 32 and 33: ker would seek me out after my talk
- Page 34 and 35: come easily. An eighth grade drama
- Page 36 and 37: etter practice speaking in public i
- Page 38 and 39: tional magazine publishing and book
- Page 40 and 41: the catalog to find speakers on spe
- Page 42 and 43: forumworkshop Tie Into Your Chamber
- Page 44 and 45: Making the leap from an arena where
- Page 46 and 47: forumworkshop Rather than give a ha
- Page 48 and 49: “Initially, I spoke for just an h
- Page 50 and 51: teaching college. “But it’s imp
etailers<br />
CLOSING<br />
VOL. 44 NO. 04<br />
AUGUST <strong>2024</strong><br />
End of Summer Issue<br />
Connecting Connecting Wholesalers and and <strong>Retailers</strong> <strong>Retailers</strong> Since 1981Since 1981
OHIO<br />
KNIFE<br />
wholesale distributor<br />
909 EAST WAYNE STREET, SUITE 119 • CELINA, OH 45822<br />
Visit Our Website:<br />
www.OhioKnifeSales.com<br />
Apply for Dealership Online<br />
PHONE: 419.549.8200<br />
KNIVES • SWORDS • SHARPENERS • ACCESSORIES • HUNTING BLINDS & MORE<br />
NEW PRODUCTS ADDED WEEKLY • LIMITED QUANTITIES ON ALL SALE ITEMS<br />
FREE Shipping on your First Order of $ 100.00 or More When You Mention This AD!<br />
CALL FOR SPECIAL PRICING DEALS!<br />
WE are a full line distributor for all the many brands we carry.<br />
We also have a full complement of Cold Steel Blowguns and Accessories.<br />
OHIO KNIFE-Auto<br />
Button Imitation Bone<br />
SPECIAL<br />
Item#: A238BO<br />
$<br />
6.99<br />
OHIO KNIFE-Italian Style 9”<br />
Stiletto Ivory SPECIAL<br />
Item#: IS10IV<br />
$<br />
9.97<br />
OHIO KNIFE-<br />
Automatic Schrade<br />
Auto Black SPECIAL<br />
Item#: ASC60BT<br />
$<br />
19.99<br />
OHIO KNIFE-Folding<br />
Hunter Auto Black G10<br />
SPECIAL-Item#: BK14BK<br />
$<br />
28.99<br />
OHIO KNIFE-OTF Damascus<br />
Pattern Blue Blade SPECIAL<br />
Item#: MOTF-80BLD<br />
$<br />
24.99<br />
Cold Steel-SRK Compact<br />
SPECIAL-Item#: CS49LCKD<br />
$<br />
26.98<br />
OHIO KNIFE-Teal Mini<br />
OTF Stiletto Blk Bld<br />
Item#: T94-TEAL<br />
$<br />
7.99<br />
Cold Steel-<br />
Big Boar<br />
Item#:<br />
CSB6255TZ<br />
$<br />
35.72<br />
SCHRADE -Imperial IMP16S Stoc<br />
Item #: SCIMP16S<br />
SPECIAL $ 5.50<br />
SCHRADE Old Timer Splinter Car • Item #: SC24OT<br />
$<br />
16.26<br />
Smith & Wesson<br />
S&W M325 Revolver Knife<br />
Item #: SW1168583<br />
$<br />
22.31<br />
SCHRADE<br />
Old Timer 94OT<br />
Item #: SC94OT<br />
SPECIAL $ 11.49<br />
Cold Steel-<br />
Long Range<br />
Bamboo<br />
Item#:<br />
CSB6255BB<br />
$<br />
9.99<br />
STEAMBOW Steambow AR-6<br />
Stinger II Comp. Item #: SB0414<br />
SPECIAL $ 132.50<br />
HOT NEW ITEM!<br />
KABAR Becker<br />
Black Harpoon<br />
Item#:<br />
KB0018BK<br />
$<br />
83.57<br />
Smith & Wesson<br />
S & W SW911B-1st Re<br />
Item #: SW911B<br />
$<br />
41.90<br />
KABAR KA-BAR 1258 Short Black • Item #: KB1258<br />
$<br />
57.51<br />
KABAR TDI Investigator<br />
Item#: KB1493<br />
$<br />
32.75<br />
Rite Edge Money Clip-2.5 in. Black WITH<br />
Item#: SZ210649<br />
SPECIAL $ 2.59<br />
KABAR KA-BAR 1217 Full Size USMC K • Item #: KB1217<br />
$<br />
77.08<br />
STEAMBOW Steambow AR-6 Stinger II Tacti<br />
Item #: SB0376 SPECIAL $ 164.50<br />
SOG SOG SOGFARI-10” Tanto Machet-Item #: MC04-N<br />
SPECIAL $ 17.98<br />
Warehouse Full • Order by 2:00pm Eastern time • Ships Same Day!<br />
PRICES SUBJECT TO CHANGE WITHOUT NOTICE<br />
Page 2 AUGUST <strong>2024</strong> | RETAILERS Want FORUM More Info? MAGAZINE<br />
Circle #04 on page 11 • www.Vendor411.com<br />
KABAR Field Kit Spork/knife<br />
Item#: KB9909MIL<br />
$<br />
16.15<br />
SOG SOG-Poweraccess-Black<br />
Item#: PA1002-CP<br />
SPECIAL $ 36.98
Want More Info? Circle #11 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 3
BRINGS<br />
BUYERS & SELLERS TOGETHER UNDER ONE ROOF AT LVCC<br />
The leading wholesaler and supplier brands<br />
will come together at ASD Marketweek,<br />
<strong>August</strong> 4th - <strong>August</strong> 7th, <strong>2024</strong> in a distinct trade<br />
show experience for thousands of exhibitors in<br />
the style and beauty, jewelry, gift, toy, and value<br />
categories.<br />
The ASD shows provide a unique environment<br />
where buyers and sellers come together to do<br />
business. By having the entire show under one roof<br />
at the Convention Center it makes it convenient<br />
for attending buyers to cover more exhibits and<br />
spend more time with the exhibitors to make their<br />
purchases. The show continues to evolve and<br />
improve by separating product categories such as<br />
gift, toy, fashion and general merchandise making<br />
it easier than ever for buyers to pinpoint specific<br />
areas to see the products they are interested in.<br />
In addition, the show will offer seminars on topics of<br />
interest to the current retail environment including<br />
social media, search engine strategies, e-commerce<br />
and global sales strategies. All seminars will take<br />
place on site at the Las Vegas Convention Center.<br />
For over 63 years, ASD Marketweek has been serving<br />
the unique community of buyers and sellers in the<br />
wholesale and mass retail arenas. The show will<br />
take place from <strong>August</strong> 4th - <strong>August</strong> 7th, <strong>2024</strong> at the<br />
Las Vegas Convention Center and is expected to<br />
draw over 45,000 buyers including large chain<br />
retail stores, independent retailers, online retailers,<br />
distributors, boutique franchisers, mall carts and<br />
kiosks. The show offers the most comprehensive<br />
selection of general merchandise under one roof<br />
in the country.<br />
<strong>Forum</strong> Publishing Company just celebrated its 43 rd Anniversary in May and has been a proud Media Sponsor of the<br />
ASD Marketweek since 1981. We welcome all exhibitors and attendees to the show and look forward to seeing you there!<br />
Page 4 AUGUST <strong>2024</strong> | RETAILERS FORUM MAGAZINE
This is a Buying Guide for<br />
RETAIL STORE OWNERS<br />
Presented within the pages are the latest offerings from the country’s<br />
leading merchandise wholesalers. The advertisers herein sell strictly<br />
wholesale and require that you purchase with the intent of reselling<br />
through retail channels.<br />
HOW TO USE THIS DIRECTORY<br />
☛ Locate the products that interest you.<br />
See our product directory located on<br />
pages 6 & 7.<br />
☛ Make direct contact with advertiser.<br />
Most will have catalogs and price lists<br />
for you.<br />
☛ Order your merchandise, which will be<br />
shipped directly to your store.<br />
CLICK ON BANNERS<br />
IN SELECT ADS<br />
Want More Info? Circle #09 on page 11 • www.Vendor411.com<br />
TO GET FREE CATALOGS/PRICING<br />
FORUM PUBLISHING COMPANY<br />
383 East Main Street, Centerport, NY 11721<br />
www.<strong>Retailers</strong><strong>Forum</strong>.com<br />
CONTACT US:<br />
TEL: 1-800-635-7654<br />
FAX: 631-754-0630<br />
Email: <strong>Forum</strong>Publishing@gmail.com<br />
RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 5
