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100-101 Digital Marketing Associate Study Guide 2022

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Meta Certified Digital Marketing Associate study guide

19

Meta Business Suite

Meta Business Suite lets you manage all of your connected

accounts across Facebook and Instagram in one place. You can:

• Create, schedule and manage posts and Stories across your Facebook

Page and Instagram account.

• Connect with more customers by responding to all of your messages

in one place.

• View insights about how people are interacting with posts, Stories and ads.

• Access Meta Business Suite via desktop and mobile app.

Meta Ads Manager

Meta Ads Manager is where you manage ad campaigns for your business across

Facebook, Messenger, Instagram, WhatsApp and more. It’s an all-in-one tool for

creating ads, managing when and where they’ll run and tracking how well campaigns

are performing. Ads Manager is available via desktop or mobile app.

What makes Ads Manager such a useful tool?

Create ads

You can create and

manage multiple ads at

once. In Ads Manager,

you can edit settings like

audience, budget and

placements, and create

duplicates of your ads.

Manage multiple ads

You can also track data,

evaluate how well your ads

perform, view up-to-date

data on performance and

schedule reports.

Evaluate ad performance

When you view results

at an account level and a

higher level, you can see

how your campaigns are

doing, apply breakdowns

to see the metrics you

care about and create or

schedule ad reports.

Every personal Facebook account has an associated Ads Manager account, but

advertisers will need permission from a Facebook Page or Instagram Business

Account to create ads.

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