100-101 Digital Marketing Associate Study Guide 2022
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Meta Certified Digital Marketing Associate study guide
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Contents
Glossary 04
The value of Meta technologies 08
Ads policy and data privacy 14
Start advertising across Meta technologies 17
Align your business goal to your ad objective 22
Define who sees your ads 25
Set your budget, placement and schedule 28
Creative ad formats and strategies 32
Optimize Meta solutions 35
Reporting 39
Practice questions 42
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