Sell to over 60,000<br />
stores through <strong>Forum</strong><br />
631/754-5000<br />
DRESS UP FOR<br />
PROFITS!<br />
Every Day’s A Treat!<br />
COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!<br />
WHOLESALE<br />
Costume Club<br />
www.USACostumers<br />
See our USACostumers.com<br />
ad on page 24<br />
Light Up Without<br />
Lighting Up!<br />
Full Service Wholesaler • We Ship Worldwide<br />
LOGIC • WHOLESALE<br />
Kits<br />
• E-Liquids<br />
• Disposables<br />
• Atomizers<br />
see our ad on page 67<br />
H2 E-Cig Round<br />
Mouth Atomizer<br />
$1.85<br />
5mL Bottle<br />
E- Liquid E-Juice<br />
for E-Cig $1.30<br />
E-Case w/2<br />
Cigarettes + 1 USB<br />
Charger $10.50<br />
E-Cig kit Includes 1 cig,<br />
10cartridges, Wall, USB,<br />
Car Chargers $6.50<br />
BLING IT ON!<br />
HipWholesale.com<br />
See our ad on Page 55<br />
SMALL<br />
BUSINESS<br />
CONSULTING<br />
<strong>Forum</strong>BA.com<br />
Ad on Page 68<br />
100’S IN STOCK<br />
All Occassions<br />
Fast Same Day Shipping<br />
Flat Rate Delivery<br />
Electronic<br />
Cigarettes<br />
• E-Cig Batteries<br />
Round Mouth E-Cig<br />
3.5ml Atomizer Set<br />
w/Coil Heads $3.83<br />
• E-Cig Accessories<br />
TIME MAKES MONEY<br />
TIME<br />
WHOLESALERS<br />
SHISHA Zero<br />
Nicotine Disposable<br />
E-Cig $3.45<br />
www.Lightecig.com<br />
see our ad on Page 27<br />
We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE<br />
SNEAKY SAVINGS ON SNEAKERS<br />
See Our Ad on Pg 53<br />
Does anybody<br />
read these?<br />
CALL 631-754-5000 and<br />
you’ll get a FREE 3-mo.<br />
subscription!<br />
Congratulations to<br />
STEVE’S BEST IT SERVICES<br />
Phoenix, AZ<br />
ADVERTISERS<br />
INDEX<br />
AUGUST <strong>2024</strong><br />
PLEASE PATRONIZE THE LEADING WHOLESALERS<br />
WHO ADVERTISE IN<br />
RETAILERS FORUM MAGAZINE<br />
THE TRUSTED BUYING SOURCE FOR RETAIL STORES!<br />
ADVERTISING<br />
FORUM AD RATES .......... 09<br />
APPAREL<br />
1 STOP WHOLESALE. ........ 21<br />
BLANK TEES. ............... 48<br />
BOUTIQUE CLOSEOUTS ...... 69<br />
CLOTHINGWARE ............ 75<br />
DD BULK ................... 56<br />
FASHIONABLE SALES. ....... 71<br />
FLIRTY WHOLESALE ......... 42<br />
HEAVENLY SUITS ............ 18<br />
SCARF WAREHOUSE. ........ 83<br />
STYLE IN FASHION .......... 18<br />
STYLISH PLUS .............. 59<br />
T SHIRT REP ................ 87<br />
UIN DEALS ................. 47<br />
USACOSTUMERS.COM ....... 24<br />
ASSORTED ITEMS<br />
AUCTION FINDER. ........... 50<br />
BEAN WHOLESALERS ....... 38<br />
CLOSEOUTS FOR SALE ...... 65<br />
DINO DROPSHIP. ............ 81<br />
DOBA DROPSHIP ............ 61<br />
EVERYTHING CLOSEOUTS. ... 36<br />
EZ DROPSHIP ............... 58<br />
FIND IT ASIA ................ 86<br />
HARNEL INC. ............... 13<br />
HEAVENLY WHOLESALE. ..... 44<br />
MEGA UBID ................. 46<br />
RAMSONS IMPORTS ......... 15<br />
RUSH SUPPLIERS ........... 24<br />
TOP TEN WHOLESALE ....... 79<br />
BOOKS<br />
AUCTION BOOK ............. 80<br />
BUYERS CONTACTS ......... 89<br />
CLOSEOUT DIRECTORY ...... 84<br />
HIDDEN WEALTH ............ 82<br />
TRADE PUBLICATIONS ..... 92-98<br />
WHOLESALE SOURCE BOOK ... 88<br />
CELLULAR<br />
CELLCITY.BIZ ............... 51<br />
WHOLE-CELL ............... 33<br />
COMPUTERS<br />
REFURB SHOPS. ............ 62<br />
CONSUMER ELECT.<br />
FIND IT CHINA. .............. 23<br />
CREDIT CARD<br />
PROCESSING<br />
EXP MERCHANT. ............... 41
#1<br />
BUYING GUIDE<br />
FOR RETAIL STORES!<br />
DISPLAY/SUPPLIES<br />
& SERVICES<br />
AVVO ADVISORS ............ 22<br />
CC WAREHOUSE ............ 77<br />
DISPLAY BY CHOICE ......... 29<br />
E-STORE BUILDERS ......... 64<br />
E STORE SIGNS ............. 49<br />
E-STORE SITES ............. 26<br />
FB CAMPAIGNS ............. 72<br />
FORUM ADVISORS. .......... 68<br />
KWIK INC. .................. 70<br />
PAYROLL HELPER ........... 62<br />
PROTECTION PLANS. ........ 74<br />
RETAILERS BANK ........... 40<br />
SALES GROUP BAGS ........ 54<br />
SETON SIGNAGE ............ 87<br />
WHOLESALESOURCES.COM ....<br />
INSIDE BACK COVER<br />
DROPSHIPPERS<br />
DINO DROPSHIP. ............ 81<br />
DOBA DROPSHIP ............ 61<br />
EZ DROPSHIP ............... 58<br />
E-CIGARETTES &<br />
SMOKE SHOP ITEMS<br />
3’x5’Embroidered Flags $14.00 Each<br />
LIGHT E CIG ................ 43<br />
View our 148 page Catalog online !<br />
www.RIOhio.com<br />
LOGIC WHOLESALE ......... 67<br />
Belt Buckles $18.00 dz<br />
USA VAPE DEALS ........... 31<br />
$36.00 dz<br />
Hat Pins $6.00 dz<br />
$18.00 dz<br />
$9.00 dz<br />
FOOTWEAR 5” Patches $36.00 dz<br />
$39.00 dz<br />
SNEAKER CLEARANCE ...... 53<br />
Tri-Fold<br />
$36.00 dz<br />
$5.00 Each<br />
Garden Flags<br />
$48.00 dz<br />
Metal Signs<br />
$5.50 Each<br />
HANDBAGS<br />
3’x5’Embroidered Flags<br />
$14.00 Each<br />
Playing Cards<br />
$18.00 dz<br />
$24.00 dz<br />
$21.00 dz<br />
Leather Wallets $5.50 each<br />
$21.00 dz<br />
BAG $36.00 CLOSEOUTS ut 72 pcs ...........<br />
Magnets 3”x8” $18.00<br />
57<br />
dz<br />
BAG VENDORS. ............. 22<br />
Garden Flags WindSocks<br />
48.00 dz $48.00 dz<br />
12”x18” Metal Signs<br />
$5.50 Each<br />
HEALTH & BEAUTY<br />
DE SOAP FRAGRANCES ...... 03<br />
Belt Buckles<br />
$42.00 dz<br />
DE SOAP FRAGRANCES ...... 19<br />
HOME & HOUSEWARE<br />
DAKOTA STEEL ART .......16/17<br />
MERCHANDISE REP ......... 30<br />
RUG PROFITS. .............. 73<br />
JEWELRY/ACCESSORIES<br />
BLING WHOLESALER .............37<br />
BODY CANDY HQ .......BACK COVER<br />
BUND JEWELRY. .................63<br />
HIP WHOLESALE .................55<br />
JEWEL CLEARANCE ..............26<br />
JEWELRY MINERS ................78<br />
SHAKE WHOLESALE. .............34<br />
UNIVERSE WHOLESALE ...........45<br />
Min.Order<br />
$150.00<br />
Metal Sign<br />
$4.75 each<br />
$48.00 dz<br />
$30.00 dz<br />
12” Metal Signs<br />
$5.00 Each<br />
Patches $18.00 dz<br />
Belt Buckles<br />
$36.00 dz<br />
$4.50 Each<br />
NOVELTIES<br />
3pc Magnet<br />
$5.25 Each<br />
CARTOON CONCEPTS ....... 66<br />
$42.00 dz<br />
Metal Plates<br />
$27.00 dz<br />
8” x 12” Parking Sign $18.00 dz<br />
$15.50 Each<br />
COOL GLOWING. ............ 25<br />
NOVELTY SELLER ........... 39<br />
PET PRODUCTS<br />
CLOSEOUT PET ............. 20<br />
8” x 12” Metal Signs<br />
$39.00 dz<br />
PPE SUPPLIES<br />
PPE STOCKROOM ........... 32<br />
R/C & TOYS<br />
$4.00 each<br />
RC VARIETY ................ 35<br />
Leather Bracelet $18.00 dz<br />
SOARING RC. ............... 60<br />
1ut/5 dz Mood Rings $33.00 unit<br />
Advertise in<br />
Metal Sign<br />
12”X18” $5.75 Each<br />
See Page 9<br />
12”x18” Metal Sign $5.25 each<br />
BUSINESS BOOKS<br />
www.BizBooks.org<br />
STYLE IN FASHION<br />
$36.00 ut/72pcs<br />
$15.00 dz<br />
Stylish & Fashionable<br />
Fashions<br />
from Around<br />
the World<br />
$6.00 dz Hat Pins Also<br />
See our Ad on Page 18<br />
sold by the<br />
Gigantic dozen! Selection<br />
of Variety Goods<br />
SPECIAL $15.00 FEATURES<br />
dz<br />
