100-101 Digital Marketing Associate Study Guide 2022

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Meta Certified Digital Marketing Associate study guide 18OverviewPostPosts versus adsBusinesses can create posts about theirproducts and services on a Facebook Pageto build their brands online. This contentis displayed to their Page followers. Whenbusinesses want to reach people who are notalready familiar with their products and services,they can advertise on Meta technologies. Adsappear with a Sponsored label.Boosting a postBoosted posts are ads you create fromexisting posts on your Facebook Page orInstagram. Boosting a post can help you getmore messages, engagement, leads or calls.You may also reach new people who are likelyinterested in your Page or business, but don’tcurrently follow you.AdPromote buttonBusinesses can create new ads from aFacebook Page without using existing postsby clicking the Promote button. Different adtypes and settings are available depending oneach business’ unique goals.Instagram promotionsYou can promote an existing post or Story andturn it into an ad on Instagram.
Meta Certified Digital Marketing Associate study guide19Meta Business SuiteMeta Business Suite lets you manage all of your connectedaccounts across Facebook and Instagram in one place. You can:• Create, schedule and manage posts and Stories across your FacebookPage and Instagram account.• Connect with more customers by responding to all of your messagesin one place.• View insights about how people are interacting with posts, Stories and ads.• Access Meta Business Suite via desktop and mobile app.Meta Ads ManagerMeta Ads Manager is where you manage ad campaigns for your business acrossFacebook, Messenger, Instagram, WhatsApp and more. It’s an all-in-one tool forcreating ads, managing when and where they’ll run and tracking how well campaignsare performing. Ads Manager is available via desktop or mobile app.What makes Ads Manager such a useful tool?Create adsYou can create andmanage multiple ads atonce. In Ads Manager,you can edit settings likeaudience, budget andplacements, and createduplicates of your ads.Manage multiple adsYou can also track data,evaluate how well your adsperform, view up-to-datedata on performance andschedule reports.Evaluate ad performanceWhen you view resultsat an account level and ahigher level, you can seehow your campaigns aredoing, apply breakdownsto see the metrics youcare about and create orschedule ad reports.Every personal Facebook account has an associated Ads Manager account, butadvertisers will need permission from a Facebook Page or Instagram BusinessAccount to create ads.
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100-101 Digital Marketing Associate Study Guide 2022

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