100-101 Digital Marketing Associate Study Guide 2022

Meta Certified Digital Marketing Associate study guide
15
The ad review process
This is how the ad review process works:
01 02 03
The system reviews
the images, video,
corresponding
thumbnail, text,
targeting and
positioning of your
ad against Meta
Advertising Policy.
The system reviews
the ad’s landing
page for content and
functionality. The
landing page should
clearly reflect the
product or service
promoted in the ad.
The system reviews the
ad before and, in some
cases, after it goes live
if people hide, block
or provide negative
feedback about the ad.
Typically, most ads are reviewed within 24 hours, although it may take longer. After your ad is
reviewed, you’ll receive a notification about whether it’s been approved.
Common causes for ad rejection
Examples include:
• Selling illegal products or services
Ads must not constitute, facilitate or
promote illegal products, services
or activities.
• Landing pages
Ads must not direct people to landing
pages that are non-functional, provide an
unexpected or disruptive experience or do
not match the product or
service promoted.
• Personal attributes
Ads must not contain content that
asserts or implies personal attributes.
This includes direct or indirect assertions
or implications about a person’s race,
ethnicity, religion, beliefs, age, sexual
orientation or practices, gender
identity, disability, physical or mental
health (including medical condition),
vulnerable financial status, voting status,
membership in a trade union, criminal
record or name.