36 pcBiker Ring<br />
$24.00 dz<br />
Best Friend Necklace<br />
RAMSON’S<br />
$39.00 unit<br />
$24.00 dz/sets<br />
See our Ad on Page 15<br />
$7.00 Each<br />
FORUM WORKSHOP ......... 28<br />
READER RESPONSE ......... 11<br />
RETAILING NEWS. ........... 14<br />
WHAT’S HOT ................ 12<br />
SPORTING GOODS<br />
OHIO KNIFE. .................02<br />
TRADE SHOWS<br />
ASD OVERVIEW ..............04<br />
THE MARKET CENTER ........18<br />
WATCHES & CLOCKS<br />
TIME WHOLESALERS ........ 27<br />
WATCH DEALERS ........... 20<br />
WEDDING ITEMS<br />
SMARTEST BARGAIN ........ 76<br />
WELCOME NEW READERS!<br />
DROPSHIP TO PROFITS!<br />
Tri- Color Necklace $18.00 dz<br />
1000’s of Items<br />
See our ad on Page 61<br />
WHOLESALERS:<br />
Increase Your Sales<br />
By Advertising Here!<br />
631-754-5000<br />
WIND SPINNERS<br />
Sells Like<br />
A Breeze!<br />
DAKOTA STEEL<br />
See Our Ad on Pgs. 16/17<br />
VISIT FORUM ON<br />
THE INTERNET<br />
View our latest books at<br />
www.bizbooks.org<br />
WE HAVE BUYERS<br />
Databases for ALL Industries<br />
www.BuyersContacts.com
ADVERTISING INFORMATION<br />
www.retailersforum.com<br />
VOL 28 NO. 2<br />
JUNE 2008<br />
MARKETING TIPS!<br />
MERCHANDISE SOURCES<br />
RETAILING TIPS<br />
SELL LIKE AN<br />
EGYPTIAN!<br />
Reach Active Buyers with our Print Readership<br />
Plus over 265,000+ Page Views Monthly Online<br />
✔ Apparel and Accessory Stores<br />
✔ Card and Gift Stores<br />
✔ Discount and Dollar Stores<br />
✔ Distributors and Jobbers<br />
✔ General Merchandise Stores<br />
✔ Internet On Line Stores<br />
✔ Mail Order Catalog Sales<br />
✔ Novelty and Toy Stores<br />
✔ On Line Stores<br />
✔ Resort and Souvenir Stores<br />
✔ Sporting Goods Stores<br />
✔ Variety Merchandise Stores<br />
✔ Wholesalers<br />
ESTABLISHED IN 1981 as a buying source for store<br />
owners and wholesalers, <strong>Retailers</strong> <strong>Forum</strong> offers advertisers<br />
a large national circulation to showcase their products<br />
and services. Many of our readers are located in rural<br />
areas where access to merchandise is difficult, making our<br />
magazine indispensable to their buyers.<br />
Through our unique direct mail and trade show<br />
circulation we constantly rotate our mailing lists, adding<br />
new stores monthly enabling us to deliver new, fresh<br />
buyers each and every month you advertise with us.<br />
In addition to your print ad, your company will be<br />
featured in our digital on line monthly version at<br />
www.RFmagazine.com. Our online magazine produces<br />
over 265,000+ page views monthly for our advertisers,<br />
which is in addition to our print and mail distribution.<br />
Your online ad will link to your website and email<br />
address and we provide unlimited transfers from our<br />
readers into your website 24/7.<br />
FORUM PUBLISHING COMPANY<br />
383 East Main Street, Centerport, NY 11721<br />
www.<strong>Retailers</strong><strong>Forum</strong>.com<br />
CONTACT US:<br />
TEL: 1-800-635-7654<br />
FAX: 631-754-0630<br />
Email: <strong>Forum</strong>Publishing@gmail.com<br />
Page 8 AUGUST <strong>2024</strong> | RETAILERS FORUM MAGAZINE
etailers<br />
ADVERTISING RATES<br />
AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES<br />
1⁄8 Page $400 $300 $275 $250<br />
¼ Page $525 $425 $400 $350<br />
½ Page $625 $525 $500 $450<br />
Full Page $850 $750 $700 $650<br />
2 Pages $1,350 $1,250 $1,150 $1,050<br />
Prices shown per month, above rates include full color printing<br />
ADVERTISING SPECS<br />
1⁄8 Page: 2¼" high x 3¼" wide<br />
¼ Page: 4‚" high x 3¼" wide<br />
½ Page:<br />
Full Page:<br />
Email or provide CD of ad in exact dimensions as JPG, TIF or preferred<br />
PDF format in CMYK color, 300 dpi resolution only<br />
✔ Monthly print and mail magazine<br />
✔ Online magazine and search marketing<br />
✔ Distribution at top trade shows<br />
4‚" high x 7" wide or<br />
9½" high x 3¼" wide<br />
9½" high x 7" wide<br />
FULL MARKETING PROGRAM INCLUDED >><br />
Printed Magazine<br />
• Your ad is featured in our<br />
printed magazine circulated to<br />
buyers across the USA. Includes<br />
distribution at industry’s top trade<br />
shows.<br />
Complete Digital Magazine<br />
• Your ad runs on-line at<br />
www.RFmagazine.com<br />
• Over 265,000+ monthly<br />
page views<br />
• Active link to your website<br />
Phone APP<br />
• Your company included in our free<br />
iPhone and Android APP. Imagine<br />
YOUR company right<br />
on the buyers phones!<br />
Reader Response<br />
• Generates leads from buyers interested<br />
in your products through a<br />
code placed in<br />
your ad and on-line at<br />
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• Saturation marketing coverage on<br />
our new wholesale portal: www.<br />
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TOP INDUSTRY TRADE SHOWS <strong>2024</strong><br />
JANUARY<br />
Atlanta Gift Fair<br />
Los Angeles Market Week<br />
Philadelphia Gift & Variety Show<br />
Seattle Gift Show<br />
The Merchandise Center, IL<br />
FEBRUARY<br />
ASD Marketplace Las Vegas Show<br />
Louisville Gift Show<br />
Magic Sourcing Show<br />
New York Toy Fair<br />
Off Price Specialist Show<br />
Rocky Mountain Gift Show<br />
MARCH<br />
Atlanta Spring Gift Show<br />
California Marketplace<br />
Dallas Apparel & Accessories Show<br />
Greensboro Gift & Jewelry Show<br />
The Merchandise Center, IL<br />
APRIL<br />
Hawaii Merchandise Expo<br />
The Merchandise Center, IL<br />
MAY<br />
Las Vegas Licensing Show<br />
New Orleans Gift & Jewelry Show<br />
Northern Michigan Gift & Souvenir Show<br />
Off Price Show NY TBD<br />
The Merchandise Center, IL<br />
JUNE<br />
Dallas Gift & Variety Show<br />
Greensboro Gift & Jewelry Show<br />
LA Fashion Market<br />
JULY<br />
Atlanta Gift & Home Furnishings<br />
California Marketplace<br />
Philadelphia Gift & Variety Show<br />
The Merchandise Center, IL<br />
AUGUST<br />
ASD Market Week<br />
Biloxi Wholesale Show<br />
Louisville Gift Show<br />
Off Price Specialist Show<br />
New Orleans Gift & Jewelry Show<br />
Rocky Mountain Gift Show TBD<br />
St. Louis Gift Show<br />
SEPTEMBER<br />
Asia America Wholesale Show<br />
Dallas Home & Gift Show<br />
Greensboro Gfit & Jewelry Show<br />
Hawaii Gift Show<br />
Norton’s Gift & Variety Show<br />
Philadelphia Candy & Gift Show<br />
The Merchandise Center, IL<br />
OCTOBER<br />
Dallas Apparel & Accessories Show<br />
Las Vegas Souvenir & Gift Show<br />
The Merchandise Center, IL<br />
NOVEMBER<br />
Gatlinburg Gift Show<br />
Hawaii Merchandise Expo<br />
New Orleans Gift & Jewelry Show<br />
Smoky Mountain Variety<br />
DECEMBER<br />
Grand Strand Gift & Variety Show<br />
Greensboro Gift & Jewelry Show<br />
The Merchandise Center, IL<br />
Our Large Holiday Issue Hits The Mails Before Thanksgiving to<br />
Maximize Advertisers Results!<br />
We provide physical magazines at shows or email free<br />
digital magazine to attendees using Attendee database lists.<br />
* Show schedules are subject to change without notice.
