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100-101 Digital Marketing Associate Study Guide 2022

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Meta Certified Digital Marketing Associate study guide

13

The value of advertising

You may already have a presence on Facebook and Instagram, but want to grow and

reach new people who haven’t engaged with your business. You can create ads to increase

brand awareness, encourage excitement around your brand and to get customers to

purchase your products or services.

• There are two ways to advertise from your Facebook Page. You can boost a post,

or create an ad using the Promote button. Doing this adds a Sponsored label to

your post, identifying it as an ad.

• You can advertise on Instagram by promoting an Instagram post.

• Create ads via Meta Ads Manager, Meta Business Suite or Meta Creator Studio.

Key takeaways

Businesses can use Meta technologies such as Facebook, Messenger, Instagram and WhatsApp

to grow and promote their business, stay connected to customers, tell their stories and share

updates about their products and services with their communities.

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