100-101 Digital Marketing Associate Study Guide 2022
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Meta Certified Digital Marketing Associate study guide
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Meta Business Suite
Meta Business Suite lets you manage all of your connected
accounts across Facebook and Instagram in one place. You can:
• Create, schedule and manage posts and Stories across your Facebook
Page and Instagram account.
• Connect with more customers by responding to all of your messages
in one place.
• View insights about how people are interacting with posts, Stories and ads.
• Access Meta Business Suite via desktop and mobile app.
Meta Ads Manager
Meta Ads Manager is where you manage ad campaigns for your business across
Facebook, Messenger, Instagram, WhatsApp and more. It’s an all-in-one tool for
creating ads, managing when and where they’ll run and tracking how well campaigns
are performing. Ads Manager is available via desktop or mobile app.
What makes Ads Manager such a useful tool?
Create ads
You can create and
manage multiple ads at
once. In Ads Manager,
you can edit settings like
audience, budget and
placements, and create
duplicates of your ads.
Manage multiple ads
You can also track data,
evaluate how well your ads
perform, view up-to-date
data on performance and
schedule reports.
Evaluate ad performance
When you view results
at an account level and a
higher level, you can see
how your campaigns are
doing, apply breakdowns
to see the metrics you
care about and create or
schedule ad reports.
Every personal Facebook account has an associated Ads Manager account, but
advertisers will need permission from a Facebook Page or Instagram Business
Account to create ads.