From the<br />
PUBLISHER<br />
Back-To-School & Back To<br />
Summer Trade Shows<br />
RETAILERS are starting to market backto-school<br />
as the summer is mid-way<br />
through. It is time to shake the sand from<br />
your sandals and start planning for the new<br />
season. The season that often equates to a<br />
bulk of most retailers annual sales.<br />
TRADITIONALLY back-to-school kicks<br />
off the largest sales volume since the<br />
passing of mothers and father’s day. After a<br />
summer that is often slow for retailing, we<br />
now gear up for the start of the best times<br />
to come.<br />
AUGUST is the start of school buying<br />
frenzy as students and parents scurry<br />
around to get supplies for their children of<br />
all ages. The highest spending is done for<br />
college-bound students who will require<br />
everything for their dorm or apartments.<br />
This is a great sales opportunity for<br />
retailers who specialize in house and home<br />
merchandise.<br />
YOUR store needs to be prepared for the<br />
onslaught of shoppers, many of whom<br />
will be last minute stocking up right after<br />
sending their students off to school. Make<br />
sure that you have enough inventory.<br />
Don’t be a day late and a dollar short. The<br />
season is fast and furious and you need to<br />
capitalize on it.<br />
BUYING patterns also indicate that<br />
apparel sales are the heaviest in late<br />
summer as most back-to-school outfits are<br />
purchased well before the school bell rings<br />
>> ON-LINE SOURCING<br />
on the first day. Be ready at your stores as<br />
the bulk of buying will be at this time with<br />
shoppers dropping the most money early<br />
on. Often, they do not return till a month<br />
or so into the school season to “fill in,” so<br />
make sure your salespeople are on their<br />
best game.<br />
WHOLESALERS are well stocked and<br />
ready to supply your business. Ordering<br />
early gives you more time to sell through<br />
your inventory and not get stuck with<br />
surplus. Many of our advertisers right here<br />
have low or no minimums so you can<br />
mix up a wide variety of goods when<br />
purchasing.<br />
PROMOTIONS work great for backto-school.<br />
Order up some inexpensive<br />
pencil cases, pen sets, notebooks and<br />
backpacks and offer freebies with any $25<br />
purchase. Promos cost a lot less than cashoff<br />
discounts. Keep your money in your<br />
registers.<br />
SPEAKING of promoting, we are in the<br />
best season for trade shows. <strong>Forum</strong> will<br />
be circulating our magazine to buyers at<br />
several of our country’s top trade shows<br />
over the next couple of months. We are<br />
proud media sponsors of ASD Marketweek<br />
since 1981 and look forward to sharing our<br />
magazine with al incoming buyers.<br />
See you at the show!<br />
The entire issue of<br />
<strong>Retailers</strong> <strong>Forum</strong> Magazine<br />
is posted on-line at<br />
www.<strong>Retailers</strong><strong>Forum</strong>.com<br />
Includes: Website Links *<br />
E-Mail Links * Printable PDF’s<br />
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FROM ANYWHERE 24/7<br />
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FORUM<br />
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ART DIRECTION<br />
Gregory Stevens<br />
Martin Stevens<br />
OVERSEAS OFFICE<br />
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+31-23-531-90-22<br />
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1981-<strong>2024</strong><br />
RETAILERS FORUM is published monthly at $75/year USA,<br />
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Entire contents copyright ©<strong>2024</strong> by <strong>Forum</strong> Publishing.<br />
Publisher assumes no responsibility for contents herein.<br />
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etailers<br />
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➥<br />
APPAREL<br />
❑ All Advertisers in APPAREL<br />
❑ 13. Capsmith<br />
❑ 14. Style In Fashion<br />
BUSINESS SERVICES<br />
❑ All Advertisers in BUSINESS SERVICES<br />
❑ 24. <strong>Forum</strong> Business Advisors<br />
COLLECTIBLES<br />
❑ All Advertisers in COLLECTIBLES<br />
❑ 03. Patter’s Collectibles<br />
CREDIT CARD PROCESSING<br />
❑ All Advertisers in CREDIT CARD PROCESSING<br />
❑ 68. EXP Merchant<br />
ELECTRONICS<br />
❑ All Advertisers in ELECTRONICS<br />
❑ 08. Surplus Giant<br />
GENERAL & VARIETY<br />
❑ All Advertisers in GENERAL & VARIETY<br />
❑ 02. Harnel Inc. Party Goods<br />
❑ 07. Ramsons<br />
❑ 06. Stain Imaging<br />
Look For Reader Response Banner in Our ADS!<br />
Want More Info? Circle #00 on page 00 • www.Vendor411.com<br />
ADVERTISER INDEX<br />
HEALTH & BEAUTY<br />
❑ All Advertisers in HEALTH & BEAUTY<br />
❑ 11. De Soap Fragrances<br />
HOME & HOUSE<br />
❑ All Advertisers in HOME & HOUSE<br />
❑ 23. Dakota Steel Art<br />
❑ 21. Sanders Collection<br />
JEWELRY & ACCESSORIES<br />
❑ All Advertisers in JEWELRY & ACCESSORIES<br />
❑ 09. Puka Creations<br />
❑ 16. Tropical Traders<br />
NOVELTIES/TOYS<br />
❑ All Advertisers in NOVELTIES & TOYS<br />
❑ 10. Novelty Toys<br />
PET PRODUCTS<br />
❑ All Advertisers in PET PRODUCTS<br />
❑ 15. Closeout Pet<br />
SELF DEFENSE ITEMS<br />
❑ All Advertisers in SELF DEFENSE ITEMS<br />
❑ 12.<br />
Bestex<br />
SPORTING GOODS<br />
❑ All Advertisers in SPORTING GOODS<br />
❑ 04. Ohio Knife<br />
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➥
WHAT’S HOT<br />
For more information, contact:<br />
www.PattersCollectibles.com<br />
For more information, contact:<br />
www.BlingWholesaler.com<br />
For more information, contact:<br />
www.<strong>Forum</strong>123.com<br />
Tel: 1-631-754-5000<br />
Page 12 AUGUST <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />
COLLECTIBLES ARE BIG SELLERS<br />
THERE has always been a great market for collectibles of all types but when<br />
you can fi nd sports team merchandise that is authentic and offi cial, you have hit the<br />
jackpot!<br />
AT Patters’s Collectibles you will get the best selection of apparel,<br />
novelty items and collectibles to offer your shoppers a great variety.<br />
They have merchandise for all major sports teams from many sports<br />
including baseball, basketball and hockey.<br />
THE company has just updated their website which is better<br />
than ever and makes ordering online easy as possible. With shipping<br />
within 24-48 hours you can offer your customers a great variety of<br />
merchandise that will ring up your registers!<br />
THE hot special for this month is a tremendous assortment of<br />
licensed logo caps at great wholesale prices.<br />
BLING IT ON!<br />
HIP hop style is never out of style! Big ice jewelry, watches, chains are always<br />
big sellers. BLING has a celebrity clientele who appreciate the fi nest quality<br />
jewelry and accessories which is why they are so popular worldwide.<br />
WITH many years of customer satisfaction, All of their gold chains and pieces<br />
are made from 14k or 18k solid gold, with retro rose gold and cool white gold<br />
options available. They also create some pieces in harder 10k gold for added<br />
durability. Many of their chains, bracelets, and pendants can be iced out with pavé<br />
diamonds to add a little extra bling to your look.<br />
BLING is a great resource for you to add a fresh and fast-selling line of the<br />
latest jewelry and watches to your store or website. With fast shipping from the<br />
east coast and a easy to navigate website Bling gives you the advantage.<br />
THIS month special hot deal pictured here is their 10K gold pinkie ring<br />
for men, top quality weighing in at a whopping 8.3 grams. Fully warranty and<br />
assurances, the special price is just 895.00.<br />
BUY BELOW WHOLESALE<br />
NOW more than ever it is important to buy products at the sharpest possible<br />
prices so you can make more margins when you resell at your store or online<br />
site. With the costs of goods increasing so rapidly it is harder than ever to<br />
follow the double mark-up rule that was the gold standard or retailing. We<br />
have had to become much more competitive to make sales and part of that<br />
is not being able to get the mark-ups we need.<br />
THAT was until now! <strong>Forum</strong> Publishing has released the new<br />
CLOSEOUT DIRECTORY and Coursebook that lists (by merchandise<br />
category), companies that specialize in closeout priced goods. These are<br />
products that can be overstock, overruns, discontinued goods, store<br />
returns and product changes.<br />
CLOSEOUT merchandise can be bought 25-75% off regular wholesale<br />
prices and will improve your bottom line by mixing these goods into your<br />
lines. The Closeout Directory is just $29.95 in print or PDF versions.
