100-101 Digital Marketing Associate Study Guide 2022
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Meta Certified Digital Marketing Associate study guide
11
Facebook profile versus Page
• A profile is a place on Facebook where you
can share information about yourself, such
as your interests, photos, videos, current
city and hometown.
• Pages are places on Facebook where
artists, public figures, businesses, brands,
organizations and nonprofits can connect
with their fans or customers.
Create a Facebook Page
To create a Facebook Business Page, you
must have a Facebook profile created
first. Once your profile is established,
you will need the following information
to create a Business Page: Your business
name, business category (services, retail,
etc.), a profile picture, cover photo and a
description of what your business does.
Instagram business account
Convert your personal profile to a business account to access features that can help you grow
your business. With an Instagram business account, you’ll be able to access insights that can
help you understand who is engaging with your business, track your performance, access and
discover professional tools and explore educational information curated by Instagram.
Engage your audience on Instagram:
• With Instagram Posts, you can share
single or multiple photos and videos. Posts
appear in the feed and on the business’
Instagram profile. You can use posts to
help people learn about the business’
products and services.
• Use Instagram Stories to share short,
fullscreen, immersive content that
disappears after 24 hours. You can use
your story to show the authentic, human
side of the business, like behind-thescenes
footage of the team at work.
• Use Reels on Instagram or Facebook to
create multi-clip videos up to 60 seconds
long that can be edited with music, audio
clips, special effects and new creative
tools. Reels is the place to get creative
and entertain an audience.
• Broadcast long-form Live videos in
an immersive, fullscreen format on
Instagram. This is a great way to bring an
event online, give customers something
special to watch or collaborate with
another account. Create or upload
fullscreen videos up to an hour long.