100-101 Digital Marketing Associate Study Guide 2022
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Meta Certified Digital Marketing Associate study guide
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The value of advertising
You may already have a presence on Facebook and Instagram, but want to grow and
reach new people who haven’t engaged with your business. You can create ads to increase
brand awareness, encourage excitement around your brand and to get customers to
purchase your products or services.
• There are two ways to advertise from your Facebook Page. You can boost a post,
or create an ad using the Promote button. Doing this adds a Sponsored label to
your post, identifying it as an ad.
• You can advertise on Instagram by promoting an Instagram post.
• Create ads via Meta Ads Manager, Meta Business Suite or Meta Creator Studio.
Key takeaways
Businesses can use Meta technologies such as Facebook, Messenger, Instagram and WhatsApp
to grow and promote their business, stay connected to customers, tell their stories and share
updates about their products and services with their communities.