YOUR WHOLESALE PARTY HEADQUARTERS<br />
Gifts<br />
Toys<br />
PLUSH ANIMALS<br />
BALLOONS<br />
Mylar<br />
Balloons<br />
from<br />
39¢<br />
Also<br />
Jumbo<br />
Number<br />
Mylars<br />
$1.39<br />
GREETING<br />
CARDS<br />
www.Harnelinc.com • 847-325-5231<br />
Want More Info? Circle #02 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 13
RETAILING NEWS<br />
Small Business Optimism Creeps Up<br />
OPTIMISM among small business owners is climbing, though it’s hard to call them “optimistic.”<br />
That’s according to the latest edition of the NFIB.<br />
IT shows that while the index reached its highest reading of the year last month at 91.5 — up<br />
1% from May — that figure has still been below the historical average of 98 for 30 straight months.<br />
“Main Street remains pessimistic about the economy for the balance of the year,” the federation’s<br />
chief economist, said in a news release. “Increasing compensation costs has led to higher prices all<br />
around. Meanwhile, no relief from inflation is in sight for small business owners as they prepare for the<br />
uncertain months ahead.”<br />
ACCORDING to the report, inflation remains the number one issue for small businesses, with 21%<br />
naming it as their chief problem, compared to 22% in May. Among the other key findings in the report,<br />
22% of business owners said they planned to increase compensation in the next three months, a fourpoint<br />
increase since May. A net negative 2% of business owners (that figure is seasonally adjusted)<br />
said they plan to make inventory investment in the coming months, up four points from May, while<br />
52% reported capital outlays in the last six months, the lowest reading since <strong>August</strong> 2022. And 4% of<br />
business owners said their borrowing needs were not completely satisfied, up one point from the prior<br />
month and the highest reading since <strong>August</strong> 2022.<br />
Walmart Shakes Up Business World<br />
WALMART may still be the world’s largest retailer, but a new report from Deutsche Bank says the<br />
consumer heavyweight is poised to become a non-retail powerhouse, too. While Walmart is still<br />
doing well in its core retail operations, Deutsche says it’s gathering steam from alternative value<br />
streams, which are boosting revenue and pumping up profits.<br />
SPECIFICALLY Walmart is doing well in five pools of opportunity within the ecommerce world,<br />
including Walmart Connect, its retail media network, membership fees, marketplace transactions,<br />
fulfillment services, and data monetization. “These five value streams are fast growing with high<br />
margins, and management emphasized that these categories are key drivers in the underlying<br />
transformation of the business,” writes Krisztina Katai, an analyst who follows Walmart for Deutsche<br />
Bank.<br />
ADVERTISING is a significant component. “It is a $3.4 billion business growing at 20%-25% annually,<br />
with about a 70% contribution to margin. The key difference between Walmart and other digital<br />
advertisers is the ability to attribute an ad to a specific customer in both a digital and physical<br />
experience,” she says. That means Walmart can deliver a digital ad and see how it impacts<br />
customers a week later in a store. “Further, Walmart can monitor advertisements and track trends,<br />
which can be shared with brands, giving them the ability to monetize in different ways.”<br />
For Late-Breaking Industry News Visit: www.<strong>Retailers</strong><strong>Forum</strong>.com<br />
If It Affects Retailing We Report On It!<br />
Page 14 AUGUST <strong>2024</strong> | RETAILERS FORUM MAGAZINE
Want More Info? Circle #07 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 15
Page 16 AUGUST <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />
Want More Info? Circle #23 on page 11 • www.Vendor411.com
Want More Info? Circle #23 on page 11 • www.Vendor411.com<br />
RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 17
STYLE IN FASHION INC.<br />
WEST-SIDE DESIGNS<br />
We Carry Winter<br />
Sweaters & Jackets<br />
at Moderate<br />
Prices<br />
MANY STYLES AVAILABLE IN<br />
DASHIKI PRINT<br />
for Men & Women<br />
Imported from<br />
Thailand & India<br />
Tie-Dye, Hawaiian Print,<br />
Solid Acid Wash, Printed Dresses,<br />
Baby Doll Dresses, Blouses,<br />
Skirt Sets, Pant Sets, Skirts, Sundresses,<br />
Umbrella Dresses in Rayon & Cotton<br />
Fabric. We also carry Magic Wrap,<br />
Sarongs, Handkerchief Dresses, Pancho<br />
Tops - all in Regular and Plus Size.<br />
We also carry<br />
Belly Dance & Zumba<br />
outfits in lots of different styles.<br />
321 Olympic Blvd. Los Angeles, CA 90015<br />
Tel: (213) 624-9728<br />
Fax: (213) 624-2115<br />
email: Andy@StyleInFashion.com<br />
View Our Catalog Online or Call for Catalog<br />
SAMPLE<br />
PACKAGE<br />
$300<br />
Quantity<br />
Discounts<br />
Available<br />
www.StyleinFashion.com<br />
Want More Info? Circle #14 on page 11 • www.Vendor411.com<br />
www.HeavenlySuits.com<br />
FULL COLLECTION OF DESIGNER TOP QUALITY<br />
CHURCH SUITS FOR WOMEN AND MEN<br />
Donna Vinci 1 Pc. Dress Set<br />
11691 Black/Purple<br />
Regular Price: $249.00<br />
Your Price $99.00<br />
Donna Vinci 2 Pc.<br />
Jacket & Skirt Set<br />
5658-N • Black/Print<br />
Special Price $179.00<br />
Skirt Suits • Dresses • Hats • Jackets • Mens & Boys Suits<br />
All Sizes in Stock - 4 Through 34W<br />
www.HeavenlySuits.com<br />
CHICAGO<br />
September<br />
MARKET<br />
September, 16th<br />
September, 17th<br />
Get name brand and extreme value merchandise at far below wholesale prices.<br />
From housewares to hardware and everything in between, stop paying full wholesale.<br />
Register for our September Market, Sept. 16th - 17th.<br />
• Name brands & extreme value merchandise<br />
• America’s largest permanent collection of closeout specialists<br />
• Practically the entire closeout industry under one roof<br />
REGISTER AT<br />
www.tmcexpo.com<br />
TMC The Merchandise Center, 9555 Foster Avenue, Suite 600, Schiller Park Illinois 60176 ©Copyright <strong>2024</strong><br />
Page 18<br />
AUGUST <strong>2024</strong> | RETAILERS FORUM MAGAZINE
Want More Info? Circle #11 on page 11 • www.Vendor411.com<br />
RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 19
Want More Info? Circle #15 on page 11 • www.Vendor411.com<br />
YOUR INVICTA WHOLESALER<br />
MENS<br />
WOMENS<br />
Invicta Bolt Herc Reserve Quartz<br />
Mens Watch - 53mm Stainless Steel<br />
Case, Silicone/Stainless Steel Band,<br />
Black, Gold (33156)<br />
$849.00<br />
Sale Price: $ 109.00<br />
IInvicta Pro Diver Mens Quartz<br />
42mm - Model 33269<br />
$199.00<br />
Sale Price: $ 49.00<br />
Invicta is a fast growing watch brand, and is considered by<br />
collectors and enthusiasts alike to be a market leader in<br />
horological innovation and creativity. The long held belief that<br />
supremely crafted timepieces can be offered for a modest sums<br />
is the founding principle of Invicta.<br />
Explore an impressive selection of timepieces spanning 30<br />
diverse collections, and a wide use of exotic materials such as:<br />
meteorite, abalone, titanium, and carbon fiber. Invicta also offers<br />
collections from the worlds of Disney, Marvel, DC Comics, Star<br />
Wars, and the NFL.<br />
Invicta Bolt Womens Quartz 36<br />
mm Gold, Stainless Steel Case<br />
Blue Dial - Model 29196<br />
$259.00<br />
Sale Price: $ 69.00<br />
Invicta Angel Womens Quartz<br />
40mm Stainless Steel Case, Silver<br />
Dial - Model 31078<br />
$250.00<br />
Sale Price: $ 69.00<br />
Page 20<br />
Invicta Corduba Quartz Mens<br />
Watch - 52mm Stainless Steel Case,<br />
Stainless Steel/Polyurethane Band,<br />
Black, Steel (33654)<br />
$429.00<br />
Sale Price: $ 89.00<br />
Invicta Reserve Mens<br />
Mechanical 48mm Gold Case<br />
Gold Dial - Model 26486<br />
$499.00<br />
Sale Price: $ 69.00<br />
www.WatchDealers.net<br />
GREAT SELECTION ~ NO MINIMUM ORDER<br />
ALL CREDIT CARDS ACCEPTED ~ FAST SHIPPING<br />
AUGUST <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />
Invicta Angel Womens Quartz 33<br />
mm Stainless Steel Case Blue Dial<br />
- Model 29114<br />
$279.00<br />
Sale Price: $ 59.00<br />
Invicta Specialty Womens Quartz 36<br />
mm Stainless Steel Case Charcoal<br />
Dial - Model 29395<br />
$199.00<br />
Sale Price: $ 59.00
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forumworkshop<br />
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Public speaking is unequivocally the<br />
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The most important element of successful<br />
Page 28 AUGUST <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />
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<strong>2024</strong> Page 29
public speaking is knowledge about your subject.<br />
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A prominent company president of a mutual<br />
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he was successful as a senior engineer, he realized<br />
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Speaking became the one way he could<br />
sell without making cold calls on strangers.<br />
continued...<br />
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RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 31
ker would seek me out after my talk. I didn’t<br />
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forumworkshop<br />
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Gage, the step up to the podium did not<br />
continued...<br />
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RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 33
come easily. An eighth grade drama teacher’s<br />
comment that her voice quivered and she’d<br />
never make it on the stage, stayed with Diane<br />
until age thirty. Even holding corporate<br />
public relations positions, being interviewed<br />
by TV reporters, and addressing boards of directors<br />
did not put her at ease in front of an<br />
audience.<br />
forumworkshop<br />
what she learned from the most prominent<br />
editors in the country, she read her speech…<br />
every single word. When one attendee wrote<br />
in his evaluation, “Diane, just talk to us.”,<br />
the author-turned speaker realized that she’d<br />
Finally, when Diane sold her book, Get<br />
Published: Top Editors Tell You How, she realized<br />
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RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 35
etter practice speaking in<br />
public if she wanted to sell<br />
herself and her books.<br />
Diane started simply. She<br />
signed up with a private education<br />
and seminar company<br />
and offered a course<br />
on selling to the top national<br />
magazines in the comfort<br />
of her living room. With an<br />
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to whom she served tea and<br />
cookies, Diane felt safe and<br />
free to talk easily about what<br />
she knew.<br />
With that first successful<br />
step, Diane gave talks on<br />
Page 36<br />
In addition to being paid<br />
to talk about her first love,<br />
Diane overcame her speaking<br />
jitters and learned how<br />
to work an audience using<br />
humor, personal stories – including<br />
her own professional<br />
weaknesses, which audiences<br />
love – and practical information<br />
that can turn around<br />
careers. She gained recognition<br />
as an authority on na-<br />
continued...<br />
forumworkshop<br />
publishing to professional<br />
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and writing organizations.<br />
Back-of-the-room sales of<br />
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After a talk to a public relations<br />
club, a member of<br />
the audience who worked<br />
at a university, passed along<br />
Diane’s name to the director<br />
of the writing program for<br />
the extended studies/continuing<br />
education college.<br />
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RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 37
tional magazine publishing<br />
and book writing. Students<br />
she met in class often became<br />
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repeatedly noted her name<br />
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her as an expert writing<br />
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forumworkshop<br />
Diane has spoken on publishing<br />
at writers’ conferences<br />
nationwide and on<br />
public relations and marketing<br />
to corporations, associations,<br />
women’s rallies,<br />
and the chamber of commerce.<br />
But one goal remains:<br />
to track down that<br />
junior high drama teacher<br />
and let her know that even<br />
an audience of 500 can’t<br />
make Diane’s voice quiver<br />
today.<br />
Henry took a similar track<br />
to establish his expertise<br />
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He taught at a university<br />
to position himself as a<br />
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listing his class and instructor<br />
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RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 39
the catalog to find speakers on specific subjects.<br />
One speaking engagement for Henry<br />
generated a $1 million account for the public<br />
relations and advertising agency where he<br />
was vice president.<br />
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It appears that extension students seem<br />
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continued...<br />
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forumworkshop<br />
Tie Into Your<br />
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Out From There<br />
Providing opportunities for businesses to<br />
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commerce, and therefore, an excellent place<br />
to become known as a speaker. Chambers of<br />
commerce typically host workshops and seminars<br />
for members and are always looking for<br />
presenters who will offer inspiring, insightful<br />
how-tos in exchange for exposure and heightened<br />
credibility.<br />
Take time to get to know the individuals<br />
who coordinate seminars for the chamber.<br />
But realize that few things come without a<br />
price tag. You will need to volunteer for committees<br />
and task forces to demonstrate your<br />
commitment and expertise. Then, when you<br />
have made in-roads, let your desire be known<br />
to speak to professional groups.<br />
Jeanine Just, owner of Kreative Solutions,<br />
used the local chamber to book speaking engagements<br />
after leaving the corporate world<br />
to found her own “success” coaching company.<br />
“I wanted to position myself with the path<br />
of least resistance, so I went to the president<br />
of the chamber of commerce and told them<br />
what I did. They slipped me in as an expert<br />
for an upcoming program.”<br />
continued...<br />
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RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 43
Making the leap from an arena where<br />
you are known, such as your own<br />
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to the corporate world and other professional<br />
associations, takes<br />
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how. In addition<br />
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can check off the topic they are interested in and<br />
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With Jeanine’s<br />
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calls her approach “educational marketing”.<br />
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forumworkshop<br />
Rather than give a hard sell, Jeanine educates<br />
companies about her unique niche in the<br />
marketplace and how her service strengthens<br />
employees’ skills. “I have a service that is<br />
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Jeanine has been in business for herself, she<br />
has made strong connections throughout<br />
the country and has become internationally<br />
known. As she grew professionally, Jeanine<br />
asked for larger and larger speaking<br />
engagements. Several years ago, she landed<br />
a talk for Senator William Campbell’s<br />
conference and was billed with Oprah<br />
Winfrey and Mrs. Anwar el-Sadat. More than<br />
14,000 participants packed the conference<br />
and heard Jeanine’s speech, “Self-Worth:<br />
Your Ultimate Power”. The result? Within<br />
three months, Jeanine was performing warmup<br />
acts and break-out sessions for Elizabeth<br />
Dole’s political conferences during the 1988<br />
presidential campaign, when her husband,<br />
Bob Dole, was vying for the Republican<br />
nomination.<br />
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RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 47
“Initially, I spoke for just an honorarium,<br />
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forumworkshop<br />
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RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 49
teaching college. “But it’s important for anyone<br />
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to ask for an honorarium when appropriate.<br />
You wouldn’t ask a doctor to come perform<br />
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There are times when you want to give away<br />
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commerce who has referred business to you<br />
and for charity. Otherwise, once you have established<br />
yourself as an expert, charge a fee,<br />
however small.<br />
forumworkshop<br />
A TV reported for the Fox network has a<br />
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forumworkshop<br />
to speak to have a platform for your wares.<br />
Hosting a self-sponsored seminar or workshop<br />
is equally valuable to your prospects and<br />
your business. There is a plethora of financial<br />
planners holding investment seminars and<br />
attorneys sponsoring living trust seminars.<br />
Real estate brokers offer free workshops on<br />
how to buy a condo or how to get the most<br />
value from home fixer-upper projects. These<br />
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Jean Nave, owner of Motivational Dynamics<br />
and author of three books, including<br />
Women: The World’s Greatest Salesmen, left<br />
her position as marketing director for a computer<br />
firm to launch her own sales training<br />
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off-site seminars on how to decide if a career<br />
in sales is for you. She booked a room at a<br />
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$35 per person for the seminar. She spent<br />
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to corporations, primarily through the administrative<br />
assistants. “In most cases, since my<br />
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and women in sales, I was able to interest the<br />
administrative assistant in the program herself,<br />
and once she bought into it, it was easy<br />
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Nave marketed her seminars to women who<br />
seemed frustrated by their careers, including<br />
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nurses and teachers. “I knew from research I<br />
did for my book women in nursing were well<br />
educated but frustrated with their careers<br />
and teachers were also intelligent individuals<br />
but underpaid for their ability. My seminars<br />
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gave them tips on how to sell. I filled the<br />
seminar each time, and most of the women<br />
who attended were from large corporations,<br />
so they later became my connections to book<br />
corporate seminars.”<br />
After hosting ten seminars of her own, for<br />
which she made about $5,000 or more per<br />
day, Nave had the entrée she needed to take<br />
her talks in-house. Today, she is still getting<br />
calls from individuals who attended one of<br />
her original seminars. “They liked what I did<br />
and hung on to my name.”<br />
forumworkshop<br />
Nave says that what makes her memorable<br />
is that she is completely original. “I didn’t<br />
read what anyone else was doing in sales training<br />
when I started, instead, I looked inside at<br />
what I had been doing as a coach, manager,<br />
and self-motivator. Then I poured out what I<br />
did and developed a seminar around it.”<br />
After starting with the obvious night school<br />
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RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 55
present programs for their depositors.<br />
“The fact that I sold<br />
them on the idea is one thing,<br />
but that they asked me back<br />
over and over makes me even<br />
more proud.”<br />
To find other nontraditional<br />
routes to market his services,<br />
Kent also convinced a leading<br />
department store in Hawaii<br />
that just opened a fine<br />
restaurant to invite its best<br />
customers to an exclusive dinner<br />
meeting about personal<br />
finance. The dinners were so<br />
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Large 5<br />
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When strictly women<br />
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1965 and since Kent was the<br />
first to offer women such an<br />
opportunity, the media attention<br />
alone was worth his time<br />
and energy.<br />
Today, Kent gives 50 to 60<br />
speeches per year. He controls<br />
whom he attracts by creating<br />
a talk title that will bias<br />
an audience. “I want to appeal<br />
to the type of individuals<br />
Page 56 AUGUST <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />
who would make good clients<br />
for me. I don’t want traders,<br />
speculators, or get-rich-quickers.<br />
My titles appeal to the<br />
conservative and stodgy. Hot<br />
shots don’t sign up for seminars<br />
entitled “Gentlemen<br />
Prefer Bonds”, or “Realistic<br />
Investments for the Cautious<br />
Investor”.<br />
Kent does not view speaking<br />
as shortcut to making the sale.<br />
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immediate rewards. “It’s not<br />
uncommon for new clients<br />
to tell me that they heard me<br />
speak ten years ago, and that<br />
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forumworkshop<br />
a recent inheritance or home sale prompted<br />
them to remember what I said and decided to<br />
come in to talk.”<br />
Today, as a member of the National Speakers’<br />
Association, Kent sells his speaking talent<br />
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developing creativity for problem solving. If<br />
people want to speak to promote themselves<br />
or their business, Kent advises them to tap<br />
into their creative reservoir to develop a personal<br />
trademark. When you are first starting<br />
as a speaker, learn the traditional, recognized<br />
approaches to the business. Then, figure out<br />
what makes you unique and go with your<br />
strengths.<br />
Page 58 AUGUST <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />
What makes Kent a sought-after speaker is<br />
his ability to excite the audience. “I can talk<br />
about the mildest subject, but people come<br />
out thinking they’ve just had a revelation. After<br />
analyzing tapes of myself, I realized that<br />
my speaking style triggers something in the<br />
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RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 59
minds of people listening to me that sets them<br />
on their own internal journey. It’s much like<br />
the talent of an inspiring church minister. It’s<br />
the exciting stuff going on inside their own<br />
heads that makes them think I’m a terrific<br />
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One of the benefits to teaching is that teachers<br />
always learn more than students. Knowforumworkshop<br />
Page 60 AUGUST <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />
lights. But if you put a thoroughbred horse in<br />
the same situation, it will pace nervously, balk<br />
and whinny.<br />
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RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 61
ing you have to face 30 students<br />
once or twice a week<br />
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material and have enough to<br />
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will become more and more<br />
comfortable speaking to a<br />
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your material so well that<br />
having to rely on notes will<br />
become a thing of the past.<br />
forumworkshop<br />
To quickly win over a<br />
classroom of students, Henry<br />
makes it his trademark to<br />
learn every single student’s<br />
name the first night of class.<br />
Since all memorization is<br />
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RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 63
forumworkshop<br />
repetition and association, he repeats the student’s<br />
name several times in a row in conversation<br />
and then tries to exaggerate the name<br />
in his mind by associating it with something<br />
funny or memorable.<br />
guest lecturer for his magazine article writing<br />
class. After several speeches, the professor<br />
recommended Diane to the editor of a local<br />
trade journal, who subsequently assigned<br />
If you can’t teach a class before you launch<br />
your speaking career, you can at least<br />
offer your services as a guest lecturer to<br />
undergraduate college classes.<br />
Local professors in your field are excellent<br />
persons to form linkages with, and you will be<br />
doing them a favor by volunteering to lecture<br />
to one of their classes.<br />
A professor frequently asks Diane to be a<br />
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Page 64 AUGUST <strong>2024</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 65
forumworkshop<br />
thousands of dollars’ worth of articles to her<br />
company. In turn, the professor served as<br />
guest speaker at the writing classes Diane<br />
teaches.<br />
If you do not have the opportunity to use<br />
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knowing your material well so that you can<br />
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RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 67
forumworkshop<br />
easily recall statistics and anecdotes makes<br />
you look like a pro.”<br />
Research<br />
The Audience To<br />
Identify Desires<br />
There are few things as nerve-racking as<br />
looking at the blank stares of an audience and<br />
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their interests and experience. Rather than<br />
guessing whether your speech meets the audience’s<br />
needs, talk to a few members of the organization<br />
before preparing your speech. Ask<br />
the individual who booked you to suggest key<br />
members of the group or business who you<br />
can contact. Call them and find out about the<br />
group and what it wants from your talk.<br />
Contacted individuals will feel honored that<br />
you took time to ask for their opinion. They<br />
will give you good pointers for the direction of<br />
your speech.<br />
If polling a number of members will not fit<br />
into your schedule, ask the program chairperson<br />
to fill out a questionnaire you designed<br />
to identify points of interest and concern the<br />
group would like to be addressed.<br />
Quest Management Consultants of California,<br />
sends out a pre-program questionnaire<br />
continued...<br />
Page 68 AUGUST <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />
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RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 69
forumworkshop<br />
that includes information such as:<br />
* Number of Attendees – males/females<br />
* Average Age<br />
* Job Responsibilities<br />
* Session Objectives<br />
* Key Issues to Discuss/Avoid<br />
* Name and Title of Introducer<br />
* Start and End Time for your Talk<br />
Always remember to get the request for your<br />
presentation in writing – whether or not you<br />
are being paid to speak. To make things easy,<br />
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AUGUST <strong>2024</strong> | RETAILERS FORUM MAGAZINE
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Page 74 AUGUST <strong>2024</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 79
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RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 81
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1542 Encore Convention Tote<br />
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SIZE - BRAND - COLOR - STYLE - PRICE<br />
Adams AC101 Ace<br />
3 Panel Visor<br />
www.TshirtRep.com<br />
RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 87
The <strong>Retailers</strong><br />
Source Guide<br />
for Products!<br />
THE BEST WHOLESALE SOURCE GUIDE<br />
RETAILERS RESOURCE GUIDE<br />
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Mail Check or Money Order to: FORUM PUBLISHING • 383 E. MAIN ST. • CENTERPORT, NY 11721<br />
ORDER NO. W-1 $29.95 + $7.00 Shipping = $36.95 * NYS Residents must add 8.75% sales tax<br />
YOUR NAME______________________________________________ CHECK ( ) MONEY ORDER ( )______________<br />
COMPANY NAME__________________________________________ CREDIT CARD# ____________________________<br />
STREET ADDRESS ________________________________________ EXP. DATE ________________________________<br />
CITY/STATE_____________________________ ZIP______________ SIGNATURE________________________________<br />
Page 88 AUGUST <strong>2024</strong> | RETAILERS FORUM MAGAZINE
WE HAVE BUYERS!<br />
<strong>Forum</strong> Publishing has been connecting<br />
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RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 89
Trade<br />
MaGaZINeS<br />
Trade Magazines<br />
Swap Meet<br />
This exciting monthly magazine<br />
connects flea market vendors with<br />
wholesalers across the United<br />
States who specialize in supplying<br />
merchandise and services to<br />
flea marketers and swap meeters.<br />
It provides excellent resources for<br />
merchandise and each issue contains<br />
a bonus Directory of Flea<br />
Markets throughout the United<br />
States, listed by state order and<br />
includes full addresses, days of operation,<br />
and details of each market.<br />
Order No. SM-S ...Swap Sample ...$10.00<br />
FREE 1 YEAR SUBSCRIPTION AVAILABLE AT<br />
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ADVERTISING SPACE AVAILABLE<br />
Closeout News/<br />
Wholesale<br />
Merchandise<br />
ADVERTISING SPACE AVAILABLE<br />
The Leading<br />
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By using this powerful<br />
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Videos and DVDs, and more. For larger discounts, many dealers<br />
sell pallet truckloads that will make you even more profits.<br />
Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00<br />
Page 90 AUGUST <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />
Page 90 90<br />
<strong>Retailers</strong> <strong>Forum</strong><br />
SoloMayoreo<br />
“I Can Get<br />
It For You<br />
Wholesale”<br />
Written in Spanish,<br />
this big monthly<br />
newspaper is the<br />
best thing to happen<br />
to Hispanic retailers!<br />
Sources abound for<br />
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No. SOLO-S ...(Sample Copy) ...$7.50<br />
No. SOLO-SUB..(12 Issues) ...$60.00<br />
ADVERTISING SPACE AVAILABLE<br />
<strong>Retailers</strong> <strong>Forum</strong> was established<br />
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<strong>Forum</strong>’s advertising pages feature<br />
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These are real rock-bottom<br />
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Buy where the retailing giants buy! The advertisers are professionals in<br />
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ADVERTISING SPACE AVAILABLE<br />
Monthly<br />
Newspaper<br />
for Hispanic<br />
<strong>Retailers</strong><br />
www.bizbooks.org
USA Closeout Directory<br />
Now, more than ever, it is essential for the success of your merchandising business to<br />
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USA Closeout Directo-ry shows you how<br />
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Order No. 4 -<br />
Closeout Directory - $29.95<br />
Dollar Store<br />
Merchandise Guide<br />
The most complete directory of<br />
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store merchandise. Hundreds<br />
of companies are listed with<br />
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Order No. DSM • Dollar Store<br />
$29.95<br />
Toy Importers & Wholesalers<br />
a s<br />
This is the definitive guide for<br />
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over 156 pages of listings of both<br />
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addresses and descriptions of<br />
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Order No. TOY<br />
$29.95<br />
Directory of Smoke Shops<br />
Our EXCEL Directory contains over 7,000<br />
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DIRECTORY INCLUDES:<br />
• 7,000 Smoke Shops/Head Shops<br />
• Phone Numbers<br />
• Over 60% Have Personal E-Mails<br />
• U.S and Canada<br />
• Company Addresses<br />
Order No. SSDB (Excel)<br />
$399.00<br />
Independent Sales Rep. Directory<br />
The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000<br />
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and manufacturers looking to connect with retailers to introduce their lines into the retail space. Includes valuable<br />
information such as market focus, price points, territories served, number of locations, rep type, and specific brands<br />
canied. In addition each record includes address, phone number, key contacts, website address, and e-mail address.<br />
Arranged geographically, also includes an alphabetical index, a brand index, and a rep/contact index. Available in<br />
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Order No. SGREP-B Printed Book $359.00<br />
Order No. SGREP-E Excel emailed to you $499.00<br />
1-800-635-7654<br />
Business Directories<br />
Page 91<br />
RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 91
Imagine<br />
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No. W1 Wholesale Sources $29.95<br />
Auction Directory<br />
Wholesale Sources<br />
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How to Find,<br />
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Liquidated<br />
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With this authoritive Directory, you will<br />
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Order No. 1-88422-24-2 Hidden Wealth $39.95<br />
Jewelry Wholesalers<br />
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This exquisite directory will bring the<br />
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Order No. FJ $29.95<br />
Business Directories<br />
Hobby & Craft<br />
Suppliers Guide<br />
The crafts industry is one of the hottest-growing<br />
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needle-crafts and sewing are hobbies<br />
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• Art Materials • Baskets • Beads/<br />
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Order No. AC $29.95<br />
Page 92 AUGUST <strong>2024</strong> | RETAILERS FORUM MAGAZINE<br />
Page 92<br />
Holiday Merchandise<br />
Wholesalers<br />
& Manufacturers<br />
Introducing our newest directory that puts<br />
the country’s largest suppliers of holiday<br />
merchandise at your fingertips. Seasonal<br />
merchandise is a mainstay of the industry,<br />
but up until now it was hard to locate the<br />
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Order No. HM $29.95<br />
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Wholesale Gift Guide<br />
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Listed by category, over 4,000<br />
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servicing the gift industry are included.<br />
• Accessories<br />
• Collectibles<br />
• Floral<br />
• Gifts<br />
• Home/House<br />
You’ll refer to this on a daily basis to<br />
find new suppliers for products.<br />
Order No. GG Gift Guide $39.95<br />
Annual Guide to the<br />
Licensing World<br />
Here is an incredible Directory that<br />
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These are the sources that you would<br />
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distribute licensed merchandise. Full listings include categories of<br />
merchandise each company handles. Contact these companies to buy<br />
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Order No. 321 $249.00<br />
USA Mail Order Catalogs<br />
New for this year is a compilation of BOTH<br />
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Over 7,000 consumer catalog companies<br />
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Catalog size, number of catalogs mailed,<br />
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The second part of this directory provides details on suppliers<br />
of everything from computers to laboratory supplies; office products<br />
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Order No. 159237-156-6 1,900 pages $450.00<br />
BUCKS FOR BLING<br />
Sourcing For Jewelry<br />
Makers Directory<br />
Up-to-date and easy-to-use directory<br />
solving your jewelry materials sourcing,<br />
production and contracting needs.<br />
If you are considering your own line<br />
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in locating materials and factories to<br />
produce it.<br />
Accessories<br />
Sourcing Directory<br />
The comprehensive directory provides<br />
you with direct sources for the designing<br />
and manufacturing of bags, belts,<br />
hats, shoes, gloves. You will find the top<br />
companies to help you produce your merchandise<br />
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Order No. 121 $150.00<br />
Order No. 122 $100.00<br />
1-800-635-7654 Business Directories<br />
Page<br />
RETAILERS<br />
93<br />
FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 93
LEGAL<br />
DEPARTMENT<br />
How To Save Money on Legal Fees<br />
A poorly chosen lawyer can be the start of an<br />
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Incorporate Yourself<br />
Incorporating your business is simple and can<br />
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Order No. 176 Hdcvr $24.95<br />
The Partnership Book<br />
The best way going into<br />
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The Law (in Plain English)<br />
for Small Businesses<br />
This latest edition provides access to the most<br />
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Handbook of Successful Franchising<br />
Franchising is the best opportunity for new<br />
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Order No. 82 204 pages $11.95<br />
1-800-635-7654 Page 94<br />
Legal Department
APPAREL<br />
BUSINESS DIRECTORIES<br />
Fabrics, Services, Trims<br />
This up-to-date directory solves your<br />
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includes: sewing, cut-n-sew, and finishing<br />
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This directory will help you put your<br />
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Order No. 0971486743 $125.00<br />
A complete and updated guide listing<br />
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Listings include sales manager’s<br />
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Order No. 0971486735 $135.00<br />
Apparel Contractors (USA Edition)<br />
1-800-635-7654 Page 95<br />
Directory of Brand Name Apparel<br />
Manufacturers<br />
Updated and easy-to-use directory<br />
listing brand-name label manufacturers<br />
and importers in the women’s,<br />
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Developed and targeted for store<br />
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If you are looking for the<br />
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Order No. 0971486751 $135.00<br />
RN & WPL Encyclopedia<br />
A comprehensive listing of every Registered<br />
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Order No. RN8. Directory $285<br />
Order No. RN8C Directory/CD Combo $475<br />
The Small Design Company's Guide to<br />
Wholesale Fabrics & Trims<br />
Upj-to-date guide created specifically for the smaller design houses and home sewing<br />
businesses. Directory lists fabric and trim companies that will sell to businesses that<br />
require 0 to 500 yards as a production order. Book lists low-minimum and in-stock<br />
fabric suppliers and all their contact information.<br />
Order No. A-106 $65.00<br />
Apparel Business Directories<br />
RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 95
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RETAILERS FORUM MAGAZINE | AUGUST <strong>2024</strong> Page 97
AUGUST <strong>2024</strong><br />
FORUM PUBLISHING COMPANY<br />
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